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Jun 09 2022

1 Connection Platform, 1 Evergreen

Written By Dino Gomez

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Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

Do you have a connection platform and do you have an evergreen platform? This is in regards to your marketing. Do you have a short term marketing solution as well as a long term marketing solution?

We’re going to be talking about this one today.

Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1.

What’s going on, Visionaries?

Welcome back to another episode.

Hope you guys are having a marvelous day so far. It is a great day and time and age and era to be alive.

So much information right at our fingertips. It is awesome. It is awesome. I was just thinking about that the other day. There’s some cool books I’m reading and they were $8 books that somebody spent years writing with all of these cool stories and life lessons for $8. We didn’t used to get that type of information at that affordability and access in the past when there was prior to books being available, it would be very hard to get that type of information from somebody that you’re not sitting down with presently. So this is really cool, right? If you guys are listening to this right now, you’re getting access to information and things for free while you’re doing something else with maybe you’re driving right now. Maybe you’re cooking right now. Maybe you’re in the gym right now. That’s so awesome. So I feel like we’re super fortunate and blessed for the era that we live in. There’s infinite possibilities. But I want to talk about your.

Marketing for a second.

The question I want to present to you is, do you have a short term and a long term marketing strategy? All right. Crap. Do you know? I’m not sure. I have a long term one, and that’s okay. That’s normal. Let’s fix that. Right. Let’s set you guys up for not even just short term success. I know everybody wants to be rich yesterday, but you have options. You can get rich maybe, or you can get rich for sure. And guess what? Get rich for sure is kind of like you’re always going to win. So you do want to also play the long term game as well as the short term game, right? In golf, there’s the two different types. There’s the driving and then there’s the putting. Those are two different things. But if you’re not proficient at both, you’re not going to be a great golfer. You have to be able to drive the ball to the green. And then from the green, you have to be able to knock it in the hole. And so this is something that we’ve been going over with our visionaries inside of seven figure visionary or mastermind. And we have brand new training on all of this that has just rolled out that we’re super pumped about.

But what we’re really focusing on here is helping all of our clients have both a short term and long term marketing vision. And the way we look at this from a marketing platform perspective is you need to be on at least one connection platform, and you need to have at least one evergreen marketing platform as well.

All right?

So we call them connection platforms and evergreen platforms. All right, so, Dina, what’s the difference? What are these things? A connection platform is what we view as a platform where it’s very easy for a potential client to generate a conversation with you immediately.

All right?

So they could, like private message you. They could drop a comment on your Facebook page or Instagram. They could start a conversation with you. They can ask you questions. They can inquire about services. It’s very easy for them to connect with you. So I call those connection platforms. All right, so connection platforms would be things like Facebook. It’s very easy to friend, request somebody, message them, leave them a comment, join their Facebook group. It’s very easy to connect with people personally. You can immediately start a conversation in real time so that Facebook would be one. Instagram is another. You can send private messages there. You can drop comments on people’s posts and content there. Instagram is another one. Another connection platform would be something like LinkedIn, same thing. Immediately connect. You can immediately inbox. You can immediately drop a comment on somebody’s content and say, hey, I want to work with you. Or you can start a conversation. We want to partner up or something like that. There’s a lot of things that can happen, but connections can be made very quickly. Conversations can start and develop very fast. So you need to have at least one connection platform.

All right? Now, the connection platform serves two purposes. One, it allows your audience to actually connect with you. Right? That’s big. If your audience wants to work with.

You but can’t get in touch with you, guess what?

You’re not going to win clients, right? There has to be a way for your clients to connect with you.

All right?

And so you have to have at least one connection platform. Think Facebook, Instagram or LinkedIn.

Right?

If you have the time and resources to be on multiple, that’s fantastic. But you need at least one. And we recommend starting with just one and putting all of your efforts there so that you really grow that platform. It also makes it easier for you to say when people are like, how do I connect with you? You can say, here’s my Instagram or here’s my Facebook, because that’s primarily where you are. All right? As you grow, you can add in more connection platforms. All right? But you need at least one connection platform, and then you need at least one evergreen platform. Do you know what’s an evergreen platform? We’ll think evergreen content. This is content that can be accessed years later. So it’s always available. So in other words, on Facebook, you write a post or you do a Facebook Live a video, and then it falls off the timeline feed right after about 48 hours. And then it’s hard for people to find. And so that content is kind of like disappearing content. Evergreen content is our platforms where people can always find your content years and years later. So evergreen platforms would be like this one, podcasting.

People will be able to listen to this podcast for years and years, if not decades to come. And I try and release podcast episodes that will always be relevant based on when people listen to this. All right, so there’s evergreen content. I’m sorry, there’s podcasting as an evergreen platform. There’s YouTube really love YouTube as well, because every single day my YouTube channel gets 100 new views or 200 new views. And I didn’t even release a YouTube video today. Right. It’s racking up more and more views. It’s building more exposure. It’s building more trust and connection. It’s giving value out to the market while I sleep. All right, so evergreen platforms are working for you while you sleep. When you listen to this podcast episode, it’s been recorded already, and you might listen to it several times over and over again. Right. But I’m not there per se. I did it once and it’s serving ongoing forever. All right, so podcasting is a great platform. We look at YouTube as a great platform. Tik Tok can now be considered evergreen as well. Those videos will exist on your profile for a long time. The videos don’t float off your profile.

I don’t think TikTok is as evergreen as, like podcasting or YouTube, but I can consider that like an evergreen platform. And so you want to be on at least one evergreen platform. Now, the evergreen platforms, generally speaking, outside of TikTok things like YouTube and podcasting, they are harder to grow. It’s easier to gain more followers and more connections faster on connection platforms because they are designed to connect so you will naturally connect easier. But in other words, on these evergreen platforms, it’s hard to have instant dialog and conversations. Like, right now, you’re listening to this and you’re doing something else. But we can’t talk back and forth as we could on a connection platform because this is an evergreen platform. However, this will always serve in us building a relationship and us providing value to the market. Right. And so what the strategy becomes then is you have your evergreen platform. You know, it’s going to take longer to build, but it’s always going to work for you while you sleep. All right, again, that could be podcasting or most likely like YouTube. And you build content on those platforms, you’re not expecting instant results from them.

But again, you’re playing the long game here. And as you build those platforms because they are more challenging to build. The more you are consistent with them, the more it’s going to end up serving you because there is this snowball effect to it. All right. And so like a YouTube channel, it’s really hard to get to your 1st 1000 subscribers. But after you get to 5000 subscribers, your channel starts growing much more rapidly. And then when you get to 25,000, it’s really growing fast because you have so many more videos on your channel that are racking up impressions for you. So the strategy ultimately is you’re giving value knowing that it’s a long term play on your evergreen platforms.

And then what you do is with that content, with that podcast episode or with that YouTube video, you take that over to your connection platforms. All right. So we’re going to take this podcast and it’s going to go out to go out to our email list. We’ll talk about email marketing in another episode. But building your email list is critical as well. But it’s going to go out to our email list. It’s going to go out to our social media channels. It’s going to go out to our connection platforms. This will be posted on Facebook and check out the new podcast episode. It will be posted on LinkedIn. Check out the new podcast episode. It’ll be perhaps posted on Instagram as well. But you take your evergreen content and you distribute it through the connection platforms.

This is how you grow your evergreen marketing channels. Your podcast or YouTube channel is you use the connection platforms to drive traffic and more viewers to it so that you gain more subscribers on your podcast or on YouTube. And then also you’re creating conversation on the connection platforms. You’re adding more value on Facebook, right. And on LinkedIn. And I share this podcast episode on Facebook and LinkedIn. People will listen to it. Hopefully, they will like it and go, thank you for that value. And now we’re building more of a relationship there, right? We can even talk about it. They can even comment, that was a great episode or that episode sucked. Do you know what are you doing? But at least there’s a conversation going. So that is the strategy there that you want to ask yourself, what is my short-term marketing strategy and what is my long-term marketing strategy? You want to have both. All right.

And so if you don’t have your evergreen marketing strategy, look at podcasting or look at creating a YouTube channel, those are the two evergreen platforms I like the most.

And start thinking about how can I get this launched? And of course, if you need help doing that, that’s one of the many things we do inside a seven figure visionary. But I wanted to share that with you guys because I want to help you guys, not just in the short term, but in the long term as well. So what is my evergreen marketing platform and which one is my audience most likely? On? Which one should I be putting spending the most time on and giving value in that regard? Is that channel podcasting or is that YouTube? Is it both start with one as it’s easier to manage because it’s better to double down on one and have it grow faster.

Hey Dino Gomez here and if you enjoyed this, so be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five-star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode. Guys, we will see you in the next one. Bye.

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Jun 09 2022

Your Belief is Shaping Your Current Results

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts.

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

In today’s episode, we’re going to be talking about how your belief system currently is shaping your current results in this crazy, awesome cycle. Let’s talk about this. Let’s dive in.

What’s going on, Visionaries?

Welcome back to another episode and it is 07:22 A.M. As I record this short video training or I should say short podcast training for you. And today we’re going to be talking about what your current belief beliefs are. And we’re going to be talking about what’s called the belief cycle. And I find this very interesting. But what you want to do is you want to ask yourself, what are my current beliefs and what are my current results without any judgment or anything else? Just try and just be like super, you know, super black and white with this. Just like write this down. What are my beliefs about myself, about my work, about my potential, about my dedication, about my sincerity, about let’s just write down all the beliefs that you have about you individually, your skill set, your value and your business. Write those all down, all the things that you currently believe. And then on the next line, right, right down. And you can do this in your head if you’re driving or doing something else. Don’t write this down while driving. But just think about this for a second. What are all the beliefs I have about myself?

Am I worthy? Am I dedicated? Do I go the extra mile? Am I deserving? Am I a leader? Am I intelligent? Am I not intelligent? Am I slow? Am I bad with tech? Write down all the things that you actually believe to be true about yourself. And then write down what your results are currently in your personal life and in your business as you write down your results. Okay? This is how much I’m making. This is how many clients we have. This is how much we’re charging. These are the client results that we’re getting. These are how many testimonials we have. This is our success rate. This is how my personal life is going. This is how this is going. This is how this is going to write down all your current results as well. This is where my fitness is at. This is where my health is at. You write all that down. And what’s really interesting is that your current beliefs are shaping your current results.

All right?

And the way the belief cycle works is that your beliefs about yourself shape the amount of potential you have. All right? And the amount of potential you have shapes the amount of action that you are capable of taking or willing or inspired to take the amount of action you take and the actions, the particular actions you take, then determine your results. All right, so let me give you guys an example. If your belief right now is that I’m worth $3,000 to a client, if that is your belief, all right, then the amount of potential that you can tap into is that, well, my potential is that I can land $3,000 clients. So you’re like, okay, cool. I know I can land $3,000 clients. So then you’re going to take action on that. That means when you sit down on a sales call, you’re going to say the action that you will take is that our services are $3,000.

All right?

And then as you take those sales calls, what’s going to happen is you will land $3,000 clients. Those will be your results. All right. The belief is I started as I’m worth $3,000 to a client that you confirmed with the potential, okay, I’m going to take I know I’m worth $3,000, so that’s what I can charge. So the action you took on a sales call was you actually charged $3,000 and therefore you land a $3,000 client. Now, that’s awesome.

All right.

That is awesome. If you guys are just starting out, I wish I started at the $3,000 marker. That can be awesome. But let’s just say you want to go from 3000 charging $3,000, you want to double your rate, and you want to charge $6,000 per client. Well, in order to do so, we have to go backwards through this belief cycle, right all the way to the starting line, which is what is my belief? First, you need to confirm to yourself I’m worth $6,000. And the reason this is so important is because there will become moments in your marketing and on sales calls where there’s a prospect who wants to work with you. That’s why they’re on the call, however right it is going to be. Whoever has the strongest belief is going to win the call. Tina, what do you mean is going to win the call or what does that exactly mean? Well, the prospects on a call with you, if you’re doing inbound marketing, they booked a call with you because they have a problem or otherwise want a transformation that they are hoping and believe that you can potentially solve. That’s why they gave you the time of day to book a call and actually show up to the call.

All right.

However, this prospect also has their own beliefs. Their beliefs are I’m stuck where I’m currently stuck at. I’ve been trying to solve this probably for a while and haven’t been able to I hope I don’t fail again, but my belief is that there’s a good chance I’ll fail again, and then I’ll just be upset that I invested into a great coach or mentor or service provider or whatever it is you do. And I wasn’t able to get results. And so they have their own limiting belief, which is why they are where they are at. Right. Because if they were where they wanted to be, they wouldn’t be on the call with you. They would just be frolicking through life with everything that they wanted. Right. But they’re on the call with you because their current beliefs have them in a position where they want to have experience another transformation and get a different results. So literally, on a sales call, it’s your beliefs against the prospects. On beliefs, it doesn’t mean you guys have different beliefs. It just means they’re stuck with their current belief system. And then you have your belief system of whether or not you can actually help this prospect with the gain, the results that they’re looking for under your service.

All right.

And so what that means is that the sales call, there will be some resistance. There will be a moment in time where on a sales call, a really good, experienced sales, individuals, they always say this like a sales call truly does not start until the first objection comes up. The rest of it is 100% necessary. The opening of the call and getting the call, doing the background of the call, understanding where your prospect is, their frustrations, what they’ve tried, where they’re trying to go, building, rapport, those types of things, all that’s still required. But an experienced salesman says true sales call doesn’t start until there’s an objection. So expect a little bit of pushback. You should expect a little bit of pushback. Right. And that’s natural. The prospect is doing what they know to be true, which is why they have the results that they have, is that they have a little bit of a limiting belief. If they didn’t, they would be moving forward and they might not need your services. They would be somewhere else. But they’re there because they have a little bit of a limiting belief, which is why they’re stuck.

All right.

And so they are going to have a little bit of self doubt. It has nothing to do with your products or services. Most of the time they’re kind of just doubting themselves. Right. Will this work for me? Can I actually do this? Will I actually do this at that point in time in the call, if you’re going to convert the prospect and help them, which is what they want to have happen, otherwise they wouldn’t be on the call. Your belief has to be strong enough and your conviction has to be strong enough that you can get them to where they want to be.

All right.

Now, what that means about your belief system, which I find so fascinating, is that if you do not believe in your product or service, you aren’t going to have that conviction. And therefore, when that moment happens on the call where they’re pushing back a little bit, they have a little bit of resistance. Just to double check that your confidence is 100% you’re going to give them leeway to back down.

All right.

And then they will do so and then you will lose the call because your belief system isn’t strong enough. So as we look at this very interesting belief cycle, your beliefs have to be this by product does get you results, will get you results and I’m going to be there for you and I’m going to help you as much as possible. Right. And we’ve done this before and we have client testimonials and this is a crazy awesome deal for you and you’re the right fit for this for our service. Right. And that’s the start of the call. Because if the prospect isn’t the right fit, that’s why you ask him those questions to understand where they come from is and if their goals are realistic, if a prospect’s goals are unrealistic or something else, then that’s an opportunity for you to say that we’re just not a right fit to work with each other. This is why we ask questions on a call is to make sure we’re going to be the right fit to work with each other. Right. So as long as you have that come from where I am going to turn down prospects who aren’t the right fit, then you can be very convicted and ethical when you see somebody is the right fit.

But they have a little bit of self doubt because their belief is keeping them stuck where they are to say hey guess what? We’re going to do this together, right? It starts with your belief system. So if you want to change your results, right, you need to figure out you need to look at your core beliefs. If you want to raise your prices, you need to look at your core beliefs. If you want to go from $3000 to $6,000, you need to ask yourself okay, what do I need to do with my product or service? So that my belief is that it is worth $6,000.

All right.

Tack on if you want to extra things if that’s going to help your belief change from were worth 3000 to now we’re worth $6,000. But you have to actually believe that and it doesn’t necessarily mean you need to add in more stuff just when you raise your prices. Right. If you’ve gotten much better at your craft and you see client testimonials flying in and all these different things, your belief is probably already that we’re way worth more than $6,000. So it doesn’t mean you always have to add in more things. But if you’re looking if you write this down and you ask yourself am I worth that $6,000 Mark? Now if you’ve noticed resistance there that you don’t 100% believe in it, then you need to work on that belief system until you are 100% convicted there. Because that belief system is going to feed into your potential. You’re going to say yes, I’m worth $6,000 clients, I’m going to go find and market really well right now because I’m excited to land this first and our next $6,000 client. So then you’re going to take action. You’re going to book calls on those calls.

When it comes to what’s the investment, you will say it’s $6,000 and you will help a prospect over any objections that they have that are just limiting beliefs in their own mind and then you will get the results of landing that $6,000 client. So the question to ask yourself is what are my beliefs and how can I change my beliefs so that it changes essentially my identity? Because you will always be where you are right now. If you always think and make decisions based on where you are right now, I’ll say that again you will always be where you are right now. If you always think and make decisions based on where you are right now, right. So the reason people loop in life with the same results is because they’re not changing how they think and they’re not changing their belief system. So you need to upload your belief system to get different results. The question of the day the question to ask yourself is what is my belief system? What are my current beliefs and how do I need to change my current beliefs so that I change the results that I’m getting?

Hey Dino, Gomez here and if you enjoyed this, so be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode. Guys, we will see you in the next one. Bye.

How to Weigh a Decision

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts.

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

In today’s episode, we’re going to be talking about how to weigh a decision.

Right there’s big decisions.

There’s small decisions.

There’s tons of small decisions every single day. What is kind of fun is an introspective.

Is our ability as humans, as the only species on Earth to actually analyze a decision making process.

Let’s dive into this one, guys. Right now.

What’s going on, Visionaries? I hope you guys are having an amazing morning, evening, afternoon, or middle of the night shout out to all the night Owls. I used to be one. Definitely not one. Now I think I was in bed by like 8:15 last night and up at five. I really enjoy waking up early. It’s just crisp out. And I’m shooting this early in the morning as well. I’ve got my coffee buzz going.

But today, let’s talk about this for you because the question of the day, as I like to phrase it, is how to weigh a decision. What’s really cool, as humans were the only species that able to self-reflect on our emotional state and the decisions that we make. So in other words, an animal doesn’t decide it’s going to go hunting and then afterwards go, was that a good decision? It doesn’t do that. It just kind of learns. But it’s not sitting there waiting. It’s emotional state. It’s just either sad, is happy, is hungry, is satisfied. But as humans, we have all these emotions and we can self reflect and do all these cool things. And so as we’re presented with all these decisions throughout the day, if we can make better decisions, we are going to have better outcomes and better results. And so let’s look at the decision making process. So what is interesting is that decisions that do not pay quick gratification reward you most of the time, and decisions that do not instantly have a payout reward you most of the time.

And on the contrary, decisions that do pay you instant gratification, that do give you something instantly normally aren’t that good for you. So what’s an example? Well, if you are in Vegas and you decided to gamble a bunch of money, that’s going to give you instant gratification. That’s why there’s lights and music when you win and buzzers and all these things, literally your endorphins go up. Like you just get excited from all the things and sounds and lights and everything that’s going on it pays quick gratification. But we all know the casino wins every single time. That’s why they are what they are, billion dollar businesses and so forth. Right?

The casino always wins ultimately in the end. So that’s a decision to gamble that’s going to pay you quick gratification, but it ultimately is going to hurt you the more and more you do it because you eventually will lose. That’s how the odds are always favored towards the house. Right?

Another example here of something that pays instant gratification, but that can hurt you.Deciding for lunch, I’m going to have a burger, fries, super size the fries. Let’s bring on the milkshake as well. And actually, let’s throw in a dessert there as well instant gratification it’s going to satisfy all those cravings. Right?

You’ll have this short-term endorphin rush and then this huge crash afterwards, and then you’re going to feel lethargic most likely otherwise, it’s just bad long term for your health. So these types of decisions having a cigarette, because I want to chill out for a second right instant gratification. Okay. I feel chilled out for 10 minutes or whatever it is. Instant gratification bad for your health in the long term. On the contrary, if you can make decisions that don’t pay instant gratification, they will reward you with an example of that per se. Well, there are many examples of that. So going to the gym every single day, you’re not going to instantly get in shape. But the long term gratification of that is that you will be in great shape, you will have more energy, you will have less stress, you will sleep better, all of these things. All right. And so as we’re looking at all these micro-decisions throughout the day and we actually cognitively have the ability to decide, is this a good decision for me or not?

Just know if it’s a decision that’s instantly going to reward you, it’s probably going to be hurtful to you in the long run.

All right. Now, this is hard like milkshakes are delicious. I agree. Ice cream is delicious. All these different things. So how do you find the willpower to make these decisions?

Well, you just have to choose your hard. You just have to choose your hard. I think this is really fascinating, but it’s, for example, building a business, being an entrepreneur, that is hard. There are ups and downs and all different types of things. It is hard, all right. But you need to choose your hard because being an entrepreneur is hard, but it’s also extremely rewarding. And so you get to choose your hard

Okay, well, I can decide I want to work from home and grow this coaching business. And I’m super passionate about and work with all these clients that I absolutely love and do amazing things and feel really good about it.

It is hard work, but it’s super rewarding.

Or I can stay in this nine to five job, but I have to commute. And then I’m sitting awake at night wondering what if and what if I went after my dreams.

And you know what?

That’s equally as hard as wondering what if. And so in life, you have to choose your hard going to the gym every single day. It’s hard.

It’s a time commitment. It’s an energy commitment.

It’s hard but it’s also hard is feeling like I don’t have energy. When I skip out of going to the gym I notice I don’t sleep as well. I notice my energies aren’t as high, my Spirit’s not as high. I notice I’m not as happy because I don’t have the endorphin boost. So that’s also hard being without those positive things that come as a result of going to the gym.

So you just have to choose your hard because there’s no easy way if there was an easy way everybody would be doing it and everybody would have all of the things that they all wanted. But Ironically life is not designed that way. It’s designed so that you got to choose your hard.

It’s hard to be rich. It’s hard to make a ton of money. It’s hard to keep a ton of money.

It’s also really hard to be poor and be without money. So you have to choose your hard. Which hard do you want? So next time you are weighing a decision you can ask yourself like am I making this decision because I want instant gratification or should I make an equally hard decision to not cave into. This instant gratification and have it serve me in the long term?

Ultimately those that make more decisions that are serving them in the long term are the ones who over time achieve all these different things in different aspects of their life. So think about that one. Which hard do I want to choose? And then lean into that.

Why I pay my mindset coach 16k a year

Why I pay my mindset coach 16k ayear

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts.

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven-figure online coaching business. And we are about to get started in 3 2 1.

In today’s episode, we are going to talk about something crazy. We’re going to talk about why I pay my mindset coach $16,000 per year. Let’s get into it right now. What’s going on? Dino Gomez, here it is, a gorgeous Tuesday afternoon here as I record this in beautiful San Diego, California, from the beach. And again, it’s just absolutely remarkable out. I have coffee by my side. I’m about to get in a workout. We just enrolled a new client into our mastermind. Things are good. Things are rolling. But you know what? It’s not always like that. It’s not always like that every single day. And this is precisely why I’m about to share with you guys why I pay my mindset Coach, $16,000 a year. I mean, the thought of that, if I go back in time ten years ago and that was like half my salary per se or half of what I was earning at that time, that seems ridiculous. What in the world can this person do? Are they a brain surgeon? Like, how in the world and why in the world does that compute? Does that make sense? Well, here’s why. Life, especially business, is full of ups and downs, right?

It doesn’t matter who you are and where you’re at in your journey. You’re going to have good days, bad days, good weeks, bad months, up and down, up and down, up and down. That’s the only constant is change and fluctuation. And thank goodness for the ups and for the downs, because there would be no perspective. Right. I like asking this question rhetorically. Right. But I ask this sometimes to clients and sometimes I ask this to others who reach out to me, friends or family, and they want to chat for a moment. Something’s going on. They’re a little bit of a rough patch, which is super normal. And the rhetorical question I always ask. Right. And this might help you depending on where you’re at in this journey, if you’re up right now, if things are going super well, that’s amazing. Keep that flow going. Keep that momentum going. But naturally, something will come along even outside of your control, that could potentially throw you off tilt for a second. Right. And here’s why this concept is so important. But the rhetorical question I always ask is, would you read a book or watch a movie where the person’s or the main character’s life was just perfect, right?

Think about it. Is there any movie that’s like, think about your favorite top five movies in that movie? Did the movie start with the person waking up and everything’s perfect and glamorous and it’s just perfect? They hop into their maserati and they leave their mansion and then they have a perfect day and then they come home and they do it all again and everything’s just perfect. You wouldn’t right? It’s not the hero’s journey. The hero’s journey is ups and downs and ups and downs and so forth. Every movie, every book that you read, it doesn’t matter if it’s Harry Potter in that movie, right? There’s different moments where Harry and the main characters, they face struggles and obstacles. And that literally is the entertainment value that is life, so to speak, are the ups and downs. So you might be up right now and everything can be up and we’ll talk about controlling what you can actually control and so forth. But something is going to come along because that is life and there’s an opportunity there, so to speak, for it to affect how you feel and the momentum that you feel. And so I asked that question rhetorically to individuals who are in a season of their life or in a moment of their life or in an experience of their life where they are temporarily down.

Because when things aren’t going your way per se, you’re essentially writing your story in that moment because nobody wants to hear that you were just handed everything to you, that everything’s been super easy, that you’ve never made mistakes, that you’ve never had struggles, that you’re just this extraordinarily lucky alien who has everything that is just perfect, right? That is not relatable, because that is not the human experience. And so I pay my mindset coach $16,000 a year because there are days when I’m not motivated and there are days when I have self doubts and there are days when or weeks when business doesn’t flow super well. And on the contrary, there’s the opposite where I wake up with way too much motivation and drink way too much coffee and everything’s going way too well and things are way too easy and so forth. But again, there’s always the different swings and so forth. And so I pay my mindset coach $16,000 per year because of a couple of things like there’s nothing greater than peace of mind and happiness. If we break down why humans do absolutely anything in their life, it almost always comes back down to we take action and we do things that we think ultimately are going to be in our best interest or our family’s best interest and are going to make ourselves or those we care about happier.

If you ask somebody why they want to lose weight initially on the front end, it’s like I want to lose weight because I’ll feel more confident about how I look or summer is coming up or whatever it might be. If you ask them again, why does that matter how you look on the beach? Ultimately, it’s like, I want to be more confident. Why do you want to be more confident? Well, then I’ll be happier why do you want to be happier? Because it always comes back down to happiness. You don’t want to just grow your business to grow your business. You want to grow your business because ultimately the impact you will have on your clients gives you purpose in life and makes you feel happier and more at peace. And the profits you make allow open up other opportunities for you to take care of your family and to travel and to do amazing things that makes you happier. So it’s not that you just want to earn a certain amount of money. It’s that ultimately you think that will drive your happiness. And so I pay my mindset coach, $16,000 a year because the ROI is all over the place.

All right. I’ve only been working with this individual about four months now, but the direct business ROI already is over $100,000. It’s insane. I’ll give you guys a perfect example, right? Business is going super well again. We’ve had ups and downs in these past months. I’m always going to be super transparent. Every business has ups and downs. But we had some weeks where we were down and we had some really exceptional weeks and we had some great months. And we had months that were average. A month that was low average. And then another amazing month after that, and it’s going up and down and our business and things were super busy in a good way. Right? But nonetheless, I had an opportunity. I was invited to an exclusive mastermind event in New Orleans. I’ve always wanted to go to New Orleans. Has anybody here been to New Orleans? All right, let me know what to eat, what not to eat. That’s the thing I’m most concerned about is the wild food out there. I hear they eat crocodile. All right. But I’ve always wanted to go to New Orleans, all right? And boom, it’s presented.

This opportunity is presented to me on a silver platter to go to New Orleans where I want to go. I’m invited to an exclusive mastermind event. It’s not open to the public. It’s an inner circle. There’s no expenses involved beyond just paying for your food and board. In this mansion, we’re all going to be splitting the cost of the mansion and the food. And then we’re going to spend three days and we’re all going to share everything that we all know about anything and everything to help one another. What a dream scenario. An opportunity in a city I’ve always wanted to go to like that’s on my bucket list. And when the opportunity was initially presented to me, my first initial reaction was, things are too busy right now in business and in my personal life. And this is probably not the right time for it. Those were my initial thoughts. That is a limiting belief, all right? A limiting belief because I was thinking, I’m going to lose business opportunities, I’m going to lose other opportunities. If I carve out time to go to this Mastermind event. So sat down with my Mindset Coach, and I was like, what are your thoughts on this scenario?

Being invited to an exclusive Mastermind event with other amazing, positive, incredible impact, changing entrepreneurs in, like a bucket list city of New Orleans. What do you think about this? I’m really busy right now, as you know. What are your thoughts? And the response was, oh, my gosh, that’s incredible. Absolutely. And why wouldn’t you do that, Dino? And why are you telling yourself there’s not enough time for that? Do you know how many breakthroughs could happen from this going to this Mastermind event? You could come home with several new clients. You could come home with partnerships that are going to make you hundreds of thousands of dollars. You could come home with opportunities that produce millions of dollars. Right? You’re going to be in this room of influencers and other incredible individuals. Why wouldn’t you do this? None of those thoughts somehow crossed my mind. I was just sitting here looking at my to do list and things, and I was like, no, I don’t have the time to do it. Right? It’s little things like that, right? That is why I pay my Mindset Coach $16,000 a year is because life can be tricky, it can be complicated, and we’re just one perspective.

But as soon as that different frame was presented to me, I was like, this is the easiest decision in the world. Of course I’m going it’s a business expense. I get to write off the entire trip. I get to meet a ton of incredible people and make incredible partnerships. There could be client opportunities. I might become a client of theirs. I might be able to refer them business. We’re just going to have a ton of fun. And we’re going to explore the city and go out and enjoy food and drinks and different things. I was like, why wouldn’t I do that? When it was presented to me in that lens, I was like, this is the easiest decision ever. But I did not see that opportunity. Because sometimes the opportunity, you’re so close to it, you can’t see it. Who here has lost their iPhone and it’s in their hand, right? This happens all the time. So this is precisely why I pay my Mindset Coach $16,000 a year, even if it was just that one piece of advice and I never spoke to them again. That already is an ROI. Because just from agreeing to go to this exclusive, invite only Mastermind event, one of the individuals that’s hosting the event reached out to me and I was like, oh, my gosh, we are so excited that you are coming to this event.

And we started chatting. We made small chat. We got to know each other better. A friendship kind of broke out online. And then real quickly, they’re like, oh, my gosh, I love what you’re doing. I didn’t realize you were doing that. That sounds amazing. Can I spotlight you to my audience of 50,000 people before the Mastermind event? Can I put you in front of my audience of 50,000 people? That relationship, that opportunity. Those things wouldn’t have happened if I did not say yes to this Mastermind event because I thought I was too busy to take just three days off. And I have been working real hard. I absolutely deserve three days off. And it’s for the purpose of gaining knowledge, connections and experiences that will better serve clients and will also help grow our business. Why wouldn’t I do that? I did not see that opportunity. Right. So that is one example precisely why I pay my Mindset Coach $16,000 a year. But beyond that, my health is tremendous. Now, from where it was just even six months ago, I’m in the best shape of my life. I’m in the best shape. I’m about to turn 35.

I haven’t been in this good of shape since I was like 22 years old. All of these little things compound, right? And one of the major things I’ve learned is that your business is not separate from your personal life. I’ll say that again, your business is not separate from your personal life. Sometimes the best business advice someone can give you is to clean up your personal life, get your health in order, get your mindset in order, get your relationships in order, clean up your work environment, clean up your house. Don’t have it, be a mess. All these things are energetically going to change your performance, how you think, how you feel, how you act like all of these things. So sometimes the best business advice you can get is not based on strategy whatsoever. Most of your success comes down to your mindset and just how you view different opportunities and how you position yourself to get the support that you need to make the right decision. So when I first hired this Mindset Coach for a lot of people, they would be like, that doesn’t seem like a very great financial investment. I think it’s absolutely the best investment ever.

Because I’m always inside of my mind because I’m me. Right. So literally, this is an investment that is changing how I feel every second of the day. What amount of money is it worth? There’s nothing else that I could have invested in that’s going to change how I feel every second of the day. Because as long as I have control of my mindset and my perception of life and different things, then it’s always affecting every second of every single day. As long as I understand that opportunity exists now, you have that opportunity as well. Right again, mindset is hugely important. This is why I invest in it. This is why I also invest in having a world-class Mindset coach for our clients in seven-figure visionary is because oftentimes the best piece of advice you can get has nothing to do with the strategy. It has to do with your perception of your limitations. And in this example of the mastermind event in New Orleans, I had limiting beliefs around my availability and I almost passed up a massive opportunity. And so the lesson here, right, don’t undervalue your mindset, your energetics, how you feel, how you think, who you surround yourself with, your environment, the little things you do every single day.

All of this creates momentum, forward, or backwards. Life will hit you over the head. You will have difficult weeks, months or years. Right? But all of that is necessary to give you the perspective for those slow months where everything is going really, really well. And that’s something I can rant and rave about forever because I think the industry is just full of it with all this being flow, being flow, being flow. Because I see that and hear that constantly at this point in time, I’m like everybody’s talking about how easy it is. And it’s really a sad thing to be honest because it literally cannot always be easy. Billionaires Lose Sleep over what? Billionaires lose more sleep over money than you do about your financial situation. Why? Because when you have billions of dollars, everybody is looking to take money from you and taxes are extremely high. And if you let money sit in the bank, you basically lose a chunk of that value to inflation. All these different things. This is why billionaires are always having to invest. You have to be even more strategic and even more strategic with your money when you have that volume of money.

So again, it doesn’t matter where you are at in your life or your circumstances or your financial situation or anything else, right? There are always going to be fights that need to be fought. And it normally starts in your mind. So yes, it can be easy. And it will be easy when you embrace the times when it is not easy and you need that perspective and you oftentimes need somebody else that can help you through those particular moments. And so I highly recommend a mindset coach, particularly for that reason, because yes, flow is great. Flow is amazing and it can be easy. But guess what? There is a fight to create the flow. So again, I run my business. I run my business based on seasons. Because of this concept, I have two seasons per year. We’re in a growth season where we particularly sign a bunch of clients, grow the business, two seasons where we scale the business, put systems in place. Otherwise, I rest a little bit more and take care of my mindset and my well being and travel and do those types of things. But the reason I’ve designed my business based around seasons is because, yes, there are flow seasons, but there are also seasons for recovery.

And sometimes recovery seasons are when more challenging things might be happening in your life that are outside of business that you cannot control per se. And so that is what I have for you guys today. That is why you need to protect your mind. Be very careful who you surround yourself with and recognize that there are seasons to life and so whether you’re up or you’re down, so to speak, be grateful for it. That’s the main thing. Be grateful for it because it’s going to give you the perspective, it’s going to give you the story and so as long as you view it as okay, I’m creating the story right now, then you can relate to others. You can actually use that from a marketing standpoint and you could better serve your clients because they are also human and they will experience the down seasons. All right, so that’s it for this episode, guys. We will see you in the next one.

Hey Dino Gomez here and if you enjoyed this, so be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos, and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode. Guys, we will see you in the next one. Bye.

Why do they have better results

Written By Dino Gomez

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Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

Have you ever thought to yourself, how in the world do they have better results than me? I’m so much better at XYZ than them.

How are they beating me? This is not fair. I have heard this and I see this online and on social media consistently. And I’m going to break this down. Why?

This is actually the best opportunity in the world for you. If you ever feel like and are thinking to yourself, how do they have that result when I deserve that result more, here’s precisely what you should do. Let’s get into it. It was interesting. I was talking to a client the other day and they’re doing really well.

And so they were curious. They’re like, do you know, how is that other person doing better than me?

Using power questions to help our clients work through different things? Because ultimately, normally the answer exists within you. You just haven’t asked yourself the right questions or taken the right frame on a particular situation. So they asked me the question, do you know, how are they doing better than me? What are they doing?

I feel like I’m personally stronger at this particular thing than they are, but they have the results that I desire. I like my progress, but they have the results that I desire. What’s the difference now? That is a normal human thought process and or emotion initially until you understand conceptually the opportunity here. All right, so if you’re looking around and this often happens with newer entrepreneurs, maybe you’ve been in the space a year, maybe two years, and then somebody comes into the space and they’ve been online for like two months, and all of a sudden they have the results that you want in two months.

And you’re like, how did that happen? I’ve been grinding at this for two years. They’ve been online for two months. They have the results that I want, and I have more experience than them having been here for two years, how is this even possible? And so forth.

And normally when that happens, that’s like a negative state of energy. That’s a comparison which you do not ever want to do. It is normal. We all do it right. But you want to catch yourself when that happens.

Like you want to snap your fingers and be like, no, not comparing myself to someone else, right? Only compare yourself to yourself because everybody has different resources, different previous experiences and different life scenarios and so forth. For example, somebody could have been a sales rep for ten years and you’re wondering, how do they just start their online business? And they’ve already closed so many clients, they might have just started their online business. But for ten years, they were practicing the art of sales.

So it’s going to be easy for them to close clients. They’ve been doing this actually over ten years. And you’ve actually only been doing this two years. Right. But you don’t look at the backstory, you don’t look at resources that they have that you might not have.

There’s all these different factors. Right. So you have your advantages as well. With every perceived disadvantage. There is an advantage.

But that’s one reason why. All right. Now when you find yourself going, how do they have the results that I want? And I feel like I am better than them. When you say that to yourself, catch yourself, snap your fingers, and then just be like, good.

Now I’m ready to actually play at my full potential because when you say they have the results that I want, but I am better than them at a particular craft. What you are saying essentially is that I have the ability to outperform them and get even better results than them. I’ve just decided not to play the game yet. That is the opportunity there from a mindset perspective. Because you are literally affirming that to yourself.

Right. Why do they have better results than you? Probably if they’re not as good at the craft, whatever that might be, they probably have better results because they’re implementing better than you are at that craft. Right. And so you’re playing at 10%, they’re playing at 70%.

If you actually played at 100%, you would probably smash them. Right. This is an opportunity. Whenever you feel that way, rather than get upset or frustrated or confused or anything else, just be like, good.

I’m not even playing at my max. I’m not even going full speed. And I need to identify why. That’s the next question. Why am I not playing at 100%?

What do I need to change so that I play at 100% so that I get the results that obviously the market always tells like, this speaks the truth. So as long as you find a way to play, you’re 100% and you truly are better than them at the craft you say that you’re discussing, then you will ultimately come out on top. That’s it. So it’s an opportunity. It is an opportunity.

And so again, rhetorically, I was speaking to this client and they’re like, no, I know I’m better at them than this. I just don’t understand, like, why I’m not getting the results. They’re simple. If they’re not as good as you know, they’re just implementing more, they’re taking more imperfect action. That’s really essentially it you can be the best basketball player in the world.

Leave it to me to go to a sports example. Right. But you can be the best basketball player in the world. But if you don’t shoot the ball, you’re not going to score any points. Therefore, somebody who’s a terrible basketball player, if they come on the court and they take 100 shots.

One of them is probably going to go in. They’ll have two points. You’ll have zero. That’s just it, right? So next time you feel that way, right, helping you overcome a limiting belief, it’s just that you’re not accessing your full potential and you’re probably not taking the right action and it’s probably this your mindset and I know it’s your mindset because we’re discussing this again.

I wanted to follow this one up to the previous episode of why I pay my mindset coach $16,000 a year. It’s for this precise reason, right? Obviously, for sure there’s going to be something on the strategy and implementation side, but it’s probably that their mindset is stronger than yours around a particular topic in this moment in time, not forever, but in this moment of time. And therefore that is why you are better than them. But they are getting better results than you, right?

So it’s your mindset, right? And so think about that one for a moment. Sit down with that one for a moment. Ask yourself take out a pen and paper and write down and ask yourself where am I not showing up 100%? Because that’s most likely.

And why am I not showing up 100%? Tackle those things. You will begin to show up 100%. It’s only a matter of time before you will pass the individual who you are more talented than in this regard. All right, so short episode one to get that one out because I think that one is so fascinating by mere concept of you asking that question.

It is a mindset related issue. Why are they getting better results than me if I am more talented? That’s a mindset issue. And so it might not seem like it, but it’s precisely what that is. All right, so hope this was helpful, guys.

We will see you in the next episode.

Hey Dino Gomez here and if you enjoyed this, so be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode. Guys, we will see you in the next one. Bye.

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