the secrets of coaching podcast

What’s Your Next Big Move?

What's Your Next Big Move?

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

Transcription

In today’s episode, I’m going to ask you a really, really important question. What is your next big move? And what does that exactly mean? Let’s get into it, guys.

Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1.

What’s going on, guys? Dino Gomez here. And in today’s episode, I want to ask you a really, really important question, which is what is your next big move? What is your next big move? What are you doing next to change the industry? Think about this one for a second, guys. If you are not inventing, then you are always following. And as long as you are always following, the best you can be is second place. And there’s nothing wrong with second place. Second place is fantastic. As a matter of fact, you don’t need to be first in your industry. The challenge is always and the game is always you versus you. It’s always just you competing against yourself. And how could I get better and better and better? Well, one of the ways that you can get better and then actually without even noticing, end up in a position where you are competing at the top of your industry or niche is to ask yourself this question, what is my next big move? What can I do differently to completely change the game, change the industry, help and serve my audience further so that I stand out as the go to solution provider, as the go to coach, as the go to consultant.

Right.

What can I do differently.

To go deeper here into this question, what’s my next big move? Also ask yourself, what is everybody in my industry currently doing? What are my competitors doing that is leaving an opportunity for me to come in and solve a massive industry problem. And this is a fun one to think about.


Because oftentimes we think it’s a one and done job, guys. In life and in business, it’s never a one and done job. You can’t get in shape going to the gym once and just go, I did it once and we’re done everything is consistency. It’s eating healthy consistently, it’s going to the gym consistently. It’s doing your mindset work consistently. It’s showing up consistently. It’s inventing consistently as well.


And so whatever is working for you and your business, it continued to double down on that and go as fast as you can. When you find something that’s working, go fast.


Because it will not always continue to work in the exact same manner.


We’ve invented and discovered different strategies and different things and different niches and so forth. And it’s only a matter of time before somebody discovers that niche as well and wants to compete with you in that niche. You can come up with a cool slogan or a cool catchphrase or something like that, and it’s only a matter of time before somebody copies that cool slogan or catchphrase or something else.


And so the name of the game is being dynamic. I love that word dynamic. So I asked myself, how can I be dynamic? And when was the last time I sat down and just gave myself some time to think?


Thinking so powerful. Life is so busy that often times we don’t just sit down and think. Give yourself permission to just think. Schedule it into your Journal, into your phone. I’m going to spend 30 minutes an hour this weekend just thinking without even any headphones in or anything else. I’m just going to think and give yourself and give your brain direction on what to think about. And the prompt and the question to ask yourself is this, what is my next big move? And how am I going to change the industry? How can I better serve my clients? How can I upgrade my product or service? And how can I invent? And when you do that, your brain will go to work for you and it will start thinking up possible solutions. And the more curious you get about what is my next big move? How can I change the game? The more solutions, the more creativity, the more ideas, the more inspiration will come flying at you. And right now, you might be like, I have no idea what the next big move is. But if you give yourself that thinking space and time and you prompt your brain with that question, what is my next big move?

Where is the industry headed? How can I get there before everyone else? Watch as you have all these amazing, inspiring ideas to come up with some awesome thing that you can do that’s going to differentiate you from your competition. It’s going to allow you to serve your clients better. It’s going to put you in a position for massive, massive growth. All right, so as you go about your day, ask yourself, what is my next big move? To say it over and over and over again. And let’s see where that takes you.

Hey Dino, Gomez here and if you enjoyed this, so be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode. Guys, we will see you in the next one. Bye.

 

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What is your First Impression

What is your First Impression

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

Transcription

Your first impression is everything alright?

Let me ask you this.

Have you ever met somebody?

In the first 5 seconds, 10 seconds, you have already made it up in your mind. I like this person or I don’t like this person. Well, guess what?

The same holds true for the most part for your online business.

We’re going to be talking about how to make a killer first impression. Let’s go.

Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1.

what is your big first impression?

And I hit the wrong button on my keyboard here. I need my coffee to kick in. It’s six, eight in the morning.

At the time of recording this, I’m looking out my window.

I just poured myself a nice cup of Joe and I’m ready for the day. I’m super excited for today. But yeah, today, guys, we are going to be talking about what is your first impression that you’re giving folks? Because this is so big. I’ve read different books around this and I’ve heard this a bunch. I’ve come across statistics and stuff online. And generally speaking, like there is an 80 20 rule for when you meet people. And it’s not the first 10 seconds always. But normally it’s like whatever your first impression, whatever your first interaction is with someone is likely how your relationship will transpire with them per se. So you have a good time and.

You really connect with somebody on the first meeting.

Most likely that’s who they are 80% of the time. So you’re probably going to get along. If you don’t like somebody upon first impression, that’s probably how they are like 80% of the time and you’re not a match doesn’t mean they’re a bad person. It just means you guys are different people. So first impressions are huge and they’re huge in marketing. They’re huge for your online business, for your coaching business. And so ask yourself this, right? I love giving you guys prompts so that you can come up with solutions as well. And I’m just guiding you towards your own creative solutions here while also directing you on where your attention should go. But what is your first impression that you’re giving folks?

Right.

You don’t have to have a website, but if you have a website, what is your headline read? What are the images and the colors and the branding? What are people instantly feeling when they visit your website for the first time? Because they’re doing some research on you. All right, if you’re online, look at your social media accounts, what is the first impression you’re giving folks with your social media accounts? They’re going to look at that. And because people are human, right? They’re going to make a snap judgment, right? This person falls into this category. They’re athletic, they’re outgoing, they’re introverted, they’re a coach, they’re an agency owner. They’re this, they’re a mom, they’re a dad. They like to hike, they’re loud, they’re obnoxious, they’re awesome, they’re charismatic. People are going to make these snap judgments because as humans with your mammal brain, a protective mechanism of your brain is to decide whether something is of danger to you.

All right?

And so part of the way humans survived way back when is that we were able to quickly observe a scenario, a situation, an event, our surroundings and make a snap judgment. Is this safe? Do I need to leave or can I stay? That’s why oftentimes some people get nervous entering a room initially is because they don’t know what’s inside the room. It could be even at a conference. I don’t know what the energy is going to be like when I step into this conference room. They’re going to be a ton of people. And are there not going to be any people like people we don’t know. And so a great question to ask yourself is what first impression am I currently giving and what first impression do I want to give? Because oftentimes we overlook. We don’t consider what is the first impression that I’m giving with my messaging. So this really comes down to your messaging, right? When you’re building an opt in page, when you’re building your website a funnel, when you’re creating a podcast, when you’re dropping content on social media, consider that this is going to be a new piece of content for somebody that’s never heard from you before.

All right.

What’s their first impression going to be? And is your first impression memorable? And are you standing out? Are you unique? Are you different?

All right.

Because if you blend in, you will be forgotten. So what big first impression can you give? How can I ask yourself, how can I be different? What do I want my first impression to be? And with everything you do, try and.

Try and blend in, fuse in that.

Branding that you want, that first impression that you want your audience to have and that you think represents you really well.

All right.

And so examples include, if you’re really passionate about a charity, like have that be front and center with a lot of your marketing. Right? That represents a core component of you and your brand to make sure that that is easily found. So what is the first impression you want to give? And what is my current impression that I’m giving out? And do I need to upgrade it? Do I need to change it? And if so, how does it need to change to reflect what my core values are? And the clients is the big one. And the clients I want to attract, that’s a big one guy. It’s one that’s overlooked. But these are all the small tweaks this is the music in between the notes that makes all of the difference in the world as you go about your day what is the first impression that I’m giving and the first impression that I want to give?

Hey Dino, Gomez here and if you enjoyed this, so be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode. Guys, we will see you in the next one. Bye.

 

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1 Connection Platform, 1 Evergreen

1 Connection Platform, 1 Evergreen

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

Transcription

Do you have a connection platform and do you have an evergreen platform? This is in regards to your marketing. Do you have a short term marketing solution as well as a long term marketing solution?

We’re going to be talking about this one today.

Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1.

What’s going on, Visionaries?

Welcome back to another episode.

Hope you guys are having a marvelous day so far. It is a great day and time and age and era to be alive.

So much information right at our fingertips. It is awesome. It is awesome. I was just thinking about that the other day. There’s some cool books I’m reading and they were $8 books that somebody spent years writing with all of these cool stories and life lessons for $8. We didn’t used to get that type of information at that affordability and access in the past when there was prior to books being available, it would be very hard to get that type of information from somebody that you’re not sitting down with presently. So this is really cool, right? If you guys are listening to this right now, you’re getting access to information and things for free while you’re doing something else with maybe you’re driving right now. Maybe you’re cooking right now. Maybe you’re in the gym right now. That’s so awesome. So I feel like we’re super fortunate and blessed for the era that we live in. There’s infinite possibilities. But I want to talk about your.

Marketing for a second.

The question I want to present to you is, do you have a short term and a long term marketing strategy? All right. Crap. Do you know? I’m not sure. I have a long term one, and that’s okay. That’s normal. Let’s fix that. Right. Let’s set you guys up for not even just short term success. I know everybody wants to be rich yesterday, but you have options. You can get rich maybe, or you can get rich for sure. And guess what? Get rich for sure is kind of like you’re always going to win. So you do want to also play the long term game as well as the short term game, right? In golf, there’s the two different types. There’s the driving and then there’s the putting. Those are two different things. But if you’re not proficient at both, you’re not going to be a great golfer. You have to be able to drive the ball to the green. And then from the green, you have to be able to knock it in the hole. And so this is something that we’ve been going over with our visionaries inside of seven figure visionary or mastermind. And we have brand new training on all of this that has just rolled out that we’re super pumped about.

But what we’re really focusing on here is helping all of our clients have both a short term and long term marketing vision. And the way we look at this from a marketing platform perspective is you need to be on at least one connection platform, and you need to have at least one evergreen marketing platform as well.

All right?

So we call them connection platforms and evergreen platforms. All right, so, Dina, what’s the difference? What are these things? A connection platform is what we view as a platform where it’s very easy for a potential client to generate a conversation with you immediately.

All right?

So they could, like private message you. They could drop a comment on your Facebook page or Instagram. They could start a conversation with you. They can ask you questions. They can inquire about services. It’s very easy for them to connect with you. So I call those connection platforms. All right, so connection platforms would be things like Facebook. It’s very easy to friend, request somebody, message them, leave them a comment, join their Facebook group. It’s very easy to connect with people personally. You can immediately start a conversation in real time so that Facebook would be one. Instagram is another. You can send private messages there. You can drop comments on people’s posts and content there. Instagram is another one. Another connection platform would be something like LinkedIn, same thing. Immediately connect. You can immediately inbox. You can immediately drop a comment on somebody’s content and say, hey, I want to work with you. Or you can start a conversation. We want to partner up or something like that. There’s a lot of things that can happen, but connections can be made very quickly. Conversations can start and develop very fast. So you need to have at least one connection platform.

All right? Now, the connection platform serves two purposes. One, it allows your audience to actually connect with you. Right? That’s big. If your audience wants to work with.

You but can’t get in touch with you, guess what?

You’re not going to win clients, right? There has to be a way for your clients to connect with you.

All right?

And so you have to have at least one connection platform. Think Facebook, Instagram or LinkedIn.

Right?

If you have the time and resources to be on multiple, that’s fantastic. But you need at least one. And we recommend starting with just one and putting all of your efforts there so that you really grow that platform. It also makes it easier for you to say when people are like, how do I connect with you? You can say, here’s my Instagram or here’s my Facebook, because that’s primarily where you are. All right? As you grow, you can add in more connection platforms. All right? But you need at least one connection platform, and then you need at least one evergreen platform. Do you know what’s an evergreen platform? We’ll think evergreen content. This is content that can be accessed years later. So it’s always available. So in other words, on Facebook, you write a post or you do a Facebook Live a video, and then it falls off the timeline feed right after about 48 hours. And then it’s hard for people to find. And so that content is kind of like disappearing content. Evergreen content is our platforms where people can always find your content years and years later. So evergreen platforms would be like this one, podcasting.

People will be able to listen to this podcast for years and years, if not decades to come. And I try and release podcast episodes that will always be relevant based on when people listen to this. All right, so there’s evergreen content. I’m sorry, there’s podcasting as an evergreen platform. There’s YouTube really love YouTube as well, because every single day my YouTube channel gets 100 new views or 200 new views. And I didn’t even release a YouTube video today. Right. It’s racking up more and more views. It’s building more exposure. It’s building more trust and connection. It’s giving value out to the market while I sleep. All right, so evergreen platforms are working for you while you sleep. When you listen to this podcast episode, it’s been recorded already, and you might listen to it several times over and over again. Right. But I’m not there per se. I did it once and it’s serving ongoing forever. All right, so podcasting is a great platform. We look at YouTube as a great platform. Tik Tok can now be considered evergreen as well. Those videos will exist on your profile for a long time. The videos don’t float off your profile.

I don’t think TikTok is as evergreen as, like podcasting or YouTube, but I can consider that like an evergreen platform. And so you want to be on at least one evergreen platform. Now, the evergreen platforms, generally speaking, outside of TikTok things like YouTube and podcasting, they are harder to grow. It’s easier to gain more followers and more connections faster on connection platforms because they are designed to connect so you will naturally connect easier. But in other words, on these evergreen platforms, it’s hard to have instant dialog and conversations. Like, right now, you’re listening to this and you’re doing something else. But we can’t talk back and forth as we could on a connection platform because this is an evergreen platform. However, this will always serve in us building a relationship and us providing value to the market. Right. And so what the strategy becomes then is you have your evergreen platform. You know, it’s going to take longer to build, but it’s always going to work for you while you sleep. All right, again, that could be podcasting or most likely like YouTube. And you build content on those platforms, you’re not expecting instant results from them.

But again, you’re playing the long game here. And as you build those platforms because they are more challenging to build. The more you are consistent with them, the more it’s going to end up serving you because there is this snowball effect to it. All right. And so like a YouTube channel, it’s really hard to get to your 1st 1000 subscribers. But after you get to 5000 subscribers, your channel starts growing much more rapidly. And then when you get to 25,000, it’s really growing fast because you have so many more videos on your channel that are racking up impressions for you. So the strategy ultimately is you’re giving value knowing that it’s a long term play on your evergreen platforms.


And then what you do is with that content, with that podcast episode or with that YouTube video, you take that over to your connection platforms. All right. So we’re going to take this podcast and it’s going to go out to go out to our email list. We’ll talk about email marketing in another episode. But building your email list is critical as well. But it’s going to go out to our email list. It’s going to go out to our social media channels. It’s going to go out to our connection platforms. This will be posted on Facebook and check out the new podcast episode. It will be posted on LinkedIn. Check out the new podcast episode. It’ll be perhaps posted on Instagram as well. But you take your evergreen content and you distribute it through the connection platforms.


This is how you grow your evergreen marketing channels. Your podcast or YouTube channel is you use the connection platforms to drive traffic and more viewers to it so that you gain more subscribers on your podcast or on YouTube. And then also you’re creating conversation on the connection platforms. You’re adding more value on Facebook, right. And on LinkedIn. And I share this podcast episode on Facebook and LinkedIn. People will listen to it. Hopefully, they will like it and go, thank you for that value. And now we’re building more of a relationship there, right? We can even talk about it. They can even comment, that was a great episode or that episode sucked. Do you know what are you doing? But at least there’s a conversation going. So that is the strategy there that you want to ask yourself, what is my short-term marketing strategy and what is my long-term marketing strategy? You want to have both. All right.

And so if you don’t have your evergreen marketing strategy, look at podcasting or look at creating a YouTube channel, those are the two evergreen platforms I like the most.

And start thinking about how can I get this launched? And of course, if you need help doing that, that’s one of the many things we do inside a seven figure visionary. But I wanted to share that with you guys because I want to help you guys, not just in the short term, but in the long term as well. So what is my evergreen marketing platform and which one is my audience most likely? On? Which one should I be putting spending the most time on and giving value in that regard? Is that channel podcasting or is that YouTube? Is it both start with one as it’s easier to manage because it’s better to double down on one and have it grow faster.

Hey Dino Gomez here and if you enjoyed this, so be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five-star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode. Guys, we will see you in the next one. Bye.

 

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Your Belief is Shaping Your Current Results

Your Belief is Shaping Your Current Results

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

Transcription

In today’s episode, we’re going to be talking about how your belief system currently is shaping your current results in this crazy, awesome cycle. Let’s talk about this. Let’s dive in.

Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1.

What’s going on, Visionaries?

Welcome back to another episode and it is 07:22 A.M. As I record this short video training or I should say short podcast training for you. And today we’re going to be talking about what your current belief beliefs are. And we’re going to be talking about what’s called the belief cycle. And I find this very interesting. But what you want to do is you want to ask yourself, what are my current beliefs and what are my current results without any judgment or anything else? Just try and just be like super, you know, super black and white with this. Just like write this down. What are my beliefs about myself, about my work, about my potential, about my dedication, about my sincerity, about let’s just write down all the beliefs that you have about you individually, your skill set, your value and your business. Write those all down, all the things that you currently believe. And then on the next line, right, right down. And you can do this in your head if you’re driving or doing something else. Don’t write this down while driving. But just think about this for a second. What are all the beliefs I have about myself?

Am I worthy? Am I dedicated? Do I go the extra mile? Am I deserving? Am I a leader? Am I intelligent? Am I not intelligent? Am I slow? Am I bad with tech? Write down all the things that you actually believe to be true about yourself. And then write down what your results are currently in your personal life and in your business as you write down your results. Okay? This is how much I’m making. This is how many clients we have. This is how much we’re charging. These are the client results that we’re getting. These are how many testimonials we have. This is our success rate. This is how my personal life is going. This is how this is going. This is how this is going to write down all your current results as well. This is where my fitness is at. This is where my health is at. You write all that down. And what’s really interesting is that your current beliefs are shaping your current results.

All right?

And the way the belief cycle works is that your beliefs about yourself shape the amount of potential you have. All right? And the amount of potential you have shapes the amount of action that you are capable of taking or willing or inspired to take the amount of action you take and the actions, the particular actions you take, then determine your results. All right, so let me give you guys an example. If your belief right now is that I’m worth $3,000 to a client, if that is your belief, all right, then the amount of potential that you can tap into is that, well, my potential is that I can land $3,000 clients. So you’re like, okay, cool. I know I can land $3,000 clients. So then you’re going to take action on that. That means when you sit down on a sales call, you’re going to say the action that you will take is that our services are $3,000.

All right?

And then as you take those sales calls, what’s going to happen is you will land $3,000 clients. Those will be your results. All right. The belief is I started as I’m worth $3,000 to a client that you confirmed with the potential, okay, I’m going to take I know I’m worth $3,000, so that’s what I can charge. So the action you took on a sales call was you actually charged $3,000 and therefore you land a $3,000 client. Now, that’s awesome.

All right.

That is awesome. If you guys are just starting out, I wish I started at the $3,000 marker. That can be awesome. But let’s just say you want to go from 3000 charging $3,000, you want to double your rate, and you want to charge $6,000 per client. Well, in order to do so, we have to go backwards through this belief cycle, right all the way to the starting line, which is what is my belief? First, you need to confirm to yourself I’m worth $6,000. And the reason this is so important is because there will become moments in your marketing and on sales calls where there’s a prospect who wants to work with you. That’s why they’re on the call, however right it is going to be. Whoever has the strongest belief is going to win the call. Tina, what do you mean is going to win the call or what does that exactly mean? Well, the prospects on a call with you, if you’re doing inbound marketing, they booked a call with you because they have a problem or otherwise want a transformation that they are hoping and believe that you can potentially solve. That’s why they gave you the time of day to book a call and actually show up to the call.

All right.

However, this prospect also has their own beliefs. Their beliefs are I’m stuck where I’m currently stuck at. I’ve been trying to solve this probably for a while and haven’t been able to I hope I don’t fail again, but my belief is that there’s a good chance I’ll fail again, and then I’ll just be upset that I invested into a great coach or mentor or service provider or whatever it is you do. And I wasn’t able to get results. And so they have their own limiting belief, which is why they are where they are at. Right. Because if they were where they wanted to be, they wouldn’t be on the call with you. They would just be frolicking through life with everything that they wanted. Right. But they’re on the call with you because their current beliefs have them in a position where they want to have experience another transformation and get a different results. So literally, on a sales call, it’s your beliefs against the prospects. On beliefs, it doesn’t mean you guys have different beliefs. It just means they’re stuck with their current belief system. And then you have your belief system of whether or not you can actually help this prospect with the gain, the results that they’re looking for under your service.

All right.

And so what that means is that the sales call, there will be some resistance. There will be a moment in time where on a sales call, a really good, experienced sales, individuals, they always say this like a sales call truly does not start until the first objection comes up. The rest of it is 100% necessary. The opening of the call and getting the call, doing the background of the call, understanding where your prospect is, their frustrations, what they’ve tried, where they’re trying to go, building, rapport, those types of things, all that’s still required. But an experienced salesman says true sales call doesn’t start until there’s an objection. So expect a little bit of pushback. You should expect a little bit of pushback. Right. And that’s natural. The prospect is doing what they know to be true, which is why they have the results that they have, is that they have a little bit of a limiting belief. If they didn’t, they would be moving forward and they might not need your services. They would be somewhere else. But they’re there because they have a little bit of a limiting belief, which is why they’re stuck.

All right.

And so they are going to have a little bit of self doubt. It has nothing to do with your products or services. Most of the time they’re kind of just doubting themselves. Right. Will this work for me? Can I actually do this? Will I actually do this at that point in time in the call, if you’re going to convert the prospect and help them, which is what they want to have happen, otherwise they wouldn’t be on the call. Your belief has to be strong enough and your conviction has to be strong enough that you can get them to where they want to be.

All right.

Now, what that means about your belief system, which I find so fascinating, is that if you do not believe in your product or service, you aren’t going to have that conviction. And therefore, when that moment happens on the call where they’re pushing back a little bit, they have a little bit of resistance. Just to double check that your confidence is 100% you’re going to give them leeway to back down.

All right.

And then they will do so and then you will lose the call because your belief system isn’t strong enough. So as we look at this very interesting belief cycle, your beliefs have to be this by product does get you results, will get you results and I’m going to be there for you and I’m going to help you as much as possible. Right. And we’ve done this before and we have client testimonials and this is a crazy awesome deal for you and you’re the right fit for this for our service. Right. And that’s the start of the call. Because if the prospect isn’t the right fit, that’s why you ask him those questions to understand where they come from is and if their goals are realistic, if a prospect’s goals are unrealistic or something else, then that’s an opportunity for you to say that we’re just not a right fit to work with each other. This is why we ask questions on a call is to make sure we’re going to be the right fit to work with each other. Right. So as long as you have that come from where I am going to turn down prospects who aren’t the right fit, then you can be very convicted and ethical when you see somebody is the right fit.

But they have a little bit of self doubt because their belief is keeping them stuck where they are to say hey guess what? We’re going to do this together, right? It starts with your belief system. So if you want to change your results, right, you need to figure out you need to look at your core beliefs. If you want to raise your prices, you need to look at your core beliefs. If you want to go from $3000 to $6,000, you need to ask yourself okay, what do I need to do with my product or service? So that my belief is that it is worth $6,000.

All right.

Tack on if you want to extra things if that’s going to help your belief change from were worth 3000 to now we’re worth $6,000. But you have to actually believe that and it doesn’t necessarily mean you need to add in more stuff just when you raise your prices. Right. If you’ve gotten much better at your craft and you see client testimonials flying in and all these different things, your belief is probably already that we’re way worth more than $6,000. So it doesn’t mean you always have to add in more things. But if you’re looking if you write this down and you ask yourself am I worth that $6,000 Mark? Now if you’ve noticed resistance there that you don’t 100% believe in it, then you need to work on that belief system until you are 100% convicted there. Because that belief system is going to feed into your potential. You’re going to say yes, I’m worth $6,000 clients, I’m going to go find and market really well right now because I’m excited to land this first and our next $6,000 client. So then you’re going to take action. You’re going to book calls on those calls.

When it comes to what’s the investment, you will say it’s $6,000 and you will help a prospect over any objections that they have that are just limiting beliefs in their own mind and then you will get the results of landing that $6,000 client. So the question to ask yourself is what are my beliefs and how can I change my beliefs so that it changes essentially my identity? Because you will always be where you are right now. If you always think and make decisions based on where you are right now, I’ll say that again you will always be where you are right now. If you always think and make decisions based on where you are right now, right. So the reason people loop in life with the same results is because they’re not changing how they think and they’re not changing their belief system. So you need to upload your belief system to get different results. The question of the day the question to ask yourself is what is my belief system? What are my current beliefs and how do I need to change my current beliefs so that I change the results that I’m getting?

Hey Dino, Gomez here and if you enjoyed this, so be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode. Guys, we will see you in the next one. Bye.

 

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How to Weigh a Decision

How to Weigh a Decision

Written By Dino Gomez

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Transcription

In today’s episode, we’re going to be talking about how to weigh a decision.

Right there’s big decisions.

There’s small decisions.

There’s tons of small decisions every single day. What is kind of fun is an introspective.

Is our ability as humans, as the only species on Earth to actually analyze a decision making process.

Let’s dive into this one, guys. Right now.

Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1.

What’s going on, Visionaries? I hope you guys are having an amazing morning, evening, afternoon, or middle of the night shout out to all the night Owls. I used to be one. Definitely not one. Now I think I was in bed by like 8:15 last night and up at five. I really enjoy waking up early. It’s just crisp out. And I’m shooting this early in the morning as well. I’ve got my coffee buzz going.

But today, let’s talk about this for you because the question of the day, as I like to phrase it, is how to weigh a decision. What’s really cool, as humans were the only species that able to self-reflect on our emotional state and the decisions that we make. So in other words, an animal doesn’t decide it’s going to go hunting and then afterwards go, was that a good decision? It doesn’t do that. It just kind of learns. But it’s not sitting there waiting. It’s emotional state. It’s just either sad, is happy, is hungry, is satisfied. But as humans, we have all these emotions and we can self reflect and do all these cool things. And so as we’re presented with all these decisions throughout the day, if we can make better decisions, we are going to have better outcomes and better results. And so let’s look at the decision making process. So what is interesting is that decisions that do not pay quick gratification reward you most of the time, and decisions that do not instantly have a payout reward you most of the time.

And on the contrary, decisions that do pay you instant gratification, that do give you something instantly normally aren’t that good for you. So what’s an example? Well, if you are in Vegas and you decided to gamble a bunch of money, that’s going to give you instant gratification. That’s why there’s lights and music when you win and buzzers and all these things, literally your endorphins go up. Like you just get excited from all the things and sounds and lights and everything that’s going on it pays quick gratification. But we all know the casino wins every single time. That’s why they are what they are, billion dollar businesses and so forth. Right?

The casino always wins ultimately in the end. So that’s a decision to gamble that’s going to pay you quick gratification, but it ultimately is going to hurt you the more and more you do it because you eventually will lose. That’s how the odds are always favored towards the house. Right?

Another example here of something that pays instant gratification, but that can hurt you.Deciding for lunch, I’m going to have a burger, fries, super size the fries. Let’s bring on the milkshake as well. And actually, let’s throw in a dessert there as well instant gratification it’s going to satisfy all those cravings. Right?

You’ll have this short-term endorphin rush and then this huge crash afterwards, and then you’re going to feel lethargic most likely otherwise, it’s just bad long term for your health. So these types of decisions having a cigarette, because I want to chill out for a second right instant gratification. Okay. I feel chilled out for 10 minutes or whatever it is. Instant gratification bad for your health in the long term. On the contrary, if you can make decisions that don’t pay instant gratification, they will reward you with an example of that per se. Well, there are many examples of that. So going to the gym every single day, you’re not going to instantly get in shape. But the long term gratification of that is that you will be in great shape, you will have more energy, you will have less stress, you will sleep better, all of these things. All right. And so as we’re looking at all these micro-decisions throughout the day and we actually cognitively have the ability to decide, is this a good decision for me or not?

Just know if it’s a decision that’s instantly going to reward you, it’s probably going to be hurtful to you in the long run.

All right. Now, this is hard like milkshakes are delicious. I agree. Ice cream is delicious. All these different things. So how do you find the willpower to make these decisions?

Well, you just have to choose your hard. You just have to choose your hard. I think this is really fascinating, but it’s, for example, building a business, being an entrepreneur, that is hard. There are ups and downs and all different types of things. It is hard, all right. But you need to choose your hard because being an entrepreneur is hard, but it’s also extremely rewarding. And so you get to choose your hard

Okay, well, I can decide I want to work from home and grow this coaching business. And I’m super passionate about and work with all these clients that I absolutely love and do amazing things and feel really good about it.

It is hard work, but it’s super rewarding.

Or I can stay in this nine to five job, but I have to commute. And then I’m sitting awake at night wondering what if and what if I went after my dreams.

And you know what?

That’s equally as hard as wondering what if. And so in life, you have to choose your hard going to the gym every single day. It’s hard.

It’s a time commitment. It’s an energy commitment.

It’s hard but it’s also hard is feeling like I don’t have energy. When I skip out of going to the gym I notice I don’t sleep as well. I notice my energies aren’t as high, my Spirit’s not as high. I notice I’m not as happy because I don’t have the endorphin boost. So that’s also hard being without those positive things that come as a result of going to the gym.

So you just have to choose your hard because there’s no easy way if there was an easy way everybody would be doing it and everybody would have all of the things that they all wanted. But Ironically life is not designed that way. It’s designed so that you got to choose your hard.

It’s hard to be rich. It’s hard to make a ton of money. It’s hard to keep a ton of money.

It’s also really hard to be poor and be without money. So you have to choose your hard. Which hard do you want? So next time you are weighing a decision you can ask yourself like am I making this decision because I want instant gratification or should I make an equally hard decision to not cave into. This instant gratification and have it serve me in the long term?

Ultimately those that make more decisions that are serving them in the long term are the ones who over time achieve all these different things in different aspects of their life. So think about that one. Which hard do I want to choose? And then lean into that.

Hey Dino, Gomez here and if you enjoyed this, so be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode. Guys, we will see you in the next one. Bye.

 

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