How to Weigh a Decision

Written By Dino Gomez

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In today’s episode, we’re going to be talking about how to weigh a decision.

Right there’s big decisions.

There’s small decisions.

There’s tons of small decisions every single day. What is kind of fun is an introspective.

Is our ability as humans, as the only species on Earth to actually analyze a decision making process.

Let’s dive into this one, guys. Right now.

Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1.

What’s going on, Visionaries? I hope you guys are having an amazing morning, evening, afternoon, or middle of the night shout out to all the night Owls. I used to be one. Definitely not one. Now I think I was in bed by like 8:15 last night and up at five. I really enjoy waking up early. It’s just crisp out. And I’m shooting this early in the morning as well. I’ve got my coffee buzz going.

But today, let’s talk about this for you because the question of the day, as I like to phrase it, is how to weigh a decision. What’s really cool, as humans were the only species that able to self-reflect on our emotional state and the decisions that we make. So in other words, an animal doesn’t decide it’s going to go hunting and then afterwards go, was that a good decision? It doesn’t do that. It just kind of learns. But it’s not sitting there waiting. It’s emotional state. It’s just either sad, is happy, is hungry, is satisfied. But as humans, we have all these emotions and we can self reflect and do all these cool things. And so as we’re presented with all these decisions throughout the day, if we can make better decisions, we are going to have better outcomes and better results. And so let’s look at the decision making process. So what is interesting is that decisions that do not pay quick gratification reward you most of the time, and decisions that do not instantly have a payout reward you most of the time.

And on the contrary, decisions that do pay you instant gratification, that do give you something instantly normally aren’t that good for you. So what’s an example? Well, if you are in Vegas and you decided to gamble a bunch of money, that’s going to give you instant gratification. That’s why there’s lights and music when you win and buzzers and all these things, literally your endorphins go up. Like you just get excited from all the things and sounds and lights and everything that’s going on it pays quick gratification. But we all know the casino wins every single time. That’s why they are what they are, billion dollar businesses and so forth. Right?

The casino always wins ultimately in the end. So that’s a decision to gamble that’s going to pay you quick gratification, but it ultimately is going to hurt you the more and more you do it because you eventually will lose. That’s how the odds are always favored towards the house. Right?

Another example here of something that pays instant gratification, but that can hurt you.Deciding for lunch, I’m going to have a burger, fries, super size the fries. Let’s bring on the milkshake as well. And actually, let’s throw in a dessert there as well instant gratification it’s going to satisfy all those cravings. Right?

You’ll have this short-term endorphin rush and then this huge crash afterwards, and then you’re going to feel lethargic most likely otherwise, it’s just bad long term for your health. So these types of decisions having a cigarette, because I want to chill out for a second right instant gratification. Okay. I feel chilled out for 10 minutes or whatever it is. Instant gratification bad for your health in the long term. On the contrary, if you can make decisions that don’t pay instant gratification, they will reward you with an example of that per se. Well, there are many examples of that. So going to the gym every single day, you’re not going to instantly get in shape. But the long term gratification of that is that you will be in great shape, you will have more energy, you will have less stress, you will sleep better, all of these things. All right. And so as we’re looking at all these micro-decisions throughout the day and we actually cognitively have the ability to decide, is this a good decision for me or not?

Just know if it’s a decision that’s instantly going to reward you, it’s probably going to be hurtful to you in the long run.

All right. Now, this is hard like milkshakes are delicious. I agree. Ice cream is delicious. All these different things. So how do you find the willpower to make these decisions?

Well, you just have to choose your hard. You just have to choose your hard. I think this is really fascinating, but it’s, for example, building a business, being an entrepreneur, that is hard. There are ups and downs and all different types of things. It is hard, all right. But you need to choose your hard because being an entrepreneur is hard, but it’s also extremely rewarding. And so you get to choose your hard

Okay, well, I can decide I want to work from home and grow this coaching business. And I’m super passionate about and work with all these clients that I absolutely love and do amazing things and feel really good about it.

It is hard work, but it’s super rewarding.

Or I can stay in this nine to five job, but I have to commute. And then I’m sitting awake at night wondering what if and what if I went after my dreams.

And you know what?

That’s equally as hard as wondering what if. And so in life, you have to choose your hard going to the gym every single day. It’s hard.

It’s a time commitment. It’s an energy commitment.

It’s hard but it’s also hard is feeling like I don’t have energy. When I skip out of going to the gym I notice I don’t sleep as well. I notice my energies aren’t as high, my Spirit’s not as high. I notice I’m not as happy because I don’t have the endorphin boost. So that’s also hard being without those positive things that come as a result of going to the gym.

So you just have to choose your hard because there’s no easy way if there was an easy way everybody would be doing it and everybody would have all of the things that they all wanted. But Ironically life is not designed that way. It’s designed so that you got to choose your hard.

It’s hard to be rich. It’s hard to make a ton of money. It’s hard to keep a ton of money.

It’s also really hard to be poor and be without money. So you have to choose your hard. Which hard do you want? So next time you are weighing a decision you can ask yourself like am I making this decision because I want instant gratification or should I make an equally hard decision to not cave into. This instant gratification and have it serve me in the long term?

Ultimately those that make more decisions that are serving them in the long term are the ones who over time achieve all these different things in different aspects of their life. So think about that one. Which hard do I want to choose? And then lean into that.

Hey Dino, Gomez here and if you enjoyed this, so be sure to head on over to the for more resources, downloads, videos and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode. Guys, we will see you in the next one. Bye.


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