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In today’s episode, we’re going to be talking about how your belief system currently is shaping your current results in this crazy, awesome cycle. Let’s talk about this. Let’s dive in.
Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1.
What’s going on, Visionaries?
Welcome back to another episode and it is 07:22 A.M. As I record this short video training or I should say short podcast training for you. And today we’re going to be talking about what your current belief beliefs are. And we’re going to be talking about what’s called the belief cycle. And I find this very interesting. But what you want to do is you want to ask yourself, what are my current beliefs and what are my current results without any judgment or anything else? Just try and just be like super, you know, super black and white with this. Just like write this down. What are my beliefs about myself, about my work, about my potential, about my dedication, about my sincerity, about let’s just write down all the beliefs that you have about you individually, your skill set, your value and your business. Write those all down, all the things that you currently believe. And then on the next line, right, right down. And you can do this in your head if you’re driving or doing something else. Don’t write this down while driving. But just think about this for a second. What are all the beliefs I have about myself?
Am I worthy? Am I dedicated? Do I go the extra mile? Am I deserving? Am I a leader? Am I intelligent? Am I not intelligent? Am I slow? Am I bad with tech? Write down all the things that you actually believe to be true about yourself. And then write down what your results are currently in your personal life and in your business as you write down your results. Okay? This is how much I’m making. This is how many clients we have. This is how much we’re charging. These are the client results that we’re getting. These are how many testimonials we have. This is our success rate. This is how my personal life is going. This is how this is going. This is how this is going to write down all your current results as well. This is where my fitness is at. This is where my health is at. You write all that down. And what’s really interesting is that your current beliefs are shaping your current results.
And the way the belief cycle works is that your beliefs about yourself shape the amount of potential you have. All right? And the amount of potential you have shapes the amount of action that you are capable of taking or willing or inspired to take the amount of action you take and the actions, the particular actions you take, then determine your results. All right, so let me give you guys an example. If your belief right now is that I’m worth $3,000 to a client, if that is your belief, all right, then the amount of potential that you can tap into is that, well, my potential is that I can land $3,000 clients. So you’re like, okay, cool. I know I can land $3,000 clients. So then you’re going to take action on that. That means when you sit down on a sales call, you’re going to say the action that you will take is that our services are $3,000.
And then as you take those sales calls, what’s going to happen is you will land $3,000 clients. Those will be your results. All right. The belief is I started as I’m worth $3,000 to a client that you confirmed with the potential, okay, I’m going to take I know I’m worth $3,000, so that’s what I can charge. So the action you took on a sales call was you actually charged $3,000 and therefore you land a $3,000 client. Now, that’s awesome.
That is awesome. If you guys are just starting out, I wish I started at the $3,000 marker. That can be awesome. But let’s just say you want to go from 3000 charging $3,000, you want to double your rate, and you want to charge $6,000 per client. Well, in order to do so, we have to go backwards through this belief cycle, right all the way to the starting line, which is what is my belief? First, you need to confirm to yourself I’m worth $6,000. And the reason this is so important is because there will become moments in your marketing and on sales calls where there’s a prospect who wants to work with you. That’s why they’re on the call, however right it is going to be. Whoever has the strongest belief is going to win the call. Tina, what do you mean is going to win the call or what does that exactly mean? Well, the prospects on a call with you, if you’re doing inbound marketing, they booked a call with you because they have a problem or otherwise want a transformation that they are hoping and believe that you can potentially solve. That’s why they gave you the time of day to book a call and actually show up to the call.
However, this prospect also has their own beliefs. Their beliefs are I’m stuck where I’m currently stuck at. I’ve been trying to solve this probably for a while and haven’t been able to I hope I don’t fail again, but my belief is that there’s a good chance I’ll fail again, and then I’ll just be upset that I invested into a great coach or mentor or service provider or whatever it is you do. And I wasn’t able to get results. And so they have their own limiting belief, which is why they are where they are at. Right. Because if they were where they wanted to be, they wouldn’t be on the call with you. They would just be frolicking through life with everything that they wanted. Right. But they’re on the call with you because their current beliefs have them in a position where they want to have experience another transformation and get a different results. So literally, on a sales call, it’s your beliefs against the prospects. On beliefs, it doesn’t mean you guys have different beliefs. It just means they’re stuck with their current belief system. And then you have your belief system of whether or not you can actually help this prospect with the gain, the results that they’re looking for under your service.
And so what that means is that the sales call, there will be some resistance. There will be a moment in time where on a sales call, a really good, experienced sales, individuals, they always say this like a sales call truly does not start until the first objection comes up. The rest of it is 100% necessary. The opening of the call and getting the call, doing the background of the call, understanding where your prospect is, their frustrations, what they’ve tried, where they’re trying to go, building, rapport, those types of things, all that’s still required. But an experienced salesman says true sales call doesn’t start until there’s an objection. So expect a little bit of pushback. You should expect a little bit of pushback. Right. And that’s natural. The prospect is doing what they know to be true, which is why they have the results that they have, is that they have a little bit of a limiting belief. If they didn’t, they would be moving forward and they might not need your services. They would be somewhere else. But they’re there because they have a little bit of a limiting belief, which is why they’re stuck.
And so they are going to have a little bit of self doubt. It has nothing to do with your products or services. Most of the time they’re kind of just doubting themselves. Right. Will this work for me? Can I actually do this? Will I actually do this at that point in time in the call, if you’re going to convert the prospect and help them, which is what they want to have happen, otherwise they wouldn’t be on the call. Your belief has to be strong enough and your conviction has to be strong enough that you can get them to where they want to be.
Now, what that means about your belief system, which I find so fascinating, is that if you do not believe in your product or service, you aren’t going to have that conviction. And therefore, when that moment happens on the call where they’re pushing back a little bit, they have a little bit of resistance. Just to double check that your confidence is 100% you’re going to give them leeway to back down.
And then they will do so and then you will lose the call because your belief system isn’t strong enough. So as we look at this very interesting belief cycle, your beliefs have to be this by product does get you results, will get you results and I’m going to be there for you and I’m going to help you as much as possible. Right. And we’ve done this before and we have client testimonials and this is a crazy awesome deal for you and you’re the right fit for this for our service. Right. And that’s the start of the call. Because if the prospect isn’t the right fit, that’s why you ask him those questions to understand where they come from is and if their goals are realistic, if a prospect’s goals are unrealistic or something else, then that’s an opportunity for you to say that we’re just not a right fit to work with each other. This is why we ask questions on a call is to make sure we’re going to be the right fit to work with each other. Right. So as long as you have that come from where I am going to turn down prospects who aren’t the right fit, then you can be very convicted and ethical when you see somebody is the right fit.
But they have a little bit of self doubt because their belief is keeping them stuck where they are to say hey guess what? We’re going to do this together, right? It starts with your belief system. So if you want to change your results, right, you need to figure out you need to look at your core beliefs. If you want to raise your prices, you need to look at your core beliefs. If you want to go from $3000 to $6,000, you need to ask yourself okay, what do I need to do with my product or service? So that my belief is that it is worth $6,000.
Tack on if you want to extra things if that’s going to help your belief change from were worth 3000 to now we’re worth $6,000. But you have to actually believe that and it doesn’t necessarily mean you need to add in more stuff just when you raise your prices. Right. If you’ve gotten much better at your craft and you see client testimonials flying in and all these different things, your belief is probably already that we’re way worth more than $6,000. So it doesn’t mean you always have to add in more things. But if you’re looking if you write this down and you ask yourself am I worth that $6,000 Mark? Now if you’ve noticed resistance there that you don’t 100% believe in it, then you need to work on that belief system until you are 100% convicted there. Because that belief system is going to feed into your potential. You’re going to say yes, I’m worth $6,000 clients, I’m going to go find and market really well right now because I’m excited to land this first and our next $6,000 client. So then you’re going to take action. You’re going to book calls on those calls.
When it comes to what’s the investment, you will say it’s $6,000 and you will help a prospect over any objections that they have that are just limiting beliefs in their own mind and then you will get the results of landing that $6,000 client. So the question to ask yourself is what are my beliefs and how can I change my beliefs so that it changes essentially my identity? Because you will always be where you are right now. If you always think and make decisions based on where you are right now, I’ll say that again you will always be where you are right now. If you always think and make decisions based on where you are right now, right. So the reason people loop in life with the same results is because they’re not changing how they think and they’re not changing their belief system. So you need to upload your belief system to get different results. The question of the day the question to ask yourself is what is my belief system? What are my current beliefs and how do I need to change my current beliefs so that I change the results that I’m getting?
Hey Dino, Gomez here and if you enjoyed this, so be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode. Guys, we will see you in the next one. Bye.
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