Written By Dino Gomez
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I hear this question a lot. It goes like this, Dino, I don’t know what’s going on. How do I grow my audience? Why am I not getting any engagement whatsoever? This is normal I get like, at least, like, ten people that react to my content and just nobody has seen anything I’m posting right now. What do I do? I hear that one a lot. Or the other one I hear a lot is, hey, it’s just the same people commenting over and over again. What do I do? How do I reach more people? We’re going to dive into this one today.
This is a story of all about who am I. Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1.
Why am I not getting any engagement? How do I grow my audience? Do I need to run ads to grow my audience? What do I have to do? Well, short answer is you do not need to run ads to grow your audience. One of the things we work on with our clients and a seven figure visionary is we show them how to grow their audience fast without running ads. Now, we do recommend running ads once you have a six figure business, that means all of your five Core Pillars are dialed in. Five Core Pillars being message marketing, offer sales, delivery. These are the five core components we help our clients with, because you need all of them firing for your business to grow. So if you’re wondering, why am I do know, I’m at three K a month. I have some clients, but I want more. What’s going on? It’s probably one of the five pillars is a little bit broken, needs tweaking, needs upgrading. So you’ve been able to land a couple of clients, but here’s why. You don’t have an abundant flow of clients consistently. So it’s one of those five Core Pillars.
Now, we help our clients with those things, and once they are at six figures, then we recommend ads so that they can reach more people and scale. So ads do one of two things. They make it very clear that something is broken. One of the five pillars is broken. If you turn on ads and you don’t have great messaging, you don’t have great marketing, you don’t have a great offer, you can’t close clients on the phone, or you don’t have a great funnel, you’re just going to waste money. So ads amplify the fact that you have something broken, or they amplify the fact that things are working and they make things work faster. All right? But with that said, you can grow your audience without running ads. All right? One of the things we help our clients with is doing just that. There are many different strategies that we use there, but one of which is partnering with individuals influencers, many influencers as well, that might already have an audience of ten or 15,000 so that we can leverage their audience strategically. So you can absolutely get into tactical ways to grow your audience and your reach.
But let’s talk about why you are not getting engagement on your content. Short answer is this it’s that it’s boring. All right, that’s a smack in the face. I’m going to be honest with you. I would rather be honest with you and have it help you then sugarcoat it. It’s because you sound like everyone else. Everyone else. If you are starting a post out. If somebody can read the first three sentences of your post or listen to the first three sentences of your video. And if they cannot tell how this is going to be any different than anything else. They’re not going to watch the rest of the video. They’re not going to comments. They are not going to read the post. And they’re definitely not going to comment or share the post as well. All right? So short answer is, it’s because you sound like everyone else. Which brings us to the next question then, right? Which is the next follow up question I hear after that? Well, do you know, how do I not be boring? How do I stand out? A couple of things you can do. Stories work amazing. People love a good story.
That’s what a book, that’s what a movie is. So stories work fantastic. But really what you really want to do is focus more on your message, right? Messaging. So I have a very different look on messaging than most coaches do. Most coaches go, oh, messaging is that I help statement, right? I help. Women do without. They think it’s that just I help statement. I think that’s where it begins. That’s where messaging begins. That is not what messaging is. It’s just being able to recite a sentence of who you help. That’s where it begins. Real messaging is how you communicate that you understand your prospect and that you can help them in a unique way. That’s what real messaging is. It is every piece of marketing material, video and or written format, emails, Instagram, post, TikTok reels, whatever it is, all of that’s your message, all of that comprises and represents what you do and your unique value proposition. So this goes back into messaging. The reason your content is not getting much engagement is because it’s not unique enough. All right? So you need to sit down and go, okay, how am I unique? What are my core beliefs?
What do I stand for? Stand against? And then you need to get loud about those things. For us, we’re very loud about mini workshops. We help all of our clients employ our mini workshop method as their primary marketing vehicle conversion mechanism to consistently land clients one little mini workshop. Whenever you want to land new clients, boom. Follow this certain method, it’s going to be a very unique workshop compared to anything else online. People are going to be like, wow, that was an awesome workshop, and they’re going to get a ton of value from it, and they’re going to want to work with you afterwards following our framework. So that is a part of our messaging as we talk about mini workshops and how this is vastly different than what everybody else is recommending. So that makes us stand out a lot because we’ve coined and actually trademarked that phrase mini workshop method. And so that is kind of one of our unique messaging styles. We also have the five pillars that we talk about quite a bit and how your business operates as a machine holistically that you cannot just focus on being good at sales.
You cannot just focus on having great branding. You really need all things working nicely and succinctly, which is why we help our clients with all of those things, is because they all actually matter. And so we have dialed in our unique messaging. Our unique messaging extends to our ability to put ourselves in our prospects shoes. So if you want a quick surefire way today, you’re like, tell me something right now that I can go take online and see it in action, see it working. It’s this. Ask yourself, what common questions do I receive from clients and or prospects? And then create a piece of content around that. Notice that the title of this podcast is why am I not getting engagement? It’s probably what you’re thinking or you have experienced before. So I’m literally employing this with this podcast episode by going, hey, what is my audience thinking and feeling right now? What would be helpful to them? How can I put myself in their shoes? They’re probably thinking, how do I get more engagement, more reach? All right, cool. Let me do a podcast episode about that. That is messaging. The question I have for you is can you do the exact same thing?
Can you ask yourself, what is my audience thinking and feeling right now? And that changes on a weekly basis. It changes in seasonality, fall, winter, summer, spring, start of the new year. What is your audience thinking and feeling? Can you answer that? If so, you will build a ton of connection and watch how your engagement skyrockets. That’s one of many cool messaging strategies. Don’t want to overwhelm you. Focus on that one for today and go get them guys. We will see you guys tomorrow. Hope this was super helpful.
Hey, Dino Gomez here and if you enjoyed this, so be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos, and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five-star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode. Guys, we will see you in the next one. Bye.
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