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No Engagement

No Engagement

Written By Dino Gomez

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Transcription

I hear this question a lot. It goes like this, Dino, I don’t know what’s going on. How do I grow my audience? Why am I not getting any engagement whatsoever? This is normal I get like, at least, like, ten people that react to my content and just nobody has seen anything I’m posting right now. What do I do? I hear that one a lot. Or the other one I hear a lot is, hey, it’s just the same people commenting over and over again. What do I do? How do I reach more people? We’re going to dive into this one today.

 

This is a story of all about who am I. Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1.

 

Why am I not getting any engagement? How do I grow my audience? Do I need to run ads to grow my audience? What do I have to do? Well, short answer is you do not need to run ads to grow your audience. One of the things we work on with our clients and a seven figure visionary is we show them how to grow their audience fast without running ads. Now, we do recommend running ads once you have a six figure business, that means all of your five Core Pillars are dialed in. Five Core Pillars being message marketing, offer sales, delivery. These are the five core components we help our clients with, because you need all of them firing for your business to grow. So if you’re wondering, why am I do know, I’m at three K a month. I have some clients, but I want more. What’s going on? It’s probably one of the five pillars is a little bit broken, needs tweaking, needs upgrading. So you’ve been able to land a couple of clients, but here’s why. You don’t have an abundant flow of clients consistently. So it’s one of those five Core Pillars.

 

Now, we help our clients with those things, and once they are at six figures, then we recommend ads so that they can reach more people and scale. So ads do one of two things. They make it very clear that something is broken. One of the five pillars is broken. If you turn on ads and you don’t have great messaging, you don’t have great marketing, you don’t have a great offer, you can’t close clients on the phone, or you don’t have a great funnel, you’re just going to waste money. So ads amplify the fact that you have something broken, or they amplify the fact that things are working and they make things work faster. All right? But with that said, you can grow your audience without running ads. All right? One of the things we help our clients with is doing just that. There are many different strategies that we use there, but one of which is partnering with individuals influencers, many influencers as well, that might already have an audience of ten or 15,000 so that we can leverage their audience strategically. So you can absolutely get into tactical ways to grow your audience and your reach.

 

But let’s talk about why you are not getting engagement on your content. Short answer is this it’s that it’s boring. All right, that’s a smack in the face. I’m going to be honest with you. I would rather be honest with you and have it help you then sugarcoat it. It’s because you sound like everyone else. Everyone else. If you are starting a post out. If somebody can read the first three sentences of your post or listen to the first three sentences of your video. And if they cannot tell how this is going to be any different than anything else. They’re not going to watch the rest of the video. They’re not going to comments. They are not going to read the post. And they’re definitely not going to comment or share the post as well. All right? So short answer is, it’s because you sound like everyone else. Which brings us to the next question then, right? Which is the next follow up question I hear after that? Well, do you know, how do I not be boring? How do I stand out? A couple of things you can do. Stories work amazing. People love a good story.

 

That’s what a book, that’s what a movie is. So stories work fantastic. But really what you really want to do is focus more on your message, right? Messaging. So I have a very different look on messaging than most coaches do. Most coaches go, oh, messaging is that I help statement, right? I help. Women do without. They think it’s that just I help statement. I think that’s where it begins. That’s where messaging begins. That is not what messaging is. It’s just being able to recite a sentence of who you help. That’s where it begins. Real messaging is how you communicate that you understand your prospect and that you can help them in a unique way. That’s what real messaging is. It is every piece of marketing material, video and or written format, emails, Instagram, post, TikTok reels, whatever it is, all of that’s your message, all of that comprises and represents what you do and your unique value proposition. So this goes back into messaging. The reason your content is not getting much engagement is because it’s not unique enough. All right? So you need to sit down and go, okay, how am I unique? What are my core beliefs?

 

What do I stand for? Stand against? And then you need to get loud about those things. For us, we’re very loud about mini workshops. We help all of our clients employ our mini workshop method as their primary marketing vehicle conversion mechanism to consistently land clients one little mini workshop. Whenever you want to land new clients, boom. Follow this certain method, it’s going to be a very unique workshop compared to anything else online. People are going to be like, wow, that was an awesome workshop, and they’re going to get a ton of value from it, and they’re going to want to work with you afterwards following our framework. So that is a part of our messaging as we talk about mini workshops and how this is vastly different than what everybody else is recommending. So that makes us stand out a lot because we’ve coined and actually trademarked that phrase mini workshop method. And so that is kind of one of our unique messaging styles. We also have the five pillars that we talk about quite a bit and how your business operates as a machine holistically that you cannot just focus on being good at sales.

 

You cannot just focus on having great branding. You really need all things working nicely and succinctly, which is why we help our clients with all of those things, is because they all actually matter. And so we have dialed in our unique messaging. Our unique messaging extends to our ability to put ourselves in our prospects shoes. So if you want a quick surefire way today, you’re like, tell me something right now that I can go take online and see it in action, see it working. It’s this. Ask yourself, what common questions do I receive from clients and or prospects? And then create a piece of content around that. Notice that the title of this podcast is why am I not getting engagement? It’s probably what you’re thinking or you have experienced before. So I’m literally employing this with this podcast episode by going, hey, what is my audience thinking and feeling right now? What would be helpful to them? How can I put myself in their shoes? They’re probably thinking, how do I get more engagement, more reach? All right, cool. Let me do a podcast episode about that. That is messaging. The question I have for you is can you do the exact same thing?

 

Can you ask yourself, what is my audience thinking and feeling right now? And that changes on a weekly basis. It changes in seasonality, fall, winter, summer, spring, start of the new year. What is your audience thinking and feeling? Can you answer that? If so, you will build a ton of connection and watch how your engagement skyrockets. That’s one of many cool messaging strategies. Don’t want to overwhelm you. Focus on that one for today and go get them guys. We will see you guys tomorrow. Hope this was super helpful.

 

Hey, Dino Gomez here and if you enjoyed this, so be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos, and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five-star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode. Guys, we will see you in the next one. Bye.

 

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1 Connection Platform, 1 Evergreen

1 Connection Platform, 1 Evergreen

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

Transcription

Do you have a connection platform and do you have an evergreen platform? This is in regards to your marketing. Do you have a short term marketing solution as well as a long term marketing solution?

We’re going to be talking about this one today.

Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1.

What’s going on, Visionaries?

Welcome back to another episode.

Hope you guys are having a marvelous day so far. It is a great day and time and age and era to be alive.

So much information right at our fingertips. It is awesome. It is awesome. I was just thinking about that the other day. There’s some cool books I’m reading and they were $8 books that somebody spent years writing with all of these cool stories and life lessons for $8. We didn’t used to get that type of information at that affordability and access in the past when there was prior to books being available, it would be very hard to get that type of information from somebody that you’re not sitting down with presently. So this is really cool, right? If you guys are listening to this right now, you’re getting access to information and things for free while you’re doing something else with maybe you’re driving right now. Maybe you’re cooking right now. Maybe you’re in the gym right now. That’s so awesome. So I feel like we’re super fortunate and blessed for the era that we live in. There’s infinite possibilities. But I want to talk about your.

Marketing for a second.

The question I want to present to you is, do you have a short term and a long term marketing strategy? All right. Crap. Do you know? I’m not sure. I have a long term one, and that’s okay. That’s normal. Let’s fix that. Right. Let’s set you guys up for not even just short term success. I know everybody wants to be rich yesterday, but you have options. You can get rich maybe, or you can get rich for sure. And guess what? Get rich for sure is kind of like you’re always going to win. So you do want to also play the long term game as well as the short term game, right? In golf, there’s the two different types. There’s the driving and then there’s the putting. Those are two different things. But if you’re not proficient at both, you’re not going to be a great golfer. You have to be able to drive the ball to the green. And then from the green, you have to be able to knock it in the hole. And so this is something that we’ve been going over with our visionaries inside of seven figure visionary or mastermind. And we have brand new training on all of this that has just rolled out that we’re super pumped about.

But what we’re really focusing on here is helping all of our clients have both a short term and long term marketing vision. And the way we look at this from a marketing platform perspective is you need to be on at least one connection platform, and you need to have at least one evergreen marketing platform as well.

All right?

So we call them connection platforms and evergreen platforms. All right, so, Dina, what’s the difference? What are these things? A connection platform is what we view as a platform where it’s very easy for a potential client to generate a conversation with you immediately.

All right?

So they could, like private message you. They could drop a comment on your Facebook page or Instagram. They could start a conversation with you. They can ask you questions. They can inquire about services. It’s very easy for them to connect with you. So I call those connection platforms. All right, so connection platforms would be things like Facebook. It’s very easy to friend, request somebody, message them, leave them a comment, join their Facebook group. It’s very easy to connect with people personally. You can immediately start a conversation in real time so that Facebook would be one. Instagram is another. You can send private messages there. You can drop comments on people’s posts and content there. Instagram is another one. Another connection platform would be something like LinkedIn, same thing. Immediately connect. You can immediately inbox. You can immediately drop a comment on somebody’s content and say, hey, I want to work with you. Or you can start a conversation. We want to partner up or something like that. There’s a lot of things that can happen, but connections can be made very quickly. Conversations can start and develop very fast. So you need to have at least one connection platform.

All right? Now, the connection platform serves two purposes. One, it allows your audience to actually connect with you. Right? That’s big. If your audience wants to work with.

You but can’t get in touch with you, guess what?

You’re not going to win clients, right? There has to be a way for your clients to connect with you.

All right?

And so you have to have at least one connection platform. Think Facebook, Instagram or LinkedIn.

Right?

If you have the time and resources to be on multiple, that’s fantastic. But you need at least one. And we recommend starting with just one and putting all of your efforts there so that you really grow that platform. It also makes it easier for you to say when people are like, how do I connect with you? You can say, here’s my Instagram or here’s my Facebook, because that’s primarily where you are. All right? As you grow, you can add in more connection platforms. All right? But you need at least one connection platform, and then you need at least one evergreen platform. Do you know what’s an evergreen platform? We’ll think evergreen content. This is content that can be accessed years later. So it’s always available. So in other words, on Facebook, you write a post or you do a Facebook Live a video, and then it falls off the timeline feed right after about 48 hours. And then it’s hard for people to find. And so that content is kind of like disappearing content. Evergreen content is our platforms where people can always find your content years and years later. So evergreen platforms would be like this one, podcasting.

People will be able to listen to this podcast for years and years, if not decades to come. And I try and release podcast episodes that will always be relevant based on when people listen to this. All right, so there’s evergreen content. I’m sorry, there’s podcasting as an evergreen platform. There’s YouTube really love YouTube as well, because every single day my YouTube channel gets 100 new views or 200 new views. And I didn’t even release a YouTube video today. Right. It’s racking up more and more views. It’s building more exposure. It’s building more trust and connection. It’s giving value out to the market while I sleep. All right, so evergreen platforms are working for you while you sleep. When you listen to this podcast episode, it’s been recorded already, and you might listen to it several times over and over again. Right. But I’m not there per se. I did it once and it’s serving ongoing forever. All right, so podcasting is a great platform. We look at YouTube as a great platform. Tik Tok can now be considered evergreen as well. Those videos will exist on your profile for a long time. The videos don’t float off your profile.

I don’t think TikTok is as evergreen as, like podcasting or YouTube, but I can consider that like an evergreen platform. And so you want to be on at least one evergreen platform. Now, the evergreen platforms, generally speaking, outside of TikTok things like YouTube and podcasting, they are harder to grow. It’s easier to gain more followers and more connections faster on connection platforms because they are designed to connect so you will naturally connect easier. But in other words, on these evergreen platforms, it’s hard to have instant dialog and conversations. Like, right now, you’re listening to this and you’re doing something else. But we can’t talk back and forth as we could on a connection platform because this is an evergreen platform. However, this will always serve in us building a relationship and us providing value to the market. Right. And so what the strategy becomes then is you have your evergreen platform. You know, it’s going to take longer to build, but it’s always going to work for you while you sleep. All right, again, that could be podcasting or most likely like YouTube. And you build content on those platforms, you’re not expecting instant results from them.

But again, you’re playing the long game here. And as you build those platforms because they are more challenging to build. The more you are consistent with them, the more it’s going to end up serving you because there is this snowball effect to it. All right. And so like a YouTube channel, it’s really hard to get to your 1st 1000 subscribers. But after you get to 5000 subscribers, your channel starts growing much more rapidly. And then when you get to 25,000, it’s really growing fast because you have so many more videos on your channel that are racking up impressions for you. So the strategy ultimately is you’re giving value knowing that it’s a long term play on your evergreen platforms.


And then what you do is with that content, with that podcast episode or with that YouTube video, you take that over to your connection platforms. All right. So we’re going to take this podcast and it’s going to go out to go out to our email list. We’ll talk about email marketing in another episode. But building your email list is critical as well. But it’s going to go out to our email list. It’s going to go out to our social media channels. It’s going to go out to our connection platforms. This will be posted on Facebook and check out the new podcast episode. It will be posted on LinkedIn. Check out the new podcast episode. It’ll be perhaps posted on Instagram as well. But you take your evergreen content and you distribute it through the connection platforms.


This is how you grow your evergreen marketing channels. Your podcast or YouTube channel is you use the connection platforms to drive traffic and more viewers to it so that you gain more subscribers on your podcast or on YouTube. And then also you’re creating conversation on the connection platforms. You’re adding more value on Facebook, right. And on LinkedIn. And I share this podcast episode on Facebook and LinkedIn. People will listen to it. Hopefully, they will like it and go, thank you for that value. And now we’re building more of a relationship there, right? We can even talk about it. They can even comment, that was a great episode or that episode sucked. Do you know what are you doing? But at least there’s a conversation going. So that is the strategy there that you want to ask yourself, what is my short-term marketing strategy and what is my long-term marketing strategy? You want to have both. All right.

And so if you don’t have your evergreen marketing strategy, look at podcasting or look at creating a YouTube channel, those are the two evergreen platforms I like the most.

And start thinking about how can I get this launched? And of course, if you need help doing that, that’s one of the many things we do inside a seven figure visionary. But I wanted to share that with you guys because I want to help you guys, not just in the short term, but in the long term as well. So what is my evergreen marketing platform and which one is my audience most likely? On? Which one should I be putting spending the most time on and giving value in that regard? Is that channel podcasting or is that YouTube? Is it both start with one as it’s easier to manage because it’s better to double down on one and have it grow faster.

Hey Dino Gomez here and if you enjoyed this, so be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five-star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode. Guys, we will see you in the next one. Bye.

 

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How To Hit Your 12 Month Goals [Do This Not That]

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