success

How to Raise your Prices

How to Raise your Prices

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

Transcription

In today’s episode, we’re going to talk about how to raise your prices without losing customers. Let’s go.

Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven-figure online coaching business. And we are about to get started in 3 2 1.

All right, guys, it is 07:00 A.m. I have a few moments here before I lead a mastermind call for the seven-figure visionaries. Today, we’re going over copywriting techniques and strategies on that particular call, but I want to talk to you guys today first and foremost, about how to raise your prices without losing clients. All right? And so I’m going to tell you guys a quick story. If I go way back in time, and this was three years ago, four years ago, I joined a program, and my coach said to me at the time, I was charging $500 for an online course. And it was more a course at that point in time rather than like, a mastermind rather than an actual coaching program. I would call it more of a course. Most of it was done in the format of going through the video training with a Facebook group. So there weren’t, like, one on one calls. They weren’t like, group coaching calls or support calls. It was really just video training and asking questions in the Facebook group. That was the format. Low ticket, $500. So that was like, the format, and dove into this program because I wanted to raise my prices.

I wanted to create a better program. I wanted to become more profitable. One of the very first things that my coach said is, hey, you need to raise your prices to $3,000. And it was very finite. Like, it has to be $3,000. And here is why. The explanation was if you want to grow your profitability if you want to build a team, if you want to provide better support and coaching to your clients, you need more revenue. You need more profit margins to be able to do so. I looked at that, and also, it’s like if you want to actually grow and be able to have the margins to run paid ads so you can reach more people, so you can help more people, so you can become more profitable simultaneously and together, then you have to charge $3,000, because otherwise, you won’t have the margins there. I looked at this, and I was like, okay, I understand why it has to happen. That was kind of like, step one is like, okay, I understand now the economics of this, of why it has to be this way. And so then the next piece was like, the mindset piece.

What do I really think about this? So what I did from a framework perspective, right? And that’s a big leap. It wasn’t like, double your prices from 500 to 1000. It was like six x your prices, you have to be at $3,000. And so that’s a huge leap. So I was excited every time a $500 client came on board. But then to digest $3,000.06 times the price initially imposter syndrome like, no, I’m not sure if I can do this. Who’s going to want to pay $3,000? Do people even have $3,000 for a mentor or a coach? What if nobody pays? All the what-ifs, right? And when you are faced with the what-if dialogue in your mind, one of my favorite things to do is to play into it. That’s one of the easiest ways to dismantle a fear or a limiting belief that you have is to actually play into it. So if you’re asking yourself, what if this goes wrong? Continue to play it out. What if it does go wrong? Does the world stop? Does everything fall apart in your life? What would you do if you raise your prices and nobody bought?

You’d probably figure out a way to make your offer better, to add more to your offer to justify the price. You could lower your price back down. Nobody has bought at your increased price point, so nobody is going to be upset that you are dropping your prices. Like, you have a lot of options, right? You could get somebody to sell for you that’s better at sales and that can convert at that higher price point. Or you might just be getting studying sales so that you can convert at that higher price point. You have a ton of options if for some reason it didn’t work. So as I sat there and I was like, okay, $3,000, what if nobody buys? And then I was like, okay, what if nobody buys? And then I went through, what would I do in that situation? If I was just dropped into that situation and had to work my way out, would I be able to do it? I was like, Yeah, I have a ton of options. I can get better at sales. I could hire somebody that’s good at sales. I could make the offer better. I can make the service better.

In Our marketing, we could probably fine-tune to attract more of the audience and buyers who want to spend that type of money on themselves. There are so many options. I was like, Oh, I have a ton of options. If this doesn’t work, now, I can relax and actually go for it and do this right. And so the first thing after that was upgrading my offer and upgrading the program. So I went and recorded a bunch of new training modules and case studies and different things. And then I was like, okay, now we’re going to start providing twice-weekly group coaching calls. So it’s no longer a course. It’s a program where there’s going to be live coaching calls that clients can attend and get feedback, get support, have a good strategy, and have mindset stuff. So the offer increased from just being like a video training to no, now it’s the actual video training. The video training was updated. It’s even better now. There are twice-weekly live coaching calls. We also added a kick-off call, a one-on-one kick-off call. We added a one-on-one strategy call that you can use at any point in time.

So we literally made the actual offer that much stronger. And then now all of a sudden, my confidence level is raising that okay, now I felt good. That $3,000 price point would be an amazing deal. And then I looked at client results, and I was like, the client results are insane. And I started wrapping my head around that, and I was like, Okay, this would make sense from an ROI perspective as well. And so all those things happened, and then it was time to raise the price, right? And so then I decided that at this point, it was self-checkout. When you have a product that’s low ticket right under $1,000 or under $500, normally you can do self-checkout. And that’s how people would enroll. There’s not a sales conversation needed. You can actually sell high tickets at self-checkout. It just depends where you sit in the industry and where you sit with your audience if there’s enough authority built, right? I’ve seen self-checkout for $100,000 Masterminds. Like, you don’t even talk to somebody before you pay $100,000. But the individual is such a huge influencer. There’s a level of trust there.

So generally speaking, right, you do self-checkout when it’s a little bit less expensive, and you do create more opportunities for yourself if you do sales calls because people can have their questions answered and objections handled. So anyways, at $500, it was self-checkout. Now, to go into $3,000, I was like, Okay, we should actually do sales calls so we can answer people’s questions. And again, whether you should do sales calls based on your price point is based on your target audience and how much authority you have. There are different buying audiences that wouldn’t necessarily need a sales call even at a $30,000 price point because of that audience, because of who you’re speaking to. So you need to know where you sit in the marketplace. But at $3,000 to the particular audience, we were marketing to, I was like, they’re going to want to talk to somebody before they buy. So we needed to do sales calls. So that meant I needed to start making sales calls first and foremost before I actually hired a sales team member, a sales rep for our team, all right? Because first you want to prove that you can do it yourself, and then you also want to record those calls so that they can become training material for your sales rep.

They can learn your style of sales and how you answer questions about your program and your coaching. So I remember taking those first few sales calls and being nervous, because now all of a sudden, I’m, like, pitching this $3,000 program, and so I’m super nervous. And again, I had the what-if thing going through my head, but I’d already worked that out. So anytime the what if pops up, again, if you’ve already worked it out in your head, you can remind yourself, no, it would be fine. Here’s what I would do afterward, right? So, again, no matter what it is, what if I launched my coaching business? Do you know, and it doesn’t work out? Well, you tell me what if. What would you do next? Or then? Would you get better at coaching? Would you get better at sales? Would you get better at client attraction? Would you give up? Would you go get a job? What would you do? Ask yourself what if and play it out. And then the next time that pops into your head, right? I already worked that one out. I’ll deal with that when I get there. But I know that there are solutions and opportunities and other things I can do afterward, which is awesome.

Okay? So that’s what I did. I’m getting ready for that first sales call, and I’m a little bit nervous because I’m doing first-time selling at the $3,000 price point. And again, our program is now upgraded. We have a lot more than we’re bringing to the table in terms of value. And so I go through the entire offer. The person actually, purchased it on the spot. I remember I dropped the price, and they sat there, and they go, okay, and they’re thinking about it, and I’m just allowing them to think about it. And again, I’m like on pins and needles, like, what’s going to happen here? And they said yes, and they closed. And so I tried to act cool and calm and collect, and what I did next is this is a big one for you guys, is that I knew exactly how to onboard them, right? So they said yes on the call. I was, okay, let’s process your credit card. We did that. And actually, we have a cool onboarding strategy for new clients that our clients afterward turn around and use. But I was like, okay, let’s get you all on-boarded.

And boom, we get him on boarded. And his name was Doug, and I won’t forget his name because it was the first close at that new price point, right? And after the words, I’m dancing around the room, I’m, like, amazed. All these I’m just super excited, and my mind had just exploded because now I realize, wow, this entire time, we could have been charging six times as much, right? What it would have taken to generate $3,000 in revenue. It would have taken me it would have taken six clients to come in at $500 for that one $3,000 client. But now, to this day, this was about four years ago with my first ever program. To this day, I remember the gentleman’s first name. His name is Doug, and I won’t say reveal his last name, but I remember his name. I’ll never forget him because of that and because he was a client, not a customer. Now, right, at $500, it’s more like you’re a customer. At $3,000, you’re a client. So now I know him by first name. I had several one on one calls with him. He joined our program, and it was only one sale.

And what’s interesting, right as we talk about seven figure visionaries here, that’s what you need to strive for per day is if you want a million dollar business, it’s $3,000. You make $3,000 a day. A little bit under, it’s closer to like, $2,700, but essentially strive for $3,000 a day. So if you can create a coaching program that is valued or is worth right, $3,000, if that’s your price point, if you can get yourself to $3,000, then all you have to focus on is, okay, I just need to close one client per day, and I will have a $90,000 month, which is well over a seven figure run rate. You do that every single month, you’re going to make well over a million dollars in that calendar year. So now I’m like, okay, cool, this is proven. Did that a few more times. I didn’t like the next four or five sales calls. I think maybe we closed two or three out of the next five. So it’s not like a perfect close ratio. I wasn’t expecting that. But nonetheless, right. It would have taken six times as many customers to equal that one client.

And now I knew him by first name, and now I got to develop a relationship with them. And now they got a way more support that they needed to get better results. It created this win win situation. They were super happy with the level of support in the program because it was getting them to where they wanted to be. I was super happy. And now I was able to hire team members to provide even more support and expertise and even more one on one calls and even more group coaching calls, and everything started to explode. And so if you’re asking yourself, do.

You know, how do I raise my prices?

Oh, my gosh. I think if I started out as a coach right now, or you already have a coaching business, I want to raise my prices to ten grand or whatever it might be. If you’re wondering if you can do that, first think about number one. How do I upgrade my offer to justify that higher price tag? What would need to change? Or is everything already set? You could be under pricing yourself. Do I need to change anything? And what I recommend doing is stacking the deck. So in other words, make yourself so confident in your offer right that confidence radiates from you in terms of the value. That the value exchange that you’re providing to the market. So if you need to stack on ten oneonone calls to feel confident raising your prices, do so. Stack ten one on one calls on and sell at the higher price point. And with extreme confidence that this is a screaming deal, do that. Get yourself energetically, super excited and confident to sell at the higher price point. Upgrade your program if you need to. Add in more coaching calls and support and then raise your prices.

And when that little bit of self doubt kicks in, just remember this when you say to yourself what if, play it out. What if? And what would you do if things went terribly wrong and you’ll see that it probably isn’t as terrible as you expected. So the lesson here, guys, is number one, this is how you raise your prices. But then number two, play the what if out. And when you do, you realize you have a lot more to gain than you do to lose. If you go for it, whatever that might be in your business and in your life, things that you want, all right? Go after it. Because the what if it goes wrong is normally very minimal compared to the what if it actually works normally, that’s absolutely massive.

Hey Dino, Gomez here and if you enjoyed this, so be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode. Guys, we will see you in the next one. Bye.

 

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How much Money Can New Coaches Make? $22,500 Case STudy.

4 Words Changed an Industry

4 Words Changed an Industry

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

Transcription

Four words changed a billion-dollar industry. Four words. Alright, this is called and the strategy, the marketing strategy here is how to deposition your competition. Four words literally changed a billion-dollar industry. I’m going to tell you what bud light did to absolutely change the beer game forever. Let’s dive into this now.

Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven-figure online coaching business. And we are about to get started in 3 2 1.

Dino Gomez here. Hope you guys are having an awesome Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, or Sunday. Hope it’s an incredible day filled with just lots of good things. Soak it all in those words of encouragement for the day. Make it a freaking awesome day. But today, I want to tell you guys something really cool I learned recently I was sitting down with an industry friend, Marty Marion, who is legitimately the real-life madman. If anybody has ever seen that popular show, I think it’s on Netflix. I didn’t watch too much of it, but now maybe I have to. It’s called a madman. I’ve seen a few episodes, but it’s about an ad agency, right? And Marty worked as a consultant for one of the world’s largest ad agencies about 30 years ago and it was in downtown New York. And he was called in as a consultant and he was working for this ad agency. And the ad agency has these billion-dollar brands. All of the household brands would go to this ad agency because they were the absolute best. And Marty would weigh in. From a marketing perspective, is this a good decision or a bad decision?

A smart branding move or not? And so I sat down with Marty recently and he was telling me one of the coolest marketing stories I’ve ever heard, which I am going to reshare with you guys here, which is this 19 bud light ran a super bowl commercial campaign. And in that campaign, what their primary marketing message was, was composed of four words. Bud light in the super bowl, during the super bowl game, runs a series of television commercials and their marketing angle was around four words. And these four words changed the beer industry overnight. Think about four words making that big of a difference. Well, the words make a big difference. So here’s what bud lights said in their commercial. They showed people hanging out, holding a bud light, having a good time, like you normally see in those commercials. And at the end of the commercial, bud light said these four words brewed without corn syrup. That’s all they said, four words brewed without corn syrup. And it’s interesting, right? Because if I were to ask you guys, do you think corn syrup is healthy for you or unhealthy for you? Most of us know corn syrup is unhealthy for you, all right?

So bud light comes out and they say brewed without corn syrup, that their beers are brewed without corn syrup. Now, with those four words, a ton happened because you can imagine this. This is brilliant marketing, just genius. You can imagine this. People are sitting around drinking their beer, watching the super bowl, and imagine you are drinking beer, eating nachos, watching the super bowl with friends or family. And then you see that commercial, and Bud light says, we’re brewed without corn syrup. Now, if you’re holding a coors light, a Miller light, an IPA, or anything else, any other type of beer, a Corona, and you see Bud light saying, hey, we’re brewed without corn syrup, you’re going to all of a sudden look at your hand, and you’re going to look at the beer you’re holding, and you’re going to be like, what type of ingredients are in the beer that I’m drinking right now? Right? And you’re going to start to wonder, well, is the beer I’m drinking brewed with corn syrup? And so instantly, what bud light did with four words, those four words being brewed without corn syrup, they’re basically saying, hey, we have no corn syrup in our beer.

All the beer drinkers that are watching the biggest sports game on planet earth are now all of a sudden skeptical of the beer that they’re drinking because it might be brewed with corn syrup. All right? As Marty explained to me, because he is just one of the world’s best branding experts, he explained to me that this is called depositioning. So it’s about positioning yourself ahead of the competition. And with those four words, bud light effectively depositioned all of their competition almost overnight. So much so that corona sued Bud light for a ton of money, all right? So Corona felt the effects of those four words so much that they sued Bud light for defamation. I can’t even pronounce that word. But they sued Bud light saying, hey, you said bad things about us. Bud light did this perfectly, right? They didn’t mention corona. They didn’t say corona is brewed with corn syrup. They didn’t say Miller light is brewed with corn syrup. They didn’t say something else is brewed with corn syrup. They just said, hey, we are not brewed with corn syrup. And instantly, all the beer drinkers are like, holy crap. Is there corn syrup and these beers I’m drinking?

So as Marty explains, this is called depositioning. And just one of the coolest concepts ever, right? So people are now worried about the beer that they’re drinking. And it was such a big deal that on Twitter, which is normally where these big brands come back and forth at each other. So what happened is Miller light instantly responded, and Miller light’s response was actually just as witty. Miller light responded. Their PR team responded real fast on Twitter, and Miller light came back out and they said publicly, don’t forget, we’re twice the taste and half the carbs of our competition. And that was a great response from Miller Light. So basically, Miller Light, in a roundabout way, was saying, yeah, there might be some corn syrup in our beer, but we’re twice the taste and half the calories, is what Miller Light said, or half the carbs. It was either half the carbs or half the calories. So in other words, what Miller Light is saying is, hey, take your pick beer drinkers. You can either go with Bud Lights beer that doesn’t have corn syrup, or you can go with our beer that has half the calories and twice the taste.

And so now, legitimately, right? It’s like a conversation. It’s like, which do you prefer? Do you prefer something that might not have the healthiest ingredients, but do you prefer something that might not have the healthiest ingredients, but it has less calories, so you’ll look better? Or do you prefer going with something that’s all-natural, but it’s a little bit more unhealthy for you? So you kind of have a pick there, but nonetheless right, but, like, did super well with that marketing campaign that, again, it created lawsuits against them because it was such a strong marketing angle, and a lot of people switched over to Bud Light or otherwise started choosing other beers that were brewed without corn syrup just because of those four words. And so, again, this strategy in this marketing angle, it’s called depositioning, where you change your market positioning. And so the questions that Marty pointed out when I was sitting down with him is he goes, you want to always understand where you sit in the marketplace. Right? So what can you say that you offer that your competition doesn’t? So, in other words, you need to study your competition. If I ask you, when was the last time you sat down and studied your Epic Umar competition, what would your answer be?

Have you ever considered that? And you want to understand, okay, if you provide one on one coaching calls and your competition doesn’t, you should probably have that somewhere in your marketing or in your messaging or on your website, in your funnel somewhere, right. Because that is a strength that you have. If your competition is doing something that is not good, you probably want to shed light to that, that, hey, you have a more efficient way, a safer way, a faster way to get your clients results, but you need to understand your strengths and your competition weaknesses, and you want to shed light on that without mentioning your competitors names, right? So when it comes to branding and marketing, never mention a competitor’s brand or an individual’s first name. It doesn’t have to be it doesn’t have to be in a personal attack or a personal brand attack in terms of your marketing angle and message. But what you can say is, here’s how we’re better or we do something without using this tactic or the solution that you may be against. And so that’s all that marketing is, no matter regardless of industry. It’s just how you position yourself as the best solution to a particular audience, because your audience you share, your target audience is shared.

Your competition is marketing to the same audience. So what your objective is, is to say, hey, here’s why you should choose us over the competition. Here’s what our strengths are, so that your target audience can say, we like that more than the competitors alternative solution. And so that’s ultimately what marketing is. So next time you’re going to buy something and you’re looking at several options, ask yourself, why did I choose this one over the other one? And analyze the marketing. The more you analyze these different marketing angles, the better you will be at creating your own angle and your own messaging in the marketplace that stands out, and that calls in those ideal target fit clients. All right? So remember, guys, words make a difference. Words are what compose your messaging. And one of the things you want to ask yourself is, what are my strengths? What are my weaknesses as compared to my competition? And how can I craft a unique marketing message around that?

Hey Dino, Gomez here and if you enjoyed this, so be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode. Guys, we will see you in the next one. Bye.

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1 Connection Platform, 1 Evergreen

1 Connection Platform, 1 Evergreen

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

Transcription

Do you have a connection platform and do you have an evergreen platform? This is in regards to your marketing. Do you have a short term marketing solution as well as a long term marketing solution?

We’re going to be talking about this one today.

Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1.

What’s going on, Visionaries?

Welcome back to another episode.

Hope you guys are having a marvelous day so far. It is a great day and time and age and era to be alive.

So much information right at our fingertips. It is awesome. It is awesome. I was just thinking about that the other day. There’s some cool books I’m reading and they were $8 books that somebody spent years writing with all of these cool stories and life lessons for $8. We didn’t used to get that type of information at that affordability and access in the past when there was prior to books being available, it would be very hard to get that type of information from somebody that you’re not sitting down with presently. So this is really cool, right? If you guys are listening to this right now, you’re getting access to information and things for free while you’re doing something else with maybe you’re driving right now. Maybe you’re cooking right now. Maybe you’re in the gym right now. That’s so awesome. So I feel like we’re super fortunate and blessed for the era that we live in. There’s infinite possibilities. But I want to talk about your.

Marketing for a second.

The question I want to present to you is, do you have a short term and a long term marketing strategy? All right. Crap. Do you know? I’m not sure. I have a long term one, and that’s okay. That’s normal. Let’s fix that. Right. Let’s set you guys up for not even just short term success. I know everybody wants to be rich yesterday, but you have options. You can get rich maybe, or you can get rich for sure. And guess what? Get rich for sure is kind of like you’re always going to win. So you do want to also play the long term game as well as the short term game, right? In golf, there’s the two different types. There’s the driving and then there’s the putting. Those are two different things. But if you’re not proficient at both, you’re not going to be a great golfer. You have to be able to drive the ball to the green. And then from the green, you have to be able to knock it in the hole. And so this is something that we’ve been going over with our visionaries inside of seven figure visionary or mastermind. And we have brand new training on all of this that has just rolled out that we’re super pumped about.

But what we’re really focusing on here is helping all of our clients have both a short term and long term marketing vision. And the way we look at this from a marketing platform perspective is you need to be on at least one connection platform, and you need to have at least one evergreen marketing platform as well.

All right?

So we call them connection platforms and evergreen platforms. All right, so, Dina, what’s the difference? What are these things? A connection platform is what we view as a platform where it’s very easy for a potential client to generate a conversation with you immediately.

All right?

So they could, like private message you. They could drop a comment on your Facebook page or Instagram. They could start a conversation with you. They can ask you questions. They can inquire about services. It’s very easy for them to connect with you. So I call those connection platforms. All right, so connection platforms would be things like Facebook. It’s very easy to friend, request somebody, message them, leave them a comment, join their Facebook group. It’s very easy to connect with people personally. You can immediately start a conversation in real time so that Facebook would be one. Instagram is another. You can send private messages there. You can drop comments on people’s posts and content there. Instagram is another one. Another connection platform would be something like LinkedIn, same thing. Immediately connect. You can immediately inbox. You can immediately drop a comment on somebody’s content and say, hey, I want to work with you. Or you can start a conversation. We want to partner up or something like that. There’s a lot of things that can happen, but connections can be made very quickly. Conversations can start and develop very fast. So you need to have at least one connection platform.

All right? Now, the connection platform serves two purposes. One, it allows your audience to actually connect with you. Right? That’s big. If your audience wants to work with.

You but can’t get in touch with you, guess what?

You’re not going to win clients, right? There has to be a way for your clients to connect with you.

All right?

And so you have to have at least one connection platform. Think Facebook, Instagram or LinkedIn.

Right?

If you have the time and resources to be on multiple, that’s fantastic. But you need at least one. And we recommend starting with just one and putting all of your efforts there so that you really grow that platform. It also makes it easier for you to say when people are like, how do I connect with you? You can say, here’s my Instagram or here’s my Facebook, because that’s primarily where you are. All right? As you grow, you can add in more connection platforms. All right? But you need at least one connection platform, and then you need at least one evergreen platform. Do you know what’s an evergreen platform? We’ll think evergreen content. This is content that can be accessed years later. So it’s always available. So in other words, on Facebook, you write a post or you do a Facebook Live a video, and then it falls off the timeline feed right after about 48 hours. And then it’s hard for people to find. And so that content is kind of like disappearing content. Evergreen content is our platforms where people can always find your content years and years later. So evergreen platforms would be like this one, podcasting.

People will be able to listen to this podcast for years and years, if not decades to come. And I try and release podcast episodes that will always be relevant based on when people listen to this. All right, so there’s evergreen content. I’m sorry, there’s podcasting as an evergreen platform. There’s YouTube really love YouTube as well, because every single day my YouTube channel gets 100 new views or 200 new views. And I didn’t even release a YouTube video today. Right. It’s racking up more and more views. It’s building more exposure. It’s building more trust and connection. It’s giving value out to the market while I sleep. All right, so evergreen platforms are working for you while you sleep. When you listen to this podcast episode, it’s been recorded already, and you might listen to it several times over and over again. Right. But I’m not there per se. I did it once and it’s serving ongoing forever. All right, so podcasting is a great platform. We look at YouTube as a great platform. Tik Tok can now be considered evergreen as well. Those videos will exist on your profile for a long time. The videos don’t float off your profile.

I don’t think TikTok is as evergreen as, like podcasting or YouTube, but I can consider that like an evergreen platform. And so you want to be on at least one evergreen platform. Now, the evergreen platforms, generally speaking, outside of TikTok things like YouTube and podcasting, they are harder to grow. It’s easier to gain more followers and more connections faster on connection platforms because they are designed to connect so you will naturally connect easier. But in other words, on these evergreen platforms, it’s hard to have instant dialog and conversations. Like, right now, you’re listening to this and you’re doing something else. But we can’t talk back and forth as we could on a connection platform because this is an evergreen platform. However, this will always serve in us building a relationship and us providing value to the market. Right. And so what the strategy becomes then is you have your evergreen platform. You know, it’s going to take longer to build, but it’s always going to work for you while you sleep. All right, again, that could be podcasting or most likely like YouTube. And you build content on those platforms, you’re not expecting instant results from them.

But again, you’re playing the long game here. And as you build those platforms because they are more challenging to build. The more you are consistent with them, the more it’s going to end up serving you because there is this snowball effect to it. All right. And so like a YouTube channel, it’s really hard to get to your 1st 1000 subscribers. But after you get to 5000 subscribers, your channel starts growing much more rapidly. And then when you get to 25,000, it’s really growing fast because you have so many more videos on your channel that are racking up impressions for you. So the strategy ultimately is you’re giving value knowing that it’s a long term play on your evergreen platforms.


And then what you do is with that content, with that podcast episode or with that YouTube video, you take that over to your connection platforms. All right. So we’re going to take this podcast and it’s going to go out to go out to our email list. We’ll talk about email marketing in another episode. But building your email list is critical as well. But it’s going to go out to our email list. It’s going to go out to our social media channels. It’s going to go out to our connection platforms. This will be posted on Facebook and check out the new podcast episode. It will be posted on LinkedIn. Check out the new podcast episode. It’ll be perhaps posted on Instagram as well. But you take your evergreen content and you distribute it through the connection platforms.


This is how you grow your evergreen marketing channels. Your podcast or YouTube channel is you use the connection platforms to drive traffic and more viewers to it so that you gain more subscribers on your podcast or on YouTube. And then also you’re creating conversation on the connection platforms. You’re adding more value on Facebook, right. And on LinkedIn. And I share this podcast episode on Facebook and LinkedIn. People will listen to it. Hopefully, they will like it and go, thank you for that value. And now we’re building more of a relationship there, right? We can even talk about it. They can even comment, that was a great episode or that episode sucked. Do you know what are you doing? But at least there’s a conversation going. So that is the strategy there that you want to ask yourself, what is my short-term marketing strategy and what is my long-term marketing strategy? You want to have both. All right.

And so if you don’t have your evergreen marketing strategy, look at podcasting or look at creating a YouTube channel, those are the two evergreen platforms I like the most.

And start thinking about how can I get this launched? And of course, if you need help doing that, that’s one of the many things we do inside a seven figure visionary. But I wanted to share that with you guys because I want to help you guys, not just in the short term, but in the long term as well. So what is my evergreen marketing platform and which one is my audience most likely? On? Which one should I be putting spending the most time on and giving value in that regard? Is that channel podcasting or is that YouTube? Is it both start with one as it’s easier to manage because it’s better to double down on one and have it grow faster.

Hey Dino Gomez here and if you enjoyed this, so be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five-star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode. Guys, we will see you in the next one. Bye.

 

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Why do they have better results

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Why do they have better results

Why do they have better results

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

Transcription

Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1.

 

Have you ever thought to yourself, how in the world do they have better results than me? I’m so much better at XYZ than them.

 

How are they beating me? This is not fair. I have heard this and I see this online and on social media consistently. And I’m going to break this down. Why?

 

This is actually the best opportunity in the world for you. If you ever feel like and are thinking to yourself, how do they have that result when I deserve that result more, here’s precisely what you should do. Let’s get into it. It was interesting. I was talking to a client the other day and they’re doing really well.

 

And so they were curious. They’re like, do you know, how is that other person doing better than me?

 

Using power questions to help our clients work through different things? Because ultimately, normally the answer exists within you. You just haven’t asked yourself the right questions or taken the right frame on a particular situation. So they asked me the question, do you know, how are they doing better than me? What are they doing?

 

I feel like I’m personally stronger at this particular thing than they are, but they have the results that I desire. I like my progress, but they have the results that I desire. What’s the difference now? That is a normal human thought process and or emotion initially until you understand conceptually the opportunity here. All right, so if you’re looking around and this often happens with newer entrepreneurs, maybe you’ve been in the space a year, maybe two years, and then somebody comes into the space and they’ve been online for like two months, and all of a sudden they have the results that you want in two months.

 

And you’re like, how did that happen? I’ve been grinding at this for two years. They’ve been online for two months. They have the results that I want, and I have more experience than them having been here for two years, how is this even possible? And so forth.

 

And normally when that happens, that’s like a negative state of energy. That’s a comparison which you do not ever want to do. It is normal. We all do it right. But you want to catch yourself when that happens.

 

Like you want to snap your fingers and be like, no, not comparing myself to someone else, right? Only compare yourself to yourself because everybody has different resources, different previous experiences and different life scenarios and so forth. For example, somebody could have been a sales rep for ten years and you’re wondering, how do they just start their online business? And they’ve already closed so many clients, they might have just started their online business. But for ten years, they were practicing the art of sales.

 

So it’s going to be easy for them to close clients. They’ve been doing this actually over ten years. And you’ve actually only been doing this two years. Right. But you don’t look at the backstory, you don’t look at resources that they have that you might not have.

 

There’s all these different factors. Right. So you have your advantages as well. With every perceived disadvantage. There is an advantage.

 

But that’s one reason why. All right. Now when you find yourself going, how do they have the results that I want? And I feel like I am better than them. When you say that to yourself, catch yourself, snap your fingers, and then just be like, good.

 

Now I’m ready to actually play at my full potential because when you say they have the results that I want, but I am better than them at a particular craft. What you are saying essentially is that I have the ability to outperform them and get even better results than them. I’ve just decided not to play the game yet. That is the opportunity there from a mindset perspective. Because you are literally affirming that to yourself.

 

Right. Why do they have better results than you? Probably if they’re not as good at the craft, whatever that might be, they probably have better results because they’re implementing better than you are at that craft. Right. And so you’re playing at 10%, they’re playing at 70%.

 

If you actually played at 100%, you would probably smash them. Right. This is an opportunity. Whenever you feel that way, rather than get upset or frustrated or confused or anything else, just be like, good.

 

I’m not even playing at my max. I’m not even going full speed. And I need to identify why. That’s the next question. Why am I not playing at 100%?

 

What do I need to change so that I play at 100% so that I get the results that obviously the market always tells like, this speaks the truth. So as long as you find a way to play, you’re 100% and you truly are better than them at the craft you say that you’re discussing, then you will ultimately come out on top. That’s it. So it’s an opportunity. It is an opportunity.

 

And so again, rhetorically, I was speaking to this client and they’re like, no, I know I’m better at them than this. I just don’t understand, like, why I’m not getting the results. They’re simple. If they’re not as good as you know, they’re just implementing more, they’re taking more imperfect action. That’s really essentially it you can be the best basketball player in the world.

 

Leave it to me to go to a sports example. Right. But you can be the best basketball player in the world. But if you don’t shoot the ball, you’re not going to score any points. Therefore, somebody who’s a terrible basketball player, if they come on the court and they take 100 shots.

 

One of them is probably going to go in. They’ll have two points. You’ll have zero. That’s just it, right? So next time you feel that way, right, helping you overcome a limiting belief, it’s just that you’re not accessing your full potential and you’re probably not taking the right action and it’s probably this your mindset and I know it’s your mindset because we’re discussing this again.

 

I wanted to follow this one up to the previous episode of why I pay my mindset coach $16,000 a year. It’s for this precise reason, right? Obviously, for sure there’s going to be something on the strategy and implementation side, but it’s probably that their mindset is stronger than yours around a particular topic in this moment in time, not forever, but in this moment of time. And therefore that is why you are better than them. But they are getting better results than you, right?

 

So it’s your mindset, right? And so think about that one for a moment. Sit down with that one for a moment. Ask yourself take out a pen and paper and write down and ask yourself where am I not showing up 100%? Because that’s most likely.

 

And why am I not showing up 100%? Tackle those things. You will begin to show up 100%. It’s only a matter of time before you will pass the individual who you are more talented than in this regard. All right, so short episode one to get that one out because I think that one is so fascinating by mere concept of you asking that question.

 

It is a mindset related issue. Why are they getting better results than me if I am more talented? That’s a mindset issue. And so it might not seem like it, but it’s precisely what that is. All right, so hope this was helpful, guys.

 

We will see you in the next episode.

 

Hey Dino Gomez here and if you enjoyed this, so be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode. Guys, we will see you in the next one. Bye.

 

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Double down on success

Double down on success

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

Transcription

Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1.

In today’s episode, we are going to talk about doubling down on success and how to be more consistent, which is one of the most difficult things to do. This is going to be a great episode, guys. Let’s dive into all right, guys. So at the time of this recording, it is Sunday here. And no matter what day of the week, you are listening to this. Happy Monday, Tuesday, Wednesday, Thursday, Friday, Saturday or Sunday to you hope it’s just going to be a killer and amazing day for you. I want to talk about something really interesting concept I heard recently, and it makes complete sense because I was reflecting on it myself. But the topic here is how to double down on your success to grow your business. Right. So here’s what often happens is that you have different strengths and weaknesses. And this is something that we work on quite a bit with our clients is helping them to self identify what are their strengths and weaknesses so that they can leverage more of what they are good at and then simultaneously in their free time, work on developing around the areas where they might consider themselves to be a little bit weaker.

And this is such an important one because here’s where I think this gets really interesting conceptually is that let’s just say you are a really good email marketer. Like you’re great at writing emails, engaging emails. You have a high open rate, a high click through rate. People love your emails. They look forward to your emails. That might be a strong suit, a strength that you have. All right. You could also be a great copywriter. You could be great at sales. You might be very charismatic and you’re great on video. There’s all these different skill sets that you can have. You might be just a great coach that’s very relatable to your clients. And you’re able to explain things conceptually to your clients where they’re able to understand more difficult concepts because you’re able to maybe articulate and explain those difficult concepts better than others would be able to. There’s all these different skill set that you can have. Now, here’s where it’s interesting is whatever you are naturally strong at whatever is a strength for you, you should be doing more of that because you have an unfair advantage there. All right. So guess what?

If you’re really good at sales, what you should probably be doing is more sales because you have an unfair advantage there. Right? A lot of people are not afraid to sell. Some people are just average at sales. If you have a very high industry close rate, you should be doing more sales. And raising your prices because you’re able to close clients at a premium rate and you’re able to close them consistently. Right. That’s something you should be doing more of because it’s an unfair advantage. And that kind of makes sense, right? Do more of the things wherever your unfair advantage is. Do more of that. If you’re really great on video, guess what? You should be doing more of video because a lot of people are too afraid to get on video or they’re not that exciting on video. And people don’t like watching more than 5 seconds of them. If you’re able to hold somebody’s attention for a long time on video because you’re just so entertaining and articulate and charismatic and all the things, guess what? Use that unfair advantage. Do more and more and more video because that’s your advantage. Right. It’s so interesting, this concept because what ends up happening is whatever your strengths are innately, that thing comes easy to you.

You might just be a great writer. That’s just a skill of yours, right? You’re just great at copywriting, you’re great at telling stories, and you have a lot of interesting stories that comes easy to you. And when something comes easy to us, we normally write it off we go, this is too easy. Anything that’s easy for the mind becomes boring. And so it’s not as exciting to us because it’s so easy. And so we just assume sometimes subconsciously that like, hey, everybody is a good writer, or hey, I would imagine everybody has an 80% close rate. Sales has always been easy for me, and it’s not for everybody. Everybody has their strengths and weaknesses. And so because our one strength area of strength comes easy to us, what tends to happen sometimes is that we stop doing it because we go, oh, let me just go learn this new fancy cool thing because I’m unfamiliar with that and we stopped doing the thing that is our unfair advantage when we should be doubling down on doing it just because it comes so easy to us. Right? So if you’re wondering what’s a really fast and easy way to grow your business, we’ll find out what your strengths are and then do more of that because that’s your unfair advantage.

 

And it might be super easy for you. It might even be kind of boring for you because it comes so naturally to you. But that’s your unfair advantage. So why not have an easy way to grow your business, right? Oftentimes we try to over complicate things. It can be as easy as that. Hey, I’m really good at sales. You know what I’m going to do? I’m going to take more sales calls and we’re going to raise our prices because we’re so good at closing. Right. And so that I just find super interesting. And so, again, as a reminder, if you’re sitting here trying to figure out what’s a fast way for me to grow my business. Figure out what your strengths are, start doing. Doubling down on your strengths. That does not mean you do not look to develop other skill sets and other things but after you have doubled down on your strengths doing those, whatever time is left over you can put towards developing complementary skill sets that are just going to make you even more valuable in the marketplace. All right, you still want to grow in other areas but that comes after you’re doubling down on putting more time into what you’re strong around because that’s ultimately what’s going to move the needle for your business right now.

So that’s what I have for you guys today. I thought that one was super interesting. I was thinking back on that and I was like you know what, we’re not sending enough emails and we have a lot of people that say they love opening our emails and they appreciate the value that comes from our emails and they look forward to the emails and they like the stories and the emails and then every now and then I find myself falling out of the routine of writing more emails because it just comes easy to me so I’m like we don’t need more emails and it’s an unfair advantage for us. We really should be writing new emails consistently because it comes so easy to us. It is an unfair advantage so I wanted to share that with you guys there super interesting and again that’s a great way for you to quickly and easily grow your business. It does not have to be challenging. It can be easy. Alright. So hope that’s helpful guys put that into action. We’ll see you guys in the next episode.

Hey Dino, Gomez here and if you enjoyed this, so be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode. Guys, we will see you in the next one. Bye.

Related Podcast:

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Energy is the currency 

RECENT ARTICLES

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