Dino Gomez

Podcast

Self Sabotage

Self Sabotage

Written By Dino Gomez

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Transcription

When it becomes easy, when something in your life becomes super easy, that is when it becomes the most dangerous to you. All right? When something becomes easy is when you begin to take that one thing for granted and you can very quickly lose all of your hard work and effort. We’re going to dive into this one today. Let’s go.

 

This is a story of all about who am I. Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1.

 

All right, we’re talking about self-sabotage today, guys. It is Thursday, 10:32 A.m., and a little bit overcast here in Southern California, but sitting down, bulk recording a bunch of podcast episodes for you guys. We have a bunch of new stuff coming out. I’ve been taking a ton of notes. I’ve had brilliant stories and concepts to share with you guys that I’ve been kind of mulling over the last 30 days or so. And now we get to share all of this cool stuff with you as well as what’s happening. We’re going to be talking about what’s happening in the market here because we’re seeing a lot of things change real rapidly. But today, let’s talk about self sabotage and warning signs of self-sabotage and what to be wary of, as well as how to gain some perspective on this. I’ll just start with this, right? When things become easy in our life is, generally speaking, when we begin to take those things for granted is when we begin to slip, is where we kind of open up the opportunity for competition. It’s where we can go backwards and or burn everything down real quickly without even knowing.

 

So we have to be real careful of when things become easy. All right, now, I will preface this by saying because I know we have a lot of individuals that love the concept of flow. And by the way, I’m a huge believer in the law of attraction. I love the concept of flow. I definitely believe in seasons to life where everything is just clicking for you. You have those days and those weeks where just everything is running perfectly. And on the flip side, then you have those seasons where just everything is chaotic all at once, and what can go wrong will go wrong. You have those seasons as well. So I believe in both sides of it. But what I will say is in terms of the things that you can control, which is kind of like your work ethic, your attitude, your habits, your actions, your words, your thoughts, how you take care of yourself. So your health and wellness, those types of things, guys, that one thing becomes easy for you is when you risk the most losing the thing you worked hard for. All right, what should we do when something becomes easy.

 

And what are some examples here? Well, generally speaking, right, once you’re real comfortable driving a car, then because you have that level of comfortability driving a car, that’s when you’re going to start texting and driving. And that’s when you’re going to start eating and driving. And some people, that’s when you start drinking and driving. And that’s when all the things start happening, because it’s so easy for you that you start to take it for granted. The luxury of owning a car, driving a car, being able to move yourself around, all of those things. When business becomes easy for you because you’re in flow, that’s when you will start to cut corners. I know from experience, all right? So one of our best marketing channels has always been email marketing. We have extensive data on this. And when business is crushing it, I start to find myself getting sometimes a little complacent where I ask myself, do I really need to write an email today? I’ve literally caught myself saying this before, let me know if this is you. We’re already having a record setting month. Why do I do I really need to write an extra email a day?

 

I start cutting corners, right? Our mind does that naturally. It wants to become complacent. And so suddenly it’s like, no, I don’t need to do a practice run of the presentation. I’ll just get up there and wing it and it’ll be awesome. I don’t need to send out the email. You know what? I really don’t feel like posting today. I don’t need to do that. I don’t feel like I need to go to the gym today. I’ve already gone several times this week. We start cutting those corners, and then what happens, right, is because of the time delay. We’ve spoken about this in other episodes, but maybe you guys missed that one. There’s always a time delay, and the time delay serves us it’s good, but ultimately it can fool us as well, all right? Because when you start to cut corners, the results are not instant, all right? If you skip the gym once, you’re not going to look in the mirror and notice a difference right away. What happens is it’s a slippery slope. You cut the gym. You decide, you know what? I’m taking Fridays off the gym. When you used to always go on Fridays.

 

So it’s just I’m still going to go the other four days of the work week, fridays, I’m giving myself off. Suddenly. Again, you’re not going to notice a difference in your physical or results your physique right away. So you’re going to think, yeah, I can get away with just going four times a week to the gym. I don’t need the fifth day. What will happen, right? Time delay kicks in. Three months later, you look up, you look in the mirror, your physique is now vastly different. You can actually tell the difference that hey, you stopped going every Friday and the same thing will happen in your business. Which is why it’s very difficult for business owners sometimes to track what is working for them and what isn’t is because we will get to a stage of growing our business. We will get to that flow state and where everything’s going real well. And then we’ll stop sending our daily emails, we’ll stop posting us frequently without tracking any of that. And again, it will not affect your business overnight. So you will think you can do less and still earn just as much and still have the same results.

 

It will become a recognizable difference three months later when suddenly you look up and you’re not having the same months that you were having it’s. Because again, things don’t happen overnight. They happen by compounding over time. And so we have to be real careful of that. And so this concept of when it becomes easy is when you it becomes the most dangerous, is because we start to take things for granted. All right? And so I’m a big believer in the vacations, in the three day weekends, taking care of your health and wellness, your mindset, family, and friends first as well. But be real careful when the going is good that you don’t let your foot off the gas pedal because that can become a slippery slope real quickly. All right. And so an exercise for you if you are crushing it right now and everything’s in flow. Awesome, right? Perfect time to journal so that you can have a detailed breakdown of everything that you’re doing while you are still super motivated. Before the self sabotage begins to kick in, before you want to get a little lax of NASA goal and start cutting corners, make sure you have created a blueprint for yourself of what is working right now when you are on fire, doing all the things.

 

On the flip side, if you’re like, do you know things are not going well right now? They were going super good six months ago. They’re not going well right now. If that is what you are currently experiencing, then you want to do the inverse of this, which is right, go back six months and see if you can figure out what were you doing then that was working. All right. That’s number one. And number two, have I made adjustments according to what is going on in the market right now? Because the market definitely in the online space and definitely depending on your particular niche, it does change rapidly. And so you want to make sure you are making adjustments accordingly. But the big thing, guys, is that when you notice it’s getting super, super easy for you, be extra careful. And because your mind will get bored and because it gets bored, that’s when you begin cutting corners and you will actually, without even realizing it, you will create problems for yourself as a way to entertain yourself. So again, your brain is a computer system that loves to solve problems. Make sure you’re giving it the input.

 

Make sure you’re giving it a positive question and problem to solve so that you continue down this path of things going really well. And so if you don’t, it will cause the problems for you. You will begin self sabotaging without realizing it, cutting corners. It will catch up to you, and then before you know it, you’re scrambling to get back to the spot that you currently are. Now, that is the spot that you like to be. All right, so hope that one is helpful, guys. Chat with you in the next episode.

 

Hey, Dino Gomez here and if you enjoyed this, so be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos, and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five-star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode. Guys, we will see you in the next one. Bye.

 

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Make Different Decisions

Make Different Decisions

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

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Transcription

So you need to make different decisions. And you need to make decisions from a future identity that you have not yet acclimated to, which makes the decision-making process difficult in the now because you haven’t caught up yet to the person you want to become that has the results that you desire. We’re going to break this one down, guys.

 

This is a story of all about who am I. Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven-figure online coaching business. And we are about to get started in 3 2 1.

 

All right, so the current results that you have inside of your business or your personal life are directly correlated to the thoughts that you have been thinking and thus the actions you have been taking. And this is normally why we end up sometimes, hopefully just for a little bit of time, on a hamster wheel of kind of experiencing the exact same thing over and over and over again. And it’s simply because we have not yet changed our identity. Because what happens is when you start acting from and embodying your future best self that has the results that you want, you start thinking differently, then you start behaving differently. You take different actions, and all of those things lead to different results. But this is where I find this fascinating because this is where the challenging part comes in. It is very difficult to make a decision in your current state from the identity of a future version of yourself.

 

All right?

 

And so let me give you an example, right? Oftentimes, to grow your business, you need to make a scary investment into your business that you have not done before, all right? Now, that can be an investment directly, maybe into marketing or advertising, or that can be an investment into perhaps a new business coach. In order for this investment to pay off and to get you from where you are currently to where you would like to be, the investment normally is going to be outside of your current league. All right? And so what that means is you might be thinking, okay, I have or I would like to invest this specific amount of money into a new business, or I should say into a new business coach. However, you might be initially thinking, I don’t want to invest more than that. Maybe you have $5,000 of savings and you’re like, okay, I would like to invest this in a new program. But the thing is, you have $5,000 of savings based on operating off of the current identity that you have. And that current identity that you have is thinking thoughts in a certain manner, taking actions in a certain manner, and thus is producing results where you only have $5,000 to invest into your business or into a new coaching program.

 

All right, so here comes the paradigm, right? Because if you want to grow, you need to start acting as if and making decisions as if you are somebody who has an additional maybe you want $50,000 of free cash flow for your business each year. Then you need to start making decisions as if you have $50,000 of cash flow each year. So that you put yourself in the right environment with the learn the right skill sets, you’re around the right people and therefore you’re going to produce results that would warrant you having that type of free cash flow in your business.

 

All right?

 

And so oftentimes when it comes to investing in ourselves, in our business, in mentorship, it has to be a scary investment for it to literally make sense. Because if it’s not a scary investment, all right, so maybe you have $5,000 to spend on a new business coach and you find a business coach who’s charging $1,000. Most likely this is going to produce results for you that you already have because you’re not doing anything to change your current environment. You’re not leveling up necessarily the experience of those who are around you or that are playing at a significantly higher level. And you’re not necessarily going to learn skills that you don’t already have. You’re playing real safe. And therefore because you’re playing safe, you’re going to continue to think the same way. When we think the same way, that naturally leads to what actions we take. You’re going to take similar actions and therefore you’re going to get similar results. And so there’s these different stages of up leveling. And what we have to recognize is that normally the up leveling there is a very uncomfortable decision making process. Whether again, maybe you dramatically increase how much you’re spending on marketing.

 

Maybe you step out of your comfort zone and invest in a much higher level mastermind than you’ve ever been a part of, to get around people that you normally don’t have access to, to learn things that you normally don’t even know necessarily existed. Yet in doing so, to grow to the next level, you are going to have to invest at the next level. But the thing is you’re not at that next level yet. So it will naturally be scary, it will be uncomfortable for you. You might not have the cash flow on hand sitting in your business savings account necessarily to do so. And that doesn’t mean it’s the wrong decision. What that often means, given that you’ve done your due diligence and you’re choosing the right mentor for you, it often means it is the right decision. And so because of this, what you will see happen, and this happens with regardless of business model is revenue will fluctuate and cash flow will fluctuate because right before a growing season, normally cash flow decreases a little bit because you are opting to grow in the next season.

 

All right?

 

So this is very common guys, but I feel like new coaches, consultants, entrepreneurs haven’t necessarily wrapped their head around this concept yet. I remember it took me about three years to really understand this because I finally had a good chunk of cash in my business bank account that felt real good. So I was just very comfortable in life and and then I remember, okay, I stayed there for a moment and I really enjoyed that comfortability. And then I got bored, right? Naturally. That’s what happens to us. We get bored when we do the same thing over and over. So I got bored and I’m like, okay, I’m ready to grow and stretch again. And so I basically emptied my entire bank account and there was tens of thousands of dollars in there to join different programs, which put me in a position of being very be uncomfortable, but allowed me to be surrounded by a whole different caliber of entrepreneurs, develop or acquire a whole different level of skill sets. And then we just had a massive growth season after that where again, what happened to the business savings account is like the cash flow in there tripled, but it required making that very uncomfortable decision.

 

And so again, it took me years to understand this because I was like, why did I work so hard to end up with all this free cash flow, extra money? Why did I work so hard for that if I’m just going to reinvest it? Well, that is the concept of reinvesting, right, as you get the compounding returns with your reinvestments. And so if you are looking at a situation where you’re like, oh, I really want to do this, I really want to up level. But your concern is that while this would kind of empty or deplete the current savings I have, that is a requirement to get to the next level because you are investing as if you were already at the next level. And hence when you act accordingly and you do the work, the results catch back up to you. And of course your bank account and your savings account and cash flow will replenish. Doing the right work, taking action, being surrounded by the right people. But initially it is very scary and very, very scary to do. And so that is the concept of reinvesting and up leveling it and making decisions from the position of which you want to be, not where you currently are, right?

 

Because where you would like to be, most likely the investment you are considering, if you were where you like to be, that would be a drop in the bucket. But you’re not there right now because of the current thoughts you are thinking, the current actions you are taking. And thus it seems like a big investment. But if you were acclimated to that next level, this investment would actually be very easy for you to do. And so understanding that conceptually has always helped me out a ton when I get ready to make an investment in myself. Mentorships, masterminds programs, coaches, conferences, any of those types of things. I’m always looking at that because initially, what our mammal brain will do to protect us is it’ll say, this doesn’t seem 100% safe, but guess what? If everything you wanted, if you could get everything you wanted by taking the safe route, what that would mean is the entire world would have everything they wanted. And that’s just simply not possible, right? There’s not enough resources for it to be allocated where everybody’s a millionaire. There’s a reason why being a millionaire or whatever your thing is, is so desirable is because it’s very limited in supply.

 

And so in order if we just consider that conceptually, something that’s limited in supply has high demand, that means you’re going to have to think differently, act differently, invest differently, to put yourself in a position to have that. And so I love this concept, because when we look at the concept of risk in terms of growing your business, there has to be risk involved, because if there was no risk involved, I think everybody would be an entrepreneur. I think everybody would run their own business. I think everybody would work from home. I think everybody would probably just maybe only work two days a week, and everybody would make millions. But it’s not designed that way. It cannot happen that way. So we have to do sometimes we have to take those risks that the average person is unwilling to do, to put ourselves in a position to have results that the average person can’t possibly have. So I hope that concept is helpful for you guys. Just remember, making tough decisions is part of the game.

 

Hey, Dino Gomez here and if you enjoyed this, so be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos, and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five-star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode. Guys, we will see you in the next one. Bye.

 

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Learn to Communicate

Learn to Communicate

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

>> BOOK A FREE CALL NOW <<
Transcription

This is a cool concept, but if I could just flawlessly master one skill to help me grow my business and essentially do anything, it would be learning how to communicate at an entirely different level, communicate well with different people. If you can master communication, watch how much your business grows. I’m going to break this down. You guys are closer than you think to the results that you desire. It comes back down to this one concept of communication. Let’s take a peek at this.

 

This is a story of all about who am I. Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1.

 

All right, guys. So it sounds like a boring topic, right? Communication? We’ve heard it a lot before. We normally hear it in reference to relationships, right? Like, potentially romantic relationships is all about communication, and absolutely. But in business as well, it is about communication. And let me break this down because I think this is again, you know me, I like to nerd out on concepts and perspective, but really the magic, because we oftentimes think that it’s a magic platform, a magic technique, a magic marketing strategy. More so, beyond all of that is the fact that it’s just about communication, guys.

 

All right?

 

So that big name individual that you follow, who has the results that you want, the lifestyle that you want, any and all of those things, or that’s landing all the clients that you want, they’re on the same platforms as you, all right? Guess what? You have access to Facebook, and they’re on Facebook. You have an Instagram. They have an Instagram. You might have a TikTok. They have a TikTok. So it’s not the platform.

 

Right?

 

We all have access to these free social media marketing apps and things and widgets and software. It’s not the software. It’s not the app. We all have access to it. So then what is the difference between somebody who’s growing ten times faster than you and has ten times as many clients? What is the difference? If we’re all on Instagram and we all know how to use Instagram, what’s the difference? Why does somebody have 100,000 followers rather than the 100 that we have? The only difference is they know how to communicate a clear message and provide value to a specific audience. That is it. It is their communication that makes an Instagram page worth following oftentimes. And it’s their communication on Facebook, on video.

 

Right?

 

It’s not the funnel. I’ve heard this one a ton. I’ve had a couple of people ask me, okay, how do you become a two comma Club Award winner with click funnels? What is there, like, one secret thing you can attribute that to? Having done that a few times, and it is not the funnel. Now click funnels. Love russell Brunson and the gang over there. But ClickFunnels does an amazing job communicating their value. They package their value by saying, you are just one funnel away. Let me tell you, having won the awards and the different things, guys, it’s not the funnel. ClickFunnels has 150,000 users. 150,000. I think it’s 1000 users have won a two comma club award. So the percentage of people that have a funnel built but have made a million dollars through that funnel is under 1%. It’s not even 1%. It’s a fraction of 1%. So if the recipe was actually all you need is a funnel and millions of dollars will come in, then I think 150,000 users, I think they would all have made millions. But that’s not the case. It’s like 1%, which means it’s not the funnel. Actually, it is, because we all have the ability to build a funnel.

 

What it actually is, is how you communicate inside the funnel of what you say and do in your videos that are in your funnel, what you say and do on your landing pages, on your sales pages. The articulation and communication of your value is ultimately what is most important. Now, this is super, super cool, because what it means is that we just need to learn how to communicate, right? And a fancy way for well written words that communicate a message online. We normally refer to that as copywriting. All right?

 

So copywriting is an incredible skill set to have because it means you have the ability to deliver a story, articulate your value, deliver a message, not only gain attention, but keep attention through your message as well. And so that’s why copywriting is a very valuable skill set to have. And in the audible version of that is your ability to articulate through spoken words what your value is and how you can actually help a specific audience. All right, now, so when we sit down and we’re sitting here and we’re looking forward to the next three months, because I like to look at everything in quarter increments and so forth, if you were looking at a 90 day sprint for yourself in terms of, okay, I want to grow my business in this fashion, or I want these things to change in this area of my life. Realistically, if you can break it back down to how can I better communicate my value? That is ultimately where a lot of your time should go. Because if you can master that, you will start to differentiate yourself from the masses, from the competition and people. You will notice that sales become easier if you do your own sales calls or somebody that is very good at sales.

 

They are just master communicators. They’re really good at listening, which is part of the skill set, and they’re very good at articulating value as well. And so that is such a cool concept to me because I think oftentimes in our heads, we build up that we have to learn something very technical or we have to be real good at writing code. I always thought, oh, my gosh, if I’m going to be successful as an online entrepreneur, I probably need to learn how to code software’s and do the different things. And that’s a whole different skill set. That’s incredible to have. I do find it fascinating that artificial intelligence is kind of getting rid of the need to be able to even know code. I think that’s a whole different conversation point. But ultimately, guys, it’s just like, hey, how can I better communicate? How I can serve my audience? So if you can get better at that, you will land more clients. And those that flourish online are very good at communicating how they can solve your problems, either in written text, which is copywriting, or verbally through video. Because again, we all have the ability to do a video and post it on the Internet.

 

Everybody can post and upload a video to YouTube, right? But what makes your YouTube channel valuable so that you gain subscribers and convert those subscribers into clients is what you say and do in the video. Right?

 

It’s mostly the communication aspect of it. So from that perspective, guys, all we have to do is is go. Okay, let’s let me look at my current offer that I have for my services. All right?

 

Now, your offer, I think a lot of people get this one wrong. Your offer is in my book. Your offer is broken down into two components. I have not really heard anybody say it in this manner before because oftentimes we think of when somebody asks you, hey, what is your offer? You are likely to say, well, my offer is this, right? You pay me this amount of money and I will give you XYZ, XYZ, XYZ. Pay me a certain amount of money. You get access to videos, weekly call, Facebook, group, and this PDFs, right? So we normally look at what an offer is based on deliverables, like what you are delivering to the customer. I would like to argue that your offer is broken up into two main components. Component number one is absolutely the deliverables. What does the customer get when they pay you? Money.

 

All right, so that’s part one is like the actual deliverables and there’s value inside of what the deliverables are. But beyond the deliverables is the other half of the equation, which is how you articulate and communicate the value of your deliverables. And that changes everything because you can deliver one coaching call per week. All right?

 

And let’s break this down. That’s a deliverable one coaching call, group coaching call per week. All right, now, there might be 10,000 coaches who deliver one coaching call per week. What’s the difference between the absolute best coach and all the rest? Well, the difference is they’re delivering the exact same thing, one coaching call per week. But the articulation of their value is substantially more probably because of their experience, their reputation, their results, and otherwise. What they are promising, they will help you achieve by attending their one call per week. All right?

 

And so if you’re looking at your offer and you’re going, dang it, dang it, it brings me back about 25 years. But if you’re looking at your offer and you’re like, Dino, I don’t understand it. I feel like I have a great offer, but nobody’s buying the second component, and the opportunity is probably for you to look at. Okay. Am I really articulating how awesome and how much value is inside of my current offer? Right.

 

That is the presentation of it. So I like to give the metaphor of when you go out to a nice restaurant and you order food, the food is the deliverable. The presentation is how good the food looks. And whether you decide you actually want to order it based on the photo on the menu. That’s a big part of it. So, again, think of that in terms of your offer. And just remember, guys, as you’re sitting here rattling your brain, trying to figure out, what can I do to actually grow my business, just remember, oftentimes the answer is wrapped around how you are communicating your value and your ability to actually help your prospects.

 

Hey, Dino Gomez here and if you enjoyed this, so be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos, and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five-star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode. Guys, we will see you in the next one. Bye.

 

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4 Offers Sold out in a Row

4 Offers Sold out in a Row

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

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>> BOOK A FREE CALL NOW <<
Transcription

In today’s episode, we’re going to be breaking down how we have sold out the last four offers we have made for our online coaching business. And I’m going to be breaking down what I believe to be the biggest element to that success so that you can replicate this in your online business. Let’s dive into it, guys.

 

This is a story of all about who am I. Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1.

 

All right, guys, let’s dive right into this one. It’s 08:41 A.M. on a Thursday. When I’m recording this. Whatever day of the week you are listening to this, I hope that you guys make it a great day. But here’s what we’re diving into today, guys. We have sold out the last four offers that we have made online for our coaching business, and I’m going to be breaking down what is the biggest element to that success so that you can replicate this inside of your business. The biggest element that I would attribute selling out four consecutive offers to is our ability to remain dynamic, to remain flexible with circumstances, all right? Because here’s the thing about the online business model today, is that there are a lot of factors that go into the equation of how successful you are, how many clients you sign, how much revenue you produce, all of the above, all right? Because things happen outside of what you have planned. For example, we were hosting a mini workshop. We use mini workshops as a way to enroll clients. I’ve had WiFi go out on me before. I’ve had audio shut off on me before.

 

We have had web pages fail on us and all of a sudden aren’t live when we need them to be live, so people can purchase and sign up and so forth. Just every imaginable circumstance in terms of things that can go wrong, plan for them to go wrong. That’s what I have learned. Plan for them to go wrong. And the real skill set here, though, is learning how to be calm amongst the craziness, amongst the chaos, all right? And so it’s not hoping and wishing for calm waters. It’s building the skill set to be a very talented sailor or captain when the waters are rough. All right? And that is a big part of entrepreneurship and is a big part of growing your online business. So I want to talk to you guys about how we have a couple of things that we did, a few examples of what we did in scenarios where things weren’t going exactly right. All right? So there has been scenarios in the past when I was getting started running live virtual events such as mini workshops. I remember that I was super nervous for one of the very first presentations, which is pretty normal, right?

 

And I was good through the presenting of the material. But when it came time to make an offer, I got a little bit nervous in the presentation of the offer. I wasn’t necessarily articulating myself well, I was kind of rushing through it, all of those types of things. All right? Now, the offer I did not present the offer in the manner in which I had hoped, in the manner in which I had practiced, in the manner in which I envisioned. It wasn’t smooth. It was not smooth. Now, we still had conversions, all right? This is one of the reasons we just love mini workshops, is if you set up the presentation correctly of the mini workshop, if you have certain things aligned, you are still going to convert. So at the end of the day, this still 100% works, even if you’re not the best presenter. However, I’m always looking to get better at, obviously, how many the percentage of attendees to a live virtual training and how many actually convert into the core offer. So I do my pitch. It’s not the greatest one, guys. Guess what? That happens, right? Massive learning lesson. And again, you just get better with repetition.

 

And so I recognized afterwards, I was like, that was not the best pitch I have ever made, all right? And so at that point, I can just go, wow, that sucked. And I could have been emotionally or whatever, I could have let that bother me, but I was like, man, that was terrible. Dino and then I asked myself a very important question, which is, what can I do moving forward? What can I do from this point onwards? Right? And that’s a big question that I think a lot of entrepreneurs, even ones that are very experienced, forget to ask themselves, because when things go a little bit wrong, you still have options, all right? So you are still 100% in control of your emotions and how you respond to said event, all right? And so I sat there and I asked myself, okay, what can I do? Because that pitch, the delivery of my pitch, wasn’t fantastic, so what can I do from here? So I thought about it, and then I remember hearing another entrepreneur online talk about how you can always re record the pitch. And I was like, that’s something I could do.

 

So right afterwards, I sit down at my computer and I go ahead and I record, just me, the actual offer. I record it again. So I’m no longer in a live scenario with live attendees. I just re recorded the offer. I tell all the stories I need to, I make all the main points, I explain how you can enroll and all the different things. And so I go through the offer and the pitch. The delivery of the offer, in terms of the articulation of the value, was much better afterwards, right? I kind of calmed down a little bit. So re recorded it, offer came out amazing. So then when I was going to put together the replay page, right? Anytime you do a live training, you want to record it and you want to have a replay for those that want to rewatch the training or otherwise those that could not attend live but registered so that you can get them the replay out and they can go ahead and check that out. So on the Replay page above, the first video on the Replay page is the actual workshop itself, the actual core training.

 

And so there’s that one. And so I gave that a title. I go, hey, this is the workshop on this topic. Click here to watch the replay. Underneath that first video of the replay, I had a shorter video, which was my ten minute offer, all right? The second video is me rerecording the delivery of the offer. And that’s why I labeled that. Hey, limited time special offer, right? Watch this video. And underneath that second video, which is the offer, I had a big button for people to click to enroll, all right? And so then what we did, right, is I sent out an email to everybody who registered. I go, hey, check out the replay and check out the Limited Time Special offer as well. It’s on the replay page. So we send that replay page out, and lo and behold, people that missed the workshop live or those that wanted to catch the replay to slow things down and take notes on different areas and so forth, they get. The replay page, which also contains a much more polished delivery of the core offer as the second video on the page that they could watch.

 

All right. And so after sending out the replay, we immediately saw a second wave of sales came in because we had a wave of conversions that happened live on the training, even though it was a horrible, horrible pitch or delivery of the delivery of the pitch. And then we sent out the replay. People were able to watch the replay. And again, sometimes people, even if you have a perfect delivery of your offer, sometimes people need to hear it twice, or sometimes they need to sit down with a significant other and review it together before they can make a decision. There’s different elements, but they were able to check out the actual offer again. And from there we had a second wave of conversions just from the replay, from the replay and the redo of the offer. And so biggest takeaways here, guys, that’s just one example of many. But the biggest takeaway here, guys, is that one, things are not going to go perfect for you online. There’s going to be days when you’re trying to write content it and you’re not in a writing mode. It’s going to be days when you do a live training, it doesn’t come out perfect.

 

There’s going to be days when your Internet goes out. There’s going to be days when XYZ personal things pop up in your life, and you have to attend to those. There’s going to be circumstances where things aren’t perfect. The question is, right, can you keep your head on straight? Can you keep your emotionally sound and stable? And then can you ask yourself that question, what can I do? What adjustments can I make? Because most likely when you ask yourself that question, that there is an opportunity still for you to capitalize on whatever it is you’re trying to do. So that was one example, me doing a Blotched offer in one of my very first workshops a few years ago. And the second one, this one happened more recently, where we set up another mini workshop and people were not registering for it. I thought the topic of the workshop was phenomenal. I thought a ton of people were going to be excited for it, and people were not registering. And so I was like, we were sending traffic to the registration page, but people were not registering. And so I was kind of baffled. I was like, okay, I can either get real frustrated and pissed off and that so far, this isn’t going the way I expect, or I can make adjustments.

 

And so I looked at things, and as it turned out, all it took was for me to update the headline of the registration page. And the headlines, normally the 80 20 rule of optimizing landing pages for conversions is your headline. So I go, that’s the first thing I was looking at is I go, I know that this mini workshop topic is fire. I know it’s awesome. I know people are going to love the training. But I was like, I must not be articulating how cool of a training this is going to be. So I went back to the headline on the registration page. I copy wrote it a little bit differently. I read it to myself several times. I passed it over to a few others, said, what do you think about this? Would you register for this? They go, yeah, that one sounds way better. I like that one a lot. And so, literally, without changing anything else, we’re not changing the mini workshop topic. We’re not changing the name of the mini workshop. We’re not changing the training or the dates or the times of the mini workshop. We didn’t change anything. All I changed was the headline on the registration page for the workshop to better articulate the value of this live training.

 

And then we continued our marketing. And as we sent traffic back to that exact same registration page, all of a sudden people started registering left and right, and we sold out all of the spots we had for that workshop. And the workshop was incredible. And then conversions on the back end were incredible. Everything worked out nicely, but all it was was tweaking the headline. So, again, remaining dynamic and flexible in an online environment that requires you to do so because things won’t go perfect, you may not get it right the first time. That is okay. That’s a big difference between you and your competition, is that at those moments that’s normally when people cave or when they force something to happen and what they really should be doing is making adjustments or optimizing or being more flexible with what they do. All right, so, biggest takeaways, guys, is that if you try something and it fails, try again, right? Go ahead and take a peek at it a second time and ask yourself, what can I do to make this better so that it does work? And most likely, you will come across an opportunity for you to do so, and that ultimately separates you from everyone else who gives up when things don’t go perfectly on the very first try.

 

All right, so, I hope that one was helpful, guys. In the next video or in the next podcast, I should say, we have something real special for you, so be sure to stay tuned.

 

Hey, Dino Gomez here and if you enjoyed this, so be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos, and cheat sheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this episode, we would love a five-star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode. Guys, we will see you in the next one. Bye.

 

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Let go of opinions

Let go of opinions

Written By Dino Gomez

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Transcription

It’s time to let go of other people’s opinion of you. That’s what we’re talking about today. This is a big topic. This is something that you are probably feeling or thinking on a consistent basis. Oh, my gosh. What will that other person think? Friends, family members, clients, prospects, people that don’t know me. What will they think if I post this, if I do this, if they see me on video talking about this? So let’s talk about that. Let’s dive in today.

 

Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1.

 

All right, guys, welcome back to another podcast episode for you. Today, we’re going to be talking about letting go of the opinion of others, which is one of the toughest things to do. This is something I think about. I try not to think about this. I try not to have this impact me, affect me on a daily or weekly basis. But naturally, I guess I fall into the category of empathic. So I do think about, how is this going to affect other people? Will this make somebody feel less than they are? If I talk about how well our clients are doing, is that going to make somebody else who’s not doing as well feel a certain way? Naturally, that’s kind of my personality type, so I’ve had to work really hard to kind of eliminate that and mitigate that. And so the challenge I want to propose to you today, right, a little mini task, something that can just completely change your energy and your flow for the day, is do this for a 24 hours period. Try not to let the opinion of other people dictate what you actually do say and how you live.

 

Try it out. Try it on for 24 hours. See how it feels. What does your day look like if you removed everybody and just did what you wanted to do, per se, and say what you wanted to say, per se. See how that feels. Try that look on. Walk around in it for a little bit. Start with 24 hours. All right? That is something that we can massively increase. Your engagement, your reach, your connection, that you have trust you have with prospects is speaking your truth, because nobody is like you, right? So your opinions, your thoughts, how you’re feeling, all those types of things, your emotions, those belong to you, and nobody can copy that. And so if you’re looking for one of the fastest and easiest ways to stand out from your competition, it is by speaking your truth, which is very difficult to do. So one of the top ten dying regrets when people have just a limited, finite amount of time to live and they actually hear that, like, hey, you only have a month left, is at that point in time, right? They say, I wish I would have spent less time in my life caring and or worrying about what other people think, because life is short, and ultimately, none of us are royalty, so it’s not like our names are going down in history books, so we all will be forgotten beyond immediate friends and family.

 

So when you look at the big picture, really what we’re doing on a day to day basis doesn’t in the scheme of things, if we zoom out and look at life on Earth, so to speak, in 5000, 10,000 year increment, what we do doesn’t really matter. So you might as well be yourself, have as much fun as possible, grow your business, say the things that you want to do, work with, the types of clients you want to work with, and the space you want to work. You might as well do things the way that you want to do them. As long as it is helping others, you might as well do it like that, because that’s the winning formula, right? It’s for you to be 100% fulfilled in your business and to have a profitable business doing it your way. So I’m giving you guys permission. Try it on for 24 hours. Let go of what other people think, see how it feels, strut around in it, and notice what kind of difference it makes for your energy level, for your creativity, and for the possibilities it opens up for you inside of your business.

 

All right, let’s go.

 

Hey, Dino Gomez here and if you enjoyed this, so be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos, and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five-star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode. Guys, we will see you in the next one. Bye.

 

Related Episodes:

How To Hit Your 12 Month Goals [Do This Not That]

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