secrets of coaching

Why I pay my mindset coach 16k a year

Why I pay my mindset coach 16k ayear

Written By Dino Gomez

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Transcription

Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven-figure online coaching business. And we are about to get started in 3 2 1.

 

In today’s episode, we are going to talk about something crazy. We’re going to talk about why I pay my mindset coach $16,000 per year. Let’s get into it right now. What’s going on? Dino Gomez, here it is, a gorgeous Tuesday afternoon here as I record this in beautiful San Diego, California, from the beach. And again, it’s just absolutely remarkable out. I have coffee by my side. I’m about to get in a workout. We just enrolled a new client into our mastermind. Things are good. Things are rolling. But you know what? It’s not always like that. It’s not always like that every single day. And this is precisely why I’m about to share with you guys why I pay my mindset Coach, $16,000 a year. I mean, the thought of that, if I go back in time ten years ago and that was like half my salary per se or half of what I was earning at that time, that seems ridiculous. What in the world can this person do? Are they a brain surgeon? Like, how in the world and why in the world does that compute? Does that make sense? Well, here’s why. Life, especially business, is full of ups and downs, right?

 

It doesn’t matter who you are and where you’re at in your journey. You’re going to have good days, bad days, good weeks, bad months, up and down, up and down, up and down. That’s the only constant is change and fluctuation. And thank goodness for the ups and for the downs, because there would be no perspective. Right. I like asking this question rhetorically. Right. But I ask this sometimes to clients and sometimes I ask this to others who reach out to me, friends or family, and they want to chat for a moment. Something’s going on. They’re a little bit of a rough patch, which is super normal. And the rhetorical question I always ask. Right. And this might help you depending on where you’re at in this journey, if you’re up right now, if things are going super well, that’s amazing. Keep that flow going. Keep that momentum going. But naturally, something will come along even outside of your control, that could potentially throw you off tilt for a second. Right. And here’s why this concept is so important. But the rhetorical question I always ask is, would you read a book or watch a movie where the person’s or the main character’s life was just perfect, right?

 

Think about it. Is there any movie that’s like, think about your favorite top five movies in that movie? Did the movie start with the person waking up and everything’s perfect and glamorous and it’s just perfect? They hop into their maserati and they leave their mansion and then they have a perfect day and then they come home and they do it all again and everything’s just perfect. You wouldn’t right? It’s not the hero’s journey. The hero’s journey is ups and downs and ups and downs and so forth. Every movie, every book that you read, it doesn’t matter if it’s Harry Potter in that movie, right? There’s different moments where Harry and the main characters, they face struggles and obstacles. And that literally is the entertainment value that is life, so to speak, are the ups and downs. So you might be up right now and everything can be up and we’ll talk about controlling what you can actually control and so forth. But something is going to come along because that is life and there’s an opportunity there, so to speak, for it to affect how you feel and the momentum that you feel. And so I asked that question rhetorically to individuals who are in a season of their life or in a moment of their life or in an experience of their life where they are temporarily down.

 

Because when things aren’t going your way per se, you’re essentially writing your story in that moment because nobody wants to hear that you were just handed everything to you, that everything’s been super easy, that you’ve never made mistakes, that you’ve never had struggles, that you’re just this extraordinarily lucky alien who has everything that is just perfect, right? That is not relatable, because that is not the human experience. And so I pay my mindset coach $16,000 a year because there are days when I’m not motivated and there are days when I have self doubts and there are days when or weeks when business doesn’t flow super well. And on the contrary, there’s the opposite where I wake up with way too much motivation and drink way too much coffee and everything’s going way too well and things are way too easy and so forth. But again, there’s always the different swings and so forth. And so I pay my mindset coach $16,000 per year because of a couple of things like there’s nothing greater than peace of mind and happiness. If we break down why humans do absolutely anything in their life, it almost always comes back down to we take action and we do things that we think ultimately are going to be in our best interest or our family’s best interest and are going to make ourselves or those we care about happier.

 

If you ask somebody why they want to lose weight initially on the front end, it’s like I want to lose weight because I’ll feel more confident about how I look or summer is coming up or whatever it might be. If you ask them again, why does that matter how you look on the beach? Ultimately, it’s like, I want to be more confident. Why do you want to be more confident? Well, then I’ll be happier why do you want to be happier? Because it always comes back down to happiness. You don’t want to just grow your business to grow your business. You want to grow your business because ultimately the impact you will have on your clients gives you purpose in life and makes you feel happier and more at peace. And the profits you make allow open up other opportunities for you to take care of your family and to travel and to do amazing things that makes you happier. So it’s not that you just want to earn a certain amount of money. It’s that ultimately you think that will drive your happiness. And so I pay my mindset coach, $16,000 a year because the ROI is all over the place.

 

All right. I’ve only been working with this individual about four months now, but the direct business ROI already is over $100,000. It’s insane. I’ll give you guys a perfect example, right? Business is going super well again. We’ve had ups and downs in these past months. I’m always going to be super transparent. Every business has ups and downs. But we had some weeks where we were down and we had some really exceptional weeks and we had some great months. And we had months that were average. A month that was low average. And then another amazing month after that, and it’s going up and down and our business and things were super busy in a good way. Right? But nonetheless, I had an opportunity. I was invited to an exclusive mastermind event in New Orleans. I’ve always wanted to go to New Orleans. Has anybody here been to New Orleans? All right, let me know what to eat, what not to eat. That’s the thing I’m most concerned about is the wild food out there. I hear they eat crocodile. All right. But I’ve always wanted to go to New Orleans, all right? And boom, it’s presented.

 

This opportunity is presented to me on a silver platter to go to New Orleans where I want to go. I’m invited to an exclusive mastermind event. It’s not open to the public. It’s an inner circle. There’s no expenses involved beyond just paying for your food and board. In this mansion, we’re all going to be splitting the cost of the mansion and the food. And then we’re going to spend three days and we’re all going to share everything that we all know about anything and everything to help one another. What a dream scenario. An opportunity in a city I’ve always wanted to go to like that’s on my bucket list. And when the opportunity was initially presented to me, my first initial reaction was, things are too busy right now in business and in my personal life. And this is probably not the right time for it. Those were my initial thoughts. That is a limiting belief, all right? A limiting belief because I was thinking, I’m going to lose business opportunities, I’m going to lose other opportunities. If I carve out time to go to this Mastermind event. So sat down with my Mindset Coach, and I was like, what are your thoughts on this scenario?

 

Being invited to an exclusive Mastermind event with other amazing, positive, incredible impact, changing entrepreneurs in, like a bucket list city of New Orleans. What do you think about this? I’m really busy right now, as you know. What are your thoughts? And the response was, oh, my gosh, that’s incredible. Absolutely. And why wouldn’t you do that, Dino? And why are you telling yourself there’s not enough time for that? Do you know how many breakthroughs could happen from this going to this Mastermind event? You could come home with several new clients. You could come home with partnerships that are going to make you hundreds of thousands of dollars. You could come home with opportunities that produce millions of dollars. Right? You’re going to be in this room of influencers and other incredible individuals. Why wouldn’t you do this? None of those thoughts somehow crossed my mind. I was just sitting here looking at my to do list and things, and I was like, no, I don’t have the time to do it. Right? It’s little things like that, right? That is why I pay my Mindset Coach $16,000 a year is because life can be tricky, it can be complicated, and we’re just one perspective.

 

But as soon as that different frame was presented to me, I was like, this is the easiest decision in the world. Of course I’m going it’s a business expense. I get to write off the entire trip. I get to meet a ton of incredible people and make incredible partnerships. There could be client opportunities. I might become a client of theirs. I might be able to refer them business. We’re just going to have a ton of fun. And we’re going to explore the city and go out and enjoy food and drinks and different things. I was like, why wouldn’t I do that? When it was presented to me in that lens, I was like, this is the easiest decision ever. But I did not see that opportunity. Because sometimes the opportunity, you’re so close to it, you can’t see it. Who here has lost their iPhone and it’s in their hand, right? This happens all the time. So this is precisely why I pay my Mindset Coach $16,000 a year, even if it was just that one piece of advice and I never spoke to them again. That already is an ROI. Because just from agreeing to go to this exclusive, invite only Mastermind event, one of the individuals that’s hosting the event reached out to me and I was like, oh, my gosh, we are so excited that you are coming to this event.

 

And we started chatting. We made small chat. We got to know each other better. A friendship kind of broke out online. And then real quickly, they’re like, oh, my gosh, I love what you’re doing. I didn’t realize you were doing that. That sounds amazing. Can I spotlight you to my audience of 50,000 people before the Mastermind event? Can I put you in front of my audience of 50,000 people? That relationship, that opportunity. Those things wouldn’t have happened if I did not say yes to this Mastermind event because I thought I was too busy to take just three days off. And I have been working real hard. I absolutely deserve three days off. And it’s for the purpose of gaining knowledge, connections and experiences that will better serve clients and will also help grow our business. Why wouldn’t I do that? I did not see that opportunity. Right. So that is one example precisely why I pay my Mindset Coach $16,000 a year. But beyond that, my health is tremendous. Now, from where it was just even six months ago, I’m in the best shape of my life. I’m in the best shape. I’m about to turn 35.

 

I haven’t been in this good of shape since I was like 22 years old. All of these little things compound, right? And one of the major things I’ve learned is that your business is not separate from your personal life. I’ll say that again, your business is not separate from your personal life. Sometimes the best business advice someone can give you is to clean up your personal life, get your health in order, get your mindset in order, get your relationships in order, clean up your work environment, clean up your house. Don’t have it, be a mess. All these things are energetically going to change your performance, how you think, how you feel, how you act like all of these things. So sometimes the best business advice you can get is not based on strategy whatsoever. Most of your success comes down to your mindset and just how you view different opportunities and how you position yourself to get the support that you need to make the right decision. So when I first hired this Mindset Coach for a lot of people, they would be like, that doesn’t seem like a very great financial investment. I think it’s absolutely the best investment ever.

 

Because I’m always inside of my mind because I’m me. Right. So literally, this is an investment that is changing how I feel every second of the day. What amount of money is it worth? There’s nothing else that I could have invested in that’s going to change how I feel every second of the day. Because as long as I have control of my mindset and my perception of life and different things, then it’s always affecting every second of every single day. As long as I understand that opportunity exists now, you have that opportunity as well. Right again, mindset is hugely important. This is why I invest in it. This is why I also invest in having a world-class Mindset coach for our clients in seven-figure visionary is because oftentimes the best piece of advice you can get has nothing to do with the strategy. It has to do with your perception of your limitations. And in this example of the mastermind event in New Orleans, I had limiting beliefs around my availability and I almost passed up a massive opportunity. And so the lesson here, right, don’t undervalue your mindset, your energetics, how you feel, how you think, who you surround yourself with, your environment, the little things you do every single day.

 

All of this creates momentum, forward, or backwards. Life will hit you over the head. You will have difficult weeks, months or years. Right? But all of that is necessary to give you the perspective for those slow months where everything is going really, really well. And that’s something I can rant and rave about forever because I think the industry is just full of it with all this being flow, being flow, being flow. Because I see that and hear that constantly at this point in time, I’m like everybody’s talking about how easy it is. And it’s really a sad thing to be honest because it literally cannot always be easy. Billionaires Lose Sleep over what? Billionaires lose more sleep over money than you do about your financial situation. Why? Because when you have billions of dollars, everybody is looking to take money from you and taxes are extremely high. And if you let money sit in the bank, you basically lose a chunk of that value to inflation. All these different things. This is why billionaires are always having to invest. You have to be even more strategic and even more strategic with your money when you have that volume of money.

 

So again, it doesn’t matter where you are at in your life or your circumstances or your financial situation or anything else, right? There are always going to be fights that need to be fought. And it normally starts in your mind. So yes, it can be easy. And it will be easy when you embrace the times when it is not easy and you need that perspective and you oftentimes need somebody else that can help you through those particular moments. And so I highly recommend a mindset coach, particularly for that reason, because yes, flow is great. Flow is amazing and it can be easy. But guess what? There is a fight to create the flow. So again, I run my business. I run my business based on seasons. Because of this concept, I have two seasons per year. We’re in a growth season where we particularly sign a bunch of clients, grow the business, two seasons where we scale the business, put systems in place. Otherwise, I rest a little bit more and take care of my mindset and my well being and travel and do those types of things. But the reason I’ve designed my business based around seasons is because, yes, there are flow seasons, but there are also seasons for recovery.

 

And sometimes recovery seasons are when more challenging things might be happening in your life that are outside of business that you cannot control per se. And so that is what I have for you guys today. That is why you need to protect your mind. Be very careful who you surround yourself with and recognize that there are seasons to life and so whether you’re up or you’re down, so to speak, be grateful for it. That’s the main thing. Be grateful for it because it’s going to give you the perspective, it’s going to give you the story and so as long as you view it as okay, I’m creating the story right now, then you can relate to others. You can actually use that from a marketing standpoint and you could better serve your clients because they are also human and they will experience the down seasons. All right, so that’s it for this episode, guys. We will see you in the next one.

 

Hey Dino Gomez here and if you enjoyed this, so be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos, and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode. Guys, we will see you in the next one. Bye.

 

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Why do they have better results

Why do they have better results

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

Transcription

Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1.

 

Have you ever thought to yourself, how in the world do they have better results than me? I’m so much better at XYZ than them.

 

How are they beating me? This is not fair. I have heard this and I see this online and on social media consistently. And I’m going to break this down. Why?

 

This is actually the best opportunity in the world for you. If you ever feel like and are thinking to yourself, how do they have that result when I deserve that result more, here’s precisely what you should do. Let’s get into it. It was interesting. I was talking to a client the other day and they’re doing really well.

 

And so they were curious. They’re like, do you know, how is that other person doing better than me?

 

Using power questions to help our clients work through different things? Because ultimately, normally the answer exists within you. You just haven’t asked yourself the right questions or taken the right frame on a particular situation. So they asked me the question, do you know, how are they doing better than me? What are they doing?

 

I feel like I’m personally stronger at this particular thing than they are, but they have the results that I desire. I like my progress, but they have the results that I desire. What’s the difference now? That is a normal human thought process and or emotion initially until you understand conceptually the opportunity here. All right, so if you’re looking around and this often happens with newer entrepreneurs, maybe you’ve been in the space a year, maybe two years, and then somebody comes into the space and they’ve been online for like two months, and all of a sudden they have the results that you want in two months.

 

And you’re like, how did that happen? I’ve been grinding at this for two years. They’ve been online for two months. They have the results that I want, and I have more experience than them having been here for two years, how is this even possible? And so forth.

 

And normally when that happens, that’s like a negative state of energy. That’s a comparison which you do not ever want to do. It is normal. We all do it right. But you want to catch yourself when that happens.

 

Like you want to snap your fingers and be like, no, not comparing myself to someone else, right? Only compare yourself to yourself because everybody has different resources, different previous experiences and different life scenarios and so forth. For example, somebody could have been a sales rep for ten years and you’re wondering, how do they just start their online business? And they’ve already closed so many clients, they might have just started their online business. But for ten years, they were practicing the art of sales.

 

So it’s going to be easy for them to close clients. They’ve been doing this actually over ten years. And you’ve actually only been doing this two years. Right. But you don’t look at the backstory, you don’t look at resources that they have that you might not have.

 

There’s all these different factors. Right. So you have your advantages as well. With every perceived disadvantage. There is an advantage.

 

But that’s one reason why. All right. Now when you find yourself going, how do they have the results that I want? And I feel like I am better than them. When you say that to yourself, catch yourself, snap your fingers, and then just be like, good.

 

Now I’m ready to actually play at my full potential because when you say they have the results that I want, but I am better than them at a particular craft. What you are saying essentially is that I have the ability to outperform them and get even better results than them. I’ve just decided not to play the game yet. That is the opportunity there from a mindset perspective. Because you are literally affirming that to yourself.

 

Right. Why do they have better results than you? Probably if they’re not as good at the craft, whatever that might be, they probably have better results because they’re implementing better than you are at that craft. Right. And so you’re playing at 10%, they’re playing at 70%.

 

If you actually played at 100%, you would probably smash them. Right. This is an opportunity. Whenever you feel that way, rather than get upset or frustrated or confused or anything else, just be like, good.

 

I’m not even playing at my max. I’m not even going full speed. And I need to identify why. That’s the next question. Why am I not playing at 100%?

 

What do I need to change so that I play at 100% so that I get the results that obviously the market always tells like, this speaks the truth. So as long as you find a way to play, you’re 100% and you truly are better than them at the craft you say that you’re discussing, then you will ultimately come out on top. That’s it. So it’s an opportunity. It is an opportunity.

 

And so again, rhetorically, I was speaking to this client and they’re like, no, I know I’m better at them than this. I just don’t understand, like, why I’m not getting the results. They’re simple. If they’re not as good as you know, they’re just implementing more, they’re taking more imperfect action. That’s really essentially it you can be the best basketball player in the world.

 

Leave it to me to go to a sports example. Right. But you can be the best basketball player in the world. But if you don’t shoot the ball, you’re not going to score any points. Therefore, somebody who’s a terrible basketball player, if they come on the court and they take 100 shots.

 

One of them is probably going to go in. They’ll have two points. You’ll have zero. That’s just it, right? So next time you feel that way, right, helping you overcome a limiting belief, it’s just that you’re not accessing your full potential and you’re probably not taking the right action and it’s probably this your mindset and I know it’s your mindset because we’re discussing this again.

 

I wanted to follow this one up to the previous episode of why I pay my mindset coach $16,000 a year. It’s for this precise reason, right? Obviously, for sure there’s going to be something on the strategy and implementation side, but it’s probably that their mindset is stronger than yours around a particular topic in this moment in time, not forever, but in this moment of time. And therefore that is why you are better than them. But they are getting better results than you, right?

 

So it’s your mindset, right? And so think about that one for a moment. Sit down with that one for a moment. Ask yourself take out a pen and paper and write down and ask yourself where am I not showing up 100%? Because that’s most likely.

 

And why am I not showing up 100%? Tackle those things. You will begin to show up 100%. It’s only a matter of time before you will pass the individual who you are more talented than in this regard. All right, so short episode one to get that one out because I think that one is so fascinating by mere concept of you asking that question.

 

It is a mindset related issue. Why are they getting better results than me if I am more talented? That’s a mindset issue. And so it might not seem like it, but it’s precisely what that is. All right, so hope this was helpful, guys.

 

We will see you in the next episode.

 

Hey Dino Gomez here and if you enjoyed this, so be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode. Guys, we will see you in the next one. Bye.

 

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Be thankful it is hard

Be Thankful it is Hard

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

Transcription

Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1.

In today’s episode, guys, I want to just say this be thankful that it is hard. Whatever you are experiencing, whatever you are going through in life, wherever things are at inside of your business, if you’re going through a season where it is challenging, be thankful that it is challenging. Let me break this one down for you and what my thoughts are on this because I think this is a good reframe and I think it’ll serve you massively. So let’s dive into it. Be thankful that it is hard. What is going on? Visionaries. Dino Gomez here, super excited for today’s training. It’s a beautiful day out in Southern California. I hope it is beautiful wherever you are as well. And trust me, it is beautiful wherever you are as well, right? Whether it’s snowing and blizarding or whatever, there’s something cool about that as well. I lived in Colorado for a few years and I very much enjoyed these seasons. And so there’s always something cool about that. But yeah, today I want to talk about this. Guys, we’re humans. Interesting discovery. Do you know we’re humans? You are human. If you didn’t know that, you are.

And there’s the first enlightening thing I will share with you today. I’m just joking, obviously. But yeah, you’re human and so you are emotional. You’re an emotional creature. And naturally you have to have perspective. You’re going to have different emotions. You’re going to have tougher days. You’re going to have bad days, bad weeks, maybe a tough month, maybe a tough year. And this can be in your personal life. It could be in your business, it could be in the combination. It can be all of the things. But here’s a reframe that I like. When something is challenging for me in that moment or that season is, I try and remind myself to be thankful that it is hard. Why would you be thankful that it is hard? Why would you want to look at it in that manner and in that light? Because when something is challenging and difficult, it’s an opportunity. It’s an opportunity for you to differentiate yourself from everyone else. Who wants a pity party? Sometimes we’re so caught up in the moment, in the challenges, we’re just like, why me? Why now? Why does it have to be like this? But really, it’s just a massive opportunity.

And with understanding perspective, you would not be able to enjoy flow and having things be seamlessly easy and everything is clicking. And we’ve also who here has experienced that right? All of a sudden, gosh, I’m on fire right now because I have all the amazing energy. I’m sleeping well, all my relationships are awesome. And all this is awesome and business is crushing it and this is amazing. And just money’s coming out of nowhere and bank account is filling up and all of these cool things can be happening for you. You would not be able to enjoy that experience if you haven’t experienced hardships. Otherwise, there would be no perspective. That would just be your norm. That would just be your norm, and you wouldn’t be able to go really? Soak it up because when that’s day in, day out, then you actually end up losing perspective. And normally you end up losing appreciation for the flow because you’re just used to it. And so this is actually why a lot of people roller coaster and go up and down is because when something becomes too easy for you or there’s too much flow, if there’s not enough gratitude with that flow, then you end up in one way, shape or form self sabotaging, whether or not you recognize it.

What do you mean by self sabotage? Well, oftentimes you will have a record setting month followed by an average month or a less than average month the following month. Oftentimes it’s a time delay. So you might have a record setting month in business. All right? And then two months later you have a way below average month. Why did that happen? Well, you had a record setting month, then all of a sudden you said, hey, we just had a really killer month. And you know what? I deserve to take some extra time off. I don’t really think we need to send daily emails right now. I don’t really think we need to launch new ads. I don’t really think we need to do all the things that we were doing that allowed us to have a record setting month. So you start to take your foot off the gas, all right? And then the time delay kicks in. So it’s not like it happens overnight. And then all of a sudden your business crashes. No, you just stop doing the things that were working. And so things start to slow down. And then two or three months later, all of a sudden you had a bad month or an average month, and you wonder, Why did that happen?

And it’s because you stopped doing the things that allowed you to have the record setting month. It’s like going to the gym every single day. You get super fit and then you go, you know what? I deserve a burger. I deserve this new weekly routine where we order food a couple of times a week.

I did that. I’m not going to lie, I did that during the pandemic. I gained like 3 or 4lb. And I justify to myself, now there’s a global pandemic going on here. And you know what? It’s funny. I think it’s funny in retrospect. I also told myself, you’re supporting small businesses. I was like, It’s okay if we order food unhealthy food to be delivered like three times per week. And normally, normally I eat super clean and healthy for all of my meals. But I was like, you know what? Pandemic’s going on. Business is crushing it. You know what we can’t go out to eat. So might as well just order food and we’ll just make sure it’s from small family owned businesses. So that way we’re still stimulating the economy so that we can justify it there. And so I think talking to a lot of people, a lot of people seem to have gained some weight during the heart of the pandemic and so forth. And then all of a sudden I was like, okay, that was enough of that. Like, let me go get shredded again and eat healthy. And I wasn’t feeling as energetic as when I eat clean.

And so then I quickly got back into my routine and of eating healthy and started feeling much better again. But again, that’s what happens, though, is you take your foot off the gas for a little bit, you start to justify. And then I didn’t gain 3 or 4lb or whatever it was. I didn’t gain that in a week. It happened over the course of like four or five months, right? Slowly but surely, all of that Thai food I was ordering and all of those carbs start adding up. So it happens over time. So that can happen in your business. So when something is challenging, when you are in that season, in that moment of things being challenging, right? One of the best things you can do is give yourself perspective and say, this is awesome and epic because it is an opportunity for me to power through and it is going to build character.

And here’s another cool thing that you can do.Start journaling when you are in the middle of it. Journal. I’m a huge fan of consistently journaling. And I’m trying to do a better job of doing that consistently.

But one of the best things you can do when you’re in the middle of a storm is to Journal. Here’s what I’m experiencing. Here’s how I’m feeling. Here are the actions and behaviors I have. Journal all that because now you have an opportunity and you’re building a story that you can recall upon that you can tell. All right. And stories are so critical, right. And this is how you relate to people, because everybody has had difficult experiences in their life and everybody will go through difficult experiences in their life. And everybody at some point in time is going to lose a family member or a friend or something else. We’re humans, right? So we’re not going to be on Earth forever. So we’re all going to experience these hardships. So it’s consistent through life. It’s coming in the future as well. But if we can sit down and Journal in that moment, then we have the ability to use that as a story and to go back and help others with our ability to relate to them when they’re going through a hardship. And so that’s another amazing exercise for you. But be thankful if you’re in the middle of it, all right, you will break out of it.

Remind yourself of all the other difficult things that you have gone through in your life and that made it out through. And you’ll be like, hey, it’s just another one of those things. I made it out last time. I’ll make it out again. But Journal about it. Be thankful. It’s difficult. It’ll allow you to enjoy the good times ahead and things can change on a dime. And so all of a sudden you might think everything is just the ship is sinking, and then it’s fine, like two days later. And so with twelve years of online experience, I can say that that has happened to me so many times in the course of twelve years. And having run an agency, we would lose a big account. They would go, we want to bring this in house now. We’ve grown too big. And so we need to hire somebody in house. And again, they loved our marketing. They normally always offered the gig to us. They said, hey, do you guys want to work in house with us? But I’m always like, no, I like working from home, making my own schedule. We part ways with them, but then we lose a big account.

For a moment, I’m like, oh, crap, this sucks, right? We just lost this amazing client, this big retainer, and I think the world is going to end. And my mind races and I play all the what if games and all the things. And then a week later, we’ve landed an account that’s just as big, if not bigger, and everything is fine again. And so that happened over and over. So initially, if you’re new to this entrepreneurial space, when something goes wrong for the first time, you will panic and freak out. And as you build your muscle endurance in this game of entrepreneurship, then it takes a lot more to throw you off tilt. Now something can break for a second and I just go, okay, I’m used to putting out fires. All right, let me handle this. As an example it just so happened that we had two of our team members. One of them got covid. The other one had what seemingly was their house burned down in a fire. And all of this happened within a two week period. And so we were down two very critical staff members, like, at the exact same moment.

So all of a sudden it’s like, oh, my gosh, there’s so much pressure. I have to do so much extra work to make up for this. And other team members have to fill another slack and so forth because we’re short two critical members. One of them has covid, the other one’s house just burnt down. Seemingly. Thank God it didn’t end up burning down but it was a situation for a couple of weeks and it seemed like why couldn’t this have been spread out more? But it’s just so happened it happened all at once and that’s just how it goes and nonetheless I didn’t freak out. I was like, yeah this happens and all of a sudden two weeks later they’re both back, both healthy, both houses are fine, they’re good to go and everything’s fine and so that will happen in different facets in your business and in life and just know be thankful that it’s hard. You’re building your strength, you’re stretching, you’re growing. It becomes helping you to be more relatable so you can help others through challenging things and it allows you to enjoy the seasons where things are all flowing and everything is nice.

So that’s it for this episode, guys. I hope that is helpful. We will see you guys in the next one.

Hey Dino, Gomez here and if you enjoyed this, so be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode. Guys, we will see you in the next one. Bye.

 

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Double down on success

Double down on success

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

Transcription

Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1.

In today’s episode, we are going to talk about doubling down on success and how to be more consistent, which is one of the most difficult things to do. This is going to be a great episode, guys. Let’s dive into all right, guys. So at the time of this recording, it is Sunday here. And no matter what day of the week, you are listening to this. Happy Monday, Tuesday, Wednesday, Thursday, Friday, Saturday or Sunday to you hope it’s just going to be a killer and amazing day for you. I want to talk about something really interesting concept I heard recently, and it makes complete sense because I was reflecting on it myself. But the topic here is how to double down on your success to grow your business. Right. So here’s what often happens is that you have different strengths and weaknesses. And this is something that we work on quite a bit with our clients is helping them to self identify what are their strengths and weaknesses so that they can leverage more of what they are good at and then simultaneously in their free time, work on developing around the areas where they might consider themselves to be a little bit weaker.

And this is such an important one because here’s where I think this gets really interesting conceptually is that let’s just say you are a really good email marketer. Like you’re great at writing emails, engaging emails. You have a high open rate, a high click through rate. People love your emails. They look forward to your emails. That might be a strong suit, a strength that you have. All right. You could also be a great copywriter. You could be great at sales. You might be very charismatic and you’re great on video. There’s all these different skill sets that you can have. You might be just a great coach that’s very relatable to your clients. And you’re able to explain things conceptually to your clients where they’re able to understand more difficult concepts because you’re able to maybe articulate and explain those difficult concepts better than others would be able to. There’s all these different skill set that you can have. Now, here’s where it’s interesting is whatever you are naturally strong at whatever is a strength for you, you should be doing more of that because you have an unfair advantage there. All right. So guess what?

If you’re really good at sales, what you should probably be doing is more sales because you have an unfair advantage there. Right? A lot of people are not afraid to sell. Some people are just average at sales. If you have a very high industry close rate, you should be doing more sales. And raising your prices because you’re able to close clients at a premium rate and you’re able to close them consistently. Right. That’s something you should be doing more of because it’s an unfair advantage. And that kind of makes sense, right? Do more of the things wherever your unfair advantage is. Do more of that. If you’re really great on video, guess what? You should be doing more of video because a lot of people are too afraid to get on video or they’re not that exciting on video. And people don’t like watching more than 5 seconds of them. If you’re able to hold somebody’s attention for a long time on video because you’re just so entertaining and articulate and charismatic and all the things, guess what? Use that unfair advantage. Do more and more and more video because that’s your advantage. Right. It’s so interesting, this concept because what ends up happening is whatever your strengths are innately, that thing comes easy to you.

You might just be a great writer. That’s just a skill of yours, right? You’re just great at copywriting, you’re great at telling stories, and you have a lot of interesting stories that comes easy to you. And when something comes easy to us, we normally write it off we go, this is too easy. Anything that’s easy for the mind becomes boring. And so it’s not as exciting to us because it’s so easy. And so we just assume sometimes subconsciously that like, hey, everybody is a good writer, or hey, I would imagine everybody has an 80% close rate. Sales has always been easy for me, and it’s not for everybody. Everybody has their strengths and weaknesses. And so because our one strength area of strength comes easy to us, what tends to happen sometimes is that we stop doing it because we go, oh, let me just go learn this new fancy cool thing because I’m unfamiliar with that and we stopped doing the thing that is our unfair advantage when we should be doubling down on doing it just because it comes so easy to us. Right? So if you’re wondering what’s a really fast and easy way to grow your business, we’ll find out what your strengths are and then do more of that because that’s your unfair advantage.

 

And it might be super easy for you. It might even be kind of boring for you because it comes so naturally to you. But that’s your unfair advantage. So why not have an easy way to grow your business, right? Oftentimes we try to over complicate things. It can be as easy as that. Hey, I’m really good at sales. You know what I’m going to do? I’m going to take more sales calls and we’re going to raise our prices because we’re so good at closing. Right. And so that I just find super interesting. And so, again, as a reminder, if you’re sitting here trying to figure out what’s a fast way for me to grow my business. Figure out what your strengths are, start doing. Doubling down on your strengths. That does not mean you do not look to develop other skill sets and other things but after you have doubled down on your strengths doing those, whatever time is left over you can put towards developing complementary skill sets that are just going to make you even more valuable in the marketplace. All right, you still want to grow in other areas but that comes after you’re doubling down on putting more time into what you’re strong around because that’s ultimately what’s going to move the needle for your business right now.

So that’s what I have for you guys today. I thought that one was super interesting. I was thinking back on that and I was like you know what, we’re not sending enough emails and we have a lot of people that say they love opening our emails and they appreciate the value that comes from our emails and they look forward to the emails and they like the stories and the emails and then every now and then I find myself falling out of the routine of writing more emails because it just comes easy to me so I’m like we don’t need more emails and it’s an unfair advantage for us. We really should be writing new emails consistently because it comes so easy to us. It is an unfair advantage so I wanted to share that with you guys there super interesting and again that’s a great way for you to quickly and easily grow your business. It does not have to be challenging. It can be easy. Alright. So hope that’s helpful guys put that into action. We’ll see you guys in the next episode.

Hey Dino, Gomez here and if you enjoyed this, so be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode. Guys, we will see you in the next one. Bye.

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Do this on a sales call to dazzle prospects

Do this on a sales call to dazzle prospects

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

Transcription

Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1.

In today’s episode, we’re going to be talking about how to add value on a sales call that is going to build massive, massive connection with your prospect and really position you as the authority in the marketplace, which allows your prospect then to see what it would be like to work with you. And you’ll notice how much easier it is to have a great connection and to give your prospect the opportunity to make the right decision to work with you if it’s a good fit for both parties. Let’s dive into this.

Alright, guys, hope you’re doing amazing.

Dino Gomez here, and it’s really awesome. This past month, we did exceptionally well in cash collected as well as revenue we had. Let’s see, of all of the clients that joined in the past 30 days, all of them except one were pay in full, which is awesome. Just dream clients, incredible individuals. We’re excited to work with them. They’re excited to work with us. Just really cool. And so I took a bunch of those calls and I like to take calls. I enjoy sales. I enjoy connecting with our clients, especially if we’re going to be working with them for six months, like really getting a chance to know them before they come on board. And it actually just fosters having a great relationship with them as well because obviously they’re going to be working with me and the other coaches and so forth. And so we get to know them from the very start as they come in. And so one of the things I love to do on an enrollment call, so to speak, is add value. I like to add value on the call so that even if the prospect goes, you know what?

This isn’t the right fit for me. They still go, I’m glad I took that call. That was valuable to me to sit down and speak with the seven figure visionary team, whether that’s me or someone else on our team, because that was helpful, what they explained to me on that call. And so we like to add value on our sales calls. We have a lot of clients that join because they’re appreciative of that. We’re not just sitting there ramming our service down their throat, so to speak. Instead, we’re building connection with them. We’re really understanding what problems they have, where they need support. And if they’re right fit based on their problematic areas and we know that we can help them with those areas, then we go ahead and present our offer, and then they decide if they like our offer and want to join. And through the sales process, I was talking with a prospect a week ago. And before the call, I went through her social media. All right, so I’m doing a little research prior to even speaking with her to kind of get a sense of her niche and the area that she’s working in and these different types of things.

And she has a great social media presence and a bunch of followers on Facebook. She’s kind of like an influencer, so to speak. And I was like, okay, she looks incredible. So I’m really curious what she’s looking for help on help with now, one of the things I did notice, and this only took me guys about five minutes to do. But I do have a keen eye for this, just having worked with thousands of clients and being able to look through marketing with that level of experience. So one of the things I noticed is that in the last 45 days, she hadn’t made a single public offer that I could see on social media. So she was posting almost every single day, and it was valuable content. She was doing podcasts, and she was doing Facebook lives, and she was sharing client testimonials, and she’s doing different things. But in about a month and a half, I did not see a direct offer where she said, hey, come work with me for these reasons, here’s what to do. If you want to book a call with me or if you want to learn about our program or last chance to join our program for this cohort or whatever it is, right?

I didn’t see any of that in about 45 days of going through her content. Again, I did all this in about five minutes. So on the call, I was speaking with her and I was like, hey, what’s going on? And she’s like, Historically, what always happens in the time of the recording? We’re just now starting February. And she’s like, Historically, December and January have always in about four or five years of me running my business, they’ve always been bad months for me. And she’s like, there’s a few reasons for that. She’s like, One, these are always are not my favorite times of the year. And so she’s like, kind of that affects me emotionally, and I don’t show up as much and so forth. But she’s like, Otherwise, I’m always in a different coaching program. I’ve had so many different mentors. We haven’t been able to pinpoint. Nobody has been able to pinpoint why a sales drop through December and January for me. And she’s like, the rest of the year, it’s good. So she’s like, I want to fix that. And simultaneously the rest of the year, obviously, I want our numbers to increase there and our impact to increase there as well.

So I just want everything to improve, especially figuring out what’s wrong with January and February. And then, I’m sorry, December and January. And then I also want to make the rest of the month that much bigger. I was like, awesome, okay? I was like, do you have any reason or any like, why do you think these months are historically slow for you? Right? And she again, couldn’t really look at it. And this is why everybody needs a coach. This is why I have coaches is sometimes we’re just so close to something that we can’t see it, right? And so she’s like, I don’t understand. I show up every single day, even in December and January, and I post and I do all these things, and we just don’t have sales come in. I go, well, I looked through your social media and I said I didn’t see you make an offer at all in December. And I didn’t really see many offers if maybe one in January. So there was a 45 day window where you did not have anything for sale, so to speak. So it’s like people couldn’t have even bought because there was no opportunity for them to buy.

And she’s like, oh, my gosh. We pulled up her social media and looked at it again. She’s like, are you sure? I thought for sure at least once a week. I was saying something about our program and get in touch. And we looked at it again, and she was like, oh, my gosh, you’re right. There was just no offers out there so people can’t buy what they don’t know is for sale. And of course, with your content, you want to have a mixture of giving value and demonstrating your expertise and telling stories, building connection and offers as well. But the offers have to be in there somewhere. So I was able to see that in five minutes. Now, normally when you give value on a sales call, give value and then follow up with a question, I gave value there. And she’s like, wow, this is Rad. Like, I’ve never been on a call like this before. I can really tell you’re really good at what you do because you’re able to figure that out so quickly. And all of my other coaches, nobody could figure that out, nor would they spend the time to actually look through my social media and audit it.

And I was like, yeah, that took me five minutes to do. I was like, what else do you think I might be able to uncover for you that you’re not seeing? And do you think there’s other areas like that, that if we were to work together for six months, how many potential other opportunities exist that you’re unable to see that I could potentially pinpoint for you? And how much could that potentially grow your business by and just make life easier for you? Right? And so she was like, yeah. She’s like, absolutely right. And so she came on board, and we’re super excited to work with her. Awesome, awesome individual. But that’s what you want to do, right? Is you want to give value, but you also want to still simultaneously ask questions, because if you are giving value, there’s so many different ways that you probably can give value. Right? And that doesn’t mean that’s all you have to offer. So it’s not going to as long as you do it in this format. I was very clear. I didn’t want to say, yeah, that’s all you need to do, make more offers, and that will solve all of your problems.

That’s just not true. Right? So I gave her value, and I was like, you need to make more offers. And so I was like, that’s one piece of it. But I haven’t looked at any of the rest of your business. And so I was like, how many other things would we find together? See together, right? And so she understood how much potential other value is there. But because I demonstrated that expertise that differentiated us from everyone else in the marketplace, she’s like, this is the easiest decision ever to join. So that’s a cool one for you guys. Again, we have a lot of our prospects and our clients, they say thank you after the sales enrollment call because we build connection with them. We get to know them as an individual. And then sometimes we say, hey, we can’t help you, unfortunately, with your niche, with your position, the way you want to do things. It’s outside of our model and what we do. So you’d probably be better off with another coach who teaches the thing that you’re looking for and wanting to do it in a certain manner because we teach it and we believe in a completely different model.

Sometimes we are very straightforward like that as well, but we always like to get value, and that serves us. And so if you want sales calls to go, one of the reasons I love them is because I never feel like I’m selling anybody anything. I’m just conversating with a friend and they go, hey, this is awesome. I want more of this. And so if you want that to be the flow which leads to fantastic client relationships, then think about how can I give value on a sales call? And of course, if you’re listening to this and you want to launch your coaching business or you have an existing coaching business and you want to grow, book a call with us. Right? We’ll give you value on that call as well. And then if we’re the right fit, we can tell you about seven figure visionary, and you can decide if you like one of our packages. So there is my shameless self plug. But you got to make offers. That’s what we’re talking about. So that’s it for this episode, guys make today. Great. We’ll see you guys on the next episode.

Hey Dino, Gomez here and if you enjoyed this, so be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode. Guys, we will see you in the next one. Bye.

 

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