secrets of coaching

How to Raise your Prices

How to Raise your Prices

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

Transcription

In today’s episode, we’re going to talk about how to raise your prices without losing customers. Let’s go.

Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven-figure online coaching business. And we are about to get started in 3 2 1.

All right, guys, it is 07:00 A.m. I have a few moments here before I lead a mastermind call for the seven-figure visionaries. Today, we’re going over copywriting techniques and strategies on that particular call, but I want to talk to you guys today first and foremost, about how to raise your prices without losing clients. All right? And so I’m going to tell you guys a quick story. If I go way back in time, and this was three years ago, four years ago, I joined a program, and my coach said to me at the time, I was charging $500 for an online course. And it was more a course at that point in time rather than like, a mastermind rather than an actual coaching program. I would call it more of a course. Most of it was done in the format of going through the video training with a Facebook group. So there weren’t, like, one on one calls. They weren’t like, group coaching calls or support calls. It was really just video training and asking questions in the Facebook group. That was the format. Low ticket, $500. So that was like, the format, and dove into this program because I wanted to raise my prices.

I wanted to create a better program. I wanted to become more profitable. One of the very first things that my coach said is, hey, you need to raise your prices to $3,000. And it was very finite. Like, it has to be $3,000. And here is why. The explanation was if you want to grow your profitability if you want to build a team, if you want to provide better support and coaching to your clients, you need more revenue. You need more profit margins to be able to do so. I looked at that, and also, it’s like if you want to actually grow and be able to have the margins to run paid ads so you can reach more people, so you can help more people, so you can become more profitable simultaneously and together, then you have to charge $3,000, because otherwise, you won’t have the margins there. I looked at this, and I was like, okay, I understand why it has to happen. That was kind of like, step one is like, okay, I understand now the economics of this, of why it has to be this way. And so then the next piece was like, the mindset piece.

What do I really think about this? So what I did from a framework perspective, right? And that’s a big leap. It wasn’t like, double your prices from 500 to 1000. It was like six x your prices, you have to be at $3,000. And so that’s a huge leap. So I was excited every time a $500 client came on board. But then to digest $3,000.06 times the price initially imposter syndrome like, no, I’m not sure if I can do this. Who’s going to want to pay $3,000? Do people even have $3,000 for a mentor or a coach? What if nobody pays? All the what-ifs, right? And when you are faced with the what-if dialogue in your mind, one of my favorite things to do is to play into it. That’s one of the easiest ways to dismantle a fear or a limiting belief that you have is to actually play into it. So if you’re asking yourself, what if this goes wrong? Continue to play it out. What if it does go wrong? Does the world stop? Does everything fall apart in your life? What would you do if you raise your prices and nobody bought?

You’d probably figure out a way to make your offer better, to add more to your offer to justify the price. You could lower your price back down. Nobody has bought at your increased price point, so nobody is going to be upset that you are dropping your prices. Like, you have a lot of options, right? You could get somebody to sell for you that’s better at sales and that can convert at that higher price point. Or you might just be getting studying sales so that you can convert at that higher price point. You have a ton of options if for some reason it didn’t work. So as I sat there and I was like, okay, $3,000, what if nobody buys? And then I was like, okay, what if nobody buys? And then I went through, what would I do in that situation? If I was just dropped into that situation and had to work my way out, would I be able to do it? I was like, Yeah, I have a ton of options. I can get better at sales. I could hire somebody that’s good at sales. I could make the offer better. I can make the service better.

In Our marketing, we could probably fine-tune to attract more of the audience and buyers who want to spend that type of money on themselves. There are so many options. I was like, Oh, I have a ton of options. If this doesn’t work, now, I can relax and actually go for it and do this right. And so the first thing after that was upgrading my offer and upgrading the program. So I went and recorded a bunch of new training modules and case studies and different things. And then I was like, okay, now we’re going to start providing twice-weekly group coaching calls. So it’s no longer a course. It’s a program where there’s going to be live coaching calls that clients can attend and get feedback, get support, have a good strategy, and have mindset stuff. So the offer increased from just being like a video training to no, now it’s the actual video training. The video training was updated. It’s even better now. There are twice-weekly live coaching calls. We also added a kick-off call, a one-on-one kick-off call. We added a one-on-one strategy call that you can use at any point in time.

So we literally made the actual offer that much stronger. And then now all of a sudden, my confidence level is raising that okay, now I felt good. That $3,000 price point would be an amazing deal. And then I looked at client results, and I was like, the client results are insane. And I started wrapping my head around that, and I was like, Okay, this would make sense from an ROI perspective as well. And so all those things happened, and then it was time to raise the price, right? And so then I decided that at this point, it was self-checkout. When you have a product that’s low ticket right under $1,000 or under $500, normally you can do self-checkout. And that’s how people would enroll. There’s not a sales conversation needed. You can actually sell high tickets at self-checkout. It just depends where you sit in the industry and where you sit with your audience if there’s enough authority built, right? I’ve seen self-checkout for $100,000 Masterminds. Like, you don’t even talk to somebody before you pay $100,000. But the individual is such a huge influencer. There’s a level of trust there.

So generally speaking, right, you do self-checkout when it’s a little bit less expensive, and you do create more opportunities for yourself if you do sales calls because people can have their questions answered and objections handled. So anyways, at $500, it was self-checkout. Now, to go into $3,000, I was like, Okay, we should actually do sales calls so we can answer people’s questions. And again, whether you should do sales calls based on your price point is based on your target audience and how much authority you have. There are different buying audiences that wouldn’t necessarily need a sales call even at a $30,000 price point because of that audience, because of who you’re speaking to. So you need to know where you sit in the marketplace. But at $3,000 to the particular audience, we were marketing to, I was like, they’re going to want to talk to somebody before they buy. So we needed to do sales calls. So that meant I needed to start making sales calls first and foremost before I actually hired a sales team member, a sales rep for our team, all right? Because first you want to prove that you can do it yourself, and then you also want to record those calls so that they can become training material for your sales rep.

They can learn your style of sales and how you answer questions about your program and your coaching. So I remember taking those first few sales calls and being nervous, because now all of a sudden, I’m, like, pitching this $3,000 program, and so I’m super nervous. And again, I had the what-if thing going through my head, but I’d already worked that out. So anytime the what if pops up, again, if you’ve already worked it out in your head, you can remind yourself, no, it would be fine. Here’s what I would do afterward, right? So, again, no matter what it is, what if I launched my coaching business? Do you know, and it doesn’t work out? Well, you tell me what if. What would you do next? Or then? Would you get better at coaching? Would you get better at sales? Would you get better at client attraction? Would you give up? Would you go get a job? What would you do? Ask yourself what if and play it out. And then the next time that pops into your head, right? I already worked that one out. I’ll deal with that when I get there. But I know that there are solutions and opportunities and other things I can do afterward, which is awesome.

Okay? So that’s what I did. I’m getting ready for that first sales call, and I’m a little bit nervous because I’m doing first-time selling at the $3,000 price point. And again, our program is now upgraded. We have a lot more than we’re bringing to the table in terms of value. And so I go through the entire offer. The person actually, purchased it on the spot. I remember I dropped the price, and they sat there, and they go, okay, and they’re thinking about it, and I’m just allowing them to think about it. And again, I’m like on pins and needles, like, what’s going to happen here? And they said yes, and they closed. And so I tried to act cool and calm and collect, and what I did next is this is a big one for you guys, is that I knew exactly how to onboard them, right? So they said yes on the call. I was, okay, let’s process your credit card. We did that. And actually, we have a cool onboarding strategy for new clients that our clients afterward turn around and use. But I was like, okay, let’s get you all on-boarded.

And boom, we get him on boarded. And his name was Doug, and I won’t forget his name because it was the first close at that new price point, right? And after the words, I’m dancing around the room, I’m, like, amazed. All these I’m just super excited, and my mind had just exploded because now I realize, wow, this entire time, we could have been charging six times as much, right? What it would have taken to generate $3,000 in revenue. It would have taken me it would have taken six clients to come in at $500 for that one $3,000 client. But now, to this day, this was about four years ago with my first ever program. To this day, I remember the gentleman’s first name. His name is Doug, and I won’t say reveal his last name, but I remember his name. I’ll never forget him because of that and because he was a client, not a customer. Now, right, at $500, it’s more like you’re a customer. At $3,000, you’re a client. So now I know him by first name. I had several one on one calls with him. He joined our program, and it was only one sale.

And what’s interesting, right as we talk about seven figure visionaries here, that’s what you need to strive for per day is if you want a million dollar business, it’s $3,000. You make $3,000 a day. A little bit under, it’s closer to like, $2,700, but essentially strive for $3,000 a day. So if you can create a coaching program that is valued or is worth right, $3,000, if that’s your price point, if you can get yourself to $3,000, then all you have to focus on is, okay, I just need to close one client per day, and I will have a $90,000 month, which is well over a seven figure run rate. You do that every single month, you’re going to make well over a million dollars in that calendar year. So now I’m like, okay, cool, this is proven. Did that a few more times. I didn’t like the next four or five sales calls. I think maybe we closed two or three out of the next five. So it’s not like a perfect close ratio. I wasn’t expecting that. But nonetheless, right. It would have taken six times as many customers to equal that one client.

And now I knew him by first name, and now I got to develop a relationship with them. And now they got a way more support that they needed to get better results. It created this win win situation. They were super happy with the level of support in the program because it was getting them to where they wanted to be. I was super happy. And now I was able to hire team members to provide even more support and expertise and even more one on one calls and even more group coaching calls, and everything started to explode. And so if you’re asking yourself, do.

You know, how do I raise my prices?

Oh, my gosh. I think if I started out as a coach right now, or you already have a coaching business, I want to raise my prices to ten grand or whatever it might be. If you’re wondering if you can do that, first think about number one. How do I upgrade my offer to justify that higher price tag? What would need to change? Or is everything already set? You could be under pricing yourself. Do I need to change anything? And what I recommend doing is stacking the deck. So in other words, make yourself so confident in your offer right that confidence radiates from you in terms of the value. That the value exchange that you’re providing to the market. So if you need to stack on ten oneonone calls to feel confident raising your prices, do so. Stack ten one on one calls on and sell at the higher price point. And with extreme confidence that this is a screaming deal, do that. Get yourself energetically, super excited and confident to sell at the higher price point. Upgrade your program if you need to. Add in more coaching calls and support and then raise your prices.

And when that little bit of self doubt kicks in, just remember this when you say to yourself what if, play it out. What if? And what would you do if things went terribly wrong and you’ll see that it probably isn’t as terrible as you expected. So the lesson here, guys, is number one, this is how you raise your prices. But then number two, play the what if out. And when you do, you realize you have a lot more to gain than you do to lose. If you go for it, whatever that might be in your business and in your life, things that you want, all right? Go after it. Because the what if it goes wrong is normally very minimal compared to the what if it actually works normally, that’s absolutely massive.

Hey Dino, Gomez here and if you enjoyed this, so be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode. Guys, we will see you in the next one. Bye.

 

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4 Words Changed an Industry

4 Words Changed an Industry

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

Transcription

Four words changed a billion-dollar industry. Four words. Alright, this is called and the strategy, the marketing strategy here is how to deposition your competition. Four words literally changed a billion-dollar industry. I’m going to tell you what bud light did to absolutely change the beer game forever. Let’s dive into this now.

Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven-figure online coaching business. And we are about to get started in 3 2 1.

Dino Gomez here. Hope you guys are having an awesome Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, or Sunday. Hope it’s an incredible day filled with just lots of good things. Soak it all in those words of encouragement for the day. Make it a freaking awesome day. But today, I want to tell you guys something really cool I learned recently I was sitting down with an industry friend, Marty Marion, who is legitimately the real-life madman. If anybody has ever seen that popular show, I think it’s on Netflix. I didn’t watch too much of it, but now maybe I have to. It’s called a madman. I’ve seen a few episodes, but it’s about an ad agency, right? And Marty worked as a consultant for one of the world’s largest ad agencies about 30 years ago and it was in downtown New York. And he was called in as a consultant and he was working for this ad agency. And the ad agency has these billion-dollar brands. All of the household brands would go to this ad agency because they were the absolute best. And Marty would weigh in. From a marketing perspective, is this a good decision or a bad decision?

A smart branding move or not? And so I sat down with Marty recently and he was telling me one of the coolest marketing stories I’ve ever heard, which I am going to reshare with you guys here, which is this 19 bud light ran a super bowl commercial campaign. And in that campaign, what their primary marketing message was, was composed of four words. Bud light in the super bowl, during the super bowl game, runs a series of television commercials and their marketing angle was around four words. And these four words changed the beer industry overnight. Think about four words making that big of a difference. Well, the words make a big difference. So here’s what bud lights said in their commercial. They showed people hanging out, holding a bud light, having a good time, like you normally see in those commercials. And at the end of the commercial, bud light said these four words brewed without corn syrup. That’s all they said, four words brewed without corn syrup. And it’s interesting, right? Because if I were to ask you guys, do you think corn syrup is healthy for you or unhealthy for you? Most of us know corn syrup is unhealthy for you, all right?

So bud light comes out and they say brewed without corn syrup, that their beers are brewed without corn syrup. Now, with those four words, a ton happened because you can imagine this. This is brilliant marketing, just genius. You can imagine this. People are sitting around drinking their beer, watching the super bowl, and imagine you are drinking beer, eating nachos, watching the super bowl with friends or family. And then you see that commercial, and Bud light says, we’re brewed without corn syrup. Now, if you’re holding a coors light, a Miller light, an IPA, or anything else, any other type of beer, a Corona, and you see Bud light saying, hey, we’re brewed without corn syrup, you’re going to all of a sudden look at your hand, and you’re going to look at the beer you’re holding, and you’re going to be like, what type of ingredients are in the beer that I’m drinking right now? Right? And you’re going to start to wonder, well, is the beer I’m drinking brewed with corn syrup? And so instantly, what bud light did with four words, those four words being brewed without corn syrup, they’re basically saying, hey, we have no corn syrup in our beer.

All the beer drinkers that are watching the biggest sports game on planet earth are now all of a sudden skeptical of the beer that they’re drinking because it might be brewed with corn syrup. All right? As Marty explained to me, because he is just one of the world’s best branding experts, he explained to me that this is called depositioning. So it’s about positioning yourself ahead of the competition. And with those four words, bud light effectively depositioned all of their competition almost overnight. So much so that corona sued Bud light for a ton of money, all right? So Corona felt the effects of those four words so much that they sued Bud light for defamation. I can’t even pronounce that word. But they sued Bud light saying, hey, you said bad things about us. Bud light did this perfectly, right? They didn’t mention corona. They didn’t say corona is brewed with corn syrup. They didn’t say Miller light is brewed with corn syrup. They didn’t say something else is brewed with corn syrup. They just said, hey, we are not brewed with corn syrup. And instantly, all the beer drinkers are like, holy crap. Is there corn syrup and these beers I’m drinking?

So as Marty explains, this is called depositioning. And just one of the coolest concepts ever, right? So people are now worried about the beer that they’re drinking. And it was such a big deal that on Twitter, which is normally where these big brands come back and forth at each other. So what happened is Miller light instantly responded, and Miller light’s response was actually just as witty. Miller light responded. Their PR team responded real fast on Twitter, and Miller light came back out and they said publicly, don’t forget, we’re twice the taste and half the carbs of our competition. And that was a great response from Miller Light. So basically, Miller Light, in a roundabout way, was saying, yeah, there might be some corn syrup in our beer, but we’re twice the taste and half the calories, is what Miller Light said, or half the carbs. It was either half the carbs or half the calories. So in other words, what Miller Light is saying is, hey, take your pick beer drinkers. You can either go with Bud Lights beer that doesn’t have corn syrup, or you can go with our beer that has half the calories and twice the taste.

And so now, legitimately, right? It’s like a conversation. It’s like, which do you prefer? Do you prefer something that might not have the healthiest ingredients, but do you prefer something that might not have the healthiest ingredients, but it has less calories, so you’ll look better? Or do you prefer going with something that’s all-natural, but it’s a little bit more unhealthy for you? So you kind of have a pick there, but nonetheless right, but, like, did super well with that marketing campaign that, again, it created lawsuits against them because it was such a strong marketing angle, and a lot of people switched over to Bud Light or otherwise started choosing other beers that were brewed without corn syrup just because of those four words. And so, again, this strategy in this marketing angle, it’s called depositioning, where you change your market positioning. And so the questions that Marty pointed out when I was sitting down with him is he goes, you want to always understand where you sit in the marketplace. Right? So what can you say that you offer that your competition doesn’t? So, in other words, you need to study your competition. If I ask you, when was the last time you sat down and studied your Epic Umar competition, what would your answer be?

Have you ever considered that? And you want to understand, okay, if you provide one on one coaching calls and your competition doesn’t, you should probably have that somewhere in your marketing or in your messaging or on your website, in your funnel somewhere, right. Because that is a strength that you have. If your competition is doing something that is not good, you probably want to shed light to that, that, hey, you have a more efficient way, a safer way, a faster way to get your clients results, but you need to understand your strengths and your competition weaknesses, and you want to shed light on that without mentioning your competitors names, right? So when it comes to branding and marketing, never mention a competitor’s brand or an individual’s first name. It doesn’t have to be it doesn’t have to be in a personal attack or a personal brand attack in terms of your marketing angle and message. But what you can say is, here’s how we’re better or we do something without using this tactic or the solution that you may be against. And so that’s all that marketing is, no matter regardless of industry. It’s just how you position yourself as the best solution to a particular audience, because your audience you share, your target audience is shared.

Your competition is marketing to the same audience. So what your objective is, is to say, hey, here’s why you should choose us over the competition. Here’s what our strengths are, so that your target audience can say, we like that more than the competitors alternative solution. And so that’s ultimately what marketing is. So next time you’re going to buy something and you’re looking at several options, ask yourself, why did I choose this one over the other one? And analyze the marketing. The more you analyze these different marketing angles, the better you will be at creating your own angle and your own messaging in the marketplace that stands out, and that calls in those ideal target fit clients. All right? So remember, guys, words make a difference. Words are what compose your messaging. And one of the things you want to ask yourself is, what are my strengths? What are my weaknesses as compared to my competition? And how can I craft a unique marketing message around that?

Hey Dino, Gomez here and if you enjoyed this, so be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode. Guys, we will see you in the next one. Bye.

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What is your First Impression

What is your First Impression

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

Transcription

Your first impression is everything alright?

Let me ask you this.

Have you ever met somebody?

In the first 5 seconds, 10 seconds, you have already made it up in your mind. I like this person or I don’t like this person. Well, guess what?

The same holds true for the most part for your online business.

We’re going to be talking about how to make a killer first impression. Let’s go.

Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1.

what is your big first impression?

And I hit the wrong button on my keyboard here. I need my coffee to kick in. It’s six, eight in the morning.

At the time of recording this, I’m looking out my window.

I just poured myself a nice cup of Joe and I’m ready for the day. I’m super excited for today. But yeah, today, guys, we are going to be talking about what is your first impression that you’re giving folks? Because this is so big. I’ve read different books around this and I’ve heard this a bunch. I’ve come across statistics and stuff online. And generally speaking, like there is an 80 20 rule for when you meet people. And it’s not the first 10 seconds always. But normally it’s like whatever your first impression, whatever your first interaction is with someone is likely how your relationship will transpire with them per se. So you have a good time and.

You really connect with somebody on the first meeting.

Most likely that’s who they are 80% of the time. So you’re probably going to get along. If you don’t like somebody upon first impression, that’s probably how they are like 80% of the time and you’re not a match doesn’t mean they’re a bad person. It just means you guys are different people. So first impressions are huge and they’re huge in marketing. They’re huge for your online business, for your coaching business. And so ask yourself this, right? I love giving you guys prompts so that you can come up with solutions as well. And I’m just guiding you towards your own creative solutions here while also directing you on where your attention should go. But what is your first impression that you’re giving folks?

Right.

You don’t have to have a website, but if you have a website, what is your headline read? What are the images and the colors and the branding? What are people instantly feeling when they visit your website for the first time? Because they’re doing some research on you. All right, if you’re online, look at your social media accounts, what is the first impression you’re giving folks with your social media accounts? They’re going to look at that. And because people are human, right? They’re going to make a snap judgment, right? This person falls into this category. They’re athletic, they’re outgoing, they’re introverted, they’re a coach, they’re an agency owner. They’re this, they’re a mom, they’re a dad. They like to hike, they’re loud, they’re obnoxious, they’re awesome, they’re charismatic. People are going to make these snap judgments because as humans with your mammal brain, a protective mechanism of your brain is to decide whether something is of danger to you.

All right?

And so part of the way humans survived way back when is that we were able to quickly observe a scenario, a situation, an event, our surroundings and make a snap judgment. Is this safe? Do I need to leave or can I stay? That’s why oftentimes some people get nervous entering a room initially is because they don’t know what’s inside the room. It could be even at a conference. I don’t know what the energy is going to be like when I step into this conference room. They’re going to be a ton of people. And are there not going to be any people like people we don’t know. And so a great question to ask yourself is what first impression am I currently giving and what first impression do I want to give? Because oftentimes we overlook. We don’t consider what is the first impression that I’m giving with my messaging. So this really comes down to your messaging, right? When you’re building an opt in page, when you’re building your website a funnel, when you’re creating a podcast, when you’re dropping content on social media, consider that this is going to be a new piece of content for somebody that’s never heard from you before.

All right.

What’s their first impression going to be? And is your first impression memorable? And are you standing out? Are you unique? Are you different?

All right.

Because if you blend in, you will be forgotten. So what big first impression can you give? How can I ask yourself, how can I be different? What do I want my first impression to be? And with everything you do, try and.

Try and blend in, fuse in that.

Branding that you want, that first impression that you want your audience to have and that you think represents you really well.

All right.

And so examples include, if you’re really passionate about a charity, like have that be front and center with a lot of your marketing. Right? That represents a core component of you and your brand to make sure that that is easily found. So what is the first impression you want to give? And what is my current impression that I’m giving out? And do I need to upgrade it? Do I need to change it? And if so, how does it need to change to reflect what my core values are? And the clients is the big one. And the clients I want to attract, that’s a big one guy. It’s one that’s overlooked. But these are all the small tweaks this is the music in between the notes that makes all of the difference in the world as you go about your day what is the first impression that I’m giving and the first impression that I want to give?

Hey Dino, Gomez here and if you enjoyed this, so be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode. Guys, we will see you in the next one. Bye.

 

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1 Connection Platform, 1 Evergreen

1 Connection Platform, 1 Evergreen

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

Transcription

Do you have a connection platform and do you have an evergreen platform? This is in regards to your marketing. Do you have a short term marketing solution as well as a long term marketing solution?

We’re going to be talking about this one today.

Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1.

What’s going on, Visionaries?

Welcome back to another episode.

Hope you guys are having a marvelous day so far. It is a great day and time and age and era to be alive.

So much information right at our fingertips. It is awesome. It is awesome. I was just thinking about that the other day. There’s some cool books I’m reading and they were $8 books that somebody spent years writing with all of these cool stories and life lessons for $8. We didn’t used to get that type of information at that affordability and access in the past when there was prior to books being available, it would be very hard to get that type of information from somebody that you’re not sitting down with presently. So this is really cool, right? If you guys are listening to this right now, you’re getting access to information and things for free while you’re doing something else with maybe you’re driving right now. Maybe you’re cooking right now. Maybe you’re in the gym right now. That’s so awesome. So I feel like we’re super fortunate and blessed for the era that we live in. There’s infinite possibilities. But I want to talk about your.

Marketing for a second.

The question I want to present to you is, do you have a short term and a long term marketing strategy? All right. Crap. Do you know? I’m not sure. I have a long term one, and that’s okay. That’s normal. Let’s fix that. Right. Let’s set you guys up for not even just short term success. I know everybody wants to be rich yesterday, but you have options. You can get rich maybe, or you can get rich for sure. And guess what? Get rich for sure is kind of like you’re always going to win. So you do want to also play the long term game as well as the short term game, right? In golf, there’s the two different types. There’s the driving and then there’s the putting. Those are two different things. But if you’re not proficient at both, you’re not going to be a great golfer. You have to be able to drive the ball to the green. And then from the green, you have to be able to knock it in the hole. And so this is something that we’ve been going over with our visionaries inside of seven figure visionary or mastermind. And we have brand new training on all of this that has just rolled out that we’re super pumped about.

But what we’re really focusing on here is helping all of our clients have both a short term and long term marketing vision. And the way we look at this from a marketing platform perspective is you need to be on at least one connection platform, and you need to have at least one evergreen marketing platform as well.

All right?

So we call them connection platforms and evergreen platforms. All right, so, Dina, what’s the difference? What are these things? A connection platform is what we view as a platform where it’s very easy for a potential client to generate a conversation with you immediately.

All right?

So they could, like private message you. They could drop a comment on your Facebook page or Instagram. They could start a conversation with you. They can ask you questions. They can inquire about services. It’s very easy for them to connect with you. So I call those connection platforms. All right, so connection platforms would be things like Facebook. It’s very easy to friend, request somebody, message them, leave them a comment, join their Facebook group. It’s very easy to connect with people personally. You can immediately start a conversation in real time so that Facebook would be one. Instagram is another. You can send private messages there. You can drop comments on people’s posts and content there. Instagram is another one. Another connection platform would be something like LinkedIn, same thing. Immediately connect. You can immediately inbox. You can immediately drop a comment on somebody’s content and say, hey, I want to work with you. Or you can start a conversation. We want to partner up or something like that. There’s a lot of things that can happen, but connections can be made very quickly. Conversations can start and develop very fast. So you need to have at least one connection platform.

All right? Now, the connection platform serves two purposes. One, it allows your audience to actually connect with you. Right? That’s big. If your audience wants to work with.

You but can’t get in touch with you, guess what?

You’re not going to win clients, right? There has to be a way for your clients to connect with you.

All right?

And so you have to have at least one connection platform. Think Facebook, Instagram or LinkedIn.

Right?

If you have the time and resources to be on multiple, that’s fantastic. But you need at least one. And we recommend starting with just one and putting all of your efforts there so that you really grow that platform. It also makes it easier for you to say when people are like, how do I connect with you? You can say, here’s my Instagram or here’s my Facebook, because that’s primarily where you are. All right? As you grow, you can add in more connection platforms. All right? But you need at least one connection platform, and then you need at least one evergreen platform. Do you know what’s an evergreen platform? We’ll think evergreen content. This is content that can be accessed years later. So it’s always available. So in other words, on Facebook, you write a post or you do a Facebook Live a video, and then it falls off the timeline feed right after about 48 hours. And then it’s hard for people to find. And so that content is kind of like disappearing content. Evergreen content is our platforms where people can always find your content years and years later. So evergreen platforms would be like this one, podcasting.

People will be able to listen to this podcast for years and years, if not decades to come. And I try and release podcast episodes that will always be relevant based on when people listen to this. All right, so there’s evergreen content. I’m sorry, there’s podcasting as an evergreen platform. There’s YouTube really love YouTube as well, because every single day my YouTube channel gets 100 new views or 200 new views. And I didn’t even release a YouTube video today. Right. It’s racking up more and more views. It’s building more exposure. It’s building more trust and connection. It’s giving value out to the market while I sleep. All right, so evergreen platforms are working for you while you sleep. When you listen to this podcast episode, it’s been recorded already, and you might listen to it several times over and over again. Right. But I’m not there per se. I did it once and it’s serving ongoing forever. All right, so podcasting is a great platform. We look at YouTube as a great platform. Tik Tok can now be considered evergreen as well. Those videos will exist on your profile for a long time. The videos don’t float off your profile.

I don’t think TikTok is as evergreen as, like podcasting or YouTube, but I can consider that like an evergreen platform. And so you want to be on at least one evergreen platform. Now, the evergreen platforms, generally speaking, outside of TikTok things like YouTube and podcasting, they are harder to grow. It’s easier to gain more followers and more connections faster on connection platforms because they are designed to connect so you will naturally connect easier. But in other words, on these evergreen platforms, it’s hard to have instant dialog and conversations. Like, right now, you’re listening to this and you’re doing something else. But we can’t talk back and forth as we could on a connection platform because this is an evergreen platform. However, this will always serve in us building a relationship and us providing value to the market. Right. And so what the strategy becomes then is you have your evergreen platform. You know, it’s going to take longer to build, but it’s always going to work for you while you sleep. All right, again, that could be podcasting or most likely like YouTube. And you build content on those platforms, you’re not expecting instant results from them.

But again, you’re playing the long game here. And as you build those platforms because they are more challenging to build. The more you are consistent with them, the more it’s going to end up serving you because there is this snowball effect to it. All right. And so like a YouTube channel, it’s really hard to get to your 1st 1000 subscribers. But after you get to 5000 subscribers, your channel starts growing much more rapidly. And then when you get to 25,000, it’s really growing fast because you have so many more videos on your channel that are racking up impressions for you. So the strategy ultimately is you’re giving value knowing that it’s a long term play on your evergreen platforms.


And then what you do is with that content, with that podcast episode or with that YouTube video, you take that over to your connection platforms. All right. So we’re going to take this podcast and it’s going to go out to go out to our email list. We’ll talk about email marketing in another episode. But building your email list is critical as well. But it’s going to go out to our email list. It’s going to go out to our social media channels. It’s going to go out to our connection platforms. This will be posted on Facebook and check out the new podcast episode. It will be posted on LinkedIn. Check out the new podcast episode. It’ll be perhaps posted on Instagram as well. But you take your evergreen content and you distribute it through the connection platforms.


This is how you grow your evergreen marketing channels. Your podcast or YouTube channel is you use the connection platforms to drive traffic and more viewers to it so that you gain more subscribers on your podcast or on YouTube. And then also you’re creating conversation on the connection platforms. You’re adding more value on Facebook, right. And on LinkedIn. And I share this podcast episode on Facebook and LinkedIn. People will listen to it. Hopefully, they will like it and go, thank you for that value. And now we’re building more of a relationship there, right? We can even talk about it. They can even comment, that was a great episode or that episode sucked. Do you know what are you doing? But at least there’s a conversation going. So that is the strategy there that you want to ask yourself, what is my short-term marketing strategy and what is my long-term marketing strategy? You want to have both. All right.

And so if you don’t have your evergreen marketing strategy, look at podcasting or look at creating a YouTube channel, those are the two evergreen platforms I like the most.

And start thinking about how can I get this launched? And of course, if you need help doing that, that’s one of the many things we do inside a seven figure visionary. But I wanted to share that with you guys because I want to help you guys, not just in the short term, but in the long term as well. So what is my evergreen marketing platform and which one is my audience most likely? On? Which one should I be putting spending the most time on and giving value in that regard? Is that channel podcasting or is that YouTube? Is it both start with one as it’s easier to manage because it’s better to double down on one and have it grow faster.

Hey Dino Gomez here and if you enjoyed this, so be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five-star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode. Guys, we will see you in the next one. Bye.

 

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Why I pay my mindset coach 16k a year

Why I pay my mindset coach 16k ayear

Written By Dino Gomez

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Transcription

Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven-figure online coaching business. And we are about to get started in 3 2 1.

 

In today’s episode, we are going to talk about something crazy. We’re going to talk about why I pay my mindset coach $16,000 per year. Let’s get into it right now. What’s going on? Dino Gomez, here it is, a gorgeous Tuesday afternoon here as I record this in beautiful San Diego, California, from the beach. And again, it’s just absolutely remarkable out. I have coffee by my side. I’m about to get in a workout. We just enrolled a new client into our mastermind. Things are good. Things are rolling. But you know what? It’s not always like that. It’s not always like that every single day. And this is precisely why I’m about to share with you guys why I pay my mindset Coach, $16,000 a year. I mean, the thought of that, if I go back in time ten years ago and that was like half my salary per se or half of what I was earning at that time, that seems ridiculous. What in the world can this person do? Are they a brain surgeon? Like, how in the world and why in the world does that compute? Does that make sense? Well, here’s why. Life, especially business, is full of ups and downs, right?

 

It doesn’t matter who you are and where you’re at in your journey. You’re going to have good days, bad days, good weeks, bad months, up and down, up and down, up and down. That’s the only constant is change and fluctuation. And thank goodness for the ups and for the downs, because there would be no perspective. Right. I like asking this question rhetorically. Right. But I ask this sometimes to clients and sometimes I ask this to others who reach out to me, friends or family, and they want to chat for a moment. Something’s going on. They’re a little bit of a rough patch, which is super normal. And the rhetorical question I always ask. Right. And this might help you depending on where you’re at in this journey, if you’re up right now, if things are going super well, that’s amazing. Keep that flow going. Keep that momentum going. But naturally, something will come along even outside of your control, that could potentially throw you off tilt for a second. Right. And here’s why this concept is so important. But the rhetorical question I always ask is, would you read a book or watch a movie where the person’s or the main character’s life was just perfect, right?

 

Think about it. Is there any movie that’s like, think about your favorite top five movies in that movie? Did the movie start with the person waking up and everything’s perfect and glamorous and it’s just perfect? They hop into their maserati and they leave their mansion and then they have a perfect day and then they come home and they do it all again and everything’s just perfect. You wouldn’t right? It’s not the hero’s journey. The hero’s journey is ups and downs and ups and downs and so forth. Every movie, every book that you read, it doesn’t matter if it’s Harry Potter in that movie, right? There’s different moments where Harry and the main characters, they face struggles and obstacles. And that literally is the entertainment value that is life, so to speak, are the ups and downs. So you might be up right now and everything can be up and we’ll talk about controlling what you can actually control and so forth. But something is going to come along because that is life and there’s an opportunity there, so to speak, for it to affect how you feel and the momentum that you feel. And so I asked that question rhetorically to individuals who are in a season of their life or in a moment of their life or in an experience of their life where they are temporarily down.

 

Because when things aren’t going your way per se, you’re essentially writing your story in that moment because nobody wants to hear that you were just handed everything to you, that everything’s been super easy, that you’ve never made mistakes, that you’ve never had struggles, that you’re just this extraordinarily lucky alien who has everything that is just perfect, right? That is not relatable, because that is not the human experience. And so I pay my mindset coach $16,000 a year because there are days when I’m not motivated and there are days when I have self doubts and there are days when or weeks when business doesn’t flow super well. And on the contrary, there’s the opposite where I wake up with way too much motivation and drink way too much coffee and everything’s going way too well and things are way too easy and so forth. But again, there’s always the different swings and so forth. And so I pay my mindset coach $16,000 per year because of a couple of things like there’s nothing greater than peace of mind and happiness. If we break down why humans do absolutely anything in their life, it almost always comes back down to we take action and we do things that we think ultimately are going to be in our best interest or our family’s best interest and are going to make ourselves or those we care about happier.

 

If you ask somebody why they want to lose weight initially on the front end, it’s like I want to lose weight because I’ll feel more confident about how I look or summer is coming up or whatever it might be. If you ask them again, why does that matter how you look on the beach? Ultimately, it’s like, I want to be more confident. Why do you want to be more confident? Well, then I’ll be happier why do you want to be happier? Because it always comes back down to happiness. You don’t want to just grow your business to grow your business. You want to grow your business because ultimately the impact you will have on your clients gives you purpose in life and makes you feel happier and more at peace. And the profits you make allow open up other opportunities for you to take care of your family and to travel and to do amazing things that makes you happier. So it’s not that you just want to earn a certain amount of money. It’s that ultimately you think that will drive your happiness. And so I pay my mindset coach, $16,000 a year because the ROI is all over the place.

 

All right. I’ve only been working with this individual about four months now, but the direct business ROI already is over $100,000. It’s insane. I’ll give you guys a perfect example, right? Business is going super well again. We’ve had ups and downs in these past months. I’m always going to be super transparent. Every business has ups and downs. But we had some weeks where we were down and we had some really exceptional weeks and we had some great months. And we had months that were average. A month that was low average. And then another amazing month after that, and it’s going up and down and our business and things were super busy in a good way. Right? But nonetheless, I had an opportunity. I was invited to an exclusive mastermind event in New Orleans. I’ve always wanted to go to New Orleans. Has anybody here been to New Orleans? All right, let me know what to eat, what not to eat. That’s the thing I’m most concerned about is the wild food out there. I hear they eat crocodile. All right. But I’ve always wanted to go to New Orleans, all right? And boom, it’s presented.

 

This opportunity is presented to me on a silver platter to go to New Orleans where I want to go. I’m invited to an exclusive mastermind event. It’s not open to the public. It’s an inner circle. There’s no expenses involved beyond just paying for your food and board. In this mansion, we’re all going to be splitting the cost of the mansion and the food. And then we’re going to spend three days and we’re all going to share everything that we all know about anything and everything to help one another. What a dream scenario. An opportunity in a city I’ve always wanted to go to like that’s on my bucket list. And when the opportunity was initially presented to me, my first initial reaction was, things are too busy right now in business and in my personal life. And this is probably not the right time for it. Those were my initial thoughts. That is a limiting belief, all right? A limiting belief because I was thinking, I’m going to lose business opportunities, I’m going to lose other opportunities. If I carve out time to go to this Mastermind event. So sat down with my Mindset Coach, and I was like, what are your thoughts on this scenario?

 

Being invited to an exclusive Mastermind event with other amazing, positive, incredible impact, changing entrepreneurs in, like a bucket list city of New Orleans. What do you think about this? I’m really busy right now, as you know. What are your thoughts? And the response was, oh, my gosh, that’s incredible. Absolutely. And why wouldn’t you do that, Dino? And why are you telling yourself there’s not enough time for that? Do you know how many breakthroughs could happen from this going to this Mastermind event? You could come home with several new clients. You could come home with partnerships that are going to make you hundreds of thousands of dollars. You could come home with opportunities that produce millions of dollars. Right? You’re going to be in this room of influencers and other incredible individuals. Why wouldn’t you do this? None of those thoughts somehow crossed my mind. I was just sitting here looking at my to do list and things, and I was like, no, I don’t have the time to do it. Right? It’s little things like that, right? That is why I pay my Mindset Coach $16,000 a year is because life can be tricky, it can be complicated, and we’re just one perspective.

 

But as soon as that different frame was presented to me, I was like, this is the easiest decision in the world. Of course I’m going it’s a business expense. I get to write off the entire trip. I get to meet a ton of incredible people and make incredible partnerships. There could be client opportunities. I might become a client of theirs. I might be able to refer them business. We’re just going to have a ton of fun. And we’re going to explore the city and go out and enjoy food and drinks and different things. I was like, why wouldn’t I do that? When it was presented to me in that lens, I was like, this is the easiest decision ever. But I did not see that opportunity. Because sometimes the opportunity, you’re so close to it, you can’t see it. Who here has lost their iPhone and it’s in their hand, right? This happens all the time. So this is precisely why I pay my Mindset Coach $16,000 a year, even if it was just that one piece of advice and I never spoke to them again. That already is an ROI. Because just from agreeing to go to this exclusive, invite only Mastermind event, one of the individuals that’s hosting the event reached out to me and I was like, oh, my gosh, we are so excited that you are coming to this event.

 

And we started chatting. We made small chat. We got to know each other better. A friendship kind of broke out online. And then real quickly, they’re like, oh, my gosh, I love what you’re doing. I didn’t realize you were doing that. That sounds amazing. Can I spotlight you to my audience of 50,000 people before the Mastermind event? Can I put you in front of my audience of 50,000 people? That relationship, that opportunity. Those things wouldn’t have happened if I did not say yes to this Mastermind event because I thought I was too busy to take just three days off. And I have been working real hard. I absolutely deserve three days off. And it’s for the purpose of gaining knowledge, connections and experiences that will better serve clients and will also help grow our business. Why wouldn’t I do that? I did not see that opportunity. Right. So that is one example precisely why I pay my Mindset Coach $16,000 a year. But beyond that, my health is tremendous. Now, from where it was just even six months ago, I’m in the best shape of my life. I’m in the best shape. I’m about to turn 35.

 

I haven’t been in this good of shape since I was like 22 years old. All of these little things compound, right? And one of the major things I’ve learned is that your business is not separate from your personal life. I’ll say that again, your business is not separate from your personal life. Sometimes the best business advice someone can give you is to clean up your personal life, get your health in order, get your mindset in order, get your relationships in order, clean up your work environment, clean up your house. Don’t have it, be a mess. All these things are energetically going to change your performance, how you think, how you feel, how you act like all of these things. So sometimes the best business advice you can get is not based on strategy whatsoever. Most of your success comes down to your mindset and just how you view different opportunities and how you position yourself to get the support that you need to make the right decision. So when I first hired this Mindset Coach for a lot of people, they would be like, that doesn’t seem like a very great financial investment. I think it’s absolutely the best investment ever.

 

Because I’m always inside of my mind because I’m me. Right. So literally, this is an investment that is changing how I feel every second of the day. What amount of money is it worth? There’s nothing else that I could have invested in that’s going to change how I feel every second of the day. Because as long as I have control of my mindset and my perception of life and different things, then it’s always affecting every second of every single day. As long as I understand that opportunity exists now, you have that opportunity as well. Right again, mindset is hugely important. This is why I invest in it. This is why I also invest in having a world-class Mindset coach for our clients in seven-figure visionary is because oftentimes the best piece of advice you can get has nothing to do with the strategy. It has to do with your perception of your limitations. And in this example of the mastermind event in New Orleans, I had limiting beliefs around my availability and I almost passed up a massive opportunity. And so the lesson here, right, don’t undervalue your mindset, your energetics, how you feel, how you think, who you surround yourself with, your environment, the little things you do every single day.

 

All of this creates momentum, forward, or backwards. Life will hit you over the head. You will have difficult weeks, months or years. Right? But all of that is necessary to give you the perspective for those slow months where everything is going really, really well. And that’s something I can rant and rave about forever because I think the industry is just full of it with all this being flow, being flow, being flow. Because I see that and hear that constantly at this point in time, I’m like everybody’s talking about how easy it is. And it’s really a sad thing to be honest because it literally cannot always be easy. Billionaires Lose Sleep over what? Billionaires lose more sleep over money than you do about your financial situation. Why? Because when you have billions of dollars, everybody is looking to take money from you and taxes are extremely high. And if you let money sit in the bank, you basically lose a chunk of that value to inflation. All these different things. This is why billionaires are always having to invest. You have to be even more strategic and even more strategic with your money when you have that volume of money.

 

So again, it doesn’t matter where you are at in your life or your circumstances or your financial situation or anything else, right? There are always going to be fights that need to be fought. And it normally starts in your mind. So yes, it can be easy. And it will be easy when you embrace the times when it is not easy and you need that perspective and you oftentimes need somebody else that can help you through those particular moments. And so I highly recommend a mindset coach, particularly for that reason, because yes, flow is great. Flow is amazing and it can be easy. But guess what? There is a fight to create the flow. So again, I run my business. I run my business based on seasons. Because of this concept, I have two seasons per year. We’re in a growth season where we particularly sign a bunch of clients, grow the business, two seasons where we scale the business, put systems in place. Otherwise, I rest a little bit more and take care of my mindset and my well being and travel and do those types of things. But the reason I’ve designed my business based around seasons is because, yes, there are flow seasons, but there are also seasons for recovery.

 

And sometimes recovery seasons are when more challenging things might be happening in your life that are outside of business that you cannot control per se. And so that is what I have for you guys today. That is why you need to protect your mind. Be very careful who you surround yourself with and recognize that there are seasons to life and so whether you’re up or you’re down, so to speak, be grateful for it. That’s the main thing. Be grateful for it because it’s going to give you the perspective, it’s going to give you the story and so as long as you view it as okay, I’m creating the story right now, then you can relate to others. You can actually use that from a marketing standpoint and you could better serve your clients because they are also human and they will experience the down seasons. All right, so that’s it for this episode, guys. We will see you in the next one.

 

Hey Dino Gomez here and if you enjoyed this, so be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos, and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode. Guys, we will see you in the next one. Bye.

 

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