secrets of coaching

Energy is the Currency

Energy is the Currency

Written By Dino Gomez

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Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

Transcription

Hey guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business and we are about to get started in 3 2 1. In today’s episode, we’re going to be talking about how energy is the new currency. And no, I’m not talking about like solar panels and green energy. I’m talking about a different type of energy.

Let’s go. Energy is the new currency. What do I mean by that guy? So, I mean, a big debate and conversation going on here. But I’m a huge fan of Alex Hermosa and I listen to his stuff quite a lot. He’s done a hundred million in his first three years. Guy’s just a genius. But anyways, he taught me this concept and so I’ve been studying this more and more and then also reading up on all this and doing a lot of things as well to to gain additional knowledge behind all of this.

But it makes it makes total sense. And it’s something I’ve been implementing in terms of the way that I construct my business and my lifestyle and all those different things. So let me know if you’re with me so far. Here we go. I’ll tell you how this essentially works, OK? And so. Energy is the new currency, what does that mean, guys? Well, oftentimes people love talking about how important time is, right? And time is is your most precious asset by far.

It’s way more important than money. Money is replenishable. You can spend money and make money. It can come back around to you. It always does. You get a paycheck. You’ve just had money deposited into your account and the client, you get paid by the client. Money’s coming into your account. So it flows and it’s been printed by the second. So it’s literally everywhere. And the government sent us a bunch of checks this year. So it’s everywhere.

Money is everywhere. It is replenishable. You can use it and it can come back to you. Time is not replenishable, right? You cannot go back in time. You can’t get back last week, last month, last year. You can’t go back to when you’re 10 years old. Once time, once your day is gone, you can remember the day, but you can’t relive it. So time is precious for that reason. Now, energy is another one because let’s just say you do a really good job of protecting your time.

All right. You can have give yourself a lot of time. Maybe you’ve built a team that runs your entire business and now you can just sit around and do the things that you want inside of your business. And you’ve you’ve leveraged your time. All right. The thing is, if you haven’t if you’re not protecting your energy, your time can become inefficient. All right. And so what do I mean by energy? Energy is like is how you feel.

It’s like your IQ. It’s your emotional intelligence. All right. You can have maybe you have a bad client that just just the thought of of that client is killing your energy. It’s just sucking energy out of your excitement, your joy, your inspiration, your motivation. You just hear this one person’s name or something like that, and it just ruins your day, right. Like that. Is that energy killer, right? And then all of a sudden what that does is when you don’t have that energy, that passion, that fire, that excitement, then all of a sudden that starts affecting your work productivity and everything else that you do.

It shows up like in your videos. It shows up in your podcast that shows up and everything. Right. If you don’t have energy right, then you just you’re just not going to be nearly as efficient. And it’s literally energy is that unforeseen thing that that attracts us to other people. Right. You’re like, I really like hanging around that person and I like their energy. And again, there’s different forms of energy in terms of like you might like somebody’s vibe because they’re low key.

You might like somebodies vibe because they are really loud, you know, but those are still different types of energy that they carry with them. And we’re talking about your source energy, your energy, your vibe. Right. Think of it as like your vibe. All right. And so being able to protect your vibe, how you feel, what you what your energy is, you’re how much work you can get done, how quickly you can get done, how how sharp you can be on your feet, all those types of things.

That is your energy. And so energy, I think as we move forward, we’re going to hear more and more and more in the entrepreneurial space of folks talking about how important protecting your energy is. And that means getting rid of things that you don’t enjoy doing. All right. It doesn’t mean businesses are all flowers and rainbows and all the other cool things. You know, there’s again, you can be an absolute flow business where everything is clicking and you’re growing and it’s a blast.

All right. And then that normally happens for a season. And then all of a sudden, if you’re going to go to yet another level, you’re going have to learn something new. And so that will be a grind season as you grind out and figure out the new problems or who to hire and all those different things to take it yet a whole nother level up. But through those different seasons, right, having the right energy is so crucial and so more and more of my focus has been on how do I protect my energy.

Right. How do I get you know, if we have a poisonous virus type client is ruining the vibe of our mastermind, we need to get rid of that client. Right. If it’s a team member or a team member, it can be a virus as well. Maybe they just all of a sudden they’re always negative, like it could be a friend, a family member. Right. That all of a sudden you just thinking about and hearing from them, spending time with them all of a sudden kills your energy.

It can be also foods that you eat. It can be substances. It can be a huge one is your sleep. It can be your sleep. How many folks here have felt horrible? You felt unmotivated, you’ve had a headache, you were upset about something, whatever it is, and then you just get good sleep and everything’s fine, like you can be like so mad at something. And then all of a sudden you get a good night’s rest and you’re like, oh, that was nothing.

The next day, like, I don’t understand why I was upset about that. It’s not a big deal. Sleep is so huge. And because it ties right into your energy. Right. So energy guys is the currency of the future. Again, I think we’re going to hear more and more and more entrepreneurs learning this and talking about this. But for now, just know, protect your energy. Right? So, in other words, protect your vibe, take notes, start it, start to process and figure out what things are you doing that give you energy that and what things are pulling from your energy and try and.

Outsource and get rid of the things that are pulling from your energy the most so you can have the most fun in your business and also simultaneously when you’re having the most fun in your business because your energy levels high is also right. Naturally, what that leads to and corresponds to is your business growing ultrafast as well. So protect your energy, guys. Protect your vibe. That’s it for this episode. Dina here. And if you enjoyed this episode, be sure to head on over to the SecretsofCoaching.com for more resources, downloads, videos and cheat sheets to help you grow your online coaching business.

All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode, guys. We will see you in the next one, bye.

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3 Hard Truths

3 Hard Truths

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

Transcription

 Dino Gomez here and you are listening to these secrets of Coaching podcast, where we break down the nuances of growing a seven-figure online coaching business and we are about to get started in 3 2 1. Today’s episode we’re going to talk about and I am going to ask you three difficult questions. Recall in this episode, three hard truths. All right, guys, let’s dove right into this.

OK, three hard truths and another. Otherwise, three questions for you to ask yourself. All right, let’s get into this number one. All right. You want to launch and or scale your online coaching or consulting business to six figures, multiple, six figures, maybe seven figures, maybe eight figures. OK, let me ask you this. If you’re just getting started or even if if you’re stuck, maybe you’re already at twenty or thirty thousand dollars a month and you want to continue to grow.

Let me ask you this. Are you more likely to grow or continue to grow your online business if you join a premium mastermind and are surrounded by those folks that are playing at a much higher level? Or are you more likely to grow if you purchase and or join a thousand dollar course? All right. So in other words, your life is on the line. All right. You have to make a decision here and you have to make sure your business is successful.

You have two choices. You can either join a premium mastermind, all right. And be surrounded with those folks that are playing at a higher level. All right. Have them in your network or you can join a low ticket, thousand dollar course if you had to choose one in your life, was on the line, meaning that you had to make sure your business was successful, which one would you choose? All right. It’s funny. Ask this question like five years ago, and I got a different answer than when I asked this question to my audience.

Now my audience, now they go. That is a no brainer. They say, I take it, Masterman, I want to be surrounded by others that are doing amazing things because that rubs off on you. The connections are incredible. The coaching is at a different level, all of the different things. And so they go it’s it’s absolutely worth the investment to pay more to instantly be in that and that network in that arena. And so I get that this is a cold, hard truth because some of you guys, right, when you think about this one, you might not be at a mature enough level yet inside of your business or with your mindset.

I know I definitely didn’t start here where you would actually say a mastermind. You would probably initially think, well, of course, it’s cheaper and I’m still going to learn something. And you would justify it like that. I know I used to do that. So that’s a question. No. One, that’s a hard truth right there. Question number two, do you have what it takes? All right. Do you have what it takes?

Because there are going to be times, moments, days, weekends and where you are going to have to sacrifice like you’re going to there’s going to be seasoned to your business. There’s always seasons to a business. OK, so, for example, in the way of structured my business right. Is that my wife and I besides before covid and everything like that, although we did get in a couple of weeks of travel, still, we always take at least an entire month vacation every single year.

That’s that’s how we’ve designed our business. So normally that’s closer towards the end of the year and we will take off to Southeast Asia or to Europe or to all of the above, and we’ll be gone for four weeks. And so normally at the end of the year is a slower season for me in terms of I don’t work as much. It’s more fun for our family is more friends, it’s more travel, all of those things. My business that’s the cool thing about your business is you can design it to be any way you want.

And so that’s oftentimes when we’ll do our bigger travel. And then in between that, we sneak in a lot of four and five day weekends where we might do a road trip. I just do something local. I go down to Mexico for five or six days because it’s close to us and Southern California. We might do something like that, but there’s seasons right there. So in between those travels, in those seasons where it’s kind of I call it like a recharge season and a creative season because I come up with a lot of cool ideas and I actually solve a lot of problems inside my business when I have time down and time away from the business, extended period of time to actually think.

It’s amazing how quickly I solve problems that are inside my business. I’m trying to figure out how we go to the next level or something like that. It comes to me when I have enough time to think about it. But the thing is, if you’re always working day in, day out of your business, you don’t normally set back enough to see the problems. All right. And so there’s seasons to business into life. And it’s kind of like the seasonality you actually see in weather and so forth.

And so, you know, there’s also seasons where I grind harder, where I’m like, nope, this is the time to grind it. Just the way that I get in the way. I’ve decided to structure my business and stuff. But there’s going to there’s times when it’s my grind season and Buddy’s reach out to me and say, hey, you know, what are you doing this weekend? That’s all. Barbecue. Let’s do this.

I’m like, I can’t it’s growing season. And so, you know, some may call that a sacrifice, some may not. I think it’s quite a luxury. But, you know, there was also periods, startup periods when I was getting going with my business where, you know, I would work, you know, six, seven days a week, consistently for months. And it’s because it was needed at that point in time and that season of my business.

And so there’s absolutely seasons to it. And so there’s going to be challenges. You are going to hit roadblocks. You are going to struggle with different mindset issues. You are going to doubt that’s just supernatural. That’s just how the human brain is designed. We have a mammal brain. It’s here to protect us. It likes us to stay in our comfort zone and it doesn’t like us to do things that we haven’t done before. It literally takes more computing power for our brain to do something we haven’t done before.

And so it tells us it’s scary and things harder and that causes more stress. More fatigue means you need to sleep more, all of the things. So do you have what it takes because there will be periods like that where you are tested. All right. And so that’s a question you need to look yourself in the mirror and go, do I have what it takes? All right. And that’s a hard truth, because a lot of you guys do have what it takes.

A lot of you guys don’t. And it just depends. And it’s all about your willpower to power through. Right. Also, do you have what it takes in terms of consistency? All right. So you do not need to come roaring out of the gates and immediately grow to five million dollars like some of you guys immediately want to, you know, achieve that level of success very, very quickly. If maybe you don’t have the ability to do that.

Right. Maybe you’re a parent and you have kids and you have other things going on. You’re taking care of, you know, your parents as well. Maybe they’re living with you. Maybe you’re still working your nine to five job and you’re launching this on the side. And so naturally, because of your situation, you don’t have as many resources, as much time as somebody who’s doing well in the coaching business full time. And so in that case, do you have what it takes to potentially go a little bit slower and still stay in the game with your mindset, not give up and not be frustrated that your competition is going faster?

You guys have different circumstances now. At some point your business will have grown enough for you. Then you can quit your nine to five job because you’ve replaced your income there or otherwise go all in on your coaching business. Right? You have a little bit saved up. You’re like, OK, you know, we have expenses covered for two months now. I’m jumping ship one hundred percent into my coaching business and now I’m putting all the chips in the line.

I’m going after it. Right. Like, do you have it? What it takes to make those difficult decisions, those calculated risks? That’s the second question that I have for you. All right. And then the third question is why? Why do you want what you want and you have to go deep here? All right. This is why entrepreneurs burn out. This is why oftentimes you will see folks online grow their business, be all of a sudden a big name that came out of nowhere and then within three or four years they’re gone.

Is do you have a strong enough way, like in terms of like continuingly continuing to want to stay in the game? All right. You can decide I don’t want to grow anymore, which is, you know, totally awesome to like. There’s no reason that you need to make a billion dollars. Right. You might be like, hey, after one hundred thousand, like, this is a lifestyle I want. And we actually have several clients who have grown their business to ten thousand dollars.

And they’ve reached out to me and they’ve just been like, I am so grateful. And one of our clients that comes to mind, Jim, he is consistently traveling with his wife and his kids all over the place. And you know what? He is right around the ten thousand ten between ten and fifteen thousand dollars a month. This is what he normally does. And he’s like, I am not trying to hire a team. I am not trying to take this to seven figures.

I’m just this is I love traveling consistently. I love spending time with family. And this is all the money we need to have the lifestyle that we want. And so he knows exactly what he wants. He knows what why he is working for that. And he loves being able to travel work remotely. And they travel for months at a time as well. So understanding why. Right? Just the whole I want ten thousand dollars a month for the ego thing or I want a million dollars a year for whatever reason.

It is like you got to have a strong reason why. Otherwise maybe it’s just to see if I could do it. Like that’s a cool reason why. But if it if it doesn’t run much deeper than that, then it’s going to be a short term run. So those are hard truths, right. Like would you be more successful than a mastermind or a low ticket program because you need to make a smart decision there. A mastermind changed my entire life.

Do you have what it takes? All right. And why do you want it? You really need to figure out the why piece if you want to have this be a long term thing, because what will happen right at first you’ll be really excited with your first ten thousand dollars a month. Then you’ll be excited with your first thirty thousand dollars a month. And then sixty thousand and an eighty thousand and then one hundred thousand. And it’s going to go on and on and on and on.

Two hundred thousand five hundred thousand a million. It’s going to it never stops. And so you need to really understand why. Like why do you want like why do you want to keep growing. What’s the main thing is that you want to serve clients is that you’re taking care of family. Is it nonprofits? It’s the charities. Is it to see if you can do it, like make sure you understand your why. Because your wife will keep you in the game.

And the turnover in this industry is it’s going to be brutally honest here because I like to be a straight shooter. Most people come into the industry and even if they’re successful, like really successful within a matter of years, they’re on to something else. So can you do you have a strong enough way to continue to remain in the game and and stick around for the long term? All right. So those are your three cold, hard truth questions to ask yourself.

I hope this lesson and these questions are thought provoking and lets you dig a little bit deeper into why you want this and whether you have what it what it takes to get it done and what type of decisions you need to make. Should you join a mastermind? Should you go low tech it? How should you get started? How do you choose your mentors, all of those types of things? All right. So as if for this episode, guys, we will see you in the mess here.

And if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and kids to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right.

So that is it for this episode. Guys, we will see you in the next one, bye bye.

 

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How to Attract Premium Buyers

How to Attract Premium Buyers

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

Transcription

Dino Gomez here and you are listening to the secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business and we are about to get started in 3 2 1.

How to attract premium buyers. Guys like imagine this, right? Like, boom, this might be unfathomable for you right now, but just imagine that today you just got paid ten thousand twenty thousand thirty thousand fifty thousand dollars from one client, all the ones they paid you this amount of money to hire you as a coach or consultant. That is what we are going to talk about. How do you do that? All right. How do you attract these buyers, these premium buyers that are going to pay five figures right there and pay 10 grand plus to hire you as a coach or consultant?

Now, there’s a lot of different steps that go into this. I’ll cover a couple of them very quick. And one of the things that you guys will notice in terms of a trend of this show is that we’re trying to make the episodes shorter, punchier and produce more of them for you to give you guys more more value there. So I’m going to dove right into this. So, yeah, just imagine. Ten thousand dollars, boom. Your phone dings.

You just got paid 10 grand,Just got paid 50 grand. One client boom. Wired through to your bank account. Awesome. OK, how does that happen? All right, first off, you need to get inside of the head of a premium buyer. You have to understand what they want so that you can speak their language. All right. Birds of a feather flock together, right? You need to. You need to.

You need to have a meeting call that is going to. Right. You need to be on to make the right chirps, the right sounds, the right movements that are going to attract the tribe over. Right. If you’re in the gym. My buddy’s a bodybuilder. If he got recently, got really big and once he got really big, then all of a sudden the other really big dudes at the gym are like, dude, come hang out with us because we you know, we want to talk to you about what you’re eating and what you’re lifting tips and tips and tricks and strategies are and all the different things.

Right. So you just start speaking each other’s language and so forth. So you got to understand, right. How to have that high ticket mating call that attracts those premium buyers. And yet I understand that speak their language and to speak their language, you have to understand how they think. Right. And so here’s how they think. First off, I’m going to give you guys all the tips as a premium buyer myself.

All right. First off, as a premium buyer, somebody who’s willing to pay ten thousand thirty thousand fifty thousand one hundred thousand dollars for a coach. Right. Here’s what I’m looking for. Number one, that it’s actually a premium offer. Like I want it to be a ten thousand dollar plus offer. It has to be it has to absolutely be that. Otherwise, I’m not interested in it. All right. That’s how a premium buyer thinks.

They like premium things. Think about like the brand Louis Vuitton and for the brand Ferrari and so forth, like people that they don’t want it to be cheap. They don’t want it to be accessible to everyone. They want to know that it’s difficult to attain that, that everybody else is going to be on the inside of this program is playing at that same level and it has that level of success to be able to afford or and or that the right mindset.

Right. You don’t even have to be at that level successful yet, but at least you have the right mindset that you want to play at that level. Right. And instantly everybody has respect. So, again, you can join a mastermind and be brand new. Right. And everybody already between six and seven figures. But people will instantly respect you even if you’re brand new because you are going to win like you. You’re willing to play at that level.

All right. And so you have to understand that that that was a crazy one for me. These are things I wish I would have known a long time ago. But premium buyers, they want a premium offer. So you have to understand that like it’s they’ve wanted to be expensive. They legitimately want it to be expensive. All right. And that’s what I look for. I will not purchase anything and take it seriously if it’s not five figure investment plus.

All right. Because I am a premium buyer. All right. So that is a huge mindset flip on its own. Like people want to pay you a lot of money. Consider that people want to pay you a lot of money, like a firm that to yourself over and over again. You might not know who those people are, but there’s a lot of people in the world, trust me, that are out there, right there in your market.

They’re definitely on Facebook. Could have several of them already in your Facebook group if you have a Facebook group or in your network. But they are out there. They want to pay premium dollars because, you know, people value things more when they pay more for it. So they also know that it’s going to help them get the results they’re looking for because they’re going to take it very seriously. People take things very seriously. That is a scary investment for them.

And that’s what they want because and that’s what I want. I want to be pushed out of my comfort zone. And so if I pay somebody five dollars for something, you know, or if our from our coaching program for free, nobody takes it seriously. If all of a sudden it costs this amount, it’s worth 20 grand, it’s 30 grand. Whatever the number is, people are like, OK. And then they watch every single video and they attend every single call and then they get the results that they want.

And so that’s the same for me on the premium as I know. I’ll take it seriously if it’s actually an investment for me. All right. So that’s how premium buyers thinking. That’s number one. Number two, a premium buyer. They want to stretch, so they want it to be uncomfortable. They know growth happens when things are uncomfortable. They also premium buyers want to see what a different premium offer looks like. They want to know, OK, what is inside your 30 K mastermind?

What are the components of it? How does it run? What types of people are in there? How many times you deliver coaching? What do you premier primarily coaching on? What do you focus in on people like they want to know to see what the market is craving in buying. Right. And again, premium buyers, they want to stretch like they want to grow that. That’s why they are premium buyer to begin with.

And in the position normally to invest high ticket is because they are growth oriented, which means they’re not just they want to continue to evolve and move up the ladder, so to speak. So they’re looking to stretch. They want it to be a little bit uncomfortable. And then number three, right. Premium buyers, they want to be surrounded by by by others that are playing at that level. NBA all star players want to be surrounded by and practice with in the off season other all stars.

Right. Like they want the competition to motivate them. They want the other people in the mastermind to motivate them. They want other connections from the folks and the mastermind. All of those things they want to learn not only from the coach themselves, but from the others in that master. And they’re at that level. All right. And so that was I mean, these are things I wish I would have known. So once after, you know, how a premium buyer thinks, then you need to understand what are a premium buyer’s problems.

All right. And then from there, once you understand their problems, your marketing needs to speak to those problems. Quick example to wrap this one up. If you say here is how to land your first client, guess who you are going to attract? People who are looking to land their first client, hence beginners. If you say here is how you grow your business from ten thousand dollars a month to thirty thousand dollars a month, you need to hire a team member or a sales rep or raise your prices and things like that.

You are attracting somebody who is already at ten thousand dollars a month and above, and you know that they have a bigger level problem now. Now they need to learn how to hire and train and retain awesome team members. They need to learn how to run paid ads. They need to they have a bigger they need to learn how to raise their prices just by saying raise your prices. That implies people have clients at a certain price point. So raise your prices means, OK, this person’s already in business and now I’m just helping them raise their prices, become more profitable.

So then your messaging and your marketing comes after you understand how a premium buyer thinks. All right. Now, I could go much deeper on how a premium buyer thinks, but that will save that for another episode because we’re already at the eight minute mark. Wrap this one up. But I hope that was helpful. Guys just know there are premium buyers in every single market. They desire a premium offer. They want to pay high ticket because they want to value the services.

They want to stretch, they want to grow. They want to be surrounded by others who are playing at that level and they want the premium experience as he is here. And if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and kids to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs.

All right.

So that is it for this episode. Guys, we will see you in the next one, bye bye.

 

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You are crazy, You got this

You are crazy, You got this

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

Transcription

Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven-figure online coaching business and we are about to get started in 3 2 1. That’s when I started this episode off by saying that you are absolutely crazy if you don’t think you can do this. And I’m going to prove it to you in today’s episode. If you are listening to this podcast and if you listen to these episodes, you know, consistently, I want to start by saying you are a badass, you are a go-getter, you are a visionary, you are an action taker.

You are doing all the things. You’re educating yourself with all the information. And that is awesome. That is step one. That is what 99 percent of people don’t do. Right. Think about friends and family and so forth that are not entrepreneurs. Most people go through life and they go, hey, I finished college and I’m done learning like myself. Development is now done. I get to just hang out and collect a paycheck and, you know, live Groundhog’s Day over and over again.

So I want to start off by saying, you are crazy awesome for being in that one percent. You are already going against the grain, even if you haven’t launched your business yet. If you plan to write, you are freaking awesome. You’re in the one percent mindset-wise than everybody else. Right? Society tells us entrepreneurship is a big risk. Right. And so already, if you have plans to get started already if you’re up and running, you are in the one percent.

Right. And the reason I say that is because of what people do in the online space. Right, are we’re consistently comparing ourselves to everybody else out there. Right. And we’re always going, OK, why am I not going faster? How did they do this? How do they do this? And I was the all those types of things. Guys, you’re already freaking awesome if you have launched your business or if you plan to launch your business and you’re going to you’re already in the one percent in terms of your mindset, understanding that entrepreneurship is the best vehicle to freedom.

All right. I notice I said freedom, freedom and fulfillment, and happiness. That is what entrepreneurship is about. That is what ultimately provides. All right. There will come a point in time you become successful enough where literally like you, you have enough money. So you stay in the game for the freedom, for the happiness, for the fulfillment that it provides you. And so that’s freaking awesome. All right. And so the reason I say this oftentimes is that, again, our mindset is crucial.

It’s key. It’s not the end all be all. And this is one of the things I’m going to rant and rave about in the short episode to date. Again, we’re going to keep the episodes shorter and punchier moving forward. But I hear so many people the same mindset. You just need to figure out your mindset. And I like to respond to them rhetorically in my head and say, really, if you only need the mindset and sit with your mind for 60 days, don’t touch your computer and let me know how much your online business growth mindset is one piece of the puzzle.

All right. There are many pieces of the puzzle that go into a successful business. You have to also have great messaging. You have to have a great stance. You have to have market positioning. In other words, how are you different than your competition? You have to have the right offer, the right price in the right program, delivery, all those different types of things. All right. The right lead gen sauce. You have to have traffic and or leads coming into your business.

And you also have to learn how to close clients as well as that’s sales. So the mindset is one piece of the puzzle that is a strategy as well. And then taking action. All right. And so the mindset is a big piece, though. It is a big piece. And it’s not the only piece. It is a big piece now. So I want to talk about this. You’re crazy awesome. Right, in so many different ways. And so I want to ask this rhetorical question you that this is a question I asked our clients recently.

I asked our clients recently. I was like, hey, Isaac, can you guys just let’s go around the room here. Why don’t you guys why does everybody take a moment and share with everybody else? What’s something you’ve done in your life that was scary or crazy and in hindsight was the best decision you’ve ever made? All right. And so I asked this question in, oh, my gosh, the responses we got were insane. Right?

I think about it. If you have children right now, that’s a miracle in itself. That’s unbelievable. Right. There’s no instruction manual on how to raise a human being. All right. And so the fact that you’ve already done that or are currently doing that is remarkable. Right. And so if you have kids. Right, and at any point in time you’re, you know, struggling with your mindset, whether or not you’ll make it as an entrepreneur, whether or not you can continue to do this if you have kids, that is probably the craziest, toughest thing in the world to do, is raise kids without an instruction manual.

They have their own personality like we’re in a kind of an interesting day and age as well. So that is freaking badass. So if you’ve done that, why can’t you grow your coaching business rhetorically? Ask yourself that question. Like, I’m raising a kid, I would say is a thousand times more difficult and I don’t have kids, but I just imagine so. Right. And but I asked that question rhetorically to our clients and the responses we got were insane like people.

I love learning. About our clients, you know, beyond just what they’re doing in their business, just them as individuals, it’s so cool. So we have clients of all different ages, all different countries. One gentleman is in his mid-70s. All right. So talk about a badass mid-70s and he’s launching his coaching business. He’s spent previously the previous 40 years in corporate America. And then he retired. And he’s like, no, I don’t want to just sit around and be retired.

He’s going to launch my coaching business. So super, super badass guy. Cool, cool guy. And so his story was what I was taking flying lessons in his and he’s from Australia. He’s a guy I was taking flying lessons with. And I think he said, if I remember correctly, that his buddy was was the pilot instructor and was teaching him how to do it. And so he did several lessons and so forth. And then without knowing, one day he goes back in for another lesson.

He gets in the plane, he’s in the driver’s seat, and his pilot instructor and or his buddies in the passenger seat. And then they start the plane up and then his buddy gets out of the plane and closes the door and says, hey, I’ll be right back and grab something. And he’s got his headset on. And then once his buddy gets out of the way of the small airplane is buddy, you know, messages and radios into his headset and say, hey, you are you’re going to fly solo this time you’re ready.

And so he wasn’t prepared for that. He thought it was going to be another like, you know, training with a copilot. Right. That’s experienced in case anything goes wrong. And his buddy says, nope, you’re ready. Like, you need to take, you know, take the plane up in the air and land it. You’re ready for this. And so he went ahead and did that. Right. But he said he was just, you know, he was freaking out.

Right. Like, oh, my gosh. Because he didn’t he didn’t know that this was the day. And he said he didn’t feel ready. But then the last and his instructor said, no, you are ready. So he went ahead and did that. And so it’s interesting to see him be reminded of that story. Right. And as soon as he was done sharing that story, I asked him, I was like, so why?

Like, how could anything else be difficult to you when you remind yourself of that story? Like, that’s crazy. I would be freaking out if I don’t like heights to begin with. But if I’m up in the air and one of these tiny little airplanes and have a few flying lessons, that’s crazy. Right? And so as we went around the circle and the mastermind and all these crazy stories, you know, a couple of members about how they fought in the war in Iraq and bullets flying past their head and doing all these amazing things and how they, you know, had to pick people up and carry them or bandage up a really bad gunshot wound and all these things.

Right. And gruesome situations. And it’s I remember talking to one of our clients who’s done super, super well, and he served in the military. And before he got started, he’s like, I’m not sure I have the qualifications to be an online coach. And then he shared we went deeper and he shared with me that he had served in Iraq. And you know, he had these certain missions that he was on. And I was like, dude, you that’s so much earlier what you did there.

That’s amazing that you served in Iraq. And, you know, he was a gunner on top of a tank. And so he’s like the main target. Everybody goes for the gunner on top of the tank. And so, I mean, it’s just remarkable. So it’s like our mind is so powerful in that it can convince us because we’re doing something new, even if it’s just sitting in front of a computer wiggling our fingers, that this is scary because it’s unfamiliar territory.

But just make sure you remind yourself how awesome you are. Right. My question for you to think about, right, is to spend a moment. And if you want to write this stuff down, it’s a great exercise. Write down all the cool, awesome things you’ve done in your life and remind yourself how much of a badass you are, because I guarantee you you’ve done some crazy, awesome things that were super scary at the time and everything turned out OK.

All right. And use that as fuel to remind yourself that this is just a grown and online business is really just sitting in front of a computer typing the right things and saying the right things on video like that. In a nutshell, that’s what it is, whether you’re talking to clients are doing the marketing side of it. And so you’ve done crazy things before, my friend. Remind yourself of that and do that again. All right. You will be fine.

I hate to see you. And if you enjoyed this, so be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos, and kids to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five-star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right.

So that is it for this episode. Guys, we will see you at the next one. Bye.

 

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$10,000 Sitting in her Lap

$10,000 Sitting in her Lap

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

Transcription

Hey, guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven-figure online coaching business and we are about to get started in three to one. So, guys, we’re going to talk about a client interaction, all right, where literally our clients had ten thousand dollars sitting in her lap and she didn’t even realize it. She was about to go on vacation.

She told me, you know, I want to land a ten thousand dollar client before I go on vacation so I can enjoy my vacation with my friends and my family. How do I do that? And I’m going to tell you exactly what I told her. All right, guys. So a client comes to me, right? And she’s like, you know, I’m going on vacation in about two weeks with my family. She’s like before that vacation.

And, you know, she already has her coaching business off the ground and has clients and things of that nature. and she has testimonials and stuff and she goes, I really want to land a ten thousand dollar client before vacation starts so I can enjoy the vacation and just totally unwind with my family and not be thinking about the business at all. And I was like, awesome. I was like, let’s do this. I was like, what questions do you have for me specifically?

Right. And she goes, Well, I just don’t understand. I haven’t had anybody recently reach out to me and express interest in, you know, my premium ten thousand dollar offer. And I was like, OK. And she’s like, so I don’t know what to do. She’s like, normally clients will reach out to me. Her prospects will reach out to me. She’s like, but none of them have recently. And I was like, OK.

And so this is what I asked her. I said, Well, have you offered to have you gone to your audience yet and offered them your 10000 dollar offer. OK, have you made it clear that you have a ten thousand dollar offer available to them and that this is what you will do with them inside of that offer? And her response? She’s so funny. She’s awesome. She like her response was like, no.

And she’s like, damn, I don’t know why I didn’t think of that. And I was like, no, that’s super normal is like because you’re busy running your business day to day things like you have your family and, you know, we’re busy, right. Oftentimes. And that’s why it’s so important to have a mentor, a coach. Right. Oftentimes we’re so close to the thing. We don’t even see the thing right. How many people here have lost their cell phone and it’s been in your pocket or been in your hand?

It happened to me the other day. All right. And so it was in my pocket and I couldn’t find it right. And I was wearing new shorts and they had the stretchy new material. And it’s kind of a different fit than I’m used to. And so I just didn’t feel the phone in my pocket. So I asked my wife, I was like, where’s my phone? I was like, have you checked your pocket? It’s always in your pocket.

And I was like, Oh yeah, it is. My pocket feels it. New shorts. And so that happens all the time. Right? We’re so close to something, we don’t even see the opportunity there. We don’t even see the thing there. We don’t even see the client right there. And so and this example, our client inside of seven-figure visionary. Right. She wanted the ten grand clients and she forgot to actually go to her audience and say, hey, I have one spot available for this special offer.

And so it’s not as easy as that guy is. Don’t just I don’t want to you know, again, I don’t want to just misconstrue the entire situation. She didn’t just turn around and go, I have this ten thousand dollar offer and it was sold. And there is more to it than that. Right. What we did is we sat down, we helped her reposition this ten thousand dollar offer to make it really, really irresistible. All right.

And then we worked with her to come up with all the marketing content for promoting this offer. All right. To the different emails and the different posts to put out on social media and all the different things. So we worked with her. Our copywriter worked with her and we crafted all this material and edited it and did all the things to make it really, really sharp. And we laid out a game plan for what was going to be a two-week marketing campaign or a ten-day campaign to land this client.

And on day number either seven or eight, she landed her ten thousand dollar client again. So there were other pieces involved. So I don’t want to just misconstrue that. That’s all you have to do is just turn around and say that. But right. The solution was right in front of her eyes. Right. But again, we’re oftentimes too close to things. I couldn’t find my cell phone and it was in my damn pocket. All right.

And in the past as well with one of my mentors, you know, I was at a point in my coaching business where we had our Facebook ads program. So this was several years ago. I was working forty hours a week, which is how many hours I like to work. I take weekends off and sometimes I work weekends again. It depends what season I’m in, but normally I take weekends off and in our business was growing. It was continually growing, but then all of a sudden it plateaued for a second.

And so I went to my coach and I was like, we, you know, basically like a month and a half we’ve been at the same revenue before. Prior to that, we were growing like a week over a week. I was like, what’s the next move to do? Amount of time and he’s like, oh, it’s simple, he’s like, you just need to raise your prices. He’s like, raising your prices will increase your profit margin.

You’ll have more profit margin, then turn around, hire a support coach that can run your weekly group coaching calls, answer questions, and your clients have in your group that will free up your time. And and and what that will also do, you charge you more, will allow you to add to make your program better because you’ll have more times than you can record videos. You can offer additional one V one calls to your clients. You can do other things to make the price warrant, the price increase has merit.

And so I was like, oh my gosh, that sounds so simple. And he’s like, yeah, he’s like I mean, it’s going to take you, you know, it’s going to be work to find the right person and to hire them and to train them and those types of things that won’t happen overnight, but that’ll solve the issue. And so I wasn’t perfect. So really short 10-minute conversation solved the issue. But that’s the thing of having a great mentor that very quickly they can they because of their experience, they go, oh, this is what you do, like X, Y, Z.

And then from there you just go and execute and you might have follow-up questions and so forth. But oftentimes, guys, the thing that we are looking for is right in front of us. We just don’t see it. And that’s why we all need a second set of eyes on our business, because, again, if I would have tried to figure that out by myself, I could have lost three months, five months banging my head against the wall, trying to figure out how we grow.

At that point in time. I might not have come to the conclusion that we just raise our prices like I hadn’t done it before. So I didn’t know to think in that manner. Right. Once you’ve done it, once you go, oh, that’s you know, that’s the trail. that’s the trail to get to the top of the mountain. So I just want to share that one with you guys quickly, because whatever you’re experiencing in your life, whether it be personal, whether it be health, whether it be relationships, whether it be your business, the solution might be super, super simple.

You’re just so close to it, you can’t see. And that’s why you go to an expert or somebody else who gives you that second set of eyes and go, oh, do you just do these couple of things right? And it saves you massive time, heartache, all the different things allow you to continue to grow and or solve that problem or issue quickly. And that’s it. That’s it, guys. It’s ten grand can be sitting in your lap, so make sure you hire the right coach.

It doesn’t have to be us hire somebody who has experience so that they can find those opportunities for you as well. We call those profit levers. So that’s it for this episode. Guys, we will see if you go back. And if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos, and kids to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs.

All right. So that is it for this episode. Guys, we will see you at the next one, bye bye.

 

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