goals

Law of Averages

Law of Averages

Written By Dino Gomez

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Transcription

Imagine this. You are sitting poolside at a very nice resort, turquoise waters in the background, margarita in hand, and the families around you, they’re splashing and hanging out in the pool. And you just get a notification on your phone that another client just signed on board your program. How and why would that happen? How and why would your business grow while you’re on vacation?

Let’s break down how to do this. Here we go, guys.

Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven-figure online coaching business. And we are about to get started in 3 2 1.

What’s going on, FAM? Hope you guys are having an awesome Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, or Sunday, whenever you are listening to this morning, day, evening, afternoon, or any of the things. All right, so we’re going to dive into this one, guys, right away. And I find this very fascinating. So why would your business grow?

How and why would you have a record-setting month in your business, never seen or done this before type of revenue, insane results, all the energy, all the motivation, like, all the excitement. Why would that happen while you were on vacation? Because we see the coaches, the gurus, the experts, those who have been online for a while, we see them, right? They’re posting on Instagram, they’re posting on Facebook, they’re on TikTok and social media, and they’re like, hey, record setting month doubled my sales while at the beach. And they have a really nice beach in the background.

It’s like, is that true? Is that accurate? And how does that happen for them? And how do we make it happen for us, right? You’re probably thinking that.

All right? Now, first off, I’m guilty of this as well. And I’ll explain to you how and why this has happened to me because historically, almost every single time I go on vacation. And when I vacation guys, let me make this clear. I vacation well, I vacation hard.

It’s a three-week vacation normally in another country, if not multiple countries. So when I vacation, I do it right? But I’ve always noticed this. My business grows while I’m gone. It’s fascinating.

Now, for the first few years, I didn’t understand this phenomenon. I was like, oh, maybe I just need a vacation more. I don’t know what it is that helps grow my business. Now, a little bit more experience, right? 13 years online.

Now I understand why my business has grown while I’ve been on vacation. Let me break this down for you, right, so you can experience the exact same thing, all right? So basically, it all comes down to the law of averages. The law of averages is your BFF. It is your best friend forever.

All right? Here’s how it works, right? The law of averages says essentially right? It can serve you, all right? And it could also frustrate you.

I’ll put it like that, all right? But essentially, let’s just imagine it’s the start of a new year, all right? Now, starting the new year, we’ll say January and February. You work very intelligently, you work smart. Now, notice I didn’t say you work hard.

I said you work smart, which means Monday through Friday, maybe you work nine to five, nine to three, whatever it is, but you work smart. That means the hours you put into your business, you’re working on the right things. You’re not just scrolling, you’re not inside of another person’s Facebook group. You’re not commenting on a link train, trying to self-promote like you are actually doing the right things that are going to help you grow your business, all right? So if you know the right things to do inside your business, it’s much better to work smart rather than hard, all right?

Now, if you are working really smartly or intelligently efficiently, and you do that in January and February, come March, the third month of the year, you can take a two-week vacation and experience massive growth inside of your business. How and why do you know? How does that happen? And why does that happen? Well, it’s the law of averages.

If we look at the law of averages, that would be a ten week span. Four weeks in January, 4 weeks in February, 2 weeks in March. All right? So of twelve weeks to start the year, eight of those I’m sorry, eight of those weeks you were working very efficiently, right? All of January, 4 weeks worked really efficiently.

All of February, 4 weeks worked very efficiently. There’s eight weeks of working efficiently, and then all of a sudden after that, you take a two week vacation. So the law of average says in those first ten weeks, eight of those weeks, you worked extremely efficiently. Therefore, you’re going to be rewarded for that. The marketplace is going to reward you for that efficiency and for doing the right things.

All right? So that’s what the law of averages says. It says you worked really well, eight of ten weeks, and therefore, right, in March, those two weeks that you’re vacationing, you most likely will experience growth or otherwise your business will just coast. You’ll continue to have the exact same numbers while being poolside, while being with your family, while being in another country, while traveling, while just relaxing whatever it is you’re doing, all right? So the law of averages will serve you as long as you are consistently efficient most of the time in the areas you need to be.

Now, on the flip side, right now you might be frustrated. Dino, what’s going on? My business has dipped, but I’ve been working my ass off the last 30 days. Why has my business dipped or dino, I don’t understand. The last three weeks, I’ve worked 14 hours a day.

Nothing has happened. I’m frustrated. Why is this happening? I don’t get it. Well, the law of averages guys, let’s just again, we’ll go back to the start of the year.

Let’s just say January and February. You decide to frolic, relax, sit on the couch all day, not really do much daydream. Whatever it is you’re doing, you do that for January and February, you don’t work at all on your business. Okay, let’s play that scenario. And then all of a sudden, in March, you find your motivation, and you’re on it.

You just work super hard through March, and for 30 days, even weekends, you work super hard in March. At the end of March, you’re like, Why don’t I have any sales? Or Why do I have so few sales? Well, it’s because it was just a 30 day increment. January and February, you took completely off March.

You worked really efficiently, and you work really hard. But if we look at the three month span, there January and February, you were absent March, you worked hard. But over a three month period, you only worked one month, and you had two months off. Law of averages says you’re not doing anything majority of the time, right? 33% of the time, you’re working.

That’s what the law of averages says, january through March, because you took January and February off March. You worked hard. The last 30 days, you worked hard, but over a three month span, in perspective, you only worked a third of the time. So you can work super hard for 30 days in March, and all of a sudden, at the end of March, you’re like, what’s happening? Why is my business not exploded?

It’s because it was just 30 days, all right? And so I think this is super important for folks and for you to understand, for everyone to understand, right? When you see a coach, a guru, an expert, a celebrity, or whatever it is, frolicking and tropical paradises or skiing down the mountain or doing whatever, and it’s hashtag making money while skiing, whatever it might be that the Goops put online these days, they’re not doing that every single day. Normally, they’re working very efficiently every single day, and then they can enjoy the fruits of their labor and still have their business operate, run, grow because of the law of averages. So, again, the law of averages is your friend.

This concept is rad, right? I get to go on vacation and do the exact same thing that they’re doing. I think that where things get misconstrued, is that you probably assume that they’re always on vacation, and somehow they’ve figured out the recipe for just always being poolside while having their business grow. But if you guys were to take a step backwards and think about this, you know, they’re not always poolside because you watch them on their trainings and everything else that they’re doing. And trust me that you see the background they’re not always poolside, but it’s fun to put the photos online when you are poolside.

I’ve done that before as well. And again, that’s why I’ve experienced this as well. Normally when I vacation for two or three weeks in another country, our business grows. And again, it’s not because I’m always vacationing. I think that would be a ton of fun.

It’s normally right, because I’ve been working super efficiently and intelligently and putting systems in place so that my business will grow while I’m on vacation. And you just happen to hear about it while I’m on vacation. All right, so law of averages, guys, is your best friend, right? Because you can look forward to this. You can go, okay, you know what I’m going to do?

I am going to work on the right things inside my business for two months straight, and then I’m going to take a vacation. Then I’m going to hang out with the family, then I’m going to take the kids to the spot they want to go to. You can do these different things. You can look forward to that, and you can enjoy your vacation at that point in time because your business, you’ve solidified your business, right? It’s nice to go on vacation and know that your business won’t fall apart while you’re vacationing for seven days, 14 days, 21 days, whatever it is.

So, again, I think the law of average is the coolest concept there is, because without it, that would mean every single day you have to work. And the results of your efforts on this particular day are going to be the results of how your business is growing at the end of that day. So in other words, that would mean if you work super hard today, you will see the results of that. You’ll land a client, end of the day, perhaps, or have a prospect or whatever it is. That’s awesome.

That also means that when you don’t work the next day, nothing happens. That means you go on vacation, your business flops. The law of average is, guys, it’s here to serve. You think of it in terms of fitness, right? If you eat healthy and work out just one day, you’re like, today I’m going to eat super healthy and I’m also going to the gym.

If you do that for one day and you look in the mirror at the end of the day, you’re not going to notice much difference. You step on the scale, there’s not going to be any difference. All right? So the law of average is actually is applicable to all facets of life. To get in shape, to lose weight, to be healthy, you have to be consistent.

You need to eat healthy, go to the gym for 30 days, 60 days straight, and then you will see a difference. And the reason that’s cool is because if you are consistently living a healthy lifestyle, well, then you can sit down on a Saturday night and enjoy a pizza and wine and all of the things and cake and dessert and whatever else. And again, it won’t affect you because normally you’re eating healthy and working out. So when you have a cheap meal, it’s not going to affect you so long. Averages, guys, we see it and we understand it in terms of fitness, right?

But then when it comes to business, we go, I worked super hard today. Why didn’t my revenue quadruple? Well, averages, if you continue day in, day out to not work hard, but work smart, right, you’ll end up seeing your business grow. And you will see your business grow while taking time off. And so that is how it is done.

And I just wanted to shed light on that guy. The law of averages is here to serve you. So here’s what you want to do. Here’s the big takeaway. Dina, what do I do from here?

I understand the concept now. I need to work smart day in, day out, Monday through Friday. I don’t need to work extra hours. I don’t need to stress as long as I’m working on the right thing. So what do I do from here?

Here’s how you have the law of averages become your BFF. You do this. Number one, you need to figure out what you actually need to work on, okay? And that does not mean posting in Facebook groups. That does not mean there’s certain things that some folks do that they write off as, this is I’m working just because they’re in front of their computer.

That’s not work. You need to figure out what is going to move the needle for your business. And then you need to do that day in, day out, Monday through Friday or whatever days you work. It doesn’t have to be all day. But if you’re working on the right things consistently, then what will happen is the law of averages, after a month or after two months will come into effect and you will have massive results.

And so I love seeing this with our clients because the individual that comes to mind right now is our client, Michelle. She’s a relationship coach. And she’s like, I just finished a huge promo cycle. And she’s like, I didn’t write a single email. I didn’t run a single advertisement.

I didn’t post in my Facebook group. She’s like, I didn’t do anything. And we had a record setting month. And she’s like, that was incredible, right? And I pointed out to her, I was like, you deserve it because you put all the systems in place to have that be your results while you relax during your big promo week.

She had her virtual assistant handle different things, but she had to put those processes in place so that she could hang out and have a fun week celebrating everything that she put in place the previous two months. And then she had a reconciliation month. That’s how it goes. It doesn’t mean you don’t have to do anything. It doesn’t mean you just go on vacation and your business skyrockets.

Right? That’s the illusion. It’s that you use the law of averages and you use it. Understand the concept. Work on the right things.

You do things efficiently, consistently, and then you can take a break and enjoy and celebrate your business growing. All right? So law of averages, guys. Keep that in mind with anything you do. Fitness, relationships or your business, health, wealth, relationships.

It applies in every aspect of your life. Think about that and how cool that is.

Hey Dino, Gomez here and if you enjoyed this, so be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode. Guys, we will see you in the next one. Bye.

 

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How To Hit Your 12 Month Goals [Do This Not That]

Energy is the currency 

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How To Raise Your Prices Without Losing Clients [For Coaches & Course Creators]

How much Money Can New Coaches Make? $22,500 Case STudy.

What’s Your Next Big Move?

What's Your Next Big Move?

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

Transcription

In today’s episode, I’m going to ask you a really, really important question. What is your next big move? And what does that exactly mean? Let’s get into it, guys.

Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1.

What’s going on, guys? Dino Gomez here. And in today’s episode, I want to ask you a really, really important question, which is what is your next big move? What is your next big move? What are you doing next to change the industry? Think about this one for a second, guys. If you are not inventing, then you are always following. And as long as you are always following, the best you can be is second place. And there’s nothing wrong with second place. Second place is fantastic. As a matter of fact, you don’t need to be first in your industry. The challenge is always and the game is always you versus you. It’s always just you competing against yourself. And how could I get better and better and better? Well, one of the ways that you can get better and then actually without even noticing, end up in a position where you are competing at the top of your industry or niche is to ask yourself this question, what is my next big move? What can I do differently to completely change the game, change the industry, help and serve my audience further so that I stand out as the go to solution provider, as the go to coach, as the go to consultant.

Right.

What can I do differently.

To go deeper here into this question, what’s my next big move? Also ask yourself, what is everybody in my industry currently doing? What are my competitors doing that is leaving an opportunity for me to come in and solve a massive industry problem. And this is a fun one to think about.


Because oftentimes we think it’s a one and done job, guys. In life and in business, it’s never a one and done job. You can’t get in shape going to the gym once and just go, I did it once and we’re done everything is consistency. It’s eating healthy consistently, it’s going to the gym consistently. It’s doing your mindset work consistently. It’s showing up consistently. It’s inventing consistently as well.


And so whatever is working for you and your business, it continued to double down on that and go as fast as you can. When you find something that’s working, go fast.


Because it will not always continue to work in the exact same manner.


We’ve invented and discovered different strategies and different things and different niches and so forth. And it’s only a matter of time before somebody discovers that niche as well and wants to compete with you in that niche. You can come up with a cool slogan or a cool catchphrase or something like that, and it’s only a matter of time before somebody copies that cool slogan or catchphrase or something else.


And so the name of the game is being dynamic. I love that word dynamic. So I asked myself, how can I be dynamic? And when was the last time I sat down and just gave myself some time to think?


Thinking so powerful. Life is so busy that often times we don’t just sit down and think. Give yourself permission to just think. Schedule it into your Journal, into your phone. I’m going to spend 30 minutes an hour this weekend just thinking without even any headphones in or anything else. I’m just going to think and give yourself and give your brain direction on what to think about. And the prompt and the question to ask yourself is this, what is my next big move? And how am I going to change the industry? How can I better serve my clients? How can I upgrade my product or service? And how can I invent? And when you do that, your brain will go to work for you and it will start thinking up possible solutions. And the more curious you get about what is my next big move? How can I change the game? The more solutions, the more creativity, the more ideas, the more inspiration will come flying at you. And right now, you might be like, I have no idea what the next big move is. But if you give yourself that thinking space and time and you prompt your brain with that question, what is my next big move?

Where is the industry headed? How can I get there before everyone else? Watch as you have all these amazing, inspiring ideas to come up with some awesome thing that you can do that’s going to differentiate you from your competition. It’s going to allow you to serve your clients better. It’s going to put you in a position for massive, massive growth. All right, so as you go about your day, ask yourself, what is my next big move? To say it over and over and over again. And let’s see where that takes you.

Hey Dino, Gomez here and if you enjoyed this, so be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode. Guys, we will see you in the next one. Bye.

 

Related Episodes:

How To Hit Your 12 Month Goals [Do This Not That]

Energy is the currency 

RECENT ARTICLES

How To Raise Your Prices Without Losing Clients [For Coaches & Course Creators]

How much Money Can New Coaches Make? $22,500 Case STudy.

I don’t set goals I do this instead

I don't set goals, I do this instead

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

Transcription

Hey guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in three, two, one.

What are you doing, my friend?

Why are you setting a new goal for yourself and with a specific outcome when you actually should be doing something radically different? Let me explain. Let’s get a little bit deeper. All right, guys. Now at the time of this recording, right.

We’re getting closer to the new year. All right. Now, it doesn’t matter when you listen to this episode, you could be listening to it in May or September or some other time, right? It doesn’t need to be the start of the new year for this to be applicable. What you want to do, guys, everybody’s all about setting goals, right?

And normally it’s based on a specific outcome. I want to grow to 10k a month. I want to grow to 30K a month, 50k a month. I want my $83,000 month cash collected so that I’m on track to do a million dollars in a single year.

And that’s what a million dollar business is. It’s $83,000 approximately per month. So you have those certain goals now, goals can be useful. All right. But let me go deeper and show you guys something that I’ve been using and that I think is the future of growing a business.

All right. And I’m starting to hear more and more people talk about this, and I find it so fascinating. It’s been working so well for me. But if you have a goal at first off, you shouldn’t be focused on the goal of I want $10,000 a month. What you should really be focusing on are the tasks required for you to have a $10,000 month?

Okay. So in other words, right. If your coaching package is $5,000, you need two clients per month, two times $5,000 is your $10,000. Right. Okay.

So you understand that? Okay. I need two clients per month. All right. Then what you should be looking at is okay.

What’s my closing percentage? How many people do I need to talk to to have two of them say yes. Maybe you’re closing for simple math. We’ll say you close at 50%. That means half of everybody you talk to becomes a client, which is awesome.

Okay. Now going backwards further, right. That means you need four sales calls per month, because if you have four calls per month, you’re going to close two of them, which is 50%. And then with a $5,000 coaching package, you will have your $10,000 a month. All right.

So now your focus should change from $10,000 a month to, hey, I need to have four sales calls per month. So now you’re breaking things down into a task rather than just sitting there saying, I’ll be happy when I have a $10,000 month. That is one of the worst things you can say is I will be happy when. All right. And I’ll talk more about that again in another episode of how the psychology of that works and the data behind it, because I studied the mind so much and productivity so much.

It’s so fascinating. It has nothing to do with actually setting your goal. And I’ll get into that more in the future. But now, rather than saying I will be happy when I make $10,000 a month, you have a specific task and benchmark you’re looking for, which is four sales calls per month so that you land your two clients statistically or on average. All right.

And then what you need to do is go, okay, well, how much marketing do I need to do to generate four sales calls per month? Where are these sales calls coming from? Whenever you have a sales call, one of the things you should be doing is asking them, how did you hear about us? Or was there a specific piece of content that led to you wanting to book a call with me? All right, get data.

All right. And get data. And then here’s another huge tip. The huge tip is that it’s okay to repeat your marketing message? One of the things you might be asking yourself is I’m just out of content ideas.

I don’t know what to say when I write a post on social media, I don’t know what to create a video about. I don’t know what to do in the advertisements. You don’t always need new content, guys, it’s really interesting. But who here has listened to Les Brown or Tony Robbins or whoever it might be, right? Whoever your favorite speaker is author is, if you’ve watched interviews with them on YouTube, where on all these talk shows or whatever it is, or if you’ve gone to any of their seminars multiple times, they give the same presentation over and over again.

All right. I was at an event recently, very well known speaker. Obviously, Tony Robbins was speaking. It was awesome to see him there live. It was one of the last live presentations he said he’d ever be doing because he found out that actually he can reach more and impact more people by just doing his conferences remotely and that people are getting essentially the same transformation.

But it was amazing to see him live. And the energy in the room was incredible. But I was sitting next to this nice woman and we started chatting and we connected really well. And she’s like, yeah, this is the fifth year in a row I’ve been doing this Tony Robbins event, and I was like, Are they different, or why do you keep coming back? She goes, Nope, they’re all the same.

He gives the exact same presentation, just about says the exact same thing, uses the exact same stories, has to do the exact same exercises. But she’s like, I understand that I need to continue to be reminded of these principles. And every time I come here, I’m reminded of it. And then I put that back into the action and I get results I’m looking for in my life.

And so I keep coming back because I need the refresher. All right. And so that is huge for you. If you’re trying to figure out, oh, my gosh. I need to come up with new content.

You probably don’t. Right. Once you’ll have enough content initially, and then you just continually repeat that content, reteach it over and over and over again. You’ll get better and better and better at explaining it at articulating it your audience will pick up things, right. Who here has read a book the same book multiple times?

Who here has watched a great movie multiple times? Why did you watch the same movie multiple times if you knew how it goes because it creates that emotion for you and that results for you or that entertainment value for you. And therefore, even you, as the consumer are not necessarily upset when somebody is repeating their content. Right? You’re picking up more things or you’re being reminded of something that you need to hear again because it hasn’t become ingrained in your subconscious or in the way that you live.

So you need to hear it again before you’re ready to take action. So that’s another side tangent. You don’t always need new content. All right. What you should be doing is on any sales calls that you have you should be getting data from your prospects or your clients. What piece of content really resonated with you? Why did you join? And when they tell you? Well, it was that one story you told about when you were a teenager, and it reminded me of my teenage years and my thing that I went through and I knew we would connect super well.

And that’s why I joined is because it was that story. If that’s the case, that story, you might have done a Facebook Live and told that story once. Tell it again. Tell that story every other week, over and over and over again because your audience is going to change and grow and evolve. And people need to hear the story multiple times.

And people forget. Think about how many different pieces of content you see scrolling through social media every single day. People forget your story and your content and your strategy and so reteach it to them because you know it converts. All right. Again.

So that’s what you want to do from a content perspective is figure out what content converts and then continuously reteach it. Now going back to the goal thing of I’ll be happy when I’m at ten K a month, not what you should be saying to yourself. Instead, you should be breaking it down into the actual tasks and KPIs, which are key performance indicators that you’re looking for. We have previously discussed you need four sales calls per month so that you close your two clients at 5K, which is your 10K.

All right.

Now you want to figure out, okay, how many pieces of marketing do I need or how many people need to join my email list every single month to generate those four sales calls. And now you’re working backwards, and then you go, interesting. Okay. Or maybe you have a Facebook group and you go, okay. Right now, there’s 200 people in my Facebook group.

And this past month, I got my four sales calls, and I landed my two clients and I had my ten K month. And so it’s like, interesting. Okay. So that means you need to add 200 people to your Facebook group every single month to get at least have four of them book a sales call with you.

So now you’ve taken it from needing four sales calls a month to now understanding, you need 200 new Facebook group members per month, because the 200 new Facebook group members will equal four new sales calls, which will equal two new clients, which will equal 10K. You see how we’re breaking this down. So now your focus doesn’t need to be on, oh, my gosh. How am I going to get my half my 10K month? I want my 10K month.

I’ll be happy when I have my 10K month. No. All you have to do is focus on how do I grow my group or my audience and add another 200 people this month? Right. And now it’s a simple equation.

So everybody over complicates how to grow your business. It’s really math. It’s just math. It’s doing the boring work because it’s not the most exciting thing. Looking at data, some of us love it.

Most of us don’t. I don’t love it. But it’s what grows your business mathematically. And so now you focus. Okay.

On how do I grow my audience by 200 people this month so that I get my four calls. So I get my two clients. That’s exactly what you want to be doing. So there’s that again. You don’t want to just have the goal.

You want to break it down into the actual tasks. All right. And then in addition to that, this is the juicy part here, guys, this is the juicy part. The main thing you want to ask yourself, all right. Is okay I need to grow my audience by 200 people this month in order to have everything else calculate out to my 10K month, ask yourself, who do I need to become in order to grow my group, my audience, my email list by 200 people this month. That, guys, is something doing a lot of research on a lot of individuals. That is the special secret sauce. Who do I need to become? Because if you’re at $3,000 a month and you’re trying to get the $10,000 a month you are going to have to become a different person in order to get different results, right?

Nothing changes unless there is change, right? So you cannot continue to do the same thing and expect different results. The definition of insanity is doing the same thing over and over again and expecting different results. Famous quote by Einstein, right. So who do I need to become?

What new habits do I need to have? Do I need to wake up earlier? Do I need to do video even though I’m afraid to get on camera? Do I need to not be afraid of what other people think and get more vulnerable and sharing some of my stories?

Learn to enjoy sales even if I don’t really enjoy sales right now so that I close at a higher percentage? Who do I need to become? What type of energy do I need to have? That’s the big one. Guys, what type of energy do I need to have?

Who do I need to become? Those are questions people don’t ask themselves. They just set this goal. I want to lose 10lbs. I want this to happen in my life and then they don’t break it down into tasks and they don’t ask themselves that main question.

Who do I need to become? Do I need to wake up earlier? Do I need to get more sleep? Do I need to start exercising more so that I have more energy? Do I need to eat healthier?

So I have more energy? Do I need to surround myself with others that are doing the things that I want? So I have more connections in the industry to premium, high ticket buyers. Do I need to hire a new coach? Who do I need to become to get these new results I desire?

What would the $30,000 a month entrepreneur? What is their energy like? What kind of person are they in order to produce those results? That is the question to have, because that is what you ultimately control. All right.

You do not control the end result.

You can only control your state, your state of being, your mindset, your energy that you give out. And I will touch on this on a future episode. So make sure you stay tuned. But there’s a lot of data that suggests you are actually more productive. You make more money and you are more creative when you are happy.

All right. So that’s why I’m talking so much about energy is because it’s scientifically proven that when you are happy, all of the things that you want multiply for you, which is why who has noticed this in their life before? Oh, my gosh. Best month ever of my life. Everything’s going so well.

I got this that happened for me, and then this happened to me. And this person did this thing for me I wasn’t expecting. And then I made this amount of money and then I had this cool experience. Why does everything happen like that? Where either everything’s going wrong or everything’s going right?

Why is it like that? How many times has that happened to you in life or just everything all at once goes wrong or everything’s going perfectly? What is the foundation of that? It is your state and your energy, because that is the only thing that you can control because you cannot control outside circumstances. You cannot control what’s going on in the world.

All you can control is you and your mindset and your energy and what you do with your precious time and how you think and this limited amount of time we have here on Earth. Right?

That’s something really big to ask yourself, who do I need to become to get these new results? And when you figure that out, it’s very easy for you to start making adjustments to become that new individual. And as the result of becoming that new individual, you will get those new results that you ultimately external results that you ultimately want. All right. Who do you need to become?

Massive, massive questions. And if you want more inspiration? Guys, I started this cool side project. I really started it for myself because I love doing cool things, but it’s called Daily Mission, and so reach out to us. You’ll get on our email list, you’ll see an invite to join Daily Mission.

There’s nothing for sale there. It’s for free. But every single day I send you an inspirational email that is designed to make sure that you are stepping into your greatest version of yourself and having the right energy and mindset to produce the results that you want in your life. And we have a lot of fun as an example. Like one of our Daily missions we sent out recently was, hey, go high five strangers today and see how you feel after the fact.

And there’s little hacks and things you can do in life that will continuously keep your energy levels at a maximum. And again, when your energy levels are high, think about when you get a really good night’s sleep and you just feel amazing the next day versus when you got horrible sleep, how the next day is for you, right? It’s important that you keep your energy levels high. And so that’s what Daily Mission is all about is us being able to help direct you to have this incredible mindset where you are actively seeking and creating opportunities for yourself energetically to get the results that you want to take a look at that.

Otherwise guys, main takeaway, ask yourself, who do I need to become? What kind of energy do I need to have to step into these 10K, 30K, 50K, 80K, 100K month that our clients are having inside of seven figure visionary or mastermind? All right. So that’s it for this episode. Guys, I hope that was helpful.

We’ll see you guys in the next one.

Hey, Dino Gomez here and if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheat sheets to help you grow your online coaching business. Alright, and if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month, we choose one lucky winner to win access to one of our coaching programs.

All right, so that is it for this episode. Guys, we will see you in the next one.

Bye bye.

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How To Hit Your 12 Month Goals [Do This Not That]

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How To Hit Your 12 Month Goals [Do This Not That]

How To Hit Your 12 Month Goals [Do This Not That]

Written By Dino Gomez

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Transcription

In today’s episode, we’re going to talk about how to hit your goals, your 12 month long goals, your New Year’s resolution as we head into 2021.

Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1. All right, guys, we’re almost in the new year, and I know it’s 2020 at the time of this recording, regardless of when you are listening to this, I think this will be a very powerful episode for you guys.

This is kind of some mind medicine coming at you.

But really what this is about, guys, is how to hit your goals, whether and again, you can be listening to this halfway through the year, you can be listening to this in September or in fall or the winter or summer or whatever, really doesn’t matter.

Right.

At any point in time, you can decide, hey, I want to set a goal for this month, for the next six months, for the next 12 months, and completely change everything that’s happening inside of your coaching business, inside of your life, if you so decide to. So let’s get into this. I have so much cool stuff to share with you around this. And again, this is some mind medicine for you guys. There’s a couple of things I want to say right off the bat.

Like I’ll start with a little bit of a story. If you haven’t heard this one already. When I was 20 years old, I got when I was at college, I went way over the deep end with drugs and alcohol.

And make a long story short, you know, basically what I had to figure out how to do to get out of those bad habits was rewire my brain for success. And so I got really into studying the brain NLP human psychology, human behavior like all of those things, so that I could break these bad habits and change the trajectory of my life. All right. And so that’s kind of the back story here and why I know some of this stuff and ever since for the last 13 actually know I’m sorry, 11 years I’ve been studying this stuff consistently.

And it’s played a huge role in allowing me to have a successful online business and travel the world and just a lot of cool things. All right. And I will just say that a lot of amazing things have happened to me since I kind of had that, quote unquote, nervous breakdown when I was 20 years old and did all the crazy things. All right. Now. And just so you know, they were more crazy than the standard college kids, college students experience.

All right. I also say that for now, to keep it short so we can focus on you and how you can use this episode. All right. So I’ll just say that.

But here’s how you can hit your goals, guys. First off, there’s really three things to know, right? Because the statistics are something like this. I just heard this the other day.

It’s by January 15th or basically two weeks into after you have set a goal that normally you are no longer on track to or are continuing to do the things that you wanted to do to reach that goal. So basically, people normally have the willpower, so to speak, of two weeks. And but the thing is if you listen to motivational speakers and you read a lot of books around this stuff, willpower does not last forever.

It really doesn’t. So there has to be another reason why you decide to do the things you decide to do. Right.

And so to put this into context, really what you want to start off with when you are setting goals, quote unquote, or, you know, kind of your targets, I like to call them targets more than goals, because I think goals is kind of just overused and thrown around so much.

And I think it’s thrown around in the context that we know, like, I kind of hear somebody say like, well, my goal is to do this. And it’s almost like when you hear that now, I kind of hear like my wishes rather than my plan or my strategic game plan.

My map is to do X, Y, Z. When I hear goal, I almost hear somebody saying, like, my wishes. And again, I think that just goes it coincides with like the whole New Year’s resolution thing. And basically very few percentage of people actually hit what their New Year’s resolutions are.

So we’re going to talk about why that is and then how you can change what you actually do, heading into the new year or otherwise.

If you’re listening to this halfway through the year and you’re just like, man, I want to change the second half of this year or I want to change that next month, or, you know, a calendar year can start at any point in time, so to speak. Or I should say a 12 month period can start at any month at any point in time.

So here’s what you really need to do, is stop using the word goal and start using the word vision. All right. So what is your vision? First as really a three step process I like to use? Here is what is your vision for the next six months, 12 months? All right. As in what do you envision yourself doing and accomplishing and what are the byproducts of that? All right. And that’s step one is putting together a super clear vision because our mind works and it works in images.

And it’s why they always say a picture is worth a thousand. And words like your mind, like is able to comprehend things if you visualize it, if you paint that picture in your mind, your mind is going to problem solve. That is what the human brain does is the smartest computer system in the world.

So when you paint a picture for your mind, it automatically tries to figure out how to attain that. And so that’s step one, creating a super clear vision, that’s why a lot of people talk about vision boards and things of that nature. There’s a lot of scientific evidence behind that being an actual thing now.

And so start with your your vision of like here’s the end result that you’d like to achieve. All right. And then after vision.

All right. Because vision is just not enough, like we can all to sit down and in a vision, you know, whatever it might be, whatever on the tropics of the beaches, you know, and it’s not guaranteed to happen per say. So the next step is. But a vision is still important, right? You need to tell your mind. Paint that picture for your mind. Here’s what I want. All right. And so that your mind goes cool, OK?

I understand what it is you want and it can start focusing on that. All right. And there’s scientific terms behind why when you have a particular vision, you start seeing more of that. And in life, just like when you buy a new car, a new red Ford Explorer or whatever it might be, maybe I’m aging myself now. I don’t know, buy a new car. why it seems like every single other cars on the road.

It’s called reticular activating stimulation or something like that. But again, a part of your brain is all of a sudden noticing all of the same cars on the road. So vision is key for your brain, first and foremost, except now after vision, you have to have a Y and the Y is super important, as in. Why do you want that particular vision? Because your why is going to actually get you to continue to break the current patterns and cycles that you’re in to achieve your vision or otherwise your targets.

All right.

Because regardless of what your vision is of what you want to achieve and again, that could be growing your online coaching business, that could be landing, you know, ten clients, ten new clients every single week, that could be growing, a team that could be traveling the world, that could be losing 35 pounds.

That could be a dream relationship. Right. You first have to have the vision, then you have to have the why, but it’s not always an easy journey to your vision. All right. And so that’s why your why has to be really strong so that you power through. Right. Because sometimes to make your vision happen, you’re going to have to change because otherwise.

Right, if nothing changes, nothing changes. So all of a sudden you want some some bigger, grander, greater, you know, than what you currently have, so to speak, in terms of in relation, in terms of things. If we get a little bit deep, we’re getting kind of deep on this episode. As you guys can tell, this is mind medicine. But but yeah. So, I mean, you’re going to have to change.

So otherwise things are going to stay the same. So that means that it’s hard for humans to change, we like habitual habits and routines. And our brain likes that because it’s easy for our brain to do that.

So if you want something different, you’re going to have to do something different. And that might mean waking up an hour earlier every single day and going to bed an hour earlier every single night. All right.

And that is not going to be enjoyable because maybe you’re used to watching your favorite TV show, you know, late night TV show or something like that or Netflix or whatever it is. Right. And then all of a sudden, you’re cutting away that Netflix time so that you can go to bed earlier, wake up earlier. Do you have an extra hour to your day? And that would be difficult to do, but if you have a strong enough Y for which to do it, then you’ll actually go ahead and do it because you, you have that vision, but you have to have the Y.

So in other words, OK, my coaching business lets you know you might be talking to yourself and let’s just say you’re coaching business is currently doing ten thousand dollars a month and you’re like OK, I want to grow to a million dollars this year. All right. So you basically are looking to 10x your coaching business. All right. In order to have basically to reach a million dollars a year, that’s about three thousand dollars a day of revenue that needs to come in.

And so, you know, mathematically, you can work that out. And so you go, OK, I need to make three thousand dollars a day to get to a seven figure run rate and otherwise have a million dollars a year. Now, things are going to have to change for you to evolve from a ten thousand dollars a month coach to a million dollar coach. All right. And it might require you, again, going to bed earlier and waking up earlier.

And again, I’m not saying that it’s that perfect sleeps schedule or anything like that, like waking up early, but it’s going to require you to change what is going on in your lifestyle and who you surround yourself with in your business, who you invest with, what the things you do, how you prioritize your time, all of those things. Right. So some things are going to have to change.

And so you have this vision, OK, I want the million dollars, but why do you want the million dollars?

All right. Because if it requires sacrificing, you know, Netflix for extra sleep or to just wake up earlier to have more productive time. Right. Statistics show within two weeks you’re going to be like, nope, I’m back to Netflix. So your Y has to be really good. Why do you want a million dollars just to say I made a million dollars? Or is there some other reason, like I want to donate and create a nonprofit or no, I really want to buy this particular dream home and provide for my family?

Or do I really want to take care of my parents that are going into retirement or whatever it is?

It has to be really, really strong or otherwise you’re going to be one of the statistics that just had a goal and after two weeks is now back to normal. All right.

So stay with me here. Are you guys following along so far? Right. We have. First, you have your vision because the mind likes images and can really understand images in your heads. You want to really, like, have a clear vision of be able to, like, see it in your mind what it is you want. But after that, then you have to have the why. Why do you want it?

That’s going to help you power through the difficult times or the changes that are required to get you to your vision.

All right. And that might be like, OK, if I get to a million dollars, I’m going to need a team. It’s going to be hard to be a one person coach and do all the sales calls, do all the actual coaching, do all the actual marketing, do all the actual finances and build to a million dollars. You probably going to want to need an accountant. You’re probably going to want to hire somebody to do sales for you on your team.

You’re going to want to do all these other things to get you to a million dollars. So that’s going to require growth. And you learn a new skill sets and doing new things and letting go of wanting to do it all in your business. And when you have that resistance, yes, I want a million dollars, but you have the resistance.

You’re going to hold on to it unless you have a strong why like, no, I really want to have enough money for our kids, you know, educational, you know, or whatever it is, you know, legacy passed out money to them, have them be taken care of, whatever it might be. Right. So you’ve got to have your Why. So first vision, then your why your Why is going to power you through the resistance to get you to your vision.

And then after that, the third part, once you have your Why, you’re like, OK, now I know for sure that I want this particular thing and here is why I want it. And that’s why is super strong and powerful so that you’ll do all the tough things now that you have that. The third and final piece is who do I need to become to basically create that vision? So in other words, OK, if you’re currently making ten thousand dollars a month, you’re like, no, I want to 10x my business this year and make it a million dollars coaching business.

All right. What’s my why? Why is that? I want to retire my parents and buy them a nice home and not have them have to worry about finances as they grow older. OK, now you have a really strong why to build a million dollar business rather than the next piece. It’s like, OK, what does a millionaire do that I’m not currently doing at ten thousand dollars a month? And you start looking at what you do on a day to day basis.

Well you know, you start maybe tracking your time.

Wow. As it turns out, I spend three hours a day on Facebook and two hours of those of that time is watching other coaches do Facebook lives. Right. When I should probably be the one producing the Facebook lives. I’m the one watching the other Facebook lives. Right.

Maybe all these little things you’re doing? I spend thirty minutes a day actually driving out of the way just to get my Starbucks coffee. is that really necessary? are you willing to give up the Starbucks coffee? So you have thirty minutes a day back, which by the way, thirty minutes a day compounds to one hundred and eighty two hours a year. So where can I save thirty minutes a day to have an extra one hundred and eighty two hours a year so that I can be that much more productive in my business so that I can actually make the million dollars so that I can actually take care and retire my parents. Right. See how that all works together.

So who do I need to become is the last step. Right, because you’re going to have to evolve and change as an actual entrepreneur, as a coach, as a human, and in order for the results to change in your business or the results to change your life, if you’re particular target is to lose, you know, fifteen or thirty pounds, then. Right. You are going to have to change and prioritize things. But you will cave in to the pizza in the late night snacks.

And the drivethru, and skipping the early morning gym session, right, unless you have a strong enough why, like, nope, I want to lose 35 pounds because I want to be around to see my kids get married. so many different scenarios we could go through here. But that’s the premise there, guys, is that it’s really a one, two, three. It’s like vision first, which is why we named our mastermind seven figure visionary.

That is the first domino. And then it’s why. Why do you want that particular end result? Right. Like if you want a million dollars just to run around and say, I want a million dollars, it’s not going to be strong enough motivation for you. You’re not going to power through the adaptations and changes that you’ll need to make to get there. All right. And so you’ve got to have a strong why. It can’t just be I want a million dollars to have the two click funnels award.

Right. It’s got to be. Nope, I want it because, it could be that you’re super competitive and I want to show other people that I was able to do it. I want to proof my haters wrong. That will be strong enough motivation for you. It could be that I want to take care of my parents. It could be a million different things, but it’s vision.

Then why do you want your vision to help you through the metamorphosis, so to speak? And then it’s who do I need to become to make all of all of those things come true?

Because it is going to require change. All right.

So that’s the one, two, three guys of how to hit your targets. Not going to call them goals because, again, I don’t know about you, but when I hear somebody around the new year say this is my goal, I go, all right, I’m guilty of it, too. I’ve done that so many times in my life, have been like, yeah, my goal is this.

And like and then I have no actual. I don’t sit down and go, why do I want that goal?

And who do I need to become to get to that particular target? Right. Like what is my target? What’s my vision? What’s my target?

Why do I want that and who do I need to become? Those are the three steps there, guys, and that will help you dramatically. So instead of just saying I want to make this amount of money this year, make sure you have a why, right.

You have your vision and then why and then final step is to go full circle. Here is who do I need to become in or who do I need to surround myself to force me to become that individual so that I reached my ultimate vision. All right. So that’s what I got for you guys today. A little bit of rant on some mind medicine and some thinking and some deep things. Again, you can use this regardless of what time of the year you’re listening to it.

But as I record this, we are approaching the new year of 2021. And so I thought this would be timely for our active listeners right now. But again, use this consistently in your life. In another episode, we will go even deeper down the rabbit hole and talk about how you can break down your actual targets into tangible bite size daily activities to then have a basically mathematical strategy to grow in your business. All right. So that is it for this episode, guys.

As always, keep doing. You have an absolute blast. Thanks for hanging out with me.

We have a lot of other cool stuff coming up in future episodes.

Hey, Dino Gomez here and if you enjoyed this episode, be sure to head on over to the secretsofCoaching.Com for more resources, downloads, videos and cheat sheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right.

So that is it for this episode. Guys, we will see you in the next one, Bye bye.

 

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