Dino Gomez

secrets of coaching

Professional or Authentic?

Professional or Authentic?

Written By Dino Gomez

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Transcription

Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1.

In today’s episode, we’re going to be talking about whether you should be cursing in your marketing and online and how you should dress, how you should look if you need to be professional, how authentic you should be. All of these things, these are questions that we receive sometimes from our clients is like, hey, how do I find my voice? How do I find my brand?

Who do I need to be?

So let’s dive into this, guys. Should you be cursing? Should there be should you be wearing normal clothes? Do you have to have makeup on? All of these different questions, right? Where do we draw the line online? I kind of like that one there. Draw the line online in terms of being professional versus authentic. Real quickly, guys, it is Sunday over here. I’m batch recording some of these episodes. It’s been an amazing day so far. I slept in a little bit, which for me, that means sleeping until about eight, got up, jogged down to the beach with Kona. We ran on the sand for about an hour, came home, showered, made her breakfast, and then I took back off with my laptop, found a coffee shop by the beach and wrote some more emails because that was something that we need to do is have some more new emails and new content. So I got those done. Been very productive. They did some podcast episodes, did some video recording. I was just in the mood today to work on a weekend, and it’s been awesome. I hope you guys are having an awesome day as well.

How professional do you need to be? Do you need to wear a suit? Do you need to have a professional background? Do you need to have all the fancy video and audio equipment and all of the different things? Here is what we always share with our clients, and we have so many case studies on this. The worst thing that you can do in your marketing and for your branding is to copy someone else that is a competitor. All right, so this often happens online, right? We see somebody who’s doing super well, and we go, oh, okay. I’m going to copy absolutely everything that they’re doing, including their persona, how they show up. They wear a suit. I’m wearing a suit. They have this in the background. I’m going to have my background look the same for my videos. They curse. I’m going to curse. They don’t curse. I’m not going to curse. They have makeup on and they always look done up. I’m going to have makeup on and always look done up. So again, we oftentimes I think that that’s the secret to success. And there’s a difference between modeling and copying. Okay? And so I’ll go through these two differences here.

The worst thing you can do is copy somebody’s branding and their persona, how they present themselves. Here is why, especially you do not want to copy them if they are a larger competitor, that is the worst thing you can do. And here’s why. It’s because they are already in front of you. All right? They’re already much bigger than you. They already have a much bigger audience, right? They already have more experience. They already have more systems and things put in place. So if you literally copy them, start talking like them, start dressing like them, have the same background in your video, start covering the same topics as them. If you do all of that, you are literally making it impossible for the marketplace to choose you over them. Because now you are just a clone of them. But guess what? They are bigger. They probably have more testimonials. They probably have more clients, a bigger team. They have more resources. You’re just a watered down version of them now. So you are literally putting yourself at a disadvantage by copying them. Now, with that said, you can go ahead and model things that they are doing.

Oh, my gosh, I noticed that they are doing a lot of TikTok videos and driving a lot of traffic with TikTok. Maybe I need to get on TikTok as well and use that as a platform. That’s modeling. But the ticktock account that you create and the content and the things that you do there should be authentic to you, right? You’re presenting yourself differently. You’re covering different topics. You have a different stories and opinions and things that you’re sharing and a different offer than them. All of those things. But you’re modeling the fact that, hey, this platform is working for them or this thing is working for them. All right? That’s the difference between copying and modeling. You never want to copy, especially a bigger competition, because your biggest advantage is the fact that you are you, are you. And as long as you remain true to yourself and who you are with your own voice, your own style, your own way of dressing, your own stories, your own messaging, your own branding and all those things, then people can see how your marketplace can see how you are different than a larger competition. And when you become relatable to a segment of that audience, they are going to choose you over the larger competition.

They’re going to say, hey, I just like the stories this person tells. I like their voice. I like how they explain this concept here. I feel closer to them than the bigger competition. So that’s how you be bigger competition, the authentically yourself. And so there’s no right or wrong. All right? Do I need to be professional? I’m a business coach. I always be in a suit. Guys, I wear t-shirts, and I joke around a lot, and I have fun in my business, and we’re very successful. And our clients that come to work with us, they like that feel, that vibe that we give out. Right. And there’s others in the marketplace who are very professional and have wear suits and do things like that, and they’re going to attract their perfect clients to them who also like that whole professional persona and so forth. Right. Again, you want to be authentically yourself, because again, when you are authentically yourself, whether that’s cursing professional, unprofessional, done up, looking good, or dressed down and looking casual, whatever it is now, nobody can copy you because it’s impossible. They can be a watered down version of trying to copy you and emulate you, but they will never be you.

And so now you’re giving yourself that advantage there. And so the answer to that is always be authentically yourself. There’s no right or wrong. What’s cool is the day and age that we live in. You don’t have to. Your only option is not to put on a professional persona. And there’s so many different examples of this. The example I’ll give you guys really quickly, one of my favorite motivational speakers is Eric Thomas. He’s now the third highest motivational speaker in the world. Tony Robbins is number one. Eric Thomas is number three. And Eric Thomas came up very quickly in the industry. He started on doing YouTube videos in his basement with, I think, just his phone. And it wasn’t, like, perfect lighting. It wasn’t, like, video editing done to it. It wasn’t this whole production. And at that point in time, Tony Robbins had the team and the brand and the production and all the things. So how did Eric Thomas come out of nowhere and create this massive movement and brand and fan base himself and grow to becoming the third highest paid motivational speaker in the world? How did he do that so quickly?

He was just authentically himself. He’s from the inner city. So he talks like he’s from the inner city. He’s not trying to be a version of Tony Robbins. He has his own stories, his own metaphors, his own life examples, his own way of motivating you. He screams and waves his arms, and he wears jeans and a T shirt, and he has his own brand that’s very different than the Tony Robbins brand. And for that reason, there is a segment of the marketplace, a large segment that’s like.

Hey, you know what?

I really like this Eric Thomas guy. I like his message. I want to continue to follow him. Right. And so he built his own following and his own fan base based on just being himself and his own way of motivating you in a different manner in style and light than Tony Robbins. And so that’s a perfect example. Gary Vaynerchuk is another perfect example. He’s out there with baggy jeans and a T shirt and always cursing and all these things. His company is now valued at a billion dollars. I just heard he could literally sell his marketing agency for a billion dollars and so he did that wearing a t-shirt and baggy jeans and doing the complete opposite of what a business consultant might have been had to do 30 years ago to come across as professional in a corporate environment. So that’s where the marketplace is now. You can be authentic yourself. It is appreciated and so people are looking for that real. So in case you were wondering who you should be, what is my voice? Just be you. Just be you. I hope that’s helpful. My friends will chat with you soon.

Hey Dino, Gomez here and if you enjoyed this, so be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode. Guys, we will see you in the next one. Bye.

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Irresistible offers

Irresistible offers

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

>> BOOK A FREE CALL NOW <<
Transcription

Hey guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in three, two, one

in today’s episode guys, we are going to be talking about irresistible offers that attract premium clients. This is not an episode to miss. Let’s get into it right now.

Alright, guys. Irresistible offers that attract premium clients. That’s what we all want, right? Premium clients. Where are they at?

How do we get them? It starts with having an irresistible offer. Now we call these. Get this. You ready?

We call these super fly offers. All right. And I’m going to share with you guys a couple of ways to take your boring and gross and smelly and casual and normal offer and make it a super fly offer. All right. So stay tuned.

We’re going to go through through three different ways to make your boring offer. Super Fly. All right. Now, before we get into that, I want to talk about why your offer so important. Okay.

So when you have a just a killer offer, a super fly offer, what happens is that it gives you margin for air in your business. In particular, it gives you margin for air in your marketing and in your sales. All right. So who here owns an iphone? Smartphone, something like that.

Imagine all of you guys do what happens when you go and you hear the new iphones out or the new Androids out you run to the store. Commercials showed you the new features. It has improved camera and memory and storage and apps and all this cool stuff. The offer is so good. The product is so good that you run to the store and maybe it’s a teenager working there, whoever it is, but they don’t have to sell you on the new iphone.

You just show up and you go, hey, do you have the new iphone? They go, yeah, they’re over here. You pick the size, you want, the amount of storage you want, and then you’re out the door. All the offer is so good that they don’t have to sell you on all the features of it. And they don’t have to be a world class salesperson to convince you to get the new phone.

The offer is too good. You just show up and you’re like, I want it. I’m ready. Give it to me. That’s basically how it goes, because the offer is so.

So imagine if you have this super fly offer, right. And it will do the same thing for you. Clients will go, wow, that I haven’t heard of that before. That sounds amazing. I want that this is too good to pass up.

I’m in. And so it means that you can have margin for error in your marketing and your sales. You don’t have to be the world’s best salesperson to sell the new iphone. People just naturally want it because the offer is so good for it. All right.

So what we’re going to do here very quickly, right. Because I’m trying to keep these episodes shorter. Sweeter, more direct is going to give you guys three tips to make your boring smelly normal average offer Superfly. Now, I want to preface this by saying there are 15 different ways to create a Superfly offer. All right.

We just did a training inside of seven figure visionary or mastermind for our clients on how to create the 15 different ways to create a super fly offer. And the results have been insane. In the last seven days, we’ve had three different clients have at least a $10,000 cash collected day. All right. Because we help them take their boring offer and create a super fly offer.

So boom, they’re just landing clients left and right. And IIlyse is law of Attraction coach did $16,000 and three days. Ed’s and SEO coach he did $10,000 in a 24 hours period.

Ken’s a relationship coach for women. He’s done $15,000 cash collected in a four day period. And it’s all after working with them to help them upgrade their offer to become a super fly offer. Alright. And so we’re going to share with you guys.

Three of the 15 tips. Right. We got to save some of the juicy stuff for the clients. Right. And then I’m going to give you guys an example of a super fly offer that we’re running right now.

Okay. So tip number one, guys, is the first thing you want to do is you cannot have an average offer. All right. So if you look at your offer, whatever it is, six months of coaching or my course or one V one coaching, whatever it might be. If your offer is similar to anybody else is in the industry, it is not a super fly offer.

All right. So tip number one is have a different offer that stands out that jumps off the page that screams, okay, that’s what you want to do. So as you do some market research, you probably have seen what your competitors are offering, their price points and all these things. You want to make sure that your offer does not match theirs is not similar to theirs. All the things.

Now, it can be priced at a similar price point, but it needs to be radically different so that somebody can go. This is a different offer. Now, here’s why it’s so important to have a different offer. If your offer is the same as anybody in the industry or even remotely the same, what happens is you become a commodity. All right.

So what is the commodity? Commodity basically means it’s something that is very easily obtained. So you have an offer and 20 other competitors have the exact same offer and about the same price range. All right, that means your commodity. That means the market can’t tell the difference between you and your competition right now. This is bad because then your marketing has to be really, really good to differentiate why you’re better.

And then your sales has to be really, really good. So that you actually close clients is because they’re going to be shopping around and they’re going to hear a very similar offer from your competition. So it puts pressure on you to have other areas of your business just flawless. And what happens is when you’re a commodity, it becomes a race to the bottom. Right?

What that means is you’re like, okay, well, two people are selling a bicycle. It’s the same bicycle, the same color. It has the same features, literally the exact same model. Two stores are selling the same bicycle. It becomes a race to the bottom.

It’s whoever is selling the bicycle for the cheapest. So then you’re in a price war with your competition to the bottom. Who can go cheaper? Who can slash their prices and their margins? Morth.

And what happens there is that you slash your prices so that you are kind of differentiating yourself on having a better deal. And then afterwards your competition undercuts you at slashes their prices even more. And then you have to slash your prices. And basically, you two are competing an erase to the bottom. And when you lower your profit margins, that’s bad for the client.

And that’s bad for you because it starts off being bad for you because you don’t have profit margins to provide a lot of support. It also means you need more clients to grow. And what happens when you have more clients and you don’t have margins to add more support, you stop releasing new trainings. You stop giving your clients the answers and the solutions and the attention they need. Then your clients get better, worse results.

Then they’re unhappy. Then you don’t get any referrals, and then your reputation goes down. It’s just bad for the client is bad for you. Becoming a commodity. Having a normal standard offer is a really bad thing.

Okay, so that’s tip number one be different. Tip number two guys is use pricing. Pricing can to help you differentiate your offer. But one of the things that you can do is just change your pricing. Right? So offers do get old, right?

If somebody it’s easier offer for a while and they don’t bite, they’re waiting and looking for a different angle. All right. So feel free to change your offers up. Right. And you can do that by way of pricing.

So in other words, hey, this month only or for the next seven days, you can join with the smallest down payment we’ve ever had. Or we have these new pricing plans, whatever it might be. But you can change your pricing around so that it might be more alluring. And it’s a different angle. Different look for your audience.

So your audience is going to want different offers, different looks because they hear your offer and they don’t bite, right? They need a different look at different angles. They might be interested, but it’s just they’re not sold yet. Alright, so that’s tip number two is you can use different pricing to spice up your offer and take it from a standard, normal average offer to all of a sudden a very exciting offer. Alright.

And then tip number three for creating a super fly offer is that you need to recognize that you do need to change your offer, right? That’s huge. Most people just think they create one offer and it’s good forever. Change your offer. Guys, change your offer there.

And what that means is that you can add to your offer. So for example, you can add PDFs, cheat sheets, bonus one v one calls bonus group coaching calls, a bonus onboarding call. There’s all these cool things that you can add. A bonus webinar training, a bonus mastermind workshop that’s just for clients only. So there’s so many different things that you can add in to change your offer.

So you can say, hey, normally our offer is this if you join in the next seven days, we’re going to to throw in this bonus training. We’re going to how in this bonus cheat sheet we’re going to throw in ten strategies to land high ticket clients as a bonus. You only get that bonus training if you sign up in the next seven days. So these are examples of you’re basically stacking value on your current offer and you’re delivering more value to your audience by saying, hey, if you join now you’re going to get these bonus training.

We’re going to cover messenger sales.

We’re going to cover if you join the next seven days, we’re going to give you a bonus one B one call. Now, the reason this is powerful is because your audience is a pie is like a pie chart. Some people are going to be very attracted to a bonus one be one call or a bonus training on messenger sales or a bonus training on high ticket sales or a bonus training on Facebook ads or whatever it might be. If your relationship coach up, you’re going to get our ten best text messages to send your significant other that’s going to bring spice up the relationship.

Or if you’re a health coach, we’re also going to give you a bonus training on how to lose 5lb in ten days, just in time for summer only when you sign up right now, just before summer, you’re going to get this bonus training.

So there’s a lot of ways to take your normal offer again. You don’t even ever lower your price point, but you can increase the value. And that’s going to become very alluring to portions of your market so you can create evergreen sales. All right. That’s one of the ways you can stack value.

That’s number three, how to take a boring offer and make a super fly is just stack value on your current offer. And there’s a bunch of examples there. Now let me give you an example that we’re running and that you guys can get in contact with us or if you’re interested in this. But let me give you an example of a super fly offer that we’re running right now, that I have not seen anybody else in the marketplace running because I don’t think they want to put their money where their mouth is.

But here’s what we’re running right now.

Guys, we are running a money back guarantee. Actually, it is a double your money back guarantee. So we did a pilot run and we brought on board six clients, and we offered them a money back guarantee. And all of those six clients doubled their investment within two months into our program. All right.

And we have six months and twelve months options to join our mastermind. But within two months, they at least double their money. Now, almost all of them made their money back in a single day. They did that their sales volume, like I said, 10,000, 15,000, $20,000 they collected in a single day. So we fulfilled on our promise, basically in a single day.

And so they’re making money massive, massive ROI. And so we figured that out. We’re like, wow. Okay. We’re really good working with this certain type of coach and consultant or agency owner, and we can offer them to double your money back guarantee because we hit a Grand Slam every single time.

It’s a win for them to win for us. So our Superfly offer right now, and if you’re listening to this months later and so forth, still get in touch with us and we might be able to offer it to you. Still, if you qualify our Superfly offer right now, we have two of them our super fly offer. We have a double your money back guarantee if you are already making $6,000 a month or more. Alright.

So if you’re already making $6,000 a month or more with your online business, we will offer you a double your money back guarantee. All right. Now, this is Super Super cool, because it makes you very confident in your decision. You have nothing to lose. Right.

And we’re very confident in this. We have 100% success rate and one of the best client success rates in the industry. So it’s very easy for us to offer it. We found out that if you’re already at $6,000 a month or more, we can do this in our sleep. All right.

You have your foundation set. But there’s things missing, right? Who here has lost their cell phone to figure out it was in your hand or in your pocket. Right. I’ve done that so many times.

I’m like, Where’s my cell phone in my hand? And it’s in my pocket. Right where it always is. But I’m too close to it to recognize. So that’s why mentorship is so important is that there’s opportunities that exist right now inside of your business.

But you’re so busy in the day to day, the hustle and grind serving clients, marketing, doing all the things you don’t even see the opportunity that exists in front of you. Probably because you haven’t actually run this campaign before or you don’t know the actual strategy even exists. Right. So we don’t know what we don’t know. And but then 15 years of online experience and having coached a mentored over 3000 clients, I have so much data and so much experience, it’s very easy for me to come in and go, Boom, do this, run this campaign.

Say this. Here’s your offer. Here’s your price point. And then boom instantly, massive, massive ROI. And so that’s why we have this super flight offer double your money back guarantee if you’re at $6,000 a month or more is because we’ve never missed the Mark in any of our programs, including this mastermind.

And so if you guys are interested in that, right. If you’re at $6,000 a month or more, reach out to us immediately. Book a call with us. Go to our website. Honestly, book a call with us right away.

On that call, we’ll evaluate if we can extend this offer to you. Right. We look for certain things in your business, and then once we see them, we go, Boom, yeah, we can absolutely do that. And obviously, this is a powerful offer because it’s in our best interest to make sure you more than double your money back fast. Right.

Because otherwise we don’t get paid. And then we worked for free. So it’s a win win situation, which is the way I think the coaching industry should be, because there’s so many unfortunate scamming coaches out there that make all the promises in the world or inflate their numbers or anything else. We’re putting our money where our mouth is. That is how confident we are and how much attention we give to our clients.

Now, with that said, we cannot make this offer to everyone, right? Because if we take on board a thousand clients tomorrow, we’re not going to be able to ensure that everybody gets those results. So if you’re interested in this, get in touch with us immediately because we can only enroll so many clients per month with this offer because I personally work with you one on one. I look inside your business. I look at all your assets.

I put together the campaign and all the things. So there’s a lot of work that comes out of it, a lot of time that comes out of it for me, personally, in our coaching staff and our team and the community. So we can’t take on a million clients and offer a money back guarantee. We can only take on so many. So if you’re interested in this, definitely get in touch with us, there’s absolutely nothing to lose.

All right, now, if you’re under $6,000 a month, we have a different Superfly offer that’s very similar, but different. And again, nobody else is doing this. But if you’re under $6,000 a month, you’re new or aspiring coach. We have a guarantee offer. And our guarantee is that if you don’t recoup your investment, we will work with you until you do.

So again, nothing to lose. You will make your money back. And it’s different because we say you’ll make your money back rather than double your money just because you’re when you’re a newer aspiring coach, things move a little bit slower because you have to put pieces together, build your infrastructure. So it takes a little bit more time. But nobody’s offering that guarantee.

So we have two guarantees out there no matter where you’re at. And we’re able to do that because of our success and our track record. I looked at all the data recently and I was like, wow, like this is unheard of. We’re ready to roll out this money back guarantee offer because we have everything dialed in and our clients are crushing it, which is the coolest thing in the world. All right, so those are two examples of our Superfly offers.

If that sounds amazing to you again, we can’t offer it to everyone. We can’t take on board ten0 clients with these type of offers because we work very closely with you because we don’t get paid unless you unless you get those desired results. So again, win win for everybody. But if you’re interested, hop on this now. I’m not sure how long we will run this, so definitely get in touch with us.

We’ll let you know if it’s still running and if it is, we will extend those super fly offers to you. All right. So those are three tips, guys, on how to take your boring normal, commoditized offer and make it super fly. So rather than scroll on Facebook 3 hours this afternoon or 3 hours tomorrow, spend 3 hours, make your offer Superfly and get in touch with us because you have nothing to lose.

Alright, so that’s it for this episode. Guys, we will see you in the next one.

Hey, Dino Gomez here And if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheat sheets to help you grow your online coaching business. Alright, and if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month, we choose one lucky winner to win access to one of our coaching programs.

All right, so that is it for this episode. Guys, we will see you in the next

bye bye.

 

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Rule 3-4 Options

3-4 Options

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

>> BOOK A FREE CALL NOW <<
Transcription

Hey, guys, Dino Gomez here, and you are listening to the Secrets of Coaching podcast where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in three, two, one.

In today’s episode, we’re going to talk about the fact there is always three to four other options out there for you. Did you know that there are three to four options out there for you right now to solve whatever problem is going on in your life or in your business? Let’s get into this one, guys. This one’s going to be juicy. Did you know there’s always about three to four other options that exist for you to solve your problems in life or in business? Guys, we’re going to get a little bit deeper, a little bit of juice on this one.

All right. What are some examples I can pull out here? Let’s just say your car breaks down on the freeway, all right? And you pull on over you’re on the shoulder and you pull out your triple A card. You’re like, okay, I’m going to call AAA. They’ll come to fix my flat tire and you call them, and for whatever reason, they’re not answering your call and you’re sitting there and all of a sudden, in a moment of panic, you’re like, oh, crap is not available. I’ve called them five times.

They’re not answering. I forgot today is a holiday and they don’t work holidays. So now I’m just screwed, right? You can sit there in a moment and be frustrated and anxious and upset and sad and all the different things and or you can implement this. You can implement what is I call the 34 rule 34 rule means there’s always three to four other options that exist. You just need to spend some time thinking to come up with those other options. So what are some other options you’d have in this example?

You could call a friend. You could call the local car shop and see if they have a tow truck or if they can come out to you, you can call a family member. You can. There’s so many different people you could call. There’s a very basic example just off the top of my head. But the same is true inside of your business, inside of your life, inside of your relationships, inside of everything. I was watching a Tony Robbins seminar recently, and this guy was talking about, oh, my gosh my wife wants a divorce, and he’s like, what do I do? And Tony Robbins asked him a bunch of questions, and he’s like, I don’t get it. She wants to remain together, but she still wants the divorce to go through. And he’s like, no, this isn’t cool. I don’t know. He’s very upset. Tony Robbins is like, dude, she wants to remain together, and he’s like, yeah, and Tony is like, and you told me you guys are still having sex, even though you’re in the middle of a divorce.

And he’s like, yes, and he’s like, so everything’s good between you. Besides the fact you’re getting a divorce and the guy’s like, Yep. And Tony Robbins is like, What’s the problem? He’s like, What’s the problem, man? He’s like, You’re still having sex. You guys still go out to dinner. You guys are still civil with each other. You guys still love each other. You still hang out. Except she just doesn’t want the official title of marriage. Like, you’re still basically married, except for the fact that she wants a different title and she wants to live separately so she can have her own unique space.

But you still see each other all the time. And the guy’s like, oh, I didn’t realize that. And he’s like, yeah, he’s like, you have basically the same relationship. Except now you have your own space in your own place. She has her own space in her own place. But otherwise your relationship hasn’t changed much, has it? And the guy’s like, no, I didn’t think about it like that. I didn’t recognize that. And so and Tony explained this as well. He’s like, yeah, there’s always other options that exist, and this is a different option.

You’re not on paper. You guys aren’t a couple, but who needs it to be on paper? He’s like, you guys otherwise have your same relationship, and things are fine. And so I thought that was a really great example in the relationship space. And so the same is true in your business. So let me give you guys a cool example. Is anybody up for a cool example? Cool. Cool. So recently one of our clients went ahead and posted on social media. They have a solid following in their space and their niche.

And they made a post. And the post didn’t get much engagement, right? Not what they were hoping for. They were hoping for a lot of engagement and reaction for this new offer and program they have. And the post didn’t get a lot of engagement. And so they came to me and they’re like, you know, what do I do, normally post? And it’s a home run, like, 2030 people. Comments I have all these people reaching out to me and direct message me, and it’s so easy. And what do I do?

I did my post like, I normally do, and it didn’t land. And so they were kind of in panic mode. But I was like, oh, that was just one post. I was like, that’s the one thing with organic marketing is that it fluctuates, right? Based on the time of day you post, it could be the day of the week. It could be maybe you’re posting when somebody else big in your industry is running some type of live webinar, and they captured the audience’s attention momentarily. There’s just so many factors sometimes posts don’t get a lot of reaction initially.

And then all of a sudden, the next day, they blow up. There’s just so many different factors. And so I just like, oh, no worries. It’s always a marketing campaign. I never call it a launch. I don’t like that word launch, and I don’t like launches. They are stressful, and they create what I like to call a roller coaster revenue where you have a bunch of revenue, and then it drops down. And so it’s always a marketing campaign. It’s a consistency thing. So it’s just like, oh, no worries.

Mix some other content in there. And then I was like, I gave them a different post template to use. I was like, then use these five other post templates here that we have already pre written. I was like, they’re proven to work. Just drip these out afterwards. They’re going to be a little bit more direct and people will understand your offer better if you use this format in which you present to your offer. So they did that. And then all of a sudden, they got the engagement.

They were looking for the demand they were looking for, and they signed a bunch of clients, and they were happy. So it’s one of those things where it’s like, what is the rule of 34? What other three to four options do I have? All right, you post and nobody responds. You have option number one. It didn’t work. I’m giving up. I’m upset. I’m stressed out. I’m anxious, right? That’s an option. You can do that or you can option number. You can say, okay, well, that one didn’t work.

I’m gonna try again in a different style and a different format of a post. That’s a different option. And yet there’s still several other options that exist. I’m going to go partner with another coach and have them promote this new program and offer, and I will give them a Commission for any sales. There’s so many options that exist, like in this scenario off the top of my head, there’s ten different things we could do in this scenario. And so it’s not even a rule of 34, like the rule of, like, ten X, because I see ten other things that could happen in this scenario to make this successful.

And that’s what we do with all of our clients. It’s just again, because I’m a grandpa old in this industry 13 years online. I’ve seen everything just about that. There it is. So for me, it’s very simple. And I’m smiling on laughing because I remember I used to freak out over little things as well, and not to say it’s a little thing. It’s a big thing for them in their business, their livelihood. But in retrospect, it really is a little thing because there’s so many other solutions to it.

And just to top this off, here’s one more life example. We ordered some furniture recently and from Amazon, and I put it together, and I was like, oh, crap, the pieces are wrong because one of the pieces wasn’t connecting to the other piece correctly. And so for a moment I got frustrated, and I was like, I can’t believe they manufactured this wrong because the thing was already three force assembled. But this one crucial leg was not connecting. And I was like, it would not connect.

And I was like, trying to force it into connect. The last piece that had to go in to make everything stable. And I was for a moment I got frustrated. And then I just sat for a moment and I was like, no rule 34. I was like, There has to be another way, like, something must be wrong.

Now it turns out I had the piece.

I was trying to make the piece work, and it was backwards. I need to flip it upside down and just turn it the other way inside out. And then it was going to fit correctly. But I was just looking at it wrong and trying to connect it wrong. And therefore it didn’t fit. So flip it upside down and then flip it around inside out, and it was facing the right direction now and now all of a sudden it was manufactured correctly. I was like, the holes don’t even line up.

The holes didn’t line up because it needed to be turned the other way and flipped upside down. Right. Luckily, I didn’t lose my cool there and figure that one out fairly quickly. But that is the rule of 34. Guys, whatever is going on in your business in your life, there are options for you, but you need to give your brain your brain is so infinitely powerful. So here’s the process to using the rule of 3-4. It’s simple. You first need to ask yourself the rhetorical question.

What other potential solutions are there? All right, if you don’t ask yourself that question, your brain will not come up with additional solutions, because if I ask you what color is the guy? What color is your shirt? What color are your shoes? What kind of car do you drive? Are you married? Are you single? How much money is in your bank account? Where’s the next place you want to travel to? What’s your mom’s name? What’s your son’s name? Anything else? What’s your favorite restaurant?What’s your favorite type of food?

You guys didn’t have an option there, but to answer all ten of those questions, when you present a question to yourself or to anybody else, they have to process it. They might not answer it verbally, but they have to at least process that information. So when you’re speaking with somebody and I go, hey, are you guys paying attention right now? I just re grabbed your attention. If you were daydreaming a moment while you’re driving or while you’re working out, hey, what are you doing right now?

You had to answer that question in your head. So the brain has to answer questions because it’s a computing system. It loves to follow up, figure out puzzles. And so all you have to do when you’re in a situation where you don’t know the answer or you have a problem in front of you is ask yourself, what three to four other solutions potentially exist. Once you ask yourself that question, your brain will start computing. Oh, you know, try flipping the leg of this piece of furniture upside down.

Maybe it’s upside down. I flipped it upside down and still didn’t work. Maybe try rotating it so that’s inside out and facing the other direction. Now it connects and works. Ask yourself those questions, guys. You can often problem solve a lot of different things, and of course, that’s why a mentor is super helpful as well is because they will know how to do that, and they will have the different lens and angle and perspective and experience to help you get through the more difficult problems and solutions, because you will be able to solve small problems by asking yourself and by implementing the Rule of 3-4.

But bigger problems, complex problems, not all the time because your brain, you don’t know what you don’t know. And so your brain doesn’t know that those other solutions exist. The furniture one very simple growing your business. You might not know that there’s a lot of creative ways to land clients. You only know what you know. Hey, I can post on social media and get clients. I can post in my Facebook group, but you don’t know all the other ways to get clients that exist out there because you’ve never done it before.

It’s not even part of your consciousness, but your mentor will be like, oh, yeah, you can use email. You can do this, you can do this, you can do this. You can do this. But you’re not privy to that because you’re not aware of that being an option. So when you ask yourself that question, that solution doesn’t exist to you yet, which is why we always got to keep growing and learning so that we have more input and more experience to solve more of our problems ourself. And otherwise the Rule 3-4 just become stronger because you have that experience and your brain can access those additional options there that exist.

So hope that was helpful.

Guys, remember that’s called the Rule of 3-4. I hope you guys are having an amazing day.

That is it for this episode.

See you guys in the next one.

Hey, Dino Gomez here and if you enjoyed this episode, be sure to head on over to the secretsofcoaching.Com for more resources, downloads, videos and cheat sheets to help you grow your online coaching business. Alright, and if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month, we choose one lucky winner to win access to one of our coaching programs. All right, so that is it for this episode. Guys, we will see you in the next one.

Bye bye.

 

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Energy is the Currency

Energy is the Currency

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

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Transcription

Hey guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business and we are about to get started in 3 2 1. In today’s episode, we’re going to be talking about how energy is the new currency. And no, I’m not talking about like solar panels and green energy. I’m talking about a different type of energy.

Let’s go. Energy is the new currency. What do I mean by that guy? So, I mean, a big debate and conversation going on here. But I’m a huge fan of Alex Hermosa and I listen to his stuff quite a lot. He’s done a hundred million in his first three years. Guy’s just a genius. But anyways, he taught me this concept and so I’ve been studying this more and more and then also reading up on all this and doing a lot of things as well to to gain additional knowledge behind all of this.

But it makes it makes total sense. And it’s something I’ve been implementing in terms of the way that I construct my business and my lifestyle and all those different things. So let me know if you’re with me so far. Here we go. I’ll tell you how this essentially works, OK? And so. Energy is the new currency, what does that mean, guys? Well, oftentimes people love talking about how important time is, right? And time is is your most precious asset by far.

It’s way more important than money. Money is replenishable. You can spend money and make money. It can come back around to you. It always does. You get a paycheck. You’ve just had money deposited into your account and the client, you get paid by the client. Money’s coming into your account. So it flows and it’s been printed by the second. So it’s literally everywhere. And the government sent us a bunch of checks this year. So it’s everywhere.

Money is everywhere. It is replenishable. You can use it and it can come back to you. Time is not replenishable, right? You cannot go back in time. You can’t get back last week, last month, last year. You can’t go back to when you’re 10 years old. Once time, once your day is gone, you can remember the day, but you can’t relive it. So time is precious for that reason. Now, energy is another one because let’s just say you do a really good job of protecting your time.

All right. You can have give yourself a lot of time. Maybe you’ve built a team that runs your entire business and now you can just sit around and do the things that you want inside of your business. And you’ve you’ve leveraged your time. All right. The thing is, if you haven’t if you’re not protecting your energy, your time can become inefficient. All right. And so what do I mean by energy? Energy is like is how you feel.

It’s like your IQ. It’s your emotional intelligence. All right. You can have maybe you have a bad client that just just the thought of of that client is killing your energy. It’s just sucking energy out of your excitement, your joy, your inspiration, your motivation. You just hear this one person’s name or something like that, and it just ruins your day, right. Like that. Is that energy killer, right? And then all of a sudden what that does is when you don’t have that energy, that passion, that fire, that excitement, then all of a sudden that starts affecting your work productivity and everything else that you do.

It shows up like in your videos. It shows up in your podcast that shows up and everything. Right. If you don’t have energy right, then you just you’re just not going to be nearly as efficient. And it’s literally energy is that unforeseen thing that that attracts us to other people. Right. You’re like, I really like hanging around that person and I like their energy. And again, there’s different forms of energy in terms of like you might like somebody’s vibe because they’re low key.

You might like somebodies vibe because they are really loud, you know, but those are still different types of energy that they carry with them. And we’re talking about your source energy, your energy, your vibe. Right. Think of it as like your vibe. All right. And so being able to protect your vibe, how you feel, what you what your energy is, you’re how much work you can get done, how quickly you can get done, how how sharp you can be on your feet, all those types of things.

That is your energy. And so energy, I think as we move forward, we’re going to hear more and more and more in the entrepreneurial space of folks talking about how important protecting your energy is. And that means getting rid of things that you don’t enjoy doing. All right. It doesn’t mean businesses are all flowers and rainbows and all the other cool things. You know, there’s again, you can be an absolute flow business where everything is clicking and you’re growing and it’s a blast.

All right. And then that normally happens for a season. And then all of a sudden, if you’re going to go to yet another level, you’re going have to learn something new. And so that will be a grind season as you grind out and figure out the new problems or who to hire and all those different things to take it yet a whole nother level up. But through those different seasons, right, having the right energy is so crucial and so more and more of my focus has been on how do I protect my energy.

Right. How do I get you know, if we have a poisonous virus type client is ruining the vibe of our mastermind, we need to get rid of that client. Right. If it’s a team member or a team member, it can be a virus as well. Maybe they just all of a sudden they’re always negative, like it could be a friend, a family member. Right. That all of a sudden you just thinking about and hearing from them, spending time with them all of a sudden kills your energy.

It can be also foods that you eat. It can be substances. It can be a huge one is your sleep. It can be your sleep. How many folks here have felt horrible? You felt unmotivated, you’ve had a headache, you were upset about something, whatever it is, and then you just get good sleep and everything’s fine, like you can be like so mad at something. And then all of a sudden you get a good night’s rest and you’re like, oh, that was nothing.

The next day, like, I don’t understand why I was upset about that. It’s not a big deal. Sleep is so huge. And because it ties right into your energy. Right. So energy guys is the currency of the future. Again, I think we’re going to hear more and more and more entrepreneurs learning this and talking about this. But for now, just know, protect your energy. Right? So, in other words, protect your vibe, take notes, start it, start to process and figure out what things are you doing that give you energy that and what things are pulling from your energy and try and.

Outsource and get rid of the things that are pulling from your energy the most so you can have the most fun in your business and also simultaneously when you’re having the most fun in your business because your energy levels high is also right. Naturally, what that leads to and corresponds to is your business growing ultrafast as well. So protect your energy, guys. Protect your vibe. That’s it for this episode. Dina here. And if you enjoyed this episode, be sure to head on over to the SecretsofCoaching.com for more resources, downloads, videos and cheat sheets to help you grow your online coaching business.

All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode, guys. We will see you in the next one, bye.

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3 Hard Truths

3 Hard Truths

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

>> BOOK A FREE CALL NOW <<
Transcription

 Dino Gomez here and you are listening to these secrets of Coaching podcast, where we break down the nuances of growing a seven-figure online coaching business and we are about to get started in 3 2 1. Today’s episode we’re going to talk about and I am going to ask you three difficult questions. Recall in this episode, three hard truths. All right, guys, let’s dove right into this.

OK, three hard truths and another. Otherwise, three questions for you to ask yourself. All right, let’s get into this number one. All right. You want to launch and or scale your online coaching or consulting business to six figures, multiple, six figures, maybe seven figures, maybe eight figures. OK, let me ask you this. If you’re just getting started or even if if you’re stuck, maybe you’re already at twenty or thirty thousand dollars a month and you want to continue to grow.

Let me ask you this. Are you more likely to grow or continue to grow your online business if you join a premium mastermind and are surrounded by those folks that are playing at a much higher level? Or are you more likely to grow if you purchase and or join a thousand dollar course? All right. So in other words, your life is on the line. All right. You have to make a decision here and you have to make sure your business is successful.

You have two choices. You can either join a premium mastermind, all right. And be surrounded with those folks that are playing at a higher level. All right. Have them in your network or you can join a low ticket, thousand dollar course if you had to choose one in your life, was on the line, meaning that you had to make sure your business was successful, which one would you choose? All right. It’s funny. Ask this question like five years ago, and I got a different answer than when I asked this question to my audience.

Now my audience, now they go. That is a no brainer. They say, I take it, Masterman, I want to be surrounded by others that are doing amazing things because that rubs off on you. The connections are incredible. The coaching is at a different level, all of the different things. And so they go it’s it’s absolutely worth the investment to pay more to instantly be in that and that network in that arena. And so I get that this is a cold, hard truth because some of you guys, right, when you think about this one, you might not be at a mature enough level yet inside of your business or with your mindset.

I know I definitely didn’t start here where you would actually say a mastermind. You would probably initially think, well, of course, it’s cheaper and I’m still going to learn something. And you would justify it like that. I know I used to do that. So that’s a question. No. One, that’s a hard truth right there. Question number two, do you have what it takes? All right. Do you have what it takes?

Because there are going to be times, moments, days, weekends and where you are going to have to sacrifice like you’re going to there’s going to be seasoned to your business. There’s always seasons to a business. OK, so, for example, in the way of structured my business right. Is that my wife and I besides before covid and everything like that, although we did get in a couple of weeks of travel, still, we always take at least an entire month vacation every single year.

That’s that’s how we’ve designed our business. So normally that’s closer towards the end of the year and we will take off to Southeast Asia or to Europe or to all of the above, and we’ll be gone for four weeks. And so normally at the end of the year is a slower season for me in terms of I don’t work as much. It’s more fun for our family is more friends, it’s more travel, all of those things. My business that’s the cool thing about your business is you can design it to be any way you want.

And so that’s oftentimes when we’ll do our bigger travel. And then in between that, we sneak in a lot of four and five day weekends where we might do a road trip. I just do something local. I go down to Mexico for five or six days because it’s close to us and Southern California. We might do something like that, but there’s seasons right there. So in between those travels, in those seasons where it’s kind of I call it like a recharge season and a creative season because I come up with a lot of cool ideas and I actually solve a lot of problems inside my business when I have time down and time away from the business, extended period of time to actually think.

It’s amazing how quickly I solve problems that are inside my business. I’m trying to figure out how we go to the next level or something like that. It comes to me when I have enough time to think about it. But the thing is, if you’re always working day in, day out of your business, you don’t normally set back enough to see the problems. All right. And so there’s seasons to business into life. And it’s kind of like the seasonality you actually see in weather and so forth.

And so, you know, there’s also seasons where I grind harder, where I’m like, nope, this is the time to grind it. Just the way that I get in the way. I’ve decided to structure my business and stuff. But there’s going to there’s times when it’s my grind season and Buddy’s reach out to me and say, hey, you know, what are you doing this weekend? That’s all. Barbecue. Let’s do this.

I’m like, I can’t it’s growing season. And so, you know, some may call that a sacrifice, some may not. I think it’s quite a luxury. But, you know, there was also periods, startup periods when I was getting going with my business where, you know, I would work, you know, six, seven days a week, consistently for months. And it’s because it was needed at that point in time and that season of my business.

And so there’s absolutely seasons to it. And so there’s going to be challenges. You are going to hit roadblocks. You are going to struggle with different mindset issues. You are going to doubt that’s just supernatural. That’s just how the human brain is designed. We have a mammal brain. It’s here to protect us. It likes us to stay in our comfort zone and it doesn’t like us to do things that we haven’t done before. It literally takes more computing power for our brain to do something we haven’t done before.

And so it tells us it’s scary and things harder and that causes more stress. More fatigue means you need to sleep more, all of the things. So do you have what it takes because there will be periods like that where you are tested. All right. And so that’s a question you need to look yourself in the mirror and go, do I have what it takes? All right. And that’s a hard truth, because a lot of you guys do have what it takes.

A lot of you guys don’t. And it just depends. And it’s all about your willpower to power through. Right. Also, do you have what it takes in terms of consistency? All right. So you do not need to come roaring out of the gates and immediately grow to five million dollars like some of you guys immediately want to, you know, achieve that level of success very, very quickly. If maybe you don’t have the ability to do that.

Right. Maybe you’re a parent and you have kids and you have other things going on. You’re taking care of, you know, your parents as well. Maybe they’re living with you. Maybe you’re still working your nine to five job and you’re launching this on the side. And so naturally, because of your situation, you don’t have as many resources, as much time as somebody who’s doing well in the coaching business full time. And so in that case, do you have what it takes to potentially go a little bit slower and still stay in the game with your mindset, not give up and not be frustrated that your competition is going faster?

You guys have different circumstances now. At some point your business will have grown enough for you. Then you can quit your nine to five job because you’ve replaced your income there or otherwise go all in on your coaching business. Right? You have a little bit saved up. You’re like, OK, you know, we have expenses covered for two months now. I’m jumping ship one hundred percent into my coaching business and now I’m putting all the chips in the line.

I’m going after it. Right. Like, do you have it? What it takes to make those difficult decisions, those calculated risks? That’s the second question that I have for you. All right. And then the third question is why? Why do you want what you want and you have to go deep here? All right. This is why entrepreneurs burn out. This is why oftentimes you will see folks online grow their business, be all of a sudden a big name that came out of nowhere and then within three or four years they’re gone.

Is do you have a strong enough way, like in terms of like continuingly continuing to want to stay in the game? All right. You can decide I don’t want to grow anymore, which is, you know, totally awesome to like. There’s no reason that you need to make a billion dollars. Right. You might be like, hey, after one hundred thousand, like, this is a lifestyle I want. And we actually have several clients who have grown their business to ten thousand dollars.

And they’ve reached out to me and they’ve just been like, I am so grateful. And one of our clients that comes to mind, Jim, he is consistently traveling with his wife and his kids all over the place. And you know what? He is right around the ten thousand ten between ten and fifteen thousand dollars a month. This is what he normally does. And he’s like, I am not trying to hire a team. I am not trying to take this to seven figures.

I’m just this is I love traveling consistently. I love spending time with family. And this is all the money we need to have the lifestyle that we want. And so he knows exactly what he wants. He knows what why he is working for that. And he loves being able to travel work remotely. And they travel for months at a time as well. So understanding why. Right? Just the whole I want ten thousand dollars a month for the ego thing or I want a million dollars a year for whatever reason.

It is like you got to have a strong reason why. Otherwise maybe it’s just to see if I could do it. Like that’s a cool reason why. But if it if it doesn’t run much deeper than that, then it’s going to be a short term run. So those are hard truths, right. Like would you be more successful than a mastermind or a low ticket program because you need to make a smart decision there. A mastermind changed my entire life.

Do you have what it takes? All right. And why do you want it? You really need to figure out the why piece if you want to have this be a long term thing, because what will happen right at first you’ll be really excited with your first ten thousand dollars a month. Then you’ll be excited with your first thirty thousand dollars a month. And then sixty thousand and an eighty thousand and then one hundred thousand. And it’s going to go on and on and on and on.

Two hundred thousand five hundred thousand a million. It’s going to it never stops. And so you need to really understand why. Like why do you want like why do you want to keep growing. What’s the main thing is that you want to serve clients is that you’re taking care of family. Is it nonprofits? It’s the charities. Is it to see if you can do it, like make sure you understand your why. Because your wife will keep you in the game.

And the turnover in this industry is it’s going to be brutally honest here because I like to be a straight shooter. Most people come into the industry and even if they’re successful, like really successful within a matter of years, they’re on to something else. So can you do you have a strong enough way to continue to remain in the game and and stick around for the long term? All right. So those are your three cold, hard truth questions to ask yourself.

I hope this lesson and these questions are thought provoking and lets you dig a little bit deeper into why you want this and whether you have what it what it takes to get it done and what type of decisions you need to make. Should you join a mastermind? Should you go low tech it? How should you get started? How do you choose your mentors, all of those types of things? All right. So as if for this episode, guys, we will see you in the mess here.

And if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and kids to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right.

So that is it for this episode. Guys, we will see you in the next one, bye bye.

 

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