secrets of coaching

Be thankful it is hard

Be Thankful it is Hard

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

Transcription

Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1.

In today’s episode, guys, I want to just say this be thankful that it is hard. Whatever you are experiencing, whatever you are going through in life, wherever things are at inside of your business, if you’re going through a season where it is challenging, be thankful that it is challenging. Let me break this one down for you and what my thoughts are on this because I think this is a good reframe and I think it’ll serve you massively. So let’s dive into it. Be thankful that it is hard. What is going on? Visionaries. Dino Gomez here, super excited for today’s training. It’s a beautiful day out in Southern California. I hope it is beautiful wherever you are as well. And trust me, it is beautiful wherever you are as well, right? Whether it’s snowing and blizarding or whatever, there’s something cool about that as well. I lived in Colorado for a few years and I very much enjoyed these seasons. And so there’s always something cool about that. But yeah, today I want to talk about this. Guys, we’re humans. Interesting discovery. Do you know we’re humans? You are human. If you didn’t know that, you are.

And there’s the first enlightening thing I will share with you today. I’m just joking, obviously. But yeah, you’re human and so you are emotional. You’re an emotional creature. And naturally you have to have perspective. You’re going to have different emotions. You’re going to have tougher days. You’re going to have bad days, bad weeks, maybe a tough month, maybe a tough year. And this can be in your personal life. It could be in your business, it could be in the combination. It can be all of the things. But here’s a reframe that I like. When something is challenging for me in that moment or that season is, I try and remind myself to be thankful that it is hard. Why would you be thankful that it is hard? Why would you want to look at it in that manner and in that light? Because when something is challenging and difficult, it’s an opportunity. It’s an opportunity for you to differentiate yourself from everyone else. Who wants a pity party? Sometimes we’re so caught up in the moment, in the challenges, we’re just like, why me? Why now? Why does it have to be like this? But really, it’s just a massive opportunity.

And with understanding perspective, you would not be able to enjoy flow and having things be seamlessly easy and everything is clicking. And we’ve also who here has experienced that right? All of a sudden, gosh, I’m on fire right now because I have all the amazing energy. I’m sleeping well, all my relationships are awesome. And all this is awesome and business is crushing it and this is amazing. And just money’s coming out of nowhere and bank account is filling up and all of these cool things can be happening for you. You would not be able to enjoy that experience if you haven’t experienced hardships. Otherwise, there would be no perspective. That would just be your norm. That would just be your norm, and you wouldn’t be able to go really? Soak it up because when that’s day in, day out, then you actually end up losing perspective. And normally you end up losing appreciation for the flow because you’re just used to it. And so this is actually why a lot of people roller coaster and go up and down is because when something becomes too easy for you or there’s too much flow, if there’s not enough gratitude with that flow, then you end up in one way, shape or form self sabotaging, whether or not you recognize it.

What do you mean by self sabotage? Well, oftentimes you will have a record setting month followed by an average month or a less than average month the following month. Oftentimes it’s a time delay. So you might have a record setting month in business. All right? And then two months later you have a way below average month. Why did that happen? Well, you had a record setting month, then all of a sudden you said, hey, we just had a really killer month. And you know what? I deserve to take some extra time off. I don’t really think we need to send daily emails right now. I don’t really think we need to launch new ads. I don’t really think we need to do all the things that we were doing that allowed us to have a record setting month. So you start to take your foot off the gas, all right? And then the time delay kicks in. So it’s not like it happens overnight. And then all of a sudden your business crashes. No, you just stop doing the things that were working. And so things start to slow down. And then two or three months later, all of a sudden you had a bad month or an average month, and you wonder, Why did that happen?

And it’s because you stopped doing the things that allowed you to have the record setting month. It’s like going to the gym every single day. You get super fit and then you go, you know what? I deserve a burger. I deserve this new weekly routine where we order food a couple of times a week.

I did that. I’m not going to lie, I did that during the pandemic. I gained like 3 or 4lb. And I justify to myself, now there’s a global pandemic going on here. And you know what? It’s funny. I think it’s funny in retrospect. I also told myself, you’re supporting small businesses. I was like, It’s okay if we order food unhealthy food to be delivered like three times per week. And normally, normally I eat super clean and healthy for all of my meals. But I was like, you know what? Pandemic’s going on. Business is crushing it. You know what we can’t go out to eat. So might as well just order food and we’ll just make sure it’s from small family owned businesses. So that way we’re still stimulating the economy so that we can justify it there. And so I think talking to a lot of people, a lot of people seem to have gained some weight during the heart of the pandemic and so forth. And then all of a sudden I was like, okay, that was enough of that. Like, let me go get shredded again and eat healthy. And I wasn’t feeling as energetic as when I eat clean.

And so then I quickly got back into my routine and of eating healthy and started feeling much better again. But again, that’s what happens, though, is you take your foot off the gas for a little bit, you start to justify. And then I didn’t gain 3 or 4lb or whatever it was. I didn’t gain that in a week. It happened over the course of like four or five months, right? Slowly but surely, all of that Thai food I was ordering and all of those carbs start adding up. So it happens over time. So that can happen in your business. So when something is challenging, when you are in that season, in that moment of things being challenging, right? One of the best things you can do is give yourself perspective and say, this is awesome and epic because it is an opportunity for me to power through and it is going to build character.

And here’s another cool thing that you can do.Start journaling when you are in the middle of it. Journal. I’m a huge fan of consistently journaling. And I’m trying to do a better job of doing that consistently.

But one of the best things you can do when you’re in the middle of a storm is to Journal. Here’s what I’m experiencing. Here’s how I’m feeling. Here are the actions and behaviors I have. Journal all that because now you have an opportunity and you’re building a story that you can recall upon that you can tell. All right. And stories are so critical, right. And this is how you relate to people, because everybody has had difficult experiences in their life and everybody will go through difficult experiences in their life. And everybody at some point in time is going to lose a family member or a friend or something else. We’re humans, right? So we’re not going to be on Earth forever. So we’re all going to experience these hardships. So it’s consistent through life. It’s coming in the future as well. But if we can sit down and Journal in that moment, then we have the ability to use that as a story and to go back and help others with our ability to relate to them when they’re going through a hardship. And so that’s another amazing exercise for you. But be thankful if you’re in the middle of it, all right, you will break out of it.

Remind yourself of all the other difficult things that you have gone through in your life and that made it out through. And you’ll be like, hey, it’s just another one of those things. I made it out last time. I’ll make it out again. But Journal about it. Be thankful. It’s difficult. It’ll allow you to enjoy the good times ahead and things can change on a dime. And so all of a sudden you might think everything is just the ship is sinking, and then it’s fine, like two days later. And so with twelve years of online experience, I can say that that has happened to me so many times in the course of twelve years. And having run an agency, we would lose a big account. They would go, we want to bring this in house now. We’ve grown too big. And so we need to hire somebody in house. And again, they loved our marketing. They normally always offered the gig to us. They said, hey, do you guys want to work in house with us? But I’m always like, no, I like working from home, making my own schedule. We part ways with them, but then we lose a big account.

For a moment, I’m like, oh, crap, this sucks, right? We just lost this amazing client, this big retainer, and I think the world is going to end. And my mind races and I play all the what if games and all the things. And then a week later, we’ve landed an account that’s just as big, if not bigger, and everything is fine again. And so that happened over and over. So initially, if you’re new to this entrepreneurial space, when something goes wrong for the first time, you will panic and freak out. And as you build your muscle endurance in this game of entrepreneurship, then it takes a lot more to throw you off tilt. Now something can break for a second and I just go, okay, I’m used to putting out fires. All right, let me handle this. As an example it just so happened that we had two of our team members. One of them got covid. The other one had what seemingly was their house burned down in a fire. And all of this happened within a two week period. And so we were down two very critical staff members, like, at the exact same moment.

So all of a sudden it’s like, oh, my gosh, there’s so much pressure. I have to do so much extra work to make up for this. And other team members have to fill another slack and so forth because we’re short two critical members. One of them has covid, the other one’s house just burnt down. Seemingly. Thank God it didn’t end up burning down but it was a situation for a couple of weeks and it seemed like why couldn’t this have been spread out more? But it’s just so happened it happened all at once and that’s just how it goes and nonetheless I didn’t freak out. I was like, yeah this happens and all of a sudden two weeks later they’re both back, both healthy, both houses are fine, they’re good to go and everything’s fine and so that will happen in different facets in your business and in life and just know be thankful that it’s hard. You’re building your strength, you’re stretching, you’re growing. It becomes helping you to be more relatable so you can help others through challenging things and it allows you to enjoy the seasons where things are all flowing and everything is nice.

So that’s it for this episode, guys. I hope that is helpful. We will see you guys in the next one.

Hey Dino, Gomez here and if you enjoyed this, so be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode. Guys, we will see you in the next one. Bye.

 

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Double down on success

Double down on success

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

Transcription

Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1.

In today’s episode, we are going to talk about doubling down on success and how to be more consistent, which is one of the most difficult things to do. This is going to be a great episode, guys. Let’s dive into all right, guys. So at the time of this recording, it is Sunday here. And no matter what day of the week, you are listening to this. Happy Monday, Tuesday, Wednesday, Thursday, Friday, Saturday or Sunday to you hope it’s just going to be a killer and amazing day for you. I want to talk about something really interesting concept I heard recently, and it makes complete sense because I was reflecting on it myself. But the topic here is how to double down on your success to grow your business. Right. So here’s what often happens is that you have different strengths and weaknesses. And this is something that we work on quite a bit with our clients is helping them to self identify what are their strengths and weaknesses so that they can leverage more of what they are good at and then simultaneously in their free time, work on developing around the areas where they might consider themselves to be a little bit weaker.

And this is such an important one because here’s where I think this gets really interesting conceptually is that let’s just say you are a really good email marketer. Like you’re great at writing emails, engaging emails. You have a high open rate, a high click through rate. People love your emails. They look forward to your emails. That might be a strong suit, a strength that you have. All right. You could also be a great copywriter. You could be great at sales. You might be very charismatic and you’re great on video. There’s all these different skill sets that you can have. You might be just a great coach that’s very relatable to your clients. And you’re able to explain things conceptually to your clients where they’re able to understand more difficult concepts because you’re able to maybe articulate and explain those difficult concepts better than others would be able to. There’s all these different skill set that you can have. Now, here’s where it’s interesting is whatever you are naturally strong at whatever is a strength for you, you should be doing more of that because you have an unfair advantage there. All right. So guess what?

If you’re really good at sales, what you should probably be doing is more sales because you have an unfair advantage there. Right? A lot of people are not afraid to sell. Some people are just average at sales. If you have a very high industry close rate, you should be doing more sales. And raising your prices because you’re able to close clients at a premium rate and you’re able to close them consistently. Right. That’s something you should be doing more of because it’s an unfair advantage. And that kind of makes sense, right? Do more of the things wherever your unfair advantage is. Do more of that. If you’re really great on video, guess what? You should be doing more of video because a lot of people are too afraid to get on video or they’re not that exciting on video. And people don’t like watching more than 5 seconds of them. If you’re able to hold somebody’s attention for a long time on video because you’re just so entertaining and articulate and charismatic and all the things, guess what? Use that unfair advantage. Do more and more and more video because that’s your advantage. Right. It’s so interesting, this concept because what ends up happening is whatever your strengths are innately, that thing comes easy to you.

You might just be a great writer. That’s just a skill of yours, right? You’re just great at copywriting, you’re great at telling stories, and you have a lot of interesting stories that comes easy to you. And when something comes easy to us, we normally write it off we go, this is too easy. Anything that’s easy for the mind becomes boring. And so it’s not as exciting to us because it’s so easy. And so we just assume sometimes subconsciously that like, hey, everybody is a good writer, or hey, I would imagine everybody has an 80% close rate. Sales has always been easy for me, and it’s not for everybody. Everybody has their strengths and weaknesses. And so because our one strength area of strength comes easy to us, what tends to happen sometimes is that we stop doing it because we go, oh, let me just go learn this new fancy cool thing because I’m unfamiliar with that and we stopped doing the thing that is our unfair advantage when we should be doubling down on doing it just because it comes so easy to us. Right? So if you’re wondering what’s a really fast and easy way to grow your business, we’ll find out what your strengths are and then do more of that because that’s your unfair advantage.

 

And it might be super easy for you. It might even be kind of boring for you because it comes so naturally to you. But that’s your unfair advantage. So why not have an easy way to grow your business, right? Oftentimes we try to over complicate things. It can be as easy as that. Hey, I’m really good at sales. You know what I’m going to do? I’m going to take more sales calls and we’re going to raise our prices because we’re so good at closing. Right. And so that I just find super interesting. And so, again, as a reminder, if you’re sitting here trying to figure out what’s a fast way for me to grow my business. Figure out what your strengths are, start doing. Doubling down on your strengths. That does not mean you do not look to develop other skill sets and other things but after you have doubled down on your strengths doing those, whatever time is left over you can put towards developing complementary skill sets that are just going to make you even more valuable in the marketplace. All right, you still want to grow in other areas but that comes after you’re doubling down on putting more time into what you’re strong around because that’s ultimately what’s going to move the needle for your business right now.

So that’s what I have for you guys today. I thought that one was super interesting. I was thinking back on that and I was like you know what, we’re not sending enough emails and we have a lot of people that say they love opening our emails and they appreciate the value that comes from our emails and they look forward to the emails and they like the stories and the emails and then every now and then I find myself falling out of the routine of writing more emails because it just comes easy to me so I’m like we don’t need more emails and it’s an unfair advantage for us. We really should be writing new emails consistently because it comes so easy to us. It is an unfair advantage so I wanted to share that with you guys there super interesting and again that’s a great way for you to quickly and easily grow your business. It does not have to be challenging. It can be easy. Alright. So hope that’s helpful guys put that into action. We’ll see you guys in the next episode.

Hey Dino, Gomez here and if you enjoyed this, so be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode. Guys, we will see you in the next one. Bye.

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Do this on a sales call to dazzle prospects

Do this on a sales call to dazzle prospects

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

Transcription

Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1.

In today’s episode, we’re going to be talking about how to add value on a sales call that is going to build massive, massive connection with your prospect and really position you as the authority in the marketplace, which allows your prospect then to see what it would be like to work with you. And you’ll notice how much easier it is to have a great connection and to give your prospect the opportunity to make the right decision to work with you if it’s a good fit for both parties. Let’s dive into this.

Alright, guys, hope you’re doing amazing.

Dino Gomez here, and it’s really awesome. This past month, we did exceptionally well in cash collected as well as revenue we had. Let’s see, of all of the clients that joined in the past 30 days, all of them except one were pay in full, which is awesome. Just dream clients, incredible individuals. We’re excited to work with them. They’re excited to work with us. Just really cool. And so I took a bunch of those calls and I like to take calls. I enjoy sales. I enjoy connecting with our clients, especially if we’re going to be working with them for six months, like really getting a chance to know them before they come on board. And it actually just fosters having a great relationship with them as well because obviously they’re going to be working with me and the other coaches and so forth. And so we get to know them from the very start as they come in. And so one of the things I love to do on an enrollment call, so to speak, is add value. I like to add value on the call so that even if the prospect goes, you know what?

This isn’t the right fit for me. They still go, I’m glad I took that call. That was valuable to me to sit down and speak with the seven figure visionary team, whether that’s me or someone else on our team, because that was helpful, what they explained to me on that call. And so we like to add value on our sales calls. We have a lot of clients that join because they’re appreciative of that. We’re not just sitting there ramming our service down their throat, so to speak. Instead, we’re building connection with them. We’re really understanding what problems they have, where they need support. And if they’re right fit based on their problematic areas and we know that we can help them with those areas, then we go ahead and present our offer, and then they decide if they like our offer and want to join. And through the sales process, I was talking with a prospect a week ago. And before the call, I went through her social media. All right, so I’m doing a little research prior to even speaking with her to kind of get a sense of her niche and the area that she’s working in and these different types of things.

And she has a great social media presence and a bunch of followers on Facebook. She’s kind of like an influencer, so to speak. And I was like, okay, she looks incredible. So I’m really curious what she’s looking for help on help with now, one of the things I did notice, and this only took me guys about five minutes to do. But I do have a keen eye for this, just having worked with thousands of clients and being able to look through marketing with that level of experience. So one of the things I noticed is that in the last 45 days, she hadn’t made a single public offer that I could see on social media. So she was posting almost every single day, and it was valuable content. She was doing podcasts, and she was doing Facebook lives, and she was sharing client testimonials, and she’s doing different things. But in about a month and a half, I did not see a direct offer where she said, hey, come work with me for these reasons, here’s what to do. If you want to book a call with me or if you want to learn about our program or last chance to join our program for this cohort or whatever it is, right?

I didn’t see any of that in about 45 days of going through her content. Again, I did all this in about five minutes. So on the call, I was speaking with her and I was like, hey, what’s going on? And she’s like, Historically, what always happens in the time of the recording? We’re just now starting February. And she’s like, Historically, December and January have always in about four or five years of me running my business, they’ve always been bad months for me. And she’s like, there’s a few reasons for that. She’s like, One, these are always are not my favorite times of the year. And so she’s like, kind of that affects me emotionally, and I don’t show up as much and so forth. But she’s like, Otherwise, I’m always in a different coaching program. I’ve had so many different mentors. We haven’t been able to pinpoint. Nobody has been able to pinpoint why a sales drop through December and January for me. And she’s like, the rest of the year, it’s good. So she’s like, I want to fix that. And simultaneously the rest of the year, obviously, I want our numbers to increase there and our impact to increase there as well.

So I just want everything to improve, especially figuring out what’s wrong with January and February. And then, I’m sorry, December and January. And then I also want to make the rest of the month that much bigger. I was like, awesome, okay? I was like, do you have any reason or any like, why do you think these months are historically slow for you? Right? And she again, couldn’t really look at it. And this is why everybody needs a coach. This is why I have coaches is sometimes we’re just so close to something that we can’t see it, right? And so she’s like, I don’t understand. I show up every single day, even in December and January, and I post and I do all these things, and we just don’t have sales come in. I go, well, I looked through your social media and I said I didn’t see you make an offer at all in December. And I didn’t really see many offers if maybe one in January. So there was a 45 day window where you did not have anything for sale, so to speak. So it’s like people couldn’t have even bought because there was no opportunity for them to buy.

And she’s like, oh, my gosh. We pulled up her social media and looked at it again. She’s like, are you sure? I thought for sure at least once a week. I was saying something about our program and get in touch. And we looked at it again, and she was like, oh, my gosh, you’re right. There was just no offers out there so people can’t buy what they don’t know is for sale. And of course, with your content, you want to have a mixture of giving value and demonstrating your expertise and telling stories, building connection and offers as well. But the offers have to be in there somewhere. So I was able to see that in five minutes. Now, normally when you give value on a sales call, give value and then follow up with a question, I gave value there. And she’s like, wow, this is Rad. Like, I’ve never been on a call like this before. I can really tell you’re really good at what you do because you’re able to figure that out so quickly. And all of my other coaches, nobody could figure that out, nor would they spend the time to actually look through my social media and audit it.

And I was like, yeah, that took me five minutes to do. I was like, what else do you think I might be able to uncover for you that you’re not seeing? And do you think there’s other areas like that, that if we were to work together for six months, how many potential other opportunities exist that you’re unable to see that I could potentially pinpoint for you? And how much could that potentially grow your business by and just make life easier for you? Right? And so she was like, yeah. She’s like, absolutely right. And so she came on board, and we’re super excited to work with her. Awesome, awesome individual. But that’s what you want to do, right? Is you want to give value, but you also want to still simultaneously ask questions, because if you are giving value, there’s so many different ways that you probably can give value. Right? And that doesn’t mean that’s all you have to offer. So it’s not going to as long as you do it in this format. I was very clear. I didn’t want to say, yeah, that’s all you need to do, make more offers, and that will solve all of your problems.

That’s just not true. Right? So I gave her value, and I was like, you need to make more offers. And so I was like, that’s one piece of it. But I haven’t looked at any of the rest of your business. And so I was like, how many other things would we find together? See together, right? And so she understood how much potential other value is there. But because I demonstrated that expertise that differentiated us from everyone else in the marketplace, she’s like, this is the easiest decision ever to join. So that’s a cool one for you guys. Again, we have a lot of our prospects and our clients, they say thank you after the sales enrollment call because we build connection with them. We get to know them as an individual. And then sometimes we say, hey, we can’t help you, unfortunately, with your niche, with your position, the way you want to do things. It’s outside of our model and what we do. So you’d probably be better off with another coach who teaches the thing that you’re looking for and wanting to do it in a certain manner because we teach it and we believe in a completely different model.

Sometimes we are very straightforward like that as well, but we always like to get value, and that serves us. And so if you want sales calls to go, one of the reasons I love them is because I never feel like I’m selling anybody anything. I’m just conversating with a friend and they go, hey, this is awesome. I want more of this. And so if you want that to be the flow which leads to fantastic client relationships, then think about how can I give value on a sales call? And of course, if you’re listening to this and you want to launch your coaching business or you have an existing coaching business and you want to grow, book a call with us. Right? We’ll give you value on that call as well. And then if we’re the right fit, we can tell you about seven figure visionary, and you can decide if you like one of our packages. So there is my shameless self plug. But you got to make offers. That’s what we’re talking about. So that’s it for this episode, guys make today. Great. We’ll see you guys on the next episode.

Hey Dino, Gomez here and if you enjoyed this, so be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode. Guys, we will see you in the next one. Bye.

 

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Nerves in Business

Nerves in Business

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

Transcription

Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1.

In today’s episode, we are going to be talking about what to do when you are nervous and afraid in business. Maybe you’re nervous for that sales call. Maybe you’re nervous to raise your prices. Maybe you’re nervous to speak your opinion and voice on social media. Oh, my gosh. What will my aunt and grandma think? Let’s get into it right now. What’s going on, guys? Dinos here and I am super pumped up for today’s episode because I’ve been thinking about this one a lot recently. And that is the concept of what to do when you are afraid and what to do when you have nerves or you’re nervous about a particular decision when it comes to your business. All right. Now here is something that is super fascinating to me. Generally speaking, we as humans, right. As this human species, we have been taught that having nerves, feeling nervous, being afraid, we associate those emotions to be negative in almost all facets of life. When you’re nervous, you’re not comfortable. Right. It’s the opposite of being comfortable. And when you’re afraid, also, it’s generally speaking, not an emotion most people want to experience. 24/7. We associate those emotions with that fight or flight mode.

Generally speaking, it’s not necessarily a good emotion. Right. We don’t fall asleep per se if we’re afraid or nervous or anxious. Right. But let me say this. Nerves and nervousness and being afraid in business as it relates to growing your business is actually the best thing ever. And here is why. When you are feeling nerves, when you are feeling nervous about something, that means you are stretching and growing. All right? If you are afraid to speak on stage and you’re like, I’m nervous about this and you decide to do it anyways, good, you made the right decision. You’re growing. You’re stretching, right? You’re afraid to do a Facebook Live and get on video without your makeup on, without a cool background or whatever your thing is, right. Good. Do it anyways, right? You’re afraid to raise your prices. Guess what you should probably be doing? Raising your prices, right? That’s how you grow and you stretch. All right. I think this is a really interesting concept because again, normally what happens is we go, oh, my gosh, I really want to share this piece of content on social media. But what are my friends going to think?

What are my family going to think? What if a random troll comes out of nowhere and shoots me down? It’s going to be so embarrassing and all these different things, right? We play all these what if scenarios and the nerves start to formulate and then all of a sudden we’re nervous about it. And we don’t post it or whatever. And we spent 30 minutes actually writing this post or all these types of things. Right. And then we decide not to go ahead and do it because of that emotion, of feeling a little bit afraid. But actually, when you have that emotion guy in business, that is a telltale sign, you’re on the right path. You’re afraid to hire a new coach. You’re afraid to level up and go into a premium Mastermind rather than taking the low ticket courses. Good. That’s exactly what you should be doing. Because if you always do the same thing you have always done, guess what? You get the same results you’ve always had. So generally speaking, when you have nerves, when you’re nervous in business, it means you are stepping out of your comfort zone. You’re doing something you’re not traditionally accustomed to doing.

That means you are growing. And so what naturally ends up happening, guys, is what you become nervous about changes over time. Now here’s where it’s interesting. I used to think, okay, I can’t wait until I’m at ten K a month. I can’t wait until I’m at 20K a month, 40K a month, on and on, 50K a month, 80K a month. And at that point in time, I’m sure I will no longer have nerves or I will no longer be nervous because at that point I’ve grown so much. Everything. I must have figured everything out. Here’s the thing that’s interesting, guys. The nerves and nervousness never goes away. You just get used to enjoying the sensation and the feeling of fear, which is really kind of an interesting thing. You will start to really enjoy it. So initially, I remember I used to be afraid to do Facebook Live and I would get nervous before doing a Facebook Live. Now I love doing Facebook Lives. I will do them in my pajamas or whenever I feel like it. It doesn’t matter if I fumble over my words. I laugh at myself and nobody seems to care and notice.

Anyways, I just have a blast with it. Right? So you will naturally, right? You were probably afraid the first time to go snowboarding or to Skydive or whatever it is, get married or have kids. I’m nervous if I’m going to be a good parent. All these things, right. And then everything turns out fine and you’re like you’re used to it, right? It becomes easy, right. And so the nerves and nervousness won’t go away as long as you continue to push the envelope and want to continually grow your business. But what you want to do a quick little trick for you here is it’s all about just perspective. So as I grow and evolve as an individual, as an entrepreneur, and our business grows. Right. Different things are scary to me now, per say, compared to when I got started. Right. So the nerves and nervous systems don’t go away. But now I recognize that, and I take a different perspective. And I go, okay, this is a little bit nerve racking to me. I was interviewed on a really big podcast, a top ten Entrepreneur podcast. And normally I love sitting down and doing interviews.

I love chatting with people. I love being on video camera. I’ve come to really enjoy that. And I’ve developed that skill set and that muscle memory of being live and being on camera. But for this interview, it was such a big interview. And I was two spots after Tony Robbins had just been interviewed on the show. It was such a massive interview that I was actually nervous. And I was like, this is really cool because it was like a Wednesday and not all the time do you get to experience that sensation? And I was like, wow, this is a big deal because I actually have nerves. So I took a reframe, and I took a different perspective. What did I decide to do in that moment? I actually did a Facebook Live, and now it’s just in our Facebook group, seven figure visionary, a free Facebook group. Check it out if you guys haven’t already a ton of free content and videos in there. And I was in that Facebook group, and I did a Facebook Live, and I was like, guys, this is really cool. I’m nervous right now. I was like, I’m nervous because, like, in 15 minutes, I’m hopping on this really massive podcast that’s going to blast out to hundreds of thousands of monthly unique listeners.

And it’s right after Tony Robbins episode. So it’s going to be extra hot. And I was like, I actually have a little bit of nerves right now. This is cool. This is fun, right? Because who gets to experience that level of excitement in their workplace, right? Like, think about it. Like, if you guys are officially outside of a nine to five job and you’re officially an entrepreneur, we’re so lucky because I remember being in a nine to five job, and I didn’t get that sensation right. There was the exact same Excel spreadsheets and doing this, reporting for client, for clients and stuff like that. There was never a level of excitement where I’m like, oh, I’m nervous. This is exciting. This is cool. It’s a luxury to have that. So if you can take the perspective of, okay, this is scary. I’m a little bit nervous, but I’m so lucky because this is so damn fun. Then watch how all of a sudden your nervousness will decrease, and instead you just have fun. And so I still get nervous. You will still get nervous over time, different things. But what makes you nervous will just be bigger scenarios, so to speak.

But you will still have the nerves and nervousness, but you’ll develop this perspective where you’re able to go, hey, this is actually really awesome. Let me have fun with this. I’m really lucky to have to be in a situation where I get to have so much fun and there’s so much excitement around my business. All right and so the lesson there to guys take the reframe. If you are feeling nerves and nervousness about something in particular in your business it’s probably exactly what you should be doing because it means you need to grow and stretch into that area so that that becomes a norm and once it becomes a norm the nerves disappear right after you raise your prices after you five extra prices. At first it’s going to be scary and then all of a sudden you’ll just consistently sell at that five times the price point and all of a sudden it becomes easy for you and then once things level out and it’s become easy for you for a little bit of time guess what? Time to raise your prices again. Time to level up again. Time to get nervous again. All right, so that’s what I got for you guys today.

I hope that is helpful. That’s how you know if you’re doing the right thing you have nervousness maybe you’re a little bit afraid to do it. It’s probably exactly what you should be doing otherwise perspective is everything all right, guys? See you guys in the next episode.

Hey Dino, Gomez here and if you enjoyed this, so be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode. Guys, we will see you in the next one. Bye.

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Professional or Authentic?

Professional or Authentic?

Written By Dino Gomez

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Transcription

Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1.

In today’s episode, we’re going to be talking about whether you should be cursing in your marketing and online and how you should dress, how you should look if you need to be professional, how authentic you should be. All of these things, these are questions that we receive sometimes from our clients is like, hey, how do I find my voice? How do I find my brand?

Who do I need to be?

So let’s dive into this, guys. Should you be cursing? Should there be should you be wearing normal clothes? Do you have to have makeup on? All of these different questions, right? Where do we draw the line online? I kind of like that one there. Draw the line online in terms of being professional versus authentic. Real quickly, guys, it is Sunday over here. I’m batch recording some of these episodes. It’s been an amazing day so far. I slept in a little bit, which for me, that means sleeping until about eight, got up, jogged down to the beach with Kona. We ran on the sand for about an hour, came home, showered, made her breakfast, and then I took back off with my laptop, found a coffee shop by the beach and wrote some more emails because that was something that we need to do is have some more new emails and new content. So I got those done. Been very productive. They did some podcast episodes, did some video recording. I was just in the mood today to work on a weekend, and it’s been awesome. I hope you guys are having an awesome day as well.

How professional do you need to be? Do you need to wear a suit? Do you need to have a professional background? Do you need to have all the fancy video and audio equipment and all of the different things? Here is what we always share with our clients, and we have so many case studies on this. The worst thing that you can do in your marketing and for your branding is to copy someone else that is a competitor. All right, so this often happens online, right? We see somebody who’s doing super well, and we go, oh, okay. I’m going to copy absolutely everything that they’re doing, including their persona, how they show up. They wear a suit. I’m wearing a suit. They have this in the background. I’m going to have my background look the same for my videos. They curse. I’m going to curse. They don’t curse. I’m not going to curse. They have makeup on and they always look done up. I’m going to have makeup on and always look done up. So again, we oftentimes I think that that’s the secret to success. And there’s a difference between modeling and copying. Okay? And so I’ll go through these two differences here.

The worst thing you can do is copy somebody’s branding and their persona, how they present themselves. Here is why, especially you do not want to copy them if they are a larger competitor, that is the worst thing you can do. And here’s why. It’s because they are already in front of you. All right? They’re already much bigger than you. They already have a much bigger audience, right? They already have more experience. They already have more systems and things put in place. So if you literally copy them, start talking like them, start dressing like them, have the same background in your video, start covering the same topics as them. If you do all of that, you are literally making it impossible for the marketplace to choose you over them. Because now you are just a clone of them. But guess what? They are bigger. They probably have more testimonials. They probably have more clients, a bigger team. They have more resources. You’re just a watered down version of them now. So you are literally putting yourself at a disadvantage by copying them. Now, with that said, you can go ahead and model things that they are doing.

Oh, my gosh, I noticed that they are doing a lot of TikTok videos and driving a lot of traffic with TikTok. Maybe I need to get on TikTok as well and use that as a platform. That’s modeling. But the ticktock account that you create and the content and the things that you do there should be authentic to you, right? You’re presenting yourself differently. You’re covering different topics. You have a different stories and opinions and things that you’re sharing and a different offer than them. All of those things. But you’re modeling the fact that, hey, this platform is working for them or this thing is working for them. All right? That’s the difference between copying and modeling. You never want to copy, especially a bigger competition, because your biggest advantage is the fact that you are you, are you. And as long as you remain true to yourself and who you are with your own voice, your own style, your own way of dressing, your own stories, your own messaging, your own branding and all those things, then people can see how your marketplace can see how you are different than a larger competition. And when you become relatable to a segment of that audience, they are going to choose you over the larger competition.

They’re going to say, hey, I just like the stories this person tells. I like their voice. I like how they explain this concept here. I feel closer to them than the bigger competition. So that’s how you be bigger competition, the authentically yourself. And so there’s no right or wrong. All right? Do I need to be professional? I’m a business coach. I always be in a suit. Guys, I wear t-shirts, and I joke around a lot, and I have fun in my business, and we’re very successful. And our clients that come to work with us, they like that feel, that vibe that we give out. Right. And there’s others in the marketplace who are very professional and have wear suits and do things like that, and they’re going to attract their perfect clients to them who also like that whole professional persona and so forth. Right. Again, you want to be authentically yourself, because again, when you are authentically yourself, whether that’s cursing professional, unprofessional, done up, looking good, or dressed down and looking casual, whatever it is now, nobody can copy you because it’s impossible. They can be a watered down version of trying to copy you and emulate you, but they will never be you.

And so now you’re giving yourself that advantage there. And so the answer to that is always be authentically yourself. There’s no right or wrong. What’s cool is the day and age that we live in. You don’t have to. Your only option is not to put on a professional persona. And there’s so many different examples of this. The example I’ll give you guys really quickly, one of my favorite motivational speakers is Eric Thomas. He’s now the third highest motivational speaker in the world. Tony Robbins is number one. Eric Thomas is number three. And Eric Thomas came up very quickly in the industry. He started on doing YouTube videos in his basement with, I think, just his phone. And it wasn’t, like, perfect lighting. It wasn’t, like, video editing done to it. It wasn’t this whole production. And at that point in time, Tony Robbins had the team and the brand and the production and all the things. So how did Eric Thomas come out of nowhere and create this massive movement and brand and fan base himself and grow to becoming the third highest paid motivational speaker in the world? How did he do that so quickly?

He was just authentically himself. He’s from the inner city. So he talks like he’s from the inner city. He’s not trying to be a version of Tony Robbins. He has his own stories, his own metaphors, his own life examples, his own way of motivating you. He screams and waves his arms, and he wears jeans and a T shirt, and he has his own brand that’s very different than the Tony Robbins brand. And for that reason, there is a segment of the marketplace, a large segment that’s like.

Hey, you know what?

I really like this Eric Thomas guy. I like his message. I want to continue to follow him. Right. And so he built his own following and his own fan base based on just being himself and his own way of motivating you in a different manner in style and light than Tony Robbins. And so that’s a perfect example. Gary Vaynerchuk is another perfect example. He’s out there with baggy jeans and a T shirt and always cursing and all these things. His company is now valued at a billion dollars. I just heard he could literally sell his marketing agency for a billion dollars and so he did that wearing a t-shirt and baggy jeans and doing the complete opposite of what a business consultant might have been had to do 30 years ago to come across as professional in a corporate environment. So that’s where the marketplace is now. You can be authentic yourself. It is appreciated and so people are looking for that real. So in case you were wondering who you should be, what is my voice? Just be you. Just be you. I hope that’s helpful. My friends will chat with you soon.

Hey Dino, Gomez here and if you enjoyed this, so be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode. Guys, we will see you in the next one. Bye.

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