$10,000 Sitting in her Lap
Written By Dino Gomez
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Hey, guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven-figure online coaching business and we are about to get started in three to one. So, guys, we’re going to talk about a client interaction, all right, where literally our clients had ten thousand dollars sitting in her lap and she didn’t even realize it. She was about to go on vacation.
She told me, you know, I want to land a ten thousand dollar client before I go on vacation so I can enjoy my vacation with my friends and my family. How do I do that? And I’m going to tell you exactly what I told her. All right, guys. So a client comes to me, right? And she’s like, you know, I’m going on vacation in about two weeks with my family. She’s like before that vacation.
And, you know, she already has her coaching business off the ground and has clients and things of that nature. and she has testimonials and stuff and she goes, I really want to land a ten thousand dollar client before vacation starts so I can enjoy the vacation and just totally unwind with my family and not be thinking about the business at all. And I was like, awesome. I was like, let’s do this. I was like, what questions do you have for me specifically?
Right. And she goes, Well, I just don’t understand. I haven’t had anybody recently reach out to me and express interest in, you know, my premium ten thousand dollar offer. And I was like, OK. And she’s like, so I don’t know what to do. She’s like, normally clients will reach out to me. Her prospects will reach out to me. She’s like, but none of them have recently. And I was like, OK.
And so this is what I asked her. I said, Well, have you offered to have you gone to your audience yet and offered them your 10000 dollar offer. OK, have you made it clear that you have a ten thousand dollar offer available to them and that this is what you will do with them inside of that offer? And her response? She’s so funny. She’s awesome. She like her response was like, no.
And she’s like, damn, I don’t know why I didn’t think of that. And I was like, no, that’s super normal is like because you’re busy running your business day to day things like you have your family and, you know, we’re busy, right. Oftentimes. And that’s why it’s so important to have a mentor, a coach. Right. Oftentimes we’re so close to the thing. We don’t even see the thing right. How many people here have lost their cell phone and it’s been in your pocket or been in your hand?
It happened to me the other day. All right. And so it was in my pocket and I couldn’t find it right. And I was wearing new shorts and they had the stretchy new material. And it’s kind of a different fit than I’m used to. And so I just didn’t feel the phone in my pocket. So I asked my wife, I was like, where’s my phone? I was like, have you checked your pocket? It’s always in your pocket.
And I was like, Oh yeah, it is. My pocket feels it. New shorts. And so that happens all the time. Right? We’re so close to something, we don’t even see the opportunity there. We don’t even see the thing there. We don’t even see the client right there. And so and this example, our client inside of seven-figure visionary. Right. She wanted the ten grand clients and she forgot to actually go to her audience and say, hey, I have one spot available for this special offer.
And so it’s not as easy as that guy is. Don’t just I don’t want to you know, again, I don’t want to just misconstrue the entire situation. She didn’t just turn around and go, I have this ten thousand dollar offer and it was sold. And there is more to it than that. Right. What we did is we sat down, we helped her reposition this ten thousand dollar offer to make it really, really irresistible. All right.
And then we worked with her to come up with all the marketing content for promoting this offer. All right. To the different emails and the different posts to put out on social media and all the different things. So we worked with her. Our copywriter worked with her and we crafted all this material and edited it and did all the things to make it really, really sharp. And we laid out a game plan for what was going to be a two-week marketing campaign or a ten-day campaign to land this client.
And on day number either seven or eight, she landed her ten thousand dollar client again. So there were other pieces involved. So I don’t want to just misconstrue that. That’s all you have to do is just turn around and say that. But right. The solution was right in front of her eyes. Right. But again, we’re oftentimes too close to things. I couldn’t find my cell phone and it was in my damn pocket. All right.
And in the past as well with one of my mentors, you know, I was at a point in my coaching business where we had our Facebook ads program. So this was several years ago. I was working forty hours a week, which is how many hours I like to work. I take weekends off and sometimes I work weekends again. It depends what season I’m in, but normally I take weekends off and in our business was growing. It was continually growing, but then all of a sudden it plateaued for a second.
And so I went to my coach and I was like, we, you know, basically like a month and a half we’ve been at the same revenue before. Prior to that, we were growing like a week over a week. I was like, what’s the next move to do? Amount of time and he’s like, oh, it’s simple, he’s like, you just need to raise your prices. He’s like, raising your prices will increase your profit margin.
You’ll have more profit margin, then turn around, hire a support coach that can run your weekly group coaching calls, answer questions, and your clients have in your group that will free up your time. And and and what that will also do, you charge you more, will allow you to add to make your program better because you’ll have more times than you can record videos. You can offer additional one V one calls to your clients. You can do other things to make the price warrant, the price increase has merit.
And so I was like, oh my gosh, that sounds so simple. And he’s like, yeah, he’s like I mean, it’s going to take you, you know, it’s going to be work to find the right person and to hire them and to train them and those types of things that won’t happen overnight, but that’ll solve the issue. And so I wasn’t perfect. So really short 10-minute conversation solved the issue. But that’s the thing of having a great mentor that very quickly they can they because of their experience, they go, oh, this is what you do, like X, Y, Z.
And then from there you just go and execute and you might have follow-up questions and so forth. But oftentimes, guys, the thing that we are looking for is right in front of us. We just don’t see it. And that’s why we all need a second set of eyes on our business, because, again, if I would have tried to figure that out by myself, I could have lost three months, five months banging my head against the wall, trying to figure out how we grow.
At that point in time. I might not have come to the conclusion that we just raise our prices like I hadn’t done it before. So I didn’t know to think in that manner. Right. Once you’ve done it, once you go, oh, that’s you know, that’s the trail. that’s the trail to get to the top of the mountain. So I just want to share that one with you guys quickly, because whatever you’re experiencing in your life, whether it be personal, whether it be health, whether it be relationships, whether it be your business, the solution might be super, super simple.
You’re just so close to it, you can’t see. And that’s why you go to an expert or somebody else who gives you that second set of eyes and go, oh, do you just do these couple of things right? And it saves you massive time, heartache, all the different things allow you to continue to grow and or solve that problem or issue quickly. And that’s it. That’s it, guys. It’s ten grand can be sitting in your lap, so make sure you hire the right coach.
It doesn’t have to be us hire somebody who has experience so that they can find those opportunities for you as well. We call those profit levers. So that’s it for this episode. Guys, we will see if you go back. And if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos, and kids to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs.
All right. So that is it for this episode. Guys, we will see you at the next one, bye bye.
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