Nobody likes a boring story

Written By Dino Gomez

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So here’s something I find really fascinating.


And really, really awesome. This is a killer perspective. Guess what, you either learn or you earn. Right. Drop the L, right? You either learn or you earn. One or the other. When you take on that perspective and framework for anything you do related to business, wow. Business becomes super fun because what you can do is you can get creative and you can say, guess what? I’m going to try this out. I’ve never tried it before. I don’t know if it’s going to work. It wasn’t taught to me. Let me experiment here and then document what happens, okay? What happens if I do 30 days of TikToks in a row? Does my account grow? Is it a waste of time? Do I figure out what videos work? Do I figure out whether my audience is on the platform? Does it help me land a client? Or do I just decide, no, that platform is not for me. When you take that perspective, guys, growing your online coaching business and consulting business can be a ton of fun because you can take your audience on a journey and you are giving value to your audience by teaching them, this doesn’t work.


Or simultaneously, this did work. Alright? And so we’re going to blow the doors off of this one. We’re going to have a ton of fun. Let’s get going.


Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1.


All right, so you either learn or you earn. So as you go about your day today, right, whether it’s Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, or Sunday evening or morning, when you are listening to this right now, it is 07:00 A.m. on a Tuesday morning. Just got done with a really nice beach walk with my mom and we both brought our dogs along. We got out there at 05:50 A.m.. We’re like the only ones on the beach. It was amazing. Really nice out, saw the sunrise, all the different things. Had a nice hour walk and talk and all the different things. But I want you guys to think about this. You either learn or you earn. All right? So what cool things can you do inside of your business? Think about this. If you feel like, oh my gosh, it’s just another day, another week, and this is getting boring, this is getting old. I feel like I feel pressure and stress. I need to do this certain thing. You can make business fun in a flash by just going, hey, what cool things should I try? That would be fun.


That would be an experiment. That would be different. That would be creative. And when you decide to actually do this experiment inside of your business. The key is in order to make this a learning experience and valuable to your audience. Because guess what? It can be valuable to your audience even if you fail. All right? As long as you document it and then you share what you learned. All right? Very fascinating. I look at the email open rates based on subject and topic, and some of our most opened and read and engaged with emails are ones where I talk about my failures. I go, hey, don’t do this. I totally mess this up. People find that fascinating. They go, okay, cool. Thank you, Dino. I will not do that. Thank you for sharing that with me. I don’t want to make that mistake as well. So people almost find that more fascinating than here is what to do. So when you understand that, guys, there is no such thing as failure as long as you document it. As long as you just say, hey, guys, guess what? I tried this launch. I tried this new style of launch where I did this weird thing and I tried this community aspect and this and this and this.


And guess what? It flopped. It was miserable. Here’s what I learned. Don’t do this. Don’t do this. This old way is better. People are going to be like, that’s super helpful. It doesn’t discredit you whatsoever because you’re able to say, hey, don’t do it like this. Here’s how I’m going to try it next time. And that’s really cool as well. That’s called future pacing. When you say, hey, guys, I just tried it like this. It didn’t work. Here the tweaks I’m going to make and how I’m going to approve for next time. Stay tuned. I’m going to take you on the journey and let you know the results of when I make these adjustments for next time. People find that awesome. They’re like, it’s like reading a book, watching a movie, right? Would you watch a nobody likes a boring story or a movie. Think about it. Would you watch a movie where the main character wakes up in a mansion with planes and Ferraris and perfect life on the beach or wherever it is? They have a perfect life. If the entire movie was their perfect life, you would get bored, right? There’s always like, no, there’s a problem.


There’s something that happens. There’s relationship issues. There’s health issues. There’s something that happens that makes it a story, right? And so nobody likes a boring story, so it’s okay if you fail to document it and share. Here’s what I learned. Here are the adjustments are going to make. Here’s what I recommend you doing. People are going to be like, oh, that was awesome. And it’s not going to discredit you of anything. They’re going to go, wow, this is really real and authentic. I want to be with a coach that’s learning, stretching, growing, testing new things, that’s one of the things I love to do is we’re always testing different things. I’ll tell you guys about my 30 days of tick talking because I do not like TikTok in terms of a creator platform. But I was like, you know what? It’s really blowing up. I should try this out. Let me see what happens if I make an effort to create as many videos as possible. The 30 day period, does my account grow? Is it worth my time or is it a platform? Not for me quite yet. So I’ll share those results with you guys.


But that’s the concept, guys. Nobody likes boring story. You either learn or you earn. So as you go about your day or as you look into tomorrow, you can look at it with a little gleam in your eye like, hey, what cool thing should I try out today? And guess what? It doesn’t even have to be related to business. It can be in other facets of life. Like, I’m going to try this other cool weird diet thing that I just researched. This will be kind of fun. And guess what? Even if you are in the business space, people love hearing what you’re doing outside of your business as well. So document the journey. Either learn or you earn. And now with that perspective, there’s no failure. It’s just a fun adventure and you get to take your audience and followers on this journey with you. That’s it for this episode, guys. See you guys tomorrow.


Hey, Dino Gomez here and if you enjoyed this, so be sure to head on over to the for more resources, downloads, videos, and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five-star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode. Guys, we will see you in the next one. Bye.


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