Dino Gomez

secrets of coaching

How to Attract Premium Buyers

How to Attract Premium Buyers

Written By Dino Gomez

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Transcription

Dino Gomez here and you are listening to the secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business and we are about to get started in 3 2 1.

How to attract premium buyers. Guys like imagine this, right? Like, boom, this might be unfathomable for you right now, but just imagine that today you just got paid ten thousand twenty thousand thirty thousand fifty thousand dollars from one client, all the ones they paid you this amount of money to hire you as a coach or consultant. That is what we are going to talk about. How do you do that? All right. How do you attract these buyers, these premium buyers that are going to pay five figures right there and pay 10 grand plus to hire you as a coach or consultant?

Now, there’s a lot of different steps that go into this. I’ll cover a couple of them very quick. And one of the things that you guys will notice in terms of a trend of this show is that we’re trying to make the episodes shorter, punchier and produce more of them for you to give you guys more more value there. So I’m going to dove right into this. So, yeah, just imagine. Ten thousand dollars, boom. Your phone dings.

You just got paid 10 grand,Just got paid 50 grand. One client boom. Wired through to your bank account. Awesome. OK, how does that happen? All right, first off, you need to get inside of the head of a premium buyer. You have to understand what they want so that you can speak their language. All right. Birds of a feather flock together, right? You need to. You need to.

You need to have a meeting call that is going to. Right. You need to be on to make the right chirps, the right sounds, the right movements that are going to attract the tribe over. Right. If you’re in the gym. My buddy’s a bodybuilder. If he got recently, got really big and once he got really big, then all of a sudden the other really big dudes at the gym are like, dude, come hang out with us because we you know, we want to talk to you about what you’re eating and what you’re lifting tips and tips and tricks and strategies are and all the different things.

Right. So you just start speaking each other’s language and so forth. So you got to understand, right. How to have that high ticket mating call that attracts those premium buyers. And yet I understand that speak their language and to speak their language, you have to understand how they think. Right. And so here’s how they think. First off, I’m going to give you guys all the tips as a premium buyer myself.

All right. First off, as a premium buyer, somebody who’s willing to pay ten thousand thirty thousand fifty thousand one hundred thousand dollars for a coach. Right. Here’s what I’m looking for. Number one, that it’s actually a premium offer. Like I want it to be a ten thousand dollar plus offer. It has to be it has to absolutely be that. Otherwise, I’m not interested in it. All right. That’s how a premium buyer thinks.

They like premium things. Think about like the brand Louis Vuitton and for the brand Ferrari and so forth, like people that they don’t want it to be cheap. They don’t want it to be accessible to everyone. They want to know that it’s difficult to attain that, that everybody else is going to be on the inside of this program is playing at that same level and it has that level of success to be able to afford or and or that the right mindset.

Right. You don’t even have to be at that level successful yet, but at least you have the right mindset that you want to play at that level. Right. And instantly everybody has respect. So, again, you can join a mastermind and be brand new. Right. And everybody already between six and seven figures. But people will instantly respect you even if you’re brand new because you are going to win like you. You’re willing to play at that level.

All right. And so you have to understand that that that was a crazy one for me. These are things I wish I would have known a long time ago. But premium buyers, they want a premium offer. So you have to understand that like it’s they’ve wanted to be expensive. They legitimately want it to be expensive. All right. And that’s what I look for. I will not purchase anything and take it seriously if it’s not five figure investment plus.

All right. Because I am a premium buyer. All right. So that is a huge mindset flip on its own. Like people want to pay you a lot of money. Consider that people want to pay you a lot of money, like a firm that to yourself over and over again. You might not know who those people are, but there’s a lot of people in the world, trust me, that are out there, right there in your market.

They’re definitely on Facebook. Could have several of them already in your Facebook group if you have a Facebook group or in your network. But they are out there. They want to pay premium dollars because, you know, people value things more when they pay more for it. So they also know that it’s going to help them get the results they’re looking for because they’re going to take it very seriously. People take things very seriously. That is a scary investment for them.

And that’s what they want because and that’s what I want. I want to be pushed out of my comfort zone. And so if I pay somebody five dollars for something, you know, or if our from our coaching program for free, nobody takes it seriously. If all of a sudden it costs this amount, it’s worth 20 grand, it’s 30 grand. Whatever the number is, people are like, OK. And then they watch every single video and they attend every single call and then they get the results that they want.

And so that’s the same for me on the premium as I know. I’ll take it seriously if it’s actually an investment for me. All right. So that’s how premium buyers thinking. That’s number one. Number two, a premium buyer. They want to stretch, so they want it to be uncomfortable. They know growth happens when things are uncomfortable. They also premium buyers want to see what a different premium offer looks like. They want to know, OK, what is inside your 30 K mastermind?

What are the components of it? How does it run? What types of people are in there? How many times you deliver coaching? What do you premier primarily coaching on? What do you focus in on people like they want to know to see what the market is craving in buying. Right. And again, premium buyers, they want to stretch like they want to grow that. That’s why they are premium buyer to begin with.

And in the position normally to invest high ticket is because they are growth oriented, which means they’re not just they want to continue to evolve and move up the ladder, so to speak. So they’re looking to stretch. They want it to be a little bit uncomfortable. And then number three, right. Premium buyers, they want to be surrounded by by by others that are playing at that level. NBA all star players want to be surrounded by and practice with in the off season other all stars.

Right. Like they want the competition to motivate them. They want the other people in the mastermind to motivate them. They want other connections from the folks and the mastermind. All of those things they want to learn not only from the coach themselves, but from the others in that master. And they’re at that level. All right. And so that was I mean, these are things I wish I would have known. So once after, you know, how a premium buyer thinks, then you need to understand what are a premium buyer’s problems.

All right. And then from there, once you understand their problems, your marketing needs to speak to those problems. Quick example to wrap this one up. If you say here is how to land your first client, guess who you are going to attract? People who are looking to land their first client, hence beginners. If you say here is how you grow your business from ten thousand dollars a month to thirty thousand dollars a month, you need to hire a team member or a sales rep or raise your prices and things like that.

You are attracting somebody who is already at ten thousand dollars a month and above, and you know that they have a bigger level problem now. Now they need to learn how to hire and train and retain awesome team members. They need to learn how to run paid ads. They need to they have a bigger they need to learn how to raise their prices just by saying raise your prices. That implies people have clients at a certain price point. So raise your prices means, OK, this person’s already in business and now I’m just helping them raise their prices, become more profitable.

So then your messaging and your marketing comes after you understand how a premium buyer thinks. All right. Now, I could go much deeper on how a premium buyer thinks, but that will save that for another episode because we’re already at the eight minute mark. Wrap this one up. But I hope that was helpful. Guys just know there are premium buyers in every single market. They desire a premium offer. They want to pay high ticket because they want to value the services.

They want to stretch, they want to grow. They want to be surrounded by others who are playing at that level and they want the premium experience as he is here. And if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and kids to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs.

All right.

So that is it for this episode. Guys, we will see you in the next one, bye bye.

 

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You are crazy, You got this

You are crazy, You got this

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

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Transcription

Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven-figure online coaching business and we are about to get started in 3 2 1. That’s when I started this episode off by saying that you are absolutely crazy if you don’t think you can do this. And I’m going to prove it to you in today’s episode. If you are listening to this podcast and if you listen to these episodes, you know, consistently, I want to start by saying you are a badass, you are a go-getter, you are a visionary, you are an action taker.

You are doing all the things. You’re educating yourself with all the information. And that is awesome. That is step one. That is what 99 percent of people don’t do. Right. Think about friends and family and so forth that are not entrepreneurs. Most people go through life and they go, hey, I finished college and I’m done learning like myself. Development is now done. I get to just hang out and collect a paycheck and, you know, live Groundhog’s Day over and over again.

So I want to start off by saying, you are crazy awesome for being in that one percent. You are already going against the grain, even if you haven’t launched your business yet. If you plan to write, you are freaking awesome. You’re in the one percent mindset-wise than everybody else. Right? Society tells us entrepreneurship is a big risk. Right. And so already, if you have plans to get started already if you’re up and running, you are in the one percent.

Right. And the reason I say that is because of what people do in the online space. Right, are we’re consistently comparing ourselves to everybody else out there. Right. And we’re always going, OK, why am I not going faster? How did they do this? How do they do this? And I was the all those types of things. Guys, you’re already freaking awesome if you have launched your business or if you plan to launch your business and you’re going to you’re already in the one percent in terms of your mindset, understanding that entrepreneurship is the best vehicle to freedom.

All right. I notice I said freedom, freedom and fulfillment, and happiness. That is what entrepreneurship is about. That is what ultimately provides. All right. There will come a point in time you become successful enough where literally like you, you have enough money. So you stay in the game for the freedom, for the happiness, for the fulfillment that it provides you. And so that’s freaking awesome. All right. And so the reason I say this oftentimes is that, again, our mindset is crucial.

It’s key. It’s not the end all be all. And this is one of the things I’m going to rant and rave about in the short episode to date. Again, we’re going to keep the episodes shorter and punchier moving forward. But I hear so many people the same mindset. You just need to figure out your mindset. And I like to respond to them rhetorically in my head and say, really, if you only need the mindset and sit with your mind for 60 days, don’t touch your computer and let me know how much your online business growth mindset is one piece of the puzzle.

All right. There are many pieces of the puzzle that go into a successful business. You have to also have great messaging. You have to have a great stance. You have to have market positioning. In other words, how are you different than your competition? You have to have the right offer, the right price in the right program, delivery, all those different types of things. All right. The right lead gen sauce. You have to have traffic and or leads coming into your business.

And you also have to learn how to close clients as well as that’s sales. So the mindset is one piece of the puzzle that is a strategy as well. And then taking action. All right. And so the mindset is a big piece, though. It is a big piece. And it’s not the only piece. It is a big piece now. So I want to talk about this. You’re crazy awesome. Right, in so many different ways. And so I want to ask this rhetorical question you that this is a question I asked our clients recently.

I asked our clients recently. I was like, hey, Isaac, can you guys just let’s go around the room here. Why don’t you guys why does everybody take a moment and share with everybody else? What’s something you’ve done in your life that was scary or crazy and in hindsight was the best decision you’ve ever made? All right. And so I asked this question in, oh, my gosh, the responses we got were insane. Right?

I think about it. If you have children right now, that’s a miracle in itself. That’s unbelievable. Right. There’s no instruction manual on how to raise a human being. All right. And so the fact that you’ve already done that or are currently doing that is remarkable. Right. And so if you have kids. Right, and at any point in time you’re, you know, struggling with your mindset, whether or not you’ll make it as an entrepreneur, whether or not you can continue to do this if you have kids, that is probably the craziest, toughest thing in the world to do, is raise kids without an instruction manual.

They have their own personality like we’re in a kind of an interesting day and age as well. So that is freaking badass. So if you’ve done that, why can’t you grow your coaching business rhetorically? Ask yourself that question. Like, I’m raising a kid, I would say is a thousand times more difficult and I don’t have kids, but I just imagine so. Right. And but I asked that question rhetorically to our clients and the responses we got were insane like people.

I love learning. About our clients, you know, beyond just what they’re doing in their business, just them as individuals, it’s so cool. So we have clients of all different ages, all different countries. One gentleman is in his mid-70s. All right. So talk about a badass mid-70s and he’s launching his coaching business. He’s spent previously the previous 40 years in corporate America. And then he retired. And he’s like, no, I don’t want to just sit around and be retired.

He’s going to launch my coaching business. So super, super badass guy. Cool, cool guy. And so his story was what I was taking flying lessons in his and he’s from Australia. He’s a guy I was taking flying lessons with. And I think he said, if I remember correctly, that his buddy was was the pilot instructor and was teaching him how to do it. And so he did several lessons and so forth. And then without knowing, one day he goes back in for another lesson.

He gets in the plane, he’s in the driver’s seat, and his pilot instructor and or his buddies in the passenger seat. And then they start the plane up and then his buddy gets out of the plane and closes the door and says, hey, I’ll be right back and grab something. And he’s got his headset on. And then once his buddy gets out of the way of the small airplane is buddy, you know, messages and radios into his headset and say, hey, you are you’re going to fly solo this time you’re ready.

And so he wasn’t prepared for that. He thought it was going to be another like, you know, training with a copilot. Right. That’s experienced in case anything goes wrong. And his buddy says, nope, you’re ready. Like, you need to take, you know, take the plane up in the air and land it. You’re ready for this. And so he went ahead and did that. Right. But he said he was just, you know, he was freaking out.

Right. Like, oh, my gosh. Because he didn’t he didn’t know that this was the day. And he said he didn’t feel ready. But then the last and his instructor said, no, you are ready. So he went ahead and did that. And so it’s interesting to see him be reminded of that story. Right. And as soon as he was done sharing that story, I asked him, I was like, so why?

Like, how could anything else be difficult to you when you remind yourself of that story? Like, that’s crazy. I would be freaking out if I don’t like heights to begin with. But if I’m up in the air and one of these tiny little airplanes and have a few flying lessons, that’s crazy. Right? And so as we went around the circle and the mastermind and all these crazy stories, you know, a couple of members about how they fought in the war in Iraq and bullets flying past their head and doing all these amazing things and how they, you know, had to pick people up and carry them or bandage up a really bad gunshot wound and all these things.

Right. And gruesome situations. And it’s I remember talking to one of our clients who’s done super, super well, and he served in the military. And before he got started, he’s like, I’m not sure I have the qualifications to be an online coach. And then he shared we went deeper and he shared with me that he had served in Iraq. And you know, he had these certain missions that he was on. And I was like, dude, you that’s so much earlier what you did there.

That’s amazing that you served in Iraq. And, you know, he was a gunner on top of a tank. And so he’s like the main target. Everybody goes for the gunner on top of the tank. And so, I mean, it’s just remarkable. So it’s like our mind is so powerful in that it can convince us because we’re doing something new, even if it’s just sitting in front of a computer wiggling our fingers, that this is scary because it’s unfamiliar territory.

But just make sure you remind yourself how awesome you are. Right. My question for you to think about, right, is to spend a moment. And if you want to write this stuff down, it’s a great exercise. Write down all the cool, awesome things you’ve done in your life and remind yourself how much of a badass you are, because I guarantee you you’ve done some crazy, awesome things that were super scary at the time and everything turned out OK.

All right. And use that as fuel to remind yourself that this is just a grown and online business is really just sitting in front of a computer typing the right things and saying the right things on video like that. In a nutshell, that’s what it is, whether you’re talking to clients are doing the marketing side of it. And so you’ve done crazy things before, my friend. Remind yourself of that and do that again. All right. You will be fine.

I hate to see you. And if you enjoyed this, so be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos, and kids to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five-star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right.

So that is it for this episode. Guys, we will see you at the next one. Bye.

 

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$10,000 Sitting in her Lap

$10,000 Sitting in her Lap

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

>> BOOK A FREE CALL NOW <<
Transcription

Hey, guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven-figure online coaching business and we are about to get started in three to one. So, guys, we’re going to talk about a client interaction, all right, where literally our clients had ten thousand dollars sitting in her lap and she didn’t even realize it. She was about to go on vacation.

She told me, you know, I want to land a ten thousand dollar client before I go on vacation so I can enjoy my vacation with my friends and my family. How do I do that? And I’m going to tell you exactly what I told her. All right, guys. So a client comes to me, right? And she’s like, you know, I’m going on vacation in about two weeks with my family. She’s like before that vacation.

And, you know, she already has her coaching business off the ground and has clients and things of that nature. and she has testimonials and stuff and she goes, I really want to land a ten thousand dollar client before vacation starts so I can enjoy the vacation and just totally unwind with my family and not be thinking about the business at all. And I was like, awesome. I was like, let’s do this. I was like, what questions do you have for me specifically?

Right. And she goes, Well, I just don’t understand. I haven’t had anybody recently reach out to me and express interest in, you know, my premium ten thousand dollar offer. And I was like, OK. And she’s like, so I don’t know what to do. She’s like, normally clients will reach out to me. Her prospects will reach out to me. She’s like, but none of them have recently. And I was like, OK.

And so this is what I asked her. I said, Well, have you offered to have you gone to your audience yet and offered them your 10000 dollar offer. OK, have you made it clear that you have a ten thousand dollar offer available to them and that this is what you will do with them inside of that offer? And her response? She’s so funny. She’s awesome. She like her response was like, no.

And she’s like, damn, I don’t know why I didn’t think of that. And I was like, no, that’s super normal is like because you’re busy running your business day to day things like you have your family and, you know, we’re busy, right. Oftentimes. And that’s why it’s so important to have a mentor, a coach. Right. Oftentimes we’re so close to the thing. We don’t even see the thing right. How many people here have lost their cell phone and it’s been in your pocket or been in your hand?

It happened to me the other day. All right. And so it was in my pocket and I couldn’t find it right. And I was wearing new shorts and they had the stretchy new material. And it’s kind of a different fit than I’m used to. And so I just didn’t feel the phone in my pocket. So I asked my wife, I was like, where’s my phone? I was like, have you checked your pocket? It’s always in your pocket.

And I was like, Oh yeah, it is. My pocket feels it. New shorts. And so that happens all the time. Right? We’re so close to something, we don’t even see the opportunity there. We don’t even see the thing there. We don’t even see the client right there. And so and this example, our client inside of seven-figure visionary. Right. She wanted the ten grand clients and she forgot to actually go to her audience and say, hey, I have one spot available for this special offer.

And so it’s not as easy as that guy is. Don’t just I don’t want to you know, again, I don’t want to just misconstrue the entire situation. She didn’t just turn around and go, I have this ten thousand dollar offer and it was sold. And there is more to it than that. Right. What we did is we sat down, we helped her reposition this ten thousand dollar offer to make it really, really irresistible. All right.

And then we worked with her to come up with all the marketing content for promoting this offer. All right. To the different emails and the different posts to put out on social media and all the different things. So we worked with her. Our copywriter worked with her and we crafted all this material and edited it and did all the things to make it really, really sharp. And we laid out a game plan for what was going to be a two-week marketing campaign or a ten-day campaign to land this client.

And on day number either seven or eight, she landed her ten thousand dollar client again. So there were other pieces involved. So I don’t want to just misconstrue that. That’s all you have to do is just turn around and say that. But right. The solution was right in front of her eyes. Right. But again, we’re oftentimes too close to things. I couldn’t find my cell phone and it was in my damn pocket. All right.

And in the past as well with one of my mentors, you know, I was at a point in my coaching business where we had our Facebook ads program. So this was several years ago. I was working forty hours a week, which is how many hours I like to work. I take weekends off and sometimes I work weekends again. It depends what season I’m in, but normally I take weekends off and in our business was growing. It was continually growing, but then all of a sudden it plateaued for a second.

And so I went to my coach and I was like, we, you know, basically like a month and a half we’ve been at the same revenue before. Prior to that, we were growing like a week over a week. I was like, what’s the next move to do? Amount of time and he’s like, oh, it’s simple, he’s like, you just need to raise your prices. He’s like, raising your prices will increase your profit margin.

You’ll have more profit margin, then turn around, hire a support coach that can run your weekly group coaching calls, answer questions, and your clients have in your group that will free up your time. And and and what that will also do, you charge you more, will allow you to add to make your program better because you’ll have more times than you can record videos. You can offer additional one V one calls to your clients. You can do other things to make the price warrant, the price increase has merit.

And so I was like, oh my gosh, that sounds so simple. And he’s like, yeah, he’s like I mean, it’s going to take you, you know, it’s going to be work to find the right person and to hire them and to train them and those types of things that won’t happen overnight, but that’ll solve the issue. And so I wasn’t perfect. So really short 10-minute conversation solved the issue. But that’s the thing of having a great mentor that very quickly they can they because of their experience, they go, oh, this is what you do, like X, Y, Z.

And then from there you just go and execute and you might have follow-up questions and so forth. But oftentimes, guys, the thing that we are looking for is right in front of us. We just don’t see it. And that’s why we all need a second set of eyes on our business, because, again, if I would have tried to figure that out by myself, I could have lost three months, five months banging my head against the wall, trying to figure out how we grow.

At that point in time. I might not have come to the conclusion that we just raise our prices like I hadn’t done it before. So I didn’t know to think in that manner. Right. Once you’ve done it, once you go, oh, that’s you know, that’s the trail. that’s the trail to get to the top of the mountain. So I just want to share that one with you guys quickly, because whatever you’re experiencing in your life, whether it be personal, whether it be health, whether it be relationships, whether it be your business, the solution might be super, super simple.

You’re just so close to it, you can’t see. And that’s why you go to an expert or somebody else who gives you that second set of eyes and go, oh, do you just do these couple of things right? And it saves you massive time, heartache, all the different things allow you to continue to grow and or solve that problem or issue quickly. And that’s it. That’s it, guys. It’s ten grand can be sitting in your lap, so make sure you hire the right coach.

It doesn’t have to be us hire somebody who has experience so that they can find those opportunities for you as well. We call those profit levers. So that’s it for this episode. Guys, we will see if you go back. And if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos, and kids to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs.

All right. So that is it for this episode. Guys, we will see you at the next one, bye bye.

 

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Why You Must Take Vacations As an Online Coach

Why You Must Take Vacations As an Online Coach

Written By Dino Gomez

 

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

>> BOOK A FREE CALL NOW <<
Transcription

Hey, you guys, Dino Gomez here, founder of seven figure visionary. And in today’s video, we are going to be talking about why I forced my clients to take vacations. Let’s get into it right now.

All right, guys. So why do I force my clients to take vacations? All right, and basically what we’re going to break down is this why vacations, equal money? I’m going to go through three different reasons why vacations and time off equals money in the online coaching space. And so a little bit of a back story here, guys. This is what I do with my clients. Like sometimes I vibe with my clients. I know where they’re at, what they’re doing and so forth.

But almost once a month, I tell all of our clients, I’m like, hey, you guys are taking a four day vacation. You’re taking Monday off and you’re taking Friday off. You’re going to a four day weekend. Go to the lake, go to the mountains, go to the beach, go skiing, go do your thing, have one drink beer, hang out with family and friends like recharge, no social media, no posting online, no scrolling Facebook and doing all that.

I’m, like, completely unplug and enjoy vacation. All right. It’s why in the world, as a mentor to our clients, why would I tell these coaches to do that, to actually take time off? Right. That’s what we’re getting into today, guys. It’s kind of interesting, right? So. First reason, guys is I tell people to take vacation because of this, what ends up happening is, to be honest, like if you sit down to work an eight hour day, most likely you’re not working all eight hours.

All right. What our brains get tired after a certain point, like you really have about four or five good hours every single day to do work, which is why we consistently are telling our our clients and so forth that they need to focus on the three profit levers inside their business and get those three profit levers done first thing in a day. Write the three things that are going to make the most dramatic impact on growing their business and achieving the results that they want.

They need to get done first thing the day before anything else, because again, as the day wears on, you get a little bit more tired. That’s when you start scrolling social media and wasting time and energy and doing different things and looking on YouTube and all that other stuff. And so what ends up happening, guys, is when I forced my clients and I literally tell them I was like, hey, I better not see you post anything or do anything on social media if I even hear about it right, you’re in trouble. I tell them that you’re taking Friday off. Go enjoy it. Enjoy some time. Right. And so I tell them that because what happens is we we innately right. When we sit down at our computer, we think we’re working as long as I’m in my office or as long as I have my laptop out, I’m working. And in actuality, guys like most likely you’re not like for her for a good portion of the time.

So what happens is when I force our clients to take time off, it increases their productivity, because what they have to do is they go, OK, next weekend is forcing me to take Friday and Monday off. That means this week and the beginning of next week. I really have to get these important tasks done because I’m missing. I’m going to be taking a four day weekend so they get laser focused on getting the most important things done inside their business.

They focus right and they get done the three profit levers and every business has this, there’s like three crucial tasks that you should be focusing on getting done every single day, they’re looking to dramatically increase, you know, where your business is headed in your success. Now, the three profit levers, if you’re wondering what the three profit levers are for your business every single day to make sure your business, your coaching business is continually growing, I can’t tell you what it is because it’s different for every single coach.

All right. It depends on your niche, how much experience you have. If you already have a funnel built, if you already have a sales team, how many testimonials you have, what price point you’re at, all these if your is already built, all these different things. Right. So we work with clients on all different levels. Some join our programs and they already have a sales team. Others they’re the ones still doing the selling. So everybody’s is going to have different profit levers, things that they should be focusing on that are going to make the most dramatic impact on growing their business.

So we literally customize that for our clients based on where they are at. And we tell them, hey, this is what you should be focusing on. Right. These three things, nothing else. Right. These are the three things that are impact your business the most. Right. And we get them to focus on that and they become really, really productive. They are laser sharp focus on getting these three things done every single day. So that right, because they know that they’re going to be taking time off. And so that way they’re not goofing around and doing other things right. Because what’s really interesting is this why if you have two different businesses, why can two businesses open at the exact same time and the exact same niche, maybe the exact same city, maybe the exact same online coaching space, why does one sky rocket in success and the other one kind of dwindles.

All right, because when you think about it, guys, we all have the same twenty four hours in a day, right? So if two businesses are the exact same in the same niche, why is one dramatically taking off and the other one’s not when everything else is the same? Well, normally it’s because this business owner right here, what they’re focusing on, what they’re putting their time and their energy towards are profit levers, things that actually move the business forward.

All right. Because here’s the thing. We’re all going to have that forever. As an entrepreneur, you’re always going to have a never ending to do list. Like there’s a million things I want to do on my website and I want to do this and launch a podcast like there’s always a million things for us to do. Right. But what is critical, what separates a business from exploding in a coaching business, from exploding them, one from slow and gradual, perhaps success or even failure, is that this business owner, this coach, they know, OK, I do have a tool to do list of a million things.

But here are the three most critical things I must do that are going to have the most dramatic impact on profit. All right. So that’s the difference there. So what happens is when I tell our clients, hey, you guys are taking time off, right. And go enjoy time with family and friends and stuff like that, what happens is they get really focused on the profit levers and then there’s so much more productive. Right. Is the 80 20 rule of your workday, like 80 percent of your output comes from like 20 percent of what you do.

It’s these things that make the big difference. Right. And so it’s really, really kind of an interesting phenomenon to see that happen. But that’s what happens is our clients they get really focused they get the things done that they need to get done. They take imperfect action, they get better results and then they have time off. All right. Now it’s important to have time off as an online coach, which leads me to number two.

OK, so the second reason is I’m going to put recharge. All right. So as an online coach, you are literally the mentor to your clients. All right. And your clients are going to come to you and they’re going to come to you with all types of problems. They’re going to come to you with mindset issues. They’re going to say they might bring in some tell you about some personal issues going on, things they’re struggling with. Maybe they have some health concerns, like there’s a million different things.

Right. And you were there almost as a parent, but as a mentor to your clients. OK, so they’re coming to you and you are giving them a bunch of energy, a bunch of value. Right. If you yourself as the mentor and coach to your clients, if you are overworked, tired, stressed. Right. When you show up to your coaching calls, when you show up to give advice, you’re not going to be animated.

You’re not going to be full of energy. You’re not going to be positive. You’re not going to be giving the right advice. You’re not going to be you’re going to have a foggy brain. You’re not going to, there’s a million different things. You’re actually going to have your performance as a coach will go down if you yourself don’t take care of yourself. So if you’re not taking time off, right. If you’re not getting sleep, if you’re not enjoying time with family and friends and have enjoying some drinks and doing some things right, if you’re not living, you’re not going to enjoy your coaching calls.

That’s going to show up. You’re going to be dragging on the coaching call like I have to coach my clients today. Like, this sucks. And if you’re in that type of mood, your clients are going to pick up on that. They’re going to know that you do not enjoy coaching them. Right. And they’re going to be like, you know what? I really don’t like this coach. They don’t seem to care. Right. And it’s literally because you’re tired and you’re exhausted and you’re overworked.

So what happens is it’s really critical as an online coach that you recharge, that you do take time off like that. You don’t work the weekends like a bunch of our clients. Now, when they joined our program, they were overworked, like going crazy, working weekends. I got them to stop working weekends. I started forcing them to take three and four day vacations. Now, a lot of them don’t even work Fridays like they’ve decided. No, I’m always going to have a three day weekend like and because they’ve gotten so good at being productive when they actually are working Monday through Thursday that they can work for days now and their business is still growing.

It’s also because we’re putting systems and operations in place for their coaching business. Right. And we’re helping them build a team and that frees up their own time. Right. And we’re helping them sell high ticket. That creates more profitability so they can afford a team and deliver a better experience to their clients. It’s this whole revolving thing. It’s absolutely insane, guys. It’s really cool. All right. And so that’s what happens there. So as a coach, make sure you recharge, right?

Take time off and take time off and recharge. It’ll make you a better coach. It also allows you to have some time to step back and get kind of a thousand foot view of your business. And at that point in time, normally you can think a little bit and realize, oh, my gosh, here are the things that I should be doing that are going to make the biggest difference. You can think about the profit levers so you know where to focus your attention.

All right. And then number three, you guys is right here. It’s just happiness, happiness, right, because I mean, we all love as an entrepreneur, you have to love your business like it brings joy to you. It’s like, it’s fun. It’s a blast. It’s it’s competitive. It challenges you. And like all the things, it’s a dream job. You work from home with all the online coaching is a blast.

Right. So your clients get results. It’s a thrill. But guys like the number one reason if you break down why anybody does anything, it comes back to happiness, always comes back to happiness. Like why are you going to the gym every day? Well, so I’m in better shape. Why do you want to be in better shape? Well, so then, you know, I have more confidence. Why do you want more confidence?

Well, then I’ll attract a partner. Why do you want to attract a partner? Well, because that’ll make me happy, like no matter what anybody does. Like, why do you want more money? Well, because I mean, it’s always like it’s not that they want more money, they want more happiness. They believe the money is going to you know, they’re going to open up freedom and their ability to have more experiences and be happier.

So everything comes back to happiness. So while we’re designing and helping our clients design their dream coaching program, right. We are literally teaching them along the way to create the lifestyle needed to deliver excellent results, being an excellent coach to their clients because they’re taking care of themselves. Right. But also helping them, like, be happy because ultimately that’s why anybody does anything. So we’re delivering all of this all at once. And so that is why one, two, three, I literally tell our clients, hey, you better not work Friday, take the whole day off.

And when they do that, they recharge. They come back on Monday or Tuesday and they get to work and they don’t mess around and they’re that much more productive. And they focus on the profit levers because they don’t have the extra days of the week to do so. Our mind is that powerful guys. We only use two percent of our brain capacity, which is insane. A whole-nother YouTube video. We only use two percent of our brain.

Right. And so it’s amazing what happens when you force yourself into a corner, like amazing things happen. I’m sure you guys have all had some type of experience in life where you’re forced into a corner and you somehow made it out. Like that’s how that’s why you always make deadlines. That’s why in college, in high school, if you procrastinated, you still got your PowerPoint done right and delivered it the next day. Like people get things done when they’re put in the corner.

So if you force yourself to get things done in a shorter workweek, you will get it done. All right. And so that is it for this video. Guys, I hope that was helpful. That is why we force our clients to take time off. I hope you guys do the same if you’re an online coach because it’s absolutely beneficial to you. And if you like this video, guys, be sure to hit the subscribe button, drop us a comment or something like that.

If you want help growing your online coaching business guys beneath this video, there’ll be a link we can call with our team. It is a free strategy call. We’ll walk you through our cool systems inside our program to see if we’re right fit to help you grow your online coaching business. Otherwise, guys, I hope you enjoyed this video. We will see you guys in the next one.

 

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