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The Secrets of Coaching Podcast

Apr 22 2021

$15,000/month as Online Photography Coaches [ 7 Figure Visionary ]

$15,000/month as Online Photography Coaches [ 7 Figure Visionary ]

Written By Dino Gomez

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Transcription

Hey, guys, what’s going on here? And I am sitting down with a couple of incredible clients, James and Jon, who are both photography coaches inside of our mastermind’s seven-figure visionary. We’re going to be sitting down and talking with them today about how they grew their photography coaching business to fifeteen thousand dollars a month and what is working for them to attract clients and do all types of amazing things inside their business, serve their clients, get results, doing all this with the pandemic and things going on.

So I’m super excited to chat with these guys, we are going to dive into all the details of their business, what’s working for them, what did work for them? A lot of cool things. This could be a jam packed Facebook live. If you guys are joining us here today live, let us know in the comments. Give this Facebook Live some energy and celebrate these guys also, so that more of us can learn from what is working for them in their business.

Also, if you guys are joining us on the replay, let us know that in the comments as well so we can reach out to you and connect. But James and John, super excited to have you guys here. Fellas, thanks so much for joining me today.

So excited to be here.

Thanks to Dino, and I’m excited for you guys to be here. I know you guys are super busy. I know you guys are in the U.K. So it is later over there right now. So we appreciate you guys being here with to share what’s working for you guys with everybody to give everybody some inspiration and some and some knowledge and tangible, tangible tips and strategies and so forth to grow your online coaching or consulting business. Before we dove in really quickly, I have to let everybody know because I was pretty goofy this morning.

I did post previous posts on my Facebook is a post that may or may not look like my wife and I are having a kid. It is a joke. We received a lot of phone calls and messages, but if you look at it more carefully, we were just having some fun and are expecting to travel at the end of the month, not necessarily have a newborn, but want to share that again. Guys, today is about you both, so let’s dove right in.

Guys, can you give us a little bit of a background, James and Jon, about your business? what is it that you guys do? And we’ll kind of just start with that. John, So it kind of all wrapped around the middle of last year, wasn’t it, John, where we kind of obviously met in Dino’s group. I was going off on my own in coaching with photography, and he was doing it with marketing, I believe.

And you reached that. You kind of combine the two. And since then, obviously, we put the program together, merge it together on the Dino’s guidance on it step by step just take it off now. It’s really flying now. Yeah. We basically coach photographers to bring in more leads, get more bookings, kind of get the business side of things, and structured all photography elements in there, but more or less given the business to shake up that way.

I think in a lot more like the more structured because most artists are kind of scattered all over the place. Sometimes people have a lot of the right stuff in place and some don’t. And we just help them kind of realign it, make it streamline and drop clients in the top job from the bottom and get bookings, you know, get some crazy results. John, recently, some of our clients as well have got big results now.

And the results help, gets the sales testimonials, and about aligning your message. I love it, I love it, guys. Fifteen thousand dollars last month, we’re going to talk about that, you guys. We’ll talk about your price increase, how that tied into an amazing month for you both. Your client attraction strategies, your client results are absolutely insane. That’s something that we’re super, super big on as client results, being a driver of your actual marketing.

So we’ll talk about what you guys are doing to over-deliver for your clients. And I think every coaching consultant out here can gain a lot of value and insight from understanding what they can do to help their clients get the best results. And really. Right, that’s in everybody’s best interest. It’s obviously in your client’s best interest, but it becomes a big driver of your marketing as well. To have this track record of excellence, something that we believe in very, very firmly is clients first and then that also tying that back into marketing.

So we’re excited to dove into all of that. So for those of us just joining us. John and James, our photography coaches. So let’s start at the beginning, guys. How did you get into photography coaching, to begin with? And was that something that that came easy to you in terms of like you knew you always want to do it? Or did you have self-doubts? Kind of. Maybe you guys can walk us through that process there.

I’ll let you take this, but I won’t talk all the time. Yeah, well, I mean, basically it was on basically going through your course. I’ve followed Dino for a while, a long time. So it from like there is a program to Facebook ads, social success with that. But the reason why I got into the photography side because I was really interested 12 years ago and that was on my list. So when you first stop being coached by Dino, we break that have to sort of identify what your strengths and weaknesses are.

My personal traits and things. And that was on my one of my list is coaching I could do in the future. I’ve got a different sort of like a team in it. So basically that was one of all the lists I started with initially. But I found it quite hard to align that message so that I went to the second option. And that’s what sort of saw James post in the group about photography, sort of artificial filets and things like that.

So we sort of combine the two. And that’s where my interest came from, really. We just wanted something that could combine that. Facebook side of marketing, in general marketing with aligning with the right prospect. So you sort of sell what they want, obviously, and with the actual Facebook product mixes. Absolutely, yes. Yeah, you were kind of I remember we were working together, you were trying to figure out your next job, and then you guys got connected together, made an awesome team working together with complementary skill sets.

And I do want to talk about for everybody here who’s considering a partner partnering up with somebody to be a coach, that’ll be something awesome for us to dive into is what you guys have learned through working in a strategic partnership with your actual coaching program. So I think that will be fun to touch on. But OK, so here at the beginning, guys, before you joined seven-figure visionary, maybe you can walk us through what was the scene like?

What emotions were you guys have and what was your thought process? Why did you guys feel like you need some bigger visionary and that you weren’t just going to run out and do your coaching business by you’re by yourself? I want to let you do it because it’s simple. Yeah, yeah, like anything that I’ve done to do to work with you. Any progress I’ve done with you in the past is giving me money and it’s a skill set to move forward.

So for me, obviously, when obviously Jon mentioned it to me as well, it was a no-brainer. I was just like every time I do something with Dino and it ended in more money. So it was yeah, it is a no-brainer for me and all the free content as well. Like my results don’t lie. Well, the free content as well as brilliant. Like said, every time I follow anything you said is the money and they took it to a whole new level.

I was kind of like doing in-person coaching, but then it hit and that’s all I want to want stuff. But I wasn’t really scalable and it a lot more time-consuming than what we’re doing now. And then obviously took work online, worked with John and John, obviously just said Dino’s the boss as well. So I was just like, let’s go, let’s go with the flow. Work with Dino you know basically it’s helped to structure everything in that sense.

Get everything moving forwards. Yeah. The best way to get in it takes away the guess. You could spend 12 months guessing and trying things. Failing and then doing it again, and you might be so close to making it, well, then you change direction because you think it’s not working. I think the main process that we’ve learned just sticks with it, because if we together that sort of. Well, for. You know, you have seen the 15 payments so that’s the difference is getting the process started, not giving up.

You’ll keep pushing forward, follow guidance to the goal, which both of us say, well, maybe we should try to try them or Dino, said stay focused, stay focused. It’s going to work.

And I remember that conversation where you guys were like, should I try this? Should I do this? I see other people doing this and it’s like you bring it back in here, like laser focus, shiny object syndrome. I think it is. So it’s such a big thing for all of us. I’m guilty of having fallen into that trap. It’s so tough on mine because you see other people posting and doing all these things and you’re like, oh, I want to try that.

And you just don’t see the back story of what they were doing to have that work for them now. And so that’s funny that you guys bring that up, because I remember those conversations very, very clearly. OK, so you guys were like, OK, we want the road map, we want the blueprint. And we both worked together before in the past. And you guys have got great success. And I knew you would be an amazing fit for the program.

And so you guys come flying in, ready to take action, and so forth. James, you were kind of talking about how you were doing a little bit of one by one consulting prior, but you knew that couldn’t scale. And so then you guys, to put together your coaching program and what has been the main lead driver for you guys? One of the things that we cover instead, the mastermind. What’s been that? How are you guys getting people into your program?

Are you using Facebook ads, YouTube ads, organic? What has been the marketing channel that’s helped you guys build your actual coaching business here? Jon, I’ll leave you this. This is the group basically, the group nurturing the group, grow the group, all the sales came in organically, not paid advertising that was in the next stage. So we just work in all the sort of well, as you get more busy, find more things to do. So you’ve got a lot of different avenues to go down.

So now I’m concentrating more streamlininng in managing the groups. We can get more streamlined to cope with the actual increase in the number of people that obviously the group gets busy because you have to nurture the group. Well, we saw a natural progression, but yeah, the ads are coming next. So that’s where we’re putting fuel on the fire. Really going to be the next stage with all the sales and so forth. Been primarily from the group that would include nurturing the group.

So we’re still we can still spin. I mean, this is just the very bottom. And the minute it can grow even further, it’s just a case of putting together the minute so many different avenues in the job that we can go down still. And I’m actually going to this is as excited, by the way, John is as excited as we get were still hitting a record. This is like going crazy.

Yeah, this is John’s craziness.

I mean, I would agree. You guys are both very normally pretty laid back, casual. And so it’s awesome to see you guys. Is excitement for what’s to come because you guys know you’re at that stage where the next thing we’re working on, paid ads, gasoline on the fire, like Jon said, and we’ll scale this thing up. But for those of you that are listening, if you guys have any questions, if you’re listening in, whether it’s live or on the replay, feel free to drop those down in the comments section.

We’ll get to those as well. But yeah, you guys scaled up to fifteen thousand dollars a month just with your Facebook group Organic, making your program sales one hundred percent profit, which is incredible. And just running the group. And so let’s talk about inside your group. I think a lot of coaches and consultants have a Facebook group. It’s not necessarily producing clients for them. One of the main things that we worked on with you guys as well is putting together an actual workshop that you would run in your group that would act as a lead gen kind of in sales catalyst to help build that connection with your audience, give them valuable pieces of content, but then also help those that are ready and wanting to actually go to the next level, see the opportunity to work with you guys.

How did let’s talk about your workshop for a moment here, because some coaches have tried that workshop in their group or somewhere else hasn’t really panned out for them. What’s been your experience around that workshop like prior to the workshop? What were the feelings that you guys were having? Were you guys nervous, like concerned? What what was that process like that? From my perspective, I’ve seen you guys have just massive transformations personally as individuals, as leaders and stepping out of your comfort zone.

But what was that thought process like? How did that workshop turn out? And any learning lessons that we can share with those listening in from running an actual workshop in your group? John, I’ll let you speak on this one again. Well, basically, it was a for me personally terrifying because it’s my biggest fear, obviously, obviously a lot, but that was my biggest thing, holding me back as well as sort of I’m not good with sort of being trapped in society groups and that sort of things, which we just partnered up together.

So that was my weakness. James is good at the interaction side, an organic side to my strengths. But the actual group itself, when we did the live, for Three Days sort of workshop, well, when I first went live, they actually put us on live and cut myself off. So I was in the group the first time I ever like inside the group. So talked myself, even though I was online messaging me saying we could see you were not even there, they could see I was awful.

So you get over it and it’s inperfect action. And I think that’s the main thing. And everyone liked it, great feedback. See, but people would interact in and a lot of people would follow you to go. And we did make sales and made sales on the back end of the show. You don’t think anything’s coming and we give like a deadline. It’s like last minute. It’s like I always knew that I was coming minute a lot of the time, but I’ve seen it will just keep and keep the faith, keep the process because it’s a bit like at first you think it’s really hard if you don’t dial in the sales process side of it.

But that’s again, another step is that you just learn from it, move on. But yeah, yeah. I mean, we brought in 11 new members from the first launch we did with the actual free, free, workshop that we did for three days. Yes.

I think I think the important part was with it. A lot of it with there have been areas where I thought of the kind of like, for example, if you get to go off in enjoyment alone with that, there would have been points where we would rather stop to go off in a different direction and never got themselves.

We would have gone. Well, what? Well, is it working? Is it not working? Obviously, that’s where the coaching came in massively because you’ve kind of kept us on the right path and we’ve not veered off. We’ve not gone left, right and center. And I’ve been a few times on the road where we’ve gone. Are we going to go this way? And then it’s been like, no, you stay that go forward.

Yes, I think that’s been a massive part for us as well. You know, the guidance which has helped a lot. Yeah, we know it’s so interesting, too, is and because it trickles downright, guys, like I remember for me as well with various coaches that I’ve had, I’ve been wanting to dabble and do things like let me know in the comments, guys. If you guys again catching this live or the replay, let me know if you’ve ever had a shiny object syndrome or if you get that anxiety, that anxiousness.

I want to go try something else because you’ve seen other people do it online. Let us know if that’s you. I’ve definitely experienced that before, learned my lessons and so forth. And but yeah, I have a coach as well. Whenever I try and deviate or maybe get a little sidetracked, I’ve always appreciated their confidence as well as their direction and being very straightforward, really mean back. And there’s there’s some coaches that like to give their clients creative freedom.

And I think there’s a very fine line that needs to be there. There are opportunities where we like to give our clients creative freedom. What feels best for you in this situation? Go with your gut. But there are other times whereas a coach, you have to come in the firm and strong and say, no, stay still, do this because you have a different perspective. I’ve always appreciated coaches that have done that for me. They see things that I haven’t experienced before.

So they have that knowledge. And it’s interesting. It was a skill that I had to develop to be able to give to our clients. So for you guys as well, I know that that’s you guys are doing a phenomenal job with your clients, getting results. Do you guys want to talk for a second about how you’ve been able to help your photography clients when they want to deviate away from the plan, be able to step in confidently and say, nope, keep your ads running, keep this running?

Because you guys primarily work with using Facebook ads to generate leads. Do you guys have any stories like that? We’re where you had you guys have stepped in and told clients, hey, you need to play the numbers game here. You need to do this. Is there something that comes to mind there where basically you’ve been able to see, OK, this is where I need to step forward as a leader, as a coach and kind of lay my foot down, so to speak?

Yeah, I’d say obviously it’s a process and obviously when what you’ll find is most people don’t know where the holes are like I use orthodontic fishing as an example, like if you took a giant fish and other people then the fish has a hole in it somewhere. So obviously we would start identifying where the holes are in the system. Would it be the website Lead gen, organic, paid whatever it may be?

So we see and look for holes are coming from unless you had the leads come through, you’re never going to know what the problem is. So you could be figuring a lot, looking at many different things and being like, well, what’s the issue? You know, you’re wasting your time and effort looking around and then you can then obviously want to at least you can say can. That’s a problem that’s not bringing in leads. If it’s bringing the leads or it’s not convert’s on the phone or on your website, you’ll know where the problem is exactly.

And you can say, okay, well, that’s why they’re issue is and doing this. And you can focus on it with him, and you can go with them.

That’s why we got so quick concern, which I think most people have, is they give a good example when they get to a certain stage, that’s their work. And that’s, again, going back to the experience. And then you have to step in. You say it will work. You just got to tweak this part. They built things out inside the program of website, landing pages, that sort of thing. And it’s only when you actually get them on the call, the coaching call, say, look, can you see that this is for this reason?

It’s not looking right or you’ve missed this one element and it’s just it should go disconnect and that’s the difference. But once they identify it and it makes sense to them and they go on call next week and then they’ve got the leads in a different stage, you get rewarded. I mean, it’s a great, great feeling when you get people from struggling to once they get the first sales and they move up, that was they got one guy he’s on about buying a house now because he made 85k in sales.

So it was like a sort of great feeling, amazing life changing for people. So that’s really good. So that’s the thing to keep on track because it is daunting. So you need that encouragement to push in the right direction and nothing else, it’s massive. If you want to get the results, get the testimonies. You’ve got to work very closely with the clientse and James as well.

Get on the calls with people. And it’s not what we advertise, but it’s just to help them and over deliver a little bit because obviously they’re going to come back and recommend you the groups. And that’s what we found. We’re getting recommended in all the groups of people here and all the groups, which is probably the next knock on effect. It’s worth the extra. The environment is huge as well, isn’t it, the environment that you put them in.

Same with your 7 Figure visionary, you know, when you’re trying to solve for the people that are all like minded, all they want to succeed. I want to help. I like the toxicity and all the crap. And you focus just on what you there for the people that want to spare you all and help you move on. That’s why people thrive. And I found that obviously appealing scientific and people find that in our group as well, properly celebrate the wins or whatever the winner is like.

We’ve got a guy who joined us when he first joined. Obviously, we always do a bit of research before to see whether we couldn’t even find the guy wasn’t even visible. So it’s like, dude, how are you going to find you if we can’t find you? And we were searching like the FBI, if we could even find them. So obviously now he’s just turned. Last week he got his first lead and he had lost them before.

He had basically a blank canvas of business. And they just generate say for him, like how far he’s come. It’s been a massive, massive increase. But then you’ve got the other side of the scale where people are getting like 85k, and 16k, 20k and a couple of months or weeks. You know, everybody, everybody obviously celebrates that success within the same seven figure. I think that’s what helps a lot to thrive in that environment.

Yeah, we’ll support each other in seven-figure as well. So yeah. I mean that’s huge. You’re good seeing all the people you surround with get results, that pushes you to get more results, you know, plus that’s what’s up in our group every now and again get beat down and then we have a big win. And then also they’re like popping questions in the group again. And you’ve followed up with people again and pushing people forward again.

It motivates each other. So it’s good.

Is that a mastermind environment? It’s why, like, I’m at such a firm believer that Mastermind beat courses every single time is for what you guys just explained there, your experience and seven figure visionary getting motivated, getting help and inspiration, connecting with other members. Also what you guys have developed and created in your program where it’s not just a do-it-yourself course, where people have to watch a bunch of recorded videos and so forth, like you guys have a live coaching call.

You guys created this environment, this experience where people feel safe, they feel heard, they feel supported, they’re motivated, they’re connecting with each other. That is so cool. It’s invaluable. I think everybody is looking for that more than ever. And your client results are incredible, which let’s talk about that for a second because I think a huge misconception in the coaching industry is that one v one coaching is better because you’re working directly with the coach.

I’ve hired folks in the past to provide me some consulting or mentorship on a one v one basis. And then I’ve joined several mastermind’s. I always get more value from the masterminds, from not only the coaching but the things I learned from the other members. And then the inspiration and community from the other members have done way more for my business. Then I want to be one coach in that regard. So what have you guys seen on your side?

Because your testimonials, your client testimonials are massive and support for those coaches or consultants that are looking and maybe they’re considering hiring a coach one by one because they think that’s going be better for them. Or maybe they’re actually considered maybe their coach who’s providing one by one service. What has been your experience with transitioning to a mastermind model where you have this group coaching program in terms of the community and client results? Can you guys touch on that one for a little bit?

Yes, I will say yes, probably a great example, like I think 90 percent of people went through a program called everyday maybe for a workshop or whatever on that sense, especially in out program, like I say, 90 percent of them got the results it would have got if we didn’t have the kind of the mastermind environment they were just cost because they might have questions that you come back to. But obviously, if that how it wasn’t that you’d still be stuck on that bench, you’d be like, well, then what do I do?

Do you know? And you can ask all our members like this say most of the value. Obviously, the modules are great. The value lies in the environment of obviously photographers and the group and the coaching calls. And that’s where the real value comes in. Well, yeah, that’s my answer for that one is it just thrives off the environment. And that’s I think for me that’s one of the biggest things. And for them it’s the biggest thing, you know, think really helps them.

It’s it’s contagious. It’s the example I like to always give, right. Is anybody’s ever been to a sports game before, obviously this is prior to covid. But you go to a sports game and you have ten thousand thirty thousand fans, like it’s electric, right. Like there’s not you can go to the sports game exhausted and all of a sudden you’re amped up. It’s a different electricity to it and it’s exciting and it’s fun and it’s motivating is inspiring.

And you learn things that are working from other members like everybody on this team. It’s just incredible. And so that was a limiting belief that I had as well, was like, how can I grow the group coaching program and stuff? And members love it. They consistently say it’s the ones who come to the coaching and the strategy, but the community is just huge as well.

So you can learn a lot from the others inside the group as well that, you know, these people inside now like a small membership, they’re actually putting their own culture and it’s helpful and sharing gigs. And also so they’re all just an environment that still thrives off of each other. So once you pull that in the beginning, they sort of self gets some self momentum a little bit as well. People start talking and that’s the other side of it because once someone’s the happy side of it, people say it’s like a little family people posting, you know, and so it’s like you get friends.

And so it’s rewarding. It’s not building.

It’s building from the center as well as in the masterminds like myself and just kind of set the tone of how we want we want it to be, obviously, that part of the free group as well, especially in the one that we got in there. You kind of set the seed in the middle and let it grow out. So like the first like for people that were in there, they fed off the energy and how we do things and then fall spread to the next day and then the next day, the next sixteen.

I feel it’s just infectious. And everybody goes into that mindset that they can succeed. You know, some people like some of the questions you get before they get, like, kind of happened to me. And then they get in like a month later and then they go it works.

And basically, you know, and I think a lot of. Do the members spread them on to get that as well? Not just I’ve seen myself from the jump, so. Yeah, it’s something interesting when you see other people going through the same training as you and you have these limiting beliefs, but you see them doing it and getting results, you’re like, OK, you yourself are at that point or like I can no longer say this doesn’t work or come up with some other excuse that our mammal brain would want to come up with naturally.

Like we’re always trying to protect ourselves. Like, oh, it’s that the coaching that it’s not working. It’s not that I’m not bad or horrible at this, but when you see other people doing it under the same structure in your mastermind program and posting great results and helping you out, all of a sudden you don’t have those excuses that you can fall back on. You’re like, I need to I need to get to work. I need to do what’s being taught because it’s working for others.

It’s really, really just powerful. It’s so awesome. A couple of things I want to talk about. Two guys. I wanna talk about your sales process. I want to talk about our actual quarterly mastermind retreats. I think you guys had some major breakthroughs there that we’re really excited. And then I want to talk about what’s changed for you guys in your business growing to fifteen thousand dollars a month. So let’s start with the sales process, guys.

You guys enrolled people via phone. You hop on the phone with them, you go through your sales process. How, how, what where would you guys rate on a scale of one to ten your confidence in your sales enrollment skills, selling a coaching program prior to joining them, bigger visionary. And then after you went through and we worked on the sales process with you guys and helped you out with our visual selling strategy, what was the difference afterward where you would rank yourself on a scale of one to 10 there?

I’d go from minus 10 to about 10 on that spectrum. I think it was just like previous that I think it’s just like a rabbit in headlights.

I would say, yeah. I mean, I think from both points of view, really, I mean, I’ve sort of its clients for. You know, SEO services service, that kind of thing, direct businesses obviously gone in for a different process of trying to do the same sort of methods a little bit. And it is slightly different. You have to sort of speak to your audience and they will you know, it’s not about sort of what you sell a service.

You’re selling what they want. And that was the main takeaway was with that. And then it was a lot easier because most people, you know, talking in their language and the sales staff a lot easier. And James is like it. And I just got to the stage now where we’re busy. So we’ve sort of delegated where it’s easy for James to nurture the people inside the group and get them straight to a call before with both on the calls.

And now we’re at the stage where because we got to the stage where we know how to sort of close. You know, we just delegated the James is doing that side of it and I’m starting all the sort of traffic side of it now. So he’s been, James can get people on calls easier.

Yeah, I think one of the quickest ones that we had joined the group one afternoon and then by the evening they were part of the program.

Yes.

A group that came in, the free group joined and then they’re in there in the Mastermind by the evening. That’s how quickly it happens.

Sometimes that’s your marketing is dialed. Then you guys have all the right content flowing in your Facebook. Somebody can come in, they can see what’s happening in the group you built. You can build trust in under eight hours and then, boom, they’re enrolled in your program. That’s just awesome. Awesome. You guys have done so much work on your group, so I want to commend you guys for that and the content that you guys are putting out.

I know we’ve had so many discussions around what type of content should I post? And you guys will even send over a piece of the content and we’ll review it and look at it and tweak it and things like that. But you guys have worked so hard on that. So I hope you guys are celebrating. I know you guys are celebrating your fifteen thousand a month last month, but on top of that, right. To celebrate all the individual pieces and things that you guys have done along the way down in your sales process, stepping out of your comfort zone, getting on camera, actually dabbling in the content process, they’re learning the ins and outs of that, raising your prices like so many different things.

It’s just awesome, awesome to see. And so, yeah, sales. You’re feeling confident now? Ten out of ten on the sales process. I love that. It definitely seems that way. You guys have a super high closing percentage, which is amazing. And for anybody listening in, big takeaway, drop this in the comments that you remember it and you write things down, helps you remember it. But what John just shared there was was really big, right?

Sell people what they want, give them what they need. So on your sales calls, you guys aren’t unless the question comes up talking to them about how cool your Facebook and widgets are, it’s more, hey, here are the results that we’re getting. Our clients, they are doing 10, 20 K, 40 K, 86K buying houses with their photography business, using our lead generation and sales methodology. And so that’s so big. Then they come in, you give them what they need, which is, hey, they need to learn how to do lead gen and they ultimately get what they’re thereafter, which is growing their photography business.

So sell them what they want, give them what they need. Guys, throw that in the comments as a takeaway here as well. Now, let’s talk about real quick, guys. Also for those are considered a partnership. We’ll dive into this really fast. But let’s talk about our quarterly mastermind retreats. We do those every three months inside seven figure visionary. You guys, I’ve been awesome. You guys hopped on board those that weekend retreat just a little while ago.

It is a three day retreat. You guys are in the UK and you still showed up. It was like, what, 12 or midnight or one a.m. You guys still add to those calls. What was your experience over that three day mastermind retreat share with you guys are comfortable with? I know we’ve had we had some amazing conversations about the breakthroughs that happened over that retreat. Share only what you’re comfortable with there, because I know some of that is personal, but what were your thoughts on that retreat experience and what that did for you guys there?

For me personally, God it was way cool. Just everything about it was, I think the more mind set for myself and the work life, family life balance, because there’s entrepreneurs you tend to get sucked into or you see next step. Next step. Next step. Well, I did anyway. And it took Danielle, an amazing coach in there doing the mindset side of it on that call that really made it just it was like it was a break through.

And basically you’re just delegating time to different places and to sort of pushed into a different area where you want to be more productive and focused more on more family time, better quality time with family and loved ones. And then, I mean, hitting it hard when you want to focus on blocks rather than just the there and the tend to be less productive. So that’s not going to get divorced now. So that’s a good thing. But it was.

Yeah, I mean it’s like, you know, you’ve got to look around and see what was going off as well on the sidelines because we were just working all sorts of hours and I was like working all day. I see my wife for an hour and I’d be working all night. And it was like you and I didn’t even realize I was doing it until you get real within. And that was massive for me. Loads and loads of takeaways. It was huge.

Yeah, three days. It was so impactful for me. There’s so many things, you know, without a big takeaway for and again to really sort of opening yourself up to people, you know, like a live connection call thing. We have to get with a total stranger a different future. And I sort of give it away to watch it. I don’t want to tell, but that was powerful. I was like, God, yeah.

Makes you sort of go really deep inside your soul, unless you’ve experienced it , Its powerful training. I love it, I love it. Thanks for sharing that, too, because, I mean, it’s sometimes I think we do get caught up. I’m super guilty of it. Right. And just focusing on one area of our life and life moves fast. We got to make sure that we’re enjoying and all the different things. Our health is important, our family’s important friends and so forth.

So it was so cool. I think that is probably one of the coolest things I’ve personally heard as a coach. Like, I obviously would love to see our clients making great money, growing their business, how that impacts their family and their friends, also seeing what results they’re providing to their clients because they’re showing up more as a leader. That’s all fantastic. To hear that our quarterly mastermind retreat affected you guys on that deep personal level is almost more rewarding and exciting to hear than an income testimonial, to be honest, because it’s just it’s big.

Like it’s your family. It’s like you’re a lot of different things. So that’s super cool to hear. And so we’re let’s do this really quick, guys. So coming out of the 15 month, right. And with a new photography coaching business, covid happens. You transition out of one v one. You guys partner together, you grow your Facebook group. And again, you grew to 15k organically. So that’s basically all profit.

Your members are getting raving testimonials because you guys have the right structure and you guys care about them and are getting the results. And that’s fueling more of your marketing. Another takeaway for folks here that in the comments, if that’s helpful, right? Clients result first. It’s what we do ourselves over here. It drives your marketing. You have all these amazing things going on for you guys. Where how do you guys feel now? I know we covered earlier that you’re super excited about the future, like ready to ready to go.

But compared to joining where is your clarity app? Where just where are things at like where what’s happening? What’s the emotional process going through? James, you did a really cool both of you did a really cool Facebook live at our members on the group sharing what was going on. But can you guys share a little bit more about where you guys are now prior to where you were when you started? I’ll speak, don’t worry about it.

This is like a completely massive shift and not just touching back on the retreat as well, it kind of even spurred on even further from doing that, like he a whole different energy shift, like from one way or another. It’s like a snowball and it keeps a snowball and it keeps going and keep going. It keeps going. And that energy keeps getting higher and higher and higher and the focus keeps getting more and more focused on where you’re going.

And there’s a lot better balance as well. So you become more efficient. So everything just kind of rolls together and you start to believe more. You start to believe more because sometimes, like before before we started, I know myself and Jon had conversations about this before we thought, can we do this? Can we, can we, can we really? And then we said I thought at the time, I think before we even thought are we even going to get a sale?

And we and we sat there and he’s like, yeah, we trusted that. Then you kind of have the self doubt and then you like, can I do it? You know? And then you see everything you’ve done since the program started. And how many members we’ve got now, is it 50?

yeah. And 49, 50 members later you’re like, well, damn, you can do it. You know, it’s a massive, massive shift in confidence, energy efficiency, everything, you know, in the right direction. I love it, I love it. I’m super excited for you guys. It’s just been amazing. Working with your whole team loves working with you. I know Danielle enjoyed seeing you guys on the mastermind retreat during the mastermind retreat and working with you guys there.

And it’s just so awesome to work with action figures, with clients who show up, step out of their comfort zone, like James just said, a little bit of self doubt, but then still move forward, 50 clients later, 15k months later, all these things and then dozens and dozens and dozens and dozens of client testimonials coming out of your programs. You guys are changing the lives of your clients. Let’s talk about that, because nobody talks about that.

Everybody talks about how much money I made. Or let’s talk about for one more quick second here. Let’s talk about how it feels to change your client’s lives, because you just talked about that one client of yours did eighty six grand and bought a new house. So, I mean, how does that feel like what is that emotion that you guys have right there over that like you’re growing your business and your clients are getting results, which is just phenomenal.

Yes, and John, like, I mean, I can’t ask for any more. It’s a nice feeling because you put so much work working work in and then you get those results for people. And it’s just it’s why we do it as well. You don’t want it? Well, it’s a business. We do it because we want people to succeed. I think the coaches just say for the moment, yeah, we’re sort of in the wrong game as well because you’re not in the right market, because you what you want to help people.

And that’s the reason why, because that’s why we get on private calls with people, we want to support people. And we want to help them when we know that they are so close. It’s just a little bit of an issue they need every now and again, but just every now and again. We’ve had so many different stories. Well, we had one just quit covid a full time job. And basically, she was doing a bridal expos, which is like wedding fairs in the U.K., broad exposure in the US.

And basically she couldn’t do it anymore and then joined that program and she had income coming in. And then, you know, six or eight weeks later, she’s 16 k and they said, you know, she’s away. They get jobs, big contracts.

And she picked up a contract at the moment to do the Christmas and Easter holidays. And that’s a six-figure contract for people working underneath the changed everything for them like she’s experiencing that snowball effect that we’re experiencing and wants to see. They’re getting it. That’s what we’re getting them. So it’s like good coaching, I think helps. But it’s nice to see the results. Like she’s like brining a hundred leads as well, isn’t she? Yeah, it looks like we could have done it without your coaching and we get that snowball effect.

So it’s so valuable getting a good coach with a former rapport with and then you can it just spirals, you know, someone that cares because that’s what you do. You care, that’s different. Yeah, it’s I think I think it’s a great point that John made earlier. Like, if you’re only in it for the money, you’re probably like in the wrong game. Obviously, Yemen is a part of and it’s great to get that. Obviously, to serve the clients you’ve got, you’ve got to give a damn about why they go in.

And for us, like we want, like photography, like it’s not a job that you kind of forced into some jobs. And it’s not a bad thing you have to do to get money like photography is not one of them like to do weddings and newborns like the truth of it. So people have that because you want to do it, you know, and we’re kind of there to give them, obviously, that spirit and that dream that they want to move forward with.

And when people start to achieve it, it brings it into John. Like with Kylie, she’s got like one hundred leads, she’s not even got back to on those. But she’s so busy. So that’s the next step down. And like so many others, but it’s really rewarding to see them doing something they actually love doing that they actually want to do and be in control of their own business in their life. And they’ll be telling them what to do, when to do it.

You know, it’s incredible. And that’s again, why we love so much working with you guys and other clients inside 7 figure visionary is because you guys care about your clients as well and get them results and that fuels your marketing and then you guys get better results. It’s really a win-win for everybody. The coaches who are just in it for money, they don’t seem to last long and that’s cool. They actually see the industry changing a little bit.

I think five years ago, it was way more prevalent for coaches to be having this initial success and remain successful without client results. And now, really, the market has shifted where I think buyers, consumers have gotten smarter and they really are looking at testimonials more so than ever before because of what happened about five years ago in the industry. So you guys are doing it right. You care about your clients, that you’re changing their lives dramatically, saving, you know, basically saving their lives for someone who lost their jobs because of covid and other things.

So super awesome that you guys. And in return for all your hard work and strategies implementation, your business is is skyrocketing. So super, super exciting stuff, my friends. Let’s see. We have a couple of comments on here. Good to see you, Good to see you guys here. And so, yeah, John and James, I want to thank you guys both for spending some time here with us today, sharing everything that’s working for you guys inside your business, like openly sharing to everything that you guys have experienced inside of the masterminds 7 figure visionary.

And so you guys are just incredible people. We love working with you. We know you’re busy. We know it’s late over there. And the three of us have our one v one call right now. So I want to make sure that we over that. That’s one of the things, again, that we coach inside of our mastermind is the hybrid model coaching model, one v one calls with group coaching, so it’s that good blend that everybody needs to get the best results.

I will finish by saying if you guys are interested in a free 20 minute strategy, call on how to land high ticket clients with not being for sale. Comment free call below. There’s nothing for sale on this call. It’s only 20 minutes long. We’ll give you as much value as possible. It’s our way for. Thank you. Thank you for tuning in. And it’s a way for you to get to know us a little bit and our strategies and our content.

So nothing for sale in that call, just comment, hashtag free call below. Even if you’re watching the replay, we’ll reach out to you guys, get you that free call. But Jon and James, thank you guys both so much, my friends, for your valuable time and insights. And any final parting words for folks out there? Yes, if you own the fence, they jump jump in with both feet, don’t dangle, just going for four feet forward, you won’t regret it.

I don’t think so. If you’ve got an urge and an incentive to change yourself and change other people’s lives and follow your dreams and follow. That’s what I’d say.

Yeah. Yeah, exactly what Jon said if things aren’t working out why you want to be in the coaching world or if you’re starting out, you need to change something. And I fully back what Dino does. Anything that I’m just like see you there. So I want to thank you as well. I don’t want to be in this position. If it wasn’t for yourself, I’m not sure, obviously, given the time put in the right content.

Thank you. Yeah. The whole team. Your team. Yeah. Everybody I’ve been shocked by.

So thank you for that. Thats Jon excited. Sorry. Everybody were excited. Sorry. I appreciate it greatly fellas.

I really do. That means a lot. Let’s do this. Be sure our team sees this because I know it means a ton to them as well and they are going to work super hard. So we really, really appreciate that. Yeah, I’m kind of like these guys said, if you want to join a goofy group of coaches, because we do have a ton of fun, we do work very hard and we do get results that check out 7 figure visionary.

You get your free call with nothing for sale comment, free call and then down below. And we’ll reach out to you guys, the fellas, we’re going to end this one so that the three of us can get to our one v one call and dive into it. So let’s do that. But thanks so much, guys, for tuning in. We will see you guys in the next video. Thank you.

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Written by chelseam2 · Categorized: Podcast, The Secrets of Coaching Podcast · Tagged: 7 Figure Visionary, Online Photography Coaches

Feb 17 2021

How to Structure An Online Group Coaching Program [The Right Way]

How to Structure An Online Group Coaching Program [The Right Way]

Written By Dino Gomez

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Transcription

In today’s episode, we’re going to be talking about how to structure a group coaching program and in particular how to transition from being a one v one type coach to actually running a group coaching program that is both impactful to your clients and scalable to you as the coach and business owner.

Let’s get into it right now.

Now, this is a story all about how am I. Hey guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1. All right, how do you structure a group coaching program, I remember this is a question I used to have before I was a part of a group coaching program, and then I ended up joining several different ones and I saw that they were all run differently.

And I was a fan of the way some of them were actually kind of managed, wasn’t a fan of how some of the other ones were managed. And so with all of that, I eventually came to become a coach myself and kind of came up with my own style of coaching. And so when it comes to structuring a group coaching program, here’s the first thing that’s important for you to know.

And I bring this up because I was reminded of this question today because one of our newer members previously before coming to us, she was out of time and she was stressed and she was overwhelmed.

She was working weekends and she had a bunch of clients. So her her issue wasn’t client attraction and her issue hasn’t been sales. Her issue is that she just had a broken business model. And so here she was doing under she was doing about 5000 dollars a month, offering one to one coaching services.

And she couldn’t scale. She was completely out of time. She was basically trading her time for money with her coaching services. And so she came to us. And, you know, we have two different masterminds. We have six figure visionary, four coaches who want to scale to six figures or multiple, six figures.

And we have seven figure visionary four coaches who are already off the ground, you know, hovering in that ten to thirty thousand dollar a month range. And they really want to explode to that seven figure mark.. We have the two different level programs. They are both group coaching programs. They’re both actually hybrid group coaching programs. And I say hybrid because there is one on one coaching elements included. So I figured out that I believe that is the best methodology is to have a combination of the one v one coaching, but also to have it be group coaching calls included.

And so that way people do get the personal one v one touch. But there’s also group coaching calls and the group coaching calls are extremely invaluable. I’ve always felt for a couple of the masterminds that have been a part of I’ve really enjoyed the group coaching atmosphere because not only do we learn from the leader or the mentor, but the opportunity to learn from others in the mastermind is extremely invaluable in developing friendships with them, partnerships with them, where you promote each other, help each other, where your guests on each other’s podcast, teach each other things that are working and not working.

It’s so cool to be friends with entrepreneurs on that level where you’re helping each other out and you understand each other and you speak each other’s language and that happens.

That’s why I love mastermind’s. That’s why I was so excited to build and create and, you know, this dream mastermind that I wish was out there for me type of thing. And so that’s what we built. And and so one of our clients came in. she came to us and, you know, she was super skeptical that because of her niche, she thought it was impossible to deliver a transformational experience in a group coaching setting.

Now, no one, guys, is don’t allow yourself to make an excuse for yourself. A lot of people love to do this. They love to make an excuse of why they are stuck and we all are guilty of it. But it goes like this. I can’t do X, Y, Z. I can’t grow my business because I am in this niche that is not in that other niche. I can’t grow my business because I don’t have a team behind me.

I can’t grow my business because I’m not charismatic. I can’t grow my business because yada yada, yada, yada, yada. We all make up the excuses. You have to get rid of them. This client was awesome. She hopped on a call with us and she was like, I’m stuck. I’m trading time for money. I can’t grow my business. I’m stressed and overwhelmed. I am working too much. But she’s like, I’m worried that I, you know, delivering a group coaching program to my clients that they wouldn’t get the same transformation as a one v one experience.

And it wasn’t until she joined our mastermind that she instantly saw the value of a group coaching program.

And the way we format our calls excuse me, the way we format our calls is that we have all different structures and they change every single week.

Sometimes we hop on a call and we just do hot seats and we allow everybody in the mastermind to contribute ideas to help somebody solve their problems.

Other times it’s a workshop. I teach people something brand new. I teach our clients something that’s really cool and brand new, and I make them take action on the spot. And those are workshops so that people get things done on the calls rather than walk away from the calls and feel like, oh my gosh, I have even more things on my to do. List the workshop, the workshop formula of a group coaching call makes it so people walk away with having gotten something done on the call so that we are literally forcing them to be productive and grow their business.

And then there’s other formats we have for our calls where we will do a live, just a live training, another format is that we will break people up into if you’re familiar with Zoom, breakout rooms. So if we have 20 people, 40 people on a call, we’ll put people into pods, into groups of like three or four individual rooms and give them a topic of discussion. Hey, share with everybody you know, inside of your pod.

What has been the biggest driver in growing your business last quarter?

And everybody takes a turn sharing and then everybody partners or we’ll put people in pods and say, hey, everybody, swap information, dates and schedules on when you’re going to interview each other on your podcast or on your Facebook group.

We help people facilitate connections and stuff. It’s really powerful. But the answer the question I got from this new client today, and she’s rocking it within three days of joining our mastermind, we immediately everybody joins our mastermind gets a one v one call with me instantly and we game plan for 90 minutes what your action items are for the next 60 days. And so we do that right away. We call it a cash injection strategy call. So everybody gets that cash injection strategy call with me.

And that’s where I sit down. I look at all your assets, I look at your business, and I go exactly what you need to focus on and nothing else for the next 90 days. This will make the biggest impact on your business the fastest, so that instantly all of our new members have clarity. So that happens. Read this part of the hybrid coaching. They get that one v one call with me. They have other additional one v one calls with myself or other coaches, depending on what level they’re at.

And then they have the multiple a group coaching calls every single week. So they get to see us in all different formats.

And then every single quarter we have a mastermind retreat, which is a three day virtual weekend where we recalibrate everybody’s business so that they can walk away with a new a new game plan for next 90 days.

So we actually have that retreat coming up here in just a couple of weeks. So our whole coaching staff is preparing for that. We’re going to make that. We always make that an incredible three day experience for our members, because what happens, guys, is that businesses grow at different speeds and they grow at different speeds than expected. So if you’re just working off of an annual New Year’s resolution goal of, by the end of this year, I want to be at half a million.

Maybe you’re on pace to be at two million after just three months into the year. You might be at a much faster growth rate, in which case you should change and update your goals or you might be growing slower, in which case you need to look at, what’s not working? According to the plan I had set at the start of the year.

So what we do at three day virtual mastermind is we help our members recalibrate their 90 day goals and we give them a clear step by step game plan for that so that they don’t have to focus on stuff that’s not going to help them. Right. Just because you’re working sixty hours a week or just because you’re working really hard doesn’t mean you’re working on the right things that are actually going to grow your business. Right. And so that’s what we do on weekend retreats, we help them get super clear on what to work on.

We all do mastermind. We have lunches together virtually, and we break out in the pod rooms and there’s partnerships.

People are sharing stories. We have guest speakers.

There’s incredible thing and everybody walks away going having implemented their strategy and their plan on the spot. And they walk away and they go, wow, I know exactly what to focus on for the next 90 days. And then over the next 90 days, they’re going to have one V one calls with various coaches and they’ll have, of course, the weekly group coaching calls. So that’s how we structure our group coaching program in our mastermind’s.

It is a hybrid model and and then the group coaching calls.

They change, right? Sometimes. Again, it’s a Q&A.

Sometimes it’s hot seat coaching where everybody contributes ideas. Sometimes we break up into little pods where everybody networks and we give certain assignments. Sometimes I teach a brand new cutting edge strategy and it’s a workshop and I make it implement on the spot. And and so that’s what I explain to our clients. She’s like, I don’t know how to run a group coaching call. I’ve never done one before. And that was originally her question. Right. And she was concerned it wouldn’t work in her niche.

And then after being on board with us for three weeks, a couple of things happened. One, we doubled her rate and and then had her begin pre sell in her group coaching program. So we helped her design her group coaching program. And then we helped establish the price point of it, which was twice as much as her one v one services. So she was undercharging. So she was charging about two grand for her one v one coaching for three months.

And we said, hey, your first iteration of your group coaching program is going to be five grand and boom, she started selling people into it left and right.

And here’s the thing.

She’s not capped. All right? So she’s not capped on her time. So she’s already sold, I think, five clients in the first three weeks for twenty five grand in profit into her group coaching program that doesn’t launch for another thirty days. So these people know. You know, they know it’s not kicking off a month later. Or a month and a half later, they know, but they wanted to get a spot. She’s like, I’m only going to have a certain number of people in this group coaching program for this first round.

It’s 5K and everybody is signing up left and right. And so real quickly, and then her fears of I don’t know how to facilitate a group coaching program. I don’t know if this will work for me purchased by her seeing her results in our mastermind in our group coaching program and seeing how we facilitate and run these calls.

She’s like, I’m blown away by the level of support. She thought she was like, I thought for sure I was going to join and never hear from any of the coaches who thought for sure I was going to join. And I would just be another no or, the coaches wouldn’t know my name. And she’s like, I’m getting all the support I need. I’ve closed five clients for twenty five grand in three weeks and I know exactly what to do.

I know a group coaching program is laid out. I know how to deliver and facilitate group calls. I see how much value there is a group calls because I’ve learned so much from the other members and these partnerships and everything else are incredibly valuable. And now she’s able to realize and understand how incredibly powerful her group coaching program will be to her clients as well. You know, as long as she facilitates the calls in that manner where everybody feels seen and heard and there’s different structures every single week to maximize the amount of potential in the amount of value and instruction and direction that the clients get.

And so, yeah, so I just thought, that’s the coolest thing.

She’s she’s absolutely crushing it. I can’t wait to see where she’s at. We have six months of working with her, so these are her results after three weeks. Can’t wait to see where she is at. At six months it’s going to be multiple, six figures, I’m sure of it. And so it’s just really, really incredible, exciting stuff.

And this will forever change her coaching business. Right? Because if she didn’t step out of her comfort zone. Right, what she did, she was she was concerned that one v one coaching was the only way to help her clients. She does healing work. So she’s like, I have to do one v one because of the healing, I’m helping people heal their dramatic experiences from their childhood. And now she realizes she can facilitate that in this group setting.

It’s incredible her ROl, because not only did she get an instant ROl in three weeks from joining our program, I mean, like multiples.

But on top of that, for the rest of her career, she’s only about 30 years old. For the rest of her career, that’s probably another 30 years. Ten decades, she now knows, has a scalable business model that is a scalable but is also impactful to her clients that will get her clients results. And had she waited an extra two years or five years and convinced herself, I can only do one V one.

She’d be that stuck. She’d be that burnt out. And she probably would lose her passion and love for helping others. And that’s what happens if you’re if you’re not enjoying helping your clients at any point in time, it’s because you’re burnt out. You don’t realize it. All right.

You got to fill your glass up first so that it’s overflowing so that you’re excited to help your clients. And that gets them the best results. But you have to take care of yourself first. And one of the managers, you can’t overwork yourself or otherwise you will start resenting your clients. And I’ve heard that from from others in the industry. They say, I used to love coaching and I don’t anymore. How much are you working there? Like, all the time.

I’m like, well, that’s why. So you’ve got to take care of yourself and you’ve got to have the right business model and group coaching hybrid model. I absolutely love. What I also have told clients to write is that they don’t have to use our model like you can make your mastermind your group coaching program. You can design it in any way, shape or form.

And one of the things that we do inside of our program, right, is, you know, on a week to week basis, it’s our group coaching programs like do we know which we are going to be workshops which weeks we’re going to do pods or which weeks we’re going to do hot seats and stuff like that? Nope. What we do is we we deliver our workshops this week.

The coaches get together. We all give each other feedback.

Hey, what was the client’s feedback? Are there any, questions that seem to be reoccurring or that are popping up right now?

And then we go, OK, this is going to be the structure for the following week. So we keep it very fluid so that I think this contributes a lot to our members success, because if if all of a sudden we’re getting feedback from all of our different coaches, because when you come into our program, again, there’s multiple group coaching calls per week. You attend whichever ones you want based on where you need support. They’ll have a different theme.

And our coaches get together and we go, OK, here, you know, it seems like the clients really need support in this area, right now because of the seasonality or because of what’s going on. And so we literally keep our program fluid. The next week we plan what style of coaching call we’re going to deliver. So we say, OK, you know, the coaches might get together and I might be like, hey, this new platform clubhouse just came out.

We need to do a training on this right away. And so then we’re going to get together and huddle on that. And that that might be a theme for next week. And then we’re going to have all of our clients. We might do it. We’re. Workshop where we teach them it, and then we might put them into pods and say, hey, you know, trade information with people and line up to interview each other inside of a clubhouse group.

But we literally give people an unfair advantage by, you know, by planning as we go.

It’s not set in stone. So we keep it fluid to get our members the best results because the industry is always upgrading and changing. And so there’s that’s how we do it. Right. And we explain that to this one client who is worried about the group coaching program. And she’s just head over heels in love with it now and sees the value of it. And so you get to design your own group coaching program the way it’s going to fit for you with the number of calls and the time of the calls and the structure in which you deliver it.

I like keeping a group coaching called Fluid, where they can change on a weekly basis based on member feedback and what the coaches are seeing as well. And it’s working incredibly well and it’s giving us a scalable business model, but also an impactful business model because we haven’t seen testimonials and it’s awesome.

So I hope that’s helpful for you guys. If you guys are stuck doing one v one coaching or if you’re stuck selling courses, a course where you’re not actually there present to coach and you’re wondering why your business are not growing and you want to upgrade your business and so forth. And so a high ticket mastermind, they go check out some more of your free content are definitely be sure to subscribe to this podcasts.

You continue to learn how we do that. And if you want, of course, you can always reach out. And we have a no pressure sales call where you can learn more about our program if you so choose.

So there is my self plug. But anyways, guys, I hope this episode was super helpful for you. And I hope you look into designing your own mastermind because it is so impactful for your clients when designed and implemented correctly and allows you to have a really incredible scalable business model that you absolutely love. And so that’s it for this episode.

Guys, as always, love what you do, love the journey. And we will see you guys in the next episode.

Hey, Dino Gomez here. And if you enjoyed this so be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode.

Guys, we will see you in the next one, Bye bye.

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Written by chelseam2 · Categorized: Podcast, The Secrets of Coaching Podcast · Tagged: coaching program

Feb 17 2021

Lack of Money Is Not an Excuse To Become a Successful Online Coach [Hard Facts]

Lack of Money Is Not an Excuse To Become a Successful Online Coach [Hard Facts]

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

>> BOOK A FREE CALL NOW <<
Transcription

In today’s episode, guys, we’re going to talk about how a lack of money is not a in an excuse to not be successful.

Let’s dive into this one now.

This is a story all about how am I. Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1. All right, guys, having a lack of money is not an excuse to not be successful or at least to not have to give it a go. All right. To take a shot at your dreams.

And and here’s what I mean by that, is that recently I heard somebody chatting about why they weren’t having the level of success that they wanted and desired, and they attributed their lack of success to the fact that they didn’t have money to work with.

So in other words, you know, they were saying things like, you know, what if I also had a big team of ten people and had a really fancy office and it had a cool, recording studio and had a really expensive camera, I can make really killer Facebook ads. I can make really high production quality YouTube videos. I can make awesome sounding podcasts. If I had all the team members and all the money for all of those material things and all this stuff, then, I would also be successful that that was their frame and point of view.

And here’s why that is faulty, in my opinion, is because you can take somebody who is just starting out, doesn’t have any any type of marketing, online sales experience, doesn’t know how to run a team, build a team, inspire and manage a team that doesn’t have any leadership qualities that that doesn’t have, you know, copywriting skills, that doesn’t know all the things that somebody just brand new and you can give them ten million dollars. Give somebody a brand new coach ten million dollars and you say to them, here you go. You have all the money and resources. You have to spend this money on your coaching business. You’re at the same level now as an eight figure online coach. Let’s see how you do. And then put them up against an eight figure online coach who started from no money or started with fifty thousand dollars in credit card debt, hiring mentors to help them get things rocking and rolling.

You put them up against that eight figure entrepreneur and both both have the same resources. Now, what’s what’s going to happen in one year?

Where each of them going to be. Right. I think you know where this is going. If you’re the entrepreneur with no experience, the starting entrepreneur we give you ten million dollars, it’s 100 percent yours. But you have to spend it on growing your coaching business and you pin them against somebody that’s been had to grind their way to eight figures from zero. And has had to develop sales skills, copywriting skills, skills of talking well and speaking well and presenting well on camera skills of leading a team, hiring, managing, inspiring a team, knowing how to compensate a team, knowing finances, knowing how to track numbers, knowing how to deal with client issues, knowing how to motivate clients, knowing how to design programs like knowing how to build funnels, knowing how what, what to say and what can’t say inside of Facebook ads and online advertising.

Knowing how to manage a Facebook group like you, pin that new entrepreneur with all the money against the one who had to grind their way up to eight figures. And what’s going to happen? I mean, the new entrepreneur, even though they have all the money like they said they needed, they’re going to get smashed. I mean, smashed. All right. And so I just thought that was such an interesting moment and thought that, you know, and I was trying to reflect back because it’s been ten years since I got started online.

I was trying to start reflect back and I was like at any moment in time when I was twenty three years old and just starting, did I think that if I had money that then it would be easy?

I was trying to remember I, I very well could have had that thought process. I don’t know. I don’t blame this individual for thinking like that. But at the same time I just want to make it very clear and evident and evident to everybody out there right like that. Money doesn’t save you. You got to have the skill sets. Right. And then money becomes an asset when you have the skill sets and you know what to do with it.

And that’s exactly why anybody who hits the lotto is normally has spent or lost it all within a matter of a year. And that’s like a statistic you can look up. But literally, people who hit the lotto, that’s over a million dollars. They normally have spent or lost all that money within a year. And they don’t have any assets or it’s not it’s not working for them. It’s because they don’t know how to manage money. That’s a completely different skill set.

So this goes pretty deep when you think about that. But the takeaway, right, is to ask yourself beyond maybe you’re not giving yourself the excuse of I have a lack of resources, I have a lack of money, I have a lack of team, and therefore I can’t be as good or I can’t compete with someone.

So if you’re giving yourself that and that excuse or any excuse really self reflect on if the excuse is valid. And to be honest, there really is there’s no excuses either do it. Either make it happen or you don’t. But trust me, it’s good to struggle and to have to grow and to make mistakes. To learn from those mistakes so that you don’t make those mistakes again, so that you can share those mistakes with your clients to protect them from making those mistakes so that you feel the pain of making a mistake and and you make sure it never happens again.

All of the learning lessons, guys the entire journey is an absolute blast.

So just enjoy the ride, enjoy the fact that you’re not you’re working your way towards the top. Right. And really enjoy the journey because technically you’ll never be at the top. You’re always going to be striving for more. And as soon as you hit a certain level, you know, as human beings, innately, as entrepreneurs who are individuals who like personal development and growth, you’re going to continue to want to grow. And so you will never be at the top.

And when you’re at the top or if you ever think you’re at the top, it’s by the day that you’ve lost your passion and love for the business, at which point you’re probably looking at retiring. And that’s kind of be it for you. But so enjoy the process, guys, and just look at yourself, reflect if you’re feeling triggered by anybody in the industry. And just if you’re saying to yourself, if only I had XYZ, if only I had their personality, if only I had their charisma, if only I had, you know, whatever it is.

It’s just an excuse. And even if we gave you all the money in the world, you still need to develop the skills, because even with all the money in the world, you would get crushed by them because you wouldn’t know what to do with it. And so I hope that’s helpful for you guys. I hope that gives you a moment to self reflect so that you can learn and grow and so that you don’t make excuses and so that you take massive action and just get it done.

All right. So that’s it for this episode, guys. As always, enjoy the journey, have an absolute blast with your online business and we will chat with you very soon.

Hey, Dino Gomez here. And if you enjoyed this episode, be sure to head on over to the SecretsofCoaching.com for more resources, downloads, videos and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode.

Guys, we will see you in the next one, Bye bye.

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Written by chelseam2 · Categorized: Podcast, The Secrets of Coaching Podcast · Tagged: Lack of Money

Feb 17 2021

How to Be Crazy Productive [Get More Done in Less Time]

How to Be Crazy Productive [Get More Done in Less Time]

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

>> BOOK A FREE CALL NOW <<
Transcription

In today’s episode, guys, we’re going to talk about how to be more productive as an online coach because it makes a difference.

Let’s dive into it now.

Hey guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1. All right, guys, how to be more productive as an online coach or as an online entrepreneur? Let’s dive into this one because this kind of ties right into the previous episode of How to Deal with Overwhelm.

But one of the ways for you to also deal with overwhelm or anxiety or any of the entrepreneurial things and, you know, kind of experiences, lessons, emotions, all that stuff is just being more productive.

It’s like getting more done with the time that you have.

And so here are just a couple quick fire tips to help you guys be more productive. Number one is don’t check your email until you’ve at least gotten two and a half, three hours of work done in your day. All right. That is a huge one. Most people wake up, they check their phone, they see an email, then they start going down that rabbit hole, they sign up to webinar.

All of a sudden you’re you know, you started by checking your email, hoping to be productive.

Have a great day. And now you register for a webinar that you’re going to watch at 2 p.m. later that day. And then you’re responding to other inquiries in your email. And you have the most brainpower, the first four hours of your workday. Yet that’s where your brain is functioning at high capacity, the most creative. And again, some people get very creative at the evenings and so forth. But ninety eight percent, I made that number up.

But basically almost everybody is most productive and has the most energy earlier in the day, because you just woke up. So you have that energy, your brain has that capacity. And so the first several hours of your workday need to be need to be designated to get in the biggest and most difficult tasks done inside your business. All right. So the thing you would prefer to procrastinate is the number one thing you need to get done first because you have the most willpower earlier in the day.

All right. So if it’s like, gosh, I really don’t want to run our numbers for the month, I really don’t want to run our numbers for the week and see how many leads we generated and how many sales calls we booked and then how many we closed. I don’t want to do that math. Right. It has to be done. You have to know your numbers as an entrepreneur. You should be doing all those things you have to be tracking so that you understand you’ll see correlations.

Right. That will help you continue to grow your business. And normally they’re pretty obvious, like, oh, my gosh I spent, you know, an extra five hours prospecting this week and we ended up with three extra phone calls and we signed two extra clients. Maybe I should spend more time prospecting or hire somebody to prospect. Like you’ll start seeing correlations.

You should be tracking your numbers, looking at your numbers and stuff like that.

For me, it’s not my most favorite thing to do, but it’s important task. So if it’s the end of the week, if it’s the end of the month, then I’m like, yep, I’m not excited about doing this. It’s not a fun sitting there and pulling in all the different numbers. It is fun looking at them. I will say that it is fun looking at the numbers and being like, wow, like we had a great month there.

Wow. Look at this.

Cool. Isn’t this interesting?

We turned on these new Facebook ads this week and look at how much it impacted the number of sales calls we had and the number of closings we had. That part is fun.

Pulling in all the data isn’t persey, but it’s still something I like to manually do because it makes me, you know, really remember the numbers. I could outsource that. But that’s one of those things I like. I don’t like doing it, but I know it’s good for me because I’m spending more time looking at those numbers and really understanding them now anyway. It’s a little bit of random and tangent there about data tracking. But those tasks that you don’t want to do, you should do first in your day so you ensure they get done.

You have the most willpower at the start of your day and you’re the most productive, generally speaking.

So that’s that’s number one. That’s one of the ways you can be more productive as an online coach is you don’t check your email. And then number two is you immediately get to work on the most important items in your business in particular, and particularly the ones that you don’t want to do but need to get done. All right. And then the next one is also don’t you don’t check Facebook, right? You don’t check Facebook, don’t wake up, check Facebook.

It will send you down a wormhole. It can destroy and affect your emotions. So, leave that till noon. Trust me, whatever somebody posted will still be there at noon for you to see. All right. And so that leads me to item number three, which is because you’re more productive and have the most willpower, the first four hours of the day, schedule your meetings, phone calls, appointments, Facebook lives, general social media stuff, any of the stuff that doesn’t take a lot of brainpower.

Schedule that for the second half of your day. Like, I can sit back for the second half of my day and take sales calls all day long. I can right now it’s it’s three thirty in the afternoon. I can sit here and record and rip out ten podcasts in a row. This is very easy for me to do. It doesn’t require a ton of brainpower, whereas, you know, playing with numbers, figuring out a new software solution, actually integrating different things like those types of things, putting together an SOP for a new team member, which we just brought yet another team member.

So doing those types of tasks, I do it first thing in the day. It has to get done. It’s more difficult to do. It requires more willpower. All right. Second half the day could be all of our team calls and our team huddles meetings. If I’m going to do a Facebook live, if I’m going to do a YouTube video, I’m going to do a podcast episode. I’m going to do it the second half the day.

And because it’s easier to do, but also it’s something to look forward to. It’s the thing I most enjoy to do. Most enjoy doing. Right. So I crashed the first part of the day, doing all the things I have to get done and have my lunch break, maybe a workout. And then now I’m like, cool. Now I get to do the, you know, be creative for the second half of the day, kind of unwind a little bit and have a ton of fun.

And so it’s it’s a good way to make your workday a lot of fun. Something to look forward to while in it. Check  all the boxes. It allows you to get done the must do items when you schedule your day like this. And then it also allows you to have something to look forward to. And so it makes it very fun for the second half the day.

And yeah, so doing those things, just those little things will make you more productive. Number 1, Don’t check your email until at least you’ve been working for two or three hours. Number two, don’t check Facebook for several hours. Number three, the first four hours of your day have to be dedicated to the most important and most difficult tasks. The second four hours every day should be more social type things or more creative type things.

And then the fourth one I’ll leave you guys with is to schedule what you’re doing the next day. That is huge because otherwise if you want to get better sleep and if you want to be more productive, you need to know what you’re doing the next day. And naturally it’s proven. like your brain will solve problems. And so if you’re like, OK, I really need to figure this out by tomorrow or this is happening tomorrow, your brain will help you figure that out.

And that way you don’t spend the first and most critical hours of your day, which are the first few working hours.

That way you’re not spending it, trying to figure out what to do because you will fall into the trap of checking your email and checking Facebook and social media if you do not have a schedule of what you should be doing. So that is why it’s so important to then plan. Here’s what I’m doing tomorrow so that, you know, I’m waking up and I’m knocking out these four tasks. They have to get done. I am doing them because, you know, that you you know, and then you tell yourself, I’m not allowed to check email or social media until these four tasks are done.

Then you’re going to have a very productive day. Now, if you don’t have anything to do or you don’t know what to do, you’re most likely going to resort to email or social media. And now you are playing somebody else’s game. Now you’re on their time and now you’re going down their rabbit hole rather than vice versa, which is, you know, you should be working inside your business, not being distracted. All right. And so those are just for quickfire tips for you guys to be more productive as an online coach or an entrepreneur.

I hope that was super helpful. And I’ll catch you guys in the next episode. As always, guys love what you do. Have an absolute blast with your online business and we’ll chat with you soon

Hey Dino Gomez here. If you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheatsheets help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode.

Guys, we will see you in the next one bye.

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Written by chelseam2 · Categorized: Podcast, The Secrets of Coaching Podcast · Tagged: Online Coach

Feb 17 2021

How to Deal With Overwhelm & Avoid Burnout As An Online Coach

How to Deal With Overwhelm & Avoid Burnout As An Online Coach

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

>> BOOK A FREE CALL NOW <<
Transcription

Hey, what’s going on, guys, in today’s episode, we’re going to talk about how to deal with overwhelm as an entrepreneur. This is a hot topic and I’m excited to dive into it.

Let’s go now.

This is a story all about how am I? Hey, guys. Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business and we are about to get started in 3 2 1. All right, guys, how do you deal with overwhelm as an entrepreneur, as a human, but especially as an entrepreneur because it really plagues our industry? You know, it’s kind of something that you hear tossed around in inner circles, like in mastermind’s you’ll hear more about this, and a mastermind that I’m a member of. You’ll hear others other clients talk, you know, ask the coach, hey, how do I deal with overwhelm? And sometimes we all chime in and talk about how we deal with and manage stress levels and all the things. Right. And, sometimes in our programs too, obviously super real here, that’s authentic.

We just got off a great coaching call and one of our clients is like I’m feeling really overwhelmed because, you know, I’m so excited to do all these different things. I don’t know which one to do first. And so we helped break it down for her.

You know what she should be focusing on first and instantly, the anxiety, the overwhelm went away.

And so it’s we’re going to share with you guys is how you can help manage those feelings, those emotions that might be that anxiety are that excitement like of, oh, my gosh, I have a million things to do.

All right. And so this is one of the things we help our clients through, because it’s something that everybody faces.

We’re all human. We’re going to have these types of emotions. It’s just what it is. And so really, the first thing to recognize. Right, the first thing I always explain to our clients and then I individually help them, you know, based on their niche and what they have going on in their business of the solutions are actually unique for everybody. But there is a common first step.

The first thing to realize is that if everybody, every single entrepreneur and as long as you are an entrepreneur, you will always have a to do list of a million things always.

And it’s never going to get smaller.

As matter of fact, the more you grow and the more you learn, the more you realize that what you don’t know exists, like more infinitely huge your to do list gets because all of a sudden, you know, you haven’t done any online marketing before.

And then all of a sudden you hop online, you learn about SEO, then you learn about Facebook, and then you have to learn about funnels and then you realize there’s a B testing and then you realize there’s copyrighting. The deeper you go, the more and more stuff you realize there is to potentially master. And so as as long as you’re as long as you decide always be an entrepreneur, you will always have a million things on your to do list.

There’s nothing you can do to chop it down, because as you chip away at certain things that need to get done, more things are going to open up. And that’s just the nature of the game.

And so step one to releasing these feelings of anxiety and overwhelm is to one, recognize that, hey, this to do list is always going to be there and it’s okay for it to be there. For example, there’s a million things that I should be doing in my business that I don’t always have time to do. I have a massive To-Do list. You guys have prior notice I haven’t dropped an episode and I think like two weeks we’ve had a lot of things going on inside of our business. We’re growing very quickly and so but I don’t let it overwhelm me and well, I try not to, but I really mitigate how much it overwhelms me. And I really have a blast inside my business because one, I’ve been I’ve been at this for 11 years. So I have experience with this. Right. I’ve been able to kind of weather the storm.

And I’ve come to realize that we’re always going to have a million things on our To-Do list. That’s not what’s important. What’s important is for us to recognize, OK, yes, there’s a million things for me to do, but what are the most critical things I need to get done and and then focus on getting those done first? So I call those profit levers inside your business the things you must focus on to move the needle that are going to help grow your business the most.

Those are really the only things you have to get done.

And when you recognize that your to do list of 100 items of a million items, it no longer is relevant. All right. Instead, it’s just like, oh, my gosh, these are the three things I have to get done today and are most critical to moving our business forward. As long as you do that every single day, your business is going to grow. Now, the tough part is recognizing of the a million things on your to do list, which three profit levers do you pull?

Which three tasks do you tackle in order to move your business forward? So that is actually the trickiest part. And this is what most entrepreneurs get wrong.

And why it’s so important to have a mentor or a coach is because if you have experiences before. I experienced this earlier on in my career. I was grinding and hustling and working weekends and all of the things. And my business would still  plateaued at ten thousand dollars a month. No matter what I did for like six months. I couldn’t grow at past 10k a month, but I was working all the hours and and because I was being productive during those hours, I was getting things done.

But I wasn’t focusing on getting the right things done right. And I was wondering why are some other people, you know. Growing so much faster than me, right? They have the same amount of time and they’re working less than me, but why are they growing faster? Well, they were focusing they had their attention and their focus on more important items every single day. We had the exact same business and the exact same industry and the exact same city even.

So, it’s not like it was a geo geography thing or there was basically no other excuse except in hindsight.

What I recognized is that they were they were focusing on the most important items to grow their business. I was doing busy work and writing it off as I’m being productive. All right. And so that is exactly why you can have two businesses side by side. It can even be a brick and mortar business.

There could be two local gyms or two hair salons. And why does one in the city,  or in the little town, take off why is one dentist become the go to dentist? Right, when it’s the same thing as every other dentist? Why why is one better than the other? It’s just because they are focusing on how to grow their business and focusing on the most important tasks.

All right. And so those we call profit levers. And so I just want to bring this up. Right, because if you’re feeling the overwhelming anxiety, right, one of the ways you can help minimize it is just to go, you know what? It’s OK.

Yes, I have a thousand things I should be doing. I should be blogging. I should be on Pinterest. I should be on Instagram. I should be on YouTube. Yes. Ideally, you’re everywhere but. Right. It may not be plausible for you to do that.

And so instead it’s like, OK, where is the most important platform first that I should be spending my time right.

Rather than trying to do all of it at once. And you’re freaking out and you’re trying to resize graphics for different platform, you know, and and resize videos to fit in. You know, the length of a YouTube video can be infinitely long, but I need to shorten it down to be an Instagram clip. And there’s all these things right.

And yes, technically, ideally, in a perfect world, we’re doing all of that stuff to market our business.

But it’s different, like realistically at the start or even, you know, even before you get a million dollars, it’s impossible for you unless you have a team to be on all those platforms simultaneously. And so. Right. It’s like, OK, well, what is the first platform I need to be on? Let me put my attention to my focus there. It’s a profit lever.

So as we were talking to our client today, she has this incredible question and she is crushing it. By the way, she’s been with us not even a month and has doubled her rates and landed like four or five new clients. But with that right, she has new questions, new problems. At every new level, there is a new devil. And as she’s leveling up and growing her business, it’s opening up new territory. She hasn’t traveled before and therefore, overwhelming anxiety is kicking in a little bit.

And right until we said, hey, it’s OK. Yes, you have a bunch of things that ideally would be done all at once in a perfect world. But, hey, you only need to focus on these three things, get these three things done this week. And if you do that, that’s the most important thing that’s going to grow your business the most. And with that, just in talking to her for five minutes, boom, she’s like, wow, I feel much better.

Like, that’s so easy. I was like, yeah, it doesn’t yeah. You don’t have to worry about all the other stuff. It doesn’t matter that Suzy down the street is on Pinterest and Instagram and stuff like that, like, nope. Here’s your platform based on your niche and also where you should be spending your time, not just in the marketing sense, but where you should be spending your time for this individual to help her grow her business the fastest.

Right. And I’m able to pinpoint that like boom. Just do that, trust me. And anxiety overwhelm melts away. So, you know, you should have a coach or mentor to help help you make those decisions so that because if you’ve plateaued, if you’re spinning your wheels, if you’re not growing, it’s you’re not seeing something that somebody else with this experience could probably see and it’ll drive you crazy.

So at some point I’ll drive you crazy enough or you’ll be you’ll be like, OK, let me hire a coach to figure this out. Or if you’d like to just move faster and don’t want to wait to get hung up, you’ll just hire a coach so you don’t make the mistakes and don’t waste six months or even years inside your business, you know, remaining plateaued and stuck. So, yeah, I hope that helps. Guys, that’s how you get rid of overwhelm one.

It’s just identify that you’re always going to have a lot of stuff that needs to get done, but that never changes. But what’s most important, right, is you just get done the most important tasks, right. And you just focus on those and that shrinks your to do list. And that should give comfort to you and allow you to enjoy the journey. Because, guys, let me tell you, it’s crazy to think that I’ve been online for, I think ten years now, officially, so a decade and how fast time goes by.

I sound like my parents, but it goes by fast. So enjoy the journey. I wake up and have so much fun of my business every single day. I made a costly mistake recently, and I just started laughing about it like I was just laughing because I’ve been there, done that before. I know it’s not the end of the world and I’m just having fun while we’re doing, you know, and really being in the moment. And so do that as well.

Enjoy the actual journey. Don’t wait for the destination because really the destination is elusive. It’s really about just personal development along the way of having fun. So that’s it for this episode.

Guys, I hope that was super helpful and as always, have an absolute blast inside your business, we will see you guys very soon.

If you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheat sheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs.

All right. So that is it for this episode, guys. We will see you in the next one.  Bye.

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Written by chelseam2 · Categorized: Podcast, The Secrets of Coaching Podcast · Tagged: Online Coach, Overwhelm

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