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The Secrets of Coaching Podcast

Dec 29 2020

One Of My Favorite Facebook Retargeting Ad Strategies


One Of My Favorite Facebook Retargeting Ad Strategies

Written By Dino Gomez

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Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

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Transcription

In today’s episode, ladies and gentlemen, we’re going to be talking about the most powerful Facebook ad retargeting tip there is in the world, I’ve given you guys the ship.

Hey guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1. All right, the clapping started late that time, crowd didn’t get the initial joke, I guess. Guys, we’re talking about the most powerful Facebook ad retargeting tip out there.

All right. If you’re not familiar with what retargeting is, it is a really cool technology, basically, where you guys have seen this before. You’re on Amazon, you’re looking at a pair of shoes. And all of a sudden the very next day on Facebook, Amazon hits you with a Facebook advertisement. And it’s that exact same pair of shoes you were looking at. How did they do that?

How did they know that you were looking at those shoes right there, reminding you to come back and purchase those shoes? All right. And so retargeting ads is that technology where once somebody visits your Web page, you can show advertisements, very, very specific advertisements to them because you know that they’ve already showed some level of interest in your product or service by visiting your website. All right. And so that’s what re targeting ad is. Now let’s talk about the most powerful Facebook ad re targeting tip.

All right. And this is what I call the FAQ retargeting ad. FAQ stands for frequently asked questions. All right. Before anybody buys anything ever they have to understand what they’re buying. All of their questions have to be answered. All right. Before you buy a brand new deejay mixer for a podcast, which I have, which is like this audio mixer, I need to understand, what it does.

Does it work with my Mac computer, you know, how much is it? Does it have great reviews? Does it come recommended? Can I record directly from it? Can I adjust volumes on it? Can I just output levels on it? Like I have questions that have to be answered before I’m willing to spend money. Six hundred dollars on this mixer. All right.

And the same thing goes with coaching services, coaching or consulting services. People need to have all of their questions answered before they’re willing to buy. Right. Like, you know, how much is your program? Does this work for me in this specific niche? Do you teach client attraction strategies? Do you also show me how to close clients? Do you teach sales? Are you going to teach me high ticket or low ticket? Are there refunds or what is your refund policy?

Does this work for me? If I only have five hours a week to put into it. People are going to have questions. All right. Why is this a better coaching program compared to somebody else’s? Why is your system superior? Do I get lifetime access to the core content? Because I’m really busy right now. I’m not sure I can really watch it all right away.

People have buying questions and they will not buy until all of those questions are answered. All right. And so the most powerful retargeting ad that you can create is one that answers all of those questions. All right. And so what we do right is you do you do market research, right? Like you can send out an email to your email list and say, hey, if you have a program that’s already out and you can say, hey, I noticed you haven’t.

You know, you’ve been on my email list for two months. I noticed you haven’t booked a call with us or I noticed you haven’t purchased our program yet. Can you fill out this short six question survey? Right. You can send them a survey and ask, hey, why didn’t you buy can you just let us know in a few words why you didn’t buy? All right. And you want to get feedback, right. And you know, for why people didn’t buy it.

And that’s a powerful strategy to use because oftentimes you might have something, a component in your program that they don’t know that they that you have and that might be what they’re looking for. So in that feedback survey, they might say, well, I was really hoping that you provided one v one calls in your in your program. And it sounds like you only do group coaching calls. And it might be, as a matter of fact, that you do provide one v one coaching calls.

They just somehow missed that on your sales page or otherwise.

They haven’t booked a call with you, a sales call with you yet because they’re under the assumption that you don’t do one V one calls. Right.

And so what we want to do on these FAQ retargeting ads, it’s really just an ad where you’re sitting down talking to the camera directly to the camera. If you have a little whiteboard that works really well. I like using a whiteboard and I will have all of what I know are the frequently asked buyer questions, questions that have to be answered before somebody will make a buying decision. And I answer them one by one. And it is the most powerful ad ever.

It always converts the highest. Right, because once people have all their questions answered, they can make a buying decision. It’s either yes or no at that point, but they cannot and will not make a buying decision if they still have questions, unanswered questions about your coaching service, all right, and so if you are to the point where you are running Facebook ads, which again, I don’t recommend starting with Facebook ads, as a new coach with our programs, we have three different programs. Our first program is for aspiring and new coaches that are making under three thousand dollars a month.

We help you build a Facebook group and an audience. We help you find your niche. Dial in your messaging and then your first three to five clients. Right. And what we do inside that program is, is help you build your organic audience. And it’s important because you have to dial in your messaging and your offer and your marketing and your authority and those things first. Right. And you need some testimonials before like a Facebook ad funnel is going to work because in that Facebook ad funnel, you’re going to need testimonials so that a cold audience, people who haven’t heard of you.

Right. Are going to see those testimonials and then trust you. All right. And so we start with organic. Once you have your organic dialed in, we have Coaching Activator, our next program. And that’s for coaches that are between, you know, that that want to grow from, you know, two to five thousand dollars a month, that they want to grow to ten to fifteen thousand dollars a month. We have a Coaching activator and then from there we have 7 figure visionary, for coaches who are ready to really dial it in and want 40000 to 100000 dollars a month.

Which one of our clients is about to have our first client, first client into our mastermind is about to have her first hundred thousand dollars a month, just five months working together, which is so cool. I’m so excited about it. I know I mentioned that in the previous episode, but that is insane to do in five months. To grow it to one hundred thousand dollars is insane. And that’s the very first client in our program. So super pumped.

The faq retargeting ad.

Once you have your organic dialed in your messages and then your program set and those things are set, then you can start running ads and your best retargeting ad is going to be the faq retargeting ad where you answer all of those burning questions about your program.

Right. Will this work for me? If I am X, Y, Z. People have all the different questions and you want to answer that very simply on camera, you can use your phone and just talking to the camera and answer those questions. You can do it in front of a whiteboard and scribble out the questions and the answers. I like to do it like that.

But answering those frequently asked questions. Guys, we have all the data on it. No other type of retargeting ad that beats it. We have testimonial retargeting ads where once people opt into our funnel, we just start like berating them with different testimonials from clients over and over and over again until they get the point that our stuff works and those will convert some people as well. But the one that converts the most people by far is the faq retargeting ad where we just answer those frequently asked questions.

All right. And so it is as simple as sitting down, figuring out what those questions are that people have before they buy and then answering those questions and every targeting ad.

And I will add in, if you are selling, if a course or if people are able to buy directly themselves through a checkout page, really important on your sales page that you have frequently asked questions at the bottom of it because, again, you’re not on a phone call with them where you can answer their questions. That’s what’s great about phone call enrollment. Like the questions that people have. They can ask them all and you can answer them.

All right. But if you’re going through a sales page, sales pages have to be optimized very, very strategically. You need to there’s a lot of components to a sales page. I won’t get into that now. But one of the core components, right, because it’s related is having it frequently asked questions section so that you can answer their questions so that they can make a proper buying decision. All right. And as simple as that, guys, but that is what this show is about.

We want to give you really tangible tactical strategies and tips that you can implement very quickly without all the extra fluff. And so I’m going to leave it at that. Guys, go get your faq retargeting done if you’re running Facebook ads and come back and find me on Facebook and let me know how it works for you and what it’s doing, because it’s going to do some cool stuff for you. All right. And so that is it for this episode.

Guys, as always, keep doing you and have an absolute blast with your online coaching business.

And remember to be yourself. Be goofy, have fun. This is a business. This is your business. You are the brand. So have a blast, that’s all. Hey, Dino Gomez here, and if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos, and cheat sheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs.

All right. So that is it for this episode, guys. We will see you in the next one, Bye bye.

 

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Written by chelseam2 · Categorized: Podcast, The Secrets of Coaching Podcast

Dec 28 2020

Drugs and Alcohol To a 7 Figure Coach?


Drugs and Alcohol To a 7 Figure Coach?

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

>> BOOK A FREE CALL NOW <<
Transcription

In today’s episode, we’re going to talk about drugs and alcohol and a story of drugs and alcohol and all of a sudden that becoming the story of a seven figure online coach. Let’s get into it right now.

Now, this is a story all about how am I. Hey, guys, Dino Gomez here, and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1. All right, guys, drugs and alcohol and seven figure coaching, how does all of that mix together? Well, today, guys, I want to get a little bit personal with you.

I want to sit down with you like we’re having a beer or like I like we’re catching up, having a cup of coffee or something like that.

But basically, I want to take you guys back in time and tell you guys a personal story, because this story is actually about me. And so it all started when I was 20 years old. Coming out of high school, I had eight different universities that I applied to that were kind of where I could get accepted to. And it’s funny what I was looking for in a college.

I’m a huge sports fan, so the seven universities I applied to were decent universities, but otherwise had exceptional sports teams. In particular, they had incredible basketball teams. And so that’s how I plan to spend my college days. I want to be at all the basketball games and everything like that.

So my criteria for university is that they are DC university. I didn’t care if they’re out of state. And in other words, they had to have great sports. Now, as the kicker, there was one more university I applied to. All right. And that was Boulder, Colorado. All right. And the reason I applied to Boulder, Colorado, is because they were ranked the number one party university in the nation. All right.

And so I went out and visited several different universities with my folks, checking out the campus and the weather and the whole thing. And then I also went over to Boulder and checked out what they had going on over there. And I learned a lot about Boulder, Colorado. Here’s something you may not know is that Boulder, Colorado, gets over 300 days of sunlight, which is insane. That’s more sunlight than San Diego, California gets, which is where I live and I’ve essentially grown up.

And so I chose Boulder because the weather was going to be like I thought it was a really cool experience in terms of like one actually having like seasonality and having snow and experience and all that. Since I grew up in California we don’t get snow. So I was like, OK, that’ll be cool. I’ll get to experience that. But on top of it I’m not going to get too depressed or not be able to handle it because even if there’s snow on the ground, it’s sunny out.

So I guess I’ll still enjoy the sunlight. And I really like the campus and stuff like that. And also, again, number one party school. I was like, let’s go for it. Let’s get out there and try all the things. And so that’s what I did.

I went to Boulder and I partied hard and had an absolute blast, freshman year. And it just so happened me and a couple of my buddies when we were freshmen, we were the only freshmen to secure an off-campus house in the summer going into our sophomore year. So basically you can imagine this. All the freshmen are in their dorms, right? All the parties happen normally in off campus house.

And we secured our house early, in the last two months of our freshman year.

So all of a sudden for the last two months of our freshman year, we’re the only freshmen who already have and are paying for an off campus house, a five bedroom house. And so it’s empty. It’s completely empty. The former students moved out. There’s not a piece of furniture in it. And so basically for two months,

We kind of became the big shots on campus, because.

Right.

We could literally would truck in basically we would take the bus off campus to, the residential area, we had this empty house.

And so, of course what we would do, we would go pick up a bunch of kegs. We had this empty house, so we could fill it with hundreds and hundreds of freshmen wall to wall and we would throw ravers. And it was a ton of fun.

So many great memories, so many great laughs. Real quickly, our house became known amongst everybody as the party house. Because we were hosting the parties first, everybody knew where our location was and it became like a weekend regular thing. And then that trickled into sometimes on the weekdays. And before long, guys like I am in non-stop party mode. It’s like every single night. And then, of course, drugs got involved as well.

And I was getting into all that and I’m not going to lie, dude. I went too far.

I got way too deep into it and developed some poor habits and stuff of taking care of myself normally had previously to that like in high school, I was like an athlete. That’s kind of what I was known for. Smoked a little bit of weed in high school, but not a lot. And so, yeah, it was completely switch of everything I was used to, everything my body was used to.

And, you know, some people can handle it and some people can’t. And as it turns out, I’m somebody who can’t, you know, a good two years of experimenting with a lot of different things, a lot of different substances and the culmination of two years of that without really giving my body a chance to reset or break or take a break, really took a toll on me. And in particular, it took a toll on me mentally.

And so what ended up happening? And the second semester of sophomore year is that like I literally started to hallucinate, like when I was not on drugs, I was hallucinating.

To be clear, I literally started to hallucinate and I started hearing things like I was literally hearing voices in my head that didn’t exist. And it became really scary, because I thought when that when that’s happening to you, you don’t realize that it’s not real.

It’s kind of like that movie The Perfect Mind, you don’t realize that’s happening. But I’ll never forget this day for the rest of my life. But at one point I’m sitting in the library trying to get some studying done and the way the library is set up and I’m going to take all this back into coaching and some other things. But the way the library is set up. It’s kind of almost like little cubicles, but you can rent out these little cubicle rooms where there’s a door that you close.

So, it’s completely enclosed room so that you can’t hear sound, you know, from inside or outside the room so you can study in privacy. So I’m in one of those rooms I’m studying.

And all of a sudden I hear my roommate and he grabs the cubicle, the room next to me.

All right. And so I start chatting with him and his name is Scotty. And I was like chatting with Scotty.

And I was like, dude, what are we doing this weekend? Right.

Are we throwing a party like, you know, X, Y, Z, if we start making weekend plans and I’m talking through the wall to him and I’m talking to the wall through him from my private room and for which you normally wouldn’t be able to really hear anybody through the wall. But for whatever reason, in this scenario, I was able to and I have like a good 20-30 minute conversation with Scotty about weekend plans and different things.

Right. And it was so real to me, like I mean, like that was happening. I was having a conversation with Scotty, you know, through the cubicles, through the walls of these private study rooms. And then all of a sudden, I get a knock on the glass door and it’s this middle aged gentleman. And I just I stand up and I open the sliding glass door and I say, hey, how can I help you?

And he goes, Who are you talking to?

And I kind of baffled and confused. And I was like, well, I’m talking to my roommate, Scotty.

He’s in the next room, we were just talking a little bit. Are we too loud? And he takes a step back. And then he looks around and he goes, Dude, there’s nobody in any of the rooms around you, you know that, right? And I was like, what are you talking about?

I was like, No, no. Scotty is literally in the room next over. We’ve been chatting and he’s like, no, there’s nobody in any of these rooms I’ve been here for two hours sitting at the main desk. And you’re the only one in any of those actual rooms. And I haven’t seen anybody come or go. And it was weird, my heart sunk.

Like I was like, wow, it’s like my stomach dropped, right? I was like, what?

So I looked at him strangely and then I step past him to turn the corner because I wanted to see and confirm. Right. That I like Scotty was in the room next to me like I was talking to him. And so I go over there and look and Scotty is not there. And at that moment, a million thoughts swirled through my head.

I was like, what the heck is going on? Right. Like, obviously things aren’t right. Like, I forget my exact emotions, but I just remember thinking a million things. So I said thank you to the guy or whatever and grabbed my stuff and went back to our house, into my room and just laid on my bed. And I was like, what is going on? I just had a conversation with, like, essentially an imaginary friend, so to speak.

But it was so real. And so that conversation I have with Scottie was that happened was so real to me at the time. And that’s when I realized I had problems. It’s when I realized I was starting to hallucinate without being on drugs, the combination of just, Boulder’s notorious for, being a big weed smoking university and the combination of smoking a lot of weed and drinking a lot, probably not getting enough sleep, not getting enough exercise, mixing that in with, you know, the occasional recreational drugs that we probably did a little too often.

And my brain had gotten messed up, you know, it gotten rewired. And so, you know, I call my parents and let them know and they come out and they said, we need to get you to a specialist or a doctor, a psychiatrist just to see what’s going on. So I go into the psychiatrist and stuff like that and make a long story short, like, yeah, they diagnosed me with a mild case of schizophrenia, that’s what schizophrenics do, right?

They hear voices and have different personalities and all these types of things. And my roommates have been telling me, dude, you’ve been acting really weird for the last couple of months. And I didn’t think twice about it. I was like, what are you talking about? Like, you know, we were all drunk last night. Like, you were weird too, whatever.

I kind of just brushed it under the rug like it didn’t mean anything. Yeah, so the psychiatrist and the doctor goes, yeah, you have mild cases of schizophrenia and what we need to do legally is we need to get you into a psych ward and you have to spend two weeks there where we can closely monitor and watch you to figure out how severe of a case of schizophrenia you have so that we understand what we need to do next, kind of what medicines you need to go on and also how this is going to change your life.

And it was so scary. It was so weird having the conversation then with my roommates that hey, this is what’s happening with me and that I’m no longer going to be living here. And I have to go live in a psych ward like so embarrassing and difficult and all the things. And so that’s what I did. I checked into a local psych ward and it was so weird. It’s like readout of one of those creepy movies.

Right. And, you know, I have my own room and stuff like that. And then every day they have you hang out and it’s like a common area where doctors, physicians, specialists watch you through a glass window to see how you interact with others in the room and what you do and who you talk to and things of that nature. And they study your behavioral patterns and all those types of things.

And after being there for three or four days, my mom still in town, too, because she’s coming to visit me and checking in on me and get updates and stuff. And doctors are like, yeah, you have schizophrenia.

We can tell, some of the things you said. You said some things to people that weren’t there. Like sometimes I can tell that you’re hearing voices because you’ll have a certain face and then all of a sudden your eye, your expression changes like you just heard something. So it was weird, guys.

it was weird. It was a crazy experience.

And it got scary because statistically, once you have or are diagnosed with schizophrenia, your chances of overcoming it and getting rid of it completely is one percent. People don’t recover from it. Once your brain has developed the neurons that fire to create schizophrenia, you basically have no come back. You can take meds that kind of minimize it, but it is not supposed to go away. And and so from that moment on.

Right. So what we did is I moved back home when I left university, didn’t finish my second semester, moved back in at home with my parents. You know, my parents said, We’ll give you two months to relax at home and kind of get yourself together and get essentially sober and clean. And my parents are very adamant, right, that like, hey, we can beat this.

But you need to remain sober. And on top of that you need to relax for a couple of months. And, you know, my parents are thinking, as soon as he gets sober, like things will his brain will start working normally again and he’ll be fine. Right. And that’s what we were hoping for and so forth. But at that point, I was like, I’m going to take this into my own hands and I’m going to make myself better.

And so what I did was with the two months my parents gave me, I didn’t just sit around, play video games or anything like that. I started reading relentlessly every single book I could get my hands on.

That was about how the brain functions and works. And so I learned so much about neuroscience and again, the cognitive, all the cognitive stuff around how the brain functions and whatnot.

And I read this book, it’s called Brain Lock. It’s my favorite book ever. It’s a great read for anybody who wants to understand how the brain works and how habits are formed and created and then also how you break a habit. And this really cool doctor wrote this book and he explained and it’s filled with case studies of how he’s been able to heal and help people that have brain damage or memory loss or whatever it is, get rid of it like recover from it all naturally.

And it has to come down with the way you think, because what happens and this is how habits are formed, really interesting. Habits are formed based on your thoughts. And so what happens is the very first time you have a thought, a neuron fires in your brain. All right. And the more and more you have a particular thought or do a particular thing, the more neurons that fire down that groove of in your brain. So what ends up happening is that habits are formed because we think repetitive thoughts over and over again.

So the neurons are firing in this particular pattern, those particular wave, so to speak, in this particular groove through your brain. And every time a neuron fires down that brain because you have that thought again, the groove gets deeper and deeper. So it’s like it’s harder and harder for neurons to break out of that neuron pathway, because over time the grooves get deeper..

Now, luckily, I had kind of mild case of schizophrenia. We diagnosed it very quickly. And so I read this book and I was baffled to learn all this. Right. This doctor was literally helping people who lost movement in their arm be able to recover our movement in their arm because he was able to help them rewire their brain. And so I was like, OK, this is what I’m going to do.

I’m going to rewire my brain to be healthy again.

And so every single time I would have a thought or a episode, as they call it, when you’re schizophrenic, every time you have an episode where I think I would hear something real quickly.

Right. You have to snap your fingers, snap your arm. You have to do something to break that train of thought, like you cannot continue in your brain having that fake conversation because that neuron is firing down that groove and it’s getting deeper. And you’re getting in. Once it’s too deep, it’s really hard to break it. And the same thing happens with habits, guys.

And it’s why when you’re young and you get your driver’s license, driving, it seems like there’s a million cars in the road and you can’t figure it out. And then, you know, 10 years later, you can drive with your eyes closed, like on the street. You can be on your cell phone or whatever. Not that you should, but you can be multitasking. And driving is so easy is because your brains done that so many times, like your muscles know how to fire and your brain knows how to work and it knows how to observe and take in all the different things.

And so, yeah, that’s what I started doing, was anytime I started hearing a voice. Right. I’d have to snap my fingers or move my arm or do push ups or do something to sort of stop the neuron from firing down the groove that was creating that. Those imaginary voices in my head and I get super wild personal story. Right. But this is all true.

And what happened is over the course, it took me about six months, but six months of every single day, putting conscious time and effort. Into meditation, visualization, giving myself self affirmations that I was healthy and then also making sure that I was breaking the pattern of how my brain was firing when I was having these episodes, I was able to completely get rid of my case of schizophrenia. One hundred percent like it doesn’t exist.

And it’s really interesting thing because again, ninety nine percent of people don’t beat it. But also, I don’t think 99 percent of people go do the research on how to beat it. Lot of people just accept what is said to them by a doctor or doesn’t even have to be a doctor, can be somebody else. Somebody else can tell you, hey, you know, you can’t start a coaching business.

You’re not good enough. You don’t have enough expertise or whatever it is.

Right. And you can either decide to believe it or you can decide, nope, I’m not going to believe it. I’m going to rewire my brain to feel confident and to know that I can do this and it’s going to happen. I’m telling you this story is for a lot of different reasons. All happened to me? It’s now been, let me guess, my age.

Yeah. Yeah. It’s been thirteen years now since that happened and six months for me to recover from it. And then, you know, I transferred universities.

I finished up at Sonoma University in Northern California my last two years, and I bunked with a couple of buddies from high school that I knew well. And we kept sober and I was in the right environment and recovered. Right. And from there, right out of that university, got hired at a marketing agency and then boom, started my entrepreneurial career. But again, the reason I bring this up, guys, is because I don’t accept a couple of things.

One, don’t accept everything that people tell you to be like to be the absolute end all be all truth. All right.

You decide especially when it comes down to what you are capable of as an individual, as an entrepreneur, as an online coach. All right.

You get to decide your success. Anything is absolutely possible. And the other message I want to give here, right, is that things can change fast, freaking fast. Right. Like I was in a psych ward and then six months later, I was completely normal. All right. But it comes down to choice. Like, I had to do a lot of work. It was super mentally challenging to break the habit that my brain had created for hearing voices and hallucinating a lot.

A lot of work, a lot of focus. Again, I had to do meditation and visualization every single day as well and as well as affirmations. I put in the work. I did the research like I looked online and I was like, OK, how do I like who do I need to study? Who are the experts in brain chemistry and understanding how neurons work and all this stuff? And I went and I sort them out and then I studied them and then I implemented everything that they taught.

And so whether it’s somebody you have been diagnosed with, a health disease or whatever it is, you ultimately decide whether that’s a real disease or not. I just saw something cool on online today. I am not going to mention his name, but a very young entrepreneur recently was diagnosed with cancer at age I think he’s like twenty seven years old. And and he decided, nope, I’m not going to have cancer and I’m not doing chemo.

He did alternative medicine the last four months and now the cancer is getting smaller and smaller. It’s almost non-existent. And he did the exact same thing, it seems like that I did when I was 20 years old. Right. He did all of his research. He lowered his stress levels and then he studied what he needed to do to heal himself. And he did. And so I bring all this up because, again, not whether it’s health related, whether it’s business related or whatever it is, just don’t let anybody tell you that things are a certain way.

Like you decide what is going to happen. That experience, I wouldn’t change I would not change that experience. Ever since I have been so grateful for absolutely the smallest things in life because I almost lost my life, so to speak, there in terms of the quality of life that I was about to have. And you can lose it fast. You can overindulge. And but you can also make a comeback.

And so you can make a comeback. Does not matter if you’re struggling right now in business or if you have you tried and failed before or whatever it is, things can change at the drop of a hat. You can lose everything that you have. You can be crushing it. And business and life and relationships and everything are good. And you can lose it all real fast, vice versa. You can have everything going wrong for you.

And real fast everything can turn around. All right.

And in another example, I’ll drop of this is that one of our clients and our mastermind, seven figure visionary, she started with us five months ago when she started with us, she was at seven thousand dollars a month as an online coach.

Just today, she reached eighty three thousand dollars a month. She’s made eighty three thousand dollars this month. And we still have a third of the month left. So she’s going to break over a hundred thousand dollars this month, five months just after working together inside of our master mind, growing from seven thousand to eighty three thousand dollars a month in five months. All right. So, again, things can happen really fast for the good or for the bad.

And so that was really what I wanted to share with you guys is to tell you guys a little bit more of my story. And again, that experience is really what propelled me, I think, ultimately into entrepreneurship, because I learned so much about the brains, about how much potential we all have as humans to decide what happens in life, what we can do with our life. And that really inspired me to just be like, well, yeah, if I can beat, you know, schizophrenia and ninety nine percent of people can’t beat it, like, what else can I do on the positive side.

Right. And so I’m grateful for that experience. And so there’s a couple of things take away from this guy is like if you look back in your life, if you’ve ever had a tough time, just remember, you make it through it, tough times pass. So if that’s you right now in this difficult year for many 2020 covid just know you can make it through if you want it. You got to put in the work though.

You’ve got to put in the reps and then otherwise just know things can change really fast. All right. And so keep your eye on the prize, whatever it is that you want to do, whatever it is you want to make happen, because you can absolutely make it happen. The brain is infinitely powerful as the most powerful computing system machine in the world. Humans on average only use two to three percent of your entire brain capacity. All right.

And that’s why there’s a lot of people that are into meditating as soon as they wake up, because technically your brain is still in that dream state. And if you meditate right away, when you wake up, your brain is kind of like accessing different levels that it normally doesn’t. When you are 100 percent conscious and awake, there’s just so many cool things hack’s out there around the brain that I’ve learned that we’ll get into another episode because this one’s already pretty long.

But again, I just want to share that message with you guys so you get to know me a little bit more. Got to know my story again. You know, some people look at me and may think I have a perfect life or whatever. Everything’s always been easy for me or whatever it is like.

We all have our stories. We all have had our ups and downs. The main takeaways, guys, are just that know that your brain is infinitely powerful. You can achieve and do anything you absolutely want to do. It’s up to you. All right.

And so the ball is in your court and just know that real quickly, no matter where you’re at, you can make amazing things happen and things can happen very very fast and life can change for the better really fast.

And so that’s my example for you there, as well as with our client. Right. Who you know, her life and her business just changed so fast over the course of five months because she decided that she wanted it to. She hired a mentor, which was us, and she put in the work and boom like she’s doing all types of amazing things now. And so things can happen really quickly, guys.

So that is it for this episode. I wanted to show that amazing story for you.

Hopefully that, you know, you guys get to know me a little bit more from that, a little bit more my background. I want to be very authentic and real with you guys, as well as giving you guys tangible tips and strategies around growing an online business and in particular, our coaching business. I also want to talk about and share with you guys personal stories and stuff like that where I think it will relate to and I can relate it back to, helping you in other aspects of life and otherwise give you inspiration to go after and do all the things that you want to do.

Because the worst thing you can do is not do anything and live in regret. Regret and wonder, what if at the end of your life, that is one of the seven things that people regret on their deathbed, is wondering what if and another big one is caring what other people think of you. So if what’s holding you back from starting an online business is that you’re wondering what other people are going to think of you. Right.

That is, again, just so you know, that’s one of the top regrets of people on their deathbed, is they wish they would have just done what they wanted to do and were who they wanted to be without worrying what other people thought. And so those are the takeaways. Guys, I hope this is inspirational or help some of you, no matter where you’re at right now in life and in business in this crazy 2020 year.

But yeah, that’s it for this episode, guys, as always, keep doing. You keep having an absolute blast with your online business. And we’ve got a bunch of cool episodes of cool stuff coming up. A lot more tangible and technical and tactical strategies that you guys can use to grow your online business, online coaching business. So make sure that you hit the subscribe button if you haven’t already. All right. So that you download all the episodes to your phone and so you get notified when new episodes come out because they come out every single week.

Normally times multiple times a week. And we’re going to have some amazing guests on our show coming up here in the near future. So you don’t want to miss that. But a lot of cool stuff in the works and excited to share all this stuff with you guys. So that is it for this episode. Guys, we will see you in the next one.

Hey Dino Gomez here, and if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheat sheets to help you grow your online coaching business.

All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode, guys. We will see you in the next one bye-bye.

 

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Written by chelseam2 · Categorized: Podcast, The Secrets of Coaching Podcast

Dec 28 2020

How to Deal With HATERS Online!


How to Deal With HATERS Online!

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

>> BOOK A FREE CALL NOW <<
Transcription

In today’s episode, we are going to be talking about how to deal with haters online.

All right, let’s get into this one.

Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1. All right, guys, how to deal with haters. They hate us because they hate us. I don’t know if you guys have seen that line in that movie.

I forget where it’s from, but funny line. But how do you deal with haters?

Guys, I’ve got so many stories around this, so many. I don’t even know where to begin, except that I’ll go back to this story. So again, I started with an online agency. We started running Facebook ads before most people did very successfully.

And then I decided to launch a Facebook ad course, a year and a half ago, maybe two years ago.

And so I launched this Facebook ad course and start running ads naturally for the course because we’ve been running ads for years. And it made sense, right, that we’re promoting a Facebook ad course with Facebook ads. It kind of just makes sense. So we are doing that to grow our Facebook ad program. And naturally, what happens when you start running ads is haters come out of the woodworks. Right. And it makes sense with advertisements. You’re reaching thousands of people.

Our ads reach I think it’s seventy six thousand people a week or it’s either that or seven hundred and sixty thousand a week.

I’d have to check. And it’s been a moment since I looked at the Uniques of that, but it’s a lot, all right, and so our ad reach a lot of people, which means there’s a lot of opportunity for somebody to dislike our content and that’s completely fine. But so the first time and I was running ads for our program or early on, I wrote up an ad that was a homerun.

One of the things I love to do is write copy. And because working in an agency, I’d written so many ads before, I’d gotten pretty good at writing copy and copywriting and writing intriguing headlines and all the stuff. And so I wrote up an ad and it got a bunch of comments on it. A lot of people liked the ad.

A lot of people are asking questions about the program, you know, and some people were hating on it. Right. And in this, one person left a remark and at the time I was still managing the ad comments of our account.

Since then, we have Chelsea in our team, who’s amazing. She responds to any remarks as far as questions or comments on our ads. But at the time I was responding to comments. And so somebody left a ridiculous remark and I left a ridiculous remark back. I didn’t jab back, you know, like getting emotionally charged. He is kind of said something that didn’t really make much sense.

And so I responded with, like, dude, that doesn’t make much sense. But what are you trying to say? I really couldn’t even understand what he was saying. He was mad and he was saying something. I forget what it was. And we went back and forth in the thread of comments for a while. And then somebody chimed in that I didn’t even know and was like, Dino, dude, you’ve made it, man.

You don’t need to respond or give energy to the trolls. You’re beyond that. And I was like, whoa. Like it was one of those moments. I was like, huh. And it’s funny because I was never worried about haters. Like, I knew that eventually, they would come, but I was never that worried about it. But this dude saying that I was like, huh, he’s totally right. What am I doing?

And I’m wasting my time and energy responding to him, given him exactly what he wants, attention. And so that was kind of a light bulb moment for me. And so then I turned to my wife and I was like, I got a hater today. And she’s like, oh, Congrats, you have made it. She always knows that when you make it.

Because principle number one, guys, is that nobody hates on you, that’s doing better than you. They just don’t. There’s no reason to. And successful people don’t hate in general. It’s literally a waste of time and energy and thought that could be put into something productive. So they don’t do that. So normally it’s somebody that is in a tough spot and that’s just where they are at in their life. And so, the first step dealing with haters is realizing that if you have haters, that’s a great sign.

That means you’re disrupting the market and you’re making a move and you know, somebody else is feeling under the weather about it. I’ll just say that, OK? And so that’s kind of no. One is like first congratulate yourself. You made it right enough so that you are triggering people. And then number two is like I always like to go back to like metaphor’s like another example of like that you made.

It is like think about any professional athlete, like it doesn’t matter if it’s LeBron James or Michael Jordan or whoever is your team or athlete. Right. They play at home and their home stadium or court. They’re cheered when they go to the other team’s stadium or court. They’re booed by the crowd because they’re good. Right. And that’s what happens. Right. And that’s natural. So athletes are more used to hating than anyone else.

They literally hear horrible things said to them while there’s balls flying at their head and all other types of things in the middle of a sports game. Right. And so that’s the second thing to realize is like that it’s another metaphor for the fact that you made it. But the second step is after you acknowledge, OK, I’ve made it is is just to really just ignore them.

Like you do not respond or engage with anything that they have to say at all. There’s no point in doing so. And that’s why you’ll realize you’ve probably seen plenty of advertisements online with tons of horrible comments. And you’re wondering like, why isn’t the brand responding? Because it’s just not worth the time of day to do so, like it really is not. And so you kind of just brush it off. You recognize that person probably is just in a spot where maybe a little bit jealous of what you’re doing or whatever it is. They’re just not feeling good about themselves and they’re taking it out on you.

And so don’t take it personal. You just ignore it and then you move on, right, and if you want, you can use it as fuel, you can have fun with it. I have Chelsea and her team saves all of the mean comments that are left on our ads. And we have had some good ones. I had somebody tell me I look like a 10 year old once. I do look young.

I’ve had somebody say, when does your next Tony Robbins video come out? That wasn’t that mean. But people come up with some funny comments. There’s been some really wild ones over the years. But I literally have Chelsea save them all because at some point I’m going to do a YouTube video and I’m going to read off mean comments, just like if you guys have seen mean tweets before, I’m going to read them off and just have fun with it, because honestly, some of them are pretty funny, some of them I tip my hat.

I’m like that. That was pretty good. Like I’m laughing, that was pretty good. And so that’s kind of the second thing is to start having fun with it because I still get notifications on Facebook when somebody comments on our ads, even though Chelsea manages responding to ads like every now and then I’ll see a comment left. And sometimes I’ll engage with it and so forth, like sometimes people won’t leave a hater comment.

It’s not a mean comment. It’s just like a funny comment. And I always give my kudos for that because I’m like, that was funny. And so that’s the other thing, guys, is just to have fun with it because it doesn’t change anything. People are so worried about what if I have a hater? what if everybody in the world doesn’t like me?

Guys, you do not want everybody to like you, all right? If everybody likes you, you’re doing it wrong.

All right? You want to have haters. All right. That’s the other thing you need to realize. You want to have haters for several reasons. One, it means you’re doing something right. And you’re scaring people enough that they’re leaving comments to try and break you down. And two, it means that you have a polarity in your message, in your marketing enough that you’re repelling or triggering some people while attracting others. And that’s what you marketing should always be doing because you want your marketing to have a degree of polarity to it.

All right. Because if you market to everyone, then you market to no one. All right. And so you don’t want to be that generalist. You want to draw a line in the sand as far as your belief system, what you stand for. What you don’t stand for. And you want to make that really clear. And then from there, people are going to be like, nope, I don’t like you.

And they might leave a bad comment. Your ads should say, hey, if you’re doing this, you’re doing it wrong. And here’s our methodology and this is the right way to do it. And what that’s going to do is it’s going to make some people really uncomfortable because they are going to be like if you say if you’re doing this, you’re doing it wrong.

If I say, hey, if you only do organic marketing as a coach, you’re doing it wrong, you should really be doing ads with organic. The people that are just doing organic are going to get triggered. They might leave a mean comment. Right.

But that’s what we want, because what’s simultaneously is going to happen is there’s going to be a part of that audience that’s trying to do organic marketing as a coach, not having success. And they’re going to be like, no wonder I’m not having success. I need to also do ads with organic. Right. And it’s going to pull in people that are ready and willing to scale their business with ads as well. And so that’s like, for example, that’s part of our messaging over here is we love ads and organic works a ton.

We teach of a lot organic marketing strategies inside of our mastermind. And then we also teach ads as well, because I believe organic is the best way to start as an online coach to really get to six figures. And then from there, once you have your marketing, your message and then your program delivery dialed in your sales dialed in, then it makes sense to go one hundred times faster with advertisements. A Facebook live is only going to reach one hundred a few hundred people.

If you spend ten dollars a day on Facebook ads, you’re reaching thousands of people.

Right. And so I make that very clear in what I post on Facebook in our ads, I’m like, hey, if you’re a mission driven coach or you’re out there to impact and serve and help as many people as possible, don’t say that and not be afraid to run ads, because if that is actually your mission to help and serve more people, you will run ads so that you serve and help more people. Right. And so we say that and it triggers people because there’s plenty of organic coaches who literally get mad about it. They’re like, hey, I’m fine with my coaching business, and they message me and PM me and all these different things, you know, tell me more about the ads and stuff and they get curious because I mean, it’s just numbers. You’re going to reach more people with ads. You’re going to serve more people. You’re going to lend more clients.

And so I say that I know it’s tough for me to wrap my head around saying that because I think innately everybody wants to be liked by everybody. But from a marketing perspective, you have to draw a line in the sand for what you stand for. And I firmly believe that ads are the best way to scale a coaching business that already has its foundations in place. For that reason that you reach more people and naturally reaching more people, you can help more people.

You can land more clients. And so that is our message. And it triggers some folks and other folks go love it. They go, yes, like cool.

Like, I’ve been doing organic for a while and it’s been working, but I am ready to scale and blow up.

And so, like, I would love to learn more about your program and stuff because we’re ready to scale. And so some people love it. So that’s polarity. Drawing a line in the sand, what you believe in. And some people aren’t going to like it. If they don’t like it, that’s OK. They’re not the right fit client.

And, you know, you wish them the best. And that’s totally cool. Right. You shouldn’t be trying to land everybody as a client. There’s just endless opportunity and business out there. And other people are going to be like that makes total sense. I love what you stand for. I’m a huge proponent of ads as well. You know, I’d love to learn more about your program and so forth for that reason.

And so that is really important, guys. And so that’s kind of like how, you know, whether you’re doing it right or wrong and stuff like that. Like you should have some haters, our clients. You know, I’ve been really working on this, drawing a line in the sand of what they stand for. And it doesn’t have to be just in like marketing technique per say. You can draw a line in the sand and create polarity of what your mission and stances on a whole bunch of different things.

You know, we have a client who’s a relationship coach, and so she makes it very clear that her line in the sand is the way, you know, communication should work between a couple. Right. And it’s different than what other relationship coaches say. But she stands strong in her belief that, hey, this is the way it’s communication, that should work in a relationship. And that will ultimately lead to the relationship that you’re looking for.

And she is very firm about her belief system there. And she also like another way to create polarity is whether or not you swear and curse. Some people are very turned off by explicit language, I’ll say. Right. And but that creates clarity. So if you’re somebody who naturally cusses a lot and that’s just who you are, then go for the cuss, not on purpose. But if that’s just naturally the way you talk, where you drop an F bomb here and there, then go ahead and do that, because what that’s going to do is some people are going to be like, nope, like that’s too much for me or, you know, I can’t do that with my kids around.

Like, that’s not the right coach for me. Other people are going to be like, yes, that person is very authentic. Like, that’s you know, they’re not sugarcoating anything. There’s so many different ways to create polarity guys. But the point of the matter is that you don’t want to market to everybody. You don’t want everybody to like you. You should have haters. And when you do, you just brush it off, wish them the best, have somebody else manage your ad comments is what I do.

So I don’t even have to see the comments. And then you just keep powering forward and, you know, as you focus on your clients and what you’re doing with them and that’s it. You pat yourself on the back because you made it right. And that’s a tell tale sign that you’ve made it. And so it’s really not something to be concerned about. You’ll be surprised if you haven’t had your first hater yet. You’ll be surprised the first time you get it, you’ll be like, you know what? That really wasn’t that bad. And it’s because it’s not somebody standing at your front door screaming at you or, you know, it’s somebody on the Internet typing things on their computer. But behind in a dark room somewhere in the world, you know what I mean? It’s very different. I think you won’t be as effective as nearly as much as you think you will survive.

And it’s really not a big deal, actually. It becomes kind of funny. And every now and then I go through our folder of mean comments and I laugh because some of them are funny. But anyways, that’s how I deal with haters, guys.

That’s how you should deal with haters. You should have haters and if not look to make sure that you’re not marketing to everyone. Make sure there’s some polarity in your marketing. Make sure you’re drawing a line in the sand of what your belief system is and that you’re being unique to your brand and what you stand for and your methodologies and communication and personal brand, whether or not you cuss or not, just your style, whether you’re going to be wearing a suit all the time and looking professional or casual like that.

Is your brand at is polarity? And so stand centre to yourself like that, and you will attract the right fit clients to you and repel the wrong ones.

All right. And so that is it for this episode, guys, as always, keep doing. You have an absolute blast with your online business. We will see you guys in the next episode.

Hey! Dino Gomez here. And if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheat sheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode, guys.

We will see you in the next one, Bye bye

 

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Written by chelseam2 · Categorized: Podcast, The Secrets of Coaching Podcast

Dec 28 2020

Why All Online Coaches Should Have a Signature System


Why All Online Coaches Should Have a Signature System

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

>> BOOK A FREE CALL NOW <<
Transcription

You need a signature system inside of your coaching business that is going to help your clients get from point A to point B.

Now, this is a story all about how am I, hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business and we are about to get started in 3 2 1.

All right, a signature system, what is a signature system, where do I sign the document here? I’m just messing around.

Guy’s signature system is basically your proprietary strategy of how you get your clients results, how you get them from, where they are now, which is stuck with a problem or otherwise they might not have a problem. They might just want to do something and achieve a result faster than they’re currently going. But they’re somewhere and they want to get from point A to point B and your signature system is your methodology of how you’re going to get them there.

It is your vehicle of how you’re going to get them across the country, so to speak. And so before I dive into why you need a signature system, let me first tell you guys a story. All right.

This was a good 10 years ago.

My buddy gives me a text message out of the blue and he goes, Dino, let’s go to Costa Rica. And I was like, Costa Rica? When? a couple of months from now? like next year, like when? And he’s like next week. And I’m like next week. Like you just want me to just drop what I’m doing and go to Costa Rica with you.

And I was like, well, how long are you planning on going? And he’s like, thinking for like two weeks. I was like, let me get this straight.

You want me to go to Costa Rica with you for two weeks and you want to leave in five days? You want me to be ready in five days for that? And he’s like, yeah. And I was like. I’ve never been to Costa Rica like, you know, where are we staying? Is it safe? What is there to do there? Is it expensive?

I have all the questions and my buddy Steve is like , oh, dude, I’ve been there five times and I speak fluent Spanish. I know all the best places to stay, the fun places to hang out, where the best surfers were to go fishing. And I’ll show you crocodiles. He’s like, we’ll go visit the volcano and go hiking, like all these different things. And once he told me that part that he had been there five times, I knew he spoke fluent Spanish.

But he’s like, I speak Spanish. I’ll get a good deal on rental cars and on places there so we won’t get ripped off, all that type of stuff. Once he told me all of that, I was like, OK, let’s go. That was it. That was the extent of me debating him on whether or not to go to Costa Rica for two weeks on a whim, five days from now.

So that was it. And I was like, OK, a perfect. And then I was like, do we need to, like, book places to say? He’s like, nope, we’ll just rent a car and figure, you know, drive up and down the coast and we’ll visit all the different spots. And he’s like, I know all the best little towns that I go to. And we’ll just he’s like, there’s always availability. So he’s like, and I’ll negotiate the rates because I speak Spanish fluently and we’ll be fine.

And I was like, OK, cool. You know which airline we are taking which flight? No, like, I’ll grab it right now. And that was all I needed.

Now why was all that?

Why was I able to make a decision so quickly on doing that, besides the fact that I was much younger and was a digital nomad. So I had the capability of working remotely. But why was I able to make that decision so quickly? It’s because Steve had a game plan and a roadmap. Right. He wasn’t just like, yeah, let’s go down there and then, you know, we’ll just figure it out.

And I’ve never been there. I don’t know it’s there, but we’ll just get lost and have fun.

He didn’t say that, right. He’s like, no, I’ve been there. I know all the best places to stay, the best towns to stay, the best surf breaks, where to go hiking.

We’ll go fishing. I’ll show you crocodiles. I know how to rent a car, negotiate prices and hotel rates and everything.

Right. So he had a plan. He had a road map, he had a signature system right away for us to get from point A to point B, how to actually go and travel Costa Rica, have an absolute blast. And he had walked the trail before. Right. He had literally had been there. So he knows the shortcuts and all that good stuff. Right. So I bring that up because if you’re having trouble signing clients and if your clients aren’t getting the results that you want or you hoped for or that they hoped for as well, it’s probably because you don’t have that signature system.

You don’t have that methodology to get them from point A to point B.

And so, again, the first reason why you need to have a signature system is it helps massively on your sales calls because on your sales call if you’re promising somebody a certain result, they’re going to wonder, well, how do I get that result? Right.

Like, it’s kind of like I’m like, well, what are we going to do in Costa Rica? Like, I don’t speak Spanish. We’re going to get lost. Right. I have all these questions. But once I knew that Steve had a signature system, a roadmap, he knew Costa Rica inside and out, then I’m like, OK, so he knows exactly how to navigate this. He’s been there before. Right.

And so as a coach, it’s the same for you when you have a signature system that you can on a sales call. When somebody goes, yeah, how are you going to get me from five thousand dollars a month with my coaching business to fifty thousand? Like you’re able to say, well, this we’re going to do this first, then we do this. And you literally just hear the thing, here’s how we do it.

Like this is the path, right? And then people go, OK, right. And because you have an actual strategy to it. Right. And so that’s the first reason why you need a signature system is going to help with your sales. Right. Because people don’t like if you’re just going to hop on a plane to Costa Rica with your buddy. If they haven’t been there, I mean, maybe you will if they haven’t been there.

But you otherwise you’re going to do a lot of research and have to plan everything out. Right. And that would become your signature system is your planning of that trip. But the reason I was able to say yes to that trip without doing any planning is because I knew Steve had already been there. He was essentially my guide or my navigator or my coach in this example.

So you need that signature system because it’s going to help with your sales. That’s number one.

Number two is you need a signature system because it literally guides your clients inside of your program to get the result that they’re looking for. Right. It’s a step by step process to get a certain result. It’s a certain way to train like athletes train in a certain manner to get a certain result. It’s all of those things. And so if the reason I bring this up is because when I launched my first coaching program, I didn’t have a signature system per say, that was something that I came to learn.

And I mean, again, what I did is I launched a beta version of my program. I’ve got a bunch of feedback from our initial first clients, and then I started to realize what questions they had and I built my signature system around what my clients were asking questions about, and that became my signature system over time. But initially, I didn’t even think about mapping out a signature system, since that first program I’ve launched, I’ve launched two other programs.

And I knew from the get-go, OK, I need to put together a methodology of how this is going to get our clients the desired results, and then I’m going to build the training around that and continually refine it and make it better.

And that’s basically what we do inside of our program. But what having that methodology allows us to do is one it makes when we talk to clients on a call, so like if anybody’s ever interested in learning more about seven-figure visionary, what we do, like when you hop on a sales call with us, is we don’t just like, say, buy our program. We ask you a bunch of questions about your coaching business. And then we literally go, here’s our methodology.

Here’s our signature system of how we grow coaching businesses to six and then seven figures. And these are the steps that we take to do it. And so you get to literally see what our game plan is, what our strategy is. And so only book a call if you’re actually interested in joining. But that’s what we do. We show you what our process is. And then right now I think we have an 80 percent close right into our program and our seven-figure visionary program.

And it’s something like eighty-two percent. But we have that and we launched this mastermind recently.

So it’s not like we’re dealing with hundreds of clients that everybody who’s joined has been a pretty warm lead.

But we have this signature system and we’re able to explain that on the call.

And people are like, that makes complete sense. And that no wonder how you were able to do that in your business. We have a bunch of case studies to back that up as well with other clients of ours. And people are like, that is awesome, I’m in there.

And it makes the sales call very easy for us because people can see the roadmap and they see the results. And it literally shows that we know what we’re doing. We’re not just saying buy our program and doing that old school sales technique of let me ask you a bunch of questions and then make you a promise and buy on just high pressure sales. No, we don’t do that. We let you logically see it.

And I like how it makes sense. And we have a great close rate because of that.

Your signature system, guys, if you don’t have one, you probably don’t realize that there is a process that you do that exists inside of your coaching business, within your style of coaching. However, you’re delivering your program, you probably don’t realize that it exists in there. You just haven’t extracted it yet. And you’ve got to extract it so that you could articulate that to prospects to your team, to yourself. Right. And when you’re super solid and what that process is, it’s just going to make you a better coach because you’re able to coach people through those different steps.

And so that’s what we do inside of our mastermind. And I will say our clients are absolutely crushing it. And so, yeah, we’re super excited about that. And we just brought on board two more coaches because we are growing it fast and so super exciting. I’m super excited about it because actually, before we even opened the doors to seven figure visionary, I had been working on it for four months.

I was grinding on it because there’s so much cool stuff I wanted to have in there to create this ultimate experience. And now it’s growing fast. And now we have a bunch of different coaches on different experts supporting in different areas. And people are joining. And it’s because of our signature system that is really cool. I’ll just say it’s cool. I think it’s cool. I will say that and I have to because I put so much time into it.

But anyways guys, those are the reasons why you need a signature system. And so yeah if you don’t have one yet, extract one from your methodology and map that out and make sure your prospects are aware of your methodology because people want to know if they’re going to Costa Rica what’s going to happen. So there you have it, guys. There’s my story of Costa Rica and a signature system.

Why it’s important to have one. And so get on that if you haven’t yet and otherwise refine your signature system consistently so that it gets better and better and your clients continue to get better and better results.

And so that is it for this episode. Guys, as always, keep doing. You have an absolute blast with your online business and we will see you guys in the next episode.

Hey, Dino Gomez here, and if you enjoyed this episode be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos, and cheat sheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode, guys.

We will see you in the next one, Bye bye.

 

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Dec 17 2020

How to PRICE Your First Ever Coaching Program or Course


How to PRICE Your First Ever Coaching Program or Course

Written By Dino Gomez

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Transcription

In today’s episode, we are going to talk about how to price your first coaching program.

Let’s dive in.

Hey guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business and we are about to get started in 3 2 1. All right then today guys, we’re talking about how to price your first coaching program. All right. Because this is a question we get a lot from aspiring coaches or new coaches.

They come out with their first course, their second course or otherwise. There won’t be one coaching program. And they go, Dino what?

I don’t know what the price it at. Like, how much should I price it at? Like, I hear I should go high ticket. Should I go high ticket. Should I go low ticket. Should I go mid ticket. What’s the right price point. And so the answer to that guys is that well first off, I’ll start by saying it depends on your niche. Obviously quite a lot. Right.

What transformation you’re providing in your coaching services. As an example, if you are somebody who trains cats to do a cool trick or something like that, you’re probably not getting away with charging thousands of dollars for that type of coaching.

Right. But nonetheless, if you’re probably one of the main niches, health, wealth, relationships, and you’re teaching people how to make money, you’re teaching people, helping them what their relationships are, you’re helping them with their health. With your first coaching program, I always recommend and again, there’s coaches that do this the complete opposite way that I do.

But let me explain to you why I love this methodology. All right. So what I recommend doing for your first coaching program is starting low ticket.

All right, starting low ticket. And there’s several reasons why.

Now I’m a huge proponent of high ticket. You guys have heard me talk about that.

A bunch on this show that you have to have a high ticket coaching service is an absolute must to scale your business and to get your clients better results and things like that.

But for your first coaching program, guys start on the lower pricing. All right, if you have like a course or something like that, start it at a couple hundred bucks, not a couple thousand. All right. And here is why. Right now at this point you’re establishing yourself as a coach. All right. And you need to learn. You need to grow. Right. You need to become a better coach. And you need to learn more about your audience, really what they’re struggling with, what questions they have. And you have a new program that’s not refined yet. It’s put together maybe it’s put together based on what you think people need to learn or the steps in which they will be able to learn it.

Maybe you’re teaching it live no matter what you’re doing, right. Start on the lower pricing end.

And here is why you want to build your resume. All right? You want to have more customers and clients and you want momentum.

Momentum is huge in life and entrepreneurship. We all know that, like, there’s those weeks and there’s those months where we’re just diving and everything, you know, cruising and which is like, boom, like everything’s so good.

And then all of a sudden life hits us with a more difficult week or month. Right. Maybe there’s family health issues and there’s other things happening. And you get in a fender bender, somebody crashes into you and you have to spend time dealing with that. Like there’s also difficult weeks and months and stuff like that outside of our control. But momentum is huge in life. And so especially with as entrepreneurs, as online coaches. Right. What we don’t want to do is come out with a coaching program and then all of a sudden, right out of the gate, we say it’s ten grand, right.

It’s going to be. And again, granted, there’s going to be some of you that could come out of the gate and charge ten grand and get it right. It might be because you have an awesome social network. It might be because you have an awesome resume behind you. It might be because of the niche that you’re in, but nonetheless, start on the lower end.

Like if you were planning, if you’re like this, my program, my coaching is it’s totally worth ten grand. Start with 30 grand. All right. And get to your ten grand. Right. It would be better in my opinion, for you to have five clients at two grand than just one at ten grand. All right. And the reason is for this is several, right. You’re going to get a lot of different feedback from different individuals so that you can refine and make your program better.

Right. They’re going to ask you questions. You would be like, oh, my gosh, that should be a module, because those questions keep coming up over and over again. So I’m going to make that a module so that they can just go to the module and those questions will no longer pop up. Right. And then on top of that, the more clients and customers you have, the more word of mouth you have. All right.

That’s going to help your program grow because you can have one high ticket client or if you’re charging two hundred dollars.

Right. You might all of a sudden with your first program launch, all of a sudden you have twenty or thirty clients in at two hundred dollars. Right. And what does that do now?

You have twenty or thirty soldiers out there marching around saying oh my gosh, Dino’s got a bad ass program like you guys need to join. Right.

And so there’s all these people out there to recommend your program for you to give you social proof. They also give you testimonials. Testimonials sell coaching programs. Right. Like proven results that you’ve helped other people get desired results that your target audience wants. Right. And so if you only just have one testimonial because you have one high ticket client, you know, that doesn’t do as much for you as if you have 10 or 20 testimonials because you sold low ticket to begin with.

And they all got amazing results and loved your training and the value. And also when you sell low ticket you’re going to have a great return on investment potentially. And so they’re going to say that was a screaming deal and you’re going to get raving testimonials. And now all of a sudden you can start raising your prices. All right. And that’s what I teach to our clients and that’s what we do inside of our programs as we start low.

Right. Because something magical happens as a brand new coach or entrepreneur. Right. And if you already have a background doing anything online, you can remember what it was like to land your first agency client. Right. Like you’re like, oh, my gosh. Like, this is insane, right? The feeling, the euphoria, like all of that stuff is just massive. Right. And all of a sudden you have this confidence and then that confidence carries over to your next sales call.

And now you have experience because you closed somebody and now you can do your sales call, you can be like, yeah, I just closed Darran earlier this week and he’s joining and Sarah just joined 19 other people have joined. Right. Like all of that’s going to make it easier and easier for you to sell. Right. And then pretty soon you can start talking about how you have hundreds of clients because you’ve been selling them into a program that’s two or three hundred dollars.

Right. And all of that is like social proof in itself. Right. Hundreds of people have invested in your program. If somebody is considering, it’s on the fence of investing in your program, you can say, yeah, I’ve helped one hundred people do this. Right. That’s much stronger than I’ve helped two people do this at a high ticket price. Right. That very vastly different. So I’m a huge proponent and believer and we’ll happily argue or agree to disagree with somebody who thinks you should go high ticket from the start.

But I firmly believe you start low ticket, then you work your way up, right. You start raising your prices. You start at two or three hundred dollars if you have a course for the average coach out there. Right. You get twenty or thirty folks and maybe you only get five in, but still if you only get five in and just imagine if you’re charging thousands of dollars you might not have gotten a client at all.

All right. So now all of a sudden you have momentum, you have clients in. You have testimonials in. Your feedback, your program is getting better. Your confidence is going through the roof. You actually collected some payment some money rather than hunting around for that one client who wants to pay you fifty grand. Right. And so, so many good things come from this momentum wise. Right. And marketing and sales wise, word of mouth wise, referral wise, testimonial wise, all of those different things.

And so when you are launching your first program, guys, I highly recommend.

This is what I did with our original program, our Facebook ads program. Right. Is that I started it at five hundred dollars. Right. And then it went to a thousand dollars and then it went to three thousand dollars and then it went to five thousand dollars. And we continually raise the price and we continually made the program better and we brought in additional coaches. And you do want to make it a high ticket program. Right.

That is the goal, because then again, what you can do is you can scale your business, you have more profit margins, you can spend more money on ads to reach more people, to help more people. And you actually have the margins to do that. You can also bring in, again, additional coaches, that is what we did to make the program better so that our members get more support because we have over twelve hundred members in that particular program.

And I can’t answer all of their questions as a lot of clients. So we have five other coaches to help answer questions and give them support. And people rave about the support that we provide in that program because we have all the coaches. And so every question gets answered and we have twice weekly group coaching calls like you can pick which time you want to hop on a call with us and you’re going to have a coach like literally walk you through different things that you need help with.

Right. We can do all that because it’s high ticket. So, yes, high ticket is the way to go. Absolutely. One hundred percent. But when you’re starting, guys get momentum, get testimonials, get reviews, get clients, see those first payments come through on stripe or on paypal. All right. So that, you know, this is real, right? You’re testing the waters to make sure that you have a product and a message and marketing.

Right. That is dialed in and that people are willing to pay money for it. Right. And you won’t know that for a long time. If you are coming out of the gates trying to sell a thirty thousand dollar package, it’s going to take you a long time to find that right client with no resume behind you, with no testimonials behind you. All right. And so I want to go ahead and share that one, because that’s a popular question.

What should I sell for this? And again, it will depend on your niche, but regardless of what your niche is and what you would like to charge and what eventually should be charging. Right, start lower, get momentum, get testimonials, get referrals, get word of mouth, get your confidence up, get some revenue coming in, get proof of concept. And then raise your prices, all right, and so that’s what I want to share with you today, guys.

That is the way to grow and launch your first ever coaching program, or even if it’s a new program that’s we follow that recipe for new programs as well.

We start lower and then we raise our prices because we want to get the ball rolling. We want that momentum. All right. And momentum is everything right? You’re on the move in two directions in life. You’re moving up or moving down. There’s like no stagnant, like it’s like up or down. And so this is a way to make sure that you’re moving up and it keeps the business running. It keeps you excited about growing your coaching business because you see it’s working all right.

And there’s nothing that can disengage you from your efforts or make you want to quit if you just don’t have clients coming in. Right. And because you lose that steam and that momentum, that trust, that faith, which is so hard to build up to begin with, but you can lose all that if you’re trying to charge too much from the get go. All right.

And so that is it for this episode. Guys, I hope that was helpful for you.

Start low ticket, raise your prices, gets a high ticket because that’s better for both your clients and the coach when you’re selling high ticket. But do start low ticket even if you’re way over delivering value. And that will serve you greatly in terms of long term growth.

All right. So as always, guys, keep doing. Do have an absolute blast with your online business.

We will catch you guys in the next episode.

Hey, Dino Gomez here.

And if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode guys. We will see you in the next one, Bye bye

 

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Written by chelseam2 · Categorized: Podcast, The Secrets of Coaching Podcast

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