7 Figure Visionary

$15,000/month as Online Photography Coaches [ 7 Figure Visionary ]

$15,000/month as Online Photography Coaches [ 7 Figure Visionary ]

Written By Dino Gomez

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Transcription

Hey, guys, what’s going on here? And I am sitting down with a couple of incredible clients, James and Jon, who are both photography coaches inside of our mastermind’s seven-figure visionary. We’re going to be sitting down and talking with them today about how they grew their photography coaching business to fifeteen thousand dollars a month and what is working for them to attract clients and do all types of amazing things inside their business, serve their clients, get results, doing all this with the pandemic and things going on.

So I’m super excited to chat with these guys, we are going to dive into all the details of their business, what’s working for them, what did work for them? A lot of cool things. This could be a jam packed Facebook live. If you guys are joining us here today live, let us know in the comments. Give this Facebook Live some energy and celebrate these guys also, so that more of us can learn from what is working for them in their business.

Also, if you guys are joining us on the replay, let us know that in the comments as well so we can reach out to you and connect. But James and John, super excited to have you guys here. Fellas, thanks so much for joining me today.

So excited to be here.

Thanks to Dino, and I’m excited for you guys to be here. I know you guys are super busy. I know you guys are in the U.K. So it is later over there right now. So we appreciate you guys being here with to share what’s working for you guys with everybody to give everybody some inspiration and some and some knowledge and tangible, tangible tips and strategies and so forth to grow your online coaching or consulting business. Before we dove in really quickly, I have to let everybody know because I was pretty goofy this morning.

I did post previous posts on my Facebook is a post that may or may not look like my wife and I are having a kid. It is a joke. We received a lot of phone calls and messages, but if you look at it more carefully, we were just having some fun and are expecting to travel at the end of the month, not necessarily have a newborn, but want to share that again. Guys, today is about you both, so let’s dove right in.

Guys, can you give us a little bit of a background, James and Jon, about your business? what is it that you guys do? And we’ll kind of just start with that. John, So it kind of all wrapped around the middle of last year, wasn’t it, John, where we kind of obviously met in Dino’s group. I was going off on my own in coaching with photography, and he was doing it with marketing, I believe.

And you reached that. You kind of combine the two. And since then, obviously, we put the program together, merge it together on the Dino’s guidance on it step by step just take it off now. It’s really flying now. Yeah. We basically coach photographers to bring in more leads, get more bookings, kind of get the business side of things, and structured all photography elements in there, but more or less given the business to shake up that way.

I think in a lot more like the more structured because most artists are kind of scattered all over the place. Sometimes people have a lot of the right stuff in place and some don’t. And we just help them kind of realign it, make it streamline and drop clients in the top job from the bottom and get bookings, you know, get some crazy results. John, recently, some of our clients as well have got big results now.

And the results help, gets the sales testimonials, and about aligning your message. I love it, I love it, guys. Fifteen thousand dollars last month, we’re going to talk about that, you guys. We’ll talk about your price increase, how that tied into an amazing month for you both. Your client attraction strategies, your client results are absolutely insane. That’s something that we’re super, super big on as client results, being a driver of your actual marketing.

So we’ll talk about what you guys are doing to over-deliver for your clients. And I think every coaching consultant out here can gain a lot of value and insight from understanding what they can do to help their clients get the best results. And really. Right, that’s in everybody’s best interest. It’s obviously in your client’s best interest, but it becomes a big driver of your marketing as well. To have this track record of excellence, something that we believe in very, very firmly is clients first and then that also tying that back into marketing.

So we’re excited to dove into all of that. So for those of us just joining us. John and James, our photography coaches. So let’s start at the beginning, guys. How did you get into photography coaching, to begin with? And was that something that that came easy to you in terms of like you knew you always want to do it? Or did you have self-doubts? Kind of. Maybe you guys can walk us through that process there.

I’ll let you take this, but I won’t talk all the time. Yeah, well, I mean, basically it was on basically going through your course. I’ve followed Dino for a while, a long time. So it from like there is a program to Facebook ads, social success with that. But the reason why I got into the photography side because I was really interested 12 years ago and that was on my list. So when you first stop being coached by Dino, we break that have to sort of identify what your strengths and weaknesses are.

My personal traits and things. And that was on my one of my list is coaching I could do in the future. I’ve got a different sort of like a team in it. So basically that was one of all the lists I started with initially. But I found it quite hard to align that message so that I went to the second option. And that’s what sort of saw James post in the group about photography, sort of artificial filets and things like that.

So we sort of combine the two. And that’s where my interest came from, really. We just wanted something that could combine that. Facebook side of marketing, in general marketing with aligning with the right prospect. So you sort of sell what they want, obviously, and with the actual Facebook product mixes. Absolutely, yes. Yeah, you were kind of I remember we were working together, you were trying to figure out your next job, and then you guys got connected together, made an awesome team working together with complementary skill sets.

And I do want to talk about for everybody here who’s considering a partner partnering up with somebody to be a coach, that’ll be something awesome for us to dive into is what you guys have learned through working in a strategic partnership with your actual coaching program. So I think that will be fun to touch on. But OK, so here at the beginning, guys, before you joined seven-figure visionary, maybe you can walk us through what was the scene like?

What emotions were you guys have and what was your thought process? Why did you guys feel like you need some bigger visionary and that you weren’t just going to run out and do your coaching business by you’re by yourself? I want to let you do it because it’s simple. Yeah, yeah, like anything that I’ve done to do to work with you. Any progress I’ve done with you in the past is giving me money and it’s a skill set to move forward.

So for me, obviously, when obviously Jon mentioned it to me as well, it was a no-brainer. I was just like every time I do something with Dino and it ended in more money. So it was yeah, it is a no-brainer for me and all the free content as well. Like my results don’t lie. Well, the free content as well as brilliant. Like said, every time I follow anything you said is the money and they took it to a whole new level.

I was kind of like doing in-person coaching, but then it hit and that’s all I want to want stuff. But I wasn’t really scalable and it a lot more time-consuming than what we’re doing now. And then obviously took work online, worked with John and John, obviously just said Dino’s the boss as well. So I was just like, let’s go, let’s go with the flow. Work with Dino you know basically it’s helped to structure everything in that sense.

Get everything moving forwards. Yeah. The best way to get in it takes away the guess. You could spend 12 months guessing and trying things. Failing and then doing it again, and you might be so close to making it, well, then you change direction because you think it’s not working. I think the main process that we’ve learned just sticks with it, because if we together that sort of. Well, for. You know, you have seen the 15 payments so that’s the difference is getting the process started, not giving up.

You’ll keep pushing forward, follow guidance to the goal, which both of us say, well, maybe we should try to try them or Dino, said stay focused, stay focused. It’s going to work.

And I remember that conversation where you guys were like, should I try this? Should I do this? I see other people doing this and it’s like you bring it back in here, like laser focus, shiny object syndrome. I think it is. So it’s such a big thing for all of us. I’m guilty of having fallen into that trap. It’s so tough on mine because you see other people posting and doing all these things and you’re like, oh, I want to try that.

And you just don’t see the back story of what they were doing to have that work for them now. And so that’s funny that you guys bring that up, because I remember those conversations very, very clearly. OK, so you guys were like, OK, we want the road map, we want the blueprint. And we both worked together before in the past. And you guys have got great success. And I knew you would be an amazing fit for the program.

And so you guys come flying in, ready to take action, and so forth. James, you were kind of talking about how you were doing a little bit of one by one consulting prior, but you knew that couldn’t scale. And so then you guys, to put together your coaching program and what has been the main lead driver for you guys? One of the things that we cover instead, the mastermind. What’s been that? How are you guys getting people into your program?

Are you using Facebook ads, YouTube ads, organic? What has been the marketing channel that’s helped you guys build your actual coaching business here? Jon, I’ll leave you this. This is the group basically, the group nurturing the group, grow the group, all the sales came in organically, not paid advertising that was in the next stage. So we just work in all the sort of well, as you get more busy, find more things to do. So you’ve got a lot of different avenues to go down.

So now I’m concentrating more streamlininng in managing the groups. We can get more streamlined to cope with the actual increase in the number of people that obviously the group gets busy because you have to nurture the group. Well, we saw a natural progression, but yeah, the ads are coming next. So that’s where we’re putting fuel on the fire. Really going to be the next stage with all the sales and so forth. Been primarily from the group that would include nurturing the group.

So we’re still we can still spin. I mean, this is just the very bottom. And the minute it can grow even further, it’s just a case of putting together the minute so many different avenues in the job that we can go down still. And I’m actually going to this is as excited, by the way, John is as excited as we get were still hitting a record. This is like going crazy.

Yeah, this is John’s craziness.

I mean, I would agree. You guys are both very normally pretty laid back, casual. And so it’s awesome to see you guys. Is excitement for what’s to come because you guys know you’re at that stage where the next thing we’re working on, paid ads, gasoline on the fire, like Jon said, and we’ll scale this thing up. But for those of you that are listening, if you guys have any questions, if you’re listening in, whether it’s live or on the replay, feel free to drop those down in the comments section.

We’ll get to those as well. But yeah, you guys scaled up to fifteen thousand dollars a month just with your Facebook group Organic, making your program sales one hundred percent profit, which is incredible. And just running the group. And so let’s talk about inside your group. I think a lot of coaches and consultants have a Facebook group. It’s not necessarily producing clients for them. One of the main things that we worked on with you guys as well is putting together an actual workshop that you would run in your group that would act as a lead gen kind of in sales catalyst to help build that connection with your audience, give them valuable pieces of content, but then also help those that are ready and wanting to actually go to the next level, see the opportunity to work with you guys.

How did let’s talk about your workshop for a moment here, because some coaches have tried that workshop in their group or somewhere else hasn’t really panned out for them. What’s been your experience around that workshop like prior to the workshop? What were the feelings that you guys were having? Were you guys nervous, like concerned? What what was that process like that? From my perspective, I’ve seen you guys have just massive transformations personally as individuals, as leaders and stepping out of your comfort zone.

But what was that thought process like? How did that workshop turn out? And any learning lessons that we can share with those listening in from running an actual workshop in your group? John, I’ll let you speak on this one again. Well, basically, it was a for me personally terrifying because it’s my biggest fear, obviously, obviously a lot, but that was my biggest thing, holding me back as well as sort of I’m not good with sort of being trapped in society groups and that sort of things, which we just partnered up together.

So that was my weakness. James is good at the interaction side, an organic side to my strengths. But the actual group itself, when we did the live, for Three Days sort of workshop, well, when I first went live, they actually put us on live and cut myself off. So I was in the group the first time I ever like inside the group. So talked myself, even though I was online messaging me saying we could see you were not even there, they could see I was awful.

So you get over it and it’s inperfect action. And I think that’s the main thing. And everyone liked it, great feedback. See, but people would interact in and a lot of people would follow you to go. And we did make sales and made sales on the back end of the show. You don’t think anything’s coming and we give like a deadline. It’s like last minute. It’s like I always knew that I was coming minute a lot of the time, but I’ve seen it will just keep and keep the faith, keep the process because it’s a bit like at first you think it’s really hard if you don’t dial in the sales process side of it.

But that’s again, another step is that you just learn from it, move on. But yeah, yeah. I mean, we brought in 11 new members from the first launch we did with the actual free, free, workshop that we did for three days. Yes.

I think I think the important part was with it. A lot of it with there have been areas where I thought of the kind of like, for example, if you get to go off in enjoyment alone with that, there would have been points where we would rather stop to go off in a different direction and never got themselves.

We would have gone. Well, what? Well, is it working? Is it not working? Obviously, that’s where the coaching came in massively because you’ve kind of kept us on the right path and we’ve not veered off. We’ve not gone left, right and center. And I’ve been a few times on the road where we’ve gone. Are we going to go this way? And then it’s been like, no, you stay that go forward.

Yes, I think that’s been a massive part for us as well. You know, the guidance which has helped a lot. Yeah, we know it’s so interesting, too, is and because it trickles downright, guys, like I remember for me as well with various coaches that I’ve had, I’ve been wanting to dabble and do things like let me know in the comments, guys. If you guys again catching this live or the replay, let me know if you’ve ever had a shiny object syndrome or if you get that anxiety, that anxiousness.

I want to go try something else because you’ve seen other people do it online. Let us know if that’s you. I’ve definitely experienced that before, learned my lessons and so forth. And but yeah, I have a coach as well. Whenever I try and deviate or maybe get a little sidetracked, I’ve always appreciated their confidence as well as their direction and being very straightforward, really mean back. And there’s there’s some coaches that like to give their clients creative freedom.

And I think there’s a very fine line that needs to be there. There are opportunities where we like to give our clients creative freedom. What feels best for you in this situation? Go with your gut. But there are other times whereas a coach, you have to come in the firm and strong and say, no, stay still, do this because you have a different perspective. I’ve always appreciated coaches that have done that for me. They see things that I haven’t experienced before.

So they have that knowledge. And it’s interesting. It was a skill that I had to develop to be able to give to our clients. So for you guys as well, I know that that’s you guys are doing a phenomenal job with your clients, getting results. Do you guys want to talk for a second about how you’ve been able to help your photography clients when they want to deviate away from the plan, be able to step in confidently and say, nope, keep your ads running, keep this running?

Because you guys primarily work with using Facebook ads to generate leads. Do you guys have any stories like that? We’re where you had you guys have stepped in and told clients, hey, you need to play the numbers game here. You need to do this. Is there something that comes to mind there where basically you’ve been able to see, OK, this is where I need to step forward as a leader, as a coach and kind of lay my foot down, so to speak?

Yeah, I’d say obviously it’s a process and obviously when what you’ll find is most people don’t know where the holes are like I use orthodontic fishing as an example, like if you took a giant fish and other people then the fish has a hole in it somewhere. So obviously we would start identifying where the holes are in the system. Would it be the website Lead gen, organic, paid whatever it may be?

So we see and look for holes are coming from unless you had the leads come through, you’re never going to know what the problem is. So you could be figuring a lot, looking at many different things and being like, well, what’s the issue? You know, you’re wasting your time and effort looking around and then you can then obviously want to at least you can say can. That’s a problem that’s not bringing in leads. If it’s bringing the leads or it’s not convert’s on the phone or on your website, you’ll know where the problem is exactly.

And you can say, okay, well, that’s why they’re issue is and doing this. And you can focus on it with him, and you can go with them.

That’s why we got so quick concern, which I think most people have, is they give a good example when they get to a certain stage, that’s their work. And that’s, again, going back to the experience. And then you have to step in. You say it will work. You just got to tweak this part. They built things out inside the program of website, landing pages, that sort of thing. And it’s only when you actually get them on the call, the coaching call, say, look, can you see that this is for this reason?

It’s not looking right or you’ve missed this one element and it’s just it should go disconnect and that’s the difference. But once they identify it and it makes sense to them and they go on call next week and then they’ve got the leads in a different stage, you get rewarded. I mean, it’s a great, great feeling when you get people from struggling to once they get the first sales and they move up, that was they got one guy he’s on about buying a house now because he made 85k in sales.

So it was like a sort of great feeling, amazing life changing for people. So that’s really good. So that’s the thing to keep on track because it is daunting. So you need that encouragement to push in the right direction and nothing else, it’s massive. If you want to get the results, get the testimonies. You’ve got to work very closely with the clientse and James as well.

Get on the calls with people. And it’s not what we advertise, but it’s just to help them and over deliver a little bit because obviously they’re going to come back and recommend you the groups. And that’s what we found. We’re getting recommended in all the groups of people here and all the groups, which is probably the next knock on effect. It’s worth the extra. The environment is huge as well, isn’t it, the environment that you put them in.

Same with your 7 Figure visionary, you know, when you’re trying to solve for the people that are all like minded, all they want to succeed. I want to help. I like the toxicity and all the crap. And you focus just on what you there for the people that want to spare you all and help you move on. That’s why people thrive. And I found that obviously appealing scientific and people find that in our group as well, properly celebrate the wins or whatever the winner is like.

We’ve got a guy who joined us when he first joined. Obviously, we always do a bit of research before to see whether we couldn’t even find the guy wasn’t even visible. So it’s like, dude, how are you going to find you if we can’t find you? And we were searching like the FBI, if we could even find them. So obviously now he’s just turned. Last week he got his first lead and he had lost them before.

He had basically a blank canvas of business. And they just generate say for him, like how far he’s come. It’s been a massive, massive increase. But then you’ve got the other side of the scale where people are getting like 85k, and 16k, 20k and a couple of months or weeks. You know, everybody, everybody obviously celebrates that success within the same seven figure. I think that’s what helps a lot to thrive in that environment.

Yeah, we’ll support each other in seven-figure as well. So yeah. I mean that’s huge. You’re good seeing all the people you surround with get results, that pushes you to get more results, you know, plus that’s what’s up in our group every now and again get beat down and then we have a big win. And then also they’re like popping questions in the group again. And you’ve followed up with people again and pushing people forward again.

It motivates each other. So it’s good.

Is that a mastermind environment? It’s why, like, I’m at such a firm believer that Mastermind beat courses every single time is for what you guys just explained there, your experience and seven figure visionary getting motivated, getting help and inspiration, connecting with other members. Also what you guys have developed and created in your program where it’s not just a do-it-yourself course, where people have to watch a bunch of recorded videos and so forth, like you guys have a live coaching call.

You guys created this environment, this experience where people feel safe, they feel heard, they feel supported, they’re motivated, they’re connecting with each other. That is so cool. It’s invaluable. I think everybody is looking for that more than ever. And your client results are incredible, which let’s talk about that for a second because I think a huge misconception in the coaching industry is that one v one coaching is better because you’re working directly with the coach.

I’ve hired folks in the past to provide me some consulting or mentorship on a one v one basis. And then I’ve joined several mastermind’s. I always get more value from the masterminds, from not only the coaching but the things I learned from the other members. And then the inspiration and community from the other members have done way more for my business. Then I want to be one coach in that regard. So what have you guys seen on your side?

Because your testimonials, your client testimonials are massive and support for those coaches or consultants that are looking and maybe they’re considering hiring a coach one by one because they think that’s going be better for them. Or maybe they’re actually considered maybe their coach who’s providing one by one service. What has been your experience with transitioning to a mastermind model where you have this group coaching program in terms of the community and client results? Can you guys touch on that one for a little bit?

Yes, I will say yes, probably a great example, like I think 90 percent of people went through a program called everyday maybe for a workshop or whatever on that sense, especially in out program, like I say, 90 percent of them got the results it would have got if we didn’t have the kind of the mastermind environment they were just cost because they might have questions that you come back to. But obviously, if that how it wasn’t that you’d still be stuck on that bench, you’d be like, well, then what do I do?

Do you know? And you can ask all our members like this say most of the value. Obviously, the modules are great. The value lies in the environment of obviously photographers and the group and the coaching calls. And that’s where the real value comes in. Well, yeah, that’s my answer for that one is it just thrives off the environment. And that’s I think for me that’s one of the biggest things. And for them it’s the biggest thing, you know, think really helps them.

It’s it’s contagious. It’s the example I like to always give, right. Is anybody’s ever been to a sports game before, obviously this is prior to covid. But you go to a sports game and you have ten thousand thirty thousand fans, like it’s electric, right. Like there’s not you can go to the sports game exhausted and all of a sudden you’re amped up. It’s a different electricity to it and it’s exciting and it’s fun and it’s motivating is inspiring.

And you learn things that are working from other members like everybody on this team. It’s just incredible. And so that was a limiting belief that I had as well, was like, how can I grow the group coaching program and stuff? And members love it. They consistently say it’s the ones who come to the coaching and the strategy, but the community is just huge as well.

So you can learn a lot from the others inside the group as well that, you know, these people inside now like a small membership, they’re actually putting their own culture and it’s helpful and sharing gigs. And also so they’re all just an environment that still thrives off of each other. So once you pull that in the beginning, they sort of self gets some self momentum a little bit as well. People start talking and that’s the other side of it because once someone’s the happy side of it, people say it’s like a little family people posting, you know, and so it’s like you get friends.

And so it’s rewarding. It’s not building.

It’s building from the center as well as in the masterminds like myself and just kind of set the tone of how we want we want it to be, obviously, that part of the free group as well, especially in the one that we got in there. You kind of set the seed in the middle and let it grow out. So like the first like for people that were in there, they fed off the energy and how we do things and then fall spread to the next day and then the next day, the next sixteen.

I feel it’s just infectious. And everybody goes into that mindset that they can succeed. You know, some people like some of the questions you get before they get, like, kind of happened to me. And then they get in like a month later and then they go it works.

And basically, you know, and I think a lot of. Do the members spread them on to get that as well? Not just I’ve seen myself from the jump, so. Yeah, it’s something interesting when you see other people going through the same training as you and you have these limiting beliefs, but you see them doing it and getting results, you’re like, OK, you yourself are at that point or like I can no longer say this doesn’t work or come up with some other excuse that our mammal brain would want to come up with naturally.

Like we’re always trying to protect ourselves. Like, oh, it’s that the coaching that it’s not working. It’s not that I’m not bad or horrible at this, but when you see other people doing it under the same structure in your mastermind program and posting great results and helping you out, all of a sudden you don’t have those excuses that you can fall back on. You’re like, I need to I need to get to work. I need to do what’s being taught because it’s working for others.

It’s really, really just powerful. It’s so awesome. A couple of things I want to talk about. Two guys. I wanna talk about your sales process. I want to talk about our actual quarterly mastermind retreats. I think you guys had some major breakthroughs there that we’re really excited. And then I want to talk about what’s changed for you guys in your business growing to fifteen thousand dollars a month. So let’s start with the sales process, guys.

You guys enrolled people via phone. You hop on the phone with them, you go through your sales process. How, how, what where would you guys rate on a scale of one to ten your confidence in your sales enrollment skills, selling a coaching program prior to joining them, bigger visionary. And then after you went through and we worked on the sales process with you guys and helped you out with our visual selling strategy, what was the difference afterward where you would rank yourself on a scale of one to 10 there?

I’d go from minus 10 to about 10 on that spectrum. I think it was just like previous that I think it’s just like a rabbit in headlights.

I would say, yeah. I mean, I think from both points of view, really, I mean, I’ve sort of its clients for. You know, SEO services service, that kind of thing, direct businesses obviously gone in for a different process of trying to do the same sort of methods a little bit. And it is slightly different. You have to sort of speak to your audience and they will you know, it’s not about sort of what you sell a service.

You’re selling what they want. And that was the main takeaway was with that. And then it was a lot easier because most people, you know, talking in their language and the sales staff a lot easier. And James is like it. And I just got to the stage now where we’re busy. So we’ve sort of delegated where it’s easy for James to nurture the people inside the group and get them straight to a call before with both on the calls.

And now we’re at the stage where because we got to the stage where we know how to sort of close. You know, we just delegated the James is doing that side of it and I’m starting all the sort of traffic side of it now. So he’s been, James can get people on calls easier.

Yeah, I think one of the quickest ones that we had joined the group one afternoon and then by the evening they were part of the program.

Yes.

A group that came in, the free group joined and then they’re in there in the Mastermind by the evening. That’s how quickly it happens.

Sometimes that’s your marketing is dialed. Then you guys have all the right content flowing in your Facebook. Somebody can come in, they can see what’s happening in the group you built. You can build trust in under eight hours and then, boom, they’re enrolled in your program. That’s just awesome. Awesome. You guys have done so much work on your group, so I want to commend you guys for that and the content that you guys are putting out.

I know we’ve had so many discussions around what type of content should I post? And you guys will even send over a piece of the content and we’ll review it and look at it and tweak it and things like that. But you guys have worked so hard on that. So I hope you guys are celebrating. I know you guys are celebrating your fifteen thousand a month last month, but on top of that, right. To celebrate all the individual pieces and things that you guys have done along the way down in your sales process, stepping out of your comfort zone, getting on camera, actually dabbling in the content process, they’re learning the ins and outs of that, raising your prices like so many different things.

It’s just awesome, awesome to see. And so, yeah, sales. You’re feeling confident now? Ten out of ten on the sales process. I love that. It definitely seems that way. You guys have a super high closing percentage, which is amazing. And for anybody listening in, big takeaway, drop this in the comments that you remember it and you write things down, helps you remember it. But what John just shared there was was really big, right?

Sell people what they want, give them what they need. So on your sales calls, you guys aren’t unless the question comes up talking to them about how cool your Facebook and widgets are, it’s more, hey, here are the results that we’re getting. Our clients, they are doing 10, 20 K, 40 K, 86K buying houses with their photography business, using our lead generation and sales methodology. And so that’s so big. Then they come in, you give them what they need, which is, hey, they need to learn how to do lead gen and they ultimately get what they’re thereafter, which is growing their photography business.

So sell them what they want, give them what they need. Guys, throw that in the comments as a takeaway here as well. Now, let’s talk about real quick, guys. Also for those are considered a partnership. We’ll dive into this really fast. But let’s talk about our quarterly mastermind retreats. We do those every three months inside seven figure visionary. You guys, I’ve been awesome. You guys hopped on board those that weekend retreat just a little while ago.

It is a three day retreat. You guys are in the UK and you still showed up. It was like, what, 12 or midnight or one a.m. You guys still add to those calls. What was your experience over that three day mastermind retreat share with you guys are comfortable with? I know we’ve had we had some amazing conversations about the breakthroughs that happened over that retreat. Share only what you’re comfortable with there, because I know some of that is personal, but what were your thoughts on that retreat experience and what that did for you guys there?

For me personally, God it was way cool. Just everything about it was, I think the more mind set for myself and the work life, family life balance, because there’s entrepreneurs you tend to get sucked into or you see next step. Next step. Next step. Well, I did anyway. And it took Danielle, an amazing coach in there doing the mindset side of it on that call that really made it just it was like it was a break through.

And basically you’re just delegating time to different places and to sort of pushed into a different area where you want to be more productive and focused more on more family time, better quality time with family and loved ones. And then, I mean, hitting it hard when you want to focus on blocks rather than just the there and the tend to be less productive. So that’s not going to get divorced now. So that’s a good thing. But it was.

Yeah, I mean it’s like, you know, you’ve got to look around and see what was going off as well on the sidelines because we were just working all sorts of hours and I was like working all day. I see my wife for an hour and I’d be working all night. And it was like you and I didn’t even realize I was doing it until you get real within. And that was massive for me. Loads and loads of takeaways. It was huge.

Yeah, three days. It was so impactful for me. There’s so many things, you know, without a big takeaway for and again to really sort of opening yourself up to people, you know, like a live connection call thing. We have to get with a total stranger a different future. And I sort of give it away to watch it. I don’t want to tell, but that was powerful. I was like, God, yeah.

Makes you sort of go really deep inside your soul, unless you’ve experienced it , Its powerful training. I love it, I love it. Thanks for sharing that, too, because, I mean, it’s sometimes I think we do get caught up. I’m super guilty of it. Right. And just focusing on one area of our life and life moves fast. We got to make sure that we’re enjoying and all the different things. Our health is important, our family’s important friends and so forth.

So it was so cool. I think that is probably one of the coolest things I’ve personally heard as a coach. Like, I obviously would love to see our clients making great money, growing their business, how that impacts their family and their friends, also seeing what results they’re providing to their clients because they’re showing up more as a leader. That’s all fantastic. To hear that our quarterly mastermind retreat affected you guys on that deep personal level is almost more rewarding and exciting to hear than an income testimonial, to be honest, because it’s just it’s big.

Like it’s your family. It’s like you’re a lot of different things. So that’s super cool to hear. And so we’re let’s do this really quick, guys. So coming out of the 15 month, right. And with a new photography coaching business, covid happens. You transition out of one v one. You guys partner together, you grow your Facebook group. And again, you grew to 15k organically. So that’s basically all profit.

Your members are getting raving testimonials because you guys have the right structure and you guys care about them and are getting the results. And that’s fueling more of your marketing. Another takeaway for folks here that in the comments, if that’s helpful, right? Clients result first. It’s what we do ourselves over here. It drives your marketing. You have all these amazing things going on for you guys. Where how do you guys feel now? I know we covered earlier that you’re super excited about the future, like ready to ready to go.

But compared to joining where is your clarity app? Where just where are things at like where what’s happening? What’s the emotional process going through? James, you did a really cool both of you did a really cool Facebook live at our members on the group sharing what was going on. But can you guys share a little bit more about where you guys are now prior to where you were when you started? I’ll speak, don’t worry about it.

This is like a completely massive shift and not just touching back on the retreat as well, it kind of even spurred on even further from doing that, like he a whole different energy shift, like from one way or another. It’s like a snowball and it keeps a snowball and it keeps going and keep going. It keeps going. And that energy keeps getting higher and higher and higher and the focus keeps getting more and more focused on where you’re going.

And there’s a lot better balance as well. So you become more efficient. So everything just kind of rolls together and you start to believe more. You start to believe more because sometimes, like before before we started, I know myself and Jon had conversations about this before we thought, can we do this? Can we, can we, can we really? And then we said I thought at the time, I think before we even thought are we even going to get a sale?

And we and we sat there and he’s like, yeah, we trusted that. Then you kind of have the self doubt and then you like, can I do it? You know? And then you see everything you’ve done since the program started. And how many members we’ve got now, is it 50?

yeah. And 49, 50 members later you’re like, well, damn, you can do it. You know, it’s a massive, massive shift in confidence, energy efficiency, everything, you know, in the right direction. I love it, I love it. I’m super excited for you guys. It’s just been amazing. Working with your whole team loves working with you. I know Danielle enjoyed seeing you guys on the mastermind retreat during the mastermind retreat and working with you guys there.

And it’s just so awesome to work with action figures, with clients who show up, step out of their comfort zone, like James just said, a little bit of self doubt, but then still move forward, 50 clients later, 15k months later, all these things and then dozens and dozens and dozens and dozens of client testimonials coming out of your programs. You guys are changing the lives of your clients. Let’s talk about that, because nobody talks about that.

Everybody talks about how much money I made. Or let’s talk about for one more quick second here. Let’s talk about how it feels to change your client’s lives, because you just talked about that one client of yours did eighty six grand and bought a new house. So, I mean, how does that feel like what is that emotion that you guys have right there over that like you’re growing your business and your clients are getting results, which is just phenomenal.

Yes, and John, like, I mean, I can’t ask for any more. It’s a nice feeling because you put so much work working work in and then you get those results for people. And it’s just it’s why we do it as well. You don’t want it? Well, it’s a business. We do it because we want people to succeed. I think the coaches just say for the moment, yeah, we’re sort of in the wrong game as well because you’re not in the right market, because you what you want to help people.

And that’s the reason why, because that’s why we get on private calls with people, we want to support people. And we want to help them when we know that they are so close. It’s just a little bit of an issue they need every now and again, but just every now and again. We’ve had so many different stories. Well, we had one just quit covid a full time job. And basically, she was doing a bridal expos, which is like wedding fairs in the U.K., broad exposure in the US.

And basically she couldn’t do it anymore and then joined that program and she had income coming in. And then, you know, six or eight weeks later, she’s 16 k and they said, you know, she’s away. They get jobs, big contracts.

And she picked up a contract at the moment to do the Christmas and Easter holidays. And that’s a six-figure contract for people working underneath the changed everything for them like she’s experiencing that snowball effect that we’re experiencing and wants to see. They’re getting it. That’s what we’re getting them. So it’s like good coaching, I think helps. But it’s nice to see the results. Like she’s like brining a hundred leads as well, isn’t she? Yeah, it looks like we could have done it without your coaching and we get that snowball effect.

So it’s so valuable getting a good coach with a former rapport with and then you can it just spirals, you know, someone that cares because that’s what you do. You care, that’s different. Yeah, it’s I think I think it’s a great point that John made earlier. Like, if you’re only in it for the money, you’re probably like in the wrong game. Obviously, Yemen is a part of and it’s great to get that. Obviously, to serve the clients you’ve got, you’ve got to give a damn about why they go in.

And for us, like we want, like photography, like it’s not a job that you kind of forced into some jobs. And it’s not a bad thing you have to do to get money like photography is not one of them like to do weddings and newborns like the truth of it. So people have that because you want to do it, you know, and we’re kind of there to give them, obviously, that spirit and that dream that they want to move forward with.

And when people start to achieve it, it brings it into John. Like with Kylie, she’s got like one hundred leads, she’s not even got back to on those. But she’s so busy. So that’s the next step down. And like so many others, but it’s really rewarding to see them doing something they actually love doing that they actually want to do and be in control of their own business in their life. And they’ll be telling them what to do, when to do it.

You know, it’s incredible. And that’s again, why we love so much working with you guys and other clients inside 7 figure visionary is because you guys care about your clients as well and get them results and that fuels your marketing and then you guys get better results. It’s really a win-win for everybody. The coaches who are just in it for money, they don’t seem to last long and that’s cool. They actually see the industry changing a little bit.

I think five years ago, it was way more prevalent for coaches to be having this initial success and remain successful without client results. And now, really, the market has shifted where I think buyers, consumers have gotten smarter and they really are looking at testimonials more so than ever before because of what happened about five years ago in the industry. So you guys are doing it right. You care about your clients, that you’re changing their lives dramatically, saving, you know, basically saving their lives for someone who lost their jobs because of covid and other things.

So super awesome that you guys. And in return for all your hard work and strategies implementation, your business is is skyrocketing. So super, super exciting stuff, my friends. Let’s see. We have a couple of comments on here. Good to see you, Good to see you guys here. And so, yeah, John and James, I want to thank you guys both for spending some time here with us today, sharing everything that’s working for you guys inside your business, like openly sharing to everything that you guys have experienced inside of the masterminds 7 figure visionary.

And so you guys are just incredible people. We love working with you. We know you’re busy. We know it’s late over there. And the three of us have our one v one call right now. So I want to make sure that we over that. That’s one of the things, again, that we coach inside of our mastermind is the hybrid model coaching model, one v one calls with group coaching, so it’s that good blend that everybody needs to get the best results.

I will finish by saying if you guys are interested in a free 20 minute strategy, call on how to land high ticket clients with not being for sale. Comment free call below. There’s nothing for sale on this call. It’s only 20 minutes long. We’ll give you as much value as possible. It’s our way for. Thank you. Thank you for tuning in. And it’s a way for you to get to know us a little bit and our strategies and our content.

So nothing for sale in that call, just comment, hashtag free call below. Even if you’re watching the replay, we’ll reach out to you guys, get you that free call. But Jon and James, thank you guys both so much, my friends, for your valuable time and insights. And any final parting words for folks out there? Yes, if you own the fence, they jump jump in with both feet, don’t dangle, just going for four feet forward, you won’t regret it.

I don’t think so. If you’ve got an urge and an incentive to change yourself and change other people’s lives and follow your dreams and follow. That’s what I’d say.

Yeah. Yeah, exactly what Jon said if things aren’t working out why you want to be in the coaching world or if you’re starting out, you need to change something. And I fully back what Dino does. Anything that I’m just like see you there. So I want to thank you as well. I don’t want to be in this position. If it wasn’t for yourself, I’m not sure, obviously, given the time put in the right content.

Thank you. Yeah. The whole team. Your team. Yeah. Everybody I’ve been shocked by.

So thank you for that. Thats Jon excited. Sorry. Everybody were excited. Sorry. I appreciate it greatly fellas.

I really do. That means a lot. Let’s do this. Be sure our team sees this because I know it means a ton to them as well and they are going to work super hard. So we really, really appreciate that. Yeah, I’m kind of like these guys said, if you want to join a goofy group of coaches, because we do have a ton of fun, we do work very hard and we do get results that check out 7 figure visionary.

You get your free call with nothing for sale comment, free call and then down below. And we’ll reach out to you guys, the fellas, we’re going to end this one so that the three of us can get to our one v one call and dive into it. So let’s do that. But thanks so much, guys, for tuning in. We will see you guys in the next video. Thank you.

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Transcription

We are live here. What’s going on, seven-figure visionary’s? Dino Gomez here, and I am sitting down with Jessie DaSilva and we are doing a client spotlight today. We are going to talk about how Jessie, a spiritual coach, did twenty-four thousand dollars plus four thousand dollars, I think is twenty four thousand dollars six hundred in the last time I was talking about that today, very excited to be sitting down with Jessie. We’re going to get into her story, how she’s learning clients, how she’s marketing herself, changes that she made so that she could have this incredible month, and all of the cool things.

So if you guys are joining us right now, let us know in the comments what city you guys are joining us from. We would love to know and as well to stick around for what’s going to be a crazy, jam-packed, amazing interview full of nuggets, tangible tactics, and strategies you guys can use inside of your coaching business. So, first and foremost, Jesse, thank you so much for joining me, my friend.

Yeah, of course. Thanks for having me. Yeah, absolutely. So, yeah, Jessie, you are inside our seven-figure visionary and our mastermind for online coaches and consultants. And so we’re going to dive into you just having this monstrance month right now.

And some of the things I’m really excited to talk about is one, I’m really excited to talk about how there’s kind of this perception in the coaching industry that in order to make a ton of money, that you have to be in the make money online space. That’s one of the things I’m excited to talk about as well as you do in the land clients right now. As well as all the tweaks you’ve made your marketing to have this monstrous month. But let’s start at the beginning, Jessie.

Why don’t you introduce yourself, tell us who you are, where you’re from, and then also what it is you do as an online coach?

Yeah, my name is Jessie DaSilva and I go by the tag line on Instagram is the Millennial Money, which and what I do is I help spiritual entrepreneurs scale to the five-figure and beyond point through a three-point formula based on the principles of magic. So literally what it takes to make a spell work and are align your intentions, embody them deeply and take inspired action every day. And that’s my formula. No matter what level people are at, it’s the same thing.

So that’s how I work with people and I work with them one on one in group programs. I also offer one-off greetings. So yeah. And I’ve been doing this for about a year and before that, I had spent about eight months as a job hunt coach. So that’s basically about me. Like you can read more about me have been in Forbes and Yahoo Finance.

But this is basically what I’m sticking with now is I definitely like the magical side of running a business. I love it.

I love it. Super unique positioning, and incredible branding. We’re going to talk about that in a second and the importance of that, because in a very crowded marketplace, we keep hearing of so many coaches now, almost all have the same tagline. They’re all doing the same thing. You really zeroed in on your messaging and a way to differentiate yourself. And so I want to talk a little bit more about that. But let’s do this, Jessie.

So you’ve been online coaching for I think you said about a year.

Tell us about your online coaching journey for a second. Like, why did you get into online coaching? How did you start out? What would your title, quote-unquote, when you started out? And take us through kind of that journey before we crossed paths.

Yeah. So it’ll be two years in July. So the first nine months I had originally started as a job hunt coach because that’s I had come up with my own system for networking your way to a dream job. So I’m like no one ever had to send cold emails. The people I worked with you would usually find their dream job, that their dream salary, like 60 percent of them got it within 30 days and then the rest of them would get it within 90 days.

So I had like my little thing going and I was very like kind of afraid of also showing like this which side to me, even though that’s what I was doing and all of my calls and then all of my coaching, like I was still very intuitive and I would still do card pulls. I sold readings to, but I kind of kept them separate. So eventually I put them together. So it was like manifest your dream job kind of thing.

And then, of course, covid hit and shut down the economy for a bit. And so I knew I actually got really excited because it was nine months into my business. I had made every mistake in the book and I had been working with a coach. And, you know, I learned so much from those nine months. And even though, like, I had barely made. Money, I saw such an opportunity and I was like, oh, my God, I’m going to shift into business coaching because people are going to get laid off.

They’re not going to be able to like work jobs. They need to know how to start online businesses. So that became my focus was how to help people start their businesses online. And so I was helping anybody who had service-based businesses, coaching businesses, spiritual businesses. I was working at that for a while. And then because it kind of became formulaic for me, I got bored. And what happened is that I started attracting a different type of client and all of a sudden no one was converting.

So here I was. I had this group of like fifteen hundred people in a Facebook group. I had three thousand followers on Instagram. So it’s not like I was starting from the beginning. But I was and I had had these months before where I’d had like 20, I had like a thirty thousand dollar sales month and I made like twelve thousand in cash one month, but it had all of a sudden just come to a screeching halt. And it was like I had a mass purge of all of my leads, my clients.

And it was a good thing because a lot of them, frankly, either weren’t taking my advice or they were stiffing me on payments. And the people I was attracting weren’t really in alignment with what I wanted to do. And so I was sitting here trying to figure out what is this next iteration of my business looks like? I had raised my prices. I started talking about things differently, but I still didn’t really have the confidence to go forward with a lot of what I was doing.

And then I met you and you really encouraged me to just let go after that. And I knew on some level that I had to, like, go full-on crazy with the stuff that I teach. Like, I had to go full into the magic and the intuition and all of that. But I guess small shreds of me were still thinking that I need to be credible. I need to look like somebody who is a business coach or a professional business coach.

Even though I was talking about intuition and manifestation and psychic gifts, even though I talked about those things, I was so afraid to put it at the center of my brand. And then you kind of gave me that push and including after like a launch that flopped. And that was kind of like the last one where I was like, OK, I had this moment. I was like, I know I’m supposed to be weird.

You know, I’m supposed to be weird and like, putting the weird stuff out there. Like, Dino keeps telling me to put the weird stuff out there. So I said, OK, fine, I’m going to do it. And I remember I like went to my altar and I just said I didn’t even go to it. I looked across the room at it almost like from a place of resentment. And I said to the universe, my guides, whoever.

And I said, fine, you want me to be weird, I’m going to be weird. OK, but like, if I’m going to be weird, you need to take care of me on the physical plane. So that means if I put something out there, the super fucking weird, I need you to pay me for it. OK, like you need to bring me the people who want this because I didn’t want to just be another white lady talking about manifestation online.

Like that’s not what I wanted to be. But I realized that I had my own way of looking at things. I had my own way of helping people shift things very quickly because that’s what I realized was, like a lot of people were meeting, was that so much of like the shadow work and the inner child stuff would take forever. It takes months for people to shift. And I was finding that when I worked with people and shared my knowledge, they would shift very quickly.

So I begrudgingly, I guess, decided to put out like a magic-based program and it took off. It was amazing. Like I’ve had more interest than I ever had in anything I have found. Every single one of my clients is a dream client. And it’s literally been the easiest money I ever made, because even those months where I did have, like, these big figures, I had to work so hard to reach those figures.

I had ten one on one clients and then I had, I think, like seventeen in a group program. Whereas now I made those figures with currently eight people in a program and two had been left over clients who had paid for a longer package. So really, if we’re talking about like money per head, it was we’re talking about like six people. I made the same money helping six people that I did, helping basically twenty-six. So that’s amazing.

I think so many of us there are so many takeaways here. Right.

First off, less work, more fulfillment, weird self, which I think everybody deserves to be their weird self should feel comfortable in their own skin. And it’s really. Funny, though, right? And then you went from twenty-six clients and then sat down to a basically about six making the exact same money been flow, having to do something that you want. It’s so interesting to me because the resistance comes from pretending to be somebody that we’re not. Right.

You know, it’s funny and everybody has those. I think it’s so interesting, Jesse, too, because that’s I think it’s a natural thought process. Like, I want to chat with you about this for everybody to hear as well. Everybody has a degree of kind of that self-reflection where they’re like, should I be behaving a certain way according to society, according to my industry, you know, how am I going to be perceived? Like, you know it, like it.

I’m not going to, like, flash through my head. Like, you know, if you have a Michael Jordan jersey hanging on the wall behind you, are you going to come off like a super bro? Like people are going to want to trust and hire you, that you know, that you can do well with coaching? Or are you going to seem too much like a pro? Like I had those thoughts, too, but I’m like, no, you know, that’s who I am.

I love Michael Jordan and I am who I am. And I think the right audience will come to get to know me and realize I’m not one particular anything. I’m in my own category. It’s so, so interesting, right, that you that I think again, I think we all have that moment where we’re like, can I be my true self? Can I be fine? Can I act like the person I am around my closest friends who are equally good?

And is there a market out there for that? So super interesting. So a couple of things I want to touch on here.

We’ll actually get into how you sign these clients. So I know for those listening in or watching the replay, are you guys stick around? I know you guys are excited to hear about this.

Let’s look at this for a second here. You had some excellent months in your business, but that required a lot of one-v-one clients, a lot of low ticket sales. And then the clients were refunded. They weren’t paying you. I know we spoke about that. They were in their hassles. You had some men chasing them down through contracts, maybe even legal issues. Kind of.

Oh, yeah. Chasing them down for payments constantly. Yeah. Yeah. And so that whole thing and takes away from your passion and your love and your joy of actually coaching and helping folks out. And then after that, you realized, OK, I want to make this shift then the business wasn’t going well for a while, which if you’re comfortable with it, I would love to talk about this because, to be honest, that is an entrepreneurial journey.

Like you do have ups and downs. It happens to absolutely everybody. It happens to Amazon as well, folks, for everybody listening in, and guess what? Amazon always crushes it in December, which means the other months don’t look as good. So the chart, is it always going like this? We want it to go up while it has its waves, but we’ll certainly we’ll have a dip for a bigger month again. So when things weren’t going well for a second, what was your thought process?

What were the emotions? What were your concerns and how are you managing that so that you could get yourself back on track? And the other thing, too, is I commend you so much for having those months where business wasn’t going well for a while, and then you still came across us and you were still willing to invest. You still believed in yourself. Can you walk us through that thought process and why you made those decisions there?

Yes. So I’ve always been, like, intuitively driven. And basically, I had to sit and say, like, OK, this massive clearing out is making space. And like, I like and I’m not going to sit here and pretend that I’m like meditating in the clouds and like, super chill over being broke and like not having clients and all of that. You know, I had moments where I was like sobbing over it, just like feeling like this is never going to happen.

I’m just lying to myself like I’m not meant to be a business owner. Like, it’s just I’m trying to make something happen that’s not going to happen.

And like, sitting there thinking like, you know, I’m a former lawyer and I had a high-paying legal job and I’m a former journalist. And so now it’s like, you know, I’m sitting there thinking like I’ve ruined all my job prospects because now I’m like this lady who was in Forbes talking about how she’s a psychic.

So I was like, well, there’s no like there’s no going back for me like I’m just fucked at this point. So I was saying, like, if there’s clearing space for something and I knew that, like I needed another kind of coach, I knew I needed something that was a little bit different than what I had been doing. So, you know, and I, I joke all the time when I talk about you now.

I said had everything working against him. He was a man and he wasn’t a psychic.

So I came to that. But it was exactly what I needed. Like and it was I’ve always been somebody who said that the time to invest is like when you have no money because you have no other way to fix it. Like you can’t see your own problems because you’re stuck in them. That’s just how it is. So I was in this place where I had known intuitively I needed to make a lot of shifts. So one of those being that I needed to leave D.C. and move back to Florida with my fiance.

So we were right. At least you and I started working together right before that happened. And so all my money was earmarked for move and making it. And that’s a big, expensive move. So I was thinking about that. But I also just knew I was like, there’s no like there’s no other answer here. Like, I’ve tried all of my intuitive coaches and not that they haven’t worked, but like I’m very strong with my intuition. This isn’t what I need help with anymore.

And so when we spoke, I just what really drove it home for me was that you saw me like you saw my potential. You got me you understood what I wanted to do. And like that just like that meant more to me than anything. Not that other people hadn’t seen me that way before. But you saw, like, the potential beyond that. And you were like, here’s exactly like what we would do to get you there. And I was like, this is what I’ve been missing.

This is like structure. This is accountability. Because if anybody who is into astrology is listening to this, like I’m a pisces sun moon and a Gemini rising. So I like structure. It’s not my thing. I’m all over the place. I love to, like, be very flowing and intuitive and not keep a schedule. And I’m late to everything, like, it’s just how I am. And so planning things ahead of time was really difficult for me.

And I realized that that lack of structure and that lack of concrete planning was part of what was holding me back. And so having somebody who was very grounded in that, I knew would balance out the intuitive part of me. Like if I just knew, like the practical steps, then I could make it make the rest of it happen as long as I put my own spin on it. So that was like how I came to that decision. I just knew, like, well, if I don’t invest, like, I’m just going to keep spinning my wheels and doing what I’ve been doing, which is not working.

So to me, I like I always tell people you have like when you’re broke, I don’t care what you do, you have to find it in your budget to make it happen.

I love that’s so, so powerful on so many different levels. People think it’s it’s they think it’s backward, but it’s actually spot on. It’s exactly what you have to do. It’s more reason to invest because you don’t have money. Things aren’t working for you the way that that you need to be. And oftentimes people think to themselves when I have money, then I’ll invest. But you won’t necessarily have that problem. Then you first have to get addressed the problem so that you have the money.

So it’s this whole backward thing. Right. What’s so incredible that you said there, Jessie had this move coming up and you’re still like, nope, I have to invest. And I think it’s so interesting to hear because this is actually the first time we’re hearing it from your perspective, why you decided to invest. I think it’s interesting that you chose you to know, you’d worked with other intuitive coaches and they helped you in their own respective rights.

But you’re like, I need a completely different coach with a different set of skill sets that I find very, very interesting in the sense that I think oftentimes people think that if they go to somebody that’s most like them, that understands them or speaks their language, that it will help them more. And that certainly can be true. But sometimes it’s the complete opposite. Did you like maybe you can tell us a little bit more about that? It was mostly you said the structure or was it.

Because, again, I haven’t I wouldn’t know I don’t know how intuitive coaches coach. I only know the way that we do things. I’m really curious, like, how are those different? How has the experience been different? I guess if I can ask that here.

So they really helped with my mindset and they really helped me like, discover my own magic, like, so they helped me see, like, you know, it’s possible to run things from a place of wanting to feel good and happy and like healing all these kind of wounds, money, a mindset like money, trauma, childhood trauma, all of that stuff. Like they helped me with all of this stuff that was helping that was preventing me from showing up in my business.

But even if they had, like, practical strategy, like I wasn’t necessarily learning all of that, like what happened is that, you know, these are coaches who have like big followings and like, I think. I think basically like they don’t even realize the strategies that they’ve put in place in order to teach them as they do it so naturally, as it comes to them so naturally that it’s not a science that they can replicate or that anybody can, like, learn.

Step one, step two, step three. And not that that’s how we do things. Like instead I feel like what I’ve been given is almost like like the visual I’m getting is almost a buffet and it’s like I get my plate out of all these different methods, whereas before it was kind of just like turning me back into me, which if I have bad habits, that’s kind of blocking some of it. Right. So it’s like even things where like I just really try to I’m more cognizant, like in the structural aspect of things like if like we’ve even watched through, like, OK, like how many people and what’s the messaging and how are we going to reach them versus like, you know, let’s like meditate and get in touch with people’s hearts and like call them in that way, which is super important.

But I feel like you need both. And I had so much in this other field of it that I really needed to balance it out with tried and true strategies that not only I could use and experiment with, but that I could teach people as well. Because I do believe you need both. It’s kind of like yin and yang. You need like all you need to be, like, intuitively driven, but you also need to know what strategies are out there so that you can apply them to your intuitive business if that’s what you’re doing.

Gotcha.

Gotcha. And that makes and that makes complete sense. The yin and yang aspect and in branching out. And it’s also I also always think it’s kind of fun from a perspective of you meet a whole different group of people that are doing. Oh, yeah. Doing and speaking different things, which is kind of fun.

And so if you guys are just tuning in here, we are talking with Jessie DeSilva about how she’s had it’s actually twenty-four thousand dollars plus a month as a spiritual business coach who works in the field of magic. And so this is really cool because I haven’t we haven’t worked with somebody who works with magic and spells. And so this is different. And one of the things just to summarize, if you guys are coming in late now, we’ve really been talking about how important it is for you to own your unique brand and who you are and to be weird, be different, be loud is you know, as soon as you start copying another coach.

Right. You are basically saying to yourself, to the universe, to the market, hey, I’m nothing special. I’m going to copy somebody elsewhere really we are. We’re all unique in our own ways. You got to be on it. You’ve got to be loud about it. And so I suggest you put yourself in the spot where you’re like, OK, used to be a corporate lawyer. Now I’m doing magic and stuff like that. As a business coach.

Obviously, I can’t go back to the corporate lawyer space. I’m branded this way now and then. You know, we spoke about how you were caught up, kind of like, do I need to come off as a certain degree of special? And then you broke out the weird, like, I’m going to be myself. I’m going to teach business the way it’s going to involve magic and spells and the law of attraction and inner work and a bunch of things.

And so let’s talk about how we also spoke on how you went from twenty-seven clients down to six, making the same amount of money, working less, more and flow. Let’s talk about how you got clients here in a roundabout way. So what was the like marketing strategy for you? I mean, first and foremost, it was first, we need to brand you as unique and different so that people can latch on it and decide that they really like your essence.

What was the campaign that we helped to roll out that’s allowed you to enroll these clients currently?

So initially, what I what we did is I was on a call with one of your coaches, Danielle, and she had helped me see, like, where am I missing the mark between my branding and, like, how I show up. And so what she helped me realize is that everything I talked about, which was joy, passion, fun, magic, manifestation, glitter, sparkles like all of this stuff where it’s like very like magical and whimsical and fun.

She was like she looked at my website and she was like, do any of these look fun to you?

Any of these photos? Does any of this language sound fun to you? Like, do you want to hang out with you? And I was like, oh, my God, you’re right. Like, this is also serious. I had been so focused on trying to not become another manifestation coach that I became just another launch expert, just another business coach. So it was it was truly that.

It’s like how they say when you try to reach everyone, you reach No one. And so it had kind of like that’s the effect that it wound up having. I was trying so hard to just, like, give the world what I thought I wanted rather than what I wanted to. And just putting it out there, and that requires a different level of vulnerability, right, to be like I love this stuff and I don’t care if you don’t like it because the right people are going to show up.

And what’s funny was that, like, the first time I tried to, like, launch, like working with you in applying the methods, I was applying it to the wrong thing, like I was trying to launch a launch program and I had more attention, more clicks than I ever had. If I had, like on one day I had, which this doesn’t sound like a lot, but it is for me, it was like twenty-five people live on one of my workshops and like participating and commenting.

And it was really active. And I had like 50 people clicking on my link and not a single person bought it. And I really genuinely attribute that to the fact that I was just basically hawking another business program that was just kind of like copy and paste. And I know my strategies work for people, but and even though there was magic involved in it, it wasn’t the center of the messaging. So I wasn’t talking about, like, how to let your intuition guide your business.

And I realized when I looked like Danielle helped me realize that when I looked at it objectively, it did not look like who I wanted to be or who I was like. So the first thing I did was I manifested a photoshoot. And so I literally just bought I bought two really over-the-top glitter-like sequined jumpsuits. This one has these massive poofy sleeves like it is ridiculous. And so the first thing I did was go out and then I bought a gold wrap dress.

So like, I went all out, I was like, I got to be like the fairy godmother. And I live in Tallahassee, Florida. So, like, nobody’s wearing this. Like, let me like, this is not New York City. Like, no one is wearing these things. And I found a photographer who got me and got my brand and we went out. We took all these photos and they were fun. It was like me twirling me laughing, all of this stuff, and that just the photos alone made such a huge shift.

Like all of a sudden people were responding to things I was posting because, you know, it’s kind of like that when Harry Met Sally moment where it’s like, I’ll have what she’s having, you know, it’s like she’s clearly having fun in her business. I want to have fun in my business as well. And so we shifted the messaging there, too. Then I realized, OK, I was so worried on not becoming another manifestation coach that I became another business coach, like boring business coach.

So I said, OK, I have that chat with my guides. And I said, all right, I’m going to like, do the weird thing, so you best take care of me. And then I did. So now I became less focused on, like, regurgitating copy and regurgitating, like, everything that you had shown me to do, like during a campaign. And I became more analytical in the sense that, like looking at the prompts being like, OK, what was the point of this?

Like, you know, who’s like what’s the scene behind this post? What is it meant to do? OK, now I’m going to write it my way. And so I looked at it more from a concept-based place. The other thing was that, you know, I just kind of took my own ego out of the situation. So when I like, for example, like I was doing my own sales page, writing my own sales copy, and I’m a good writer, like I was a journalist by trade for years.

And so I said, OK, I’m just going to like to open a channel. And when I say this, that sounds crazy, but it’s like we all it is an intuitive inspiration. Right. That’s it. So I decided, OK, I’m just going to sit down and I’m going to free. Right. And just let it come out and see what happens. Like I’m just going to write. Right. Right. And then what I did is I would go back and read it aloud and see like and if I was getting hyped while I was reading it, I knew I was on track.

And whenever I felt stuck, I stopped. I was like, alright, I’m getting stuck. Let me take a break. Let me do some fun things. Let me disconnect for the weekend or whatever it is. And so in that way, like, I was able to basically like continue to follow my intuition, which is within the framework of this structure, unprovided. And so like of course it looks like things like, OK, we want to talk to like this kind of person about what they’re struggling with and what they could have.

And so it would be easy for me to just kind of regurgitate, like your copy or somebody else’s copy to be like you feel stuck in your business and like you want to be making this kind of money. And I just realized that, like, my ideal client, like, cared about a lot more than that. And they just wanted to be having fun. Like, so many programs are kind of stuffy. Not everyone’s a nerd like me, like who wants to, like, know the ins and outs, right?

Yeah, not everybody wants to feel like like like the nerdy things. So what could I teach that would be fun? And how can I make embodiments fun? How can I make magic fun? And so that’s just how I approached. It was like rather than really like trying to press into people’s pain points around, like money and business, I pressed into the pain point of like, it doesn’t have to be hard like it can be fun and you can, like, have friends doing this and you can enjoy showing up to these calls.

And like you can like this can be something that you look forward to. And so I guess that that’s really what it is, is that I like I just started analyzing things for like what is the what’s the goal of this strategy? And then how do I apply it to the unique person that I’m speaking to? I love that.

I love that. And that’s so what you said. They’re so huge on so many different levels because we all look for those shortcuts. I just want a copy and paste solution no matter what coaching program you join. Let me just directly copy, step by step what they’re doing. And I don’t you don’t want to copy. You want to model as you articulated there. You want to model what you’re doing because again, you don’t want to become a clone of your coach or essentially then you and your coach are then competing because you look and sound the exact same.

But it’s more model, the strategy, the framework, and then inject your own personality into it and be your weird own unique self like all day long. Yeah. The market is so crowded and it’s like robotic at this point.

It’s it really is. And this thing that I realized because I genuinely was like when I look back now, I wouldn’t have recognized it as fear at the time. I would have been like, oh, no, I’ve already thought about that. I don’t like it. Like, I would have liked a good reason for you if you would ask me back then. But the thing that you just like like you just kind of was like, no, like you should be like that.

That’s weird and interesting. And people will like it like and it’s funny because when I ran this campaign this time, I didn’t have those figures of people tuning into my workshops or clicking on my emails, not not to the same extent.

So like, I didn’t have twenty-five people show up to my workshop live. I had eight was like my highest number at one point eight people.

But those eight people were so engaged and almost every single one of them booked a call with me. And I would rather have that. I would rather have eight super engaged people who book calls than have twenty-five who don’t do anything yet.

And let’s talk about that for a second because that is the power of high ticket. Right. High ticket and alignment and which I think is so huge, especially for this audience tuning in for everybody who’s under ten thousand dollars a month. Under twenty thousand dollars a month. Right. Is oftentimes we because I made this mistake as well. I looked at and took a program from a very well-known marketer who has an audience of one hundred thousand people in the system.

The methodology they were teaching is to sell a low-ticket course to your hundreds of thousands of followers, which they have. And I did not. And most other coaches, new coaches don’t. So that absolutely works for them because they have the following, the brand, the cloud. But to sell low to get out of the gate, you need a bigger audience mathematically for the numbers to make sense. If you’re selling five hundred dollars 1v1 program or course you’re trying to get 10k a month, you need twenty customers every single month to get the 10k a month.

That’s a big portion of your audience versus with high ticket. As you said, you don’t have to have all the big numbers. You can have eight people show up to your workshop or to your webinar or to your event or whatever it is you’re running and they’re all qualified. You can have a monstrous twenty-four thousand dollar month. And so I appreciate you sharing that just because that’s so huge. And I think that’s so interesting. Less people, better-qualified people, a change in marketing and branding.

And so this is awesome. So to get your clients, you ran a workshop and clients attended the workshop, there was a call to action, which was a call with you. And then they hop on and booked a call with you and enrolled. So our folks ask you this. So what was the energy like? Because and again, you had a launch that or marketing campaign that didn’t go well at first. You hadn’t figured out your branding quite yet, and you had one that just absolutely crushed it after the adjustments were made and Step stepped into who you wanted to be, you need.

What was the energy like that was different, and what did you see? And feel. Between the two, was it anything you can share on that for sure? Yeah, the first time I was definitely in, like, Desperado Energy, so I was like, super desperate and like feeling like this has to work. This has to work because if it doesn’t work, I’m fucked. Like, that’s how I kept thinking. And then it didn’t work, of course.

And then, like, I was slightly fucked for it. But then I got unfucked. So it’s like, fine, you know. But the difference the big difference was that, as I remember at the end of that launch, I sent you all these voice memos where I was just like weird vomiting. And I was like, Dino, I got to quit. I’m going to get a job like, this isn’t working. I can’t do this anymore.

Like it was at that point. And you were like, one more month, just give me one more month. It’s going to be OK. Like we’re going to fix it like you’re going to be fine. And it was even just like that one month like things just began to shift because I had the support of the community and like and like I’m not even close to everybody in the community, but I had like my one or two, like, friends in that group that I really loved.

And then I had you constantly responding to my anxiety-ridden voice memos.

So I just learned to, like, start trusting. I was like, you know, and I actually did try to get a job and I got it. And I was fired in a week.

So I was like, I love this the way that I was. I was dying.

Laughing Yeah. I’ve I it’s so funny. Like, I’ve been fired, I think more than anybody I’ve ever met and not even it’s rarely for bad reasons. It’s just like I think it’s just my personality. I’m just like very tell it like it is. But this one anyway. So I just took that as a sign. I was like, all right, this was the job I was going to be excited about to do on the side. If that’s not going to work, then I’m just going to, like, listen to and give him this one more month.

And I was afraid to launch again. I was afraid to do this campaign. I think I pushed it back twice. And you were just kind of like, we got this like it’s going to be OK and we’re going to troubleshoot it the whole time and we’re going to like change a few things and whatever. You got it. And so when I finally did like it, first of all, as I landed, I did have a successful, like, mini-program that I did before then.

So, like, I started feeling better where I was like, OK. And it was almost like I dipped my toe in the water. It was literally like and I’d done it before. But this was like me, like going full. Well, I did. It was like a full moon spell circle workshop situation. And then I sort of pitched them on the big program. And what happened is that nobody bought into the program, but somebody signed me, signed, signed up for one on one.

And I was like, OK, things are shifting Dino is right! Like, I’m just going to keep rolling with it. And so I just had to bite the bullet and try again. And when I did try this time, because I’d already lived through that big fear of it not working, I was like, well, if it doesn’t work, it just means we’re going to fix it and try something else. Like it’s going to be OK.

It doesn’t have to work out this way because I’m in I’m feeling more chill about things like I just had to like, I guess like the kind of just chill out really and just like learning to like, have fun with the process. So the big difference, too, is that the first program, like I wasn’t having any fun, I was teaching stuff that I already knew that was kind of basic. You know, it was like creating I think the workshop I had done them was creating magnetic group programs.

And I was going about it the business routeway, which I do teach people how to do.

But this one, I did a workshop, it was three parts and it was based on my three-part formula. Align your intentions and them deeply and take inspired action every day. And it was all based on like manifestation. I said this is how you can manifest anything in your life, but especially through your business. And I used examples and I didn’t overteach, which I always tend to do. So I was able to give people enough info that they were intrigued so that they wanted to like look at stuff.

And the funny thing, too, is I think more things went wrong with that launch, with my second launch than went wrong the first time. But because I was in because I was enjoying the process so much more, I was enjoying the copy, I was writing, I was enjoying what I was teaching. I just didn’t panic as much like there is a point. There were at least two that like two things messed up. One of them was that what was the first one?

My sales page wasn’t up for like a week because I was still writing. I was writing, writing, writing, writing.

So I’m sitting there like, know, just the sales page where people go to work, where they go by.

I was like, I got pay links. I was like, if somebody wants like, they can still pay like I got the links, it’s fine. So I was like, still write. My sales page, and then it only went up, I think it went up on the last day of the workshop is when it went up and I was like just in the space of like, it’s fine because the sales pages are so good, people are going to love it.

Like, I’m not worried about it. And like that clearly didn’t hold anybody back because people like we’re still booking calls with me. And then the other thing is that, like, they had booked calls and I was like, oh, well, technically, like they might not be able to be there on day one of the programs. And you were like, well, who cares? Right. Like, just record it and it’s fine. And I was like, yeah, that’s true.

And so I wasn’t as panicked about the deadline to enroll because I was like, really this. Like, people would be fine if they start within the first couple of weeks. So who cares? Like it’ll be OK. And so I just kind of like let go of that pressure. And then the other aspect of it, like at the very end of my launch, like I knew I was supposed to like, like push really hard and like send like two emails a day or like an email a day for like a long weekend basically.

And I got back I’d gotten back from a trip and I was like, I’m so exhausted. Like, I can’t even look at social media. I can’t even look at my phone like, no, I can’t do it. So it’s like in the last few days of a launch, I just totally unplugged, which I would have never done the first time because I was so focused on making it happen. Whereas this one I was like, who was supposed to be the last three days of your launch?

And I was like, fuck it, I’ll just push the launch back. Like, who cares?

Like, I’ve already got I’m doing rolling admissions anyway. So I did that and then I just got an email and I was surprised to like three more days.

And all I got I remember just we were on a mastermind team called. Right. And you’re like every you asked me a question. I won’t go through it here, say because I’m not sure if we should go through it here. But you asked me this question and you’re like, what do I do in X, Y, Z scenario where, you know, like somebody wants to join, but technically the cart is not open and this and that.

And I was just like, I gave you this one answer. And you’re like, oh, well, that’s easy. Yeah.

This is from you like two hours later, like two more clients on board or something. Yeah. The main thing I want to share with everybody about this, everybody rants and raves in perfect action. It is one hundred percent true. But enjoying what you’re doing is so, so crucial. And here’s just exactly why I just explained here. Like, it takes away the pressure. If you make a mistake, you’re comfortable enough to laugh it off and have fun with it, which then people enjoy it more because I don’t know, at least it’s not my personality type.

But I, I don’t think anybody wants to have to be a perfectionist or be held to those standards. At least we’re all imperfect. And so, you know, it’s OK to mess up and have things not ready and be like, yep, the sales pages are done making imperfect action as long as you the main thing, guys, guys to take away listening in. And then we’re going to happen to some questions here is you just have to own you have to own your value yourself and lead by example.

So when things aren’t perfect, just say, yep, I take imperfect action. It’s not all set quite yet and and and just own that. And then the other thing I’m a big proponent of though is being super honest and forthcoming with folks. So like when we’ve launched our programs and they’re not even done yet. Right. I will. Those are people that are interested. I’m interested in the program. I want to join. And so I just we’re very straightforward with them.

Awesome. It’s going to be a six-month program. We’ve only recorded the first month’s worth of content or we only have two videos recorded so far. It’ll become. We just tell them what it is and roll with it. And people are normally really excited about that. They like new and imperfect and those things. And so I think oftentimes we build up. It needs to be just everything firing. Absolutely.

Yeah. And I’ve actually had that like with this program, as I’ve been like trying to build the course, like the training that goes along with that. So it’s like we’ve still had calls and we’ve had a guest call-in like support calls and all that. That’s great.

And I’m like, guys bear with me. Like it’s almost done. It’ll like you’ll have it soon. You’ll have it soon. And so it’s like, you know, I just ask them to be patient with me and just like it’ll be OK like it’s going to turn outright. Like it’s fine. And like I think people appreciate that because they see that like, OK, I don’t have to be serious in my business either. I don’t have to be perfect.

I always say it’s like a range. Right. It’s like I say that it’s not just typed A, type B, it goes from like like it goes all the way from like A plus A-plus to like B minus. Right. So I say that I’m like a type B plus like I’m mostly laid back, but I am a little neurotic and a bit of a perfectionist. So it’s like I’m still that. I’ve got that. Plus I would say you’re like an A-minus.

You’re like, you’re like a type, but you’re. So, like you’re organized, you’re on top of everything, but, you know, you really laugh it off.

Well, it’s so important to have fun in business and to enjoy the people you work with and what you’re doing. And coincidentally, when you’re in that energy and that have that flow and that mentality, that’s when amazing things happen and. Right. Because you’re in that energy, you’re going to attract people who are also in that energy, which are not going to be the clients that cause issues, complain back to all the things because they’re also in that state of abundance and happiness and all the things.

And so I’m going to do a couple of questions here on my mobile phone. Let’s see a question that comes is comes through is Caroline asks, Do you think a spiritual coach can only launch a program if it focuses on the financial growth of their clients? What is your perspective about it?

So if I’m understanding the question, it sounds like, you know, can you be a spiritual coach? Will Mavis’s on money? So, I mean, I think so. Like, I don’t think it matters like what you teach as long as you’re enjoying what you teach. So, you know, I’ve seen people like just totally do money mindset, you know, and that’s what they do. And there’s a lot of spiritual components to that. So I think that’s fine.

I don’t think that’s strange at all. Yeah, yeah.

And I will chime in and agree your niche does it. It does not matter as long as it’s something that you love, you understand well or you know well enough to teach somebody else about it. You don’t have to be the world’s best to make that clear. Nobody starts off as the world’s best. You just have to know enough, know more than the person you’re actually targeting to teach it to. And yeah, you don’t have to.

In a spiritual space, a ton of spiritual coaches, crush it, and relationship coaches and law of attraction coaches, it doesn’t have to be tied back to money whatsoever. So, yeah, we see a lot of interesting niches out there as well, a lot of clients in different niches and yet does not have to be tied back to money. So great. Great question, Caroline. And Yepp does not have to be tied back to money. If that’s something you want it to be kind of overlap with.

You can lend a couple of things. But yeah, it doesn’t have to be tied back to it. Jessie, we’ve always been going an hour now. I didn’t realize how fast time is going by. It’s so easy for me to chat with you, my friend. Let’s see if we will. I guess we’ve got to wrap this one up because almost an hour long. But I just want to say, first and foremost, congrats on an amazing twenty-four thousand dollars this month so far.

I titled this, you know how Jessie did twenty thousand dollars. And then we hopped on together and you’re like, oh, by the way, another client. And so. Yep. So incredible, my friend. Congratulations. Thank you so much for sharing with us all the different things from your perspective. What’s working for you, the shifts you’ve made so many takeaways here, Jesse. How do we get in touch with you? People want to.

Yeah. All the cool things you do. How how do we get in touch with you?

I have a free Facebook group called Five Figure Launch Queens. I’m also on Instagram at J_Dasilva and then, yeah, you can find me, find me on all the spots like my Facebook profile is open. So if you just like search, I’m doing a kissy face, I’m wearing my sequin jumpsuit with the movie sleeves so you can’t miss me. And then of course, like my website, which is JessicadaSilva.Com.

Awesome, awesome. And guys, we will have notes for you, or we’ll drop off some links in the comments section online and otherwise. If you’re listening to this as like a podcast, Jessica, at the end deSilva, the way it sounds, .com For her website. JessicadaSilva.Com. But yeah. Jessie, thanks so much, my friend, for for a lot of things going for your time for hopping down here, sharing everything, and for working with us with your back against the wall and in your amazing, unique self and just and demonstrating as a leader that you can be who you want to be and do amazing things.

And so appreciate you greatly, my friend. I guess that’s it for this call. Again, if you want to get in touch with Jessie will have some links beneath this video. Also, if you guys want are interested in a free 20-minute connection, call with nothing for sale. We have nothing for sale on this call. But if you guys want to learn, how about a connection call a client attraction strategy, call nothing for sale.

Just comment below attraction. One of our team members will reach out. We’ll hook you up with a free twenty-minute call. There’s nothing for sale on that. Jessie, thanks again, my friend. And guys, we will chat with you all very soon. Thanks.

 

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