Dino Gomez

The Secrets of Coaching Podcast

Professional or Authentic?

Professional or Authentic?

Written By Dino Gomez

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Transcription

Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1.

In today’s episode, we’re going to be talking about whether you should be cursing in your marketing and online and how you should dress, how you should look if you need to be professional, how authentic you should be. All of these things, these are questions that we receive sometimes from our clients is like, hey, how do I find my voice? How do I find my brand?

Who do I need to be?

So let’s dive into this, guys. Should you be cursing? Should there be should you be wearing normal clothes? Do you have to have makeup on? All of these different questions, right? Where do we draw the line online? I kind of like that one there. Draw the line online in terms of being professional versus authentic. Real quickly, guys, it is Sunday over here. I’m batch recording some of these episodes. It’s been an amazing day so far. I slept in a little bit, which for me, that means sleeping until about eight, got up, jogged down to the beach with Kona. We ran on the sand for about an hour, came home, showered, made her breakfast, and then I took back off with my laptop, found a coffee shop by the beach and wrote some more emails because that was something that we need to do is have some more new emails and new content. So I got those done. Been very productive. They did some podcast episodes, did some video recording. I was just in the mood today to work on a weekend, and it’s been awesome. I hope you guys are having an awesome day as well.

How professional do you need to be? Do you need to wear a suit? Do you need to have a professional background? Do you need to have all the fancy video and audio equipment and all of the different things? Here is what we always share with our clients, and we have so many case studies on this. The worst thing that you can do in your marketing and for your branding is to copy someone else that is a competitor. All right, so this often happens online, right? We see somebody who’s doing super well, and we go, oh, okay. I’m going to copy absolutely everything that they’re doing, including their persona, how they show up. They wear a suit. I’m wearing a suit. They have this in the background. I’m going to have my background look the same for my videos. They curse. I’m going to curse. They don’t curse. I’m not going to curse. They have makeup on and they always look done up. I’m going to have makeup on and always look done up. So again, we oftentimes I think that that’s the secret to success. And there’s a difference between modeling and copying. Okay? And so I’ll go through these two differences here.

The worst thing you can do is copy somebody’s branding and their persona, how they present themselves. Here is why, especially you do not want to copy them if they are a larger competitor, that is the worst thing you can do. And here’s why. It’s because they are already in front of you. All right? They’re already much bigger than you. They already have a much bigger audience, right? They already have more experience. They already have more systems and things put in place. So if you literally copy them, start talking like them, start dressing like them, have the same background in your video, start covering the same topics as them. If you do all of that, you are literally making it impossible for the marketplace to choose you over them. Because now you are just a clone of them. But guess what? They are bigger. They probably have more testimonials. They probably have more clients, a bigger team. They have more resources. You’re just a watered down version of them now. So you are literally putting yourself at a disadvantage by copying them. Now, with that said, you can go ahead and model things that they are doing.

Oh, my gosh, I noticed that they are doing a lot of TikTok videos and driving a lot of traffic with TikTok. Maybe I need to get on TikTok as well and use that as a platform. That’s modeling. But the ticktock account that you create and the content and the things that you do there should be authentic to you, right? You’re presenting yourself differently. You’re covering different topics. You have a different stories and opinions and things that you’re sharing and a different offer than them. All of those things. But you’re modeling the fact that, hey, this platform is working for them or this thing is working for them. All right? That’s the difference between copying and modeling. You never want to copy, especially a bigger competition, because your biggest advantage is the fact that you are you, are you. And as long as you remain true to yourself and who you are with your own voice, your own style, your own way of dressing, your own stories, your own messaging, your own branding and all those things, then people can see how your marketplace can see how you are different than a larger competition. And when you become relatable to a segment of that audience, they are going to choose you over the larger competition.

They’re going to say, hey, I just like the stories this person tells. I like their voice. I like how they explain this concept here. I feel closer to them than the bigger competition. So that’s how you be bigger competition, the authentically yourself. And so there’s no right or wrong. All right? Do I need to be professional? I’m a business coach. I always be in a suit. Guys, I wear t-shirts, and I joke around a lot, and I have fun in my business, and we’re very successful. And our clients that come to work with us, they like that feel, that vibe that we give out. Right. And there’s others in the marketplace who are very professional and have wear suits and do things like that, and they’re going to attract their perfect clients to them who also like that whole professional persona and so forth. Right. Again, you want to be authentically yourself, because again, when you are authentically yourself, whether that’s cursing professional, unprofessional, done up, looking good, or dressed down and looking casual, whatever it is now, nobody can copy you because it’s impossible. They can be a watered down version of trying to copy you and emulate you, but they will never be you.

And so now you’re giving yourself that advantage there. And so the answer to that is always be authentically yourself. There’s no right or wrong. What’s cool is the day and age that we live in. You don’t have to. Your only option is not to put on a professional persona. And there’s so many different examples of this. The example I’ll give you guys really quickly, one of my favorite motivational speakers is Eric Thomas. He’s now the third highest motivational speaker in the world. Tony Robbins is number one. Eric Thomas is number three. And Eric Thomas came up very quickly in the industry. He started on doing YouTube videos in his basement with, I think, just his phone. And it wasn’t, like, perfect lighting. It wasn’t, like, video editing done to it. It wasn’t this whole production. And at that point in time, Tony Robbins had the team and the brand and the production and all the things. So how did Eric Thomas come out of nowhere and create this massive movement and brand and fan base himself and grow to becoming the third highest paid motivational speaker in the world? How did he do that so quickly?

He was just authentically himself. He’s from the inner city. So he talks like he’s from the inner city. He’s not trying to be a version of Tony Robbins. He has his own stories, his own metaphors, his own life examples, his own way of motivating you. He screams and waves his arms, and he wears jeans and a T shirt, and he has his own brand that’s very different than the Tony Robbins brand. And for that reason, there is a segment of the marketplace, a large segment that’s like.

Hey, you know what?

I really like this Eric Thomas guy. I like his message. I want to continue to follow him. Right. And so he built his own following and his own fan base based on just being himself and his own way of motivating you in a different manner in style and light than Tony Robbins. And so that’s a perfect example. Gary Vaynerchuk is another perfect example. He’s out there with baggy jeans and a T shirt and always cursing and all these things. His company is now valued at a billion dollars. I just heard he could literally sell his marketing agency for a billion dollars and so he did that wearing a t-shirt and baggy jeans and doing the complete opposite of what a business consultant might have been had to do 30 years ago to come across as professional in a corporate environment. So that’s where the marketplace is now. You can be authentic yourself. It is appreciated and so people are looking for that real. So in case you were wondering who you should be, what is my voice? Just be you. Just be you. I hope that’s helpful. My friends will chat with you soon.

Hey Dino, Gomez here and if you enjoyed this, so be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode. Guys, we will see you in the next one. Bye.

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3 Simple sales tips I practice

3 Simple sales tips I practice

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

>> BOOK A FREE CALL NOW <<
Transcription

Hey guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in three, two, one.

In today’s episode, we’re going to run through three sales tips that will instantly help you close at a higher percentage.

Short, sweet, direct to the point. Awesome stuff that can make a massive difference in how you perform and how you connect with your prospects. All right, guys, three sales tips that can instantly help you close at a higher percentage. Now, sales is one of the most interesting things there is because it’s an interaction between two people. So the variables are massive.

So as soon as you hear somebody say I will give you our sales script, red flag alert because there are frameworks. Absolutely, I agree in sales frameworks, we teach a framework to our clients that takes them from being very nervous, very afraid of sales and having a kind of a path to go down and to keep them on track. But going word for word does not work when you’re talking to another human being because otherwise you’re going to sound like a robot.

They’re going to have different questions, different expressions, different things will pop up. And there’s no script that can account for the actions or questions or speech of another individual. But there are frameworks. I agree with that. But let me go over a couple of little tips that will instantly help you tip number one.

All right the first 5 seconds of a sales call are the most crucial. All right, I’ll say those again, the first 5 seconds. All right what do I do in the first 5 seconds?

This is what you do you use the prospect’s first name. All right and you make sure you’re smiling when you use their first name and you say their first name like you are like you were just bumped into your best friend or an old acquaintance who you really like that you have not seen in ten years. Mike, Sherry, Theresa, Sharice haven’t seen you in so long.

How are you doing? All right. It needs to be like that. Oh, my gosh. I’m so excited to see you.

It has to be like that for several reasons. One everybody’s favorite word in the English dictionary, whether they know it or not, is their first name. There’s no other word that will have a bigger, that you will have a stronger emotional reaction to then your own first name. And that’s just because for your whole life, you’ve been called by your first name. And generally speaking, when somebody says your name, it’s a good thing they know you.

And so there’s a no like trust there. So make sure you use the person’s first name right away for 5 seconds. And it has to be in the first 5 seconds, because whether it doesn’t matter who this person is, they can be Gandhi. They’re going to have an immediate first impression of you. Right.

And they’re immediately going to think to themselves, oh, God, this is going to be a high pressure sales call, or this is going to be very uncomfortable or, wow, we’re sitting down I feel like I’m sitting down having a conversation with a friend, and so I’m going to be open minded here. That’s what we want. It’s just to put them at ease. There’s no gimmick or tactic. Besides, hey, the way we teach sales, right?

The way I approach sales is that we never go into a call wanting to close the prospect because we don’t know who they are. They could be crazy. Who here has had a crazy client you’re like. And I do not want to work with them any longer. Okay.

We have fired clients. Absolutely. Because they’re just not a fit for us. After all, there’s been difficult clients before where we wish we wouldn’t have signed them on board like, you don’t want that. I’ve experienced that before.

So we do not go into the call, right? Saying, hey, I want to for sure close that that’s not the right mindset. If you have that mindset, you will put so much pressure on yourself, you will actually most likely be more likely to lose the sale than to gain the sale. All right. So the mentality is let me hop on a call with this person.

Let me see if I like them. Let me see what their problems are. So I can see if I can genuinely help them. And if I like them and I’m confident I can help them and they’re interested, I’m going to go ahead and offer to them my coaching or consulting or agency package to see if they would like, help with the problem that they have. All right.

That’s the mindset to come from. So use their first name like you’re running into an old friend so that they are able to then you’re able to have a casual conversation with them. And by putting them at ease, what that opens up is the opportunity for the two of you to really understand each other better so that both parties, not just you. So both parties can then make the ultimate best decision. That’s right for them.

You can decide. Yeah. I think I would like working with this person. This would be a great client. They can decide.

Yeah. This is absolutely somebody I want to work with as my coach or mentor. All right. Without any preconceived notions on what is happening transactionally.

Okay so first name in the first 5 seconds. Also, you want to smile. All right. And then, of course, you want to ask questions.

But before you start asking questions, I made this mistake before, as I was learning sales and practicing and stuff, I’d hop on a sales call hey, it’s good to see you. Nice to meet you and stuff. Tell me about your business. Tell me about this. And I immediately just dive into asking them 100 questions, right?

Without telling them why this is so interesting to me. But people need to know why you’re doing something. All right? And so once you have the opening, you say their first name, you make some small talk. You need to be in control of the flow of the conversation.

Okay, so after the small talk, there will be a point in time where you say, okay, Mikayla, let me tell you how these calls normally work. Does that sound good? And she’s going to say, yeah. Okay. So I’m going to ask you a bunch of questions.

Main goal is just to really understand your business. I don’t know if we can help you or not yet, but I’m going to ask you these questions just so I can understand what we’re looking at, what we’re dealing with, and that will give me the information to understand if we are the right fit to potentially help you with that. If you indeed would want help solving those particular problems. Does that sound good? Right?

That way they know the questions are coming. It’s not an awkward transition from hello to getting bashed with 100 questions. Now they understand. Okay this person’s asking me a bunch of questions so they can understand me, understand my business, understand my relationship, understand my health, and from there, then they can determine what is the right solution for me.

So now they understand what’s happening, right? It’s like when you go into a doctor’s office, wouldn’t it be scary to go into a doctor’s office and you sit down because you have the flu or something like that or whatever it is you’re bleeding from your knee. They just go here’s your prescription or we’re going into surgery. They don’t ask you a question. They just, hey, we’re immediately doing this.

That would be really freaky, right? But instead you go in and they go here’s what we need to do. What are your symptoms? How long has this been happening? What have you tried?

Are you taking any medications? They ask you questions to diagnose your problem so they can then prescribe the right solution to you or give you the right solution or treatment or surgery or whatever it is. But they ask questions first to understand the problem so that they can provide the right solution. Same thing with sales. Right.

So you got to let the prospect know I’m going to ask you a bunch of questions. So I understand what you’re going through and all the different things. And we can see if we’re right fit to work together. And if I have the right solution for you, does that sound good?

I always like to ask that question as well. Does that sound good? Because then the prospect is affirming. Yes I like this what we’re doing if for some reason they go, I prefer we do it differently. Well, then you know how to do it differently based on what they say. Well, actually, I would prefer if I just rather than you ask me a bunch of questions. Can I just tell you all of the things that have been happening to me recently? Sure.

Yeah. Let’s do it like that. If you prefer to just tell me all the things we can do it like that, too, without me leading by asking questions. So you’re making sure that this is the style they want to communicate. Number one, right.

First name in the first 5 seconds, number two, taking control of the call and letting them know you’re going to be asking them all the questions. All right. And then here’s the third tip, guys. And this one is huge. You never transition from asking questions to making the pitch until, you know they are going to say yes because you never proposed to somebody unless, you know for sure they are going to say yes.

Or there’s a high probability that they’re going to say yes. Right. We don’t ask for marriage normally, on the first date, we date for a while, if not years, and then we go, I think they like me as well. And I think marriage seems right. We’ve talked about different things and we have the right same morals and values and different things.

I think this would be good. I think the answer is going to be yes from the other party, and that’s when you propose the same thing happens on the sales call. Guys, there’s not a specific amount of time a sales call it should be. Again, we’re dealing with two humans here. So for some individuals, I’ve had very short sales calls ten minutes long and boom, then they sign up.

That’s all we needed others I talked to him for an hour and guess what? I’d never make the offer until the hour marker because I didn’t have all the information I needed yet to know if the probability was that they were going to say yes to our offer. I was like, no, we haven’t established enough rapport yet. I don’t understand all of their problems yet.

They still have questions to me about different things. And until those are answered, I know that they’re not going to sign on board. So let me make sure I answer all those questions they have first before I get to the offer.

That’s when you pull out your offer, guys, is when you have all the information, you need to know that you can confidently help the individual, and you also are confident that they want to see your offer. It doesn’t mean you’re 100% sure that they will sign up or can even afford your offer. It means that they want to see your offer. They’re interested in it. They want to hear your offer.

That is when you make the offer that is when you propose. So that’s third and big one, because I see a lot of folks that they try and do. I only have 30 minutes for the sales call. So this all has to happen in 30 minutes. That’s another tip.

Right. Make sure you give yourself enough time on a sales call for fluctuations for it to potentially run 15 or 20 minutes longer than the average. Give yourself buffers between sales calls, if you say, yeah, I have time on Tuesday for a call at 02:00 p.m.. But at 02:30 p.m. You have a meeting.

You’re forcing yourself to move faster than what might be natural for that call. So make sure you have plenty of time for the call to go longer, if need be, so that you only present your offer when you know the answer from the other side is most likely a yes. All right. So those are a couple of amazing sales tips for you, easy to implement, but make a massive, massive difference. So put those into actions relisten to this if you need to write those things down, if you need those extra notes.

But take action on that. Guys, we’re here to get you results. And as always, of course, if you want to move faster, we have an incredible mastermind called Seven Figure Visionary. So quick plug for that. But we have hundreds of client testimonials, and it’s absolutely amazing and it’s growing and our team is growing and it’s so cool and it gets me excited.

So I had to share with you in case you want to. Actually, if you want help implementing all the different things, these are just micro tips and strategies that I can only give you over the audio here, but sitting down together, incredible things happen. We work with our clients both. They get one on one calls with me and with other team members. And we have three times weekly group workshops where we actually workshop with you inside your business.

Those aren’t Q and A calls. Those are actual workshops where we help you do things in your business that you probably are struggling with. So anyways, that’s my quick offer and pitch, guys. And I’m super excited about how our mastermind is performing client results, that it’s growing and all the things. But I hope this training was helpful.

Put those couple of sales tips into practice, and you will see yourself connecting better with your audience with your prospects, and they will be genuinely happy. Right? That you run your calls in that manner, because this is a solution based sales training, not just ram our program down your throat type of sales trading. And so oftentimes people will join our program. And the first thing they say to us is that was such a lovely enrollment conversation we had.

Thank you. They thank us for selling them because we listened to their problems, and we didn’t just immediately pitch them. We understood what they’re coming from was, and we understood we had the solution for it and that we would be able to work with them. And so they’re appreciative of it. And that’s a telltale sign that you’re doing solution based sales, and that’s the way you want to do it.

So that’s all for this episode. Guys, we will see you in the next one.

Hey, Dino Gomez here and if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheat sheets to help you grow your online coaching business. Alright, and if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month, we choose one lucky winner to win access to one of our coaching programs.

All right, so that is it for this episode. Guys, we will see you in the next one.

Bye bye.

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I looked in the mirror asked myself this

I looked in the mirror & asked myself this

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

>> BOOK A FREE CALL NOW <<
Transcription

Hey guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in three, two, one.

In today’s episode guys, we are going to, well, we’re going to do this. All right? I’m going to ask you to look in the mirror. All right? And if you look closely in the mirror, you will find the money, the money you seek. We’re going to dive into this one.

Let’s go.

Act like the person you want to become. Look in the mirror, and the money will follow. What are you talking about, Dino? So my mentor has this saying that he says, act like the client you want to attract, invest like the client you want to attract. He’s always saying that. And it makes complete sense. Guys right. The way your mannerisms, your behaviors, your thoughts, the way you invest is going to uncover all of the money making opportunities for you in your business. All right. So in other words, if you’re like, I just really don’t like sales or, oh, my gosh, I’m so afraid to charge $1,000 to a client, to charge $5,000 to a client, to charge $10,000 to a client. Why are you afraid of that? You’re afraid of that right now because you haven’t invested that way yourself yet. Okay. Because once you invest into a coaching program and you spend $1,000, you join and then you go, wow, look at all the hundreds of other people that are inside this program that have also paid $1,000, you are changing your subconscious.

You’re changing your reality to understand how many other people out there are investing that type of money, just like you. And then you’re surrounded by people that are playing at a higher level. And then you see all of their success stories of them landing $1,000, $3,000, $5,000, $1,0000 plus clients, and you go, wow, there’s so much business out there. And there’s so many people willing to spend money on self development, whether it be health, wealth or relationships or a combination of it. That all of a sudden you realize how much potential there was.

So it wasn’t until I spent over 30 grand on a coaching program that I was comfortable to put together a very high tier, one on one type of coaching service where I charged the same amount. It wasn’t until I spent that type of money. And now all of a sudden, I’m in this mastermind, and I’m surrounded by all these other people who paid anywhere from 36 grand to 100 grand to be in the same mastermind. So there’s different tiers to the mastermind, depending on how much additional one V one support you got.

But all of a sudden I’m surrounded by 55 other individuals that are playing at that level, and they’re posting hey, I just landed a $10,000 pay in full client. Hey, I just sold out my retreat and made $150,000. Hey, I just did this. And so far this year, we’re only halfway through. I’ve made $725,000. It’s going to be just about a $2 million a year. I’m surrounded by all those individuals who spent that type of money invested that type of money and are playing at that level. And I’m seeing that they’re landing all these high ticket clients.

And I’m like, gosh, I didn’t realize how many high ticket clients are out there because everybody that I’m surrounded with is landing them. And so where is the money? Where are these high ticket clients? Look in the mirror, guys. Right. If you don’t like sales, if you are afraid to raise your prices, it’s because you haven’t done the thing that you want to ask your prospects and audience to do. Right. If you haven’t invested two grand on a coach yourself, it’s very difficult for you to go and turn around and you yourself ask somebody for two grand.

It’s just difficult. It’s not that it can’t be done. It’s just difficult. You might get lucky and land a couple of clients at 2K if you haven’t invested like that yourself before. But it will not be consistent because it’s not consistent with your own behavior. And so you’re going to have limiting beliefs that show up and these doubts and these fears and these insecurities, and it’s going to show up on those sales calls. And that’s why you won’t enjoy the sales process and a sales call with your new, improved and higher price.

That is ultimately better for the client because it means you’re going to be giving them more attention. You have more resources to have to create a better transformation and experience for them when they pay you more. Right. If a client’s paying you $2, you maybe can give them a few minutes of your time. If they’re paying you two grand right now, you can sit down and have one v one calls with them and actually help them through the problem that they are hired you to help them with.

Right. So it’s as simple as looking in the mirror and going, hey, am I exemplifying? Am I acting? Am I behaving? Am I thinking like the clients I want to attract? Right? Am I being the leader by doing this first, by being uncomfortable investing at an uncomfortable level myself in order to grow so that in turn, I can speak to my audience and help them get uncomfortable. Make a scary investment themselves in hiring me as a coach. That’s how it works. Energetically. And there are so many examples of this that you will just see in the world.

But there are birds of a feather flock together, right? There’s a reason why the top athletes all train together in the off season. They want to make themselves better. They want to be around the best. It’s proven to make you grow faster when you’re surrounded, like with that environment. And so look in the mirror and ask yourself, like, Am I doing those things I want to ask my clients to do? And that’s why I continually invest more and more and more every single year and spend more on more coaching.

It does two things. When I invest a bunch of money into a coach, it does so many things. First off, it’s going to help me grow my business and my personal development skills and all the other things. So it’s going to help me directly. Then it’s going to allow me to have the skill sets to be a better coach and mentor to my clients. So my clients get the ripple down effect of learning all this cool stuff from me because I went and hired the best coaches I could find.

And now I have all that type of knowledge and experience and expertise and data and skill sets and strategies that I can pass on to them. So for you, when you invest, you’re not just investing for yourself. You’re investing for yourself. It’s going to help you grow your business. But it’s also going to help you be a better coach to your clients. Now, what happens when you’re a better coach to your clients? All the good things happen, right? They resign with you. They give you referrals.

You have all these amazing testimonials that are going to fuel your marketing, you build this incredible brand, and then everything else becomes easier for you. So it’s in your best interest in so many different ways to get uncomfortable and to continually invest at a higher level because it will help you do the same and lead by example to your prospects. And it will make all of the sales and all the things. And you raising your prices that much easier. And so look in the mirror, guys, ask yourself, and this is in all facets of life, right?

Not just in business, but look in the mirror and say, hey, am I acting like the person I’m asking others to do? Like, am I doing the thing I’m asking other people to do? And if you’re not, and guess what. There are times in my career, my eleven year career where all of a sudden our business is growing, and then it stopped growing. And we had two or three months of about the same revenue. And I’m sitting there trying to figure out why did we stop growing?

And then I recognized, okay, what we need to do to go to a new level. I’m going to have to do something I’ve never done before. It’s just the way that works, right? We talked about that in the last episode to get results you’ve never had before. You have to do something you’ve never done before. So I’m like, okay, well, time for me to grab a new coach because this is a new coach at higher tier, and that will get us out of the slump because I need to change the input to change the output.

And that’s exactly what it did. All right. So look in the mirror ask yourself are you acting as the client you want to attract? And then as a quick little daily mission exercise for you as well to get you energetically into the space. That money is everywhere again, it’s always being printed. There’s just more and more money coming into the universe. It’s everywhere. It’s exchange people, give some up, and then you earn it back. You can’t take it with you when you die. It’s absolutely everywhere. So one little thing you can do if you’re in a feeling of lack, like maybe you had a bad month in terms of business or whatever it is, but you’re just feeling unabundant, right?

That is when more so than ever. This is something you should always be doing. But that is more so than ever when you should invest or when you should part with your money. All right. And so something you can do on a daily basis. Right. What’s a cool little gift you can buy for a stranger. Can you buy a cup of coffee for the person that’s behind you and spend an extra $5 doing that will just completely change your state and your energy and your mindset that hey, there are just amazing people out there in the world and people it will be reciprocated to you so much.

And those little acts right again, you can find if you join our email mailing list and get onto our side business daily mission where we send you those inspirational emails. It’s all the little things you should be doing like that so that you just attract all of the opportunities and all of the clients and all of the situations. And you have the mindset and the energy and the inspiration and also a ton of fun. Because some of the things we have and we recommend you do are a ton of fun, and all the doors and opportunities will open for you.

So look in the mirror. That’s where the money is. And ask yourself, are you acting as the client you want to attract? And if not, change that right away. And just watch how fast things change for you, not only in business but in your life as well. All right.

So that’s all for this episode.

Guys, we’ll see you in the next one.

Hey, Dino Gomez here And if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheat sheets to help you grow your online coaching business. Alright, and if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month, we choose one lucky winner to win access to one of our coaching programs.

All right, so that is it for this episode. Guys, we will see you in the next one.

Bye bye.

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I don’t set goals I do this instead

I don't set goals, I do this instead

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

>> BOOK A FREE CALL NOW <<
Transcription

Hey guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in three, two, one.

What are you doing, my friend?

Why are you setting a new goal for yourself and with a specific outcome when you actually should be doing something radically different? Let me explain. Let’s get a little bit deeper. All right, guys. Now at the time of this recording, right.

We’re getting closer to the new year. All right. Now, it doesn’t matter when you listen to this episode, you could be listening to it in May or September or some other time, right? It doesn’t need to be the start of the new year for this to be applicable. What you want to do, guys, everybody’s all about setting goals, right?

And normally it’s based on a specific outcome. I want to grow to 10k a month. I want to grow to 30K a month, 50k a month. I want my $83,000 month cash collected so that I’m on track to do a million dollars in a single year.

And that’s what a million dollar business is. It’s $83,000 approximately per month. So you have those certain goals now, goals can be useful. All right. But let me go deeper and show you guys something that I’ve been using and that I think is the future of growing a business.

All right. And I’m starting to hear more and more people talk about this, and I find it so fascinating. It’s been working so well for me. But if you have a goal at first off, you shouldn’t be focused on the goal of I want $10,000 a month. What you should really be focusing on are the tasks required for you to have a $10,000 month?

Okay. So in other words, right. If your coaching package is $5,000, you need two clients per month, two times $5,000 is your $10,000. Right. Okay.

So you understand that? Okay. I need two clients per month. All right. Then what you should be looking at is okay.

What’s my closing percentage? How many people do I need to talk to to have two of them say yes. Maybe you’re closing for simple math. We’ll say you close at 50%. That means half of everybody you talk to becomes a client, which is awesome.

Okay. Now going backwards further, right. That means you need four sales calls per month, because if you have four calls per month, you’re going to close two of them, which is 50%. And then with a $5,000 coaching package, you will have your $10,000 a month. All right.

So now your focus should change from $10,000 a month to, hey, I need to have four sales calls per month. So now you’re breaking things down into a task rather than just sitting there saying, I’ll be happy when I have a $10,000 month. That is one of the worst things you can say is I will be happy when. All right. And I’ll talk more about that again in another episode of how the psychology of that works and the data behind it, because I studied the mind so much and productivity so much.

It’s so fascinating. It has nothing to do with actually setting your goal. And I’ll get into that more in the future. But now, rather than saying I will be happy when I make $10,000 a month, you have a specific task and benchmark you’re looking for, which is four sales calls per month so that you land your two clients statistically or on average. All right.

And then what you need to do is go, okay, well, how much marketing do I need to do to generate four sales calls per month? Where are these sales calls coming from? Whenever you have a sales call, one of the things you should be doing is asking them, how did you hear about us? Or was there a specific piece of content that led to you wanting to book a call with me? All right, get data.

All right. And get data. And then here’s another huge tip. The huge tip is that it’s okay to repeat your marketing message? One of the things you might be asking yourself is I’m just out of content ideas.

I don’t know what to say when I write a post on social media, I don’t know what to create a video about. I don’t know what to do in the advertisements. You don’t always need new content, guys, it’s really interesting. But who here has listened to Les Brown or Tony Robbins or whoever it might be, right? Whoever your favorite speaker is author is, if you’ve watched interviews with them on YouTube, where on all these talk shows or whatever it is, or if you’ve gone to any of their seminars multiple times, they give the same presentation over and over again.

All right. I was at an event recently, very well known speaker. Obviously, Tony Robbins was speaking. It was awesome to see him there live. It was one of the last live presentations he said he’d ever be doing because he found out that actually he can reach more and impact more people by just doing his conferences remotely and that people are getting essentially the same transformation.

But it was amazing to see him live. And the energy in the room was incredible. But I was sitting next to this nice woman and we started chatting and we connected really well. And she’s like, yeah, this is the fifth year in a row I’ve been doing this Tony Robbins event, and I was like, Are they different, or why do you keep coming back? She goes, Nope, they’re all the same.

He gives the exact same presentation, just about says the exact same thing, uses the exact same stories, has to do the exact same exercises. But she’s like, I understand that I need to continue to be reminded of these principles. And every time I come here, I’m reminded of it. And then I put that back into the action and I get results I’m looking for in my life.

And so I keep coming back because I need the refresher. All right. And so that is huge for you. If you’re trying to figure out, oh, my gosh. I need to come up with new content.

You probably don’t. Right. Once you’ll have enough content initially, and then you just continually repeat that content, reteach it over and over and over again. You’ll get better and better and better at explaining it at articulating it your audience will pick up things, right. Who here has read a book the same book multiple times?

Who here has watched a great movie multiple times? Why did you watch the same movie multiple times if you knew how it goes because it creates that emotion for you and that results for you or that entertainment value for you. And therefore, even you, as the consumer are not necessarily upset when somebody is repeating their content. Right? You’re picking up more things or you’re being reminded of something that you need to hear again because it hasn’t become ingrained in your subconscious or in the way that you live.

So you need to hear it again before you’re ready to take action. So that’s another side tangent. You don’t always need new content. All right. What you should be doing is on any sales calls that you have you should be getting data from your prospects or your clients. What piece of content really resonated with you? Why did you join? And when they tell you? Well, it was that one story you told about when you were a teenager, and it reminded me of my teenage years and my thing that I went through and I knew we would connect super well.

And that’s why I joined is because it was that story. If that’s the case, that story, you might have done a Facebook Live and told that story once. Tell it again. Tell that story every other week, over and over and over again because your audience is going to change and grow and evolve. And people need to hear the story multiple times.

And people forget. Think about how many different pieces of content you see scrolling through social media every single day. People forget your story and your content and your strategy and so reteach it to them because you know it converts. All right. Again.

So that’s what you want to do from a content perspective is figure out what content converts and then continuously reteach it. Now going back to the goal thing of I’ll be happy when I’m at ten K a month, not what you should be saying to yourself. Instead, you should be breaking it down into the actual tasks and KPIs, which are key performance indicators that you’re looking for. We have previously discussed you need four sales calls per month so that you close your two clients at 5K, which is your 10K.

All right.

Now you want to figure out, okay, how many pieces of marketing do I need or how many people need to join my email list every single month to generate those four sales calls. And now you’re working backwards, and then you go, interesting. Okay. Or maybe you have a Facebook group and you go, okay. Right now, there’s 200 people in my Facebook group.

And this past month, I got my four sales calls, and I landed my two clients and I had my ten K month. And so it’s like, interesting. Okay. So that means you need to add 200 people to your Facebook group every single month to get at least have four of them book a sales call with you.

So now you’ve taken it from needing four sales calls a month to now understanding, you need 200 new Facebook group members per month, because the 200 new Facebook group members will equal four new sales calls, which will equal two new clients, which will equal 10K. You see how we’re breaking this down. So now your focus doesn’t need to be on, oh, my gosh. How am I going to get my half my 10K month? I want my 10K month.

I’ll be happy when I have my 10K month. No. All you have to do is focus on how do I grow my group or my audience and add another 200 people this month? Right. And now it’s a simple equation.

So everybody over complicates how to grow your business. It’s really math. It’s just math. It’s doing the boring work because it’s not the most exciting thing. Looking at data, some of us love it.

Most of us don’t. I don’t love it. But it’s what grows your business mathematically. And so now you focus. Okay.

On how do I grow my audience by 200 people this month so that I get my four calls. So I get my two clients. That’s exactly what you want to be doing. So there’s that again. You don’t want to just have the goal.

You want to break it down into the actual tasks. All right. And then in addition to that, this is the juicy part here, guys, this is the juicy part. The main thing you want to ask yourself, all right. Is okay I need to grow my audience by 200 people this month in order to have everything else calculate out to my 10K month, ask yourself, who do I need to become in order to grow my group, my audience, my email list by 200 people this month. That, guys, is something doing a lot of research on a lot of individuals. That is the special secret sauce. Who do I need to become? Because if you’re at $3,000 a month and you’re trying to get the $10,000 a month you are going to have to become a different person in order to get different results, right?

Nothing changes unless there is change, right? So you cannot continue to do the same thing and expect different results. The definition of insanity is doing the same thing over and over again and expecting different results. Famous quote by Einstein, right. So who do I need to become?

What new habits do I need to have? Do I need to wake up earlier? Do I need to do video even though I’m afraid to get on camera? Do I need to not be afraid of what other people think and get more vulnerable and sharing some of my stories?

Learn to enjoy sales even if I don’t really enjoy sales right now so that I close at a higher percentage? Who do I need to become? What type of energy do I need to have? That’s the big one. Guys, what type of energy do I need to have?

Who do I need to become? Those are questions people don’t ask themselves. They just set this goal. I want to lose 10lbs. I want this to happen in my life and then they don’t break it down into tasks and they don’t ask themselves that main question.

Who do I need to become? Do I need to wake up earlier? Do I need to get more sleep? Do I need to start exercising more so that I have more energy? Do I need to eat healthier?

So I have more energy? Do I need to surround myself with others that are doing the things that I want? So I have more connections in the industry to premium, high ticket buyers. Do I need to hire a new coach? Who do I need to become to get these new results I desire?

What would the $30,000 a month entrepreneur? What is their energy like? What kind of person are they in order to produce those results? That is the question to have, because that is what you ultimately control. All right.

You do not control the end result.

You can only control your state, your state of being, your mindset, your energy that you give out. And I will touch on this on a future episode. So make sure you stay tuned. But there’s a lot of data that suggests you are actually more productive. You make more money and you are more creative when you are happy.

All right. So that’s why I’m talking so much about energy is because it’s scientifically proven that when you are happy, all of the things that you want multiply for you, which is why who has noticed this in their life before? Oh, my gosh. Best month ever of my life. Everything’s going so well.

I got this that happened for me, and then this happened to me. And this person did this thing for me I wasn’t expecting. And then I made this amount of money and then I had this cool experience. Why does everything happen like that? Where either everything’s going wrong or everything’s going right?

Why is it like that? How many times has that happened to you in life or just everything all at once goes wrong or everything’s going perfectly? What is the foundation of that? It is your state and your energy, because that is the only thing that you can control because you cannot control outside circumstances. You cannot control what’s going on in the world.

All you can control is you and your mindset and your energy and what you do with your precious time and how you think and this limited amount of time we have here on Earth. Right?

That’s something really big to ask yourself, who do I need to become to get these new results? And when you figure that out, it’s very easy for you to start making adjustments to become that new individual. And as the result of becoming that new individual, you will get those new results that you ultimately external results that you ultimately want. All right. Who do you need to become?

Massive, massive questions. And if you want more inspiration? Guys, I started this cool side project. I really started it for myself because I love doing cool things, but it’s called Daily Mission, and so reach out to us. You’ll get on our email list, you’ll see an invite to join Daily Mission.

There’s nothing for sale there. It’s for free. But every single day I send you an inspirational email that is designed to make sure that you are stepping into your greatest version of yourself and having the right energy and mindset to produce the results that you want in your life. And we have a lot of fun as an example. Like one of our Daily missions we sent out recently was, hey, go high five strangers today and see how you feel after the fact.

And there’s little hacks and things you can do in life that will continuously keep your energy levels at a maximum. And again, when your energy levels are high, think about when you get a really good night’s sleep and you just feel amazing the next day versus when you got horrible sleep, how the next day is for you, right? It’s important that you keep your energy levels high. And so that’s what Daily Mission is all about is us being able to help direct you to have this incredible mindset where you are actively seeking and creating opportunities for yourself energetically to get the results that you want to take a look at that.

Otherwise guys, main takeaway, ask yourself, who do I need to become? What kind of energy do I need to have to step into these 10K, 30K, 50K, 80K, 100K month that our clients are having inside of seven figure visionary or mastermind? All right. So that’s it for this episode. Guys, I hope that was helpful.

We’ll see you guys in the next one.

Hey, Dino Gomez here and if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheat sheets to help you grow your online coaching business. Alright, and if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month, we choose one lucky winner to win access to one of our coaching programs.

All right, so that is it for this episode. Guys, we will see you in the next one.

Bye bye.

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Is this the Future of Video Marketing


Is this the Future of Video Marketing

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

>> BOOK A FREE CALL NOW <<
Transcription

Hey guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in three, two, one.

All right, guys, I have my coffee in hand. It’s been an amazing day so far.

I got up this morning. I went hiking with Kona. She is my black Labrador mixed little puppy. And then I dropped her off back at home. And then I walked across the street just a few blocks over to the beach.

And then I did a beach workout. And it’s just been an amazing day. And then I recorded a bunch of videos while I was getting my workouts in on the beach. And so that’s what I want to talk to you guys about today, right? Is the future of video marketing.

And there’s huge opportunities here. And I’m going to share with you guys some really cool, tangible tips and strategies. So we better dive into this one because we need to get this party started. All right. I am drinking an amazing coffee, and I decided to try a new creamer.

I just thought this was really important. So you guys should know it is the Snickers flavor, like Snickers, like the candy bar flavored creamer. And it is delicious. Now I’m normally pretty healthy with what I eat and try to avoid sugar and all the things. But I wear this cool fitness tracker called a Whoop, and it tells me all the things about my fitness and what not.

And considering how many calories I’ve already burned today during a hike and then a beach workout and then a jog, I think I deserve a little bit of deliciousness. So I have my coffee and my delicious Snickers Creamer in there. I even added whipped cream. So really important for you guys to know that stuff. Go try out.

If you’re a coffee drinker, go with the Snickers Creamer. My guess is they have it in the grocery store near you. It’s absolutely fantastic. Now, with that said, while I was out doing my hiking, it is a weekend. I normally don’t work on the weekends.

I suggest you don’t as well. But I have this wave of inspiration. And so ride the waves, ride the waves on days. Really take care of your body. There’s a famous cliche saying that says, when you are healthy, you have all the wishes in the world.

When you are unhealthy, you only have one wish, right? When you’re unhealthy your only thing you’re thinking about. The only thing you care about is gosh. I wish I had my health. And then when you have your health, you’re like, I want more money.

I want this. I want this. I want this, right. And our ego takes over, and we want all of the things. So take care of your body.

What that means ride the waves. If you’re having a day where you are feeling lethargic or whatever is going on and you need extra sleep, get yourself extra sleep. If you’re having a day where you’re feeling extra motivated and you don’t have other things per se, like ride that wave and work a little bit longer than you normally do. Ride the waves because it’s not set in stone. So that’s one of the things I’ve come to learn through my entrepreneurial career is because there’s been when I was younger, I was just go and would never give myself a break.

And then I would end up with a cold or something like that because I’m not getting enough sleep. I’m just not taking enough time to relax and have fun and do other things. So it’s really about riding the waves. It is a Saturday and hence the hiking and the beach workout and some other fun things. And I decided I’m going to record a couple of podcast episodes.

So that’s what we’re doing. And I’m riding that wave of having that inspiration. And then I’m definitely taking tomorrow Sunday completely off. But again, while I was doing the hiking and the cool things and I was out and about and by the way, do what you can to get outside. Recently, I’ve implemented every single day, a 15 minutes walk in the middle of my work day.

My creativity has gone through the roof. It is awesome. All right. So there’s one thing for you there go for a mini walk every single day. It doesn’t matter where you live.

If it’s cold, bundle up the cold air and all the things. Walk it in the snow or wherever you are. It’s actually really good for your immune system. Hence why a lot of athletes take cold baths. They do the ice bath afterwards.

It’s just inflammatory all of the things. So even if you’re in the cold, bundle up, get outside, get fresh air. It’s so important for you to be in nature. So many clinical studies back up, how your blood pressure decreases, your stress levels decrease when you’re in nature. So just go for a simple walk.

And the other thing you want to do is change the walking route that you go on. So go down different side streets, different neighborhoods. All of those different things will contribute to your creativity, your productivity, your energy levels, and ultimately your results in your business. Now, future video Marketing I’m out. I record a bunch of videos because I learned a bunch of cool stuff about video marketing recently.

And so one of the things that’s important to notice is we all know videos is important. Videos are important online, especially for marketing your business for several reasons. One, it’s the fastest way to build no like trust and relate to. And I always say that how somebody relates to you is so important, it can be more important than any of your other marketing things is if somebody relates to you. In other words, if you tell this cool story about your past and somebody relates to that story, they’re more inclined to like and trust you than somebody else who didn’t tell a cool story that they don’t relate to, who has slicker marketing.

How people relate to you is like, the biggest thing ever. Right? If you think about the friends that you like to hang around, the people you like to hang around, it’s because you relate to them. You have things in common with them, and so you get along. So no, like, trust and relate to the fastest way to build that up with an audience so that you move them and start nurturing them towards becoming a client is with video marketing, because you can do all those things very quickly.

They get to hear your voice, see you, your expressions, your tonality, all of the things they will begin to feel like they know you on the flip side for you guys as well. Right. When you watch somebody on video, you feel like you know them and things of that nature. So if you’re uncomfortable on video, the first thing I’ll share with you is perfect time to get uncomfortable because it’s the fact it’s the future, right? It does not mean you need to be charismatic.

It does not mean you need to be articulate. It does not mean you need to have on makeup. It does not mean you can’t be in a T shirt. Keep it as real and authentic to you as possible. People relate to that the most.

All right, so you wake up and you have your morning hairdo and you’re like, hey, I just want to do a quick video before I get dressed for the day. Do a video like that, show people getting your cup of coffee and teach them something cool or otherwise. Tell them a story. All right? Do not go for perfectionism.

Again, that’s not what people relate to, because that is not real life. So video marketing if you’re introverted. All right, be introverted. Be soft spoken in your videos. Guess who you are going to attract.

Those who relate to the fact that they are also introverted. Okay, so you don’t have to mimic somebody else’s style of video marketing or who they are on video, be you. That’s the best thing you can do. All right, so that’s tip number one be you. And even if you’re not good at being on video, that works to your advantage as well as long as you embrace it.

And as long as you rock it. All right. So that’s the first thing. Next thing, guys, if we look at all of the social media platforms out there, they’re all favoring micro content and micro video content. Every platform Instagram reels Tik Tok’s entire platform is built off of, like, second videos.

Right. Let’s see on Facebook, they now have Facebook reals, which are 15 second video clips, and they’re showing up more in the timeline. I’m seeing more at the time of this recording. I’m seeing more micro stories and Facebook reels in the timeline than just regular posts from other people. Pinterest started out as an image based platform where you could go in there, look at all these cool photos of all these different things and put together collections.

In other words, little mini magazines and whatnot of your favorite little do it yourself at home stuff. But on Pinterest, now you can upload video on LinkedIn you can upload video. All of these platforms they have the data, right? They understand what the users are absorbing, what they’re responding to, what’s getting the most reactions, comments likes, shares, watch time and all these things.

It’s video. So they’re all incorporating more and more videos. Even if they started 100% as an image based platform, they are now allowing video. And they are preferring video. So that is where the industry is headed is more and more and more video marketing.

And so you want to start doing more and more videos. All right. Now, what should you do in your videos? And how do you maximize the engagement with your videos, the effectiveness of your videos? How do you land clients from your videos?

Here are some best practices for you. All right. Generally speaking, you want to have an intro and an outro. All right. Intro real quickly, who you are and why somebody should watch.

Stick around to watch the rest of your video. Hi, my name is Daniel Gomez. Today, I’m going to be showing you guys three awesome video marketing tips. Stay tuned because we’re going to go through all three video marketing tips, and these tips will help you land clients. Boom, there’s my intro.

There’s why you should stick around to watch the rest of my videos. You’re going to learn three different video marketing tips to land clients. So it’s not only what you’re talking about, it’s the benefits of what you’re talking about, because not everybody wakes up in the middle of the night and says, hey, I want to become a video marketer, but people do wake up in the middle of the night and say, hey, I want to land more clients. So I’m going to show you guys three video marketing tips that will help you land more clients because that’s the end result they want.

All right.

So you want to make sure you draw in also the benefits of whatever you’re talking about. I’m going to show you guys today. I’m going to be talking about five different ways to increase the number of sales calls that you have so that you can land more clients, whatever that is tied together. Today, I’m going to show you guys three foods that are delicious to eat that will also simultaneously help you still lose weight, right? That’s the benefit delicious food and still lose weight, whatever they want.

So make sure quick intro. If it’s going to be a little bit longer video and then your outro. Hey, if you liked this video or if you liked these three strategies, here’s how you can work with me. Go to my website, send me a private message we want to have what is the next step? Make that very clear.

If people don’t know what the next step is, if they don’t even know that you’re a coach or consultant because you don’t say, hey, you can hire me, then they might not reach out to you to inquire about your services. Make it very clear if you want to hire me, guess what. I have a few more spots for a few new clients. Get in touch with me. You want to have the intro, you want to have the outro, then a couple of other tips for you there as well is that you want to have, if possible, you want to smile, right?

If that’s not really your personality, that’s okay as well. But people generally speaking, like other people that are smiling, you want to also have different tonalities. These are things that you will get better at with practice. So don’t be worried if you’re not there yet. But fluctuating your voice helps people stay engaged.

So if I start whispering right now, you know, this is something really important. So you start whispering, change your tonalities, go up and then you go down really good speakers. That’s why they do that as well. It helps to reel people’s attention back in. Also, props. Props are fantastic. All right, again, because people’s attention spans are so small. Don’t be sitting there like a statue. Now, maybe the first few times you do a video, the only way you can get it done because you don’t have much experience is by sitting there like a statue. And even if you’re reading off a script and it’s obvious, it’s better just to get the practice in, get the reps in.

But over time, as you get better, start to try and figure out. Okay, can I have props as well? Move around as well? All right. So if you don’t have props, just move around.

If I’m talking about my cell phone, I hold my cell phone up as a visual. If I’m talking about, hey, I might have a cup of coffee and I take a sip of coffee while I’m going through my training and stuff like that. But give people different things to look at rather than sitting there like a statue, if possible, if and when it is possible. All right, so that’s the next one. Use props, move around and then also try and record videos in different locations.

So what does that mean? Well, I’ve been saying this a lot, right? Voice fluctuation saying this a lot recently. Guys, get out, change your environment as much as possible. I’ve been doing these 15 minutes walks during the middle of the work day.

It’s incredible. Take different trails, different side streets, go down different neighborhoods and shoot video while you’re out and about. Because all you have to do is be walking down the street. And it’s so much more engaging to your audience to see the background and people passing you by on the street and to see the different houses you’re walking past and to see the snow and the environment you’re in. It’s going to build more connection with your audience.

They’re getting to know more of you. So you can shoot a video when you’re making your morning coffee. You can shoot a video while you’re eating your sandwich. You can change the environment as well, so people can have a chance to know you do a quick video when you’re hanging out with the family and have your little daughter or son say hello for a second. All of those things are, quote, unquote.

I don’t think we’d consider the children props, but we’ll refer to them in that reference. Right? Change the setting, change the environment, have different props, different things for people to look at and engage with while you’re doing your video. And then the last piece that we talked about is that all of these platforms allow for video. So you save the video on your phone and then you distribute that video to all of the different platforms.

All right. Give it a chance to get as much reach and as visibility by hitting as many of the platforms as possible because different people use different platforms more than others. So you might be really into using just Facebook. But guess what? There’s a lot of people who only use Instagram.

There’s a lot of people that only use LinkedIn, and so you want to still get your content and onto these other platforms where other potential clients spend more of their time. Just because you love Facebook as your social media platform of choice does not mean that somebody else only uses Instagram. All right, I see it quite a lot. So distributed to all of the different places. That’s what you want to do.

So that is the future. Guys, these platforms, these social media platforms are moving towards video. I forget the statistic, but I think it’s within the year 2025, the entire Internet will only be video. I will say that again. I believe the statistic in a roundabout way is by the year 2025, all the content on the web will only be video.

Very interesting. Of course there’ll be captions so that you can read it if you have sound off. But basically it will all be videos. So get uncomfortable now and get your videos going. There’s a few tips for you guys.

I hope that was helpful. And I hope you guys have an awesome, awesome day. Whatever you’re doing, make it an epic day because life is short. Have fun, do crazy things, get uncomfortable and we will see you guys in the next.

Hey, Dino Gomez here And if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheat sheets to help you grow your online coaching business. Alright, and if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month, we choose one lucky winner to win access to one of our coaching programs.

All right, so that is it for this episode. Guys, we will see you in the next one.

Bye bye.

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