sales tips

Fired 1 Client Signed 2

Fired 1 Client Signed 2

Written By Dino Gomez

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Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1.


In today’s episode, I’m going to be talking about why I fired one of our clients and then how we signed two more perfect fit clients and what this means for you and your business. When should you fire a client? Should you fire a client? All of these questions, a lot of cool stuff to get into today, guys. Let’s get it going. What’s up, FAM? It is a gorgeous day out. Again. I’m sure you guys are like, I get it. Do you know you live in San Diego, but you know what? It makes me happy. And today is a great day. I got Kona by my side. She’s just relaxing. She normally likes to hang out on the balcony overlooking the pool area and whatnot. But she’s indoors today because it’s so warm out and I’m actually sweating a little bit. So the AC is going on in a moment. But today I want to talk about a very interesting thing. Right. In this past five days, I fired a client. A really exceptional client, too. Amazing person. Amazing person. Amazing entrepreneur. But decided to fire this client. Why would you do that? Is there ever a scenario to do that?


Absolutely. There’s so many different factors to this. But if it just doesn’t feel right, that’s enough in itself. Right. It has nothing to do with the individual. The individual is an incredible person. They’re a very successful entrepreneur. They have exceptional results in the industry. But it wasn’t a mesh. There’s just different factors to that where you get that feeling this isn’t a mesh, and it was one of those things. And I think it was probably mutual on both sides where they’re just like, this isn’t a mesh. But we were both showing up to calls where I wasn’t excited for the calls. Neither was this individual. And that could very well be what this stems from, right? Again, it’s nobody’s fault. It’s nobody’s fault. Things happen in life. I do not know what’s going on in this person’s individual personal life. Right. But what happens in your personal life? You’ve heard me say this before. I will say it again if it overflows into your business. All right. Again, if this person has things going on in their personal life where they’re energetically, just not at their highest point, which again, I also have those life experiences where I don’t show up with great energy and so forth like that.


So maybe that’s what’s going on in their personal life. I don’t know. But for whatever reason, the mesh was not there. Right. And I wasn’t looking forward to future interactions together. And I was like, I don’t want that to be how I feel because it affects how I show up in every other area of my life. Right? I was like, no, this has to end. And so it was very simple. We had a conversation. I was like, you know what? I just don’t think this is a great fit. And they’re like, all right. And they were very respectful in that decision and still friends. Everything else is good. And we parted ways, and that’s it, right? And all of a sudden, huge weight lifted off my shoulders. All right, cool. That no longer needs to exist. And that’s the thing, guys.


This is your business.


This is not just your business, but your life. And this is your energy, and this is how you feel. And this is how you show up to not only yourself, but your family, your friends, your clients, everything. Right? And so you have to protect your energy and how you feel because it shows up everywhere. Right. This seemed like a great fit for both of us. And so I was happy to do that. Right? Okay. That client not a right fit. That’s great. You might have clients like that right now. But the thing is, when I go back in time to earlier in my career, early 20s, I’m not sure I would have made that decision. I probably would have been like, no, like, figure it out. But now I value my well being, how I feel, who I work with more so than anything. So it’s like, no, this is not a right fit. Not enjoying it. Guess what? I like to enjoy every moment of not just my work day, but my entire day when I can, right. When life doesn’t hit me upside the head or whatever happens, right? So I’m like, no, I want to enjoy every moment and every client interaction.


And so this isn’t a fit. So cool. Let’s part ways. So that’s how it went. That was totally cool. What happened immediately, we signed two great clients, and again, the client that was fired is again, a great individual, a very successful entrepreneur. Right. Those two factors alone aren’t enough for you or for me to justify an ongoing relationship if it doesn’t feel right. And that’s essentially just what it felt like was it just did not feel right. And so, yeah, we parted ways. And immediately two new clients came on board that I’m very excited to work with. Our teams are very excited to work with them that are right fits. And that happens almost instantaneously. It was almost like the same day. It was like Bam, Bam. It was just a complete thing. So if you are afraid and I’ll get deep here for a moment, if you are afraid to cut a client that’s not the right fit. Right? Absolutely do so, this is the 80 20 rule of everything, right? 80% of your time will probably go to a non right fit client. And whereas you can spend 20% of your time with great fit clients and they will have better results.


It will be a more enjoyable experience versus you can spend 80% of your time dealing with the one client who’s just energetically, not a right fit. And so it’s like, I would like that 80% of my time back to serve those clients who are the right fit. So let’s do that. And so that’s essentially what we did there. Now, like I said, we’re going to go a little bit deeper here. I’m talking about business. This is primarily a business minded podcast, but the same holds true for your personal life. All right. I am no guru on life. I am not a life coach. I’m about to turn 35 years old. But so far in my experience, with 35 years on this planet Earth and talking to my elders and so forth. Right. You have to get rid of those individuals that aren’t a right fit for you. Now, what I want to say to that is there are individuals in my personal life, friends that I’ve known since I was a very young age that are just the coolest people in the world on all levels and all fronts. But we have grown apart over time.


They’ve grown into doing, liking, and doing different activities. Maybe all of a sudden they like to play ice hockey, and I’m not into ice hockey. And so we start spending time in different areas. One of my good buddies got really into weight lifting in the last three years, so I don’t really see him as much because he’s literally in the gym two times per day training for actual competitions. Right. And it’s normal. It’s different interests at different stages of life and things of that nature. But even in your personal life, it’s okay to outgrow things that you were used to having as a part of your life. And when you allow that, even though initially it might not seem right or it might not be comforting, it opens up so many more opportunities for you in all areas of your life. And again, these aren’t my words. I didn’t invent this. This isn’t my theory. This is something, again, just my mentors have taught to me. And the more so that I implement this concept, the more I get to see it working in practice. And so I wanted to share that with you in case there’s an individual in your life, maybe even a group of individuals in your life, in your personal life or in your business and so forth, where it doesn’t feel right.


If it doesn’t feel right enough that it’s affecting you outside of the time you spend with them, probably it’s time for a little bit of a change. And that’s completely normal. From an energetic perspective, it will be best for both parties. And so that’s kind of an experience. Recently, firing one client, having two more fly back in, and that’s kind of just the way it goes so don’t be afraid to essentially take one step backwards to take two steps forwards. Again, it doesn’t mean you can’t hang out with the individual it doesn’t mean you can’t still be friends with the individual and our previous client and those types of things. It just means you don’t want to spend as much time together in each other’s personal space. I wanted to share that with you guys in case you run into that scenario, in case you are experiencing that right now and you might not be able to pinpoint in your business why have things slowed down? Why am I not as excited why am I not as motivated? It might be because of a particular relationship inside of your business or inside of your personal life that is pulling energy from you rather than giving you energy.


Take a look at that one before you take a look at more additional or changing your strategy. It’s probably that not that you need to change your strategy it’s probably that you need to get into more alignment with the opportunity to what is going to be healthy for you and what is healthy for you is healthy for your business. All right, so that is it for this episode. We just got woo woo and we just got deep a little bit but there’s plenty more strategy coming back for you. I like to mix and match both of them. All right, we’ll catch you guys in the next episode.


Hey Dino Gomez here and if you enjoyed this, so be sure to head on over to the for more resources, downloads, videos and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode. Guys, we will see you in the next one. Bye.

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3 Simple sales tips I practice

3 Simple sales tips I practice

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.


Hey guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in three, two, one.

In today’s episode, we’re going to run through three sales tips that will instantly help you close at a higher percentage.

Short, sweet, direct to the point. Awesome stuff that can make a massive difference in how you perform and how you connect with your prospects. All right, guys, three sales tips that can instantly help you close at a higher percentage. Now, sales is one of the most interesting things there is because it’s an interaction between two people. So the variables are massive.

So as soon as you hear somebody say I will give you our sales script, red flag alert because there are frameworks. Absolutely, I agree in sales frameworks, we teach a framework to our clients that takes them from being very nervous, very afraid of sales and having a kind of a path to go down and to keep them on track. But going word for word does not work when you’re talking to another human being because otherwise you’re going to sound like a robot.

They’re going to have different questions, different expressions, different things will pop up. And there’s no script that can account for the actions or questions or speech of another individual. But there are frameworks. I agree with that. But let me go over a couple of little tips that will instantly help you tip number one.

All right the first 5 seconds of a sales call are the most crucial. All right, I’ll say those again, the first 5 seconds. All right what do I do in the first 5 seconds?

This is what you do you use the prospect’s first name. All right and you make sure you’re smiling when you use their first name and you say their first name like you are like you were just bumped into your best friend or an old acquaintance who you really like that you have not seen in ten years. Mike, Sherry, Theresa, Sharice haven’t seen you in so long.

How are you doing? All right. It needs to be like that. Oh, my gosh. I’m so excited to see you.

It has to be like that for several reasons. One everybody’s favorite word in the English dictionary, whether they know it or not, is their first name. There’s no other word that will have a bigger, that you will have a stronger emotional reaction to then your own first name. And that’s just because for your whole life, you’ve been called by your first name. And generally speaking, when somebody says your name, it’s a good thing they know you.

And so there’s a no like trust there. So make sure you use the person’s first name right away for 5 seconds. And it has to be in the first 5 seconds, because whether it doesn’t matter who this person is, they can be Gandhi. They’re going to have an immediate first impression of you. Right.

And they’re immediately going to think to themselves, oh, God, this is going to be a high pressure sales call, or this is going to be very uncomfortable or, wow, we’re sitting down I feel like I’m sitting down having a conversation with a friend, and so I’m going to be open minded here. That’s what we want. It’s just to put them at ease. There’s no gimmick or tactic. Besides, hey, the way we teach sales, right?

The way I approach sales is that we never go into a call wanting to close the prospect because we don’t know who they are. They could be crazy. Who here has had a crazy client you’re like. And I do not want to work with them any longer. Okay.

We have fired clients. Absolutely. Because they’re just not a fit for us. After all, there’s been difficult clients before where we wish we wouldn’t have signed them on board like, you don’t want that. I’ve experienced that before.

So we do not go into the call, right? Saying, hey, I want to for sure close that that’s not the right mindset. If you have that mindset, you will put so much pressure on yourself, you will actually most likely be more likely to lose the sale than to gain the sale. All right. So the mentality is let me hop on a call with this person.

Let me see if I like them. Let me see what their problems are. So I can see if I can genuinely help them. And if I like them and I’m confident I can help them and they’re interested, I’m going to go ahead and offer to them my coaching or consulting or agency package to see if they would like, help with the problem that they have. All right.

That’s the mindset to come from. So use their first name like you’re running into an old friend so that they are able to then you’re able to have a casual conversation with them. And by putting them at ease, what that opens up is the opportunity for the two of you to really understand each other better so that both parties, not just you. So both parties can then make the ultimate best decision. That’s right for them.

You can decide. Yeah. I think I would like working with this person. This would be a great client. They can decide.

Yeah. This is absolutely somebody I want to work with as my coach or mentor. All right. Without any preconceived notions on what is happening transactionally.

Okay so first name in the first 5 seconds. Also, you want to smile. All right. And then, of course, you want to ask questions.

But before you start asking questions, I made this mistake before, as I was learning sales and practicing and stuff, I’d hop on a sales call hey, it’s good to see you. Nice to meet you and stuff. Tell me about your business. Tell me about this. And I immediately just dive into asking them 100 questions, right?

Without telling them why this is so interesting to me. But people need to know why you’re doing something. All right? And so once you have the opening, you say their first name, you make some small talk. You need to be in control of the flow of the conversation.

Okay, so after the small talk, there will be a point in time where you say, okay, Mikayla, let me tell you how these calls normally work. Does that sound good? And she’s going to say, yeah. Okay. So I’m going to ask you a bunch of questions.

Main goal is just to really understand your business. I don’t know if we can help you or not yet, but I’m going to ask you these questions just so I can understand what we’re looking at, what we’re dealing with, and that will give me the information to understand if we are the right fit to potentially help you with that. If you indeed would want help solving those particular problems. Does that sound good? Right?

That way they know the questions are coming. It’s not an awkward transition from hello to getting bashed with 100 questions. Now they understand. Okay this person’s asking me a bunch of questions so they can understand me, understand my business, understand my relationship, understand my health, and from there, then they can determine what is the right solution for me.

So now they understand what’s happening, right? It’s like when you go into a doctor’s office, wouldn’t it be scary to go into a doctor’s office and you sit down because you have the flu or something like that or whatever it is you’re bleeding from your knee. They just go here’s your prescription or we’re going into surgery. They don’t ask you a question. They just, hey, we’re immediately doing this.

That would be really freaky, right? But instead you go in and they go here’s what we need to do. What are your symptoms? How long has this been happening? What have you tried?

Are you taking any medications? They ask you questions to diagnose your problem so they can then prescribe the right solution to you or give you the right solution or treatment or surgery or whatever it is. But they ask questions first to understand the problem so that they can provide the right solution. Same thing with sales. Right.

So you got to let the prospect know I’m going to ask you a bunch of questions. So I understand what you’re going through and all the different things. And we can see if we’re right fit to work together. And if I have the right solution for you, does that sound good?

I always like to ask that question as well. Does that sound good? Because then the prospect is affirming. Yes I like this what we’re doing if for some reason they go, I prefer we do it differently. Well, then you know how to do it differently based on what they say. Well, actually, I would prefer if I just rather than you ask me a bunch of questions. Can I just tell you all of the things that have been happening to me recently? Sure.

Yeah. Let’s do it like that. If you prefer to just tell me all the things we can do it like that, too, without me leading by asking questions. So you’re making sure that this is the style they want to communicate. Number one, right.

First name in the first 5 seconds, number two, taking control of the call and letting them know you’re going to be asking them all the questions. All right. And then here’s the third tip, guys. And this one is huge. You never transition from asking questions to making the pitch until, you know they are going to say yes because you never proposed to somebody unless, you know for sure they are going to say yes.

Or there’s a high probability that they’re going to say yes. Right. We don’t ask for marriage normally, on the first date, we date for a while, if not years, and then we go, I think they like me as well. And I think marriage seems right. We’ve talked about different things and we have the right same morals and values and different things.

I think this would be good. I think the answer is going to be yes from the other party, and that’s when you propose the same thing happens on the sales call. Guys, there’s not a specific amount of time a sales call it should be. Again, we’re dealing with two humans here. So for some individuals, I’ve had very short sales calls ten minutes long and boom, then they sign up.

That’s all we needed others I talked to him for an hour and guess what? I’d never make the offer until the hour marker because I didn’t have all the information I needed yet to know if the probability was that they were going to say yes to our offer. I was like, no, we haven’t established enough rapport yet. I don’t understand all of their problems yet.

They still have questions to me about different things. And until those are answered, I know that they’re not going to sign on board. So let me make sure I answer all those questions they have first before I get to the offer.

That’s when you pull out your offer, guys, is when you have all the information, you need to know that you can confidently help the individual, and you also are confident that they want to see your offer. It doesn’t mean you’re 100% sure that they will sign up or can even afford your offer. It means that they want to see your offer. They’re interested in it. They want to hear your offer.

That is when you make the offer that is when you propose. So that’s third and big one, because I see a lot of folks that they try and do. I only have 30 minutes for the sales call. So this all has to happen in 30 minutes. That’s another tip.

Right. Make sure you give yourself enough time on a sales call for fluctuations for it to potentially run 15 or 20 minutes longer than the average. Give yourself buffers between sales calls, if you say, yeah, I have time on Tuesday for a call at 02:00 p.m.. But at 02:30 p.m. You have a meeting.

You’re forcing yourself to move faster than what might be natural for that call. So make sure you have plenty of time for the call to go longer, if need be, so that you only present your offer when you know the answer from the other side is most likely a yes. All right. So those are a couple of amazing sales tips for you, easy to implement, but make a massive, massive difference. So put those into actions relisten to this if you need to write those things down, if you need those extra notes.

But take action on that. Guys, we’re here to get you results. And as always, of course, if you want to move faster, we have an incredible mastermind called Seven Figure Visionary. So quick plug for that. But we have hundreds of client testimonials, and it’s absolutely amazing and it’s growing and our team is growing and it’s so cool and it gets me excited.

So I had to share with you in case you want to. Actually, if you want help implementing all the different things, these are just micro tips and strategies that I can only give you over the audio here, but sitting down together, incredible things happen. We work with our clients both. They get one on one calls with me and with other team members. And we have three times weekly group workshops where we actually workshop with you inside your business.

Those aren’t Q and A calls. Those are actual workshops where we help you do things in your business that you probably are struggling with. So anyways, that’s my quick offer and pitch, guys. And I’m super excited about how our mastermind is performing client results, that it’s growing and all the things. But I hope this training was helpful.

Put those couple of sales tips into practice, and you will see yourself connecting better with your audience with your prospects, and they will be genuinely happy. Right? That you run your calls in that manner, because this is a solution based sales training, not just ram our program down your throat type of sales trading. And so oftentimes people will join our program. And the first thing they say to us is that was such a lovely enrollment conversation we had.

Thank you. They thank us for selling them because we listened to their problems, and we didn’t just immediately pitch them. We understood what they’re coming from was, and we understood we had the solution for it and that we would be able to work with them. And so they’re appreciative of it. And that’s a telltale sign that you’re doing solution based sales, and that’s the way you want to do it.

So that’s all for this episode. Guys, we will see you in the next one.

Hey, Dino Gomez here and if you enjoyed this episode, be sure to head on over to the for more resources, downloads, videos and cheat sheets to help you grow your online coaching business. Alright, and if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month, we choose one lucky winner to win access to one of our coaching programs.

All right, so that is it for this episode. Guys, we will see you in the next one.

Bye bye.

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