Dino Gomez

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Rule 3-4 Options

3-4 Options

Written By Dino Gomez

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Transcription

Hey, guys, Dino Gomez here, and you are listening to the Secrets of Coaching podcast where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in three, two, one.

In today’s episode, we’re going to talk about the fact there is always three to four other options out there for you. Did you know that there are three to four options out there for you right now to solve whatever problem is going on in your life or in your business? Let’s get into this one, guys. This one’s going to be juicy. Did you know there’s always about three to four other options that exist for you to solve your problems in life or in business? Guys, we’re going to get a little bit deeper, a little bit of juice on this one.

All right. What are some examples I can pull out here? Let’s just say your car breaks down on the freeway, all right? And you pull on over you’re on the shoulder and you pull out your triple A card. You’re like, okay, I’m going to call AAA. They’ll come to fix my flat tire and you call them, and for whatever reason, they’re not answering your call and you’re sitting there and all of a sudden, in a moment of panic, you’re like, oh, crap is not available. I’ve called them five times.

They’re not answering. I forgot today is a holiday and they don’t work holidays. So now I’m just screwed, right? You can sit there in a moment and be frustrated and anxious and upset and sad and all the different things and or you can implement this. You can implement what is I call the 34 rule 34 rule means there’s always three to four other options that exist. You just need to spend some time thinking to come up with those other options. So what are some other options you’d have in this example?

You could call a friend. You could call the local car shop and see if they have a tow truck or if they can come out to you, you can call a family member. You can. There’s so many different people you could call. There’s a very basic example just off the top of my head. But the same is true inside of your business, inside of your life, inside of your relationships, inside of everything. I was watching a Tony Robbins seminar recently, and this guy was talking about, oh, my gosh my wife wants a divorce, and he’s like, what do I do? And Tony Robbins asked him a bunch of questions, and he’s like, I don’t get it. She wants to remain together, but she still wants the divorce to go through. And he’s like, no, this isn’t cool. I don’t know. He’s very upset. Tony Robbins is like, dude, she wants to remain together, and he’s like, yeah, and Tony is like, and you told me you guys are still having sex, even though you’re in the middle of a divorce.

And he’s like, yes, and he’s like, so everything’s good between you. Besides the fact you’re getting a divorce and the guy’s like, Yep. And Tony Robbins is like, What’s the problem? He’s like, What’s the problem, man? He’s like, You’re still having sex. You guys still go out to dinner. You guys are still civil with each other. You guys still love each other. You still hang out. Except she just doesn’t want the official title of marriage. Like, you’re still basically married, except for the fact that she wants a different title and she wants to live separately so she can have her own unique space.

But you still see each other all the time. And the guy’s like, oh, I didn’t realize that. And he’s like, yeah, he’s like, you have basically the same relationship. Except now you have your own space in your own place. She has her own space in her own place. But otherwise your relationship hasn’t changed much, has it? And the guy’s like, no, I didn’t think about it like that. I didn’t recognize that. And so and Tony explained this as well. He’s like, yeah, there’s always other options that exist, and this is a different option.

You’re not on paper. You guys aren’t a couple, but who needs it to be on paper? He’s like, you guys otherwise have your same relationship, and things are fine. And so I thought that was a really great example in the relationship space. And so the same is true in your business. So let me give you guys a cool example. Is anybody up for a cool example? Cool. Cool. So recently one of our clients went ahead and posted on social media. They have a solid following in their space and their niche.

And they made a post. And the post didn’t get much engagement, right? Not what they were hoping for. They were hoping for a lot of engagement and reaction for this new offer and program they have. And the post didn’t get a lot of engagement. And so they came to me and they’re like, you know, what do I do, normally post? And it’s a home run, like, 2030 people. Comments I have all these people reaching out to me and direct message me, and it’s so easy. And what do I do?

I did my post like, I normally do, and it didn’t land. And so they were kind of in panic mode. But I was like, oh, that was just one post. I was like, that’s the one thing with organic marketing is that it fluctuates, right? Based on the time of day you post, it could be the day of the week. It could be maybe you’re posting when somebody else big in your industry is running some type of live webinar, and they captured the audience’s attention momentarily. There’s just so many factors sometimes posts don’t get a lot of reaction initially.

And then all of a sudden, the next day, they blow up. There’s just so many different factors. And so I just like, oh, no worries. It’s always a marketing campaign. I never call it a launch. I don’t like that word launch, and I don’t like launches. They are stressful, and they create what I like to call a roller coaster revenue where you have a bunch of revenue, and then it drops down. And so it’s always a marketing campaign. It’s a consistency thing. So it’s just like, oh, no worries.

Mix some other content in there. And then I was like, I gave them a different post template to use. I was like, then use these five other post templates here that we have already pre written. I was like, they’re proven to work. Just drip these out afterwards. They’re going to be a little bit more direct and people will understand your offer better if you use this format in which you present to your offer. So they did that. And then all of a sudden, they got the engagement.

They were looking for the demand they were looking for, and they signed a bunch of clients, and they were happy. So it’s one of those things where it’s like, what is the rule of 34? What other three to four options do I have? All right, you post and nobody responds. You have option number one. It didn’t work. I’m giving up. I’m upset. I’m stressed out. I’m anxious, right? That’s an option. You can do that or you can option number. You can say, okay, well, that one didn’t work.

I’m gonna try again in a different style and a different format of a post. That’s a different option. And yet there’s still several other options that exist. I’m going to go partner with another coach and have them promote this new program and offer, and I will give them a Commission for any sales. There’s so many options that exist, like in this scenario off the top of my head, there’s ten different things we could do in this scenario. And so it’s not even a rule of 34, like the rule of, like, ten X, because I see ten other things that could happen in this scenario to make this successful.

And that’s what we do with all of our clients. It’s just again, because I’m a grandpa old in this industry 13 years online. I’ve seen everything just about that. There it is. So for me, it’s very simple. And I’m smiling on laughing because I remember I used to freak out over little things as well, and not to say it’s a little thing. It’s a big thing for them in their business, their livelihood. But in retrospect, it really is a little thing because there’s so many other solutions to it.

And just to top this off, here’s one more life example. We ordered some furniture recently and from Amazon, and I put it together, and I was like, oh, crap, the pieces are wrong because one of the pieces wasn’t connecting to the other piece correctly. And so for a moment I got frustrated, and I was like, I can’t believe they manufactured this wrong because the thing was already three force assembled. But this one crucial leg was not connecting. And I was like, it would not connect.

And I was like, trying to force it into connect. The last piece that had to go in to make everything stable. And I was for a moment I got frustrated. And then I just sat for a moment and I was like, no rule 34. I was like, There has to be another way, like, something must be wrong.

Now it turns out I had the piece.

I was trying to make the piece work, and it was backwards. I need to flip it upside down and just turn it the other way inside out. And then it was going to fit correctly. But I was just looking at it wrong and trying to connect it wrong. And therefore it didn’t fit. So flip it upside down and then flip it around inside out, and it was facing the right direction now and now all of a sudden it was manufactured correctly. I was like, the holes don’t even line up.

The holes didn’t line up because it needed to be turned the other way and flipped upside down. Right. Luckily, I didn’t lose my cool there and figure that one out fairly quickly. But that is the rule of 34. Guys, whatever is going on in your business in your life, there are options for you, but you need to give your brain your brain is so infinitely powerful. So here’s the process to using the rule of 3-4. It’s simple. You first need to ask yourself the rhetorical question.

What other potential solutions are there? All right, if you don’t ask yourself that question, your brain will not come up with additional solutions, because if I ask you what color is the guy? What color is your shirt? What color are your shoes? What kind of car do you drive? Are you married? Are you single? How much money is in your bank account? Where’s the next place you want to travel to? What’s your mom’s name? What’s your son’s name? Anything else? What’s your favorite restaurant?What’s your favorite type of food?

You guys didn’t have an option there, but to answer all ten of those questions, when you present a question to yourself or to anybody else, they have to process it. They might not answer it verbally, but they have to at least process that information. So when you’re speaking with somebody and I go, hey, are you guys paying attention right now? I just re grabbed your attention. If you were daydreaming a moment while you’re driving or while you’re working out, hey, what are you doing right now?

You had to answer that question in your head. So the brain has to answer questions because it’s a computing system. It loves to follow up, figure out puzzles. And so all you have to do when you’re in a situation where you don’t know the answer or you have a problem in front of you is ask yourself, what three to four other solutions potentially exist. Once you ask yourself that question, your brain will start computing. Oh, you know, try flipping the leg of this piece of furniture upside down.

Maybe it’s upside down. I flipped it upside down and still didn’t work. Maybe try rotating it so that’s inside out and facing the other direction. Now it connects and works. Ask yourself those questions, guys. You can often problem solve a lot of different things, and of course, that’s why a mentor is super helpful as well is because they will know how to do that, and they will have the different lens and angle and perspective and experience to help you get through the more difficult problems and solutions, because you will be able to solve small problems by asking yourself and by implementing the Rule of 3-4.

But bigger problems, complex problems, not all the time because your brain, you don’t know what you don’t know. And so your brain doesn’t know that those other solutions exist. The furniture one very simple growing your business. You might not know that there’s a lot of creative ways to land clients. You only know what you know. Hey, I can post on social media and get clients. I can post in my Facebook group, but you don’t know all the other ways to get clients that exist out there because you’ve never done it before.

It’s not even part of your consciousness, but your mentor will be like, oh, yeah, you can use email. You can do this, you can do this, you can do this. You can do this. But you’re not privy to that because you’re not aware of that being an option. So when you ask yourself that question, that solution doesn’t exist to you yet, which is why we always got to keep growing and learning so that we have more input and more experience to solve more of our problems ourself. And otherwise the Rule 3-4 just become stronger because you have that experience and your brain can access those additional options there that exist.

So hope that was helpful.

Guys, remember that’s called the Rule of 3-4. I hope you guys are having an amazing day.

That is it for this episode.

See you guys in the next one.

Hey, Dino Gomez here and if you enjoyed this episode, be sure to head on over to the secretsofcoaching.Com for more resources, downloads, videos and cheat sheets to help you grow your online coaching business. Alright, and if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month, we choose one lucky winner to win access to one of our coaching programs. All right, so that is it for this episode. Guys, we will see you in the next one.

Bye bye.

 

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Break out of a sales slump

How to break out of a sales slump

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

>> BOOK A FREE CALL NOW <<
Transcription

Hey guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in three, two, one

In today’s episode we are going to talk about how to break out of a sales slump. All right, cause they it happened to all of us at some point for different reasons. So we’re gonna dive into this. All right, then a little Jim Carrey there. Right.

So how to break out of a sales slump?

Guys, this will happen inevitably because it’s just data and numbers. And so there’s a couple things to understand is that you will have a period of time, more sales dip. And that just happens. What goes up must come down for a second. And the key is to understand what’s happening and to not overreact and to make the proper changes. All right. And so I’m going to break down some of this for you guys here. So what you should do first. All right. Let’s just say you had an amazing month and then all of a sudden you start the next month out and you don’t have any calls.

You don’t have any sales or just out of nowhere, you notice sales have gone down or calls have gone down, inquiries have gone down, whatever it might be, this will happen naturally, just over time, just based on data. That’s the first thing to understand and to recognize is that this is data. All right. And so do not panic. Do not overreact. Do not change anything. If you’ve had a bad week because it could just be an outlier, it could be the time of year during the summer.

Sometimes sales dip a little bit. People are traveling, they’re on vacation. You get more, no shows. All these different things come into play during the holidays. It can be very similar. Although holidays are normally a really good time for sales as people gear up for the new year. But nonetheless, little things can happen here and there right around the actual date of the holiday. So there’s a lot of different factors. So the key, number one is to remain calm, remain cool. And that’s most important, because if you start freaking out and changing things, you could change what working proven to work system into something that is not going to work.

So remain calm. Alright, number two, speak with your mentor. Right. If you have one mentor or coach really important that you do that at that point in time. And what you should be doing is looking at data and looking at things. All right. Because what normally happens with a sales slump is one. It could just be an outlier again time of year, holidays, things of that nature. And again, if it only has been a week or something like that, not much concern again, that could just be the outlier if it starts carrying on for two or three weeks.

Now you’re starting to see a trend and that’s when you need to really analyze what’s going on and then make appropriate changes. All right. Now the first thing you want to look at is did anything change in marketing or in your daily deliverables and action items? Alright. So what often happens is that you will have a record setting month or record setting a quarter or something like that amazing week.

And you will be super stoked and happy and all the things and life is good.

Super high and and flow and all the amazing things. Right. But then what happens is without even realizing you take your foot off the gas because your business has changed. If you have a really, really high month, you’ve just onboarded a bunch of clients, and now all of a sudden you have more deliverable than normal. You might have more one B, one calls more group coaching calls, more questions, you’re answering client only group. You have the different inputs all of a sudden, and that’s going to take away from your time and that time disappears.

And that time previously might have went into marketing, or it might have went into you sending out a daily email, recording a podcast, doing videos, YouTube, whatever it might be outreach. So all of a sudden you’re still working as many hours and you’re justifying to yourself, hey, I’m still putting in the full work week. Sales should continue and be steady. But what you’ve done is you’ve changed where you’re putting your attention and you’ve taken your foot off of marketing rightfully so. And you put it into client delivery.

And so thus your marketing has slowed down. The engine has slowed down over there, and therefore the volume is going to slow down. All right. And so what you need to do in this situation is you need to figure out work with your coach or mentor to figure out how to maintain the same marketing velocity while also maintaining deliverables to your client. And this is done with processes and systems and scaling and the structure of your business, a lot of cool things that we work with our clients on so that they can literally onboard as many clients as they want without it taking away from their time or otherwise them trading their time for money so that they can scale.

All right. And so that’s what you want to do. Get together with your mentor, have a second set of eyes because they’re probably going to spot something. Absolutely. If they’re good, we’ll spot something that’s missing inside of your business. That’s changed. And when you change an input, you change the output. All right. So that’s normally why that’s happening there. All right. And so let me give you guys a couple of examples here. We had a client recently who’s launching who’s transitioning from one V one coaching, to group coaching, first time he’s ever done this.

Okay. He’s really excited about it. And he’s normally very, very good in charismatic on sales calls. And he has a high ticket group coaching program selling for $3,000. And normally he’s got a very high close rate. And he hops on, this is the first time he’s ever selling his group coaching program. He hops on the first call. The person wants his program says, it’s too expensive. All right. And so he immediately gets in touch with me. And he’s like, Man, I’ve never had somebody that has desired to work with me.

Say, my stuff was too expensive and not actually closed. He’s like, what is going on? He’s like, I’m feeling nervous about this group coaching program. So we had a 20 minutes conversation. It wasn’t even scheduled. I was like, hey, are you free right now? I’ll hop on the phone with you. Trust me. We’ll figure this out. Hop on the Zoom call with him real quick. We talk face to face a couple of laps, have some fun, then we dive in. All right. So we we dive in.

And so I’m speaking with him. And I’m like, you’re 0 for 1 right now. That’s not enough data. I was like, if you had five calls and you normally have a 50% close rate and he closed none of them. You go for five. I was like, Then you have a problem. You’re 0 for one right now. You don’t need to change your pricing. You don’t need to change your offer. I made. So the offer was good. And I was like, You’re just inside your head because you’re selling something you’ve never sold before.

All right. And so I had a conversation with him, and we talked over a couple of different things in terms of his the way he introduces and demonstrate stuff value of his group coaching program on these calls so that he doesn’t get the price. Objection. So we went through that. And we changed some things in the sales presentation because, again, he was used to selling one V one coaching. So he’s selling something new. And so I was like, here’s how you need to position and sell group coaching programs so that people understand the value.

And so we had that call. And afterwards I was like, how do you feel with what we’re going to do moving forward on these calls, he said, okay, I feel much better. He had two calls the next day and then two calls a day after that already scheduled. So he goes the next day and, boom, he closes both clients. Now, this is funny. The first client said, hey, I want it, but I can’t afford it at three grand. The next two calls he had, both clients chose what we call a VIP upgrade.

So with a group coaching program, you can have your normal program. And on top of that, you can have an upgrade, which is like, bonus one v one calls, bonus group coaching calls, different bonuses, different things added. So the next two clients sign on board and up for the VIP upgrade, which is five grand.

So he messages me.

And he goes, Dude, it’s been 24 hours since we’ve last talked, and I’ve collected $10,000 cash. The last two calls, they both signed, and they both wanted the VIP upgrade. And that was after we made tweaks to his presentation on how to deliver things differently. So right then, as soon as the first domino falls and you have the momentum, you’re like, okay, you understand your potential. And he’s like, this is insane. So we got him out of his head because oftentimes when you’re in a sales slump, you’re in your head, you’re like, oh, I’m too expensive or my audience or my audience doesn’t have money. Trust me, they have money. You’re just not demonstrating the value you have to offer them enough. That or your offer isn’t good enough or your sales mechanism, your sales delivery, there’s something broken there or your mindset is off. Right. And so, boom, he had a $10,000 cash collect today. Then the day after that, he closed yet another client into VIP. And so he ended up going three for five on those first five calls and collecting $15,000 cash in a three day period.

All right.

And so when you’re in a sales slump.

Guys, you need to first recognize, right? Look at the data. If it’s just 0 for 1 one, you don’t need to freak out. But do get in touch with your coach or mentor. Get a second set of eyes looking at things again, if you go, 0 for five on calls, there’s definitely something wrong in your offer, your pricing, or your sales mechanism. All right. So get in touch with the mentor right out. When I pointed out these things to him, I asked him, Are you doing this on the call?

Did you do this on your first call? Did you do this? The things that we teach that you should always do? Did you ask these questions? He’s like, man, I totally forgot to follow that framework. And so that’s why you need a second set of eyes. I wasn’t teaching them anything new. These are things that we already taught to them. But I was reminding them of that because oftentimes we get in the moment we get busy, we’re rushing to hop on a call and coming out of some other task, and we forget to do the things that need to be done that move the needle.So you need that mentor, that accountability so that things can change quickly.

And then I’ll give you guys a third exam. Right now, we have a sales team and our sales team. It was their vacation week, right. And this was a month and a half ago. What happened is they had a really, really good first three weeks of the month, the fourth week of the month wasn’t that great for them, and they underperformed compared to normal. So I didn’t freak out. It was just a week.

So it wasn’t like a trend yet. It was an anomaly. And so I wasn’t like freaking out per se. But then the week after that poor performing week was vacation week. So then all of a sudden they’re gone. Alright. So I didn’t want there to be two weeks in a row of lackluster sales or revenue compared to our average. So what do I do as the founder, as the leader, as the visionary is, I started taking sales calls on their vacation week because people wanted to get in touch with us and somebody wants to get in touch with you guys.

Here’s a sales tip right now. Lean into this one.

All right?

When somebody wants to buy, you sell them.

All right?

You sell them when somebody says I’m interested.

Even if you’re not ready, you hop on the phone with them and you close them. And here is why people’s emotions change. People buy off of emotion.

So if you go well I’ll be ready in two weeks. Let’s get on the call. Then their emotion could change. Something could happen to their health, something could happen to whatever. And all of a sudden her emotions off. They had a bad week at work. Now they’re just not that excited about it. They’re not as motivated. Whatever it is, people buy on emotions. Now it’s important. First and foremost, you do this ethically. You always do everything you can to serve your clients. Now, when you do that, you can have confidence to close your clients because service is selling is serving right.

And the reason you do that first you make sure you’re always going to do the best possible by your clients is to give you that confidence to sell with conviction. Because if you don’t and somebody is in a buying mode, you want a new pair of shoes. And Amazon doesn’t have the pair shoes you want doesn’t have the Nikes you want. You’re going to hop on over on Google and you’re going to type in Nikes and you’re going to find another store that has those Nikes so you can get them shipped to you so that you can wear them to the wedding or to on the holiday weekend because, you know, you need the Nikes before you go to the dinner party or whatever it is.

Right? So you’re going to find a way to get them. Same happens with your audience when they’re ready to buy. They’re like, oh, you’re unavailable. I want to coach right now. I need a coach right now. I feel I really want to move this forward if you’re unavailable. I was considering this other competitor of yours. Let me see if they’re available. That’s what will happen. And oftentimes that competitor when you are doing the best you can buy your clients. That competitor is not going to care about the client result.

So you’re doing your audience a disservice by not closing them when they are ready because they will go to your competition. They will have a poor experience with their competition. And then they will probably write off their dreams of being an entrepreneur or a coach or consultant or anything else. Losing weight, dream, relationship, health and wellness. They’re just going to be like, this stuff doesn’t work. I don’t know why I hired a coach. So then they’re going to get resentful at the coaching industry because you weren’t available or you convince yourself that you were not ready.

So always close when the prospect is hot. All right.

It’s a huge, huge, huge learning lesson there. All right. And so those are a couple of things. Right. And so what I did is that people wanted to book a call with us and vacation week for a sales team. And I was like, okay, I don’t want to have to wait a whole week. So I was like, I’ll take sales calls and I love sales. I have so much fun. It’s so much fun to me. I find it so fascinating. It’s one of those skill sets that nobody has mastered. You can always improve because there’s a human element to it. So it’s all about how you can connect with your audience and get to know them and all the different things and help them make the best empowering decision on their own behalf. And every personality is different. So it’s just it’s never stale. I really enjoy it. And even if it wasn’t vacation week for our sales team every couple of months, I take several sales calls because I don’t want to lose the skill set. And also we had just had a poor performing week the week prior, and I wanted my sales team to come back and see that I had closed a bunch of clients so that they can hop back into it with confidence.

Oh, my gosh. We were gone. And while we were on the Beach, Dino closed for clients, all pay in full. That’s what I wanted. So that when they got back, I was like, hey, guys, and that’s what happened while they were gone. I took five sales calls. I closed four out of five, which is the epic. And of the four that clients I closed, three of the four were pay in full. This is like the dream, right? They got back. And I was like, hey, guys, how was vacation?

Good, rested, rested, charge, recharged. Cool. While you were gone, I went four for five on sales calls and three of the four paid in full. Alright. So you guys ready for this next week because you guys had a poor week prior to vacation. You’re probably already in vacation mode in your mind. And so we need to bounce back and here’s proof in the pudding audience has money. They want the product, they’re ready to go. If you guys aren’t going to close them, I will close them.

That’s suddenly the message I gave that’s leadership. Right? Showing them there’s no excuses you need to perform, or I will perform. So that’s another way to break out of a sales slump. If you have a sales team that’s underperforming for a moment, get on the phone yourself. Demonstrate how easy it is so that they can have that confidence as well. All right, so that’s how you break it up a sales slump. Guys, I hope that was helpful. If you guys haven’t heard, we have two super fly offers right now, including a money back guarantee.

All right. And we cannot offer this to everyone because we work very closely with our clients. So we cannot offer money back guarantee to 1000 clients because there’s not enough time and we have to ensure you get results. Otherwise, we don’t get paid. So we were invested in your success, so we can only take on a certain number of clients with our money back guarantee. So do not waste time. If you’re interested in that, get in touch with us. Find me on Facebook. Go to our website, book a call with us right away.

We will talk to you about that money back guarantee that we are 100% on so far with every single client we’ve offered. That, too. They’ve more than double their money back very fast, and most of them, it’s like a 20 or 30 X. So we’re very confident in our offer and working with our clients and what we’re able to do, we have our 500 testimonials, and it’s exciting. And now I’m just ranting and raving about us, but I had to sneak that in anyway. I hope this was helpful.

Guys, we’ll see you in the next episode, and that is it.

Hey, Dino Gomez here And if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheat sheets to help you grow your online coaching business. Alright, and if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month, we choose one lucky winner to win access to one of our coaching programs.

All right, so that is it for this episode? Guys, we will see you in the next one. Bye.

 

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Energy is the Currency

Energy is the Currency

Written By Dino Gomez

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Transcription

Hey guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business and we are about to get started in 3 2 1. In today’s episode, we’re going to be talking about how energy is the new currency. And no, I’m not talking about like solar panels and green energy. I’m talking about a different type of energy.

Let’s go. Energy is the new currency. What do I mean by that guy? So, I mean, a big debate and conversation going on here. But I’m a huge fan of Alex Hermosa and I listen to his stuff quite a lot. He’s done a hundred million in his first three years. Guy’s just a genius. But anyways, he taught me this concept and so I’ve been studying this more and more and then also reading up on all this and doing a lot of things as well to to gain additional knowledge behind all of this.

But it makes it makes total sense. And it’s something I’ve been implementing in terms of the way that I construct my business and my lifestyle and all those different things. So let me know if you’re with me so far. Here we go. I’ll tell you how this essentially works, OK? And so. Energy is the new currency, what does that mean, guys? Well, oftentimes people love talking about how important time is, right? And time is is your most precious asset by far.

It’s way more important than money. Money is replenishable. You can spend money and make money. It can come back around to you. It always does. You get a paycheck. You’ve just had money deposited into your account and the client, you get paid by the client. Money’s coming into your account. So it flows and it’s been printed by the second. So it’s literally everywhere. And the government sent us a bunch of checks this year. So it’s everywhere.

Money is everywhere. It is replenishable. You can use it and it can come back to you. Time is not replenishable, right? You cannot go back in time. You can’t get back last week, last month, last year. You can’t go back to when you’re 10 years old. Once time, once your day is gone, you can remember the day, but you can’t relive it. So time is precious for that reason. Now, energy is another one because let’s just say you do a really good job of protecting your time.

All right. You can have give yourself a lot of time. Maybe you’ve built a team that runs your entire business and now you can just sit around and do the things that you want inside of your business. And you’ve you’ve leveraged your time. All right. The thing is, if you haven’t if you’re not protecting your energy, your time can become inefficient. All right. And so what do I mean by energy? Energy is like is how you feel.

It’s like your IQ. It’s your emotional intelligence. All right. You can have maybe you have a bad client that just just the thought of of that client is killing your energy. It’s just sucking energy out of your excitement, your joy, your inspiration, your motivation. You just hear this one person’s name or something like that, and it just ruins your day, right. Like that. Is that energy killer, right? And then all of a sudden what that does is when you don’t have that energy, that passion, that fire, that excitement, then all of a sudden that starts affecting your work productivity and everything else that you do.

It shows up like in your videos. It shows up in your podcast that shows up and everything. Right. If you don’t have energy right, then you just you’re just not going to be nearly as efficient. And it’s literally energy is that unforeseen thing that that attracts us to other people. Right. You’re like, I really like hanging around that person and I like their energy. And again, there’s different forms of energy in terms of like you might like somebody’s vibe because they’re low key.

You might like somebodies vibe because they are really loud, you know, but those are still different types of energy that they carry with them. And we’re talking about your source energy, your energy, your vibe. Right. Think of it as like your vibe. All right. And so being able to protect your vibe, how you feel, what you what your energy is, you’re how much work you can get done, how quickly you can get done, how how sharp you can be on your feet, all those types of things.

That is your energy. And so energy, I think as we move forward, we’re going to hear more and more and more in the entrepreneurial space of folks talking about how important protecting your energy is. And that means getting rid of things that you don’t enjoy doing. All right. It doesn’t mean businesses are all flowers and rainbows and all the other cool things. You know, there’s again, you can be an absolute flow business where everything is clicking and you’re growing and it’s a blast.

All right. And then that normally happens for a season. And then all of a sudden, if you’re going to go to yet another level, you’re going have to learn something new. And so that will be a grind season as you grind out and figure out the new problems or who to hire and all those different things to take it yet a whole nother level up. But through those different seasons, right, having the right energy is so crucial and so more and more of my focus has been on how do I protect my energy.

Right. How do I get you know, if we have a poisonous virus type client is ruining the vibe of our mastermind, we need to get rid of that client. Right. If it’s a team member or a team member, it can be a virus as well. Maybe they just all of a sudden they’re always negative, like it could be a friend, a family member. Right. That all of a sudden you just thinking about and hearing from them, spending time with them all of a sudden kills your energy.

It can be also foods that you eat. It can be substances. It can be a huge one is your sleep. It can be your sleep. How many folks here have felt horrible? You felt unmotivated, you’ve had a headache, you were upset about something, whatever it is, and then you just get good sleep and everything’s fine, like you can be like so mad at something. And then all of a sudden you get a good night’s rest and you’re like, oh, that was nothing.

The next day, like, I don’t understand why I was upset about that. It’s not a big deal. Sleep is so huge. And because it ties right into your energy. Right. So energy guys is the currency of the future. Again, I think we’re going to hear more and more and more entrepreneurs learning this and talking about this. But for now, just know, protect your energy. Right? So, in other words, protect your vibe, take notes, start it, start to process and figure out what things are you doing that give you energy that and what things are pulling from your energy and try and.

Outsource and get rid of the things that are pulling from your energy the most so you can have the most fun in your business and also simultaneously when you’re having the most fun in your business because your energy levels high is also right. Naturally, what that leads to and corresponds to is your business growing ultrafast as well. So protect your energy, guys. Protect your vibe. That’s it for this episode. Dina here. And if you enjoyed this episode, be sure to head on over to the SecretsofCoaching.com for more resources, downloads, videos and cheat sheets to help you grow your online coaching business.

All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode, guys. We will see you in the next one, bye.

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3 Hard Truths

3 Hard Truths

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

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Transcription

 Dino Gomez here and you are listening to these secrets of Coaching podcast, where we break down the nuances of growing a seven-figure online coaching business and we are about to get started in 3 2 1. Today’s episode we’re going to talk about and I am going to ask you three difficult questions. Recall in this episode, three hard truths. All right, guys, let’s dove right into this.

OK, three hard truths and another. Otherwise, three questions for you to ask yourself. All right, let’s get into this number one. All right. You want to launch and or scale your online coaching or consulting business to six figures, multiple, six figures, maybe seven figures, maybe eight figures. OK, let me ask you this. If you’re just getting started or even if if you’re stuck, maybe you’re already at twenty or thirty thousand dollars a month and you want to continue to grow.

Let me ask you this. Are you more likely to grow or continue to grow your online business if you join a premium mastermind and are surrounded by those folks that are playing at a much higher level? Or are you more likely to grow if you purchase and or join a thousand dollar course? All right. So in other words, your life is on the line. All right. You have to make a decision here and you have to make sure your business is successful.

You have two choices. You can either join a premium mastermind, all right. And be surrounded with those folks that are playing at a higher level. All right. Have them in your network or you can join a low ticket, thousand dollar course if you had to choose one in your life, was on the line, meaning that you had to make sure your business was successful, which one would you choose? All right. It’s funny. Ask this question like five years ago, and I got a different answer than when I asked this question to my audience.

Now my audience, now they go. That is a no brainer. They say, I take it, Masterman, I want to be surrounded by others that are doing amazing things because that rubs off on you. The connections are incredible. The coaching is at a different level, all of the different things. And so they go it’s it’s absolutely worth the investment to pay more to instantly be in that and that network in that arena. And so I get that this is a cold, hard truth because some of you guys, right, when you think about this one, you might not be at a mature enough level yet inside of your business or with your mindset.

I know I definitely didn’t start here where you would actually say a mastermind. You would probably initially think, well, of course, it’s cheaper and I’m still going to learn something. And you would justify it like that. I know I used to do that. So that’s a question. No. One, that’s a hard truth right there. Question number two, do you have what it takes? All right. Do you have what it takes?

Because there are going to be times, moments, days, weekends and where you are going to have to sacrifice like you’re going to there’s going to be seasoned to your business. There’s always seasons to a business. OK, so, for example, in the way of structured my business right. Is that my wife and I besides before covid and everything like that, although we did get in a couple of weeks of travel, still, we always take at least an entire month vacation every single year.

That’s that’s how we’ve designed our business. So normally that’s closer towards the end of the year and we will take off to Southeast Asia or to Europe or to all of the above, and we’ll be gone for four weeks. And so normally at the end of the year is a slower season for me in terms of I don’t work as much. It’s more fun for our family is more friends, it’s more travel, all of those things. My business that’s the cool thing about your business is you can design it to be any way you want.

And so that’s oftentimes when we’ll do our bigger travel. And then in between that, we sneak in a lot of four and five day weekends where we might do a road trip. I just do something local. I go down to Mexico for five or six days because it’s close to us and Southern California. We might do something like that, but there’s seasons right there. So in between those travels, in those seasons where it’s kind of I call it like a recharge season and a creative season because I come up with a lot of cool ideas and I actually solve a lot of problems inside my business when I have time down and time away from the business, extended period of time to actually think.

It’s amazing how quickly I solve problems that are inside my business. I’m trying to figure out how we go to the next level or something like that. It comes to me when I have enough time to think about it. But the thing is, if you’re always working day in, day out of your business, you don’t normally set back enough to see the problems. All right. And so there’s seasons to business into life. And it’s kind of like the seasonality you actually see in weather and so forth.

And so, you know, there’s also seasons where I grind harder, where I’m like, nope, this is the time to grind it. Just the way that I get in the way. I’ve decided to structure my business and stuff. But there’s going to there’s times when it’s my grind season and Buddy’s reach out to me and say, hey, you know, what are you doing this weekend? That’s all. Barbecue. Let’s do this.

I’m like, I can’t it’s growing season. And so, you know, some may call that a sacrifice, some may not. I think it’s quite a luxury. But, you know, there was also periods, startup periods when I was getting going with my business where, you know, I would work, you know, six, seven days a week, consistently for months. And it’s because it was needed at that point in time and that season of my business.

And so there’s absolutely seasons to it. And so there’s going to be challenges. You are going to hit roadblocks. You are going to struggle with different mindset issues. You are going to doubt that’s just supernatural. That’s just how the human brain is designed. We have a mammal brain. It’s here to protect us. It likes us to stay in our comfort zone and it doesn’t like us to do things that we haven’t done before. It literally takes more computing power for our brain to do something we haven’t done before.

And so it tells us it’s scary and things harder and that causes more stress. More fatigue means you need to sleep more, all of the things. So do you have what it takes because there will be periods like that where you are tested. All right. And so that’s a question you need to look yourself in the mirror and go, do I have what it takes? All right. And that’s a hard truth, because a lot of you guys do have what it takes.

A lot of you guys don’t. And it just depends. And it’s all about your willpower to power through. Right. Also, do you have what it takes in terms of consistency? All right. So you do not need to come roaring out of the gates and immediately grow to five million dollars like some of you guys immediately want to, you know, achieve that level of success very, very quickly. If maybe you don’t have the ability to do that.

Right. Maybe you’re a parent and you have kids and you have other things going on. You’re taking care of, you know, your parents as well. Maybe they’re living with you. Maybe you’re still working your nine to five job and you’re launching this on the side. And so naturally, because of your situation, you don’t have as many resources, as much time as somebody who’s doing well in the coaching business full time. And so in that case, do you have what it takes to potentially go a little bit slower and still stay in the game with your mindset, not give up and not be frustrated that your competition is going faster?

You guys have different circumstances now. At some point your business will have grown enough for you. Then you can quit your nine to five job because you’ve replaced your income there or otherwise go all in on your coaching business. Right? You have a little bit saved up. You’re like, OK, you know, we have expenses covered for two months now. I’m jumping ship one hundred percent into my coaching business and now I’m putting all the chips in the line.

I’m going after it. Right. Like, do you have it? What it takes to make those difficult decisions, those calculated risks? That’s the second question that I have for you. All right. And then the third question is why? Why do you want what you want and you have to go deep here? All right. This is why entrepreneurs burn out. This is why oftentimes you will see folks online grow their business, be all of a sudden a big name that came out of nowhere and then within three or four years they’re gone.

Is do you have a strong enough way, like in terms of like continuingly continuing to want to stay in the game? All right. You can decide I don’t want to grow anymore, which is, you know, totally awesome to like. There’s no reason that you need to make a billion dollars. Right. You might be like, hey, after one hundred thousand, like, this is a lifestyle I want. And we actually have several clients who have grown their business to ten thousand dollars.

And they’ve reached out to me and they’ve just been like, I am so grateful. And one of our clients that comes to mind, Jim, he is consistently traveling with his wife and his kids all over the place. And you know what? He is right around the ten thousand ten between ten and fifteen thousand dollars a month. This is what he normally does. And he’s like, I am not trying to hire a team. I am not trying to take this to seven figures.

I’m just this is I love traveling consistently. I love spending time with family. And this is all the money we need to have the lifestyle that we want. And so he knows exactly what he wants. He knows what why he is working for that. And he loves being able to travel work remotely. And they travel for months at a time as well. So understanding why. Right? Just the whole I want ten thousand dollars a month for the ego thing or I want a million dollars a year for whatever reason.

It is like you got to have a strong reason why. Otherwise maybe it’s just to see if I could do it. Like that’s a cool reason why. But if it if it doesn’t run much deeper than that, then it’s going to be a short term run. So those are hard truths, right. Like would you be more successful than a mastermind or a low ticket program because you need to make a smart decision there. A mastermind changed my entire life.

Do you have what it takes? All right. And why do you want it? You really need to figure out the why piece if you want to have this be a long term thing, because what will happen right at first you’ll be really excited with your first ten thousand dollars a month. Then you’ll be excited with your first thirty thousand dollars a month. And then sixty thousand and an eighty thousand and then one hundred thousand. And it’s going to go on and on and on and on.

Two hundred thousand five hundred thousand a million. It’s going to it never stops. And so you need to really understand why. Like why do you want like why do you want to keep growing. What’s the main thing is that you want to serve clients is that you’re taking care of family. Is it nonprofits? It’s the charities. Is it to see if you can do it, like make sure you understand your why. Because your wife will keep you in the game.

And the turnover in this industry is it’s going to be brutally honest here because I like to be a straight shooter. Most people come into the industry and even if they’re successful, like really successful within a matter of years, they’re on to something else. So can you do you have a strong enough way to continue to remain in the game and and stick around for the long term? All right. So those are your three cold, hard truth questions to ask yourself.

I hope this lesson and these questions are thought provoking and lets you dig a little bit deeper into why you want this and whether you have what it what it takes to get it done and what type of decisions you need to make. Should you join a mastermind? Should you go low tech it? How should you get started? How do you choose your mentors, all of those types of things? All right. So as if for this episode, guys, we will see you in the mess here.

And if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and kids to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right.

So that is it for this episode. Guys, we will see you in the next one, bye bye.

 

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How to Attract Premium Buyers

How to Attract Premium Buyers

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

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Transcription

Dino Gomez here and you are listening to the secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business and we are about to get started in 3 2 1.

How to attract premium buyers. Guys like imagine this, right? Like, boom, this might be unfathomable for you right now, but just imagine that today you just got paid ten thousand twenty thousand thirty thousand fifty thousand dollars from one client, all the ones they paid you this amount of money to hire you as a coach or consultant. That is what we are going to talk about. How do you do that? All right. How do you attract these buyers, these premium buyers that are going to pay five figures right there and pay 10 grand plus to hire you as a coach or consultant?

Now, there’s a lot of different steps that go into this. I’ll cover a couple of them very quick. And one of the things that you guys will notice in terms of a trend of this show is that we’re trying to make the episodes shorter, punchier and produce more of them for you to give you guys more more value there. So I’m going to dove right into this. So, yeah, just imagine. Ten thousand dollars, boom. Your phone dings.

You just got paid 10 grand,Just got paid 50 grand. One client boom. Wired through to your bank account. Awesome. OK, how does that happen? All right, first off, you need to get inside of the head of a premium buyer. You have to understand what they want so that you can speak their language. All right. Birds of a feather flock together, right? You need to. You need to.

You need to have a meeting call that is going to. Right. You need to be on to make the right chirps, the right sounds, the right movements that are going to attract the tribe over. Right. If you’re in the gym. My buddy’s a bodybuilder. If he got recently, got really big and once he got really big, then all of a sudden the other really big dudes at the gym are like, dude, come hang out with us because we you know, we want to talk to you about what you’re eating and what you’re lifting tips and tips and tricks and strategies are and all the different things.

Right. So you just start speaking each other’s language and so forth. So you got to understand, right. How to have that high ticket mating call that attracts those premium buyers. And yet I understand that speak their language and to speak their language, you have to understand how they think. Right. And so here’s how they think. First off, I’m going to give you guys all the tips as a premium buyer myself.

All right. First off, as a premium buyer, somebody who’s willing to pay ten thousand thirty thousand fifty thousand one hundred thousand dollars for a coach. Right. Here’s what I’m looking for. Number one, that it’s actually a premium offer. Like I want it to be a ten thousand dollar plus offer. It has to be it has to absolutely be that. Otherwise, I’m not interested in it. All right. That’s how a premium buyer thinks.

They like premium things. Think about like the brand Louis Vuitton and for the brand Ferrari and so forth, like people that they don’t want it to be cheap. They don’t want it to be accessible to everyone. They want to know that it’s difficult to attain that, that everybody else is going to be on the inside of this program is playing at that same level and it has that level of success to be able to afford or and or that the right mindset.

Right. You don’t even have to be at that level successful yet, but at least you have the right mindset that you want to play at that level. Right. And instantly everybody has respect. So, again, you can join a mastermind and be brand new. Right. And everybody already between six and seven figures. But people will instantly respect you even if you’re brand new because you are going to win like you. You’re willing to play at that level.

All right. And so you have to understand that that that was a crazy one for me. These are things I wish I would have known a long time ago. But premium buyers, they want a premium offer. So you have to understand that like it’s they’ve wanted to be expensive. They legitimately want it to be expensive. All right. And that’s what I look for. I will not purchase anything and take it seriously if it’s not five figure investment plus.

All right. Because I am a premium buyer. All right. So that is a huge mindset flip on its own. Like people want to pay you a lot of money. Consider that people want to pay you a lot of money, like a firm that to yourself over and over again. You might not know who those people are, but there’s a lot of people in the world, trust me, that are out there, right there in your market.

They’re definitely on Facebook. Could have several of them already in your Facebook group if you have a Facebook group or in your network. But they are out there. They want to pay premium dollars because, you know, people value things more when they pay more for it. So they also know that it’s going to help them get the results they’re looking for because they’re going to take it very seriously. People take things very seriously. That is a scary investment for them.

And that’s what they want because and that’s what I want. I want to be pushed out of my comfort zone. And so if I pay somebody five dollars for something, you know, or if our from our coaching program for free, nobody takes it seriously. If all of a sudden it costs this amount, it’s worth 20 grand, it’s 30 grand. Whatever the number is, people are like, OK. And then they watch every single video and they attend every single call and then they get the results that they want.

And so that’s the same for me on the premium as I know. I’ll take it seriously if it’s actually an investment for me. All right. So that’s how premium buyers thinking. That’s number one. Number two, a premium buyer. They want to stretch, so they want it to be uncomfortable. They know growth happens when things are uncomfortable. They also premium buyers want to see what a different premium offer looks like. They want to know, OK, what is inside your 30 K mastermind?

What are the components of it? How does it run? What types of people are in there? How many times you deliver coaching? What do you premier primarily coaching on? What do you focus in on people like they want to know to see what the market is craving in buying. Right. And again, premium buyers, they want to stretch like they want to grow that. That’s why they are premium buyer to begin with.

And in the position normally to invest high ticket is because they are growth oriented, which means they’re not just they want to continue to evolve and move up the ladder, so to speak. So they’re looking to stretch. They want it to be a little bit uncomfortable. And then number three, right. Premium buyers, they want to be surrounded by by by others that are playing at that level. NBA all star players want to be surrounded by and practice with in the off season other all stars.

Right. Like they want the competition to motivate them. They want the other people in the mastermind to motivate them. They want other connections from the folks and the mastermind. All of those things they want to learn not only from the coach themselves, but from the others in that master. And they’re at that level. All right. And so that was I mean, these are things I wish I would have known. So once after, you know, how a premium buyer thinks, then you need to understand what are a premium buyer’s problems.

All right. And then from there, once you understand their problems, your marketing needs to speak to those problems. Quick example to wrap this one up. If you say here is how to land your first client, guess who you are going to attract? People who are looking to land their first client, hence beginners. If you say here is how you grow your business from ten thousand dollars a month to thirty thousand dollars a month, you need to hire a team member or a sales rep or raise your prices and things like that.

You are attracting somebody who is already at ten thousand dollars a month and above, and you know that they have a bigger level problem now. Now they need to learn how to hire and train and retain awesome team members. They need to learn how to run paid ads. They need to they have a bigger they need to learn how to raise their prices just by saying raise your prices. That implies people have clients at a certain price point. So raise your prices means, OK, this person’s already in business and now I’m just helping them raise their prices, become more profitable.

So then your messaging and your marketing comes after you understand how a premium buyer thinks. All right. Now, I could go much deeper on how a premium buyer thinks, but that will save that for another episode because we’re already at the eight minute mark. Wrap this one up. But I hope that was helpful. Guys just know there are premium buyers in every single market. They desire a premium offer. They want to pay high ticket because they want to value the services.

They want to stretch, they want to grow. They want to be surrounded by others who are playing at that level and they want the premium experience as he is here. And if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and kids to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs.

All right.

So that is it for this episode. Guys, we will see you in the next one, bye bye.

 

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