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Oct 20 2020

Content Marketing for Coaches

Content Marketing for Coaches
[3 Strategies for Endless Content]

Written By Dino Gomez

[Free Training]

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts.

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

All right, we are live here, everyone Dino Gomez here, and welcome to another episode of The Secrets of Coaching podcast, where we reveal the mindset, strategies, problems and solutions to growing a six to seven figure online coaching business now in today’s episode. Guys, I want to talk about how to produce an endless amount of content, even if you feel like you have nothing to say or nothing more to teach. And so in today’s episode, guys, we’re going to talk about the three different types of content to consistently produce that are going to want to nurture your actual actual email list, your actual following and so forth.

And it’s going to help attract more clients into your coaching business. We’re going to dive into that. But first, I want to talk about how just about was either three or four years ago. I remember being in this exact position. This was one of the questions that I had. I was following this one guy named Mike, and Mike was always producing content like every single day. It was like a different Facebook live, a different YouTube video, a different sound byte, a different clip.

And I was like, where does this guy come up with all this content and why do it? Why am I attracted to its content? That’s really what I was asking myself was why what was special about Mike and what what types of content was he produced? And so that’s how I was able to do. What I was able to do was reverse engineer what Mike was doing. And and then I kind of came up with some some testing, a bunch of different pieces of content myself with my audience.

And I figured out what was working really well with my audience. And so I want to share that with you guys today. Now, first thing you guys want to do to always have an endless amount of content to produce is is quite simple. Number one is have a place to record it. All right. Just dedicate one single place that you are always going to record your content marketing ideas. It might be late at night or you might wake up in the middle of the night and all of a sudden have an idea of a piece of content you want to produce.

You might be working at the gym, you might be driving, and all of a sudden you’re going to get hit with these ideas. You need a place to record them. For that reason, I recommend your cell phone because you’re almost always will have your cell phone with you regardless of what you are doing. So I use the actual notes app on my iPhone. In the notes at app, I have a specific page that’s called Content Ideas. As soon as I get hit with a burst of inspiration on a piece of content I should produce, I just record it.

And that is it. Then basically the next week when I go to shoot videos and record stuff like that, I have a bunch of ideas from the previous week of content to do so. No one goes it starts with just being organized and the simple process of recording content ideas. You will be blown away by how many ideas you actually have to share when you start writing them down. The thing is, you’re only going to have that idea that a content idea, that inspiration for a matter of moments before life gets busy and you forget it, OK?

And that happens to us all. So the key guys is just to get in the habit of recording. Now, once you’re in the habit of recording it, I’m going to show you guys some mindset, strategies and techniques of how to consistently take one idea and then turn it into several different pieces of content. And so the first thing we want to do, guys, is right now, if you’re like, OK, I want to produce a bunch of content this week, next week or this month, and you have a goal that’s step number one, guys, is step number one.

Have a place where you going to record it? Step number two, have an actual goal for the amount of content you want to produce on a weekly basis and a monthly basis. OK, that is going to keep you focused on when to produce it. Now, if you are a coach and you are super busy and you’re trying to figure out when you’re going to fit in this content production into your schedule, what you need to do is first evaluate how important is this content to your actual growth.

And if it is one thing about a coaching program, it’s producing content consistently is essential to your lead generation efforts. OK, and so this should be at towards the top of your list, if not at the top of your list is consistently producing content. All right. That means you should be doing it at the start of your day, ideally at the start of your day. So that for sure it gets done before you lose the rest of your day to unexpected things that that inevitably always pop up when you run a business.

OK, so now what I will say is that there’s two different styles in which to produce content, OK? There’s some people that like to chunk content into blocks where they go, OK, every Monday I’m producing content for the entire week and they get it all done in one day. All right. That’s personally the way I like to do things is I have certain theme days of the week where I know, OK, on Tuesday I’m shooting three different videos and that’s going to take care of my content for the week.

On Thursday, I’m shooting two videos for our actual coaching clients and that’s going to go into the members program and as well as the actual coaching calls I have with them and so forth. So that’s what you want to do first, guys, is decide do you want to chunk your content and have it done on certain days and certain times? Or the other option for you is to shoot and record content when you get that burst of inspiration and have that creative idea.

Now, if you’re that type of person where out of nowhere you’re going to have that inspiration and you’re able to quickly get your your camera set up, your iPhone set up or hop on a Facebook live or whatever it may be that works that might work well for you personally. My brain kind of turns on and off depending on what. Types of tasks I’m working on, and so for that reason, I do better when I sit down and block content chunks and record it all at once and one and one go, I kind of get into a certain mood and a certain flow.

I’m going to be outgoing and charismatic and things of that nature and I’m going to shoot all my content right now. And I’m excited to do that. And so that’s personally the way I like to do it. So again, the steps so far, right, is one have a place to record your content, ideas. No two, have goals of how much content you want to produce on a weekly basis, on a monthly basis. And then, number three, decide if you’re actually going to shoot all that content on a specific day, days of the week, or if you’re just going to wait for inspiration.

Now, another reason why I like having specific days of the week to get it done is because it’s blocked off on my calendar. Nothing can interrupt me at those points in time. And I know as soon as I get a notification on my phone or my alarm goes off, hey, it’s time for me to stop what I’m doing and produce this content so it gets done. So if you’re somebody who procrastinates or finds that the day escapes you, right, you’re going to do better naturally with just saying blocking off the time period and saying I’m shooting content.

And this day on this time. All right. And so those are the those are the first three steps. Now, let’s talk about. How to always have an endless supply of content and valuable information to give to your audience. Right. And again, this is crucial that you have content always provide to nurture your audience. And so there’s really guys there’s really three types of content that I like to produce regularly. There’s training videos, which is kind of like how to videos, educational type videos where I’m going to show my audience how to accomplish and do something.

The second piece of content are personal stories where basically you’re going to take your audience on a personal story. This might be something that you read on Facebook or on social media, on Instagram and so forth. But you talk about and you reveal a story and information about yourself. Those stories are huge, guys. Top stories are more likely to be remembered than any other piece of content. All right. So even when you’re doing a how to video, if you can tie in a story, people are more likely to retain that information.

All right. So the second type of content that you can always produce, guys, are personal stories, things that have happened to you. All right. Sharing that with our audience as well as what you learn from those stories. All right. The third piece of content that’s very easy to produce all the time, guys, are client stories. All right. Revealing, right. Not just dropping off a testimonial that your client made a certain amount of money or achieved a certain result.

But actually talking about the process in which your client moved from position to position, be really taking your audience on the journey of how your client was struggling with this problem, what their feelings were, what their emotions were, what they were afraid of, issues that they were having, bottlenecks in their business, all these different things, pressures that they had, things going on in their personal life, all these different things. And then what they were able to do with your assistance as a coach.

And then what would the end result of that was and how they are now feeling and how business has changed, how their lifestyles change, how their family’s lifestyles changed, all those things wrapped around the emotions that they’re feeling now. All right. And that’s super powerful because, again, people are able to connect with emotions, are able to put themselves in somebody else’s shoes and relate. And that’s what we always like to do, guys. We want to make our marketing as relatable as possible.

And we always want our audience to feel like this was specifically recorded for them so that they go, oh, my gosh, this is what I need. Right. That’s consistently what we’re doing. And the way you do that right. With your with your actual content that you produce is by always tying in stories. All right. And always talking about emotions, consistently talking about emotions. And the reason this this this particular podcast and this show topic resonates with me so much is because I remember feeling baffled.

How does this guy consistently produce content, great content at that, that I remember, that I’m waiting for, that I’ve always absorbed, that I listen to what I’m in the gym, that I that I watch on YouTube. Otherwise in the evenings, like what is he doing right? And that’s really what you have to do guys, is his tie and personal stories and tie in emotions. OK, right now we covered the three different types of content.

Here’s how you can brainstorm to get content marketing ideas immediately. First thing you guys can do is you can pull your audience. So if you have an email list, if you have a Facebook group, if you’re following, it’s just on social media, you can legitimately and straightforward just ask your audience what they are struggling with. A simple post on Facebook. Hey, guys, what are you struggling with? I’m looking to record some content what ideas, what subjects do you want me to cover? Ask your audience. They know they are your audience. And so you get a ton of ideas just directly reaching out to them and having a normal conversation, whether that’s on social media or not. All right. So asking your audience for some ideas. And then again, once they have those ideas, you don’t just leave it there on social media and do nothing with it.

You put it in your phone to record so that it will be recorded and answered this week or the following week and so forth. Number two, how do you come up with personal stories? How do you always have Personal stories? Well personal stories, again, are so important because this is how people are going to choose you, perhaps over another coach another mentor is how much can they relate to you? They’re going to want to hear and know and like and trust you.

And they want and you can build those connections through your personal story. So how do you always have a personal story to tell guys? Quite simple, right? Again, find a creative space. All right. Wherever that might be for you. Getting the creative space, guys, and do this step. Number one, write down every bad thing and or experience or mistake that you can remember in the last 10 years, both on both related to your personal life and your business life.

All right. Those mistakes down, right? Those experiences down. All right. And more and more importantly, write down how you were feeling at the time. Well, while those things were happening to you, what emotions you were having. Right. Because that’s a big part of storytelling is also explaining the emotions that you were feeling at that time. So write down exactly how you were feeling, what you were struggling with, all the details you possibly can, and then write down how you overcame it and what the end result was.

What did you learn from those tough times in your life? Those experiences, those mistakes and these this makes incredible content to share with your community, right. Because people love to learn what not to do just as much as they love to learn what to do. It’s very, very interesting. But there’s going to be a future podcast episode that I’m going to come out with and it’s going to be called the Top Five Mistakes Coach All Coaches Should Avoid.

And guess what? It’s going to be a popular episode because people are going to want to know what mistakes have I made that they should have that they can avoid making as well by just listening and tuning into that one episode. Right. And so it’s ultimately an amazing piece of content to talk about mistakes you’ve made, how you were feeling, how you overcame those all those types of details. Next thing you want to do is write down all of the wins, all of your accomplishments, all the amazing things that have happened to you and your personal life and in business as well.

Write again, write down how you were feeling beforehand, before, before the amazing things that happened to you. Write down how you were feeling afterwards. Write down how it changed your life, how it changed your personal life, your business life, your family life, how much time you work all these different things. Write down all of the details of that as well, just like we did the bad experiences and the problems, the mistakes we made. We want to do the same with the good ones in the winds we have in addition.

And now along that same premise, guys, what you can do is you need to start listening more. All right. And when I say listening more, that means with everything that you do, listen, don’t hear, OK? And that’s kind of a cliche thing, but you can hear kids playing down the street. But are you listening to them? Right, as one kid bullying the other equally, having fun, are they brother and sister, are they to friends, like what is happening. Are you are you listening to actually what’s happening when you start doing that inside your business and you really become conscious of your of your the opportunity to listen? You will have so much content to produce. And when you actually start listening to what your clients are saying, what questions your coaching clients are asking you. Right. You’re going to have so much content because if you have a client that has a question, guess what? Your prospects probably somewhere one of your prospects that’s considering joining in your program is going to have that same question.

You can answer that question as a piece of content. And again, you might leave your client’s name out, kind of protect their their identity, so to speak. But you can literally say as a piece of content, I hear that I could produce a podcast show that says here are the top five questions and answers that all my clients ask me. And they would be another amazing, amazing episode.

Right. People would be like, oh, my gosh, that I have those questions, too. I wonder what those questions are. Right. There’s so many different things to start. Not only do you want to mentor and coach your clients, right. But also record what questions are they asking you? And that is invaluable because you can recycle that as content that goes out to everybody that you’re nurturing as far as a potential prospect for your program.

Next thing you can do, interview your audience. Right. Literally take people like strangers that are in your audience, so forth, and say, hey, I want to have you on my show. I want to have you my Facebook group and highlight you and ask you some questions and interview you as long as you’re able to be open and real and so forth with things you’re experiencing and all these different things. But if you interview your audience again, you’re going to come up with so many different ideas.

When you sit down with somebody like that and have it like a chat, extended chat for twenty or thirty minutes, you’re going to learn so much about what your market is experiencing, what they’re thinking, what they’re feeling. Right. All of this becomes what firepower for your message. You know exactly what they are experiencing, feeling the verbiage. They’re using all these types of things. And that will help you refine your message. It will also help you refine the rest of your content so it can be more spot on exactly what you want, exactly what your audience needs to hear. All right, so, guys, listen, don’t just hear right and take notes on absolutely everything. All right. The next thing, guys, is if you have a sales team, first off, you should be talking to them and minimally, right? Every single day through through chat and through messages about everything that’s going on and what’s happening that day as far as sales go.

You should also at least be on the phone with them once a week. All right. And and otherwise, you need to be interviewing your sales team and asking them and getting insight from them are what is happening on your sales enrolment calls? What questions are people having? What concerns are they having? What are your how are you overcoming certain objections and so forth? All of that is content as well. And again, you can take all that and you can use it, because if somebody has a concern before they join your program, it might be a concern a lot of people have in questions that all that your entire audience has and it might be particular about your coaching program. Those are amazing pieces of content to produce, are pieces of content that answer objections of why people are afraid to or otherwise are worried about your coaching program.

They might be it might be something small, like, you know, I’m worried your coaching program is a million dollars. They might be thinking in the back of their head. And so if that is an objection, that or something that your sales team is consistently hearing right then or if your sales team is consistently hearing when they drop the price of your program. Wow. I thought it would be a lot more expensive.

That’s literally a piece of content. And that’s also insight to you that you should raise your prices. Right. You should never hear that. That’s that’s literally a piece of content is go address and let your audience know almost everybody who hops on a call with us. One of the things they say is I thought this would be way more expensive than it is right now. Everybody who is sitting back afraid to hop on a discovery call with you.

Right. They’re going to take that call because we’d be like, wow, it’s going to be more affordable than what I’m thinking. So talk to your sales team, guys. There’s so much potential content that exists there. Yeah. Again, when your interviewing and your actual clients or when you’re talking to your clients and so forth and you’re helping them coach them. Literally ask them, you know, get not only solve their problem, but record it again, record it, because it should probably become a video training of sorts inside your program.

If it’s a commonly asked question, and it should be a piece of content that you guys repurpose to your actual warm audience otherwise. And so, guys, to review and recap. Right. How to always have an endless supply of content. Number one have somewhere where your always going to record your content. I highly recommend it be in your cell phone because you always have your cell phone with you. Now write down your goals of how much content you want to produce on a weekly basis and on a monthly basis.

And then number three, brainstorm, write all the potential content marketing ideas you have all the mistakes and experiences you’ve had, both negative and positive. Talk to your sales team, talk to your audience, interview your audience, ask them what types of content they want to see from you, which types of how to videos you want. They want to see you will. And then finally, guys, listen to the audience in the marketplace. There’s content absolutely everywhere.

And the more you just listen, you get in the habit of recording, right? Then you’re going to always have content to produce. All right. So, guys, I hope this this episode and these tidbits were helpful for you. If so, guys, go ahead, smash the subscribe button. If you guys are listening on iTunes and never miss an episode, if you guys are on YouTube or if you guys want to get our show notes and stuff like that, you can check us out on YouTube as well.

And if you guys want freebies and more free training as well as we have all different types of video training and so forth, head on over to the secrets of coachinglaunch.com. Guys, we have a ton of free training for you guys. And so be sure to head on over there and check us out. I hope this episode and this is super helpful. You go out there and take massive action, guys, start recording your content marketing ideas and start producing content consistently is one of the key drivers to consistently having an endless stream of prospects and into your coaching business.

That’s it for this episode. Guys, we will see you in the next one.

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Oct 20 2020

The Law of attraction In Business [Two Worlds Explained]

Written By Dino Gomez

[Free Training]

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Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

Hey, Dino Gomez here, founder of Coaching Launch, as well as Seven Figure Visionary, and today we’re going to be talking about, does the law of attraction work inside of your business as an entrepreneur? Let’s get into it right now. All right, guys, it’s a really popular subject, everybody wants to know, does the law of attraction work specifically work for entrepreneurs? And if so, how does it work? Right. So before I dive into my thoughts, my opinions on the law of attraction and how it ties into growing an online business or otherwise any type of entrepreneurial business, I want to give you a little bit of background right now.

I’ve been studying the law of attraction for about seven years now. By no means am I implying I’m some type of guru or anything of that nature. I just have always been fascinated by it. I’ve always been somebody who’s attracted to positive people and positive thinking. And that’s just my favorite type of movie genre are comedies. That’s just kind of my entire being. So yeah, seven years ago since I’ve been doing vision boards and things of that nature.

Now with that said, I’ve been able to grow a seven figure online business. And so I want to talk to you about how I’ve utilized the law of attraction and how I think it plays into growing and growing any type of business. So the first thing we need to understand, before we get into the specifics of the law of attraction, we first need to fundamentally agree on one law in the universe and that is basically the law of opposites.

Otherwise, I like to call it like the yin yang concept. But basically the way it works, right, is we know that we have a sun and we have a moon. We know that there’s good and bad. We know that there’s daytime versus nighttime. We know there’s men and women constantly everywhere. Right. What we’re going to see is that there’s just opposites everywhere, everywhere you look in life. And the reason this is important to understand when you look at opposites is because we’re going to look at the difference between inner work and outer work when it comes to entrepreneurship.

So if you guys agree with this first statement that there’s opposite apparent and it’s evident everywhere in the universe or on this planet right now or in your reality, I should say. Opposites are something that’s real. So if we agree on that mindset then what we need to look at, because if we first say yes, opposites are real, then what we need to look at when it comes to growing a mindset business as an entrepreneur and as it relates to a law of attraction are basically what are the opposites that are at play here.

So there’s really two things at play as an entrepreneur.

There is inner work, and then there is your outer work. I’m going to go through the characteristics of each of those. So inner work, this is going to be your mind set. It’s also going to be your thoughts. It’s also going to be your emotions. It’s also going to be your energy levels, it’s also going to be your health.

So there’s and there’s probably a ton more of that into inner work. It’s going to be things like your confidence. All right, so all of this fits into the category of inner work as an entrepreneur, it’s really important that you do a ton of inner work. Right now, the law of attraction mostly fits into the category of inner work, your mindset, what you’re thinking about, what you’re visualizing, how you feel, your energy levels, all those types of things.

So that’s going to fall into inner work. Now, what we have to also identify what we kind of agreed upon as one of the original laws of the universe, per say, is that there’s always opposites. And so if there’s inner work to be done, there’s also outer work. And so what falls into outer work? Well, this would be things like the action you take the like the work you actually put in.

This would be mostly action oriented, things like the action you take, the work you put in. I’ll leave it at that for right now. But basically, it’s going to be like that things you actually do inside your business to grow your business. So this might be going to events. This might be joining mastermind’s. This might be reading books or else is put learning. So you’re growing and stuff like that, so these are like some outerwear is like the actual things that you do to make your business run and grow and operate sales.

It could be prospecting. It could be designing programs. It could be coaching. It could be running Facebook ads, and it could be a bunch of different things. So this is a category of outer work. So what we know, though, right, is that there must be if there’s inner work, there must be outer work. If there’s outer work, there must be inner work. Because we’ve already decided. Right, that as a law of the universe, there’s opposites.

And so the law of attraction, I think, falls over here in the inner work category. And the reason I think this is so interesting is because a lot of people go, well, I’ve tried vision boards, I’ve tried meditating, I tried thinking positive, I’m still not. My business is where I want it to be. And so these are like an equal, I would say, equally important and so I’ll put up here.

This right here is basically 50-50. OK, so to grow to make the law of attraction work all right, you’re going to have to do inner work. You’re going to have to do all this stuff thinking positive, meditating. The most successful athletes and entrepreneurs meditate every single day. They visualize consistently. So all of these types of things. Right. They’re going to take care of their health. They’re going to have to get good sleep and eat well.

So they have high energy and peak performance. Their minds will be able to think best capacity. They’re going to have to work on their mindset so that they feel confident and what they’re doing and be able to overcome obstacles inside their head, maybe fear of stepping out of their comfort zone. All those types of things are important because without doing those things first, oftentimes what that’s going to lead to, right, is a blockage right here where you’re not able to do the things you want to do, maybe that speak on stage.

Maybe that’s get in front of the camera. Maybe that’s do a Facebook live. Maybe that’s raise your prices, all of those different types of things. Maybe that’s hire and train and grow a team. Maybe it’s actually spending money on ads. A lot of entrepreneurs are afraid to spend money on ads. I think that’s one of the fastest ways to grow your business, all these types of things. You’re going to have this blockage here unless you do the inner work first.

All right? And this would be law of attraction type stuff. So can you just sit at home in your garage or in your room and just think positive thoughts and think of a million dollars and all of a sudden that’s going to manifest in your business? I would say no. But what I would say is that step one to growing your business is going to be this stuff right here is going to be the law of attraction type stuff. It’s going to be that inner work, because once you have when you have great energy and you have great health and you’re getting great sleep and you’re thinking better and you’re meditating, and then your confidence goes up and then you’re strategizing more on how to grow your business, then you’re going to make better decisions.

Then you’re going to weigh the pros and cons of doing a Facebook live, getting on camera on YouTube, running ads, growing at teams, speaking on stage, all those different things. Your first going to have to get past that in your mindset so that and convince yourself it’s worth doing to reach your goals and build up that confidence. And then all of a sudden you’ll you have to do the outer work. So you actually need to take action on doing those things.

And so as an equation, guys, I think this is how it works. I think it absolutely starts with I think Law of attraction absolutely works, but I think it’s only part of the equation. I think there’s inner work and outer work for all entrepreneurs that we all have to do. I think starting with inner work is crucial, and I think most entrepreneurs have it backwards. I think most entrepreneurs try to run right into this stuff here. And at some point when they get stuck in their business, it’s because it’s limiting beliefs, limiting the strategy, maybe they haven’t strategized enough because they haven’t spent enough time thinking.

Maybe it’s because they haven’t been taking care of themselves. So their health is slowing down, their ability to even work, maybe extended hours or even work in general or otherwise, just think properly. So I do think it starts with the network guys. I think it starts with visualizing. One of the things I always do is I visualize on different goals, numbers, KPIs metrics, things that I want our business to hit. I also visualize and have a lot of graphics screen savers on my computer, all these types of imagery of vacations I want to do and different things I want to do, charities I want to start all those types of things.

That becomes a motivating force for me to get me past what would be any type of block limiting belief or scarcity mindset and allows me to take action on the different things that would be needed to reach those goals. And so I do think, yes, law of attraction, I believe is real and works inside your business. But if we agree that there is a yin and yang to everything, that there’s good and bad, that men and women that night and day, right, then it’s just one part of the equation.

The other part is actually stepping into doing the outer work and taking action, doing the work, stepping on stage, whatever it might be, stepping in front of the camera. All right, guys. And at this point, you’re probably wondering, hey, well, what are some things I can do to, like, step up my inner game? Like, what are you and what can I do to do this, to make this work better?

Well, there’s a couple of things. Guys start with sleep like entrepeneurs do not sleep enough. You’re sleep almost heals, almost any type of disease. It’s like clinically proven that start with sleep, start eating better, make sure you exercise. Watch your environment. Your environment is crucial. OK, and the other one I’ll put up here, guys, is time. Most people say I don’t have time to do these types of things like everybody.

Everybody’s already busy as it is. If that’s the case, guys, go search around my channel there. There’s literally a video on the ten timesaving tips for entrepreneurs that will help you immensely. But guys, figure out a way to save some time first so that you have time to start doing this, which was sleeping better, maybe preparing healthy meals, getting an exercise, actually visualizing literally spend time to put together a vision board, used your desktop screen saver, put photos on their places you want to go experiences you want to have, emotions you want to have affirmations.

All those types of things start really dialing in this because this is what ninety nine percent of entrepreneurs don’t do. Almost all of the entrepreneurs do this. And I should change this to the one percent. But the one percent of entrepreneurs, which is the one percent of the wealthy, do this all the time. Ninety nine percent of people just do this. All right. And so really, guys, start noticing what the crazy successful billionaires are doing out there.

I study them all the time. They’re always doing this stuff, like consistently to start their day and then it allows them to do all of this stuff so much easier. They’re just that much more productive. All right? And so, guys, if this video was was helpful, obviously hit the subscribe button. We have a bunch more training coming up in particular where we’re going to be getting into the neuroscience of success, the neuroscience of thinking and becoming a successful entrepreneur.

There are some really awesome brain hacks regarding what you can what you can actually do, how you can reprogram your brain for success in abundance and all that. So that’s coming up as well as a lot of outer work as well. We’re going to talk about how to grow your business online. And so if that’s your cup of tea, you guys sure to hit and smash the subscribe button. Otherwise, guys, beneath this video, I’m going to leave a link to a free ebook in case you guys are interested in starting an online coaching business at one hundred percent for free.

And I’ll walk you through how to get your first three to five clients. Dino Gomez here. We will see you in the next video.

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Oct 20 2020

Should Online Coaches Run Facebook Ads? [Strategy Revealed]

Should Online Coaches Run Facebook Ads?
[Strategy Revealed]

Written By Dino Gomez

[Free Training]

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Should online coaches run Facebook ads, it is a great question. It is a million dollar question and I’m pumped up guys, to show you what I actually believe about this laptop into my computer going pull. The white board will dive right into this.

All right, so we’re over here at the white board and we got this cool stick figure here, this represents you as an online coach, all right. And then the next thing that we have is this. This is our timeline. This is a very important timeline. What we have down here is zero. Standing for a brand new coach hasn’t landed a client yet. Zero revenue over here. We have one million dollars. OK, the goal here is to grow to a million dollars, a million dollars coaching business.

You can absolutely do it. We’ll show you the system that we use that we absolutely love. OK, so this is what happens first is on this timeline, there’s a little notch that’s like right here. And this notch represents five K now, a lot of coaches, again, will ask, should I run Facebook ads in which I run Facebook ads with an astounding yes, you should run Facebook ads. Absolutely. You have to run Facebook guys as an online coach.

But the real question is, when should I run Facebook ads. Guys, I believe that at 5k a month reoccurring income, that means month over month you’re making 5K and let me show you why. All right. So what happens as a brand new coach from zero to five a month is that there’s a lot of things going on. Right. And a lot you figuring out a lot of things. And this is a really fun part of your business because you’re growing, you’re launching, it’s exciting and so forth.

And you’re really doing is you’re figuring out your target audience. You’re figuring out what your target audience needs, wants what they’re struggling with. You refine your program. Right. Your first couple of clients are going to come in and have certain questions that you weren’t expecting. So you’re going to make your program better, more tailored to your audience. You’re also going to dial in your actual messaging. All right. And so in the first zero to 5k, there’s all these different components happening.

And so what we call this this zero to 5K is we call this beta. All right. Beta basically means the first rendition of your program. And again, this is this is you building the foundation of your coaching program, you figuring out your target audience, how they think, what words they use, what questions they ask, how to make your program better, how to make your messaging better, how to make your organic marketing better. All right.

And so during beta, you’re doing all these things, working with your clients closely, getting feedback, helping them get their first wins, collecting testimonials from them. You’re doing all these different things. And that’s that can be very time consuming and the way you’re going to drive. And I’ll put this right here over and over here, we’ll put F.B. for Facebook ads. But what happens here in Beta is I highly recommend you just do organic marketing or organic marketing and posting on Facebook, posting on Instagram, maybe uploaded to YouTube videos, but you’re not spending money on Facebook ads yet because you still are working on your program.

You’re making your program better. You’re getting your first clients. You’re learning how to onboard your clients, how to get better at sales you’re making. You’re dialing in your messaging further. Right. You’re figuring out with your organic marketing which pieces of content resonate with your market, which verbiage resonates, which offers resonates with price points, resonate with your audience. You’re doing all this and you’re doing this through organic marketing. And so this works really, really well because you’re not spending any money.

Right. It’s free and but you’re getting all this feedback. And so what we really have going on, and this is why this is so, so awesome and pumps me up, guys, this this system is so cool. This is how it becomes really powerful with Facebook ads, is that your organic marketing is going to feed your Facebook ads. All right. It’s going to feed your Facebook ads. What do I mean by that? Well, initially with organic marketing, right, you’re going to get your first few clients in a post on social media and people are going to you’re going to make an offer and people will sign up and say, yeah, I’m interested.

I want to be a beta student. They’re going to want to be a beta student, because what we recommend doing with your beta program is offering it at a huge discount. The reason you offer it at a huge discount is because this is a new program. You want feedback from an initial wave of clients. And so these these clients are going to come in. They’re going to get a discount, which is a screaming deal for them. They’re going to they’re saving a ton of money and they have your full attention and they get to do something new, cool and exciting with you.

Meanwhile it’s a huge deal for you because you’re building confidence, you’re getting their feedback, you’re making your program better, and hopefully you’re getting testimonials from them because you do such an awesome job. So it’s a win win situation there. Now, what happens with your organic post is you can you can talk to your students and say, which post did you like? Which ones convinced you to buy all these types of things? This is becoming is is basically going to feed your Facebook ads.

All right. Facebook advertising is very easy when you know which pieces of content already work, it takes the guessing out of it so you can go to your audience and they will literally tell which pieces of content work. I always ask our students, right. Sometimes they’ll come up to me. They’ll be like, you know, that last post you wrote was insane. It tipped me over the edge. I had enjoyed your coaching program.

I knew you were the right coach for me when you said that and when I hear those types of things, that type of feedback from our clients, then I immediately think I’m like, bam, that is a Facebook ad waiting to happen. Right. So I take that. I bring it over to Facebook ads. Right. And I plug it in. And then Facebook or social media advertising amplifies that message to thousands of potential clients.

It makes Facebook ads knowing what to say in your Facebook ads much easier if somebody goes, you know, I love that particular YouTube video did that training was exactly what I needed to hear. I’m like, boom, that is a Facebook ad. I’ll just take it and plug it into Facebook ads. And so it’s a really cool dial down system here. It’s taking the guesswork out of everything. Now, after your program is built out and you’ve and you added more modules, you’ve made it better.

It’s redefined, and you have your coaching program all set. You know how to onboard clients. You have a client testimonials, all these things, you know, your target audience, your messaging is spot on. You know what to say that people want to hear and that will help them and persuade them and all these different types of things, push them over the edge, give them the confidence to invest in you. All those types of things know how to get your clients results right once you have all that dialed in.

Right. That’s your foundation. That’s right here. Beta, all right, from here now what we’re talking about is scaling now you have the foundation, it’s built, you know it works, you know organic marketing works. So you take all this and you start plugging it into Facebook ads. Now, one of the questions I get is, well, how much do I need to spend on Facebook ads? I’m worried about losing money with Facebook ads.

Here’s the thing, guys. You don’t need to spend much money from the start, when you’re at 5K a month, you only need to spend like two hundred dollars a month on Facebook ads. So I put two hundred here. All right. We literally one of our clients, Corey, was at 5k a month. We told them, all right, now, two hundred dollars a month into Facebook ads, he went from 5k and he quickly went to 10K a month. All right. Spending about two hundred dollars a month on Facebook ads. He went from 5k to 10k after that we told him to spend more. Right. Now Start spending a thousand dollars a month. All right. So he started spending a thousand dollars a month. He went from 10K a month to 18k month. All right. 18,000 a month and he’s only spending a thousand dollars a month on Facebook ads.

This is this system works super, super well because he knew which Facebook ads were going to work with his audience because we use our organic marketing. Our free marketing. Right. And the feedback we get from a free market and we go, oh, this is really an awesome piece of content. Everybody loves it. And we just pull that push that into our Facebook ads. And then all of a sudden it becomes it’s not as much of a guessing game.

We just plug that in. Right. And we slowly but surely keep building our budget on Facebook ads as more and more clients come into our program and we start scaling. Now, the other thing that happens in here that I want to mention as well is along with Facebook ads, once you get to about 10K a month is when we recommend this, you start building out your team and team is why the coaching business is so awesome. Having a team makes is everything.

It’s so much fun. It makes your life what you do, what the work you do so much more enjoyable because you as the actual founder, get to decide where your time is best spent. Are you bring in a team member and you say, hey, I need support here. And what that does is it frees up all your time to work on things that you love to work on in your area of genius and to work on things that are going to grow your business even more.

And after that, you bring on a second team member and a third team member, fourth team member, fifth team member. Right. And you’re doing this as you’re spending a little bit more each month on Facebook ads, very systematic. No guess work. Right. And as you do this right, you slowly but surely start growing to a million dollar business. And so that question, should I run Facebook ads as an online coach? Absolutely. I don’t know why online coaches spend.

They I’ve see them. They spend like three hours a day or more on Facebook, writing organic posts. They write like two or three organic posts a day. I find that exhausting. I would rather write a couple posts a week, whichever ones do best. I’ll plug them in Facebook ads and my message will be amplified to thousands, hundreds of people. Hundreds of thousands of people have seen our Facebook ads, and it’s we get a massive return on investment.

It allows us to systematically scale. And as we grow now, I can focus on this, our team and our clients. Right. I don’t have to be sitting there or typing out organic Facebook posts all day long. I do believe in the one two combo. I think free content is is huge. Right. That’s why I’m here on YouTube. But I think what works really well is when you combine the two together and this system here is what we recommend to our clients.

And at this point during beta, because we have people asking us about this beta here is that we have a program called Coaching Launch and that helps brand new coaches figure out their niche style and their messaging, build their audience, understand how to copyright and bring on board the first several clients, design their program and actually get the first few paying clients into the program. That’s coaching launch. Right. Gets them to about 5k a month. And then from there we have a really awesome mastermind where we focus on, OK, how do we run Facebook ads and how do we track Facebook ads correctly and how do we build our team and how do we scale this program right to a million dollars and beyond.

And so, guys, this system here is how we scale to a million dollars. I absolutely love it. It’s a strategic it’s highly leveraged. Right. Everything that we do is compounding on each other so that our organic marketing efforts aren’t wasted. We’re using that plug into social media ads to amplify our message and amplify our message allows us to reach more people and allows us to sign more clients, allows us to grow our business, allows us to grow our team, but it also allows us to help more people.

And so it’s really a win win, win win. And so this program, this system here, guys, is high level and but fundamentally, it is pretty simple and it makes the most sense and it works. And we’ve thought this to dozens and dozens of coaches. And it’s just incredible to see the results of this game plan, this cool map right here. So, guys, if you are a brand new coach, are you considering online coaching?

I need to be sure to hit the subscribe on beneath this video or not. But beneath this video. We have a bunch of cool trains on this channel for you, like how to manage, how to get your first clients. All those types of things are on this channel, so be sure to check that out and description if this video was helpful for you guys. It was love like thumbs up or the right to comment below and definitely subscribe.

But this is where we come out with a lot of content. Otherwise, guys, I hope this, again, was helpful.

And yeah, catch you guys in the next video. Have a great day.

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Oct 20 2020

How To Land A Podcast Interview [With just 2 sentences]

How To Land A Podcast Interview
[With just 2 sentences]

Written By Dino Gomez

[Free Training]

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Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

Hey, guys, Dino Gomez here and today, we are going to show you how to land yourself on a podcast using just two sentences. Let’s dive into it right now.

All right, guys, so we’re over here at my computer and I’m basically going to show you exactly how with just two sentences, you can land yourself in a podcast and give you proof and evidence that this works not only for myself, but works for other students and people that I coach and stuff like that. So let’s check this out. So, guys, on March 6th, I went to my Facebook page and I said, who here runs a podcast?

With a couple of fingers pointing down. All right. So here’s what happened. Fifty six comments later. Right. All my friends are chiming in. Hey, I own a podcast or hey, my friend, I know somebody who owns a podcast. They’re tagging podcast owners. I’m instantly being connected to all of these potential podcast hosts and that I could potentially be featured on their podcast. Right. And so Kevin right here is like I do pay traffic, you know?

And then I went back and forth with him and he’s like, yeah, you know, if you do pay traffic, you’d be a fit to be a guest on my show. I’m looking for more guest. I’m like, perfect. There’s a potential opportunity. My friend Kyra here, she tagged somebody. She’s like, hey dino my friend Ashley runs a podcast. You should get in touch with her I’ll make an introduction for you.

Right. And that’s the power of using social media guys, is that I am much more likely to end up as a guest on one of these podcasts for a couple of reasons.

Right. First off, if Kera says, hey, my friend Morgan runs a podcast, I’ll introduce you right when I’m introduced to Morgan, Morgan’s going to kind of feel like she has to host me on our podcast simply because we both have a mutual friend in common. Right. And she’s going to be like, OK, I’m going to have you, because, you know, Kyra, and so it’s really powerful how you can use social media.

I feel like coaches and service providers just aren’t using social media enough for all these types of opportunities. All right. So, again, I did this. It turns out my friend Criag Campbell ran a podcast. I didn’t even know he ran a podcast. Right. And so I was like, OK, that’s the first easiest opportunity. I’ll reach out to Craig. I was like, hey, Craig, sent him a message. Heard you on a podcast.

You’re looking for guests or do I fit in your needs? And he’s like, Yeah, you absolutely do. Let’s get you on the show. So we lined up a show. And then just 11 days later, the podcast has already been recorded. It’s already been edited. And then, boom, it’s up on YouTube. And look what happens, guys. This this interview is still gaining views and momentum, but it has four thousand twelve views.

Right. And so within a matter of ten or eleven days. Right. I went from getting actually interviewed on the podcast and then having that podcast edited, recorded and then produced live. And now I’m in front of and I’m spotlighted to Craig’s entire audience. Right. How powerful is that? Right. I was able to talk about my services, reveal a bunch of cool strategies and techniques, and all of a sudden people came to me and said, hey, you know, I’m interested in your coaching program.

I’m interested in learning more from you. I want to work from you. What you shared was incredible, amazing tips and strategies. I want more of that stuff. Right. And so I ended up with more clients, guys. And so that is simple. Like literally two sentences. Guys can land you on a podcast. Right. And so let me show you another example, guys. Maybe if you don’t have a lot of friends on Facebook, and this is why I always recommend max out your friends on Facebook, send friend requests to entrepreneurs.

Right. They’re going to own podcasts. They’re going to know other entrepreneurs. They’re going to help build your social network and your connection and so forth. Right. But here’s another thing you can do, right, is you can go hop on into, for example, a Facebook group. And so in this example, this is a bonus strategy. A second way you can get yourself on a podcast, you can go into the click funnels Facebook group.

And when you’re in this Facebook group, we’ll use the search bar here. And I’m just going to type in podcast. All right. And now this Facebook group has like two hundred thousand entrepreneurs, and it has it’s a goldmine for meeting other entrepreneurs so I can search my podcast. And one of the cool things clickfunnels does is they actually connect podcast host with other guests. OK, and so literally right here, they say this thread was designed for podcast owners and guests that are looking to collaborate.

And so you can hop on here. And everybody who owns a podcast is like I own a podcast about finance. I own a podcast about entrepreneurship. I own a podcast about fitness. Right. And so you can find who niche matches your audience and so forth. You can reach out to them and say, hey, are you looking for I guess I would love to share some value on your podcast, some really cool things with your audience. They’re going to say absolutely.

All right. And so it’s as easy, guys, as searching in these big Facebook groups under the word podcast to find potential podcasts. I guess you could actually just go into the group and then you could also drop off the exact same question I posted on my Facebook page. Right. I could say, who here owns a podcast? You know, tag, somebody that owns the podcast below. And all of a sudden I’m going to end up with hundreds of potential podcasts, if not thousands of potential podcasts that I can be connected to their own to reach out to them and scheduled to be on their show, guys.

And so literally with right in two sentences, you can find yourself an opportunity to get on a podcast, build your audience in your brand, and in other words, potentially pick up new clients from that technique. It’s the simplest thing in the world. And guys, let me show you some proof and evidence. Richard here. He got this strategy for me. He posted on his face. Who here runs a podcast, right? And I haven’t seen what the rest of the comments were about, the first comment here is from his friend Tim, who says, I run a podcast and produce five other shows, OK?

And so they started a conversation there. And then here’s what happened. Richard, reached back out to me. And he’s like, hey Dino I have a chat lined up on Monday to talk about podcast. So boom, right? Richard took action. He used exact post. And then all of a sudden he lands himself on a podcast, guys. And so these strategies and techniques that I’m teaching are super powerful. And just because they’re simple doesn’t mean they’re not strategic.

This is strategic and simple, as you can get. And I don’t know about you. I’m a man of simplicity. I would rather get results doing things the simple way. All right. And so this is just one client lead gen strategy for you and one way to get featured on a podcast. All right. And so, guys, if you thought this was cool and strategic and you like these types of simple strategies that get results, all right, then you’re going to love my new ebook that is coming out.

Link it up in the description below. It’s going to be like just a couple dollars, but it’s going to walk you through twenty one different social media post templates that will help you land clients. And you thought this one was cool. Wait till you see what is in that ebook. And so go ahead. Check out that link in the description. Guys, if you like this training and you want more awesome training hit the subscribe button, because I’m always coming out with cool ways to land clients and grow your business online.

All right. So Dino Gomez here. Hope this training was helpful. We will see you in the next episode.

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Oct 20 2020

Facebook Lookalike Audiences: Top 3 PRO Tips in 2020

Facebook Lookalike Audiences Top 3 PRO Tips in 2020

Written By Dino Gomez

[Free Training]

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts.

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

Hey, guys, Dino Gomez here and in this video today, we’re going to be covering Facebook lookalike audiences. We’re going to show you guys a bunch of cool tricks and how to set this up properly and how to use a powerful lookalike audiences to get yourself cheaper leads or otherwise more sales with your e commerce store. Let’s get into it right now. All right, guys, on today’s video, we’re going to be talking about all about Facebook lookalike, audiences are going to walk you through the three most powerful types of lookalike audiences.

And so let’s dive into my computer and get into this training right now. All right. And so we’re over here inside of ads manager guys. And you can see since we’ve been advertising since 2009. So we’ve been the Facebook game quite a long time. We’ve reached over three million people with our ads and spent nearly three hundred thousand dollars in just this particular ad account that we own right now. Before we get into the actual look like audiences, I want to show you guys the three most powerful types of lookalike audiences, and we’ll go through them in order of the ones that are most powerful down down the list to the ones that are still powerful but not as powerful.

All right. So at number one on the list, the most powerful lookalike audience that you can create is a lookalike audience built from your buyers. All right. So these are people that have purchased things from you. All right. And so, naturally, if you’re creating a lookalike audience, what would happen is if you give Facebook a group of buyers and you tell Facebook, all of these people purchase from me what Facebook is going to do with a lookalike audience they’re going to go and find millions of other people that are just like those buyers so that you find a group of people that are more likely to also buy from you. So that’s what a lookalike audience is. It’s when you give Facebook a group of people and then you tell Facebook, hey, go find me more people just like this. That’s why it’s called look alike. All right.

And so if you the most powerful lookalike audience is when you give Facebook a group of buyers and you say, hey, these are the types of people that buy Facebook, looks at their profiles and looks at their shopping behavior online and goes, oh, my gosh, I know what those people have in common.

I’ll go find you an entire new group of people, millions of other people that are just like them, that are likely to also buy from you. And so what you want to do, the first lookalike audience you should always aim to create is a lookalike audience from buyers. We’re going to walk you through how to do that. All right. Second on the list is building a lookalike audience is from people that have become leaders. All right?

They’ve either become leaders or otherwise. If you have an e-commerce store, they made it to your add to cart page. They made it to the checkout cart page, but maybe they haven’t purchased yet. And so the reason that’s the second most powerful type of lookalike audience for Facebook ads is that these people are very close to actually buying from you. All right. So normally what happens, right, is somebody becomes a lead first and then later on, hopefully they become a buyer.

If you don’t have buyers quite yet because you’re setting up a new funnel or a new campaign, but you do have leads, that’s a great group of people to create a lookalike audience from. So in that case, you’re going to Facebook and you’re saying, hey, here’s a bunch of people that became leads that are semi interested in what we have to offer. And so then Facebook’s going to go find millions of other people likely to become a lead as well.

All right? Same goes for e-commerce. In that case, if you create a lookalike audience of people that added a product to your shopping cart but haven’t purchased yet. All right, then Facebook is going to go find more people that are likely to be interested in those same products and are likely to at least add a product to that, to the checkout cart and perhaps later we’ll go ahead and purchase. All right. Now, the third most powerful lookalike audience for Facebook ads is from website traffic.

OK, and so if you don’t have leads yet, if you don’t have buyers yet, then anybody who’s been to your website obviously has an interest in your product or service. So you can actually create a lookalikeaudience of people who have visited your website. And so we’re going to walk you through right now inside ads manager, how to actually set up these lookalike audiences. So as you can see, I’ve logged into my account. The first thing we want to do is in the top left.

We’re going to go over here to the square box here and this becomes a drop down menu. All right. We’re going to click on audiences. All right, and so we will give this just a second to load, really, when you create lookalike audience, guys, there are two steps. All right. And so we’re going to walk you through those two steps right now. Step one is to create what’s called a custom audience. All right.

This is just a group of people that you’re going to name. All right? After you have a custom audience, you can then create a look alike audience from that initial audience. All right. So right here under Create Audience, I’m going to click on a custom audience. This is step one. All right. So I’m going to create a custom audience of people. This is just a group of people. All right. Now, we have a lot of options for which we can create a custom audience from.

We can create a custom audience from website traffic. All right. That’s one of the options that we have. So people that have been to our website, we can create an audience of everybody who’s been to our website. All right. And then later, we can tell Facebook, create a lookalike audience from everybody who visited our website, because, for example, if you own a gym and you have a bunch of people that have been to your website, that Facebook’s going to find more people that are likely to visit your gym website and are most likely probably interested in fitness, then the next option that we have here, guys, is customer list.

And so we’re going to focus on this one first because it is the most powerful. All right. So I’m going to click on customer list. And what we can actually do here is we can export a list that we have of buyers or of our customers. These are people that have purchased things from us before, whether you have an e-commerce store. Right. Or whether you you actually sell some type of digital product or something online, you can go ahead and export that list that you have of customers.

That can be an email list or it can be a list with phone numbers. And what we can do is we can actually upload that list to Facebook. And Facebook is going to find those individuals on the platform and it’s going to create an audience of those people. All right. And so what you can do here, guys, is you can download what a list template looks like. All right. Because Facebook does ask you to upload a customer list and a csv or text file.

All right. So that’s step one. So I’ll show you guys an example of one of those customer what that example customer list looks like. All right. And so maybe, again, if you’re some type of brick and mortar store or if you’re an e-commerce store, you can export the names of all the emails and the first names of all the people that have bought from you. And if you have your telephone number, that’s great as well. But this is what the formatting actually looks like.

You just want to make sure it’s in a CSV format or text format. All right. And then the next thing that we can do is we can after we see this here, we can go ahead and click next. All right. And Facebook’s going to ask you, do you want to include a column for customer value? And so we will I’ll show you guys what customer value means. So basically, if, you know, if you have data on that you can export from your CRM or your merchant processor or anything else that tells you how much your customers have spent with you.

That is crazy. Crazy, crazy, powerful. All right. So let me give you an example of what that list would look like. Here’s an example of our customer list. Again, we have their name and we have I’m sorry, we have their emails and we have their phone number. All right. But maybe we actually we were able to export how much money those individuals spend with us. All right. So, again, if you own, like, a flower shop or something like that in this column here called Lifetime Value, we can list that this first individual spent 20 dollars with us, OK?

Now, again, every single store and shop in brick and mortar and so forth and e-commerce store is going to have different types of shoppers, those shoppers that just buy from you once they’re going to buy the one off item and that’s it. They never come back, then you’re going to have your super loyal fans, your super customers who buy from you over and over and over and over again. They might spend thousands and thousands of dollars with you if that’s the case.

Right. It’s really strategic to create a lookalike audience from people that spend the most money with you. All right. So rather than create a look a lookalike audience of people that only buy from you once, let’s create a lookalike audience of people that spend thousands and thousands of dollars with us. So in this case, what we have here is how much money each of these customers spent with us. Some of them, they spent twenty dollars, maybe they only bought one product then maybe another customer they spent ten dollars there’s a couple of customers in here that spent three thousand dollars or have spent forty five hundred dollars with us over the course of their customer lifetime or even seven thousand dollars. All right. So in this column, if you have this data, it is extremely, extremely a super hack to have this column of data if it is available to you. What that means is when you create a lookalike audience, Facebook is not only is not just going to find other people likely to buy, they’re going to find they’re going to go after and find people likely to spend the most amount of money with you.

They’re going to find those crazy super shoppers that buy repeatedly online. All right. So if that’s an option for you, you can have that here. If it’s not an option for you, you can just delete this column. OK, but what is the most important that you have on your customer list is either emails or cell phone numbers. If you have both, that’s even better. That means your lookalikeaudience is going to be that much more accurate.

All right. And so now that we actually have formatted and set up our actual customer list here, I’m going to say in this example, do you want to include customer value? I’m going to say no, just for the sake of this example and we’ll push next. All right. The next thing we’re going to do here, guys, is actually upload our file. All right. And so I am going to go ahead and grab this file for us here.

And click on upload. All right, so I found the file on my actual computer. All right, CSV file, it’s from people that have bought into our mastermind program for Facebook ads. So what I’m basically doing here is I’m telling Facebook, hey, here’s thousands of people that have bought into our Facebook ads program. Go find us more people that are likely to buy our Facebook ads program. All right. And so what I’m going to name this down here as just an example is Facebook ads.

Buyers are actually what our name is, our program name, Funnel Consultant Society Buyers List. II’ll just leave it like that. So I know that this audience is all the people that have purchased are actual mastermind program. All right. The next thing I’m going to do is click next and Facebook is going to tell us what they have found data wise from this list. So they say, hey, we recognize that there is a column based on emails.

That’s perfect. All right. And so there’s action needed here. So maybe we need to reformat things. What Facebook is saying is, hey, I don’t recognize what this column is about. I can tell by these names here. All right. These are all first names. All right. So I’m going to put first name there. So Facebook knows those are first names are in this column. I can tell that those are last names. So I’m going to click on last name just on helping Facebook format this here and more phone numbers. I’m going to click on phone number. All right. So now we’ve given Facebook emails, first name, last name and phone number of everybody that has purchased into our Facebook ads. All right. So now I’m going to click on upload and create. All right. Now, this is going to take just a couple of moments, depending on the size of your actual email list or depending on the size of your data list of buyers.

But Facebook already, it says, has uploaded this. And this is a sample list, guys, that I did create. Now, from here, guys, it’s very, very simple. They give you an option away from the get go to create a lookalike audience. All right. And so I’m just going to click on create a look alike audience. All right. And so what we’re doing is, again, we’re creating a list, a lookalike audience of people that have already purchased our program because we want to find more people that are likely to purchase our program right now.

And this selection here, you select the location for what you want, for which you want to create your lookalike audience. So in this example, I’m going to type in the United States. All right. That’s primarily where people buy our program. They tend to be from the United States. So in this example, I would say United States, you do have to choose by country. You can’t go by city. It is by country. All right?

The next thing I’m going to do here is you get to select your audience size. Now, what this means is zero to one percent. Those are people that are that Facebook deems to be the most closely matched to your buyer list. All right. So normally the zero to one percent lookalike audience is the strongest. These are this is two point four million people that Facebook thinks are identical to the people that have already purchased from us. OK, so I can click create audience.

Now, normally this right here is zero to one percent is going to be your strongest or your most accurate lookalike audience as you begin to scale. And we can see that there’s two point four million people in this audience as you begin to scale if you want to reach more than two point four million. And when your ads are running to your look like audience and you’re hitting all that, your target KPIs, the numbers you’re after, what you can do is extend this to one to two percent or you can set this up to two percent.

And what we do in this example is I would move this over. And this is this is a hack right here, guys. This is an extra level trick. What most people do is they create a lookalike audience if they want to go bigger from zero to two percent. And they’ll also have a lookalike audience from zero to one percent. What that basically means, though, is that you have audience overlap, OK? And so if we’re if we’re AB testing lookalike audience number one.

All right. That’s zero to one percent versus look like audience number two. That’s zero to two percent. We’re actually still targeting people that are in the one percent range. We don’t want to do that because then we’re contending with ourselves on Facebook. Our two audiences are battling against each other. So what you really want to do is, one, create this first lookalike audience of zero to one percent. So I would do that and push create audience.

That would be my first lookalike audience. Then I would move this cursor to two percent and move this zero to one percent. And now I have a completely unique two point four million other people to test. So maybe by coincidence, right. This second lookalike audience, the one two percent that are most closely matched to our buyers list performs better. All that performs really well. And we want to continue to scale and grow our ad campaign.

And what we would do at that point is I would move this cursor over to three percent and I’d say, OK, let’s at let’s target another two point four million people. Now, again, the further you go down this list towards the right, the less likely this audience is to be closely matched to your buyers list, OK, or to your original audience source. So normally, almost, almost always the zero the one percent does the best or the one to two percent.

As the best, all right, now, if you’re scaling massively and spending millions and millions of dollars on ads, then at some point you probably are going to get down to the six to seven percent range and so on. For the sake of this example, work will create an audience of zero to one percent, which is two point four million people. It tells us our estimate right here, estimated reach and we just click create audience. All right.

Now, what’s going to happen at this point is really important. Facebook is going to go ahead. It says right here. Here’s our look alike audience of people who have purchased our program. All right. It says populating. All right. So what you want to do is you want to wait until that lookalike audience is done populating before you create an ad and target that audience. Because right now, Facebook says this audience has under a thousand people.

While Facebook is really busy right now, you know, it has a crazy algorithm. Right. And has tons of data points on everybody. And so what it’s doing is searching its entire network. And it’s like, OK, we’re looking for more people that are likely to buy those Facebook ads course based on their interactions and how they browse the Internet and so forth and things that they purchased before. So we want to let this populate and the audience size is completely full.

All right. And once it once it’s done populating, it’ll say that it’s ready for action. And so that’s what you want to wait for, guys, is that it actually says ready? All right. And so, for example, down here, this lookalike audience is two point one million. All right. And so it’s ready to go. If you get a message like this that it’s populating that means Facebook is still looking for individuals to fill up that look like audience.

So make sure you wait until the populating is done. All right. Now, once you’re done with that step, guys, you can come back over to the drop down menu. You can go into ads manager. All right. We’ll walk you through that step right now. And once we get into as manager here, we can go on to create. So we’re going to actually go create our Facebook ad at this point and I’ll show you how to actually choose the lookalike audience to use in your campaign.

All right. So in this example, will go for conversions. All right. We’re going to do a conversion campaign. We have the option of doing a campaign budget optimization. We do have a training on that in this on this YouTube channel. If you don’t know a campaign budget optimization is feel free to check that out. All right. But we’ll push continue now. We’re get into the creation of now where an actual ad said where we select our targeting.

All right. And so what we’re going for is we’re going for people. We want to optimize for people that are going to be most likely to purchase our program. We want Facebook to go find people that are going to purchase our program and what we want to do as we scroll down, we’re going to target in the US rate up here under custom audiences. This is where we choose our look audience. All right. So in here we click on this and you can see right there you can click on lookalike audience.

And here it is, the lookalike audience that created people in the US that are in the top one percent of people that have already purchased our program. So we’ll click on buyers. All right. So now we’re targeting our look at audience. But you do want to exclude. So we’ll exclude anybody who has purchased. All right. So as far as I actually want to exclude people who have purchased.

So I might have an audience in here. Let’s see an audience of people that are already members. I want to exclude everybody who is already a member of my program that’s already purchased from me. And again, this will this will be different for you depending on the type of campaign that you’re running. So, for example, if you’re running an e-commerce store, you don’t necessarily want to exclude other people that a purchase because there’s a chance that they might want to repurchase.

So it depends what you’re selling. If people if you’re on a program or something and people only buy from you once exclude everybody has already purchased from you as far as you don’t want to target people that have already purchased from you, because that doesn’t make sense. You’ll be wasting money on somebody who’s already bought from you. All right. But in this example, we’ll leave that out. So now we’re targeting our lookalike audience. You can go ahead and get more specific if you want with with these targeting details.

But for the most part, you can leave everything the way it is because Facebook is already using its algorithm. It’s crazy, wild, powerful algorithm to find another group of people, a lookalike audience of people that are most similar to your buyers. All right. And so that is how you set up a lookalike audience guys. Those are the three ways to do it will walk you through again. If you just come back into audiences, we’ll walk you through another example of how to create a lookalike audience based on website traffic.

All right. And so, again, if we know if we look at the screen here, we know lookalike audience from buyers are the most powerful, but maybe we don’t have a list of people that are bought from us yet because we have a new product, a new store or a new funnel. All right. In that case, we can build a lookalike audience from people that have become leads or that have gone to our website.

All right. And so let’s take a look at what that looks like. So in here, again, the two step process, right, is to begin to click on create audience and then customer audience. All right. So first, we have to create a our primary audience from which Facebook. A look alike audience, so this time I’m going to select website for website traffic, all right. And Facebook wants me is going to ask me, do you want to create an audience of all of your website visitors?

All right. Now, that might be an option for you. Or if you want, you can use this drop down menu and you can say, hey, I want to create a lookalike audience of people who have visited specific pages. All right. And so in this example, I am going to grab a particular URL. And everybody who has been to this page I know is a lead. It has become a lead. I know that we already have their email.

And so in this example, I’m building to lookalike audience from leads, people that have already signed up to my email list. All right. And so what I will do is say, hey, Facebook, anybody who has visited this page in the last you can choose the time rates 30 days. I want to create an audience of this hour. And so that might be we have an email list of twenty five thousand people. All right. And so that might be in the last 90 days, we might have had five thousand people join our email list.

So what Facebook is going to do is they’re going to say, wow, these five thousand people are really interested in training. We’re going to go find millions of other people likely to be interested in Dino’s training. All right. And so if you want, you can do it. You can create, look, audiences based on people that have been to your website. The other cool thing that you can do. Guys, this is another bonus tip for you is you can do people who have visited specific Web pages or visitors by time spent.

All right. So, for example, we’ll say visitors by time spent to specific Web pages. All right. So let’s just say that you own like F45 Gym, like you own like a gym or something like that. All right. Maybe you own a gym, maybe on a real estate business or whatever it is. OK, so maybe your realtor in this example, guys, and here is your website right here. All right. Now what you can do is you can take the URL of your website and in inside of Facebook here, when you’re creating your audience, you can say, hey, I want to target people who have visited our home page of our website.

And here’s the thing, though. Something’s in a buying cycle. Some people are really, really excited to buy. They’re like ready to buy at any moment in time. And in other cases, people are just browsing. So they’re at the top of the funnel. They’re not that interested for a realtor. There’s some people that are ready to buy this instant. They’re ready to buy a new home right now. And in other cases, they’re they’re planning to buy a home.

Like years later, they still might visit your website. So what we can do is we can say, hey, anybody who’s been to the home page of our website, we only want to create an audience of the top twenty five percent of those people. All right. So in other words, the people that have spent the most time on our website, we want to target that top twenty five percent. We want to create an audience of them.

They’re the ones most likely to buy. And they’re spending the most time looking at houses and listings on our realty website because they’re getting really close to buying a website so we can create an audience them. So I’ll just say top twenty five percent viewers of our real estate home page. All right. And so these are the people that are really close to wanting to buy a home because they’re spending more time on our website. They’re looking at our website.

Now, you might get a message that this is too small depending on the industry that you’re in. But anyways, in this example, I’m going to walk you through this. So I’m going to push, create audience. Now, from here, I can create a lookalike audience. All right. So what that means is on our website, maybe we have ten thousand people that visit our website. Of those ten thousand twenty five hundred of them spend like 30 minutes on our website looking at all the different houses.

Facebook is going to find those twenty five hundred people that were on our website looking at houses for half an hour. And when we create a lookalike audience, it’s going to find other people that are likely to spend a lot of time viewing houses on our website. And so that is the power of look like audiences. There’s a million different ways to do it. So from here, I would push create lookalike audience and I would follow the same process as in step one.

All right. And so there you have it, guys. Those are three of the most powerful lookalike audiences that you can use for Facebook ads to recap what you really want to do. First and foremost, if possible, is create a lookalike audience from buyers, people that have already purchased from you. Second, you want to create a lookalike if that’s not available. Second, you want to create a lookalike audience from people that have become a lead or otherwise.

If you’re an e-commerce, they have added a product to cart. They’re getting really close to purchase. All right. And if you don’t have leads and if you don’t have buyers, the next best option is to create a lookalike audience from people who have visited your website. All right. So there you guys have it. Those are three of the most powerful lookalike audiences you can create for a Facebook ad campaigns that’s both for commerce and for brick and mortar.

Local businesses are for digital product sales. All right. If you have any questions about this particular training, guys, feel free to drop a question below in the comments.

I do my best to read every single question and respond to everybody. So feel free to drop a question. Also, if you think there’s another cool lookalike audience tip that we should be aware of. Please feel free to drop that clip below. Otherwise, guys, Dino Gomez here. I hope this training was helpful.

Be sure to hit the subscribe button. We will come out with two or three new videos every single week and we will see you guys in the next training.

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