Dino Gomez

The Secrets of Coaching Podcast

Lack of Money Is Not an Excuse To Become a Successful Online Coach [Hard Facts]

Lack of Money Is Not an Excuse To Become a Successful Online Coach [Hard Facts]

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

>> BOOK A FREE CALL NOW <<
Transcription

In today’s episode, guys, we’re going to talk about how a lack of money is not a in an excuse to not be successful.

Let’s dive into this one now.

This is a story all about how am I. Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1. All right, guys, having a lack of money is not an excuse to not be successful or at least to not have to give it a go. All right. To take a shot at your dreams.

And and here’s what I mean by that, is that recently I heard somebody chatting about why they weren’t having the level of success that they wanted and desired, and they attributed their lack of success to the fact that they didn’t have money to work with.

So in other words, you know, they were saying things like, you know, what if I also had a big team of ten people and had a really fancy office and it had a cool, recording studio and had a really expensive camera, I can make really killer Facebook ads. I can make really high production quality YouTube videos. I can make awesome sounding podcasts. If I had all the team members and all the money for all of those material things and all this stuff, then, I would also be successful that that was their frame and point of view.

And here’s why that is faulty, in my opinion, is because you can take somebody who is just starting out, doesn’t have any any type of marketing, online sales experience, doesn’t know how to run a team, build a team, inspire and manage a team that doesn’t have any leadership qualities that that doesn’t have, you know, copywriting skills, that doesn’t know all the things that somebody just brand new and you can give them ten million dollars. Give somebody a brand new coach ten million dollars and you say to them, here you go. You have all the money and resources. You have to spend this money on your coaching business. You’re at the same level now as an eight figure online coach. Let’s see how you do. And then put them up against an eight figure online coach who started from no money or started with fifty thousand dollars in credit card debt, hiring mentors to help them get things rocking and rolling.

You put them up against that eight figure entrepreneur and both both have the same resources. Now, what’s what’s going to happen in one year?

Where each of them going to be. Right. I think you know where this is going. If you’re the entrepreneur with no experience, the starting entrepreneur we give you ten million dollars, it’s 100 percent yours. But you have to spend it on growing your coaching business and you pin them against somebody that’s been had to grind their way to eight figures from zero. And has had to develop sales skills, copywriting skills, skills of talking well and speaking well and presenting well on camera skills of leading a team, hiring, managing, inspiring a team, knowing how to compensate a team, knowing finances, knowing how to track numbers, knowing how to deal with client issues, knowing how to motivate clients, knowing how to design programs like knowing how to build funnels, knowing how what, what to say and what can’t say inside of Facebook ads and online advertising.

Knowing how to manage a Facebook group like you, pin that new entrepreneur with all the money against the one who had to grind their way up to eight figures. And what’s going to happen? I mean, the new entrepreneur, even though they have all the money like they said they needed, they’re going to get smashed. I mean, smashed. All right. And so I just thought that was such an interesting moment and thought that, you know, and I was trying to reflect back because it’s been ten years since I got started online.

I was trying to start reflect back and I was like at any moment in time when I was twenty three years old and just starting, did I think that if I had money that then it would be easy?

I was trying to remember I, I very well could have had that thought process. I don’t know. I don’t blame this individual for thinking like that. But at the same time I just want to make it very clear and evident and evident to everybody out there right like that. Money doesn’t save you. You got to have the skill sets. Right. And then money becomes an asset when you have the skill sets and you know what to do with it.

And that’s exactly why anybody who hits the lotto is normally has spent or lost it all within a matter of a year. And that’s like a statistic you can look up. But literally, people who hit the lotto, that’s over a million dollars. They normally have spent or lost all that money within a year. And they don’t have any assets or it’s not it’s not working for them. It’s because they don’t know how to manage money. That’s a completely different skill set.

So this goes pretty deep when you think about that. But the takeaway, right, is to ask yourself beyond maybe you’re not giving yourself the excuse of I have a lack of resources, I have a lack of money, I have a lack of team, and therefore I can’t be as good or I can’t compete with someone.

So if you’re giving yourself that and that excuse or any excuse really self reflect on if the excuse is valid. And to be honest, there really is there’s no excuses either do it. Either make it happen or you don’t. But trust me, it’s good to struggle and to have to grow and to make mistakes. To learn from those mistakes so that you don’t make those mistakes again, so that you can share those mistakes with your clients to protect them from making those mistakes so that you feel the pain of making a mistake and and you make sure it never happens again.

All of the learning lessons, guys the entire journey is an absolute blast.

So just enjoy the ride, enjoy the fact that you’re not you’re working your way towards the top. Right. And really enjoy the journey because technically you’ll never be at the top. You’re always going to be striving for more. And as soon as you hit a certain level, you know, as human beings, innately, as entrepreneurs who are individuals who like personal development and growth, you’re going to continue to want to grow. And so you will never be at the top.

And when you’re at the top or if you ever think you’re at the top, it’s by the day that you’ve lost your passion and love for the business, at which point you’re probably looking at retiring. And that’s kind of be it for you. But so enjoy the process, guys, and just look at yourself, reflect if you’re feeling triggered by anybody in the industry. And just if you’re saying to yourself, if only I had XYZ, if only I had their personality, if only I had their charisma, if only I had, you know, whatever it is.

It’s just an excuse. And even if we gave you all the money in the world, you still need to develop the skills, because even with all the money in the world, you would get crushed by them because you wouldn’t know what to do with it. And so I hope that’s helpful for you guys. I hope that gives you a moment to self reflect so that you can learn and grow and so that you don’t make excuses and so that you take massive action and just get it done.

All right. So that’s it for this episode, guys. As always, enjoy the journey, have an absolute blast with your online business and we will chat with you very soon.

Hey, Dino Gomez here. And if you enjoyed this episode, be sure to head on over to the SecretsofCoaching.com for more resources, downloads, videos and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode.

Guys, we will see you in the next one, Bye bye.

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How to Be Crazy Productive [Get More Done in Less Time]

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Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

>> BOOK A FREE CALL NOW <<
Transcription

In today’s episode, guys, we’re going to talk about how to be more productive as an online coach because it makes a difference.

Let’s dive into it now.

Hey guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1. All right, guys, how to be more productive as an online coach or as an online entrepreneur? Let’s dive into this one because this kind of ties right into the previous episode of How to Deal with Overwhelm.

But one of the ways for you to also deal with overwhelm or anxiety or any of the entrepreneurial things and, you know, kind of experiences, lessons, emotions, all that stuff is just being more productive.

It’s like getting more done with the time that you have.

And so here are just a couple quick fire tips to help you guys be more productive. Number one is don’t check your email until you’ve at least gotten two and a half, three hours of work done in your day. All right. That is a huge one. Most people wake up, they check their phone, they see an email, then they start going down that rabbit hole, they sign up to webinar.

All of a sudden you’re you know, you started by checking your email, hoping to be productive.

Have a great day. And now you register for a webinar that you’re going to watch at 2 p.m. later that day. And then you’re responding to other inquiries in your email. And you have the most brainpower, the first four hours of your workday. Yet that’s where your brain is functioning at high capacity, the most creative. And again, some people get very creative at the evenings and so forth. But ninety eight percent, I made that number up.

But basically almost everybody is most productive and has the most energy earlier in the day, because you just woke up. So you have that energy, your brain has that capacity. And so the first several hours of your workday need to be need to be designated to get in the biggest and most difficult tasks done inside your business. All right. So the thing you would prefer to procrastinate is the number one thing you need to get done first because you have the most willpower earlier in the day.

All right. So if it’s like, gosh, I really don’t want to run our numbers for the month, I really don’t want to run our numbers for the week and see how many leads we generated and how many sales calls we booked and then how many we closed. I don’t want to do that math. Right. It has to be done. You have to know your numbers as an entrepreneur. You should be doing all those things you have to be tracking so that you understand you’ll see correlations.

Right. That will help you continue to grow your business. And normally they’re pretty obvious, like, oh, my gosh I spent, you know, an extra five hours prospecting this week and we ended up with three extra phone calls and we signed two extra clients. Maybe I should spend more time prospecting or hire somebody to prospect. Like you’ll start seeing correlations.

You should be tracking your numbers, looking at your numbers and stuff like that.

For me, it’s not my most favorite thing to do, but it’s important task. So if it’s the end of the week, if it’s the end of the month, then I’m like, yep, I’m not excited about doing this. It’s not a fun sitting there and pulling in all the different numbers. It is fun looking at them. I will say that it is fun looking at the numbers and being like, wow, like we had a great month there.

Wow. Look at this.

Cool. Isn’t this interesting?

We turned on these new Facebook ads this week and look at how much it impacted the number of sales calls we had and the number of closings we had. That part is fun.

Pulling in all the data isn’t persey, but it’s still something I like to manually do because it makes me, you know, really remember the numbers. I could outsource that. But that’s one of those things I like. I don’t like doing it, but I know it’s good for me because I’m spending more time looking at those numbers and really understanding them now anyway. It’s a little bit of random and tangent there about data tracking. But those tasks that you don’t want to do, you should do first in your day so you ensure they get done.

You have the most willpower at the start of your day and you’re the most productive, generally speaking.

So that’s that’s number one. That’s one of the ways you can be more productive as an online coach is you don’t check your email. And then number two is you immediately get to work on the most important items in your business in particular, and particularly the ones that you don’t want to do but need to get done. All right. And then the next one is also don’t you don’t check Facebook, right? You don’t check Facebook, don’t wake up, check Facebook.

It will send you down a wormhole. It can destroy and affect your emotions. So, leave that till noon. Trust me, whatever somebody posted will still be there at noon for you to see. All right. And so that leads me to item number three, which is because you’re more productive and have the most willpower, the first four hours of the day, schedule your meetings, phone calls, appointments, Facebook lives, general social media stuff, any of the stuff that doesn’t take a lot of brainpower.

Schedule that for the second half of your day. Like, I can sit back for the second half of my day and take sales calls all day long. I can right now it’s it’s three thirty in the afternoon. I can sit here and record and rip out ten podcasts in a row. This is very easy for me to do. It doesn’t require a ton of brainpower, whereas, you know, playing with numbers, figuring out a new software solution, actually integrating different things like those types of things, putting together an SOP for a new team member, which we just brought yet another team member.

So doing those types of tasks, I do it first thing in the day. It has to get done. It’s more difficult to do. It requires more willpower. All right. Second half the day could be all of our team calls and our team huddles meetings. If I’m going to do a Facebook live, if I’m going to do a YouTube video, I’m going to do a podcast episode. I’m going to do it the second half the day.

And because it’s easier to do, but also it’s something to look forward to. It’s the thing I most enjoy to do. Most enjoy doing. Right. So I crashed the first part of the day, doing all the things I have to get done and have my lunch break, maybe a workout. And then now I’m like, cool. Now I get to do the, you know, be creative for the second half of the day, kind of unwind a little bit and have a ton of fun.

And so it’s it’s a good way to make your workday a lot of fun. Something to look forward to while in it. Check  all the boxes. It allows you to get done the must do items when you schedule your day like this. And then it also allows you to have something to look forward to. And so it makes it very fun for the second half the day.

And yeah, so doing those things, just those little things will make you more productive. Number 1, Don’t check your email until at least you’ve been working for two or three hours. Number two, don’t check Facebook for several hours. Number three, the first four hours of your day have to be dedicated to the most important and most difficult tasks. The second four hours every day should be more social type things or more creative type things.

And then the fourth one I’ll leave you guys with is to schedule what you’re doing the next day. That is huge because otherwise if you want to get better sleep and if you want to be more productive, you need to know what you’re doing the next day. And naturally it’s proven. like your brain will solve problems. And so if you’re like, OK, I really need to figure this out by tomorrow or this is happening tomorrow, your brain will help you figure that out.

And that way you don’t spend the first and most critical hours of your day, which are the first few working hours.

That way you’re not spending it, trying to figure out what to do because you will fall into the trap of checking your email and checking Facebook and social media if you do not have a schedule of what you should be doing. So that is why it’s so important to then plan. Here’s what I’m doing tomorrow so that, you know, I’m waking up and I’m knocking out these four tasks. They have to get done. I am doing them because, you know, that you you know, and then you tell yourself, I’m not allowed to check email or social media until these four tasks are done.

Then you’re going to have a very productive day. Now, if you don’t have anything to do or you don’t know what to do, you’re most likely going to resort to email or social media. And now you are playing somebody else’s game. Now you’re on their time and now you’re going down their rabbit hole rather than vice versa, which is, you know, you should be working inside your business, not being distracted. All right. And so those are just for quickfire tips for you guys to be more productive as an online coach or an entrepreneur.

I hope that was super helpful. And I’ll catch you guys in the next episode. As always, guys love what you do. Have an absolute blast with your online business and we’ll chat with you soon

Hey Dino Gomez here. If you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheatsheets help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode.

Guys, we will see you in the next one bye.

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Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

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Transcription

Hey, what’s going on, guys, in today’s episode, we’re going to talk about how to deal with overwhelm as an entrepreneur. This is a hot topic and I’m excited to dive into it.

Let’s go now.

This is a story all about how am I? Hey, guys. Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business and we are about to get started in 3 2 1. All right, guys, how do you deal with overwhelm as an entrepreneur, as a human, but especially as an entrepreneur because it really plagues our industry? You know, it’s kind of something that you hear tossed around in inner circles, like in mastermind’s you’ll hear more about this, and a mastermind that I’m a member of. You’ll hear others other clients talk, you know, ask the coach, hey, how do I deal with overwhelm? And sometimes we all chime in and talk about how we deal with and manage stress levels and all the things. Right. And, sometimes in our programs too, obviously super real here, that’s authentic.

We just got off a great coaching call and one of our clients is like I’m feeling really overwhelmed because, you know, I’m so excited to do all these different things. I don’t know which one to do first. And so we helped break it down for her.

You know what she should be focusing on first and instantly, the anxiety, the overwhelm went away.

And so it’s we’re going to share with you guys is how you can help manage those feelings, those emotions that might be that anxiety are that excitement like of, oh, my gosh, I have a million things to do.

All right. And so this is one of the things we help our clients through, because it’s something that everybody faces.

We’re all human. We’re going to have these types of emotions. It’s just what it is. And so really, the first thing to recognize. Right, the first thing I always explain to our clients and then I individually help them, you know, based on their niche and what they have going on in their business of the solutions are actually unique for everybody. But there is a common first step.

The first thing to realize is that if everybody, every single entrepreneur and as long as you are an entrepreneur, you will always have a to do list of a million things always.

And it’s never going to get smaller.

As matter of fact, the more you grow and the more you learn, the more you realize that what you don’t know exists, like more infinitely huge your to do list gets because all of a sudden, you know, you haven’t done any online marketing before.

And then all of a sudden you hop online, you learn about SEO, then you learn about Facebook, and then you have to learn about funnels and then you realize there’s a B testing and then you realize there’s copyrighting. The deeper you go, the more and more stuff you realize there is to potentially master. And so as as long as you’re as long as you decide always be an entrepreneur, you will always have a million things on your to do list.

There’s nothing you can do to chop it down, because as you chip away at certain things that need to get done, more things are going to open up. And that’s just the nature of the game.

And so step one to releasing these feelings of anxiety and overwhelm is to one, recognize that, hey, this to do list is always going to be there and it’s okay for it to be there. For example, there’s a million things that I should be doing in my business that I don’t always have time to do. I have a massive To-Do list. You guys have prior notice I haven’t dropped an episode and I think like two weeks we’ve had a lot of things going on inside of our business. We’re growing very quickly and so but I don’t let it overwhelm me and well, I try not to, but I really mitigate how much it overwhelms me. And I really have a blast inside my business because one, I’ve been I’ve been at this for 11 years. So I have experience with this. Right. I’ve been able to kind of weather the storm.

And I’ve come to realize that we’re always going to have a million things on our To-Do list. That’s not what’s important. What’s important is for us to recognize, OK, yes, there’s a million things for me to do, but what are the most critical things I need to get done and and then focus on getting those done first? So I call those profit levers inside your business the things you must focus on to move the needle that are going to help grow your business the most.

Those are really the only things you have to get done.

And when you recognize that your to do list of 100 items of a million items, it no longer is relevant. All right. Instead, it’s just like, oh, my gosh, these are the three things I have to get done today and are most critical to moving our business forward. As long as you do that every single day, your business is going to grow. Now, the tough part is recognizing of the a million things on your to do list, which three profit levers do you pull?

Which three tasks do you tackle in order to move your business forward? So that is actually the trickiest part. And this is what most entrepreneurs get wrong.

And why it’s so important to have a mentor or a coach is because if you have experiences before. I experienced this earlier on in my career. I was grinding and hustling and working weekends and all of the things. And my business would still  plateaued at ten thousand dollars a month. No matter what I did for like six months. I couldn’t grow at past 10k a month, but I was working all the hours and and because I was being productive during those hours, I was getting things done.

But I wasn’t focusing on getting the right things done right. And I was wondering why are some other people, you know. Growing so much faster than me, right? They have the same amount of time and they’re working less than me, but why are they growing faster? Well, they were focusing they had their attention and their focus on more important items every single day. We had the exact same business and the exact same industry and the exact same city even.

So, it’s not like it was a geo geography thing or there was basically no other excuse except in hindsight.

What I recognized is that they were they were focusing on the most important items to grow their business. I was doing busy work and writing it off as I’m being productive. All right. And so that is exactly why you can have two businesses side by side. It can even be a brick and mortar business.

There could be two local gyms or two hair salons. And why does one in the city,  or in the little town, take off why is one dentist become the go to dentist? Right, when it’s the same thing as every other dentist? Why why is one better than the other? It’s just because they are focusing on how to grow their business and focusing on the most important tasks.

All right. And so those we call profit levers. And so I just want to bring this up. Right, because if you’re feeling the overwhelming anxiety, right, one of the ways you can help minimize it is just to go, you know what? It’s OK.

Yes, I have a thousand things I should be doing. I should be blogging. I should be on Pinterest. I should be on Instagram. I should be on YouTube. Yes. Ideally, you’re everywhere but. Right. It may not be plausible for you to do that.

And so instead it’s like, OK, where is the most important platform first that I should be spending my time right.

Rather than trying to do all of it at once. And you’re freaking out and you’re trying to resize graphics for different platform, you know, and and resize videos to fit in. You know, the length of a YouTube video can be infinitely long, but I need to shorten it down to be an Instagram clip. And there’s all these things right.

And yes, technically, ideally, in a perfect world, we’re doing all of that stuff to market our business.

But it’s different, like realistically at the start or even, you know, even before you get a million dollars, it’s impossible for you unless you have a team to be on all those platforms simultaneously. And so. Right. It’s like, OK, well, what is the first platform I need to be on? Let me put my attention to my focus there. It’s a profit lever.

So as we were talking to our client today, she has this incredible question and she is crushing it. By the way, she’s been with us not even a month and has doubled her rates and landed like four or five new clients. But with that right, she has new questions, new problems. At every new level, there is a new devil. And as she’s leveling up and growing her business, it’s opening up new territory. She hasn’t traveled before and therefore, overwhelming anxiety is kicking in a little bit.

And right until we said, hey, it’s OK. Yes, you have a bunch of things that ideally would be done all at once in a perfect world. But, hey, you only need to focus on these three things, get these three things done this week. And if you do that, that’s the most important thing that’s going to grow your business the most. And with that, just in talking to her for five minutes, boom, she’s like, wow, I feel much better.

Like, that’s so easy. I was like, yeah, it doesn’t yeah. You don’t have to worry about all the other stuff. It doesn’t matter that Suzy down the street is on Pinterest and Instagram and stuff like that, like, nope. Here’s your platform based on your niche and also where you should be spending your time, not just in the marketing sense, but where you should be spending your time for this individual to help her grow her business the fastest.

Right. And I’m able to pinpoint that like boom. Just do that, trust me. And anxiety overwhelm melts away. So, you know, you should have a coach or mentor to help help you make those decisions so that because if you’ve plateaued, if you’re spinning your wheels, if you’re not growing, it’s you’re not seeing something that somebody else with this experience could probably see and it’ll drive you crazy.

So at some point I’ll drive you crazy enough or you’ll be you’ll be like, OK, let me hire a coach to figure this out. Or if you’d like to just move faster and don’t want to wait to get hung up, you’ll just hire a coach so you don’t make the mistakes and don’t waste six months or even years inside your business, you know, remaining plateaued and stuck. So, yeah, I hope that helps. Guys, that’s how you get rid of overwhelm one.

It’s just identify that you’re always going to have a lot of stuff that needs to get done, but that never changes. But what’s most important, right, is you just get done the most important tasks, right. And you just focus on those and that shrinks your to do list. And that should give comfort to you and allow you to enjoy the journey. Because, guys, let me tell you, it’s crazy to think that I’ve been online for, I think ten years now, officially, so a decade and how fast time goes by.

I sound like my parents, but it goes by fast. So enjoy the journey. I wake up and have so much fun of my business every single day. I made a costly mistake recently, and I just started laughing about it like I was just laughing because I’ve been there, done that before. I know it’s not the end of the world and I’m just having fun while we’re doing, you know, and really being in the moment. And so do that as well.

Enjoy the actual journey. Don’t wait for the destination because really the destination is elusive. It’s really about just personal development along the way of having fun. So that’s it for this episode.

Guys, I hope that was super helpful and as always, have an absolute blast inside your business, we will see you guys very soon.

If you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheat sheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs.

All right. So that is it for this episode, guys. We will see you in the next one.  Bye.

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Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

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>> BOOK A FREE CALL NOW <<
Transcription

In today’s episode, we’re going to talk about one thing I did I didn’t even realize I was doing, that caught the attention of multiple gurus, which resulted in our sales skyrocketing that month. Let’s get into it right now, guys.

hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1. All right, guys, I’m going to tell you guys a little story here, story time. So this was about five years ago.

And at the time, I was still doing SEO search engine optimization. I had my own agency and whatnot and search engine optimization. If you’re not familiar with it, it’s the expertise or the skill set to get a website to the top of Google so that people find you over your competition. It’s a way of driving traffic.

And so that’s what I did. And one of the things you do in SEO to get to the top of Google is you have to build back links to your website. So you want other websites linking to your website because people can click from another website and that drives traffic over to your website. But anyways, there’s all this geeky tech stuff that goes into it that I’m sure you guys don’t care about. But anyways, you have to build back links to your website that increases its authority and its rankings in Google so that it ranks higher in Google.

Now, it takes a lot of time to build back links manually. So a common practice for SEO experts is that they buy back links, there’s back link vendors, kind of like you can buy content for. You can have somebody ghost write a blog post for you or ghostwrite a book for you. Similarly, you can buy back links from SEO link vendors and they will provide you with these links that will, if they’re good, will help increase your website rankings.

All right. So at the time, as part of SEO, you’re constantly testing different vendors. That’s kind of like testing different content writers to see who’s the best writer. So I’m testing different Link vendors to see who’s the best who’s Link’s actually rank my websites. I hire and Google faster. Which ones are the strongest and work the best. And so I tried out this one. Guy’s name was Matt. He had his own service.

It wasn’t that big at the time and he had just started it. But I decided to try his service out and it was really good. His links were super strong. My websites immediately jumped to the first page of Google. I was amazed. I was like, this is awesome. And so, you know, I kind of had a couple of options at that point. I could not tell anybody about this secret link vendor, Matt, who has the best and most powerful links and reap the rewards myself from his service.

Or I could give him a testimonial because it was an incredible service at a great price and had great customer service and great results. So I felt he deserved a testimonial. But it was funny. I was legitimately thinking, how should I keep him as my secret weapon and not tell anybody? And I had a YouTube channel going and a Facebook group. So I had a little bit of a following. So I was trying to decide, like I let other people know or not, maybe this is my secret weapon.

And that was me coming from a place of scarcity. The fact of the matter is, and if anybody has a great quality service or product, their name will get out. So if you think it’s going to remain a secret forever, like it’s not going to happen. Right. People will find out. And so anyways, I was sitting there and I was like, nah, you can’t do this. You know, the scarcity mindset thing. You can’t do that.

It’s not who you are, who you want to represent. So I was like, I’ll give this guy that. He seems like a nice guy. I’ll give him a testimonial.

So unsolicited testimonial. I shoot a video on my iPhone. I talk about how incredible links are. The results that we’re getting is affordable prices, is great customer service, and that I highly recommend that people use him. And so I had this a little bit, not a huge following, but I had a little bit of a following of SEO experts and I had a podcast going and a YouTube channel. And so people would reach out and were following me to see what I was doing to get results with SEO.

And so I reached out to Matt on Facebook and just send them this unsolicited videos I came in. I really appreciate your service and the amazing results that provided us. So I just shot this video testimonial for you in case it’s helpful. What happened next was really interesting, unexpected and very interesting. Matt took that video testimonial and he put it on the homepage of his website. And then what he did is he put a quote from the video.

He pulled the quote out of it where I said, Matt has the best link building service and is one of the amazing rescue expert, he took that quote and he put it on his blog. Now, fast forward two years and only took him about two years.

And Matt quickly became probably one of the most well-known SEO experts in the industry. He became guru status for sure which made sense that he had this incredible link service when he was under the radar. And then all of a sudden he came out of his shell and everybody realized, wow, this guy is really good. So his blog ends up getting tens of thousands of visitors per month.

And what happens when people go to his blog? Well, front and center on his blog, on every single one of his blog posts, like in the footer or maybe it might be in the header. The sidebar is a quote from me, Dino Gomez, and it says, Right, Matt has the best link service and is a fantastic SEO. He literally left that quote, plastered it all over his website and his blog that’s getting tens of thousands of visitors, maybe even one hundred thousand per year.

And it’s there on every single page on his on his blog that gets that much traffic. So literally without me even knowing I’ve give this guy a testimonial because it’s well deserved. He becomes this guru in the industry. And my name and photo is all over his website. And it’s free PR for me. Right. It made people find out who I was. And so that was like an interesting epiphany to me. I was like, ha, like, give somebody a testimonial and like, you know, that comes back around to you as well because they’re going to blast you out because you’re complimenting them.

And so I was like, that’s wild. That’s crazy. And so, again, several years later, I launched my coaching business. And like every coach, I went ahead and hired my own coach because that’s what makes sense to do. It doesn’t really make sense to be a coach without a coach. You’ve got to be consistently learning and growing. And so I hired a coach and I hired Sam Evans, who a lot of you guys may or may not know of, but he does forty or fifty million dollars a year.

And so I hired him and he helped me dramatically with my course. He made me a better coach. He taught me principles that made my program much better. He helped me raise my prices and charge a higher price. And that made our program more profitable and allowed us to provide a better coaching service to our clients because I was able to then hire other coaches, other Facebook addicts, or just provide additional support. So he showed me all these cool things in our business exploded and we had our first million dollars a year.

And so I’m in the private member’s Facebook group and I posted my results. I was like, hey, big shout out to Sam and the entire team. You know, here are my results. You guys helped me double my prices and helped me make my program better. So we’re getting more testimonials, which is driving more sales. And I was able to hire team members. And this is freeing up my time to do other things and our clients and community love it.

And I was just super, super appreciative. So I gave that that written testimonial. And so then what happens is like two days later, my mom reaches out to me, hey, how you doing,

Mom if you’re listening, my mom reaches out to me and she goes like, Dino guess what happened? I was like, what? And actually a bunch of people were reaching out to me. But my mom reached out to me and she goes, Your old babysitter sent me a message on Facebook saying that Sam Evans is talking about you today. And I was like, what? And Sam Evans, I don’t know the size of his email list, but I imagine hundreds and hundreds of thousands of people in size.

And so what Sam did is he took a screenshot of my testimonial that I left for him and he put it in an email and he blasted it out to several hundred thousand people to the point where my babysitter heard about it and reached out to my mom to tell her. And he said, Dino is one of our clients. And here are the results that Dino got with our program. You know, essentially what he said is like, if you want results like this, then join our program, because this is what we do.

So that happened. And everybody’s messaging me because a lot of people follow Sam and they’re like, you know Sam Evans, you’re in his email today and Sam mentioned our program, I believe in his email and everything else. So what happened from that is then our sales skyrocketed that month because everybody wanted it that didn’t know who I was, you know, looking my name up and going, who’s Dino?

And what is this program of his and stuff like that, and so then all of a sudden our sales increased, our traffic increased, and people got to know who I was more because Sam passed some of his following along or made his following aware of who I was because I left a testimonial for him. And again, that’s one of those situations where I could have been in a scarcity mindset of like, no, I don’t want to leave a testimonial because people will know who my coaches and maybe they’ll, like, hire him instead.

And instead, it’s like, no, what I always talk about the relatability factor. Like some people like Sam’s style of training and some people don’t.

Sam’s very very soft spoken and and he’s really smart soft spoken, very calm, very calculated, like super calculated, like you need to sleep at a certain temperature. He recommends you have when you go to sleep. And that’s how calculated it. But anyways, that’s Sam and he’s got this great personality, vastly different from my personality, where I’m a little bit louder and things like that and have a more of a dork, I’d say, with my jokes and whatnot.

And so we’re vastly different. And so and we have different, very different coaching styles and methodologies. And and so, yes, some people might go to Sam and some people would choose us. They consistently choose us for different reasons. Right. And that’s again, that’s because everybody’s personal brand and methodologies are different and everybody resonates with somebody that’s different. And so was happy to give that testimonial.

That was real and accurate. But it is interesting enough, right. That increased our sales just because he blasted out my name and our course, name.

And and so the take away from this guy’s is is one like, yeah, don’t be in that scarcity mindset to like like one. It’s like if your clients are getting results, interview them like interview your clients, give them some of your spotlight and and it helps both parties. Right. It’s going to help you because you’re showing that your clients are getting results and it’ll help your client because you’re giving them a chance to talk about their success. And some people might really resonate with what they have to say in the interview or who they are and what they do.

And that could land more clients for them, which makes your client happier, which makes a testimonial that they’re going to give you even better because you brought them clients just through interviewing them on their success. It’s a win win win situation. And so I think what I’m getting at here, guys, is like his don’t live in that scarcity mindset. You know, don’t don’t be afraid to spotlight your clients successes. Don’t be afraid to give testimonials and to give credit to your coaches for helping you, you know, helping you with your level of success.

You know, so much so many amazing things came from the fact be giving testimonials, even unsolicited testimonials. Going back to that example with Matt, you know, now one of the biggest names in the industry he had, he invited me to speak at his industry leading conference two years ago because we developed a friendship over the years and we actually traveled together now and with both our wives and stuff like that, we went to Europe and Spain last year together as well as a visa, which was funny.

I think that’s that’ll be the last time to a visa. I think I’ve crossed the age threshold for for a visa, but had to get it off the bucket list. And but anyway, so, yes. And I became good friends and all kind of stemmed from that first initial encounter of me just wanting to say good, good, good things about this guy and his links service and and then good things happen from me dropping that testimonial results for Sam.

And so I just wanted to share that with you. And what I will say is like is just make sure it’s authentic, OK? Because your your reputation is on the line. So don’t run around and give testimonials that are fake and that aren’t, you know, deserving. And because if somebody buys based on your testimonial and it’s not real and the product or service or coaching is crappy, they’re going to come back to you and be like, why did you recommend that?

Like, you know, so it has to be authentic and but if it is authentic, don’t be in that scarcity mindset, because I’ve seen people before unwilling to like I’ve had clients really even unwilling to do testimonials for us because they want to keep us as their hidden secret, so to speak. They don’t want others to know about our program and to learn our strategies and our methodologies and stuff. And it’s a huge mistake because otherwise they would be in my you know, I would be blasting their name out and their business would be skyrocketing because when I blast the name out of our clients who are getting results, then a lot of people immediately go to look them up and want to see who they are and what they’re doing and.

Sometimes that turns into leads and clients for them. So, yeah, that’s what I wanted to share with you guys, is like if if, you know, when you get results with your coach, whether that’s with us down the road or with whoever fits and works for you, then , yeah. You know, give them a testimonial when you get results because good things can come from it. And it’s deserving and simultaneously, when your clients get results, spotlight them, give them you know, give them some love, give them some of your audience a chance to check them out and help them out further.

And yeah. So that’s what I want to say. But the main takeaway there was is that I almost fell into the trap of that scarcity mindset when really, guys, there is just so much business out there, especially in the coaching space. It is in saying, guys, there are not enough clients, there is not enough time in the day, really so much opportunity. You do not need to be worried about lack of clients or lack of opportunity.

And again, I could go on and on and on about how much potential there is here. And to give you guys excuse me, let’s give you guys some examples. Well, and a future episode here. We’ll be talking about how one of our clients in two and a half months went from zero, as in was not a coach to just having her first 60000 dollars a month. That happened in two and a half months, two and a half months or three months, I think she said.

But we’ll be talking about that. We might even bring her on the show to have her wrap and give her some give her some love and exposure as well.

But yeah, that can happen fast because this industry is wide open and and with covid right, people are investing more and coaches in the spaces getting bigger and bigger. And so it’s just awesome. So that’s what I have for you guys today. Don’t, you know, don’t fall into the trap of scarcity mindset. There’s so much opportunity all around us. You just have to look for it. You will see it and find it. Otherwise, make sure you grab yourself a coach who will help you see it and find it and develop your message and system and marketing and sales and fulfillment and processes in team to crush it.

That’s so that’s what I got for you guys today.

I hope this training was helpful or I should say the show, as always, keep doing. You have an absolute blast with your online business. Crush your day and much love, guys. We will see you in the next episode.

And if you enjoyed this episode, be sure to head on over to the secretsofCoaching.com. For more resources, downloads, videos and cheats to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode.

Guys, we will see you in the next one, Bye.

 

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3 Copywriting Tips to Help You Attract Coaching Clients

3 Copywriting Tips to Help You Attract Coaching Clients

Written By Dino Gomez

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Transcription

In today’s episode, I’m going to tell you guys a crazy, awesome, funny, true story that you have to listen to. And simultaneously, I’m also going to share with you guys three copywriting tips that you can take to the bank with you. Let’s get into it right now.

Hey guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1. All right, guys, true story. This was crazy, so I was going grocery shopping or I was out doing something for the holidays recently, picking something up before heading over to my mom’s house.

And so I’m at the shopping center. She called me the last moment she needed me to run in and grab something for her. So I’m in the shopping center right now. Get this. This red Ferrari pulls up. All right. This woman gets out of the red Ferrari.

And with her, I’ve never seen this before because I don’t know that I would ever have this in a red Ferrari. But with her, she had a bulldog that was slobbering everywhere. I mean, I’m talking like everywhere, the slobber was all down her dress and imagine it was all over the car and it was absolutely insane. And I was kind of like dying, laughing because she was mad at the dog for slobbering.

But and then it started shaking and the slobber would spread all over the side of the actual red Ferrari.

And it looked like it was a really nice new red Ferrari. Right. And so I was just dying. Laughing But anyways, I completely made up that story, every part of it.

And it’s kind of ridiculous when I just think about that for a second as a concept.

But anyways, did you listen to that story and what were you thinking?

I want to share with you guys today, three copywriting tips and otherwise three tips to maintain and capture your audience’s attention.

And the first one is by using the words true story. All right. True story.

Like, I love to start off if I’m going to write copy for an email, if I’m going to write copy for a sales letter, if I’m writing copy for a social media post I love towards the top or at some point of the main chunk of the sales letter I love is in the words true story, because when you say true story, people lean in closely and they go, oh my gosh, this must be so good that they have to first say what is about to be said is actually true because it’s so unbelievable.

All right. And so it’s a simple one.

Right. And that’s what this would be, a short episode. I just want to give you guys a couple little fire power tips, but it’s a simple one. Right. And granted, if at the time it was recorded, covid going on. So it’s not like there’s a lot of too much socializing going on out there. But next time when things are normal, you’re at a cocktail party or whatever it is. Right.

You’re out with friends or whatever. I mean, you can walk up to a group of strangers and with a smile on your face and just say, hey, I’m so sorry, but true story. I have to tell you guys this. And they will all lean in to hear what this true story is, because everybody wants to know what am I going to hear that is so unbelievable that it has to start with the premise is true story.

So that’s the first one guys, use true story. Second one is kind of an easy one that also ties back into how we started this episode. But it’s to tell stories.

People love stories. Stories are everything. There are two to three times as likely to be remembered. So any time you can tell a true story and the more vulnerable you get, oftentimes the more you’ll connect with your audience. They’ll trust you more for your honesty.

So, rather than telling just a generic story on social media or in your Facebook group or in your email, and sometimes those work just as well. But the more vulnerable you are about something weird that happened to you, like the you know, the more people because weird things happen to people all the time. So, for example, our dog literally threw up in our living room the other day. I was doing a Facebook live and the dog was in the background making this throw up noise or something.

It’s just what it is. It happens, right?

So the more authentic you can be with your voice. When you do tell those stories, the easier you will find it to land clients and people will relate to you. And there’s this notion in the coaching space that I completely disregard, which is that you need to project like this perfection and that everything is just perfect and flows in your life and all these different things.

But I think it’s such a fake persona that really worked in the past, where, you put on and that’s what social media is for the most part, is just people showing off the highlights of their life.

But when you just show vulnerability in terms of like you’re a normal person and stuff like that, like clients connect with that, they can see that you’re real and they appreciate that. And so you don’t want to go on Facebook and social media and spew out, you know, how your life is falling apart. I don’t think people will want to hire you at that moment, but if you do, you know, tell a story, you can tell a story about how you overcame difficulties and things of that nature you guys might have heard in previous episodes.

I talk about when I was 13 years ago battling drug and addiction problem. And that’s what led me into learning a lot about the mind and psychology and NLP and different things. And so you can tell those types of stories of overcoming difficulties in life and things of that nature. But stories, guys, get real with your stories and people can really feel like they get to know you a lot.

And so stories are awesome. All right. So that’s an easy, quick tip. Number two, For you tell more stories just like when in doubt, tell a story. And if you don’t have any stories like, yes, you do. You have stories.

Spend some time, sit down on your couch, have a glass of wine this evening and and then otherwise, you know, brainstorm all of the cool and fun stories you’ve had through your childhood, through, you know, through your life. And I’m sure you’ll you’ll realize you’ve had a lot. And if you have a significant other, you can sit down with them and brainstorm all the different stories and put them all down in an app on your phone and the notes app.

And now you have stories that you can pull out in your marketing later on.

And then the third one, guys, is using nostalgia. Right? nostalgia is huge. Notice that, like, the theme song of this podcast has a little jingle to it that might remind you of a popular TV show from what I think would be the 90s, if you believe it’s the 90s. But there is a jingle in there. That reminds you of perhaps the Fresh Prince of Bel Air, which was one of my favorite TV shows growing up.

And it was one of the best first comedy family TV shows. So everybody seems to have seen it. And so there’s some nostalgia there. So I want that jingle to be part of this podcast. And it’s not the exact jingle, but it’s a similar one so that there’s a little nostalgia built into that. Right. And so that’s another one.

So I’ve had I’ve had some really great responses from folks and that have emailed me back because I’ll send out an email and sometimes I’ll end the email with the actual jingle to a really popular or famous song or I will start the email off with a quote of a famous line in a movie that everybody happens to love. And again, it’s not that everybody has to love it. Right. It’s that your target audience or the people that you would want to work with would love it.

All right. So it can be a line from a movie or it can be a line from a song that some of your audience isn’t going to like.

That’s perfectly fine, too, because, you know, that’s going to scare away clients that you probably wouldn’t enjoy working with. But the folks who are also like, oh, my gosh, that’s my favorite song. Right?

Then they’re going to be like, OK, now you’re my coach because like, I’ve been thinking about hiring you for a long time. And I was just kind of shopin between a couple of different coaches and really liked your stuff. And now I really know, like, this is meant to be because of the nostalgia factor.

And so, again, it’s just a way to show your personality as well. And so use songs and movie lines and so forth that you enjoy and so forth and you’ll bring those clients to you. Right. They will respond to those emails. And it’s just the complete opposite of what most people do. It is good copywriting. And you’ll notice good copywriters do that quite a lot. But I love doing that in in our marketing and so forth.

And it’s fun because, like, instantly you feel like you have a connection with somebody because folks will just respond and be like, that was my jam. Or, you know, that’s my favorite movie of all time. No way. I had no idea. It’s really cool. So that’s another great kind of copywriting and otherwise, just like messaging tip for you to use.

So there you have it, guys.

The true story like those that phrase persay tell stories. All right.

And feel free to be a little bit vulnerable and make them real, let people know that your dog threw up in the kitchen the other day when you’re doing a Facebook live, but you still did your Facebook live. And then three nostalgia. All right. Those are just three quick ones off the top of my head. I have a ton of copywriting tips. Some of them are easier to explain in a YouTube video or on video.

So I’ll just start with those three for this episode to keep it short and sweet.

But I hope that is helpful for you guys. Try it out. Have some fun this evening. All right. That’s what I like to do, is I like to have fun and enjoy. And those are the types of clients that we attract to us, those in action takers, ones who are ready to go all in and have an absolute blast and grow their business, but also put in the work that’s like who we attract to as positive people that are into growing and learning and those types of things.

So have some fun tonight, if that’s you. All right. And test this out. All right. And by testing it out, you will remember this tip and then it’ll be easier for you to implement it yourself into your marketing. But if you’re in a relationship or whatever it might be, you have somebody that lives with you or you’re just talking to somebody on the phone or you just want to write a funny text message to a friend you haven’t spoken to in a while.

Start the text off with true story, wait for their response if you’re sending a text. True story… And then they’re going to respond with like, oh my God, what happened or otherwise. Go up, go up to your significant other, you know, while you guys cook dinner and whatnot and just be like, oh my gosh, true story.

And watch them stop what they’re doing and turn and look at you, it’s a show stopper, so to speak. All right, guys, that’s it for this episode. As always, keep doing. You have a blast growing your online business and we will catch you guys very soon in the next episode. Don’t forget to check out our YouTube channel. We have lots of cool video stuff on there that sometimes doesn’t translate over to a podcast.

And yeah, we’ll see you guys very soon. Have an amazing day.

Hey Dino Gomez here and if you enjoyed this episode, be sure to head on over to the secretsofcoaching.Com for more resources, downloads, videos and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode, guys.

We will see you in the next one, Bye bye.

 

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