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The Secrets of Coaching Podcast

Dec 17 2020

A Popular Question From Coaches: What if My Client’s Don’t Get Results?


A Popular Question From Coaches: What if My Client's Don't Get Results?

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

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Transcription

What if my clients don’t get results? All right, it’s a popular concern amongst aspiring coaches and so that’s what we’re going to talk about today.

Now, this is a story all about how am I. Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1. All right, so aspiring coaches often ask this question or have this concern, and I think I had this concern as well or this thought, when I was launching my first coaching program years ago.

Which is like, what if I don’t get results? Then what? Right. And it’s a valid concern and thought process, but I think it can be tackled pretty quickly.

So as we’re mammals and stuff, our brain naturally wants to think in the negative in order to protect ourselves from potential harm, danger and emotional suffering. And so that’s naturally a thought process that we would have as humans. What happens? What’s the worst case scenario? Right. What if my clients don’t get results? And what we have to do is just a reframe here.

The way I like to reframe this is by playing that What-If game, like, let’s just flip the script a little bit here. What if your clients do get results, then what? Right.

Like what? What would that mean to them? How could their life change? Right. If your relationship coach, you might save a marriage. Right. You might create a partnership if you’re dating coach. Right. If you’re in the make money online space, you literally might save a family. Like you might save not only the relationship because relationships go bad when money is tight, but then you literally could transform their entire life, their entire family’s life.

You could put their kids through college, you could get them out of a nine to five job.

Like there are some incredible testimonials and stories that we’ve had through our coaching programs where we have literally seen people go from joining one of our programs with 100 percent faith with the last basically money in their bank account. And at that point, having two daughters that were graduating high school within a matter of months and not having the funds to put them through the first semester of college, they both got accepted into the universities that they were aiming for and the family didn’t have money to put them through.

The girls didn’t know. And the debt that this was all happening. And literally in a couple of months of being inside of our programs, this individual was able to put his daughters through the first semester of college and actually put 10K into his bank account. All right. And so we can play the what if my clients don’t get results game, but we can also play what if they do get results?

You can literally save and transform lives. And so that’s what we really need to do, when these types of negative thoughts come up, we just need to take a moment, take a deep breath. Right. And ask ourselves, is this the valid emotion, or is this the mammal part of my brain trying to protect myself from a worst case scenario type of thing? So that’s the first kind of step there Is reframe it to what if they do get results in?

The next thing to do is to recognize that as an online coach, you’re not going to have one hundred percent success rate. Like we all want 100 percent success rate. But it’s just not possible. It’s not possible in anything. It doesn’t matter what it is. Right. It just not possible. There’s so many different variables to this. Right. Like you are a coach. You’re not building the business literally manually for them.

So if they decide to stop at any point or quit or they get sick or something else happens personally or they’re unable to do that, there’s so many different factors. So you’re never going to have one hundred percent success rate. With that said, what you can control is customer satisfaction, right.

Or client satisfaction, because there’s different things like things will come up in your client’s lives where they’re unable to do the work. Right and put in the effort in the time, in the hours to make your program work for them because of personal reasons. And there’s so many different factors to that. but they’re not going to be upset at you for that. They recognize that. Oh, my gosh, I got unlucky with got in a car accident and I have a broken arm for the next three months and I can’t work like they’re not going to be mad at you because of their circumstance.

What we can focus on, though, is client satisfaction. Right. Doing the absolute best that we can do continually to make our programs better and to make sure our clients feel supported and to do in all different areas like client and customer feedback surveys and checking in on them and all the different things. Right. Just like a restaurant owner, if your meal comes out cold. Right. They can’t guarantee every single meal is going to be cooked perfectly.

Right. They have a process and a system down. Normally their food comes out is delicious. Right. And that’s why you keep returning to the restaurant. But then, you know, on the twentieth time you return, the burger wasn’t cooked the way it normally is or it’s missing the special sauce you love so much. And the manager comes out, apologizes. They recook it for you. Right. So that’s what you can do. So it doesn’t matter what industry we’re in here, there’s never one hundred percent success rate.

We just have to recognize that we have the opportunity to fix things and make our clients feel supported, and that’s basically what we do, and then it’s not really a big issue whatsoever. And then also, again, continually making your programs better and just by you merely always looking after your clients, doing absolutely everything you can to help them achieve the success that they want.

That in itself allows you to sleep well. Right. And your clients know how hard you’re working. They know what you’re doing. They can tell based on your support and your availability, your innovation, all the different things they can tell. It’s pretty easy to tell when somebody cares or doesn’t care. And so it’s not really a huge concern. Right. The other thing to recognize is that people join programs for ten different reasons.

One of the top reasons people join a mastermind is not for the program itself. It’s just for the connections, because connections are everything in business and being surrounded by people that are at a higher level than you.You can almost change nothing, so to speak, and your business will grow just by nature of being around these people. Now, you will end up changing things by nature, being around these people, but you don’t need the coach to come out and almost teach you something new. Just by being surrounded by these other people.

You’re going to see what they’re doing here, what they’re doing and all those little things and see what’s possible. And then your brain will just click and you’ll know what to do. So people join Mastermind’s for so many different reasons and programs, for so many different reasons. People join and go to live events and stuff like that for community as well. They just want to be around other like minded people. Some people join programs with no intention of ever doing the training.

They just want to see what the training is like. They’re like, I just want to check it out, like because it looks cool and see how you put it together, because, you know, I’m going to create my own program in a different niche. But I wanted to see what your layout is. I never actually intended to do any of it. There’s so many different reasons why people join programs. So that’s the other thing to recognize.

And then otherwise, if you want to have some fun with it. Right. Playing that reframe game, like what if my clients get results? What if it saves lives? What if it changes lives? What if it does all the amazing things that it can do, take somebody from suicidal to happy. That’s something that we have had heard several times through our programs. That’s so much more powerful to focus on. And then beyond that too.

if you want to be a little bit goofy, because this is what this is my personality and my thought process. Right. And my brand. I’ll be the first to tell you I’m a goofy dude. I’d like to have fun, but I’d like to take serious matters. And the way I get past them or through them or think around them is I try and look at it in a funny light. I try and make it a little bit humorous for myself, and that makes it so that it takes the pressure off.

And so in this example, what I would do here is if I was worried, like, what if my clients don’t get results? I’d start saying, well, like what if I was an architect and I designed roller coasters like a theme parks, like a roller coaster. That’s a job, right? You design a roller coaster. I could be like, well, what if some kid doesn’t like my ride? What if they get off the ride crying?

That is going to happen naturally. There’s going to be some kids that get on the roller coaster and decide they don’t like the upside down part. Right. And they’re going to come off crying. It doesn’t stop you from building an awesome roller coaster that most people have a blast riding. Right. And so I could go on with a million stupid examples like that. But, that in itself is kind of the silliness of that question is not to say it’s not a legitimate concern, but again, that’s the way I look at things to help myself get past it. It is like, how can I take this serious question, reframe it so that it no longer holds weight in terms of like a concern or a limited belief that I could have.

And so I will do something goofy like that, like that roller coaster example so that I go, yeah, like not everybody’s going to like the roller coaster. Some people are going to get sick and throw up on it. But ninety nine percent of people are going to love it. Right. And are going to get off like full of with an adrenaline rush and be raving and ranting about it and love the picture of their family on it at the one part, you know.

And so that’s the way to kind of I think, get past the what if my clients don’t get results? Thing is just that reframe and then what you can do, action based wise is just always improve your product and your service. And then beyond that, customer service is a different thing. Right. Like making sure people feel supported even if they’re in a circumstance of their own. That’s preventing them from actually doing the work.

Right. And so those little things should make you feel comfortable about still going out there, putting together your program. Doing your absolute best with getting your clients results and with those little things, I think you should be able to break through, the kind of that limiting belief or that scarcity mindset that something could go wrong and a client could get upset and just know. Right. Again, there’s no, not even in a restaurant, is there 100 percent satisfaction rate.

But you just continually get better. And when the burger comes out cold, you replace it. Right. And so I hope that helps you. If you’re wondering if you wanted to get into the coaching business, if you already are a coach and something like that is still plaguing you, you just continually look to improve. The other thing you can do right is the more you invest yourself as a coach, right. It not only serves you growing your business, but it makes you a better coach to your clients.

So if you’re struggling with getting your clients results, maybe look at investing in another program doesn’t have to be ours, but another program that’s suited right for you.

And what you will do is twofold. As a coach, when you invest because it grows your business, you learn how to make your coaching business land more clients, get better at sales and you should learn other methodologies and stuff that are going to help you become a better coach so that your clients get better results. So it’s like a two for one deal. So as coaches, it definitely makes sense to invest because you’re going to make your clients, you’re going to be a better instructor to your clients and then you going to grow your business as well.

And when your clients get more results, they give better testimonials, more referrals, and that in turn grows your business again. So it’s really a three for one. And so I’m consistently looking to invest all the time. And I think I have invested in like five or six programs this year. We’re recording this at the beginning of October 1st and the first week of October. And I have invested in five or six programs this year, just invested in one last like three weeks ago, and that was a five figure investment.

I’m continually doing that because it’s going to grow our business and allow me to be an even better coach to our clients and return.

So just a couple of things for you there, but I hope that helps you guys out. Use the reframe technique if it helps you to put a funny spin on on the concept that might also help you pass certain different issues. Otherwise, just keep doing your absolute best, guys. Keep growing, keep getting better, and your clients will appreciate it and they will absolutely recognize it and always ask yourself, what if it goes right and changes lives.

All right.

So that’s it for this episode, guys, as always, keep doing. You have an absolute blast with your online business and we will see you guys in the next episode.

Hey, Dino Gomez here. And if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheat sheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode.

Guys, we will see you in the next one, Bye bye.

 

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Written by chelseam2 · Categorized: Podcast, The Secrets of Coaching Podcast

Dec 16 2020

How to Use “STORIES” to Land More Coaching Clients​


How to Use "STORIES" to Land More Coaching Clients

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

>> BOOK A FREE CALL NOW <<
Transcription

In today’s episode, we’re going to talk about one powerful strategy to land more clients.

Let’s get into it now. Hey guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1. All right, guys, one super duper powerful strategy to land more clients in your coaching business. All right. And actually, even if you’re an agency owner as well.

OK, here we go, guys.

It is all about storytelling. All right. And here is why. There’s an old cliche saying that people buy from people they know, like and trust. All right. and I actually would like to update that. I even asked my business attorney if I could trademark this slogan. He said it’d probably be tough to do, but that’s unfortunate. But remember where you heard this first.

I believe there’s four reasons why people buy it. All right.

I think people buy from people they know, like, trust and relate to. All right. You might have heard me talk about this in another episode, but the relatability factor is absolutely huge.

Right. Moms are more likely to take recommendations from other moms. Dads are more likely to take a recommendation from dads. Bearded dudes are likely to take a more recommendation from a big bearded dude on what’s the best grooming electronic hair clipper device to make your beard look awesome and remain awesome. Right. Because they relate. They like things in common. All right. And so people buy from people that they relate to. Right. And they’re more likely to buy it.

Like this is how you can beat the gurus guys is because if you are able to demonstrate to your audience that you have a lot in common with them or that they can somehow relate to you in one way, shape or form, they’re going to choose you over the guru just for that particular reason. All right. And so this is how you beat the gurus. This is how you eliminate your competition. It’s all about being yourself. All right.

And the way you do that right is you got to tell stories. People love stories. All right. And so I’m going to tell you guys a story right now. All right. It all starts about let’s see, this was about 10 years ago.

I was twenty three years old and my buddy, who is living in Shanghai, China.

All right. And so he’s like, dude, you need to come out here and visit me. He was out there teaching English for six months. All right. He’s like, you got to check out the city. It’s freaking awesome. The food’s incredible. Everything’s super cheap. Like way to try one of these pot stickers. It’s insane. The noodle dishes are amazing. I was like, I’m sold.

All right, I’m coming. All right. So I booked my flight and everything like that.

And it’s like twenty three hours or some some got off flight. And as long as I’m right and I fly over there solo, I’m single at the time and you know, he picks me up at the airport or whatever and and make it to his apartment and hang out.

We get to Shanghai, China. Right.

And so he’s an English teacher, so he teaches for about four hours a day. He’s got classes. And so the very first day, like the very first day there. Right. He’s like it was Monday or something like that. He’s like, OK, you know, I got to take off. I got four hours of classes.

He’s like, but here’s a map of Shanghai, China, which is a pretty complicated city, I will tell you to navigate. He’s like, but, you know, you can hop on this this train system here and then it’ll take you this train system here. If you do that, I’ll take you over the Bunday, which is like the cool river, and you’ll be able to see all the stuff. And like, that’s a tourist spot and like a place to definitely grab photos and all the things.

Right. And so I wasn’t going to just sit around in his apartment and wait for him to come back and be my tour guide. I was like, no, I want to get out here and see the city. Right. I want to check things out. I want some noodle dishes and whatnot. And so I attempted to follow his instructions and I took one train and I took the second train and I made it there.

I made it to the main central area and, you know, a lot of tourist shops and things of that nature and took in all the sights and saw the cool river and took a lot of photos and sat down for a great lunch and had a beer and some noodles. And it was just awesome. Right of freedom like this on a Monday in the middle of the week. Right. You know, most people are working and I’m halfway across the world enjoying noodle dishes.

It’s like the other digital nomads dream. Right? And so I’m just like, wow, this is just so cool. And I’m having such a blast and learning so much and, you know, sticking out like a sore thumb for the most part and in terms of looks and everything. But just having an incredible time. All right. And all of a sudden four hours goes by. And I was like, OK, I should probably get back to my buddy’s apartment so we can catch up, make plans for dinner or something like that.

So pull out my map and I’m like, OK, well, I should technically just have to take the two trains, you know, that I took here back. Well, you know, everything is written in what I will call Egyption, but all the signage and everything is written in another language that I cannot decode and so I will quickly got spun around and forgot where I needed to go to get to the first train station.

And so I, you know, no big deal. I just walked up to this friendly looking couple and tap on the shoulder and say, hey, with my map looking like a super tourist, a backpack on and all the whole thing, how do I get to this railway railway system? And they both look at each other and just shrug and say, sorry, you know, we don’t speak English.

And so I was like, OK, no worries. And I go tap another 10 people on the shoulder. Pointing to where I’m trying to go, can you get me here? And, you know, same thing.

And so then real quickly, I realized, I’m kind of in a spot, OK, this is going to be interesting.

I was like, all right, here we go.

The adventure has officially started, you know, well done. And so then what happens is I sat there for a moment and I’m thinking, my heart’s starting to be a little bit faster because I was like, OK, I’m lost. And then halfway across the world in this massive city and with millions of people and have no idea, you know, how to get in touch and how to get back to my buddy’s apartment.

And I forgot what the deal was with cell phones out there. I forget whether I didn’t have service on or I hadn’t picked up my special SD card or something like that quite yet. So, like, I couldn’t call him, that wasn’t an option. All right. And so I had to figure this out on my own. So I located a couple tourist shops and I thought, ha, the tourist shops.

Right. They probably speak English. Nope, they certainly did not. You come in and I like, grabbed a piece of gum and then check it out. And I was like I pulled out my map and I was like, can you get me here and you know, look at each other.

Nope. You know, no speaking. we don’t speak English. And I was like, OK, all right, thanks. And so I’m really sitting there racking my brain, like, how in the hell am I going to get back to my buddy’s apartment? Like, this is not good because again, it took me about 30-45 minutes to get out there. So, like, I know I’m like far away on the other side of town, essentially.

And so, yeah, a little bit of panic for a moment.

But I was like, nah, everything will be fine. And and so, yeah, I continued to go tap people on their shoulder and visit these tourist shops just in case one of them spoke English.

And finally.

Right, I get to a little tourist shop and the guy goes, I can get you there, but it’ll cost you. And I was like, OK, how much? And he’s like, I think either said fifteen or twenty dollars and things are cheap out there. And I was like, really, man, you’re really going to pull this on me.

And, you know, that’s what I was thinking. But at the time I was like, I don’t care. Like I just need to make it back. So I was like, sure, here’s 20 bucks, take me there. And so he said something to his wife, who was the other shopkeeper. And so she was going to take over and then he just, you know, waved his hand to follow him. And so he walked me about, fifteen minutes where, like, that train station was.

And I got on the first train station. And it’s been a long day because, again, I’d been traveling for twenty four hours the day before and my sleeping schedules off didn’t sleep well the night before but was excited to get out of town. So nonetheless, this part of the day, 4 or 5 p.m. in the afternoon, I’m pretty exhausted. All right. And so he gets me to the train station. So I hop on and I sit down and I fall asleep.

So I fall asleep on the subway or on the train railroad railway system because I’m just exhausted right now. My sunglasses on. So it’s not like you can tell I’m sleeping, but I have my sunglasses on. Maybe you could tell because I’m slouching back in the chair or something like that. But anyways, I get woken up by one of the train guys, a conductor or something like that. They have the cool hats.

I got woken up by one of those guys and, you know, he points that I need to get off and I wake up and I look and the train is completely empty. And now I realize that I literally took the train into the end of the train station, like where they parked the trains at the end of the day, it’s over. So I missed the connect, you know, getting off to get on to the next connecting train that was going to run horizontally and, get me towards my buddy’s place.

All right. And so I was like, OK, crap, here we go again. Right.

And so anyways, make a long story short. After a lot of running around and things of that nature, I make it back to my buddy’s apartment. And it was a huge relief and forever lives as an amazing story. I have some photos on my Facebook page of me in Shanghai, China, and it was a blast, but.

Crazy day, crazy story, but I wrote that post on Facebook, I told that story on Facebook recently, and then I ended my post by saying, hey, has anybody else been lost in a foreign country before?

And the comment section went nuts. So many people are like, oh, my gosh. Actually, several people said, I have been lost in Shanghai, China. And I was like, OK, good.

I’m glad I’m not the only one. I’m not an idiot if everybody is getting lost out there. But everybody came up with the coolest stories people were posting about being lost, having their wallet stolen, and being in another country where they don’t speak any language. So they don’t have money, they don’t have their ID and they don’t know where they are. And they don’t speak the language like It was really cool by all the stories and stuff come out like that.

But I share these stories on Facebook and on this podcast and stuff like that because I love to travel.

My wife and I, besides covid normally travel for about two months per year to normally Southeast Asia. We really like it out there, but we made it to Europe last year. And but I’m consistently releasing stories, sometimes business related, sometimes just stories of my personal life. And the reason I’m doing that is I’m giving my audience a chance to connect with me. Right.

Because so many people commented on that post and say, I love traveling. Right. Or I also got lost while traveling and things of that nature. And that’s what the relatability factor is. Right. Like that’s something that the gurus don’t have on you.

They don’t have your stories. All right. And so you want to share stories. Guys, this is how people can connect with you. Like, I honestly hired my business coach based on a story that he told about how he likes to go to, likes a certain type of music and likes to go to a certain type of show.

All right. And I was looking at a couple of different business coaches. And then he wrote, I saw a couple of posts from him that were non-business related. He writes business post and then business related Facebook posts. And then he wrote a post about my personal life story and things of that nature and how he likes certain type of music. And then I like that same music. And I was like, OK, boom, that is my coach, that’s my coach.

Like, we have so much in common. And, you know, he had a very similar resume, so to speak, to this other guy. I was considering as a mentor, but I was like, no, I resonate with this guy a lot more like I think it’d be cool to hang out with him and stuff. All right. And that right there, guys, is the relatability factor. All right. And that is how you can make your competition irrelevant.

Start telling stories, any story, how you landed your first client, how you got started entrepreneurship.

Oh, you know what happened with your first coaching client? A mistake you made.

If you tell stories of a mistake you made. Right, make sure it’s what I call a story of triumph. So it is OK to share stories of mistakes that you have made as long as they are past tense and you also overcame them. All right. Because a big mistake you coaches make is and that people make in general that do any type of use, any social media for business related purposes as they might have a bad day like, oh, my gosh, I got in a car accident today.

And today sucks. Like I’ve seen those Facebook posts before. And what happens? The comment section blows up because people care. All right. We feel bad for you. Oh, my gosh. I feel so horrible for you. I hope everything turns out OK. Right. So the comment section blows up and and people. It’s proven right that we get a surge of adrenaline or, you know, that kind of like an OxyContin like shot when we have people like that comment a lot on our poster for post does really well.

Engagement rap wise.

Well, I want to make it clear, guys, there’s two different styles of posts and they serve different purposes.

There’s engagement style posts that are supposed to get engagement, OK? And that’s the entire purpose of it. And then there are business posts that are, you know, testimonial posts or offer posts or other types of posts that are, again, supposed to build your authority and otherwise make sure that your audience knows there’s an offer on the table for you to help them. All right, now. But you don’t want to do the pity post, all right?

Because nobody wants to hire a mentor who looks like things are their life is in shambles. OK, so it’s OK to have off days. Nobody’s perfect. I’m certainly not perfect. Not sure if you heard one of my previous episodes about how I in college was diagnosed with schizophrenia from doing too many drugs, but like I’m, you know, human as well. But you can tell all those stories as long as you have overcome them. And so I’ve also shared a previous episode that did really well.

It’s actually one of the most listened to episodes on this podcast, which is a massive sales mistake that I made last year. I talk about the mistake I made, but also how I fix the mistake. So another thing, another cool tip for you is to realize people love hearing just as much about mistakes to avoid as they do things that are working right now. All right. And so when. You make a mistake in your business as a coach, you don’t have to freak out, like if you recently one of our clients, she made a huge mistake pricing her program wrong by giving it away for free to some people and not to others.

And then it backfired on her kind of and she was freaking out about it. And I was like, hey, everything’s going to be fine.

Like, here’s how we’re going to handle this situation. And then I was like, but make sure you journal this right.

And I’m always telling my clients to write down and journal everything because guess what this is going to become an amazing story and piece of content for you to share later.

Right, because everything’s going to work out. And later on, this is something for you to share to your clients. Here’s what not to do. Don’t give your program away for free to old clients and then charge new clients a high ticket price for it because, you know, X, Y, Z reasons. Right? And so I was like, you know, we’ll get through this. We’ll handle this right now. But just know that this is cool because, you know, everybody makes mistakes.

The best thing you can do, right, is record it as a memory so that you can teach it later as a story. Right. And you can literally this would be a great Facebook post or a Facebook live or an email or a podcast episode of Here’s a Mistake I made, you know, selling my coaching services and here’s what not to do. And here’s what I did to fix it. Now everything’s fine. All right. And so those are called Stories of Triumph, right, where you talk about a mistake I made and how I overcame it.

People love that, but don’t do the pity posts and and write stories. Guys, tell stories about your life, tell stories about what you’re interested in, tell stories about your family, about your childhood, about your 20s in your 30s, in your 40s and your 50s, tell your life lessons, things that you learned, mistakes that you made and overcame. And because that’s how people can relate to you.

And recently I wrote a post, another strong post to write. I think we’ll save this for another episode. We’ll dive more into it. All right. And so I’ll save that for another episode. But there’s all these different pieces of content that work really well to make you stand out as an online coach. And that’s what you want to do, guys. And so the relatability factor is huge.

Make sure you give your audience a chance to relate to you. All right. So if you’re doing Facebook lives and you normally do them from your office, that’s awesome. But try and do some Facebook lives when you’re out exercising, going for a walk, when you’re on vacation, when you’re with your family, like give people a glimpse, an opportunity to relate to you, show them your pets and your house if you’re willing to, and things of that nature like people really love.

It’s why reality TV does so well. Right. People want to know, like and think. It’s so cool to see behind the scenes of what a celebrity’s life is really like. Right. And so that’s what we want to do, is we want to we want people to be able to relate to us, to really understand us, to feel like they know us. Right. And that will increase your sales, make it so that, you know, that’s a huge marketing angle that distinguishes you from your competition because your competition is going to have different stories and different interests, different likes, all the different things.

And some people are going to be like, nope, I like Dino’s stuff more and I relate to this dude way more other people are going to be like, nope, I like the guru stuff more and I like his stories and his resume or whatever it is. Right. But that’s how you beat the gurus guys. That’s how you land clients. Right. You’d be surprised. You think you have to land clients by always talking about business.

You have just as high a chance, if not higher, higher chance of landing clients by writing a really powerful story and being vulnerable, showing you are human right. Because people love to go like, you know what? I went through the same thing. And, you know, I appreciate what you said there. That really helped me out. I know you’re my coach now because, you know, that’s what I’m going through.

And I saw obviously how well you’re doing now after having gone through that. That like is so freaking powerful guys. I can’t say that enough. So that’s what we have for this episode, guys.

That is called the relatability factor. As a reminder, people buy from people they know, like, trust and relate to.

All right.

So give them a chance to relate to you by showing your goofy self, your weird self, your unique self, your cool self, whatever it is you’re confident self or your insecure self.

Show yourself so that people have a chance to relate. All right. So that is it for this episode.

Guys, as always, keep doing you and have an absolute blast with your online business. We got some fire episodes coming up, so make sure to stay tuned, hit the subscribe button so you get notified when they come out.

Hey, Dino Gomez here. And if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right, so that is it for this episode guys, we will see you in the next one bye bye.

 

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Written by chelseam2 · Categorized: Podcast, The Secrets of Coaching Podcast

Mar 31 2020

How to Have Endless Content Marketing Ideas [3 Strategies]

Dino Gomez

Ep. 5 - How to Have Endless Content Marketing Ideas [3 Strategies]

The Secrets of Coaching Podcast

In this episode I reveal 3 content marketing strategies for coaches to always have an endless amount of content to attract new clients into their programs. 

""To grow a 7 figure coaching business you need systems, processes, a team, & strategy."

These strategies are simple yet effective. That is the key to building a 6-7 figure online coaching business. You don’t always need complex strategies but more importantly you need effective ones. 

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Written by Dino · Categorized: The Secrets of Coaching Podcast

Mar 29 2020

How To Build a 7 Figure Coaching Business (3 elements to attract clients)

Ep. 4 - How to Build a 7 Figure Coaching Business

Written By Dino Gomez

[Free Training]

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business. 

>> BOOK A FREE CALL NOW <<
Transcription

All right we are live. Hi everyone Dino Gomez here and welcome to these secrets of coaching podcast where we reveal the mindset strategies problems and solutions are growing a six to seven figure online coaching business.

In today’s episode I’m very excited because we are going to sit down and talk about how I was able to generate and build a 7-figure online coaching business and what might just be the most competitive online niche out there and I’m talking about Facebook Ads.

Right, when Facebook Ads we’re getting super hot and super trendy. So let me give you guys a little bit of a backstory here. This all started in 2018 all right and so what happened in case you guys are watching this on YouTube right now because we do these podcasts on video. What happens is I was sat down and picked up this book by this guy right here Russell Brunson.

It’s called expert secrets  and this book literally changed my life literally. Changed the way I look at online marketing but in this book Russell breaks down exactly how you can take your knowledge, bundle it up and how everybody has an expert inside of them and has something to teach everybody else.

Now in this book you guys can see actually, again if you’re on video if I’m you’re on YouTube or if you decide to watch the replay on YouTube I have I’ve highlighted different aspects of this book I was taking notes. I literally went through this thing in one night. I opened it up about 5:30 p.m. and I stayed up till either midnight or 1:00 p.m. just devouring it. My head was exploding with ideas and and information and things that I could do and possibilities that existed. and so what really hit home with me. 

In this book, all right in particular is that Russell is talks about what he refers to as a red ocean compared to a blue ocean. Okay and in case you guys are not familiar with that metaphor right there, essentially that has to do with when you’re talking about your an online audience or even an offline audience for that matter. A red ocean refers to a very competitive market where there’s a lot of sharks in the water. There’s it’s a feeding frenzy and so there’s a lot of blood in the water because everybody’s eating, everybody’s feasting on the same audience so to speak. 

Alright otherwise vice-versa, so you have a blue ocean which again basically means there’s no competition. Alright the waters are crystal-clear. They’re blue they’re turquoise and because you don’t have competition there’s not a bunch of there’s not a feeding frenzy going on. 

So what you want to do?

Right in your in your marketplace as an online coach is you have to first find your blue ocean. Okay you have to find an opportunity that exists where you don’t have a lot of competition. So that you can emerge as the absolute authority and leader of that particular niche. So I was sitting down, I was reading that and I was okay. That’s really interesting, that makes sense what is my blue ocean.

So I started thinking about things that I’m good at, what could i potentially teach other people, what would I have knowledge and expertise and at that time I’ve been running a digital marketing agency for six years. Over the previous year we had gotten really good at Facebook Ads and we have been rolling out Facebook Ads and I hadn’t been really telling people or talking about it much because we were just absolutely crushing it with Facebook Ads. Facebook guys were still kind of like brand new at that time and so I thought, okay I’m really good at Facebook Ads but then I thought about it for a second. 

I was like huh maybe I can do a Facebook Ads course. The problem was that there was already everybody was already coming out with Facebook Ads courses, right. The super FB gurus immediately came out with a Facebook Ads course like you know and they probably had to be honest at that point in time.

I’m not sure how much experience anybody could have had with Facebook Ads. Facebook guys were still pretty new. We had been running them for for a year, year and a half at that point and so. They were coming out with courses though and I was like, gosh there’s already so many Facebook ad courses out there. You know that is a red ocean. How would I carve out seven figures in that red ocean if everybody else has a Facebook Ads course? How would I be different? So I asked myself, I was like how would I be different? how could I differentiate myself? what’s you know? who do people buy from, right? and why do people buy? 

I started really diving into this and it was when I started doing the asking myself these questions is when I really started to understand messaging and marketing and the four elements of why people buy. I truly believe there are four elements of why people buy. We’ve all heard that people buy from people they know, like and trust. That’s that one’s kind of cliche. We’ve all heard that a million times. I started thinking about it more and I really believe that there’s four reasons why people buy. I think people buy from people they know like trust and relate to. That’s the one I’m throwing in is relate to. 

I’ll give you an example of why relation is so big. There’s movements going on right now online where you might have heard of.

Like the warrior movement but basically it’s just a community of specifically married men to get together and kind of bond and have a kinship. And that most of the reason why people are in a program like that or in a community like that. A mastermind like

that is the relation factor. There’s other married men in that group who are going to understand each other and be able to talk to each other about work, business, life and you know being the man of the house so to speak being a father things of that nature and so.

There’s that’s the prime, I think that’s probably the primary reason why people join that type of program. Is the relation factor not because they know, like and trust the concept but they’re like.. hey you know I work a lot, I want to be around some other married men and other dudes and build bonds, have friendships and stuff like that. So that’s the relation factor, right. 

And a funny example I always give when I’m helping my students and coaching our students and our clients through this process, right. I give the example of you know, who is your favorite comedian. I personally love stand-up comedy and there’s so many stand-up comedians, right. Who do you choose? Who’s most funny? Who’s like live event are gonna go to? Who do you watch on Netflix as a comedian. It’s probably the comedian who has the jokes that you ca most relate to. For me that’s Kevin Hart. Kevin Hart always talked about what it’s like to be a grown little man and how he’s short and he’s a dad and all these different things. And I’m only five, four or five five myself so all of his short jokes I find hilarious. I’m like, that is totally me. I get it on the roller coaster. My feet don’t hit the ground either, right? I can’t reach the top shelf of the cupboard my wife and I have stools all around the house. So we can reach things that are up high, right? 

So all of his jokes I got and I thought their device as funny as everybody else because I was like, yeah that is totally me. I relate to that and that’s the relation factor of why people buy. As well as how can they relate to you in addition to do they know, like and trust you. 

So I was sitting down and I’m like Facebook ads that is you know that is my core niche so to speak. Because our agency has been doing it I think longer than most people out there who had a course and we’re very very good at it. We have case studies, we’ve done a lot of testing and stuff. I just wasn’t the first to come out with a course on it but I had a ton of experience and knowledge around it. So it’s like, okay this is gonna be tough though because I’m gonna be going up against some of the biggest names in internet marketing who got their course out very quickly. How am I gonna carve out seven figures, right. 

So what I did at that point was how can people relate to me, how can I craft a message and design a program so that people can relate to me more than the super gurus who beat me to it. Have a program out there, have a coaching program out into the marketplace. 

So I started thinking about it..

Our agency for the first like four and a half five years, we primarily did SEO, Search Engine Optimization. That’s what we did. That’s kind of what we were known for somewhere along the lines. Like three and a half years in, four years in, is when I saw our first Facebook ad ever and I was like, that is cool I want to learn how to do that as well and there was no courses at this point in time. This might have been like 2016-17. So I just started good going on on the internet, just started pulled up Facebook business manager and we just started testing.

There was no formal education on how to run Facebook ads. Started testing things, started working really well. We came up with our own strategies and techniques, we started offering it to clients, clients loved it. We had extreme results where we able to double on one of our clients businesses. They had their best revenue. Highest revenue week ever. The first week we ran ads for them and they were just they sent me, the owner sent me an email. He’s like, whatever you’re doing is incredible. How do we do more of that. 

We were getting all this feedback from our clients. We want more of this Facebook Ads. I thought that was so interesting because they were originally working up with us because we were known as an SEO firm. So that’s when it hit me. I was like, huh I wonder how many other SEO agencies out there are still just selling SEO, are still just talking about SEO and only offer an SEO to the clients. 

When you can get ridiculously good results with Facebook Ads and I was like, so that could be my relation factor. I was like maybe I won’t market my program as a Facebook Ads course. Maybe what I will do is market my program as a Facebook Ads course for SEO agencies. There’s a relation factor there. Every single SEO agency right now, we have their attention with our message. They’re like, oh my gosh I’ve been curious about Facebook Ads, I didn’t know which of the hundred courses to take. I’m gonna take Dino’s because it’s specifically for us. 

It’s for other SEO agencies he runs an SEO agency and they figured out how to bring in this complimentary service of Facebook Ads right. So I was like, boom that is it right. And I figure that out. Basically it was either the same night or the next night after reading this book right here, expert secrets. 

I was like, that’s my relation factor. We’re just gonna go out there, we’re gonna get super niche you know. We have the niche of Facebook Ads we’re gonna take it one level deeper and we’re gonna go. This is just a course only for Facebook addicts but it’s no one else allowed so to speak, right? Private club and so, that’s what we we did. I started dripping out case studies on social media about the results we’re getting with Facebook Ads. I had an SEO like a youtube channel that was all SEO experts. 

I started going and showing them different things we’re doing Facebook Ads and then I finally was like, how I’m thinking about putting together a beta program on a Facebook Ads course for SEO experts specifically. If you’re an SEO expert who might be interested and like hundreds of people who are like, I would find that course. I would be interested and that’s when I was like, boom!! idea is validated. This is my niche. This is my market. This is a blue ocean. 

I have the relation factor there. I have the trust there. They now like and know me and trust me but again relation factor. There’s a very specific course for them and boom that was it. I launched the course, it went out to the marketplace. It did super super well. We literally just dominated the SEO community to this point in time. I’ve never seen a competitor in our space. There I’ve not seen another Facebook Ads course specifically marketed to and designed for SEO experts. We were literally the only one up that I’m familiar with the only option in that specific niche of SEO experts and agencies and so. 

I should say SEO Facebook group anytime somebody’s like, huh you know I want to learn Facebook Ads as well. Who should I go to. There’s really only one option. Everybody’s like, go to Dino Gomez, his course is awesome. It’s beyond just the marketing in the position in here guys. 

And that’s something I’ll talk about is when you get that niche specific with your program you’re able to actually deliver better results to your clients. And here is why every generic Facebook Ads course out there they’re speaking broad mass appeal to anybody and everybody whether they’re a beginner or an expert or whatever it is. I knew our entire audience that was going through our program, they already had SEO agencies. So the proposal templates we were able to provide our clients in our community. It was specific on here’s how you pitch SEO and Facebook Ads at the same time. Here’s how you go to your current SEO clients, what emails to send them, what messages to send them, how to present this as an upsell to the SEO services you’re currently providing. Here’s how you sell Facebook Ads on top of the SEO services you’re providing. Here’s how you distribute and how much money you should spend on an SEO and Facebook Ads as far as resources to fulfill these campaigns to your clients. 

You know all these different things very specific program for SEO experts. So the results we got with that program are insane at this point in time like a year in two or three months later. After launching it right over a thousand members, it’s a high ticket program at this point and we have over three hundred and thirty-five reviews. It’s insane!! We have a ridiculous accessory but again I think a large part of the reason of that success rate is several things. 

We have been running Facebook Ads for a long time. We had great experience, we reinvested a lot of the money we made from the program into hiring more coaches to provide excellent top-level support and people always rave about the type of support they receive inside our Facebook Ads training program called Funnel Consultant Society. So we made sure our support was top-notch. We added in weekly coaching calls so that we could help people in live real time with their campaigns. But beyond all that I think a lot of the reasons volts came through is because we were able to sign it of a specific solution for a specific target audience. 

All right and so there was so much that resonated there. Everything that they needed to add on Facebook ads, everything that the SEO community needed to add on Facebook ads, we have in our program for them. So the results from that are just insane. It’s a custom, it’s basically a custom solution for a particular community. So that’s what we did right. We got very specific with with our training and so forth like that and with our messaging. So then we went out there and a bunch of people came into the program immediately started getting results that they’re telling a very small community of other SEO experts, oh my gosh I’m you know getting these amazing results. And it’s starting to spread like wildfire. 

We started running Facebook Ads to promote our own course. We could get very specific with our messaging and our targeting on Facebook because this course is only for SEO agencies. We’re not targeting everybody that’s on Facebook which is like the entire population of the world. We’re targeting just SEO agencies and our messaging with our Facebook Ads would hit like the nail right on the head. 

I can’t tell you how many people joined our program. The first thing they say when they join our program and are given access to our Facebook group is, ‘do you know like your ad copy on your facebook ads was insane everything you talked about and your webinar was exactly what we’re experiencing as an SEO agency’ Well you know we have clients complaining that results are taking too long and gosh I worry all the time about Google rankings going up and down and all these things. All of the messaging was so specific that there’s little chance that if you came across our Facebook ads you weren’t gonna want to buy because it just spokes so perfectly because we knew exactly where our avatar was because we are that avatar ourselves. 

We know exactly the pros and cons of run an SEO agency. We know exactly what people worry about Google rankings changing and having to keeping up with algorithms. We know that clients complain that results are taking too long to get. We know how annoying it is writing blog posts for clients. We know all that stuff. You’re able to convey all that and a message and say ‘hey guess what, with Facebook ads you can eliminate all these problems and you can charge more because you’re bringing more value to your services. You can get results quickly for your clients. 

They don’t complain about Google rankings and our organic strategies taking so long. We knew exactly how to put all that into our messaging so that our audience when they came across that they’re like ‘oh my gosh this is the solution I’ve been dreaming of’. You know for years almost so that is a big part of it guys. That is part number one inside our coaching programs. We believe there’s three things needed to attract clients and this is just on the client attraction side of running a successful coaching business. But there’s really three elements.

 The first element is your message, the second element is your content and the third element is your sales. In order to attract more clients into your coaching business you need to be good at all. You need to have those three things, nailed message content and sales. 

If you guys are on YouTube or you guys are listening on a podcast you can go watch the replay on YouTube and we’ll have some of these notes up for you to go along with this video. So your message has to be specific, you have to know exactly who you’re talking to the problems. There they’re facing what solutions they’re looking for. What things they’re afraid of. All those types of things. 

When you know the inside and out of your messaging and you know who your target audience is, if you put that message in front of your target audience they’re naturally going to hang out and they’re gonna want to inquire and learn a little bit more about you. This is like the top of the funnel if your audience doesn’t know about you yet but you have a perfect message that speaks directly to them. That is just for them, not for everybody. But if your message is just for them, they’re gonna be curious. They’re gonna come into your funnel and go ‘huh I’m gonna learn a little bit more about this’. 

And that leads us to element number two of attracting clients, which is your content. Your message is the hook, it is your honey. It is what attracts bees and other things to you. It’s literally how you lure your audience in so to speak. That’s what your honey is. It’s basically your message. Once they come in from your message, you have to prove yourself. You have to get them to know like trust you and and also to see the relation they have to you.We do that with element number two which is content. 

Okay, so with our content this is where we’re able to demonstrate our expertise. This is where we’re able to show our audience who we are, what we have to offer, how we can help them through their problem. All those different chances to build a relationship is with the content piece. So content is really really important because it is the bridge between your message and sales. You might have a perfect message, but if you don’t have any great content around that it often times it’s not enough. You need to have the message that is you hit the nail right on the head. This is speaking to me, I want to learn more. They seem like they have the solution. Then you need up the content that literally proves case studies, testimonials and free training videos to demonstrate your expertise. 

Then once you have content dialed in at that point where people are gonna inquire about your coaching program and services. That leads us to sales, that leads us to empowered enrollment that leads to selling. A serving that sales is ultimately as equally crucial as the other two facets. Because with sales you have to be able to articulate what value you have to offer and how you can help your audience get from point A to point B. And if you’re good with sales, in order to be good with sales you have to know your audience inside and out. You have to know your messaging inside and out, you have to know their fears, doubts problems inside and out and you have to also know how your solution helps them through all of those aspects. 

How you will be able to serve them and get them from point A to point B? Now it’s really interesting because working with a lot of different coaches, people normally struggle with one of those three things. When we hear that they’re having trouble attracting clients it’s because their message isn’t defined enough or if it is defined, they just don’t know their customer enough. They do not know the other audience enough to make their message, just be like unforgettably clear. It’s either the message or maybe they have the message down and they have closing percentage. But what’s missing is content. They’re not producing enough content. Their content isn’t that of great quality. They don’t have enough case studies or testimonials to use in their content to build trust at that at that point of the sales cycle. 

So we know obviously that message or tell you that the contents not delivering are oftentimes, it’s also the sales is not there. People can be code there, can be amazing coaches out there. You might be one yourself listening to this. You might be in the metaphysical space. Maybe you’re a great relationship coach, maybe you’re some type of online therapist and what not maybe do some type of internet marketing and you’re very technical at a certain skill. But maybe sales is not your thing. 

Well it absolutely has to be a thing, because selling is serving. If you believe, if you create a coaching program and leave out no details and pour your blood sweat and tears into making sure it is the best solution for your audience and you consistently update it, consistently refine it and you’re there providing consistent support to your clients. You know that this is a better solution for them than what the market has to offer. It is your obligation to absolutely come have conviction in your sales and to sell people into your program. Because you are providing them the solution that they’re looking for. People are a little bit hesitant like ‘I’m not sure’. You know if this program is the right fit, you need to instill enough confidence in them so that you transfer your confidence to them. So that they go ‘okay I want to do this. I’m ready to do this’. And you have to have that conviction one of the ways. You have that conviction guys. You work your ass off on putting together the absolute best program and you continually make it better and better and better and you make sure it’s better than any competition.

When you do that, your sales will naturally come easier as well as naturally practicing sales. And then of course we’re not going to get into it in this episode but there’s a lot of different things and elements that go into a great sales enrollment conversation and helping people to recognize their problems, their self doubts, all those types of things. So what happened guys? Read again the kind of recap. 

Found my blue ocean niche – everything way way way down developed the messaging very clear. I’ve wrote out what are the painful it’s that other SEO agencies are experiencing right. How does facebook ads solve that solution. What does Facebook Ads done for us. What did it do for us initially as an SEO agency. What did it allow us to do. 

Well you know, I listed all these things out. It did right and was able to crack you that I was okay. I mean I know the audience we have the blue ocean. Okay we have our messaging dialed and we know our customer avatar perfectly. We know how to speak to them. Now let’s put together some amazing content. 

That’s gonna demonstrate why this is such a math why Facebook ads are such a massive opportunity for SEO agencies. So we put together a training that revealed 5 different ways to land SEO clients with Facebook ads. We literally were showing people at how easy this is if you incorporate Facebook ads versus SEO. We should gave all this amazing free training. We showed them how to basic things of how to operate ads manager and a couple sample funnels and things like that. So that people got we’re able to demonstrate enough. We showed them case studies of our client results. Working with our clients using Facebook ads, as well as case studies once we had them of our members results. Them just going like ‘wow this changed everything for our SEO agency, our SEO agency was gonna die and then we found you and that you saved our agency’. 

Because this is what the markets craving, then we had all that. Once we had all that content, we delivered that and then that led to the sales. That is how in a nutshell guys. We carved out over a million dollars in what would broadly be considered one of the most competitive niches out there which was its Facebook Ads. When Facebook Ads is still one of the the most hyped up traffic sources out there, Facebook ads is still the number one traffic source. It’s great to have multiple traffic sources but I’m pretty sure if everybody could only have one traffic source. 

I think everybody would choose Facebook ads as their only traffic source. If you only could fit two as one great to have multiple traffic sources and people could only choose one, I think almost every single coach would choose Facebook Ads. Again that’s how we were able to carve out seven figures in this very very, you know competitive niche. We just got very very very specific with our messaging with our content and with our sales pitch with our solution as well. 

We built the relatable factor that our competition did not have. Because they were going broad mass appeal and so if your competition guys is going broad mass appeal, look for the opportunities for you to get laser specific. People will choose you because of that relation factor. You are that comedian that has the jokes that they understand and think are also hilarious. 

So yeah that’s basically what I have for you guys. It all started with the expert secret secrets book and then it was a bunch of different things that we kind of learned through experimentation and brainstorming and stuff like that. So if you’re listening to this guys that’s really what you should do is figure out if you’re coach right now and you’re looking for more clients need to figure out what’s missing in your client attraction triangle here.Is it your messaging isn’t refined enough? Is it your your contents not of a high enough quality? Or is that your sales acumen needs improving? 

When you have all three of those firing, your coaching program is going to excel and do super super super well. So guys I hope this story and these examples and stuff like that were super helpful to you. If you guys enjoyed this episode, go ahead smash the subscribe button. If you’re listening on itunes or another source also remember you can find us on youtube. If you never want to miss an episode you can subscribe there, join us there, watch the replays there and catch us on video there. 

But this is the secrets of coaching podcast episode one guys. I hope this was helpful excited to see you guys in the next episode. If you guys want to talk to our team about one of our coaching programs or just learn more about our services and how we’re able to help you grow your coaching business to sixth and seven figures, just head on over to coachinglaunch.com. We have a bunch of free resources and things over there. We’re happy to provide you a bunch of content to prove to you guys as well that we know exactly what we’re talking about. You guys hope this was super helpful. Appreciate you guys listening and we will see you all in the next episode you.

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Written by Dino · Categorized: The Secrets of Coaching Podcast

Mar 23 2020

Kyle Brown: Wellness Sage Vs. The Coronavirus (Covid-19)

Ep. 2 - Kyle Brown: Wellness Sage Vs. The Coronavirus (Covid-19)

Written By Dino Gomez

[Client Interview]

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business. 

>> BOOK A FREE CALL NOW <<
The Secrets of Coaching Podcast

Kyle Brown is a Wellness Sage, Former ESPN Radio Host, Author, Speaker, and Creator of FIT 365® Shakes For roughly two decades, Kyle Brown has empowered conscious visionaries to rapid harmony to break barriers and master life. As a versatile entrepreneur, he’s been a go-to resource for some of the world’s leading Fortune 500 organizations, top CEOs, professional and Olympic athletes, and over 50 of the world’s biggest celebrities. Through his virtual coaching platform, he now serves as the FIT CEO for busy leaders to help you live the life you want, the way you want it.

How has coaching impacted your career?

I’ve been fortunate to have some of the greatest mentors in fitness wellness mental game coaching, business, shamanism and more. I also have been able to spend 20 years myself coaching and transforming the lives of so many conscious visionaries with a rippling effect onto millions upon millions of people.

What is one piece of advice you would give to others?

Self love is the answer. YOU BEING YOU IS ENOUGH. Lead with confidence and never doubt your magic.

Where do you want to take your business in the next 5 years?

I plan to build a team of world class coaches who will help guide others to rapid harmony in body, mind, and spirit both virtually and through immersive events. To collaborate with other world changers to create exponential impact.

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Written by chelseam2 · Categorized: The Secrets of Coaching Podcast

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