Dino Gomez

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Is this the Future of Video Marketing


Is this the Future of Video Marketing

Written By Dino Gomez

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Transcription

Hey guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in three, two, one.

All right, guys, I have my coffee in hand. It’s been an amazing day so far.

I got up this morning. I went hiking with Kona. She is my black Labrador mixed little puppy. And then I dropped her off back at home. And then I walked across the street just a few blocks over to the beach.

And then I did a beach workout. And it’s just been an amazing day. And then I recorded a bunch of videos while I was getting my workouts in on the beach. And so that’s what I want to talk to you guys about today, right? Is the future of video marketing.

And there’s huge opportunities here. And I’m going to share with you guys some really cool, tangible tips and strategies. So we better dive into this one because we need to get this party started. All right. I am drinking an amazing coffee, and I decided to try a new creamer.

I just thought this was really important. So you guys should know it is the Snickers flavor, like Snickers, like the candy bar flavored creamer. And it is delicious. Now I’m normally pretty healthy with what I eat and try to avoid sugar and all the things. But I wear this cool fitness tracker called a Whoop, and it tells me all the things about my fitness and what not.

And considering how many calories I’ve already burned today during a hike and then a beach workout and then a jog, I think I deserve a little bit of deliciousness. So I have my coffee and my delicious Snickers Creamer in there. I even added whipped cream. So really important for you guys to know that stuff. Go try out.

If you’re a coffee drinker, go with the Snickers Creamer. My guess is they have it in the grocery store near you. It’s absolutely fantastic. Now, with that said, while I was out doing my hiking, it is a weekend. I normally don’t work on the weekends.

I suggest you don’t as well. But I have this wave of inspiration. And so ride the waves, ride the waves on days. Really take care of your body. There’s a famous cliche saying that says, when you are healthy, you have all the wishes in the world.

When you are unhealthy, you only have one wish, right? When you’re unhealthy your only thing you’re thinking about. The only thing you care about is gosh. I wish I had my health. And then when you have your health, you’re like, I want more money.

I want this. I want this. I want this, right. And our ego takes over, and we want all of the things. So take care of your body.

What that means ride the waves. If you’re having a day where you are feeling lethargic or whatever is going on and you need extra sleep, get yourself extra sleep. If you’re having a day where you’re feeling extra motivated and you don’t have other things per se, like ride that wave and work a little bit longer than you normally do. Ride the waves because it’s not set in stone. So that’s one of the things I’ve come to learn through my entrepreneurial career is because there’s been when I was younger, I was just go and would never give myself a break.

And then I would end up with a cold or something like that because I’m not getting enough sleep. I’m just not taking enough time to relax and have fun and do other things. So it’s really about riding the waves. It is a Saturday and hence the hiking and the beach workout and some other fun things. And I decided I’m going to record a couple of podcast episodes.

So that’s what we’re doing. And I’m riding that wave of having that inspiration. And then I’m definitely taking tomorrow Sunday completely off. But again, while I was doing the hiking and the cool things and I was out and about and by the way, do what you can to get outside. Recently, I’ve implemented every single day, a 15 minutes walk in the middle of my work day.

My creativity has gone through the roof. It is awesome. All right. So there’s one thing for you there go for a mini walk every single day. It doesn’t matter where you live.

If it’s cold, bundle up the cold air and all the things. Walk it in the snow or wherever you are. It’s actually really good for your immune system. Hence why a lot of athletes take cold baths. They do the ice bath afterwards.

It’s just inflammatory all of the things. So even if you’re in the cold, bundle up, get outside, get fresh air. It’s so important for you to be in nature. So many clinical studies back up, how your blood pressure decreases, your stress levels decrease when you’re in nature. So just go for a simple walk.

And the other thing you want to do is change the walking route that you go on. So go down different side streets, different neighborhoods. All of those different things will contribute to your creativity, your productivity, your energy levels, and ultimately your results in your business. Now, future video Marketing I’m out. I record a bunch of videos because I learned a bunch of cool stuff about video marketing recently.

And so one of the things that’s important to notice is we all know videos is important. Videos are important online, especially for marketing your business for several reasons. One, it’s the fastest way to build no like trust and relate to. And I always say that how somebody relates to you is so important, it can be more important than any of your other marketing things is if somebody relates to you. In other words, if you tell this cool story about your past and somebody relates to that story, they’re more inclined to like and trust you than somebody else who didn’t tell a cool story that they don’t relate to, who has slicker marketing.

How people relate to you is like, the biggest thing ever. Right? If you think about the friends that you like to hang around, the people you like to hang around, it’s because you relate to them. You have things in common with them, and so you get along. So no, like, trust and relate to the fastest way to build that up with an audience so that you move them and start nurturing them towards becoming a client is with video marketing, because you can do all those things very quickly.

They get to hear your voice, see you, your expressions, your tonality, all of the things they will begin to feel like they know you on the flip side for you guys as well. Right. When you watch somebody on video, you feel like you know them and things of that nature. So if you’re uncomfortable on video, the first thing I’ll share with you is perfect time to get uncomfortable because it’s the fact it’s the future, right? It does not mean you need to be charismatic.

It does not mean you need to be articulate. It does not mean you need to have on makeup. It does not mean you can’t be in a T shirt. Keep it as real and authentic to you as possible. People relate to that the most.

All right, so you wake up and you have your morning hairdo and you’re like, hey, I just want to do a quick video before I get dressed for the day. Do a video like that, show people getting your cup of coffee and teach them something cool or otherwise. Tell them a story. All right? Do not go for perfectionism.

Again, that’s not what people relate to, because that is not real life. So video marketing if you’re introverted. All right, be introverted. Be soft spoken in your videos. Guess who you are going to attract.

Those who relate to the fact that they are also introverted. Okay, so you don’t have to mimic somebody else’s style of video marketing or who they are on video, be you. That’s the best thing you can do. All right, so that’s tip number one be you. And even if you’re not good at being on video, that works to your advantage as well as long as you embrace it.

And as long as you rock it. All right. So that’s the first thing. Next thing, guys, if we look at all of the social media platforms out there, they’re all favoring micro content and micro video content. Every platform Instagram reels Tik Tok’s entire platform is built off of, like, second videos.

Right. Let’s see on Facebook, they now have Facebook reals, which are 15 second video clips, and they’re showing up more in the timeline. I’m seeing more at the time of this recording. I’m seeing more micro stories and Facebook reels in the timeline than just regular posts from other people. Pinterest started out as an image based platform where you could go in there, look at all these cool photos of all these different things and put together collections.

In other words, little mini magazines and whatnot of your favorite little do it yourself at home stuff. But on Pinterest, now you can upload video on LinkedIn you can upload video. All of these platforms they have the data, right? They understand what the users are absorbing, what they’re responding to, what’s getting the most reactions, comments likes, shares, watch time and all these things.

It’s video. So they’re all incorporating more and more videos. Even if they started 100% as an image based platform, they are now allowing video. And they are preferring video. So that is where the industry is headed is more and more and more video marketing.

And so you want to start doing more and more videos. All right. Now, what should you do in your videos? And how do you maximize the engagement with your videos, the effectiveness of your videos? How do you land clients from your videos?

Here are some best practices for you. All right. Generally speaking, you want to have an intro and an outro. All right. Intro real quickly, who you are and why somebody should watch.

Stick around to watch the rest of your video. Hi, my name is Daniel Gomez. Today, I’m going to be showing you guys three awesome video marketing tips. Stay tuned because we’re going to go through all three video marketing tips, and these tips will help you land clients. Boom, there’s my intro.

There’s why you should stick around to watch the rest of my videos. You’re going to learn three different video marketing tips to land clients. So it’s not only what you’re talking about, it’s the benefits of what you’re talking about, because not everybody wakes up in the middle of the night and says, hey, I want to become a video marketer, but people do wake up in the middle of the night and say, hey, I want to land more clients. So I’m going to show you guys three video marketing tips that will help you land more clients because that’s the end result they want.

All right.

So you want to make sure you draw in also the benefits of whatever you’re talking about. I’m going to show you guys today. I’m going to be talking about five different ways to increase the number of sales calls that you have so that you can land more clients, whatever that is tied together. Today, I’m going to show you guys three foods that are delicious to eat that will also simultaneously help you still lose weight, right? That’s the benefit delicious food and still lose weight, whatever they want.

So make sure quick intro. If it’s going to be a little bit longer video and then your outro. Hey, if you liked this video or if you liked these three strategies, here’s how you can work with me. Go to my website, send me a private message we want to have what is the next step? Make that very clear.

If people don’t know what the next step is, if they don’t even know that you’re a coach or consultant because you don’t say, hey, you can hire me, then they might not reach out to you to inquire about your services. Make it very clear if you want to hire me, guess what. I have a few more spots for a few new clients. Get in touch with me. You want to have the intro, you want to have the outro, then a couple of other tips for you there as well is that you want to have, if possible, you want to smile, right?

If that’s not really your personality, that’s okay as well. But people generally speaking, like other people that are smiling, you want to also have different tonalities. These are things that you will get better at with practice. So don’t be worried if you’re not there yet. But fluctuating your voice helps people stay engaged.

So if I start whispering right now, you know, this is something really important. So you start whispering, change your tonalities, go up and then you go down really good speakers. That’s why they do that as well. It helps to reel people’s attention back in. Also, props. Props are fantastic. All right, again, because people’s attention spans are so small. Don’t be sitting there like a statue. Now, maybe the first few times you do a video, the only way you can get it done because you don’t have much experience is by sitting there like a statue. And even if you’re reading off a script and it’s obvious, it’s better just to get the practice in, get the reps in.

But over time, as you get better, start to try and figure out. Okay, can I have props as well? Move around as well? All right. So if you don’t have props, just move around.

If I’m talking about my cell phone, I hold my cell phone up as a visual. If I’m talking about, hey, I might have a cup of coffee and I take a sip of coffee while I’m going through my training and stuff like that. But give people different things to look at rather than sitting there like a statue, if possible, if and when it is possible. All right, so that’s the next one. Use props, move around and then also try and record videos in different locations.

So what does that mean? Well, I’ve been saying this a lot, right? Voice fluctuation saying this a lot recently. Guys, get out, change your environment as much as possible. I’ve been doing these 15 minutes walks during the middle of the work day.

It’s incredible. Take different trails, different side streets, go down different neighborhoods and shoot video while you’re out and about. Because all you have to do is be walking down the street. And it’s so much more engaging to your audience to see the background and people passing you by on the street and to see the different houses you’re walking past and to see the snow and the environment you’re in. It’s going to build more connection with your audience.

They’re getting to know more of you. So you can shoot a video when you’re making your morning coffee. You can shoot a video while you’re eating your sandwich. You can change the environment as well, so people can have a chance to know you do a quick video when you’re hanging out with the family and have your little daughter or son say hello for a second. All of those things are, quote, unquote.

I don’t think we’d consider the children props, but we’ll refer to them in that reference. Right? Change the setting, change the environment, have different props, different things for people to look at and engage with while you’re doing your video. And then the last piece that we talked about is that all of these platforms allow for video. So you save the video on your phone and then you distribute that video to all of the different platforms.

All right. Give it a chance to get as much reach and as visibility by hitting as many of the platforms as possible because different people use different platforms more than others. So you might be really into using just Facebook. But guess what? There’s a lot of people who only use Instagram.

There’s a lot of people that only use LinkedIn, and so you want to still get your content and onto these other platforms where other potential clients spend more of their time. Just because you love Facebook as your social media platform of choice does not mean that somebody else only uses Instagram. All right, I see it quite a lot. So distributed to all of the different places. That’s what you want to do.

So that is the future. Guys, these platforms, these social media platforms are moving towards video. I forget the statistic, but I think it’s within the year 2025, the entire Internet will only be video. I will say that again. I believe the statistic in a roundabout way is by the year 2025, all the content on the web will only be video.

Very interesting. Of course there’ll be captions so that you can read it if you have sound off. But basically it will all be videos. So get uncomfortable now and get your videos going. There’s a few tips for you guys.

I hope that was helpful. And I hope you guys have an awesome, awesome day. Whatever you’re doing, make it an epic day because life is short. Have fun, do crazy things, get uncomfortable and we will see you guys in the next.

Hey, Dino Gomez here And if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheat sheets to help you grow your online coaching business. Alright, and if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month, we choose one lucky winner to win access to one of our coaching programs.

All right, so that is it for this episode. Guys, we will see you in the next one.

Bye bye.

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Time vs money

Time vs Money

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

>> BOOK A FREE CALL NOW <<
Transcription

Hey guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in three, two, one.

In today’s episode, we’re going to be talking about money versus time. This changed my life. All right, guys, let’s jump right into this one time versus money. All right? And how the wealthy think. All right. This is so critical. This changed my entrepreneurial career when I first heard this. All right, so let’s go back way back in time to when I was a young pup, I was 23 years old. I was working in a direct advertising firm. It’s my first job out of College. They hired me as the director of marketing.

I am lucky to have a job. This was like, in the middle of the economic downturn. All right? And so most of my friends were having trouble getting jobs out of College. All right? And so I’m lucky to have a job right away. A nice paying job. Salary, benefits, 401K. The whole thing. I was there only six months before I was like, no, I’m leaving. I’m going to start my own digital marketing firm. So I did that. And the first couple of years being an entrepreneur, right?

I thought I was young I was cocky. I was all the things. And I was like, you know what? I’m going to figure this out on my own. So I would do spend hours and hours and hours watching YouTube videos. The information could be correct. Or it can be incorrect. That’s the thing about YouTube videos, like, it’s not a coach per se. It’s somebody with their opinion showing you something, and it may or may not be accurate. So I was trying to do everything by myself.

I just didn’t want to part with any money to hire a coach. The first time I hired a coach and bought into a coaching program, they doubled my monthly revenue in three months. All right. And from then forward, I was like, okay, I always need a coach. This is the fastest way to grow. All right. Now, what’s interesting, guys, when we go back to Time versus Money, is that let’s first look at time. So let me ask you these rhetorical questions. Can you get back yesterday?

Can you relive yesterday? Besides, outside of a memory, can you relive yesterday? Can you go back a week, a month? Can you go back to where you were five years ago and redo that like what you were doing in your life, right? Can you go back in time to when you were ten years old and relive being a ten year old? You can’t, like, physically, right? You can’t. So time. Can we agree you cannot get time back? So it’s your most valuable asset. Time and energy.

I’ll talk about energy in another episode. But that’s something that’s absolutely massively important to me is your energy as well. And I’m talking about your energy in terms of who you hang out with, your environment, how you feel is massively important to your results. So that’s another episode. But in terms of time, you can’t get time back, guys. So it’s a finite resource. You only have so much of it, and you don’t know how much of it you have left. All right. And one of the regrets, top five regrets of those, unfortunately, that are on their deathbed that know they only have a limited number of time left is that they wish they would have gone all in on their dreams and their passions and the business they wanted to start and on adventuring and on traveling and not caring what people thought and on taking more risks in their life because they played it so safe that they’re looking back and they’re like, Gosh, I wonder what it could have been if I would have the time you can’t get back now.

Money, right? Everybody’s so caught up on money. Let me ask you this before. Have you ever spent money and made money back? All right. Have you ever had a job? Have you ever had money come into your bank account? Have you ever gone out to dinner and you parted with some money in order to go out to dinner, you paid for your meal. So you gave money up. And then money came back into your bank account the next month or landed a client. And then more money came back in from that client.

Right. So money is replenishable. All right. Money is infinite. It’s being printed every single day. More and more money is entering the market every single day, you can spend money and get it back. Time you cannot get back. So once a day, a week, a month, a year goes by. You cannot get it back. So time is infinitely more valuable to you than money. Does that make sense? Because I can spend. This is why some entrepreneurs, if you’re looking at your competition, you’re like, oh, my gosh they’re brand new coach or consultant. How are they already making more money than me? It’s probably because they’re investing faster than you, right. And they’re investing in more mentors than you. It’s okay to have multiple mentors. All right. You can have a business coach and a mindset coach and personal trainer. You can have multiple business coaches. All right. If you’re wondering why somebody passed you up or maybe you’ve been in the industry five years. How does this new person in year one pass me up so quickly?

It’s because of the speed at which they invest because they’re willing to part with money because they know money is replenishable. They’re willing to pull out their credit card and spend money and hire a new coach that’s replenishable. It’s like an invisible asset. It’s just a piece of plastic that you gave up for a second. But they know that time is not guaranteed, and they want to move fast. So I want my coach to tell me all the things, so I don’t make all the mistakes.

And I learned all the strategies right away very quickly with their guidance, with their accountability, so that I grow faster. And so that is a question to ask yourself, are you protecting your money too much and otherwise not valuing your time? Because if you’re wondering why you’re growing slowly or not at all or that you’ve plateaued, it’s because you’re protecting your money rather than actually protecting your time. All right. The wealthy think like this. The wealthy value their time so much. This is why they hire employees.

All right. So when we look at any type of business model or corporate structure at the top, you have the founder and they go, oh, my gosh, I don’t have time to do all of these things, but I want to grow. So I’m willing to part with my money and hire somebody to do these tasks that’s going to buy me back more time. Right. And so the wealthy understand money is replenishable. This is also why the wealthy invest. They’re always talking about investing in real estate, investing in the stock market as well, and investing in other companies.

There’s that famous show Shark Tank, who here has seen Shark Tank before. Why are the Sharks the ones parting with their money? Have you ever asked yourself that? Why are they fighting over investing and giving some new entrepreneur with some new idea? Why are they so willing to go? Yeah. I’ll send you a check for $100,000 or a million dollars to get part equity in this company. Why are the Sharks the ones parting with money is because they understand money is replenishable. They’re willing to invest money so that the money starts working for them, and they protect their time because they realize they don’t have time is not guaranteed.

So that guys is how you need to start thinking about time versus money. And you need to ask yourself, if you start hoarding your money, then you will notice your business stops growing or it doesn’t grow at all. What you really need to protect is your time. All right. And so I wanted to share that with you, because as soon as I started thinking like that, it took me a few years to figure that out. But as soon as I became more willing to part with my money and invest in coaches and mentors, right then, that’s when my business really took off really fast.

And then all of a sudden, I’m this 25 year old with a multi, six figure business, and I’m traveling the world and all these other things, and people started asking me, like, how did you do that? And it was simple. I parted with my money because I wanted to go fast. So if you want to go fast, right, value your time over your money, get yourself a coach and listen to what they say and implement and have an absolute blast. So that’s all I got for you guys for today. I have some killer new episodes coming up as well, so stay tuned. Be sure to subscribe, and I hope this was helpful for you. Make today freaking awesome. Guys, we are all so lucky to be alive. I think I heard the stat yesterday that every single day I believe it’s 750,000 people pass away. So if your feet are on the ground, guys, enjoy every moment of it and make the most of it and absolutely go for it because I do not want you to live in regret of wondering what it could have been.

All right, that’s it for this episode. Guys, we will see you in the next one.

Hey, Dino Gomez here and if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheat sheets to help you grow your online coaching business. Alright, and if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month, we choose one lucky winner to win access to one of our coaching programs.

All right, so that is it for this episode. Guys, we will see you in the next one.

Bye bye.

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Irresistible offers

Irresistible offers

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

>> BOOK A FREE CALL NOW <<
Transcription

Hey guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in three, two, one

in today’s episode guys, we are going to be talking about irresistible offers that attract premium clients. This is not an episode to miss. Let’s get into it right now.

Alright, guys. Irresistible offers that attract premium clients. That’s what we all want, right? Premium clients. Where are they at?

How do we get them? It starts with having an irresistible offer. Now we call these. Get this. You ready?

We call these super fly offers. All right. And I’m going to share with you guys a couple of ways to take your boring and gross and smelly and casual and normal offer and make it a super fly offer. All right. So stay tuned.

We’re going to go through through three different ways to make your boring offer. Super Fly. All right. Now, before we get into that, I want to talk about why your offer so important. Okay.

So when you have a just a killer offer, a super fly offer, what happens is that it gives you margin for air in your business. In particular, it gives you margin for air in your marketing and in your sales. All right. So who here owns an iphone? Smartphone, something like that.

Imagine all of you guys do what happens when you go and you hear the new iphones out or the new Androids out you run to the store. Commercials showed you the new features. It has improved camera and memory and storage and apps and all this cool stuff. The offer is so good. The product is so good that you run to the store and maybe it’s a teenager working there, whoever it is, but they don’t have to sell you on the new iphone.

You just show up and you go, hey, do you have the new iphone? They go, yeah, they’re over here. You pick the size, you want, the amount of storage you want, and then you’re out the door. All the offer is so good that they don’t have to sell you on all the features of it. And they don’t have to be a world class salesperson to convince you to get the new phone.

The offer is too good. You just show up and you’re like, I want it. I’m ready. Give it to me. That’s basically how it goes, because the offer is so.

So imagine if you have this super fly offer, right. And it will do the same thing for you. Clients will go, wow, that I haven’t heard of that before. That sounds amazing. I want that this is too good to pass up.

I’m in. And so it means that you can have margin for error in your marketing and your sales. You don’t have to be the world’s best salesperson to sell the new iphone. People just naturally want it because the offer is so good for it. All right.

So what we’re going to do here very quickly, right. Because I’m trying to keep these episodes shorter. Sweeter, more direct is going to give you guys three tips to make your boring smelly normal average offer Superfly. Now, I want to preface this by saying there are 15 different ways to create a Superfly offer. All right.

We just did a training inside of seven figure visionary or mastermind for our clients on how to create the 15 different ways to create a super fly offer. And the results have been insane. In the last seven days, we’ve had three different clients have at least a $10,000 cash collected day. All right. Because we help them take their boring offer and create a super fly offer.

So boom, they’re just landing clients left and right. And IIlyse is law of Attraction coach did $16,000 and three days. Ed’s and SEO coach he did $10,000 in a 24 hours period.

Ken’s a relationship coach for women. He’s done $15,000 cash collected in a four day period. And it’s all after working with them to help them upgrade their offer to become a super fly offer. Alright. And so we’re going to share with you guys.

Three of the 15 tips. Right. We got to save some of the juicy stuff for the clients. Right. And then I’m going to give you guys an example of a super fly offer that we’re running right now.

Okay. So tip number one, guys, is the first thing you want to do is you cannot have an average offer. All right. So if you look at your offer, whatever it is, six months of coaching or my course or one V one coaching, whatever it might be. If your offer is similar to anybody else is in the industry, it is not a super fly offer.

All right. So tip number one is have a different offer that stands out that jumps off the page that screams, okay, that’s what you want to do. So as you do some market research, you probably have seen what your competitors are offering, their price points and all these things. You want to make sure that your offer does not match theirs is not similar to theirs. All the things.

Now, it can be priced at a similar price point, but it needs to be radically different so that somebody can go. This is a different offer. Now, here’s why it’s so important to have a different offer. If your offer is the same as anybody in the industry or even remotely the same, what happens is you become a commodity. All right.

So what is the commodity? Commodity basically means it’s something that is very easily obtained. So you have an offer and 20 other competitors have the exact same offer and about the same price range. All right, that means your commodity. That means the market can’t tell the difference between you and your competition right now. This is bad because then your marketing has to be really, really good to differentiate why you’re better.

And then your sales has to be really, really good. So that you actually close clients is because they’re going to be shopping around and they’re going to hear a very similar offer from your competition. So it puts pressure on you to have other areas of your business just flawless. And what happens is when you’re a commodity, it becomes a race to the bottom. Right?

What that means is you’re like, okay, well, two people are selling a bicycle. It’s the same bicycle, the same color. It has the same features, literally the exact same model. Two stores are selling the same bicycle. It becomes a race to the bottom.

It’s whoever is selling the bicycle for the cheapest. So then you’re in a price war with your competition to the bottom. Who can go cheaper? Who can slash their prices and their margins? Morth.

And what happens there is that you slash your prices so that you are kind of differentiating yourself on having a better deal. And then afterwards your competition undercuts you at slashes their prices even more. And then you have to slash your prices. And basically, you two are competing an erase to the bottom. And when you lower your profit margins, that’s bad for the client.

And that’s bad for you because it starts off being bad for you because you don’t have profit margins to provide a lot of support. It also means you need more clients to grow. And what happens when you have more clients and you don’t have margins to add more support, you stop releasing new trainings. You stop giving your clients the answers and the solutions and the attention they need. Then your clients get better, worse results.

Then they’re unhappy. Then you don’t get any referrals, and then your reputation goes down. It’s just bad for the client is bad for you. Becoming a commodity. Having a normal standard offer is a really bad thing.

Okay, so that’s tip number one be different. Tip number two guys is use pricing. Pricing can to help you differentiate your offer. But one of the things that you can do is just change your pricing. Right? So offers do get old, right?

If somebody it’s easier offer for a while and they don’t bite, they’re waiting and looking for a different angle. All right. So feel free to change your offers up. Right. And you can do that by way of pricing.

So in other words, hey, this month only or for the next seven days, you can join with the smallest down payment we’ve ever had. Or we have these new pricing plans, whatever it might be. But you can change your pricing around so that it might be more alluring. And it’s a different angle. Different look for your audience.

So your audience is going to want different offers, different looks because they hear your offer and they don’t bite, right? They need a different look at different angles. They might be interested, but it’s just they’re not sold yet. Alright, so that’s tip number two is you can use different pricing to spice up your offer and take it from a standard, normal average offer to all of a sudden a very exciting offer. Alright.

And then tip number three for creating a super fly offer is that you need to recognize that you do need to change your offer, right? That’s huge. Most people just think they create one offer and it’s good forever. Change your offer. Guys, change your offer there.

And what that means is that you can add to your offer. So for example, you can add PDFs, cheat sheets, bonus one v one calls bonus group coaching calls, a bonus onboarding call. There’s all these cool things that you can add. A bonus webinar training, a bonus mastermind workshop that’s just for clients only. So there’s so many different things that you can add in to change your offer.

So you can say, hey, normally our offer is this if you join in the next seven days, we’re going to to throw in this bonus training. We’re going to how in this bonus cheat sheet we’re going to throw in ten strategies to land high ticket clients as a bonus. You only get that bonus training if you sign up in the next seven days. So these are examples of you’re basically stacking value on your current offer and you’re delivering more value to your audience by saying, hey, if you join now you’re going to get these bonus training.

We’re going to cover messenger sales.

We’re going to cover if you join the next seven days, we’re going to give you a bonus one B one call. Now, the reason this is powerful is because your audience is a pie is like a pie chart. Some people are going to be very attracted to a bonus one be one call or a bonus training on messenger sales or a bonus training on high ticket sales or a bonus training on Facebook ads or whatever it might be. If your relationship coach up, you’re going to get our ten best text messages to send your significant other that’s going to bring spice up the relationship.

Or if you’re a health coach, we’re also going to give you a bonus training on how to lose 5lb in ten days, just in time for summer only when you sign up right now, just before summer, you’re going to get this bonus training.

So there’s a lot of ways to take your normal offer again. You don’t even ever lower your price point, but you can increase the value. And that’s going to become very alluring to portions of your market so you can create evergreen sales. All right. That’s one of the ways you can stack value.

That’s number three, how to take a boring offer and make a super fly is just stack value on your current offer. And there’s a bunch of examples there. Now let me give you an example that we’re running and that you guys can get in contact with us or if you’re interested in this. But let me give you an example of a super fly offer that we’re running right now, that I have not seen anybody else in the marketplace running because I don’t think they want to put their money where their mouth is.

But here’s what we’re running right now.

Guys, we are running a money back guarantee. Actually, it is a double your money back guarantee. So we did a pilot run and we brought on board six clients, and we offered them a money back guarantee. And all of those six clients doubled their investment within two months into our program. All right.

And we have six months and twelve months options to join our mastermind. But within two months, they at least double their money. Now, almost all of them made their money back in a single day. They did that their sales volume, like I said, 10,000, 15,000, $20,000 they collected in a single day. So we fulfilled on our promise, basically in a single day.

And so they’re making money massive, massive ROI. And so we figured that out. We’re like, wow. Okay. We’re really good working with this certain type of coach and consultant or agency owner, and we can offer them to double your money back guarantee because we hit a Grand Slam every single time.

It’s a win for them to win for us. So our Superfly offer right now, and if you’re listening to this months later and so forth, still get in touch with us and we might be able to offer it to you. Still, if you qualify our Superfly offer right now, we have two of them our super fly offer. We have a double your money back guarantee if you are already making $6,000 a month or more. Alright.

So if you’re already making $6,000 a month or more with your online business, we will offer you a double your money back guarantee. All right. Now, this is Super Super cool, because it makes you very confident in your decision. You have nothing to lose. Right.

And we’re very confident in this. We have 100% success rate and one of the best client success rates in the industry. So it’s very easy for us to offer it. We found out that if you’re already at $6,000 a month or more, we can do this in our sleep. All right.

You have your foundation set. But there’s things missing, right? Who here has lost their cell phone to figure out it was in your hand or in your pocket. Right. I’ve done that so many times.

I’m like, Where’s my cell phone in my hand? And it’s in my pocket. Right where it always is. But I’m too close to it to recognize. So that’s why mentorship is so important is that there’s opportunities that exist right now inside of your business.

But you’re so busy in the day to day, the hustle and grind serving clients, marketing, doing all the things you don’t even see the opportunity that exists in front of you. Probably because you haven’t actually run this campaign before or you don’t know the actual strategy even exists. Right. So we don’t know what we don’t know. And but then 15 years of online experience and having coached a mentored over 3000 clients, I have so much data and so much experience, it’s very easy for me to come in and go, Boom, do this, run this campaign.

Say this. Here’s your offer. Here’s your price point. And then boom instantly, massive, massive ROI. And so that’s why we have this super flight offer double your money back guarantee if you’re at $6,000 a month or more is because we’ve never missed the Mark in any of our programs, including this mastermind.

And so if you guys are interested in that, right. If you’re at $6,000 a month or more, reach out to us immediately. Book a call with us. Go to our website. Honestly, book a call with us right away.

On that call, we’ll evaluate if we can extend this offer to you. Right. We look for certain things in your business, and then once we see them, we go, Boom, yeah, we can absolutely do that. And obviously, this is a powerful offer because it’s in our best interest to make sure you more than double your money back fast. Right.

Because otherwise we don’t get paid. And then we worked for free. So it’s a win win situation, which is the way I think the coaching industry should be, because there’s so many unfortunate scamming coaches out there that make all the promises in the world or inflate their numbers or anything else. We’re putting our money where our mouth is. That is how confident we are and how much attention we give to our clients.

Now, with that said, we cannot make this offer to everyone, right? Because if we take on board a thousand clients tomorrow, we’re not going to be able to ensure that everybody gets those results. So if you’re interested in this, get in touch with us immediately because we can only enroll so many clients per month with this offer because I personally work with you one on one. I look inside your business. I look at all your assets.

I put together the campaign and all the things. So there’s a lot of work that comes out of it, a lot of time that comes out of it for me, personally, in our coaching staff and our team and the community. So we can’t take on a million clients and offer a money back guarantee. We can only take on so many. So if you’re interested in this, definitely get in touch with us, there’s absolutely nothing to lose.

All right, now, if you’re under $6,000 a month, we have a different Superfly offer that’s very similar, but different. And again, nobody else is doing this. But if you’re under $6,000 a month, you’re new or aspiring coach. We have a guarantee offer. And our guarantee is that if you don’t recoup your investment, we will work with you until you do.

So again, nothing to lose. You will make your money back. And it’s different because we say you’ll make your money back rather than double your money just because you’re when you’re a newer aspiring coach, things move a little bit slower because you have to put pieces together, build your infrastructure. So it takes a little bit more time. But nobody’s offering that guarantee.

So we have two guarantees out there no matter where you’re at. And we’re able to do that because of our success and our track record. I looked at all the data recently and I was like, wow, like this is unheard of. We’re ready to roll out this money back guarantee offer because we have everything dialed in and our clients are crushing it, which is the coolest thing in the world. All right, so those are two examples of our Superfly offers.

If that sounds amazing to you again, we can’t offer it to everyone. We can’t take on board ten0 clients with these type of offers because we work very closely with you because we don’t get paid unless you unless you get those desired results. So again, win win for everybody. But if you’re interested, hop on this now. I’m not sure how long we will run this, so definitely get in touch with us.

We’ll let you know if it’s still running and if it is, we will extend those super fly offers to you. All right. So those are three tips, guys, on how to take your boring normal, commoditized offer and make it super fly. So rather than scroll on Facebook 3 hours this afternoon or 3 hours tomorrow, spend 3 hours, make your offer Superfly and get in touch with us because you have nothing to lose.

Alright, so that’s it for this episode. Guys, we will see you in the next one.

Hey, Dino Gomez here And if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheat sheets to help you grow your online coaching business. Alright, and if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month, we choose one lucky winner to win access to one of our coaching programs.

All right, so that is it for this episode. Guys, we will see you in the next

bye bye.

 

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Rule 3-4 Options

3-4 Options

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

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Transcription

Hey, guys, Dino Gomez here, and you are listening to the Secrets of Coaching podcast where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in three, two, one.

In today’s episode, we’re going to talk about the fact there is always three to four other options out there for you. Did you know that there are three to four options out there for you right now to solve whatever problem is going on in your life or in your business? Let’s get into this one, guys. This one’s going to be juicy. Did you know there’s always about three to four other options that exist for you to solve your problems in life or in business? Guys, we’re going to get a little bit deeper, a little bit of juice on this one.

All right. What are some examples I can pull out here? Let’s just say your car breaks down on the freeway, all right? And you pull on over you’re on the shoulder and you pull out your triple A card. You’re like, okay, I’m going to call AAA. They’ll come to fix my flat tire and you call them, and for whatever reason, they’re not answering your call and you’re sitting there and all of a sudden, in a moment of panic, you’re like, oh, crap is not available. I’ve called them five times.

They’re not answering. I forgot today is a holiday and they don’t work holidays. So now I’m just screwed, right? You can sit there in a moment and be frustrated and anxious and upset and sad and all the different things and or you can implement this. You can implement what is I call the 34 rule 34 rule means there’s always three to four other options that exist. You just need to spend some time thinking to come up with those other options. So what are some other options you’d have in this example?

You could call a friend. You could call the local car shop and see if they have a tow truck or if they can come out to you, you can call a family member. You can. There’s so many different people you could call. There’s a very basic example just off the top of my head. But the same is true inside of your business, inside of your life, inside of your relationships, inside of everything. I was watching a Tony Robbins seminar recently, and this guy was talking about, oh, my gosh my wife wants a divorce, and he’s like, what do I do? And Tony Robbins asked him a bunch of questions, and he’s like, I don’t get it. She wants to remain together, but she still wants the divorce to go through. And he’s like, no, this isn’t cool. I don’t know. He’s very upset. Tony Robbins is like, dude, she wants to remain together, and he’s like, yeah, and Tony is like, and you told me you guys are still having sex, even though you’re in the middle of a divorce.

And he’s like, yes, and he’s like, so everything’s good between you. Besides the fact you’re getting a divorce and the guy’s like, Yep. And Tony Robbins is like, What’s the problem? He’s like, What’s the problem, man? He’s like, You’re still having sex. You guys still go out to dinner. You guys are still civil with each other. You guys still love each other. You still hang out. Except she just doesn’t want the official title of marriage. Like, you’re still basically married, except for the fact that she wants a different title and she wants to live separately so she can have her own unique space.

But you still see each other all the time. And the guy’s like, oh, I didn’t realize that. And he’s like, yeah, he’s like, you have basically the same relationship. Except now you have your own space in your own place. She has her own space in her own place. But otherwise your relationship hasn’t changed much, has it? And the guy’s like, no, I didn’t think about it like that. I didn’t recognize that. And so and Tony explained this as well. He’s like, yeah, there’s always other options that exist, and this is a different option.

You’re not on paper. You guys aren’t a couple, but who needs it to be on paper? He’s like, you guys otherwise have your same relationship, and things are fine. And so I thought that was a really great example in the relationship space. And so the same is true in your business. So let me give you guys a cool example. Is anybody up for a cool example? Cool. Cool. So recently one of our clients went ahead and posted on social media. They have a solid following in their space and their niche.

And they made a post. And the post didn’t get much engagement, right? Not what they were hoping for. They were hoping for a lot of engagement and reaction for this new offer and program they have. And the post didn’t get a lot of engagement. And so they came to me and they’re like, you know, what do I do, normally post? And it’s a home run, like, 2030 people. Comments I have all these people reaching out to me and direct message me, and it’s so easy. And what do I do?

I did my post like, I normally do, and it didn’t land. And so they were kind of in panic mode. But I was like, oh, that was just one post. I was like, that’s the one thing with organic marketing is that it fluctuates, right? Based on the time of day you post, it could be the day of the week. It could be maybe you’re posting when somebody else big in your industry is running some type of live webinar, and they captured the audience’s attention momentarily. There’s just so many factors sometimes posts don’t get a lot of reaction initially.

And then all of a sudden, the next day, they blow up. There’s just so many different factors. And so I just like, oh, no worries. It’s always a marketing campaign. I never call it a launch. I don’t like that word launch, and I don’t like launches. They are stressful, and they create what I like to call a roller coaster revenue where you have a bunch of revenue, and then it drops down. And so it’s always a marketing campaign. It’s a consistency thing. So it’s just like, oh, no worries.

Mix some other content in there. And then I was like, I gave them a different post template to use. I was like, then use these five other post templates here that we have already pre written. I was like, they’re proven to work. Just drip these out afterwards. They’re going to be a little bit more direct and people will understand your offer better if you use this format in which you present to your offer. So they did that. And then all of a sudden, they got the engagement.

They were looking for the demand they were looking for, and they signed a bunch of clients, and they were happy. So it’s one of those things where it’s like, what is the rule of 34? What other three to four options do I have? All right, you post and nobody responds. You have option number one. It didn’t work. I’m giving up. I’m upset. I’m stressed out. I’m anxious, right? That’s an option. You can do that or you can option number. You can say, okay, well, that one didn’t work.

I’m gonna try again in a different style and a different format of a post. That’s a different option. And yet there’s still several other options that exist. I’m going to go partner with another coach and have them promote this new program and offer, and I will give them a Commission for any sales. There’s so many options that exist, like in this scenario off the top of my head, there’s ten different things we could do in this scenario. And so it’s not even a rule of 34, like the rule of, like, ten X, because I see ten other things that could happen in this scenario to make this successful.

And that’s what we do with all of our clients. It’s just again, because I’m a grandpa old in this industry 13 years online. I’ve seen everything just about that. There it is. So for me, it’s very simple. And I’m smiling on laughing because I remember I used to freak out over little things as well, and not to say it’s a little thing. It’s a big thing for them in their business, their livelihood. But in retrospect, it really is a little thing because there’s so many other solutions to it.

And just to top this off, here’s one more life example. We ordered some furniture recently and from Amazon, and I put it together, and I was like, oh, crap, the pieces are wrong because one of the pieces wasn’t connecting to the other piece correctly. And so for a moment I got frustrated, and I was like, I can’t believe they manufactured this wrong because the thing was already three force assembled. But this one crucial leg was not connecting. And I was like, it would not connect.

And I was like, trying to force it into connect. The last piece that had to go in to make everything stable. And I was for a moment I got frustrated. And then I just sat for a moment and I was like, no rule 34. I was like, There has to be another way, like, something must be wrong.

Now it turns out I had the piece.

I was trying to make the piece work, and it was backwards. I need to flip it upside down and just turn it the other way inside out. And then it was going to fit correctly. But I was just looking at it wrong and trying to connect it wrong. And therefore it didn’t fit. So flip it upside down and then flip it around inside out, and it was facing the right direction now and now all of a sudden it was manufactured correctly. I was like, the holes don’t even line up.

The holes didn’t line up because it needed to be turned the other way and flipped upside down. Right. Luckily, I didn’t lose my cool there and figure that one out fairly quickly. But that is the rule of 34. Guys, whatever is going on in your business in your life, there are options for you, but you need to give your brain your brain is so infinitely powerful. So here’s the process to using the rule of 3-4. It’s simple. You first need to ask yourself the rhetorical question.

What other potential solutions are there? All right, if you don’t ask yourself that question, your brain will not come up with additional solutions, because if I ask you what color is the guy? What color is your shirt? What color are your shoes? What kind of car do you drive? Are you married? Are you single? How much money is in your bank account? Where’s the next place you want to travel to? What’s your mom’s name? What’s your son’s name? Anything else? What’s your favorite restaurant?What’s your favorite type of food?

You guys didn’t have an option there, but to answer all ten of those questions, when you present a question to yourself or to anybody else, they have to process it. They might not answer it verbally, but they have to at least process that information. So when you’re speaking with somebody and I go, hey, are you guys paying attention right now? I just re grabbed your attention. If you were daydreaming a moment while you’re driving or while you’re working out, hey, what are you doing right now?

You had to answer that question in your head. So the brain has to answer questions because it’s a computing system. It loves to follow up, figure out puzzles. And so all you have to do when you’re in a situation where you don’t know the answer or you have a problem in front of you is ask yourself, what three to four other solutions potentially exist. Once you ask yourself that question, your brain will start computing. Oh, you know, try flipping the leg of this piece of furniture upside down.

Maybe it’s upside down. I flipped it upside down and still didn’t work. Maybe try rotating it so that’s inside out and facing the other direction. Now it connects and works. Ask yourself those questions, guys. You can often problem solve a lot of different things, and of course, that’s why a mentor is super helpful as well is because they will know how to do that, and they will have the different lens and angle and perspective and experience to help you get through the more difficult problems and solutions, because you will be able to solve small problems by asking yourself and by implementing the Rule of 3-4.

But bigger problems, complex problems, not all the time because your brain, you don’t know what you don’t know. And so your brain doesn’t know that those other solutions exist. The furniture one very simple growing your business. You might not know that there’s a lot of creative ways to land clients. You only know what you know. Hey, I can post on social media and get clients. I can post in my Facebook group, but you don’t know all the other ways to get clients that exist out there because you’ve never done it before.

It’s not even part of your consciousness, but your mentor will be like, oh, yeah, you can use email. You can do this, you can do this, you can do this. You can do this. But you’re not privy to that because you’re not aware of that being an option. So when you ask yourself that question, that solution doesn’t exist to you yet, which is why we always got to keep growing and learning so that we have more input and more experience to solve more of our problems ourself. And otherwise the Rule 3-4 just become stronger because you have that experience and your brain can access those additional options there that exist.

So hope that was helpful.

Guys, remember that’s called the Rule of 3-4. I hope you guys are having an amazing day.

That is it for this episode.

See you guys in the next one.

Hey, Dino Gomez here and if you enjoyed this episode, be sure to head on over to the secretsofcoaching.Com for more resources, downloads, videos and cheat sheets to help you grow your online coaching business. Alright, and if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month, we choose one lucky winner to win access to one of our coaching programs. All right, so that is it for this episode. Guys, we will see you in the next one.

Bye bye.

 

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Break out of a sales slump

How to break out of a sales slump

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

>> BOOK A FREE CALL NOW <<
Transcription

Hey guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in three, two, one

In today’s episode we are going to talk about how to break out of a sales slump. All right, cause they it happened to all of us at some point for different reasons. So we’re gonna dive into this. All right, then a little Jim Carrey there. Right.

So how to break out of a sales slump?

Guys, this will happen inevitably because it’s just data and numbers. And so there’s a couple things to understand is that you will have a period of time, more sales dip. And that just happens. What goes up must come down for a second. And the key is to understand what’s happening and to not overreact and to make the proper changes. All right. And so I’m going to break down some of this for you guys here. So what you should do first. All right. Let’s just say you had an amazing month and then all of a sudden you start the next month out and you don’t have any calls.

You don’t have any sales or just out of nowhere, you notice sales have gone down or calls have gone down, inquiries have gone down, whatever it might be, this will happen naturally, just over time, just based on data. That’s the first thing to understand and to recognize is that this is data. All right. And so do not panic. Do not overreact. Do not change anything. If you’ve had a bad week because it could just be an outlier, it could be the time of year during the summer.

Sometimes sales dip a little bit. People are traveling, they’re on vacation. You get more, no shows. All these different things come into play during the holidays. It can be very similar. Although holidays are normally a really good time for sales as people gear up for the new year. But nonetheless, little things can happen here and there right around the actual date of the holiday. So there’s a lot of different factors. So the key, number one is to remain calm, remain cool. And that’s most important, because if you start freaking out and changing things, you could change what working proven to work system into something that is not going to work.

So remain calm. Alright, number two, speak with your mentor. Right. If you have one mentor or coach really important that you do that at that point in time. And what you should be doing is looking at data and looking at things. All right. Because what normally happens with a sales slump is one. It could just be an outlier again time of year, holidays, things of that nature. And again, if it only has been a week or something like that, not much concern again, that could just be the outlier if it starts carrying on for two or three weeks.

Now you’re starting to see a trend and that’s when you need to really analyze what’s going on and then make appropriate changes. All right. Now the first thing you want to look at is did anything change in marketing or in your daily deliverables and action items? Alright. So what often happens is that you will have a record setting month or record setting a quarter or something like that amazing week.

And you will be super stoked and happy and all the things and life is good.

Super high and and flow and all the amazing things. Right. But then what happens is without even realizing you take your foot off the gas because your business has changed. If you have a really, really high month, you’ve just onboarded a bunch of clients, and now all of a sudden you have more deliverable than normal. You might have more one B, one calls more group coaching calls, more questions, you’re answering client only group. You have the different inputs all of a sudden, and that’s going to take away from your time and that time disappears.

And that time previously might have went into marketing, or it might have went into you sending out a daily email, recording a podcast, doing videos, YouTube, whatever it might be outreach. So all of a sudden you’re still working as many hours and you’re justifying to yourself, hey, I’m still putting in the full work week. Sales should continue and be steady. But what you’ve done is you’ve changed where you’re putting your attention and you’ve taken your foot off of marketing rightfully so. And you put it into client delivery.

And so thus your marketing has slowed down. The engine has slowed down over there, and therefore the volume is going to slow down. All right. And so what you need to do in this situation is you need to figure out work with your coach or mentor to figure out how to maintain the same marketing velocity while also maintaining deliverables to your client. And this is done with processes and systems and scaling and the structure of your business, a lot of cool things that we work with our clients on so that they can literally onboard as many clients as they want without it taking away from their time or otherwise them trading their time for money so that they can scale.

All right. And so that’s what you want to do. Get together with your mentor, have a second set of eyes because they’re probably going to spot something. Absolutely. If they’re good, we’ll spot something that’s missing inside of your business. That’s changed. And when you change an input, you change the output. All right. So that’s normally why that’s happening there. All right. And so let me give you guys a couple of examples here. We had a client recently who’s launching who’s transitioning from one V one coaching, to group coaching, first time he’s ever done this.

Okay. He’s really excited about it. And he’s normally very, very good in charismatic on sales calls. And he has a high ticket group coaching program selling for $3,000. And normally he’s got a very high close rate. And he hops on, this is the first time he’s ever selling his group coaching program. He hops on the first call. The person wants his program says, it’s too expensive. All right. And so he immediately gets in touch with me. And he’s like, Man, I’ve never had somebody that has desired to work with me.

Say, my stuff was too expensive and not actually closed. He’s like, what is going on? He’s like, I’m feeling nervous about this group coaching program. So we had a 20 minutes conversation. It wasn’t even scheduled. I was like, hey, are you free right now? I’ll hop on the phone with you. Trust me. We’ll figure this out. Hop on the Zoom call with him real quick. We talk face to face a couple of laps, have some fun, then we dive in. All right. So we we dive in.

And so I’m speaking with him. And I’m like, you’re 0 for 1 right now. That’s not enough data. I was like, if you had five calls and you normally have a 50% close rate and he closed none of them. You go for five. I was like, Then you have a problem. You’re 0 for one right now. You don’t need to change your pricing. You don’t need to change your offer. I made. So the offer was good. And I was like, You’re just inside your head because you’re selling something you’ve never sold before.

All right. And so I had a conversation with him, and we talked over a couple of different things in terms of his the way he introduces and demonstrate stuff value of his group coaching program on these calls so that he doesn’t get the price. Objection. So we went through that. And we changed some things in the sales presentation because, again, he was used to selling one V one coaching. So he’s selling something new. And so I was like, here’s how you need to position and sell group coaching programs so that people understand the value.

And so we had that call. And afterwards I was like, how do you feel with what we’re going to do moving forward on these calls, he said, okay, I feel much better. He had two calls the next day and then two calls a day after that already scheduled. So he goes the next day and, boom, he closes both clients. Now, this is funny. The first client said, hey, I want it, but I can’t afford it at three grand. The next two calls he had, both clients chose what we call a VIP upgrade.

So with a group coaching program, you can have your normal program. And on top of that, you can have an upgrade, which is like, bonus one v one calls, bonus group coaching calls, different bonuses, different things added. So the next two clients sign on board and up for the VIP upgrade, which is five grand.

So he messages me.

And he goes, Dude, it’s been 24 hours since we’ve last talked, and I’ve collected $10,000 cash. The last two calls, they both signed, and they both wanted the VIP upgrade. And that was after we made tweaks to his presentation on how to deliver things differently. So right then, as soon as the first domino falls and you have the momentum, you’re like, okay, you understand your potential. And he’s like, this is insane. So we got him out of his head because oftentimes when you’re in a sales slump, you’re in your head, you’re like, oh, I’m too expensive or my audience or my audience doesn’t have money. Trust me, they have money. You’re just not demonstrating the value you have to offer them enough. That or your offer isn’t good enough or your sales mechanism, your sales delivery, there’s something broken there or your mindset is off. Right. And so, boom, he had a $10,000 cash collect today. Then the day after that, he closed yet another client into VIP. And so he ended up going three for five on those first five calls and collecting $15,000 cash in a three day period.

All right.

And so when you’re in a sales slump.

Guys, you need to first recognize, right? Look at the data. If it’s just 0 for 1 one, you don’t need to freak out. But do get in touch with your coach or mentor. Get a second set of eyes looking at things again, if you go, 0 for five on calls, there’s definitely something wrong in your offer, your pricing, or your sales mechanism. All right. So get in touch with the mentor right out. When I pointed out these things to him, I asked him, Are you doing this on the call?

Did you do this on your first call? Did you do this? The things that we teach that you should always do? Did you ask these questions? He’s like, man, I totally forgot to follow that framework. And so that’s why you need a second set of eyes. I wasn’t teaching them anything new. These are things that we already taught to them. But I was reminding them of that because oftentimes we get in the moment we get busy, we’re rushing to hop on a call and coming out of some other task, and we forget to do the things that need to be done that move the needle.So you need that mentor, that accountability so that things can change quickly.

And then I’ll give you guys a third exam. Right now, we have a sales team and our sales team. It was their vacation week, right. And this was a month and a half ago. What happened is they had a really, really good first three weeks of the month, the fourth week of the month wasn’t that great for them, and they underperformed compared to normal. So I didn’t freak out. It was just a week.

So it wasn’t like a trend yet. It was an anomaly. And so I wasn’t like freaking out per se. But then the week after that poor performing week was vacation week. So then all of a sudden they’re gone. Alright. So I didn’t want there to be two weeks in a row of lackluster sales or revenue compared to our average. So what do I do as the founder, as the leader, as the visionary is, I started taking sales calls on their vacation week because people wanted to get in touch with us and somebody wants to get in touch with you guys.

Here’s a sales tip right now. Lean into this one.

All right?

When somebody wants to buy, you sell them.

All right?

You sell them when somebody says I’m interested.

Even if you’re not ready, you hop on the phone with them and you close them. And here is why people’s emotions change. People buy off of emotion.

So if you go well I’ll be ready in two weeks. Let’s get on the call. Then their emotion could change. Something could happen to their health, something could happen to whatever. And all of a sudden her emotions off. They had a bad week at work. Now they’re just not that excited about it. They’re not as motivated. Whatever it is, people buy on emotions. Now it’s important. First and foremost, you do this ethically. You always do everything you can to serve your clients. Now, when you do that, you can have confidence to close your clients because service is selling is serving right.

And the reason you do that first you make sure you’re always going to do the best possible by your clients is to give you that confidence to sell with conviction. Because if you don’t and somebody is in a buying mode, you want a new pair of shoes. And Amazon doesn’t have the pair shoes you want doesn’t have the Nikes you want. You’re going to hop on over on Google and you’re going to type in Nikes and you’re going to find another store that has those Nikes so you can get them shipped to you so that you can wear them to the wedding or to on the holiday weekend because, you know, you need the Nikes before you go to the dinner party or whatever it is.

Right? So you’re going to find a way to get them. Same happens with your audience when they’re ready to buy. They’re like, oh, you’re unavailable. I want to coach right now. I need a coach right now. I feel I really want to move this forward if you’re unavailable. I was considering this other competitor of yours. Let me see if they’re available. That’s what will happen. And oftentimes that competitor when you are doing the best you can buy your clients. That competitor is not going to care about the client result.

So you’re doing your audience a disservice by not closing them when they are ready because they will go to your competition. They will have a poor experience with their competition. And then they will probably write off their dreams of being an entrepreneur or a coach or consultant or anything else. Losing weight, dream, relationship, health and wellness. They’re just going to be like, this stuff doesn’t work. I don’t know why I hired a coach. So then they’re going to get resentful at the coaching industry because you weren’t available or you convince yourself that you were not ready.

So always close when the prospect is hot. All right.

It’s a huge, huge, huge learning lesson there. All right. And so those are a couple of things. Right. And so what I did is that people wanted to book a call with us and vacation week for a sales team. And I was like, okay, I don’t want to have to wait a whole week. So I was like, I’ll take sales calls and I love sales. I have so much fun. It’s so much fun to me. I find it so fascinating. It’s one of those skill sets that nobody has mastered. You can always improve because there’s a human element to it. So it’s all about how you can connect with your audience and get to know them and all the different things and help them make the best empowering decision on their own behalf. And every personality is different. So it’s just it’s never stale. I really enjoy it. And even if it wasn’t vacation week for our sales team every couple of months, I take several sales calls because I don’t want to lose the skill set. And also we had just had a poor performing week the week prior, and I wanted my sales team to come back and see that I had closed a bunch of clients so that they can hop back into it with confidence.

Oh, my gosh. We were gone. And while we were on the Beach, Dino closed for clients, all pay in full. That’s what I wanted. So that when they got back, I was like, hey, guys, and that’s what happened while they were gone. I took five sales calls. I closed four out of five, which is the epic. And of the four that clients I closed, three of the four were pay in full. This is like the dream, right? They got back. And I was like, hey, guys, how was vacation?

Good, rested, rested, charge, recharged. Cool. While you were gone, I went four for five on sales calls and three of the four paid in full. Alright. So you guys ready for this next week because you guys had a poor week prior to vacation. You’re probably already in vacation mode in your mind. And so we need to bounce back and here’s proof in the pudding audience has money. They want the product, they’re ready to go. If you guys aren’t going to close them, I will close them.

That’s suddenly the message I gave that’s leadership. Right? Showing them there’s no excuses you need to perform, or I will perform. So that’s another way to break out of a sales slump. If you have a sales team that’s underperforming for a moment, get on the phone yourself. Demonstrate how easy it is so that they can have that confidence as well. All right, so that’s how you break it up a sales slump. Guys, I hope that was helpful. If you guys haven’t heard, we have two super fly offers right now, including a money back guarantee.

All right. And we cannot offer this to everyone because we work very closely with our clients. So we cannot offer money back guarantee to 1000 clients because there’s not enough time and we have to ensure you get results. Otherwise, we don’t get paid. So we were invested in your success, so we can only take on a certain number of clients with our money back guarantee. So do not waste time. If you’re interested in that, get in touch with us. Find me on Facebook. Go to our website, book a call with us right away.

We will talk to you about that money back guarantee that we are 100% on so far with every single client we’ve offered. That, too. They’ve more than double their money back very fast, and most of them, it’s like a 20 or 30 X. So we’re very confident in our offer and working with our clients and what we’re able to do, we have our 500 testimonials, and it’s exciting. And now I’m just ranting and raving about us, but I had to sneak that in anyway. I hope this was helpful.

Guys, we’ll see you in the next episode, and that is it.

Hey, Dino Gomez here And if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheat sheets to help you grow your online coaching business. Alright, and if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month, we choose one lucky winner to win access to one of our coaching programs.

All right, so that is it for this episode? Guys, we will see you in the next one. Bye.

 

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