Law of Averages

Written By Dino Gomez

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Imagine this. You are sitting poolside at a very nice resort, turquoise waters in the background, margarita in hand, and the families around you, they’re splashing and hanging out in the pool. And you just get a notification on your phone that another client just signed on board your program. How and why would that happen? How and why would your business grow while you’re on vacation?

Let’s break down how to do this. Here we go, guys.

Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven-figure online coaching business. And we are about to get started in 3 2 1.

What’s going on, FAM? Hope you guys are having an awesome Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, or Sunday, whenever you are listening to this morning, day, evening, afternoon, or any of the things. All right, so we’re going to dive into this one, guys, right away. And I find this very fascinating. So why would your business grow?

How and why would you have a record-setting month in your business, never seen or done this before type of revenue, insane results, all the energy, all the motivation, like, all the excitement. Why would that happen while you were on vacation? Because we see the coaches, the gurus, the experts, those who have been online for a while, we see them, right? They’re posting on Instagram, they’re posting on Facebook, they’re on TikTok and social media, and they’re like, hey, record setting month doubled my sales while at the beach. And they have a really nice beach in the background.

It’s like, is that true? Is that accurate? And how does that happen for them? And how do we make it happen for us, right? You’re probably thinking that.

All right? Now, first off, I’m guilty of this as well. And I’ll explain to you how and why this has happened to me because historically, almost every single time I go on vacation. And when I vacation guys, let me make this clear. I vacation well, I vacation hard.

It’s a three-week vacation normally in another country, if not multiple countries. So when I vacation, I do it right? But I’ve always noticed this. My business grows while I’m gone. It’s fascinating.

Now, for the first few years, I didn’t understand this phenomenon. I was like, oh, maybe I just need a vacation more. I don’t know what it is that helps grow my business. Now, a little bit more experience, right? 13 years online.

Now I understand why my business has grown while I’ve been on vacation. Let me break this down for you, right, so you can experience the exact same thing, all right? So basically, it all comes down to the law of averages. The law of averages is your BFF. It is your best friend forever.

All right? Here’s how it works, right? The law of averages says essentially right? It can serve you, all right? And it could also frustrate you.

I’ll put it like that, all right? But essentially, let’s just imagine it’s the start of a new year, all right? Now, starting the new year, we’ll say January and February. You work very intelligently, you work smart. Now, notice I didn’t say you work hard.

I said you work smart, which means Monday through Friday, maybe you work nine to five, nine to three, whatever it is, but you work smart. That means the hours you put into your business, you’re working on the right things. You’re not just scrolling, you’re not inside of another person’s Facebook group. You’re not commenting on a link train, trying to self-promote like you are actually doing the right things that are going to help you grow your business, all right? So if you know the right things to do inside your business, it’s much better to work smart rather than hard, all right?

Now, if you are working really smartly or intelligently efficiently, and you do that in January and February, come March, the third month of the year, you can take a two-week vacation and experience massive growth inside of your business. How and why do you know? How does that happen? And why does that happen? Well, it’s the law of averages.

If we look at the law of averages, that would be a ten week span. Four weeks in January, 4 weeks in February, 2 weeks in March. All right? So of twelve weeks to start the year, eight of those I’m sorry, eight of those weeks you were working very efficiently, right? All of January, 4 weeks worked really efficiently.

All of February, 4 weeks worked very efficiently. There’s eight weeks of working efficiently, and then all of a sudden after that, you take a two week vacation. So the law of average says in those first ten weeks, eight of those weeks, you worked extremely efficiently. Therefore, you’re going to be rewarded for that. The marketplace is going to reward you for that efficiency and for doing the right things.

All right? So that’s what the law of averages says. It says you worked really well, eight of ten weeks, and therefore, right, in March, those two weeks that you’re vacationing, you most likely will experience growth or otherwise your business will just coast. You’ll continue to have the exact same numbers while being poolside, while being with your family, while being in another country, while traveling, while just relaxing whatever it is you’re doing, all right? So the law of averages will serve you as long as you are consistently efficient most of the time in the areas you need to be.

Now, on the flip side, right now you might be frustrated. Dino, what’s going on? My business has dipped, but I’ve been working my ass off the last 30 days. Why has my business dipped or dino, I don’t understand. The last three weeks, I’ve worked 14 hours a day.

Nothing has happened. I’m frustrated. Why is this happening? I don’t get it. Well, the law of averages guys, let’s just again, we’ll go back to the start of the year.

Let’s just say January and February. You decide to frolic, relax, sit on the couch all day, not really do much daydream. Whatever it is you’re doing, you do that for January and February, you don’t work at all on your business. Okay, let’s play that scenario. And then all of a sudden, in March, you find your motivation, and you’re on it.

You just work super hard through March, and for 30 days, even weekends, you work super hard in March. At the end of March, you’re like, Why don’t I have any sales? Or Why do I have so few sales? Well, it’s because it was just a 30 day increment. January and February, you took completely off March.

You worked really efficiently, and you work really hard. But if we look at the three month span, there January and February, you were absent March, you worked hard. But over a three month period, you only worked one month, and you had two months off. Law of averages says you’re not doing anything majority of the time, right? 33% of the time, you’re working.

That’s what the law of averages says, january through March, because you took January and February off March. You worked hard. The last 30 days, you worked hard, but over a three month span, in perspective, you only worked a third of the time. So you can work super hard for 30 days in March, and all of a sudden, at the end of March, you’re like, what’s happening? Why is my business not exploded?

It’s because it was just 30 days, all right? And so I think this is super important for folks and for you to understand, for everyone to understand, right? When you see a coach, a guru, an expert, a celebrity, or whatever it is, frolicking and tropical paradises or skiing down the mountain or doing whatever, and it’s hashtag making money while skiing, whatever it might be that the Goops put online these days, they’re not doing that every single day. Normally, they’re working very efficiently every single day, and then they can enjoy the fruits of their labor and still have their business operate, run, grow because of the law of averages. So, again, the law of averages is your friend.

This concept is rad, right? I get to go on vacation and do the exact same thing that they’re doing. I think that where things get misconstrued, is that you probably assume that they’re always on vacation, and somehow they’ve figured out the recipe for just always being poolside while having their business grow. But if you guys were to take a step backwards and think about this, you know, they’re not always poolside because you watch them on their trainings and everything else that they’re doing. And trust me that you see the background they’re not always poolside, but it’s fun to put the photos online when you are poolside.

I’ve done that before as well. And again, that’s why I’ve experienced this as well. Normally when I vacation for two or three weeks in another country, our business grows. And again, it’s not because I’m always vacationing. I think that would be a ton of fun.

It’s normally right, because I’ve been working super efficiently and intelligently and putting systems in place so that my business will grow while I’m on vacation. And you just happen to hear about it while I’m on vacation. All right, so law of averages, guys, is your best friend, right? Because you can look forward to this. You can go, okay, you know what I’m going to do?

I am going to work on the right things inside my business for two months straight, and then I’m going to take a vacation. Then I’m going to hang out with the family, then I’m going to take the kids to the spot they want to go to. You can do these different things. You can look forward to that, and you can enjoy your vacation at that point in time because your business, you’ve solidified your business, right? It’s nice to go on vacation and know that your business won’t fall apart while you’re vacationing for seven days, 14 days, 21 days, whatever it is.

So, again, I think the law of average is the coolest concept there is, because without it, that would mean every single day you have to work. And the results of your efforts on this particular day are going to be the results of how your business is growing at the end of that day. So in other words, that would mean if you work super hard today, you will see the results of that. You’ll land a client, end of the day, perhaps, or have a prospect or whatever it is. That’s awesome.

That also means that when you don’t work the next day, nothing happens. That means you go on vacation, your business flops. The law of average is, guys, it’s here to serve. You think of it in terms of fitness, right? If you eat healthy and work out just one day, you’re like, today I’m going to eat super healthy and I’m also going to the gym.

If you do that for one day and you look in the mirror at the end of the day, you’re not going to notice much difference. You step on the scale, there’s not going to be any difference. All right? So the law of average is actually is applicable to all facets of life. To get in shape, to lose weight, to be healthy, you have to be consistent.

You need to eat healthy, go to the gym for 30 days, 60 days straight, and then you will see a difference. And the reason that’s cool is because if you are consistently living a healthy lifestyle, well, then you can sit down on a Saturday night and enjoy a pizza and wine and all of the things and cake and dessert and whatever else. And again, it won’t affect you because normally you’re eating healthy and working out. So when you have a cheap meal, it’s not going to affect you so long. Averages, guys, we see it and we understand it in terms of fitness, right?

But then when it comes to business, we go, I worked super hard today. Why didn’t my revenue quadruple? Well, averages, if you continue day in, day out to not work hard, but work smart, right, you’ll end up seeing your business grow. And you will see your business grow while taking time off. And so that is how it is done.

And I just wanted to shed light on that guy. The law of averages is here to serve you. So here’s what you want to do. Here’s the big takeaway. Dina, what do I do from here?

I understand the concept now. I need to work smart day in, day out, Monday through Friday. I don’t need to work extra hours. I don’t need to stress as long as I’m working on the right thing. So what do I do from here?

Here’s how you have the law of averages become your BFF. You do this. Number one, you need to figure out what you actually need to work on, okay? And that does not mean posting in Facebook groups. That does not mean there’s certain things that some folks do that they write off as, this is I’m working just because they’re in front of their computer.

That’s not work. You need to figure out what is going to move the needle for your business. And then you need to do that day in, day out, Monday through Friday or whatever days you work. It doesn’t have to be all day. But if you’re working on the right things consistently, then what will happen is the law of averages, after a month or after two months will come into effect and you will have massive results.

And so I love seeing this with our clients because the individual that comes to mind right now is our client, Michelle. She’s a relationship coach. And she’s like, I just finished a huge promo cycle. And she’s like, I didn’t write a single email. I didn’t run a single advertisement.

I didn’t post in my Facebook group. She’s like, I didn’t do anything. And we had a record setting month. And she’s like, that was incredible, right? And I pointed out to her, I was like, you deserve it because you put all the systems in place to have that be your results while you relax during your big promo week.

She had her virtual assistant handle different things, but she had to put those processes in place so that she could hang out and have a fun week celebrating everything that she put in place the previous two months. And then she had a reconciliation month. That’s how it goes. It doesn’t mean you don’t have to do anything. It doesn’t mean you just go on vacation and your business skyrockets.

Right? That’s the illusion. It’s that you use the law of averages and you use it. Understand the concept. Work on the right things.

You do things efficiently, consistently, and then you can take a break and enjoy and celebrate your business growing. All right? So law of averages, guys. Keep that in mind with anything you do. Fitness, relationships or your business, health, wealth, relationships.

It applies in every aspect of your life. Think about that and how cool that is.

Hey Dino, Gomez here and if you enjoyed this, so be sure to head on over to the for more resources, downloads, videos and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode. Guys, we will see you in the next one. Bye.


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