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chelseam2

Oct 20 2020

Get $1,500 Clients From Facebook In Hours – [Without Advertising]


Get $1,500 Clients From Facebook In Hours [Without Advertising]

Written By Dino Gomez

[Free Training]

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business. 

>> BOOK A FREE CALL NOW <<
Transcription

Hey, guys, Dino Gomez here and in this video training today, we’re going to walk you through the two cents Facebook post that generates hundreds of client leads. Let’s get into it right now.

All right, guys, we’re over here at my computer, we’re going to hop right into this right now. Now, I’m on my actual Facebook page right now, guys, and one of the things that the first thing I want to show you in order for this technique to work is that you need to optimize your Facebook profile. OK, and so what you’ll see here is that I have a nice cover image with a message so that when somebody takes a look at my my Facebook page, whether they’re stalking me or a friend or whoever they are.

Right. They instantly seem a professional. They know what I have to offer. They know that I’m a coach that can help them grow their business to six and then seven figures. Right. I can actually click over to my website. They can join one of my three Facebook groups, but very easy to see that I’m a professional that’s able to help them if they are an entrepreneur of sorts. So that’s step one. Does you have to optimize your Facebook profile.

All right, step two, guys, is there something that is called buyer and seller groups on Facebook? And they exist in almost every single city and every single neighborhood. So I’ll give you an example, guys. I’m going to type in Carlsbad, all right. In the search bar here and Facebook. And the reason I’m typing in Carlsbad is because Carlsbad is a neighborhood in San Diego. All right. So I’m just typing in Carlsbad here.

Facebook’s going to load this up. And the next thing I do is going to go over to this group’s tab and I’m going to click on groups. All right. Now, what pull pulling up right here is every single group that exists in Carlsbad. All right. And so we can see how much how active these groups are by how many posts there are per day. But in almost every single city and every single neighborhood. Right. There’s going to be these groups that are like mini Craigslist, all right there, like via their buy and sell.

Trade groups where people are posting things for sale is where small businesses are offering deals and discounts as well. Entrepreneurs are hanging out. There’s all these types of cool Facebook groups that are particular to local communities. All right. So you can join these Facebook groups, for example, the Carlsbad Exchange Facebook group. I’m going to click into this group. And what’s so amazing about these groups guys is that normally there’s like forty to one hundred thousand local residents and business owners inside these groups.

It’s absolutely insane. So for this group has forty six thousand members. All right. Which is just insane. Now, I want to show you something that I did inside this group. Right. I’m going to go ahead and type in my name so that I can find the post that I actually did. All right. And here’s a post I dropped off in this group recently. Again, guys, it’s only two sentences long and it generated hundreds and hundreds of leads for me.

So let’s take a look at how this works. I said, who else is a small business owner? And thought I would bring us all together. That’s all I said. Who else is a small business owner that lives in this neighborhood, that lives in the city? I want to go ahead and bring us all together. All right.

And so what happens is everybody starts going, I own a business, I own a gym. I’m an accountant. I’m an attorney. I’m a photographer. I’m I’m a florist. I’m a pet store owner. I do this. I do that. These comments go on and on and on. There’s one hundred and ninety three comments. There’s one hundred and ninety three business owners, their potential clients. Right. That I can then start a conversation with.

Right. But one of the things that happens right by posting this is everybody goes, who is this Dino Gomez guy that started this really cool thread? All right. And so what happens is they click on my name and they come over to my profile and they go, oh, my gosh, he’s a business coach. Right? And he can actually help me get to six and then seven figures. Right. And they start looking at my posts.

They click to my website, they learn about me and they go, oh, my gosh, I’ve been looking for this guy. He maybe lives locally and all these types of things happen. And then all of a sudden you start getting all these messages coming through to your inbox. Right. It’s absolutely insane. That’s the only thing you have to post. Right. And what I can do right. Let’s just say I’m a coach and I work with photographers.

I help photographers maybe grow their business strategically. Let’s just say that that’s what I would do. There was like seven or eight different photographers who commented on this thread that their wedding photographer or, you know, they do portraits or whatever it is. Right. I can go ahead and send them a friend request. All right. What is going to happen when I send a friend request to a photographer? Right. Well, they’re going to be like, well, who’s this guy?

And you’re going to click on over to my Facebook profile. And if I was a coach helping photographers grow their business, my cover image banner would say I help photographers grow to six figures, get a free consultation. Right. And these photographers are big. Oh, my gosh. I want to go to six figures. Let me get in touch with this guy and learn more about how he’s able to do that and see if he can help me and so forth.

I mean, there’s a million opportunities that open up guys just by asking an audience to self identify or other examples. Right. Is if you work with let’s just say you work with attorneys. Right. You can go into a group and say, hey, how many attorneys are in this group? I’m just curious. And all the attorneys are going to say, yeah, I’m attorney, I’m an attorney. These are all people that are potential leads that fit your target audience.

You can send them a friend request. Right. And they’ll accept your friend request. And then what happens is they become Facebook friends with you and right over time. As you drip out content on your Facebook profile, they get to know more about you and start to see what it is you do business wise. You start giving out free tips and free value on your Facebook posts in your page and stuff like that. And they go, wow, I really need to get in touch with this guy.

I’m interested in when you actually then drop a post on your Facebook page that says, Hey, who’s interested in my new program that helps attorneys write grow their law firm to seven figures? Right. They’re going to be like, oh, my gosh, I’m interested. I’ve been watching you and I’ve been stalking your posts on social media for months. And I was just waiting for the right time to get in touch with you, to work with you.

Right. And so, guys, this is this is the power of social media. Just another simple strategy, right? To pull in and to have your audience, your perfect target, fit clients self identify themselves so that you can connect with them. Right. And this works and this is powerful because business is personal. People like to work with people they know, like, trust and relate to. And so when you’re Facebook friends with somebody, they get to see photos of you.

They know you’re a normal person. If you do a good job dropping off case studies and testimonials and a bunch of other strategic social media posts, they start reaching out to you for help is absolutely crazy how it works. And it’s so simple, guys. And so I hope this training guys as mini training was helpful for you and gets you to understand the power of social media more if you’re not using it fully and completely. And if you like this training guys and you’ll love this other video I did on how to land yourself on a on a podcast with just two sentences.

All right. And you’ll also really love my new ebook that is coming out. A link is in the description. It gives you twenty one strategic social media posts that help attract your perfect big client to your business. All right. And all you have to do basically is copy and paste those posts. I can tweak it a little bit so it matches your style of writing and your personality and your business. But they’re all laid out for you. And if you thought some of this was strategic, this is the stuff that’s been given away for free on YouTube.

So if you want that, I want to prove to you how powerful social media be and how strategic a different client getting strategies are that are out there. All right. So, guys, go ahead check out that e-book, if you want to see training on a different type of subject or something like that, drop a comment below as well. Let me know what types of training you guys are looking for.

I’m happy to shoot a video on that. Hit the subscribe button so you don’t miss any more of this awesome content. I hope this was helpful, guys. Dino Gomez here. We will see you in the next video, my friend.

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Written by chelseam2 · Categorized: Facebook ads, Online Coaching

Oct 20 2020

How to Get Your First Paying Coaching Client [Without Advertising]


How to Get Your First Paying Coaching Client [Without Advertising]

Written By Dino Gomez

[Free Training]

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business. 

>> BOOK A FREE CALL NOW <<
Transcription

Hey, guys, Dino Gomez, and this video training today, we are going to be talking about how you can land coaching clients without any money for advertising. Let’s get into it right now.

All right, guys, so today’s video training is going to be awesome. We are going to be covering a very, very popular topic, a question that I get asked all the time, which is, how can I land coaching clients if I have zero money for advertising and I’m just launching my online coaching business? And so that’s what we’re going to talk about today. Now, guys, really, there are about three or four different ways for you to land coaching clients without any money for online advertising.

All right. We’re going to talk about three of them. And in particular, I’m really going to dive into my two favorite ones. Now, the first way that a lot of other coaches teach for you to get your initial first coaching clients is by cold outreach. Right now, a cold outreach essentially means that you would go on social media, whether that’s LinkedIn or Facebook or Instagram, and you would search around for who might be your perfect fit client.

Once you find your perfect fit client, you would send them a private message and offer them like a free strategy call or offer them some free advice and eventually try and get them on a phone call where you can provide them some value and then ask them if they want to join one of your actual coaching programs. Now, personally, I’m not a huge fan of cold outreach. I don’t think it scales very, very well. I think it’s kind of takes up a lot of time.

It’s really just not my style to go chasing people down and kind of begging and asking for them to become a client of mine. That’s really not the way I like to do marketing. I prefer inbound marketing where clients come to us. And so the next two strategies I want to introduce to you that do not cost money. So you do not need any money for ads that will help you than coaching clients. Are this right here? All right.

And so the first one, guys, is is one that you’re familiar with because it is where you are right now. It is YouTube. OK, so YouTube, right. It’s free to create an account. And what you can do right is begin uploading videos to YouTube around your area of expertise. All right. And so if you are a relationship coach, for example, you can upload YouTube videos talking about different strategies and techniques and exercises that will help couples that are having troubles in their relationship overcome those complications and difficulties and arguments and things of that nature.

Right. And as you do that, your YouTube channel will begin to grow. All right. And what will happen? One of the things that you can do, right, even if you’re just beginning at the beginning of a YouTube channel, you’re not going to have many followers. You’re not going to get many views. But what you can do is everybody that likes your videos, anybody that comments on your videos, you can comment back to them, ask them if they want a free strategy call or something like that, and examine potentially working with them further in that regard.

So really quickly, actually, from YouTube videos, you can build up your coaching business and that’s really a great strategy. I like YouTube as well because it does have what I call a compounding effect to it, which means the more videos you add to YouTube, the bigger your channel grows, the more leads you end up generating. All right. Now, another strategy for YouTube guys is a strategy we’re going to demonstrate in this video today, which is basically what you can do is inside your YouTube video.

After you offer some value, you can then at the end of the video, have a call to action and a call to action might be, hey, book a free call with us. If you want to learn more about our coaching programs, it could be, hey, go download a free ebook or PDF or video series that we have for you. You can actually collect an email from somebody opting in to that freebie or that lead magnet that you have to give away so you can use you to very strategically to grow your email list and to drive traffic, also to grow your brand.

And so YouTube is one option for how to grow your actual coaching business without spending any money on ads. Right now, the next way to grow the next way, which is my favorite way for you to actually sign coaching clients and attract coaching clients to you without chasing them down without any money for ads is actually using Facebook groups. OK, and so here we are inside our Facebook group. It’s called Seven Figure Coaches and Entrepreneurs. All right. And as we can see, we’ve had this group a while.

We have seven thousand four hundred and twenty three members. All right. It’s a very, very active group is consistently growing. That’s consistently new people asking to join this group. And that’s one of the reasons I love Facebook groups, is because they get bigger and bigger and bigger over time. Right. And with every member that comes into our Facebook group, we’re able to grab their email address. So that means with every single member that joins our Facebook group, we’re basically gaining a lead for our coaching business.

So this is really powerful. If you guys come join us, this Facebook group, you’ll see I’m consistently adding new content, new free trainings and a ton of value. And that’s really a kind of secret. No one to build in your Facebook Facebook group, guys, is you have to add value, all right? You cannot just have a Facebook group and not post any content in there or not add any value to your audience. Really, what a Facebook group is, is a platform for you to demonstrate your expertise.

All right. And to give value. All right. And to teach people things and so that they become interested in working with you and that. Makes it so that when you do make an offer for somebody to join your coaching program, they’re very interested because they’ve already had a chance to know, like and trust you. They’ve seen some of your content, some of your trainings. They know it’s awesome. And they want hopefully they want more of it.

All right. And so and that’s one of the free Facebook group is is just amazing in that regard. You can see we have a very active Facebook group with a lot of different posts, a lot of different content. And again, a Facebook group, once you have your initial members in your Facebook group, it continues to grow and get bigger and bigger over time, naturally. And so I really like that because rather than just sending outreach messages and having to do that repeatedly to get new clients and chasing clients, I would rather build a Facebook group and have it naturally grow, get bigger and bigger, and then our email lists get bigger and bigger.

And then we have clients reach out to us because they’re want to work with us. They’ve seen our content, they’ve seen our training, they’re impressed with our programs and they’re impressed with our testimonials and our track record. And so that’s one way to grow your Facebook group, guys, is by you want to constantly give value and by giving value and by having interaction in your Facebook group, Facebook will show and recommend your group to more people. All right.

And so naturally, it will grow by itself. Now, the next thing you want to do, two guys, while we’re on the Facebook platform and this is technique and strategy, number two, to grow your Facebook group is to actually optimize your Facebook profile. All right. So we’re over here on my Facebook profile, guys, and a couple of things that you’ll notice right off the bat, right, is I have an optimized cover photo. All right.

And so this is really, really important. You have an optimized cover photo. Basically, this is like your elevator pitch, right? So you want people that become your Facebook friends to know in a matter of seconds who it is you are as a coach and what you have to offer. Right. And this is amazing because when you have new Facebook friends who come into your life, into your network here, they’re going to know exactly who you are as an expert.

But then also your friends and family are reminded of who you are, what you do as a coach. And they might have referrals and different people that they can send your direction. But it’s really, really strategic to let people know in your cover photo who it is you serve, what it is you do as an online coach. All right. But guys, this is strategy number two of how you can fill your Facebook group, grow your Facebook group faster is by doing this, having a link to your actual Facebook group right here in your profile and then actually having an image with a call to action.

So this image says, discover how to attract and close premium clients. Join our free group. There’s an arrow pointing up to a link that will take them to our Facebook group. All right. And so what happens naturally is when I add new friends on Facebook, they come to my profile to see who this guy is. They check out my profile, they go, oh, my gosh, you can help me enroll to get coaching clients. You can show me how to grow a six to seven figure online coaching business.

Let me join this free Facebook group and see what that’s all about. And so they follow this banner and they click on this link and they go ahead and they ask and request to join our private Facebook group. So that’s another way to grow your Facebook group is by optimizing your actual personal profile and directing traffic that direction. All right. Other things you can do on your Facebook profile is you can say things like, hey, in my private Facebook group, I’m giving away a free ebook or I’m doing a free training this Saturday or I’m doing a Facebook live this Saturday.

I’m covering this topic. If you want to join us, you need to join the group in order to see that free training or get the free ebook so you can literally and your in your post on Facebook here, take your Facebook friends that are just your regular Facebook friends and shuffle them into your Facebook group. All right. And so that leads me to strategy number three of how to grow your Facebook group, which is you want to send twenty five friend requests per day.

All right. Twenty five friend requests per day to perfect fit clients, in other words if I am a spiritual coach and I work with female entrepreneurs and help them to attract a lot of attraction coach, I have to help them to attract more abundance into their life. What I would do is I would look for other spiritual, spiritually inclined, related Facebook groups and I would send twenty five friend requests a day to other women who seem like they would be perfect, fit clients to my coaching business.

And so if I see women in another spiritual group that are asking questions that I know I can help them with or that are engaging or that are writing awesome content and posts, and I go, wow, they seem like an amazing client. I would send them a friend request. OK, now what automatically happens, of course, is when you get a friend request on Facebook from somebody you don’t know, you instantly begin stalking them. Right. That’s just how it works.

So what happens right is that this woman will get a friend request and she’ll be like, who is this girl who sent me a friend request? So she’s going to click to your profile. And when she does and starts kind of scouting you out on your profile, she’s going to be like, oh, my gosh, this is a law of attraction, coach, who can help me get more abundance in my life. That’s cool. I really like I really would love to connect with somebody else who is spiritual.

Right. And then she’s going to scroll your timeline and be like, oh, cool. She has a group that’s filled with people who are into spirituality. I’m going to join that group. And that’s going to drive your fit clients into your Facebook group. All right, the other thing that is important that will happen is people will begin scrolling your actual Facebook posts. All right. And this is really important because it’s going to give people a chance to know, like trust and relate to you.

All right. And that’s really, really important. People buy from people they know, like trust and relate to. Relating to somebody is massive. It means you have a lot in common. So you want to hang out with them more because we all heard that saying birds of a feather flock together. Right. So what you want to do on your Facebook post is you want to do a mix of personal posts that talk about your lifestyle, what you’re up to, general things that people post on Facebook.

But you do want to mix in plenty of business related posts. And this post I talked about how in the last seven days, eight of our clients inside of our coaching programs have began offering up client opportunities to other members of our programs because they have too many clients. And so that’s a really cool thing to see happening inside of our program is that our members have so many clients that they’re giving away clients to other members that are brand new. And so like that’s a business related post that’s building trust for the results our program gets right.

As you begin scrolling here, I tell our very personal kind of a funny online story about how I built a seven figure business. But I compare it to Mario Kart. So there’s a little bit of sense of humor there. And people can kind of get to know me a little bit more. If you keep scrolling down. I’m asking questions to my audience so they have a chance to engage with me. I’m opening up the conversation to them that I’m not just posting about the food I eat or telling them here’s what they should be doing.

I’m doing on this combination of different content so that people have a chance to really be heard as well as I’m dropping off plenty of testimonials right in this particular post. I tell this story from my childhood and how I ended up as an online coach. And then I dropped off a bunch of testimonials that we had received in that exact same day. And so what does that do? Is that if I send a friend request to somebody who I think would be a great client to us, they’re going to be like, who’s this guy?

They’re going to come over here. They can be like, wow, he’s an online coach who helps me get clients. I would love to have our clients. Let me learn about him a little bit more. They’re going to start scrolling my my Facebook post to get a sense of who I am. And they’re going to see a ton of testimonials. They’re going to see they’re going to learn about me because I’m writing stories about myself and my childhood and how I became a coach and different things like that.

They’re going to get to know my wife. And because we just had our one year anniversary and stuff like that, they’re going to see that I’m pretty goofy, dude, and that my wife and I do tick tock videos learned they’re going to get a chance to really know me and if who I am as a personality and if they’re impressed with the testimonials and they like my story, all those different types of things, they’re going to be like, OK, I want to get to know this guy more.

Right. And they’ll click to join our Facebook group. And on our Facebook group, we just bombard our Facebook group members with a ton of value, a ton of free training. And eventually what happens is they go, you know what? I’ve seen enough testimonials. I’ve seen enough for trainings. I want to work with you inside your program and get those results that your other members are getting. All right. And so that’s why I love Facebook groups, guys and social media like this in general is because it attracts clients to you.

And I prefer to have clients attracted to us rather than chasing doing cold outreach. And so not to say cold outreach doesn’t work, it’s just my style is I would rather have clients attracted to me coming knocking on my door. And so there you have it, guys. Those are two different strategies, organic strategies where you don’t need any money for ads and you can go ahead and begin signing and attracting coaching clients into your business. And so what I want to do at this point, guys, is I want to offer you the coolest giveaway we probably ever have ever given away, which is this.

All right. This is our brand new e-book we just put together. It has taken us four weeks to actually put this together. It’s over sixty four pages long. This is what I believe other coaches would charge for. We are giving it away for free. But in this e-book, it’s called Client Attraction Strategies. It is a twenty one day challenge for you to attract your next coaching client, and it’s one hundred percent for free. All right.

And as I scroll through this here, guys, there’s seven different bonuses. We talk about how to write great copy. We talk about what types of content to post, when to how to post it all different types of things. And then what we do is we give you literally we give you twenty one different example posts for you guys to go ahead and copy. So for the next twenty one days, you’ll know exactly what to post on social media to help begin attracting clients to you.

All right. And so if you guys want this ebook, beneath this video, beneath this video, go ahead. There’s going to be a link to download this ebook. Again, it’s one hundred percent for free and it’s twenty one day challenge to see if you can attract your next coaching client for free. And so we’re really, really excited to release this because we think there’s going to be some outstanding results that come from this e-book. All right.

So if you’re interested in that, guys, check out the link beneath this video. Download your ebook for free and for the next twenty one days. Take the challenge, see if you can land a coaching client with no money for ads whatsoever. All right. And then finish this off, guys. One of the things we want to do is, first of all, ask that you hit the bell notification and actually hit the subscribe button to subscribe to this channel.

We release new content here on YouTube about one or two times per week. So if you like this video, there’s plenty more videos to come in. In addition to that, guys, if you want to join a free Facebook group, we have a link beneath this video in the description to join our Facebook group as well. And then finally, if you guys have a particular topic you would like to cover us to cover in future videos, go ahead and leave that comment below.

We do our best to respond to any and all comments that we receive, and we can actually shoot a video based around a question that you have about growing an online coaching business to six and seven degrees. So that’s it for now. Guys, go grab that e-book. The link is in the description. I think you’re absolutely going to love it. It took us forever to put together an otherwise guys take massive action on that twenty one day client attraction strategies Challenge.

We know you guys to get results and put that into action. Let’s go do that right now. Land yourself coaching clients. Tell us about it. Love the success story. And see you next time, Dino Gomez here and we will see you in the next video.

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Written by chelseam2 · Categorized: Online Coaching

Oct 20 2020

How To Raise Your Prices Without Losing Clients [For Coaches & Course Creators]


How To Raise Your Prices Without Losing Clients
[For Coaches & Course Creators]

Written By Dino Gomez

[Free Training]

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business. 

>> BOOK A FREE CALL NOW <<
Transcription

Hey, you guys, Dino Gomez here, founder of Coaching Launch, as well as Seven Figure Visionary in today’s video, we’re going to be covering how to raise your prices without losing customers. Let’s get into it right now.

All right, guys, how do you raise your prices without losing customers? All right, it is a really, really, really popular question. That’s what we’re covering in today’s video. So let’s dive right into this. All right. So guys, in particular, right? I’m an online coach. I mentor coaches to grow their business to six and then seven figures. And and so I have different various programs at different price points. All right. And so the way you actually raise your prices without losing your customers is quite simple.

You create what is called a profit ladder. All right. So the way a profit ladder works, guys, is it looks basically like this. All right, and so if you’re an online coach or no matter what industry you’re in, persay right down here, you’re going to have like your your low ticket program. All right. And so for us, we down here, we have what is called coaching launch. I had to write that out coaching launch.

And so basically, for any aspiring online coaches, we have coaches laundry, and that’s where within six weeks we take you from having no idea and just having an aspiration to be an online coach. We help you build your audience of a thousand raving fans and then we actually help you launch your first coaching program and then anywhere from five to 15 clients within six weeks. That’s what coaching launch does. This for us is our entry level program. All right.

And so we have this down here. This is only this is a very affordable program. Now, from there, of course, we also wanted to raise our prices, increase our profit margins, but also deliver more of a transformational experience to all my coaches. And so in the middle tier, what we have here is a six month mastermind. All right. And this is seven figure visionary. All right, and then what we have up here is a 12 month mastermind.

All right. And this is also a seven figure visionary. And so the way it works, guys, this is obviously right here at the second tier, the six month mastermind. This is more expensive than the first tier because we have a bigger promise. We’re going to get you a much bigger result. Right. The promise down here is we’re going to help you craft your niche, craft your message and build your audience and land your first five to 15 clients.

All right. From there. Right. A lot of our members that go through that, they have a successful launch. They go, oh, my gosh, this is awesome. I’ve launched my program. Now I want to scale it. And so then they come back to us and they go, you know, I love working with you and your team and so forth. And so how do I scale my actual online coaching business? And so then we we have a six or 12 month mastermind for them, depending on how fast and how big they actually want to scale their coaching business.

So really, guys, when it comes to how to raise your prices without losing customers, it’s really about creating different offers for different parts of your target audience. All right. Because some of your audience is going to be a little bit more cold. They might not know you. For example, some of you guys watching right now. This might be the first time you’ve ever heard of me. All right. And so you’re not necessarily going to be ready to to invest up here at the seven figure level.

All right. Or should I just say in our seven figure visionary mastermind? Right. So you might first be like, all right, I really want to see what the style is like to make sure that he’s a type of coach that I can jive with. Right. So that’s the case. You might decide to hop in if you’re an aspiring coach at coaching launch or you might decide I’m going to start with the six month membership first. And it’s the I like it before I commit to like a 12 month membership.

So so really, guys, it’s really not that difficult to raise your prices. It’s all about stacking different offers for different segments of your market. Where it becomes tricky and becomes an art form is how you actually stack your offers. All right. And so so that they lead into each other. And so this is called a profit ladder. All right. I’m just going to put ladder up here, but this increases the average lifetime value of a client to you.

All right. And it’s really important to have a profit ladder because there’s always going to be a percentage of your clientele who want to work more closely with you and who want a bigger result. All right. And so if you don’t have that available to them, if you don’t have that next step offer available to them, they are going to find somebody else who does. All right. So really important, first and foremost, that you have to ticket offer.

This can be found everywhere in culture, guys up selling. It should be super, super natural to you if you should like it is everywhere. I think about first class on an airplane like that is an upset. There some people that are going to want to pay a premium to be in the front, have more leg room, have additional services and drinks and stuff like that. Right. You see it when you rent a car. I’m giving a lot of airport examples, but when you rent a car that anybody’s ever, ever rented a car at the airport before, first you check out online and reserve your car.

Then they you get there and they sell you on insurance, they sell you a presell gas. They sell you on a nicer vehicle. This is up. Sales are everywhere. Guys go to McDonald’s, they ask if you want to supersize it. All those types of things up. Sales are like the cornerstone of American business, as natural as anything is business wise. So you have to have a value added inside your business. Where it gets tricky, though, is understanding what the additional next offer should be, because they do have to stack nicely.

For example, one of the problems that I made early on in my coaching career was I created a program and it was all of it and combined into just one program. I gave up, I gave the boat away and just one program. And so there was no potential up for me to have because I had already given up everything, everything down here. All right. So what I really should have done is priced it lower down here, giving them just what they just what the you know, kind of like initial cold audience my cold audience would want, which maybe it would be to just land the first few clients or whatever.

And then for those who wanted to continue to grow, I should have had additional layers of support and and services afterwards. All right. So that’s a mistake I’ve made. And and so that’s why I want to share that with you guys. So you don’t make that mistake as well. If you’re an aspiring online coach or you’re not my coach, really important that you have a different type of value ladder. Now, there’s so many different things you can do inside of inside of a coaching business in particular to make sure and to add more value to different offers so that your clientele, who want a bigger and faster result, are intrigued and want to actually go ahead and do that.

And so, again, the way you craft your offers and what you have in your different tiers of your value letter is super, super important. And and a lot of people mess up what the upswell is and then it doesn’t work. Nobody takes the up sell or otherwise. Your primary offer cannibalizes even the ability to have an absolute right. And so the reason this works is because it doesn’t piss off your customers. You don’t lose customers doing this.

What you’re actually doing is you’re catering to different segments of your market. Right. And people come in down here at the bottom. Right. That just hurt of you. And they want to try you out. And what you do down here is you kind of like indoctrinate them, right? You hit them with your belief, with your systems, with your company, with your culture, with the results you provide, with the support you provide, all those types of things, you basically gain trust and you deliver a tangible result.

All right. And so they go, awesome. I got exactly what I was promised. I’m super happy. I love the support. I love the community. I love the product or service. Right. And then from there, they go and have success. I want to keep going. I want to keep moving up. And so that’s exactly how we structure our business. And it allows us right. So that we never lose customers, because no matter where we are, our audience is serving aspiring coaches.

And then after that, it’s coaches who want to grow to six and seven figures. We have an offer depending on where you are out on the spectrum as an online coach. And so, guys, the value ladder is how you service customers at different prices, price ranges. You don’t lose customers. Right. But you also offer a more valuable service and experience and end result to those clients and customers that actually want it. Now, beyond all of this, guys, raising your prices is something that we’re going to cover in another video selling high ticket.

All right. Is better for you and the customer. And so if you want to learn how to raise your prices, sell high to be more profitable as well as benefiting your client, be sure to hit the subscribe button on this on this channel, because that video will be coming out soon. And so that is it for this video training. Guys, I hope that was helpful. Right. Is a simple doesn’t have to be difficult. It doesn’t have to be.

We’re talking here for 30 minutes about how to solve this problem. It is as simple as this. I don’t know about you, but I’m a man of simplicity. I like things that work and are easy to do. And so this right here, guys, the profit ladder solve that problem so that we never lose customers because again, if we only had this offer, then we are missing this entire piece of the market. All right. So it’s as simple as the profit ladder, guys.

So think about that one. And again, if you want help putting together an actual value ladder, that works because again, I see coaches and I see entrepreneurs mess this up all the time. They create the wrong offer down here. They give away too much value or not enough value. And people don’t ascend up the ladder. They don’t know how to raise their prices. They don’t know what the price that they don’t know how to hire a team.

The system’s delegation has run ads. Do Leegin, all of those types of things. They don’t know how to get strategic partnerships to build out a more valuable hire and like mastermind or top tier product or service. Right. So if you want help with those types of things, guys, that is what we do. All right. And so beneath this video, I have to cool things for you. I have to guess for you. Beat this video, guys.

Gift No. One is. If you’re an aspiring coach and you want to build an audience of a thousand raving fans and launch your coaching program, figure out your niche and land five to 15 clients in six weeks, check out the link beneath this video to coaching launch. We have a special fifty percent off discount for you because you’re here on our YouTube channel. And then also, guys, if you’re already an established coach and you’re crushing it, but you kind of hit a wall and you want to figure out how to actually scale to multiple six figures and then seven guys, we are happy to offer you a free scaling call, a free coaching scaling Strategy Session.

We’ll talk with one of our scaling experts. We’ll break down the bottlenecks in your business. We’ll also introduce you to a different business model you haven’t heard of before. That will help you scale to six and seven figures. We’d love to chat with you about that. That’s an incredibly valuable call. And we offer that one hundred percent for free. But, guys, I hope this was helpful. This is how you raise your prices without losing customers is basically you create more offers that cater to different segments of your market.

That is it for this video training. Guys, we have a bunch more awesome video training in the works. We release anywhere from two to four new videos a week. So if this was helpful in any regard, we should hit the subscribe button. Dino Gomez here, guys, hope you guys have an awesome day. We will see you in the next video.

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Written by chelseam2 · Categorized: Online Coaching

Oct 20 2020

Facebook Ads for Online Coaches


Facebook Ads for Online Coaches [Step by Step Training Video]

Written By Dino Gomez

[Free Training]

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Transcription

Hey, you guys, Dino Gomez here and in this video training today, we’re going to talk about how online coaches can use a simple Facebook ads funnel to generate new leads to their email list, as well as booked phone call appointments. Let’s get into it right now.

All right, guys, so how can you, as an online coach, use Facebook ads to generate both leads and phone call appointments for your business? That’s what we’re covering today. Let’s dive into it. I got a killer training lined up. All right. So, guys, we’re over here. I’m inside my Facebook account. I just want to show you guys running ads right now, like last seven days. You can see we spent a thousand three hundred dollars last seven days.

But I’m going to change this to lifetime. All right. And so lifetime we spent two hundred eighty three thousand dollars. All right. And so that’s just inside our personal ad account. And so we have a person I have a lot of experience with Facebook ads. And so I am able to teach this and have taught this to thousands of people. And so you can trust me with what I’m about to show you here. But what’s really important, guys, is spent two hundred eighty three thousand dollars.

Let’s see how many appointments we booked. Thirteen hundred. Just over thirteen hundred appointments. All right. So that’s using Facebook ads to generate phone calls where people have to fill out. And these aren’t just like people like scheduling a regular phone call. They have to fill out a 15 question application. So we’ve had over thirteen hundred people fill out a 15 question application to apply to work with our coaching program. And that’s all automated with Facebook ads. We’re going to show you the funnel set up and basically do a beginners tutorial.

As for online coaches like yourself to use Facebook ads to generate both leads, build your email list. My email list is over twenty five thousand large and then also had a book phone call appointment. So you can have people applying for your coaching program that want to work with you and enroll into your program. All right. So the first thing we’re to do, guys, is we’re going to hop on over to this super cool online whiteboard. And I’m going to show you guys basically just give you guys a ten thousand foot overview of the actual funnel that will be building out here.

So what we’re going to have here, guys, is your Facebook and all of our start here. This is going to be your Facebook app. What we can do is drive traffic to a landing page. All right. And so this is going to be a landing page is going to be a little button little thing right here, people to put in their email address. OK, and once they put in their email address, they’re going to go to the thank you page.

All right. So up here, I’m going to put. Thank you. And on this page right here, guys, there’s going to be a video. All right, so I’ll put it for video. There’s going to be a video and then underneath the video, there’s going to be a little button. All right. And that button is going to say it’s basically going to be scheduled a phone call with us. Right. And so that’s how you get people to schedule phone calls.

What happens here? Again, this is going to be the output loop here, the landing page. But people are going to come to this landing page, right? You’re going to have a little thing here and you’re going to be offering them a free training of sorts. OK. And so people will come to your landing page and they’ll have to enter their email to get your free training. All right. Once they enter their email, they’re going to go to your thank you page, where you actually have the video training that was promised to them.

Right. And they’re going to watch that video training. You’re going to give them a ton of value and teach them something really, really cool and maybe talk about some of your case studies, testimonials as well if you have them. And otherwise, people won’t be like, that was really awesome. I want to learn more. All right. And so what you’re going to do in that video is you’re going to say, hey, if you like this strategy and you want help growing your business, schedule a phone call with me below.

We can talk about how I can help you as an online coach. That’s the kind of that ten thousand foot overview of this funnel. All right. So the first thing we need to do, guys, in order on Facebook is we have to have an actual Facebook page. And I’m talking about like a professional business page that used to be called fanpage. This is not your personal profile. This is like a business page. So on the home page of Facebook, you’re just going to come up here and go to create and then you going to click on create page.

Right. And this is going to ask you a couple of different steps here. I always recommend going with public figure because you’re going to want to create a Facebook page in your name that makes you look like a celebrity, so to speak. All right. And so you would push get started. They’ll ask you a couple of simple questions. You’ll set up your Facebook page. Let me give you guys an example of my Facebook page.

All right, this right here. So this is like my professional branded celebrity Facebook page, so to speak, people are able to like this page, right? This isn’t my personal profile. So people are able to like this page and otherwise it looks like a brand. So this otherwise might have might have been say, like Nike or the gym across the street, but instead it’s in your name because you’re branding yourself as a celebrity because you are an online coach.

So here is my Facebook page. It is loading very slowly, so I’m not sure why that’s happening. But my Facebook pages want to have professional cover image. You have some content on there, have a link to your website and or for people to book a phone call with you and so forth. But you have to have a page set up to run Facebook ads from. All right. So that’s step one right now. Once you have your Facebook page set up now, we can actually do what we want to do is actually go ahead and build our funnel.

All right. And so what we always use, guys, and I’ve always recommended to our clients, our coaching clients, right, is that you use click funnels. It’s just the easiest to use. All right, if you guys don’t have a funnel account. But in this video, you can grab a two week free trial. There will be a link to that trial. So click funnels allows you to build, i’m sure you’ve heard of it, landing page software.

It allows you to build these cool funnels super easy with no tech skills required. When you’re in click funnels, you’re just going to click on add new. All right. And we’re going to just say classic funnel builder. We want to collect emails. That’s the main objective of this campaign, is to collect emails. I’m going to say a lot of. Attraction, maybe I’m a law of attraction coach in this example, the law of attraction for women.

All right, I’m going to click on Build Funnel. And basically, what we’re going to do here is begin building our funnel and you’ll see in a moment here how simple this is to do. It really is like drag and drop easy. There’s you can add in buttons, videos, widgets, all these types of cool things. But it is really, really, really quite easy. So on this page here, guys, this is why this is so cool.

There’s all these templates for us to use. All right. And so let’s see. We’ll go ahead. We can just grab any of them. I’ll use this one right here. So click on Select Template. All right. So now we have this actual template selected and now I can click on edit page and basically I’m going to get to edit this actual landing page. Right. So this is the first landing page. People are going to see our Facebook page.

They’re going to click on it. They’re going to come to this landing page. So again, guys, this is all drag and drop. Simple if i’m a law of attraction, coach, I might just say the number one strategy for women. To attract the perfect partner. So maybe I’m a law of attraction coach for women who want to attract their dream spouse. All right, so if you guys if you haven’t seen our other videos on Niching Down, go check out our video, leave a link in the description on how to choose a niche.

But it’s really important, guys, right, that you niche down that mix that is so important in the coaching industry. So and in this example, I would not just be a generic law of attraction coach. I would be a law of attraction coach for women who want to find their perfect partner. And so, in other words, I’m like a dating coach. But maybe my strategy is I use the law of attraction to attract our dream partner.

So this is what I have here. I might get rid of this or something like that. And then people, let’s see, are going to click to get the free report. I’ll change this to say free training, click the get the free training. When people click on this button, it’s going to open the pop up. Here’s the pop up. So sign up to get that free training. All right. Name an email. Yes, I’m ready.

All right. And so it’s as simple as that, guys. I can click up here and change my logo for the sake of time in this video. I’m not going to do that because you guys will see it’s pretty simple. You can click here and upload images. It’s very, very easy to do. I can change the background color. If I don’t want that blue, I can make it. Let’s see this green if I want or whatever.

OK, but anyway, that’s the opt in page, guys. I’ll push save because I’m done with that. All right. And then what I’m going to do is to push exit it’s going to go back. And the next step is that we need to actually edit the thank you page. All right. So here’s the thank you page. These are our final steps on the left. I’m just going to click on the thank you page now.

All right. And so now we have all these cool templates for the thank you page so we can go look at some of these and see which one is fitting. This is an application page we can click on preview to to see if we actually like the the landing page template. So let’s see here. This is good. This is perfect. All right, so we’ll use this we want to use this one right here. So I’m going to click on Select Template.

This will be our thank you page template that we’ll be using now in building out. And just like before, we’re going to click on edit page. All right. So now we’re in here. This is perfect. All right. And so we’re going to put up here step one, watch the free training below. I’m going to get rid of this text, I don’t need that. Maybe get rid of this text that we don’t need that either at the top again, I might have my upload my logo or something like that, otherwise I can just delete the section altogether.

All right. So step one wants to be treated below here. I’m going to click on this video icon and I can choose if I want to embed a video from YouTube or from Vimeo. In this example, guys, I will grab a. Video from Vimeo that I’ve already uploaded. This is how to outline an outline, of course, I can push, save and now if I click on preview, I can preview what this actual page looks like live.

All right. So what step one, watch the free training below. All right. And so I have this free training on how to outline as a as a new coach how to actually outline your program. All right. And so I have that cool video training below that. At the end of that video training, I would say something like, hey, if you really like this schedule, call with me so that I can help you grow your business further, yada, yada, yada.

All right. And so we go back into the editor right here. When people click on this, we want them to book a call with us. So we’ll say step two. Book a free call. All right. And as far as the action, we want to set the action to go to a website URL, the website URL that we’re going to use is our online booking calendar. All right. So you’ll need to set up an online booking calendar.

You can just Google that. There’s a lot of free ones out there like. We really like schedule ones. So this is a link for people to schedule a call with me. All right and so as far as the website URL here, I’m going to put in my booking calendar. All right. And then down below, we might get rid of this stuff just so that people really only have an option to click to book a column or push save.

Now, if we preview this thank you page. Right, here’s what happens. People got to land on this. Watch the video below. They’re going to watch that. Wow. That was amazing value. That was so cool. I really like this person. Maybe there’s some testimonials, other cool things in that training. And then after that, they’re going to like, cool, I want to book a call and work with this person. Right.

So then they would click the book, a call, and that will take them to my online booking calendar. Right. And so now all of a sudden from Facebook ads. Right. People are going to enter their email. They’re going to opt in. They’re going to see a free training. They’re going to really like that free training. And a portion of them are going to decide to book a call because they want to learn more about our coaching services.

And so then this takes them to the booking page so they can actually schedule a call according to my availability. All right. And so, again, this is we built the landing page, guys. We have the thank you page with our video and a button for people to schedule a call with us. All right. So now all this is set up. All right. What we actually need to do is this landing page. We’re not going to cover it in this video.

But you would connect this to your email provider. So that might be MailChimp. We always recommend active campaign. All right. But so that way you collect emails, it goes into your actual email autoresponder. Pretty, pretty easy to do. We’re not going to do it in this particular training. But you’d be collecting you’d be building your email list from everybody who Upson. And then also you’ll be getting some people to actually schedule call with you. I saw now that we have our funnel set up as the last thing we need to do is, is launch our Facebook ads.

And so what I’m going to do here on this page is a push save. I just want to make sure our funnel is saved. All right. And then this right here, guys. This is the URL to our landing page so I can open this up in a new window. And if I want what I always recommend you guys do, any time you’re working with funnels, as you always test the funnel before you start running Facebook ads to it.

Right. So we want to make sure that this works right. So here’s our optin page. It is pretty ugly because this super fast. But we’re going to click. Yes, I want to opt in. There’s more information going to opt in. All right, perfect. It takes us to the thank you page. Watch this for training people going to watch that training. That was awesome of the cool step to book a call. They’re going to do that.

Awesome. All right. So now our funnel is set up. We know it’s working correctly. Now it’s time to launch our Facebook. All right. So let’s dive into this. What you guys are going to want to do first is you’re going to want to type in this address. Into your navigation search, bar business, dot Facebook, dot com. All right, and Facebook is going to prompt you if you haven’t run Facebook guys before, they’re going to ask you questions about your business.

They’re going to have you put your credit card on file. There’s going to be just a couple of simple steps. Then you’ll get to this screen. And what you want to do is under ad accounts, you’re going to want to click on Add. So basically what we’re doing is we want to add we want to create a new ad account, so you’d click on create new ad account, you’d give it a name and you’d push next. All right.

And that’s going to actually create your Facebook ad account. All right. The next thing you want to do after that is you want to go over on the left hand side the pages. And you’re going to click on Add and you can click on Add a page, you can click on add a page. So I’m going to click on that. It’s going to ask you for your Facebook page, you URL. All right. And this would be the URL of your actual Facebook page.

So that professional pages that we created. Here’s my you are all of that at the top. All right. And so I would use that. You all know now plug that in right here. And it’s going to ask me, is this you? And you’d put at page and it would confirm that you’ve added the page. Now, I already have this done. Here’s my ad account here, Dino Gomez. And then what you click on is add people.

This is kind of silly that you have to do this, but you would add yourself, you check these these things and push aside and you’re basically giving yourself permission to run ads for yourself is really ridiculous. But you need to you need to do that step. I once this is all set, guys, you can just click open and ads manager. All right. And when you open an ads manager, you’re going to get to the official Facebook ads manager.

Now you’re ready to run Facebook ads. So what we want to do with this example, guys, is obviously you need to know who to target with your Facebook ads. In this example, we are a law of attraction coach for women who want to attract their dream partner. All right. And so what we can do, guys, is you can go on over to Google and you can type in Facebook audience insights. All right. And this is going to pop up audience insights via Facebook.

What Facebook Audience Insights is. It’s a free online tool by Facebook that is going to help you figure out your target audiences, who you should run your Facebook ads to. It’s going to click on this Facebook Arcus Audience Insights page. That’s a mouthful. All right. Go to audience insights. That’s what we want to do. And again, this tool is going to show us all those interesting demographics and information and data on potential audiences that we can reach with our Facebook ads.

So we do want to reach everybody on Facebook. And I’m primarily looking in the United States. But you can change your country or region here under interest because I’m a law of attraction. Coach for women who want to attract the dream spouse, I’m just going to type in for starters. Law of attraction and see if that is an interest that it is so the law of attraction. Now, what happens is Facebook is going to tell us all of this interesting demographics about people who like the law of attraction that are on there on their network.

We can see. Seventy nine percent of the people that like Law of Attraction are women. So I chose my niche wisely, niche, niche, whatever you say. I chose my niche wisely. But by going after women to attract their dream partner, because mostly women like the love attraction. That’s what Facebook is showing us. Seventy nine percent of people like it are women. We can even see the age ranges here. All right.

So twenty five to thirty four, thirty five point forty four is very popular. Forty five and fifty four is also popular. So I can kind of see and in these age ranges here, I think a woman that single that makes a law of attraction probably between the ages of twenty five and fifty four. All right. So now I know my age range. The next cool thing that we can do is click on page links. And what this is going to show us is people that like the law of attraction here are the other interests that they have.

All right. People that like the law of attraction, also like traditional medicinals, they like enlightened consciousness. That makes sense. They like energy therapy. That makes sense. They’re closely related interests, wild woman sisterhood. They like manifest in law of attraction, the secret daily. They like the positive attitude quotes. Here are some authors they like, of course. Dr Wayne Dyer begins with the Smart Schoolhouse, Deepak Chopra. But what I could actually do is if Deepak Chopra is an option, I can go I can start writing all this stuff down.

So you guys should have like a notepad and start writing down, OK, people like enlightened consciousness, energy therapy, they like daily vibes, higher perspective, positive attitude quotes Dr Wayne Dyer, Deepak Chopra. Write down all of those related interests. Right. Click on See All and you’ll get a bunch more. But write all those down. Those are all potential targeting interests for you all. And so you can play around with this to really understand you.

People like people that like Law of Attraction are also like Deepak Chopra. We can try targeting these different authors and stuff like that and target the people who are following this because they’re going to be into the law of attraction. All right. So now we kind of have some ideas of interest to target. And I’ve written down maybe like 20 of them here in my notebook Pacific. And so we’re going to hop back in the Facebook ads and we’re going to first thing we have to do is install the Facebook pixel on our funnel.

All right. The Facebook pixel is a tracking pixel. It tells us you have to have it set up so that we know what Facebook ads are working and we get proper metrics. OK, so at the top, under this dropdown, you’re going to click on Events Events Manager and I will show you how tricky this is, is. I like the most technical part, but it’s really even not that technical. But I will show you guys how this how this plays out.

All right. So finally loaded. So I want to click on here is whatever the your Facebook account name is. If you named it like Law of Attraction coach, it’s going to say that you’re just going to click on that for me. I’m going to click on mine, which is it’s called Dino Gomez Pixel. And what you want to do when you’re in here, guys, is over on the right hand side under setup. Click on install pixel setup install pixel.

You’re going to click the middle option manually, add pixel code to website. And then you can just copy this, you’re going to click to copy this, this code, all right, and then all you’re going to do is going to head back into click funnels. And you going to click on settings and click funnels? This is inside your actual funnel that you built out. And I’m going to just paste this code. All rights are under settings right here, it says head tracking code.

We’re just going to paste the code in there. All right, then. This is really important. You’re going to scroll to the bottom and click on save and update settings. OK, perfect says Funnel was successfully updated. Now we have the Facebook pixel installed on our funnels to get proper tracking. Now we can actually run Facebook ads. All right. And so everything is set up. We’re going to back on our Facebook ads manager, which we’re going to continue, and then we can actually go exit out of this.

Now we can click on create add the green button up here because we’re ready to officially launch Facebook ads. All right. So the first step in launching our Facebook ads is we have to choose what our marketing objective is. I’m not going to cover what all these different objectives are and this particular training. But what I recommend you do is click on conversions. All right. Down here, you want to name your campaign name, so we’ll just put Law of Attraction Funnel.

All right. And we’re going to push continue. Now we’re at what’s called the ad that this is where we choose our target and this is why Facebook guys are so awesome and so much fun, is we literally get to choose who is going to see our Facebook at all. Right. And so at the top, let’s just say in this particular ad, this particular ad said we’re going to target people who like Deepak Deepak Chopra. So I’m going to put that at the top so that I know who we’re targeting in this particular example.

Now, you will have to choose what type of conversion you are going for. And this example, I might be going for leads. All right. This will be another training video on how to set up custom conversions and so forth. But basically, I’ll link you guys up in the description to a video on how to set up custom conversions, but you’ll be able to choose what you’re optimizing for. Basically, what Facebook is trying to do for you, we’ve told Facebook, you know, we want to optimize for leads, which means when people hit the thank you page that they’ve become a lead, they must have given us their email already.

All right. And so that’s what we’re choosing here. We’re going to leave this blank and down here. We’re going to choose our targeting. So, again, we probably know that our coaching clients are between the ages of maybe like twenty five and fifty four. We’re only targeting women that we want them to speak English. And then as far as detail targeting, here’s where we can choose, see Deepak Chopra. Is that an option might not be an option?

OK, let’s try a law of attraction. And that’s the thing, guys, is that every Facebook is kind of fidgety with the types of interests that are available to you to actually target. So you might have to play around with this. So here’s the law of attraction. We can see there six million people. So I click on that law of attraction. It’s going to tell us right up here. Here’s our audience size. So based on the fact that we’re targeting people in the United States between the ages of twenty five, fifty four that are women and speak English and that like the law of attraction, our audience sizes five million four hundred thousand.

All right. So that’s a big audience. All right. So we wouldn’t necessarily need to add in other interests here. All right. When I watch this again, we want to do a Facebook, as you always test different audiences to see which ones to invest the next time around. If I don’t do Law of Attraction, I might do. Let’s see. Wayne Dyer, let’s see if he’s interested, yeah. Wayne Dyer, so what I would do this whole process again, launch another campaign and this time I would target Wayne Dyer to see if Wayne Dyer does better or if a law of attraction does better.

Which interests are is my audience resonate with most? Wayne Dyer This has six hundred twenty thousand, a much smaller archer. We can see which one does better, the broad audience, the law of attraction, or the more specific audience of Wayne Dyer. But you don’t want to set up multiple campaigns and ad sets so that you can test the different interests against each other. All right. As we scroll down, we’re going to leave automatic placements. We can change your budget.

You can start with five dollars a day if you want. And we would push continue. All right. So let’s go ahead and design this first ad here at the top. We might just label this ad story number one. All right. We’re going to make sure our Facebook page is connected. We want to make sure our Instagram page is connected. So that will be an option as well, because we’re running ads to both Facebook and Instagram, which is awesome.

And so what we’re to do is to scroll down and we can choose whether we want to run a single image or a video ad. So that’s probably what you’re gonna want to do. So you going to leave that there? And as you scroll down, we’re actually going to set up our Facebook app. All right. And so what we want to do is we want to grab the actual URL to our landing page. This is where we’re sending traffic.

All right. So we’re to copy that. This is where we’re sending our traffic on a page set in as the website you URL where we want to send traffic to. All right. We’re going to pass that in here. And on the right, we’re getting a preview of the actual Facebook ad that we’re creating. All right. So the next thing that we’re going to want to do, guys, is we want to write our headline now. The headline.

We want to have matched the headline of our landing page. Right. This always increases conversions when you have it’s called congruence. Right. If somebody if in your Facebook ad you’re promising the number one strategy for women to attract the perfect partner, when people click on that ad, that means that’s what they’re interested in. So they also want to get to the landing page and see that the promise is still the same. All right. So we’re going to use this on a copy of this, which is our headline.

And we want to make this the actual headline of our ad space that in our end. So that’s the bold text in your actual ad. Now, if you want down here, you’re called action. You can have a button like learn more. All right. So we can have a learn more button. I’m sure you guys have seen those on on Facebook ads. All right. You have to learn more about here, but it’s cutting off our actual headline.

So in this case, I’m going to go with no button. All right. So that there’s no button there and we can read the entire headline. All right. Now, what we need to do is we actually need to choose media. Now, I highly recommend you use video. Video is performance best. It’s also an easy way to create kind of a bond in a relationship with your actual audience. So if you have a video of yourself, use that in your Facebook ad.

What recommend doing with your Facebook ad is telling a story right in this example. If I’m a law of attraction coach for women who want to find their dream partner, I would tell the story about how I struggled with dating and I never thought I was going to find the right person. And it was a disaster. And all these types of things, all these things, I tried networking events and online dating how this stuff worked. And then all of a sudden I figured out how to use the law of attraction to attract my dream partner.

And within a matter of weeks, we’ve had our first date. You might tell your story like that and then say, if you want to learn more about how if you can also attract your dream partner using the law of attraction, like I want to reveal a really cool strategy for you. You might have some type of story like that. If you’re lazy, you can just use an image. So I’m just for the sake of this, guys, I’m just going to upload let me see what images I have in here.

Quick image. I’ll just grab anyone. Let me grab an image here. Just image of me and my wife. All right, so you grab an image there, guys, I have an image of me and my wife right now. It makes sense if you’re an online dating coach using the law of attraction, you have private photos of you and your significant other. Otherwise you’d have a video. Maybe you and your significant other, otherwise just you are.

And then in your text, you’re right. This is where you write your ad copy. All right. So you probably would tell about some stories and then talk a little bit about your strategy of how you met your significant other or using a lot of attraction or vision boards or whatever it is and so forth. And then you say, if you want to learn our strategy, click to learn more. All right. So you’d have your actual ad here.

All right. And you’d write your ad copy up there. And you have your headline after the headline. You’re landing page and you’re basically ready to go. Your Facebook ad is ready. All right. And so what we would do is read scroll to the bottom, make sure our pixel is turned on. All right. So lighting up green. All right. And then we push, confirm, and at this point, your Facebook ad is going to go into review.

And so Facebook’s going to make sure that your ad is following compliance, that you’re not making any bold guarantees or claims of making money or anything like that. And also, what Facebook’s going to do is it’s going to look at your landing page. All right. So make sure at the bottom of your landing page you have a privacy policy that’s really important, that you have a privacy policy and that’s just for legality sake, but also for Facebook compliance.

You have to have a privacy policy to get that privacy policy in there. Facebook is going to check all that out. And then within a matter of hours, sometimes it takes 24 hours. Your Facebook ad will go live and all of a sudden it’s going live. Now, once your first Facebook guy goes live, what you want to do is you want to launch like five or six other Facebook ads. OK, this is called AB testing. Right.

And what you want to do in those ads is you’ll keep your headline the same, but you’re going to test different ad images or different photos of you and your significant other different videos to see which ones perform the best. And that’s why Facebook ads are so awesome and so much fun is because it’s not a guessing game. You just test and you look at the data and you go look at this. This ad with this image is producing the most leads at the cheapest cost.

It is the winner. And you go, these ads suck. I must have been horrible on camera that day or people don’t like that photo as much. And so it’s not doing as well. But that’s why Facebook guys are amazing guys. It’s not a guessing game and you will reach hundreds of hundreds of thousands of people, but you will reach thousands of people with your Facebook ads, you know, per day. It’s really, really amazing strategy.

And that’s why coaches have to use Facebook ads to scale. It’s just the coolest thing ever. All right. And so, guys, that is the simple funnel to step funnel to build your email list and nurture your audience. And then also right to get phone call appointments and bookings is really that simple. And so, guys, if this training was helpful for you, I’ll go ahead, smash the subscribe button. We have a lot of cool trainings.

Also, I want to go ahead and offer to you guys that you can go ahead and take a call with our team. If you’re interested in learning about one of our signature programs that will help online coaches scale a six in the seven figures using Facebook as building a team and building a killer online coaching program from scratch. So if you’re interested in that, guys, I’ll leave a link between this video and you can learn more about our program and our team and have a call with us.

Otherwise, guys, I hope this was helpful for you and go out there, take massive action. And again, we’ll have a bunch of resources in those for you in the description until next time, guys. Dino Gomez here, and we will see you guys.

Hope you guys have an awesome day.

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Written by chelseam2 · Categorized: Facebook ads, Online Coaching

Oct 20 2020

What Type Of Coach Are You? [Raider Vs. Aristocrat]


What Type Of Coach Are You?
[Raider Vs. Aristocrat]

Written By Dino Gomez

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Transcription

Hey, guys, Dino Gomez here and in this video today, we’re going to be talking about the two different types of online coaches.

All right, guys, so I got this analogy actually from Alex Becker, who did an amazing job of breaking this down. He did this in a different metaphor. But I want to tie this into the coaching space. So if you’re not learning, coach, listen up, because you probably fall into one of one of these two categories.

You’re either a raider. All right. I’ll put that up here, Raider or you’re an aristocrat. You’re either a raider or aristocrat. So what’s the difference between a raider and an aristocrat? Well, the Raider, they normally have very quick success. They move really fast. This is like your social media influencer, right? They love talking that they’re doing Facebook lives left and right. They’re all over the place. They’re kind of a micro influencer. They’re throwing stuff at the wall.

They take imperfect action. Right. They’re just the doers. Right. So they’re leading the charge. Right. And so raiders are doing absolutely everything. They lead the charge. They normally have very quick, very quick success. But then they get stuck. They literally get stuck sometimes around this number, sometimes a little bit higher. But they’re so focused on being out there on social media and doing a bunch of things, making too much noise. They find that success, but then they get stuck because they’re not an aristocrat.

Now, one of those aristocrat do an aristocrat is up here and they think an aristocrat is all about numbers. All right. They’re about numbers, systems, delegation, task, teamwork, infrastructure. All right. They put together the process like that, the entire systematic framework to grow a business to bigger numbers. All right. Things like seven figures. All right. That’s what they’re aristocrats thinking about is how can an organized team put together SOP’s systems, delegation operations, all of this stuff so that we get to this bigger number?

Also, the aristocrats thinking like, how can I work in my zone of genius and delegate out to team members, all these other things that need to happen so that I can focus on long term vision and what’s going to actually help us get to these bigger numbers, help us impact and serve more clients. All right. So that’s what the aristocrat does. They’re all about like numbers. They’re all about numbers, system, delegation, task organization, long term vision.

And the raider is just about going crazy really, really fast. And to make things happen, they get short term success, they get stuck. What happens is the radar needs to become the aristocrat if they want to go from these types of numbers. Right, to like these seven figure numbers. All right. And so the question and comment below, guys, let me know, are you a raider or are you an aristocrat right now? Which type of personality are you are.

And so if you are a raider, right, then again, you are probably having some success as play. I find it really easy to land your first initial few clients. But then the problem is that you run out of time or you get burned out or you get stuck or you start jumping from industry to industry or you don’t hire a team and you’re afraid to hire a team. You’re afraid you’re unorganized. You’re probably not an aristocrat thinking long term vision.

You’re bad with systems and operations. You probably have a million tabs open on your computer and you probably have like just a million different things on the door around your desk and everything like that. That’s just the personality of a raider. And that’s great for starting the business. But if you’re an online coach and you want to get to the bigger numbers, guys, you’ve got to start transforming into this right here, the aristocrat who’s really thinking and is operational at the top of the business.

And so, guys, I hope this is helpful, right, to put in perspective and have yourself reflect kind of where you’re at in your coaching business. Right. What what your strengths and weaknesses are really important. Right. As an online entrepreneur, as a coach, to know what our strengths and weaknesses are. Right. So we can we can get better at our weaknesses. Right. And do what we can to spend more time on our strengths, because that’s the only what’s producing for us.

And so, guys, if this was this is helpful. Right. And if you figure it out right now, you’re like, oh, my gosh, that really makes sense. I’m totally a raider. I’m not good with numbers, delegation, team systems and organizations and guys. That’s all that’s missing we need. Let’s help you become the actual aristocrat so that you can get to these bigger numbers, multiple six figures, seven figures and beyond. Right.

Got to be the aristocrat. And so if this training was helpful, guys, and you’re like, dang it, I’m totally a writer, then what you have to do, guys, is beneath this video, there’ll be a link. Click that link. It’ll be in the description of the video or in the first comments. And if you’re a writer, definitely click that link because I’m going to take you to another free training. We’re going to show you the five profit levers to grow your online business, to basically transition from the Raiders mentality into the aristocrat mentality so that you can start thinking big picture, start building teams, operations, systems.

We’re going to show you some really cool ways to do that. Really cool ways, data driven ways, case studies, all these different ways to take you from raider to progress over to Aristocrat. All right. And so I hope this was helpful for self reflection wise to realize where you’re at in your coaching business. And so what you want to do is, is go ahead, click that link. If you want to check out how to transition from a raider to aristocrat’s can grow your business seven figures. That’s in the description. That’s it for this video. Guys, I hope that was helpful. Dino Gomez here. We will see you in the next one.

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Written by chelseam2 · Categorized: Online Coaching

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