Facebook ads

May 06 2021

How To Spy on Facebook ads – 4 Free Facebook Advertising Tools

How To Spy on Facebook ads - 4 Free Facebook Advertising Tools

Written By Dino Gomez

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Hey, guys, Dino Gomez here, founder of Seven Figure Visionary, and in today’s video, we are going to walk you through four different ways to spy on your competitors Facebook ads, including their targeting and their funnels, using a couple of different awesome softwares. Let’s dove into it right now. All right, guys.

So we’re over here at my computer. The first way to actually spy on your competitors Facebook ads. You guys are probably more familiar with this one than will work into some new cooler strategies that utilize actual softwares. But whenever you see a Facebook ad on your actual feed, you can always click on the three dots that are next to the ad and you can click on Why am I seeing this ad? All right, so why am I seeing this actual Facebook ad?

What is going to pop up here, guys, is all the information on who this particular business is targeting. We can see folks ages 23 to 57, the location of where they’re targeting. And if they’re including any interest as well, Facebook will include that. So if they’re to an interest based targeting, that will be included here. So you can actually see who this advertiser is targeting. Of course, because we’re seeing this ad directly in our news feed, we can actually click on the ad, take a look at this individuals or this companies funnel. So if this is a competitor ad, you can click and see what their actual funnel and their offer is. All right. If you’re not getting served ads by your actual competition and you want to do all you really need to do is visit their websites and visit their actual Facebook fan page. And most likely they will end up retargeting you with their advertisements for which you can then start to spy on what their targeting is or otherwise spy on what their actual ad is as well as their funnel.

Right. So that’s the first way, guys. You guys are probably familiar with that.

The second way, guys, is using Facebook’s actual ad library.

So this is just Facebook.com/ads/library. This isn’t the most this isn’t the best way to search for Facebook ads. For example, I can type in Gym here and Facebook.

Technically, you would think they would show you all the different Facebook ads that are running that have the keyword Gym or that are actually related to gyms. But as we can see, the results are kind of hit or miss. Newsbreak isn’t an actual gym Persay body. Juice is kind of related. And as we scroll down, you actually will see some advertisements from gyms and so forth and you could actually see their ads. But obviously this has nothing to do with the gym.

And so it’s really not that it’s really not that great of a tool, which is kind of surprising since it’s Facebook’s own collection and library. All right. So now we want to move on to third party tools. All right. That in softwares that actually work to spy on competitor Facebook ads. So, all right. So we’re going to hop on over to this one. The first one, it’s called Big Spy. That’s big spy.Com. This is a free tool to use with limited functionality.

If you really want to get into it, you need to upgrade, but you can mostly get the job done using this tool for free. So, for example, I typed in chiropractor here.

We can filter ads by the platform Facebook, Instagram, YouTube, AdMob, Twitter, Pinterest and so forth. There are some kind of drop downs if you decide to actually upgrade and so forth, if you want to filter by language and device type and also the date range here.

But as you as you can see, we typed in chiropractor. And as I scroll down, we’re actually getting related ads from chiropractors. All right.

So we see chiropractor, ad chiropractor, ad wellness center, another wellness center. You can see there’s a chiropractor there. So these ads are actually more relevant and more accurate than Facebook’s own library, which is kind of cool right now. As you can see down here, you need to sign up to the software if you want to, like access more actual advertisements there.

So that is an option for you guys. If you guys want to check this out, there are links in the description. For the most part, you can get an idea and get some cool ideas what to do for your advertisements just by using a couple of their first initial search results. So that is called bigspy.Com. Very simple to use. The other one that I’m a huge fan of is called adspy.com. This one actually has way more functionality than big spy.

All right. So let’s take a look at this, guys. We can filter by ads that are running by gender when the date they were actually created. The technology is the countries where they’re running, when it was seen, the ages that they’re targeting. So, again, we can get very, very specific with the types of ads we want to filter. Now, one of my favorite functionalities is this. We can even function function by the actual advertiser.

So the advertiser user name.

So, for example, I typed in Russell Brunson, the founder, or one of the co-founders that click funnels.

And what’s so cool about ads spy is that it actually is showing us results from past ads. So they actually their software saves the advertisements even if they’re no longer active.

Right now, this is different from Facebook.

If you go into Facebook’s library or if you go in to Facebook’s news feed is only showing you active current ads.

What if I want to see what Russell Brunson was running in twenty nineteen? Right. This ad is from twenty nineteen. We can see how long it ran going can actually take a look at the ad.

This ad here is also from 2019.

So I’m scrolling through ads that were created years ago and I’m able to take a look at what copy they use, what videos they use, what graphics they use, all those different types of things, how many likes are on the actual ad and so forth where this ad was running in Italy? I can see here it’s in Italy.

So ad spy gives us a ton more functionality because we can actually go back in time to spy on competitor Facebook ads. See if their funnel is still active and just take a look at their ad copy and all of their ads. Again, I can come up here and I was just filtering by the name Russell Brunson.

So if you have a particular competitor you want to look at maybe a campaign they run in the past, you can type in their name here and take a look at that. All right. So I’m just going to go ahead and delete this and reset this. But again, you can you can actually target by the site type as well, which is really cool. All right. So you know where they’re actually running these placements, the media type here, if you want to look at just videos or photo ads, gender, when it’s created between technologies, which is kind of cool if they’re if they’re actively using any of these types of softwares.

So that’s really cool. We can see some email marketing software is in there that perhaps they’re using on their landing pages. But we can really get very granular and specific if they’re doing e-commerce and they’re on a specific platform, we can look at that. This is just a really powerful way for us to look at that. Even click funnels. We can look at ads and filter by ads where people are using an actual click funnel funnel. This is amazing.

If you’re in the coaching space, say, or any type of lead-gen space, for that matter. But there’s just a lot of different functionalities that we can filter by even the button type to see what you know, what the ad copy is for certain buttons that people are using their advertisements. Really, really powerful stuff, guys, and definitely put this to use. All right. So there you guys have it. Four different ways to spy on your competitor Facebook ads, including a couple of cool different softwares and tools that allow you to get very specific and granular with the actual Facebook ads that you’re looking at for your competition, including their funnels.

They’re targeting their ad copy, all of that cool stuff. It’s all right here.

So there you guys have it. If this was helpful for you guys, be sure to hit the subscribe button for very direct and jampacked tutorials where we get right into it with zero fluff. And also, by the way, just so you know, every time somebody hits the subscribe button, a dolphin jumps out of the water in celebration.

So it’s really important that you hit the subscribe button for that reason if you so choose. But that’s it for this video training. Guys, we will see you all in the next one.

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Oct 20 2020

Facebook Lookalike Audiences: Top 3 PRO Tips in 2020

Facebook Lookalike Audiences Top 3 PRO Tips in 2020

Written By Dino Gomez

[Free Training]

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Hey, guys, Dino Gomez here and in this video today, we’re going to be covering Facebook lookalike audiences. We’re going to show you guys a bunch of cool tricks and how to set this up properly and how to use a powerful lookalike audiences to get yourself cheaper leads or otherwise more sales with your e commerce store. Let’s get into it right now. All right, guys, on today’s video, we’re going to be talking about all about Facebook lookalike, audiences are going to walk you through the three most powerful types of lookalike audiences.

And so let’s dive into my computer and get into this training right now. All right. And so we’re over here inside of ads manager guys. And you can see since we’ve been advertising since 2009. So we’ve been the Facebook game quite a long time. We’ve reached over three million people with our ads and spent nearly three hundred thousand dollars in just this particular ad account that we own right now. Before we get into the actual look like audiences, I want to show you guys the three most powerful types of lookalike audiences, and we’ll go through them in order of the ones that are most powerful down down the list to the ones that are still powerful but not as powerful.

All right. So at number one on the list, the most powerful lookalike audience that you can create is a lookalike audience built from your buyers. All right. So these are people that have purchased things from you. All right. And so, naturally, if you’re creating a lookalike audience, what would happen is if you give Facebook a group of buyers and you tell Facebook, all of these people purchase from me what Facebook is going to do with a lookalike audience they’re going to go and find millions of other people that are just like those buyers so that you find a group of people that are more likely to also buy from you. So that’s what a lookalike audience is. It’s when you give Facebook a group of people and then you tell Facebook, hey, go find me more people just like this. That’s why it’s called look alike. All right.

And so if you the most powerful lookalike audience is when you give Facebook a group of buyers and you say, hey, these are the types of people that buy Facebook, looks at their profiles and looks at their shopping behavior online and goes, oh, my gosh, I know what those people have in common.

I’ll go find you an entire new group of people, millions of other people that are just like them, that are likely to also buy from you. And so what you want to do, the first lookalike audience you should always aim to create is a lookalike audience from buyers. We’re going to walk you through how to do that. All right. Second on the list is building a lookalike audience is from people that have become leaders. All right?

They’ve either become leaders or otherwise. If you have an e-commerce store, they made it to your add to cart page. They made it to the checkout cart page, but maybe they haven’t purchased yet. And so the reason that’s the second most powerful type of lookalike audience for Facebook ads is that these people are very close to actually buying from you. All right. So normally what happens, right, is somebody becomes a lead first and then later on, hopefully they become a buyer.

If you don’t have buyers quite yet because you’re setting up a new funnel or a new campaign, but you do have leads, that’s a great group of people to create a lookalike audience from. So in that case, you’re going to Facebook and you’re saying, hey, here’s a bunch of people that became leads that are semi interested in what we have to offer. And so then Facebook’s going to go find millions of other people likely to become a lead as well.

All right? Same goes for e-commerce. In that case, if you create a lookalike audience of people that added a product to your shopping cart but haven’t purchased yet. All right, then Facebook is going to go find more people that are likely to be interested in those same products and are likely to at least add a product to that, to the checkout cart and perhaps later we’ll go ahead and purchase. All right. Now, the third most powerful lookalike audience for Facebook ads is from website traffic.

OK, and so if you don’t have leads yet, if you don’t have buyers yet, then anybody who’s been to your website obviously has an interest in your product or service. So you can actually create a lookalikeaudience of people who have visited your website. And so we’re going to walk you through right now inside ads manager, how to actually set up these lookalike audiences. So as you can see, I’ve logged into my account. The first thing we want to do is in the top left.

We’re going to go over here to the square box here and this becomes a drop down menu. All right. We’re going to click on audiences. All right, and so we will give this just a second to load, really, when you create lookalike audience, guys, there are two steps. All right. And so we’re going to walk you through those two steps right now. Step one is to create what’s called a custom audience. All right.

This is just a group of people that you’re going to name. All right? After you have a custom audience, you can then create a look alike audience from that initial audience. All right. So right here under Create Audience, I’m going to click on a custom audience. This is step one. All right. So I’m going to create a custom audience of people. This is just a group of people. All right. Now, we have a lot of options for which we can create a custom audience from.

We can create a custom audience from website traffic. All right. That’s one of the options that we have. So people that have been to our website, we can create an audience of everybody who’s been to our website. All right. And then later, we can tell Facebook, create a lookalike audience from everybody who visited our website, because, for example, if you own a gym and you have a bunch of people that have been to your website, that Facebook’s going to find more people that are likely to visit your gym website and are most likely probably interested in fitness, then the next option that we have here, guys, is customer list.

And so we’re going to focus on this one first because it is the most powerful. All right. So I’m going to click on customer list. And what we can actually do here is we can export a list that we have of buyers or of our customers. These are people that have purchased things from us before, whether you have an e-commerce store. Right. Or whether you you actually sell some type of digital product or something online, you can go ahead and export that list that you have of customers.

That can be an email list or it can be a list with phone numbers. And what we can do is we can actually upload that list to Facebook. And Facebook is going to find those individuals on the platform and it’s going to create an audience of those people. All right. And so what you can do here, guys, is you can download what a list template looks like. All right. Because Facebook does ask you to upload a customer list and a csv or text file.

All right. So that’s step one. So I’ll show you guys an example of one of those customer what that example customer list looks like. All right. And so maybe, again, if you’re some type of brick and mortar store or if you’re an e-commerce store, you can export the names of all the emails and the first names of all the people that have bought from you. And if you have your telephone number, that’s great as well. But this is what the formatting actually looks like.

You just want to make sure it’s in a CSV format or text format. All right. And then the next thing that we can do is we can after we see this here, we can go ahead and click next. All right. And Facebook’s going to ask you, do you want to include a column for customer value? And so we will I’ll show you guys what customer value means. So basically, if, you know, if you have data on that you can export from your CRM or your merchant processor or anything else that tells you how much your customers have spent with you.

That is crazy. Crazy, crazy, powerful. All right. So let me give you an example of what that list would look like. Here’s an example of our customer list. Again, we have their name and we have I’m sorry, we have their emails and we have their phone number. All right. But maybe we actually we were able to export how much money those individuals spend with us. All right. So, again, if you own, like, a flower shop or something like that in this column here called Lifetime Value, we can list that this first individual spent 20 dollars with us, OK?

Now, again, every single store and shop in brick and mortar and so forth and e-commerce store is going to have different types of shoppers, those shoppers that just buy from you once they’re going to buy the one off item and that’s it. They never come back, then you’re going to have your super loyal fans, your super customers who buy from you over and over and over and over again. They might spend thousands and thousands of dollars with you if that’s the case.

Right. It’s really strategic to create a lookalike audience from people that spend the most money with you. All right. So rather than create a look a lookalike audience of people that only buy from you once, let’s create a lookalike audience of people that spend thousands and thousands of dollars with us. So in this case, what we have here is how much money each of these customers spent with us. Some of them, they spent twenty dollars, maybe they only bought one product then maybe another customer they spent ten dollars there’s a couple of customers in here that spent three thousand dollars or have spent forty five hundred dollars with us over the course of their customer lifetime or even seven thousand dollars. All right. So in this column, if you have this data, it is extremely, extremely a super hack to have this column of data if it is available to you. What that means is when you create a lookalike audience, Facebook is not only is not just going to find other people likely to buy, they’re going to find they’re going to go after and find people likely to spend the most amount of money with you.

They’re going to find those crazy super shoppers that buy repeatedly online. All right. So if that’s an option for you, you can have that here. If it’s not an option for you, you can just delete this column. OK, but what is the most important that you have on your customer list is either emails or cell phone numbers. If you have both, that’s even better. That means your lookalikeaudience is going to be that much more accurate.

All right. And so now that we actually have formatted and set up our actual customer list here, I’m going to say in this example, do you want to include customer value? I’m going to say no, just for the sake of this example and we’ll push next. All right. The next thing we’re going to do here, guys, is actually upload our file. All right. And so I am going to go ahead and grab this file for us here.

And click on upload. All right, so I found the file on my actual computer. All right, CSV file, it’s from people that have bought into our mastermind program for Facebook ads. So what I’m basically doing here is I’m telling Facebook, hey, here’s thousands of people that have bought into our Facebook ads program. Go find us more people that are likely to buy our Facebook ads program. All right. And so what I’m going to name this down here as just an example is Facebook ads.

Buyers are actually what our name is, our program name, Funnel Consultant Society Buyers List. II’ll just leave it like that. So I know that this audience is all the people that have purchased are actual mastermind program. All right. The next thing I’m going to do is click next and Facebook is going to tell us what they have found data wise from this list. So they say, hey, we recognize that there is a column based on emails.

That’s perfect. All right. And so there’s action needed here. So maybe we need to reformat things. What Facebook is saying is, hey, I don’t recognize what this column is about. I can tell by these names here. All right. These are all first names. All right. So I’m going to put first name there. So Facebook knows those are first names are in this column. I can tell that those are last names. So I’m going to click on last name just on helping Facebook format this here and more phone numbers. I’m going to click on phone number. All right. So now we’ve given Facebook emails, first name, last name and phone number of everybody that has purchased into our Facebook ads. All right. So now I’m going to click on upload and create. All right. Now, this is going to take just a couple of moments, depending on the size of your actual email list or depending on the size of your data list of buyers.

But Facebook already, it says, has uploaded this. And this is a sample list, guys, that I did create. Now, from here, guys, it’s very, very simple. They give you an option away from the get go to create a lookalike audience. All right. And so I’m just going to click on create a look alike audience. All right. And so what we’re doing is, again, we’re creating a list, a lookalike audience of people that have already purchased our program because we want to find more people that are likely to purchase our program right now.

And this selection here, you select the location for what you want, for which you want to create your lookalike audience. So in this example, I’m going to type in the United States. All right. That’s primarily where people buy our program. They tend to be from the United States. So in this example, I would say United States, you do have to choose by country. You can’t go by city. It is by country. All right?

The next thing I’m going to do here is you get to select your audience size. Now, what this means is zero to one percent. Those are people that are that Facebook deems to be the most closely matched to your buyer list. All right. So normally the zero to one percent lookalike audience is the strongest. These are this is two point four million people that Facebook thinks are identical to the people that have already purchased from us. OK, so I can click create audience.

Now, normally this right here is zero to one percent is going to be your strongest or your most accurate lookalike audience as you begin to scale. And we can see that there’s two point four million people in this audience as you begin to scale if you want to reach more than two point four million. And when your ads are running to your look like audience and you’re hitting all that, your target KPIs, the numbers you’re after, what you can do is extend this to one to two percent or you can set this up to two percent.

And what we do in this example is I would move this over. And this is this is a hack right here, guys. This is an extra level trick. What most people do is they create a lookalike audience if they want to go bigger from zero to two percent. And they’ll also have a lookalike audience from zero to one percent. What that basically means, though, is that you have audience overlap, OK? And so if we’re if we’re AB testing lookalike audience number one.

All right. That’s zero to one percent versus look like audience number two. That’s zero to two percent. We’re actually still targeting people that are in the one percent range. We don’t want to do that because then we’re contending with ourselves on Facebook. Our two audiences are battling against each other. So what you really want to do is, one, create this first lookalike audience of zero to one percent. So I would do that and push create audience.

That would be my first lookalike audience. Then I would move this cursor to two percent and move this zero to one percent. And now I have a completely unique two point four million other people to test. So maybe by coincidence, right. This second lookalike audience, the one two percent that are most closely matched to our buyers list performs better. All that performs really well. And we want to continue to scale and grow our ad campaign.

And what we would do at that point is I would move this cursor over to three percent and I’d say, OK, let’s at let’s target another two point four million people. Now, again, the further you go down this list towards the right, the less likely this audience is to be closely matched to your buyers list, OK, or to your original audience source. So normally, almost, almost always the zero the one percent does the best or the one to two percent.

As the best, all right, now, if you’re scaling massively and spending millions and millions of dollars on ads, then at some point you probably are going to get down to the six to seven percent range and so on. For the sake of this example, work will create an audience of zero to one percent, which is two point four million people. It tells us our estimate right here, estimated reach and we just click create audience. All right.

Now, what’s going to happen at this point is really important. Facebook is going to go ahead. It says right here. Here’s our look alike audience of people who have purchased our program. All right. It says populating. All right. So what you want to do is you want to wait until that lookalike audience is done populating before you create an ad and target that audience. Because right now, Facebook says this audience has under a thousand people.

While Facebook is really busy right now, you know, it has a crazy algorithm. Right. And has tons of data points on everybody. And so what it’s doing is searching its entire network. And it’s like, OK, we’re looking for more people that are likely to buy those Facebook ads course based on their interactions and how they browse the Internet and so forth and things that they purchased before. So we want to let this populate and the audience size is completely full.

All right. And once it once it’s done populating, it’ll say that it’s ready for action. And so that’s what you want to wait for, guys, is that it actually says ready? All right. And so, for example, down here, this lookalike audience is two point one million. All right. And so it’s ready to go. If you get a message like this that it’s populating that means Facebook is still looking for individuals to fill up that look like audience.

So make sure you wait until the populating is done. All right. Now, once you’re done with that step, guys, you can come back over to the drop down menu. You can go into ads manager. All right. We’ll walk you through that step right now. And once we get into as manager here, we can go on to create. So we’re going to actually go create our Facebook ad at this point and I’ll show you how to actually choose the lookalike audience to use in your campaign.

All right. So in this example, will go for conversions. All right. We’re going to do a conversion campaign. We have the option of doing a campaign budget optimization. We do have a training on that in this on this YouTube channel. If you don’t know a campaign budget optimization is feel free to check that out. All right. But we’ll push continue now. We’re get into the creation of now where an actual ad said where we select our targeting.

All right. And so what we’re going for is we’re going for people. We want to optimize for people that are going to be most likely to purchase our program. We want Facebook to go find people that are going to purchase our program and what we want to do as we scroll down, we’re going to target in the US rate up here under custom audiences. This is where we choose our look audience. All right. So in here we click on this and you can see right there you can click on lookalike audience.

And here it is, the lookalike audience that created people in the US that are in the top one percent of people that have already purchased our program. So we’ll click on buyers. All right. So now we’re targeting our look at audience. But you do want to exclude. So we’ll exclude anybody who has purchased. All right. So as far as I actually want to exclude people who have purchased.

So I might have an audience in here. Let’s see an audience of people that are already members. I want to exclude everybody who is already a member of my program that’s already purchased from me. And again, this will this will be different for you depending on the type of campaign that you’re running. So, for example, if you’re running an e-commerce store, you don’t necessarily want to exclude other people that a purchase because there’s a chance that they might want to repurchase.

So it depends what you’re selling. If people if you’re on a program or something and people only buy from you once exclude everybody has already purchased from you as far as you don’t want to target people that have already purchased from you, because that doesn’t make sense. You’ll be wasting money on somebody who’s already bought from you. All right. But in this example, we’ll leave that out. So now we’re targeting our lookalike audience. You can go ahead and get more specific if you want with with these targeting details.

But for the most part, you can leave everything the way it is because Facebook is already using its algorithm. It’s crazy, wild, powerful algorithm to find another group of people, a lookalike audience of people that are most similar to your buyers. All right. And so that is how you set up a lookalike audience guys. Those are the three ways to do it will walk you through again. If you just come back into audiences, we’ll walk you through another example of how to create a lookalike audience based on website traffic.

All right. And so, again, if we know if we look at the screen here, we know lookalike audience from buyers are the most powerful, but maybe we don’t have a list of people that are bought from us yet because we have a new product, a new store or a new funnel. All right. In that case, we can build a lookalike audience from people that have become leads or that have gone to our website.

All right. And so let’s take a look at what that looks like. So in here, again, the two step process, right, is to begin to click on create audience and then customer audience. All right. So first, we have to create a our primary audience from which Facebook. A look alike audience, so this time I’m going to select website for website traffic, all right. And Facebook wants me is going to ask me, do you want to create an audience of all of your website visitors?

All right. Now, that might be an option for you. Or if you want, you can use this drop down menu and you can say, hey, I want to create a lookalike audience of people who have visited specific pages. All right. And so in this example, I am going to grab a particular URL. And everybody who has been to this page I know is a lead. It has become a lead. I know that we already have their email.

And so in this example, I’m building to lookalike audience from leads, people that have already signed up to my email list. All right. And so what I will do is say, hey, Facebook, anybody who has visited this page in the last you can choose the time rates 30 days. I want to create an audience of this hour. And so that might be we have an email list of twenty five thousand people. All right. And so that might be in the last 90 days, we might have had five thousand people join our email list.

So what Facebook is going to do is they’re going to say, wow, these five thousand people are really interested in training. We’re going to go find millions of other people likely to be interested in Dino’s training. All right. And so if you want, you can do it. You can create, look, audiences based on people that have been to your website. The other cool thing that you can do. Guys, this is another bonus tip for you is you can do people who have visited specific Web pages or visitors by time spent.

All right. So, for example, we’ll say visitors by time spent to specific Web pages. All right. So let’s just say that you own like F45 Gym, like you own like a gym or something like that. All right. Maybe you own a gym, maybe on a real estate business or whatever it is. OK, so maybe your realtor in this example, guys, and here is your website right here. All right. Now what you can do is you can take the URL of your website and in inside of Facebook here, when you’re creating your audience, you can say, hey, I want to target people who have visited our home page of our website.

And here’s the thing, though. Something’s in a buying cycle. Some people are really, really excited to buy. They’re like ready to buy at any moment in time. And in other cases, people are just browsing. So they’re at the top of the funnel. They’re not that interested for a realtor. There’s some people that are ready to buy this instant. They’re ready to buy a new home right now. And in other cases, they’re they’re planning to buy a home.

Like years later, they still might visit your website. So what we can do is we can say, hey, anybody who’s been to the home page of our website, we only want to create an audience of the top twenty five percent of those people. All right. So in other words, the people that have spent the most time on our website, we want to target that top twenty five percent. We want to create an audience of them.

They’re the ones most likely to buy. And they’re spending the most time looking at houses and listings on our realty website because they’re getting really close to buying a website so we can create an audience them. So I’ll just say top twenty five percent viewers of our real estate home page. All right. And so these are the people that are really close to wanting to buy a home because they’re spending more time on our website. They’re looking at our website.

Now, you might get a message that this is too small depending on the industry that you’re in. But anyways, in this example, I’m going to walk you through this. So I’m going to push, create audience. Now, from here, I can create a lookalike audience. All right. So what that means is on our website, maybe we have ten thousand people that visit our website. Of those ten thousand twenty five hundred of them spend like 30 minutes on our website looking at all the different houses.

Facebook is going to find those twenty five hundred people that were on our website looking at houses for half an hour. And when we create a lookalike audience, it’s going to find other people that are likely to spend a lot of time viewing houses on our website. And so that is the power of look like audiences. There’s a million different ways to do it. So from here, I would push create lookalike audience and I would follow the same process as in step one.

All right. And so there you have it, guys. Those are three of the most powerful lookalike audiences that you can use for Facebook ads to recap what you really want to do. First and foremost, if possible, is create a lookalike audience from buyers, people that have already purchased from you. Second, you want to create a lookalike if that’s not available. Second, you want to create a lookalike audience from people that have become a lead or otherwise.

If you’re an e-commerce, they have added a product to cart. They’re getting really close to purchase. All right. And if you don’t have leads and if you don’t have buyers, the next best option is to create a lookalike audience from people who have visited your website. All right. So there you guys have it. Those are three of the most powerful lookalike audiences you can create for a Facebook ad campaigns that’s both for commerce and for brick and mortar.

Local businesses are for digital product sales. All right. If you have any questions about this particular training, guys, feel free to drop a question below in the comments.

I do my best to read every single question and respond to everybody. So feel free to drop a question. Also, if you think there’s another cool lookalike audience tip that we should be aware of. Please feel free to drop that clip below. Otherwise, guys, Dino Gomez here. I hope this training was helpful.

Be sure to hit the subscribe button. We will come out with two or three new videos every single week and we will see you guys in the next training.

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Get $1,500 Clients From Facebook In Hours – [Without Advertising]

Get $1,500 Clients From Facebook In Hours [Without Advertising]

Written By Dino Gomez

[Free Training]

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts.

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

Hey, guys, Dino Gomez here and in this video training today, we’re going to walk you through the two cents Facebook post that generates hundreds of client leads. Let’s get into it right now.

All right, guys, we’re over here at my computer, we’re going to hop right into this right now. Now, I’m on my actual Facebook page right now, guys, and one of the things that the first thing I want to show you in order for this technique to work is that you need to optimize your Facebook profile. OK, and so what you’ll see here is that I have a nice cover image with a message so that when somebody takes a look at my my Facebook page, whether they’re stalking me or a friend or whoever they are.

Right. They instantly seem a professional. They know what I have to offer. They know that I’m a coach that can help them grow their business to six and then seven figures. Right. I can actually click over to my website. They can join one of my three Facebook groups, but very easy to see that I’m a professional that’s able to help them if they are an entrepreneur of sorts. So that’s step one. Does you have to optimize your Facebook profile.

All right, step two, guys, is there something that is called buyer and seller groups on Facebook? And they exist in almost every single city and every single neighborhood. So I’ll give you an example, guys. I’m going to type in Carlsbad, all right. In the search bar here and Facebook. And the reason I’m typing in Carlsbad is because Carlsbad is a neighborhood in San Diego. All right. So I’m just typing in Carlsbad here.

Facebook’s going to load this up. And the next thing I do is going to go over to this group’s tab and I’m going to click on groups. All right. Now, what pull pulling up right here is every single group that exists in Carlsbad. All right. And so we can see how much how active these groups are by how many posts there are per day. But in almost every single city and every single neighborhood. Right. There’s going to be these groups that are like mini Craigslist, all right there, like via their buy and sell.

Trade groups where people are posting things for sale is where small businesses are offering deals and discounts as well. Entrepreneurs are hanging out. There’s all these types of cool Facebook groups that are particular to local communities. All right. So you can join these Facebook groups, for example, the Carlsbad Exchange Facebook group. I’m going to click into this group. And what’s so amazing about these groups guys is that normally there’s like forty to one hundred thousand local residents and business owners inside these groups.

It’s absolutely insane. So for this group has forty six thousand members. All right. Which is just insane. Now, I want to show you something that I did inside this group. Right. I’m going to go ahead and type in my name so that I can find the post that I actually did. All right. And here’s a post I dropped off in this group recently. Again, guys, it’s only two sentences long and it generated hundreds and hundreds of leads for me.

So let’s take a look at how this works. I said, who else is a small business owner? And thought I would bring us all together. That’s all I said. Who else is a small business owner that lives in this neighborhood, that lives in the city? I want to go ahead and bring us all together. All right.

And so what happens is everybody starts going, I own a business, I own a gym. I’m an accountant. I’m an attorney. I’m a photographer. I’m I’m a florist. I’m a pet store owner. I do this. I do that. These comments go on and on and on. There’s one hundred and ninety three comments. There’s one hundred and ninety three business owners, their potential clients. Right. That I can then start a conversation with.

Right. But one of the things that happens right by posting this is everybody goes, who is this Dino Gomez guy that started this really cool thread? All right. And so what happens is they click on my name and they come over to my profile and they go, oh, my gosh, he’s a business coach. Right? And he can actually help me get to six and then seven figures. Right. And they start looking at my posts.

They click to my website, they learn about me and they go, oh, my gosh, I’ve been looking for this guy. He maybe lives locally and all these types of things happen. And then all of a sudden you start getting all these messages coming through to your inbox. Right. It’s absolutely insane. That’s the only thing you have to post. Right. And what I can do right. Let’s just say I’m a coach and I work with photographers.

I help photographers maybe grow their business strategically. Let’s just say that that’s what I would do. There was like seven or eight different photographers who commented on this thread that their wedding photographer or, you know, they do portraits or whatever it is. Right. I can go ahead and send them a friend request. All right. What is going to happen when I send a friend request to a photographer? Right. Well, they’re going to be like, well, who’s this guy?

And you’re going to click on over to my Facebook profile. And if I was a coach helping photographers grow their business, my cover image banner would say I help photographers grow to six figures, get a free consultation. Right. And these photographers are big. Oh, my gosh. I want to go to six figures. Let me get in touch with this guy and learn more about how he’s able to do that and see if he can help me and so forth.

I mean, there’s a million opportunities that open up guys just by asking an audience to self identify or other examples. Right. Is if you work with let’s just say you work with attorneys. Right. You can go into a group and say, hey, how many attorneys are in this group? I’m just curious. And all the attorneys are going to say, yeah, I’m attorney, I’m an attorney. These are all people that are potential leads that fit your target audience.

You can send them a friend request. Right. And they’ll accept your friend request. And then what happens is they become Facebook friends with you and right over time. As you drip out content on your Facebook profile, they get to know more about you and start to see what it is you do business wise. You start giving out free tips and free value on your Facebook posts in your page and stuff like that. And they go, wow, I really need to get in touch with this guy.

I’m interested in when you actually then drop a post on your Facebook page that says, Hey, who’s interested in my new program that helps attorneys write grow their law firm to seven figures? Right. They’re going to be like, oh, my gosh, I’m interested. I’ve been watching you and I’ve been stalking your posts on social media for months. And I was just waiting for the right time to get in touch with you, to work with you.

Right. And so, guys, this is this is the power of social media. Just another simple strategy, right? To pull in and to have your audience, your perfect target, fit clients self identify themselves so that you can connect with them. Right. And this works and this is powerful because business is personal. People like to work with people they know, like, trust and relate to. And so when you’re Facebook friends with somebody, they get to see photos of you.

They know you’re a normal person. If you do a good job dropping off case studies and testimonials and a bunch of other strategic social media posts, they start reaching out to you for help is absolutely crazy how it works. And it’s so simple, guys. And so I hope this training guys as mini training was helpful for you and gets you to understand the power of social media more if you’re not using it fully and completely. And if you like this training guys and you’ll love this other video I did on how to land yourself on a on a podcast with just two sentences.

All right. And you’ll also really love my new ebook that is coming out. A link is in the description. It gives you twenty one strategic social media posts that help attract your perfect big client to your business. All right. And all you have to do basically is copy and paste those posts. I can tweak it a little bit so it matches your style of writing and your personality and your business. But they’re all laid out for you. And if you thought some of this was strategic, this is the stuff that’s been given away for free on YouTube.

So if you want that, I want to prove to you how powerful social media be and how strategic a different client getting strategies are that are out there. All right. So, guys, go ahead check out that e-book, if you want to see training on a different type of subject or something like that, drop a comment below as well. Let me know what types of training you guys are looking for.

I’m happy to shoot a video on that. Hit the subscribe button so you don’t miss any more of this awesome content. I hope this was helpful, guys. Dino Gomez here. We will see you in the next video, my friend.

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Facebook Ads for Online Coaches

Facebook Ads for Online Coaches [Step by Step Training Video]

Written By Dino Gomez

[Free Training]

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts.

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

Hey, you guys, Dino Gomez here and in this video training today, we’re going to talk about how online coaches can use a simple Facebook ads funnel to generate new leads to their email list, as well as booked phone call appointments. Let’s get into it right now.

All right, guys, so how can you, as an online coach, use Facebook ads to generate both leads and phone call appointments for your business? That’s what we’re covering today. Let’s dive into it. I got a killer training lined up. All right. So, guys, we’re over here. I’m inside my Facebook account. I just want to show you guys running ads right now, like last seven days. You can see we spent a thousand three hundred dollars last seven days.

But I’m going to change this to lifetime. All right. And so lifetime we spent two hundred eighty three thousand dollars. All right. And so that’s just inside our personal ad account. And so we have a person I have a lot of experience with Facebook ads. And so I am able to teach this and have taught this to thousands of people. And so you can trust me with what I’m about to show you here. But what’s really important, guys, is spent two hundred eighty three thousand dollars.

Let’s see how many appointments we booked. Thirteen hundred. Just over thirteen hundred appointments. All right. So that’s using Facebook ads to generate phone calls where people have to fill out. And these aren’t just like people like scheduling a regular phone call. They have to fill out a 15 question application. So we’ve had over thirteen hundred people fill out a 15 question application to apply to work with our coaching program. And that’s all automated with Facebook ads. We’re going to show you the funnel set up and basically do a beginners tutorial.

As for online coaches like yourself to use Facebook ads to generate both leads, build your email list. My email list is over twenty five thousand large and then also had a book phone call appointment. So you can have people applying for your coaching program that want to work with you and enroll into your program. All right. So the first thing we’re to do, guys, is we’re going to hop on over to this super cool online whiteboard. And I’m going to show you guys basically just give you guys a ten thousand foot overview of the actual funnel that will be building out here.

So what we’re going to have here, guys, is your Facebook and all of our start here. This is going to be your Facebook app. What we can do is drive traffic to a landing page. All right. And so this is going to be a landing page is going to be a little button little thing right here, people to put in their email address. OK, and once they put in their email address, they’re going to go to the thank you page.

All right. So up here, I’m going to put. Thank you. And on this page right here, guys, there’s going to be a video. All right, so I’ll put it for video. There’s going to be a video and then underneath the video, there’s going to be a little button. All right. And that button is going to say it’s basically going to be scheduled a phone call with us. Right. And so that’s how you get people to schedule phone calls.

What happens here? Again, this is going to be the output loop here, the landing page. But people are going to come to this landing page, right? You’re going to have a little thing here and you’re going to be offering them a free training of sorts. OK. And so people will come to your landing page and they’ll have to enter their email to get your free training. All right. Once they enter their email, they’re going to go to your thank you page, where you actually have the video training that was promised to them.

Right. And they’re going to watch that video training. You’re going to give them a ton of value and teach them something really, really cool and maybe talk about some of your case studies, testimonials as well if you have them. And otherwise, people won’t be like, that was really awesome. I want to learn more. All right. And so what you’re going to do in that video is you’re going to say, hey, if you like this strategy and you want help growing your business, schedule a phone call with me below.

We can talk about how I can help you as an online coach. That’s the kind of that ten thousand foot overview of this funnel. All right. So the first thing we need to do, guys, in order on Facebook is we have to have an actual Facebook page. And I’m talking about like a professional business page that used to be called fanpage. This is not your personal profile. This is like a business page. So on the home page of Facebook, you’re just going to come up here and go to create and then you going to click on create page.

Right. And this is going to ask you a couple of different steps here. I always recommend going with public figure because you’re going to want to create a Facebook page in your name that makes you look like a celebrity, so to speak. All right. And so you would push get started. They’ll ask you a couple of simple questions. You’ll set up your Facebook page. Let me give you guys an example of my Facebook page.

All right, this right here. So this is like my professional branded celebrity Facebook page, so to speak, people are able to like this page, right? This isn’t my personal profile. So people are able to like this page and otherwise it looks like a brand. So this otherwise might have might have been say, like Nike or the gym across the street, but instead it’s in your name because you’re branding yourself as a celebrity because you are an online coach.

So here is my Facebook page. It is loading very slowly, so I’m not sure why that’s happening. But my Facebook pages want to have professional cover image. You have some content on there, have a link to your website and or for people to book a phone call with you and so forth. But you have to have a page set up to run Facebook ads from. All right. So that’s step one right now. Once you have your Facebook page set up now, we can actually do what we want to do is actually go ahead and build our funnel.

All right. And so what we always use, guys, and I’ve always recommended to our clients, our coaching clients, right, is that you use click funnels. It’s just the easiest to use. All right, if you guys don’t have a funnel account. But in this video, you can grab a two week free trial. There will be a link to that trial. So click funnels allows you to build, i’m sure you’ve heard of it, landing page software.

It allows you to build these cool funnels super easy with no tech skills required. When you’re in click funnels, you’re just going to click on add new. All right. And we’re going to just say classic funnel builder. We want to collect emails. That’s the main objective of this campaign, is to collect emails. I’m going to say a lot of. Attraction, maybe I’m a law of attraction coach in this example, the law of attraction for women.

All right, I’m going to click on Build Funnel. And basically, what we’re going to do here is begin building our funnel and you’ll see in a moment here how simple this is to do. It really is like drag and drop easy. There’s you can add in buttons, videos, widgets, all these types of cool things. But it is really, really, really quite easy. So on this page here, guys, this is why this is so cool.

There’s all these templates for us to use. All right. And so let’s see. We’ll go ahead. We can just grab any of them. I’ll use this one right here. So click on Select Template. All right. So now we have this actual template selected and now I can click on edit page and basically I’m going to get to edit this actual landing page. Right. So this is the first landing page. People are going to see our Facebook page.

They’re going to click on it. They’re going to come to this landing page. So again, guys, this is all drag and drop. Simple if i’m a law of attraction, coach, I might just say the number one strategy for women. To attract the perfect partner. So maybe I’m a law of attraction coach for women who want to attract their dream spouse. All right, so if you guys if you haven’t seen our other videos on Niching Down, go check out our video, leave a link in the description on how to choose a niche.

But it’s really important, guys, right, that you niche down that mix that is so important in the coaching industry. So and in this example, I would not just be a generic law of attraction coach. I would be a law of attraction coach for women who want to find their perfect partner. And so, in other words, I’m like a dating coach. But maybe my strategy is I use the law of attraction to attract our dream partner.

So this is what I have here. I might get rid of this or something like that. And then people, let’s see, are going to click to get the free report. I’ll change this to say free training, click the get the free training. When people click on this button, it’s going to open the pop up. Here’s the pop up. So sign up to get that free training. All right. Name an email. Yes, I’m ready.

All right. And so it’s as simple as that, guys. I can click up here and change my logo for the sake of time in this video. I’m not going to do that because you guys will see it’s pretty simple. You can click here and upload images. It’s very, very easy to do. I can change the background color. If I don’t want that blue, I can make it. Let’s see this green if I want or whatever.

OK, but anyway, that’s the opt in page, guys. I’ll push save because I’m done with that. All right. And then what I’m going to do is to push exit it’s going to go back. And the next step is that we need to actually edit the thank you page. All right. So here’s the thank you page. These are our final steps on the left. I’m just going to click on the thank you page now.

All right. And so now we have all these cool templates for the thank you page so we can go look at some of these and see which one is fitting. This is an application page we can click on preview to to see if we actually like the the landing page template. So let’s see here. This is good. This is perfect. All right, so we’ll use this we want to use this one right here. So I’m going to click on Select Template.

This will be our thank you page template that we’ll be using now in building out. And just like before, we’re going to click on edit page. All right. So now we’re in here. This is perfect. All right. And so we’re going to put up here step one, watch the free training below. I’m going to get rid of this text, I don’t need that. Maybe get rid of this text that we don’t need that either at the top again, I might have my upload my logo or something like that, otherwise I can just delete the section altogether.

All right. So step one wants to be treated below here. I’m going to click on this video icon and I can choose if I want to embed a video from YouTube or from Vimeo. In this example, guys, I will grab a. Video from Vimeo that I’ve already uploaded. This is how to outline an outline, of course, I can push, save and now if I click on preview, I can preview what this actual page looks like live.

All right. So what step one, watch the free training below. All right. And so I have this free training on how to outline as a as a new coach how to actually outline your program. All right. And so I have that cool video training below that. At the end of that video training, I would say something like, hey, if you really like this schedule, call with me so that I can help you grow your business further, yada, yada, yada.

All right. And so we go back into the editor right here. When people click on this, we want them to book a call with us. So we’ll say step two. Book a free call. All right. And as far as the action, we want to set the action to go to a website URL, the website URL that we’re going to use is our online booking calendar. All right. So you’ll need to set up an online booking calendar.

You can just Google that. There’s a lot of free ones out there like. We really like schedule ones. So this is a link for people to schedule a call with me. All right and so as far as the website URL here, I’m going to put in my booking calendar. All right. And then down below, we might get rid of this stuff just so that people really only have an option to click to book a column or push save.

Now, if we preview this thank you page. Right, here’s what happens. People got to land on this. Watch the video below. They’re going to watch that. Wow. That was amazing value. That was so cool. I really like this person. Maybe there’s some testimonials, other cool things in that training. And then after that, they’re going to like, cool, I want to book a call and work with this person. Right.

So then they would click the book, a call, and that will take them to my online booking calendar. Right. And so now all of a sudden from Facebook ads. Right. People are going to enter their email. They’re going to opt in. They’re going to see a free training. They’re going to really like that free training. And a portion of them are going to decide to book a call because they want to learn more about our coaching services.

And so then this takes them to the booking page so they can actually schedule a call according to my availability. All right. And so, again, this is we built the landing page, guys. We have the thank you page with our video and a button for people to schedule a call with us. All right. So now all this is set up. All right. What we actually need to do is this landing page. We’re not going to cover it in this video.

But you would connect this to your email provider. So that might be MailChimp. We always recommend active campaign. All right. But so that way you collect emails, it goes into your actual email autoresponder. Pretty, pretty easy to do. We’re not going to do it in this particular training. But you’d be collecting you’d be building your email list from everybody who Upson. And then also you’ll be getting some people to actually schedule call with you. I saw now that we have our funnel set up as the last thing we need to do is, is launch our Facebook ads.

And so what I’m going to do here on this page is a push save. I just want to make sure our funnel is saved. All right. And then this right here, guys. This is the URL to our landing page so I can open this up in a new window. And if I want what I always recommend you guys do, any time you’re working with funnels, as you always test the funnel before you start running Facebook ads to it.

Right. So we want to make sure that this works right. So here’s our optin page. It is pretty ugly because this super fast. But we’re going to click. Yes, I want to opt in. There’s more information going to opt in. All right, perfect. It takes us to the thank you page. Watch this for training people going to watch that training. That was awesome of the cool step to book a call. They’re going to do that.

Awesome. All right. So now our funnel is set up. We know it’s working correctly. Now it’s time to launch our Facebook. All right. So let’s dive into this. What you guys are going to want to do first is you’re going to want to type in this address. Into your navigation search, bar business, dot Facebook, dot com. All right, and Facebook is going to prompt you if you haven’t run Facebook guys before, they’re going to ask you questions about your business.

They’re going to have you put your credit card on file. There’s going to be just a couple of simple steps. Then you’ll get to this screen. And what you want to do is under ad accounts, you’re going to want to click on Add. So basically what we’re doing is we want to add we want to create a new ad account, so you’d click on create new ad account, you’d give it a name and you’d push next. All right.

And that’s going to actually create your Facebook ad account. All right. The next thing you want to do after that is you want to go over on the left hand side the pages. And you’re going to click on Add and you can click on Add a page, you can click on add a page. So I’m going to click on that. It’s going to ask you for your Facebook page, you URL. All right. And this would be the URL of your actual Facebook page.

So that professional pages that we created. Here’s my you are all of that at the top. All right. And so I would use that. You all know now plug that in right here. And it’s going to ask me, is this you? And you’d put at page and it would confirm that you’ve added the page. Now, I already have this done. Here’s my ad account here, Dino Gomez. And then what you click on is add people.

This is kind of silly that you have to do this, but you would add yourself, you check these these things and push aside and you’re basically giving yourself permission to run ads for yourself is really ridiculous. But you need to you need to do that step. I once this is all set, guys, you can just click open and ads manager. All right. And when you open an ads manager, you’re going to get to the official Facebook ads manager.

Now you’re ready to run Facebook ads. So what we want to do with this example, guys, is obviously you need to know who to target with your Facebook ads. In this example, we are a law of attraction coach for women who want to attract their dream partner. All right. And so what we can do, guys, is you can go on over to Google and you can type in Facebook audience insights. All right. And this is going to pop up audience insights via Facebook.

What Facebook Audience Insights is. It’s a free online tool by Facebook that is going to help you figure out your target audiences, who you should run your Facebook ads to. It’s going to click on this Facebook Arcus Audience Insights page. That’s a mouthful. All right. Go to audience insights. That’s what we want to do. And again, this tool is going to show us all those interesting demographics and information and data on potential audiences that we can reach with our Facebook ads.

So we do want to reach everybody on Facebook. And I’m primarily looking in the United States. But you can change your country or region here under interest because I’m a law of attraction. Coach for women who want to attract the dream spouse, I’m just going to type in for starters. Law of attraction and see if that is an interest that it is so the law of attraction. Now, what happens is Facebook is going to tell us all of this interesting demographics about people who like the law of attraction that are on there on their network.

We can see. Seventy nine percent of the people that like Law of Attraction are women. So I chose my niche wisely, niche, niche, whatever you say. I chose my niche wisely. But by going after women to attract their dream partner, because mostly women like the love attraction. That’s what Facebook is showing us. Seventy nine percent of people like it are women. We can even see the age ranges here. All right.

So twenty five to thirty four, thirty five point forty four is very popular. Forty five and fifty four is also popular. So I can kind of see and in these age ranges here, I think a woman that single that makes a law of attraction probably between the ages of twenty five and fifty four. All right. So now I know my age range. The next cool thing that we can do is click on page links. And what this is going to show us is people that like the law of attraction here are the other interests that they have.

All right. People that like the law of attraction, also like traditional medicinals, they like enlightened consciousness. That makes sense. They like energy therapy. That makes sense. They’re closely related interests, wild woman sisterhood. They like manifest in law of attraction, the secret daily. They like the positive attitude quotes. Here are some authors they like, of course. Dr Wayne Dyer begins with the Smart Schoolhouse, Deepak Chopra. But what I could actually do is if Deepak Chopra is an option, I can go I can start writing all this stuff down.

So you guys should have like a notepad and start writing down, OK, people like enlightened consciousness, energy therapy, they like daily vibes, higher perspective, positive attitude quotes Dr Wayne Dyer, Deepak Chopra. Write down all of those related interests. Right. Click on See All and you’ll get a bunch more. But write all those down. Those are all potential targeting interests for you all. And so you can play around with this to really understand you.

People like people that like Law of Attraction are also like Deepak Chopra. We can try targeting these different authors and stuff like that and target the people who are following this because they’re going to be into the law of attraction. All right. So now we kind of have some ideas of interest to target. And I’ve written down maybe like 20 of them here in my notebook Pacific. And so we’re going to hop back in the Facebook ads and we’re going to first thing we have to do is install the Facebook pixel on our funnel.

All right. The Facebook pixel is a tracking pixel. It tells us you have to have it set up so that we know what Facebook ads are working and we get proper metrics. OK, so at the top, under this dropdown, you’re going to click on Events Events Manager and I will show you how tricky this is, is. I like the most technical part, but it’s really even not that technical. But I will show you guys how this how this plays out.

All right. So finally loaded. So I want to click on here is whatever the your Facebook account name is. If you named it like Law of Attraction coach, it’s going to say that you’re just going to click on that for me. I’m going to click on mine, which is it’s called Dino Gomez Pixel. And what you want to do when you’re in here, guys, is over on the right hand side under setup. Click on install pixel setup install pixel.

You’re going to click the middle option manually, add pixel code to website. And then you can just copy this, you’re going to click to copy this, this code, all right, and then all you’re going to do is going to head back into click funnels. And you going to click on settings and click funnels? This is inside your actual funnel that you built out. And I’m going to just paste this code. All rights are under settings right here, it says head tracking code.

We’re just going to paste the code in there. All right, then. This is really important. You’re going to scroll to the bottom and click on save and update settings. OK, perfect says Funnel was successfully updated. Now we have the Facebook pixel installed on our funnels to get proper tracking. Now we can actually run Facebook ads. All right. And so everything is set up. We’re going to back on our Facebook ads manager, which we’re going to continue, and then we can actually go exit out of this.

Now we can click on create add the green button up here because we’re ready to officially launch Facebook ads. All right. So the first step in launching our Facebook ads is we have to choose what our marketing objective is. I’m not going to cover what all these different objectives are and this particular training. But what I recommend you do is click on conversions. All right. Down here, you want to name your campaign name, so we’ll just put Law of Attraction Funnel.

All right. And we’re going to push continue. Now we’re at what’s called the ad that this is where we choose our target and this is why Facebook guys are so awesome and so much fun, is we literally get to choose who is going to see our Facebook at all. Right. And so at the top, let’s just say in this particular ad, this particular ad said we’re going to target people who like Deepak Deepak Chopra. So I’m going to put that at the top so that I know who we’re targeting in this particular example.

Now, you will have to choose what type of conversion you are going for. And this example, I might be going for leads. All right. This will be another training video on how to set up custom conversions and so forth. But basically, I’ll link you guys up in the description to a video on how to set up custom conversions, but you’ll be able to choose what you’re optimizing for. Basically, what Facebook is trying to do for you, we’ve told Facebook, you know, we want to optimize for leads, which means when people hit the thank you page that they’ve become a lead, they must have given us their email already.

All right. And so that’s what we’re choosing here. We’re going to leave this blank and down here. We’re going to choose our targeting. So, again, we probably know that our coaching clients are between the ages of maybe like twenty five and fifty four. We’re only targeting women that we want them to speak English. And then as far as detail targeting, here’s where we can choose, see Deepak Chopra. Is that an option might not be an option?

OK, let’s try a law of attraction. And that’s the thing, guys, is that every Facebook is kind of fidgety with the types of interests that are available to you to actually target. So you might have to play around with this. So here’s the law of attraction. We can see there six million people. So I click on that law of attraction. It’s going to tell us right up here. Here’s our audience size. So based on the fact that we’re targeting people in the United States between the ages of twenty five, fifty four that are women and speak English and that like the law of attraction, our audience sizes five million four hundred thousand.

All right. So that’s a big audience. All right. So we wouldn’t necessarily need to add in other interests here. All right. When I watch this again, we want to do a Facebook, as you always test different audiences to see which ones to invest the next time around. If I don’t do Law of Attraction, I might do. Let’s see. Wayne Dyer, let’s see if he’s interested, yeah. Wayne Dyer, so what I would do this whole process again, launch another campaign and this time I would target Wayne Dyer to see if Wayne Dyer does better or if a law of attraction does better.

Which interests are is my audience resonate with most? Wayne Dyer This has six hundred twenty thousand, a much smaller archer. We can see which one does better, the broad audience, the law of attraction, or the more specific audience of Wayne Dyer. But you don’t want to set up multiple campaigns and ad sets so that you can test the different interests against each other. All right. As we scroll down, we’re going to leave automatic placements. We can change your budget.

You can start with five dollars a day if you want. And we would push continue. All right. So let’s go ahead and design this first ad here at the top. We might just label this ad story number one. All right. We’re going to make sure our Facebook page is connected. We want to make sure our Instagram page is connected. So that will be an option as well, because we’re running ads to both Facebook and Instagram, which is awesome.

And so what we’re to do is to scroll down and we can choose whether we want to run a single image or a video ad. So that’s probably what you’re gonna want to do. So you going to leave that there? And as you scroll down, we’re actually going to set up our Facebook app. All right. And so what we want to do is we want to grab the actual URL to our landing page. This is where we’re sending traffic.

All right. So we’re to copy that. This is where we’re sending our traffic on a page set in as the website you URL where we want to send traffic to. All right. We’re going to pass that in here. And on the right, we’re getting a preview of the actual Facebook ad that we’re creating. All right. So the next thing that we’re going to want to do, guys, is we want to write our headline now. The headline.

We want to have matched the headline of our landing page. Right. This always increases conversions when you have it’s called congruence. Right. If somebody if in your Facebook ad you’re promising the number one strategy for women to attract the perfect partner, when people click on that ad, that means that’s what they’re interested in. So they also want to get to the landing page and see that the promise is still the same. All right. So we’re going to use this on a copy of this, which is our headline.

And we want to make this the actual headline of our ad space that in our end. So that’s the bold text in your actual ad. Now, if you want down here, you’re called action. You can have a button like learn more. All right. So we can have a learn more button. I’m sure you guys have seen those on on Facebook ads. All right. You have to learn more about here, but it’s cutting off our actual headline.

So in this case, I’m going to go with no button. All right. So that there’s no button there and we can read the entire headline. All right. Now, what we need to do is we actually need to choose media. Now, I highly recommend you use video. Video is performance best. It’s also an easy way to create kind of a bond in a relationship with your actual audience. So if you have a video of yourself, use that in your Facebook ad.

What recommend doing with your Facebook ad is telling a story right in this example. If I’m a law of attraction coach for women who want to find their dream partner, I would tell the story about how I struggled with dating and I never thought I was going to find the right person. And it was a disaster. And all these types of things, all these things, I tried networking events and online dating how this stuff worked. And then all of a sudden I figured out how to use the law of attraction to attract my dream partner.

And within a matter of weeks, we’ve had our first date. You might tell your story like that and then say, if you want to learn more about how if you can also attract your dream partner using the law of attraction, like I want to reveal a really cool strategy for you. You might have some type of story like that. If you’re lazy, you can just use an image. So I’m just for the sake of this, guys, I’m just going to upload let me see what images I have in here.

Quick image. I’ll just grab anyone. Let me grab an image here. Just image of me and my wife. All right, so you grab an image there, guys, I have an image of me and my wife right now. It makes sense if you’re an online dating coach using the law of attraction, you have private photos of you and your significant other. Otherwise you’d have a video. Maybe you and your significant other, otherwise just you are.

And then in your text, you’re right. This is where you write your ad copy. All right. So you probably would tell about some stories and then talk a little bit about your strategy of how you met your significant other or using a lot of attraction or vision boards or whatever it is and so forth. And then you say, if you want to learn our strategy, click to learn more. All right. So you’d have your actual ad here.

All right. And you’d write your ad copy up there. And you have your headline after the headline. You’re landing page and you’re basically ready to go. Your Facebook ad is ready. All right. And so what we would do is read scroll to the bottom, make sure our pixel is turned on. All right. So lighting up green. All right. And then we push, confirm, and at this point, your Facebook ad is going to go into review.

And so Facebook’s going to make sure that your ad is following compliance, that you’re not making any bold guarantees or claims of making money or anything like that. And also, what Facebook’s going to do is it’s going to look at your landing page. All right. So make sure at the bottom of your landing page you have a privacy policy that’s really important, that you have a privacy policy and that’s just for legality sake, but also for Facebook compliance.

You have to have a privacy policy to get that privacy policy in there. Facebook is going to check all that out. And then within a matter of hours, sometimes it takes 24 hours. Your Facebook ad will go live and all of a sudden it’s going live. Now, once your first Facebook guy goes live, what you want to do is you want to launch like five or six other Facebook ads. OK, this is called AB testing. Right.

And what you want to do in those ads is you’ll keep your headline the same, but you’re going to test different ad images or different photos of you and your significant other different videos to see which ones perform the best. And that’s why Facebook ads are so awesome and so much fun is because it’s not a guessing game. You just test and you look at the data and you go look at this. This ad with this image is producing the most leads at the cheapest cost.

It is the winner. And you go, these ads suck. I must have been horrible on camera that day or people don’t like that photo as much. And so it’s not doing as well. But that’s why Facebook guys are amazing guys. It’s not a guessing game and you will reach hundreds of hundreds of thousands of people, but you will reach thousands of people with your Facebook ads, you know, per day. It’s really, really amazing strategy.

And that’s why coaches have to use Facebook ads to scale. It’s just the coolest thing ever. All right. And so, guys, that is the simple funnel to step funnel to build your email list and nurture your audience. And then also right to get phone call appointments and bookings is really that simple. And so, guys, if this training was helpful for you, I’ll go ahead, smash the subscribe button. We have a lot of cool trainings.

Also, I want to go ahead and offer to you guys that you can go ahead and take a call with our team. If you’re interested in learning about one of our signature programs that will help online coaches scale a six in the seven figures using Facebook as building a team and building a killer online coaching program from scratch. So if you’re interested in that, guys, I’ll leave a link between this video and you can learn more about our program and our team and have a call with us.

Otherwise, guys, I hope this was helpful for you and go out there, take massive action. And again, we’ll have a bunch of resources in those for you in the description until next time, guys. Dino Gomez here, and we will see you guys.

Hope you guys have an awesome day.

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