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We are live here. What’s going on, seven-figure visionary’s? Dino Gomez here, and I am sitting down with Jessie DaSilva and we are doing a client spotlight today. We are going to talk about how Jessie, a spiritual coach, did twenty-four thousand dollars plus four thousand dollars, I think is twenty four thousand dollars six hundred in the last time I was talking about that today, very excited to be sitting down with Jessie. We’re going to get into her story, how she’s learning clients, how she’s marketing herself, changes that she made so that she could have this incredible month, and all of the cool things.
So if you guys are joining us right now, let us know in the comments what city you guys are joining us from. We would love to know and as well to stick around for what’s going to be a crazy, jam-packed, amazing interview full of nuggets, tangible tactics, and strategies you guys can use inside of your coaching business. So, first and foremost, Jesse, thank you so much for joining me, my friend.
Yeah, of course. Thanks for having me. Yeah, absolutely. So, yeah, Jessie, you are inside our seven-figure visionary and our mastermind for online coaches and consultants. And so we’re going to dive into you just having this monstrance month right now.
And some of the things I’m really excited to talk about is one, I’m really excited to talk about how there’s kind of this perception in the coaching industry that in order to make a ton of money, that you have to be in the make money online space. That’s one of the things I’m excited to talk about as well as you do in the land clients right now. As well as all the tweaks you’ve made your marketing to have this monstrous month. But let’s start at the beginning, Jessie.
Why don’t you introduce yourself, tell us who you are, where you’re from, and then also what it is you do as an online coach?
Yeah, my name is Jessie DaSilva and I go by the tag line on Instagram is the Millennial Money, which and what I do is I help spiritual entrepreneurs scale to the five-figure and beyond point through a three-point formula based on the principles of magic. So literally what it takes to make a spell work and are align your intentions, embody them deeply and take inspired action every day. And that’s my formula. No matter what level people are at, it’s the same thing.
So that’s how I work with people and I work with them one on one in group programs. I also offer one-off greetings. So yeah. And I’ve been doing this for about a year and before that, I had spent about eight months as a job hunt coach. So that’s basically about me. Like you can read more about me have been in Forbes and Yahoo Finance.
But this is basically what I’m sticking with now is I definitely like the magical side of running a business. I love it.
I love it. Super unique positioning, and incredible branding. We’re going to talk about that in a second and the importance of that, because in a very crowded marketplace, we keep hearing of so many coaches now, almost all have the same tagline. They’re all doing the same thing. You really zeroed in on your messaging and a way to differentiate yourself. And so I want to talk a little bit more about that. But let’s do this, Jessie.
So you’ve been online coaching for I think you said about a year.
Tell us about your online coaching journey for a second. Like, why did you get into online coaching? How did you start out? What would your title, quote-unquote, when you started out? And take us through kind of that journey before we crossed paths.
Yeah. So it’ll be two years in July. So the first nine months I had originally started as a job hunt coach because that’s I had come up with my own system for networking your way to a dream job. So I’m like no one ever had to send cold emails. The people I worked with you would usually find their dream job, that their dream salary, like 60 percent of them got it within 30 days and then the rest of them would get it within 90 days.
So I had like my little thing going and I was very like kind of afraid of also showing like this which side to me, even though that’s what I was doing and all of my calls and then all of my coaching, like I was still very intuitive and I would still do card pulls. I sold readings to, but I kind of kept them separate. So eventually I put them together. So it was like manifest your dream job kind of thing.
And then, of course, covid hit and shut down the economy for a bit. And so I knew I actually got really excited because it was nine months into my business. I had made every mistake in the book and I had been working with a coach. And, you know, I learned so much from those nine months. And even though, like, I had barely made. Money, I saw such an opportunity and I was like, oh, my God, I’m going to shift into business coaching because people are going to get laid off.
They’re not going to be able to like work jobs. They need to know how to start online businesses. So that became my focus was how to help people start their businesses online. And so I was helping anybody who had service-based businesses, coaching businesses, spiritual businesses. I was working at that for a while. And then because it kind of became formulaic for me, I got bored. And what happened is that I started attracting a different type of client and all of a sudden no one was converting.
So here I was. I had this group of like fifteen hundred people in a Facebook group. I had three thousand followers on Instagram. So it’s not like I was starting from the beginning. But I was and I had had these months before where I’d had like 20, I had like a thirty thousand dollar sales month and I made like twelve thousand in cash one month, but it had all of a sudden just come to a screeching halt. And it was like I had a mass purge of all of my leads, my clients.
And it was a good thing because a lot of them, frankly, either weren’t taking my advice or they were stiffing me on payments. And the people I was attracting weren’t really in alignment with what I wanted to do. And so I was sitting here trying to figure out what is this next iteration of my business looks like? I had raised my prices. I started talking about things differently, but I still didn’t really have the confidence to go forward with a lot of what I was doing.
And then I met you and you really encouraged me to just let go after that. And I knew on some level that I had to, like, go full-on crazy with the stuff that I teach. Like, I had to go full into the magic and the intuition and all of that. But I guess small shreds of me were still thinking that I need to be credible. I need to look like somebody who is a business coach or a professional business coach.
Even though I was talking about intuition and manifestation and psychic gifts, even though I talked about those things, I was so afraid to put it at the center of my brand. And then you kind of gave me that push and including after like a launch that flopped. And that was kind of like the last one where I was like, OK, I had this moment. I was like, I know I’m supposed to be weird.
You know, I’m supposed to be weird and like, putting the weird stuff out there. Like, Dino keeps telling me to put the weird stuff out there. So I said, OK, fine, I’m going to do it. And I remember I like went to my altar and I just said I didn’t even go to it. I looked across the room at it almost like from a place of resentment. And I said to the universe, my guides, whoever.
And I said, fine, you want me to be weird, I’m going to be weird. OK, but like, if I’m going to be weird, you need to take care of me on the physical plane. So that means if I put something out there, the super fucking weird, I need you to pay me for it. OK, like you need to bring me the people who want this because I didn’t want to just be another white lady talking about manifestation online.
Like that’s not what I wanted to be. But I realized that I had my own way of looking at things. I had my own way of helping people shift things very quickly because that’s what I realized was, like a lot of people were meeting, was that so much of like the shadow work and the inner child stuff would take forever. It takes months for people to shift. And I was finding that when I worked with people and shared my knowledge, they would shift very quickly.
So I begrudgingly, I guess, decided to put out like a magic-based program and it took off. It was amazing. Like I’ve had more interest than I ever had in anything I have found. Every single one of my clients is a dream client. And it’s literally been the easiest money I ever made, because even those months where I did have, like, these big figures, I had to work so hard to reach those figures.
I had ten one on one clients and then I had, I think, like seventeen in a group program. Whereas now I made those figures with currently eight people in a program and two had been left over clients who had paid for a longer package. So really, if we’re talking about like money per head, it was we’re talking about like six people. I made the same money helping six people that I did, helping basically twenty-six. So that’s amazing.
I think so many of us there are so many takeaways here. Right.
First off, less work, more fulfillment, weird self, which I think everybody deserves to be their weird self should feel comfortable in their own skin. And it’s really. Funny, though, right? And then you went from twenty-six clients and then sat down to a basically about six making the exact same money been flow, having to do something that you want. It’s so interesting to me because the resistance comes from pretending to be somebody that we’re not. Right.
You know, it’s funny and everybody has those. I think it’s so interesting, Jesse, too, because that’s I think it’s a natural thought process. Like, I want to chat with you about this for everybody to hear as well. Everybody has a degree of kind of that self-reflection where they’re like, should I be behaving a certain way according to society, according to my industry, you know, how am I going to be perceived? Like, you know it, like it.
I’m not going to, like, flash through my head. Like, you know, if you have a Michael Jordan jersey hanging on the wall behind you, are you going to come off like a super bro? Like people are going to want to trust and hire you, that you know, that you can do well with coaching? Or are you going to seem too much like a pro? Like I had those thoughts, too, but I’m like, no, you know, that’s who I am.
I love Michael Jordan and I am who I am. And I think the right audience will come to get to know me and realize I’m not one particular anything. I’m in my own category. It’s so, so interesting, right, that you that I think again, I think we all have that moment where we’re like, can I be my true self? Can I be fine? Can I act like the person I am around my closest friends who are equally good?
And is there a market out there for that? So super interesting. So a couple of things I want to touch on here.
We’ll actually get into how you sign these clients. So I know for those listening in or watching the replay, are you guys stick around? I know you guys are excited to hear about this.
Let’s look at this for a second here. You had some excellent months in your business, but that required a lot of one-v-one clients, a lot of low ticket sales. And then the clients were refunded. They weren’t paying you. I know we spoke about that. They were in their hassles. You had some men chasing them down through contracts, maybe even legal issues. Kind of.
Oh, yeah. Chasing them down for payments constantly. Yeah. Yeah. And so that whole thing and takes away from your passion and your love and your joy of actually coaching and helping folks out. And then after that, you realized, OK, I want to make this shift then the business wasn’t going well for a while, which if you’re comfortable with it, I would love to talk about this because, to be honest, that is an entrepreneurial journey.
Like you do have ups and downs. It happens to absolutely everybody. It happens to Amazon as well, folks, for everybody listening in, and guess what? Amazon always crushes it in December, which means the other months don’t look as good. So the chart, is it always going like this? We want it to go up while it has its waves, but we’ll certainly we’ll have a dip for a bigger month again. So when things weren’t going well for a second, what was your thought process?
What were the emotions? What were your concerns and how are you managing that so that you could get yourself back on track? And the other thing, too, is I commend you so much for having those months where business wasn’t going well for a while, and then you still came across us and you were still willing to invest. You still believed in yourself. Can you walk us through that thought process and why you made those decisions there?
Yes. So I’ve always been, like, intuitively driven. And basically, I had to sit and say, like, OK, this massive clearing out is making space. And like, I like and I’m not going to sit here and pretend that I’m like meditating in the clouds and like, super chill over being broke and like not having clients and all of that. You know, I had moments where I was like sobbing over it, just like feeling like this is never going to happen.
I’m just lying to myself like I’m not meant to be a business owner. Like, it’s just I’m trying to make something happen that’s not going to happen.
And like, sitting there thinking like, you know, I’m a former lawyer and I had a high-paying legal job and I’m a former journalist. And so now it’s like, you know, I’m sitting there thinking like I’ve ruined all my job prospects because now I’m like this lady who was in Forbes talking about how she’s a psychic.
So I was like, well, there’s no like there’s no going back for me like I’m just fucked at this point. So I was saying, like, if there’s clearing space for something and I knew that, like I needed another kind of coach, I knew I needed something that was a little bit different than what I had been doing. So, you know, and I, I joke all the time when I talk about you now.
I said had everything working against him. He was a man and he wasn’t a psychic.
So I came to that. But it was exactly what I needed. Like and it was I’ve always been somebody who said that the time to invest is like when you have no money because you have no other way to fix it. Like you can’t see your own problems because you’re stuck in them. That’s just how it is. So I was in this place where I had known intuitively I needed to make a lot of shifts. So one of those being that I needed to leave D.C. and move back to Florida with my fiance.
So we were right. At least you and I started working together right before that happened. And so all my money was earmarked for move and making it. And that’s a big, expensive move. So I was thinking about that. But I also just knew I was like, there’s no like there’s no other answer here. Like, I’ve tried all of my intuitive coaches and not that they haven’t worked, but like I’m very strong with my intuition. This isn’t what I need help with anymore.
And so when we spoke, I just what really drove it home for me was that you saw me like you saw my potential. You got me you understood what I wanted to do. And like that just like that meant more to me than anything. Not that other people hadn’t seen me that way before. But you saw, like, the potential beyond that. And you were like, here’s exactly like what we would do to get you there. And I was like, this is what I’ve been missing.
This is like structure. This is accountability. Because if anybody who is into astrology is listening to this, like I’m a pisces sun moon and a Gemini rising. So I like structure. It’s not my thing. I’m all over the place. I love to, like, be very flowing and intuitive and not keep a schedule. And I’m late to everything, like, it’s just how I am. And so planning things ahead of time was really difficult for me.
And I realized that that lack of structure and that lack of concrete planning was part of what was holding me back. And so having somebody who was very grounded in that, I knew would balance out the intuitive part of me. Like if I just knew, like the practical steps, then I could make it make the rest of it happen as long as I put my own spin on it. So that was like how I came to that decision. I just knew, like, well, if I don’t invest, like, I’m just going to keep spinning my wheels and doing what I’ve been doing, which is not working.
So to me, I like I always tell people you have like when you’re broke, I don’t care what you do, you have to find it in your budget to make it happen.
I love that’s so, so powerful on so many different levels. People think it’s it’s they think it’s backward, but it’s actually spot on. It’s exactly what you have to do. It’s more reason to invest because you don’t have money. Things aren’t working for you the way that that you need to be. And oftentimes people think to themselves when I have money, then I’ll invest. But you won’t necessarily have that problem. Then you first have to get addressed the problem so that you have the money.
So it’s this whole backward thing. Right. What’s so incredible that you said there, Jessie had this move coming up and you’re still like, nope, I have to invest. And I think it’s so interesting to hear because this is actually the first time we’re hearing it from your perspective, why you decided to invest. I think it’s interesting that you chose you to know, you’d worked with other intuitive coaches and they helped you in their own respective rights.
But you’re like, I need a completely different coach with a different set of skill sets that I find very, very interesting in the sense that I think oftentimes people think that if they go to somebody that’s most like them, that understands them or speaks their language, that it will help them more. And that certainly can be true. But sometimes it’s the complete opposite. Did you like maybe you can tell us a little bit more about that? It was mostly you said the structure or was it.
Because, again, I haven’t I wouldn’t know I don’t know how intuitive coaches coach. I only know the way that we do things. I’m really curious, like, how are those different? How has the experience been different? I guess if I can ask that here.
So they really helped with my mindset and they really helped me like, discover my own magic, like, so they helped me see, like, you know, it’s possible to run things from a place of wanting to feel good and happy and like healing all these kind of wounds, money, a mindset like money, trauma, childhood trauma, all of that stuff. Like they helped me with all of this stuff that was helping that was preventing me from showing up in my business.
But even if they had, like, practical strategy, like I wasn’t necessarily learning all of that, like what happened is that, you know, these are coaches who have like big followings and like, I think. I think basically like they don’t even realize the strategies that they’ve put in place in order to teach them as they do it so naturally, as it comes to them so naturally that it’s not a science that they can replicate or that anybody can, like, learn.
Step one, step two, step three. And not that that’s how we do things. Like instead I feel like what I’ve been given is almost like like the visual I’m getting is almost a buffet and it’s like I get my plate out of all these different methods, whereas before it was kind of just like turning me back into me, which if I have bad habits, that’s kind of blocking some of it. Right. So it’s like even things where like I just really try to I’m more cognizant, like in the structural aspect of things like if like we’ve even watched through, like, OK, like how many people and what’s the messaging and how are we going to reach them versus like, you know, let’s like meditate and get in touch with people’s hearts and like call them in that way, which is super important.
But I feel like you need both. And I had so much in this other field of it that I really needed to balance it out with tried and true strategies that not only I could use and experiment with, but that I could teach people as well. Because I do believe you need both. It’s kind of like yin and yang. You need like all you need to be, like, intuitively driven, but you also need to know what strategies are out there so that you can apply them to your intuitive business if that’s what you’re doing.
Gotcha. And that makes and that makes complete sense. The yin and yang aspect and in branching out. And it’s also I also always think it’s kind of fun from a perspective of you meet a whole different group of people that are doing. Oh, yeah. Doing and speaking different things, which is kind of fun.
And so if you guys are just tuning in here, we are talking with Jessie DeSilva about how she’s had it’s actually twenty-four thousand dollars plus a month as a spiritual business coach who works in the field of magic. And so this is really cool because I haven’t we haven’t worked with somebody who works with magic and spells. And so this is different. And one of the things just to summarize, if you guys are coming in late now, we’ve really been talking about how important it is for you to own your unique brand and who you are and to be weird, be different, be loud is you know, as soon as you start copying another coach.
Right. You are basically saying to yourself, to the universe, to the market, hey, I’m nothing special. I’m going to copy somebody elsewhere really we are. We’re all unique in our own ways. You got to be on it. You’ve got to be loud about it. And so I suggest you put yourself in the spot where you’re like, OK, used to be a corporate lawyer. Now I’m doing magic and stuff like that. As a business coach.
Obviously, I can’t go back to the corporate lawyer space. I’m branded this way now and then. You know, we spoke about how you were caught up, kind of like, do I need to come off as a certain degree of special? And then you broke out the weird, like, I’m going to be myself. I’m going to teach business the way it’s going to involve magic and spells and the law of attraction and inner work and a bunch of things.
And so let’s talk about how we also spoke on how you went from twenty-seven clients down to six, making the same amount of money, working less, more and flow. Let’s talk about how you got clients here in a roundabout way. So what was the like marketing strategy for you? I mean, first and foremost, it was first, we need to brand you as unique and different so that people can latch on it and decide that they really like your essence.
What was the campaign that we helped to roll out that’s allowed you to enroll these clients currently?
So initially, what I what we did is I was on a call with one of your coaches, Danielle, and she had helped me see, like, where am I missing the mark between my branding and, like, how I show up. And so what she helped me realize is that everything I talked about, which was joy, passion, fun, magic, manifestation, glitter, sparkles like all of this stuff where it’s like very like magical and whimsical and fun.
She was like she looked at my website and she was like, do any of these look fun to you?
Any of these photos? Does any of this language sound fun to you? Like, do you want to hang out with you? And I was like, oh, my God, you’re right. Like, this is also serious. I had been so focused on trying to not become another manifestation coach that I became just another launch expert, just another business coach. So it was it was truly that.
It’s like how they say when you try to reach everyone, you reach No one. And so it had kind of like that’s the effect that it wound up having. I was trying so hard to just, like, give the world what I thought I wanted rather than what I wanted to. And just putting it out there, and that requires a different level of vulnerability, right, to be like I love this stuff and I don’t care if you don’t like it because the right people are going to show up.
And what’s funny was that, like, the first time I tried to, like, launch, like working with you in applying the methods, I was applying it to the wrong thing, like I was trying to launch a launch program and I had more attention, more clicks than I ever had. If I had, like on one day I had, which this doesn’t sound like a lot, but it is for me, it was like twenty-five people live on one of my workshops and like participating and commenting.
And it was really active. And I had like 50 people clicking on my link and not a single person bought it. And I really genuinely attribute that to the fact that I was just basically hawking another business program that was just kind of like copy and paste. And I know my strategies work for people, but and even though there was magic involved in it, it wasn’t the center of the messaging. So I wasn’t talking about, like, how to let your intuition guide your business.
And I realized when I looked like Danielle helped me realize that when I looked at it objectively, it did not look like who I wanted to be or who I was like. So the first thing I did was I manifested a photoshoot. And so I literally just bought I bought two really over-the-top glitter-like sequined jumpsuits. This one has these massive poofy sleeves like it is ridiculous. And so the first thing I did was go out and then I bought a gold wrap dress.
So like, I went all out, I was like, I got to be like the fairy godmother. And I live in Tallahassee, Florida. So, like, nobody’s wearing this. Like, let me like, this is not New York City. Like, no one is wearing these things. And I found a photographer who got me and got my brand and we went out. We took all these photos and they were fun. It was like me twirling me laughing, all of this stuff, and that just the photos alone made such a huge shift.
Like all of a sudden people were responding to things I was posting because, you know, it’s kind of like that when Harry Met Sally moment where it’s like, I’ll have what she’s having, you know, it’s like she’s clearly having fun in her business. I want to have fun in my business as well. And so we shifted the messaging there, too. Then I realized, OK, I was so worried on not becoming another manifestation coach that I became another business coach, like boring business coach.
So I said, OK, I have that chat with my guides. And I said, all right, I’m going to like, do the weird thing, so you best take care of me. And then I did. So now I became less focused on, like, regurgitating copy and regurgitating, like, everything that you had shown me to do, like during a campaign. And I became more analytical in the sense that, like looking at the prompts being like, OK, what was the point of this?
Like, you know, who’s like what’s the scene behind this post? What is it meant to do? OK, now I’m going to write it my way. And so I looked at it more from a concept-based place. The other thing was that, you know, I just kind of took my own ego out of the situation. So when I like, for example, like I was doing my own sales page, writing my own sales copy, and I’m a good writer, like I was a journalist by trade for years.
And so I said, OK, I’m just going to like to open a channel. And when I say this, that sounds crazy, but it’s like we all it is an intuitive inspiration. Right. That’s it. So I decided, OK, I’m just going to sit down and I’m going to free. Right. And just let it come out and see what happens. Like I’m just going to write. Right. Right. And then what I did is I would go back and read it aloud and see like and if I was getting hyped while I was reading it, I knew I was on track.
And whenever I felt stuck, I stopped. I was like, alright, I’m getting stuck. Let me take a break. Let me do some fun things. Let me disconnect for the weekend or whatever it is. And so in that way, like, I was able to basically like continue to follow my intuition, which is within the framework of this structure, unprovided. And so like of course it looks like things like, OK, we want to talk to like this kind of person about what they’re struggling with and what they could have.
And so it would be easy for me to just kind of regurgitate, like your copy or somebody else’s copy to be like you feel stuck in your business and like you want to be making this kind of money. And I just realized that, like, my ideal client, like, cared about a lot more than that. And they just wanted to be having fun. Like, so many programs are kind of stuffy. Not everyone’s a nerd like me, like who wants to, like, know the ins and outs, right?
Yeah, not everybody wants to feel like like like the nerdy things. So what could I teach that would be fun? And how can I make embodiments fun? How can I make magic fun? And so that’s just how I approached. It was like rather than really like trying to press into people’s pain points around, like money and business, I pressed into the pain point of like, it doesn’t have to be hard like it can be fun and you can, like, have friends doing this and you can enjoy showing up to these calls.
And like you can like this can be something that you look forward to. And so I guess that that’s really what it is, is that I like I just started analyzing things for like what is the what’s the goal of this strategy? And then how do I apply it to the unique person that I’m speaking to? I love that.
I love that. And that’s so what you said. They’re so huge on so many different levels because we all look for those shortcuts. I just want a copy and paste solution no matter what coaching program you join. Let me just directly copy, step by step what they’re doing. And I don’t you don’t want to copy. You want to model as you articulated there. You want to model what you’re doing because again, you don’t want to become a clone of your coach or essentially then you and your coach are then competing because you look and sound the exact same.
But it’s more model, the strategy, the framework, and then inject your own personality into it and be your weird own unique self like all day long. Yeah. The market is so crowded and it’s like robotic at this point.
It’s it really is. And this thing that I realized because I genuinely was like when I look back now, I wouldn’t have recognized it as fear at the time. I would have been like, oh, no, I’ve already thought about that. I don’t like it. Like, I would have liked a good reason for you if you would ask me back then. But the thing that you just like like you just kind of was like, no, like you should be like that.
That’s weird and interesting. And people will like it like and it’s funny because when I ran this campaign this time, I didn’t have those figures of people tuning into my workshops or clicking on my emails, not not to the same extent.
So like, I didn’t have twenty-five people show up to my workshop live. I had eight was like my highest number at one point eight people.
But those eight people were so engaged and almost every single one of them booked a call with me. And I would rather have that. I would rather have eight super engaged people who book calls than have twenty-five who don’t do anything yet.
And let’s talk about that for a second because that is the power of high ticket. Right. High ticket and alignment and which I think is so huge, especially for this audience tuning in for everybody who’s under ten thousand dollars a month. Under twenty thousand dollars a month. Right. Is oftentimes we because I made this mistake as well. I looked at and took a program from a very well-known marketer who has an audience of one hundred thousand people in the system.
The methodology they were teaching is to sell a low-ticket course to your hundreds of thousands of followers, which they have. And I did not. And most other coaches, new coaches don’t. So that absolutely works for them because they have the following, the brand, the cloud. But to sell low to get out of the gate, you need a bigger audience mathematically for the numbers to make sense. If you’re selling five hundred dollars 1v1 program or course you’re trying to get 10k a month, you need twenty customers every single month to get the 10k a month.
That’s a big portion of your audience versus with high ticket. As you said, you don’t have to have all the big numbers. You can have eight people show up to your workshop or to your webinar or to your event or whatever it is you’re running and they’re all qualified. You can have a monstrous twenty-four thousand dollar month. And so I appreciate you sharing that just because that’s so huge. And I think that’s so interesting. Less people, better-qualified people, a change in marketing and branding.
And so this is awesome. So to get your clients, you ran a workshop and clients attended the workshop, there was a call to action, which was a call with you. And then they hop on and booked a call with you and enrolled. So our folks ask you this. So what was the energy like? Because and again, you had a launch that or marketing campaign that didn’t go well at first. You hadn’t figured out your branding quite yet, and you had one that just absolutely crushed it after the adjustments were made and Step stepped into who you wanted to be, you need.
What was the energy like that was different, and what did you see? And feel. Between the two, was it anything you can share on that for sure? Yeah, the first time I was definitely in, like, Desperado Energy, so I was like, super desperate and like feeling like this has to work. This has to work because if it doesn’t work, I’m fucked. Like, that’s how I kept thinking. And then it didn’t work, of course.
And then, like, I was slightly fucked for it. But then I got unfucked. So it’s like, fine, you know. But the difference the big difference was that, as I remember at the end of that launch, I sent you all these voice memos where I was just like weird vomiting. And I was like, Dino, I got to quit. I’m going to get a job like, this isn’t working. I can’t do this anymore.
Like it was at that point. And you were like, one more month, just give me one more month. It’s going to be OK. Like we’re going to fix it like you’re going to be fine. And it was even just like that one month like things just began to shift because I had the support of the community and like and like I’m not even close to everybody in the community, but I had like my one or two, like, friends in that group that I really loved.
And then I had you constantly responding to my anxiety-ridden voice memos.
So I just learned to, like, start trusting. I was like, you know, and I actually did try to get a job and I got it. And I was fired in a week.
So I was like, I love this the way that I was. I was dying.
Laughing Yeah. I’ve I it’s so funny. Like, I’ve been fired, I think more than anybody I’ve ever met and not even it’s rarely for bad reasons. It’s just like I think it’s just my personality. I’m just like very tell it like it is. But this one anyway. So I just took that as a sign. I was like, all right, this was the job I was going to be excited about to do on the side. If that’s not going to work, then I’m just going to, like, listen to and give him this one more month.
And I was afraid to launch again. I was afraid to do this campaign. I think I pushed it back twice. And you were just kind of like, we got this like it’s going to be OK and we’re going to troubleshoot it the whole time and we’re going to like change a few things and whatever. You got it. And so when I finally did like it, first of all, as I landed, I did have a successful, like, mini-program that I did before then.
So, like, I started feeling better where I was like, OK. And it was almost like I dipped my toe in the water. It was literally like and I’d done it before. But this was like me, like going full. Well, I did. It was like a full moon spell circle workshop situation. And then I sort of pitched them on the big program. And what happened is that nobody bought into the program, but somebody signed me, signed, signed up for one on one.
And I was like, OK, things are shifting Dino is right! Like, I’m just going to keep rolling with it. And so I just had to bite the bullet and try again. And when I did try this time, because I’d already lived through that big fear of it not working, I was like, well, if it doesn’t work, it just means we’re going to fix it and try something else. Like it’s going to be OK.
It doesn’t have to work out this way because I’m in I’m feeling more chill about things like I just had to like, I guess like the kind of just chill out really and just like learning to like, have fun with the process. So the big difference, too, is that the first program, like I wasn’t having any fun, I was teaching stuff that I already knew that was kind of basic. You know, it was like creating I think the workshop I had done them was creating magnetic group programs.
And I was going about it the business routeway, which I do teach people how to do.
But this one, I did a workshop, it was three parts and it was based on my three-part formula. Align your intentions and them deeply and take inspired action every day. And it was all based on like manifestation. I said this is how you can manifest anything in your life, but especially through your business. And I used examples and I didn’t overteach, which I always tend to do. So I was able to give people enough info that they were intrigued so that they wanted to like look at stuff.
And the funny thing, too, is I think more things went wrong with that launch, with my second launch than went wrong the first time. But because I was in because I was enjoying the process so much more, I was enjoying the copy, I was writing, I was enjoying what I was teaching. I just didn’t panic as much like there is a point. There were at least two that like two things messed up. One of them was that what was the first one?
My sales page wasn’t up for like a week because I was still writing. I was writing, writing, writing, writing.
So I’m sitting there like, know, just the sales page where people go to work, where they go by.
I was like, I got pay links. I was like, if somebody wants like, they can still pay like I got the links, it’s fine. So I was like, still write. My sales page, and then it only went up, I think it went up on the last day of the workshop is when it went up and I was like just in the space of like, it’s fine because the sales pages are so good, people are going to love it.
Like, I’m not worried about it. And like that clearly didn’t hold anybody back because people like we’re still booking calls with me. And then the other thing is that, like, they had booked calls and I was like, oh, well, technically, like they might not be able to be there on day one of the programs. And you were like, well, who cares? Right. Like, just record it and it’s fine. And I was like, yeah, that’s true.
And so I wasn’t as panicked about the deadline to enroll because I was like, really this. Like, people would be fine if they start within the first couple of weeks. So who cares? Like it’ll be OK. And so I just kind of like let go of that pressure. And then the other aspect of it, like at the very end of my launch, like I knew I was supposed to like, like push really hard and like send like two emails a day or like an email a day for like a long weekend basically.
And I got back I’d gotten back from a trip and I was like, I’m so exhausted. Like, I can’t even look at social media. I can’t even look at my phone like, no, I can’t do it. So it’s like in the last few days of a launch, I just totally unplugged, which I would have never done the first time because I was so focused on making it happen. Whereas this one I was like, who was supposed to be the last three days of your launch?
And I was like, fuck it, I’ll just push the launch back. Like, who cares?
Like, I’ve already got I’m doing rolling admissions anyway. So I did that and then I just got an email and I was surprised to like three more days.
And all I got I remember just we were on a mastermind team called. Right. And you’re like every you asked me a question. I won’t go through it here, say because I’m not sure if we should go through it here. But you asked me this question and you’re like, what do I do in X, Y, Z scenario where, you know, like somebody wants to join, but technically the cart is not open and this and that.
And I was just like, I gave you this one answer. And you’re like, oh, well, that’s easy. Yeah.
This is from you like two hours later, like two more clients on board or something. Yeah. The main thing I want to share with everybody about this, everybody rants and raves in perfect action. It is one hundred percent true. But enjoying what you’re doing is so, so crucial. And here’s just exactly why I just explained here. Like, it takes away the pressure. If you make a mistake, you’re comfortable enough to laugh it off and have fun with it, which then people enjoy it more because I don’t know, at least it’s not my personality type.
But I, I don’t think anybody wants to have to be a perfectionist or be held to those standards. At least we’re all imperfect. And so, you know, it’s OK to mess up and have things not ready and be like, yep, the sales pages are done making imperfect action as long as you the main thing, guys, guys to take away listening in. And then we’re going to happen to some questions here is you just have to own you have to own your value yourself and lead by example.
So when things aren’t perfect, just say, yep, I take imperfect action. It’s not all set quite yet and and and just own that. And then the other thing I’m a big proponent of though is being super honest and forthcoming with folks. So like when we’ve launched our programs and they’re not even done yet. Right. I will. Those are people that are interested. I’m interested in the program. I want to join. And so I just we’re very straightforward with them.
Awesome. It’s going to be a six-month program. We’ve only recorded the first month’s worth of content or we only have two videos recorded so far. It’ll become. We just tell them what it is and roll with it. And people are normally really excited about that. They like new and imperfect and those things. And so I think oftentimes we build up. It needs to be just everything firing. Absolutely.
Yeah. And I’ve actually had that like with this program, as I’ve been like trying to build the course, like the training that goes along with that. So it’s like we’ve still had calls and we’ve had a guest call-in like support calls and all that. That’s great.
And I’m like, guys bear with me. Like it’s almost done. It’ll like you’ll have it soon. You’ll have it soon. And so it’s like, you know, I just ask them to be patient with me and just like it’ll be OK like it’s going to turn outright. Like it’s fine. And like I think people appreciate that because they see that like, OK, I don’t have to be serious in my business either. I don’t have to be perfect.
I always say it’s like a range. Right. It’s like I say that it’s not just typed A, type B, it goes from like like it goes all the way from like A plus A-plus to like B minus. Right. So I say that I’m like a type B plus like I’m mostly laid back, but I am a little neurotic and a bit of a perfectionist. So it’s like I’m still that. I’ve got that. Plus I would say you’re like an A-minus.
You’re like, you’re like a type, but you’re. So, like you’re organized, you’re on top of everything, but, you know, you really laugh it off.
Well, it’s so important to have fun in business and to enjoy the people you work with and what you’re doing. And coincidentally, when you’re in that energy and that have that flow and that mentality, that’s when amazing things happen and. Right. Because you’re in that energy, you’re going to attract people who are also in that energy, which are not going to be the clients that cause issues, complain back to all the things because they’re also in that state of abundance and happiness and all the things.
And so I’m going to do a couple of questions here on my mobile phone. Let’s see a question that comes is comes through is Caroline asks, Do you think a spiritual coach can only launch a program if it focuses on the financial growth of their clients? What is your perspective about it?
So if I’m understanding the question, it sounds like, you know, can you be a spiritual coach? Will Mavis’s on money? So, I mean, I think so. Like, I don’t think it matters like what you teach as long as you’re enjoying what you teach. So, you know, I’ve seen people like just totally do money mindset, you know, and that’s what they do. And there’s a lot of spiritual components to that. So I think that’s fine.
I don’t think that’s strange at all. Yeah, yeah.
And I will chime in and agree your niche does it. It does not matter as long as it’s something that you love, you understand well or you know well enough to teach somebody else about it. You don’t have to be the world’s best to make that clear. Nobody starts off as the world’s best. You just have to know enough, know more than the person you’re actually targeting to teach it to. And yeah, you don’t have to.
In a spiritual space, a ton of spiritual coaches, crush it, and relationship coaches and law of attraction coaches, it doesn’t have to be tied back to money whatsoever. So, yeah, we see a lot of interesting niches out there as well, a lot of clients in different niches and yet does not have to be tied back to money. So great. Great question, Caroline. And Yepp does not have to be tied back to money. If that’s something you want it to be kind of overlap with.
You can lend a couple of things. But yeah, it doesn’t have to be tied back to it. Jessie, we’ve always been going an hour now. I didn’t realize how fast time is going by. It’s so easy for me to chat with you, my friend. Let’s see if we will. I guess we’ve got to wrap this one up because almost an hour long. But I just want to say, first and foremost, congrats on an amazing twenty-four thousand dollars this month so far.
I titled this, you know how Jessie did twenty thousand dollars. And then we hopped on together and you’re like, oh, by the way, another client. And so. Yep. So incredible, my friend. Congratulations. Thank you so much for sharing with us all the different things from your perspective. What’s working for you, the shifts you’ve made so many takeaways here, Jesse. How do we get in touch with you? People want to.
Yeah. All the cool things you do. How how do we get in touch with you?
I have a free Facebook group called Five Figure Launch Queens. I’m also on Instagram at J_Dasilva and then, yeah, you can find me, find me on all the spots like my Facebook profile is open. So if you just like search, I’m doing a kissy face, I’m wearing my sequin jumpsuit with the movie sleeves so you can’t miss me. And then of course, like my website, which is JessicadaSilva.Com.
Awesome, awesome. And guys, we will have notes for you, or we’ll drop off some links in the comments section online and otherwise. If you’re listening to this as like a podcast, Jessica, at the end deSilva, the way it sounds, .com For her website. JessicadaSilva.Com. But yeah. Jessie, thanks so much, my friend, for for a lot of things going for your time for hopping down here, sharing everything, and for working with us with your back against the wall and in your amazing, unique self and just and demonstrating as a leader that you can be who you want to be and do amazing things.
And so appreciate you greatly, my friend. I guess that’s it for this call. Again, if you want to get in touch with Jessie will have some links beneath this video. Also, if you guys want are interested in a free 20-minute connection, call with nothing for sale. We have nothing for sale on this call. But if you guys want to learn, how about a connection call a client attraction strategy, call nothing for sale.
Just comment below attraction. One of our team members will reach out. We’ll hook you up with a free twenty-minute call. There’s nothing for sale on that. Jessie, thanks again, my friend. And guys, we will chat with you all very soon. Thanks.
How much Money Can New Coaches Make? $22,500 Case STudy.