One Of My Favorite Facebook Retargeting Ad Strategies

Written By Dino Gomez

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Transcription

In today’s episode, ladies and gentlemen, we’re going to be talking about the most powerful Facebook ad retargeting tip there is in the world, I’ve given you guys the ship.

Hey guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1. All right, the clapping started late that time, crowd didn’t get the initial joke, I guess. Guys, we’re talking about the most powerful Facebook ad retargeting tip out there.

All right. If you’re not familiar with what retargeting is, it is a really cool technology, basically, where you guys have seen this before. You’re on Amazon, you’re looking at a pair of shoes. And all of a sudden the very next day on Facebook, Amazon hits you with a Facebook advertisement. And it’s that exact same pair of shoes you were looking at. How did they do that?

How did they know that you were looking at those shoes right there, reminding you to come back and purchase those shoes? All right. And so retargeting ads is that technology where once somebody visits your Web page, you can show advertisements, very, very specific advertisements to them because you know that they’ve already showed some level of interest in your product or service by visiting your website. All right. And so that’s what re targeting ad is. Now let’s talk about the most powerful Facebook ad re targeting tip.

All right. And this is what I call the FAQ retargeting ad. FAQ stands for frequently asked questions. All right. Before anybody buys anything ever they have to understand what they’re buying. All of their questions have to be answered. All right. Before you buy a brand new deejay mixer for a podcast, which I have, which is like this audio mixer, I need to understand, what it does.

Does it work with my Mac computer, you know, how much is it? Does it have great reviews? Does it come recommended? Can I record directly from it? Can I adjust volumes on it? Can I just output levels on it? Like I have questions that have to be answered before I’m willing to spend money. Six hundred dollars on this mixer. All right.

And the same thing goes with coaching services, coaching or consulting services. People need to have all of their questions answered before they’re willing to buy. Right. Like, you know, how much is your program? Does this work for me in this specific niche? Do you teach client attraction strategies? Do you also show me how to close clients? Do you teach sales? Are you going to teach me high ticket or low ticket? Are there refunds or what is your refund policy?

Does this work for me? If I only have five hours a week to put into it. People are going to have questions. All right. Why is this a better coaching program compared to somebody else’s? Why is your system superior? Do I get lifetime access to the core content? Because I’m really busy right now. I’m not sure I can really watch it all right away.

People have buying questions and they will not buy until all of those questions are answered. All right. And so the most powerful retargeting ad that you can create is one that answers all of those questions. All right. And so what we do right is you do you do market research, right? Like you can send out an email to your email list and say, hey, if you have a program that’s already out and you can say, hey, I noticed you haven’t.

You know, you’ve been on my email list for two months. I noticed you haven’t booked a call with us or I noticed you haven’t purchased our program yet. Can you fill out this short six question survey? Right. You can send them a survey and ask, hey, why didn’t you buy can you just let us know in a few words why you didn’t buy? All right. And you want to get feedback, right. And you know, for why people didn’t buy it.

And that’s a powerful strategy to use because oftentimes you might have something, a component in your program that they don’t know that they that you have and that might be what they’re looking for. So in that feedback survey, they might say, well, I was really hoping that you provided one v one calls in your in your program. And it sounds like you only do group coaching calls. And it might be, as a matter of fact, that you do provide one v one coaching calls.

They just somehow missed that on your sales page or otherwise.

They haven’t booked a call with you, a sales call with you yet because they’re under the assumption that you don’t do one V one calls. Right.

And so what we want to do on these FAQ retargeting ads, it’s really just an ad where you’re sitting down talking to the camera directly to the camera. If you have a little whiteboard that works really well. I like using a whiteboard and I will have all of what I know are the frequently asked buyer questions, questions that have to be answered before somebody will make a buying decision. And I answer them one by one. And it is the most powerful ad ever.

It always converts the highest. Right, because once people have all their questions answered, they can make a buying decision. It’s either yes or no at that point, but they cannot and will not make a buying decision if they still have questions, unanswered questions about your coaching service, all right, and so if you are to the point where you are running Facebook ads, which again, I don’t recommend starting with Facebook ads, as a new coach with our programs, we have three different programs. Our first program is for aspiring and new coaches that are making under three thousand dollars a month.

We help you build a Facebook group and an audience. We help you find your niche. Dial in your messaging and then your first three to five clients. Right. And what we do inside that program is, is help you build your organic audience. And it’s important because you have to dial in your messaging and your offer and your marketing and your authority and those things first. Right. And you need some testimonials before like a Facebook ad funnel is going to work because in that Facebook ad funnel, you’re going to need testimonials so that a cold audience, people who haven’t heard of you.

Right. Are going to see those testimonials and then trust you. All right. And so we start with organic. Once you have your organic dialed in, we have Coaching Activator, our next program. And that’s for coaches that are between, you know, that that want to grow from, you know, two to five thousand dollars a month, that they want to grow to ten to fifteen thousand dollars a month. We have a Coaching activator and then from there we have 7 figure visionary, for coaches who are ready to really dial it in and want 40000 to 100000 dollars a month.

Which one of our clients is about to have our first client, first client into our mastermind is about to have her first hundred thousand dollars a month, just five months working together, which is so cool. I’m so excited about it. I know I mentioned that in the previous episode, but that is insane to do in five months. To grow it to one hundred thousand dollars is insane. And that’s the very first client in our program. So super pumped.

The faq retargeting ad.

Once you have your organic dialed in your messages and then your program set and those things are set, then you can start running ads and your best retargeting ad is going to be the faq retargeting ad where you answer all of those burning questions about your program.

Right. Will this work for me? If I am X, Y, Z. People have all the different questions and you want to answer that very simply on camera, you can use your phone and just talking to the camera and answer those questions. You can do it in front of a whiteboard and scribble out the questions and the answers. I like to do it like that.

But answering those frequently asked questions. Guys, we have all the data on it. No other type of retargeting ad that beats it. We have testimonial retargeting ads where once people opt into our funnel, we just start like berating them with different testimonials from clients over and over and over again until they get the point that our stuff works and those will convert some people as well. But the one that converts the most people by far is the faq retargeting ad where we just answer those frequently asked questions.

All right. And so it is as simple as sitting down, figuring out what those questions are that people have before they buy and then answering those questions and every targeting ad.

And I will add in, if you are selling, if a course or if people are able to buy directly themselves through a checkout page, really important on your sales page that you have frequently asked questions at the bottom of it because, again, you’re not on a phone call with them where you can answer their questions. That’s what’s great about phone call enrollment. Like the questions that people have. They can ask them all and you can answer them.

All right. But if you’re going through a sales page, sales pages have to be optimized very, very strategically. You need to there’s a lot of components to a sales page. I won’t get into that now. But one of the core components, right, because it’s related is having it frequently asked questions section so that you can answer their questions so that they can make a proper buying decision. All right. And as simple as that, guys, but that is what this show is about.

We want to give you really tangible tactical strategies and tips that you can implement very quickly without all the extra fluff. And so I’m going to leave it at that. Guys, go get your faq retargeting done if you’re running Facebook ads and come back and find me on Facebook and let me know how it works for you and what it’s doing, because it’s going to do some cool stuff for you. All right. And so that is it for this episode.

Guys, as always, keep doing you and have an absolute blast with your online coaching business.

And remember to be yourself. Be goofy, have fun. This is a business. This is your business. You are the brand. So have a blast, that’s all. Hey, Dino Gomez here, and if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos, and cheat sheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs.

All right. So that is it for this episode, guys. We will see you in the next one, Bye bye.

 

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