Dino Gomez

Online Coaching

How To Land A Podcast Interview [With just 2 sentences]


How To Land A Podcast Interview
[With just 2 sentences]

Written By Dino Gomez

[Free Training]

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Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business. 

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Transcription

Hey, guys, Dino Gomez here and today, we are going to show you how to land yourself on a podcast using just two sentences. Let’s dive into it right now.

All right, guys, so we’re over here at my computer and I’m basically going to show you exactly how with just two sentences, you can land yourself in a podcast and give you proof and evidence that this works not only for myself, but works for other students and people that I coach and stuff like that. So let’s check this out. So, guys, on March 6th, I went to my Facebook page and I said, who here runs a podcast?

With a couple of fingers pointing down. All right. So here’s what happened. Fifty six comments later. Right. All my friends are chiming in. Hey, I own a podcast or hey, my friend, I know somebody who owns a podcast. They’re tagging podcast owners. I’m instantly being connected to all of these potential podcast hosts and that I could potentially be featured on their podcast. Right. And so Kevin right here is like I do pay traffic, you know?

And then I went back and forth with him and he’s like, yeah, you know, if you do pay traffic, you’d be a fit to be a guest on my show. I’m looking for more guest. I’m like, perfect. There’s a potential opportunity. My friend Kyra here, she tagged somebody. She’s like, hey dino my friend Ashley runs a podcast. You should get in touch with her I’ll make an introduction for you.

Right. And that’s the power of using social media guys, is that I am much more likely to end up as a guest on one of these podcasts for a couple of reasons.

Right. First off, if Kera says, hey, my friend Morgan runs a podcast, I’ll introduce you right when I’m introduced to Morgan, Morgan’s going to kind of feel like she has to host me on our podcast simply because we both have a mutual friend in common. Right. And she’s going to be like, OK, I’m going to have you, because, you know, Kyra, and so it’s really powerful how you can use social media.

I feel like coaches and service providers just aren’t using social media enough for all these types of opportunities. All right. So, again, I did this. It turns out my friend Criag Campbell ran a podcast. I didn’t even know he ran a podcast. Right. And so I was like, OK, that’s the first easiest opportunity. I’ll reach out to Craig. I was like, hey, Craig, sent him a message. Heard you on a podcast.

You’re looking for guests or do I fit in your needs? And he’s like, Yeah, you absolutely do. Let’s get you on the show. So we lined up a show. And then just 11 days later, the podcast has already been recorded. It’s already been edited. And then, boom, it’s up on YouTube. And look what happens, guys. This this interview is still gaining views and momentum, but it has four thousand twelve views.

Right. And so within a matter of ten or eleven days. Right. I went from getting actually interviewed on the podcast and then having that podcast edited, recorded and then produced live. And now I’m in front of and I’m spotlighted to Craig’s entire audience. Right. How powerful is that? Right. I was able to talk about my services, reveal a bunch of cool strategies and techniques, and all of a sudden people came to me and said, hey, you know, I’m interested in your coaching program.

I’m interested in learning more from you. I want to work from you. What you shared was incredible, amazing tips and strategies. I want more of that stuff. Right. And so I ended up with more clients, guys. And so that is simple. Like literally two sentences. Guys can land you on a podcast. Right. And so let me show you another example, guys. Maybe if you don’t have a lot of friends on Facebook, and this is why I always recommend max out your friends on Facebook, send friend requests to entrepreneurs.

Right. They’re going to own podcasts. They’re going to know other entrepreneurs. They’re going to help build your social network and your connection and so forth. Right. But here’s another thing you can do, right, is you can go hop on into, for example, a Facebook group. And so in this example, this is a bonus strategy. A second way you can get yourself on a podcast, you can go into the click funnels Facebook group.

And when you’re in this Facebook group, we’ll use the search bar here. And I’m just going to type in podcast. All right. And now this Facebook group has like two hundred thousand entrepreneurs, and it has it’s a goldmine for meeting other entrepreneurs so I can search my podcast. And one of the cool things clickfunnels does is they actually connect podcast host with other guests. OK, and so literally right here, they say this thread was designed for podcast owners and guests that are looking to collaborate.

And so you can hop on here. And everybody who owns a podcast is like I own a podcast about finance. I own a podcast about entrepreneurship. I own a podcast about fitness. Right. And so you can find who niche matches your audience and so forth. You can reach out to them and say, hey, are you looking for I guess I would love to share some value on your podcast, some really cool things with your audience. They’re going to say absolutely.

All right. And so it’s as easy, guys, as searching in these big Facebook groups under the word podcast to find potential podcasts. I guess you could actually just go into the group and then you could also drop off the exact same question I posted on my Facebook page. Right. I could say, who here owns a podcast? You know, tag, somebody that owns the podcast below. And all of a sudden I’m going to end up with hundreds of potential podcasts, if not thousands of potential podcasts that I can be connected to their own to reach out to them and scheduled to be on their show, guys.

And so literally with right in two sentences, you can find yourself an opportunity to get on a podcast, build your audience in your brand, and in other words, potentially pick up new clients from that technique. It’s the simplest thing in the world. And guys, let me show you some proof and evidence. Richard here. He got this strategy for me. He posted on his face. Who here runs a podcast, right? And I haven’t seen what the rest of the comments were about, the first comment here is from his friend Tim, who says, I run a podcast and produce five other shows, OK?

And so they started a conversation there. And then here’s what happened. Richard, reached back out to me. And he’s like, hey Dino I have a chat lined up on Monday to talk about podcast. So boom, right? Richard took action. He used exact post. And then all of a sudden he lands himself on a podcast, guys. And so these strategies and techniques that I’m teaching are super powerful. And just because they’re simple doesn’t mean they’re not strategic.

This is strategic and simple, as you can get. And I don’t know about you. I’m a man of simplicity. I would rather get results doing things the simple way. All right. And so this is just one client lead gen strategy for you and one way to get featured on a podcast. All right. And so, guys, if you thought this was cool and strategic and you like these types of simple strategies that get results, all right, then you’re going to love my new ebook that is coming out.

Link it up in the description below. It’s going to be like just a couple dollars, but it’s going to walk you through twenty one different social media post templates that will help you land clients. And you thought this one was cool. Wait till you see what is in that ebook. And so go ahead. Check out that link in the description. Guys, if you like this training and you want more awesome training hit the subscribe button, because I’m always coming out with cool ways to land clients and grow your business online.

All right. So Dino Gomez here. Hope this training was helpful. We will see you in the next episode.

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#1 Coaching Mistake


#1 Coaching Mistake [Uninspiring Content ]

Written By Dino Gomez

[Free Training]

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business. 

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Transcription

Hey, guys, Dino Gomez here and in this video training today, we are going to be talking about the one major mistake coaches are making that are losing them clients. Let’s get into it right now.

All right, guys, so you’re an online coach, service provider or something of that nature, and you’re on Facebook, you’re on social media, you probably use those platforms quite a bit to attract clients into your business. Now, let’s talk about the number one mistake I see coaches making that’s actually costing them clients and new business on social media. And here’s what it is. All right. So oftentimes you’ll see a coach or somebody they’ll just go ahead and they’ll talk about something that’s going on in their life.

In particular, they’ll be talking about how they had a rough day maybe, or how they could be anything, how they lost a client, how there business isn’t going so well, how they’ve gained weight, whatever it might be. They’re kind of airing their dirty laundry, so to speak, on social media. And the thing is, as a coach, you are looked up to as a leader, and it’s really important that you consistently have the persona and the reputation of being a leader.

People are your clients are looking up to you for mentorship, for leadership and to grow their business. And what they don’t want to see, what prospects don’t want to see from you is, is you playing the victim card. All right. And so everybody, regardless of who you are, right. Has bad days, rough days. You know, business might be down for a moment. They could lose a client. There’s all these different things that happen to all of us.

But what we don’t want to do is air our dirty laundry on Facebook. What we can do, though, is we do want to be authentic. We want to we don’t want to pretend like we’re superhuman or anything that we’re not. But there’s there’s a way, tasteful way to actually talk about yourself on social media. And so I’m going to give you guys an example. Let’s hop into my computer right here. All right. So I’m going to show you guys a post that I left on Facebook where, again, I’m basically presenting myself as a normal person.

Right. But I’m also presenting myself as a leader. So, again, you don’t want to air your dirty laundry on social media. I see a lot of new coaches do this. And and basically they just kind of want, like, pity points, so to speak. They and their posts might get a ton of engagement. People might be like, oh, my gosh, I’m so sorry. You’re having a horrible day wishing you well. I hope you’re good, my friend.

And just because the post gets a lot of engagement, doesn’t mean it’s actually convincing people to become a buyer from you, right to become an actual client. It’s actually doing the inverse. It’s doing the opposite of that. So let me show you a way for which you can talk about difficulties and problems that you’ve had in your business or in life and actually turn that into a story where all of a sudden it’s becomes inspiring piece of content.

And people are like, wow, I want to hire that person as a coach because they know you, they’ve been in my shoes before. They’ve overcome certain obstacles that I’m facing right now. So I’m going to hire them as a coach. That’s what we really want to do. So I posted this in the clickfunnels Facebook group here, and you can see this particular post. Six hundred and forty eight likes two hundred and sixty five comments. All right.

And so this post went super well. I had dozens and dozens and dozens of friend requests after this post, people going like, who is this guy? I want to learn more from them and stuff. And so here’s the way I started this post, guys. It says, I had just lost a huge client and was given thirty days notice. All right. And so the story took place about seven years before when I was young, when I was twenty three years old and I just started this digital marketing.

I talked about how I lost my biggest client, how I lost basically all my income with that client. But again, I wasn’t just posting here. I just I lost a client, you know, please help me give me some pedi points. I wasn’t posting that. What I said is I had lost a huge client, was given 30 days notice. I talked about how I was nervous and anxious. At the same time, I wasn’t sure how I was going to pay rent and that I had a few options of what I could do.

All right. So I lost a client here are my options. I could grab a beer, sit on the couch and numb the pain, or I could desperately try and outreach campaign or number three, I could help as many people for free and try to attract a client from the value provided up front. And so I continue on with the story. I needed a reset, so I went to the gym like a mad man, threw weights around like never before, said affirmations to myself the entire time my, favorite jams ringing in my earbuds, I smiled and made conversations with a few strangers, acted as if all was good.

I kept my energy and positivity on point. I winked at the front desk receptionist on the way out of the gym, right. My endorphins were high and I had reset my vibe for the good. All right. And so then I go on to talk about how I got home. I made myself a protein shake, took a shower, and I was all all of a sudden now I was calm and mindful. And it was at 8pm that opened my laptop and I went into I went on to social media and I helped as many people for free as possible. In a few hours later, all of a sudden, I received a PM private message from a business owner and he owned a six location gym franchise. He said he was really impressed with the free value in the responses I was giving to people’s questions in these other Facebook groups. And so he said he wanted me to do their marketing for his six gyms.

So I hopped on a Skype call with him at that moment, and twenty two minutes later, this gym owner of six gyms had wired me twenty five hundred dollars for the first month’s payment. All right. And so it was in that moment that I realized a few things. A step backwards can position you for a leap forwards. Clients are everywhere. When you have an abundance mindset, give first and receive later. Trust yourself and manage your emotions.

Tough situations only have to be temporary. All right. So that’s what I wrote, right? So basically, it’s a story of triumph. I’m saying, hey, I was put in a tough situation. My client gave me 30 days notice, my biggest client, because they were moving their marketing in-house. And so they wanted they wanted to be controlled inside their agency. And that’s the only reason they were getting rid of us. And then I was like, that’s a tough situation.

But I wasn’t asking for pity points. I said, here’s what I did about it. Right. I went to the gym. I readjusted my energy, my mindset, my vibes. I focused, I got calm. I took a shower. I had a protein shake, ate healthy. And then all of a sudden I took action. I went out there, I start prospecting. I was helping people for free. And then I landed a twenty five hundred dollars a month client.

So in the span of like three and a half hours, I went from losing a client to landing a bigger client. And so this inspiring story, that’s not me just airing my dirty laundry and saying I lost a client. Feel bad for me. Right? That’s not impressive as a leader. That doesn’t make you look like a coach. What does make you look like a coach? And this is a true story. Right. So make sure it is a true story.

But what does is talking about how you have overcome your struggles to overcome those bad days, overcome those difficult situations, because that’s what leaders do, that we all have problems, issues, struggles, but we figure out a way to go past it. We don’t play the victim card. We go, OK, this is the situation. You know, I’m going to work through this or I’m going to strategically find a way around this obstacle by posting that again.

Six hundred and forty eight likes and two hundred sixty five comments. And if you read these comments, they’re absolutely insane. It says, I love that story, powerful lesson, so many people have thanked me, and said this is exactly what I needed to hear. They said, I love how you took action. You’re such a leader. Excellent. Good nuggets. Thanks for sharing this. Thank you so much. I needed to hear your words. Like people are literally going, oh, my gosh, I needed to hear this.

Right, all of a sudden I got all these friend requests and all these people are coming over and checking out my coaching programs, my things, and they go, this is the type of leader and the coach that I would want. But he’s able to overcome obstacles. And obviously he knows how to get clients and do different things. And so that is the number one mistake I see coaches making on social media is airing out their dirty laundry.

They’re talking about how things are difficult, yada, yada, yada, yada. And that really, you know, what you really want to do is talk about how things were difficult for you and then you overcame them. Right. And that that is a huge, just simply shift that makes a massive difference on whether or not people will actually buy from you and look and perceive you. Right. And know that you’re their coach. So this is super powerful because it is being vulnerable.

I’m talking I’m not saying, hey, I’m perfect. I’ve never lost a client or anything like that. I’m saying, hey, I lost a client because they brought their marketing in-house, but I didn’t sit around and complain about it. I wouldn’t replace that client within three hours. And so it’s really a powerful story. And people really appreciated hearing this because it was giving them inspiration that they wanted to hear. So I hope that training is helpful for you guys.

That’s just a small little things in your marketing. In your messaging makes a massive difference. That’s a small tweak that completely positions you differently. And so I wanted to share this because I’ve been seeing coaches out there recently airing their dirty laundry on Facebook and so forth. And I know that they’re losing sales because of it. And so I wanted to share this with you guys so that you don’t make that same mistake. So I guess I hope this training was helpful for you if it was smashed to subscribe button or not.

But otherwise, we have a ton of other videos on this channel to talk about how to get clients, how to choose a niche for your coaching business, and then how to scale to six and seven figures systematically. And so if you’re an online coach or if you’re an aspiring online coach, I think you definitely love this channel. We’ll link up in the description to some of our other videos that we think you’ll really enjoy.

Otherwise, I hope you guys have an awesome day. We’ll catch you on the next video training.

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Get $1,500 Clients From Facebook In Hours – [Without Advertising]


Get $1,500 Clients From Facebook In Hours [Without Advertising]

Written By Dino Gomez

[Free Training]

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business. 

>> BOOK A FREE CALL NOW <<
Transcription

Hey, guys, Dino Gomez here and in this video training today, we’re going to walk you through the two cents Facebook post that generates hundreds of client leads. Let’s get into it right now.

All right, guys, we’re over here at my computer, we’re going to hop right into this right now. Now, I’m on my actual Facebook page right now, guys, and one of the things that the first thing I want to show you in order for this technique to work is that you need to optimize your Facebook profile. OK, and so what you’ll see here is that I have a nice cover image with a message so that when somebody takes a look at my my Facebook page, whether they’re stalking me or a friend or whoever they are.

Right. They instantly seem a professional. They know what I have to offer. They know that I’m a coach that can help them grow their business to six and then seven figures. Right. I can actually click over to my website. They can join one of my three Facebook groups, but very easy to see that I’m a professional that’s able to help them if they are an entrepreneur of sorts. So that’s step one. Does you have to optimize your Facebook profile.

All right, step two, guys, is there something that is called buyer and seller groups on Facebook? And they exist in almost every single city and every single neighborhood. So I’ll give you an example, guys. I’m going to type in Carlsbad, all right. In the search bar here and Facebook. And the reason I’m typing in Carlsbad is because Carlsbad is a neighborhood in San Diego. All right. So I’m just typing in Carlsbad here.

Facebook’s going to load this up. And the next thing I do is going to go over to this group’s tab and I’m going to click on groups. All right. Now, what pull pulling up right here is every single group that exists in Carlsbad. All right. And so we can see how much how active these groups are by how many posts there are per day. But in almost every single city and every single neighborhood. Right. There’s going to be these groups that are like mini Craigslist, all right there, like via their buy and sell.

Trade groups where people are posting things for sale is where small businesses are offering deals and discounts as well. Entrepreneurs are hanging out. There’s all these types of cool Facebook groups that are particular to local communities. All right. So you can join these Facebook groups, for example, the Carlsbad Exchange Facebook group. I’m going to click into this group. And what’s so amazing about these groups guys is that normally there’s like forty to one hundred thousand local residents and business owners inside these groups.

It’s absolutely insane. So for this group has forty six thousand members. All right. Which is just insane. Now, I want to show you something that I did inside this group. Right. I’m going to go ahead and type in my name so that I can find the post that I actually did. All right. And here’s a post I dropped off in this group recently. Again, guys, it’s only two sentences long and it generated hundreds and hundreds of leads for me.

So let’s take a look at how this works. I said, who else is a small business owner? And thought I would bring us all together. That’s all I said. Who else is a small business owner that lives in this neighborhood, that lives in the city? I want to go ahead and bring us all together. All right.

And so what happens is everybody starts going, I own a business, I own a gym. I’m an accountant. I’m an attorney. I’m a photographer. I’m I’m a florist. I’m a pet store owner. I do this. I do that. These comments go on and on and on. There’s one hundred and ninety three comments. There’s one hundred and ninety three business owners, their potential clients. Right. That I can then start a conversation with.

Right. But one of the things that happens right by posting this is everybody goes, who is this Dino Gomez guy that started this really cool thread? All right. And so what happens is they click on my name and they come over to my profile and they go, oh, my gosh, he’s a business coach. Right? And he can actually help me get to six and then seven figures. Right. And they start looking at my posts.

They click to my website, they learn about me and they go, oh, my gosh, I’ve been looking for this guy. He maybe lives locally and all these types of things happen. And then all of a sudden you start getting all these messages coming through to your inbox. Right. It’s absolutely insane. That’s the only thing you have to post. Right. And what I can do right. Let’s just say I’m a coach and I work with photographers.

I help photographers maybe grow their business strategically. Let’s just say that that’s what I would do. There was like seven or eight different photographers who commented on this thread that their wedding photographer or, you know, they do portraits or whatever it is. Right. I can go ahead and send them a friend request. All right. What is going to happen when I send a friend request to a photographer? Right. Well, they’re going to be like, well, who’s this guy?

And you’re going to click on over to my Facebook profile. And if I was a coach helping photographers grow their business, my cover image banner would say I help photographers grow to six figures, get a free consultation. Right. And these photographers are big. Oh, my gosh. I want to go to six figures. Let me get in touch with this guy and learn more about how he’s able to do that and see if he can help me and so forth.

I mean, there’s a million opportunities that open up guys just by asking an audience to self identify or other examples. Right. Is if you work with let’s just say you work with attorneys. Right. You can go into a group and say, hey, how many attorneys are in this group? I’m just curious. And all the attorneys are going to say, yeah, I’m attorney, I’m an attorney. These are all people that are potential leads that fit your target audience.

You can send them a friend request. Right. And they’ll accept your friend request. And then what happens is they become Facebook friends with you and right over time. As you drip out content on your Facebook profile, they get to know more about you and start to see what it is you do business wise. You start giving out free tips and free value on your Facebook posts in your page and stuff like that. And they go, wow, I really need to get in touch with this guy.

I’m interested in when you actually then drop a post on your Facebook page that says, Hey, who’s interested in my new program that helps attorneys write grow their law firm to seven figures? Right. They’re going to be like, oh, my gosh, I’m interested. I’ve been watching you and I’ve been stalking your posts on social media for months. And I was just waiting for the right time to get in touch with you, to work with you.

Right. And so, guys, this is this is the power of social media. Just another simple strategy, right? To pull in and to have your audience, your perfect target, fit clients self identify themselves so that you can connect with them. Right. And this works and this is powerful because business is personal. People like to work with people they know, like, trust and relate to. And so when you’re Facebook friends with somebody, they get to see photos of you.

They know you’re a normal person. If you do a good job dropping off case studies and testimonials and a bunch of other strategic social media posts, they start reaching out to you for help is absolutely crazy how it works. And it’s so simple, guys. And so I hope this training guys as mini training was helpful for you and gets you to understand the power of social media more if you’re not using it fully and completely. And if you like this training guys and you’ll love this other video I did on how to land yourself on a on a podcast with just two sentences.

All right. And you’ll also really love my new ebook that is coming out. A link is in the description. It gives you twenty one strategic social media posts that help attract your perfect big client to your business. All right. And all you have to do basically is copy and paste those posts. I can tweak it a little bit so it matches your style of writing and your personality and your business. But they’re all laid out for you. And if you thought some of this was strategic, this is the stuff that’s been given away for free on YouTube.

So if you want that, I want to prove to you how powerful social media be and how strategic a different client getting strategies are that are out there. All right. So, guys, go ahead check out that e-book, if you want to see training on a different type of subject or something like that, drop a comment below as well. Let me know what types of training you guys are looking for.

I’m happy to shoot a video on that. Hit the subscribe button so you don’t miss any more of this awesome content. I hope this was helpful, guys. Dino Gomez here. We will see you in the next video, my friend.

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How to Get Your First Paying Coaching Client [Without Advertising]


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Written By Dino Gomez

[Free Training]

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Transcription

Hey, guys, Dino Gomez, and this video training today, we are going to be talking about how you can land coaching clients without any money for advertising. Let’s get into it right now.

All right, guys, so today’s video training is going to be awesome. We are going to be covering a very, very popular topic, a question that I get asked all the time, which is, how can I land coaching clients if I have zero money for advertising and I’m just launching my online coaching business? And so that’s what we’re going to talk about today. Now, guys, really, there are about three or four different ways for you to land coaching clients without any money for online advertising.

All right. We’re going to talk about three of them. And in particular, I’m really going to dive into my two favorite ones. Now, the first way that a lot of other coaches teach for you to get your initial first coaching clients is by cold outreach. Right now, a cold outreach essentially means that you would go on social media, whether that’s LinkedIn or Facebook or Instagram, and you would search around for who might be your perfect fit client.

Once you find your perfect fit client, you would send them a private message and offer them like a free strategy call or offer them some free advice and eventually try and get them on a phone call where you can provide them some value and then ask them if they want to join one of your actual coaching programs. Now, personally, I’m not a huge fan of cold outreach. I don’t think it scales very, very well. I think it’s kind of takes up a lot of time.

It’s really just not my style to go chasing people down and kind of begging and asking for them to become a client of mine. That’s really not the way I like to do marketing. I prefer inbound marketing where clients come to us. And so the next two strategies I want to introduce to you that do not cost money. So you do not need any money for ads that will help you than coaching clients. Are this right here? All right.

And so the first one, guys, is is one that you’re familiar with because it is where you are right now. It is YouTube. OK, so YouTube, right. It’s free to create an account. And what you can do right is begin uploading videos to YouTube around your area of expertise. All right. And so if you are a relationship coach, for example, you can upload YouTube videos talking about different strategies and techniques and exercises that will help couples that are having troubles in their relationship overcome those complications and difficulties and arguments and things of that nature.

Right. And as you do that, your YouTube channel will begin to grow. All right. And what will happen? One of the things that you can do, right, even if you’re just beginning at the beginning of a YouTube channel, you’re not going to have many followers. You’re not going to get many views. But what you can do is everybody that likes your videos, anybody that comments on your videos, you can comment back to them, ask them if they want a free strategy call or something like that, and examine potentially working with them further in that regard.

So really quickly, actually, from YouTube videos, you can build up your coaching business and that’s really a great strategy. I like YouTube as well because it does have what I call a compounding effect to it, which means the more videos you add to YouTube, the bigger your channel grows, the more leads you end up generating. All right. Now, another strategy for YouTube guys is a strategy we’re going to demonstrate in this video today, which is basically what you can do is inside your YouTube video.

After you offer some value, you can then at the end of the video, have a call to action and a call to action might be, hey, book a free call with us. If you want to learn more about our coaching programs, it could be, hey, go download a free ebook or PDF or video series that we have for you. You can actually collect an email from somebody opting in to that freebie or that lead magnet that you have to give away so you can use you to very strategically to grow your email list and to drive traffic, also to grow your brand.

And so YouTube is one option for how to grow your actual coaching business without spending any money on ads. Right now, the next way to grow the next way, which is my favorite way for you to actually sign coaching clients and attract coaching clients to you without chasing them down without any money for ads is actually using Facebook groups. OK, and so here we are inside our Facebook group. It’s called Seven Figure Coaches and Entrepreneurs. All right. And as we can see, we’ve had this group a while.

We have seven thousand four hundred and twenty three members. All right. It’s a very, very active group is consistently growing. That’s consistently new people asking to join this group. And that’s one of the reasons I love Facebook groups, is because they get bigger and bigger and bigger over time. Right. And with every member that comes into our Facebook group, we’re able to grab their email address. So that means with every single member that joins our Facebook group, we’re basically gaining a lead for our coaching business.

So this is really powerful. If you guys come join us, this Facebook group, you’ll see I’m consistently adding new content, new free trainings and a ton of value. And that’s really a kind of secret. No one to build in your Facebook Facebook group, guys, is you have to add value, all right? You cannot just have a Facebook group and not post any content in there or not add any value to your audience. Really, what a Facebook group is, is a platform for you to demonstrate your expertise.

All right. And to give value. All right. And to teach people things and so that they become interested in working with you and that. Makes it so that when you do make an offer for somebody to join your coaching program, they’re very interested because they’ve already had a chance to know, like and trust you. They’ve seen some of your content, some of your trainings. They know it’s awesome. And they want hopefully they want more of it.

All right. And so and that’s one of the free Facebook group is is just amazing in that regard. You can see we have a very active Facebook group with a lot of different posts, a lot of different content. And again, a Facebook group, once you have your initial members in your Facebook group, it continues to grow and get bigger and bigger over time, naturally. And so I really like that because rather than just sending outreach messages and having to do that repeatedly to get new clients and chasing clients, I would rather build a Facebook group and have it naturally grow, get bigger and bigger, and then our email lists get bigger and bigger.

And then we have clients reach out to us because they’re want to work with us. They’ve seen our content, they’ve seen our training, they’re impressed with our programs and they’re impressed with our testimonials and our track record. And so that’s one way to grow your Facebook group, guys, is by you want to constantly give value and by giving value and by having interaction in your Facebook group, Facebook will show and recommend your group to more people. All right.

And so naturally, it will grow by itself. Now, the next thing you want to do, two guys, while we’re on the Facebook platform and this is technique and strategy, number two, to grow your Facebook group is to actually optimize your Facebook profile. All right. So we’re over here on my Facebook profile, guys, and a couple of things that you’ll notice right off the bat, right, is I have an optimized cover photo. All right.

And so this is really, really important. You have an optimized cover photo. Basically, this is like your elevator pitch, right? So you want people that become your Facebook friends to know in a matter of seconds who it is you are as a coach and what you have to offer. Right. And this is amazing because when you have new Facebook friends who come into your life, into your network here, they’re going to know exactly who you are as an expert.

But then also your friends and family are reminded of who you are, what you do as a coach. And they might have referrals and different people that they can send your direction. But it’s really, really strategic to let people know in your cover photo who it is you serve, what it is you do as an online coach. All right. But guys, this is strategy number two of how you can fill your Facebook group, grow your Facebook group faster is by doing this, having a link to your actual Facebook group right here in your profile and then actually having an image with a call to action.

So this image says, discover how to attract and close premium clients. Join our free group. There’s an arrow pointing up to a link that will take them to our Facebook group. All right. And so what happens naturally is when I add new friends on Facebook, they come to my profile to see who this guy is. They check out my profile, they go, oh, my gosh, you can help me enroll to get coaching clients. You can show me how to grow a six to seven figure online coaching business.

Let me join this free Facebook group and see what that’s all about. And so they follow this banner and they click on this link and they go ahead and they ask and request to join our private Facebook group. So that’s another way to grow your Facebook group is by optimizing your actual personal profile and directing traffic that direction. All right. Other things you can do on your Facebook profile is you can say things like, hey, in my private Facebook group, I’m giving away a free ebook or I’m doing a free training this Saturday or I’m doing a Facebook live this Saturday.

I’m covering this topic. If you want to join us, you need to join the group in order to see that free training or get the free ebook so you can literally and your in your post on Facebook here, take your Facebook friends that are just your regular Facebook friends and shuffle them into your Facebook group. All right. And so that leads me to strategy number three of how to grow your Facebook group, which is you want to send twenty five friend requests per day.

All right. Twenty five friend requests per day to perfect fit clients, in other words if I am a spiritual coach and I work with female entrepreneurs and help them to attract a lot of attraction coach, I have to help them to attract more abundance into their life. What I would do is I would look for other spiritual, spiritually inclined, related Facebook groups and I would send twenty five friend requests a day to other women who seem like they would be perfect, fit clients to my coaching business.

And so if I see women in another spiritual group that are asking questions that I know I can help them with or that are engaging or that are writing awesome content and posts, and I go, wow, they seem like an amazing client. I would send them a friend request. OK, now what automatically happens, of course, is when you get a friend request on Facebook from somebody you don’t know, you instantly begin stalking them. Right. That’s just how it works.

So what happens right is that this woman will get a friend request and she’ll be like, who is this girl who sent me a friend request? So she’s going to click to your profile. And when she does and starts kind of scouting you out on your profile, she’s going to be like, oh, my gosh, this is a law of attraction, coach, who can help me get more abundance in my life. That’s cool. I really like I really would love to connect with somebody else who is spiritual.

Right. And then she’s going to scroll your timeline and be like, oh, cool. She has a group that’s filled with people who are into spirituality. I’m going to join that group. And that’s going to drive your fit clients into your Facebook group. All right, the other thing that is important that will happen is people will begin scrolling your actual Facebook posts. All right. And this is really important because it’s going to give people a chance to know, like trust and relate to you.

All right. And that’s really, really important. People buy from people they know, like trust and relate to. Relating to somebody is massive. It means you have a lot in common. So you want to hang out with them more because we all heard that saying birds of a feather flock together. Right. So what you want to do on your Facebook post is you want to do a mix of personal posts that talk about your lifestyle, what you’re up to, general things that people post on Facebook.

But you do want to mix in plenty of business related posts. And this post I talked about how in the last seven days, eight of our clients inside of our coaching programs have began offering up client opportunities to other members of our programs because they have too many clients. And so that’s a really cool thing to see happening inside of our program is that our members have so many clients that they’re giving away clients to other members that are brand new. And so like that’s a business related post that’s building trust for the results our program gets right.

As you begin scrolling here, I tell our very personal kind of a funny online story about how I built a seven figure business. But I compare it to Mario Kart. So there’s a little bit of sense of humor there. And people can kind of get to know me a little bit more. If you keep scrolling down. I’m asking questions to my audience so they have a chance to engage with me. I’m opening up the conversation to them that I’m not just posting about the food I eat or telling them here’s what they should be doing.

I’m doing on this combination of different content so that people have a chance to really be heard as well as I’m dropping off plenty of testimonials right in this particular post. I tell this story from my childhood and how I ended up as an online coach. And then I dropped off a bunch of testimonials that we had received in that exact same day. And so what does that do? Is that if I send a friend request to somebody who I think would be a great client to us, they’re going to be like, who’s this guy?

They’re going to come over here. They can be like, wow, he’s an online coach who helps me get clients. I would love to have our clients. Let me learn about him a little bit more. They’re going to start scrolling my my Facebook post to get a sense of who I am. And they’re going to see a ton of testimonials. They’re going to see they’re going to learn about me because I’m writing stories about myself and my childhood and how I became a coach and different things like that.

They’re going to get to know my wife. And because we just had our one year anniversary and stuff like that, they’re going to see that I’m pretty goofy, dude, and that my wife and I do tick tock videos learned they’re going to get a chance to really know me and if who I am as a personality and if they’re impressed with the testimonials and they like my story, all those different types of things, they’re going to be like, OK, I want to get to know this guy more.

Right. And they’ll click to join our Facebook group. And on our Facebook group, we just bombard our Facebook group members with a ton of value, a ton of free training. And eventually what happens is they go, you know what? I’ve seen enough testimonials. I’ve seen enough for trainings. I want to work with you inside your program and get those results that your other members are getting. All right. And so that’s why I love Facebook groups, guys and social media like this in general is because it attracts clients to you.

And I prefer to have clients attracted to us rather than chasing doing cold outreach. And so not to say cold outreach doesn’t work, it’s just my style is I would rather have clients attracted to me coming knocking on my door. And so there you have it, guys. Those are two different strategies, organic strategies where you don’t need any money for ads and you can go ahead and begin signing and attracting coaching clients into your business. And so what I want to do at this point, guys, is I want to offer you the coolest giveaway we probably ever have ever given away, which is this.

All right. This is our brand new e-book we just put together. It has taken us four weeks to actually put this together. It’s over sixty four pages long. This is what I believe other coaches would charge for. We are giving it away for free. But in this e-book, it’s called Client Attraction Strategies. It is a twenty one day challenge for you to attract your next coaching client, and it’s one hundred percent for free. All right.

And as I scroll through this here, guys, there’s seven different bonuses. We talk about how to write great copy. We talk about what types of content to post, when to how to post it all different types of things. And then what we do is we give you literally we give you twenty one different example posts for you guys to go ahead and copy. So for the next twenty one days, you’ll know exactly what to post on social media to help begin attracting clients to you.

All right. And so if you guys want this ebook, beneath this video, beneath this video, go ahead. There’s going to be a link to download this ebook. Again, it’s one hundred percent for free and it’s twenty one day challenge to see if you can attract your next coaching client for free. And so we’re really, really excited to release this because we think there’s going to be some outstanding results that come from this e-book. All right.

So if you’re interested in that, guys, check out the link beneath this video. Download your ebook for free and for the next twenty one days. Take the challenge, see if you can land a coaching client with no money for ads whatsoever. All right. And then finish this off, guys. One of the things we want to do is, first of all, ask that you hit the bell notification and actually hit the subscribe button to subscribe to this channel.

We release new content here on YouTube about one or two times per week. So if you like this video, there’s plenty more videos to come in. In addition to that, guys, if you want to join a free Facebook group, we have a link beneath this video in the description to join our Facebook group as well. And then finally, if you guys have a particular topic you would like to cover us to cover in future videos, go ahead and leave that comment below.

We do our best to respond to any and all comments that we receive, and we can actually shoot a video based around a question that you have about growing an online coaching business to six and seven degrees. So that’s it for now. Guys, go grab that e-book. The link is in the description. I think you’re absolutely going to love it. It took us forever to put together an otherwise guys take massive action on that twenty one day client attraction strategies Challenge.

We know you guys to get results and put that into action. Let’s go do that right now. Land yourself coaching clients. Tell us about it. Love the success story. And see you next time, Dino Gomez here and we will see you in the next video.

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How To Raise Your Prices Without Losing Clients
[For Coaches & Course Creators]

Written By Dino Gomez

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Transcription

Hey, you guys, Dino Gomez here, founder of Coaching Launch, as well as Seven Figure Visionary in today’s video, we’re going to be covering how to raise your prices without losing customers. Let’s get into it right now.

All right, guys, how do you raise your prices without losing customers? All right, it is a really, really, really popular question. That’s what we’re covering in today’s video. So let’s dive right into this. All right. So guys, in particular, right? I’m an online coach. I mentor coaches to grow their business to six and then seven figures. And and so I have different various programs at different price points. All right. And so the way you actually raise your prices without losing your customers is quite simple.

You create what is called a profit ladder. All right. So the way a profit ladder works, guys, is it looks basically like this. All right, and so if you’re an online coach or no matter what industry you’re in, persay right down here, you’re going to have like your your low ticket program. All right. And so for us, we down here, we have what is called coaching launch. I had to write that out coaching launch.

And so basically, for any aspiring online coaches, we have coaches laundry, and that’s where within six weeks we take you from having no idea and just having an aspiration to be an online coach. We help you build your audience of a thousand raving fans and then we actually help you launch your first coaching program and then anywhere from five to 15 clients within six weeks. That’s what coaching launch does. This for us is our entry level program. All right.

And so we have this down here. This is only this is a very affordable program. Now, from there, of course, we also wanted to raise our prices, increase our profit margins, but also deliver more of a transformational experience to all my coaches. And so in the middle tier, what we have here is a six month mastermind. All right. And this is seven figure visionary. All right, and then what we have up here is a 12 month mastermind.

All right. And this is also a seven figure visionary. And so the way it works, guys, this is obviously right here at the second tier, the six month mastermind. This is more expensive than the first tier because we have a bigger promise. We’re going to get you a much bigger result. Right. The promise down here is we’re going to help you craft your niche, craft your message and build your audience and land your first five to 15 clients.

All right. From there. Right. A lot of our members that go through that, they have a successful launch. They go, oh, my gosh, this is awesome. I’ve launched my program. Now I want to scale it. And so then they come back to us and they go, you know, I love working with you and your team and so forth. And so how do I scale my actual online coaching business? And so then we we have a six or 12 month mastermind for them, depending on how fast and how big they actually want to scale their coaching business.

So really, guys, when it comes to how to raise your prices without losing customers, it’s really about creating different offers for different parts of your target audience. All right. Because some of your audience is going to be a little bit more cold. They might not know you. For example, some of you guys watching right now. This might be the first time you’ve ever heard of me. All right. And so you’re not necessarily going to be ready to to invest up here at the seven figure level.

All right. Or should I just say in our seven figure visionary mastermind? Right. So you might first be like, all right, I really want to see what the style is like to make sure that he’s a type of coach that I can jive with. Right. So that’s the case. You might decide to hop in if you’re an aspiring coach at coaching launch or you might decide I’m going to start with the six month membership first. And it’s the I like it before I commit to like a 12 month membership.

So so really, guys, it’s really not that difficult to raise your prices. It’s all about stacking different offers for different segments of your market. Where it becomes tricky and becomes an art form is how you actually stack your offers. All right. And so so that they lead into each other. And so this is called a profit ladder. All right. I’m just going to put ladder up here, but this increases the average lifetime value of a client to you.

All right. And it’s really important to have a profit ladder because there’s always going to be a percentage of your clientele who want to work more closely with you and who want a bigger result. All right. And so if you don’t have that available to them, if you don’t have that next step offer available to them, they are going to find somebody else who does. All right. So really important, first and foremost, that you have to ticket offer.

This can be found everywhere in culture, guys up selling. It should be super, super natural to you if you should like it is everywhere. I think about first class on an airplane like that is an upset. There some people that are going to want to pay a premium to be in the front, have more leg room, have additional services and drinks and stuff like that. Right. You see it when you rent a car. I’m giving a lot of airport examples, but when you rent a car that anybody’s ever, ever rented a car at the airport before, first you check out online and reserve your car.

Then they you get there and they sell you on insurance, they sell you a presell gas. They sell you on a nicer vehicle. This is up. Sales are everywhere. Guys go to McDonald’s, they ask if you want to supersize it. All those types of things up. Sales are like the cornerstone of American business, as natural as anything is business wise. So you have to have a value added inside your business. Where it gets tricky, though, is understanding what the additional next offer should be, because they do have to stack nicely.

For example, one of the problems that I made early on in my coaching career was I created a program and it was all of it and combined into just one program. I gave up, I gave the boat away and just one program. And so there was no potential up for me to have because I had already given up everything, everything down here. All right. So what I really should have done is priced it lower down here, giving them just what they just what the you know, kind of like initial cold audience my cold audience would want, which maybe it would be to just land the first few clients or whatever.

And then for those who wanted to continue to grow, I should have had additional layers of support and and services afterwards. All right. So that’s a mistake I’ve made. And and so that’s why I want to share that with you guys. So you don’t make that mistake as well. If you’re an aspiring online coach or you’re not my coach, really important that you have a different type of value ladder. Now, there’s so many different things you can do inside of inside of a coaching business in particular to make sure and to add more value to different offers so that your clientele, who want a bigger and faster result, are intrigued and want to actually go ahead and do that.

And so, again, the way you craft your offers and what you have in your different tiers of your value letter is super, super important. And and a lot of people mess up what the upswell is and then it doesn’t work. Nobody takes the up sell or otherwise. Your primary offer cannibalizes even the ability to have an absolute right. And so the reason this works is because it doesn’t piss off your customers. You don’t lose customers doing this.

What you’re actually doing is you’re catering to different segments of your market. Right. And people come in down here at the bottom. Right. That just hurt of you. And they want to try you out. And what you do down here is you kind of like indoctrinate them, right? You hit them with your belief, with your systems, with your company, with your culture, with the results you provide, with the support you provide, all those types of things, you basically gain trust and you deliver a tangible result.

All right. And so they go, awesome. I got exactly what I was promised. I’m super happy. I love the support. I love the community. I love the product or service. Right. And then from there, they go and have success. I want to keep going. I want to keep moving up. And so that’s exactly how we structure our business. And it allows us right. So that we never lose customers, because no matter where we are, our audience is serving aspiring coaches.

And then after that, it’s coaches who want to grow to six and seven figures. We have an offer depending on where you are out on the spectrum as an online coach. And so, guys, the value ladder is how you service customers at different prices, price ranges. You don’t lose customers. Right. But you also offer a more valuable service and experience and end result to those clients and customers that actually want it. Now, beyond all of this, guys, raising your prices is something that we’re going to cover in another video selling high ticket.

All right. Is better for you and the customer. And so if you want to learn how to raise your prices, sell high to be more profitable as well as benefiting your client, be sure to hit the subscribe button on this on this channel, because that video will be coming out soon. And so that is it for this video training. Guys, I hope that was helpful. Right. Is a simple doesn’t have to be difficult. It doesn’t have to be.

We’re talking here for 30 minutes about how to solve this problem. It is as simple as this. I don’t know about you, but I’m a man of simplicity. I like things that work and are easy to do. And so this right here, guys, the profit ladder solve that problem so that we never lose customers because again, if we only had this offer, then we are missing this entire piece of the market. All right. So it’s as simple as the profit ladder, guys.

So think about that one. And again, if you want help putting together an actual value ladder, that works because again, I see coaches and I see entrepreneurs mess this up all the time. They create the wrong offer down here. They give away too much value or not enough value. And people don’t ascend up the ladder. They don’t know how to raise their prices. They don’t know what the price that they don’t know how to hire a team.

The system’s delegation has run ads. Do Leegin, all of those types of things. They don’t know how to get strategic partnerships to build out a more valuable hire and like mastermind or top tier product or service. Right. So if you want help with those types of things, guys, that is what we do. All right. And so beneath this video, I have to cool things for you. I have to guess for you. Beat this video, guys.

Gift No. One is. If you’re an aspiring coach and you want to build an audience of a thousand raving fans and launch your coaching program, figure out your niche and land five to 15 clients in six weeks, check out the link beneath this video to coaching launch. We have a special fifty percent off discount for you because you’re here on our YouTube channel. And then also, guys, if you’re already an established coach and you’re crushing it, but you kind of hit a wall and you want to figure out how to actually scale to multiple six figures and then seven guys, we are happy to offer you a free scaling call, a free coaching scaling Strategy Session.

We’ll talk with one of our scaling experts. We’ll break down the bottlenecks in your business. We’ll also introduce you to a different business model you haven’t heard of before. That will help you scale to six and seven figures. We’d love to chat with you about that. That’s an incredibly valuable call. And we offer that one hundred percent for free. But, guys, I hope this was helpful. This is how you raise your prices without losing customers is basically you create more offers that cater to different segments of your market.

That is it for this video training. Guys, we have a bunch more awesome video training in the works. We release anywhere from two to four new videos a week. So if this was helpful in any regard, we should hit the subscribe button. Dino Gomez here, guys, hope you guys have an awesome day. We will see you in the next video.

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