How to make your competition irrelevant, you’re bigger, better guru competition irrelevant as a brand new online coach. Let’s get into it, guys.

Hey, guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business and we are about to get started. How to make your competition irrelevant as a new online coach. All right. So, again, a little bit of this guy’s ties into episode number one where we talked a little bit about imposter syndrome.

Right. Am I qualified to be an online coach? And what do I do? How do I make a name for myself?

How do I actually carve out a space in an audience when, you know, you see all these big names on the Internet already or they have these massive followings, they have a massive email list or a huge YouTube channel or they have this podcast. Right.

They have all these things. How do I land clients and differentiate myself? Right. And so that’s what we’re going to be talking about today, is how to basically make it so that there’s no such thing as competition. All right.

And the way that we do this guy is that is all with our messaging as it’s also with our niche selection, which we will talk about. And in particular, it’s about niching down. All right. And so oftentimes brand new coaches, they want to be in a very broad niche and that is difficult to do. All right.

I 100 percent believe the correct way to do things is you start very niche down with your messaging and with who you’re speaking to, your target audience as an online coach. And as you get bigger, then you can go broader. All right.

And so I want to give you guys some examples that ties back into episode number one as far as like, am I qualified to be an online coach? All right. And so I had a client who came to me and said I would love to be an online coach. I just don’t think I’m qualified. And for a client privacy. Well, we’ll say his name is Mark. And so Mark came to me and he’s like and I was like, Mark, like, tell me about yourself.

And he’s like, well, I want to be an online coach, but I don’t know if I’m qualified and I can’t decide what my niche would be. And I was like, no worries. Let’s go through the personality matrix, which is an exercise that we have inside of our program that helps you figure out the right niche for you and we help you validate the niche that it’s going to be, you know, profitable, that there’s actually a market demand for it and that you would otherwise have awesome messaging and we would be able to knitch you down so that you won’t have any competition.

All right. And so we sit down with Mark and we go through this exercise and exercise kind of goes it goes like this is we have him. We have Mark, you know, on a piece of paper, write down all of his accomplishments he’s had in life. All right. He writes those down in one column. And then in the next column, he writes down all of the ways people can relate to him. All right. And because relatability, guys, is how you beat any competitor of any size.

All right. Relatability. I even talked to my business attorney about this. I asked him if I was able to to trademark this this catchphrase. But we’ve all heard people buy from people they know, like and trust. All right. But I firmly believe people buy from people they know, like, trust and relate to. All right. And relatability is massive, is massive and all different levels.

Think about I love stand up comedy. I don’t know about you guys, but I love stand up comedy. And there’s so many different comedians. Right. What makes one comedian funny compared to another? And it’s based on your perception for all of us. There’s that one comedian where their jokes are hilarious because we relate to them so much. We’re like, oh my gosh, like that. Like for me, it’s Kevin Hart. Like Kevin Hart I think is the funniest comedian out there because I’m five foot four, has a grown dude.

All right. So all of his short jokes to slay me because I’m like, dude, I get it. I have a stool that my wife and I keep in almost every bedroom so we can reach stuff on the upper shelf. No joke. Right. So his jokes are funny and that’s why. So he’s actually considered at this point now. Right. One of the top, if not the best comedian out there. But when he started out right.

How did he carve out a space and why did he, you know, gain momentum and things like that? Well, his jokes were just relatable to a lot of different people really quickly. And so he just grew and grew. All right. And so this is what we did.

This is what we like to do with the personality matrix, where we help you find out your coaching niche right as we go. OK, well, how can we position you as a new online coach or even as an established coach who’s who’s struggling to grow their business?

How can we position you to be more relatable to a specific audience? And because when you are more relatable to a specific audience, they’re going to want to work with you want want to buy from you because you have things in common. Right. So with Mark, we had and write down all the things he’s done.

All right. So he wrote down, you know, he has a marketing agency and he’s grown his marketing agency to ten thousand dollars a month. And, you know, he wrote down that he’s a father and he’s married and, you know, he played high school basketball or whatever it is. Right.

He wrote all the big, long list of all the things he’s done. All right. And then in the next column. Right. What are how are all the ways people can relate to you?

How would people describe you? Right. And he’s like, well, again, I’m a dad. I’m a I’m a married. I’m a dad, I’m a husband. He’s like I’m an entrepreneur. People can relate to me in that regard or that’s how they would describe me. He’s like, I’m a military veteran. And he continued down the list of of ways that. People would relate to them in different things. And so and then he goes, but here’s the thing.

You know, again, like he’s like, I don’t I would love to coach, but he’s like, I just don’t know that. I just don’t feel confident enough to coach because, you know, he’s like, I’d like to coach people how to start a marketing agency. But he’s like, I don’t think I’m guru status enough to do so. He’s like, I make six figures, I do ten thousand dollars a month, which I think is awesome.

And, you know, it’s completely changed my life. He’s like, but, you know, he’s a guy there’s so many guys out there that that make millions. He’s like, So how would I compete with them? And I was like, Mark.

I was like, let’s let’s look at your your personality matrix here.

And I looked at that carefully and and I didn’t know that Mark was a military veteran, which I think is just awesome. And I was like, dude, you, like, served in our military.

And he’s like, yeah. And he told me all about it. And he was like he did awesome things and was, you know, went through some crazy things and came out alive and and so I was like, that is unbelievable.

I was like I was like, dude. And by the way, like, so many people would love to make ten thousand dollars a month. Are you kidding me? From home like that is like everybody would love to do that. Right. You don’t have to be the millionaire to be a coach. And so but what I said, Mark, is what we have to do is we have to position you so that people can relate to you.

And so what we had to do was, was we had him build his brand and his messaging and his marketing around how veterans can build a six figure online business. All right. Now, that’s a powerful message, right? Because the relatability there is strong, right? Anybody who, you know, is has served or otherwise appreciates our military is going to be like, yeah, I would like to learn from the military vet rather than from the big name guru who flashes around for hours and stuff like that.

The relatability isn’t there for, you know, the fancy cars and stuff like that. It relates to certain audiences, probably more speaking like the younger audiences and less with the older audiences like, well, you know, once you’re, I don’t know, hopefully 35 or 40, like you’re not hoping to have, you know, 15 Ferraris in the driveway.

I think what you’re after is a little bit more modest because you’re just a matured a little bit. I don’t know, maybe hope I’m not offended anybody. If you want 15 Ferraris, go for it. But it’s just a different relatability. Right. So, so many people are just like, yeah, like I’d rather work with Mark, who has this great messaging and everything he’s doing across all of his branding, all of his all again, all of his marketing everywhere.

It’s the American flag. It’s all about veterans serving veterans. It’s how can we lift each other up? How can we support veteran run businesses? And it’s just so dialed in. His messaging is so dialed in that he’s growing super, super fast and he’s had people reaching out to him left and right. He has landed so many clients so fast. His business is absolutely blown up. And he is still, like, baffled. Like, he doesn’t even he sometimes he messages me and he’s like, I can’t even comprehend how fast things are happening right now.

And guys. And that is a perfect example of two different things. One, right. Understanding what imposter syndrome is right. And understanding you don’t have to be the guru. Right. And to understanding the how powerful relatability is. All right. It’s just so, so massive. Right. And another example of this is with one of our clients. We’ll call her Cheryl for client protection in this in this example. But Cheryl, Cheryl’s awesome.

Cheryl, just a ton of fun to work with and a huge personality and stuff. And she’s like, I want to coach. And she’s like, I have some good results with my marketing agency, you know, with my stuff that I’m doing, my copywriting I’m doing. But she’s like, I you know, she’s funny. She’s like, I, I don’t know who to work with. I don’t know how to nitch down.

And so we figured out, you know, how to help her niching down. And for her it was working specifically with women. And she came up with this awesome brand that women could get around. The message was really cool. Like now she’s coming out with, like apparel and all this stuff to go with it.

But guys, relatability is is massive, is massive, massive, massive, and that is how you crush bigger competition. So in the example that I’ll give for myself is I was trying to I’ve decided at one point in time, a couple of years ago, I was like, I want to also get into online coaching. All right? And I’ve been running a marketing agency for seven years prior to that or eight years prior to that. And I was like, OK, I’m wanted I want to get into on my coaching.

And our marketing agency was crushing it, absolutely crushing it with Facebook advertising for our clients. We were just smashing it. We have one of the first videos on YouTube about Facebook ads. All right. And so we were doing Facebook ads before the gurus were doing Facebook ads, but it just didn’t cross my mind to go out there and produce an online program around it. I was I was slow to get to to that. And but eventually I go, you know what?

Next time, we’re going to create a program around how to run Facebook ads and but at that point in time, our competition had already had like a two year head start. There was already people that were producing Facebook ad programs for two years in front of us all. And so that makes it really tough for us to come into that that market. Right, because our competitors have this big two and that’s two years. Doesn’t sound like a lot for an offline business, for online.

And in a space like that, two years is a massive head start because it’s just market penetration at that point. And as in a niche where you’re learning something technical because it changes so frequently and then the platform becomes saturated. So it really is a lot in that particular particular space.

So I’m sitting there thinking, OK, well, how am I going to carve out an audience here and get people to, you know, like trust and relate to me, considering there’s already like 1000 Facebook ad courses on the market. Right. And and so I thought about it and I was like, you know what?

Let me think about this.

I was like, what did I do prior to Facebook ads? And I was I did the personality matrix. I used to do search engine optimization, which for anybody that’s not technical means. I was one of those nerdy guys that would rank your website and and shout out to all my seo friends who were listening. Like, what? But no, I’m the first to call myself a huge nerd, but I would do that nerdy stuff and rank websites at the top of Google.

All right. And that’s, you know, and that’s what we do for our clients. And so but at some point in time, our agency switched over to just doing Facebook advertising. We found it to be a much better means to getting our clients results and getting our clients results fast and predictably. And so we switched over to Facebook ads.

And but that’s what I realized. I was like, huh? I made the transition from SEO search engine optimization into Facebook ads. We had explosive results. I was like, that is going to be my relatability factor.

I was like, I am going to create a Facebook ads course, a training program, a Facebook ads coaching program, specifically for SEO experts, for, you know, for marketing agencies. All right. And so that became our brand messaging. And what that allowed us to do was absolutely dominate this niche of a massive market.

So there’s this huge market of people that wanted to learn Facebook ads. Right. And then we went into to this particular audience of SEO experts who were doing a lot of Google stuff. And we would talk to them with a very specific message. And we said, hey, guys, it’s easier to land Facebook ad clients than it is to land clients. And you can get them faster. Results is an easier sell and all these different things. And so that was our messaging.

And real quickly, we basically were able to capture the almost the majority of the entire SEO market. Right. We were able to get a lot of them to add on Facebook advertising as an additional service that their agency was offering. And so because of our messaging, because of that relatability, that I also had like a history of being known as an an SEO expert, so to speak. Right. There’s a trust factor there. And I was speaking their language and stuff like on our sales pages and in our webinar and everything like that, I was able to actually say to our audience and speak that SEO terminology.

So they were like, wow, OK, he gets it. He obviously knows SEO and interesting that Facebook ads are working for him so well, I’m going to give it a shot. Right. And so then, you know, at this point in time, we have over 1100, you know, clients inside, high ticket clients inside of that particular program. And the that grew into a seven figure coaching business by itself. And so that, again, guys, it’s just relatability factor.

It’s like it’s so crazy. And so, you know, this podcast is kind of two things. Right. How do you make your competition irrelevant? One, you niche down right to you dial in your messaging, and three, you find your relatability factor. Right. And so, again, that might be just working with moms, just working with dads, you know, just working with husbands, fathers, wives, whatever it might be. Right.

You dial in that very specific messaging to a specific audience. And basically it eliminates your competition. All right.

And so that’s how you beat the mass of gurus or you carve out your space and as a new online coach or if you’re an established online coach and you’re struggling.

Right. Really look at your messaging and relatability factors.

And relatability also is how much you’re showing up to your audience like and not just in business and like in business ways, but like how much are you taking them behind the scenes of your life so they have a chance to like, know, like, trust, and relate to you. So they have a chance to relate to you. Are you showing them are you doing some Facebook lives where you’re walking around or you’re hiking or you’re showing your family or are you posting on social media and literally like showing people who you are as a person?

Right. That builds a lot of trust as well, because, again, when you’re talking about competing against a massive, massive guru who’s kind of like celebrity status. Right. People sometimes don’t have a. Chance to sit down and talk with them, it’s really hard to reach them, so if you’re available right to your particular audience and they see that you’re a regular person and because you’re posting, you know, posting a combination of business related stuff as well as personal stuff, people have a chance to see who you are and they have a chance to relate to you.

Right. And so that in itself will build some trust and will help with any new clients. And so, guys, that is it for this episode.

I hope that’s super helpful and put some things into perspective of how to basically, you know, make your competition irrelevant and crush it, give a couple of case studies as examples there.

And so I hope that’s really helpful for you. Make sure you guys take a close look at your messaging and if you’re showing up and if and how you’re relatable to your audience, because that is the ultimate trust factor in my point of view. So that’s it for this episode, guys.

As always, keep don’t keep doing you and have an awesome blast with your online business this year.

And if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode, guys.

We will see you in the next one.

Are you qualified to be an online coach, guys? That’s what we’re tackling in today’s episode. Let’s get into it right now.

Hey guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started. All right, guys, so it’s a really, really popular question, it’s a really popular emotion and feeling, which is, hey, I want to get into online coaching like that seems like a really incredible opportunity.

I love helping people. I’ve you know, I have maybe kids or children myself who I enjoy coaching as a parent, so to speak.

And it’s one of those things where there’s there’s so many different opinions around what is what justifies you having the resume, so to speak, to be an online coach and. Right. And do you need qualifications? Do you need a proper certification? Do you need to go through some extensive program that gives you a certificate that makes it all official, a diploma, so to speak, from a college university?

So the short answer to this one, guys, and this is this is such an interesting one, is and a lot of this has to do with imposter syndrome. But the short answer, guys, is that you don’t need anything. You do not need certifications or some fancy program or some certificate that says that you went through a 12 week program and now you’re qualified to actually be an online coach. That is not the way it works.

And I think it’s tough for people to wrap their head around that because, you know, society is kind of taught us that, hey, you know, you’re able to get a job once you go to college and then you get that certificate, that diploma. And that makes it so that you’re officially qualified to go into the real world and get hired at some corporation and so forth and actually be paid. Well, put it like this, guys. This is there’s a couple of examples I want to go through here.

All right.

And this is going to relate and this is this will kind of hit home and relate to you at whether or not you are considering being a relationship coach of sorts, whether you are in the health and fitness space, whether you’re in the spirituality space or whether you’re in need, like make money and wealth and financial space. All right. And I see it quite, quite often. Quite frequently. I see it more in the make money space. And I’ll explain why in a second.

But the way to look at this, guys, is quite simple.

There’s really only three things that are required for you to be an online coach. All right. Number one, you should have a result that other people want to learn. All right. So you yourself have accomplished something that other people are willing to pay to learn. All right. And we’ll get into some of different examples of that. But that can be the simplest, the smallest of things. And there’s literally, for this reason, thousands and thousands of online coaching niches.

But that’s that’s that’s number one. All right. And what’s important to realize here, guys, is that it doesn’t have to be a massive result that you have. All right. It just needs to be a result that other people are willing to pay you to learn. All right.

So let me give you an example of one of the things I hear quite frequently from Internet marketers or other other people who have experience online. They might have experience running a marketing agency or they do web design, graphic design. They’re a copywriter. You know, any of those types of things. They build funnels, they run ads, they have a YouTube following whatever it is.

And quite frequently what what they will say is, is if I’m just having a conversation with them, I go, dude, like, you are amazing at what you do, or I’ll be talking to somebody else, say, wow, like she is so good at what she’s doing, she should totally be a coach. That’s so impressive. And, you know, like, I would pay her to learn that from her, those types of things. And what’s so funny is when I talk to those individuals and I go, hey, why haven’t you launched an online coaching program?

They always stop, pause, give me a kind of interesting look, smirk, so to speak. And then they normally respond with something like this.

Well, I’m not qualified or I don’t feel like I’m good enough yet or this is the main one out here is while there’s a thousand other people, there’s a thousand other gurus. Right. That are way better than I am at this particular thing. And and that’s the big one, guys. I think that’s the big one that holds people back from launching and or growing their online coaching business to the level that they would like it to be is that they’re always in comparison mode.

Like, guys, you’ve got to get out of comparison mode. All right. Here’s here’s the truth. Right. And is that not everybody wants to go learn from the guru. So, again, if you are if you let’s just say run a marketing agency. All right. And you have a couple of clients and you’ve been doing that on, you know, for a year or two. And let’s just say you make 5000 dollars a month, OK?

Now, in the online space, five thousand dollars a month isn’t a ridiculous amount of money per say. All right. I mean, there’s plenty of marketing agencies out there, online marketing agencies that do, you know, tens of millions, if not fifty million dollars a year. OK, and so the kind of the solo entrepreneur who’s running their little consulting marketing agency doing five month, they feel they’re not in the position to be a coach because they’re not they’re not running.

A multimillion dollar business per say, right? They’re not running a multimillion dollar agency, and so the perception to them is, you know, we know the people who should be teaching and coaching how to build a marketing agency should be the CEOs of the marketing agencies that are doing millions and millions of dollars.

Well, the fact of the matter is, guys, there are, gosh, I would imagine 100 million people that would love to make 5000 dollars a month from home in working in your pajamas and setting your own schedule and doing what you want to do all day and not having a boss and being able to work from coffee shops and other things. Granted, there is no crazy viruses running around keeping things locked down like this.

There’s so many people you can you can go up to just about anybody in public and say, hey, would you like to make five thousand dollars a month from home? And they’re most likely all of them are going to be like that would be is my dream come true? Right.

And so what we need to realize, right, is, is if you’re in that make money online space persay or like you are a copywriter or you run an agency or something like that and you think you’re not qualified to coach others, it’s just it’s just completely false. Right. There’s so many people that would love to make 5000 dollars a month with a marketing agency. And so the transition here or the mindset shift here needs to simply be this.

Right. It’s all about how you would present yourself. OK, and this will help you past imposter syndrome, because if you were to run around on the Internet and start saying, hey, let me show you how to grow a million dollar marketing agency, well, now you’re absolutely going to experience imposter syndrome because you yourself know that that’s not true. You know that you’re lying to yourself and to your audience. All right.

If you run around and say, hey, let me show you how to make five thousand dollars a month, you know, as a brand new entrepreneur and grow a marketing agency, if you were to say that, then basically what you’re saying is 100 percent true.

And so and people are people that are going to be coming to you for that one to sign up to your coaching services to learn how to do that. They’re not expecting million dollar results. Your promise to them was, hey, let me show you how I am making five thousand dollars a month. I’ll show you everything that I’m doing. So they’re not going to expect to make millions of dollars now. Right. So that’s part number one, guys, is that you just have to realize it.

You don’t have to be the best in the industry. Right. There’s so many people that would love to be and learn how to do what it is that you’re you’re doing right. Again, if you’re a copywriter and you let’s just say you still have a nine to five job, but you make an extra several grand a month on the side as a copywriter, there’s so many people who would love to make an extra three to seven grand a month or whatever it might be as a copywriter like that’s massive for people, right?

That’s peoples like mortgages and retirements and things of that nature. Right. So you totally have an audience to show people how to become a copywriter. And you don’t have to be the best in the world. Now, if this hasn’t sunkin yet, that’s OK. Let me put it into perspective for you like this. Let’s say we’re going to flip the script here. All right. I love giving this example. Let’s say that you had twenty thousand dollars to spend on coaching, OK?

And for some folks listening, that would be a ton of money. Let’s just say, all right, you have twenty thousand dollars, you’re going to hire a motivational coach. All right. And so, you know for sure, OK, I’m lacking motivation that that’s what I’m looking for. I’m looking for a motivational coach. I’m willing to invest twenty thousand dollars into this coach because I know that they’re going to motivate me to get my work done and I’ll be that much more productive.

And that’s going to equate to hundreds of thousands, if not millions of dollars, because I’m actually working rather than just, you know, sleeping in all day.

All right. Now, let me ask you this again. Who would you rather hire? Would you rather hire Tony Robbins, who my guess is has a consulting rate of twenty thousand dollars an hour. So basically, you can have a one hour sit down with Tony Robbins. All right. And he has one hour to motivate you for the rest of the year. Or would you rather hire a a motivational coach who’s just a normal guy or gal but has it has about thirty or forty testimonials, strong testimonials where they you know, the testimonials are basically saying, yeah, like, you know, oh my gosh, this is incredible motivational coach or she’s an amazing, amazing motivational and business coach.

She helped me double my business and do X, Y, Z and hire a team and all these things and work make more money while working less like incredible, credible coach. Now, let’s just say you’ve never heard of coach number two, but you see that they have twenty or thirty awesome testimonials. And everybody that you’ve spoken to highly endorses them. But they’re not a household name. They’re not Tony Robbins.

All right. You go to coach number two and you inquire about their their coaching services and they say, yeah, you know.

They say if you sign up to a mastermind, the mastermind is 12 months long and the cost is twenty thousand dollars and you’ll have a phone call with me every single week, as well as you’ll have a group coaching call every single week with my team. And and then you’ll have a log into our training area where there’s other materials and exercises that that are going to help you with your mindset and help you stay focused and motivated. And that’s our program.

And here are results that we have across all these different clients. All right. So those are your two two options. All right. You can hire Tony Robbins and have him for just one hour. The biggest considered the best guru coach there is out there in the motivational space. Or you can hire like a regular Joe or Sally from down the street who has great testimonials and is going to give you a ton more support because their name isn’t Tony Robbins quite yet.

All right. Where do you who do you think is going to deliver more transformation to you in that situation? Tony Robbins, who you only have an hour with, or the regular coach who has a track record of success with four other people just like you. And it’s going to be able to give you way more support over the course of an entire year, not just for one hour, an entire year. Right. So I think it’s pretty clear.

I don’t know about you guys, but I would be choosing coach number two. Right. I’ve hired so many non guru coaches who have helped massively explode my business. And the reason for that is sometimes the best coaches for you are the ones that are barely above you, just barely in front of you, because and this is a long first podcast, I’m ranting and raving here, but will run with it. So sometimes the best coaches are the ones just barely above you because they were literally just in your shoes so they can relate to you the most.

They know exactly what you’re going through because they were literally just there themselves. And and so, again, like sometimes getting that voice from like the that just the absolute billionaire right there. They forget what it’s like to be at your level when you’re just starting or wherever you’re at. And so sometimes they don’t have the right advice as the person who literally is just one step in front of you is going to know exactly how to how to overcome the obstacles that you’re facing, because they literally just went through those obstacles.

And so that I think if you guys if you really think about that example there, it should kind of help you recognize, oh, my gosh, I don’t need to be a multimillionaire to coach people how to make an extra few grand a month. I don’t need to be I don’t need to have a perfect relationship to be an awesome relationship coach. I don’t have to be the world’s best spiritual adviser who’s, you know, climbed all the mountains and done all the things and all the slogan on stage to really help somebody, you know, you know, attract more abundance into their life and that live the life that they desire.

All right. And so really, guys, again, to circle back around to this, right. There’s really only three things that are required to become an online coach. One, you have a result that other people want to learn.

And two, you have a message in marketing marketing that is relatable to a specific audience. All right. And that we will save for another episode is messaging and marketing. But you want to have a message in market messaging and marketing to a specific audience. And and then number three is just that you’re willing to work to get your clients results like you actually are going to care about your clients and you’re going to work really hard to get them results.

Those are really the only three things that are required to be an online coach. So let me I hope that that is helpful for everybody that’s listening in. And it really is considering getting into the online coaching space or otherwise. Maybe you’re already an online coach and this is the type of material that might help you as you coach your potential prospects as well that are facing like imposter syndrome and trying to figure out am I qualified to be an all my coach?

Short answer is, guys, you are absolutely qualified if you have a result that other people want. All right. That’s the primary thing from there. It’s about marketing. And then the third one is that you actually are going to go ahead and work to get your client’s results and to be an awesome coach. All right. And so that’s it for this first episode. Guys, as always, keep doing you, keep have an absolute blast with your online business.

And we will see you guys in the next episode.

And if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheat sheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode.

Guys, we will see you in the next one.

In today’s episode, we’re going to be talking about how much value you should give away for free as an online coach.

Let’s go now.

Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1. How much value should you give away for free as an online coach? This is a really popular subject and as a newer online coach, this is something that is is a kind of a question and scenario and kind of just a thing we need to figure out.

Right.

OK, so, you know, I have my program All right I know what I want to teach my clients and what I’m going to help them do. But how much of that should I give away for free? Because I don’t want people to absorb all my free content. Right. This is the concern we have as a new coach. I don’t want people to consume all my free content and then pay me a bunch of money for my coaching.

And it’s the exact same thing as the free content. Right. So that’s kind of like the dilemma. That’s like the catch 22, so to speak. That’s like the actually I wouldn’t be a catch 22. But anyways, that’s the dilemma, right? That’s the thought process.

So the proper way to do this, guys, is when you are giving away free content. Right. And you want to give away you want to have freebies, you want to have lead magnets. You want to have free PDF that you give away. You want to be doing perhaps Facebook lives. If you’re doing organic, you want to have maybe videos on YouTube or podcasts, whatever it is that you’re using as your traffic medium and way of giving value first, demonstrating your expertise, you need to figure out, right, like, OK, what am I going to give away for free?

That’s different from my actual program. And how do I do that so that it doesn’t make free content, doesn’t cannibalize the actual training inside of my coaching program. All right. And so the way that I like to do this, guys, is with with my free content. I like to teach the concept, but not the technical execution. All right. And so those are two vastly different things. All right.

And so let me give you guys let’s see if we can give you guys an example here.

Let’s just say you are a relationship coach, all right? You’re a relationship coach.

And in particular, you help single men attract their partner into their life. So that’s what you do. You work with single men. You help them attract a partner into their life. Now, what would you do for your free content? Well, what you might do is let’s just say you’re coaching program as a relationship coach.

Let’s just say that you have figured out that in order for somebody that is single to all of a sudden end up with a lot of dates or otherwise find their significant other, that there’s a five step process that they need to go through and so that that there would be your signature system. Maybe it’s a five step process people go through and by the end of that five step process, all of a sudden they’re going to start having a lot more dates and they’re going to really love where they’re at.

And pretty soon it’s just a matter of time before they end up in a relationship or it’s that five step process is your signature system, OK? And if you don’t know what a signature system is, then that’s, you know, make sure to subscribe. That’s something we’re going to cover real soon. And one of the upcoming episodes. OK, and so on a completely different note, what I just did right there was I created an open loop.

So in other words, I’m not going to talk about what a signature system is and your curiosity, if you don’t know what it is, probably just peeked through the roof and now you’re going to stick around for a later episode. And we’ll also talk about how to create open loops. But you want to create open loops in your marketing. Specifically, you want to create it in your free content.

So, again, what we want to do here with our free content as this relationship coach is we want to what we want to create open loops with our free content, but we also want to teach the concept, not the technical execution. So as a relationship coach, if step in my signature system, let’s just say step number one for single men to begin on the road to and end up in a relationship, maybe step one is, is that they first have to become comfortable with being single.

Maybe that’s step one of five different steps. Right. And maybe you’ve figured out that, hey, once people are confident in themselves and being single and enjoy being single, you know, maybe that’s step one because they no longer are coming off as needy and they’re no longer just taking any and all dates that are available to them. They’re not settling. There might be a lot of different things to that might be step one. All right.

And so you might do a video training then. That is something along the lines of why you have to love being single before you can fall in love with someone else. That might be what you do as a free piece of content. All right.

And so you can talk about the conceptual idea that, hey, you need to really love yourself first or you really going to enjoy being single, enjoy the freedom, enjoy time by yourself, enjoy, you know, just whatever it might be. And you could talk about that for quite some time. And you could even be a bunch of different video trainings, a bunch of different pieces of content in itself, talking about the importance, the overall concept of you have to enjoy being single first before you will attract or end up in a relationship.

So you can talk about that almost all day. But what you’re not talking about is how to. Actually enjoy being single, so you’re not breaking down how to enjoy being single. That would be inside of your actual coaching program. All right.

And so, So that’s an example right there of teaching the concept. Let me give you another example here is I taught Facebook ads. Right. And actually, we still do. That’s another one of our coaching businesses as we teach Facebook ads to aspiring entrepreneurs. So we have two different coaching programs. We have the first one where we teach Facebook ads to aspiring entrepreneurs. And then we have the second program where we teach online coaches how to grow to seven figures.

All right. And so with our Facebook ads program, a lot of our free content is just teaching an overall concept. So, for example, we tell people, hey, a lot of people still, believe it or not, have not heard of Facebook ads like that. There’s a whole different world out there that just doesn’t you know, they don’t know what Facebook ads are or really how they work. And so I might be in front of a whiteboard and I’ll say, hey, you know, let me show you how you can start a Facebook ad agency.

Let me show you what a local Facebook ad agency looks like. I might be in front of a whiteboard and I say, here’s how it works. You’re going to place an ad on Facebook, right, for a realtor. All right. And then people are going to see that ad and they’re going to click on it. And then I might draw an arrow and I’ll say after people click on that ad, they’re going to go to this landing page.

A landing page is where you collect information about somebody. All right. Name and email address, maybe phone number. And after they submit their information, that individual, because they’re interested in the real estate agents listing, they’re going to go to a thank you page, the second page of the funnel. And then from there, you’re going to give them further directions of when and how to expect to be contacted by the realtor. So I can literally go ahead on a whiteboard and map that out with boxes and arrows of how that funnel works.

So I’m literally giving them value by saying, hey, here’s how it works. And people, if they want, can go take that and go try and set that up by themselves. If they so choose what I’m not doing as I’m literally not showing them. Here’s how to select the targeting for your Facebook ad. Here’s how to set up your Facebook ad. Here’s how to sign clients. Here’s the proposal to give the clients Here’s how you write ad copy.

I’m not telling them what Facebook allows and doesn’t allow as far as rules. Right. Facebook has certain rules of what you can and can’t say in your advertisements. I’m not covering that. I’m not covering. OK, here are the best practices for your landing page. Here’s how to actually set up a landing page. Here’s what funnel or here’s what software you use to build a funnel. Like here’s how to connect your funnel to an autoresponder.

There’s a million different things that go into technically setting up a Facebook ad funnels and there’s not a million different things. But, you know, there’s a checklist. So I’m showing them like what happens, how it works, what they should be doing. But I am not walking them through step by step. So everybody that’s watching that training goes, OK, that was awesome. I want to do that.

But they still don’t know how to. So there’s there is a big difference there, right. We welcome people to take our free content. We have had tons of people leave testimonials from our free content, getting them results. And those people just like to go out and figure things out on their own. And sometimes it takes them longer and it’s a slower process. A lot of times it’s a much, much longer and slower process, and that’s completely fine.

But there’s other people who are like, wait, wait, you know, how do I set all that up? I don’t know where to click. I’m already lost. They try and do it by themselves and they go, I’m lost. And then they go, OK, you know what? I’m tired of trying. I’m tired of spinning my wheels, trying to learn how to do this by themselves.

Can somebody just walk me through this step by step? I’m going to join your program because I know there’s a bunch of coaches in there and that they will literally walk me through this step by step.

And so that’s what that’s the difference between teaching a concept and the technical execution of it.

And so, again, to go back to the you know, let’s just let’s go into a completely different nature of your coach. And let’s just say you are like some type of spiritual coach. You do like a law of attraction, teach people how to attract more abundance into their lives, whether that’s money, wealth, health or relationships. Right. Again, you might have your signature system of how that’s accomplished. And you’re just going to tell people, yeah, these are the six things that you need to do in order to attract more abundance into your life.

But you don’t tell them how to do each and every individual one of those steps. And so the massive difference between teaching the concept in the technical execution. And so what we always want to do, right, is teach the concept and not how to actually do it.

Now, amongst that process, guys, here is something else that’s important. Amongst that process of when you’re teaching something and is a free piece of content, you need to make sure it’s super clear. All right. Now, this is important. You need to make sure it’s super clear to your audience that you are teaching them just the concept. OK, that is a big mistake. I see newer coaches make is they teach something and they kind of in a way in which they’re explaining it, they suggest that that’s all there is to it right now, that is a massive mistake. All right. That is a massive mistake, because if your audience for one second believes that is all that there is to it, a couple of things are going to happen. One, they’re going to go, oh, well, I’ll just go do that by myself, OK? And that that’s the worst thing that can happen.

Because what happens then when somebody tries to go do something by themselves without your coaching is that they normally fail. All right. They normally fail or they normally give up. It’s one of the two. Right. And so when they fail, then then it’s a bad reflection on you, so to speak. At least that’s what most people do, is rather than blame themselves, which is what they should be doing, they like to blame the system or methodology.

They go, nope, that doesn’t work. I tried it. It doesn’t work. Right. And so the fault goes on to the system or the concept or the strategy rather than onto themselves. And so that’s not good because then they lose hope and then they search around for something, you know, something else that might work.

And they have a perpetual, vicious cycle of this because they keep thinking they keep trying to figure out how to do it by themselves. They bounce around from all these different coaches or all these different strategies of how to accomplish them. And it never works for them. And they wonder why it never works for them.

It’s because it’s when people give away free content, they’re not creating an open loop.

You need to make it very, very clear when you are teaching something for free, no matter if it’s a podcast, YouTube video, Facebook Live, whatever it is you’re doing, giving away some type of freebie, you need to make sure your audience knows that, hey, this is just one tiny piece of the entire puzzle, OK?

That is, you have to say that you have to make sure that that is crystal clear because that’s sets the stage so that people go, OK, now that was cool. I get it. And I also know there’s a lot more to it. All right. Now, that is in your best interest for both your prospect and you, OK! It’s in your best interest for your prospect, because we just talked about that.

We don’t want them to go out there, tried to do it by themselves and then fail and think that it doesn’t work. All right. And almost everything, you know, almost everything is hard to do by yourself if you’ve never had any type of coach whatsoever, like everybody has a coach, the best of the best athletes, artists, you know, whoever it might be, everybody has a coach. And that’s achieved some massive level of excellence.

There’s just there’s nobody out there that goes. I figured it all out by myself. I have yet to come across somebody who is well known for their success in any type of category that says, yeah, I figured it all out by myself. It just does not exist. So it’s really important, right?

Like no matter what, even if you on accident give away too much technical strategy, just make sure you let people know, hey, this is going be really hard to do by yourself. All right. But inside of our coaching program, we can literally walk you through this and how to do this and give you the support to make sure that these technical aspects are set up correctly. Right.

So that’s in the best interest of both parties because we just don’t want people to try and do it by themselves and then fail. All right. And so that’s basically what you guys want to do, like when it comes to, how much value should I give away for free? The main things that keep in mind. Right. One, teach the concept, not the technical execution. All right.

And then two, make sure it’s you, it’s apparently clear that you create an open loop. You make sure your audience knows, hey, this is just one piece of the puzzle. All right. And so you’re welcome to go and try and do this all by yourself from what we just taught you or told you, the strategy is. But what you will most likely there’s a good chance you will fail because there’s so many different nuances and it doesn’t matter what industry or nature and guys like everybody’s different.

Like for example, I have so many different types of clients. And if I tell our clients, OK, here’s like a strategy to launch a program and you’re going to do a Facebook live and are going to do this with it as well. And this and this. It’s going to be for every single one of our clients because some of our clients are extroverted love being on camera. Some of them are deathly afraid of being on camera and some of them are don’t even know how to set up a Facebook live like they’re not good with tech.

And some of our clients are really good with tech. And so it changes. This is why coaching is so valuable.

Right. And what your services are so valuable is because every single client is going to be slightly different as far as their strengths and their weaknesses. And what that allows you to do as a coach is custom tailor how they need to do things right, what they need to work on to make the strategy in the concept worked for them. So I want to throw that bit in there because that will help you guys out as an online coach. And I hope that answers the question.

Guys, how much free value should I give away. What do I actually teach so I don’t cannibalize what’s in my coaching program? You teach the concept, not the technical execution. And you make it abundantly clear, right, that you know, that this is just one part of the puzzle. And there’s a lot of other nuances that go into it, because I’m sure with your coaching programs, it’s the same thing, you with different clients, you can be doing different things and you’re able to help people through different strengths and weaknesses that they have so that the system works for them.

And that is the value of coaching.

So I hope that’s super helpful, guys.

That is it for this episode. And we have a lot of amazing things coming up in future episodes.

So be sure to subscribe again to talk about open loops, creating a signature system, high ticket vs. low ticket, all types of crazy things. All right. So that’s it, guys.

We will see you in the next episode.

hey, Dino Gomez here. And if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheat sheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode, guys.

We will see you in the next on.

An open loop, how do you create an open loop in your marketing so that people buy more of your coaching services? That’s what we’re going to talk about today.

Hey, guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1. An open loop, what is an open loop and is that what are we talking about here? Loops and opens and how to create an open loop in marketing?

And that’s what we’re talking about today, guys. And first, let’s talk about what is an open loop. OK, so an open loop in marketing is essentially a strategy in which you give away a little bit of something as far as knowledge or information, but you don’t give away everything. It’s basically leaving your audience wanting more. It’s not giving them the whole piece of the puzzle.

And you want to do that with your marketing so that people continue to want to. Let people invest in your programs so that people are on the edge of their seats so that they want more information so that they subscribe for future episodes. Right. And so I’ll give you guys an example of this.

So on our YouTube channel recently, I broke down the four components that are necessary to sell high ticket Coaching because everybody wants to know how do I sell a ten thousand dollar plus coaching package? All right. And I did a YouTube video covering exactly how to do this. All right. And so component number one of that video to selling high ticket coaching is to focus on your audience. All right. And component number two was what you’re going to have to go over to YouTube to see what the other three components are to sell high ticket coaching.

And I suggest you check out our YouTube channel and subscribe over there now that right there, guys, would be an open loop. And that was kind of a brutal one, I must say. Don’t hate me for it. But honestly, if you want to see my goofy self on video explaining the four components to sell high ticket coaching, that’s over on our YouTube channel, just search Dino Gomez on YouTube and you’ll find us. But that’s essentially an open loop, guys, is where you’re going to give some value.

Right.

But you don’t give, again, you’re not giving away the whole thing. An example of open loop is Panda Express giving you your walking past at the shopping mall and they give you one piece of orange chicken and then you’re hooked.

It’s basically another version of a hook. But it basically what you’re doing is you’re saying, hey, there’s more of this to come. So if you liked this, stick around, because there’s going to be a lot more of this.

It’s also saying, hey, what I gave you today is not the entire solution. All right. So I do have on that YouTube video talk about the four components to sell high ticket coaching packages of at least 10K. And then again, we’re going to be covering that in this podcast as well, which again, is another example of an open loop. You guys are going to want to stick around for that episode.

Right. So that’s you know, that’s going to be coming up. I’m going to review what those four components were in that YouTube video. But those are basically open loops, guys where you’re explaining a value, explaining a concept, how it works, how it benefits your audience, why they should be doing it.

And again, maybe you’re teaching the overall concept of that strategy, not the technical execution. And then you would say, in other words, make it very clear, right. Hey, this is you know, these are the five steps to achieve X, Y, Z. If you have relationship coach, these are the five steps to end up in a relationship. If you’re coaching people who are single, these are the five steps to end up in a relationship.

If you do all five of these steps and working on these five areas of your life, you’re going to end up in a relationship really fast and you can even introduce what those five steps are. But you would also make it really clear, right, that there’s certain nuances and things that go into each of those five steps that are unique to the individual. And therefore, you know, it’s not just enough to know what the five steps are.

You have to have somebody there to coach you through each of the five steps to make them work for you. All right. So that’s an open loop because it’s leaving people wanting more and they understand they get value, but they understand, OK, there’s a lot more to this. And if, you know, in order to make this work, I’m going to want more coaching or I need to watch more of the training. I need to listen to more of this podcast.

So that’s an example of an open loop, guys. It’s really quite easy to do, but you’d be surprised how many people don’t do it. And if you’ve always wondered why is it that some of these coaches are some of these individuals that are so good with their marketing and their messaging, and why am I so addicted to what they’re doing? It’s because suddenly they’ve gotten really good at consistently creating open loops. And it’s kind of almost like a skill set that you develop where you don’t even have to think about it.

Because initially, like I remember when I was shooting YouTube videos, first starting out, I was more nervous and concerned with being on camera than the message I was actually delivering. And this was like five years ago. And again, if you guys want to see how horrible I was on camera, seriously cut, look me up on YouTube. I was atrocious. Just you’ve got to start somewhere, guys. So go out there, take massive, imperfect action.

All right. That’s all I got to say. I even question what clothes I was wearing five years ago. I was like, well, why did I think that was stylish? Like, oh, my gosh.

But yeah, naturally it becomes something that as you practice it, like, I remember. I used to have to write down in my notes before I would do it, like a video, like remember to have the open loop, right? Remember to let people know that there’s a lot more of this to come. Remember to let people know that this isn’t the whole strategy. This is just part of it. And so I would have to write that down to remember it.

Now, it just comes naturally because I’ve been doing it for years.

And so, again, you’ll notice now that you understand what an open loop is next time you’re listening to this podcast or you’re, you know, somebody else that you follow and it’s like, no, if you really love their stuff now, you’ll be able to pinpoint when they’re creating open loops. And they probably do it quite frequently and they do it very subtly. And it’s just very casual. And you’re just like, oh, my gosh, I can’t wait for that.

For them to cover that future episode. Oh, my gosh, I can’t wait to jump inside their program because, like, I’m so excited to learn about that cool thing. And so there’s a lot of different ways to create open loops. Another like that’s what an open loop is as a concept. Open loops can also be done through naming conventions. All right. So you guys will probably notice this in marketing is that people will rename a strategy to make it unique.

And sometimes they actually add in some extra nuance to it. Some act like they, you know, tweak it so that it is original to them. But, you know, like one of the things that we’ll be covering here in the future is like how to select your niche.

If you want to get on the online coaching and you can’t figure out what niche you should be in, like, we will be covering that. And one of the ways, one of the methodologies that we have for selecting niche, which we did invent, unless I don’t know, I would like to say we invented it because I did not just take it from someone else. It’s kind of how I literally stumbled upon it. But we will be talking about what a personality matrix is and how that can help you find your perfect niche that matches your personality and in otherwise will dramatically increase your success rates because it will help you niche down according to how you can relate to other people.

And relatability is something I always talk about in marketing. As far as an online coach or anything like relatability is everything. And so I always say, right, people buy from people they know, like trust and relate to. Right. You’re more likely if you’re a mom, you’re more likely to buy from another mom because this is the relatability factor. You guys understand each other, right? Similar lifestyles, right. If you were if you’re a dad and you’re super busy and you’re trying to lose weight, you’re going to probably want to trust the personal trainer who’s also a dad and is in great shape.

And he’s managing his life as a dad and keeping in shapes off. He has a program I want to learn from him rather than an 18 year old that’s naturally still shredded. So that’s the relatability factor in marketing, which we touched on earlier. But so what you can do right, to create open loops as well is come up with cool names for your signature system, for your programs, for how you get people from A to Z, how you help them through their transformation as an online coach.

And that is an intriguing issue.

Like people are intrigued by that. They want to go. What is that? I want to know what that 3D methodology is.

I want to know what that five s squared system is and how that works. And as I introduce you guys to that naming convention kind of thing, technical say is you’ll start to notice that more often as well, is that the very, very successful coaches and so forth, they have that type of branding built in. Right. Cooked into their marketing. Is those cool different names of how to do different things? And it works. It really works as a marketing strategy.

It really works as a branding strategy. It really works also in terms of building a culture with your clients, because they get really into it as well when it works for them. And it’s really cool. We’ve seen that happen in our programs where we have certain names for certain strategies and techniques and people rave over it. They go like it. It’s it helps them a lot because it’s a cool name to remember how to do some type of strategy or achieve some type of outcome.

So that is what open loops are, guys. That’s how you use them in marketing. They’re absolutely crucial. Keep an eye out.

You’ll see them all the time. And so as you see them start practicing and incorporating them into your marketing, you’ll notice how much you’ll just notice comments and responses to people that, you know, they will start engaging with you more and they will be that much more curious. And so it absolutely works. It’s very strategic. And it’s just a classic marketing technique. And so that is it for this episode. Guys, as always, keep doing.

You have an absolute blast with your online business. We will see you in the next episode.

Hey, Dino Gomez here. And if you enjoyed this episode, be sure to head on over to the SecretsofCoaching.com for more resources, download. It’s videos and cheat sheets to help you grow your online coaching business. All right, and if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs.

All right. So that is it for this episode, guys. We will see you in the next one bye.