Ep. 5 How to Create An OPEN LOOP in Marketing

Written By Dino Gomez

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Transcription

An open loop, how do you create an open loop in your marketing so that people buy more of your coaching services? That’s what we’re going to talk about today.

Hey, guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1. An open loop, what is an open loop and is that what are we talking about here? Loops and opens and how to create an open loop in marketing?

And that’s what we’re talking about today, guys. And first, let’s talk about what is an open loop. OK, so an open loop in marketing is essentially a strategy in which you give away a little bit of something as far as knowledge or information, but you don’t give away everything. It’s basically leaving your audience wanting more. It’s not giving them the whole piece of the puzzle.

And you want to do that with your marketing so that people continue to want to. Let people invest in your programs so that people are on the edge of their seats so that they want more information so that they subscribe for future episodes. Right. And so I’ll give you guys an example of this.

So on our YouTube channel recently, I broke down the four components that are necessary to sell high ticket Coaching because everybody wants to know how do I sell a ten thousand dollar plus coaching package? All right. And I did a YouTube video covering exactly how to do this. All right. And so component number one of that video to selling high ticket coaching is to focus on your audience. All right. And component number two was what you’re going to have to go over to YouTube to see what the other three components are to sell high ticket coaching.

And I suggest you check out our YouTube channel and subscribe over there now that right there, guys, would be an open loop. And that was kind of a brutal one, I must say. Don’t hate me for it. But honestly, if you want to see my goofy self on video explaining the four components to sell high ticket coaching, that’s over on our YouTube channel, just search Dino Gomez on YouTube and you’ll find us. But that’s essentially an open loop, guys, is where you’re going to give some value.

Right.

But you don’t give, again, you’re not giving away the whole thing. An example of open loop is Panda Express giving you your walking past at the shopping mall and they give you one piece of orange chicken and then you’re hooked.

It’s basically another version of a hook. But it basically what you’re doing is you’re saying, hey, there’s more of this to come. So if you liked this, stick around, because there’s going to be a lot more of this.

It’s also saying, hey, what I gave you today is not the entire solution. All right. So I do have on that YouTube video talk about the four components to sell high ticket coaching packages of at least 10K. And then again, we’re going to be covering that in this podcast as well, which again, is another example of an open loop. You guys are going to want to stick around for that episode.

Right. So that’s you know, that’s going to be coming up. I’m going to review what those four components were in that YouTube video. But those are basically open loops, guys where you’re explaining a value, explaining a concept, how it works, how it benefits your audience, why they should be doing it.

And again, maybe you’re teaching the overall concept of that strategy, not the technical execution. And then you would say, in other words, make it very clear, right. Hey, this is you know, these are the five steps to achieve X, Y, Z. If you have relationship coach, these are the five steps to end up in a relationship. If you’re coaching people who are single, these are the five steps to end up in a relationship.

If you do all five of these steps and working on these five areas of your life, you’re going to end up in a relationship really fast and you can even introduce what those five steps are. But you would also make it really clear, right, that there’s certain nuances and things that go into each of those five steps that are unique to the individual. And therefore, you know, it’s not just enough to know what the five steps are.

You have to have somebody there to coach you through each of the five steps to make them work for you. All right. So that’s an open loop because it’s leaving people wanting more and they understand they get value, but they understand, OK, there’s a lot more to this. And if, you know, in order to make this work, I’m going to want more coaching or I need to watch more of the training. I need to listen to more of this podcast.

So that’s an example of an open loop, guys. It’s really quite easy to do, but you’d be surprised how many people don’t do it. And if you’ve always wondered why is it that some of these coaches are some of these individuals that are so good with their marketing and their messaging, and why am I so addicted to what they’re doing? It’s because suddenly they’ve gotten really good at consistently creating open loops. And it’s kind of almost like a skill set that you develop where you don’t even have to think about it.

Because initially, like I remember when I was shooting YouTube videos, first starting out, I was more nervous and concerned with being on camera than the message I was actually delivering. And this was like five years ago. And again, if you guys want to see how horrible I was on camera, seriously cut, look me up on YouTube. I was atrocious. Just you’ve got to start somewhere, guys. So go out there, take massive, imperfect action.

All right. That’s all I got to say. I even question what clothes I was wearing five years ago. I was like, well, why did I think that was stylish? Like, oh, my gosh.

But yeah, naturally it becomes something that as you practice it, like, I remember. I used to have to write down in my notes before I would do it, like a video, like remember to have the open loop, right? Remember to let people know that there’s a lot more of this to come. Remember to let people know that this isn’t the whole strategy. This is just part of it. And so I would have to write that down to remember it.

Now, it just comes naturally because I’ve been doing it for years.

And so, again, you’ll notice now that you understand what an open loop is next time you’re listening to this podcast or you’re, you know, somebody else that you follow and it’s like, no, if you really love their stuff now, you’ll be able to pinpoint when they’re creating open loops. And they probably do it quite frequently and they do it very subtly. And it’s just very casual. And you’re just like, oh, my gosh, I can’t wait for that.

For them to cover that future episode. Oh, my gosh, I can’t wait to jump inside their program because, like, I’m so excited to learn about that cool thing. And so there’s a lot of different ways to create open loops. Another like that’s what an open loop is as a concept. Open loops can also be done through naming conventions. All right. So you guys will probably notice this in marketing is that people will rename a strategy to make it unique.

And sometimes they actually add in some extra nuance to it. Some act like they, you know, tweak it so that it is original to them. But, you know, like one of the things that we’ll be covering here in the future is like how to select your niche.

If you want to get on the online coaching and you can’t figure out what niche you should be in, like, we will be covering that. And one of the ways, one of the methodologies that we have for selecting niche, which we did invent, unless I don’t know, I would like to say we invented it because I did not just take it from someone else. It’s kind of how I literally stumbled upon it. But we will be talking about what a personality matrix is and how that can help you find your perfect niche that matches your personality and in otherwise will dramatically increase your success rates because it will help you niche down according to how you can relate to other people.

And relatability is something I always talk about in marketing. As far as an online coach or anything like relatability is everything. And so I always say, right, people buy from people they know, like trust and relate to. Right. You’re more likely if you’re a mom, you’re more likely to buy from another mom because this is the relatability factor. You guys understand each other, right? Similar lifestyles, right. If you were if you’re a dad and you’re super busy and you’re trying to lose weight, you’re going to probably want to trust the personal trainer who’s also a dad and is in great shape.

And he’s managing his life as a dad and keeping in shapes off. He has a program I want to learn from him rather than an 18 year old that’s naturally still shredded. So that’s the relatability factor in marketing, which we touched on earlier. But so what you can do right, to create open loops as well is come up with cool names for your signature system, for your programs, for how you get people from A to Z, how you help them through their transformation as an online coach.

And that is an intriguing issue.

Like people are intrigued by that. They want to go. What is that? I want to know what that 3D methodology is.

I want to know what that five s squared system is and how that works. And as I introduce you guys to that naming convention kind of thing, technical say is you’ll start to notice that more often as well, is that the very, very successful coaches and so forth, they have that type of branding built in. Right. Cooked into their marketing. Is those cool different names of how to do different things? And it works. It really works as a marketing strategy.

It really works as a branding strategy. It really works also in terms of building a culture with your clients, because they get really into it as well when it works for them. And it’s really cool. We’ve seen that happen in our programs where we have certain names for certain strategies and techniques and people rave over it. They go like it. It’s it helps them a lot because it’s a cool name to remember how to do some type of strategy or achieve some type of outcome.

So that is what open loops are, guys. That’s how you use them in marketing. They’re absolutely crucial. Keep an eye out.

You’ll see them all the time. And so as you see them start practicing and incorporating them into your marketing, you’ll notice how much you’ll just notice comments and responses to people that, you know, they will start engaging with you more and they will be that much more curious. And so it absolutely works. It’s very strategic. And it’s just a classic marketing technique. And so that is it for this episode. Guys, as always, keep doing.

You have an absolute blast with your online business. We will see you in the next episode.

Hey, Dino Gomez here. And if you enjoyed this episode, be sure to head on over to the SecretsofCoaching.com for more resources, download. It’s videos and cheat sheets to help you grow your online coaching business. All right, and if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs.

All right. So that is it for this episode, guys. We will see you in the next one bye.

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