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Nov 16 2020

Online Course vs High Ticket Coaching [Cheatsheet Included]

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts.

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

Hey, you guys, Dino Gomez here, founder of Seven Figure Visionary, as well as Coaching launch. And today we’re going to talk about the difference between an online course and a high ticket offer. Let’s get into it right now.

All right, guys, what’s the difference between an online course and a high ticket offer, and which one should you offer inside your business? Let’s get into all of that stuff right now. So we’re going to do is hop on over into my computer and let’s take a look at the difference. All right, guys. So we’re over here on my computer. We’re looking at the seven figure visionary courses versus high ticket offers Matrix. All right. And the very first thing we’re going to start out with, with the difference between an online course and a high ticket offer is the price point.

All right. And so with an online course, generally speaking, you’re going to see prices ranging anywhere from ninety-seven dollars US to about two thousand dollars. Now at the two thousand, three thousand dollar threshold is, generally speaking, when it becomes a high ticket offer. The reason for that is at that price point, generally speaking, people need a phone call in order to enroll them into a program. They’re going to have questions. They’re really going to want to make sure this is the right fit for them.

And there’s a couple other factors that play into a high ticket offer in terms of like the customization of it. And so people are really going to want to make sure that they’re spending their money correctly and that you have a solution to their problem. All right and so courses will be again in the ninety seven to two thousand dollar price range. On the other side, a high ticket offer, generally speaking, starts around three thousand dollars and then it scales up to like sixty thousand dollars.

Now, I know that sounds ridiculous. Like what? Who would pay sixty thousand dollars for some type of coaching program? It happens all the time, right? A coaching or consulting program. People charge that amount. And the reason is for the next thing that we’re going to get into is the duration of each. So a course, generally speaking, is it tends to range in like four to six weeks. All right. And courses you normally have like lifetime access, but generally speaking, you’re able to go through the course and achieve whatever the outcome is.

And about four to six weeks, there will be some exceptions where sometimes it will require a longer period of time for you to get a result. But generally speaking, like an online course is sold and packaged in about a four to six week time frame. Now, compare that with a high ticket offer where what we’re looking at is more of like a three to 12 month agreement. All right. So that’s also part of the reason why it’s a more expensive offer, is because you’re providing coaching or consulting services for an extended period of time.

So high ticket offer you’re going to see a lot of three to 12 month options out there. And so that’s kind of a difference in terms of the actual length between a course and a high ticket offer. All right. The next thing we have on The Matrix here is basically the difference in a course versus a high ticket offer in terms of what is actually provided right now. With a course, it’s generally like tactical and you’re going to learn, you’re going to develop a certain skill set or otherwise attain a certain knowledge around a certain subject versus a high ticket offer.

It’s more about implementation. All right. So you’re going to get the knowledge portion as well as the implementation. So your coaches or the consultants or otherwise kind of standing over your shoulder and they’re making sure that you’re actually doing the stuff necessary and required to get the result that you want. So it’s a lot more like putting your head down and getting work done with the help of an actual coach there coaching you through the process.

All right. And then on next on The Matrix, let’s look at the difference between a course and a high ticket offer in terms of support. So normally with the course, you’re kind of more on your own as the actual student or the member. You’re going to go at your own pace and you’re kind of responsible for taking action by yourself. All right. So with a course, because it’s low ticket, it’s really difficult for the coach to provide a lot of accountability because there’s going to be a much larger number of students or other members inside that program.

And therefore, they can’t provide like one on one accountability to make sure that you’re actually doing the work. All right, versus if we look at a high ticket offer, it’s normally closer to done with you. All right, because it’s a more expensive program. The coach has more resources. The coach or consultant has more resources to help you each step of the way as you build out, as you actually do the different steps inside the program. Because they’re charging a premium price, they’re able to spend more time with you to make sure that and help you through any of the little nuances and things that you might be struggling with.

For this reason. Generally, what I’ve seen is that people get better results with high ticket programs because there’s the accountability there. There’s also the coach has enough resources because it’s more expensive to help you pass little things that might tangle you up. And what we found inside our programs, guys, is oftentimes it can be the smallest little thing that keeps somebody that’s otherwise keeping somebody from the success that they’re looking for. And by having an extra coach right there to help them past a particular thing is absolutely massive.

So, for example, inside of our program in our mastermind’s seven figure visionary, which is for online coaches and consultants who want to scale seven figures, right, we have five different coaches inside that program. All right. And so our members can go get help from our copywriting expert and she will literally look over your sales page or your social media posts or your emails or your webinar, and she will help you actually write the copy for it.

She will literally tweak things for you to make sure it’s awesome. Right. We also have an organic social media expert. We have a Facebook advertising expert. We have a sales coach. So we have all these different coaches, like the sales coach, can listen to your call recordings and give you tips and advice on what you should be saying or doing differently on your calls to have a higher close rate compare that to a course.

The instructor of that course that might have hundreds of students isn’t necessarily going to be able to have the time or resources to listen to everybody’s call recordings. For example, if this was a sales program. Right. And actually give you that one on one type of support. All right. And so the high ticket offer is done with you because there you have more support from your actual coaches. And that leads us to the next category in The Matrix, which is basically the number of coaches inside of a course versus a high ticket offer.

Generally speaking, guys, with a course it is normally just one instructor teaching you a specific subject or tactic or strategy around one specific thing. All right. Now, inside of a high ticket offer, quite often you will see multiple coaches. And that’s kind of like what I just mentioned a moment ago. Inside of our master mind, we have five different coaches so that our members can get support where they need it in different areas of their business. Right.

And it’s more of a one stop shop rather than them having to go figure out how to write copy by themselves and then go higher sales coach and then go higher or organic marketing coach and then get help around strategy and implementation and design and like teams and systems, all those things. Instead, we have different resident coaches that cover all these different areas of expertise to provide that higher level of support inside of our high ticket offer. All right. And the next on The Matrix here, guys, is the number of touchpoints between the coach and the actual members.

Inside of a course most likely you will see a once weekly call. Sometimes it’s even biweekly or just once monthly. So you’re not going to have very many calls with the actual instructor. On top of that, you are going to have a lot of people on that call. All right. And so although oftentimes, course creators are able to answer a lot of questions on those calls, there’s a good chance you might be waiting for a long time to get your question answered if you’re a member.

Likewise, if you’re the coach, you’re going to have quite a lot of questions to cover on those calls that might run a little bit longer and you might not be able to get to everyone. If you compare that to a high ticket offer or program, normally you’re going to see multiple calls per week. All right. And quite often, like I should say, multiple calls per week inside of our program in particular. Right. We have multiple calls per week with different experts so that our members aren’t on a generic phone call.

And so that’s again, that’s another difference between a course and a high ticket offer, is those coaching calls are normally large group coaching calls. Right. And they tend to be pretty generic just because there’s such a large number of people on the call versus inside of our high ticket mastermind we have multiple calls per week and there are around different subject matters with different expert level coaches. And so that’s one of the differences you will see between a high ticket offer and a course.

The next one on the Matrix here, guys, is courses are normally a one size fits all. And that’s just because you have more of a generic audience. You’re going to create the program as the instructor will create the program once you might update it here and there as things change. But it’s really designed for kind of just a generic type of suits. Everybody who’s interested in this subject matter. Now if you compare that to a high ticket offer, what we’re really looking at is a customized coaching plan. And again, because with a high ticket offer, you generally have fewer students or members in your program, the number of clients in your program, somewhat smaller.

And so what you’re able to do because you’re charging more as the coach is sit down with each individual of the program and really customize the strategy for them based on their niche, based on their mindset, based on problems that they’re facing inside their business. There are so many different things that pop up depending on all those different things. Again, some individuals are good at sales and some aren’t. So every individual has strengths and weaknesses. And so in a high ticket program, the coaches are normally able to help you with whatever your weaknesses are or what you’re struggling with and otherwise are able to really help you maximize what your strengths are as well.

And so you’ll get more of a customized coaching plan and approach. All right. The next one here, guys, is normally courses they promise a smaller result. So you’ll just notice that in general around the marketing and the messaging and so forth, they normally promise, like, we’ll show you how to land your first client or we’ll show you how to improve, like, you know, be able to sell a little bit better. We’ll show you how to get your first date right and instead compare that to a high ticket offer.

They’re normally able to promise a bigger result because the program is longer. So, for example, as a relationship coach, if you have an online course, your course might be here’s how to get your first date and you might show people how to communicate properly on online dating apps or where to network and things of that nature to get your first date. That’s your promise in a smaller course, a smaller promise will get you a date versus in a high ticket offer.

A relationship coach might say, hey, we will show you how to find your dream spouse. All right. Because dating just landing one date is vastly different than landing like your dream partner or spouse. Right. And what comes after dating is like, well, what do I say on the date? Right. And then how does it like and then how do we progress in the relationship and how do I deal with this? And we don’t agree on this subject and like this, will I still marry this person?

All those different things? What do I find? That I got a date, but it wasn’t the right date. How do I get dates with the right people and then don’t scare them off or whatever it is? Right. And end up with my spouse. Right. So high ticket offer for a relationship coach is going to have that bigger promise and bigger result offered. And then if we go to the next one, guys courses really are often designed and should be designed for the indoctrination of whatever your strategy is as the actual coach and expert.

All right. And so, in other words, with inside of our programs, we have two programs. We have coaching launch, which is for aspiring coaches. And one of the things that I know to be successful as an online coach is that you need to understand your niche, but you have to have a niche at the great offer. You have to have your messaging dialed in and then you have to have an audience.

All right. And so what we do inside of our front end course is for aspiring coaches as we show them. Here’s how you design your program. Here’s how you select your niche. Here’s how you build an audience of a thousand raving fans. And then here’s how you land your first three to five clients. All right. And so that’s our offer in our front of course coaching launch. Inside coaching launch.

We’re really indoctrinating our audience and aspiring coaches to understand the mechanics of a coaching business like how to put together and deliver a coaching program and how to market it, how to sell it, how to build an audience, how to make sure your clients get results, how to get testimonials from your clients, all the little nuances that go in, how to close people in messenger, how to deal with maybe if you have a couple of members that aren’t getting along inside your program, how to deal with those types of things. We show aspiring coaches how to literally become a coach and land their first three to five clients.

So that’s in coaching launch we’re really indoctrinating these coaches and our clients here to understand the mechanics of an online coaching business. After that we do have a high ticket offer, which is called seven figure visionary, and that is our mastermind program. All right. And that’s where we have coaches scaled to multiple six figures and then to seven. And that’s where we have all the different expert coaches in there. And we do the customized strategies with everybody and we show them how to launch their program at a higher price point, raise their prices, do all these different things, get better at sales, get better at program design.

We help them with their messaging and their marketing, all the different things copywriting, all putting together funnels, running ads, all those different things we do inside of our high ticket offer. And so we offer a bigger transformation because our members grow to multiple six figures and then to seven. All right. And so those are the core differences between a course and a high ticket offer. And you’re probably wondering which one is right for me?

Well, I’m a huge believer and what we call a profit ladder. All right. So a profit ladder looks like this. All right. It basically looks like a triangle. All right. And what happens is at the bottom, you normally want to have a kind of a course or otherwise a mid ticket offer, something that’s more affordable. All right. And this is for your particular portion of your audience who isn’t that familiar with you yet.

All right. They’re not necessarily ready to spend or pay for a high ticket program with you because they really want to understand if they like your coaching style and if you can get them results. And so what I think is a really credible business model for online coaches is this profit letter. And at the bottom here, you actually have either your course or your mid ticket offer. All right. And that’s going to get your audience that’s not as familiar with you.

It’s going to allow them to come in, to learn from you, to get to know you like you see how your system and your process works and get the result that they’re looking for. And then from there, once they get the result they’re looking for. Then they’re going to potentially be ready for your high ticket offer to get an even bigger result. All right. And so we really in terms of whether if you’re thinking, should I do a course or should I have a high ticket offer, there are a lot of different factors and variables such as your niche and so forth.

We really love the profit ladder so that you can serve people that are at different levels. All right, because we also have prospects and clients that come to us that already have an audience are already established as an online coach, that already have clients and testimonials and their program built. Right. But they just go like, Dino I’m doing five thousand dollars a month. I really want to do forty thousand dollars a month. Right. And so then they come into our mastermind to learn all this stuff, how to grow and scale what they already have as their actual coaching business.

Now, there are some exceptions, for example, you might be in a niche where you teach dog training and in which case you would have some course on how to make your dog behave better. And after that, there might be some individuals that want to work with you one on one to have you actually train their dog with them type of thing. So, again, it really is nice to have the offer stack in terms of a course or mid ticket offer and then a high ticket program or offer afterwards so you can serve different clients that are at different levels.

And so that, in a nutshell, guys, is the difference between an online course and a high ticket offer. If you guys want a copy of this matrix right here that I went through, there’s a link below. There’s no opt in required. You guys can go ahead and grab that just so that you have a copy of that. And also, guys, if you found this useful, be sure to hit the subscribe button.

Give us a like or thumbs up. If you have any questions, let me know in the comments section. Do you prefer a course or a high ticket offer? Which one do you think is best for your business? Let us know in the comments section. And then guys, again, if you are considering becoming an aspiring online coach, we have a really amazing offer on our program coaching launch that again walks you through how to choose your niche, how to dial in your messaging, how to build a thousand raving fans so that you have an audience, how to sell to that audience, and then how to land your first three to five coaching clients.

We do have that below, so I’ll leave a link below. But that’s it for this video training. Guys, I hope this was helpful. Be sure to subscribe because we come out with new videos every single week to help you grow your online coaching business. And that is it for this video training. Guys, we will see you in the next one.

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Nov 16 2020

How To Record an Online Course or Coaching Program [Bonus Tips & Tools]

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts.

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

Hey, you guys, Dino Gomez here, founder of Coaching Launch, as well as seven figure visionary. And today we’re going to talk about how to record an online course. Let’s get into it right now.

All right, guys, how to record an online course? Maybe this will be your first online course ever. We’re going to dive into it right now. I’m going to show you free and paid tools that you can use, as well as a couple of bonus tools that you can use. So let’s dive right into my computer and we’ll dive right into this. All right, guys, we’re over here at my computer. And this is the first tool, the most important tool that we use to record online videos for our coaching programs.

It is called screencast-o-matic. You can see up here at screencastomatic.com You can just type that into Google and this will pop right up. But guys, this is an amazing tool. You can get started for free for, I think, 30 days and then it’s just 15 dollars a year. All right. And this tool is used by Fortune 500 companies. It’s used by everybody. It’s what I use to record screen recordings like what you’re watching right now on YouTube.

So it’s only 15 dollars a year. That’s just over a dollar a month. It has a good video editing component in there and all these cool features and stuff. But basically, the way it works, guys, is you download this app to your computer. It works both on Mac and PC. And then what you’ll have is you’ll have this little play button play bar that you can see here in this sample photo here. And you’ll get to choose whether you just want to show your screen, which is what I’m doing right now, or you’ll have the option of choosing both screen and webcam.

All right. And of course, recording this YouTube video, I have a separate camera set up over here. But when you do it with screencast-o-matic, if you want, you can actually use your computer’s built-in camera so that you can do a recording where you will be like in the bottom of your screen so you can choose whether to use the webcam only or both the webcam and the screen record or just the screen.

All right, go ahead. That’s step one. Download screencast-o-matic super affordable, you can start for free and otherwise amazing tool that makes it really easy to record what’s going on on your screen. All right. Now, the next thing that you guys will need, of course, to record videos is an actual PowerPoint or outline. So as you put together your video training and your lessons and your modules for your online course or to record your online course, what you’re going to want to do here, right, is, is basically what I like to use is I use since I’m a Mac user, I use the pages application.

That’s the equivalent of Microsoft”s PowerPoint. All right. And so I will just put together different slides like this. And so you can see inside of our program, this is one of the video trainings we have at our cash injection offer. We literally walk coaches through how they can add anywhere from 10 to 60 thousand dollars in a matter of four to six weeks as soon as they join our program. So I have all the slides lined up over here.

I can’t walk you through all of the slides that has all of our stuff. But I have all the different slides. And I literally walk our clients through that process using PowerPoint like this. Now, again, what’s really cool with pages that I will show you guys or otherwise I’m sorry, I’m using keynote here is if I go file new and inside keynote. Right. You can actually choose the theme so I can choose all basic white theme or I can choose one of these bold themes and stuff.

So if you want to include some branding or some cool styling to your actual PowerPoint to do your video modules and your lessons, you can do that. Same is true for both Microsoft PowerPoint. But if you’re a Mac user using keynote here, you have all these different themes and stuff as well. On top of that, guys, you can also, of course, use Google slides, which is free to use. They have templates as well. So let me go ahead and pull that up.

You can pull up Google slides is free. It’s basically another alternative for you to create your online course and basically an outline or a presentation of sorts. So I’m going to go ahead and choose, go to Google slides. Google slides also does have templates that you can use so you can have different branding. So as you can see here, there’s a template galleries you can click on that and you can see all the different templates that you want to use in case you want to record and build otherwise your program content off of Google Slide template.

Now, in addition, all that, guys, one of the things that’s important is an online course creator to keep your members attention and so forth, our visuals. So, again, we use a lot of different visuals in our actual slides, as you can see. And so where we get those visuals as we go, grab them off stock photos, I like to incorporate a lot of actual photos that I’ve taken myself off my phone or otherwise.

What you can do right is, you can hop on over to app sumo. Appsumo is another cool website that offers lifetime discounted deals normally what are reoccurring softwares and platforms and things. And normally on AppSumo they will have some type of stock photo deal. So if you don’t want to pay one hundred and fifty dollars or two hundred dollars for stock photos, if you check out Appsumo, sometimes they have a deal where you just pay a one time fee of twenty five or fifty dollars and you’re able to download hundreds and hundreds of stock photos to use otherwise in your presentations or in your marketing. So that’s another option for you there. All right, guys. And it’s really as simple as that. Really all you need is Screencast-o-matic and then some type of PowerPoint presentation in order and to put together your slides. And then you’ll be able to have your cell phone camera as well as recording as you’re presenting your actual content material inside of your program.

All right, guys. So if you found this video training helpful, we would love it. If you smash that subscribe button and give us the thumbs up, because every single week we come out with multiple new YouTube videos on how to grow an online coaching business. And then also, guys, if you want help scaling your coaching business at a much faster rate, we have a ton of case studies and testimonials we would love to share with you from our clients inside of our programs, so you can find a link beneath this video to that.

That is it for this training today, guys. We will see you in the next one.

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How Nicole Barker Made $22,500 in 3 Weeks [Client Case Study]

How Nicole Barker Made $22,500 in 3 Weeks As a New Online Coach

Written By Dino Gomez

[Client Interview] - Update after 3 months together she is now at $60,000/month.

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts.

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

All right, we are live here in the seven-figure coaches Facebook group with our rock star client, Nicole Barker. And guys, we’re going to talk about a lot of cool stuff today. We are going to be covering how Nicole in just three weeks generated twenty-two thousand five hundred dollars in profit. We will be talking about how she’s been able to grow a Facebook group to six thousand people in a matter of months, we are going to be talking about all of a bunch of cool stuff.

She is a client inside seven-figure visionary, which is our newest mastermind who is actually the first one in. Yeah. What about her story where we talk about branding? We’re going to have her give some value and tips for you guys. So this is going to be a cool client spotlight interview. Before we get going we do have a bunch of questions that you guys wanted us to ask Nicole. So we’re going to be getting into that stuff as well.

But if you guys have a comment, please drop it off in the comments section.

We will do our best to get to your comment on how she generated twenty two thousand five hundred dollars in just three weeks, which is insane as basically an online coach. So before we get going. First off, Nicole, thanks for joining me. I’m excited to chat with you. It’s OK to be here. Yeah. So we’re going to have some fun today between the two of us. We’re both kind of goofy people, so that will be a very casual interview full of knowledge and good stuff.

But Nicole, to give everybody some background, like a lot of people want to become an online coach. There’s people who are currently an online coach and they’re not having the type of success that you’re already experiencing. So we want to dive into what’s really driving your growth so rapidly. But let’s give some context and background for everybody that’s listening in and doesn’t know who the Wonder Woman Nicole Barker is. So let me get this straight, Nicole.

So you started off online. Was it seven, eight months ago, is that right?

November.

OK, so, Nicole, started in November and correct me if I’m wrong, but you started in November. You saw one of our Facebook ads and you didn’t even know what a funnel was. You hadn’t heard a click funnel before. You didn’t know, like what Facebook ads were. You’re just like, oh, that’s a cool ad. You clicked on it. You signed up. You booked a call to the team. You joined our Facebook advertising program.

And then what was it? Was it the first four weeks you landed six clients? Is that how it worked?

Yeah, I actually Googled what CEOs did for when I was on the discovery call.

So to say that I’m not techie is an understatement. I’ve gotten a lot better. But yeah, I Rapid Fire took that funco program by storm. I did it so fast and I just went out and got clients. I had ten clients in six weeks after I finished training and I was busy. It’s awesome that you actually made it on this call.

I wasn’t sure if we were going to have tech issues with actually being able to get on screen and do this. We will be the first to tell you guys that she struggles with tech. And we’ll talk a little bit more about how we helped her around tech in case tech is something that you’re not good at as well. But yeah, so you added six clients in four weeks, you quickly grew to ten thousand dollars a month with a Facebook ad agency, which is just awesome.

But then really quickly, what made you want to transition from doing the agency model? Because there’s also a lot of people out there that do “Done for you” services. Why did you decide to transition from an agency into coaching? What was that? What was going through your head there?

Well, I think having ten clients did it right, having ten clients with the done for you model. Like, I was busy and it was twenty four hours a day, lot of work and I learned so much so fast. And then when your program came along that was like we could figure out a way to scale this in a way that I don’t have to work.

Twenty four hours a day, all of the hours that was really spoke to me, it made sense to be able to enjoy the lifestyle that I want to have and then also help people in the best ways that my personality suits people.

But yeah, and that’s a tricky one for a lot of people that are doing the agency model stuff like they’re having success with it but then they run into that block of like, hey, this is difficult to scale. And then you have clients with outrageous expectations. At some point, it becomes too much. Well, let me say this, what was the mindset process of transferring? Because you had only been running your agency, I think, like two months, and then you’re like, OK, I’m done with agency work.

I’m switching over to coaching. Right. And so walk us through that, because that’s like getting started as an online coach is one of the tougher things mindset-wise, Because a lot of us go on like I want to be an online coach, but I’m not good enough yet. It’s that, like an imposter syndrome, right? Like I’m not a millionaire. Am I qualified to teach other people? What are your thoughts on that as far as like, do you have to be a millionaire in order to be guru status in order to be a great coach or what?

What do you have to say to that?

I think it really came down to the premise of watching how fast I learned the skills and funco to learn how to do ad agency stuff. The reason that I learned that so fast is because the program was full of people that helped me to do that because those people were in fact coaching me like, yes, your program coaches and the people in there had a little bit more experience than me. They were a little bit well, most of them a lot better than me at the backside of things.

But they knew it was up and I could ask questions and they can answer and then I could duplicate that system. So the mindset shift there is you don’t have to know everything about everything. No one does. Right. You just have to know more than the people that you’re coaching. And for me, it’s the closer you are to that, the better you are at coaching. If I’m just a little bit ahead of you, then I remember what it’s like to be you.

And some of the best help that I got through that program was actually for some people who had only been in there a couple of months longer than I did and could remember how to do the stuff that was super basic of like how do I set up my excel the right way? Why is my wrong pixel here and there? And then somebody that actually had that experience a couple of months prior did it and could help me through that because it was so bonehead.

Right. And then somebody else came into Funco after me and had the same problem that I did about switching the pixels. And I got onto a call with them and I helped them. And like that light came on where I was like, I can help other people with the level of experience that I have. And sure, imposter syndrome always creeps in and some light because you feel that you’re wanting to perform. Right. You want to do well for your clients.

But that really comes down to accepting the fact that you have experience and you should be willing to share it, right? That’s exactly right. Yeah.

And the way I always look at it is like, let’s just say I was lacking motivation. Like I would not go hire Tony Robbins if I was lacking motivation for one V one coaching. He probably charges twenty thousand dollars an hour. I would rather hire somebody who just has been studying the art of motivation, the psychology of motivation and have six months with them and twenty one v one calls to make sure I’m on track every single week with my motivation, then going all the way to the top.

And so I think that is so good and is such a massive breakthrough. It should be a massive breakthrough for aspiring coaches or if you’re a coach right now, you do not need to be the best. A lot of times you’re able to provide more value if just like the coach said, if you’re just barely above the person you’re coaching. So that’s a huge breakthrough. So, then you leave the agency stuff and you fire all your clients.

What was that transition from agency into coaching. Tell me about that a little bit.

I finished up. I mean, I had 90 day contracts with most of them, so I still had to do about a month worth of overlaps, a couple of them two months worth of overlap. I did fire a couple of, I did pass a couple off. I did fire a couple. I did finish a couple. It was kind of a third of the situation, it was kind of felt shitty a little back.

I felt guilty. I felt guilty of like, hey, let me set this thing up for you and run it. And they’re like getting all those things and these great leads. And I’m like, well, I got to go. But it was a good transition, I think there was a little bit of overlap where I got to go get the group started while I still had clients. So I never had to like, go with no income.

Yeah.

I think that’s something that people are concerned about, is that what does that transition look like. The other thing I’m going to say that’s completely random and off the charts is I’m amazed you haven’t dropped an F bomb yet.

F bombs. If we make it through this without an F bomb, I’m going to be worried about you. You transitioned over into coaching, So you then joined our next program, which was coaching launch, which is for aspiring coaches who want to learn how to build their audience and actually launch their first beta program. So then you join coaching launch and which is all about how to build a Facebook. Group, how to build your audience, you hopped in there, your Facebook group has grown and seen. Where are you at now?

What are the numbers now?

The group is going nuts. I started the group on March twenty-fifth. I just hit sixty two hundred members this morning.

OK, that’s four months. Six thousand members later that day. And let’s talk about this as well, because this is a big win for coaching. If you’re a coach and you don’t have a Facebook group. Right. You’re kind of missing the boat here. Let’s talk about why Facebook groups are so powerful. I’ll let you share a little bit. Why do you like a Facebook group as far as the first move for an aspiring coach to build their audience?

Well, I mean, the first thing is you want to get out of those giant groups. There’s Goliath groups and you’re in there and you’re doing the things and you’re trying to get seen. There are four hundred thousand other people in that group. What’s the chance of you getting actual visibility in that group? It’s tough, right? So when you create your own audience, you get to be the star, you get to be the admin.

So you’re the authority figure in there. And what’s so cool about that is not just like that. everyone listen to me part. It’s the fact that you get to kind of create your own little four walls in there of how your rules are. Your group, your rules. So you don’t have to deal with any of the bullshit that they have in those big groups because you create it all. That’s the bad part about it.

The next thing is you learn stuff like a lot of stuff really fast from your audience that you don’t necessarily learn out in those other groups or from your personal page, because you can direct the conversation in there so that people are telling you the things that you need to know to be a better coach. And I honestly have no idea how you can even start a coaching program without building a group first. That seems insane to me. You know what that turns into?

That turns into those people that, like I felt the course and now I’m a coach, but I haven’t sold it. And it’s been sitting on ice for six months.

That’s it’s not a course until you saw it, Agreed

And that’s exactly what we cover in coaching launch and exactly what coaching launch is all about building your Facebook group is because you’re going to get the data, you’re going to be the admin, you’re automatically going to be authority position. You get to create content. People get to know, like and trust you when you are the admin of a Facebook group, guys. And all of you should be building a Facebook group right now because with Corona there, everybody is on social media and everybody wants to connect.

Facebook is also pushing Facebook groups harder than ever before. They ran a Super Bowl commercial last year, their first ever. It was all about Facebook groups. So if you have not started growing and building your own Facebook group guys, you are missing the boat. It is massively important to do so. And here’s the thing. We all know that in order for somebody to buy something, they have to see you. There’s an old statistic they have to have seen or heard from you seven or eight times. In 2020 the statistic is probably closer to fourteen to twenty times. When you’re in a Facebook group and you are the admin, almost every single time that you post, people are going to see a little notification that you are posting. All right. So you’re showing up over and over again. You stay on top of mind is massively important. And so that’s just something I want to share as well. Guys, get on the Facebook group.

That’s what we had Nicole do. And so then your group skyrocketed to six thousand members in just four months. You launched your beta program successfully. And let’s talk about how we helped you five x your prices because you love this program. And it was three hundred dollars, is that right? Yeah, three hundred dollars. And I was terrified to sell it. We helped you through the limiting beliefs, though, of how you can do this.

You can sell it. You’re absolutely worthy and deserving of being a coach. So you launch your program at three hundred dollars. You had a great initial launch. Then after that, I think you turned around and you’re like, OK, I did my launch. I have a bunch of members. How do I grow this thing? How do I scale, how do I scale my coaching business up multiple six figures and then eventually hit the seven figure run rate, which is basically the direction you’re headed now.

Then you join seven figure visionaries. You joined our first Facebook ads program and crushed it. And then you join coaching launch, built your Facebook group, and crushed it, and launched the first program. And now she’s in seven figure visionary. Within the first three weeks and seven figure visionary, you netted twenty two thousand five hundred dollars in profit. And the first thing we did with you was help you 5 x your prices.

Yeah. Let’s talk about why did we have you go from three hundred dollars to fifteen hundred dollars and how did that change things for you as an online coach.

Well first of all, I got amazing results for my clients. I’ve had many amazing results for myself, right, but it’s different to teach it to somebody else. So I had all the nerves in there where I was like, oh, my God, I don’t know if this is going to work right. I don’t know if it’s going to work. And I had all those imposter syndrome things and scared because that’s what happens because you care about the people who paid you.

Right? You care about the results. Well, some of those women, I mean, just skyrocket, took off. I had one girl who was literally charging like twenty five bucks an email that closed ten thousand dollars with for sales by upping her prices and doing all the things in my course in gym. I mean, it was insane. I mean, she went so quickly. I mean, and there was out of those 20 women, I mean, I think 16 of them, really slayed it and hit at least five grand in the month when they were not making anything.

So that shift in my mindset of like I just taught somebody how to go from making twelve hundred dollars a month to making ten thousand dollars a month, I think I could charge more than three hundred dollars for my program.

Right. So the belief came in. But also then I realized if I charge more I could make the program better. Right. Because I could give more dedicated time because I wouldn’t have to have as many people in there to hit my income goals. And when I 5 Xed it, it was scary, right? Scary to just think I’m not doubling my price. I’m five X. Here we go. But I had the social proof.

I had the back of the testimonials. I have that thing and I got to do the mindset work where it was like, am I worth this, is it worth that? And being able to sit down with myself and really go through that whole process that we do in coaching launch. it changed my perspective because I realized I was serving people better to charge them more. I was serving a higher ticket client. I was serving a better client who would get better results from my methodologies, and then they would make way more money because they paid more money.

And I didn’t understand that at all. They didn’t make any sense to me until being in the program. And I was like, OK, I get it because I got better results when I paid more. Well, and that’s also one of the things I want to chime in about. That’s the difference between normally a course and coaching is because when you raise your prices, guys, if you’re an online coach or even if you’re thinking of joining a coaching program as the client when it’s high ticket, the coach now has the ability to give you support on a different level.

Also, when you invest high ticket, you’re going to step out of your comfort zone. When you invest a scary amount of money into coaching, then all of a sudden you’re going to do the things that you know you’re supposed to do, even when if you’re shit scared of doing it because you’re like, I just invested this amount of money. Now I actually have to go do the work. And so people do the work more, they get more results, there’s better coaching, there’s more hands on support.

You can bring on additional experts and coaches to make the program even better. You can spend time upgrading the program because you’re not trying to sell a bunch of $300 courses over. It really is a massive ripple effect. So the goal comes in. We tell you to 5x your prizes. You were nervous, but you did it. You crushed it, and then you did twenty two thousand five hundred dollars in the first three weeks of working together inside seven-figure visionary, which is awesome.

So a question I have for you, because I want to spotlight you and your awesomeness for a moment here and I may be, will get an F bomb out of this. I don’t know. But for people listening right now, one of the things I always tell people is when they don’t understand the value of investing in themselves. So let’s take your clients, for example. Nicole, I really want to spotlight you on this. You talked about how one of your clients went from charging thirty dollars an email to wasn’t you charging like thirty five hundred dollars an email just got it from forty five hundred dollars sequences now.

OK, so she went from charging thirty dollars an email as a copywriter to thirty five hundred dollars. Now let’s break down the return on investment for her because I think this is what most people get wrong when they think in terms of investing in coaching is that you not only changed the amount of money that she made in those thirty days working with you for the rest of her career, she is now going to be charging a minimum of thirty-five hundred.

All right. I don’t know how old she is, but I guarantee she probably has several decades left of business, which means the amount of money she’s probably has like two decades left of doing. Twenty four years old before the law required.

So she basically has another 40 years, of online business, of copy writing right now. Rather than charging thirty dollars an email she’s charging thirty five hundred dollars an email sequence. Thirty five hundred dollars an email sequence for forty more years is going to compound to at least a half a million, probably several million. All right, guys, that is the compounding effect of investing in coaching programs is that you get your ROI today or otherwise this month and six months?

All right, but then you get it for the rest of your career. All right. And so learning skill sets as soon as fast as soon as possible is a huge undertaking. I think that’s one of the reasons as well that you are crushing it is because you bought three programs from me in two months.

I want results. I know what it means.

I know that when you see something that you know is going to work for you, it’s stupid to wait because the longer I wait, the more people I haven’t served, the lower my prices stay. Right. The target, once you see the target, why not take it. There’s no reason not to. if somebody told you today that if you shoveled out about ten thousand dollars today and you’re guaranteed to make one hundred thousand, why wouldn’t you do that?

Like, what are you fucking thinking that you don’t do that? Right. What I thought is that I don’t even notice..

I think I snuck one in on you earlier this year. Just missed to hearing them. Now you buy my entire group on f arms and fucking unicorns. Like that’s what I do. Yep. I’m shipping Nicole a t-shirt that says fucking unicorn on it because that is her tagline and slogan. And actually that’s her secret to her Facebook group growth is that tagline. But let’s dive into this for a moment

let’s talk about for a second here. What is a tip that you can share with people? Like how did you grow a group so fast? How are you making sales effortlessly? Some coaches really struggle in that regard. I know that you’ve been selling a lot through messenger, which is awesome. You’re kind of debunking the myth that you can’t sell my ticket through messenger.

But what can we share with the folks here of basically like. Yeah, what do you want to share. Well I am sitting here in my pony shirt and my coawala pajamas and I made thirty five dollars before I ever got out of bed this morning in messenger. Just walk through. Right. But really the secret to this is that there is no secret you get to be yourself. And that’s so hard for people.

Right. Easier said than done. But realistically the group growth comes because that group is mine. It’s me, it’s who I am. And I am not for everybody. Let me tell you, some people are offended. Some people are upset, but they leave. Right. They leave. And part of attraction and pulling people in your group is also repelling them. We’re killing the wrong people so you can make room for the right people.

And that sounds scary to a lot of people because you have that thing of I love it when people say, like, my target audience is everyone like, bitch, no, it’s not OK. Well, no. And that’s so hard because you have this thing I wanted to serve everybody to. You made me switch over to all women.

And I was like, no, we have to talk about this because this is so good.

I was seriously like legit like, fuck you, I don’t want to that.

And I was chatting and she’s trying to figure out her coaching niche. And she goes, you know, I really and generally speaking, don’t like women. Like I don’t like working with women. I resonate more with men. And so, like, I think my audience should be men. And I was like, Nicole, you are working with women and that’s the fashion. You’re working with women and that is it. And she’s like, shit, OK, fine, I will work just with women.

And that actually got to the point where she’s like, honestly, I do not want to just work with women. I just don’t think that’s going to be good with my personality. She’s like, I don’t think that’s going to be good. I asked you a tough question, I don’t know if you remember what I asked you. I asked you. Nicole. Do you want to make money or do you want to work with the audience that you like?

And you sat there and thought about it. You’re like, I want to make money. And I was like, OK, you’re working just with women then because there’s a relatability factor there. It’s niching down the correct way. And so how’s that been for you, though? It seems like it’s going well. You figured out how to repel the portion of your audience that that wouldn’t fit with your brand and attract all the ones in.

And that’s polarity. Polarity is huge in marketing. You have to draw a line in the sand. That’s something that we cover extensively in our program is how to draw a line in the sand in a methodical way so that you don’t piss everybody off. But you make it very clear that you attract some people in and repel others. You’ve kind of mastered that. So, tell us more about that

I don’t work with female entrepreneurs. I work with motherfucking Wonder Woman, and that’s it, like if you don’t fall into that category of saying, yes, I am a motherfucking Wonder Woman, then I don’t work with you because I don’t want to work with female entrepreneurs because they’re bitches to me, quite honestly, and I don’t want to deal with it. And I did work with some of them in the beginning. And then it was like I dialed in that messaging a little bit more.

Right. And got a little bit more pointed in there. But really what this did was this experience of going through being coach and not wanting to fucking listen, because I am not always coachable now I have to fucking listen. But then doing it and having success, it gives me the authority to lay the smack down on the women in my program and say, look, look like I know you don’t fucking like this answer, but same question. Do you want to make money or do you want to sit over here and have your feelings?

Like which one fucking is it? Because when you signed up for this program, you told me you were a motherfucking Wonder Woman. So get your feelings out of the way and follow the fucking program as to what it is with the result. Right. The result and now. I love working with women and it’s had this kind of different ripple effect that I didn’t anticipate it to have. And so it’s kind of restored my faith in the female species because I’ve had so much good results with. I mean, I have amazing women in my program that I love that are genuinely like people that I like to be around, which is not been my experience prior to this.

So now I have this tribe of badass women that I love being around. Now I don’t have to hate women anymore, which is dope. Right. Like, it’s so beneficial for my life. I’m so much happier. I’m so much more fulfilled. I still do miss working with men, but I do take one of my clients every once in a while. But it’s like, you know, I get to have ths thing that was missing from my life this whole time was that girls have always been bitches to me and now they’re not.

And if they are kicking the fuck out that and that’s what happens when you build your own community,

you get in and people really need to understand that guys, you guys can choose the clients you work with. You absolutely can. When you dial in your marketing, when you dial in your messaging, you will attract certain people to you. You repel others, but you have to dial you have to draw a line in the sand. You cannot market to everybody and be everybody’s savior.

And you have to be uniquely yourself that will attract people to you that are like-minded people with experience. I love the clients inside of my programs like everybody is awesome, always helping each other out, but just great people. We have like a basically no politics rule in our programs like it is a cool group of people. As soon as anybody crosses the line, we beat them and that’s it. We’re happy to refund people that don’t fit inside of our programs because we’re building a culture.

And that makes it so much fun because there’s just no bad clients. They’re all awesome people. And it’s a reflection of you as the coach and leader setting the standard as far as what’s going to happen inside your community. All those types of things, the brand, it’s really, awesome. So let’s talk about the future for you here, Nicole.

All right. What’s going on? What are your plans for next six months? What do you want? What’s the major goal here?

The scariest thing in my head is that all of this has happened in four months. It’s a crazy amount of growth. I mean, like insane. I could never have pictured this right four months ago that this is where I would be right now. So six months feels like a crazy long time to me. It’s that thing of like, how do I learn how to map that future? Because so much has rapidly changed that I know that I need to be aiming super high because, I mean, four months ago, there’s no way in hell that I would have predicted that I just wake up making thirty three grand in the morning and just hang out my pajamas all day.

I never would’ve predicted that. So that’s the coolest part. Like I have all these pieces that are moving and the exponential growth is there that the ceiling is gone. So it’s just like this wide open sky of potential. And so now I’m developing a world of mine because I’m realizing that my background is all strategic development. I’ve been a consultant and I was consulting for bar owners, which let me tell you, if I can get drunk bar owners who don’t care about their business at all to perform, I can help anybody.

Right. I can go to shit out of people because they’re sober so easy, but. Right. Developing that thing of, you know, the mastermind strategic development of how fast I can do this. Right. It’s like six months. Like six months. Sounds exciting because who knows where the hell I’ll be by then. It’s it’s crazy.

Yeah. And Nicole mentioned Wundermine here, which is her mastermind that she’s developing. And I’m breaking my computer as we go. But that’s one of the things guys that we do in seven figure visionary is the first thing we do is when you join, we do a strategic launch with you. We work with you one v one. We set up Handle Your Tech to, I think, the call we built out your sales page. I looked over your copy of your email, took over the copy of your sales page, make sure your checkout page was connect to your stripe account.

We handle all that tech because we like our clients to be able to focus on their actual launch. So we don’t want them dealing with integrations and stuff like that. So we handled all that. We got you set up with a different launch strategy than you use the first time you would have had twenty two thousand five hundred dollars three weeks. And then after that we’re like, OK, the long term it’s time to think mastermind, right? Let’s build out a long term program.

So you have clients that come in and commit to you for six months, 12 months. This helps with reoccurring income. So if you’re a coach and you’re burnt out because you’re launching every single month over and over again, you need to build out a long term program. And there’s a very strategic way to do that. And you have to put other marketing pieces in place first, because it’s really hard to get people to commit to six or 12 months.

So there’s got to be other pieces in place first. That’s all I can say about that. More of that is inside seven figure visionary Nicole, It’s been already thirty minutes. I don’t want to take up too much of your time because I know you have a lot of f bombs to drop inside your group and a lot of other cool things to todo. But I appreciate you joining me here today. I think everybody got a ton of value.

It’s always so much fun to chat with you. You are a dream client. I’ve enjoyed working with you through all three of our programs and I know amazing things are going to happen here for you in the next few months. So with that said, thanks for joining me, guys. Where can we find more about you Nicole, like our audience here? Right. That wants to be a Wonder Woman, is a Wonder Woman. Where do they find you?

What’s the best place for them to connect with you?

Wonder Woman, come and get me. I’m inclined. Attraction Secrets for Wonder Woman. Come join the group. It’s too much fun all the time, but definitely look that up. Ladies Wonder Woman Attraction Secrets. You’ll find her Facebook group. It’ll probably be at twenty thousand people by the time you find it in thirty minutes. You’re up guys. She’s amazing coach. Doing amazing things gets clients amazing results. So cool. Thanks for hopping on, for sharing your wisdom and for talking about all your success inside our programs.

And we’ll chat with you soon, my friend.

Thanks Dino, you’re a Wonder Woman too. I’m an Iron Man. Come on now. Let’s get this right. And by the way, tallied seven F bombs. So far, so pretty good.

Pretty good. You kept it under double digits. Yes, that’s an improvement. Anyway, thanks. We’ll chat with you soon.

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Why Aren’t You Making More Money

Why Aren't You Making More Money

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Why aren’t you making more money, all right, guys I’m in a goofy mood today, but we’re going to break this one down, so let’s get started.

Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1. All right, guys, why aren’t you making more money? Seriously, this is a fun question in a roundabout way. It you know, anybody is not making more money or is stuck at current income level or something like that really comes down to just one thing.

Comfortability, like when you’re comfortable, like there’s there’s no reason to make more money. If there’s not a specific reason for you to make more money, you won’t make more money. And and it’s an anomaly to me, the entrepreneurs that are able to do 50 million, 100 million, five hundred million, because there comes a point where you like you reach a threshold where you have everything that you could possibly want in life with the amount of money you’re making.

And it’s at that point, you have to dig really deep, like super deep to figure out and your motivation for going to the next level. It’s got to be outside yourself because honestly there’s been surveys done. Once you make like a half a million dollars a year and you basically like more money, is going to bring you more happiness per say it. And it’s not to say that money equals happiness, but it does equal more comfort and more self-expression, like when you have money to travel or to have your dream home or to buy your parents home or retire your parents.

Those types of things like that is going to bring you some additional level of fulfillment. It doesn’t guarantee happiness. And some of the happiest people I know don’t make much money at all. But it does allow more self expression and creativity because there are things that you can do with with money. Now, with that said, why aren’t you making more money? Well, I want to tell you guys a little bit of an interesting story here.

OK, so I bring you back in time a little bit. We’ll jump in the time machine. So I was like twenty five years old and I was living in Mission Beach, San Diego. If anybody’s been to San Diego, Mission Beach is like this really hip, cool surfer town. I lived a block from the beach and it’s kind of like a young person’s like dreamland. There’s little bars and restaurants everywhere and the beach is right there with white sandy beaches, great surf and great weather in San Diego.

And I was down there till about like twenty five years old or maybe twenty six. And then I started to kind of outgrow it and that’s kind of a progression that you see amongst younger folks living in San Diego as they tend to start often and the beach areas, and then they graduate, so to speak, and move downtown for their late 20s, 30s, maybe early 40s. And then they settle down, you know, get married, have a family.

And so then they move into like the suburbs. And so that’s like that’s kind of like the traditional thing that happens in San Diego now anyway. So I’m living in Mission Beach and I’m kind of getting to that age where I’m like, all right, yeah, I’m done with the little beach scene, party scene thing. And so I decide, OK, I want to move downtown. And because that’s where more of like the professionals are and people more my age and so forth.

And I’m single at the time, about three years into my business, maybe four years into my business. And so I find this apartment that is in a skyrise downtown, twenty eighth storey overlooking all of San Diego. Like the most incredible views from from my balcony and the building, the complex was amazing. Right. Underground parking security. It’s gated key codes to get in and out for elevator shaft because there’s four different towers. There’s pools on the top on the rooftop so that you can get sun and have views over the entire city.

Like, I mean, it was really, really nice place. I was like and had a gym and like everything was like, OK, like, I have to get this apartment and, you know, I have to I’m a bachelor. And like, this seems like the ultimate bachelor pad and whatnot. And so I went for it like it was way outside my budget of what I like to spend on rent but I went for it.

And I’ll never forget the first two months after I moved in there because it was a stretch for me. All right. And so it got me out of my comfort zone because I got in there and I was really excited about it and everything like that. And I think for the first like month or like two months, like, I worked relentlessly on my business, like every single weekend, like day in, day out, like nothing I would do is go to the gym.

I wasn’t really even, you know, using the fun activities that downtown San Diego has to provide, which is like there’s Petco Park Baseball Stadium and there’s all these like, you know, just restaurants and cool things going on and I was staying in and grinding because I in the back of my mind, I’m like, hey, if I lose a couple clients and this is back when I had an agency, if I lose a couple of clients like I, it’s going to be really tight, you know, paying rent.

And I don’t want to get kicked out and all this stuff. So that was in my mind, so I was like, OK, I need to sign some more clients and like build up my bank account a little bit more and have a cushion just in case. Right. So I was grinding. And so because I put myself kind of in a corner in a situation where I had to make more money. That’s exactly what happened.

I landed a bunch more clients and business was growing. And after two months there, I had a lot, you know, a good chunk of money in my bank account. And so I was comfortable and once I was comfortable, then I tailored back my work schedule to like a normal 40 hour work week. And I started really enjoying, like what downtown had to offer as a 26 or 27 year old kid, that single running around the city and stuff like that.

And so I started doing that right, because I was comfortable and then business was still growing throughout the year, slow and steady, but still growing. It was still a six figure business and then all of a sudden at the end of the year my accountant tells me, hey Dino you need to spend a bunch of money. Otherwise, you know, it’s essentially going to you need to have more expenses on your P&L sheet.

Otherwise, essentially, you’re going to be paying a lot in taxes. And so I invested in a five-figure mastermind where I eventually met my wife but here’s what’s crazy and I told this story earlier, but I invested in that mastermind. Right. And that was scary because I put down 10 grand for the mastermind. And what happened, though, is it immediately put me back in a corner where I was outside my comfort zone. So I was like, all of a sudden my bank account goes down by 10 grand and I’m like, OK, I really need to make sure this mastermind pays for itself.

So I went through the training and attended to all the calls and everything like that and listen to the mentors and follow their lead. And within like six or seven weeks, I landed a fifteen thousand dollars a month client. All right. And that client stuck with me for three years. All right. So over the course of three years, that client paid me over four hundred and seventy thousand dollars and we had an amazing relationship. What broke us up was that they wanted to eventually bring all of their marketing in-house.

And I was handling everything for them. And they were growing really rapidly. And they’re like, finally, they’re like corporate, like, hey, we need to actually have this in-house now because of our growth. But again, it was that me being uncomfortable like it put me in all those positions to grow because otherwise I would have just been hanging out and things are good. And this is proven, guys, time and time again, like it is statistically proven that the more children you have, the more money you make naturally, because you have to feed them like you have to feed your children.

So if you have eight kids naturally your brain will figure out a way to make more money to be able to support a family of eight or nine. That is literally proven. So that is wild. Right.

But that’s exactly what happens, is that when you’re back’s against the wall or when you burn the boats like you are going to make things happen. And so if your business isn’t growing right now or if you’re comfortable, get uncomfortable, like that’s where the fun stuff happens. And I like to do it cyclically, you know. I will do something to make myself really uncomfortable. So our business grows and that’s why it grows every single year.

And then there’s a period of time where you get uncomfortable and then you work a little bit harder and you make things happen and all these types of things. And that’s where all the growth happens. And then after that. Right, I like to have a vacation or I like to slow Tailor back my work hours and focus more on my fitness and things of that nature as well. And so the reason you’re not making more money right now is because you’re comfortable, like and everything magical in business and in life happens outside of the comfort zone.

All right. And whether that’s how you met your significant other, you took a chance. You put yourself out there like it always happens when you’re outside your comfort zone. So really challenge yourself to ask yourself, like I asked myself consistently, like, am I comfortable? And if so, then I look at my business numbers, which actually look at every single month. But if I notice businesses is not growing at the speed at which I want it to grow, then I go, how comfortable am I right now?

And then I realize I’m pretty comfortable. All right. I need to do something to make myself uncomfortable so that we grow faster. And so that’s the way I always look at things and it’s different for everybody. Some people have a certain number in their head and they get there as far as the amount of income they’re making. And they’re like, OK, now I’m good. Now I just want to, you know, grab a sailboat and, you know, float away or a float it away, and float in the pool, whatever it is.

Right. But if you’re not making more money, guys, plain and simple, it’s normally just because you’re comfortable. And so you’ve got to find ways to consistently get yourself out of your comfort zone and so to relate this back to coaching, right, like if you if you’ve always wanted to start a coaching business, start one, like, go for it. Right. And then you have to ask yourself is what is worst-case best-case scenario. All right. Let’s just say you want to start a coaching business because, you know, it’s a business model that scales infinitely and you want to impact your client’s lives. Right. And it’s better to teach a man to fish and feed them for life.

Right. You want to do all those things, but you’re scared right in the back of your mind. You have imposter syndrome. You don’t know if it can be good enough. What if you know what if people don’t sign clients like, you know, what other people think? If I start calling myself a life coach, like, you know, do I have to be a perfect human being? There’s all these things that you might be wondering and you want to do, like, just do it, guys.

Like, absolutely. Just go for it, because that’s where just crazy, awesome things happen. And if you play worst case, best case scenario, OK, worst case, you go for it and it doesn’t work out well, like you’re going to be fine.

Like the world’s not going to end and you’re not going to lose relationships and stuff like that. Persay like everything will be fine. So play worst case.

Best case scenario. That’s how I when I was twenty two years old, I left my nine to five job is that this was after the economy really wasn’t that good at the time. And so I was kind of lucky to have a job directly out of college for a marketing agency. And within six months I quit and I was like, nope, I’m not happy here. And it was such an easy decision for me to make because I got hired immediately out of college because I had an online marketing skill set.

And so I played worst case best case scenario because I was sitting there talking to some friends and some people and they’re like, dude, no, you’re lucky they didn’t have most of them didn’t have jobs yet right out of college, like it was taking people like up to several years to get a job out of college back when I was 23, because this was when the economy wasn’t good. So the job market was horrible.

And so people are like, dude, you’re lucky that you have a job like you better hold on to it. And I was like, nope, like and the reason it was so easy for me to say that and I was able to say that confidently and feel that way confidently is because I played best case worst case scenario. OK, best case scenario, I all of a sudden love my work and enjoy every single waking up every single day and don’t have to commute and can do what I want on my lunch break and whatever it is.

Right. And just be happy. Right. What was the main thing. And travel whenever, whenever I wanted and still run my business and all those things. I was like, so best case scenario I have like this really the dream job, awesome life. Worst case scenario, I fail and after three months I’m out of money and I go get another job somewhere because I knew that I could get hired quickly. I was previously hired very quickly.

I knew I had the skill sets. So if if you think about it like that, guys, and you’re considering like launching a coaching business, like play what works best case worst case scenario, worst case scenario doesn’t work out. Cool. You continue doing what you’re doing right now. Best case scenario, you crush it, you love it, you start landing clients, your business is growing. You see how infinitely big your coaching business can scale to.

Right. and all these amazing things start happening and you start having more personal enjoyment and fulfillment with your work because, you know, I don’t know about you, but agency work sometimes isn’t always the most exciting and fun thing that some of the client demands can be outrageous. But, you know, working with coaching clients and actually seeing them transform and their business is growing and how you’re you’re literally passing on a skill set that they’ll be able to have for the rest of their lives and then potentially pass on to their clients.

And this whole cool ripple effect thing. Right. Like the best case scenario is, massive. Right. So the upside is massive. And so the way you want to look at this is like is, you know, opportunities to swing for the fences. Right. With very little downside. So like the richest people in the world, like the Jeff Bezos and those types of characters, they don’t gamble that much in business.

They just take very calculated risks. And they normally, over the course of their business career, they only take like between 10 and 15 calculated risks. That’s it. They’re not constantly doing a bunch of different things. They just wait and they go. Huh. If I try this out, the downside of this. Yeah, well, you know, I would just go back to what was working previously and the upside of this, it would change everything.

We’d add an extra hundred million to our business. Right. those are the types of calculated risks that these billionaires take. That I study and that’s their thought process is like, OK, if we try this out, it doesn’t work like Facebook, like, OK, if we try and beat Snapchat and have a Snapchat feature on our platform and nothing happens, what’s the downside of it? OK, we lose 20 million on the development of it or whatever, you know, and. But do we lose users? Nope. OK. Does anything else happen? Nope. We just lost some time and we lost 20 million. OK, what happens if it absolutely crushes it as a feature people love. Well then all of a sudden we take over the actual amount of time people are on the platform because they’ll be coming over from Snapchat and so the upside of that is massive, like time on site, on time and user engagement on Facebook would skyrocket, which increases their advertising dollars because there’s more impressions and more users.

And so the upside of that is massive. So that is a gamble that they would take. Like this is how Mark Zuckerberg thinks as far as which features to add. Right. And so it’s just a really interesting thing. Right. Is that the amount of money you’re making is really based on your comfort level and the risks you take. You should just be always doing like risk versus reward. And if the reward is massive, swing for the fences, guys like go for it.

Absolutely go for it. Right. Because here’s what’s cool about business that is unlike anything else. All right. In sports and my favorite sport is basketball. So I will make a basketball metaphor. In basketball the most you can make with shooting a basketball is three points. All right. If you get fouled on a three point shot, you also get a free throw. So it could technically be a four point shot, but that’s the most you can make four points and technically able to say three points if you hit a three pointer.

All right. So you take a shot. Best thing that can happen, you make three points. All right. So it’s limited as far as like what you get out of going for it for taking a shot. All right. Now, compare that to business. When you go for business and you take a shot on yourself, there’s no limit to how many points you score. It’s not like you nail it and you’re like, OK, you got three points.

It’s like, no, if you nail it, you could have a million dollar business in six months. You could have a ten million dollar business in a year. If you nail it, there’s an infinite right. So it makes sense to absolutely always go for it in business because the downside is pretty small. Something doesn’t work out. You’re like, OK, well, I learned right. And if it does work out, then you’re like, boom, you take off and it’s your rocket ship and everything is changing dramatically in all aspects of your life.

So when you look at the risk reward there, guys like swing for the fences because business is the only game where you can score an infinite amount of points with, what you’re doing. There’s no cap to it. And so that’s the way I look at it. And that’s kind of also when I’m looking at my business and going, OK, why aren’t we at five million? Why aren’t we at ten million?

You know, I’m looking at OK, well, how comfortable am I right now and am I taking calculated risks?

So those are just some thought processes and stuff that hopefully help you guys to realize how much opportunity you have, especially in the online space. It’s the ceiling is uncapped, like you can work from anywhere. You can reach people globally, online. It is a dream come true era that we live in with the Internet. Like they could not do any of this. You’re not like it’s not like you have a retail shop and your customer base is limited to the people that live in your city.

No, you’re online. You can reach millions, if not billions of people with your message. Right. It’s unlimited capped potential. So much potential. So guys go for it. Swing for the fences. Right. There’s an infinite number of points you can score. It is not like basketball or baseball. In baseball, you can only with one swing of the bat. If the bases are loaded, it’s a grand slam. You get four runs and business.

You swing for the fences and you hit a grand slam. It could be millions and millions of dollars. All right. And so that’s what I have for you guys for their hope. That’s like kind of a little motivational thing with tied in with some stories and tied in with some thought process. But take calculated risks. Swing for the fences, guys, because at the end of life, you’re always going to wonder what if. Right. and, you know, swinging for the fences and stuff like it.

It beats any TV show there is out there, you know, besides the Fresh Prince of Bel Air. But that’s what I got for you guys today. We’ll wrap this episode up. But as always, guys, keep doing.

You have an absolute blast with your online business and enjoy the journey.

All right, guys, much love. We’ll see you soon. Hey Dino Gomez here, and if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheat sheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs.

All right. So that is it for this episode, guys. We will see you in the next one by.

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A Masterful Facebook Ad Secret For Online Coaches

Written By Dino Gomez

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In today’s episode, we are going to talk about a masterful Facebook ad secret we’re bringing out the ninja, the samurai swords, the guru-ness, everything. All right, let’s get into it right now.

Now, this is a story all about how am I?

Hey, guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing seven-figure online coaching business. And we are about to get started in 3 2 1. All right, guys, guru’s samurai swords, ninjas, Facebook, ad secrets, let’s dive into this. All right, guys. So when it comes to Facebook ads, there is a strategy that I stumbled upon, as everybody else says.

I don’t know. It just came to me.

And because we’ve been running Facebook ads for, gosh, almost five years now, gosh, time is flying by.

Flying by. But, yes, I mean, here’s the thing.

So there’s so much discussion in the coaching industry about, you know, using just organic marketing versus using Facebook ads. And you know, my belief system on it is very strong when you’re as a new coach, start with organic just because it’s free. Right. And you can get a lot of feedback and you can build a Facebook group and you could grow your Instagram or you could grow your YouTube channel and build your following and drive traffic there and get clients there.

And you can you reach out if you so choose and you can do JV partnerships. And there’s a lot of different things and ways to get started as an online coach using organic.

But then at some point, you go, you know what, I want to scale, I want to get bigger.

I want consistency. I want predictability. Right. And that’s what ads brand new is predictability. Right. You can predict once you dial in your ads, you start getting data and start getting numbers. Organic doesn’t give you data. All right. So if you do organic marketing, you don’t know how many of your Facebook posts somebody read before they reached out to you and said, I want to become a client. You don’t have that data.

You don’t know which post resonated with them. If you’re not getting clients, you don’t know which content is not working or if there was a particular thing you said that piss people off and, turn them where you don’t have that data. But with Facebook or any type of online advertising, you have data that says why big brands use advertising is because you get data and it becomes a mathematical equation to scale your business. So that’s why I love Facebook.

Let’s dive into it and start with organic and then when you’re ready to scale, you go into Facebook ads. And this is what we teach inside of our mastermind’s seven-figure visionary and we help our clients out with their Facebook ads so that they crush it. And now let me talk to you. I want to share with you guys just one. And we have so many secrets when it comes to Facebook ads. But I want to share with you guys a really powerful one that will help you out.

All right. So with Facebook ads as with anything as with your opt-in page, even if you’re doing organic and you’re doing like you have a lead magnet just to build your email list and trying to figure out like, OK, what do people want? All right. It’s really quite simple what you can do. The first thing you should do is just ask your current audience. All right. So post on your personal profile and ask your audience which headline they like more, which sounds better to them, which one is more intriguing.

Have them vote for you so that you get feedback and data. Right. And so if you have a Facebook group you can do it in the Facebook group. You can do it in somebody else’s Facebook group. So let me give me an example with our first coaching program, which was teaching aspiring entrepreneurs Facebook ads. Now we mentor coaches. But with our first program, we were teaching Facebook ads. And so I was trying to figure out, OK, what should my webinar be about?

Right. I’m going to set up a funnel. I’m going to run some Facebook ads. People are going to click on an ad. Hopefully, they like the offer of what will be teaching on this webinar so that they’ll sign up at a high percentage and then we’ll deliver on that webinar and wow. And dazzle them. And afterward, they can book a call with our team to join our program. OK, and so I’m trying to figure out, OK, what should our webinar be about?

What should our hook be? What should our offer be? All right. And so I basically just pulled out my audience. I was like, hey, guys, what sounds better? There’s a couple of different ones I had. It was like the first one was how SEO experts can use Facebook ads to grow their business. I was like, that could be a headline. That could be the offer. That could be the hook. The next one was like how we landed 11 SEO clients in one month.

All right. So there is a different offer, a different hook. Another one we tried was how you can use Facebook ads to explode your business. That was another one. The fourth one was like how to start and grow a Facebook ad agency. So there is like another one. So we had those different, potential offers. Right. And an offer is everything. Guys, your offer is absolutely everything.

It is King. If you have a great offer, you’re going to make sales, you’re going to land clients. And so we have to nail this because and that the first thing you want to do when you’re building out some type of funnel with advertising or before you even create a freebie like a lead magnet before you create an. E-book or a PDF or video training series or anything that you would give away for free, first, make sure that people want that freebie before you create it because otherwise, you’re going to spend all this time writing an e-book or writing an actual book or doing a video series or recording a webinar.

And then nobody signs up to watch it because your offer was off. And so you have to know the offer.

So here’s the masterful guru, Ninja Samurai type of Facebook trick is this, basically just writing down what you think 4 different hooks, 4 different offers and then posting online and getting feedback from your audience on which one they like the most. And from that normally that is pretty accurate with the majority if you get like 20 or 30 people comment. Normally it’s pretty accurate what the winner is going to be amongst the crowd.

But to take it a step further, what we do is we will create our opt-in page for our webinar funnel.

And then what we will do is we will set up four different advertisements. Our first four ads and all four ads will use the same image and the only thing that will be different is the headline in the ad. All right. Basically our offer. All right. And so we will use those four different hooks and in four different Facebook ads using the exact same images and the exact same targeting, driving traffic to the exact same landing page.

All right. And what we are looking at first, is which of those ads has the best click-through rate? All right. And this is something that people don’t talk about. Click-through rate. You rarely hear that people talk about cost per lead and when they really should be talking about cost per sale. But most people talk about cost per lead like that’s the term that everybody throws around. So what we look at is clickthrough rate, because that means the images were all the same, the audience was the same, the ad copy was the same.

The only thing different was the headline, our main offer. And so we do that and we might spend 20, we might spend fifty dollars one hundred dollars on those four ads and just see which ad gets clicked the most. All right. Which one has the highest click-through rate? The one that’s most enticing. That is the winning offer. All right. At that point. Because if once the ad’s been shown to thousands of people and you see which one has the highest click-through rate, the one that people want to click on the most because they like it the most, then what we do is we go update our opt-in page.

All right, So, the opt-in page might have originally been like three secrets to run in Facebook ads. And then we were testing four different hooks in our Facebook ads, just like how I landed 11 clients with Facebook ads, how to start a Facebook ad agency. You know, three cool strategies with Facebook ads. So what we do is you always want to match the headline of your ad for the most part to the headline of your landing page so that there’s congruence so that somebody sees an ad they read the bold text that’s at the bottom of the ad.

That’s the headline. And the headline says How I Landed 11 Clients using Facebook ads. And we found that to be the winner. All right. And so once we know that was the winner, then we took that headline and we put it on the landing page. So people are scrolling on the news feed.

They see this ad that says how I landed 11 clients with Facebook ads and they go, wow, I would love to land 11 clients with Facebook ads. And we said we said in one month because that was something that we actually did. And so people see that and they go, wow, OK, I want to learn how to land 11 clients in one month using Facebook ads. So they click on our ad, they go to our landing page.

And what’s on the landing page? The first thing they read is how I landed 11 clients in one month using Facebook ads. All right. So there’s that congruence there. So we ended up with a very high opt-in rate and then we knew exactly what we needed to produce. As far as the actual webinar, we needed to talk about how to land clients. And so we basically put together a webinar where we gave away various strategies, not all of our strategies, but we gave away some very good strategies on how to land clients.

And then we said at the end of the webinar, like, this is the tip of the iceberg, which it absolutely was. And so if you want to learn our best-kept secrets and more of these types of strategies to land clients and grow and Facebook ad agency, book a call with our team and you can join our program. And so that’s essentially how it ran and how it operated. But that’s something that most people don’t do.

They will spend when I hear online coaches try their hand at Facebook ads without any experience ever and say I’ve lost thousands of dollars, it’s because they just don’t know these fundamental things to do and they’re normally throwing stuff at the wall, and they haven’t tested their hook, they don’t know they didn’t even pull their audience to see what their audience wants to learn about. And if you do those simple things, you get a ton of verified data and then you build your funnel from there.

And then you write in a script and record your webinar from there. And, you know, it’s going to resonate with what your audience wants and then you’re off to the races. All right. And so there’s a lot of other technicalities, of course, that go into running Facebook ads and email sequences and follow-ups ups and integrations and things of that nature. And we cover all of that inside of our mastermind and have a tech support team that helps our clients through that stuff, which I think is the coolest thing in the world.

But, guys, if you are considering running Facebook ads to scale your coaching business, do that right, test your headlines, and what your hook in your offer is. First, you’ll find your winner, and then from there, you build out the rest of your funnel. All right. so I haven’t heard somebody speak to that before. And that’s a tip, that strategy that we’ve been using. And it allows us to very quickly put up funnels and webinar sequences and lead magnets that hit home.

As I’m recording this episode right now, we are getting ebook leads for two dollars and fifty cents at scale. We’re getting 50 leads a day for two dollars and fifty cents each. Because of this technique, I knew exactly what verbiage to use and what offers people wanted and what to create my ebook around because I asked our audience, I ran some ads, I saw what people were clicking on the most, what they wanted the most. And then we developed the ebook based on what they wanted.

and so that’s pretty cool.

So I wanted to share that with you guys because I hear so many people talk about how Facebook ads are super complicated and crazy and technical, and there are some technicalities to it to a degree. But you can have somebody help you and provide support with that, and especially if they know these types of little things to ensure that your funnel and your offer and your hook is good enough and will actually convert. All right. And so I hope there’s a ton of value for you guys.

I hope some light bulbs went off. If you’re somebody who’s already running ads of a cool strategy, you can use it. And if you’re not, you know, bookmark this episode so that when you are prepared to run ads, you can have a really fast start and absolutely crush it. And yeah, there’s just so many cool things that you can do with Facebook ads. We have people inside of our program right now that are running Facebook ads to grow their Facebook group and they’re getting group members at ten cents per group member, which is so crazy, so crazy to me.

But anyway, I just want to share that with you guys. That is it for this episode.

I hope they’re out that qualified and met standards of samurai swords and ninjas for you. But as always, guys, keep doing. You have an absolute blast with your online business. Much love. And we will catch you in the next episode.

Hey, Dino Gomez here, and if you enjoyed this episode, be sure to head on over to the secretsofCoaching.com for more resources, downloads, videos, and cheat sheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five-star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode.

Guys, we will see you at the next one, Bye-bye.

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A Masterful Facebook Ad Secret For Online Coaches

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