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Oct 20 2020

How to Make Your “GURU” Competition Irrelevant


Ep. 2 How to Make Your "GURU" Competition Irrelevant

Written By Dino Gomez

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Transcription

How to make your competition irrelevant, you’re bigger, better guru competition irrelevant as a brand new online coach. Let’s get into it, guys.

Hey, guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business and we are about to get started. How to make your competition irrelevant as a new online coach. All right. So, again, a little bit of this guy’s ties into episode number one where we talked a little bit about imposter syndrome.

Right. Am I qualified to be an online coach? And what do I do? How do I make a name for myself?

How do I actually carve out a space in an audience when, you know, you see all these big names on the Internet already or they have these massive followings, they have a massive email list or a huge YouTube channel or they have this podcast. Right.

They have all these things. How do I land clients and differentiate myself? Right. And so that’s what we’re going to be talking about today, is how to basically make it so that there’s no such thing as competition. All right.

And the way that we do this guy is that is all with our messaging as it’s also with our niche selection, which we will talk about. And in particular, it’s about niching down. All right. And so oftentimes brand new coaches, they want to be in a very broad niche and that is difficult to do. All right.

I 100 percent believe the correct way to do things is you start very niche down with your messaging and with who you’re speaking to, your target audience as an online coach. And as you get bigger, then you can go broader. All right.

And so I want to give you guys some examples that ties back into episode number one as far as like, am I qualified to be an online coach? All right. And so I had a client who came to me and said I would love to be an online coach. I just don’t think I’m qualified. And for a client privacy. Well, we’ll say his name is Mark. And so Mark came to me and he’s like and I was like, Mark, like, tell me about yourself.

And he’s like, well, I want to be an online coach, but I don’t know if I’m qualified and I can’t decide what my niche would be. And I was like, no worries. Let’s go through the personality matrix, which is an exercise that we have inside of our program that helps you figure out the right niche for you and we help you validate the niche that it’s going to be, you know, profitable, that there’s actually a market demand for it and that you would otherwise have awesome messaging and we would be able to knitch you down so that you won’t have any competition.

All right. And so we sit down with Mark and we go through this exercise and exercise kind of goes it goes like this is we have him. We have Mark, you know, on a piece of paper, write down all of his accomplishments he’s had in life. All right. He writes those down in one column. And then in the next column, he writes down all of the ways people can relate to him. All right. And because relatability, guys, is how you beat any competitor of any size.

All right. Relatability. I even talked to my business attorney about this. I asked him if I was able to to trademark this this catchphrase. But we’ve all heard people buy from people they know, like and trust. All right. But I firmly believe people buy from people they know, like, trust and relate to. All right. And relatability is massive, is massive and all different levels.

Think about I love stand up comedy. I don’t know about you guys, but I love stand up comedy. And there’s so many different comedians. Right. What makes one comedian funny compared to another? And it’s based on your perception for all of us. There’s that one comedian where their jokes are hilarious because we relate to them so much. We’re like, oh my gosh, like that. Like for me, it’s Kevin Hart. Like Kevin Hart I think is the funniest comedian out there because I’m five foot four, has a grown dude.

All right. So all of his short jokes to slay me because I’m like, dude, I get it. I have a stool that my wife and I keep in almost every bedroom so we can reach stuff on the upper shelf. No joke. Right. So his jokes are funny and that’s why. So he’s actually considered at this point now. Right. One of the top, if not the best comedian out there. But when he started out right.

How did he carve out a space and why did he, you know, gain momentum and things like that? Well, his jokes were just relatable to a lot of different people really quickly. And so he just grew and grew. All right. And so this is what we did.

This is what we like to do with the personality matrix, where we help you find out your coaching niche right as we go. OK, well, how can we position you as a new online coach or even as an established coach who’s who’s struggling to grow their business?

How can we position you to be more relatable to a specific audience? And because when you are more relatable to a specific audience, they’re going to want to work with you want want to buy from you because you have things in common. Right. So with Mark, we had and write down all the things he’s done.

All right. So he wrote down, you know, he has a marketing agency and he’s grown his marketing agency to ten thousand dollars a month. And, you know, he wrote down that he’s a father and he’s married and, you know, he played high school basketball or whatever it is. Right.

He wrote all the big, long list of all the things he’s done. All right. And then in the next column. Right. What are how are all the ways people can relate to you?

How would people describe you? Right. And he’s like, well, again, I’m a dad. I’m a I’m a married. I’m a dad, I’m a husband. He’s like I’m an entrepreneur. People can relate to me in that regard or that’s how they would describe me. He’s like, I’m a military veteran. And he continued down the list of of ways that. People would relate to them in different things. And so and then he goes, but here’s the thing.

You know, again, like he’s like, I don’t I would love to coach, but he’s like, I just don’t know that. I just don’t feel confident enough to coach because, you know, he’s like, I’d like to coach people how to start a marketing agency. But he’s like, I don’t think I’m guru status enough to do so. He’s like, I make six figures, I do ten thousand dollars a month, which I think is awesome.

And, you know, it’s completely changed my life. He’s like, but, you know, he’s a guy there’s so many guys out there that that make millions. He’s like, So how would I compete with them? And I was like, Mark.

I was like, let’s let’s look at your your personality matrix here.

And I looked at that carefully and and I didn’t know that Mark was a military veteran, which I think is just awesome. And I was like, dude, you, like, served in our military.

And he’s like, yeah. And he told me all about it. And he was like he did awesome things and was, you know, went through some crazy things and came out alive and and so I was like, that is unbelievable.

I was like I was like, dude. And by the way, like, so many people would love to make ten thousand dollars a month. Are you kidding me? From home like that is like everybody would love to do that. Right. You don’t have to be the millionaire to be a coach. And so but what I said, Mark, is what we have to do is we have to position you so that people can relate to you.

And so what we had to do was, was we had him build his brand and his messaging and his marketing around how veterans can build a six figure online business. All right. Now, that’s a powerful message, right? Because the relatability there is strong, right? Anybody who, you know, is has served or otherwise appreciates our military is going to be like, yeah, I would like to learn from the military vet rather than from the big name guru who flashes around for hours and stuff like that.

The relatability isn’t there for, you know, the fancy cars and stuff like that. It relates to certain audiences, probably more speaking like the younger audiences and less with the older audiences like, well, you know, once you’re, I don’t know, hopefully 35 or 40, like you’re not hoping to have, you know, 15 Ferraris in the driveway.

I think what you’re after is a little bit more modest because you’re just a matured a little bit. I don’t know, maybe hope I’m not offended anybody. If you want 15 Ferraris, go for it. But it’s just a different relatability. Right. So, so many people are just like, yeah, like I’d rather work with Mark, who has this great messaging and everything he’s doing across all of his branding, all of his all again, all of his marketing everywhere.

It’s the American flag. It’s all about veterans serving veterans. It’s how can we lift each other up? How can we support veteran run businesses? And it’s just so dialed in. His messaging is so dialed in that he’s growing super, super fast and he’s had people reaching out to him left and right. He has landed so many clients so fast. His business is absolutely blown up. And he is still, like, baffled. Like, he doesn’t even he sometimes he messages me and he’s like, I can’t even comprehend how fast things are happening right now.

And guys. And that is a perfect example of two different things. One, right. Understanding what imposter syndrome is right. And understanding you don’t have to be the guru. Right. And to understanding the how powerful relatability is. All right. It’s just so, so massive. Right. And another example of this is with one of our clients. We’ll call her Cheryl for client protection in this in this example. But Cheryl, Cheryl’s awesome.

Cheryl, just a ton of fun to work with and a huge personality and stuff. And she’s like, I want to coach. And she’s like, I have some good results with my marketing agency, you know, with my stuff that I’m doing, my copywriting I’m doing. But she’s like, I you know, she’s funny. She’s like, I, I don’t know who to work with. I don’t know how to nitch down.

And so we figured out, you know, how to help her niching down. And for her it was working specifically with women. And she came up with this awesome brand that women could get around. The message was really cool. Like now she’s coming out with, like apparel and all this stuff to go with it.

But guys, relatability is is massive, is massive, massive, massive, and that is how you crush bigger competition. So in the example that I’ll give for myself is I was trying to I’ve decided at one point in time, a couple of years ago, I was like, I want to also get into online coaching. All right? And I’ve been running a marketing agency for seven years prior to that or eight years prior to that. And I was like, OK, I’m wanted I want to get into on my coaching.

And our marketing agency was crushing it, absolutely crushing it with Facebook advertising for our clients. We were just smashing it. We have one of the first videos on YouTube about Facebook ads. All right. And so we were doing Facebook ads before the gurus were doing Facebook ads, but it just didn’t cross my mind to go out there and produce an online program around it. I was I was slow to get to to that. And but eventually I go, you know what?

Next time, we’re going to create a program around how to run Facebook ads and but at that point in time, our competition had already had like a two year head start. There was already people that were producing Facebook ad programs for two years in front of us all. And so that makes it really tough for us to come into that that market. Right, because our competitors have this big two and that’s two years. Doesn’t sound like a lot for an offline business, for online.

And in a space like that, two years is a massive head start because it’s just market penetration at that point. And as in a niche where you’re learning something technical because it changes so frequently and then the platform becomes saturated. So it really is a lot in that particular particular space.

So I’m sitting there thinking, OK, well, how am I going to carve out an audience here and get people to, you know, like trust and relate to me, considering there’s already like 1000 Facebook ad courses on the market. Right. And and so I thought about it and I was like, you know what?

Let me think about this.

I was like, what did I do prior to Facebook ads? And I was I did the personality matrix. I used to do search engine optimization, which for anybody that’s not technical means. I was one of those nerdy guys that would rank your website and and shout out to all my seo friends who were listening. Like, what? But no, I’m the first to call myself a huge nerd, but I would do that nerdy stuff and rank websites at the top of Google.

All right. And that’s, you know, and that’s what we do for our clients. And so but at some point in time, our agency switched over to just doing Facebook advertising. We found it to be a much better means to getting our clients results and getting our clients results fast and predictably. And so we switched over to Facebook ads.

And but that’s what I realized. I was like, huh? I made the transition from SEO search engine optimization into Facebook ads. We had explosive results. I was like, that is going to be my relatability factor.

I was like, I am going to create a Facebook ads course, a training program, a Facebook ads coaching program, specifically for SEO experts, for, you know, for marketing agencies. All right. And so that became our brand messaging. And what that allowed us to do was absolutely dominate this niche of a massive market.

So there’s this huge market of people that wanted to learn Facebook ads. Right. And then we went into to this particular audience of SEO experts who were doing a lot of Google stuff. And we would talk to them with a very specific message. And we said, hey, guys, it’s easier to land Facebook ad clients than it is to land clients. And you can get them faster. Results is an easier sell and all these different things. And so that was our messaging.

And real quickly, we basically were able to capture the almost the majority of the entire SEO market. Right. We were able to get a lot of them to add on Facebook advertising as an additional service that their agency was offering. And so because of our messaging, because of that relatability, that I also had like a history of being known as an an SEO expert, so to speak. Right. There’s a trust factor there. And I was speaking their language and stuff like on our sales pages and in our webinar and everything like that, I was able to actually say to our audience and speak that SEO terminology.

So they were like, wow, OK, he gets it. He obviously knows SEO and interesting that Facebook ads are working for him so well, I’m going to give it a shot. Right. And so then, you know, at this point in time, we have over 1100, you know, clients inside, high ticket clients inside of that particular program. And the that grew into a seven figure coaching business by itself. And so that, again, guys, it’s just relatability factor.

It’s like it’s so crazy. And so, you know, this podcast is kind of two things. Right. How do you make your competition irrelevant? One, you niche down right to you dial in your messaging, and three, you find your relatability factor. Right. And so, again, that might be just working with moms, just working with dads, you know, just working with husbands, fathers, wives, whatever it might be. Right.

You dial in that very specific messaging to a specific audience. And basically it eliminates your competition. All right.

And so that’s how you beat the mass of gurus or you carve out your space and as a new online coach or if you’re an established online coach and you’re struggling.

Right. Really look at your messaging and relatability factors.

And relatability also is how much you’re showing up to your audience like and not just in business and like in business ways, but like how much are you taking them behind the scenes of your life so they have a chance to like, know, like, trust, and relate to you. So they have a chance to relate to you. Are you showing them are you doing some Facebook lives where you’re walking around or you’re hiking or you’re showing your family or are you posting on social media and literally like showing people who you are as a person?

Right. That builds a lot of trust as well, because, again, when you’re talking about competing against a massive, massive guru who’s kind of like celebrity status. Right. People sometimes don’t have a. Chance to sit down and talk with them, it’s really hard to reach them, so if you’re available right to your particular audience and they see that you’re a regular person and because you’re posting, you know, posting a combination of business related stuff as well as personal stuff, people have a chance to see who you are and they have a chance to relate to you.

Right. And so that in itself will build some trust and will help with any new clients. And so, guys, that is it for this episode.

I hope that’s super helpful and put some things into perspective of how to basically, you know, make your competition irrelevant and crush it, give a couple of case studies as examples there.

And so I hope that’s really helpful for you. Make sure you guys take a close look at your messaging and if you’re showing up and if and how you’re relatable to your audience, because that is the ultimate trust factor in my point of view. So that’s it for this episode, guys.

As always, keep don’t keep doing you and have an awesome blast with your online business this year.

And if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode, guys.

We will see you in the next one.

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Oct 20 2020

Are You Qualified To Launch an Online Coaching Business?


Ep. 1 Are You Qualified To Launch an Online Coaching Business?

Written By Dino Gomez

[Free Training]

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Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business. 

>> BOOK A FREE CALL NOW <<
Transcription

Are you qualified to be an online coach, guys? That’s what we’re tackling in today’s episode. Let’s get into it right now.

Hey guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started. All right, guys, so it’s a really, really popular question, it’s a really popular emotion and feeling, which is, hey, I want to get into online coaching like that seems like a really incredible opportunity.

I love helping people. I’ve you know, I have maybe kids or children myself who I enjoy coaching as a parent, so to speak.

And it’s one of those things where there’s there’s so many different opinions around what is what justifies you having the resume, so to speak, to be an online coach and. Right. And do you need qualifications? Do you need a proper certification? Do you need to go through some extensive program that gives you a certificate that makes it all official, a diploma, so to speak, from a college university?

So the short answer to this one, guys, and this is this is such an interesting one, is and a lot of this has to do with imposter syndrome. But the short answer, guys, is that you don’t need anything. You do not need certifications or some fancy program or some certificate that says that you went through a 12 week program and now you’re qualified to actually be an online coach. That is not the way it works.

And I think it’s tough for people to wrap their head around that because, you know, society is kind of taught us that, hey, you know, you’re able to get a job once you go to college and then you get that certificate, that diploma. And that makes it so that you’re officially qualified to go into the real world and get hired at some corporation and so forth and actually be paid. Well, put it like this, guys. This is there’s a couple of examples I want to go through here.

All right.

And this is going to relate and this is this will kind of hit home and relate to you at whether or not you are considering being a relationship coach of sorts, whether you are in the health and fitness space, whether you’re in the spirituality space or whether you’re in need, like make money and wealth and financial space. All right. And I see it quite, quite often. Quite frequently. I see it more in the make money space. And I’ll explain why in a second.

But the way to look at this, guys, is quite simple.

There’s really only three things that are required for you to be an online coach. All right. Number one, you should have a result that other people want to learn. All right. So you yourself have accomplished something that other people are willing to pay to learn. All right. And we’ll get into some of different examples of that. But that can be the simplest, the smallest of things. And there’s literally, for this reason, thousands and thousands of online coaching niches.

But that’s that’s that’s number one. All right. And what’s important to realize here, guys, is that it doesn’t have to be a massive result that you have. All right. It just needs to be a result that other people are willing to pay you to learn. All right.

So let me give you an example of one of the things I hear quite frequently from Internet marketers or other other people who have experience online. They might have experience running a marketing agency or they do web design, graphic design. They’re a copywriter. You know, any of those types of things. They build funnels, they run ads, they have a YouTube following whatever it is.

And quite frequently what what they will say is, is if I’m just having a conversation with them, I go, dude, like, you are amazing at what you do, or I’ll be talking to somebody else, say, wow, like she is so good at what she’s doing, she should totally be a coach. That’s so impressive. And, you know, like, I would pay her to learn that from her, those types of things. And what’s so funny is when I talk to those individuals and I go, hey, why haven’t you launched an online coaching program?

They always stop, pause, give me a kind of interesting look, smirk, so to speak. And then they normally respond with something like this.

Well, I’m not qualified or I don’t feel like I’m good enough yet or this is the main one out here is while there’s a thousand other people, there’s a thousand other gurus. Right. That are way better than I am at this particular thing. And and that’s the big one, guys. I think that’s the big one that holds people back from launching and or growing their online coaching business to the level that they would like it to be is that they’re always in comparison mode.

Like, guys, you’ve got to get out of comparison mode. All right. Here’s here’s the truth. Right. And is that not everybody wants to go learn from the guru. So, again, if you are if you let’s just say run a marketing agency. All right. And you have a couple of clients and you’ve been doing that on, you know, for a year or two. And let’s just say you make 5000 dollars a month, OK?

Now, in the online space, five thousand dollars a month isn’t a ridiculous amount of money per say. All right. I mean, there’s plenty of marketing agencies out there, online marketing agencies that do, you know, tens of millions, if not fifty million dollars a year. OK, and so the kind of the solo entrepreneur who’s running their little consulting marketing agency doing five month, they feel they’re not in the position to be a coach because they’re not they’re not running.

A multimillion dollar business per say, right? They’re not running a multimillion dollar agency, and so the perception to them is, you know, we know the people who should be teaching and coaching how to build a marketing agency should be the CEOs of the marketing agencies that are doing millions and millions of dollars.

Well, the fact of the matter is, guys, there are, gosh, I would imagine 100 million people that would love to make 5000 dollars a month from home in working in your pajamas and setting your own schedule and doing what you want to do all day and not having a boss and being able to work from coffee shops and other things. Granted, there is no crazy viruses running around keeping things locked down like this.

There’s so many people you can you can go up to just about anybody in public and say, hey, would you like to make five thousand dollars a month from home? And they’re most likely all of them are going to be like that would be is my dream come true? Right.

And so what we need to realize, right, is, is if you’re in that make money online space persay or like you are a copywriter or you run an agency or something like that and you think you’re not qualified to coach others, it’s just it’s just completely false. Right. There’s so many people that would love to make 5000 dollars a month with a marketing agency. And so the transition here or the mindset shift here needs to simply be this.

Right. It’s all about how you would present yourself. OK, and this will help you past imposter syndrome, because if you were to run around on the Internet and start saying, hey, let me show you how to grow a million dollar marketing agency, well, now you’re absolutely going to experience imposter syndrome because you yourself know that that’s not true. You know that you’re lying to yourself and to your audience. All right.

If you run around and say, hey, let me show you how to make five thousand dollars a month, you know, as a brand new entrepreneur and grow a marketing agency, if you were to say that, then basically what you’re saying is 100 percent true.

And so and people are people that are going to be coming to you for that one to sign up to your coaching services to learn how to do that. They’re not expecting million dollar results. Your promise to them was, hey, let me show you how I am making five thousand dollars a month. I’ll show you everything that I’m doing. So they’re not going to expect to make millions of dollars now. Right. So that’s part number one, guys, is that you just have to realize it.

You don’t have to be the best in the industry. Right. There’s so many people that would love to be and learn how to do what it is that you’re you’re doing right. Again, if you’re a copywriter and you let’s just say you still have a nine to five job, but you make an extra several grand a month on the side as a copywriter, there’s so many people who would love to make an extra three to seven grand a month or whatever it might be as a copywriter like that’s massive for people, right?

That’s peoples like mortgages and retirements and things of that nature. Right. So you totally have an audience to show people how to become a copywriter. And you don’t have to be the best in the world. Now, if this hasn’t sunkin yet, that’s OK. Let me put it into perspective for you like this. Let’s say we’re going to flip the script here. All right. I love giving this example. Let’s say that you had twenty thousand dollars to spend on coaching, OK?

And for some folks listening, that would be a ton of money. Let’s just say, all right, you have twenty thousand dollars, you’re going to hire a motivational coach. All right. And so, you know for sure, OK, I’m lacking motivation that that’s what I’m looking for. I’m looking for a motivational coach. I’m willing to invest twenty thousand dollars into this coach because I know that they’re going to motivate me to get my work done and I’ll be that much more productive.

And that’s going to equate to hundreds of thousands, if not millions of dollars, because I’m actually working rather than just, you know, sleeping in all day.

All right. Now, let me ask you this again. Who would you rather hire? Would you rather hire Tony Robbins, who my guess is has a consulting rate of twenty thousand dollars an hour. So basically, you can have a one hour sit down with Tony Robbins. All right. And he has one hour to motivate you for the rest of the year. Or would you rather hire a a motivational coach who’s just a normal guy or gal but has it has about thirty or forty testimonials, strong testimonials where they you know, the testimonials are basically saying, yeah, like, you know, oh my gosh, this is incredible motivational coach or she’s an amazing, amazing motivational and business coach.

She helped me double my business and do X, Y, Z and hire a team and all these things and work make more money while working less like incredible, credible coach. Now, let’s just say you’ve never heard of coach number two, but you see that they have twenty or thirty awesome testimonials. And everybody that you’ve spoken to highly endorses them. But they’re not a household name. They’re not Tony Robbins.

All right. You go to coach number two and you inquire about their their coaching services and they say, yeah, you know.

They say if you sign up to a mastermind, the mastermind is 12 months long and the cost is twenty thousand dollars and you’ll have a phone call with me every single week, as well as you’ll have a group coaching call every single week with my team. And and then you’ll have a log into our training area where there’s other materials and exercises that that are going to help you with your mindset and help you stay focused and motivated. And that’s our program.

And here are results that we have across all these different clients. All right. So those are your two two options. All right. You can hire Tony Robbins and have him for just one hour. The biggest considered the best guru coach there is out there in the motivational space. Or you can hire like a regular Joe or Sally from down the street who has great testimonials and is going to give you a ton more support because their name isn’t Tony Robbins quite yet.

All right. Where do you who do you think is going to deliver more transformation to you in that situation? Tony Robbins, who you only have an hour with, or the regular coach who has a track record of success with four other people just like you. And it’s going to be able to give you way more support over the course of an entire year, not just for one hour, an entire year. Right. So I think it’s pretty clear.

I don’t know about you guys, but I would be choosing coach number two. Right. I’ve hired so many non guru coaches who have helped massively explode my business. And the reason for that is sometimes the best coaches for you are the ones that are barely above you, just barely in front of you, because and this is a long first podcast, I’m ranting and raving here, but will run with it. So sometimes the best coaches are the ones just barely above you because they were literally just in your shoes so they can relate to you the most.

They know exactly what you’re going through because they were literally just there themselves. And and so, again, like sometimes getting that voice from like the that just the absolute billionaire right there. They forget what it’s like to be at your level when you’re just starting or wherever you’re at. And so sometimes they don’t have the right advice as the person who literally is just one step in front of you is going to know exactly how to how to overcome the obstacles that you’re facing, because they literally just went through those obstacles.

And so that I think if you guys if you really think about that example there, it should kind of help you recognize, oh, my gosh, I don’t need to be a multimillionaire to coach people how to make an extra few grand a month. I don’t need to be I don’t need to have a perfect relationship to be an awesome relationship coach. I don’t have to be the world’s best spiritual adviser who’s, you know, climbed all the mountains and done all the things and all the slogan on stage to really help somebody, you know, you know, attract more abundance into their life and that live the life that they desire.

All right. And so really, guys, again, to circle back around to this, right. There’s really only three things that are required to become an online coach. One, you have a result that other people want to learn.

And two, you have a message in marketing marketing that is relatable to a specific audience. All right. And that we will save for another episode is messaging and marketing. But you want to have a message in market messaging and marketing to a specific audience. And and then number three is just that you’re willing to work to get your clients results like you actually are going to care about your clients and you’re going to work really hard to get them results.

Those are really the only three things that are required to be an online coach. So let me I hope that that is helpful for everybody that’s listening in. And it really is considering getting into the online coaching space or otherwise. Maybe you’re already an online coach and this is the type of material that might help you as you coach your potential prospects as well that are facing like imposter syndrome and trying to figure out am I qualified to be an all my coach?

Short answer is, guys, you are absolutely qualified if you have a result that other people want. All right. That’s the primary thing from there. It’s about marketing. And then the third one is that you actually are going to go ahead and work to get your client’s results and to be an awesome coach. All right. And so that’s it for this first episode. Guys, as always, keep doing you, keep have an absolute blast with your online business.

And we will see you guys in the next episode.

And if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheat sheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode.

Guys, we will see you in the next one.

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Written by chelseam2 · Categorized: Podcast

Oct 20 2020

Content Marketing for Coaches




Content Marketing for Coaches
[3 Strategies for Endless Content]

Written By Dino Gomez

[Free Training]

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business. 

>> BOOK A FREE CALL NOW <<
Transcription

All right, we are live here, everyone Dino Gomez here, and welcome to another episode of The Secrets of Coaching podcast, where we reveal the mindset, strategies, problems and solutions to growing a six to seven figure online coaching business now in today’s episode. Guys, I want to talk about how to produce an endless amount of content, even if you feel like you have nothing to say or nothing more to teach. And so in today’s episode, guys, we’re going to talk about the three different types of content to consistently produce that are going to want to nurture your actual actual email list, your actual following and so forth.

And it’s going to help attract more clients into your coaching business. We’re going to dive into that. But first, I want to talk about how just about was either three or four years ago. I remember being in this exact position. This was one of the questions that I had. I was following this one guy named Mike, and Mike was always producing content like every single day. It was like a different Facebook live, a different YouTube video, a different sound byte, a different clip.

And I was like, where does this guy come up with all this content and why do it? Why am I attracted to its content? That’s really what I was asking myself was why what was special about Mike and what what types of content was he produced? And so that’s how I was able to do. What I was able to do was reverse engineer what Mike was doing. And and then I kind of came up with some some testing, a bunch of different pieces of content myself with my audience.

And I figured out what was working really well with my audience. And so I want to share that with you guys today. Now, first thing you guys want to do to always have an endless amount of content to produce is is quite simple. Number one is have a place to record it. All right. Just dedicate one single place that you are always going to record your content marketing ideas. It might be late at night or you might wake up in the middle of the night and all of a sudden have an idea of a piece of content you want to produce.

You might be working at the gym, you might be driving, and all of a sudden you’re going to get hit with these ideas. You need a place to record them. For that reason, I recommend your cell phone because you’re almost always will have your cell phone with you regardless of what you are doing. So I use the actual notes app on my iPhone. In the notes at app, I have a specific page that’s called Content Ideas. As soon as I get hit with a burst of inspiration on a piece of content I should produce, I just record it.

And that is it. Then basically the next week when I go to shoot videos and record stuff like that, I have a bunch of ideas from the previous week of content to do so. No one goes it starts with just being organized and the simple process of recording content ideas. You will be blown away by how many ideas you actually have to share when you start writing them down. The thing is, you’re only going to have that idea that a content idea, that inspiration for a matter of moments before life gets busy and you forget it, OK?

And that happens to us all. So the key guys is just to get in the habit of recording. Now, once you’re in the habit of recording it, I’m going to show you guys some mindset, strategies and techniques of how to consistently take one idea and then turn it into several different pieces of content. And so the first thing we want to do, guys, is right now, if you’re like, OK, I want to produce a bunch of content this week, next week or this month, and you have a goal that’s step number one, guys, is step number one.

Have a place where you going to record it? Step number two, have an actual goal for the amount of content you want to produce on a weekly basis and a monthly basis. OK, that is going to keep you focused on when to produce it. Now, if you are a coach and you are super busy and you’re trying to figure out when you’re going to fit in this content production into your schedule, what you need to do is first evaluate how important is this content to your actual growth.

And if it is one thing about a coaching program, it’s producing content consistently is essential to your lead generation efforts. OK, and so this should be at towards the top of your list, if not at the top of your list is consistently producing content. All right. That means you should be doing it at the start of your day, ideally at the start of your day. So that for sure it gets done before you lose the rest of your day to unexpected things that that inevitably always pop up when you run a business.

OK, so now what I will say is that there’s two different styles in which to produce content, OK? There’s some people that like to chunk content into blocks where they go, OK, every Monday I’m producing content for the entire week and they get it all done in one day. All right. That’s personally the way I like to do things is I have certain theme days of the week where I know, OK, on Tuesday I’m shooting three different videos and that’s going to take care of my content for the week.

On Thursday, I’m shooting two videos for our actual coaching clients and that’s going to go into the members program and as well as the actual coaching calls I have with them and so forth. So that’s what you want to do first, guys, is decide do you want to chunk your content and have it done on certain days and certain times? Or the other option for you is to shoot and record content when you get that burst of inspiration and have that creative idea.

Now, if you’re that type of person where out of nowhere you’re going to have that inspiration and you’re able to quickly get your your camera set up, your iPhone set up or hop on a Facebook live or whatever it may be that works that might work well for you personally. My brain kind of turns on and off depending on what. Types of tasks I’m working on, and so for that reason, I do better when I sit down and block content chunks and record it all at once and one and one go, I kind of get into a certain mood and a certain flow.

I’m going to be outgoing and charismatic and things of that nature and I’m going to shoot all my content right now. And I’m excited to do that. And so that’s personally the way I like to do it. So again, the steps so far, right, is one have a place to record your content, ideas. No two, have goals of how much content you want to produce on a weekly basis, on a monthly basis. And then, number three, decide if you’re actually going to shoot all that content on a specific day, days of the week, or if you’re just going to wait for inspiration.

Now, another reason why I like having specific days of the week to get it done is because it’s blocked off on my calendar. Nothing can interrupt me at those points in time. And I know as soon as I get a notification on my phone or my alarm goes off, hey, it’s time for me to stop what I’m doing and produce this content so it gets done. So if you’re somebody who procrastinates or finds that the day escapes you, right, you’re going to do better naturally with just saying blocking off the time period and saying I’m shooting content.

And this day on this time. All right. And so those are the those are the first three steps. Now, let’s talk about. How to always have an endless supply of content and valuable information to give to your audience. Right. And again, this is crucial that you have content always provide to nurture your audience. And so there’s really guys there’s really three types of content that I like to produce regularly. There’s training videos, which is kind of like how to videos, educational type videos where I’m going to show my audience how to accomplish and do something.

The second piece of content are personal stories where basically you’re going to take your audience on a personal story. This might be something that you read on Facebook or on social media, on Instagram and so forth. But you talk about and you reveal a story and information about yourself. Those stories are huge, guys. Top stories are more likely to be remembered than any other piece of content. All right. So even when you’re doing a how to video, if you can tie in a story, people are more likely to retain that information.

All right. So the second type of content that you can always produce, guys, are personal stories, things that have happened to you. All right. Sharing that with our audience as well as what you learn from those stories. All right. The third piece of content that’s very easy to produce all the time, guys, are client stories. All right. Revealing, right. Not just dropping off a testimonial that your client made a certain amount of money or achieved a certain result.

But actually talking about the process in which your client moved from position to position, be really taking your audience on the journey of how your client was struggling with this problem, what their feelings were, what their emotions were, what they were afraid of, issues that they were having, bottlenecks in their business, all these different things, pressures that they had, things going on in their personal life, all these different things. And then what they were able to do with your assistance as a coach.

And then what would the end result of that was and how they are now feeling and how business has changed, how their lifestyles change, how their family’s lifestyles changed, all those things wrapped around the emotions that they’re feeling now. All right. And that’s super powerful because, again, people are able to connect with emotions, are able to put themselves in somebody else’s shoes and relate. And that’s what we always like to do, guys. We want to make our marketing as relatable as possible.

And we always want our audience to feel like this was specifically recorded for them so that they go, oh, my gosh, this is what I need. Right. That’s consistently what we’re doing. And the way you do that right. With your with your actual content that you produce is by always tying in stories. All right. And always talking about emotions, consistently talking about emotions. And the reason this this this particular podcast and this show topic resonates with me so much is because I remember feeling baffled.

How does this guy consistently produce content, great content at that, that I remember, that I’m waiting for, that I’ve always absorbed, that I listen to what I’m in the gym, that I that I watch on YouTube. Otherwise in the evenings, like what is he doing right? And that’s really what you have to do guys, is his tie and personal stories and tie in emotions. OK, right now we covered the three different types of content.

Here’s how you can brainstorm to get content marketing ideas immediately. First thing you guys can do is you can pull your audience. So if you have an email list, if you have a Facebook group, if you’re following, it’s just on social media, you can legitimately and straightforward just ask your audience what they are struggling with. A simple post on Facebook. Hey, guys, what are you struggling with? I’m looking to record some content what ideas, what subjects do you want me to cover? Ask your audience. They know they are your audience. And so you get a ton of ideas just directly reaching out to them and having a normal conversation, whether that’s on social media or not. All right. So asking your audience for some ideas. And then again, once they have those ideas, you don’t just leave it there on social media and do nothing with it.

You put it in your phone to record so that it will be recorded and answered this week or the following week and so forth. Number two, how do you come up with personal stories? How do you always have Personal stories? Well personal stories, again, are so important because this is how people are going to choose you, perhaps over another coach another mentor is how much can they relate to you? They’re going to want to hear and know and like and trust you.

And they want and you can build those connections through your personal story. So how do you always have a personal story to tell guys? Quite simple, right? Again, find a creative space. All right. Wherever that might be for you. Getting the creative space, guys, and do this step. Number one, write down every bad thing and or experience or mistake that you can remember in the last 10 years, both on both related to your personal life and your business life.

All right. Those mistakes down, right? Those experiences down. All right. And more and more importantly, write down how you were feeling at the time. Well, while those things were happening to you, what emotions you were having. Right. Because that’s a big part of storytelling is also explaining the emotions that you were feeling at that time. So write down exactly how you were feeling, what you were struggling with, all the details you possibly can, and then write down how you overcame it and what the end result was.

What did you learn from those tough times in your life? Those experiences, those mistakes and these this makes incredible content to share with your community, right. Because people love to learn what not to do just as much as they love to learn what to do. It’s very, very interesting. But there’s going to be a future podcast episode that I’m going to come out with and it’s going to be called the Top Five Mistakes Coach All Coaches Should Avoid.

And guess what? It’s going to be a popular episode because people are going to want to know what mistakes have I made that they should have that they can avoid making as well by just listening and tuning into that one episode. Right. And so it’s ultimately an amazing piece of content to talk about mistakes you’ve made, how you were feeling, how you overcame those all those types of details. Next thing you want to do is write down all of the wins, all of your accomplishments, all the amazing things that have happened to you and your personal life and in business as well.

Write again, write down how you were feeling beforehand, before, before the amazing things that happened to you. Write down how you were feeling afterwards. Write down how it changed your life, how it changed your personal life, your business life, your family life, how much time you work all these different things. Write down all of the details of that as well, just like we did the bad experiences and the problems, the mistakes we made. We want to do the same with the good ones in the winds we have in addition.

And now along that same premise, guys, what you can do is you need to start listening more. All right. And when I say listening more, that means with everything that you do, listen, don’t hear, OK? And that’s kind of a cliche thing, but you can hear kids playing down the street. But are you listening to them? Right, as one kid bullying the other equally, having fun, are they brother and sister, are they to friends, like what is happening. Are you are you listening to actually what’s happening when you start doing that inside your business and you really become conscious of your of your the opportunity to listen? You will have so much content to produce. And when you actually start listening to what your clients are saying, what questions your coaching clients are asking you. Right. You’re going to have so much content because if you have a client that has a question, guess what? Your prospects probably somewhere one of your prospects that’s considering joining in your program is going to have that same question.

You can answer that question as a piece of content. And again, you might leave your client’s name out, kind of protect their their identity, so to speak. But you can literally say as a piece of content, I hear that I could produce a podcast show that says here are the top five questions and answers that all my clients ask me. And they would be another amazing, amazing episode.

Right. People would be like, oh, my gosh, that I have those questions, too. I wonder what those questions are. Right. There’s so many different things to start. Not only do you want to mentor and coach your clients, right. But also record what questions are they asking you? And that is invaluable because you can recycle that as content that goes out to everybody that you’re nurturing as far as a potential prospect for your program.

Next thing you can do, interview your audience. Right. Literally take people like strangers that are in your audience, so forth, and say, hey, I want to have you on my show. I want to have you my Facebook group and highlight you and ask you some questions and interview you as long as you’re able to be open and real and so forth with things you’re experiencing and all these different things. But if you interview your audience again, you’re going to come up with so many different ideas.

When you sit down with somebody like that and have it like a chat, extended chat for twenty or thirty minutes, you’re going to learn so much about what your market is experiencing, what they’re thinking, what they’re feeling. Right. All of this becomes what firepower for your message. You know exactly what they are experiencing, feeling the verbiage. They’re using all these types of things. And that will help you refine your message. It will also help you refine the rest of your content so it can be more spot on exactly what you want, exactly what your audience needs to hear. All right, so, guys, listen, don’t just hear right and take notes on absolutely everything. All right. The next thing, guys, is if you have a sales team, first off, you should be talking to them and minimally, right? Every single day through through chat and through messages about everything that’s going on and what’s happening that day as far as sales go.

You should also at least be on the phone with them once a week. All right. And and otherwise, you need to be interviewing your sales team and asking them and getting insight from them are what is happening on your sales enrolment calls? What questions are people having? What concerns are they having? What are your how are you overcoming certain objections and so forth? All of that is content as well. And again, you can take all that and you can use it, because if somebody has a concern before they join your program, it might be a concern a lot of people have in questions that all that your entire audience has and it might be particular about your coaching program. Those are amazing pieces of content to produce, are pieces of content that answer objections of why people are afraid to or otherwise are worried about your coaching program.

They might be it might be something small, like, you know, I’m worried your coaching program is a million dollars. They might be thinking in the back of their head. And so if that is an objection, that or something that your sales team is consistently hearing right then or if your sales team is consistently hearing when they drop the price of your program. Wow. I thought it would be a lot more expensive.

That’s literally a piece of content. And that’s also insight to you that you should raise your prices. Right. You should never hear that. That’s that’s literally a piece of content is go address and let your audience know almost everybody who hops on a call with us. One of the things they say is I thought this would be way more expensive than it is right now. Everybody who is sitting back afraid to hop on a discovery call with you.

Right. They’re going to take that call because we’d be like, wow, it’s going to be more affordable than what I’m thinking. So talk to your sales team, guys. There’s so much potential content that exists there. Yeah. Again, when your interviewing and your actual clients or when you’re talking to your clients and so forth and you’re helping them coach them. Literally ask them, you know, get not only solve their problem, but record it again, record it, because it should probably become a video training of sorts inside your program.

If it’s a commonly asked question, and it should be a piece of content that you guys repurpose to your actual warm audience otherwise. And so, guys, to review and recap. Right. How to always have an endless supply of content. Number one have somewhere where your always going to record your content. I highly recommend it be in your cell phone because you always have your cell phone with you. Now write down your goals of how much content you want to produce on a weekly basis and on a monthly basis.

And then number three, brainstorm, write all the potential content marketing ideas you have all the mistakes and experiences you’ve had, both negative and positive. Talk to your sales team, talk to your audience, interview your audience, ask them what types of content they want to see from you, which types of how to videos you want. They want to see you will. And then finally, guys, listen to the audience in the marketplace. There’s content absolutely everywhere.

And the more you just listen, you get in the habit of recording, right? Then you’re going to always have content to produce. All right. So, guys, I hope this this episode and these tidbits were helpful for you. If so, guys, go ahead, smash the subscribe button. If you guys are listening on iTunes and never miss an episode, if you guys are on YouTube or if you guys want to get our show notes and stuff like that, you can check us out on YouTube as well.

And if you guys want freebies and more free training as well as we have all different types of video training and so forth, head on over to the secrets of coachinglaunch.com. Guys, we have a ton of free training for you guys. And so be sure to head on over there and check us out. I hope this episode and this is super helpful. You go out there and take massive action, guys, start recording your content marketing ideas and start producing content consistently is one of the key drivers to consistently having an endless stream of prospects and into your coaching business.

That’s it for this episode. Guys, we will see you in the next one.

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Written by chelseam2 · Categorized: Online Coaching

Oct 20 2020

The Law of attraction In Business [Two Worlds Explained]



The Law of attraction In Business [Two Worlds Explained]

Written By Dino Gomez

[Free Training]

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business. 

>> BOOK A FREE CALL NOW <<
Transcription

Hey, Dino Gomez here, founder of Coaching Launch, as well as Seven Figure Visionary, and today we’re going to be talking about, does the law of attraction work inside of your business as an entrepreneur? Let’s get into it right now. All right, guys, it’s a really popular subject, everybody wants to know, does the law of attraction work specifically work for entrepreneurs? And if so, how does it work? Right. So before I dive into my thoughts, my opinions on the law of attraction and how it ties into growing an online business or otherwise any type of entrepreneurial business, I want to give you a little bit of background right now.

I’ve been studying the law of attraction for about seven years now. By no means am I implying I’m some type of guru or anything of that nature. I just have always been fascinated by it. I’ve always been somebody who’s attracted to positive people and positive thinking. And that’s just my favorite type of movie genre are comedies. That’s just kind of my entire being. So yeah, seven years ago since I’ve been doing vision boards and things of that nature.

Now with that said, I’ve been able to grow a seven figure online business. And so I want to talk to you about how I’ve utilized the law of attraction and how I think it plays into growing and growing any type of business. So the first thing we need to understand, before we get into the specifics of the law of attraction, we first need to fundamentally agree on one law in the universe and that is basically the law of opposites.

Otherwise, I like to call it like the yin yang concept. But basically the way it works, right, is we know that we have a sun and we have a moon. We know that there’s good and bad. We know that there’s daytime versus nighttime. We know there’s men and women constantly everywhere. Right. What we’re going to see is that there’s just opposites everywhere, everywhere you look in life. And the reason this is important to understand when you look at opposites is because we’re going to look at the difference between inner work and outer work when it comes to entrepreneurship.

So if you guys agree with this first statement that there’s opposite apparent and it’s evident everywhere in the universe or on this planet right now or in your reality, I should say. Opposites are something that’s real. So if we agree on that mindset then what we need to look at, because if we first say yes, opposites are real, then what we need to look at when it comes to growing a mindset business as an entrepreneur and as it relates to a law of attraction are basically what are the opposites that are at play here.

So there’s really two things at play as an entrepreneur.

There is inner work, and then there is your outer work. I’m going to go through the characteristics of each of those. So inner work, this is going to be your mind set. It’s also going to be your thoughts. It’s also going to be your emotions. It’s also going to be your energy levels, it’s also going to be your health.

So there’s and there’s probably a ton more of that into inner work. It’s going to be things like your confidence. All right, so all of this fits into the category of inner work as an entrepreneur, it’s really important that you do a ton of inner work. Right now, the law of attraction mostly fits into the category of inner work, your mindset, what you’re thinking about, what you’re visualizing, how you feel, your energy levels, all those types of things.

So that’s going to fall into inner work. Now, what we have to also identify what we kind of agreed upon as one of the original laws of the universe, per say, is that there’s always opposites. And so if there’s inner work to be done, there’s also outer work. And so what falls into outer work? Well, this would be things like the action you take the like the work you actually put in.

This would be mostly action oriented, things like the action you take, the work you put in. I’ll leave it at that for right now. But basically, it’s going to be like that things you actually do inside your business to grow your business. So this might be going to events. This might be joining mastermind’s. This might be reading books or else is put learning. So you’re growing and stuff like that, so these are like some outerwear is like the actual things that you do to make your business run and grow and operate sales.

It could be prospecting. It could be designing programs. It could be coaching. It could be running Facebook ads, and it could be a bunch of different things. So this is a category of outer work. So what we know, though, right, is that there must be if there’s inner work, there must be outer work. If there’s outer work, there must be inner work. Because we’ve already decided. Right, that as a law of the universe, there’s opposites.

And so the law of attraction, I think, falls over here in the inner work category. And the reason I think this is so interesting is because a lot of people go, well, I’ve tried vision boards, I’ve tried meditating, I tried thinking positive, I’m still not. My business is where I want it to be. And so these are like an equal, I would say, equally important and so I’ll put up here.

This right here is basically 50-50. OK, so to grow to make the law of attraction work all right, you’re going to have to do inner work. You’re going to have to do all this stuff thinking positive, meditating. The most successful athletes and entrepreneurs meditate every single day. They visualize consistently. So all of these types of things. Right. They’re going to take care of their health. They’re going to have to get good sleep and eat well.

So they have high energy and peak performance. Their minds will be able to think best capacity. They’re going to have to work on their mindset so that they feel confident and what they’re doing and be able to overcome obstacles inside their head, maybe fear of stepping out of their comfort zone. All those types of things are important because without doing those things first, oftentimes what that’s going to lead to, right, is a blockage right here where you’re not able to do the things you want to do, maybe that speak on stage.

Maybe that’s get in front of the camera. Maybe that’s do a Facebook live. Maybe that’s raise your prices, all of those different types of things. Maybe that’s hire and train and grow a team. Maybe it’s actually spending money on ads. A lot of entrepreneurs are afraid to spend money on ads. I think that’s one of the fastest ways to grow your business, all these types of things. You’re going to have this blockage here unless you do the inner work first.

All right? And this would be law of attraction type stuff. So can you just sit at home in your garage or in your room and just think positive thoughts and think of a million dollars and all of a sudden that’s going to manifest in your business? I would say no. But what I would say is that step one to growing your business is going to be this stuff right here is going to be the law of attraction type stuff. It’s going to be that inner work, because once you have when you have great energy and you have great health and you’re getting great sleep and you’re thinking better and you’re meditating, and then your confidence goes up and then you’re strategizing more on how to grow your business, then you’re going to make better decisions.

Then you’re going to weigh the pros and cons of doing a Facebook live, getting on camera on YouTube, running ads, growing at teams, speaking on stage, all those different things. Your first going to have to get past that in your mindset so that and convince yourself it’s worth doing to reach your goals and build up that confidence. And then all of a sudden you’ll you have to do the outer work. So you actually need to take action on doing those things.

And so as an equation, guys, I think this is how it works. I think it absolutely starts with I think Law of attraction absolutely works, but I think it’s only part of the equation. I think there’s inner work and outer work for all entrepreneurs that we all have to do. I think starting with inner work is crucial, and I think most entrepreneurs have it backwards. I think most entrepreneurs try to run right into this stuff here. And at some point when they get stuck in their business, it’s because it’s limiting beliefs, limiting the strategy, maybe they haven’t strategized enough because they haven’t spent enough time thinking.

Maybe it’s because they haven’t been taking care of themselves. So their health is slowing down, their ability to even work, maybe extended hours or even work in general or otherwise, just think properly. So I do think it starts with the network guys. I think it starts with visualizing. One of the things I always do is I visualize on different goals, numbers, KPIs metrics, things that I want our business to hit. I also visualize and have a lot of graphics screen savers on my computer, all these types of imagery of vacations I want to do and different things I want to do, charities I want to start all those types of things.

That becomes a motivating force for me to get me past what would be any type of block limiting belief or scarcity mindset and allows me to take action on the different things that would be needed to reach those goals. And so I do think, yes, law of attraction, I believe is real and works inside your business. But if we agree that there is a yin and yang to everything, that there’s good and bad, that men and women that night and day, right, then it’s just one part of the equation.

The other part is actually stepping into doing the outer work and taking action, doing the work, stepping on stage, whatever it might be, stepping in front of the camera. All right, guys. And at this point, you’re probably wondering, hey, well, what are some things I can do to, like, step up my inner game? Like, what are you and what can I do to do this, to make this work better?

Well, there’s a couple of things. Guys start with sleep like entrepeneurs do not sleep enough. You’re sleep almost heals, almost any type of disease. It’s like clinically proven that start with sleep, start eating better, make sure you exercise. Watch your environment. Your environment is crucial. OK, and the other one I’ll put up here, guys, is time. Most people say I don’t have time to do these types of things like everybody.

Everybody’s already busy as it is. If that’s the case, guys, go search around my channel there. There’s literally a video on the ten timesaving tips for entrepreneurs that will help you immensely. But guys, figure out a way to save some time first so that you have time to start doing this, which was sleeping better, maybe preparing healthy meals, getting an exercise, actually visualizing literally spend time to put together a vision board, used your desktop screen saver, put photos on their places you want to go experiences you want to have, emotions you want to have affirmations.

All those types of things start really dialing in this because this is what ninety nine percent of entrepreneurs don’t do. Almost all of the entrepreneurs do this. And I should change this to the one percent. But the one percent of entrepreneurs, which is the one percent of the wealthy, do this all the time. Ninety nine percent of people just do this. All right. And so really, guys, start noticing what the crazy successful billionaires are doing out there.

I study them all the time. They’re always doing this stuff, like consistently to start their day and then it allows them to do all of this stuff so much easier. They’re just that much more productive. All right? And so, guys, if this video was was helpful, obviously hit the subscribe button. We have a bunch more training coming up in particular where we’re going to be getting into the neuroscience of success, the neuroscience of thinking and becoming a successful entrepreneur.

There are some really awesome brain hacks regarding what you can what you can actually do, how you can reprogram your brain for success in abundance and all that. So that’s coming up as well as a lot of outer work as well. We’re going to talk about how to grow your business online. And so if that’s your cup of tea, you guys sure to hit and smash the subscribe button. Otherwise, guys, beneath this video, I’m going to leave a link to a free ebook in case you guys are interested in starting an online coaching business at one hundred percent for free.

And I’ll walk you through how to get your first three to five clients. Dino Gomez here. We will see you in the next video.

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Written by chelseam2 · Categorized: Online Coaching

Oct 20 2020

Should Online Coaches Run Facebook Ads? [Strategy Revealed]


Should Online Coaches Run Facebook Ads?
[Strategy Revealed]

Written By Dino Gomez

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Transcription

Should online coaches run Facebook ads, it is a great question. It is a million dollar question and I’m pumped up guys, to show you what I actually believe about this laptop into my computer going pull. The white board will dive right into this.

All right, so we’re over here at the white board and we got this cool stick figure here, this represents you as an online coach, all right. And then the next thing that we have is this. This is our timeline. This is a very important timeline. What we have down here is zero. Standing for a brand new coach hasn’t landed a client yet. Zero revenue over here. We have one million dollars. OK, the goal here is to grow to a million dollars, a million dollars coaching business.

You can absolutely do it. We’ll show you the system that we use that we absolutely love. OK, so this is what happens first is on this timeline, there’s a little notch that’s like right here. And this notch represents five K now, a lot of coaches, again, will ask, should I run Facebook ads in which I run Facebook ads with an astounding yes, you should run Facebook ads. Absolutely. You have to run Facebook guys as an online coach.

But the real question is, when should I run Facebook ads. Guys, I believe that at 5k a month reoccurring income, that means month over month you’re making 5K and let me show you why. All right. So what happens as a brand new coach from zero to five a month is that there’s a lot of things going on. Right. And a lot you figuring out a lot of things. And this is a really fun part of your business because you’re growing, you’re launching, it’s exciting and so forth.

And you’re really doing is you’re figuring out your target audience. You’re figuring out what your target audience needs, wants what they’re struggling with. You refine your program. Right. Your first couple of clients are going to come in and have certain questions that you weren’t expecting. So you’re going to make your program better, more tailored to your audience. You’re also going to dial in your actual messaging. All right. And so in the first zero to 5k, there’s all these different components happening.

And so what we call this this zero to 5K is we call this beta. All right. Beta basically means the first rendition of your program. And again, this is this is you building the foundation of your coaching program, you figuring out your target audience, how they think, what words they use, what questions they ask, how to make your program better, how to make your messaging better, how to make your organic marketing better. All right.

And so during beta, you’re doing all these things, working with your clients closely, getting feedback, helping them get their first wins, collecting testimonials from them. You’re doing all these different things. And that’s that can be very time consuming and the way you’re going to drive. And I’ll put this right here over and over here, we’ll put F.B. for Facebook ads. But what happens here in Beta is I highly recommend you just do organic marketing or organic marketing and posting on Facebook, posting on Instagram, maybe uploaded to YouTube videos, but you’re not spending money on Facebook ads yet because you still are working on your program.

You’re making your program better. You’re getting your first clients. You’re learning how to onboard your clients, how to get better at sales you’re making. You’re dialing in your messaging further. Right. You’re figuring out with your organic marketing which pieces of content resonate with your market, which verbiage resonates, which offers resonates with price points, resonate with your audience. You’re doing all this and you’re doing this through organic marketing. And so this works really, really well because you’re not spending any money.

Right. It’s free and but you’re getting all this feedback. And so what we really have going on, and this is why this is so, so awesome and pumps me up, guys, this this system is so cool. This is how it becomes really powerful with Facebook ads, is that your organic marketing is going to feed your Facebook ads. All right. It’s going to feed your Facebook ads. What do I mean by that? Well, initially with organic marketing, right, you’re going to get your first few clients in a post on social media and people are going to you’re going to make an offer and people will sign up and say, yeah, I’m interested.

I want to be a beta student. They’re going to want to be a beta student, because what we recommend doing with your beta program is offering it at a huge discount. The reason you offer it at a huge discount is because this is a new program. You want feedback from an initial wave of clients. And so these these clients are going to come in. They’re going to get a discount, which is a screaming deal for them. They’re going to they’re saving a ton of money and they have your full attention and they get to do something new, cool and exciting with you.

Meanwhile it’s a huge deal for you because you’re building confidence, you’re getting their feedback, you’re making your program better, and hopefully you’re getting testimonials from them because you do such an awesome job. So it’s a win win situation there. Now, what happens with your organic post is you can you can talk to your students and say, which post did you like? Which ones convinced you to buy all these types of things? This is becoming is is basically going to feed your Facebook ads.

All right. Facebook advertising is very easy when you know which pieces of content already work, it takes the guessing out of it so you can go to your audience and they will literally tell which pieces of content work. I always ask our students, right. Sometimes they’ll come up to me. They’ll be like, you know, that last post you wrote was insane. It tipped me over the edge. I had enjoyed your coaching program.

I knew you were the right coach for me when you said that and when I hear those types of things, that type of feedback from our clients, then I immediately think I’m like, bam, that is a Facebook ad waiting to happen. Right. So I take that. I bring it over to Facebook ads. Right. And I plug it in. And then Facebook or social media advertising amplifies that message to thousands of potential clients.

It makes Facebook ads knowing what to say in your Facebook ads much easier if somebody goes, you know, I love that particular YouTube video did that training was exactly what I needed to hear. I’m like, boom, that is a Facebook ad. I’ll just take it and plug it into Facebook ads. And so it’s a really cool dial down system here. It’s taking the guesswork out of everything. Now, after your program is built out and you’ve and you added more modules, you’ve made it better.

It’s redefined, and you have your coaching program all set. You know how to onboard clients. You have a client testimonials, all these things, you know, your target audience, your messaging is spot on. You know what to say that people want to hear and that will help them and persuade them and all these different types of things, push them over the edge, give them the confidence to invest in you. All those types of things know how to get your clients results right once you have all that dialed in.

Right. That’s your foundation. That’s right here. Beta, all right, from here now what we’re talking about is scaling now you have the foundation, it’s built, you know it works, you know organic marketing works. So you take all this and you start plugging it into Facebook ads. Now, one of the questions I get is, well, how much do I need to spend on Facebook ads? I’m worried about losing money with Facebook ads.

Here’s the thing, guys. You don’t need to spend much money from the start, when you’re at 5K a month, you only need to spend like two hundred dollars a month on Facebook ads. So I put two hundred here. All right. We literally one of our clients, Corey, was at 5k a month. We told them, all right, now, two hundred dollars a month into Facebook ads, he went from 5k and he quickly went to 10K a month. All right. Spending about two hundred dollars a month on Facebook ads. He went from 5k to 10k after that we told him to spend more. Right. Now Start spending a thousand dollars a month. All right. So he started spending a thousand dollars a month. He went from 10K a month to 18k month. All right. 18,000 a month and he’s only spending a thousand dollars a month on Facebook ads.

This is this system works super, super well because he knew which Facebook ads were going to work with his audience because we use our organic marketing. Our free marketing. Right. And the feedback we get from a free market and we go, oh, this is really an awesome piece of content. Everybody loves it. And we just pull that push that into our Facebook ads. And then all of a sudden it becomes it’s not as much of a guessing game.

We just plug that in. Right. And we slowly but surely keep building our budget on Facebook ads as more and more clients come into our program and we start scaling. Now, the other thing that happens in here that I want to mention as well is along with Facebook ads, once you get to about 10K a month is when we recommend this, you start building out your team and team is why the coaching business is so awesome. Having a team makes is everything.

It’s so much fun. It makes your life what you do, what the work you do so much more enjoyable because you as the actual founder, get to decide where your time is best spent. Are you bring in a team member and you say, hey, I need support here. And what that does is it frees up all your time to work on things that you love to work on in your area of genius and to work on things that are going to grow your business even more.

And after that, you bring on a second team member and a third team member, fourth team member, fifth team member. Right. And you’re doing this as you’re spending a little bit more each month on Facebook ads, very systematic. No guess work. Right. And as you do this right, you slowly but surely start growing to a million dollar business. And so that question, should I run Facebook ads as an online coach? Absolutely. I don’t know why online coaches spend.

They I’ve see them. They spend like three hours a day or more on Facebook, writing organic posts. They write like two or three organic posts a day. I find that exhausting. I would rather write a couple posts a week, whichever ones do best. I’ll plug them in Facebook ads and my message will be amplified to thousands, hundreds of people. Hundreds of thousands of people have seen our Facebook ads, and it’s we get a massive return on investment.

It allows us to systematically scale. And as we grow now, I can focus on this, our team and our clients. Right. I don’t have to be sitting there or typing out organic Facebook posts all day long. I do believe in the one two combo. I think free content is is huge. Right. That’s why I’m here on YouTube. But I think what works really well is when you combine the two together and this system here is what we recommend to our clients.

And at this point during beta, because we have people asking us about this beta here is that we have a program called Coaching Launch and that helps brand new coaches figure out their niche style and their messaging, build their audience, understand how to copyright and bring on board the first several clients, design their program and actually get the first few paying clients into the program. That’s coaching launch. Right. Gets them to about 5k a month. And then from there we have a really awesome mastermind where we focus on, OK, how do we run Facebook ads and how do we track Facebook ads correctly and how do we build our team and how do we scale this program right to a million dollars and beyond.

And so, guys, this system here is how we scale to a million dollars. I absolutely love it. It’s a strategic it’s highly leveraged. Right. Everything that we do is compounding on each other so that our organic marketing efforts aren’t wasted. We’re using that plug into social media ads to amplify our message and amplify our message allows us to reach more people and allows us to sign more clients, allows us to grow our business, allows us to grow our team, but it also allows us to help more people.

And so it’s really a win win, win win. And so this program, this system here, guys, is high level and but fundamentally, it is pretty simple and it makes the most sense and it works. And we’ve thought this to dozens and dozens of coaches. And it’s just incredible to see the results of this game plan, this cool map right here. So, guys, if you are a brand new coach, are you considering online coaching?

I need to be sure to hit the subscribe on beneath this video or not. But beneath this video. We have a bunch of cool trains on this channel for you, like how to manage, how to get your first clients. All those types of things are on this channel, so be sure to check that out and description if this video was helpful for you guys. It was love like thumbs up or the right to comment below and definitely subscribe.

But this is where we come out with a lot of content. Otherwise, guys, I hope this, again, was helpful.

And yeah, catch you guys in the next video. Have a great day.

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Written by chelseam2 · Categorized: Online Coaching

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