Dino Gomez

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How To Hit Your 12 Month Goals [Do This Not That]

How To Hit Your 12 Month Goals [Do This Not That]

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

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Transcription

In today’s episode, we’re going to talk about how to hit your goals, your 12 month long goals, your New Year’s resolution as we head into 2021.

Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1. All right, guys, we’re almost in the new year, and I know it’s 2020 at the time of this recording, regardless of when you are listening to this, I think this will be a very powerful episode for you guys.

This is kind of some mind medicine coming at you.

But really what this is about, guys, is how to hit your goals, whether and again, you can be listening to this halfway through the year, you can be listening to this in September or in fall or the winter or summer or whatever, really doesn’t matter.

Right.

At any point in time, you can decide, hey, I want to set a goal for this month, for the next six months, for the next 12 months, and completely change everything that’s happening inside of your coaching business, inside of your life, if you so decide to. So let’s get into this. I have so much cool stuff to share with you around this. And again, this is some mind medicine for you guys. There’s a couple of things I want to say right off the bat.

Like I’ll start with a little bit of a story. If you haven’t heard this one already. When I was 20 years old, I got when I was at college, I went way over the deep end with drugs and alcohol.

And make a long story short, you know, basically what I had to figure out how to do to get out of those bad habits was rewire my brain for success. And so I got really into studying the brain NLP human psychology, human behavior like all of those things, so that I could break these bad habits and change the trajectory of my life. All right. And so that’s kind of the back story here and why I know some of this stuff and ever since for the last 13 actually know I’m sorry, 11 years I’ve been studying this stuff consistently.

And it’s played a huge role in allowing me to have a successful online business and travel the world and just a lot of cool things. All right. And I will just say that a lot of amazing things have happened to me since I kind of had that, quote unquote, nervous breakdown when I was 20 years old and did all the crazy things. All right. Now. And just so you know, they were more crazy than the standard college kids, college students experience.

All right. I also say that for now, to keep it short so we can focus on you and how you can use this episode. All right. So I’ll just say that.

But here’s how you can hit your goals, guys. First off, there’s really three things to know, right? Because the statistics are something like this. I just heard this the other day.

It’s by January 15th or basically two weeks into after you have set a goal that normally you are no longer on track to or are continuing to do the things that you wanted to do to reach that goal. So basically, people normally have the willpower, so to speak, of two weeks. And but the thing is if you listen to motivational speakers and you read a lot of books around this stuff, willpower does not last forever.

It really doesn’t. So there has to be another reason why you decide to do the things you decide to do. Right.

And so to put this into context, really what you want to start off with when you are setting goals, quote unquote, or, you know, kind of your targets, I like to call them targets more than goals, because I think goals is kind of just overused and thrown around so much.

And I think it’s thrown around in the context that we know, like, I kind of hear somebody say like, well, my goal is to do this. And it’s almost like when you hear that now, I kind of hear like my wishes rather than my plan or my strategic game plan.

My map is to do X, Y, Z. When I hear goal, I almost hear somebody saying, like, my wishes. And again, I think that just goes it coincides with like the whole New Year’s resolution thing. And basically very few percentage of people actually hit what their New Year’s resolutions are.

So we’re going to talk about why that is and then how you can change what you actually do, heading into the new year or otherwise.

If you’re listening to this halfway through the year and you’re just like, man, I want to change the second half of this year or I want to change that next month, or, you know, a calendar year can start at any point in time, so to speak. Or I should say a 12 month period can start at any month at any point in time.

So here’s what you really need to do, is stop using the word goal and start using the word vision. All right. So what is your vision? First as really a three step process I like to use? Here is what is your vision for the next six months, 12 months? All right. As in what do you envision yourself doing and accomplishing and what are the byproducts of that? All right. And that’s step one is putting together a super clear vision because our mind works and it works in images.

And it’s why they always say a picture is worth a thousand. And words like your mind, like is able to comprehend things if you visualize it, if you paint that picture in your mind, your mind is going to problem solve. That is what the human brain does is the smartest computer system in the world.

So when you paint a picture for your mind, it automatically tries to figure out how to attain that. And so that’s step one, creating a super clear vision, that’s why a lot of people talk about vision boards and things of that nature. There’s a lot of scientific evidence behind that being an actual thing now.

And so start with your your vision of like here’s the end result that you’d like to achieve. All right. And then after vision.

All right. Because vision is just not enough, like we can all to sit down and in a vision, you know, whatever it might be, whatever on the tropics of the beaches, you know, and it’s not guaranteed to happen per say. So the next step is. But a vision is still important, right? You need to tell your mind. Paint that picture for your mind. Here’s what I want. All right. And so that your mind goes cool, OK?

I understand what it is you want and it can start focusing on that. All right. And there’s scientific terms behind why when you have a particular vision, you start seeing more of that. And in life, just like when you buy a new car, a new red Ford Explorer or whatever it might be, maybe I’m aging myself now. I don’t know, buy a new car. why it seems like every single other cars on the road.

It’s called reticular activating stimulation or something like that. But again, a part of your brain is all of a sudden noticing all of the same cars on the road. So vision is key for your brain, first and foremost, except now after vision, you have to have a Y and the Y is super important, as in. Why do you want that particular vision? Because your why is going to actually get you to continue to break the current patterns and cycles that you’re in to achieve your vision or otherwise your targets.

All right.

Because regardless of what your vision is of what you want to achieve and again, that could be growing your online coaching business, that could be landing, you know, ten clients, ten new clients every single week, that could be growing, a team that could be traveling the world, that could be losing 35 pounds.

That could be a dream relationship. Right. You first have to have the vision, then you have to have the why, but it’s not always an easy journey to your vision. All right. And so that’s why your why has to be really strong so that you power through. Right. Because sometimes to make your vision happen, you’re going to have to change because otherwise.

Right, if nothing changes, nothing changes. So all of a sudden you want some some bigger, grander, greater, you know, than what you currently have, so to speak, in terms of in relation, in terms of things. If we get a little bit deep, we’re getting kind of deep on this episode. As you guys can tell, this is mind medicine. But but yeah. So, I mean, you’re going to have to change.

So otherwise things are going to stay the same. So that means that it’s hard for humans to change, we like habitual habits and routines. And our brain likes that because it’s easy for our brain to do that.

So if you want something different, you’re going to have to do something different. And that might mean waking up an hour earlier every single day and going to bed an hour earlier every single night. All right.

And that is not going to be enjoyable because maybe you’re used to watching your favorite TV show, you know, late night TV show or something like that or Netflix or whatever it is. Right. And then all of a sudden, you’re cutting away that Netflix time so that you can go to bed earlier, wake up earlier. Do you have an extra hour to your day? And that would be difficult to do, but if you have a strong enough Y for which to do it, then you’ll actually go ahead and do it because you, you have that vision, but you have to have the Y.

So in other words, OK, my coaching business lets you know you might be talking to yourself and let’s just say you’re coaching business is currently doing ten thousand dollars a month and you’re like OK, I want to grow to a million dollars this year. All right. So you basically are looking to 10x your coaching business. All right. In order to have basically to reach a million dollars a year, that’s about three thousand dollars a day of revenue that needs to come in.

And so, you know, mathematically, you can work that out. And so you go, OK, I need to make three thousand dollars a day to get to a seven figure run rate and otherwise have a million dollars a year. Now, things are going to have to change for you to evolve from a ten thousand dollars a month coach to a million dollar coach. All right. And it might require you, again, going to bed earlier and waking up earlier.

And again, I’m not saying that it’s that perfect sleeps schedule or anything like that, like waking up early, but it’s going to require you to change what is going on in your lifestyle and who you surround yourself with in your business, who you invest with, what the things you do, how you prioritize your time, all of those things. Right. So some things are going to have to change.

And so you have this vision, OK, I want the million dollars, but why do you want the million dollars?

All right. Because if it requires sacrificing, you know, Netflix for extra sleep or to just wake up earlier to have more productive time. Right. Statistics show within two weeks you’re going to be like, nope, I’m back to Netflix. So your Y has to be really good. Why do you want a million dollars just to say I made a million dollars? Or is there some other reason, like I want to donate and create a nonprofit or no, I really want to buy this particular dream home and provide for my family?

Or do I really want to take care of my parents that are going into retirement or whatever it is?

It has to be really, really strong or otherwise you’re going to be one of the statistics that just had a goal and after two weeks is now back to normal. All right.

So stay with me here. Are you guys following along so far? Right. We have. First, you have your vision because the mind likes images and can really understand images in your heads. You want to really, like, have a clear vision of be able to, like, see it in your mind what it is you want. But after that, then you have to have the why. Why do you want it?

That’s going to help you power through the difficult times or the changes that are required to get you to your vision.

All right. And that might be like, OK, if I get to a million dollars, I’m going to need a team. It’s going to be hard to be a one person coach and do all the sales calls, do all the actual coaching, do all the actual marketing, do all the actual finances and build to a million dollars. You probably going to want to need an accountant. You’re probably going to want to hire somebody to do sales for you on your team.

You’re going to want to do all these other things to get you to a million dollars. So that’s going to require growth. And you learn a new skill sets and doing new things and letting go of wanting to do it all in your business. And when you have that resistance, yes, I want a million dollars, but you have the resistance.

You’re going to hold on to it unless you have a strong why like, no, I really want to have enough money for our kids, you know, educational, you know, or whatever it is, you know, legacy passed out money to them, have them be taken care of, whatever it might be. Right. So you’ve got to have your Why. So first vision, then your why your Why is going to power you through the resistance to get you to your vision.

And then after that, the third part, once you have your Why, you’re like, OK, now I know for sure that I want this particular thing and here is why I want it. And that’s why is super strong and powerful so that you’ll do all the tough things now that you have that. The third and final piece is who do I need to become to basically create that vision? So in other words, OK, if you’re currently making ten thousand dollars a month, you’re like, no, I want to 10x my business this year and make it a million dollars coaching business.

All right. What’s my why? Why is that? I want to retire my parents and buy them a nice home and not have them have to worry about finances as they grow older. OK, now you have a really strong why to build a million dollar business rather than the next piece. It’s like, OK, what does a millionaire do that I’m not currently doing at ten thousand dollars a month? And you start looking at what you do on a day to day basis.

Well you know, you start maybe tracking your time.

Wow. As it turns out, I spend three hours a day on Facebook and two hours of those of that time is watching other coaches do Facebook lives. Right. When I should probably be the one producing the Facebook lives. I’m the one watching the other Facebook lives. Right.

Maybe all these little things you’re doing? I spend thirty minutes a day actually driving out of the way just to get my Starbucks coffee. is that really necessary? are you willing to give up the Starbucks coffee? So you have thirty minutes a day back, which by the way, thirty minutes a day compounds to one hundred and eighty two hours a year. So where can I save thirty minutes a day to have an extra one hundred and eighty two hours a year so that I can be that much more productive in my business so that I can actually make the million dollars so that I can actually take care and retire my parents. Right. See how that all works together.

So who do I need to become is the last step. Right, because you’re going to have to evolve and change as an actual entrepreneur, as a coach, as a human, and in order for the results to change in your business or the results to change your life, if you’re particular target is to lose, you know, fifteen or thirty pounds, then. Right. You are going to have to change and prioritize things. But you will cave in to the pizza in the late night snacks.

And the drivethru, and skipping the early morning gym session, right, unless you have a strong enough why, like, nope, I want to lose 35 pounds because I want to be around to see my kids get married. so many different scenarios we could go through here. But that’s the premise there, guys, is that it’s really a one, two, three. It’s like vision first, which is why we named our mastermind seven figure visionary.

That is the first domino. And then it’s why. Why do you want that particular end result? Right. Like if you want a million dollars just to run around and say, I want a million dollars, it’s not going to be strong enough motivation for you. You’re not going to power through the adaptations and changes that you’ll need to make to get there. All right. And so you’ve got to have a strong why. It can’t just be I want a million dollars to have the two click funnels award.

Right. It’s got to be. Nope, I want it because, it could be that you’re super competitive and I want to show other people that I was able to do it. I want to proof my haters wrong. That will be strong enough motivation for you. It could be that I want to take care of my parents. It could be a million different things, but it’s vision.

Then why do you want your vision to help you through the metamorphosis, so to speak? And then it’s who do I need to become to make all of all of those things come true?

Because it is going to require change. All right.

So that’s the one, two, three guys of how to hit your targets. Not going to call them goals because, again, I don’t know about you, but when I hear somebody around the new year say this is my goal, I go, all right, I’m guilty of it, too. I’ve done that so many times in my life, have been like, yeah, my goal is this.

And like and then I have no actual. I don’t sit down and go, why do I want that goal?

And who do I need to become to get to that particular target? Right. Like what is my target? What’s my vision? What’s my target?

Why do I want that and who do I need to become? Those are the three steps there, guys, and that will help you dramatically. So instead of just saying I want to make this amount of money this year, make sure you have a why, right.

You have your vision and then why and then final step is to go full circle. Here is who do I need to become in or who do I need to surround myself to force me to become that individual so that I reached my ultimate vision. All right. So that’s what I got for you guys today. A little bit of rant on some mind medicine and some thinking and some deep things. Again, you can use this regardless of what time of the year you’re listening to it.

But as I record this, we are approaching the new year of 2021. And so I thought this would be timely for our active listeners right now. But again, use this consistently in your life. In another episode, we will go even deeper down the rabbit hole and talk about how you can break down your actual targets into tangible bite size daily activities to then have a basically mathematical strategy to grow in your business. All right. So that is it for this episode, guys.

As always, keep doing. You have an absolute blast. Thanks for hanging out with me.

We have a lot of other cool stuff coming up in future episodes.

Hey, Dino Gomez here and if you enjoyed this episode, be sure to head on over to the secretsofCoaching.Com for more resources, downloads, videos and cheat sheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right.

So that is it for this episode. Guys, we will see you in the next one, Bye bye.

 

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Transcription

Does the law of attraction work inside your coaching business? Let’s get into it, guys.

Now, this is a story all about how am I. Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business and we are about to get started in 3 2 1. Does the law of attraction work inside your coaching business? Let’s talk about this one guys. This is a cool one. I don’t know about you guys. I’m a huge law of attraction fan and have been for over a decade now. I remember this movie. ‘The Secret’ came out when I was 18. I remember watching it in our family room.

I think I was watching it with my mom. She was all pumped up about it and I got all pumped up about it and everybody was pumped up. And so I’ve been a huge fan of visualization meditation ever since.

I go through waves. It seems like a wave of implementation in terms of the meditation part. The visualization part I do consistently. And I have so many different things I do to make sure I’m surrounded by positive visuals in my office, in places where I spend a lot of time. My wife and I are big on that.

But does the law of attraction work in business?

Hear my thoughts on this and maybe this will help you out as well, because maybe you’re a fan of Law of attraction. You tried it before and didn’t work for you or you’re not getting the results you want in business or in life or whatever it might be. And you think it might be because it doesn’t work. It could be a bunch of different things. Here’s the way I like to look at it, guys. It’s quite interesting.

So let’s go backwards a second. OK, let’s first do this.

Let’s see if we can agree on one concept first.

Let’s see if we can agree on this. In the universe, in the world, as we know it, in this reality, there are opposites. All right. There’s men and women, there’s day and night, there’s up and down. You know, there’s this opposites everywhere you look, OK? And so if we can agree that the universe is built upon him, I guess what we’re getting deep here.

We’re talking to the universe. But if we can agree, right. That there’s opposites everywhere.

Right. In order for life as we know it to to exist, that’s kind of like the foundation, number one. So if we agree that there has to always be opposites, there’s good and bad. Right. There’s happy and then they’re sad. There’s opposites of emotions. All these different types of things is OK. If we can agree upon the fact that the world operates off of opposites, then in terms of the law of attraction, there also has to be opposites.

All right. And so when we look at a your business in particular, your coaching business, there’s two opposites here. There’s inner work and outer work that has to be done inside your coaching business. All right. And so what would fall into the category of inner work? Well, inner work would be like your mindset your thoughts, your emotions, your energy level, your health, your confidence those are all things that you need to work on as an online coach and you need to work on those also.

And you need to be familiar with all those to help your clients as well. And so if there’s inner work, right.

And that inner work would probably fall into the category of law of attraction type stuff. Right. That’s mindset based stuff. What you’re thinking about your emotions, your energy level, your positivity, your health, your confidence, all those things, that’s like what you get out of visualization and meditation and stuff like that, that falls into the law of attraction. If we agree upon that, the universe operates off of opposites, good and bad, night and day, up and down, all the things men and women.

Right.

If we agree that there has to be opposites, then what is the opposite of the inner work? We’re the opposite of inner work, which is kind of law of attraction. Work is outer work. So what is outer work? Outer work is taking action, right? It’s doing the work. It’s learning new things. It might be going to events. It might be joining masterminds, it might be serving clients. You know, it might be all those different things that are action oriented.

It might be developing new skill sets, reading books, listening to podcasts, doing all these things that are required to help grow your business, like you actually putting in the work, learning maybe different platforms or how to advertise your coaching business or all these different things. Right. How to sell better. Right. You’re learning technical skill sets and that’s the outer work. And so to say can you just grow your business solely based off the law of attraction?

I’d have to say no, because I think that falls just into the category of inner work. And again, because we’ve already agreed upon the fact that there’s the universe operates off of opposites.

If that’s the inner work, then you also need the outer work. Right? You can’t just sit at home in your basement or in your garage or in your room and stare at the ceiling and meditate all day and land clients and serve clients like that. There has to be work involved and that would be the outer work. And so my way of looking at it is like that. I think the inner work and outer work are both equally important.

I see when sometimes a business isn’t going the direction that is desired, it’s normally because one of those is not an equal balance between inner work and outer work. And to be honest, I think more inner work has to be done in the coaching space than outer work. It’s just the nature of this industry, which is why I love it so much. But they still have to both be done. You can’t just do all of one without the other.

There literally has to be both sides of the coin here. And so I think that’s so interesting because love attraction is a very popular concept. And so many people wonder why it’s working for them or why it’s not working for them. And ultimately, I think it comes down to that there’s really two sides to it and that the law of attraction falls into the first side of inner work but that the outer work is required and that you have to do the stuff afterwards.

You know, and what happens is once you do the inner work, I think the inner work is what you do first. And that inspires the action that inspires the outer work that needs to be done. And because the outer work requires doing things that make you uncomfortable. It requires you perhaps raising your prices if you want to grow your program, it requires you selling with confidence because you know, your program is going to transform lives.

It requires you perhaps speaking on stage or doing Facebook lives or doing all the things that you may not want to do or that are uncomfortable to you or all those different things, but if your inner work is done you’re going to have so much motivation and conviction and energy and confidence to go do all of the outer work that needs to be done.

So it actually works kind of backwards. If your problem is that the outer work is not being done, it’s most likely because you haven’t done enough of the inner work, because if you do that inner work stuff, you’re going to be so clear on the reasons to grow your business, like why your motivation is going to be so strong that it will overcome your fear of whatever needs to be done on the action based side.

All right. And so when you’re called upon to speak on stage or need to give a Facebook live or need to put yourself out there in advertisements or whatever it might be. Right, you’re not going to second guess yourself. There might still be nervous and stuff like that. Those are completely normal emotions and feelings.

But you will power through it because your inner work is so strong. You have enough reason to when you decide not to do the things that, you know, need to be done. Normally, that’s a lack of outer work. Normally that stems from the fact that you haven’t done enough inner work to convince yourself of doing the outer work otherwise and powering through. And so this is kind of a different episode than the other ones that we’ve had.

But I think it’s just so fascinating because, one, I’m a huge fan of it. Our mastermind is called seven figure visionary. Two, I’m a huge believer in visualization. And what happens is when you are crystal clear on your vision of what you want inside your business, inside your life, inside the experiences for your family, all the different things then you do the outer work that is required to achieve those accomplishments step out of your comfort zone, so to speak.

And so I love this concept. And again, it’s interesting when presented that way, because as a law of attraction fan I don’t think that’s all that’s required because I’m a huge law of attraction fan. And yet every Monday through Friday, I spend eight hours doing outer work, doing the actual work right in front of my computer, working with clients, doing content, doing marketing, doing sales, doing all the things.

So I can’t sit back and say, yeah, it’s all the law of attraction when I’m putting in all the hours for all the years doing outer work in addition to the inner work that I’ve done as well.

And so in case you’re a law of attraction fan or you are wondering how that works or if you’re having some mindset issues, you’re having some motivational issues, go back to your inner work. First gets crystal clear on what you want, why you want it, why you deserve it.

Right. And once you have that 100 percent confidence and conviction and peace and all that type of stuff and that mindset that you’re able to do anything and that you’re capable of doing it and why not you, then it becomes so much easier to do the outer work. And so that will push you forward to do all the things that you know will get you there. But but you haven’t done. And so that’s the way I think it can serve you guys and that’s the way to look at it.

And so if you ever feeling low on energy or motivation and things like that, then look at your inner work. All right. And it’s called inner work because inner work is involved. It is tough it requires you putting aside time to do inner work. It requires you making time to do it. It requires you being focused when you do it, doing it with intention. It requires you thinking in circles until you’ve convinced yourself of how to get past your limiting beliefs.

Right. And so it is work. So you need to do that. And the other thing I’ll add to this as well guys is, it’s important that you take time off, that will also help you with being able to do both inner work and outer work during the week. So make sure you take some time off during the weekends and stuff. I’m a big proponent of that. I literally force our clients to take time off because as entrepreneurs, we love we love what we do.

We love to work. We love pushing the limits and stuff like that.

But I found businesses grow faster when there’s a balance between taking time off completely to unwind, giving your brain a break. And what that also does is it makes it so that when Monday rolls back around that you’re so fired up, you just get after it and you have complete clarity.

And also, it’s really important that you step backwards from your business every now and then and look at the entire picture, because if you’re always just on the grind going super fast, you’re probably missing strategies and opportunities because you’re inside your business rather than just taking a step back and looking at it objectively, which is why it’s important to take time off. Normally when I’m on vacations is when crazy ideas come to me and I’m like, oh my gosh, I should totally do that.

That would be awesome. That’s when it normally comes to me, is on vacation because I’m completely removed from my normal environment where I know that there’s actually things I have to do in a certain order and the creativity comes out, but anyways, that was a little bit of a tangent off the law of attraction subject. But anyways, guys, I hope that’s helpful for you. I hope that if you’re stuck somewhere, you look at the combination of inner work and outer work and otherwise, if you’re trying to figure out how the law of attraction works, that’s the way I think it works.

I am no law of attraction guru. Let me make that clear. I probably should have made a statement about that at the beginning, but I’m a fan and that’s kind of the way I look at it. And so maybe that serves you. Hopefully it does. All right. And so that is it for this episode. Guys, as always, keep doing. You have an absolute blast with your online business. We’ve got a lot of other cool, amazing episodes to come up that are in the pipeline.

So be sure to subscribe. And otherwise, we will see you guys in the next episode. Hope you guys have a rocking day.

Hey, Dino Gomez here, and if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheat sheets to help you grow your online coaching business. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode, guys.

We will see you in the next one. Bye bye.

 

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Transcription

In today’s episode, ladies and gentlemen, we’re going to be talking about the most powerful Facebook ad retargeting tip there is in the world, I’ve given you guys the ship.

Hey guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1. All right, the clapping started late that time, crowd didn’t get the initial joke, I guess. Guys, we’re talking about the most powerful Facebook ad retargeting tip out there.

All right. If you’re not familiar with what retargeting is, it is a really cool technology, basically, where you guys have seen this before. You’re on Amazon, you’re looking at a pair of shoes. And all of a sudden the very next day on Facebook, Amazon hits you with a Facebook advertisement. And it’s that exact same pair of shoes you were looking at. How did they do that?

How did they know that you were looking at those shoes right there, reminding you to come back and purchase those shoes? All right. And so retargeting ads is that technology where once somebody visits your Web page, you can show advertisements, very, very specific advertisements to them because you know that they’ve already showed some level of interest in your product or service by visiting your website. All right. And so that’s what re targeting ad is. Now let’s talk about the most powerful Facebook ad re targeting tip.

All right. And this is what I call the FAQ retargeting ad. FAQ stands for frequently asked questions. All right. Before anybody buys anything ever they have to understand what they’re buying. All of their questions have to be answered. All right. Before you buy a brand new deejay mixer for a podcast, which I have, which is like this audio mixer, I need to understand, what it does.

Does it work with my Mac computer, you know, how much is it? Does it have great reviews? Does it come recommended? Can I record directly from it? Can I adjust volumes on it? Can I just output levels on it? Like I have questions that have to be answered before I’m willing to spend money. Six hundred dollars on this mixer. All right.

And the same thing goes with coaching services, coaching or consulting services. People need to have all of their questions answered before they’re willing to buy. Right. Like, you know, how much is your program? Does this work for me in this specific niche? Do you teach client attraction strategies? Do you also show me how to close clients? Do you teach sales? Are you going to teach me high ticket or low ticket? Are there refunds or what is your refund policy?

Does this work for me? If I only have five hours a week to put into it. People are going to have questions. All right. Why is this a better coaching program compared to somebody else’s? Why is your system superior? Do I get lifetime access to the core content? Because I’m really busy right now. I’m not sure I can really watch it all right away.

People have buying questions and they will not buy until all of those questions are answered. All right. And so the most powerful retargeting ad that you can create is one that answers all of those questions. All right. And so what we do right is you do you do market research, right? Like you can send out an email to your email list and say, hey, if you have a program that’s already out and you can say, hey, I noticed you haven’t.

You know, you’ve been on my email list for two months. I noticed you haven’t booked a call with us or I noticed you haven’t purchased our program yet. Can you fill out this short six question survey? Right. You can send them a survey and ask, hey, why didn’t you buy can you just let us know in a few words why you didn’t buy? All right. And you want to get feedback, right. And you know, for why people didn’t buy it.

And that’s a powerful strategy to use because oftentimes you might have something, a component in your program that they don’t know that they that you have and that might be what they’re looking for. So in that feedback survey, they might say, well, I was really hoping that you provided one v one calls in your in your program. And it sounds like you only do group coaching calls. And it might be, as a matter of fact, that you do provide one v one coaching calls.

They just somehow missed that on your sales page or otherwise.

They haven’t booked a call with you, a sales call with you yet because they’re under the assumption that you don’t do one V one calls. Right.

And so what we want to do on these FAQ retargeting ads, it’s really just an ad where you’re sitting down talking to the camera directly to the camera. If you have a little whiteboard that works really well. I like using a whiteboard and I will have all of what I know are the frequently asked buyer questions, questions that have to be answered before somebody will make a buying decision. And I answer them one by one. And it is the most powerful ad ever.

It always converts the highest. Right, because once people have all their questions answered, they can make a buying decision. It’s either yes or no at that point, but they cannot and will not make a buying decision if they still have questions, unanswered questions about your coaching service, all right, and so if you are to the point where you are running Facebook ads, which again, I don’t recommend starting with Facebook ads, as a new coach with our programs, we have three different programs. Our first program is for aspiring and new coaches that are making under three thousand dollars a month.

We help you build a Facebook group and an audience. We help you find your niche. Dial in your messaging and then your first three to five clients. Right. And what we do inside that program is, is help you build your organic audience. And it’s important because you have to dial in your messaging and your offer and your marketing and your authority and those things first. Right. And you need some testimonials before like a Facebook ad funnel is going to work because in that Facebook ad funnel, you’re going to need testimonials so that a cold audience, people who haven’t heard of you.

Right. Are going to see those testimonials and then trust you. All right. And so we start with organic. Once you have your organic dialed in, we have Coaching Activator, our next program. And that’s for coaches that are between, you know, that that want to grow from, you know, two to five thousand dollars a month, that they want to grow to ten to fifteen thousand dollars a month. We have a Coaching activator and then from there we have 7 figure visionary, for coaches who are ready to really dial it in and want 40000 to 100000 dollars a month.

Which one of our clients is about to have our first client, first client into our mastermind is about to have her first hundred thousand dollars a month, just five months working together, which is so cool. I’m so excited about it. I know I mentioned that in the previous episode, but that is insane to do in five months. To grow it to one hundred thousand dollars is insane. And that’s the very first client in our program. So super pumped.

The faq retargeting ad.

Once you have your organic dialed in your messages and then your program set and those things are set, then you can start running ads and your best retargeting ad is going to be the faq retargeting ad where you answer all of those burning questions about your program.

Right. Will this work for me? If I am X, Y, Z. People have all the different questions and you want to answer that very simply on camera, you can use your phone and just talking to the camera and answer those questions. You can do it in front of a whiteboard and scribble out the questions and the answers. I like to do it like that.

But answering those frequently asked questions. Guys, we have all the data on it. No other type of retargeting ad that beats it. We have testimonial retargeting ads where once people opt into our funnel, we just start like berating them with different testimonials from clients over and over and over again until they get the point that our stuff works and those will convert some people as well. But the one that converts the most people by far is the faq retargeting ad where we just answer those frequently asked questions.

All right. And so it is as simple as sitting down, figuring out what those questions are that people have before they buy and then answering those questions and every targeting ad.

And I will add in, if you are selling, if a course or if people are able to buy directly themselves through a checkout page, really important on your sales page that you have frequently asked questions at the bottom of it because, again, you’re not on a phone call with them where you can answer their questions. That’s what’s great about phone call enrollment. Like the questions that people have. They can ask them all and you can answer them.

All right. But if you’re going through a sales page, sales pages have to be optimized very, very strategically. You need to there’s a lot of components to a sales page. I won’t get into that now. But one of the core components, right, because it’s related is having it frequently asked questions section so that you can answer their questions so that they can make a proper buying decision. All right. And as simple as that, guys, but that is what this show is about.

We want to give you really tangible tactical strategies and tips that you can implement very quickly without all the extra fluff. And so I’m going to leave it at that. Guys, go get your faq retargeting done if you’re running Facebook ads and come back and find me on Facebook and let me know how it works for you and what it’s doing, because it’s going to do some cool stuff for you. All right. And so that is it for this episode.

Guys, as always, keep doing you and have an absolute blast with your online coaching business.

And remember to be yourself. Be goofy, have fun. This is a business. This is your business. You are the brand. So have a blast, that’s all. Hey, Dino Gomez here, and if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos, and cheat sheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs.

All right. So that is it for this episode, guys. We will see you in the next one, Bye bye.

 

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Drugs and Alcohol To a 7 Figure Coach?


Drugs and Alcohol To a 7 Figure Coach?

Written By Dino Gomez

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Transcription

In today’s episode, we’re going to talk about drugs and alcohol and a story of drugs and alcohol and all of a sudden that becoming the story of a seven figure online coach. Let’s get into it right now.

Now, this is a story all about how am I. Hey, guys, Dino Gomez here, and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1. All right, guys, drugs and alcohol and seven figure coaching, how does all of that mix together? Well, today, guys, I want to get a little bit personal with you.

I want to sit down with you like we’re having a beer or like I like we’re catching up, having a cup of coffee or something like that.

But basically, I want to take you guys back in time and tell you guys a personal story, because this story is actually about me. And so it all started when I was 20 years old. Coming out of high school, I had eight different universities that I applied to that were kind of where I could get accepted to. And it’s funny what I was looking for in a college.

I’m a huge sports fan, so the seven universities I applied to were decent universities, but otherwise had exceptional sports teams. In particular, they had incredible basketball teams. And so that’s how I plan to spend my college days. I want to be at all the basketball games and everything like that.

So my criteria for university is that they are DC university. I didn’t care if they’re out of state. And in other words, they had to have great sports. Now, as the kicker, there was one more university I applied to. All right. And that was Boulder, Colorado. All right. And the reason I applied to Boulder, Colorado, is because they were ranked the number one party university in the nation. All right.

And so I went out and visited several different universities with my folks, checking out the campus and the weather and the whole thing. And then I also went over to Boulder and checked out what they had going on over there. And I learned a lot about Boulder, Colorado. Here’s something you may not know is that Boulder, Colorado, gets over 300 days of sunlight, which is insane. That’s more sunlight than San Diego, California gets, which is where I live and I’ve essentially grown up.

And so I chose Boulder because the weather was going to be like I thought it was a really cool experience in terms of like one actually having like seasonality and having snow and experience and all that. Since I grew up in California we don’t get snow. So I was like, OK, that’ll be cool. I’ll get to experience that. But on top of it I’m not going to get too depressed or not be able to handle it because even if there’s snow on the ground, it’s sunny out.

So I guess I’ll still enjoy the sunlight. And I really like the campus and stuff like that. And also, again, number one party school. I was like, let’s go for it. Let’s get out there and try all the things. And so that’s what I did.

I went to Boulder and I partied hard and had an absolute blast, freshman year. And it just so happened me and a couple of my buddies when we were freshmen, we were the only freshmen to secure an off-campus house in the summer going into our sophomore year. So basically you can imagine this. All the freshmen are in their dorms, right? All the parties happen normally in off campus house.

And we secured our house early, in the last two months of our freshman year.

So all of a sudden for the last two months of our freshman year, we’re the only freshmen who already have and are paying for an off campus house, a five bedroom house. And so it’s empty. It’s completely empty. The former students moved out. There’s not a piece of furniture in it. And so basically for two months,

We kind of became the big shots on campus, because.

Right.

We could literally would truck in basically we would take the bus off campus to, the residential area, we had this empty house.

And so, of course what we would do, we would go pick up a bunch of kegs. We had this empty house, so we could fill it with hundreds and hundreds of freshmen wall to wall and we would throw ravers. And it was a ton of fun.

So many great memories, so many great laughs. Real quickly, our house became known amongst everybody as the party house. Because we were hosting the parties first, everybody knew where our location was and it became like a weekend regular thing. And then that trickled into sometimes on the weekdays. And before long, guys like I am in non-stop party mode. It’s like every single night. And then, of course, drugs got involved as well.

And I was getting into all that and I’m not going to lie, dude. I went too far.

I got way too deep into it and developed some poor habits and stuff of taking care of myself normally had previously to that like in high school, I was like an athlete. That’s kind of what I was known for. Smoked a little bit of weed in high school, but not a lot. And so, yeah, it was completely switch of everything I was used to, everything my body was used to.

And, you know, some people can handle it and some people can’t. And as it turns out, I’m somebody who can’t, you know, a good two years of experimenting with a lot of different things, a lot of different substances and the culmination of two years of that without really giving my body a chance to reset or break or take a break, really took a toll on me. And in particular, it took a toll on me mentally.

And so what ended up happening? And the second semester of sophomore year is that like I literally started to hallucinate, like when I was not on drugs, I was hallucinating.

To be clear, I literally started to hallucinate and I started hearing things like I was literally hearing voices in my head that didn’t exist. And it became really scary, because I thought when that when that’s happening to you, you don’t realize that it’s not real.

It’s kind of like that movie The Perfect Mind, you don’t realize that’s happening. But I’ll never forget this day for the rest of my life. But at one point I’m sitting in the library trying to get some studying done and the way the library is set up and I’m going to take all this back into coaching and some other things. But the way the library is set up. It’s kind of almost like little cubicles, but you can rent out these little cubicle rooms where there’s a door that you close.

So, it’s completely enclosed room so that you can’t hear sound, you know, from inside or outside the room so you can study in privacy. So I’m in one of those rooms I’m studying.

And all of a sudden I hear my roommate and he grabs the cubicle, the room next to me.

All right. And so I start chatting with him and his name is Scotty. And I was like chatting with Scotty.

And I was like, dude, what are we doing this weekend? Right.

Are we throwing a party like, you know, X, Y, Z, if we start making weekend plans and I’m talking through the wall to him and I’m talking to the wall through him from my private room and for which you normally wouldn’t be able to really hear anybody through the wall. But for whatever reason, in this scenario, I was able to and I have like a good 20-30 minute conversation with Scotty about weekend plans and different things.

Right. And it was so real to me, like I mean, like that was happening. I was having a conversation with Scotty, you know, through the cubicles, through the walls of these private study rooms. And then all of a sudden, I get a knock on the glass door and it’s this middle aged gentleman. And I just I stand up and I open the sliding glass door and I say, hey, how can I help you?

And he goes, Who are you talking to?

And I kind of baffled and confused. And I was like, well, I’m talking to my roommate, Scotty.

He’s in the next room, we were just talking a little bit. Are we too loud? And he takes a step back. And then he looks around and he goes, Dude, there’s nobody in any of the rooms around you, you know that, right? And I was like, what are you talking about?

I was like, No, no. Scotty is literally in the room next over. We’ve been chatting and he’s like, no, there’s nobody in any of these rooms I’ve been here for two hours sitting at the main desk. And you’re the only one in any of those actual rooms. And I haven’t seen anybody come or go. And it was weird, my heart sunk.

Like I was like, wow, it’s like my stomach dropped, right? I was like, what?

So I looked at him strangely and then I step past him to turn the corner because I wanted to see and confirm. Right. That I like Scotty was in the room next to me like I was talking to him. And so I go over there and look and Scotty is not there. And at that moment, a million thoughts swirled through my head.

I was like, what the heck is going on? Right. Like, obviously things aren’t right. Like, I forget my exact emotions, but I just remember thinking a million things. So I said thank you to the guy or whatever and grabbed my stuff and went back to our house, into my room and just laid on my bed. And I was like, what is going on? I just had a conversation with, like, essentially an imaginary friend, so to speak.

But it was so real. And so that conversation I have with Scottie was that happened was so real to me at the time. And that’s when I realized I had problems. It’s when I realized I was starting to hallucinate without being on drugs, the combination of just, Boulder’s notorious for, being a big weed smoking university and the combination of smoking a lot of weed and drinking a lot, probably not getting enough sleep, not getting enough exercise, mixing that in with, you know, the occasional recreational drugs that we probably did a little too often.

And my brain had gotten messed up, you know, it gotten rewired. And so, you know, I call my parents and let them know and they come out and they said, we need to get you to a specialist or a doctor, a psychiatrist just to see what’s going on. So I go into the psychiatrist and stuff like that and make a long story short, like, yeah, they diagnosed me with a mild case of schizophrenia, that’s what schizophrenics do, right?

They hear voices and have different personalities and all these types of things. And my roommates have been telling me, dude, you’ve been acting really weird for the last couple of months. And I didn’t think twice about it. I was like, what are you talking about? Like, you know, we were all drunk last night. Like, you were weird too, whatever.

I kind of just brushed it under the rug like it didn’t mean anything. Yeah, so the psychiatrist and the doctor goes, yeah, you have mild cases of schizophrenia and what we need to do legally is we need to get you into a psych ward and you have to spend two weeks there where we can closely monitor and watch you to figure out how severe of a case of schizophrenia you have so that we understand what we need to do next, kind of what medicines you need to go on and also how this is going to change your life.

And it was so scary. It was so weird having the conversation then with my roommates that hey, this is what’s happening with me and that I’m no longer going to be living here. And I have to go live in a psych ward like so embarrassing and difficult and all the things. And so that’s what I did. I checked into a local psych ward and it was so weird. It’s like readout of one of those creepy movies.

Right. And, you know, I have my own room and stuff like that. And then every day they have you hang out and it’s like a common area where doctors, physicians, specialists watch you through a glass window to see how you interact with others in the room and what you do and who you talk to and things of that nature. And they study your behavioral patterns and all those types of things.

And after being there for three or four days, my mom still in town, too, because she’s coming to visit me and checking in on me and get updates and stuff. And doctors are like, yeah, you have schizophrenia.

We can tell, some of the things you said. You said some things to people that weren’t there. Like sometimes I can tell that you’re hearing voices because you’ll have a certain face and then all of a sudden your eye, your expression changes like you just heard something. So it was weird, guys.

it was weird. It was a crazy experience.

And it got scary because statistically, once you have or are diagnosed with schizophrenia, your chances of overcoming it and getting rid of it completely is one percent. People don’t recover from it. Once your brain has developed the neurons that fire to create schizophrenia, you basically have no come back. You can take meds that kind of minimize it, but it is not supposed to go away. And and so from that moment on.

Right. So what we did is I moved back home when I left university, didn’t finish my second semester, moved back in at home with my parents. You know, my parents said, We’ll give you two months to relax at home and kind of get yourself together and get essentially sober and clean. And my parents are very adamant, right, that like, hey, we can beat this.

But you need to remain sober. And on top of that you need to relax for a couple of months. And, you know, my parents are thinking, as soon as he gets sober, like things will his brain will start working normally again and he’ll be fine. Right. And that’s what we were hoping for and so forth. But at that point, I was like, I’m going to take this into my own hands and I’m going to make myself better.

And so what I did was with the two months my parents gave me, I didn’t just sit around, play video games or anything like that. I started reading relentlessly every single book I could get my hands on.

That was about how the brain functions and works. And so I learned so much about neuroscience and again, the cognitive, all the cognitive stuff around how the brain functions and whatnot.

And I read this book, it’s called Brain Lock. It’s my favorite book ever. It’s a great read for anybody who wants to understand how the brain works and how habits are formed and created and then also how you break a habit. And this really cool doctor wrote this book and he explained and it’s filled with case studies of how he’s been able to heal and help people that have brain damage or memory loss or whatever it is, get rid of it like recover from it all naturally.

And it has to come down with the way you think, because what happens and this is how habits are formed, really interesting. Habits are formed based on your thoughts. And so what happens is the very first time you have a thought, a neuron fires in your brain. All right. And the more and more you have a particular thought or do a particular thing, the more neurons that fire down that groove of in your brain. So what ends up happening is that habits are formed because we think repetitive thoughts over and over again.

So the neurons are firing in this particular pattern, those particular wave, so to speak, in this particular groove through your brain. And every time a neuron fires down that brain because you have that thought again, the groove gets deeper and deeper. So it’s like it’s harder and harder for neurons to break out of that neuron pathway, because over time the grooves get deeper..

Now, luckily, I had kind of mild case of schizophrenia. We diagnosed it very quickly. And so I read this book and I was baffled to learn all this. Right. This doctor was literally helping people who lost movement in their arm be able to recover our movement in their arm because he was able to help them rewire their brain. And so I was like, OK, this is what I’m going to do.

I’m going to rewire my brain to be healthy again.

And so every single time I would have a thought or a episode, as they call it, when you’re schizophrenic, every time you have an episode where I think I would hear something real quickly.

Right. You have to snap your fingers, snap your arm. You have to do something to break that train of thought, like you cannot continue in your brain having that fake conversation because that neuron is firing down that groove and it’s getting deeper. And you’re getting in. Once it’s too deep, it’s really hard to break it. And the same thing happens with habits, guys.

And it’s why when you’re young and you get your driver’s license, driving, it seems like there’s a million cars in the road and you can’t figure it out. And then, you know, 10 years later, you can drive with your eyes closed, like on the street. You can be on your cell phone or whatever. Not that you should, but you can be multitasking. And driving is so easy is because your brains done that so many times, like your muscles know how to fire and your brain knows how to work and it knows how to observe and take in all the different things.

And so, yeah, that’s what I started doing, was anytime I started hearing a voice. Right. I’d have to snap my fingers or move my arm or do push ups or do something to sort of stop the neuron from firing down the groove that was creating that. Those imaginary voices in my head and I get super wild personal story. Right. But this is all true.

And what happened is over the course, it took me about six months, but six months of every single day, putting conscious time and effort. Into meditation, visualization, giving myself self affirmations that I was healthy and then also making sure that I was breaking the pattern of how my brain was firing when I was having these episodes, I was able to completely get rid of my case of schizophrenia. One hundred percent like it doesn’t exist.

And it’s really interesting thing because again, ninety nine percent of people don’t beat it. But also, I don’t think 99 percent of people go do the research on how to beat it. Lot of people just accept what is said to them by a doctor or doesn’t even have to be a doctor, can be somebody else. Somebody else can tell you, hey, you know, you can’t start a coaching business.

You’re not good enough. You don’t have enough expertise or whatever it is.

Right. And you can either decide to believe it or you can decide, nope, I’m not going to believe it. I’m going to rewire my brain to feel confident and to know that I can do this and it’s going to happen. I’m telling you this story is for a lot of different reasons. All happened to me? It’s now been, let me guess, my age.

Yeah. Yeah. It’s been thirteen years now since that happened and six months for me to recover from it. And then, you know, I transferred universities.

I finished up at Sonoma University in Northern California my last two years, and I bunked with a couple of buddies from high school that I knew well. And we kept sober and I was in the right environment and recovered. Right. And from there, right out of that university, got hired at a marketing agency and then boom, started my entrepreneurial career. But again, the reason I bring this up, guys, is because I don’t accept a couple of things.

One, don’t accept everything that people tell you to be like to be the absolute end all be all truth. All right.

You decide especially when it comes down to what you are capable of as an individual, as an entrepreneur, as an online coach. All right.

You get to decide your success. Anything is absolutely possible. And the other message I want to give here, right, is that things can change fast, freaking fast. Right. Like I was in a psych ward and then six months later, I was completely normal. All right. But it comes down to choice. Like, I had to do a lot of work. It was super mentally challenging to break the habit that my brain had created for hearing voices and hallucinating a lot.

A lot of work, a lot of focus. Again, I had to do meditation and visualization every single day as well and as well as affirmations. I put in the work. I did the research like I looked online and I was like, OK, how do I like who do I need to study? Who are the experts in brain chemistry and understanding how neurons work and all this stuff? And I went and I sort them out and then I studied them and then I implemented everything that they taught.

And so whether it’s somebody you have been diagnosed with, a health disease or whatever it is, you ultimately decide whether that’s a real disease or not. I just saw something cool on online today. I am not going to mention his name, but a very young entrepreneur recently was diagnosed with cancer at age I think he’s like twenty seven years old. And and he decided, nope, I’m not going to have cancer and I’m not doing chemo.

He did alternative medicine the last four months and now the cancer is getting smaller and smaller. It’s almost non-existent. And he did the exact same thing, it seems like that I did when I was 20 years old. Right. He did all of his research. He lowered his stress levels and then he studied what he needed to do to heal himself. And he did. And so I bring all this up because, again, not whether it’s health related, whether it’s business related or whatever it is, just don’t let anybody tell you that things are a certain way.

Like you decide what is going to happen. That experience, I wouldn’t change I would not change that experience. Ever since I have been so grateful for absolutely the smallest things in life because I almost lost my life, so to speak, there in terms of the quality of life that I was about to have. And you can lose it fast. You can overindulge. And but you can also make a comeback.

And so you can make a comeback. Does not matter if you’re struggling right now in business or if you have you tried and failed before or whatever it is, things can change at the drop of a hat. You can lose everything that you have. You can be crushing it. And business and life and relationships and everything are good. And you can lose it all real fast, vice versa. You can have everything going wrong for you.

And real fast everything can turn around. All right.

And in another example, I’ll drop of this is that one of our clients and our mastermind, seven figure visionary, she started with us five months ago when she started with us, she was at seven thousand dollars a month as an online coach.

Just today, she reached eighty three thousand dollars a month. She’s made eighty three thousand dollars this month. And we still have a third of the month left. So she’s going to break over a hundred thousand dollars this month, five months just after working together inside of our master mind, growing from seven thousand to eighty three thousand dollars a month in five months. All right. So, again, things can happen really fast for the good or for the bad.

And so that was really what I wanted to share with you guys is to tell you guys a little bit more of my story. And again, that experience is really what propelled me, I think, ultimately into entrepreneurship, because I learned so much about the brains, about how much potential we all have as humans to decide what happens in life, what we can do with our life. And that really inspired me to just be like, well, yeah, if I can beat, you know, schizophrenia and ninety nine percent of people can’t beat it, like, what else can I do on the positive side.

Right. And so I’m grateful for that experience. And so there’s a couple of things take away from this guy is like if you look back in your life, if you’ve ever had a tough time, just remember, you make it through it, tough times pass. So if that’s you right now in this difficult year for many 2020 covid just know you can make it through if you want it. You got to put in the work though.

You’ve got to put in the reps and then otherwise just know things can change really fast. All right. And so keep your eye on the prize, whatever it is that you want to do, whatever it is you want to make happen, because you can absolutely make it happen. The brain is infinitely powerful as the most powerful computing system machine in the world. Humans on average only use two to three percent of your entire brain capacity. All right.

And that’s why there’s a lot of people that are into meditating as soon as they wake up, because technically your brain is still in that dream state. And if you meditate right away, when you wake up, your brain is kind of like accessing different levels that it normally doesn’t. When you are 100 percent conscious and awake, there’s just so many cool things hack’s out there around the brain that I’ve learned that we’ll get into another episode because this one’s already pretty long.

But again, I just want to share that message with you guys so you get to know me a little bit more. Got to know my story again. You know, some people look at me and may think I have a perfect life or whatever. Everything’s always been easy for me or whatever it is like.

We all have our stories. We all have had our ups and downs. The main takeaways, guys, are just that know that your brain is infinitely powerful. You can achieve and do anything you absolutely want to do. It’s up to you. All right.

And so the ball is in your court and just know that real quickly, no matter where you’re at, you can make amazing things happen and things can happen very very fast and life can change for the better really fast.

And so that’s my example for you there, as well as with our client. Right. Who you know, her life and her business just changed so fast over the course of five months because she decided that she wanted it to. She hired a mentor, which was us, and she put in the work and boom like she’s doing all types of amazing things now. And so things can happen really quickly, guys.

So that is it for this episode. I wanted to show that amazing story for you.

Hopefully that, you know, you guys get to know me a little bit more from that, a little bit more my background. I want to be very authentic and real with you guys, as well as giving you guys tangible tips and strategies around growing an online business and in particular, our coaching business. I also want to talk about and share with you guys personal stories and stuff like that where I think it will relate to and I can relate it back to, helping you in other aspects of life and otherwise give you inspiration to go after and do all the things that you want to do.

Because the worst thing you can do is not do anything and live in regret. Regret and wonder, what if at the end of your life, that is one of the seven things that people regret on their deathbed, is wondering what if and another big one is caring what other people think of you. So if what’s holding you back from starting an online business is that you’re wondering what other people are going to think of you. Right.

That is, again, just so you know, that’s one of the top regrets of people on their deathbed, is they wish they would have just done what they wanted to do and were who they wanted to be without worrying what other people thought. And so those are the takeaways. Guys, I hope this is inspirational or help some of you, no matter where you’re at right now in life and in business in this crazy 2020 year.

But yeah, that’s it for this episode, guys, as always, keep doing. You keep having an absolute blast with your online business. And we’ve got a bunch of cool episodes of cool stuff coming up. A lot more tangible and technical and tactical strategies that you guys can use to grow your online business, online coaching business. So make sure that you hit the subscribe button if you haven’t already. All right. So that you download all the episodes to your phone and so you get notified when new episodes come out because they come out every single week.

Normally times multiple times a week. And we’re going to have some amazing guests on our show coming up here in the near future. So you don’t want to miss that. But a lot of cool stuff in the works and excited to share all this stuff with you guys. So that is it for this episode. Guys, we will see you in the next one.

Hey Dino Gomez here, and if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheat sheets to help you grow your online coaching business.

All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode, guys. We will see you in the next one bye-bye.

 

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How to Deal With HATERS Online!


How to Deal With HATERS Online!

Written By Dino Gomez

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Transcription

In today’s episode, we are going to be talking about how to deal with haters online.

All right, let’s get into this one.

Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1. All right, guys, how to deal with haters. They hate us because they hate us. I don’t know if you guys have seen that line in that movie.

I forget where it’s from, but funny line. But how do you deal with haters?

Guys, I’ve got so many stories around this, so many. I don’t even know where to begin, except that I’ll go back to this story. So again, I started with an online agency. We started running Facebook ads before most people did very successfully.

And then I decided to launch a Facebook ad course, a year and a half ago, maybe two years ago.

And so I launched this Facebook ad course and start running ads naturally for the course because we’ve been running ads for years. And it made sense, right, that we’re promoting a Facebook ad course with Facebook ads. It kind of just makes sense. So we are doing that to grow our Facebook ad program. And naturally, what happens when you start running ads is haters come out of the woodworks. Right. And it makes sense with advertisements. You’re reaching thousands of people.

Our ads reach I think it’s seventy six thousand people a week or it’s either that or seven hundred and sixty thousand a week.

I’d have to check. And it’s been a moment since I looked at the Uniques of that, but it’s a lot, all right, and so our ad reach a lot of people, which means there’s a lot of opportunity for somebody to dislike our content and that’s completely fine. But so the first time and I was running ads for our program or early on, I wrote up an ad that was a homerun.

One of the things I love to do is write copy. And because working in an agency, I’d written so many ads before, I’d gotten pretty good at writing copy and copywriting and writing intriguing headlines and all the stuff. And so I wrote up an ad and it got a bunch of comments on it. A lot of people liked the ad.

A lot of people are asking questions about the program, you know, and some people were hating on it. Right. And in this, one person left a remark and at the time I was still managing the ad comments of our account.

Since then, we have Chelsea in our team, who’s amazing. She responds to any remarks as far as questions or comments on our ads. But at the time I was responding to comments. And so somebody left a ridiculous remark and I left a ridiculous remark back. I didn’t jab back, you know, like getting emotionally charged. He is kind of said something that didn’t really make much sense.

And so I responded with, like, dude, that doesn’t make much sense. But what are you trying to say? I really couldn’t even understand what he was saying. He was mad and he was saying something. I forget what it was. And we went back and forth in the thread of comments for a while. And then somebody chimed in that I didn’t even know and was like, Dino, dude, you’ve made it, man.

You don’t need to respond or give energy to the trolls. You’re beyond that. And I was like, whoa. Like it was one of those moments. I was like, huh. And it’s funny because I was never worried about haters. Like, I knew that eventually, they would come, but I was never that worried about it. But this dude saying that I was like, huh, he’s totally right. What am I doing?

And I’m wasting my time and energy responding to him, given him exactly what he wants, attention. And so that was kind of a light bulb moment for me. And so then I turned to my wife and I was like, I got a hater today. And she’s like, oh, Congrats, you have made it. She always knows that when you make it.

Because principle number one, guys, is that nobody hates on you, that’s doing better than you. They just don’t. There’s no reason to. And successful people don’t hate in general. It’s literally a waste of time and energy and thought that could be put into something productive. So they don’t do that. So normally it’s somebody that is in a tough spot and that’s just where they are at in their life. And so, the first step dealing with haters is realizing that if you have haters, that’s a great sign.

That means you’re disrupting the market and you’re making a move and you know, somebody else is feeling under the weather about it. I’ll just say that, OK? And so that’s kind of no. One is like first congratulate yourself. You made it right enough so that you are triggering people. And then number two is like I always like to go back to like metaphor’s like another example of like that you made.

It is like think about any professional athlete, like it doesn’t matter if it’s LeBron James or Michael Jordan or whoever is your team or athlete. Right. They play at home and their home stadium or court. They’re cheered when they go to the other team’s stadium or court. They’re booed by the crowd because they’re good. Right. And that’s what happens. Right. And that’s natural. So athletes are more used to hating than anyone else.

They literally hear horrible things said to them while there’s balls flying at their head and all other types of things in the middle of a sports game. Right. And so that’s the second thing to realize is like that it’s another metaphor for the fact that you made it. But the second step is after you acknowledge, OK, I’ve made it is is just to really just ignore them.

Like you do not respond or engage with anything that they have to say at all. There’s no point in doing so. And that’s why you’ll realize you’ve probably seen plenty of advertisements online with tons of horrible comments. And you’re wondering like, why isn’t the brand responding? Because it’s just not worth the time of day to do so, like it really is not. And so you kind of just brush it off. You recognize that person probably is just in a spot where maybe a little bit jealous of what you’re doing or whatever it is. They’re just not feeling good about themselves and they’re taking it out on you.

And so don’t take it personal. You just ignore it and then you move on, right, and if you want, you can use it as fuel, you can have fun with it. I have Chelsea and her team saves all of the mean comments that are left on our ads. And we have had some good ones. I had somebody tell me I look like a 10 year old once. I do look young.

I’ve had somebody say, when does your next Tony Robbins video come out? That wasn’t that mean. But people come up with some funny comments. There’s been some really wild ones over the years. But I literally have Chelsea save them all because at some point I’m going to do a YouTube video and I’m going to read off mean comments, just like if you guys have seen mean tweets before, I’m going to read them off and just have fun with it, because honestly, some of them are pretty funny, some of them I tip my hat.

I’m like that. That was pretty good. Like I’m laughing, that was pretty good. And so that’s kind of the second thing is to start having fun with it because I still get notifications on Facebook when somebody comments on our ads, even though Chelsea manages responding to ads like every now and then I’ll see a comment left. And sometimes I’ll engage with it and so forth, like sometimes people won’t leave a hater comment.

It’s not a mean comment. It’s just like a funny comment. And I always give my kudos for that because I’m like, that was funny. And so that’s the other thing, guys, is just to have fun with it because it doesn’t change anything. People are so worried about what if I have a hater? what if everybody in the world doesn’t like me?

Guys, you do not want everybody to like you, all right? If everybody likes you, you’re doing it wrong.

All right? You want to have haters. All right. That’s the other thing you need to realize. You want to have haters for several reasons. One, it means you’re doing something right. And you’re scaring people enough that they’re leaving comments to try and break you down. And two, it means that you have a polarity in your message, in your marketing enough that you’re repelling or triggering some people while attracting others. And that’s what you marketing should always be doing because you want your marketing to have a degree of polarity to it.

All right. Because if you market to everyone, then you market to no one. All right. And so you don’t want to be that generalist. You want to draw a line in the sand as far as your belief system, what you stand for. What you don’t stand for. And you want to make that really clear. And then from there, people are going to be like, nope, I don’t like you.

And they might leave a bad comment. Your ads should say, hey, if you’re doing this, you’re doing it wrong. And here’s our methodology and this is the right way to do it. And what that’s going to do is it’s going to make some people really uncomfortable because they are going to be like if you say if you’re doing this, you’re doing it wrong.

If I say, hey, if you only do organic marketing as a coach, you’re doing it wrong, you should really be doing ads with organic. The people that are just doing organic are going to get triggered. They might leave a mean comment. Right.

But that’s what we want, because what’s simultaneously is going to happen is there’s going to be a part of that audience that’s trying to do organic marketing as a coach, not having success. And they’re going to be like, no wonder I’m not having success. I need to also do ads with organic. Right. And it’s going to pull in people that are ready and willing to scale their business with ads as well. And so that’s like, for example, that’s part of our messaging over here is we love ads and organic works a ton.

We teach of a lot organic marketing strategies inside of our mastermind. And then we also teach ads as well, because I believe organic is the best way to start as an online coach to really get to six figures. And then from there, once you have your marketing, your message and then your program delivery dialed in your sales dialed in, then it makes sense to go one hundred times faster with advertisements. A Facebook live is only going to reach one hundred a few hundred people.

If you spend ten dollars a day on Facebook ads, you’re reaching thousands of people.

Right. And so I make that very clear in what I post on Facebook in our ads, I’m like, hey, if you’re a mission driven coach or you’re out there to impact and serve and help as many people as possible, don’t say that and not be afraid to run ads, because if that is actually your mission to help and serve more people, you will run ads so that you serve and help more people. Right. And so we say that and it triggers people because there’s plenty of organic coaches who literally get mad about it. They’re like, hey, I’m fine with my coaching business, and they message me and PM me and all these different things, you know, tell me more about the ads and stuff and they get curious because I mean, it’s just numbers. You’re going to reach more people with ads. You’re going to serve more people. You’re going to lend more clients.

And so I say that I know it’s tough for me to wrap my head around saying that because I think innately everybody wants to be liked by everybody. But from a marketing perspective, you have to draw a line in the sand for what you stand for. And I firmly believe that ads are the best way to scale a coaching business that already has its foundations in place. For that reason that you reach more people and naturally reaching more people, you can help more people.

You can land more clients. And so that is our message. And it triggers some folks and other folks go love it. They go, yes, like cool.

Like, I’ve been doing organic for a while and it’s been working, but I am ready to scale and blow up.

And so, like, I would love to learn more about your program and stuff because we’re ready to scale. And so some people love it. So that’s polarity. Drawing a line in the sand, what you believe in. And some people aren’t going to like it. If they don’t like it, that’s OK. They’re not the right fit client.

And, you know, you wish them the best. And that’s totally cool. Right. You shouldn’t be trying to land everybody as a client. There’s just endless opportunity and business out there. And other people are going to be like that makes total sense. I love what you stand for. I’m a huge proponent of ads as well. You know, I’d love to learn more about your program and so forth for that reason.

And so that is really important, guys. And so that’s kind of like how, you know, whether you’re doing it right or wrong and stuff like that. Like you should have some haters, our clients. You know, I’ve been really working on this, drawing a line in the sand of what they stand for. And it doesn’t have to be just in like marketing technique per say. You can draw a line in the sand and create polarity of what your mission and stances on a whole bunch of different things.

You know, we have a client who’s a relationship coach, and so she makes it very clear that her line in the sand is the way, you know, communication should work between a couple. Right. And it’s different than what other relationship coaches say. But she stands strong in her belief that, hey, this is the way it’s communication, that should work in a relationship. And that will ultimately lead to the relationship that you’re looking for.

And she is very firm about her belief system there. And she also like another way to create polarity is whether or not you swear and curse. Some people are very turned off by explicit language, I’ll say. Right. And but that creates clarity. So if you’re somebody who naturally cusses a lot and that’s just who you are, then go for the cuss, not on purpose. But if that’s just naturally the way you talk, where you drop an F bomb here and there, then go ahead and do that, because what that’s going to do is some people are going to be like, nope, like that’s too much for me or, you know, I can’t do that with my kids around.

Like, that’s not the right coach for me. Other people are going to be like, yes, that person is very authentic. Like, that’s you know, they’re not sugarcoating anything. There’s so many different ways to create polarity guys. But the point of the matter is that you don’t want to market to everybody. You don’t want everybody to like you. You should have haters. And when you do, you just brush it off, wish them the best, have somebody else manage your ad comments is what I do.

So I don’t even have to see the comments. And then you just keep powering forward and, you know, as you focus on your clients and what you’re doing with them and that’s it. You pat yourself on the back because you made it right. And that’s a tell tale sign that you’ve made it. And so it’s really not something to be concerned about. You’ll be surprised if you haven’t had your first hater yet. You’ll be surprised the first time you get it, you’ll be like, you know what? That really wasn’t that bad. And it’s because it’s not somebody standing at your front door screaming at you or, you know, it’s somebody on the Internet typing things on their computer. But behind in a dark room somewhere in the world, you know what I mean? It’s very different. I think you won’t be as effective as nearly as much as you think you will survive.

And it’s really not a big deal, actually. It becomes kind of funny. And every now and then I go through our folder of mean comments and I laugh because some of them are funny. But anyways, that’s how I deal with haters, guys.

That’s how you should deal with haters. You should have haters and if not look to make sure that you’re not marketing to everyone. Make sure there’s some polarity in your marketing. Make sure you’re drawing a line in the sand of what your belief system is and that you’re being unique to your brand and what you stand for and your methodologies and communication and personal brand, whether or not you cuss or not, just your style, whether you’re going to be wearing a suit all the time and looking professional or casual like that.

Is your brand at is polarity? And so stand centre to yourself like that, and you will attract the right fit clients to you and repel the wrong ones.

All right. And so that is it for this episode, guys, as always, keep doing. You have an absolute blast with your online business. We will see you guys in the next episode.

Hey! Dino Gomez here. And if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheat sheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode, guys.

We will see you in the next one, Bye bye

 

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