Dino Gomez

Online Coaching

Online Course vs High Ticket Coaching [Cheatsheet Included]


Online Course vs High Ticket Coaching [Cheatsheet Included]

Written By Dino Gomez

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Transcription

Hey, you guys, Dino Gomez here, founder of Seven Figure Visionary, as well as Coaching launch. And today we’re going to talk about the difference between an online course and a high ticket offer. Let’s get into it right now.

All right, guys, what’s the difference between an online course and a high ticket offer, and which one should you offer inside your business? Let’s get into all of that stuff right now. So we’re going to do is hop on over into my computer and let’s take a look at the difference. All right, guys. So we’re over here on my computer. We’re looking at the seven figure visionary courses versus high ticket offers Matrix. All right. And the very first thing we’re going to start out with, with the difference between an online course and a high ticket offer is the price point.

All right. And so with an online course, generally speaking, you’re going to see prices ranging anywhere from ninety-seven dollars US to about two thousand dollars. Now at the two thousand, three thousand dollar threshold is, generally speaking, when it becomes a high ticket offer. The reason for that is at that price point, generally speaking, people need a phone call in order to enroll them into a program. They’re going to have questions. They’re really going to want to make sure this is the right fit for them.

And there’s a couple other factors that play into a high ticket offer in terms of like the customization of it. And so people are really going to want to make sure that they’re spending their money correctly and that you have a solution to their problem. All right and so courses will be again in the ninety seven to two thousand dollar price range. On the other side, a high ticket offer, generally speaking, starts around three thousand dollars and then it scales up to like sixty thousand dollars.

Now, I know that sounds ridiculous. Like what? Who would pay sixty thousand dollars for some type of coaching program? It happens all the time, right? A coaching or consulting program. People charge that amount. And the reason is for the next thing that we’re going to get into is the duration of each. So a course, generally speaking, is it tends to range in like four to six weeks. All right. And courses you normally have like lifetime access, but generally speaking, you’re able to go through the course and achieve whatever the outcome is.

And about four to six weeks, there will be some exceptions where sometimes it will require a longer period of time for you to get a result. But generally speaking, like an online course is sold and packaged in about a four to six week time frame. Now, compare that with a high ticket offer where what we’re looking at is more of like a three to 12 month agreement. All right. So that’s also part of the reason why it’s a more expensive offer, is because you’re providing coaching or consulting services for an extended period of time.

So high ticket offer you’re going to see a lot of three to 12 month options out there. And so that’s kind of a difference in terms of the actual length between a course and a high ticket offer. All right. The next thing we have on The Matrix here is basically the difference in a course versus a high ticket offer in terms of what is actually provided right now. With a course, it’s generally like tactical and you’re going to learn, you’re going to develop a certain skill set or otherwise attain a certain knowledge around a certain subject versus a high ticket offer.

It’s more about implementation. All right. So you’re going to get the knowledge portion as well as the implementation. So your coaches or the consultants or otherwise kind of standing over your shoulder and they’re making sure that you’re actually doing the stuff necessary and required to get the result that you want. So it’s a lot more like putting your head down and getting work done with the help of an actual coach there coaching you through the process.

All right. And then on next on The Matrix, let’s look at the difference between a course and a high ticket offer in terms of support. So normally with the course, you’re kind of more on your own as the actual student or the member. You’re going to go at your own pace and you’re kind of responsible for taking action by yourself. All right. So with a course, because it’s low ticket, it’s really difficult for the coach to provide a lot of accountability because there’s going to be a much larger number of students or other members inside that program.

And therefore, they can’t provide like one on one accountability to make sure that you’re actually doing the work. All right, versus if we look at a high ticket offer, it’s normally closer to done with you. All right, because it’s a more expensive program. The coach has more resources. The coach or consultant has more resources to help you each step of the way as you build out, as you actually do the different steps inside the program. Because they’re charging a premium price, they’re able to spend more time with you to make sure that and help you through any of the little nuances and things that you might be struggling with.

For this reason. Generally, what I’ve seen is that people get better results with high ticket programs because there’s the accountability there. There’s also the coach has enough resources because it’s more expensive to help you pass little things that might tangle you up. And what we found inside our programs, guys, is oftentimes it can be the smallest little thing that keeps somebody that’s otherwise keeping somebody from the success that they’re looking for. And by having an extra coach right there to help them past a particular thing is absolutely massive.

So, for example, inside of our program in our mastermind’s seven figure visionary, which is for online coaches and consultants who want to scale seven figures, right, we have five different coaches inside that program. All right. And so our members can go get help from our copywriting expert and she will literally look over your sales page or your social media posts or your emails or your webinar, and she will help you actually write the copy for it.

She will literally tweak things for you to make sure it’s awesome. Right. We also have an organic social media expert. We have a Facebook advertising expert. We have a sales coach. So we have all these different coaches, like the sales coach, can listen to your call recordings and give you tips and advice on what you should be saying or doing differently on your calls to have a higher close rate compare that to a course.

The instructor of that course that might have hundreds of students isn’t necessarily going to be able to have the time or resources to listen to everybody’s call recordings. For example, if this was a sales program. Right. And actually give you that one on one type of support. All right. And so the high ticket offer is done with you because there you have more support from your actual coaches. And that leads us to the next category in The Matrix, which is basically the number of coaches inside of a course versus a high ticket offer.

Generally speaking, guys, with a course it is normally just one instructor teaching you a specific subject or tactic or strategy around one specific thing. All right. Now, inside of a high ticket offer, quite often you will see multiple coaches. And that’s kind of like what I just mentioned a moment ago. Inside of our master mind, we have five different coaches so that our members can get support where they need it in different areas of their business. Right.

And it’s more of a one stop shop rather than them having to go figure out how to write copy by themselves and then go higher sales coach and then go higher or organic marketing coach and then get help around strategy and implementation and design and like teams and systems, all those things. Instead, we have different resident coaches that cover all these different areas of expertise to provide that higher level of support inside of our high ticket offer. All right. And the next on The Matrix here, guys, is the number of touchpoints between the coach and the actual members.

Inside of a course most likely you will see a once weekly call. Sometimes it’s even biweekly or just once monthly. So you’re not going to have very many calls with the actual instructor. On top of that, you are going to have a lot of people on that call. All right. And so although oftentimes, course creators are able to answer a lot of questions on those calls, there’s a good chance you might be waiting for a long time to get your question answered if you’re a member.

Likewise, if you’re the coach, you’re going to have quite a lot of questions to cover on those calls that might run a little bit longer and you might not be able to get to everyone. If you compare that to a high ticket offer or program, normally you’re going to see multiple calls per week. All right. And quite often, like I should say, multiple calls per week inside of our program in particular. Right. We have multiple calls per week with different experts so that our members aren’t on a generic phone call.

And so that’s again, that’s another difference between a course and a high ticket offer, is those coaching calls are normally large group coaching calls. Right. And they tend to be pretty generic just because there’s such a large number of people on the call versus inside of our high ticket mastermind we have multiple calls per week and there are around different subject matters with different expert level coaches. And so that’s one of the differences you will see between a high ticket offer and a course.

The next one on the Matrix here, guys, is courses are normally a one size fits all. And that’s just because you have more of a generic audience. You’re going to create the program as the instructor will create the program once you might update it here and there as things change. But it’s really designed for kind of just a generic type of suits. Everybody who’s interested in this subject matter. Now if you compare that to a high ticket offer, what we’re really looking at is a customized coaching plan. And again, because with a high ticket offer, you generally have fewer students or members in your program, the number of clients in your program, somewhat smaller.

And so what you’re able to do because you’re charging more as the coach is sit down with each individual of the program and really customize the strategy for them based on their niche, based on their mindset, based on problems that they’re facing inside their business. There are so many different things that pop up depending on all those different things. Again, some individuals are good at sales and some aren’t. So every individual has strengths and weaknesses. And so in a high ticket program, the coaches are normally able to help you with whatever your weaknesses are or what you’re struggling with and otherwise are able to really help you maximize what your strengths are as well.

And so you’ll get more of a customized coaching plan and approach. All right. The next one here, guys, is normally courses they promise a smaller result. So you’ll just notice that in general around the marketing and the messaging and so forth, they normally promise, like, we’ll show you how to land your first client or we’ll show you how to improve, like, you know, be able to sell a little bit better. We’ll show you how to get your first date right and instead compare that to a high ticket offer.

They’re normally able to promise a bigger result because the program is longer. So, for example, as a relationship coach, if you have an online course, your course might be here’s how to get your first date and you might show people how to communicate properly on online dating apps or where to network and things of that nature to get your first date. That’s your promise in a smaller course, a smaller promise will get you a date versus in a high ticket offer.

A relationship coach might say, hey, we will show you how to find your dream spouse. All right. Because dating just landing one date is vastly different than landing like your dream partner or spouse. Right. And what comes after dating is like, well, what do I say on the date? Right. And then how does it like and then how do we progress in the relationship and how do I deal with this? And we don’t agree on this subject and like this, will I still marry this person?

All those different things? What do I find? That I got a date, but it wasn’t the right date. How do I get dates with the right people and then don’t scare them off or whatever it is? Right. And end up with my spouse. Right. So high ticket offer for a relationship coach is going to have that bigger promise and bigger result offered. And then if we go to the next one, guys courses really are often designed and should be designed for the indoctrination of whatever your strategy is as the actual coach and expert.

All right. And so, in other words, with inside of our programs, we have two programs. We have coaching launch, which is for aspiring coaches. And one of the things that I know to be successful as an online coach is that you need to understand your niche, but you have to have a niche at the great offer. You have to have your messaging dialed in and then you have to have an audience.

All right. And so what we do inside of our front end course is for aspiring coaches as we show them. Here’s how you design your program. Here’s how you select your niche. Here’s how you build an audience of a thousand raving fans. And then here’s how you land your first three to five clients. All right. And so that’s our offer in our front of course coaching launch. Inside coaching launch.

We’re really indoctrinating our audience and aspiring coaches to understand the mechanics of a coaching business like how to put together and deliver a coaching program and how to market it, how to sell it, how to build an audience, how to make sure your clients get results, how to get testimonials from your clients, all the little nuances that go in, how to close people in messenger, how to deal with maybe if you have a couple of members that aren’t getting along inside your program, how to deal with those types of things. We show aspiring coaches how to literally become a coach and land their first three to five clients.

So that’s in coaching launch we’re really indoctrinating these coaches and our clients here to understand the mechanics of an online coaching business. After that we do have a high ticket offer, which is called seven figure visionary, and that is our mastermind program. All right. And that’s where we have coaches scaled to multiple six figures and then to seven. And that’s where we have all the different expert coaches in there. And we do the customized strategies with everybody and we show them how to launch their program at a higher price point, raise their prices, do all these different things, get better at sales, get better at program design.

We help them with their messaging and their marketing, all the different things copywriting, all putting together funnels, running ads, all those different things we do inside of our high ticket offer. And so we offer a bigger transformation because our members grow to multiple six figures and then to seven. All right. And so those are the core differences between a course and a high ticket offer. And you’re probably wondering which one is right for me?

Well, I’m a huge believer and what we call a profit ladder. All right. So a profit ladder looks like this. All right. It basically looks like a triangle. All right. And what happens is at the bottom, you normally want to have a kind of a course or otherwise a mid ticket offer, something that’s more affordable. All right. And this is for your particular portion of your audience who isn’t that familiar with you yet.

All right. They’re not necessarily ready to spend or pay for a high ticket program with you because they really want to understand if they like your coaching style and if you can get them results. And so what I think is a really credible business model for online coaches is this profit letter. And at the bottom here, you actually have either your course or your mid ticket offer. All right. And that’s going to get your audience that’s not as familiar with you.

It’s going to allow them to come in, to learn from you, to get to know you like you see how your system and your process works and get the result that they’re looking for. And then from there, once they get the result they’re looking for. Then they’re going to potentially be ready for your high ticket offer to get an even bigger result. All right. And so we really in terms of whether if you’re thinking, should I do a course or should I have a high ticket offer, there are a lot of different factors and variables such as your niche and so forth.

We really love the profit ladder so that you can serve people that are at different levels. All right, because we also have prospects and clients that come to us that already have an audience are already established as an online coach, that already have clients and testimonials and their program built. Right. But they just go like, Dino I’m doing five thousand dollars a month. I really want to do forty thousand dollars a month. Right. And so then they come into our mastermind to learn all this stuff, how to grow and scale what they already have as their actual coaching business.

Now, there are some exceptions, for example, you might be in a niche where you teach dog training and in which case you would have some course on how to make your dog behave better. And after that, there might be some individuals that want to work with you one on one to have you actually train their dog with them type of thing. So, again, it really is nice to have the offer stack in terms of a course or mid ticket offer and then a high ticket program or offer afterwards so you can serve different clients that are at different levels.

And so that, in a nutshell, guys, is the difference between an online course and a high ticket offer. If you guys want a copy of this matrix right here that I went through, there’s a link below. There’s no opt in required. You guys can go ahead and grab that just so that you have a copy of that. And also, guys, if you found this useful, be sure to hit the subscribe button.

Give us a like or thumbs up. If you have any questions, let me know in the comments section. Do you prefer a course or a high ticket offer? Which one do you think is best for your business? Let us know in the comments section. And then guys, again, if you are considering becoming an aspiring online coach, we have a really amazing offer on our program coaching launch that again walks you through how to choose your niche, how to dial in your messaging, how to build a thousand raving fans so that you have an audience, how to sell to that audience, and then how to land your first three to five coaching clients.

We do have that below, so I’ll leave a link below. But that’s it for this video training. Guys, I hope this was helpful. Be sure to subscribe because we come out with new videos every single week to help you grow your online coaching business. And that is it for this video training. Guys, we will see you in the next one.

 

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How To Record an Online Course or Coaching Program [Bonus Tips & Tools]


How To Record an Online Course or Coaching Program [Bonus Tips & Tools]

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

>> BOOK A FREE CALL NOW <<
Transcription

Hey, you guys, Dino Gomez here, founder of Coaching Launch, as well as seven figure visionary. And today we’re going to talk about how to record an online course. Let’s get into it right now.

All right, guys, how to record an online course? Maybe this will be your first online course ever. We’re going to dive into it right now. I’m going to show you free and paid tools that you can use, as well as a couple of bonus tools that you can use. So let’s dive right into my computer and we’ll dive right into this. All right, guys, we’re over here at my computer. And this is the first tool, the most important tool that we use to record online videos for our coaching programs.

It is called screencast-o-matic. You can see up here at screencastomatic.com You can just type that into Google and this will pop right up. But guys, this is an amazing tool. You can get started for free for, I think, 30 days and then it’s just 15 dollars a year. All right. And this tool is used by Fortune 500 companies. It’s used by everybody. It’s what I use to record screen recordings like what you’re watching right now on YouTube.

So it’s only 15 dollars a year. That’s just over a dollar a month. It has a good video editing component in there and all these cool features and stuff. But basically, the way it works, guys, is you download this app to your computer. It works both on Mac and PC. And then what you’ll have is you’ll have this little play button play bar that you can see here in this sample photo here. And you’ll get to choose whether you just want to show your screen, which is what I’m doing right now, or you’ll have the option of choosing both screen and webcam.

All right. And of course, recording this YouTube video, I have a separate camera set up over here. But when you do it with screencast-o-matic, if you want, you can actually use your computer’s built-in camera so that you can do a recording where you will be like in the bottom of your screen so you can choose whether to use the webcam only or both the webcam and the screen record or just the screen.

All right, go ahead. That’s step one. Download screencast-o-matic super affordable, you can start for free and otherwise amazing tool that makes it really easy to record what’s going on on your screen. All right. Now, the next thing that you guys will need, of course, to record videos is an actual PowerPoint or outline. So as you put together your video training and your lessons and your modules for your online course or to record your online course, what you’re going to want to do here, right, is, is basically what I like to use is I use since I’m a Mac user, I use the pages application.

That’s the equivalent of Microsoft”s PowerPoint. All right. And so I will just put together different slides like this. And so you can see inside of our program, this is one of the video trainings we have at our cash injection offer. We literally walk coaches through how they can add anywhere from 10 to 60 thousand dollars in a matter of four to six weeks as soon as they join our program. So I have all the slides lined up over here.

I can’t walk you through all of the slides that has all of our stuff. But I have all the different slides. And I literally walk our clients through that process using PowerPoint like this. Now, again, what’s really cool with pages that I will show you guys or otherwise I’m sorry, I’m using keynote here is if I go file new and inside keynote. Right. You can actually choose the theme so I can choose all basic white theme or I can choose one of these bold themes and stuff.

So if you want to include some branding or some cool styling to your actual PowerPoint to do your video modules and your lessons, you can do that. Same is true for both Microsoft PowerPoint. But if you’re a Mac user using keynote here, you have all these different themes and stuff as well. On top of that, guys, you can also, of course, use Google slides, which is free to use. They have templates as well. So let me go ahead and pull that up.

You can pull up Google slides is free. It’s basically another alternative for you to create your online course and basically an outline or a presentation of sorts. So I’m going to go ahead and choose, go to Google slides. Google slides also does have templates that you can use so you can have different branding. So as you can see here, there’s a template galleries you can click on that and you can see all the different templates that you want to use in case you want to record and build otherwise your program content off of Google Slide template.

Now, in addition, all that, guys, one of the things that’s important is an online course creator to keep your members attention and so forth, our visuals. So, again, we use a lot of different visuals in our actual slides, as you can see. And so where we get those visuals as we go, grab them off stock photos, I like to incorporate a lot of actual photos that I’ve taken myself off my phone or otherwise.

What you can do right is, you can hop on over to app sumo. Appsumo is another cool website that offers lifetime discounted deals normally what are reoccurring softwares and platforms and things. And normally on AppSumo they will have some type of stock photo deal. So if you don’t want to pay one hundred and fifty dollars or two hundred dollars for stock photos, if you check out Appsumo, sometimes they have a deal where you just pay a one time fee of twenty five or fifty dollars and you’re able to download hundreds and hundreds of stock photos to use otherwise in your presentations or in your marketing. So that’s another option for you there. All right, guys. And it’s really as simple as that. Really all you need is Screencast-o-matic and then some type of PowerPoint presentation in order and to put together your slides. And then you’ll be able to have your cell phone camera as well as recording as you’re presenting your actual content material inside of your program.

All right, guys. So if you found this video training helpful, we would love it. If you smash that subscribe button and give us the thumbs up, because every single week we come out with multiple new YouTube videos on how to grow an online coaching business. And then also, guys, if you want help scaling your coaching business at a much faster rate, we have a ton of case studies and testimonials we would love to share with you from our clients inside of our programs, so you can find a link beneath this video to that.

That is it for this training today, guys. We will see you in the next one.

 

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Content Marketing for Coaches




Content Marketing for Coaches
[3 Strategies for Endless Content]

Written By Dino Gomez

[Free Training]

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business. 

>> BOOK A FREE CALL NOW <<
Transcription

All right, we are live here, everyone Dino Gomez here, and welcome to another episode of The Secrets of Coaching podcast, where we reveal the mindset, strategies, problems and solutions to growing a six to seven figure online coaching business now in today’s episode. Guys, I want to talk about how to produce an endless amount of content, even if you feel like you have nothing to say or nothing more to teach. And so in today’s episode, guys, we’re going to talk about the three different types of content to consistently produce that are going to want to nurture your actual actual email list, your actual following and so forth.

And it’s going to help attract more clients into your coaching business. We’re going to dive into that. But first, I want to talk about how just about was either three or four years ago. I remember being in this exact position. This was one of the questions that I had. I was following this one guy named Mike, and Mike was always producing content like every single day. It was like a different Facebook live, a different YouTube video, a different sound byte, a different clip.

And I was like, where does this guy come up with all this content and why do it? Why am I attracted to its content? That’s really what I was asking myself was why what was special about Mike and what what types of content was he produced? And so that’s how I was able to do. What I was able to do was reverse engineer what Mike was doing. And and then I kind of came up with some some testing, a bunch of different pieces of content myself with my audience.

And I figured out what was working really well with my audience. And so I want to share that with you guys today. Now, first thing you guys want to do to always have an endless amount of content to produce is is quite simple. Number one is have a place to record it. All right. Just dedicate one single place that you are always going to record your content marketing ideas. It might be late at night or you might wake up in the middle of the night and all of a sudden have an idea of a piece of content you want to produce.

You might be working at the gym, you might be driving, and all of a sudden you’re going to get hit with these ideas. You need a place to record them. For that reason, I recommend your cell phone because you’re almost always will have your cell phone with you regardless of what you are doing. So I use the actual notes app on my iPhone. In the notes at app, I have a specific page that’s called Content Ideas. As soon as I get hit with a burst of inspiration on a piece of content I should produce, I just record it.

And that is it. Then basically the next week when I go to shoot videos and record stuff like that, I have a bunch of ideas from the previous week of content to do so. No one goes it starts with just being organized and the simple process of recording content ideas. You will be blown away by how many ideas you actually have to share when you start writing them down. The thing is, you’re only going to have that idea that a content idea, that inspiration for a matter of moments before life gets busy and you forget it, OK?

And that happens to us all. So the key guys is just to get in the habit of recording. Now, once you’re in the habit of recording it, I’m going to show you guys some mindset, strategies and techniques of how to consistently take one idea and then turn it into several different pieces of content. And so the first thing we want to do, guys, is right now, if you’re like, OK, I want to produce a bunch of content this week, next week or this month, and you have a goal that’s step number one, guys, is step number one.

Have a place where you going to record it? Step number two, have an actual goal for the amount of content you want to produce on a weekly basis and a monthly basis. OK, that is going to keep you focused on when to produce it. Now, if you are a coach and you are super busy and you’re trying to figure out when you’re going to fit in this content production into your schedule, what you need to do is first evaluate how important is this content to your actual growth.

And if it is one thing about a coaching program, it’s producing content consistently is essential to your lead generation efforts. OK, and so this should be at towards the top of your list, if not at the top of your list is consistently producing content. All right. That means you should be doing it at the start of your day, ideally at the start of your day. So that for sure it gets done before you lose the rest of your day to unexpected things that that inevitably always pop up when you run a business.

OK, so now what I will say is that there’s two different styles in which to produce content, OK? There’s some people that like to chunk content into blocks where they go, OK, every Monday I’m producing content for the entire week and they get it all done in one day. All right. That’s personally the way I like to do things is I have certain theme days of the week where I know, OK, on Tuesday I’m shooting three different videos and that’s going to take care of my content for the week.

On Thursday, I’m shooting two videos for our actual coaching clients and that’s going to go into the members program and as well as the actual coaching calls I have with them and so forth. So that’s what you want to do first, guys, is decide do you want to chunk your content and have it done on certain days and certain times? Or the other option for you is to shoot and record content when you get that burst of inspiration and have that creative idea.

Now, if you’re that type of person where out of nowhere you’re going to have that inspiration and you’re able to quickly get your your camera set up, your iPhone set up or hop on a Facebook live or whatever it may be that works that might work well for you personally. My brain kind of turns on and off depending on what. Types of tasks I’m working on, and so for that reason, I do better when I sit down and block content chunks and record it all at once and one and one go, I kind of get into a certain mood and a certain flow.

I’m going to be outgoing and charismatic and things of that nature and I’m going to shoot all my content right now. And I’m excited to do that. And so that’s personally the way I like to do it. So again, the steps so far, right, is one have a place to record your content, ideas. No two, have goals of how much content you want to produce on a weekly basis, on a monthly basis. And then, number three, decide if you’re actually going to shoot all that content on a specific day, days of the week, or if you’re just going to wait for inspiration.

Now, another reason why I like having specific days of the week to get it done is because it’s blocked off on my calendar. Nothing can interrupt me at those points in time. And I know as soon as I get a notification on my phone or my alarm goes off, hey, it’s time for me to stop what I’m doing and produce this content so it gets done. So if you’re somebody who procrastinates or finds that the day escapes you, right, you’re going to do better naturally with just saying blocking off the time period and saying I’m shooting content.

And this day on this time. All right. And so those are the those are the first three steps. Now, let’s talk about. How to always have an endless supply of content and valuable information to give to your audience. Right. And again, this is crucial that you have content always provide to nurture your audience. And so there’s really guys there’s really three types of content that I like to produce regularly. There’s training videos, which is kind of like how to videos, educational type videos where I’m going to show my audience how to accomplish and do something.

The second piece of content are personal stories where basically you’re going to take your audience on a personal story. This might be something that you read on Facebook or on social media, on Instagram and so forth. But you talk about and you reveal a story and information about yourself. Those stories are huge, guys. Top stories are more likely to be remembered than any other piece of content. All right. So even when you’re doing a how to video, if you can tie in a story, people are more likely to retain that information.

All right. So the second type of content that you can always produce, guys, are personal stories, things that have happened to you. All right. Sharing that with our audience as well as what you learn from those stories. All right. The third piece of content that’s very easy to produce all the time, guys, are client stories. All right. Revealing, right. Not just dropping off a testimonial that your client made a certain amount of money or achieved a certain result.

But actually talking about the process in which your client moved from position to position, be really taking your audience on the journey of how your client was struggling with this problem, what their feelings were, what their emotions were, what they were afraid of, issues that they were having, bottlenecks in their business, all these different things, pressures that they had, things going on in their personal life, all these different things. And then what they were able to do with your assistance as a coach.

And then what would the end result of that was and how they are now feeling and how business has changed, how their lifestyles change, how their family’s lifestyles changed, all those things wrapped around the emotions that they’re feeling now. All right. And that’s super powerful because, again, people are able to connect with emotions, are able to put themselves in somebody else’s shoes and relate. And that’s what we always like to do, guys. We want to make our marketing as relatable as possible.

And we always want our audience to feel like this was specifically recorded for them so that they go, oh, my gosh, this is what I need. Right. That’s consistently what we’re doing. And the way you do that right. With your with your actual content that you produce is by always tying in stories. All right. And always talking about emotions, consistently talking about emotions. And the reason this this this particular podcast and this show topic resonates with me so much is because I remember feeling baffled.

How does this guy consistently produce content, great content at that, that I remember, that I’m waiting for, that I’ve always absorbed, that I listen to what I’m in the gym, that I that I watch on YouTube. Otherwise in the evenings, like what is he doing right? And that’s really what you have to do guys, is his tie and personal stories and tie in emotions. OK, right now we covered the three different types of content.

Here’s how you can brainstorm to get content marketing ideas immediately. First thing you guys can do is you can pull your audience. So if you have an email list, if you have a Facebook group, if you’re following, it’s just on social media, you can legitimately and straightforward just ask your audience what they are struggling with. A simple post on Facebook. Hey, guys, what are you struggling with? I’m looking to record some content what ideas, what subjects do you want me to cover? Ask your audience. They know they are your audience. And so you get a ton of ideas just directly reaching out to them and having a normal conversation, whether that’s on social media or not. All right. So asking your audience for some ideas. And then again, once they have those ideas, you don’t just leave it there on social media and do nothing with it.

You put it in your phone to record so that it will be recorded and answered this week or the following week and so forth. Number two, how do you come up with personal stories? How do you always have Personal stories? Well personal stories, again, are so important because this is how people are going to choose you, perhaps over another coach another mentor is how much can they relate to you? They’re going to want to hear and know and like and trust you.

And they want and you can build those connections through your personal story. So how do you always have a personal story to tell guys? Quite simple, right? Again, find a creative space. All right. Wherever that might be for you. Getting the creative space, guys, and do this step. Number one, write down every bad thing and or experience or mistake that you can remember in the last 10 years, both on both related to your personal life and your business life.

All right. Those mistakes down, right? Those experiences down. All right. And more and more importantly, write down how you were feeling at the time. Well, while those things were happening to you, what emotions you were having. Right. Because that’s a big part of storytelling is also explaining the emotions that you were feeling at that time. So write down exactly how you were feeling, what you were struggling with, all the details you possibly can, and then write down how you overcame it and what the end result was.

What did you learn from those tough times in your life? Those experiences, those mistakes and these this makes incredible content to share with your community, right. Because people love to learn what not to do just as much as they love to learn what to do. It’s very, very interesting. But there’s going to be a future podcast episode that I’m going to come out with and it’s going to be called the Top Five Mistakes Coach All Coaches Should Avoid.

And guess what? It’s going to be a popular episode because people are going to want to know what mistakes have I made that they should have that they can avoid making as well by just listening and tuning into that one episode. Right. And so it’s ultimately an amazing piece of content to talk about mistakes you’ve made, how you were feeling, how you overcame those all those types of details. Next thing you want to do is write down all of the wins, all of your accomplishments, all the amazing things that have happened to you and your personal life and in business as well.

Write again, write down how you were feeling beforehand, before, before the amazing things that happened to you. Write down how you were feeling afterwards. Write down how it changed your life, how it changed your personal life, your business life, your family life, how much time you work all these different things. Write down all of the details of that as well, just like we did the bad experiences and the problems, the mistakes we made. We want to do the same with the good ones in the winds we have in addition.

And now along that same premise, guys, what you can do is you need to start listening more. All right. And when I say listening more, that means with everything that you do, listen, don’t hear, OK? And that’s kind of a cliche thing, but you can hear kids playing down the street. But are you listening to them? Right, as one kid bullying the other equally, having fun, are they brother and sister, are they to friends, like what is happening. Are you are you listening to actually what’s happening when you start doing that inside your business and you really become conscious of your of your the opportunity to listen? You will have so much content to produce. And when you actually start listening to what your clients are saying, what questions your coaching clients are asking you. Right. You’re going to have so much content because if you have a client that has a question, guess what? Your prospects probably somewhere one of your prospects that’s considering joining in your program is going to have that same question.

You can answer that question as a piece of content. And again, you might leave your client’s name out, kind of protect their their identity, so to speak. But you can literally say as a piece of content, I hear that I could produce a podcast show that says here are the top five questions and answers that all my clients ask me. And they would be another amazing, amazing episode.

Right. People would be like, oh, my gosh, that I have those questions, too. I wonder what those questions are. Right. There’s so many different things to start. Not only do you want to mentor and coach your clients, right. But also record what questions are they asking you? And that is invaluable because you can recycle that as content that goes out to everybody that you’re nurturing as far as a potential prospect for your program.

Next thing you can do, interview your audience. Right. Literally take people like strangers that are in your audience, so forth, and say, hey, I want to have you on my show. I want to have you my Facebook group and highlight you and ask you some questions and interview you as long as you’re able to be open and real and so forth with things you’re experiencing and all these different things. But if you interview your audience again, you’re going to come up with so many different ideas.

When you sit down with somebody like that and have it like a chat, extended chat for twenty or thirty minutes, you’re going to learn so much about what your market is experiencing, what they’re thinking, what they’re feeling. Right. All of this becomes what firepower for your message. You know exactly what they are experiencing, feeling the verbiage. They’re using all these types of things. And that will help you refine your message. It will also help you refine the rest of your content so it can be more spot on exactly what you want, exactly what your audience needs to hear. All right, so, guys, listen, don’t just hear right and take notes on absolutely everything. All right. The next thing, guys, is if you have a sales team, first off, you should be talking to them and minimally, right? Every single day through through chat and through messages about everything that’s going on and what’s happening that day as far as sales go.

You should also at least be on the phone with them once a week. All right. And and otherwise, you need to be interviewing your sales team and asking them and getting insight from them are what is happening on your sales enrolment calls? What questions are people having? What concerns are they having? What are your how are you overcoming certain objections and so forth? All of that is content as well. And again, you can take all that and you can use it, because if somebody has a concern before they join your program, it might be a concern a lot of people have in questions that all that your entire audience has and it might be particular about your coaching program. Those are amazing pieces of content to produce, are pieces of content that answer objections of why people are afraid to or otherwise are worried about your coaching program.

They might be it might be something small, like, you know, I’m worried your coaching program is a million dollars. They might be thinking in the back of their head. And so if that is an objection, that or something that your sales team is consistently hearing right then or if your sales team is consistently hearing when they drop the price of your program. Wow. I thought it would be a lot more expensive.

That’s literally a piece of content. And that’s also insight to you that you should raise your prices. Right. You should never hear that. That’s that’s literally a piece of content is go address and let your audience know almost everybody who hops on a call with us. One of the things they say is I thought this would be way more expensive than it is right now. Everybody who is sitting back afraid to hop on a discovery call with you.

Right. They’re going to take that call because we’d be like, wow, it’s going to be more affordable than what I’m thinking. So talk to your sales team, guys. There’s so much potential content that exists there. Yeah. Again, when your interviewing and your actual clients or when you’re talking to your clients and so forth and you’re helping them coach them. Literally ask them, you know, get not only solve their problem, but record it again, record it, because it should probably become a video training of sorts inside your program.

If it’s a commonly asked question, and it should be a piece of content that you guys repurpose to your actual warm audience otherwise. And so, guys, to review and recap. Right. How to always have an endless supply of content. Number one have somewhere where your always going to record your content. I highly recommend it be in your cell phone because you always have your cell phone with you. Now write down your goals of how much content you want to produce on a weekly basis and on a monthly basis.

And then number three, brainstorm, write all the potential content marketing ideas you have all the mistakes and experiences you’ve had, both negative and positive. Talk to your sales team, talk to your audience, interview your audience, ask them what types of content they want to see from you, which types of how to videos you want. They want to see you will. And then finally, guys, listen to the audience in the marketplace. There’s content absolutely everywhere.

And the more you just listen, you get in the habit of recording, right? Then you’re going to always have content to produce. All right. So, guys, I hope this this episode and these tidbits were helpful for you. If so, guys, go ahead, smash the subscribe button. If you guys are listening on iTunes and never miss an episode, if you guys are on YouTube or if you guys want to get our show notes and stuff like that, you can check us out on YouTube as well.

And if you guys want freebies and more free training as well as we have all different types of video training and so forth, head on over to the secrets of coachinglaunch.com. Guys, we have a ton of free training for you guys. And so be sure to head on over there and check us out. I hope this episode and this is super helpful. You go out there and take massive action, guys, start recording your content marketing ideas and start producing content consistently is one of the key drivers to consistently having an endless stream of prospects and into your coaching business.

That’s it for this episode. Guys, we will see you in the next one.

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The Law of attraction In Business [Two Worlds Explained]



The Law of attraction In Business [Two Worlds Explained]

Written By Dino Gomez

[Free Training]

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Transcription

Hey, Dino Gomez here, founder of Coaching Launch, as well as Seven Figure Visionary, and today we’re going to be talking about, does the law of attraction work inside of your business as an entrepreneur? Let’s get into it right now. All right, guys, it’s a really popular subject, everybody wants to know, does the law of attraction work specifically work for entrepreneurs? And if so, how does it work? Right. So before I dive into my thoughts, my opinions on the law of attraction and how it ties into growing an online business or otherwise any type of entrepreneurial business, I want to give you a little bit of background right now.

I’ve been studying the law of attraction for about seven years now. By no means am I implying I’m some type of guru or anything of that nature. I just have always been fascinated by it. I’ve always been somebody who’s attracted to positive people and positive thinking. And that’s just my favorite type of movie genre are comedies. That’s just kind of my entire being. So yeah, seven years ago since I’ve been doing vision boards and things of that nature.

Now with that said, I’ve been able to grow a seven figure online business. And so I want to talk to you about how I’ve utilized the law of attraction and how I think it plays into growing and growing any type of business. So the first thing we need to understand, before we get into the specifics of the law of attraction, we first need to fundamentally agree on one law in the universe and that is basically the law of opposites.

Otherwise, I like to call it like the yin yang concept. But basically the way it works, right, is we know that we have a sun and we have a moon. We know that there’s good and bad. We know that there’s daytime versus nighttime. We know there’s men and women constantly everywhere. Right. What we’re going to see is that there’s just opposites everywhere, everywhere you look in life. And the reason this is important to understand when you look at opposites is because we’re going to look at the difference between inner work and outer work when it comes to entrepreneurship.

So if you guys agree with this first statement that there’s opposite apparent and it’s evident everywhere in the universe or on this planet right now or in your reality, I should say. Opposites are something that’s real. So if we agree on that mindset then what we need to look at, because if we first say yes, opposites are real, then what we need to look at when it comes to growing a mindset business as an entrepreneur and as it relates to a law of attraction are basically what are the opposites that are at play here.

So there’s really two things at play as an entrepreneur.

There is inner work, and then there is your outer work. I’m going to go through the characteristics of each of those. So inner work, this is going to be your mind set. It’s also going to be your thoughts. It’s also going to be your emotions. It’s also going to be your energy levels, it’s also going to be your health.

So there’s and there’s probably a ton more of that into inner work. It’s going to be things like your confidence. All right, so all of this fits into the category of inner work as an entrepreneur, it’s really important that you do a ton of inner work. Right now, the law of attraction mostly fits into the category of inner work, your mindset, what you’re thinking about, what you’re visualizing, how you feel, your energy levels, all those types of things.

So that’s going to fall into inner work. Now, what we have to also identify what we kind of agreed upon as one of the original laws of the universe, per say, is that there’s always opposites. And so if there’s inner work to be done, there’s also outer work. And so what falls into outer work? Well, this would be things like the action you take the like the work you actually put in.

This would be mostly action oriented, things like the action you take, the work you put in. I’ll leave it at that for right now. But basically, it’s going to be like that things you actually do inside your business to grow your business. So this might be going to events. This might be joining mastermind’s. This might be reading books or else is put learning. So you’re growing and stuff like that, so these are like some outerwear is like the actual things that you do to make your business run and grow and operate sales.

It could be prospecting. It could be designing programs. It could be coaching. It could be running Facebook ads, and it could be a bunch of different things. So this is a category of outer work. So what we know, though, right, is that there must be if there’s inner work, there must be outer work. If there’s outer work, there must be inner work. Because we’ve already decided. Right, that as a law of the universe, there’s opposites.

And so the law of attraction, I think, falls over here in the inner work category. And the reason I think this is so interesting is because a lot of people go, well, I’ve tried vision boards, I’ve tried meditating, I tried thinking positive, I’m still not. My business is where I want it to be. And so these are like an equal, I would say, equally important and so I’ll put up here.

This right here is basically 50-50. OK, so to grow to make the law of attraction work all right, you’re going to have to do inner work. You’re going to have to do all this stuff thinking positive, meditating. The most successful athletes and entrepreneurs meditate every single day. They visualize consistently. So all of these types of things. Right. They’re going to take care of their health. They’re going to have to get good sleep and eat well.

So they have high energy and peak performance. Their minds will be able to think best capacity. They’re going to have to work on their mindset so that they feel confident and what they’re doing and be able to overcome obstacles inside their head, maybe fear of stepping out of their comfort zone. All those types of things are important because without doing those things first, oftentimes what that’s going to lead to, right, is a blockage right here where you’re not able to do the things you want to do, maybe that speak on stage.

Maybe that’s get in front of the camera. Maybe that’s do a Facebook live. Maybe that’s raise your prices, all of those different types of things. Maybe that’s hire and train and grow a team. Maybe it’s actually spending money on ads. A lot of entrepreneurs are afraid to spend money on ads. I think that’s one of the fastest ways to grow your business, all these types of things. You’re going to have this blockage here unless you do the inner work first.

All right? And this would be law of attraction type stuff. So can you just sit at home in your garage or in your room and just think positive thoughts and think of a million dollars and all of a sudden that’s going to manifest in your business? I would say no. But what I would say is that step one to growing your business is going to be this stuff right here is going to be the law of attraction type stuff. It’s going to be that inner work, because once you have when you have great energy and you have great health and you’re getting great sleep and you’re thinking better and you’re meditating, and then your confidence goes up and then you’re strategizing more on how to grow your business, then you’re going to make better decisions.

Then you’re going to weigh the pros and cons of doing a Facebook live, getting on camera on YouTube, running ads, growing at teams, speaking on stage, all those different things. Your first going to have to get past that in your mindset so that and convince yourself it’s worth doing to reach your goals and build up that confidence. And then all of a sudden you’ll you have to do the outer work. So you actually need to take action on doing those things.

And so as an equation, guys, I think this is how it works. I think it absolutely starts with I think Law of attraction absolutely works, but I think it’s only part of the equation. I think there’s inner work and outer work for all entrepreneurs that we all have to do. I think starting with inner work is crucial, and I think most entrepreneurs have it backwards. I think most entrepreneurs try to run right into this stuff here. And at some point when they get stuck in their business, it’s because it’s limiting beliefs, limiting the strategy, maybe they haven’t strategized enough because they haven’t spent enough time thinking.

Maybe it’s because they haven’t been taking care of themselves. So their health is slowing down, their ability to even work, maybe extended hours or even work in general or otherwise, just think properly. So I do think it starts with the network guys. I think it starts with visualizing. One of the things I always do is I visualize on different goals, numbers, KPIs metrics, things that I want our business to hit. I also visualize and have a lot of graphics screen savers on my computer, all these types of imagery of vacations I want to do and different things I want to do, charities I want to start all those types of things.

That becomes a motivating force for me to get me past what would be any type of block limiting belief or scarcity mindset and allows me to take action on the different things that would be needed to reach those goals. And so I do think, yes, law of attraction, I believe is real and works inside your business. But if we agree that there is a yin and yang to everything, that there’s good and bad, that men and women that night and day, right, then it’s just one part of the equation.

The other part is actually stepping into doing the outer work and taking action, doing the work, stepping on stage, whatever it might be, stepping in front of the camera. All right, guys. And at this point, you’re probably wondering, hey, well, what are some things I can do to, like, step up my inner game? Like, what are you and what can I do to do this, to make this work better?

Well, there’s a couple of things. Guys start with sleep like entrepeneurs do not sleep enough. You’re sleep almost heals, almost any type of disease. It’s like clinically proven that start with sleep, start eating better, make sure you exercise. Watch your environment. Your environment is crucial. OK, and the other one I’ll put up here, guys, is time. Most people say I don’t have time to do these types of things like everybody.

Everybody’s already busy as it is. If that’s the case, guys, go search around my channel there. There’s literally a video on the ten timesaving tips for entrepreneurs that will help you immensely. But guys, figure out a way to save some time first so that you have time to start doing this, which was sleeping better, maybe preparing healthy meals, getting an exercise, actually visualizing literally spend time to put together a vision board, used your desktop screen saver, put photos on their places you want to go experiences you want to have, emotions you want to have affirmations.

All those types of things start really dialing in this because this is what ninety nine percent of entrepreneurs don’t do. Almost all of the entrepreneurs do this. And I should change this to the one percent. But the one percent of entrepreneurs, which is the one percent of the wealthy, do this all the time. Ninety nine percent of people just do this. All right. And so really, guys, start noticing what the crazy successful billionaires are doing out there.

I study them all the time. They’re always doing this stuff, like consistently to start their day and then it allows them to do all of this stuff so much easier. They’re just that much more productive. All right? And so, guys, if this video was was helpful, obviously hit the subscribe button. We have a bunch more training coming up in particular where we’re going to be getting into the neuroscience of success, the neuroscience of thinking and becoming a successful entrepreneur.

There are some really awesome brain hacks regarding what you can what you can actually do, how you can reprogram your brain for success in abundance and all that. So that’s coming up as well as a lot of outer work as well. We’re going to talk about how to grow your business online. And so if that’s your cup of tea, you guys sure to hit and smash the subscribe button. Otherwise, guys, beneath this video, I’m going to leave a link to a free ebook in case you guys are interested in starting an online coaching business at one hundred percent for free.

And I’ll walk you through how to get your first three to five clients. Dino Gomez here. We will see you in the next video.

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Should Online Coaches Run Facebook Ads? [Strategy Revealed]


Should Online Coaches Run Facebook Ads?
[Strategy Revealed]

Written By Dino Gomez

[Free Training]

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business. 

>> BOOK A FREE CALL NOW <<
Transcription

Should online coaches run Facebook ads, it is a great question. It is a million dollar question and I’m pumped up guys, to show you what I actually believe about this laptop into my computer going pull. The white board will dive right into this.

All right, so we’re over here at the white board and we got this cool stick figure here, this represents you as an online coach, all right. And then the next thing that we have is this. This is our timeline. This is a very important timeline. What we have down here is zero. Standing for a brand new coach hasn’t landed a client yet. Zero revenue over here. We have one million dollars. OK, the goal here is to grow to a million dollars, a million dollars coaching business.

You can absolutely do it. We’ll show you the system that we use that we absolutely love. OK, so this is what happens first is on this timeline, there’s a little notch that’s like right here. And this notch represents five K now, a lot of coaches, again, will ask, should I run Facebook ads in which I run Facebook ads with an astounding yes, you should run Facebook ads. Absolutely. You have to run Facebook guys as an online coach.

But the real question is, when should I run Facebook ads. Guys, I believe that at 5k a month reoccurring income, that means month over month you’re making 5K and let me show you why. All right. So what happens as a brand new coach from zero to five a month is that there’s a lot of things going on. Right. And a lot you figuring out a lot of things. And this is a really fun part of your business because you’re growing, you’re launching, it’s exciting and so forth.

And you’re really doing is you’re figuring out your target audience. You’re figuring out what your target audience needs, wants what they’re struggling with. You refine your program. Right. Your first couple of clients are going to come in and have certain questions that you weren’t expecting. So you’re going to make your program better, more tailored to your audience. You’re also going to dial in your actual messaging. All right. And so in the first zero to 5k, there’s all these different components happening.

And so what we call this this zero to 5K is we call this beta. All right. Beta basically means the first rendition of your program. And again, this is this is you building the foundation of your coaching program, you figuring out your target audience, how they think, what words they use, what questions they ask, how to make your program better, how to make your messaging better, how to make your organic marketing better. All right.

And so during beta, you’re doing all these things, working with your clients closely, getting feedback, helping them get their first wins, collecting testimonials from them. You’re doing all these different things. And that’s that can be very time consuming and the way you’re going to drive. And I’ll put this right here over and over here, we’ll put F.B. for Facebook ads. But what happens here in Beta is I highly recommend you just do organic marketing or organic marketing and posting on Facebook, posting on Instagram, maybe uploaded to YouTube videos, but you’re not spending money on Facebook ads yet because you still are working on your program.

You’re making your program better. You’re getting your first clients. You’re learning how to onboard your clients, how to get better at sales you’re making. You’re dialing in your messaging further. Right. You’re figuring out with your organic marketing which pieces of content resonate with your market, which verbiage resonates, which offers resonates with price points, resonate with your audience. You’re doing all this and you’re doing this through organic marketing. And so this works really, really well because you’re not spending any money.

Right. It’s free and but you’re getting all this feedback. And so what we really have going on, and this is why this is so, so awesome and pumps me up, guys, this this system is so cool. This is how it becomes really powerful with Facebook ads, is that your organic marketing is going to feed your Facebook ads. All right. It’s going to feed your Facebook ads. What do I mean by that? Well, initially with organic marketing, right, you’re going to get your first few clients in a post on social media and people are going to you’re going to make an offer and people will sign up and say, yeah, I’m interested.

I want to be a beta student. They’re going to want to be a beta student, because what we recommend doing with your beta program is offering it at a huge discount. The reason you offer it at a huge discount is because this is a new program. You want feedback from an initial wave of clients. And so these these clients are going to come in. They’re going to get a discount, which is a screaming deal for them. They’re going to they’re saving a ton of money and they have your full attention and they get to do something new, cool and exciting with you.

Meanwhile it’s a huge deal for you because you’re building confidence, you’re getting their feedback, you’re making your program better, and hopefully you’re getting testimonials from them because you do such an awesome job. So it’s a win win situation there. Now, what happens with your organic post is you can you can talk to your students and say, which post did you like? Which ones convinced you to buy all these types of things? This is becoming is is basically going to feed your Facebook ads.

All right. Facebook advertising is very easy when you know which pieces of content already work, it takes the guessing out of it so you can go to your audience and they will literally tell which pieces of content work. I always ask our students, right. Sometimes they’ll come up to me. They’ll be like, you know, that last post you wrote was insane. It tipped me over the edge. I had enjoyed your coaching program.

I knew you were the right coach for me when you said that and when I hear those types of things, that type of feedback from our clients, then I immediately think I’m like, bam, that is a Facebook ad waiting to happen. Right. So I take that. I bring it over to Facebook ads. Right. And I plug it in. And then Facebook or social media advertising amplifies that message to thousands of potential clients.

It makes Facebook ads knowing what to say in your Facebook ads much easier if somebody goes, you know, I love that particular YouTube video did that training was exactly what I needed to hear. I’m like, boom, that is a Facebook ad. I’ll just take it and plug it into Facebook ads. And so it’s a really cool dial down system here. It’s taking the guesswork out of everything. Now, after your program is built out and you’ve and you added more modules, you’ve made it better.

It’s redefined, and you have your coaching program all set. You know how to onboard clients. You have a client testimonials, all these things, you know, your target audience, your messaging is spot on. You know what to say that people want to hear and that will help them and persuade them and all these different types of things, push them over the edge, give them the confidence to invest in you. All those types of things know how to get your clients results right once you have all that dialed in.

Right. That’s your foundation. That’s right here. Beta, all right, from here now what we’re talking about is scaling now you have the foundation, it’s built, you know it works, you know organic marketing works. So you take all this and you start plugging it into Facebook ads. Now, one of the questions I get is, well, how much do I need to spend on Facebook ads? I’m worried about losing money with Facebook ads.

Here’s the thing, guys. You don’t need to spend much money from the start, when you’re at 5K a month, you only need to spend like two hundred dollars a month on Facebook ads. So I put two hundred here. All right. We literally one of our clients, Corey, was at 5k a month. We told them, all right, now, two hundred dollars a month into Facebook ads, he went from 5k and he quickly went to 10K a month. All right. Spending about two hundred dollars a month on Facebook ads. He went from 5k to 10k after that we told him to spend more. Right. Now Start spending a thousand dollars a month. All right. So he started spending a thousand dollars a month. He went from 10K a month to 18k month. All right. 18,000 a month and he’s only spending a thousand dollars a month on Facebook ads.

This is this system works super, super well because he knew which Facebook ads were going to work with his audience because we use our organic marketing. Our free marketing. Right. And the feedback we get from a free market and we go, oh, this is really an awesome piece of content. Everybody loves it. And we just pull that push that into our Facebook ads. And then all of a sudden it becomes it’s not as much of a guessing game.

We just plug that in. Right. And we slowly but surely keep building our budget on Facebook ads as more and more clients come into our program and we start scaling. Now, the other thing that happens in here that I want to mention as well is along with Facebook ads, once you get to about 10K a month is when we recommend this, you start building out your team and team is why the coaching business is so awesome. Having a team makes is everything.

It’s so much fun. It makes your life what you do, what the work you do so much more enjoyable because you as the actual founder, get to decide where your time is best spent. Are you bring in a team member and you say, hey, I need support here. And what that does is it frees up all your time to work on things that you love to work on in your area of genius and to work on things that are going to grow your business even more.

And after that, you bring on a second team member and a third team member, fourth team member, fifth team member. Right. And you’re doing this as you’re spending a little bit more each month on Facebook ads, very systematic. No guess work. Right. And as you do this right, you slowly but surely start growing to a million dollar business. And so that question, should I run Facebook ads as an online coach? Absolutely. I don’t know why online coaches spend.

They I’ve see them. They spend like three hours a day or more on Facebook, writing organic posts. They write like two or three organic posts a day. I find that exhausting. I would rather write a couple posts a week, whichever ones do best. I’ll plug them in Facebook ads and my message will be amplified to thousands, hundreds of people. Hundreds of thousands of people have seen our Facebook ads, and it’s we get a massive return on investment.

It allows us to systematically scale. And as we grow now, I can focus on this, our team and our clients. Right. I don’t have to be sitting there or typing out organic Facebook posts all day long. I do believe in the one two combo. I think free content is is huge. Right. That’s why I’m here on YouTube. But I think what works really well is when you combine the two together and this system here is what we recommend to our clients.

And at this point during beta, because we have people asking us about this beta here is that we have a program called Coaching Launch and that helps brand new coaches figure out their niche style and their messaging, build their audience, understand how to copyright and bring on board the first several clients, design their program and actually get the first few paying clients into the program. That’s coaching launch. Right. Gets them to about 5k a month. And then from there we have a really awesome mastermind where we focus on, OK, how do we run Facebook ads and how do we track Facebook ads correctly and how do we build our team and how do we scale this program right to a million dollars and beyond.

And so, guys, this system here is how we scale to a million dollars. I absolutely love it. It’s a strategic it’s highly leveraged. Right. Everything that we do is compounding on each other so that our organic marketing efforts aren’t wasted. We’re using that plug into social media ads to amplify our message and amplify our message allows us to reach more people and allows us to sign more clients, allows us to grow our business, allows us to grow our team, but it also allows us to help more people.

And so it’s really a win win, win win. And so this program, this system here, guys, is high level and but fundamentally, it is pretty simple and it makes the most sense and it works. And we’ve thought this to dozens and dozens of coaches. And it’s just incredible to see the results of this game plan, this cool map right here. So, guys, if you are a brand new coach, are you considering online coaching?

I need to be sure to hit the subscribe on beneath this video or not. But beneath this video. We have a bunch of cool trains on this channel for you, like how to manage, how to get your first clients. All those types of things are on this channel, so be sure to check that out and description if this video was helpful for you guys. It was love like thumbs up or the right to comment below and definitely subscribe.

But this is where we come out with a lot of content. Otherwise, guys, I hope this, again, was helpful.

And yeah, catch you guys in the next video. Have a great day.

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