Dino Gomez

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Why, When, & If You Should Do Launches Of Your Coaching Program! [Surprise]

Why, When, & If You Should Do Launches Of Your Coaching Program! [Surprise]

Written By Dino Gomez

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Transcription

Today’s episode we’re going to cover why, when, and if you should do launches. That’s right, launches.

Hey, guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1. Why, when and if you should do launches, all right. This is a juicy one.

Guys, this is something that you’ll see thrown around consistently as a topic of discussion amongst coaches in the online coaching industry.

Right. Whether your main strategy for driving clients should be just doing a launch once every month, once every two months.

Whether you should do Evergreen, where you have open enrollment for your program, where you’re accepting clients every single day.

And so that’s what we’re going to talk about today. When should you launch? Should you launch, if you should launch, all those types of things? That’s what we’re going to talk about.

OK, so we’ll start off by saying, let’s start with this. Do launches work?

Yes, absolutely.I think launches are absolutely incredible.

Now, with that said, I think there’s a time and place to launch. And so that’s what we’ll really dive into today. So quick back story.

So like last November, we decided to do a launch. All right. Now, we had an evergreen coaching program and which means people can join at any day of the week. Right. It’s always open. It’s not like it’s open and then closed. People could join consistently. Right. And we’re running paid ads. All right. That are driving people onto our email list, putting people in our funnel, and we’re consistently nurturing them through our funnel.

by providing them more free trainings, more value autonomy, not just hitting them over the head consistently with case study after study and just showing them, you know, week after week, month after month. There’s a lot of people that have purchased our program that have been secretly following us. You know, they’ll join our program and then they’ll say, I’m so excited to be here. I’ve been following you guys for five months, six months.

And we literally have a lead nurture sequence that will last that long.

We’re literally providing new content to people that have been on our list for six months. Right. And basically, we’re just going to wear them down. That strategy works, right? If people have never heard from you before, there’s exceptions. We definitely have had clients that are like, yeah, I saw your ad, I booked a call and I joined.

It looked good. And you guys found a good nice enough testimonial. So I was in there’s definitely people like that. That’s a specific type of buyer. They just take action, want to do things fast. Right. And there’s other people that are like, you know what, not there’s a lot of options out there. I really want to make sure this is the right one. I want to get to know you a little bit more and see if I can trust you.

And I want to see if these testimonials are consistent. Like, you know, I see you have testimonials, but I want to see that they come in month after month. There’s other people like that as well.

So we have an evergreen course program. Right. You can join at any point in time. We don’t do the whole fake scarcity that the program is going to shut down on Friday.

And you join right away.

We don’t do that. What we do with our programs consistently is raise the price of them. Right. And that’s something that I firmly believe that you should do, is consistently raise the price of your program, especially given that you’re getting results for your clients, and especially considering that over time, your programs should get better and better. Right. You should be constantly working to figure out how can you make your coaching better? How can you make your training better?

How can you make your staff, if you have coaching staff better at coaching, how can you provide the types of deliverables that connect the dots for your clients to make their life easier? And that’s something that we’re fanatical about. And it’s kind of a joke now amongst our team over here, we have six people on our team, but it’s kind of a joke now amongst our team as well as amongst our clients. I always tell them, you know, when they’re when they ask me, like, how do I design my program or what should I do?

Like, I don’t get it.

Like, why don’t people follow instructions or whatever it is. And I always have this thing that might help you guys out. I always say this like pretend every single one of your clients is a five-year-old. I was like to put together training. That is so simple. Now, it can be a complex subject.

And I’m not trying to be like brash like people are, you know, our clients don’t understand something like that. What I literally mean by that phrase is make it so easy a five year old can do it is if you just have like a video training and you you know, you could just have a video training that teaches some concept. Right. And tells your client what they should be doing. Well, what can you do to take that training one step further to make it that much easier for them?

Right. Like if maybe you feel the training you’re teaching in the concept you’re coaching on is easy to do, but are there multiple steps to it? If so, can you put together a PDF that they can print out or have their desktop? That line item the different steps one through five, so that it’s even easier for them to follow along so that they don’t have to watch the training so that they don’t have to watch the recording of the coaching call.

You had to remember what the steps were to do things right. Literally. How can you make things so simple? That they’re almost, you know, like a five year old could do it. That’s what we mean by that phrase and that’s what we look to do with all of our programs is like, OK, the training covers this extensively and we cover this on the coaching calls extensively. But. Right. how can we give a checklist of what to do?

Can we create a visual or a diagram that will help people understand this? Can we go to our video editor and have them put together a really awesome edited professional video that explains this concept in depth with B, roll footage and stock footage and all this other stuff that will help connect the dots further? Like what can we do to give people a visual representation of that? Now, I just went on a tangent there down a wormhole about how we operate inside of our programs.

But with that said, when it comes to how to do launches, right. We don’t do fake scarcity, OK? But we do consistently raise our prices again because we consistently make our programs better.

And so with that said, what we will do is when we are planning to raise our prices, we will be sure to let people know. All right. So it’s not it’s not fake scarcity. It’s hey, guys if you’ve been considering joining our program. Right, the price is doubling this Friday or next Friday, whatever it is. Right. It might be a week-long promo, a two-week long promo.

And I still consider that a launch because we’re making a big push. We’re trying to push people off the edge, off the fence. People that are considering joining when they hear the price is about to double. Right. They’re going to make a decision at that point. I’m either in or I’m out. Right. Because they don’t want to wait and pay double later. And then what we actually do is go ahead. When we say we’re going to double the prices, we double the prices.

All right.

And so when it comes to launches, that’s how we operate. You’ll you’ll end up on a launch roller coaster. So what I don’t like our launch roller coasters and some coaches are very successful with it. I think it’s the most stressful thing ever to have a business where you have inconsistent revenue. So in other words, when you do a launch, normally you make a bunch of money all at once.

All right. But what happens is when you onboard a lot of clients all at once. All right. And so if I’m launching this week, all my efforts are focusing on this promotion and customer service and all the stuff. And then all of a sudden, we onboard 10 new clients, 20 new clients, 50 new clients. We’ve onboarded 50 clients a week before. If that happens, then all of a sudden next week and actually for several weeks, we’re really busy fulfilling duties and obligations to those 50 clients all at once.

All of a sudden, we have 50 people asking questions all at once because they just joined in. So there’s going to be questions and different things. And so then what happens is, you know, you’re in client fulfillment for several weeks after that. Right. And then you might all of a sudden prepare again for the next launch. Right. You might say after your launch, OK, we’re closed. We’re closing down for six weeks, and then you go ahead and deliver to your clients and then you do another launch.

And so that’s called is like a launch roller coaster. It has its ups and downs. So all of a sudden you’ll have a really high revenue week because you did a launch and then you won’t have any revenue coming in for perhaps a month. All right. And then there’s a lot of pressure on you to deliver another awesome launch. All right. So that kind of revenue balances out to a number that you like over the course of the span of a month or so.

And so you get these crazy, like, fluctuations like that. And so I personally prefer predictable revenue. So I like running Evergreen. I highly recommend always running an evergreen program where people can join when they’re ready. Like if somebody is ready to join one of our programs tomorrow, I don’t think it makes sense to say, no, we’re not opening again for five weeks now. That person might be like, wait, I’m ready to go right now.

Dino, you’re telling me I have to wait five weeks? And I think you lose customers like that because then what are they going to do? Well, I’m ready to go right now. I have the money to go right now. And I cleared my schedule for five weeks because I really want to dig in right now if you’re not ready. I’m also considering this other person or this other coach, and they’re open right now.

So I guess I should just go over there. Right. That that happens if you open and close your programs. So I think launches are incredible because they can bring in a huge chunk of revenue. But I think the way to do them is to do them while you’re increasing the value of your program and the prices of your program. And then you let people know that your program is increasing prices and that becomes a launch in itself because people then join because they don’t want to pay double later.

Now, this only works, guys, if you don’t do the fake scarcity thing. So we don’t do the fake scarcity thing. As a matter of fact, I have a folder full of screenshots, and this is another awesome tip for you guys that do launches.

I have a folder full of screenshots of people that email our support team and they contact us and a day or two after we say we’re going to double the price and they go, whoa, wait. I thought the price was X, Y, Z.

And we go. Literally, no, we just told everybody that we were doubling the prices on Friday and, you know, now it’s Saturday or now it’s the next Monday. And so we’re now at the increased price rate and we don’t make exceptions on that because, like, all it takes is one person to, you know, destroy your reputation. Right. And we do not like to do fake scarcity. And so I have a folder of screenshots of people saying, can I get the lower price?

Let a discount, ever come back around? Like, will you lower the price back down at some point or all those types of things? So we save those screenshots, as should you.

And what that does is it gives you credibility because next time you go and say, hey, you know, we just brought our new staff new programs, which is how to do modules.

We just made our program better. We just added more one v one calls, more group coaching calls. We just did. All these awesome things were added in a live event into our mastermind’s for everybody to get together. So we’re raising the prices because it’s a transformational experience. We’re doing all these different things.

Once you say we’re raising the price, right, because of the online industry. Right. There’s plenty of people that due to the fake scarcity. And so people will get skeptical of whether or not you are actually going to raise your price. So we hold onto the screenshots where people say, oh, my gosh, I’m bummed I missed the deal. Can I get a lower price like those types of things? We hold onto those screenshots and we blur out the person’s name because, you know, we’re not trying to, you know, reveal who they are persay.

But we hold onto the screenshots and we put those on our sales pages. We put those in our emails, we put those on our booking calendar page.

And that way, when we go ahead and tell people, hey, we’re raising the price, they can also say screenshots and we tell people, hey, legitimately raising the price. Here’s a group of people that were bummed the last time we told everybody that we were raising a price that didn’t get in while they had the chance. All right. And so that builds some trust there because they can literally see that, hey, we’re the folks that actually do what we say we’re going to do in that regard.

Right. Or just in general. Right.

We do what we say we’re going to do. Right. We walk the talk. So that’s one thing to do. So do launches work?

Yes, do. But Evergreen marketing. Right, like is consistent revenue. It’s so nice to not have to wait four weeks or six weeks for another chunk of revenue to come in. Right. It’s nice to have sales coming in every single day and to get that those notifications on your phone that new people are enrolling every day. It also puts less stress on you as the coach. And if you have a team and puts less stress on your team because you’re not on board in a chunk of people all at once, that’s that’s becomes a lot of work.

And so we’d rather have people trickle in. Right. And come in consistently every single day. And that way there’s just not an overload on our coaching system, our program, on our staff all at once. All right. And so when and why and should you launch?

Yes, you should launch because there’s great things that come with launches. Again, a big spike in revenue and cash flow, which is awesome. Right. But also it gets people off the fence, especially if you’re you’re raising your prices. All right. And so it will help people make a buying decision to take action. And so it’s crucial to have those launches. But the open the launch in terms of opening and closing your program, like we’re open for six weeks, and then we have to do another whole marketing push to fill our next round of the program and stuff.

I’m not a huge fan of that. In case you’ve ever tried doing that yourself, if you’re already an established coach and you’ve done those types of launches with that type of coaching business model, you know, the pressure and stress, it’s a lot. And then you’re wondering, am I going to fill all my spots and all this stuff? And then you have a bunch of people doing all then once and again you have unpredictable revenue.

So the model that we recommended that we teach our clients right is Evergreen. We help them set up an evergreen marketing system so that sales are consistently coming in. And then we teach them to launch at certain points in time, such as when they’re upgrading their program or when or also otherwise when they add on an upsell to their program. And then another good time to launch is around specific holidays or on your birthday.

All right. And so, for example, last November, we decided we were going to double our prices. And so we did an official launch that said, hey, our prices are literally doubling, you know, and we ran a week long promotion letting people know, hey, our prices are doubling. I think we sent out six or seven emails to let people know. We let people know in our free Facebook group, on social media, on my social media platforms, we let everybody know, hey, here’s your last chance to get in before we double our prices.

And it was an incredible month, right? It was a six figure easily.

It was a six figure month, well over six figures and just one month because it was a launch. So that’s the good thing about launches, is that awesome boost of revenue that comes in. But again, doing the open and close thing is tough on managing cash flow on unpredictability as far as like, OK, how much am I going to grow by because you just don’t know, like launches are you can have a good launch, you can have a bad launch.

There’s so many factors to it. Factors include what time of the year it is, who your competitors are and what kind of promotions and things they’re running. What are the things are just happening in the industry as a whole, like what’s going on in your particular market or niche? There’s a million different factors. And so counting on a launch to go right, to have everything go perfectly. You’re marketing your messaging, your sales page, your checkout page, your team.

You know, if you have people that do sales for you, like all those on board, all those different things, there’s a lot of stuff to manage for a big mass push. And so and into, you know, to kind of wrap this one up.

Why, when, and if you should do launches. Yes, you should do launches.

But I firmly believe you should only do launches when you’re raising your price, because if you do the open and close programs, then you get stuck in unpredictable revenue. Now, there is one exception to this thing. Here’s the one exception I would say guys is when you are starting out OK, naturally, right. If you’re a brand new coach and you don’t have any clients yet, you are going to do a launch to officially announce and launch your first program.

Right. And so that will naturally happen as your first launch, you’ll say, and you’ll get know. You’ll do your marketing, you’ll build your audience. We’ll talk about how you can build your audience and stuff like that. And we kind of cover that more in detail on YouTube. If you want to figure out, like, how you can build an audience, I’d hop on over to our YouTube channel. It’s kind of easier to explain there since you can actually see us and we can diagram different things.

But of course, when you’re launching a new program as a brand new coach for the first time, then you will do a launch. But from there you want to start thinking long term, which is how can I create evergreen marketing that’s going to consistently drive people into our program and then otherwise you can plan on when you will do strategic launches throughout the year. And basically those would be markers of when you will be raising your prices.

And there are certain times of the year when you should be doing those. We kind of have a calendar for that. We’ve figured out what works really well based on doing this for several years. We’ve noticed certain months don’t work as well as others because of the time of the year. And so we kind of have all that mapped out. That’s something that we give to our clients and help them with. But those are my feelings, my deep feelings.

Just joking around. I’m in a goofy mood today.

But, yeah, those are my thoughts on launches and stuff. I would rather have sales coming in daily and then do launches when our program is increasing the prices to help people make a decision of whether they want to hop in or not. And so there you guys have it. All right. Why, when and if you should do launches, that’s basically should really have an evergreen marketing system. You should only do launches when you’re raising your prices because you don’t want to be stuck on the launch roller coaster with unpredictable revenue.

And putting that much stress on you, if you could talk to any coach like that’s done a launch before or that decides to just do the launch model, which is an open and close program and it is stressful and unpredictable. So those are things that we aim to stay away from with our business. putting a massive amount of stress on ourselves to have everything go perfect? And of course, we don’t like unpredictable revenue.

We’d rather see stable, consistent revenue every single month. And of course, we want to see it going up every single month. So we’d like an evergreen marketing system.

So guys, I hope that is helpful in regards to why and when and if you should do launches as an online coach. And that will wrap up this episode.

But as always, guys, keep doing you and keep having an out awesome blast with your online business. All right. We’ll talk to you guys soon.

Hey Dino Gomez here, and if you enjoyed this episode, be sure to head on over to the SecretsofCoaching.com for more resources, downloads, videos and cheat sheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs.

All right. So that is it for this episode, guys. We will see you in the next one, Well bye.

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Written By Dino Gomez

[Free Training]

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business. 

>> BOOK A FREE CALL NOW <<
Transcription

Why in the world do I keep investing in masterminds and a massive mistake that I made? We’re getting into it in this episode.

Let’s go now.

Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing seven-figure online coaching business. And we are about to get started in 3 2 1. Why in the world do I keep investing in masterminds, like expensive masterminds, and what is it? And then this huge mistake I made that I’m happy to share with you guys because I’ve been online for ten years now, guys.

I’ve made plenty of mistakes. And I want to help you guys learn from my mistakes because learning techniques and strategies that are working is as valuable as learning what not to do. All right. And so I’m going to share with you guys a huge mistake. All right. And so I’m going to start with a little bit of a story. So I was online for three years. I started my online journey at age 23. I quit my nine to five job and instantly was a thousand times happier and landed some clients and was able to pay my bills.

It was off and running at age 23.

And I was Youtubing and Google searching how to do different things. I was doing search engine optimization, which means I would rank your website at the top of Google. That was my skill set and my expertise. I was known for that for a long time. Here’s the massive mistake I made. OK, I waited three years before I ever invested in any business coaching. All right. Any coaching whatsoever. I just like nope, I can get free information on YouTube.

and I’ll just keep going with this free information. Right. And don’t want to invest in coaching. There’s no need to. You know, I had my self-limiting beliefs about coaching and then I was young. Right. And so and young and naive and probably a little full of ego like now I got this on my own type of thing.

So then at one point, I’m online, I’m on Facebook and I see this younger guy kid or somebody around my age talking about how I just landed a bunch of clients. And I was intrigued. I was like, wow, that’s impressive. That’s awesome. I always root for other people’s successes. I think it’s awesome when I see somebody else winning online, I’m like, that is awesome. I have the opportunity to do that as well. I don’t go, damn it, why am I not doing that?

I go, yes, that is possible. That is a killer. It is going to be my time at some point, you know, congrats to them. Can’t wait for my time to come. That’s the way I look at things. Now, this kid was having a bunch of success.

I thought that was cool. All right.

And so he wasn’t online. He is a regular dude and he’s just like, you know, posting the group am super excited.

I landed, you know, a bunch of clients likes, can somebody help me fulfill these projects? Like, because I landed five clients in a week and this is too much for me, but I’m really excited about the five clients. And I was like, that’s impressive. You can have five clients in a week, you know, five SEO clients in a week. How to do that? Right.

So I reached out to him and guess what, guys? He was not a coach and I reached out to him. I was like, hey, dude, congrats on that. And five clients in one week. That is insane. Mind if I ask you a weird question? He’s like, yeah, sure. I was like, I’m not going to just ask you right now to show me how you did that for free, because I was like, that doesn’t seem fair to you and but I would love to pay you.

Can I hire you for someone v one coaching? Because I would love to learn how you did that. And he’s like, well, dude, I’m not a coach, OK? I don’t have a course. And like so I just want you to know that. And I was like, hey, no problem. But you did something that I don’t know how to do, so I’m happy to pay for your time. And he’s like, OK.

And he’s like, you know, I’m like, how much? He’s like a couple of hundred dollars.

I was perfect. What’s your PayPal, PayPal him on the spot and said, OK, when can we set up our call? We set up our call. We speak for like an hour or two. He introduces me to kind of a loophole because SEO is like a kind of technical. But it was something I hadn’t heard before and I was like, that is awesome.

And so I maybe spent two or three hundred dollars for a couple of hours of his time. And what he showed me helped me move forward to land. I think it was like five or six clients the next month over the next 30 days. And so that’s when light bulbs went off because I paid him three hundred dollars and each client that I signed was at least fifteen hundred dollars a month reoccurring.

So from the three dollars I spent to him like within three months I had 30k come back to me and that’s just within three months. Now that I know those techniques that carry on month after month. I have those skill sets now for the rest of my business career. All right. And so the huge mistake that I made was not investing right away. The longer you wait to invest in coaching, especially as an online coach, is the biggest mistake you could make inside of your business.

All right.

Here is why people look at investing and coaching in kind of a finite term. They go, OK, I just signed up for a six-month coaching program.

Let me see what type of return I get in those six months. All right. Well, here’s the thing, guys. Knowledge is the only thing that can’t be taken away from you in life, all right? Almost any multimillionaire or billionaire can lose their money, all of it, and build it back within a matter of years. If they’re a billionaire, it might take them ten years. If they’re multi millionaire, they normally can build it back within a single year.

Why? Because knowledge is something you always carry with you. All right. It’s not a physical item. It’s not a brand new TV. It doesn’t lose value. It doesn’t. Not a car that depreciates when you drive it off the lot.

All right, it stays with you forever and it has the ability to make you infinitely massive monetary returns, lifestyle, relationship and happiness returns. Right. Ultimately, what we’re all after in life is happiness. All right. So I’ll talk about this in another episode. Everybody talks about there’s three main niches, right? We’ve all heard that there’s health, wealth and relationships as the three evergreen niches. I think there’s a fourth niche in there that’s in the middle of health, wealth and relationships.

And that is happiness, because the number one driver of what anybody does is happiness. Want to lose weight? Why? My doctor told me I need to be healthy. OK, but why are you listening to your doctor? Why? I want to live longer. Why do you want to live longer? Well, I want to be happy. I want to see my grandchildren grow up. Doesn’t matter what it is. You want to be in a relationship right now, you’re single.

Why? I want to be happier. I want to travel. I want to make more money. Why? I want to travel the world and be an awesome dad to my kids.

Whatever it is, it’s always comes back to happiness. So that’s a different tangent, but. Right. The mistake I made was waiting too long to invest in coaching and and because after that moment and I didn’t hire a guru. I hired a regular guy. So this is a shout out to all the new coaches. You do not need to be a guru, right? People will hire you if you have a result that they want. That is it. All right.

He wasn’t a guru saying I made ten million dollars last month. He’s like I landed five clients. And I was like, hey, that is enough for me, OK? So and it was great because I got one big one attention with him and he was way undercharging because he wasn’t actually labeled as a coach. OK. Now. At that moment, I learned, OK, that”s when light bulbs went off and I was like, this is insane.

Like now I have a strategy to land five clients a month for the rest of my career. All right. So the return on investment wasn’t like I made 30 grand over three months after he taught me these strategies. It was that translated to hundreds of thousands of dollars of what he taught me how to do. That is the value of investing in knowledge. Now you have it with you forever. So after that, the very next year, then I enjoyed my first ever mastermind and it might have been to two years later, but I continually hired coaches after that.

And then I finally joined a mastermind that was ten thousand dollars and it was scary to do. I remember it was like mid-December and I was in my office and I was looking at my accounting numbers and my accountant is like, dude, you need to spend some money before the end of the year, otherwise it’s going to the IRS. And so if you have additional expenses, it’ll lower the amount of taxes you have or whatever. So he’s like, if you need a new computer or something, invest now so your expenses go up.

And I was like, OK. So it was perfect timing invested in this mastermind. And within three months of joining that mastermind, then I landed a fifteen thousand dollars a month client. So I paid ten grand for the mastermind landed within three months, a fifteen thousand dollars a month mastermind. All right. That comes out to real quickly over one hundred fifty thousand dollars a year from that one client. All right. So instant return on investment.

Plus, again, now I have the knowledge and expertise of how to sell and land 15k clients. OK, so again, and at that time I was twenty seven. So now I have that skill set. Right for the rest of my career. Now, if you’re listening to this and you’re 45 years old or 50 years old, right. You still have over a decade left in doing some type of business and people are actually retiring much later now.

So, you know, you could be working easily till you’re 70 or 75, especially if you really love what you do. All right. And so you have decades left of your business, right? Why not still invest to learn the skill sets that you’re going to have for 10, 15, 20 plus years? All right. If you’re younger than 45, you should be investing like crazy in knowledge, because given that you remain healthy and remain in business, you have like four decades left.

All right. Now, that’s key number one, right. Is that when you invest in knowledge in a coach, you develop new skill sets that you have immediately, but then they serve you for not only the rest of this year where you can achieve the end result that is promised and that you want. But you now have that for the rest of your life. Now it gets even better if you’re an online coach.

You get the we’ll call it the double bonus, double bounce effect. I don’t know how will come up with some goofy name for it. All right. It is twofold as an online coach, because as an online coach, when you hire a coach and when you hire a mentor, you’re getting the skill sets and the knowledge to grow your business or not just now and not just for the rest of this year, but for the rest of your coaching career.

All right. So that’s going to pay massive returns to you.

But here is where it doubles up, is that when you invest in mentorship as an online coach, you become a better online coach yourself. All right. And that translates and trickles down to your clients, because when you’re a better coach. Right, what can you do? Well, you will get your clients with better results. What happens when your clients get better results? You get more referrals. There’s more word of mouth. When you have more referrals, when you have more testimonials, when you have more word of mouth, you’re going to have more demand.

Then you can raise your prices.

All right. And so it will allow you to become a better coach, which will also grow your business.

So it’s literally a two for one deal when you’re a coach and you invest in mentorship. It’s a two for one deal. Your business grows directly from the strategies they teach you to grow your business. And then on top of that, you’re a better coach to your clients so that they get better results, you get better testimonials, you get more referrals, and then your business explodes. So it’s kind of a two-fold thing.

So that is why, guys, I continuously invest in mastermind’s, not to mention the first mastermind that I paid for. Not only did I learn that awesome big client and meet these amazing people, I made so many awesome connections. And that’s another reason why I love Joining Mastermind’s, is the people you meet. It’s an unfair advantage. I have so many friends now from that first mastermind that I met and that’s now five years ago.

We still talk online. We run partnerships together. Sometimes we coach inside each other’s programs. We trade tips and strategies together. We go on vacations together and again share with each other what’s working inside of our businesses and stuff like that. We’re on each other’s podcasts. Like, there’s just so many cool things when you surround yourself with people that are on that same level, that have that same wavelength, that has that same drive and mission and goals and everything else to grow their business, it’s just the coolest thing to be surrounded by like-minded people that are on the same playing field, that are on the same.

Level, as you know, also, it’s really awesome when they’re in front of you, so to speak, in terms of their success or what you’re trying to do, because there’s you always want to be the stupidest in the room, so to speak. Right. So many benefits from joining a mastermind. And so I got lucky, too, with that first mastermind, because that’s ultimately where I ended up meeting. My now-wife was at that mastermind and I had been single for five years.

I had my head down for five years once I started my business and was just working nonstop. And that’s what I was doing. I wasn’t dating too much. I would date a little bit, but really not much. It wasn’t like the top of mind. It was all business and but naturally, it made sense that I would meet my now wife at that type of mastermind because she had the same mindset. She was in the same things.

Right. That’s again, what happens inside mastermind’s is you meet people with like-minded interests and there’s so much connection with these people, whether they’re friends or it becomes your wife or your husband or whatever it might be. But that for those reasons, guys, that’s why I continuously invest in mastermind’s is because of the compounding effect, like I get to I’m thirty-three years old. So everything I invest in and learn now I get to have four decades of the rest of my career.

And again, it still makes sense to invest. If you’re forty-five or fifty-five and you plan to work for another decade or two, that’s a long time and, and a lot of things can happen in just one decade. So if you have more than one decade, then it really makes sense to absolutely invest. So I just wanted to share with you guys that mistake. My mistake. Waiting too long to invest. Right. Not trusting the fact that you know, business coaches is something that makes sense.

And then that’s everything. And that’s exactly why I continue to invest. Now, it makes me a better coach to our clients. I make amazing connections across my business directly, and then it grows my client’s businesses indirectly because I’m a better coach for them. And that, in turn, circles background. There’s just I could go on and on, but it’s just an amazing concept and it’s really cool because there’s just nowhere else you can get returns like that.

Like with the returns I’ve gotten in the invest in the masterminds of programs I’ve invested in are even private coaches I’ve hired. You don’t get returns like that in the stock market and it’s all based on you. It’s not based on what’s happening in the economy or anything else like it is up to you. I love having the ball in my court and I just think that’s the coolest thing ever. So that is what I have for this episode. Guys, I hope that’s and helpful to you, especially if you’re on the fence.

You’re like, I don’t know whether to invest in it, mastermind, even if it’s not ours. Guys, if it’s another one where the program looks like it’s a better fit for you and you resonate more with their audience or their marketing or whatever it is like, do it. Do it. Like, I’m happy to say other people’s programs and stuff, especially if they have a track record or otherwise. They show they’re very passionate as a new coach to making sure that they get your results.

Do it, guys, because it will serve you for not just now, but for, you know, the rest of you hanging around the planet as a human, we’ll call you as a human.

So that is it for this episode Guys, I hope that was helpful. And as always, keep doing.

You have an absolute blast with your online business and we will see you in the next episode.

where we’re going to be talking about signature systems, high ticket coaching vs low ticket coaching, and about a bunch of other things to landmark clients for your coaching business. All right. We’ll see you later.

Hey Dino Gomez here, and if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos, and cheat sheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five-star review where every single month we choose one lucky winner to win access to one of our coaching programs.

All right. So that is it for this episode, guys. We will see you in the next one.

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How You Onboard Clients is EVERYTHING

How You Onboard Clients is EVERYTHING

Written By Dino Gomez

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Transcription

In today’s episode, we’re going to be talking about how you onboard clients are absolutely everything. Let’s get into it right now.

Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven-figure online coaching business. And we are about to get started in 3 2 1.. As an online coach, how you on board your clients is absolutely everything all right. And let me give you guys a little bit of an example here.

Have you ever noticed any time you go into a hotel, I should say more like a resort, like a nice resort, a nice resort, a nice movie theater, although I think those are going out of business at this point. Netflix has taken over. But any time you’ve gone into a nice, really nice building.

Right. And there’s a lobby area, have you noticed how nice the lobby is? It has the nicest chandeliers, the nicest lighting, the nicest furniture is normally a lot of open space. You can see far that maybe there’s marble flooring or really nice carpeting design. And like think about when you walk into a really nice casino, like the first impression is just massive. Right. And we’ve all heard this before. First impressions are everything and they really are right.

That cliche does not exist because it’s not true. It’s absolutely true. All right. And so the same thing happens with how you onboard your clients. All right. And so a lot of and this is something that I’ve learned over over the years because how we have onboard the clients has changed dramatically.

And I’ll give you guys a bunch of different examples.

We first started out with our first coaching program, which was teaching people Facebook ads, people would check out through a check out page and and then they would get access to a log in and they would be, you know, have access to our training materials. It was basically it was more of a course than a coaching program. And so then they would have access to the training material instantly and they would have access to our members only Facebook group.

And that was kind of the extent of it. Like that was their onboarding experience. It was my first program ever. I didn’t really know what I was doing. I was good at teaching Facebook ads. But like I had been, I was still developing my coaching skills and strategies.

I compare that to where we’re at today. It doesn’t matter what program you take from us. Right. Whether it’s the Facebook ads program or whether it’s seven figure visionary where we help online coaches scale the seven figures. Doesn’t matter what program you take now. And we’ve had a bunch of other ones in between that we tested and those really we decided to scrap those really. And I’ll talk about that later on as well with a major mistake we made with stacking too many different programs.

And so that’ll be a cool episode to talk about is how many programs did you really have? Nice open loop there if you just learned about open loop marketing. But what we do in all of our coaching programs now is is vastly different when people purchase a couple of things that we do right. Number one, we not we don’t just like give them access to the login area. We ensure that they are logged in before we even get off a call with them.

All right. So to get into any of our programs, you have to hop on a phone call and with our team. And again, that’s so that we can make sure that you’re the right fit client and that we’re actually able to get your results and learn more about you and then enroll you into our programs. All right. And it’s also because our programs, we’ve found sell better. There’s somebody that you can talk to over the phone and ask questions to make sure you’re comfortable with what we are offering and what our promise is and be able to see our case studies and client results, which I will say we have a massive hundreds and hundreds of them.

Now, that was a self plug. I apologize. But when we on board clients now, a couple of things happen while they’re still on the call with our enrollment team. Right. We’re not just like sending them a log in and we’re not just like, OK, email should be in your inbox. Like, go look at it. And congratulations, we don’t do that. No, we literally, while they’re on the call with us, make sure that they get into the members area, that they get introduced and welcomed in a really nice manner to the entire clientele in our private Facebook group.

Like we don’t just say welcome, Ashley, you know, to our program, we write like a paragraph, a novel about who Ashley was and when. This is all the stuff we learned about Ashley on the call. So we are demonstrating. Hey, Ashley, we are we’ve heard you.

We know who you are, what you’re up to, what your history is, what your experiences have been, what you’ve tried, and why you’re excited to join this program. And we give them this grand entrance into our program and we have this awesome community. We’ve always attracted positive people and an action people and doers. And I think that probably ties back to our marketing. I’m a very positive guy and you’ll hear me talk about law of attraction and positivity and those types of things.

So those are the types of people we attract into our programs. And so everybody inside of our programs always welcomes them. And as normally, it says really nice things like, hey, if you ever need help with anything, reach out like or, you know, often times it’s a great choice. I’m really excited to have you here, excited to learn more about you.

Maybe we could partner on something, but onboarding process. Right. We make sure that they get access to their material. That’s one that’s huge. Right? Not just check your email and spam folder, like literally make sure they’ve gotten access. They’ve logged in, they know where everything is. Then, number two, we make sure that they make it into our Facebook group, get a really nice introduction. They know where our Facebook group is. And then

Automatically see everybody else in our program and they know they’re in the right spot, and then number three, we instantly have them set up a one v one call with one of our coaches on our team. And that is massive. That is something I recommend to all of you. Even if you’re in the course business, ask yourself, what can I do?

How how can I possibly make it so that everybody joins my program, gets a one v one call.

And that’s just massive, because even if you have a course and it’s low ticket and we’ll talk about low ticket versus high ticket and whether it’s right for you, even if it’s low ticket, how can I get a one v one call and it doesn’t have to be you delivering the one v one call.

Right. We’re all about. This is a business. Right. And we want you to scale your business. We don’t want you to be bogged down with one hundred enrollment calls every single week. So we will also talk about hiring team members. Right. And how you can train them. Right. To deliver an amazing experience to a new member that joins your program on that one v one call so that individual knows for sure instantly, hey, I made the right decision.

It should be if you were to secretly poll them anonymously, people that join your program, if you polled one hundred people or 20 clients that join your program and you ask them in an anonymous survey, how was the first two days inside of our program? What would you rate that on a scale of zero to 100? Right. You need to have people rating you ninety five to one hundred as far as their initial first experience. All right.

And so we spent a lot of time figuring out, OK, what can we do to make sure when people join our program that they are so pumped that they did so and so blown away with their decision that they would automatically, at that point of time, give us a referral like before they even do get into the actual material. What can we do so that they’re so blown away that they give us a referral, ask yourself that question. Right.

And then do everything you can to make your onboarding experience, deliver that first, that type of experience so that people would be willing and confident to give you a referral just from the initial first experience together. And that also ties right back into sales like what is your sales team saying do and kind of like what’s their personality?

How capable are they of connecting with your audience and making them feel comfortable in their decision and in other ways giving them value on that actual enrollment call rather than just a straight up sales pitch? Right. How can you do all those types of things? And so we literally did so much work with our team and systems and all this other stuff to make sure people have this incredible onboarding experience and so that when they come in, they should have their log in to the back end system there.

In members only Facebook group, they have a one v one call with a coach so that the coach can map out for them. OK, according to where they’re at, here are the first things that you should be doing to get the fastest return on investment. Here’s when our weekly call schedule is. Here’s when your calls are with these other coaches, just literally making sure that they’re like everything is set. All right. And so that’s what you want to do with how you on board your clients are right.

Because literally just a week and a half ago, we on board a new client into our mastermind, which is seven figure visionary. All right. That’s for our online coaches who want to scale the seven figures. And we on board a new client. I will call her Michelle, just to protect client privacy. And Michelle, within two days inside of our program already send us a referral or actually send us a referral. And somebody else signed up to our program and paid us fifteen thousand dollars just from our onboarding experience.

We landed a second fifteen thousand dollar client because our onboarding experience was so powerful that Michelle was like, I have never seen an onboarding experience like this. You guys are at a new caliber. This is a new level of care, like a new level of it. It’s just impressive, right? She knew instantly I made the right decision and is so excited that, you know, she was talking on social media about how I guess I’m so excited I finally found the right coach.

I know for sure it’s a fact now, just in the first two days were amazing. And then people are like, who is this coach? And then, boom, we get a referral. And that person signs up with absolutely no rebuttals, no resistance and inside of our program and is loving it as well. So really, guys don’t like so many people I think are focused on the sale and the sale comes through and you get that text notification on stripe.

OK, cool. Something just bought my program and you’re all pumped and you just like leave it at that.

And if you leave it at that, you’re going to run into a lot of different things. First off, you’re not going to end up with nearly as many referrals. You’re going to end up with clients who drop out earlier inside your program, because if they didn’t have a first, it’s hard to overcome a bad first impression or even if it’s just a mediocre first impression or at an average first impression I got. Yep. That’s what happens when I join a coaching program.

I just get email login info, like if it’s that right, you got to differentiate yourself from everybody else. All right.

And so these are massive tips here, guys, like really this makes a huge difference inside of your business and not to get too technical, but those are the things that we do for sure. All right. And so I highly suggest you start asking yourself, what can I like? just reverse the script. What would I want to experience if I invested in this type of program?

All right. And that’s the first part. Now, there’s some other cool things that we do once people join our programs. That’s kind of our secret sauce that I can’t reveal here just to be fair to our clients and so forth, because we also teach them that strategy. But those are some really powerful tips that you probably haven’t heard anywhere else that we’re happy to share with you here, because that is just the tip of the iceberg.

Now, with that said, the next thing you want to do right is, you want to design your programs so that your clients have instant success. All right. Now it’s different per industry and Per niche. Right. For example, if I go back to the relationship niche, like it’s very rare that somebody’s going to join your program and within one week go from being single to in a relationship.

We get that right.

But you still have to ask yourself what micro wins? Can I help or can I can we design our program to provide to our clients really fast within a few weeks so that their confidence is soaring? Because with entrepreneurship guys and actually not just with entrepreneurship, but with people in general, it’s about momentum.

And people naturally are just a little bit doubtful, a little bit skeptical that this is actually going to work, especially if they’ve been working at a problem for a while and have tried other solutions and it hasn’t worked for them. It’s your brain naturally trained yourself to go. This doesn’t work like it. So even if they really want to join and get past this problem that they have and you promised to help them with that and so forth, like there’s still that you really want to prove to them quickly that, hey, like note your system, your methodology, your coaching is at a new level and get give them many wins.

All right. And so that’s another tip I want to share with you is how can I design my programs so that those mini wins happen right away? And again, it doesn’t have to be like a massive win, but it needs to be a small win so that people go, OK, this works. I can’t wait till I get into the core of the strategy because I know that’s going to work as well. All right. That is what you want to have happen inside of our programs.

And so we methodically design our programs in that manner. That is when I’m putting together a program outline and I think about that for nights and sometimes don’t sleep. I’m like, OK, what can we do? What does everybody else doing and how can we be different? How can I ensure this happens really fast. So like inside of our mastermind seven figure visionary, right.

Our goal is within the first two months of working together to have our clients be able to, at a minimum, double the price of their current coaching program and sell at least as many spots as they did in their previous two months. So in other words, make twice as much money. That is our goal. Now, we can’t guarantee that. We don’t guarantee it. So far with our new mastermind, we are seven for seven on delivering on that.

So I’m actually going to be talking to my business attorney and trying to figure out can we make that type of guarantee and claim and what would the contract need to look like and should we not fulfill? How does that how does that work? Do we refund them or do they get additional months? And so I’m actually considering once we have more people join and that continues to be the success rate. If it continues to be ridiculously high that we will look at, can we put a guarantee on this?

But literally, I am just methodically thinking, like, what can we do right away to make sure our clients get in our way? And so that’s our goal. And we tell our clients so far, we’ve made it very clear we can’t guarantee it. Like if you decide not to do any work or if you get sick or something like that, like, you know, it’s not going to happen in two months or know if something crazy happens, like, you know, that personally in your life where you can’t work is probably not going to happen in two months.

But, you know, the strategy is proven time and time again to work. Most people are able to execute in two months. We just had a client execute it in three months and she made twenty two thousand dollars in the first three weeks, twenty two thousand dollars profit and three weeks working with us. And we had her five extra pricing. She went from charging three hundred dollars for her for coaching to fifteen hundred dollars for coaching, and she sold more spots into our coaching program and she made twenty two thousand five hundred dollars in three weeks and just three weeks working together.

Like that’s what we were trying to do with our program, and so it’s different, again, if you’re not in the make money online or wealth, niche per say again, if you’re like a law of attraction coach or health coach, right. Then you’re looking at if you’re a fitness coach. Right. How can I if I know my client wants to lose 20 pounds over the course of six months or over the course of a month. Right. How can I get them to lose a couple of pounds in the first week?

And that’s what you should be thinking. What are the easy wins for them? So in other words, like maybe it’s something like, OK, I don’t want to ask them quite yet to completely change their diet, but how can I ask them to just take away the ice cream every single night so that over the course of a week they will drop one or two pounds? It’s things like that. And you should really focus on designing your programs like that.

The onboarding experience is massive. And then also what happens in the first few weeks of your program so that clients get awesome results, because when that happens, they are going to be lifers, so to speak. Right. They’re going to be with you for the long run. And then again, what you will see is that they won’t you know, people won’t drop out of your program. You’ll get way more referrals for your program.

You’ll have better testimonials for your program. And it’s just a much better jive. And then the compounding effect of that, the snowball effect of that is is an inside your community, your client, community or private client community.

People that knew people that join are seeing all these insane success rates, you know, success and testimonials of what people accomplished in their first few weeks in your program. And what does that do that motivates them, gives them confidence that, oh, my gosh, I tried five other programs, five other coaches couldn’t get any of it to work. They still have a little bit of doubt. They joined your program maybe because you have a bunch of great testimonials.

There’s still a little bit of doubt just because they’ve had a bad experience so far. But then they see all those testimonials of all your other clients who had instant success and all of a sudden they have newfound hope. All right. And that means they’re actually going to put in the work and follow your system and not question what you’re telling them to do because they see the success. All right. And that’s really big. Is that do your clients trust you?

And that’s huge for coaching. An example I will give you I just talked about our client who with five extra pricing and do twenty two thousand dollars in just three weeks together, choose a new online coach. Um, we’ve also worked with coaches who are already doing six figures and been able to take them from twelve thousand dollars a month to forty thousand dollars a month and just a few months and but real quickly, like being able to do that is just on so many different levels.

is massive. And so I can’t stress that enough. Guys, focus on your onboarding. I gave you guys those tips, like make sure clients get into their login area while you’re on the call with them or no matter what making you add in a one v one call, like it’s so important that they have some human interaction. Get them into the members of my Facebook group. Those are some things you can do, like right away that will help dramatically.

And then program design. How can you get them many wins and then how can you talk to them about those many wins so that they know that they’re coming? And then how can you get them excited about those many wins? All right. So that they go, OK, this is going to work. If I continue to follow the system and doing those things right and then also having that trust that gives you that trust as a coach so that when you have to make a tough recommendation for your clients, they’re willing to actually listen to you.

And that’s a whole different thing.

So, again, our one client that we had massive, great success with, she wanted to work with both men and women. She’s a business coach. She’s like, I want to work with just men and women. And because she’s a newer coach, we like newer coaches. So niche down a little bit further. And so I said to her, I was like, you know what, Michelle? You need to work with women. And that’s it.

And she’s a funny one. She’s like, Dino, to be honest, I used to be a bartender and at kind of like a dive bar. And so she’s like, I’m used to talking to man. She’s like, I relate to men more. And she’s like, just because I grew up with brothers and stuff like that. And I’m just used to being around guys. She’s like, I prefer to work with men.

She’s like, I don’t want to work with women. And I said to her, I was like, Michelle, do you want to listen?

Do you want to go with your feelings and what’s going to make you feel warm and fuzzy, or do you want to make money and grow your coaching business and impact others? And she’s like, well, I want to make money and I want to impact others and I want to grow my coaching business. And I was like, OK, then you’re working with women and that’s it. And I kind of laid the smack down. I kind of had to drop the hammer there because I know from experience that she will do better if she creates a community and where she’s working just with women.

Because it inside that community and inside of her marketing, she can be very specific of who she talks to and there’s going to build that relatability, that trust factor. And, yeah, through experience, a lot of women enjoy working with women for certain niches. Not all women. We have quite a lot of women inside of our programs, but it just depends, again, on your niche. And so that’s one of the things like building that, you know, when you have a great onboarding experience and you get those early wins for your clients and you get those testimonials, and even if they’re smaller testimonials to begin with, it builds trust in your coaching, allows you to be a better coach because then people will listen to your recommendations without questioning them and then that in itself will get them better results, as it did for this one client of ours in this example.

All right.

And so to summarize, guys, how you onboard your clients is everything. Just ask yourself that question. What can I do to wow and dazzle my clients that nobody else is doing so that they know instantly within one to two days that they made the best decision of their business career or of their, you know, just out of their life. Right. Depending on who you’re working with. And so that’s the question to ask yourself and then go execute on it.

It might be a lot of work. It might just be a little bit of work depending on your program. But if you do so, it will pay massive dividends. All right. And so that’s a huge one. Guys, don’t sleep on that. And again, that’s as much as I can share with you, because there is a lot of other stuff that we do as far as I’m putting our clients. But it is kind of something that we keep as our secret sauce and we teach to our clients.

And so I can’t give that away. But if you do just those things, you will see a massive uptick in referrals and in client results and in client stickiness in terms of how long they’re with you and then also whether or not they upgrade to more programs from you because they have had such a great experience. So that is it for this episode. Guys, I hope that was super helpful. As always, keep doing.

You keep having an absolute blast with your online coaching business and we will see you guys in the next episode.

Dino Gomez here. And if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos, and cheat sheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five-star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode.

Guys, we will see you in the next one. Well bye.

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How to Make Your “GURU” Competition Irrelevant


Ep. 2 How to Make Your "GURU" Competition Irrelevant

Written By Dino Gomez

[Free Training]

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Transcription

How to make your competition irrelevant, you’re bigger, better guru competition irrelevant as a brand new online coach. Let’s get into it, guys.

Hey, guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business and we are about to get started. How to make your competition irrelevant as a new online coach. All right. So, again, a little bit of this guy’s ties into episode number one where we talked a little bit about imposter syndrome.

Right. Am I qualified to be an online coach? And what do I do? How do I make a name for myself?

How do I actually carve out a space in an audience when, you know, you see all these big names on the Internet already or they have these massive followings, they have a massive email list or a huge YouTube channel or they have this podcast. Right.

They have all these things. How do I land clients and differentiate myself? Right. And so that’s what we’re going to be talking about today, is how to basically make it so that there’s no such thing as competition. All right.

And the way that we do this guy is that is all with our messaging as it’s also with our niche selection, which we will talk about. And in particular, it’s about niching down. All right. And so oftentimes brand new coaches, they want to be in a very broad niche and that is difficult to do. All right.

I 100 percent believe the correct way to do things is you start very niche down with your messaging and with who you’re speaking to, your target audience as an online coach. And as you get bigger, then you can go broader. All right.

And so I want to give you guys some examples that ties back into episode number one as far as like, am I qualified to be an online coach? All right. And so I had a client who came to me and said I would love to be an online coach. I just don’t think I’m qualified. And for a client privacy. Well, we’ll say his name is Mark. And so Mark came to me and he’s like and I was like, Mark, like, tell me about yourself.

And he’s like, well, I want to be an online coach, but I don’t know if I’m qualified and I can’t decide what my niche would be. And I was like, no worries. Let’s go through the personality matrix, which is an exercise that we have inside of our program that helps you figure out the right niche for you and we help you validate the niche that it’s going to be, you know, profitable, that there’s actually a market demand for it and that you would otherwise have awesome messaging and we would be able to knitch you down so that you won’t have any competition.

All right. And so we sit down with Mark and we go through this exercise and exercise kind of goes it goes like this is we have him. We have Mark, you know, on a piece of paper, write down all of his accomplishments he’s had in life. All right. He writes those down in one column. And then in the next column, he writes down all of the ways people can relate to him. All right. And because relatability, guys, is how you beat any competitor of any size.

All right. Relatability. I even talked to my business attorney about this. I asked him if I was able to to trademark this this catchphrase. But we’ve all heard people buy from people they know, like and trust. All right. But I firmly believe people buy from people they know, like, trust and relate to. All right. And relatability is massive, is massive and all different levels.

Think about I love stand up comedy. I don’t know about you guys, but I love stand up comedy. And there’s so many different comedians. Right. What makes one comedian funny compared to another? And it’s based on your perception for all of us. There’s that one comedian where their jokes are hilarious because we relate to them so much. We’re like, oh my gosh, like that. Like for me, it’s Kevin Hart. Like Kevin Hart I think is the funniest comedian out there because I’m five foot four, has a grown dude.

All right. So all of his short jokes to slay me because I’m like, dude, I get it. I have a stool that my wife and I keep in almost every bedroom so we can reach stuff on the upper shelf. No joke. Right. So his jokes are funny and that’s why. So he’s actually considered at this point now. Right. One of the top, if not the best comedian out there. But when he started out right.

How did he carve out a space and why did he, you know, gain momentum and things like that? Well, his jokes were just relatable to a lot of different people really quickly. And so he just grew and grew. All right. And so this is what we did.

This is what we like to do with the personality matrix, where we help you find out your coaching niche right as we go. OK, well, how can we position you as a new online coach or even as an established coach who’s who’s struggling to grow their business?

How can we position you to be more relatable to a specific audience? And because when you are more relatable to a specific audience, they’re going to want to work with you want want to buy from you because you have things in common. Right. So with Mark, we had and write down all the things he’s done.

All right. So he wrote down, you know, he has a marketing agency and he’s grown his marketing agency to ten thousand dollars a month. And, you know, he wrote down that he’s a father and he’s married and, you know, he played high school basketball or whatever it is. Right.

He wrote all the big, long list of all the things he’s done. All right. And then in the next column. Right. What are how are all the ways people can relate to you?

How would people describe you? Right. And he’s like, well, again, I’m a dad. I’m a I’m a married. I’m a dad, I’m a husband. He’s like I’m an entrepreneur. People can relate to me in that regard or that’s how they would describe me. He’s like, I’m a military veteran. And he continued down the list of of ways that. People would relate to them in different things. And so and then he goes, but here’s the thing.

You know, again, like he’s like, I don’t I would love to coach, but he’s like, I just don’t know that. I just don’t feel confident enough to coach because, you know, he’s like, I’d like to coach people how to start a marketing agency. But he’s like, I don’t think I’m guru status enough to do so. He’s like, I make six figures, I do ten thousand dollars a month, which I think is awesome.

And, you know, it’s completely changed my life. He’s like, but, you know, he’s a guy there’s so many guys out there that that make millions. He’s like, So how would I compete with them? And I was like, Mark.

I was like, let’s let’s look at your your personality matrix here.

And I looked at that carefully and and I didn’t know that Mark was a military veteran, which I think is just awesome. And I was like, dude, you, like, served in our military.

And he’s like, yeah. And he told me all about it. And he was like he did awesome things and was, you know, went through some crazy things and came out alive and and so I was like, that is unbelievable.

I was like I was like, dude. And by the way, like, so many people would love to make ten thousand dollars a month. Are you kidding me? From home like that is like everybody would love to do that. Right. You don’t have to be the millionaire to be a coach. And so but what I said, Mark, is what we have to do is we have to position you so that people can relate to you.

And so what we had to do was, was we had him build his brand and his messaging and his marketing around how veterans can build a six figure online business. All right. Now, that’s a powerful message, right? Because the relatability there is strong, right? Anybody who, you know, is has served or otherwise appreciates our military is going to be like, yeah, I would like to learn from the military vet rather than from the big name guru who flashes around for hours and stuff like that.

The relatability isn’t there for, you know, the fancy cars and stuff like that. It relates to certain audiences, probably more speaking like the younger audiences and less with the older audiences like, well, you know, once you’re, I don’t know, hopefully 35 or 40, like you’re not hoping to have, you know, 15 Ferraris in the driveway.

I think what you’re after is a little bit more modest because you’re just a matured a little bit. I don’t know, maybe hope I’m not offended anybody. If you want 15 Ferraris, go for it. But it’s just a different relatability. Right. So, so many people are just like, yeah, like I’d rather work with Mark, who has this great messaging and everything he’s doing across all of his branding, all of his all again, all of his marketing everywhere.

It’s the American flag. It’s all about veterans serving veterans. It’s how can we lift each other up? How can we support veteran run businesses? And it’s just so dialed in. His messaging is so dialed in that he’s growing super, super fast and he’s had people reaching out to him left and right. He has landed so many clients so fast. His business is absolutely blown up. And he is still, like, baffled. Like, he doesn’t even he sometimes he messages me and he’s like, I can’t even comprehend how fast things are happening right now.

And guys. And that is a perfect example of two different things. One, right. Understanding what imposter syndrome is right. And understanding you don’t have to be the guru. Right. And to understanding the how powerful relatability is. All right. It’s just so, so massive. Right. And another example of this is with one of our clients. We’ll call her Cheryl for client protection in this in this example. But Cheryl, Cheryl’s awesome.

Cheryl, just a ton of fun to work with and a huge personality and stuff. And she’s like, I want to coach. And she’s like, I have some good results with my marketing agency, you know, with my stuff that I’m doing, my copywriting I’m doing. But she’s like, I you know, she’s funny. She’s like, I, I don’t know who to work with. I don’t know how to nitch down.

And so we figured out, you know, how to help her niching down. And for her it was working specifically with women. And she came up with this awesome brand that women could get around. The message was really cool. Like now she’s coming out with, like apparel and all this stuff to go with it.

But guys, relatability is is massive, is massive, massive, massive, and that is how you crush bigger competition. So in the example that I’ll give for myself is I was trying to I’ve decided at one point in time, a couple of years ago, I was like, I want to also get into online coaching. All right? And I’ve been running a marketing agency for seven years prior to that or eight years prior to that. And I was like, OK, I’m wanted I want to get into on my coaching.

And our marketing agency was crushing it, absolutely crushing it with Facebook advertising for our clients. We were just smashing it. We have one of the first videos on YouTube about Facebook ads. All right. And so we were doing Facebook ads before the gurus were doing Facebook ads, but it just didn’t cross my mind to go out there and produce an online program around it. I was I was slow to get to to that. And but eventually I go, you know what?

Next time, we’re going to create a program around how to run Facebook ads and but at that point in time, our competition had already had like a two year head start. There was already people that were producing Facebook ad programs for two years in front of us all. And so that makes it really tough for us to come into that that market. Right, because our competitors have this big two and that’s two years. Doesn’t sound like a lot for an offline business, for online.

And in a space like that, two years is a massive head start because it’s just market penetration at that point. And as in a niche where you’re learning something technical because it changes so frequently and then the platform becomes saturated. So it really is a lot in that particular particular space.

So I’m sitting there thinking, OK, well, how am I going to carve out an audience here and get people to, you know, like trust and relate to me, considering there’s already like 1000 Facebook ad courses on the market. Right. And and so I thought about it and I was like, you know what?

Let me think about this.

I was like, what did I do prior to Facebook ads? And I was I did the personality matrix. I used to do search engine optimization, which for anybody that’s not technical means. I was one of those nerdy guys that would rank your website and and shout out to all my seo friends who were listening. Like, what? But no, I’m the first to call myself a huge nerd, but I would do that nerdy stuff and rank websites at the top of Google.

All right. And that’s, you know, and that’s what we do for our clients. And so but at some point in time, our agency switched over to just doing Facebook advertising. We found it to be a much better means to getting our clients results and getting our clients results fast and predictably. And so we switched over to Facebook ads.

And but that’s what I realized. I was like, huh? I made the transition from SEO search engine optimization into Facebook ads. We had explosive results. I was like, that is going to be my relatability factor.

I was like, I am going to create a Facebook ads course, a training program, a Facebook ads coaching program, specifically for SEO experts, for, you know, for marketing agencies. All right. And so that became our brand messaging. And what that allowed us to do was absolutely dominate this niche of a massive market.

So there’s this huge market of people that wanted to learn Facebook ads. Right. And then we went into to this particular audience of SEO experts who were doing a lot of Google stuff. And we would talk to them with a very specific message. And we said, hey, guys, it’s easier to land Facebook ad clients than it is to land clients. And you can get them faster. Results is an easier sell and all these different things. And so that was our messaging.

And real quickly, we basically were able to capture the almost the majority of the entire SEO market. Right. We were able to get a lot of them to add on Facebook advertising as an additional service that their agency was offering. And so because of our messaging, because of that relatability, that I also had like a history of being known as an an SEO expert, so to speak. Right. There’s a trust factor there. And I was speaking their language and stuff like on our sales pages and in our webinar and everything like that, I was able to actually say to our audience and speak that SEO terminology.

So they were like, wow, OK, he gets it. He obviously knows SEO and interesting that Facebook ads are working for him so well, I’m going to give it a shot. Right. And so then, you know, at this point in time, we have over 1100, you know, clients inside, high ticket clients inside of that particular program. And the that grew into a seven figure coaching business by itself. And so that, again, guys, it’s just relatability factor.

It’s like it’s so crazy. And so, you know, this podcast is kind of two things. Right. How do you make your competition irrelevant? One, you niche down right to you dial in your messaging, and three, you find your relatability factor. Right. And so, again, that might be just working with moms, just working with dads, you know, just working with husbands, fathers, wives, whatever it might be. Right.

You dial in that very specific messaging to a specific audience. And basically it eliminates your competition. All right.

And so that’s how you beat the mass of gurus or you carve out your space and as a new online coach or if you’re an established online coach and you’re struggling.

Right. Really look at your messaging and relatability factors.

And relatability also is how much you’re showing up to your audience like and not just in business and like in business ways, but like how much are you taking them behind the scenes of your life so they have a chance to like, know, like, trust, and relate to you. So they have a chance to relate to you. Are you showing them are you doing some Facebook lives where you’re walking around or you’re hiking or you’re showing your family or are you posting on social media and literally like showing people who you are as a person?

Right. That builds a lot of trust as well, because, again, when you’re talking about competing against a massive, massive guru who’s kind of like celebrity status. Right. People sometimes don’t have a. Chance to sit down and talk with them, it’s really hard to reach them, so if you’re available right to your particular audience and they see that you’re a regular person and because you’re posting, you know, posting a combination of business related stuff as well as personal stuff, people have a chance to see who you are and they have a chance to relate to you.

Right. And so that in itself will build some trust and will help with any new clients. And so, guys, that is it for this episode.

I hope that’s super helpful and put some things into perspective of how to basically, you know, make your competition irrelevant and crush it, give a couple of case studies as examples there.

And so I hope that’s really helpful for you. Make sure you guys take a close look at your messaging and if you’re showing up and if and how you’re relatable to your audience, because that is the ultimate trust factor in my point of view. So that’s it for this episode, guys.

As always, keep don’t keep doing you and have an awesome blast with your online business this year.

And if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode, guys.

We will see you in the next one.

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Are You Qualified To Launch an Online Coaching Business?


Ep. 1 Are You Qualified To Launch an Online Coaching Business?

Written By Dino Gomez

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Transcription

Are you qualified to be an online coach, guys? That’s what we’re tackling in today’s episode. Let’s get into it right now.

Hey guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started. All right, guys, so it’s a really, really popular question, it’s a really popular emotion and feeling, which is, hey, I want to get into online coaching like that seems like a really incredible opportunity.

I love helping people. I’ve you know, I have maybe kids or children myself who I enjoy coaching as a parent, so to speak.

And it’s one of those things where there’s there’s so many different opinions around what is what justifies you having the resume, so to speak, to be an online coach and. Right. And do you need qualifications? Do you need a proper certification? Do you need to go through some extensive program that gives you a certificate that makes it all official, a diploma, so to speak, from a college university?

So the short answer to this one, guys, and this is this is such an interesting one, is and a lot of this has to do with imposter syndrome. But the short answer, guys, is that you don’t need anything. You do not need certifications or some fancy program or some certificate that says that you went through a 12 week program and now you’re qualified to actually be an online coach. That is not the way it works.

And I think it’s tough for people to wrap their head around that because, you know, society is kind of taught us that, hey, you know, you’re able to get a job once you go to college and then you get that certificate, that diploma. And that makes it so that you’re officially qualified to go into the real world and get hired at some corporation and so forth and actually be paid. Well, put it like this, guys. This is there’s a couple of examples I want to go through here.

All right.

And this is going to relate and this is this will kind of hit home and relate to you at whether or not you are considering being a relationship coach of sorts, whether you are in the health and fitness space, whether you’re in the spirituality space or whether you’re in need, like make money and wealth and financial space. All right. And I see it quite, quite often. Quite frequently. I see it more in the make money space. And I’ll explain why in a second.

But the way to look at this, guys, is quite simple.

There’s really only three things that are required for you to be an online coach. All right. Number one, you should have a result that other people want to learn. All right. So you yourself have accomplished something that other people are willing to pay to learn. All right. And we’ll get into some of different examples of that. But that can be the simplest, the smallest of things. And there’s literally, for this reason, thousands and thousands of online coaching niches.

But that’s that’s that’s number one. All right. And what’s important to realize here, guys, is that it doesn’t have to be a massive result that you have. All right. It just needs to be a result that other people are willing to pay you to learn. All right.

So let me give you an example of one of the things I hear quite frequently from Internet marketers or other other people who have experience online. They might have experience running a marketing agency or they do web design, graphic design. They’re a copywriter. You know, any of those types of things. They build funnels, they run ads, they have a YouTube following whatever it is.

And quite frequently what what they will say is, is if I’m just having a conversation with them, I go, dude, like, you are amazing at what you do, or I’ll be talking to somebody else, say, wow, like she is so good at what she’s doing, she should totally be a coach. That’s so impressive. And, you know, like, I would pay her to learn that from her, those types of things. And what’s so funny is when I talk to those individuals and I go, hey, why haven’t you launched an online coaching program?

They always stop, pause, give me a kind of interesting look, smirk, so to speak. And then they normally respond with something like this.

Well, I’m not qualified or I don’t feel like I’m good enough yet or this is the main one out here is while there’s a thousand other people, there’s a thousand other gurus. Right. That are way better than I am at this particular thing. And and that’s the big one, guys. I think that’s the big one that holds people back from launching and or growing their online coaching business to the level that they would like it to be is that they’re always in comparison mode.

Like, guys, you’ve got to get out of comparison mode. All right. Here’s here’s the truth. Right. And is that not everybody wants to go learn from the guru. So, again, if you are if you let’s just say run a marketing agency. All right. And you have a couple of clients and you’ve been doing that on, you know, for a year or two. And let’s just say you make 5000 dollars a month, OK?

Now, in the online space, five thousand dollars a month isn’t a ridiculous amount of money per say. All right. I mean, there’s plenty of marketing agencies out there, online marketing agencies that do, you know, tens of millions, if not fifty million dollars a year. OK, and so the kind of the solo entrepreneur who’s running their little consulting marketing agency doing five month, they feel they’re not in the position to be a coach because they’re not they’re not running.

A multimillion dollar business per say, right? They’re not running a multimillion dollar agency, and so the perception to them is, you know, we know the people who should be teaching and coaching how to build a marketing agency should be the CEOs of the marketing agencies that are doing millions and millions of dollars.

Well, the fact of the matter is, guys, there are, gosh, I would imagine 100 million people that would love to make 5000 dollars a month from home in working in your pajamas and setting your own schedule and doing what you want to do all day and not having a boss and being able to work from coffee shops and other things. Granted, there is no crazy viruses running around keeping things locked down like this.

There’s so many people you can you can go up to just about anybody in public and say, hey, would you like to make five thousand dollars a month from home? And they’re most likely all of them are going to be like that would be is my dream come true? Right.

And so what we need to realize, right, is, is if you’re in that make money online space persay or like you are a copywriter or you run an agency or something like that and you think you’re not qualified to coach others, it’s just it’s just completely false. Right. There’s so many people that would love to make 5000 dollars a month with a marketing agency. And so the transition here or the mindset shift here needs to simply be this.

Right. It’s all about how you would present yourself. OK, and this will help you past imposter syndrome, because if you were to run around on the Internet and start saying, hey, let me show you how to grow a million dollar marketing agency, well, now you’re absolutely going to experience imposter syndrome because you yourself know that that’s not true. You know that you’re lying to yourself and to your audience. All right.

If you run around and say, hey, let me show you how to make five thousand dollars a month, you know, as a brand new entrepreneur and grow a marketing agency, if you were to say that, then basically what you’re saying is 100 percent true.

And so and people are people that are going to be coming to you for that one to sign up to your coaching services to learn how to do that. They’re not expecting million dollar results. Your promise to them was, hey, let me show you how I am making five thousand dollars a month. I’ll show you everything that I’m doing. So they’re not going to expect to make millions of dollars now. Right. So that’s part number one, guys, is that you just have to realize it.

You don’t have to be the best in the industry. Right. There’s so many people that would love to be and learn how to do what it is that you’re you’re doing right. Again, if you’re a copywriter and you let’s just say you still have a nine to five job, but you make an extra several grand a month on the side as a copywriter, there’s so many people who would love to make an extra three to seven grand a month or whatever it might be as a copywriter like that’s massive for people, right?

That’s peoples like mortgages and retirements and things of that nature. Right. So you totally have an audience to show people how to become a copywriter. And you don’t have to be the best in the world. Now, if this hasn’t sunkin yet, that’s OK. Let me put it into perspective for you like this. Let’s say we’re going to flip the script here. All right. I love giving this example. Let’s say that you had twenty thousand dollars to spend on coaching, OK?

And for some folks listening, that would be a ton of money. Let’s just say, all right, you have twenty thousand dollars, you’re going to hire a motivational coach. All right. And so, you know for sure, OK, I’m lacking motivation that that’s what I’m looking for. I’m looking for a motivational coach. I’m willing to invest twenty thousand dollars into this coach because I know that they’re going to motivate me to get my work done and I’ll be that much more productive.

And that’s going to equate to hundreds of thousands, if not millions of dollars, because I’m actually working rather than just, you know, sleeping in all day.

All right. Now, let me ask you this again. Who would you rather hire? Would you rather hire Tony Robbins, who my guess is has a consulting rate of twenty thousand dollars an hour. So basically, you can have a one hour sit down with Tony Robbins. All right. And he has one hour to motivate you for the rest of the year. Or would you rather hire a a motivational coach who’s just a normal guy or gal but has it has about thirty or forty testimonials, strong testimonials where they you know, the testimonials are basically saying, yeah, like, you know, oh my gosh, this is incredible motivational coach or she’s an amazing, amazing motivational and business coach.

She helped me double my business and do X, Y, Z and hire a team and all these things and work make more money while working less like incredible, credible coach. Now, let’s just say you’ve never heard of coach number two, but you see that they have twenty or thirty awesome testimonials. And everybody that you’ve spoken to highly endorses them. But they’re not a household name. They’re not Tony Robbins.

All right. You go to coach number two and you inquire about their their coaching services and they say, yeah, you know.

They say if you sign up to a mastermind, the mastermind is 12 months long and the cost is twenty thousand dollars and you’ll have a phone call with me every single week, as well as you’ll have a group coaching call every single week with my team. And and then you’ll have a log into our training area where there’s other materials and exercises that that are going to help you with your mindset and help you stay focused and motivated. And that’s our program.

And here are results that we have across all these different clients. All right. So those are your two two options. All right. You can hire Tony Robbins and have him for just one hour. The biggest considered the best guru coach there is out there in the motivational space. Or you can hire like a regular Joe or Sally from down the street who has great testimonials and is going to give you a ton more support because their name isn’t Tony Robbins quite yet.

All right. Where do you who do you think is going to deliver more transformation to you in that situation? Tony Robbins, who you only have an hour with, or the regular coach who has a track record of success with four other people just like you. And it’s going to be able to give you way more support over the course of an entire year, not just for one hour, an entire year. Right. So I think it’s pretty clear.

I don’t know about you guys, but I would be choosing coach number two. Right. I’ve hired so many non guru coaches who have helped massively explode my business. And the reason for that is sometimes the best coaches for you are the ones that are barely above you, just barely in front of you, because and this is a long first podcast, I’m ranting and raving here, but will run with it. So sometimes the best coaches are the ones just barely above you because they were literally just in your shoes so they can relate to you the most.

They know exactly what you’re going through because they were literally just there themselves. And and so, again, like sometimes getting that voice from like the that just the absolute billionaire right there. They forget what it’s like to be at your level when you’re just starting or wherever you’re at. And so sometimes they don’t have the right advice as the person who literally is just one step in front of you is going to know exactly how to how to overcome the obstacles that you’re facing, because they literally just went through those obstacles.

And so that I think if you guys if you really think about that example there, it should kind of help you recognize, oh, my gosh, I don’t need to be a multimillionaire to coach people how to make an extra few grand a month. I don’t need to be I don’t need to have a perfect relationship to be an awesome relationship coach. I don’t have to be the world’s best spiritual adviser who’s, you know, climbed all the mountains and done all the things and all the slogan on stage to really help somebody, you know, you know, attract more abundance into their life and that live the life that they desire.

All right. And so really, guys, again, to circle back around to this, right. There’s really only three things that are required to become an online coach. One, you have a result that other people want to learn.

And two, you have a message in marketing marketing that is relatable to a specific audience. All right. And that we will save for another episode is messaging and marketing. But you want to have a message in market messaging and marketing to a specific audience. And and then number three is just that you’re willing to work to get your clients results like you actually are going to care about your clients and you’re going to work really hard to get them results.

Those are really the only three things that are required to be an online coach. So let me I hope that that is helpful for everybody that’s listening in. And it really is considering getting into the online coaching space or otherwise. Maybe you’re already an online coach and this is the type of material that might help you as you coach your potential prospects as well that are facing like imposter syndrome and trying to figure out am I qualified to be an all my coach?

Short answer is, guys, you are absolutely qualified if you have a result that other people want. All right. That’s the primary thing from there. It’s about marketing. And then the third one is that you actually are going to go ahead and work to get your client’s results and to be an awesome coach. All right. And so that’s it for this first episode. Guys, as always, keep doing you, keep have an absolute blast with your online business.

And we will see you guys in the next episode.

And if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheat sheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode.

Guys, we will see you in the next one.

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