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chelseam2

Nov 16 2020

How To Record an Online Course or Coaching Program [Bonus Tips & Tools]


How To Record an Online Course or Coaching Program [Bonus Tips & Tools]

Written By Dino Gomez

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

>> BOOK A FREE CALL NOW <<
Transcription

Hey, you guys, Dino Gomez here, founder of Coaching Launch, as well as seven figure visionary. And today we’re going to talk about how to record an online course. Let’s get into it right now.

All right, guys, how to record an online course? Maybe this will be your first online course ever. We’re going to dive into it right now. I’m going to show you free and paid tools that you can use, as well as a couple of bonus tools that you can use. So let’s dive right into my computer and we’ll dive right into this. All right, guys, we’re over here at my computer. And this is the first tool, the most important tool that we use to record online videos for our coaching programs.

It is called screencast-o-matic. You can see up here at screencastomatic.com You can just type that into Google and this will pop right up. But guys, this is an amazing tool. You can get started for free for, I think, 30 days and then it’s just 15 dollars a year. All right. And this tool is used by Fortune 500 companies. It’s used by everybody. It’s what I use to record screen recordings like what you’re watching right now on YouTube.

So it’s only 15 dollars a year. That’s just over a dollar a month. It has a good video editing component in there and all these cool features and stuff. But basically, the way it works, guys, is you download this app to your computer. It works both on Mac and PC. And then what you’ll have is you’ll have this little play button play bar that you can see here in this sample photo here. And you’ll get to choose whether you just want to show your screen, which is what I’m doing right now, or you’ll have the option of choosing both screen and webcam.

All right. And of course, recording this YouTube video, I have a separate camera set up over here. But when you do it with screencast-o-matic, if you want, you can actually use your computer’s built-in camera so that you can do a recording where you will be like in the bottom of your screen so you can choose whether to use the webcam only or both the webcam and the screen record or just the screen.

All right, go ahead. That’s step one. Download screencast-o-matic super affordable, you can start for free and otherwise amazing tool that makes it really easy to record what’s going on on your screen. All right. Now, the next thing that you guys will need, of course, to record videos is an actual PowerPoint or outline. So as you put together your video training and your lessons and your modules for your online course or to record your online course, what you’re going to want to do here, right, is, is basically what I like to use is I use since I’m a Mac user, I use the pages application.

That’s the equivalent of Microsoft”s PowerPoint. All right. And so I will just put together different slides like this. And so you can see inside of our program, this is one of the video trainings we have at our cash injection offer. We literally walk coaches through how they can add anywhere from 10 to 60 thousand dollars in a matter of four to six weeks as soon as they join our program. So I have all the slides lined up over here.

I can’t walk you through all of the slides that has all of our stuff. But I have all the different slides. And I literally walk our clients through that process using PowerPoint like this. Now, again, what’s really cool with pages that I will show you guys or otherwise I’m sorry, I’m using keynote here is if I go file new and inside keynote. Right. You can actually choose the theme so I can choose all basic white theme or I can choose one of these bold themes and stuff.

So if you want to include some branding or some cool styling to your actual PowerPoint to do your video modules and your lessons, you can do that. Same is true for both Microsoft PowerPoint. But if you’re a Mac user using keynote here, you have all these different themes and stuff as well. On top of that, guys, you can also, of course, use Google slides, which is free to use. They have templates as well. So let me go ahead and pull that up.

You can pull up Google slides is free. It’s basically another alternative for you to create your online course and basically an outline or a presentation of sorts. So I’m going to go ahead and choose, go to Google slides. Google slides also does have templates that you can use so you can have different branding. So as you can see here, there’s a template galleries you can click on that and you can see all the different templates that you want to use in case you want to record and build otherwise your program content off of Google Slide template.

Now, in addition, all that, guys, one of the things that’s important is an online course creator to keep your members attention and so forth, our visuals. So, again, we use a lot of different visuals in our actual slides, as you can see. And so where we get those visuals as we go, grab them off stock photos, I like to incorporate a lot of actual photos that I’ve taken myself off my phone or otherwise.

What you can do right is, you can hop on over to app sumo. Appsumo is another cool website that offers lifetime discounted deals normally what are reoccurring softwares and platforms and things. And normally on AppSumo they will have some type of stock photo deal. So if you don’t want to pay one hundred and fifty dollars or two hundred dollars for stock photos, if you check out Appsumo, sometimes they have a deal where you just pay a one time fee of twenty five or fifty dollars and you’re able to download hundreds and hundreds of stock photos to use otherwise in your presentations or in your marketing. So that’s another option for you there. All right, guys. And it’s really as simple as that. Really all you need is Screencast-o-matic and then some type of PowerPoint presentation in order and to put together your slides. And then you’ll be able to have your cell phone camera as well as recording as you’re presenting your actual content material inside of your program.

All right, guys. So if you found this video training helpful, we would love it. If you smash that subscribe button and give us the thumbs up, because every single week we come out with multiple new YouTube videos on how to grow an online coaching business. And then also, guys, if you want help scaling your coaching business at a much faster rate, we have a ton of case studies and testimonials we would love to share with you from our clients inside of our programs, so you can find a link beneath this video to that.

That is it for this training today, guys. We will see you in the next one.

 

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Written by chelseam2 · Categorized: Online Coaching

Oct 28 2020

How Nicole Barker Made $22,500 in 3 Weeks [Client Case Study]


How Nicole Barker Made $22,500 in 3 Weeks As a New Online Coach

Written By Dino Gomez

[Client Interview] - Update after 3 months together she is now at $60,000/month.

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business. 

>> BOOK A FREE CALL NOW <<
Transcription

All right, we are live here in the seven-figure coaches Facebook group with our rock star client, Nicole Barker. And guys, we’re going to talk about a lot of cool stuff today. We are going to be covering how Nicole in just three weeks generated twenty-two thousand five hundred dollars in profit. We will be talking about how she’s been able to grow a Facebook group to six thousand people in a matter of months, we are going to be talking about all of a bunch of cool stuff.

She is a client inside seven-figure visionary, which is our newest mastermind who is actually the first one in. Yeah. What about her story where we talk about branding? We’re going to have her give some value and tips for you guys. So this is going to be a cool client spotlight interview. Before we get going we do have a bunch of questions that you guys wanted us to ask Nicole. So we’re going to be getting into that stuff as well.

But if you guys have a comment, please drop it off in the comments section.

We will do our best to get to your comment on how she generated twenty two thousand five hundred dollars in just three weeks, which is insane as basically an online coach. So before we get going. First off, Nicole, thanks for joining me. I’m excited to chat with you. It’s OK to be here. Yeah. So we’re going to have some fun today between the two of us. We’re both kind of goofy people, so that will be a very casual interview full of knowledge and good stuff.

But Nicole, to give everybody some background, like a lot of people want to become an online coach. There’s people who are currently an online coach and they’re not having the type of success that you’re already experiencing. So we want to dive into what’s really driving your growth so rapidly. But let’s give some context and background for everybody that’s listening in and doesn’t know who the Wonder Woman Nicole Barker is. So let me get this straight, Nicole.

So you started off online. Was it seven, eight months ago, is that right?

November.

OK, so, Nicole, started in November and correct me if I’m wrong, but you started in November. You saw one of our Facebook ads and you didn’t even know what a funnel was. You hadn’t heard a click funnel before. You didn’t know, like what Facebook ads were. You’re just like, oh, that’s a cool ad. You clicked on it. You signed up. You booked a call to the team. You joined our Facebook advertising program.

And then what was it? Was it the first four weeks you landed six clients? Is that how it worked?

Yeah, I actually Googled what CEOs did for when I was on the discovery call.

So to say that I’m not techie is an understatement. I’ve gotten a lot better. But yeah, I Rapid Fire took that funco program by storm. I did it so fast and I just went out and got clients. I had ten clients in six weeks after I finished training and I was busy. It’s awesome that you actually made it on this call.

I wasn’t sure if we were going to have tech issues with actually being able to get on screen and do this. We will be the first to tell you guys that she struggles with tech. And we’ll talk a little bit more about how we helped her around tech in case tech is something that you’re not good at as well. But yeah, so you added six clients in four weeks, you quickly grew to ten thousand dollars a month with a Facebook ad agency, which is just awesome.

But then really quickly, what made you want to transition from doing the agency model? Because there’s also a lot of people out there that do “Done for you” services. Why did you decide to transition from an agency into coaching? What was that? What was going through your head there?

Well, I think having ten clients did it right, having ten clients with the done for you model. Like, I was busy and it was twenty four hours a day, lot of work and I learned so much so fast. And then when your program came along that was like we could figure out a way to scale this in a way that I don’t have to work.

Twenty four hours a day, all of the hours that was really spoke to me, it made sense to be able to enjoy the lifestyle that I want to have and then also help people in the best ways that my personality suits people.

But yeah, and that’s a tricky one for a lot of people that are doing the agency model stuff like they’re having success with it but then they run into that block of like, hey, this is difficult to scale. And then you have clients with outrageous expectations. At some point, it becomes too much. Well, let me say this, what was the mindset process of transferring? Because you had only been running your agency, I think, like two months, and then you’re like, OK, I’m done with agency work.

I’m switching over to coaching. Right. And so walk us through that, because that’s like getting started as an online coach is one of the tougher things mindset-wise, Because a lot of us go on like I want to be an online coach, but I’m not good enough yet. It’s that, like an imposter syndrome, right? Like I’m not a millionaire. Am I qualified to teach other people? What are your thoughts on that as far as like, do you have to be a millionaire in order to be guru status in order to be a great coach or what?

What do you have to say to that?

I think it really came down to the premise of watching how fast I learned the skills and funco to learn how to do ad agency stuff. The reason that I learned that so fast is because the program was full of people that helped me to do that because those people were in fact coaching me like, yes, your program coaches and the people in there had a little bit more experience than me. They were a little bit well, most of them a lot better than me at the backside of things.

But they knew it was up and I could ask questions and they can answer and then I could duplicate that system. So the mindset shift there is you don’t have to know everything about everything. No one does. Right. You just have to know more than the people that you’re coaching. And for me, it’s the closer you are to that, the better you are at coaching. If I’m just a little bit ahead of you, then I remember what it’s like to be you.

And some of the best help that I got through that program was actually for some people who had only been in there a couple of months longer than I did and could remember how to do the stuff that was super basic of like how do I set up my excel the right way? Why is my wrong pixel here and there? And then somebody that actually had that experience a couple of months prior did it and could help me through that because it was so bonehead.

Right. And then somebody else came into Funco after me and had the same problem that I did about switching the pixels. And I got onto a call with them and I helped them. And like that light came on where I was like, I can help other people with the level of experience that I have. And sure, imposter syndrome always creeps in and some light because you feel that you’re wanting to perform. Right. You want to do well for your clients.

But that really comes down to accepting the fact that you have experience and you should be willing to share it, right? That’s exactly right. Yeah.

And the way I always look at it is like, let’s just say I was lacking motivation. Like I would not go hire Tony Robbins if I was lacking motivation for one V one coaching. He probably charges twenty thousand dollars an hour. I would rather hire somebody who just has been studying the art of motivation, the psychology of motivation and have six months with them and twenty one v one calls to make sure I’m on track every single week with my motivation, then going all the way to the top.

And so I think that is so good and is such a massive breakthrough. It should be a massive breakthrough for aspiring coaches or if you’re a coach right now, you do not need to be the best. A lot of times you’re able to provide more value if just like the coach said, if you’re just barely above the person you’re coaching. So that’s a huge breakthrough. So, then you leave the agency stuff and you fire all your clients.

What was that transition from agency into coaching. Tell me about that a little bit.

I finished up. I mean, I had 90 day contracts with most of them, so I still had to do about a month worth of overlaps, a couple of them two months worth of overlap. I did fire a couple of, I did pass a couple off. I did fire a couple. I did finish a couple. It was kind of a third of the situation, it was kind of felt shitty a little back.

I felt guilty. I felt guilty of like, hey, let me set this thing up for you and run it. And they’re like getting all those things and these great leads. And I’m like, well, I got to go. But it was a good transition, I think there was a little bit of overlap where I got to go get the group started while I still had clients. So I never had to like, go with no income.

Yeah.

I think that’s something that people are concerned about, is that what does that transition look like. The other thing I’m going to say that’s completely random and off the charts is I’m amazed you haven’t dropped an F bomb yet.

F bombs. If we make it through this without an F bomb, I’m going to be worried about you. You transitioned over into coaching, So you then joined our next program, which was coaching launch, which is for aspiring coaches who want to learn how to build their audience and actually launch their first beta program. So then you join coaching launch and which is all about how to build a Facebook. Group, how to build your audience, you hopped in there, your Facebook group has grown and seen. Where are you at now?

What are the numbers now?

The group is going nuts. I started the group on March twenty-fifth. I just hit sixty two hundred members this morning.

OK, that’s four months. Six thousand members later that day. And let’s talk about this as well, because this is a big win for coaching. If you’re a coach and you don’t have a Facebook group. Right. You’re kind of missing the boat here. Let’s talk about why Facebook groups are so powerful. I’ll let you share a little bit. Why do you like a Facebook group as far as the first move for an aspiring coach to build their audience?

Well, I mean, the first thing is you want to get out of those giant groups. There’s Goliath groups and you’re in there and you’re doing the things and you’re trying to get seen. There are four hundred thousand other people in that group. What’s the chance of you getting actual visibility in that group? It’s tough, right? So when you create your own audience, you get to be the star, you get to be the admin.

So you’re the authority figure in there. And what’s so cool about that is not just like that. everyone listen to me part. It’s the fact that you get to kind of create your own little four walls in there of how your rules are. Your group, your rules. So you don’t have to deal with any of the bullshit that they have in those big groups because you create it all. That’s the bad part about it.

The next thing is you learn stuff like a lot of stuff really fast from your audience that you don’t necessarily learn out in those other groups or from your personal page, because you can direct the conversation in there so that people are telling you the things that you need to know to be a better coach. And I honestly have no idea how you can even start a coaching program without building a group first. That seems insane to me. You know what that turns into?

That turns into those people that, like I felt the course and now I’m a coach, but I haven’t sold it. And it’s been sitting on ice for six months.

That’s it’s not a course until you saw it, Agreed

And that’s exactly what we cover in coaching launch and exactly what coaching launch is all about building your Facebook group is because you’re going to get the data, you’re going to be the admin, you’re automatically going to be authority position. You get to create content. People get to know, like and trust you when you are the admin of a Facebook group, guys. And all of you should be building a Facebook group right now because with Corona there, everybody is on social media and everybody wants to connect.

Facebook is also pushing Facebook groups harder than ever before. They ran a Super Bowl commercial last year, their first ever. It was all about Facebook groups. So if you have not started growing and building your own Facebook group guys, you are missing the boat. It is massively important to do so. And here’s the thing. We all know that in order for somebody to buy something, they have to see you. There’s an old statistic they have to have seen or heard from you seven or eight times. In 2020 the statistic is probably closer to fourteen to twenty times. When you’re in a Facebook group and you are the admin, almost every single time that you post, people are going to see a little notification that you are posting. All right. So you’re showing up over and over again. You stay on top of mind is massively important. And so that’s just something I want to share as well. Guys, get on the Facebook group.

That’s what we had Nicole do. And so then your group skyrocketed to six thousand members in just four months. You launched your beta program successfully. And let’s talk about how we helped you five x your prices because you love this program. And it was three hundred dollars, is that right? Yeah, three hundred dollars. And I was terrified to sell it. We helped you through the limiting beliefs, though, of how you can do this.

You can sell it. You’re absolutely worthy and deserving of being a coach. So you launch your program at three hundred dollars. You had a great initial launch. Then after that, I think you turned around and you’re like, OK, I did my launch. I have a bunch of members. How do I grow this thing? How do I scale, how do I scale my coaching business up multiple six figures and then eventually hit the seven figure run rate, which is basically the direction you’re headed now.

Then you join seven figure visionaries. You joined our first Facebook ads program and crushed it. And then you join coaching launch, built your Facebook group, and crushed it, and launched the first program. And now she’s in seven figure visionary. Within the first three weeks and seven figure visionary, you netted twenty two thousand five hundred dollars in profit. And the first thing we did with you was help you 5 x your prices.

Yeah. Let’s talk about why did we have you go from three hundred dollars to fifteen hundred dollars and how did that change things for you as an online coach.

Well first of all, I got amazing results for my clients. I’ve had many amazing results for myself, right, but it’s different to teach it to somebody else. So I had all the nerves in there where I was like, oh, my God, I don’t know if this is going to work right. I don’t know if it’s going to work. And I had all those imposter syndrome things and scared because that’s what happens because you care about the people who paid you.

Right? You care about the results. Well, some of those women, I mean, just skyrocket, took off. I had one girl who was literally charging like twenty five bucks an email that closed ten thousand dollars with for sales by upping her prices and doing all the things in my course in gym. I mean, it was insane. I mean, she went so quickly. I mean, and there was out of those 20 women, I mean, I think 16 of them, really slayed it and hit at least five grand in the month when they were not making anything.

So that shift in my mindset of like I just taught somebody how to go from making twelve hundred dollars a month to making ten thousand dollars a month, I think I could charge more than three hundred dollars for my program.

Right. So the belief came in. But also then I realized if I charge more I could make the program better. Right. Because I could give more dedicated time because I wouldn’t have to have as many people in there to hit my income goals. And when I 5 Xed it, it was scary, right? Scary to just think I’m not doubling my price. I’m five X. Here we go. But I had the social proof.

I had the back of the testimonials. I have that thing and I got to do the mindset work where it was like, am I worth this, is it worth that? And being able to sit down with myself and really go through that whole process that we do in coaching launch. it changed my perspective because I realized I was serving people better to charge them more. I was serving a higher ticket client. I was serving a better client who would get better results from my methodologies, and then they would make way more money because they paid more money.

And I didn’t understand that at all. They didn’t make any sense to me until being in the program. And I was like, OK, I get it because I got better results when I paid more. Well, and that’s also one of the things I want to chime in about. That’s the difference between normally a course and coaching is because when you raise your prices, guys, if you’re an online coach or even if you’re thinking of joining a coaching program as the client when it’s high ticket, the coach now has the ability to give you support on a different level.

Also, when you invest high ticket, you’re going to step out of your comfort zone. When you invest a scary amount of money into coaching, then all of a sudden you’re going to do the things that you know you’re supposed to do, even when if you’re shit scared of doing it because you’re like, I just invested this amount of money. Now I actually have to go do the work. And so people do the work more, they get more results, there’s better coaching, there’s more hands on support.

You can bring on additional experts and coaches to make the program even better. You can spend time upgrading the program because you’re not trying to sell a bunch of $300 courses over. It really is a massive ripple effect. So the goal comes in. We tell you to 5x your prizes. You were nervous, but you did it. You crushed it, and then you did twenty two thousand five hundred dollars in the first three weeks of working together inside seven-figure visionary, which is awesome.

So a question I have for you, because I want to spotlight you and your awesomeness for a moment here and I may be, will get an F bomb out of this. I don’t know. But for people listening right now, one of the things I always tell people is when they don’t understand the value of investing in themselves. So let’s take your clients, for example. Nicole, I really want to spotlight you on this. You talked about how one of your clients went from charging thirty dollars an email to wasn’t you charging like thirty five hundred dollars an email just got it from forty five hundred dollars sequences now.

OK, so she went from charging thirty dollars an email as a copywriter to thirty five hundred dollars. Now let’s break down the return on investment for her because I think this is what most people get wrong when they think in terms of investing in coaching is that you not only changed the amount of money that she made in those thirty days working with you for the rest of her career, she is now going to be charging a minimum of thirty-five hundred.

All right. I don’t know how old she is, but I guarantee she probably has several decades left of business, which means the amount of money she’s probably has like two decades left of doing. Twenty four years old before the law required.

So she basically has another 40 years, of online business, of copy writing right now. Rather than charging thirty dollars an email she’s charging thirty five hundred dollars an email sequence. Thirty five hundred dollars an email sequence for forty more years is going to compound to at least a half a million, probably several million. All right, guys, that is the compounding effect of investing in coaching programs is that you get your ROI today or otherwise this month and six months?

All right, but then you get it for the rest of your career. All right. And so learning skill sets as soon as fast as soon as possible is a huge undertaking. I think that’s one of the reasons as well that you are crushing it is because you bought three programs from me in two months.

I want results. I know what it means.

I know that when you see something that you know is going to work for you, it’s stupid to wait because the longer I wait, the more people I haven’t served, the lower my prices stay. Right. The target, once you see the target, why not take it. There’s no reason not to. if somebody told you today that if you shoveled out about ten thousand dollars today and you’re guaranteed to make one hundred thousand, why wouldn’t you do that?

Like, what are you fucking thinking that you don’t do that? Right. What I thought is that I don’t even notice..

I think I snuck one in on you earlier this year. Just missed to hearing them. Now you buy my entire group on f arms and fucking unicorns. Like that’s what I do. Yep. I’m shipping Nicole a t-shirt that says fucking unicorn on it because that is her tagline and slogan. And actually that’s her secret to her Facebook group growth is that tagline. But let’s dive into this for a moment

let’s talk about for a second here. What is a tip that you can share with people? Like how did you grow a group so fast? How are you making sales effortlessly? Some coaches really struggle in that regard. I know that you’ve been selling a lot through messenger, which is awesome. You’re kind of debunking the myth that you can’t sell my ticket through messenger.

But what can we share with the folks here of basically like. Yeah, what do you want to share. Well I am sitting here in my pony shirt and my coawala pajamas and I made thirty five dollars before I ever got out of bed this morning in messenger. Just walk through. Right. But really the secret to this is that there is no secret you get to be yourself. And that’s so hard for people.

Right. Easier said than done. But realistically the group growth comes because that group is mine. It’s me, it’s who I am. And I am not for everybody. Let me tell you, some people are offended. Some people are upset, but they leave. Right. They leave. And part of attraction and pulling people in your group is also repelling them. We’re killing the wrong people so you can make room for the right people.

And that sounds scary to a lot of people because you have that thing of I love it when people say, like, my target audience is everyone like, bitch, no, it’s not OK. Well, no. And that’s so hard because you have this thing I wanted to serve everybody to. You made me switch over to all women.

And I was like, no, we have to talk about this because this is so good.

I was seriously like legit like, fuck you, I don’t want to that.

And I was chatting and she’s trying to figure out her coaching niche. And she goes, you know, I really and generally speaking, don’t like women. Like I don’t like working with women. I resonate more with men. And so, like, I think my audience should be men. And I was like, Nicole, you are working with women and that’s the fashion. You’re working with women and that is it. And she’s like, shit, OK, fine, I will work just with women.

And that actually got to the point where she’s like, honestly, I do not want to just work with women. I just don’t think that’s going to be good with my personality. She’s like, I don’t think that’s going to be good. I asked you a tough question, I don’t know if you remember what I asked you. I asked you. Nicole. Do you want to make money or do you want to work with the audience that you like?

And you sat there and thought about it. You’re like, I want to make money. And I was like, OK, you’re working just with women then because there’s a relatability factor there. It’s niching down the correct way. And so how’s that been for you, though? It seems like it’s going well. You figured out how to repel the portion of your audience that that wouldn’t fit with your brand and attract all the ones in.

And that’s polarity. Polarity is huge in marketing. You have to draw a line in the sand. That’s something that we cover extensively in our program is how to draw a line in the sand in a methodical way so that you don’t piss everybody off. But you make it very clear that you attract some people in and repel others. You’ve kind of mastered that. So, tell us more about that

I don’t work with female entrepreneurs. I work with motherfucking Wonder Woman, and that’s it, like if you don’t fall into that category of saying, yes, I am a motherfucking Wonder Woman, then I don’t work with you because I don’t want to work with female entrepreneurs because they’re bitches to me, quite honestly, and I don’t want to deal with it. And I did work with some of them in the beginning. And then it was like I dialed in that messaging a little bit more.

Right. And got a little bit more pointed in there. But really what this did was this experience of going through being coach and not wanting to fucking listen, because I am not always coachable now I have to fucking listen. But then doing it and having success, it gives me the authority to lay the smack down on the women in my program and say, look, look like I know you don’t fucking like this answer, but same question. Do you want to make money or do you want to sit over here and have your feelings?

Like which one fucking is it? Because when you signed up for this program, you told me you were a motherfucking Wonder Woman. So get your feelings out of the way and follow the fucking program as to what it is with the result. Right. The result and now. I love working with women and it’s had this kind of different ripple effect that I didn’t anticipate it to have. And so it’s kind of restored my faith in the female species because I’ve had so much good results with. I mean, I have amazing women in my program that I love that are genuinely like people that I like to be around, which is not been my experience prior to this.

So now I have this tribe of badass women that I love being around. Now I don’t have to hate women anymore, which is dope. Right. Like, it’s so beneficial for my life. I’m so much happier. I’m so much more fulfilled. I still do miss working with men, but I do take one of my clients every once in a while. But it’s like, you know, I get to have ths thing that was missing from my life this whole time was that girls have always been bitches to me and now they’re not.

And if they are kicking the fuck out that and that’s what happens when you build your own community,

you get in and people really need to understand that guys, you guys can choose the clients you work with. You absolutely can. When you dial in your marketing, when you dial in your messaging, you will attract certain people to you. You repel others, but you have to dial you have to draw a line in the sand. You cannot market to everybody and be everybody’s savior.

And you have to be uniquely yourself that will attract people to you that are like-minded people with experience. I love the clients inside of my programs like everybody is awesome, always helping each other out, but just great people. We have like a basically no politics rule in our programs like it is a cool group of people. As soon as anybody crosses the line, we beat them and that’s it. We’re happy to refund people that don’t fit inside of our programs because we’re building a culture.

And that makes it so much fun because there’s just no bad clients. They’re all awesome people. And it’s a reflection of you as the coach and leader setting the standard as far as what’s going to happen inside your community. All those types of things, the brand, it’s really, awesome. So let’s talk about the future for you here, Nicole.

All right. What’s going on? What are your plans for next six months? What do you want? What’s the major goal here?

The scariest thing in my head is that all of this has happened in four months. It’s a crazy amount of growth. I mean, like insane. I could never have pictured this right four months ago that this is where I would be right now. So six months feels like a crazy long time to me. It’s that thing of like, how do I learn how to map that future? Because so much has rapidly changed that I know that I need to be aiming super high because, I mean, four months ago, there’s no way in hell that I would have predicted that I just wake up making thirty three grand in the morning and just hang out my pajamas all day.

I never would’ve predicted that. So that’s the coolest part. Like I have all these pieces that are moving and the exponential growth is there that the ceiling is gone. So it’s just like this wide open sky of potential. And so now I’m developing a world of mine because I’m realizing that my background is all strategic development. I’ve been a consultant and I was consulting for bar owners, which let me tell you, if I can get drunk bar owners who don’t care about their business at all to perform, I can help anybody.

Right. I can go to shit out of people because they’re sober so easy, but. Right. Developing that thing of, you know, the mastermind strategic development of how fast I can do this. Right. It’s like six months. Like six months. Sounds exciting because who knows where the hell I’ll be by then. It’s it’s crazy.

Yeah. And Nicole mentioned Wundermine here, which is her mastermind that she’s developing. And I’m breaking my computer as we go. But that’s one of the things guys that we do in seven figure visionary is the first thing we do is when you join, we do a strategic launch with you. We work with you one v one. We set up Handle Your Tech to, I think, the call we built out your sales page. I looked over your copy of your email, took over the copy of your sales page, make sure your checkout page was connect to your stripe account.

We handle all that tech because we like our clients to be able to focus on their actual launch. So we don’t want them dealing with integrations and stuff like that. So we handled all that. We got you set up with a different launch strategy than you use the first time you would have had twenty two thousand five hundred dollars three weeks. And then after that we’re like, OK, the long term it’s time to think mastermind, right? Let’s build out a long term program.

So you have clients that come in and commit to you for six months, 12 months. This helps with reoccurring income. So if you’re a coach and you’re burnt out because you’re launching every single month over and over again, you need to build out a long term program. And there’s a very strategic way to do that. And you have to put other marketing pieces in place first, because it’s really hard to get people to commit to six or 12 months.

So there’s got to be other pieces in place first. That’s all I can say about that. More of that is inside seven figure visionary Nicole, It’s been already thirty minutes. I don’t want to take up too much of your time because I know you have a lot of f bombs to drop inside your group and a lot of other cool things to todo. But I appreciate you joining me here today. I think everybody got a ton of value.

It’s always so much fun to chat with you. You are a dream client. I’ve enjoyed working with you through all three of our programs and I know amazing things are going to happen here for you in the next few months. So with that said, thanks for joining me, guys. Where can we find more about you Nicole, like our audience here? Right. That wants to be a Wonder Woman, is a Wonder Woman. Where do they find you?

What’s the best place for them to connect with you?

Wonder Woman, come and get me. I’m inclined. Attraction Secrets for Wonder Woman. Come join the group. It’s too much fun all the time, but definitely look that up. Ladies Wonder Woman Attraction Secrets. You’ll find her Facebook group. It’ll probably be at twenty thousand people by the time you find it in thirty minutes. You’re up guys. She’s amazing coach. Doing amazing things gets clients amazing results. So cool. Thanks for hopping on, for sharing your wisdom and for talking about all your success inside our programs.

And we’ll chat with you soon, my friend.

Thanks Dino, you’re a Wonder Woman too. I’m an Iron Man. Come on now. Let’s get this right. And by the way, tallied seven F bombs. So far, so pretty good.

Pretty good. You kept it under double digits. Yes, that’s an improvement. Anyway, thanks. We’ll chat with you soon.

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Oct 25 2020

Why Aren’t You Making More Money

Why Aren't You Making More Money

Written By Dino Gomez

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Transcription

Why aren’t you making more money, all right, guys I’m in a goofy mood today, but we’re going to break this one down, so let’s get started.

Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1. All right, guys, why aren’t you making more money? Seriously, this is a fun question in a roundabout way. It you know, anybody is not making more money or is stuck at current income level or something like that really comes down to just one thing.

Comfortability, like when you’re comfortable, like there’s there’s no reason to make more money. If there’s not a specific reason for you to make more money, you won’t make more money. And and it’s an anomaly to me, the entrepreneurs that are able to do 50 million, 100 million, five hundred million, because there comes a point where you like you reach a threshold where you have everything that you could possibly want in life with the amount of money you’re making.

And it’s at that point, you have to dig really deep, like super deep to figure out and your motivation for going to the next level. It’s got to be outside yourself because honestly there’s been surveys done. Once you make like a half a million dollars a year and you basically like more money, is going to bring you more happiness per say it. And it’s not to say that money equals happiness, but it does equal more comfort and more self-expression, like when you have money to travel or to have your dream home or to buy your parents home or retire your parents.

Those types of things like that is going to bring you some additional level of fulfillment. It doesn’t guarantee happiness. And some of the happiest people I know don’t make much money at all. But it does allow more self expression and creativity because there are things that you can do with with money. Now, with that said, why aren’t you making more money? Well, I want to tell you guys a little bit of an interesting story here.

OK, so I bring you back in time a little bit. We’ll jump in the time machine. So I was like twenty five years old and I was living in Mission Beach, San Diego. If anybody’s been to San Diego, Mission Beach is like this really hip, cool surfer town. I lived a block from the beach and it’s kind of like a young person’s like dreamland. There’s little bars and restaurants everywhere and the beach is right there with white sandy beaches, great surf and great weather in San Diego.

And I was down there till about like twenty five years old or maybe twenty six. And then I started to kind of outgrow it and that’s kind of a progression that you see amongst younger folks living in San Diego as they tend to start often and the beach areas, and then they graduate, so to speak, and move downtown for their late 20s, 30s, maybe early 40s. And then they settle down, you know, get married, have a family.

And so then they move into like the suburbs. And so that’s like that’s kind of like the traditional thing that happens in San Diego now anyway. So I’m living in Mission Beach and I’m kind of getting to that age where I’m like, all right, yeah, I’m done with the little beach scene, party scene thing. And so I decide, OK, I want to move downtown. And because that’s where more of like the professionals are and people more my age and so forth.

And I’m single at the time, about three years into my business, maybe four years into my business. And so I find this apartment that is in a skyrise downtown, twenty eighth storey overlooking all of San Diego. Like the most incredible views from from my balcony and the building, the complex was amazing. Right. Underground parking security. It’s gated key codes to get in and out for elevator shaft because there’s four different towers. There’s pools on the top on the rooftop so that you can get sun and have views over the entire city.

Like, I mean, it was really, really nice place. I was like and had a gym and like everything was like, OK, like, I have to get this apartment and, you know, I have to I’m a bachelor. And like, this seems like the ultimate bachelor pad and whatnot. And so I went for it like it was way outside my budget of what I like to spend on rent but I went for it.

And I’ll never forget the first two months after I moved in there because it was a stretch for me. All right. And so it got me out of my comfort zone because I got in there and I was really excited about it and everything like that. And I think for the first like month or like two months, like, I worked relentlessly on my business, like every single weekend, like day in, day out, like nothing I would do is go to the gym.

I wasn’t really even, you know, using the fun activities that downtown San Diego has to provide, which is like there’s Petco Park Baseball Stadium and there’s all these like, you know, just restaurants and cool things going on and I was staying in and grinding because I in the back of my mind, I’m like, hey, if I lose a couple clients and this is back when I had an agency, if I lose a couple of clients like I, it’s going to be really tight, you know, paying rent.

And I don’t want to get kicked out and all this stuff. So that was in my mind, so I was like, OK, I need to sign some more clients and like build up my bank account a little bit more and have a cushion just in case. Right. So I was grinding. And so because I put myself kind of in a corner in a situation where I had to make more money. That’s exactly what happened.

I landed a bunch more clients and business was growing. And after two months there, I had a lot, you know, a good chunk of money in my bank account. And so I was comfortable and once I was comfortable, then I tailored back my work schedule to like a normal 40 hour work week. And I started really enjoying, like what downtown had to offer as a 26 or 27 year old kid, that single running around the city and stuff like that.

And so I started doing that right, because I was comfortable and then business was still growing throughout the year, slow and steady, but still growing. It was still a six figure business and then all of a sudden at the end of the year my accountant tells me, hey Dino you need to spend a bunch of money. Otherwise, you know, it’s essentially going to you need to have more expenses on your P&L sheet.

Otherwise, essentially, you’re going to be paying a lot in taxes. And so I invested in a five-figure mastermind where I eventually met my wife but here’s what’s crazy and I told this story earlier, but I invested in that mastermind. Right. And that was scary because I put down 10 grand for the mastermind. And what happened, though, is it immediately put me back in a corner where I was outside my comfort zone. So I was like, all of a sudden my bank account goes down by 10 grand and I’m like, OK, I really need to make sure this mastermind pays for itself.

So I went through the training and attended to all the calls and everything like that and listen to the mentors and follow their lead. And within like six or seven weeks, I landed a fifteen thousand dollars a month client. All right. And that client stuck with me for three years. All right. So over the course of three years, that client paid me over four hundred and seventy thousand dollars and we had an amazing relationship. What broke us up was that they wanted to eventually bring all of their marketing in-house.

And I was handling everything for them. And they were growing really rapidly. And they’re like, finally, they’re like corporate, like, hey, we need to actually have this in-house now because of our growth. But again, it was that me being uncomfortable like it put me in all those positions to grow because otherwise I would have just been hanging out and things are good. And this is proven, guys, time and time again, like it is statistically proven that the more children you have, the more money you make naturally, because you have to feed them like you have to feed your children.

So if you have eight kids naturally your brain will figure out a way to make more money to be able to support a family of eight or nine. That is literally proven. So that is wild. Right.

But that’s exactly what happens, is that when you’re back’s against the wall or when you burn the boats like you are going to make things happen. And so if your business isn’t growing right now or if you’re comfortable, get uncomfortable, like that’s where the fun stuff happens. And I like to do it cyclically, you know. I will do something to make myself really uncomfortable. So our business grows and that’s why it grows every single year.

And then there’s a period of time where you get uncomfortable and then you work a little bit harder and you make things happen and all these types of things. And that’s where all the growth happens. And then after that. Right, I like to have a vacation or I like to slow Tailor back my work hours and focus more on my fitness and things of that nature as well. And so the reason you’re not making more money right now is because you’re comfortable, like and everything magical in business and in life happens outside of the comfort zone.

All right. And whether that’s how you met your significant other, you took a chance. You put yourself out there like it always happens when you’re outside your comfort zone. So really challenge yourself to ask yourself, like I asked myself consistently, like, am I comfortable? And if so, then I look at my business numbers, which actually look at every single month. But if I notice businesses is not growing at the speed at which I want it to grow, then I go, how comfortable am I right now?

And then I realize I’m pretty comfortable. All right. I need to do something to make myself uncomfortable so that we grow faster. And so that’s the way I always look at things and it’s different for everybody. Some people have a certain number in their head and they get there as far as the amount of income they’re making. And they’re like, OK, now I’m good. Now I just want to, you know, grab a sailboat and, you know, float away or a float it away, and float in the pool, whatever it is.

Right. But if you’re not making more money, guys, plain and simple, it’s normally just because you’re comfortable. And so you’ve got to find ways to consistently get yourself out of your comfort zone and so to relate this back to coaching, right, like if you if you’ve always wanted to start a coaching business, start one, like, go for it. Right. And then you have to ask yourself is what is worst-case best-case scenario. All right. Let’s just say you want to start a coaching business because, you know, it’s a business model that scales infinitely and you want to impact your client’s lives. Right. And it’s better to teach a man to fish and feed them for life.

Right. You want to do all those things, but you’re scared right in the back of your mind. You have imposter syndrome. You don’t know if it can be good enough. What if you know what if people don’t sign clients like, you know, what other people think? If I start calling myself a life coach, like, you know, do I have to be a perfect human being? There’s all these things that you might be wondering and you want to do, like, just do it, guys.

Like, absolutely. Just go for it, because that’s where just crazy, awesome things happen. And if you play worst case, best case scenario, OK, worst case, you go for it and it doesn’t work out well, like you’re going to be fine.

Like the world’s not going to end and you’re not going to lose relationships and stuff like that. Persay like everything will be fine. So play worst case.

Best case scenario. That’s how I when I was twenty two years old, I left my nine to five job is that this was after the economy really wasn’t that good at the time. And so I was kind of lucky to have a job directly out of college for a marketing agency. And within six months I quit and I was like, nope, I’m not happy here. And it was such an easy decision for me to make because I got hired immediately out of college because I had an online marketing skill set.

And so I played worst case best case scenario because I was sitting there talking to some friends and some people and they’re like, dude, no, you’re lucky they didn’t have most of them didn’t have jobs yet right out of college, like it was taking people like up to several years to get a job out of college back when I was 23, because this was when the economy wasn’t good. So the job market was horrible.

And so people are like, dude, you’re lucky that you have a job like you better hold on to it. And I was like, nope, like and the reason it was so easy for me to say that and I was able to say that confidently and feel that way confidently is because I played best case worst case scenario. OK, best case scenario, I all of a sudden love my work and enjoy every single waking up every single day and don’t have to commute and can do what I want on my lunch break and whatever it is.

Right. And just be happy. Right. What was the main thing. And travel whenever, whenever I wanted and still run my business and all those things. I was like, so best case scenario I have like this really the dream job, awesome life. Worst case scenario, I fail and after three months I’m out of money and I go get another job somewhere because I knew that I could get hired quickly. I was previously hired very quickly.

I knew I had the skill sets. So if if you think about it like that, guys, and you’re considering like launching a coaching business, like play what works best case worst case scenario, worst case scenario doesn’t work out. Cool. You continue doing what you’re doing right now. Best case scenario, you crush it, you love it, you start landing clients, your business is growing. You see how infinitely big your coaching business can scale to.

Right. and all these amazing things start happening and you start having more personal enjoyment and fulfillment with your work because, you know, I don’t know about you, but agency work sometimes isn’t always the most exciting and fun thing that some of the client demands can be outrageous. But, you know, working with coaching clients and actually seeing them transform and their business is growing and how you’re you’re literally passing on a skill set that they’ll be able to have for the rest of their lives and then potentially pass on to their clients.

And this whole cool ripple effect thing. Right. Like the best case scenario is, massive. Right. So the upside is massive. And so the way you want to look at this is like is, you know, opportunities to swing for the fences. Right. With very little downside. So like the richest people in the world, like the Jeff Bezos and those types of characters, they don’t gamble that much in business.

They just take very calculated risks. And they normally, over the course of their business career, they only take like between 10 and 15 calculated risks. That’s it. They’re not constantly doing a bunch of different things. They just wait and they go. Huh. If I try this out, the downside of this. Yeah, well, you know, I would just go back to what was working previously and the upside of this, it would change everything.

We’d add an extra hundred million to our business. Right. those are the types of calculated risks that these billionaires take. That I study and that’s their thought process is like, OK, if we try this out, it doesn’t work like Facebook, like, OK, if we try and beat Snapchat and have a Snapchat feature on our platform and nothing happens, what’s the downside of it? OK, we lose 20 million on the development of it or whatever, you know, and. But do we lose users? Nope. OK. Does anything else happen? Nope. We just lost some time and we lost 20 million. OK, what happens if it absolutely crushes it as a feature people love. Well then all of a sudden we take over the actual amount of time people are on the platform because they’ll be coming over from Snapchat and so the upside of that is massive, like time on site, on time and user engagement on Facebook would skyrocket, which increases their advertising dollars because there’s more impressions and more users.

And so the upside of that is massive. So that is a gamble that they would take. Like this is how Mark Zuckerberg thinks as far as which features to add. Right. And so it’s just a really interesting thing. Right. Is that the amount of money you’re making is really based on your comfort level and the risks you take. You should just be always doing like risk versus reward. And if the reward is massive, swing for the fences, guys like go for it.

Absolutely go for it. Right. Because here’s what’s cool about business that is unlike anything else. All right. In sports and my favorite sport is basketball. So I will make a basketball metaphor. In basketball the most you can make with shooting a basketball is three points. All right. If you get fouled on a three point shot, you also get a free throw. So it could technically be a four point shot, but that’s the most you can make four points and technically able to say three points if you hit a three pointer.

All right. So you take a shot. Best thing that can happen, you make three points. All right. So it’s limited as far as like what you get out of going for it for taking a shot. All right. Now, compare that to business. When you go for business and you take a shot on yourself, there’s no limit to how many points you score. It’s not like you nail it and you’re like, OK, you got three points.

It’s like, no, if you nail it, you could have a million dollar business in six months. You could have a ten million dollar business in a year. If you nail it, there’s an infinite right. So it makes sense to absolutely always go for it in business because the downside is pretty small. Something doesn’t work out. You’re like, OK, well, I learned right. And if it does work out, then you’re like, boom, you take off and it’s your rocket ship and everything is changing dramatically in all aspects of your life.

So when you look at the risk reward there, guys like swing for the fences because business is the only game where you can score an infinite amount of points with, what you’re doing. There’s no cap to it. And so that’s the way I look at it. And that’s kind of also when I’m looking at my business and going, OK, why aren’t we at five million? Why aren’t we at ten million?

You know, I’m looking at OK, well, how comfortable am I right now and am I taking calculated risks?

So those are just some thought processes and stuff that hopefully help you guys to realize how much opportunity you have, especially in the online space. It’s the ceiling is uncapped, like you can work from anywhere. You can reach people globally, online. It is a dream come true era that we live in with the Internet. Like they could not do any of this. You’re not like it’s not like you have a retail shop and your customer base is limited to the people that live in your city.

No, you’re online. You can reach millions, if not billions of people with your message. Right. It’s unlimited capped potential. So much potential. So guys go for it. Swing for the fences. Right. There’s an infinite number of points you can score. It is not like basketball or baseball. In baseball, you can only with one swing of the bat. If the bases are loaded, it’s a grand slam. You get four runs and business.

You swing for the fences and you hit a grand slam. It could be millions and millions of dollars. All right. And so that’s what I have for you guys for their hope. That’s like kind of a little motivational thing with tied in with some stories and tied in with some thought process. But take calculated risks. Swing for the fences, guys, because at the end of life, you’re always going to wonder what if. Right. and, you know, swinging for the fences and stuff like it.

It beats any TV show there is out there, you know, besides the Fresh Prince of Bel Air. But that’s what I got for you guys today. We’ll wrap this episode up. But as always, guys, keep doing.

You have an absolute blast with your online business and enjoy the journey.

All right, guys, much love. We’ll see you soon. Hey Dino Gomez here, and if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheat sheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs.

All right. So that is it for this episode, guys. We will see you in the next one by.

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Oct 25 2020

A Masterful Facebook Ad Secret For Online Coaches

A Masterful Facebook Ad Secret For Online Coaches

Written By Dino Gomez

[Free Training]

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business. 

>> BOOK A FREE CALL NOW <<
Transcription

In today’s episode, we are going to talk about a masterful Facebook ad secret we’re bringing out the ninja, the samurai swords, the guru-ness, everything. All right, let’s get into it right now.

Now, this is a story all about how am I?

Hey, guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing seven-figure online coaching business. And we are about to get started in 3 2 1. All right, guys, guru’s samurai swords, ninjas, Facebook, ad secrets, let’s dive into this. All right, guys. So when it comes to Facebook ads, there is a strategy that I stumbled upon, as everybody else says.

I don’t know. It just came to me.

And because we’ve been running Facebook ads for, gosh, almost five years now, gosh, time is flying by.

Flying by. But, yes, I mean, here’s the thing.

So there’s so much discussion in the coaching industry about, you know, using just organic marketing versus using Facebook ads. And you know, my belief system on it is very strong when you’re as a new coach, start with organic just because it’s free. Right. And you can get a lot of feedback and you can build a Facebook group and you could grow your Instagram or you could grow your YouTube channel and build your following and drive traffic there and get clients there.

And you can you reach out if you so choose and you can do JV partnerships. And there’s a lot of different things and ways to get started as an online coach using organic.

But then at some point, you go, you know what, I want to scale, I want to get bigger.

I want consistency. I want predictability. Right. And that’s what ads brand new is predictability. Right. You can predict once you dial in your ads, you start getting data and start getting numbers. Organic doesn’t give you data. All right. So if you do organic marketing, you don’t know how many of your Facebook posts somebody read before they reached out to you and said, I want to become a client. You don’t have that data.

You don’t know which post resonated with them. If you’re not getting clients, you don’t know which content is not working or if there was a particular thing you said that piss people off and, turn them where you don’t have that data. But with Facebook or any type of online advertising, you have data that says why big brands use advertising is because you get data and it becomes a mathematical equation to scale your business. So that’s why I love Facebook.

Let’s dive into it and start with organic and then when you’re ready to scale, you go into Facebook ads. And this is what we teach inside of our mastermind’s seven-figure visionary and we help our clients out with their Facebook ads so that they crush it. And now let me talk to you. I want to share with you guys just one. And we have so many secrets when it comes to Facebook ads. But I want to share with you guys a really powerful one that will help you out.

All right. So with Facebook ads as with anything as with your opt-in page, even if you’re doing organic and you’re doing like you have a lead magnet just to build your email list and trying to figure out like, OK, what do people want? All right. It’s really quite simple what you can do. The first thing you should do is just ask your current audience. All right. So post on your personal profile and ask your audience which headline they like more, which sounds better to them, which one is more intriguing.

Have them vote for you so that you get feedback and data. Right. And so if you have a Facebook group you can do it in the Facebook group. You can do it in somebody else’s Facebook group. So let me give me an example with our first coaching program, which was teaching aspiring entrepreneurs Facebook ads. Now we mentor coaches. But with our first program, we were teaching Facebook ads. And so I was trying to figure out, OK, what should my webinar be about?

Right. I’m going to set up a funnel. I’m going to run some Facebook ads. People are going to click on an ad. Hopefully, they like the offer of what will be teaching on this webinar so that they’ll sign up at a high percentage and then we’ll deliver on that webinar and wow. And dazzle them. And afterward, they can book a call with our team to join our program. OK, and so I’m trying to figure out, OK, what should our webinar be about?

What should our hook be? What should our offer be? All right. And so I basically just pulled out my audience. I was like, hey, guys, what sounds better? There’s a couple of different ones I had. It was like the first one was how SEO experts can use Facebook ads to grow their business. I was like, that could be a headline. That could be the offer. That could be the hook. The next one was like how we landed 11 SEO clients in one month.

All right. So there is a different offer, a different hook. Another one we tried was how you can use Facebook ads to explode your business. That was another one. The fourth one was like how to start and grow a Facebook ad agency. So there is like another one. So we had those different, potential offers. Right. And an offer is everything. Guys, your offer is absolutely everything.

It is King. If you have a great offer, you’re going to make sales, you’re going to land clients. And so we have to nail this because and that the first thing you want to do when you’re building out some type of funnel with advertising or before you even create a freebie like a lead magnet before you create an. E-book or a PDF or video training series or anything that you would give away for free, first, make sure that people want that freebie before you create it because otherwise, you’re going to spend all this time writing an e-book or writing an actual book or doing a video series or recording a webinar.

And then nobody signs up to watch it because your offer was off. And so you have to know the offer.

So here’s the masterful guru, Ninja Samurai type of Facebook trick is this, basically just writing down what you think 4 different hooks, 4 different offers and then posting online and getting feedback from your audience on which one they like the most. And from that normally that is pretty accurate with the majority if you get like 20 or 30 people comment. Normally it’s pretty accurate what the winner is going to be amongst the crowd.

But to take it a step further, what we do is we will create our opt-in page for our webinar funnel.

And then what we will do is we will set up four different advertisements. Our first four ads and all four ads will use the same image and the only thing that will be different is the headline in the ad. All right. Basically our offer. All right. And so we will use those four different hooks and in four different Facebook ads using the exact same images and the exact same targeting, driving traffic to the exact same landing page.

All right. And what we are looking at first, is which of those ads has the best click-through rate? All right. And this is something that people don’t talk about. Click-through rate. You rarely hear that people talk about cost per lead and when they really should be talking about cost per sale. But most people talk about cost per lead like that’s the term that everybody throws around. So what we look at is clickthrough rate, because that means the images were all the same, the audience was the same, the ad copy was the same.

The only thing different was the headline, our main offer. And so we do that and we might spend 20, we might spend fifty dollars one hundred dollars on those four ads and just see which ad gets clicked the most. All right. Which one has the highest click-through rate? The one that’s most enticing. That is the winning offer. All right. At that point. Because if once the ad’s been shown to thousands of people and you see which one has the highest click-through rate, the one that people want to click on the most because they like it the most, then what we do is we go update our opt-in page.

All right, So, the opt-in page might have originally been like three secrets to run in Facebook ads. And then we were testing four different hooks in our Facebook ads, just like how I landed 11 clients with Facebook ads, how to start a Facebook ad agency. You know, three cool strategies with Facebook ads. So what we do is you always want to match the headline of your ad for the most part to the headline of your landing page so that there’s congruence so that somebody sees an ad they read the bold text that’s at the bottom of the ad.

That’s the headline. And the headline says How I Landed 11 Clients using Facebook ads. And we found that to be the winner. All right. And so once we know that was the winner, then we took that headline and we put it on the landing page. So people are scrolling on the news feed.

They see this ad that says how I landed 11 clients with Facebook ads and they go, wow, I would love to land 11 clients with Facebook ads. And we said we said in one month because that was something that we actually did. And so people see that and they go, wow, OK, I want to learn how to land 11 clients in one month using Facebook ads. So they click on our ad, they go to our landing page.

And what’s on the landing page? The first thing they read is how I landed 11 clients in one month using Facebook ads. All right. So there’s that congruence there. So we ended up with a very high opt-in rate and then we knew exactly what we needed to produce. As far as the actual webinar, we needed to talk about how to land clients. And so we basically put together a webinar where we gave away various strategies, not all of our strategies, but we gave away some very good strategies on how to land clients.

And then we said at the end of the webinar, like, this is the tip of the iceberg, which it absolutely was. And so if you want to learn our best-kept secrets and more of these types of strategies to land clients and grow and Facebook ad agency, book a call with our team and you can join our program. And so that’s essentially how it ran and how it operated. But that’s something that most people don’t do.

They will spend when I hear online coaches try their hand at Facebook ads without any experience ever and say I’ve lost thousands of dollars, it’s because they just don’t know these fundamental things to do and they’re normally throwing stuff at the wall, and they haven’t tested their hook, they don’t know they didn’t even pull their audience to see what their audience wants to learn about. And if you do those simple things, you get a ton of verified data and then you build your funnel from there.

And then you write in a script and record your webinar from there. And, you know, it’s going to resonate with what your audience wants and then you’re off to the races. All right. And so there’s a lot of other technicalities, of course, that go into running Facebook ads and email sequences and follow-ups ups and integrations and things of that nature. And we cover all of that inside of our mastermind and have a tech support team that helps our clients through that stuff, which I think is the coolest thing in the world.

But, guys, if you are considering running Facebook ads to scale your coaching business, do that right, test your headlines, and what your hook in your offer is. First, you’ll find your winner, and then from there, you build out the rest of your funnel. All right. so I haven’t heard somebody speak to that before. And that’s a tip, that strategy that we’ve been using. And it allows us to very quickly put up funnels and webinar sequences and lead magnets that hit home.

As I’m recording this episode right now, we are getting ebook leads for two dollars and fifty cents at scale. We’re getting 50 leads a day for two dollars and fifty cents each. Because of this technique, I knew exactly what verbiage to use and what offers people wanted and what to create my ebook around because I asked our audience, I ran some ads, I saw what people were clicking on the most, what they wanted the most. And then we developed the ebook based on what they wanted.

and so that’s pretty cool.

So I wanted to share that with you guys because I hear so many people talk about how Facebook ads are super complicated and crazy and technical, and there are some technicalities to it to a degree. But you can have somebody help you and provide support with that, and especially if they know these types of little things to ensure that your funnel and your offer and your hook is good enough and will actually convert. All right. And so I hope there’s a ton of value for you guys.

I hope some light bulbs went off. If you’re somebody who’s already running ads of a cool strategy, you can use it. And if you’re not, you know, bookmark this episode so that when you are prepared to run ads, you can have a really fast start and absolutely crush it. And yeah, there’s just so many cool things that you can do with Facebook ads. We have people inside of our program right now that are running Facebook ads to grow their Facebook group and they’re getting group members at ten cents per group member, which is so crazy, so crazy to me.

But anyway, I just want to share that with you guys. That is it for this episode.

I hope they’re out that qualified and met standards of samurai swords and ninjas for you. But as always, guys, keep doing. You have an absolute blast with your online business. Much love. And we will catch you in the next episode.

Hey, Dino Gomez here, and if you enjoyed this episode, be sure to head on over to the secretsofCoaching.com for more resources, downloads, videos, and cheat sheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five-star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode.

Guys, we will see you at the next one, Bye-bye.

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Oct 25 2020

A Huge Sales Mistake I Made [Don’t Do This]

A Huge Sales Mistake I Made [Don't Do This]

Written By Dino Gomez

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Transcription

In this episode, we’re going to be talking about a huge sales mistake that I made and I made it with my team and looking back, the bad one, guys. All right. So I’m going to reveal this to you guys so that you can learn from my mistakes.

So let’s get into it

Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing seven-figure online coaching business. And we are about to get started in 3 2 1. All right, so here’s a massive sales mistake that I made, all right, and it was Growing Pains mistake.

And I’ll preface this by saying, you know, so basically what was happening is, with our first coaching program, we started raising the prices. We continually worked on making our program better and better. We are racking up testimonials. We had over 100 testimonials at this point. And so it was time to raise the price quite significantly. So we went ahead and raised the price to several thousand dollars. All right. And so we were at the point where, you know, in order to enroll people into this program as a sales call was going to be needed, people were no longer just going to go to a checkout page and buy an online course.

And I’ll talk about the difference between an online course and a coaching program in the future and when and where to use each. But we raised the price significantly. We made the program a thousand times better. We instilled a bunch of coaching that was otherwise missing from this course program so that people could get help with technical issues inside of their Facebook ads to account because we had a Facebook ads program. And so what I had to work on doing was develop a new skill set, which was training a sales team.

And so up until this point, I really had trained one person before on our team on sales, but I hadn’t trained and I used to run a marketing agency. So I trained them on how to sell for done for you services, marketing services that we would complete on behalf of the client, which is a vastly different sale than to sell somebody on your coaching services. So what I went ahead and did right. We raised our prices and I took the first wave of sales calls.

All right. Now, as an online coach, guys, you should always do this right when you are going to enroll people into your program because it’s a high ticket and you’re going to do it through a sales call. You need to sell your program first. Like, don’t just if you’re not good at sales, I think a major mistake is to run out there and just grab somebody who says I’m good at sales and then say, hey, sell my program because not being good at sales, like you got to be good at sales to be a good coach like it is a crucial skillset business to develop because you’re going to be doing webinars and you’re going to be on interviews and you’re going to be on camera and you’re going to be on videos and all these types of things. And so there’s an aspect to selling from all those different platforms. And so you want to learn and get better at the fundamentals of that.

All right. And so what happened here is we raise the price of my program and then I go ahead and I sell the first ten people into the program. And I didn’t go ten for ten. I think I did pretty, pretty well, though. I think we had like a 60 or 70 percent close rate when I was initially selling it. And that’s generally speaking, that’s normal. All right. It’s much easier to sell your own program than it is for a team member or somebody else to sell a program for you.

And the reason is that you can sell with conviction, because when it boils down to it, like I’m the one who put all the blood, sweat, and tears into building our program and so I like the hundreds of hours that went into that program and the late nights and the weeknights where I’m sitting there answering questions in the Facebook group and giving people, you know, 30, minute response time and spending time away from my wife, like all those different sacrifices, the weekends where, you know, whatever we’re doing, we’re out to lunch.

And I’m still on, you know, in the Facebook group answering questions like before I understood the importance of building a coaching team, all those types of things. So it’s very easy for me to sell my own program because I know how much went into it. And also, I literally threw recollection know the names of every single person and all of their results. So, like, no matter who came on the call, I could be like, you know, if they seemed similar to Sarah as far as their background, what their experience was, you know, all these types of things, I could be like, you know who you sound like?

You sound like our client Sarah and Sarah did this and she came from this and she felt this way and she was worried about this. But then we helped her do this and she got these results. And if somebody came on the call and they were like, Miguel and I would be like, OK, you know what you sound like, Miguel. You know, Miguel did this to address this. You know, like, I can go through the whole wrap it all off the top of my head because I’m the one seeing all the testimonials and posting them on our sales page and on our website and all these things like it’s all top of mind for me.

It’s much easier to sell when it’s your own program. All right. So it’s also important that you sell your own program before you bring on a sales rep, because then you can train them. Right? You can record your sales calls and then give them a flow of how the sales call should work. And it instills confidence in your sales team and your team members. Right. If you’ve gone ahead and sold the program at a very high, close rate before him because we’re able to say I can show them like proof and evidence like here.

Right. I’ve gone you know, I’ve closed six of eight people. The six of the first eight people. I’m going to hand it off to you now. Right. So this is what was happening, right? I’m. Bring it on a sales team and the mistake I made bringing on a sales team was, well, there was really a couple. But the main mistake that I made guys was that I naturally I love people and so I can, like, talk to people and jive with them.

And again, it was my program, so it was easier for me to sell. But what I had to do at this point was put together an actual sales framework so that our sales team could come in. That’s kind of like an S.O.P or standard operating procedure, and they would have that, so to speak, script. Right. And we don’t just have them read off a script, but at least have a flow of what the direction the call should go, what questions to ask and where and how to direct the call and what things to say and how to answer certain questions, those types of things.

So I was putting together that sales flow, that sales script, so to speak, for our team. And in that sales script, in that sales flow, I included a tidbit about how many videos and how many hours of videos and how much training was inside of our program.

All right. Now, that was a massive mistake because of the number one rule and actually I don’t know if it’s the number one rule, but one of the most important rules of sales is that you always sell the destination. Right. So you sell people what they want and then you give them what they need. OK, and so the example I always like to give people to really drill this home is that if you think of a commercial for a resort-like in Jamaica.

All right. What does that commercial show you? All right.

They show you visit Jamaica. They show you the blue and turquoise waters. They show you drinks poolside, they show you getting massages, they show you the trees.

They show you like kayaking. They show you snorkeling and scuba diving. They show you all the gourmet food. They show you the amazing amenities of the entire place. They show you all the great things about vacationing there at that resort in Jamaica. OK, so they are selling you on the vacation. They are not selling you on what it takes to get to Jamaica, which is what packing, which I personally am not a fan of packing, but it’s packing, doing laundry, finding a housesitter or a babysitter or dog sitter.

It’s going to the airport. It’s getting paid a ton of money for parking at the airport. It’s sitting in the airport for hours. It’s going through TSA and getting perhaps harassed. And it’s all this crazy stuff, right? All the stuff that happens. Right. It’s, you know, your flight is delayed. You’re crammed in this seat that’s uncomfortable for hours and can’t move. It’s either, you know, the person next to you as smells bad or whatever it is.

Right. All the stuff that I’m getting ridiculous with my exaggerations here.

But there is all that stuff that goes into actually going on a vacation and enjoying the actual part of travel. Right. And so they don’t show you the fact that you’re going to, you know, be fatigued from your travel and all those types of things. And they don’t show you the person packing and smiling. They don’t show you that right. They show you the turquoise waters and the beach in the sand and the drinks and the massages and the food and all that stuff.

Right. So they show you all that stuff. So that’s what it means. You sell the vacation, so you sell people on what they want and then you give them what they need. OK, and so the same is true when you’re selling your coaching programs, right. You’re going to sell people on, hey, here are the results of what our clients are getting or here’s the transformation that we’re we’re going to work with you on to get to.

Right. And at the end of working together, you know, you’re going to be here. Right. a goal is to get you here. That’s what everything that we’re going to do, we’re going to fulfill our bargain as a coach, I’m giving you all the tools and resources and to get you there. And as long as you do your part, you’re going to end up here, OK? And so that’s what you’re essentially you should be doing in a roundabout way on your sales calls.

Now, what I included as a tidbit in our sales flow or our sales script for our team members that we’re going to do enrollment for us, as I included in the script for them to mention how many videos were in our program and in our Facebook ads program?

We have like a hundred videos, no joke, and we’re consistently updating the program and stuff like that.

But every time we figure out a cool new thing and Facebook is always updating with cool new advertising techniques and opportunities, we would be like, oh my gosh, like we need to get our members this.

And so we add a new video and or otherwise we’d end up with a new, you know, client campaign testimonial where we had a really successful campaign like, OK, I’m going to record this and show them exactly this case study of how we did this for our client in this niche. OK, cool. We did. We have another cool case study of how we use Facebook ads to explode this business and the other night, I’ll throw that in there.

So pretty soon our Facebook ads program is massive, right. Is just massive. And so our sales guys are on these enrollment calls and people are all excited because they’ve seen our hundreds of testimonials and so they’re excited to join. And the sales call is going well, and then all of a sudden our enrollment reps, they get to that part of the script, that little tidbit I included in there that says, yeah, and you get access to over 100 different videos, you know, of 10000 hours of Facebook as training or whatever it was.

And they lost a bunch of sales because of it. Right, and so it’s interesting, I was going back through I was listening to recordings because all of a sudden, you know, sales took a dip for a second. And I was like, is this normal or is it just because, like, they’re getting their groove on this or what’s going on? And I’m chatting with them as well and figuring out, hey, guys, where do you think people are falling off or where did the energy change on the call or what’s, you know, what’s going on here?

And they go, yeah, like, you know, it seems to be like right around this part, like towards the end, towards the price drop in the clothes and put it thinking about it,

And I was looking at it and I was like, what is going on? And then I realized when I was closing people, I never talked about how many videos were in the program. That wasn’t it. I was just talking to them about, hey, you know, have you tried an online business before?

Have you tried this before? Have you tried Facebook ads before? What worked for you? What did it what do you think you’re struggling with? What are your strengths and weaknesses? You know, like and I was literally having a conversation with them and because that kind of just comes naturally, to me, I wasn’t even realizing that. I was never mentioned how many videos were in the program. I was just talking to them about, you know, what their goals were, what they were struggling with, and what we’ve been able to do with our hundreds of clients.

And I would have, you know, be able to explain to them and show them all these different case studies and testimonials of our different clients getting results. That’s all I did. And then people would be like, what’s the price? I say the price. And they’d be like, all right, I’m in. And so I didn’t even realize because it’s just a thing for me that I was always selling the destination.

I was never talking about what it was going to take to get to the destination.

And I happened to include that in our sales script for our new team members, for our enrollment team. And so they were talking about the destination to get there, all the work to get there. And then sales went down.

And so once I realized that, I was like, oh, my gosh, what did I do? Right. So immediately rip that out. I was like, Guys, you never mentioned any of the stuff that’s in the program unless they ask and if they ask, then tell them, yep, this is how many videos are in there, right? You don’t need to watch all of them. And which is true.

And which is why and I kind of covered in a previous episode, I highly recommend with all your coaching programs, you have an onboarding call is because we didn’t want people to log into our program and feel overwhelmed when they saw basically 100 training videos. So real quickly, what we did was we gave everybody a one v one call and that would happen like the day they signed up, like, boom, get on. That won’t be one call now.

OK, and what our coach would do with them on that one v one call and this is Chelsea, who is just a rock star in our company is Chelsea would break down. OK, what experience level where they are at? What are they looking to do? What are their goals? And then she would literally basically custom design for them. OK, start with this module and then from there, stop and implement. Right. And then what you need to do is hop on the coaching calls.

Right. You don’t need to watch all the training videos, hop on the coaching calls. They will help you set up what needs to happen next. And she would tell them, I don’t want you to get lost. And in the video training, all right. Just watch these five videos then hop on our Tuesday or Thursday calls. Right. And let the coaches literally help you implement that so that you can launch your first campaign and then boom.

Right. Our testimonials skyrocketed even more because we started customizing the experience for our clients. And that’s something we recommend that you highly do inside your programs. If you’re unable to do that and you’re thinking, no, I don’t have the money or the cash flow to hire somebody to do that or I don’t have the time to do that myself. This is a reason to raise your prices. It allows you to do things like that and build a better program.

And we’ll talk about that as well in another episode. But that’s the big breakthrough I had was like, oh, my gosh, I gave our sales guys.

I told them to talk about one hundred videos and I scared everybody away because nobody wants to watch one hundred videos. Right. And so that I wanted to share with you guys.

Right. Just in case you’re having trouble with sales and enrolling people on the call, like putting together an actual sales framework that is specific for your coaching program is an art, and you can go and you can talk to sales coaches out there, like really great ones. I am not the best salesperson in the world or anything close to it. You can talk to the guys that are really good.

And it’s all about customizing a sales script according to the product and service and figuring out what works there. And so that’s why inside our programs, we have expert sales coaches who help our clients customize their sales script because it’s not just like, hey, download this script and it’ll work plug and play. It’s not like that. And so I always wanted to share that with you guys. In case you are having trouble with enrolling people over the phone, make sure you’re one you’re focusing on selling the destination.

Don’t talk about how many videos you have or those nuances. Right. People aren’t there to watch videos and stuff like that. They want just the end result, right. Everybody wants six-pack abs, but nobody wants to spend an hour every single day working out, eating just protein shakes. Right.

But you can say, hey, I can get you to six-pack abs if you’re willing to put in the work. And they say, yep, I’m willing to do whatever it takes. And then you say, great, you’re working an hour a day and you’re eating a protein shake and that’s all you’re having. Right. And so that’s what I wanted to share with you guys, was that major sales mistake I made, how we fixed it.

And then also just so that you guys, you know, the second kind of tip in there, right, was here’s how you customize your programs to make sure your clients get better results is literally have one v one onboarding calls, which was a game-changer for us.

And then the third step in there.

Right, is just don’t if you’re struggling with sales and you downloaded some script on the Internet, the ultimate sale script or whatever the Internet marketers are selling, just know it needs to be cut like it’s not as you might have some success with it if, you know if you already have some skills. But sales is something that we continually everybody should always constantly be working on and getting better at. And it really depends on what you’re offering and your niche and your audience and a bunch of different factors.

It should really be customized to you as well. So that is it for this episode. Guys, I hope that was super helpful. As always, keep doing. You have an absolute blast with your online coaching business and we will see you in the next episode.

Hey, Dino Gomez here. And if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos, and cheat sheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five-star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode.

Guys, we will see you in the next one.

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