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Oct 20 2020

How to Get Your First Paying Coaching Client [Without Advertising]


How to Get Your First Paying Coaching Client [Without Advertising]

Written By Dino Gomez

[Free Training]

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business. 

>> BOOK A FREE CALL NOW <<
Transcription

Hey, guys, Dino Gomez, and this video training today, we are going to be talking about how you can land coaching clients without any money for advertising. Let’s get into it right now.

All right, guys, so today’s video training is going to be awesome. We are going to be covering a very, very popular topic, a question that I get asked all the time, which is, how can I land coaching clients if I have zero money for advertising and I’m just launching my online coaching business? And so that’s what we’re going to talk about today. Now, guys, really, there are about three or four different ways for you to land coaching clients without any money for online advertising.

All right. We’re going to talk about three of them. And in particular, I’m really going to dive into my two favorite ones. Now, the first way that a lot of other coaches teach for you to get your initial first coaching clients is by cold outreach. Right now, a cold outreach essentially means that you would go on social media, whether that’s LinkedIn or Facebook or Instagram, and you would search around for who might be your perfect fit client.

Once you find your perfect fit client, you would send them a private message and offer them like a free strategy call or offer them some free advice and eventually try and get them on a phone call where you can provide them some value and then ask them if they want to join one of your actual coaching programs. Now, personally, I’m not a huge fan of cold outreach. I don’t think it scales very, very well. I think it’s kind of takes up a lot of time.

It’s really just not my style to go chasing people down and kind of begging and asking for them to become a client of mine. That’s really not the way I like to do marketing. I prefer inbound marketing where clients come to us. And so the next two strategies I want to introduce to you that do not cost money. So you do not need any money for ads that will help you than coaching clients. Are this right here? All right.

And so the first one, guys, is is one that you’re familiar with because it is where you are right now. It is YouTube. OK, so YouTube, right. It’s free to create an account. And what you can do right is begin uploading videos to YouTube around your area of expertise. All right. And so if you are a relationship coach, for example, you can upload YouTube videos talking about different strategies and techniques and exercises that will help couples that are having troubles in their relationship overcome those complications and difficulties and arguments and things of that nature.

Right. And as you do that, your YouTube channel will begin to grow. All right. And what will happen? One of the things that you can do, right, even if you’re just beginning at the beginning of a YouTube channel, you’re not going to have many followers. You’re not going to get many views. But what you can do is everybody that likes your videos, anybody that comments on your videos, you can comment back to them, ask them if they want a free strategy call or something like that, and examine potentially working with them further in that regard.

So really quickly, actually, from YouTube videos, you can build up your coaching business and that’s really a great strategy. I like YouTube as well because it does have what I call a compounding effect to it, which means the more videos you add to YouTube, the bigger your channel grows, the more leads you end up generating. All right. Now, another strategy for YouTube guys is a strategy we’re going to demonstrate in this video today, which is basically what you can do is inside your YouTube video.

After you offer some value, you can then at the end of the video, have a call to action and a call to action might be, hey, book a free call with us. If you want to learn more about our coaching programs, it could be, hey, go download a free ebook or PDF or video series that we have for you. You can actually collect an email from somebody opting in to that freebie or that lead magnet that you have to give away so you can use you to very strategically to grow your email list and to drive traffic, also to grow your brand.

And so YouTube is one option for how to grow your actual coaching business without spending any money on ads. Right now, the next way to grow the next way, which is my favorite way for you to actually sign coaching clients and attract coaching clients to you without chasing them down without any money for ads is actually using Facebook groups. OK, and so here we are inside our Facebook group. It’s called Seven Figure Coaches and Entrepreneurs. All right. And as we can see, we’ve had this group a while.

We have seven thousand four hundred and twenty three members. All right. It’s a very, very active group is consistently growing. That’s consistently new people asking to join this group. And that’s one of the reasons I love Facebook groups, is because they get bigger and bigger and bigger over time. Right. And with every member that comes into our Facebook group, we’re able to grab their email address. So that means with every single member that joins our Facebook group, we’re basically gaining a lead for our coaching business.

So this is really powerful. If you guys come join us, this Facebook group, you’ll see I’m consistently adding new content, new free trainings and a ton of value. And that’s really a kind of secret. No one to build in your Facebook Facebook group, guys, is you have to add value, all right? You cannot just have a Facebook group and not post any content in there or not add any value to your audience. Really, what a Facebook group is, is a platform for you to demonstrate your expertise.

All right. And to give value. All right. And to teach people things and so that they become interested in working with you and that. Makes it so that when you do make an offer for somebody to join your coaching program, they’re very interested because they’ve already had a chance to know, like and trust you. They’ve seen some of your content, some of your trainings. They know it’s awesome. And they want hopefully they want more of it.

All right. And so and that’s one of the free Facebook group is is just amazing in that regard. You can see we have a very active Facebook group with a lot of different posts, a lot of different content. And again, a Facebook group, once you have your initial members in your Facebook group, it continues to grow and get bigger and bigger over time, naturally. And so I really like that because rather than just sending outreach messages and having to do that repeatedly to get new clients and chasing clients, I would rather build a Facebook group and have it naturally grow, get bigger and bigger, and then our email lists get bigger and bigger.

And then we have clients reach out to us because they’re want to work with us. They’ve seen our content, they’ve seen our training, they’re impressed with our programs and they’re impressed with our testimonials and our track record. And so that’s one way to grow your Facebook group, guys, is by you want to constantly give value and by giving value and by having interaction in your Facebook group, Facebook will show and recommend your group to more people. All right.

And so naturally, it will grow by itself. Now, the next thing you want to do, two guys, while we’re on the Facebook platform and this is technique and strategy, number two, to grow your Facebook group is to actually optimize your Facebook profile. All right. So we’re over here on my Facebook profile, guys, and a couple of things that you’ll notice right off the bat, right, is I have an optimized cover photo. All right.

And so this is really, really important. You have an optimized cover photo. Basically, this is like your elevator pitch, right? So you want people that become your Facebook friends to know in a matter of seconds who it is you are as a coach and what you have to offer. Right. And this is amazing because when you have new Facebook friends who come into your life, into your network here, they’re going to know exactly who you are as an expert.

But then also your friends and family are reminded of who you are, what you do as a coach. And they might have referrals and different people that they can send your direction. But it’s really, really strategic to let people know in your cover photo who it is you serve, what it is you do as an online coach. All right. But guys, this is strategy number two of how you can fill your Facebook group, grow your Facebook group faster is by doing this, having a link to your actual Facebook group right here in your profile and then actually having an image with a call to action.

So this image says, discover how to attract and close premium clients. Join our free group. There’s an arrow pointing up to a link that will take them to our Facebook group. All right. And so what happens naturally is when I add new friends on Facebook, they come to my profile to see who this guy is. They check out my profile, they go, oh, my gosh, you can help me enroll to get coaching clients. You can show me how to grow a six to seven figure online coaching business.

Let me join this free Facebook group and see what that’s all about. And so they follow this banner and they click on this link and they go ahead and they ask and request to join our private Facebook group. So that’s another way to grow your Facebook group is by optimizing your actual personal profile and directing traffic that direction. All right. Other things you can do on your Facebook profile is you can say things like, hey, in my private Facebook group, I’m giving away a free ebook or I’m doing a free training this Saturday or I’m doing a Facebook live this Saturday.

I’m covering this topic. If you want to join us, you need to join the group in order to see that free training or get the free ebook so you can literally and your in your post on Facebook here, take your Facebook friends that are just your regular Facebook friends and shuffle them into your Facebook group. All right. And so that leads me to strategy number three of how to grow your Facebook group, which is you want to send twenty five friend requests per day.

All right. Twenty five friend requests per day to perfect fit clients, in other words if I am a spiritual coach and I work with female entrepreneurs and help them to attract a lot of attraction coach, I have to help them to attract more abundance into their life. What I would do is I would look for other spiritual, spiritually inclined, related Facebook groups and I would send twenty five friend requests a day to other women who seem like they would be perfect, fit clients to my coaching business.

And so if I see women in another spiritual group that are asking questions that I know I can help them with or that are engaging or that are writing awesome content and posts, and I go, wow, they seem like an amazing client. I would send them a friend request. OK, now what automatically happens, of course, is when you get a friend request on Facebook from somebody you don’t know, you instantly begin stalking them. Right. That’s just how it works.

So what happens right is that this woman will get a friend request and she’ll be like, who is this girl who sent me a friend request? So she’s going to click to your profile. And when she does and starts kind of scouting you out on your profile, she’s going to be like, oh, my gosh, this is a law of attraction, coach, who can help me get more abundance in my life. That’s cool. I really like I really would love to connect with somebody else who is spiritual.

Right. And then she’s going to scroll your timeline and be like, oh, cool. She has a group that’s filled with people who are into spirituality. I’m going to join that group. And that’s going to drive your fit clients into your Facebook group. All right, the other thing that is important that will happen is people will begin scrolling your actual Facebook posts. All right. And this is really important because it’s going to give people a chance to know, like trust and relate to you.

All right. And that’s really, really important. People buy from people they know, like trust and relate to. Relating to somebody is massive. It means you have a lot in common. So you want to hang out with them more because we all heard that saying birds of a feather flock together. Right. So what you want to do on your Facebook post is you want to do a mix of personal posts that talk about your lifestyle, what you’re up to, general things that people post on Facebook.

But you do want to mix in plenty of business related posts. And this post I talked about how in the last seven days, eight of our clients inside of our coaching programs have began offering up client opportunities to other members of our programs because they have too many clients. And so that’s a really cool thing to see happening inside of our program is that our members have so many clients that they’re giving away clients to other members that are brand new. And so like that’s a business related post that’s building trust for the results our program gets right.

As you begin scrolling here, I tell our very personal kind of a funny online story about how I built a seven figure business. But I compare it to Mario Kart. So there’s a little bit of sense of humor there. And people can kind of get to know me a little bit more. If you keep scrolling down. I’m asking questions to my audience so they have a chance to engage with me. I’m opening up the conversation to them that I’m not just posting about the food I eat or telling them here’s what they should be doing.

I’m doing on this combination of different content so that people have a chance to really be heard as well as I’m dropping off plenty of testimonials right in this particular post. I tell this story from my childhood and how I ended up as an online coach. And then I dropped off a bunch of testimonials that we had received in that exact same day. And so what does that do? Is that if I send a friend request to somebody who I think would be a great client to us, they’re going to be like, who’s this guy?

They’re going to come over here. They can be like, wow, he’s an online coach who helps me get clients. I would love to have our clients. Let me learn about him a little bit more. They’re going to start scrolling my my Facebook post to get a sense of who I am. And they’re going to see a ton of testimonials. They’re going to see they’re going to learn about me because I’m writing stories about myself and my childhood and how I became a coach and different things like that.

They’re going to get to know my wife. And because we just had our one year anniversary and stuff like that, they’re going to see that I’m pretty goofy, dude, and that my wife and I do tick tock videos learned they’re going to get a chance to really know me and if who I am as a personality and if they’re impressed with the testimonials and they like my story, all those different types of things, they’re going to be like, OK, I want to get to know this guy more.

Right. And they’ll click to join our Facebook group. And on our Facebook group, we just bombard our Facebook group members with a ton of value, a ton of free training. And eventually what happens is they go, you know what? I’ve seen enough testimonials. I’ve seen enough for trainings. I want to work with you inside your program and get those results that your other members are getting. All right. And so that’s why I love Facebook groups, guys and social media like this in general is because it attracts clients to you.

And I prefer to have clients attracted to us rather than chasing doing cold outreach. And so not to say cold outreach doesn’t work, it’s just my style is I would rather have clients attracted to me coming knocking on my door. And so there you have it, guys. Those are two different strategies, organic strategies where you don’t need any money for ads and you can go ahead and begin signing and attracting coaching clients into your business. And so what I want to do at this point, guys, is I want to offer you the coolest giveaway we probably ever have ever given away, which is this.

All right. This is our brand new e-book we just put together. It has taken us four weeks to actually put this together. It’s over sixty four pages long. This is what I believe other coaches would charge for. We are giving it away for free. But in this e-book, it’s called Client Attraction Strategies. It is a twenty one day challenge for you to attract your next coaching client, and it’s one hundred percent for free. All right.

And as I scroll through this here, guys, there’s seven different bonuses. We talk about how to write great copy. We talk about what types of content to post, when to how to post it all different types of things. And then what we do is we give you literally we give you twenty one different example posts for you guys to go ahead and copy. So for the next twenty one days, you’ll know exactly what to post on social media to help begin attracting clients to you.

All right. And so if you guys want this ebook, beneath this video, beneath this video, go ahead. There’s going to be a link to download this ebook. Again, it’s one hundred percent for free and it’s twenty one day challenge to see if you can attract your next coaching client for free. And so we’re really, really excited to release this because we think there’s going to be some outstanding results that come from this e-book. All right.

So if you’re interested in that, guys, check out the link beneath this video. Download your ebook for free and for the next twenty one days. Take the challenge, see if you can land a coaching client with no money for ads whatsoever. All right. And then finish this off, guys. One of the things we want to do is, first of all, ask that you hit the bell notification and actually hit the subscribe button to subscribe to this channel.

We release new content here on YouTube about one or two times per week. So if you like this video, there’s plenty more videos to come in. In addition to that, guys, if you want to join a free Facebook group, we have a link beneath this video in the description to join our Facebook group as well. And then finally, if you guys have a particular topic you would like to cover us to cover in future videos, go ahead and leave that comment below.

We do our best to respond to any and all comments that we receive, and we can actually shoot a video based around a question that you have about growing an online coaching business to six and seven degrees. So that’s it for now. Guys, go grab that e-book. The link is in the description. I think you’re absolutely going to love it. It took us forever to put together an otherwise guys take massive action on that twenty one day client attraction strategies Challenge.

We know you guys to get results and put that into action. Let’s go do that right now. Land yourself coaching clients. Tell us about it. Love the success story. And see you next time, Dino Gomez here and we will see you in the next video.

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Oct 16 2020

How Much VALUE Should You Give Away For Free?


Ep. 4 How Much VALUE Should You Give Away For Free?

Written By Dino Gomez

[Free Training]

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business. 

>> BOOK A FREE CALL NOW <<
Transcription

In today’s episode, we’re going to be talking about how much value you should give away for free as an online coach.

Let’s go now.

Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1. How much value should you give away for free as an online coach? This is a really popular subject and as a newer online coach, this is something that is is a kind of a question and scenario and kind of just a thing we need to figure out.

Right.

OK, so, you know, I have my program All right I know what I want to teach my clients and what I’m going to help them do. But how much of that should I give away for free? Because I don’t want people to absorb all my free content. Right. This is the concern we have as a new coach. I don’t want people to consume all my free content and then pay me a bunch of money for my coaching.

And it’s the exact same thing as the free content. Right. So that’s kind of like the dilemma. That’s like the catch 22, so to speak. That’s like the actually I wouldn’t be a catch 22. But anyways, that’s the dilemma, right? That’s the thought process.

So the proper way to do this, guys, is when you are giving away free content. Right. And you want to give away you want to have freebies, you want to have lead magnets. You want to have free PDF that you give away. You want to be doing perhaps Facebook lives. If you’re doing organic, you want to have maybe videos on YouTube or podcasts, whatever it is that you’re using as your traffic medium and way of giving value first, demonstrating your expertise, you need to figure out, right, like, OK, what am I going to give away for free?

That’s different from my actual program. And how do I do that so that it doesn’t make free content, doesn’t cannibalize the actual training inside of my coaching program. All right. And so the way that I like to do this, guys, is with with my free content. I like to teach the concept, but not the technical execution. All right. And so those are two vastly different things. All right.

And so let me give you guys let’s see if we can give you guys an example here.

Let’s just say you are a relationship coach, all right? You’re a relationship coach.

And in particular, you help single men attract their partner into their life. So that’s what you do. You work with single men. You help them attract a partner into their life. Now, what would you do for your free content? Well, what you might do is let’s just say you’re coaching program as a relationship coach.

Let’s just say that you have figured out that in order for somebody that is single to all of a sudden end up with a lot of dates or otherwise find their significant other, that there’s a five step process that they need to go through and so that that there would be your signature system. Maybe it’s a five step process people go through and by the end of that five step process, all of a sudden they’re going to start having a lot more dates and they’re going to really love where they’re at.

And pretty soon it’s just a matter of time before they end up in a relationship or it’s that five step process is your signature system, OK? And if you don’t know what a signature system is, then that’s, you know, make sure to subscribe. That’s something we’re going to cover real soon. And one of the upcoming episodes. OK, and so on a completely different note, what I just did right there was I created an open loop.

So in other words, I’m not going to talk about what a signature system is and your curiosity, if you don’t know what it is, probably just peeked through the roof and now you’re going to stick around for a later episode. And we’ll also talk about how to create open loops. But you want to create open loops in your marketing. Specifically, you want to create it in your free content.

So, again, what we want to do here with our free content as this relationship coach is we want to what we want to create open loops with our free content, but we also want to teach the concept, not the technical execution. So as a relationship coach, if step in my signature system, let’s just say step number one for single men to begin on the road to and end up in a relationship, maybe step one is, is that they first have to become comfortable with being single.

Maybe that’s step one of five different steps. Right. And maybe you’ve figured out that, hey, once people are confident in themselves and being single and enjoy being single, you know, maybe that’s step one because they no longer are coming off as needy and they’re no longer just taking any and all dates that are available to them. They’re not settling. There might be a lot of different things to that might be step one. All right.

And so you might do a video training then. That is something along the lines of why you have to love being single before you can fall in love with someone else. That might be what you do as a free piece of content. All right.

And so you can talk about the conceptual idea that, hey, you need to really love yourself first or you really going to enjoy being single, enjoy the freedom, enjoy time by yourself, enjoy, you know, just whatever it might be. And you could talk about that for quite some time. And you could even be a bunch of different video trainings, a bunch of different pieces of content in itself, talking about the importance, the overall concept of you have to enjoy being single first before you will attract or end up in a relationship.

So you can talk about that almost all day. But what you’re not talking about is how to. Actually enjoy being single, so you’re not breaking down how to enjoy being single. That would be inside of your actual coaching program. All right.

And so, So that’s an example right there of teaching the concept. Let me give you another example here is I taught Facebook ads. Right. And actually, we still do. That’s another one of our coaching businesses as we teach Facebook ads to aspiring entrepreneurs. So we have two different coaching programs. We have the first one where we teach Facebook ads to aspiring entrepreneurs. And then we have the second program where we teach online coaches how to grow to seven figures.

All right. And so with our Facebook ads program, a lot of our free content is just teaching an overall concept. So, for example, we tell people, hey, a lot of people still, believe it or not, have not heard of Facebook ads like that. There’s a whole different world out there that just doesn’t you know, they don’t know what Facebook ads are or really how they work. And so I might be in front of a whiteboard and I’ll say, hey, you know, let me show you how you can start a Facebook ad agency.

Let me show you what a local Facebook ad agency looks like. I might be in front of a whiteboard and I say, here’s how it works. You’re going to place an ad on Facebook, right, for a realtor. All right. And then people are going to see that ad and they’re going to click on it. And then I might draw an arrow and I’ll say after people click on that ad, they’re going to go to this landing page.

A landing page is where you collect information about somebody. All right. Name and email address, maybe phone number. And after they submit their information, that individual, because they’re interested in the real estate agents listing, they’re going to go to a thank you page, the second page of the funnel. And then from there, you’re going to give them further directions of when and how to expect to be contacted by the realtor. So I can literally go ahead on a whiteboard and map that out with boxes and arrows of how that funnel works.

So I’m literally giving them value by saying, hey, here’s how it works. And people, if they want, can go take that and go try and set that up by themselves. If they so choose what I’m not doing as I’m literally not showing them. Here’s how to select the targeting for your Facebook ad. Here’s how to set up your Facebook ad. Here’s how to sign clients. Here’s the proposal to give the clients Here’s how you write ad copy.

I’m not telling them what Facebook allows and doesn’t allow as far as rules. Right. Facebook has certain rules of what you can and can’t say in your advertisements. I’m not covering that. I’m not covering. OK, here are the best practices for your landing page. Here’s how to actually set up a landing page. Here’s what funnel or here’s what software you use to build a funnel. Like here’s how to connect your funnel to an autoresponder.

There’s a million different things that go into technically setting up a Facebook ad funnels and there’s not a million different things. But, you know, there’s a checklist. So I’m showing them like what happens, how it works, what they should be doing. But I am not walking them through step by step. So everybody that’s watching that training goes, OK, that was awesome. I want to do that.

But they still don’t know how to. So there’s there is a big difference there, right. We welcome people to take our free content. We have had tons of people leave testimonials from our free content, getting them results. And those people just like to go out and figure things out on their own. And sometimes it takes them longer and it’s a slower process. A lot of times it’s a much, much longer and slower process, and that’s completely fine.

But there’s other people who are like, wait, wait, you know, how do I set all that up? I don’t know where to click. I’m already lost. They try and do it by themselves and they go, I’m lost. And then they go, OK, you know what? I’m tired of trying. I’m tired of spinning my wheels, trying to learn how to do this by themselves.

Can somebody just walk me through this step by step? I’m going to join your program because I know there’s a bunch of coaches in there and that they will literally walk me through this step by step.

And so that’s what that’s the difference between teaching a concept and the technical execution of it.

And so, again, to go back to the you know, let’s just let’s go into a completely different nature of your coach. And let’s just say you are like some type of spiritual coach. You do like a law of attraction, teach people how to attract more abundance into their lives, whether that’s money, wealth, health or relationships. Right. Again, you might have your signature system of how that’s accomplished. And you’re just going to tell people, yeah, these are the six things that you need to do in order to attract more abundance into your life.

But you don’t tell them how to do each and every individual one of those steps. And so the massive difference between teaching the concept in the technical execution. And so what we always want to do, right, is teach the concept and not how to actually do it.

Now, amongst that process, guys, here is something else that’s important. Amongst that process of when you’re teaching something and is a free piece of content, you need to make sure it’s super clear. All right. Now, this is important. You need to make sure it’s super clear to your audience that you are teaching them just the concept. OK, that is a big mistake. I see newer coaches make is they teach something and they kind of in a way in which they’re explaining it, they suggest that that’s all there is to it right now, that is a massive mistake. All right. That is a massive mistake, because if your audience for one second believes that is all that there is to it, a couple of things are going to happen. One, they’re going to go, oh, well, I’ll just go do that by myself, OK? And that that’s the worst thing that can happen.

Because what happens then when somebody tries to go do something by themselves without your coaching is that they normally fail. All right. They normally fail or they normally give up. It’s one of the two. Right. And so when they fail, then then it’s a bad reflection on you, so to speak. At least that’s what most people do, is rather than blame themselves, which is what they should be doing, they like to blame the system or methodology.

They go, nope, that doesn’t work. I tried it. It doesn’t work. Right. And so the fault goes on to the system or the concept or the strategy rather than onto themselves. And so that’s not good because then they lose hope and then they search around for something, you know, something else that might work.

And they have a perpetual, vicious cycle of this because they keep thinking they keep trying to figure out how to do it by themselves. They bounce around from all these different coaches or all these different strategies of how to accomplish them. And it never works for them. And they wonder why it never works for them.

It’s because it’s when people give away free content, they’re not creating an open loop.

You need to make it very, very clear when you are teaching something for free, no matter if it’s a podcast, YouTube video, Facebook Live, whatever it is you’re doing, giving away some type of freebie, you need to make sure your audience knows that, hey, this is just one tiny piece of the entire puzzle, OK?

That is, you have to say that you have to make sure that that is crystal clear because that’s sets the stage so that people go, OK, now that was cool. I get it. And I also know there’s a lot more to it. All right. Now, that is in your best interest for both your prospect and you, OK! It’s in your best interest for your prospect, because we just talked about that.

We don’t want them to go out there, tried to do it by themselves and then fail and think that it doesn’t work. All right. And almost everything, you know, almost everything is hard to do by yourself if you’ve never had any type of coach whatsoever, like everybody has a coach, the best of the best athletes, artists, you know, whoever it might be, everybody has a coach. And that’s achieved some massive level of excellence.

There’s just there’s nobody out there that goes. I figured it all out by myself. I have yet to come across somebody who is well known for their success in any type of category that says, yeah, I figured it all out by myself. It just does not exist. So it’s really important, right?

Like no matter what, even if you on accident give away too much technical strategy, just make sure you let people know, hey, this is going be really hard to do by yourself. All right. But inside of our coaching program, we can literally walk you through this and how to do this and give you the support to make sure that these technical aspects are set up correctly. Right.

So that’s in the best interest of both parties because we just don’t want people to try and do it by themselves and then fail. All right. And so that’s basically what you guys want to do, like when it comes to, how much value should I give away for free? The main things that keep in mind. Right. One, teach the concept, not the technical execution. All right.

And then two, make sure it’s you, it’s apparently clear that you create an open loop. You make sure your audience knows, hey, this is just one piece of the puzzle. All right. And so you’re welcome to go and try and do this all by yourself from what we just taught you or told you, the strategy is. But what you will most likely there’s a good chance you will fail because there’s so many different nuances and it doesn’t matter what industry or nature and guys like everybody’s different.

Like for example, I have so many different types of clients. And if I tell our clients, OK, here’s like a strategy to launch a program and you’re going to do a Facebook live and are going to do this with it as well. And this and this. It’s going to be for every single one of our clients because some of our clients are extroverted love being on camera. Some of them are deathly afraid of being on camera and some of them are don’t even know how to set up a Facebook live like they’re not good with tech.

And some of our clients are really good with tech. And so it changes. This is why coaching is so valuable.

Right. And what your services are so valuable is because every single client is going to be slightly different as far as their strengths and their weaknesses. And what that allows you to do as a coach is custom tailor how they need to do things right, what they need to work on to make the strategy in the concept worked for them. So I want to throw that bit in there because that will help you guys out as an online coach. And I hope that answers the question.

Guys, how much free value should I give away. What do I actually teach so I don’t cannibalize what’s in my coaching program? You teach the concept, not the technical execution. And you make it abundantly clear, right, that you know, that this is just one part of the puzzle. And there’s a lot of other nuances that go into it, because I’m sure with your coaching programs, it’s the same thing, you with different clients, you can be doing different things and you’re able to help people through different strengths and weaknesses that they have so that the system works for them.

And that is the value of coaching.

So I hope that’s super helpful, guys.

That is it for this episode. And we have a lot of amazing things coming up in future episodes.

So be sure to subscribe again to talk about open loops, creating a signature system, high ticket vs. low ticket, all types of crazy things. All right. So that’s it, guys.

We will see you in the next episode.

hey, Dino Gomez here. And if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheat sheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode, guys.

We will see you in the next on.

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Written by chelseam2 · Categorized: Podcast

Oct 09 2020

How to Create An OPEN LOOP in Marketing


Ep. 5 How to Create An OPEN LOOP in Marketing

Written By Dino Gomez

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Transcription

An open loop, how do you create an open loop in your marketing so that people buy more of your coaching services? That’s what we’re going to talk about today.

Hey, guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1. An open loop, what is an open loop and is that what are we talking about here? Loops and opens and how to create an open loop in marketing?

And that’s what we’re talking about today, guys. And first, let’s talk about what is an open loop. OK, so an open loop in marketing is essentially a strategy in which you give away a little bit of something as far as knowledge or information, but you don’t give away everything. It’s basically leaving your audience wanting more. It’s not giving them the whole piece of the puzzle.

And you want to do that with your marketing so that people continue to want to. Let people invest in your programs so that people are on the edge of their seats so that they want more information so that they subscribe for future episodes. Right. And so I’ll give you guys an example of this.

So on our YouTube channel recently, I broke down the four components that are necessary to sell high ticket Coaching because everybody wants to know how do I sell a ten thousand dollar plus coaching package? All right. And I did a YouTube video covering exactly how to do this. All right. And so component number one of that video to selling high ticket coaching is to focus on your audience. All right. And component number two was what you’re going to have to go over to YouTube to see what the other three components are to sell high ticket coaching.

And I suggest you check out our YouTube channel and subscribe over there now that right there, guys, would be an open loop. And that was kind of a brutal one, I must say. Don’t hate me for it. But honestly, if you want to see my goofy self on video explaining the four components to sell high ticket coaching, that’s over on our YouTube channel, just search Dino Gomez on YouTube and you’ll find us. But that’s essentially an open loop, guys, is where you’re going to give some value.

Right.

But you don’t give, again, you’re not giving away the whole thing. An example of open loop is Panda Express giving you your walking past at the shopping mall and they give you one piece of orange chicken and then you’re hooked.

It’s basically another version of a hook. But it basically what you’re doing is you’re saying, hey, there’s more of this to come. So if you liked this, stick around, because there’s going to be a lot more of this.

It’s also saying, hey, what I gave you today is not the entire solution. All right. So I do have on that YouTube video talk about the four components to sell high ticket coaching packages of at least 10K. And then again, we’re going to be covering that in this podcast as well, which again, is another example of an open loop. You guys are going to want to stick around for that episode.

Right. So that’s you know, that’s going to be coming up. I’m going to review what those four components were in that YouTube video. But those are basically open loops, guys where you’re explaining a value, explaining a concept, how it works, how it benefits your audience, why they should be doing it.

And again, maybe you’re teaching the overall concept of that strategy, not the technical execution. And then you would say, in other words, make it very clear, right. Hey, this is you know, these are the five steps to achieve X, Y, Z. If you have relationship coach, these are the five steps to end up in a relationship. If you’re coaching people who are single, these are the five steps to end up in a relationship.

If you do all five of these steps and working on these five areas of your life, you’re going to end up in a relationship really fast and you can even introduce what those five steps are. But you would also make it really clear, right, that there’s certain nuances and things that go into each of those five steps that are unique to the individual. And therefore, you know, it’s not just enough to know what the five steps are.

You have to have somebody there to coach you through each of the five steps to make them work for you. All right. So that’s an open loop because it’s leaving people wanting more and they understand they get value, but they understand, OK, there’s a lot more to this. And if, you know, in order to make this work, I’m going to want more coaching or I need to watch more of the training. I need to listen to more of this podcast.

So that’s an example of an open loop, guys. It’s really quite easy to do, but you’d be surprised how many people don’t do it. And if you’ve always wondered why is it that some of these coaches are some of these individuals that are so good with their marketing and their messaging, and why am I so addicted to what they’re doing? It’s because suddenly they’ve gotten really good at consistently creating open loops. And it’s kind of almost like a skill set that you develop where you don’t even have to think about it.

Because initially, like I remember when I was shooting YouTube videos, first starting out, I was more nervous and concerned with being on camera than the message I was actually delivering. And this was like five years ago. And again, if you guys want to see how horrible I was on camera, seriously cut, look me up on YouTube. I was atrocious. Just you’ve got to start somewhere, guys. So go out there, take massive, imperfect action.

All right. That’s all I got to say. I even question what clothes I was wearing five years ago. I was like, well, why did I think that was stylish? Like, oh, my gosh.

But yeah, naturally it becomes something that as you practice it, like, I remember. I used to have to write down in my notes before I would do it, like a video, like remember to have the open loop, right? Remember to let people know that there’s a lot more of this to come. Remember to let people know that this isn’t the whole strategy. This is just part of it. And so I would have to write that down to remember it.

Now, it just comes naturally because I’ve been doing it for years.

And so, again, you’ll notice now that you understand what an open loop is next time you’re listening to this podcast or you’re, you know, somebody else that you follow and it’s like, no, if you really love their stuff now, you’ll be able to pinpoint when they’re creating open loops. And they probably do it quite frequently and they do it very subtly. And it’s just very casual. And you’re just like, oh, my gosh, I can’t wait for that.

For them to cover that future episode. Oh, my gosh, I can’t wait to jump inside their program because, like, I’m so excited to learn about that cool thing. And so there’s a lot of different ways to create open loops. Another like that’s what an open loop is as a concept. Open loops can also be done through naming conventions. All right. So you guys will probably notice this in marketing is that people will rename a strategy to make it unique.

And sometimes they actually add in some extra nuance to it. Some act like they, you know, tweak it so that it is original to them. But, you know, like one of the things that we’ll be covering here in the future is like how to select your niche.

If you want to get on the online coaching and you can’t figure out what niche you should be in, like, we will be covering that. And one of the ways, one of the methodologies that we have for selecting niche, which we did invent, unless I don’t know, I would like to say we invented it because I did not just take it from someone else. It’s kind of how I literally stumbled upon it. But we will be talking about what a personality matrix is and how that can help you find your perfect niche that matches your personality and in otherwise will dramatically increase your success rates because it will help you niche down according to how you can relate to other people.

And relatability is something I always talk about in marketing. As far as an online coach or anything like relatability is everything. And so I always say, right, people buy from people they know, like trust and relate to. Right. You’re more likely if you’re a mom, you’re more likely to buy from another mom because this is the relatability factor. You guys understand each other, right? Similar lifestyles, right. If you were if you’re a dad and you’re super busy and you’re trying to lose weight, you’re going to probably want to trust the personal trainer who’s also a dad and is in great shape.

And he’s managing his life as a dad and keeping in shapes off. He has a program I want to learn from him rather than an 18 year old that’s naturally still shredded. So that’s the relatability factor in marketing, which we touched on earlier. But so what you can do right, to create open loops as well is come up with cool names for your signature system, for your programs, for how you get people from A to Z, how you help them through their transformation as an online coach.

And that is an intriguing issue.

Like people are intrigued by that. They want to go. What is that? I want to know what that 3D methodology is.

I want to know what that five s squared system is and how that works. And as I introduce you guys to that naming convention kind of thing, technical say is you’ll start to notice that more often as well, is that the very, very successful coaches and so forth, they have that type of branding built in. Right. Cooked into their marketing. Is those cool different names of how to do different things? And it works. It really works as a marketing strategy.

It really works as a branding strategy. It really works also in terms of building a culture with your clients, because they get really into it as well when it works for them. And it’s really cool. We’ve seen that happen in our programs where we have certain names for certain strategies and techniques and people rave over it. They go like it. It’s it helps them a lot because it’s a cool name to remember how to do some type of strategy or achieve some type of outcome.

So that is what open loops are, guys. That’s how you use them in marketing. They’re absolutely crucial. Keep an eye out.

You’ll see them all the time. And so as you see them start practicing and incorporating them into your marketing, you’ll notice how much you’ll just notice comments and responses to people that, you know, they will start engaging with you more and they will be that much more curious. And so it absolutely works. It’s very strategic. And it’s just a classic marketing technique. And so that is it for this episode. Guys, as always, keep doing.

You have an absolute blast with your online business. We will see you in the next episode.

Hey, Dino Gomez here. And if you enjoyed this episode, be sure to head on over to the SecretsofCoaching.com for more resources, download. It’s videos and cheat sheets to help you grow your online coaching business. All right, and if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs.

All right. So that is it for this episode, guys. We will see you in the next one bye.

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Written by chelseam2 · Categorized: Podcast

Oct 05 2020

Launching a Coaching Business to $14,000 [in 30 Days!]


Launching a Coaching Business to $14,000 [in 30 Days!]

Written By Dino Gomez

[Free Training]

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business. 

>> BOOK A FREE CALL NOW <<
Transcription

All right, we are live in the seven figure coaches and consultants and visionaries Facebook group, I’m super excited because, guys, we have an amazing interview lined up today with a rock star client, Camila Bandino. And we’re going to talk to her about so much cool stuff, so much crazy stuff going on in the sales tactics, strategies, all these different things. How she basically went from zero to fourteen thousand dollars in just 30 days working together. We’re going to talk about her journey there and all these different things.

Camila, it’s so great to see you again. And how are you doing?

Yeah, so I am in Colombia right now in Bogota, Colombia. And this was our year for me and my partner to travel the world and be nomads. And when covid hit, we were here visiting family. So, yeah, I’ve been here a really long time in our foreign team was just lifted like three weeks ago.

So congrats. You can actually go outside now.

You know, it’s like it’s like going to the grocery store is such an exciting thing now for me.

You guys had the lockdown areas out there. You guys are hardcore. Yeah. No messing around. Yeah. Wild. Awesome.

Well, joining me today, guys, she and said that you’re a visionary using that as a crazy, crazy story and background for you guys. She’s done over three point five million dollars in sales, high ticket sales by herself working for another coach. And then at some point, what happened here was like, you’re like, wait, what am I doing making this person all of this money, all of the money? Why don’t I start my own coaching business?

Right. And then. So when did you start your coaching business? It wasn’t long ago. It was two or three months ago. No, actually, it was longer than that, it was about a little over a year ago that I sort of branched out on my own and started taking in my own clients, consulting clients and coaching clients.

But they were more one on one client.

So like this time last year, I had a bunch of one on one clients already. And that was really great because I finally got that, like, hey, I’m doing what I’m supposed to be doing. I’m supporting people the way that I want to support them in the areas that I know where they need the most help. So it just made sense like that transition, you know, absolutely made sense. And I really fell in love with the idea of helping people, but not just only in the sales process, like helping them to actually come on board and enroll and come and join the companies that I work for.

But really, you know, and supporting all these entrepreneurs, especially women, they would have a really, really hard time with the sales process themselves because it was something that felt so foreign, so strange to them, and so that felt really, really good. But then when covid hit and I was here and so many different things were going on in the world and everything, I took a pause.

I was actually working on a project with another coach and I took a pause basically from my business completely. And I wasn’t sure I was like, well, I could just go back and work for someone else.

I am really good at sales. I know exactly how to do it. Maybe I can have a few clients or something, but I don’t know. I wasn’t sure. And so that’s when I met you.

So then all of a sudden. And how did we met? How did we meet, Nicole. OK, ok, so Nicole referred to over and so that we hop on board and then real quickly you launch a coaching business, you go zero to fourteen thousand dollars in your first 30 days, which is awesome. Insane and. Well tell us tell us about this, this process zero to fourteen thousand dollars what you were able to do in that period of time.

Let me ask you why do people struggle with sales? Like do you specifically coach female coaches and entrepreneurs? And later, guys, if you want to give us a hashtag link, we’ll give you guys a link to Camilia’s Facebook group, where you can learn a ton of awesome information about sales because she is a wizard. But tell us why do you think, like I mean, men and women struggle with sales, but why do you think your audience women struggle with sales in particular?

How are you helping them through that? Yeah. And that’s that’s the question, right, that’s what everybody wants to know is, oh, my gosh, how do I sell more? How do I get more people to actually come on conversations with me? Or once I do have people on the phone, people just say no, they give me the same objections all the time. And so I feel that the. Probably the biggest umbrella reason that people really struggle with sales is because they haven’t figured it out within themselves, their own blocks around sales like their own mindstate, their own vibe, because it’s not just the mindset, the mindset.

I talk to my clients a lot about this, the mindset. It’s just the thoughts and the, you know, the things that you do, which is great. Like, we definitely need those things. But sales is an actual frequency. Sales is a buy, but it really is. And sales will always be about another strategy and another system and another script until people realize that there’s an actual energy to money and sales is an exchange of a huge exchange of energy where people are giving you their trust and their money so you can support them until people understand that.

And then and if they don’t realize that, that there’s this whole energy to sales and they think that it’s just about the thing that you say, then they’re really going to struggle.

They might be able to have a little bit of success and they might be able to make some sales. But if it always feels like they’re pushing a boulder up a hill, they’re never really going to be able to have success long term. So I think that’s the biggest thing. And that looks like many different things. It’s like that vibe, feeling all of that.

And then, of course, most people just have strategies that are just, you know, pretty, pretty bad.

So there’s the vibe. Yeah. But you also have to have a system and a process that works for you and for your client.

And absolutely. Absolutely. You have to be able to and correct me if I’m wrong here in your point of view, but you have to be able to walk people through how you’re going to get them from point A to point B and set an example that you can give. Like if I told you, like, hey, tomorrow we’re going to go hike a volcano in Bali and it’s a huge, treacherous volcano. And you trust me, I can get you to the top of the volcano because it’s like super awesome views from the top and everything like that.

If I told you that, you’re going to be like, well, how we get the bali, we can even travel right now to Bali, like, what do you know about volcanoes and hiking? Like, how dangerous is this? Right. If I promise you to get to the top of the volcano. But I didn’t say how I was going to get to there. You’re going to be like, I don’t know. But I’ve done this before.

I’ve been there before. Here’s how many hundreds of people I’ve helped hike this volcano. And otherwise, here’s the gear that we need and the flight schedules and things that we’ll do. And here’s photos from what it looks like at the top, it’s the end result, right. And so do all that. And you’d be like, OK, well, he knows what he’s doing. And obviously he demonstrates some expertise. He has a lot of other people have done this thing before, and now he’s showing me the end result of the photos.

That looks spectacular. I would love to post that on my Instagram that I want the top of a volcano. That’s kind of a different process. But let me ask you this really good question really quickly and then we’ll dive back into I want to hear you talk more about sales because you are just an absolute killer. It’s really I think it’s really interesting, right, that you’ve done three point five dollars billion in sales. And then you actually came to me and said, I want to hire you as a coach inside seven figure visionary.

What was your mindset and why did you decide to do that? Hire, hire, coach. Yeah, for sure. So I’m a very decisive person, and I know because I’ve been in the coaching industry for a lot of years, when I started out, I was the health coach. It was completely different. But I’ve been in business and in sales, specifically in the corporate world for 15 years. So I understand that in order to make money, you really have to be willing to invest in yourself and to walk with people that have had the success that you’re looking for.

So then later on, when I got back into coaching and now in the business side of things and the sales side of things instead of in health coaching, I understood and I knew because I’ve seen people grow and succeed and do things that don’t make sense. They don’t. And it’s not supposed to.

But if you want that, then you also have to make decisions that feel scary and that may be to other people.

Don’t make sense, but you get it because you trust yourself and you know where you’re going.

So for me, I had been really doing some soul searching and deciding, like, is this really the thing I am going to do? Like, am I really going to pursue my own coaching business? Right. Having been in the coaching world for like six years, is this the thing I’m really going to do now? Completely. One hundred percent for myself. And so I found a couple different mentors that helped with different things. And the thing that I was looking for, exactly like I said, I meditated about it.

I got super clear on the kind of support that I needed. And then I became very open to, you know, just very specifically seeing who can help me. And I interviewed several people and I talked to a lot of different people.

And I’m like, this sounds nice, but no. And again, like I’m going through sales, a sales process with a lot of these people. And it’s like if you’re going to try to enroll me into your thing, like sell me into your program.

And it’s a thing that I know that I don’t jive with. I’m not going to do it because you’re going to teach me the very same thing that you’re doing that doesn’t resonate with me.

So when you and I spoke, I was very open with you about where I was and what I needed. And it’s kind of like one of those things that you just like, you know it. And it was like on the spot. I’m like, OK, great. I mean, hold on, let me get my credit card. Like, let’s do this because I just knew that this was like where this is the thing that I needed and that I was looking for.

I think I had so much clarity myself with what I needed that when it was here it was just obvious. And then we just like hit the ground running, you know, like there was nowhere else to go from there.

So we moved. We moved fast. Real quickly. We got things cranking away for you. And your success has been incredible. And here’s the thing. There’s a lot of coaches out there that have this massive Facebook group, which is great and that’s amazing. But you were able to still do fourteen thousand thirty, thirty days and you were just kind of initially launching your Facebook group. You only had maybe one hundred members in there. So just for the background information, right.

Like for aspiring coaches out there, you can go zero to fourteen and thirty days and not have to have like. A million followers or a huge e-mail list and all this stuff, and one of the things that Camilia does so well is you were selling high ticket, high ticket programs and products and services and stuff like you weren’t necessarily selling a forty seven dollars trip wire or a two hundred dollar one v one session. I think you signed with one v one client or something like that for like seven thousand dollars or something.

Ten thousand dollars something. So, so that’s really important for people listening in. Coaches that are doing that, like the low ticket stuff and things like that, aren’t hitting your income goals. There is a reason why high ticket is better. So I know that you love high ticket, tell us about why you love high ticket. Yeah, so honestly, I think that high ticket, I feel that high ticket offers are so great, are great for you and me.

And as an entrepreneur, they’re amazing because you get to make more money faster. You get to attract the people that are the most committed. These are the people that for the most part have already tried the forty seven dollars thing and then the ninety seven dollar upgrade to that. And then they bought the manual and then they did this other thing and they probably put it all on the shelf. They never even looked at it. Right.

And they have this problem that they need to be able to fix. They need that support. So when people have been through that process and they really need help and all of a sudden here you come and you have this beautiful solution to their problem that if you show up and they do their work.

You feel really confident, you know, that you’re going to be able to give them the result that they’re looking for, so you attract people that are very committed, you attract people that are going to show up as their best. They’re going to give their best, which is really great for you and for them. And then people get the best of you to you feel really good. You don’t feel like you’re getting ripped off like, gosh, there’s another client who was, like, haggling me, you know, or someone else who’s, like, telling me that my one hundred and fifty session is too much.

You give your best because you know that, you know, you’re you’re like you’re working with someone that really appreciates your work. Right. So I think that those are some of it, like some of the reasons that high ticket is really, really amazing and actually selling high ticket as opposed to like what so many people think out there is not necessarily harder to sell at all. It’s just not it’s not hard on yourself. You just have to know how to do it.

You have to really focus on understanding the pain that they’re in right now and the consequences of not fixing that and then realizing and understanding where they want to be. Kind of like what that ideal life that having that compelling future looks like for them. And then when you do that and you communicate that very clearly, you’re doing something that most coaches don’t know how to do out there.

So everybody wins. They get amazing results. You make money faster. It’s it’s great. Right, and I completely agree it allows you to support your clients at a higher level when because you have the resources to do so. Like inside of seven figure visionary we have, we’re bringing on board yet another coach. So there’s going to be four or five coaches inside there really soon, all the different areas of expertise so that when Camila’s ready to run Facebook ads, you can turn to our Facebook ads coach, need help with organic we have our organic coach and help us strategy, a consistent team, we have a copywriter in there so you can get all of the resources that you need in one spot. And we can’t do that and deliver that experience in that transformation. If if we sign low ticket was just not large enough to do that, to have a team to do that. So there’s so many different things that allows you to help your client in that regard.

And then one of the things that I’ve realized, because I have coaches, too, and invest high ticket is that it pushes you past your comfort zone and it forces you to do things that you know you should be doing, but you’ve made excuses to do. And I think I think that’s one of the it’s just so massive. It’s just like, oh, my gosh, I just I’m spending all this money with this coach and then, you know, and they tell you to do something and you’re like, OK, I need to go do that, even though even though I don’t want to write, even though I’m afraid to raise my prices, even though I’m afraid to go after a different market, even though I’m afraid to do a bunch of Facebook lives that I don’t even want to, you’re forced to because you’re paying a lot of money to a coach.

Right. So I think that’s really cool. Is it helps people pass otherwise procrastination, self limiting beliefs as they step out of their comfort zone. And so I just think that’s another incredible thing about it. Let’s talk about imposter syndrome for a moment, if you don’t mind. That is a big one. I asked in our group recently who would want to turn it on imposter syndrome? And I was overwhelmed with the amount of responses. Even had some people reach out to me and say, hey, really thanks for talking about that, he’s like, because I think that’s something that we all like struggle with. So what do you think? What do you think when it comes to coaches that why do they have imposter syndrome? Like, why wouldn’t somebody feel qualified to start their own coaching business? And do you have any suggestions around how people can get past imposter syndrome so that they feel worthy enough to charge a higher price or feel worthy enough to start their dream coaching business?

Well, you just said the magic word, which is worthiness, that is that is the word that’s really the topic I feel with with impostor syndrome for a lot of people. And like I’ve talked to literally thousands, I’ve done over three thousand sales calls in my career. And that’s a lot of conversations with a lot of different people. And so where a lot of times people get, you know, they trip over themselves a little bit. It’s like, well, you know, I don’t think people are going to buy from me.

This is just it’s so much money.

I don’t think they’re going to want to buy or like maybe they think it’s just going to be so much money that everybody is going to say no. And then what am I going to do? So a lot of times, you know, and it’s again, those limiting believes that are really they belong to you. They’re not true necessarily true about Sally or Amy or John, who is really in need of your help and your support.

So I think that one of those first things that we really need to do as coaches is this is kind of like a compound, an answer to this question. But it’s really work again with coaches like get mentorship, get support, get really clear on where maybe you feel that you’re not totally OK to move forward right now with your with your business, with your offer, or you’re maybe not totally fit to charge X, Y or Z and understand that this is your own your own issue and that it has nothing to do with the client, which is also another thing that I really bring up.

You know, when I when I teach sales is that sales really has nothing to do with you. It really is all about the client. And so many times when people get in the conversation, they’ll bring their big, fat, heavy rock of unworthiness. They’ll put it right here, and then they’ll get their back pack of, like, insecurity about something that they’re not consciously aware of. And so they have this big, heavy, energetic weight that they bring to the calls and then they try to say all these things, but then the energy is ultimately stronger.

So one thing that we can definitely do is just understand that, you know, it’s not so much about us. It’s about them. It’s about our client, our potential client. And what’s going to happen if this person doesn’t get my help putting it all back onto them. And in terms of like the sales conversation. Right, like it’s all about them. What happens if they don’t get my help? Where are they going to be in five years?

It’s literally deciding to be courageous right now to do the things that scare you, because you know that people out there need you and you have to be willing to get out of your own way to support them and support yourself so that from that perspective. So I think that getting support and getting help from someone who has been there that can help you to identify your blocks is super important.

But then I also feel that understanding that you have if you do have those, I definitely qualify my clients.

And if the person is just someone who wants to make money and they’ve heard that coaching is super successful and Tony Robbins has made I don’t know how many billions of dollars as a coach and all of that, and they just want to come in and make some money. What do you have to offer? Like, do you have a skill that effectively solves a person’s business, life, relationship help? And I can identify that and ask questions to see if the person has that or not, you know, pretty quickly.

But if they don’t, I don’t work with them and very kindly and with lots of grace, then we don’t work together. But if they do, it’s just a matter of understanding that if you can really solve a person’s problem, you definitely can and you should charge a premium price for the solution that you offer. So it’s a combination of mindset of, again, mindset, energy, and then aligning very, very clearly with a specific result that you give your client.

It’s not about the how it’s not about your expertise. It’s not about your titles or your degrees or how many years you’ve been doing this. It’s about can I get this person to the end results? If the answer is yes, you can charge five, seven, ten, fifteen thousand dollars. I love it, I love it, and it’s so interesting, the key is that every single time one of the first things you said would be done with imposter syndrome, limiting beliefs, self worthiness to be a coach, to charge higher prices, whatever it is.

The first thing you said. Right. Is that like you, you went ahead and you believe in investing in coaching mentorship for that. Right. Because you do need a second pair of eyes on your business and your mental health and what your thought processes, because we’re all so busy and I think so many people confuse being busy with being productive. Like I work eight hours a day. I was in one of the computer for eight hours, but they’re on Facebook for Instagram for one, and they’ve been the only thing they’ve been absorbing content.

And so I just think it’s so important to have that second set of eyes inside your business and that mentorship. And here’s what’s amazing, too, is that like when you invest at an uncomfortable level, then you level up so fast, so much faster because your brain kicks into hyperdrive. Like, I think this is so interesting, but we only use two percent of our brain. So when all of a sudden we’re like, OK, I need to figure something out or I need to make much money back from this investment like we actually do it.

Or again, you actually do the work that you otherwise would be too lazy or would want to procrastinate or want to do. So I just find it so interesting and as a concept and stuff. But let me ask you this. As we kind of wrap up here, you have fourteen thousand dollars. What is your goal for the end of this year? What are you aiming for inside your business? And also, where can we find more about more information about you so that we can keep track of you and everybody can. I’ll drop a link beneath this video to Camilo’s Facebook group.

Yeah, OK, so it’s September, right? This is already going to be another record month, but I’m just going to you know, I can see the things lined up. So we’ll be celebrating that at the end of the month for sure. And then after that. So we’ll have over November. December. Yeah.

So from here on out, I think I feel really comfortable adding about maybe another one hundred eighty to like one Hundred eighty thousand. That would be freaking awesome. That is my goal, and we haven’t talked about this so well. That’s why we need to outline this. I know exactly how we’re how we’ll get it done. But yeah. Yeah, we’ll talk about this in further detail. Well, we’ll gameplan this one out.

No, I’m super excited. I mean, there’s great things happening. It’s only 18 sales of a 10K product.

You go. There you go. Yeah. And there’s a couple of those for my for my private coaching right now in the works, there’s a nice seven car payment coming in. Now, that should be like hitting tonight or tomorrow. So that’s really exciting. And yeah. So then right now I’m actually running my one of my programs from sales accelerator that is actually running right now. And then we’re going to be getting ready to launch my mastermind here coming up pretty soon as well as some high level private clients, which I just love.

I really, really love those clients. So I absolutely feel that, yeah, that’s something that we’re going to be able to create and manifest and bring in and then about where people can find me and learn more. The Facebook group, I mean, that’s where I feel so much happens. There’s lots and lots of value that I provide in there. I do about three trainings per week live trainings. There’s a lot of interaction. The women in there are incredible.

So, yeah, super, super talented women in there.

And if anybody would like to come join the group, check out what we’re about, check out what I’m doing. You want to increase your prices. If you’re stuck in low ticket limbo and have no idea how to increase your prices, then I’d love to show you my methodology. I’m super woo-woo. So I’m all about vibe, energy, frequency, all of those different kinds of things that I play in that realm all the time. And then sales obviously like what do you do?

How how do you sell, how you make more money? How do you enjoy the process? Because we’re women. I think it’s especially important to really fall in love with the process of selling. It feels so icky and so yucky for so many people. And if you’re not at least appreciating and respecting money and respecting sales, you’re not really going to get very far.

So anyway, that all happens in the group. The group, it’s called the Money Love, high ticket sales or female coaches and entrepreneurs.

Yeah, if you guys want to link to a Facebook group, just drop off. You guys are watching the replay and so forth. Just drop off hashtag Facebook group. We’ll give you guys a link to join our Facebook group. I’m excited about working with you to close out the year. I was another one hundred and eighty cash collected. I know exactly how we are going to do this. I think we’re going to get some Facebook ads as well.

But we have 18 sales at 10K. We’ll get you there, so we’ll get a game plan about that. But thanks so much for hopping on board, my friend. It’s been amazing chatting with you. It’s been awesome working with you the last thirty days. Seeing you go near the fourteen K launching your coaching program and so congratulations and we’ll keep crushing it and we’ll chat with you soon.

Thank you so much. Thank you for having me. Thank you everybody for tuning in. And yeah it’s been super, super fun. I can’t wait to do another one of these later on with even more to share.

So thank you so awesome. We’ll be doing a bunch more of them because I know that you’re going to be leveling up super, super fast. So we’ll come back with updates when Camilia’s doing 30, 40, 50k. That will be very, very soon, I’m sure of it. So thanks. We’ll chat with you soon, my friend. Thank you. Bye.

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Sep 04 2020

How To Sell High Ticket For: [Life Coaches, Spiritual Coaches, Or Relationship Coaches]


How To Sell High Ticket For:
[Life Coaches, Spiritual Coaches, Or Relationship Coaches]

Written By Dino Gomez

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Transcription

Hey, you guys, Dino Gomez, you’re founder of Coaching Launch, as well as Seven figure visionary. And in today’s video, we’re going to talk about how to sell high ticket as a spiritual life coach. Let’s get into it right now. All right, guys, it’s a question we hear often. How do I sell high ticket outside of the make money on my niche as an online coach, for example? Let’s just say you are a law of attraction coach or otherwise you’re a spirituality coach, some type of life coach.

How can you justify prices of, let’s just say, five figures and up? In other words, ten thousand dollars or more for your coaching services? Well, that is what we’re going to cover today. It’s really, guys, it boils down to a two step process. Before we get into that process, though, I really want to talk about Niches. All right. And in particular, the three evergreen niches. I think we’ve all heard of them before, but we have health, we have wealth, and we have relationships. All right, so we have health. Wealth, health, wealth and relationships, so we’ve all heard this before. These are the three evergreen niches. Well, what’s really interesting, though, is actually I mean, there is hundreds, if not thousands of coaching niches out there. I mean, just all types of crazy niches. There’s niches where you help a particular small business grow their business. Maybe you’re a coach for dental practices and you’re helping them learn how to grow their dental practices.

There’s literally thousands of coaching niches out there. But what’s interesting is amongst those very particular niches, which I like to call some niches, almost every single niche falls back into driving one of these three things, one of the three evergreen niches. So, for example, let’s just say you are a law of attraction, coach. All right. And so you help people attract abundance. All right. And it’s going to be different with each client that you work with, what they’re really struggling with.

But when you ask your potential prospects, what does abundance mean to you? What what do you want to attract into your life? They’re most likely going to say, well, like my health isn’t that good. Or they’re going to say, you know what Like, I’m really looking to attract money into my life. I really like to attract better relationships or my significant other into my life. So really, what you’re doing, your messaging is I’m a law of attraction coach or I’m a life coach.

But when you break it down, you’re really helping people. And one of these three aspects. All right. And so that’s step number one is realizing what primary niche are you actually in as a spiritual coach? And again, you might be like you might help somebody access their Akashic records. I have a woman in my master mind. She sells fifty thousand dollars coaching packages and she helps people access their Akashic records, which is awesome. So they have infinite knowledge.

And so it’s different for each one of our clients. But each one of our clients want to access their Akashic records so that they can in particular attract more money into their life, have more prosperity. What is more prosperity means to them? It might mean wealth. It might be again, if let’s just say if somebody really wants to travel more in their life, that you’re basically still in the wealth, wealth and health category there. So if someone is looking to access their Akashic records, which is something to look up, if you haven’t looked it up, it’s very interesting.

They might be looking to access their Akashic records so that they have better relationships in their life. So as a law of attraction, coach, as a spiritual coach, you might have messaging that says I help female entrepreneurs become purpose driven, mission driven, more conscious, and have more abundance. It’s really you really want to look at and which areas are you serving your clients because you’re really serving them in one of these three areas. So, for example, we’re not talking about the wealth industry today.

Right. Because it’s it’s kind of common practice. It’s very easy in the make money online or make money space. Right. If you’re going to help somebody make money, it’s very easy to justify ten thousand twenty thousand thirty thousand dollars for your coaching services if you’re going to make them even more than that. There’s a direct correlation mathematically. So how do you justify like better health, for example? So if if again, if you are somebody who is a lot of traction, coach, and you’re going to help somebody attract better health and abundance into their life, what is the what you want to look at?

How can you charge ten thousand dollars for your coaching services?

Well, think about what would happen if somebody lost their health. All right. If they were at a loss, if they lost their health, everything. I mean, it’s more expensive to lose your health than anything else. All right. And so if you think about that right. Let’s think about medical bills. Somebody gets really, really sick. What happens? They’re out of work for months, maybe even years now. They have zero income coming in.

They have some type of disease or something horrible. Right. And then the ones that do that put stress on relationships and then all of a sudden the relationships might not be as good. The family life is not as good. And again, it really ruins all parts of life. But not having great health becomes really expensive. Very, very, very, very fast. And so you should be able to you have to learn to quantify. Right.

That’s step number two is figuring out where you’re really helping people as a spiritual leader. And then the second step is being able to quantify the value of that service, because if you’re helping somebody with health by ten thousand dollars to make sure that somebody that regains their health, maybe they have some type of sickness or chronic fatigue or otherwise like chronic muscle pain or whatever it is, if you can solve that problem for them, what that’s going to do is, again, it’s going to allow them to make more money because you can’t you can’t make money if you’re not unable to work, don’t have energy, are literally in pain all day.

Right. It’s going to help them with relationships. And so speaking to your prospect, you’re really talking to them about, hey, what’s it going to cost you if you lose your health? Right. You might lose your relationships or you might lose your job. You’ll have no income coming in like all these different things can happen. Right. And that adds up to a lot more money than your services. So your return, your clients return on investment for investing in their health with you is massive, is massive.

Right. Same goes for relationships. So, again, your clients attract more abundance into their life. And in particular, you have a prospect who is like, yeah, you know, I’ve just had such a tough time with relationships over the last ten years and I’ve tried everything that it’s working. Like, I really just want to find my right fit or life partner. If you’re helping them with relationships, how can you charge ten thousand dollars?

Well, again, first off, there’s two different versions of this, right? If you might be working with a prospect who is in a current relationship, they’re married. And if that’s the case and the marriage is kind of rocky right now, you’re working to help them save their marriage right now. Ten thousand dollars is a small fee to save a marriage. All right. Because when you go through a divorce, all the legal fees, all the divorce attorney fees, then all of a sudden you have to sell your house.

There’s so much if you have a house, you sell your house. There’s some hassle and get to split all your assets down the middle. You go to like mediation and all this stuff. You said all this time, energy and effort, which takes away from your productivity perhaps to work and create more wealth. But then also, what does it do? It creates horrible emotions. Your kids might get separated now. All of a sudden the entire babysitters and all of a sudden there’s you have to drive people to school or do different things.

And schedules change around all this stuff. That’s going to be way more expensive than just ten thousand dollars. For you to help them solidify and improve their relationship and so that’s an example of relationships as far as when couples together. Well, what about if somebody is looking to find their significant other right? Can you justify ten thousand dollars? Yes, absolutely. Absolutely. You can listen and much more, because when you think about it, like what is like to somebody that is priceless, finding your soulmate or otherwise your significant other like is absolutely priceless.

And so you can’t really put a price tag on that, that you’re creating a family and it’s the right partner for you and the memories and experiences that you will have. Absolutely priceless. Because, guys, what really happens here that I don’t see a lot of people talk about is I always hear. Right health, wealth, relationships as the three core niches.

But really what happens here in the middle in the middle is happiness, all right, because happiness is what drives everything people do, drives everything. Why do you want a relationship? So you’ll be happier. So why do you want a relationship? Because I want to start a family. Well, why do I want to start a family? Because I want kids. Why do you want kids? Because they’ll make me happy. I want to see a little mini me running around.

Right. Why do you want. Well, what? I want to travel more. I want time freedom. I like my job. All right. Why don’t you like all those things? Well, they may be depressed or they may be frustrated. I get frustrated in traffic. I want more wealth so I have more time for can travel and buy my dream home. Why do you want all that stuff? Because I want to be happy. All right.

Why do you want health? Well, I can’t do anything else in life. And if I feel horrible, it’s hard to feel happy and enjoy life. Right. So in the middle of this that nobody really talks about is happiness. And so when you are a spiritual or life coach, right. And you’re breaking down with your prospect and or otherwise you’re messaging and so forth, is that you are a law of attraction, coach, and you help people attract more abundance into their life.

And in particular, you might say, more abundant, more plentiful relationships or more help them attract money into their life. Whatever it is. What you are really doing, you need to figure out is where are you serving your prospects? It’s going to be one of these three core areas and one manner, shape or form.

And what that allows you to do from there, when you look at it at that perspective, is you can break down the value of your services. And as long as you can communicate that value correctly to your prospects, right. Then you can go ahead and enroll in that high ticket services. Right. Which is going to be a massive return on investment for them, given that you are a great coach and you know how to deliver on your promise.

And so that is how, guys, you can sell high ticket as a spiritual, spiritual coach or otherwise as some type of life coach. Really, it’s a two step process. First, really figure out which of the three core areas you’re helping your clients in as far as your niche and then quantify the actual value of your services and helping your client go through that transformation. All right. And so, guys, if you liked this training and you want to learn more about how to sell high ticket, in particular, how to attract more clients into your coaching business, beneath this video, there’s a free ebook for everybody.

I walk you through twenty one social media posts to land coaching clients, one hundred percent for free. It’s beneath this video. Otherwise, guys, if this video training was helpful, we come out with two to three videos every single week and we have a bunch more stuff coming out. And so be sure to hit the subscribe on if you got some value from this. If you guys have any questions, drop us off in the comments section below and I’ll do my best to respond to everybody.

Otherwise, guys, I hope this video was helpful and we will see you in the next one.

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