Dino Gomez

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Part 1: How to Sell High Ticket Coaching [$5,000 – $30,000] + [ Mindset Upgrade]


(Part 1): How to Sell High Ticket Coaching [$5,000 - $30,000] + [ Mindset Upgrade]

Written By Dino Gomez

[Free Training]

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business. 

>> BOOK A FREE CALL NOW <<
Transcription

Hey, Dino Gomez here and in this video training today, we’re going to be talking about how to sell high ticket digital marketing services as an online coach or a course creator. Let’s get into it right now. All right, guys, it’s the million dollar question, how to sell high tech digital marketing services or online coaching services? So let’s talk about how to do that right now.

So what we have here, guys, is this really awesome, artistically savvy stick figure. This is you. All right? And what you’re doing over here is your thinking. And what you’re thinking about is this you want to sell high ticket. Normally high ticket online is around 3k. It normally requires a phone call because there’s a more trust built over the phone rather than somebody just going to a checkout page.

But generally speaking, it’s about 3k and up. And so this can be 3k-100k for coaching packages and services. And yes, if you’re thinking one 100k who buys 100k coaching services. Quite a lot of people actually. All right. So we’re going to break down. This is you here and what you’re dealing with is most likely this imposter syndrome. All right, you’re probably dealing with imposter syndrome because you want to sell high ticket. You want to sell five, 10, 20K, 50K coaching packages and services, but you don’t know how. And you’re worried that your services aren’t valuable enough. And so what I’m going to do is I’m going to tell you guys a little bit of a story about how I was able to overcome my limiting beliefs of selling high ticket coaching packages, which I do sell now from anywhere from 15 to 30 thousand dollars.

And so what I did here to beat imposter syndrome is something quite simple. What I did was I bought I bought high ticket guys, I joined a mastermind. It was thirty six thousand dollars and what that did was it literally like my mind exploded. I was I was like a nervous and afraid to do it and so forth like that. But at the same time, I knew I had to because I needed to figure out what happened inside of the mastermind of that caliber, like what was what were the ins and outs of it.

So I could understand and know this is like how a high ticket mastermind, a 12 month mastermind that’s worth thirty six thousand dollars operates. And also what it did is a lobbyist surrounded myself with 50 other people who were here who were playing at that level. All right. So all day long, every single day, I’m hearing success stories of others inside the mastermind selling 20, 30, 50K, 100K packages. I’m seeing it over and over and over again.

I’m surrounding myself with people who are doing this stuff on autopilot with ease. And so real quickly, I myself, limiting beliefs just disappeared. It’s like they’re doing it. Why can’t I do it? All right. And so the other thing that happens, guys, and this is this is just crazy. I don’t know. I never hold this and have it ready, but this is just crazy. Guys, let me show you why the value of high ticket coaching services and packages.

OK, so let’s just say you’re thirty five years old. And let’s just say your weakness or an area you want to get better at is actually sales. OK, so over here, we’re going to have a sales coach. This is a coach. He is a master at sales. And this coach right here, let’s just say he has he’s selling his is coaching services for like three thousand dollars.

All right. For three thousand dollars over the course of like three months, he’s going to show you how to become a really awesome closer how to close on the phone, how to close the webinar, just how to be amazing at ad sales. Right now, you’re sitting over here. You’re thirty five years old. This example, I’ll just put age you. Thirty five years old. You’re deciding how should I spend three thousand dollars? That seems like a lot.

All right, guys. Three thousand dollars is absolutely nothing. All right. Let me change your mindset on what the value of your coaching services are worth and also your mindset on why you should be investing in high tech it simultaneously. Right. So let’s just say at thirty five years old, you take this program and the program is three months, OK, three months and three months. You learn how to become a better sales man sells woman, and let’s just say all of a sudden you go from having closing like at ten percent, you were closing at ten percent.

And because you took this program all of a sudden now you’re closing at forty percent. Now you might be sitting there thinking it was the 3K investment worth it. Well, let’s let’s break this down, guys. If you’re thirty five years old, all right, that means you have decades left still to work inside your business. You’re going to have decades that’s two decades would take you to fifty five and if you worked sixty five, you have three decades left of of selling inside your business or for your business.

Right. Three decades. All right. Now if you just barely increase your clothes. Right, let’s just say it goes from 10 percent to 20 percent. All right. Over the course of three decades of thirty years, how many more deals will you close because you invested in this in order to go from 10 percent to 20 percent, you will close two times as many deals. You will consistently close twice as much for thirty years. OK, so that probably let’s just say and we’ll keep this super modest, but this is totally in perspective.

But over the course of thirty years. Let’s just say you only close one client a month right now. What’s one client a month to you? Let’s just say it’s on the low end. It’s worth a thousand dollars. All right. So if you’re closing a thousand dollar clients and we’ll just say it’s a one time fee, a thousand dollars over the course of one year, thousand dollars client per month over the course of one year, that’s worth twelve thousand dollars, guys.


All right. So over the course of just one year, you 4x your investment.


All right? You you’ve now you’ve got twelve thousand dollars. That’s just in one year. Guess what? That’s going to be closing twelve thousand dollars worth of of contracts for the next 30 years. I can’t do the math on that really quickly. That would be one hundred and twenty eight. That’s that equals over thirty years. Three hundred and sixty thousand dollars over thirty years. Your three thousand dollar investment turns into three hundred and sixty thousand dollars over the course of three decades.
All right. If you sell one client at one thousand dollars, we’re not even talking about reoccurring clients. If you if you have a service where people pay monthly, then this number is going to blow up to several million. But if somebody is paying you a thousand dollars one time and you have one client a month for 30 years, that’s going to be three hundred and sixty thousand dollars. 

All right. Now, was your 3K investment worth it? Absolutely. When most people look at investing and coaching services, they’re looking at short term ROI. All right, so how quickly will I make my money back? Well, this may be money tomorrow. Will this make me money? Like, how much money will I be like when I complete the program? They’re looking at it in a very finite way. That is not how the one percent of the wealthy think guys. They are consistently investing in knowledge because of this. I call this the compounding effect.

Because literally, if you develop a skill set now, you carry it with you for the rest of your life, you’ll always have that skill set. Now, imagine if you were playing modest numbers. Hey, you went from 10 percent, closer to 20 percent. We were saying, hey, you’re just closing one client a month at one thousand flat feet. Guys, these numbers add up to millions if any of this is probably semi realistic to what your business is doing. And so if you are this sales coach, you should not be selling your services for three thousand dollars. Right? They’re not it’s just not worth that. Especially if you’re good. If you’re good, because realistically, you’ll probably take somebody close percentage, maybe up to like 40 percent. And that would put this over a million dollars. If that’s the case, this number down here would become over a million if close went to 40 percent.

And you close like imagine if you close just two clients a month at one thousand dollars, that would double this and this number down here to seven hundred and twenty thousand dollars. All right. So the value of your services you cannot look at the value of your services, just like in the right now, of course, the main goal and we do this inside of our programs as well, our programs are designed for people to get an ROI within the first two months.

That’s the way we like because we know people think like that, generally speaking. But that’s not the way I think I want to. I’m happy to invest thirty six thousand dollars to learn a skill set, because right now I’m at thirty three years old. I know I’m going to have this for three more decades. I would like to have that skill set for three more decades because I know it’s going to be worth several of this.
Several, probably million dollars. Right. Very easy for me to invest. 36K if I know over three decades it’s going to come back to this. All right. And so in order to sell high ticket, you first have to understand the compounding effect of the value of the transformation you’re providing to your clients. And ideally, your programs are designed to get them a fast ROI, a fast result. But it doesn’t matter if you’re a relationship coach or a spiritual coach or if you work and make money in the wealth and financial niche, you need to look at what how is this going to literally transform our clients, like not just right now, but for the long term?

Now, when you start thinking like that yourself and you start investing like that yourself, you will start selling like that yourself. You will be able to communicate to the client. Hey, guess what? My coaching services, it’s not three thousand dollars. It’s thirty thousand dollars. You know why? Because if you just land one client a month, it’s going to equal this amount of money after one year and this amount of money after two years. And gosh, you’re only thirty five.

You have 30 years to go. It’s going to add up to a ton of money. It makes sense, right, to learn to pay this money, to learn this stuff now so that you have the rest of your life. All right. Now there are some factors to different things like your age and so forth. How long you plan to be on business? And I guess industry and niche pricing will change. But as soon as I started thinking like this, that is why I invested into a high ticket mastermind myself to surround myself with people that were on that level, which instantly got rid of my imposter syndrome, self limiting beliefs to sell tickets.

And then on top of that, I thought about what is this going to do for my business this year? OK, boom. I knew it was going to make me an ROI this year. OK, I’m not good enough for me there. But what about the long term. Oh my gosh. It’s going to just change everything long term for me to have that skill set right now to learn it right now.

Right. And then on top of that, if you’re an online coach now, you get a double compounding effect. This is where it gets crazy. All right, if you’re a coach. OK, so here’s you, you are a coach, all right. Which means you have clients. Let’s just say you invest 30 K into a mastermind, all right? And this mastermind is going to help you take your business to multiple six figures, maybe even seven figures. What is that going to do? Well, you yourself are going to learn how to sell high ticket. You’re going to learn all the other ins and outs of probably building a team, designing long term programs like all the skills, operations, financing, like you’re going to learn so much stuff.

And what’s that going to do for you as a coach? Well, that’s going to that’s going to ripple effect down to your clients. All right. Your clients, because you yourself as a coach are becoming a better coach. You are up leveling so fast. So what does that mean? Your clients are then going to get that knowledge passed back down to them so your clients all of a sudden are going to start getting better results because you are a better coach.

What does that mean for you? Well, when your clients get better results, guess what? They normally stick around longer. They’re going to buy more services from you. They’re going to give you referrals and recommendations that you’re going to have better and stronger testimonials. All of those things are going to come back around to you and help you sell even more. So your business is going to grow even faster because your clients are getting better results, giving you referrals, giving you better testimonials.

And so the ripple effect, if you’re an online coach, investing in a mastermind or in a coach or a mentor is a must do. It makes so much sense because, again, over the course of however many decades you have left in business, it’s going to give you a massive ROI directly in your business. But then besides that, you’re a better coach to your clients. That in turn is going to come back around and make you make it that much easier for you to sell more services and grow your business over here.

So you’re growing your business actually in two different spots when you invest as an online coach. And so that is my advice, guys, on how to sell high ticket. Like, that’s how I overcame imposter syndrome. Like I was selling packages at 5K. I remember the first time I sold coaching services at five thousand dollars. I was nervous. I was like, I don’t know if anybody’s going to buy it. Right. And then all of a sudden we started selling and that was awesome and that was incredible and that changed everything.

Again, selling high ticket is also better for not just the coach but for the client as well. Because when we raise I used to have a program and it was five hundred dollars. All right, then we slowly raise the price. We raised prices all the way up to five thousand dollars. Once we were at five thousand dollars, I was able to hire additional experts and coaches to be on my team, which provided better support to our members in a more timely manner, which gave them better results.

All right. And so and then we added in all these different things, live calls, live events, all this type of stuff, we had the money to do so because we were charging more so than our clients got better results, gave us more testimonials. We have hundreds of testimonials now. They all rave about the support and the multiple coaches and the just everything. Right. And all that made our programs better. We got more testimonials, more word of mouth sales and and it’s just rippled back around to grow our business even faster.

And so that is that is how what I would recommend doing. Guys, if you want to sell high ticket. In another video, we will cover some of the actual strategies, overcoming objections and things like that of selling high ticket services. But if you can wrap your head around this, you will communicate the value of your services so much more to your audience and to your clients. And it’s going to make a massive difference for both your clients and for you growing your business.

And so, guys, if this video training was helpful, hit the subscribe button. Also, guys, beneath this video, if you want help and want a free scale coaching and scaling call where basically we will walk you through how to grow your online coaching business to six and then seven figures. Go ahead, book a call with our team. I’ll up a link below. It’s a free call. We walk you through more of this, but the ins and outs of our program and we show you and we break down, we take a look at your actual coaching business and we look for areas where you could raise your prices, redesign your programs, basically scale your business better.

We talk with you through all of that stuff. So that’s link beneath this video.But guys, I hope this first video, this is going to be like video number one on how to sell high ticket coaching services. We’ll get into more of the strategy behind some of it and a later video. So be sure to subscribe. But for now, guys, this is how I got past. So I’d love to get how I got past imposter syndrome. It served me greatly. My business has exploded since I first bought High Ticket myself.

And then also it’s now rippling down to our clients who are going insane results. So that’s it for this video. Guys, I hope that was super helpful. If it was, drop a comment below. Let me know if you guys have any questions. I’ll do my best to respond to comments and until next time guys Dino Gomez here and we will see you in the next video.

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100+ Coaching Niches To Make 10k/month




100+ Coaching Niches to Make 10k/month [Free Cheatsheet]

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Transcription

Hey, you guys, Dino Gomez here and in this video training today, I’m going to be walking you through one hundred and one profitable online coaching niches, let’s get into it.

All right, guys, so in this video, we’re going to be covering one hundred different profitable online coaching niches for you to get started with your online coaching business. Before we get into that, guys, what’s really important is to actually identify which niches are profitable and which ones aren’t. And so as we dive into this training here, we have to understand why people buy. So there’s this cliche saying that goes something like this. People buy from people they know, like and trust.

Well, what I’ve actually discovered, guys, that’s allowed me to grow my coaching business beyond seven figures is that actually people buy from people they know, like, trust and relate to. And to relating to somebody is really, really important in order for you to easily generate clients in sales. And this is why some coaches that get started and just become a generic life coach struggle to actually get clients. So let me explain how a buying process, what works from a psychological standpoint, the first phase before anybody purchases anything is really the research phase.

Right after the research phase comes the interest phase where they’re more interested. They’re getting closer to their actual buying decision. And then finally, as they’re researching competitors, they actually go ahead and purchase an actual product and or coaching service in this example. Now, to give you guys a little bit of a background story on how this works from a psychological standpoint, I absolutely love comedy. I love comedy movies, and I love stand up comedy. So one night when my wife and I were actually watching Netflix, which we rarely do, we sat down and I was browsing the comedy section, OK?

And and what happened is I came across Kevin Hart for the first time. And so here is how the decision process actually worked. First, I was looking at the comedy section, then I was looking at stand up comedy. How we’re getting more specific towards the actual basically purchase or buying decision. And then I came to stand up comedy that I could relate to. I was looking at all the titles of the different episodes. The one I could relate to the most was Kevin Hart.

He had just come out with a series called I’m a Grown Little Man Now. I immediately thought this was had to be hilarious because the fact of the matter is I’m like 5’5 myself. So I knew all of his jokes were going to be about being short and I can relate to that. So I knew that he was going to be absolutely hilarious to me. And so that’s why I chose this episode and that’s why I thought and still believe he is the absolute funniest comedian out there, because I relate to a ton of his short jokes.

All right. And so that is how the actual Biden decision process works. Now, look, let’s look at some other examples in the actual coaching space as well. First, we’ll look at an example in the product space that you guys can really understand this. If you were just to go out there and start a dog food brand or company, it would be very difficult. You’d probably have very little success because it’s just too broad and generic and the market is saturated.

OK, what people would do right initially is they would be looking they might be looking for dog food. Then they might decide, hey, I’m actually what I’m in need of is healthy dog food. All right. Now, if you got really specific with your messaging and with your actual branding, if you came up with organic dog food that is healthy and it’s just for Labrador’s, you would have a much higher success rate simply because. Right? You can imagine everybody who has a Labrador and wants to feed them healthy food.

You would become the go to brand and the only option for them. So rather than having a million competitors, the more specific you get, the more of a perfect solution you are to your target audience. All right? Now, let’s again look at this, in the coaching space the major mistake, I always see is online coaches coming out and they just become a life coach, quote unquote, life coach. OK, the problem is it’s just too generic.

Most people don’t even know what that means. And again, you’re not being specific enough to a particular audience. All right. So in the buying cycle, right. Instead of being a life coach, you can take it a deep one step deeper. You can become a spiritual coach for women. All right. Now, all of a sudden, you have a specific audience. And when somebody asks you what you do, you say, I’m a spiritual coach for women.

Right? If they’re actually a female right. And are looking for help in the spiritual space, then all of a sudden you’re an option for them. There’s going to be a lot more residents there. All right. But let’s take it one step further. What if you become a spiritual coach for busy moms? All right. Now you have completely niche down. And now when you’re at a cocktail party or no matter where you are online and people ask you what you do or who’s the go to spiritual coach for your moms.

Right. You’re basically the only option. All right. And this makes it so easy to attract clients into your business and produce sales because your messaging is exactly what people are looking for. And so then there’s just a huge trust factor and authority factor that you’re the go to in that particular the go to authority in that particular space. Right now, let’s look at a real life example here. If we look at, for example, in the fitness space here, this is one of our clients actually is Kelly Renee.

Now, she took this exact strategy, right? Rather than just being another online personal trainer, she came up with a weight loss system for specifically for busy moms, OK, and so her business company name is called Busy Mom Fitness. All right, so anybody who is a mom, right, and wants to lose weight, they’re automatically gonna go to her because she is the authority in the state. She specifically works with mom. She understands and sympathizes, sympathizes with how busy their schedule is.

And so she has workouts and a diet plan and so forth that fits into their lifestyle. And so not only is she able to produce incredible results for her clients because her program and her coaching is so specific, but everybody knows that she is the go to mom in that fitness space. Another one. If you guys have heard of wake up warrior with Garrett White, he basically created a fraternity for married men. And if we actually look up his website here and so forth.

Right, I’ll pull this up. Wake up warrior, but it says right here he’s got the comprehensive system. Right for businessmen and for married men. And that’s his messaging. And he’s got seventeen thousand married men who gathered together. And they talk about business and sales and and marriage and all these different things and fitness. Right. And he’s very specific with his message. So rather than just being a coach, a business coach.

He says, my system is for for men, in particular married men who want to improve their business, all aspects of their life, their fitness, their sex life as well, and their relationship with their wife. Some very specific message. And this turned into an eight figure business for him because of that specific message. All right. And so I want to help you guys really understand how important your messaging is and not just choosing a broad niche, but choosing a specific niche so that your audience immediately resonates with you.

All right. And so this is how I came across this message after doing a lot of research and testing things out myself. But here is something that we teach inside one of our programs. It’s called the personality matrix. The personality matrix is going to help you identify a profitable niche and message that’s specific to you so that you eliminate all competitors. Right. And it’s much easier to get clients and grow your business, not just the six figures, but then to seven.

This messaging is what differentiates a coaching business that barely makes it maybe only has to a couple of clients and one that absolutely dominates a space. All right and so the personality matrix works like this, guys. It’s a three step process. Step one, you find how people can relate to you and you write that down. All right, step two, you list all of your accomplishments, things you’re interested in or otherwise your target audience.

All right. And then step three, you find overlays between the two. All right. So let me give you an example of why this is so powerful is because people are more likely to buy from you if you have something in common rather than from the world’s greatest expert in the field. All right. So using this strategy of niching down this far with specific messaging eliminates your competition. Let me show you guys some amazing examples. So this is the personality matrix I did for myself.

So step one, I need to find out how can people relate to me? Why how could people relate to me? And so I listed out all of the ways people might describe me. They originally at the time this is many years ago, I was considered an expert. So I wrote that down as far as demographics and so forth. My last name is Dino Gomez. So I wrote down a Hispanic white heritage. I wrote down that I’m short because that’s an attribute you could use to describe me physically and then I’m young.

All right, step two, I’m going to write down all of my expertise. Well, I have a very successful online business and was able to escape my nine to five job. All right. I also have a case study where I was able to double my client’s revenue with Facebook ads in just one week. So that was an accomplishment of mine. Also, I married my dream wife, so I thought, OK, that’s something I’m proud of.

That’s another expertise, accomplishment of mine. So step three, I want to find overlays between the two so that I can have a very specific and branded personal message. And so here are some possible niches for me to go after the first one. But how Mexican Americans can start an online agency. You can see how that would be powerful because of my last name. There’s so many trades out there on how to start an online business.

Right. But if I got really specific and went after this demographic, they would be like they had to choose. They would say, I’m going out. I prefer to learn from you because we have the same background, same heritage. Another example, right? I could have gone with a training on how short guys can attract women or get a date. That would have been powerful because I’m short myself. And so other short guys would rather learn from another short guy.

And rather than just a tall, really buff guy. People want to like people. That’s the relation factor. But people buy from people that are similar to them. The third option I had how SEO experts can use Facebook ads to land new clients. All right. And so the one I went with guys was the third one. How SEO experts can use Facebook ads to land new clients and grow their business. And so what happened is.

Was this if we look at this actual layout and chart right here is that when I launched my Facebook ad course, there were thousands of Facebook ad courses. And so the question we have to ask ourselves is, you know, some of them were successful, some of them not so much at all. But why was my course able to produce seven figures in revenue while also gaining over three hundred and fifty reviews from our members, like our members got insane results and are still getting the same results with our Facebook ads course.

Why and how did that happen? Well, first off, my audience is this very particular audience of SEO experts. And so amongst the thousands of Facebook ad courses. My messaging was very, very specific to them. It was I had a Facebook ad course for them. All right. And so when they’re trying to choose between all of the competition, they were naturally always going to choose me because I designed a course that was specific to them and their problems.

And so looking at like the opt in page to my funnel, this was the opt in page. It says how I landed 11 clients in one month using one simple strategy. And so what would happen is rather than when my SEO audience, my target audience. They were looking at hundreds of different Facebook ad courses, trying to choose which one they would come to mind and go, oh, my gosh, this is a Facebook ad course for SEO agencies I own.

An agency is going to be to show me things that this course is more relevant to me. Right. And so that’s exactly what we want to do withour messaging. And why is it so important to niche down? Because it makes you an instant authority. And so this is how you build a profitable niche. And I’m going to reveal again, guys, 100 hundred different profitable niches. But this is how you actually build a profitable coaching business, is as choosing a niche and writing messaging to a specific audience.

All right. And so here’s just a couple of screenshots of what started happening online. Right. These are inside different Facebook groups, but inside Facebook groups, you know, somebody would ask, OK, I want to learn Facebook ads. Who has the best Facebook ad course? While every single time inside these Facebook groups that were for SEO experts that somebody asked this question, I was the only option. So everybody would always say, I recommend DinoGomez.

You can see these screenshots. You know, people are in different Facebook groups for SEO experts like who has the best Facebook? And of course, it was always there, always say me because my course was for SEO experts. And so it was very, very specific. And these are things that other coaches won’t tell you to do. They will tell you just become a life coach. And I’m telling you, it’s going to be you’re going to have so much competition and you’re going to have difficulties getting clients right.

You might get your first couple, but then all of a sudden you’re going to hit this glass ceiling. You really have to have dialed in messaging. And so, guys, what I was actually selling them with my first program was Facebook ads. But what made it special was my messaging. This is not just a Facebook ad course. This is a Facebook ad course for SEO experts. So if you’re an expert, you know, this program is designed for you to get results.

And that’s the cool thing about knitting down is I actually made my Facebook ad course specific for SEO agencies. And so it because of that, the training was so good and so perfect for what they needed, that we ended up with over three hundred and fifty reviews. All right. And so it also made it so that all the major gurus out there who had, of course, before me and had more traffic than me and more authority than me and a bigger YouTube channel and all these things, it didn’t matter because my messaging was so specific.

And so, guys, what I want to do right now is I want to help you guys find your actual profitable online coaching niche. And so beneath this video, guys, as promised, get grabbed the actual PDF of one hundred different online coaching niches to choose from. That will give you some inspiration and some ideas of directions that you can go. And then from there, we’ll actually have the personality matrix for you as well, which will walk you through.

How to create that very specific messaging. That eliminates your competition and pulls in very, very specific audience that’s ready to buy from you. And so, guys, go ahead, grab that PDF beneath this video. If this video is helpful for you guys and some insight and stuff like that, go ahead. Smash the like button subscribe button. Also, if you guys have any questions about growing in online coaching business, go ahead.

Feel free to drop off a question below. I read all the comments and I’ll go ahead with another video for you guys.

All right. So that’s what I have for you guys today. We will see you in the next video.

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Transcription

Hey, Dino Gomez here and in this video training today, we’re going to walk you through how to start an online coaching business. Let’s get into it right now.

All right, so we’re over here at my computer, guys. We’re going to dive into why and how to start an online coaching business. Again, this is one of my absolute favorite online business models, guys. And so I put together a few notes that you guys, if you’re interested in this type, if you’re looking to start an online coaching business, basically you know exactly how to and why to and basically you can get started right away, which is awesome.

Right. So first off, let’s cover why online coaching business guys and why do I love this business model so much? Well, first off, there’s low startup costs. We’re talking under one hundred dollars to get started. There’s almost no business out there where it’s that cheap to get started. Right. Number two, you can work from anywhere, right. You can travel around the world and still have remote clients. You do not need to be coaching people in person.

And so that’s really, really nice. You get that freedom. The third reason, guys, high profit margins. All right. Your expenses, again, are going to be very, very low. So you have these massive profit margins where just a few clients. Right. And you’re already making two thousand – five thousand dollars a month is really, really awesome. Guys there’s minimal tech required. All right. So you don’t have to be some genius with all these crazy technical skills and know how to do amazing things on the Internet and stuff.

You can be a regular person who just has a skill set or a passion around business, around health and wellness that can be around wealth, all these different things. We’ll talk about niches in a moment. Fifth reason why you should start online coaching business guys is because you get to teach something you love. You’ll get to do something that you’re really passionate about and that makes it so it’s not work. It makes it so it’s really fun, really fulfilling.

I absolutely love shooting videos, teaching different concepts and strategies and techniques. And so I wake up every single day and I don’t know if it’s a weekday or weekend because I love doing this stuff. And so that’s a huge thing. I think we all want to do something that we love. It’s another reason to start an online coaching business. All right. Next reason, guys, is because you get to change lives and create massive impact.

All right. So you guys will see right here we have over three hundred reviews for our various coaching programs. And it is so awesome. Some of the testimonials that have come in. We’ve had people go from leave their nine to five job to making six figures a year. We’ve had people become millionaires. We’ve had people go from, believe it or not, suicidal to finally having the funds to put their children through college. There’s all these cool, different success stories you get to really get to know your clients on a on an intimate level and seen their transformation and helping them through whatever it is you’re coaching them on.

It’s just awesome. It’s really, really fulfilling. And so, guys, that is why the online coaching model is so awesome. Now, let’s talk about what you need to get started. And again, this is why this is so cool, guys. It doesn’t require much to get started. That’s the first thing, right? All you really need to run a coaching business. For starters it’s just a zoom account guys zoom. It’s free to start or otherwise, they’re pro versions like fifteen dollars a month.

All right. And you’ll use that Zoom account to meet and coach with your clients. All right. And so you can decide what type of program you’re doing. It can be one to many where you have you yourself are coaching dozens, if not hundreds of people at the same time. Or you might have one V one coaching services that you offer regardless. You can actually host these trainings, these meetings, these consultations, these coaching sessions on Zoom guys.

It’s a really that’s the only tool they technically need. Now, the next thing I highly recommend, too, is that you’ll want to have a private Facebook group. All right. Facebook groups are free. I’m sure you guys have seen them before. Very simple, but it’s a great area, an online network for you to collect all of your members. And that way you can drop off replays of trains with them. You can give them bonus strategies and tips.

But that way they have access to you on a 24/7 basis. So I’ll get a Facebook group, doesn’t cost anything to make. It’s very easy. I’ll pull up here, my computer real quickly, guys, and just take you on our inside one of our members, Facebook groups really quickly. And here it is. This is one of our programs, Funnel Consultant Society. This program actually helped me reach seven figures. And at this program, I should say, I did seven figures plus by itself.

You can see there’s eight hundred eighty six members in here. But it’s just amazing because so it’s just an awesome online community. People are posting every single day. People and members are asking questions. I can engage with them, give them instant feedback. We have a lot of other coaches that help with this program as well. So they’re in there responding to our members and so forth. But this is a Facebook ads program. And again, this Facebook group is super active.

People are always posting in there. And it’s an easy way for us to give kind of 24/7 support to our members and our community. And that’s exactly what you’ll want to do as well. All right. So the next thing that you’ll need to get started with an online coaching business, guys, is you got to have something to teach and to offer. All right. And in particular, what that means is that you need to have a problem to solve.

All right. People pay money if you can solve their problem. And so there’ll be another video on this channel on how to figure out what you should teach and how to choose your actual niche. And so if you’re having trouble, if you know you want to be a coach, but you’re having trouble deciding what niche you should go into, we have an awesome exercise in strategy called the personality matrix that will walk you through how to find not. Just a niche that you’ll love to work in, but a niche that will, you can prove is actually profitable, and that’s really important as well.

Otherwise, it’s not a business if it doesn’t make profit. It’s not a business. So that’s really important that you find that right niche. It’s a look out on our channel for that video. The next thing you guys are going to need is a program outline. All right. So you have to have a system and a methodology to walking your clients from point A to point B to for helping the past and through whatever problems they actually have. All right.

So that’s something that you’ll need to do, is sit down and actually outline, OK, how am I going to teach this and deliver this? And what steps sequentially do I need to deliver this information and so that my clients and my customers and my members are able to achieve the end result that they desire. Right now, that’s really crucial to have an awesome program outline. Again, there’ll be another video on this channel on how to put together an awesome program outline that will walk your clients from point A to point B so that they get results.

And guys, it is really important that you get results because that’s one of the top drivers of our coaching business. Surpassing seven figures is the fact that we have hundreds and hundreds of testimonials. And so it’s really important that you’re able to get your clients results because when you get your clients results, then they start telling everybody about you and that helps grow your business and your coaching business as well. All right. And then the last strategy, guys, that you really need to get started is a way to get clients.

All right. And that’s a really, really big one that we’re going to dive into further here. Here are several different ways to get clients and to get started. Right. And so you can go with friends and referrals. We’ll talk about that one. You can go at JV partnerships. That’s where you go and partner with somebody and they will recommend you to an audience that they have already built. All right. You’ll give them a percentage of your actual sales.

Number three, there’s networking events, guys, I’m not a huge fan of networking events, I think your time would be better spent and leveraged elsewhere, but that is an opportunity and a possibility for everybody, perhaps not during these times, because right now we’re in the middle of the virus while I shoot this. But otherwise, networking opportunities, generally speaking, are a potential strategy for getting clients speaking gigs. Another amazing way to get clients, but again, sometimes expensive, difficult to actually get yourself on stage.

So the ones I really like, guys, if you are just looking to get started right now is advertising and social media to get started to get your first coaching client, your first one V one coaching client. I recommend using your personal network. All right. So I’m talking about your friends, your family members. All right, go ahead. Reach out to them. Let them know you’re starting a coaching business and tell them that you’ll give them a kickback or that you’ll give them a finder’s fee, a referral commission if they send you a client.

And so your friends and family and people that you know in your circle, acquaintances, colleagues, people who went to college with and so forth, you ask them, tell them you’ve started a coaching business, tell them that you’ll give them a hundred dollars if they send you a client. All right. That’s a great way to get your first client on board. All right. After that, guys, because what happens is let me pull up an online whiteboard here.

And I love referrals. They work super, super well. And this might be you right here, this this actual stick figure, OK? And then you have a friends and family over here, and this might be your friend and they might actually go ahead and send you a client. All right. And that might be how you get your first client and B, how you get your first five clients after a certain point of time. Guys, this stops being consistent, though, and referrals are hit or miss.

Sometimes you’ll get a referral, sometimes you won’t. But you need a systematic way to acquire new clients. And so that’s what I want to talk to you about today, is, is those businesses and those coaches who rely on referrals, you’ll notice they have up and down months revenue wise. Revenue will go up one month because they’ll have a couple of new clients on board. And then if I go down the next one and then it might level out and then go down and up, it’s because they don’t know they can’t consistently count on how many referrals they’re going to get.

And so referrals are great to get started. But what you really need to think about is how am I going to consistently and mathematically always get clients? And so that’s what I want to talk about today, guys, because I absolutely love Facebook advertising, social media advertising. But before you get there and we’ll have more videos on that on this channel. But before you get there, I start with social media. And so what we’re going to do, guys, is I’m going to hop right on over into my social media.

I’m going to show you guys some ways to start generating prospects and building your pipeline, using Facebook in particular. All right. And so the first thing you guys are going to want to do, all right, in order to set yourself up to become an online coach is optimize your actual Facebook profile. All right. So what I’m talking about is your actual cover banner image right here. All right. You want your cover banner image to represent you in your coaching brand and you want to deliver a message very quickly on how it is you can help people, new Facebook friends.

All right. Because what happens is that when you become friends with somebody on Facebook, they’re going to go check out your profile. They’re going to stalk you. Right. And you want them to see that you’re a professional, that you’re a coach, and that you can help them. And that way they’ll always have in their mind, OK, I know you can help me get clients I know as a coach. And he could show me how to grow to six figures and then seven figures.

Right. I want people to know that. So it’s really important, right, that you have a professional looking display on your actual Facebook page, and I’ll show you why that’s important. All right. The next thing you want to do, guys, is think about the actual audience and who you’re wanting to market and serve to. OK, so again, let’s just say you decide you’re a coach and you’re helping people overcome anxiety. Maybe and maybe you just you pick that particular that niche, so to speak, because maybe you used to suffer from anxiety, figured out a way to overcome it, and now you actually want to help people with the same thing.

All right. So if if you were in a niche like that, you can go search on Facebook for groups of people that are already in that niche. So you might go find groups of health and wellness. If you’re helping in particular entrepreneurs with overcome anxiety, then what you can do is go find groups of entrepreneurs. Right. You’d come up here into Facebook and you can just type in entrepreneur, all right. And then you can click on groups.

Right. And like, here’s a group right here. All right. Seven figure coaches and entrepreneurs. That’s actually one of my groups. But you can click on groups and you can find all these groups of entrepreneurs right now. Why would you want to do that? Well, if your audience is entrepreneurs, you want to go find all the communities where your audience is hanging out. All right. And so I would hop into this group that has eighty thousand other entrepreneurs in it, and I would start sending friend requests to other entrepreneurs in this industry.

Right. And what’s the value of that? What you want to do, guys? The strategy, right is to send about twenty five to thirty friend requests per day to your perfect target client. All right. And so that’s entrepreneurs. You should be sending friend requests to twenty five to 30 other entrepreneurs every single day. All right. Don’t do it all at once because Facebook will block you. Just do a few every little bit while you’re on Facebook until it’s about twenty five or 30 a day.

All right. And the reason that’s powerful, guys, is because you want to build a community on your Facebook profile of potential clients. Right. And when you send those friend requests, what’s going to happen? Well, this is going to happen, right? People are going to click to see who is this guy to send me a friend request. They’re going to go. I want to see who sent him a friend request. And when they come over to your Facebook page, they’re going to see your cover image and your banner.

And they’re going to be like, oh, my gosh, he’s a coach and he helps me with anxiety or he’s a coach and he teaches me Ecom or he teaches me Facebook ads. Right. And they’re like, OK, that’s really, really cool. I want maybe I want to learn that stuff. Right. And the next thing they’re going to do is they’re going to start scrolling through your actual posts on Facebook. And so there’s strategic ways to post content on Facebook so that you attract clients to you and so that all of a sudden they start reaching out to you for help.

Right. And so I’ll show you guys a couple of posts. This right here I call an engagement style post. That’s basically where I’m asking my audience to engage with me. All right. These are strategic posts, that kind of hack Facebook’s algorithm, because you end up with a lot of comments on it. So, for example, there’s fifty three comments on this post. I ask people where they are planning to vacation. All right. Let me say another post, this post right here.

I started it off by saying, are you losing sales by not doing this? OK. And so I’m talking to my audience. I’m talking to my audience of marketers and entrepreneurs that need to attract more clients, but maybe aren’t that good at sales. And so I tell them a little bit of a story about how I helped one of my clients, Corey, and just three months add twenty thousand dollars a month in revenue to his business by teaching him a few different tactics.

All right. And so at the end of this, I said, hey, if you want me to teach you those strategies and coach you as well, reach out, get in touch with me, OK? And you can see this post has fifty one likes on it and 15 comments. A couple of people reached out and said, hey, please PM me. I want to learn more about your coaching program. All right. And so that’s one of the things you want to do with your profile here is post stories about your success or strategies and techniques and tips.

Give away free training on how to do something related to your coaching niche so that you become the perceived expert of that niche. Right. And what that will allow you to do is that when you actually make an offer and said, hey, I’m opening up my coaching program or I’m accepting just two new coaching clients, people will be interested in joining because they’ll have senior free content and they’ll know you’re an expert and then they’ll have been friends with you on Facebook.

And that’s the thing people like working with and people buy from others that they that they know like trust and relate to. And so if you’re posting content on social media consistently about your coaching business or how you can help them or about your family and travels and things like that, they get to people get to know you and like you. And when you make an offer, they’re more likely to become a client. All right. And so, guys, strategically, though, there’s certain things you want to post on Facebook and certain things you don’t.

Right. And what you say on Facebook will make a difference of whether or not you you sign clients consistently. They’re now one of the things that people get often incorrect is they think that more comments, more likes more social engagement equals more clients. They always think that more comments and stuff like that is good. Well, you can actually lose sales, but even if you have a Facebook post that goes viral, you can lose a lot of customers by saying the wrong things.

So it’s really important that you understand there is a strategy to posting on Facebook in this example post right here. I did a video and it’s basically me taking people over into my home office. And I show them how one of our coaching clients joined our program and then landed a client in ten minutes. I walked people through that because he sent me proof and evidence of him letting a client within ten minutes of joining one of our programs. And so I walked people through.

This is kind of a testimonial post. Right. But it’s proving to my audience and stuff like that that our strategies, so forth, work. If you don’t have clients yet, which you probably don’t if you’re watching this video, talk more about your personal successes and give away free trainings on little tips and bits on how people can accomplish the end goal that you would help them with. Another great strategy, guys, is I will walk you into it because there’s so there’s so many cool we have over one hundred different post templates to post on Facebook that will help attract clients to you and build your pipeline.

All right. And if you’re interested in that, check the link beneath this video. But we have an ebook that walks you through all the all the different strategies, the posts and stuff like that, that you can basically copy and paste, tweak it with your own spin on it will helped bring clients into your network, but this is really incredible to think two guys, one of the most amazing things you can do, right, is doing these other Facebook groups and ask questions and you’ll find a lot of your perfect fit, potential clients.

So, for example, in this Facebook group, all I asked was I posted this two sentence question. I said, who else is a small business owner? And Kali’s that thought I would bring us all together, write this post has one hundred and ninety three comments. So let’s just say I was wanting to work with and sign local clients. And again, my favorite thing about online coaching is that you can sign clients and work from anywhere. But if I wanted to work with clients that were local, I could post something like this. Let’s just say my audience is small business owners. I coached small business owners. I can say who else is a small business owner in Carlsbad? I thought it would bring us all together. Now look what happens. One hundred and ninety three comments. People are tagging their friends that are small business owners. And then if you go through all these different actual comments here, people are saying, yeah, I own a restaurant, I own a gym, I’m a chiropractor, I’m a photographer.

There are all these things. These are all people I can connect with on Facebook now. Right now, I know exactly what they do and I can take a look at their business and give them a free audit and show them different ways that I could help grow their business. Right. But what’s going to happen right when you post something like this, all of these small businesses are going to come over and say, who’s Dino Gomez? And I go to my profile.

They’re going to see testimonials of my clients getting results. They’re going to they’re going to know exactly who I am and what I do. They’re going to get to know me because I’m writing all these story posts and interesting information. They’re going to see free training videos that I give out about online coaching and growing a program and all these things. And they’re going to be like, wow, this is the guy I want to work with for growing my own, my coaching business or otherwise attracting more clients to my business.

All right. And so social media guys is the easiest way to get started after you’ve kind of maxed out your friends and referral list. As far as an actual timeline goes, normally, this is what I like to do here, guys, is you start with your referrals. I’ll say referrals here, Max, out that you’re going to want to move to social media. All right. And you’re going to start getting really good at posting consistently on Facebook.

And from there, you’re going to want to move into Facebook ads and social media ads. This is what the referrals and social media will get you started. And Facebook ads is what will explode your business later on as you kind of develop your skill set and things like that. Further, if you liked this training, be sure to go ahead, smash the subscribe because we have a ton of other videos. We’ll help you choose your niche. We’ll help you.

We’ll show you more ways, more detailed videos in particular on how to get clients. If you want to use our actual post templates on Facebook that are proven to get clients, we have a ton of reviews on it. Go ahead, check the link beneath this video. Go ahead and read that book and it’ll walk you through twenty one different posts to do consecutively 21 days in a row to attract clients into your actual network. All right.

So that’s it for this video, guys. I hope you guys like this one, hit the subscribe button and we will see you in the next video.

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Lorna Earnshaw

Ep. 4 - Lorna Earnshaw

The Secrets of Coaching Podcast

Trilingual Winning Presence Voice Coach, Online Business Coach and Advisor and Amazon #1 Best Seller Author in 5 categories including Sales Presentations, for SPEAK OUT! to close. Establish authority, persuade and sell more on-camera and on-stage.Promote your products and services and scale your business by closing 4, 5 and 6-figure deals when speaking one-to-many.

"It's all about the right offer with the right messaging in front of the right audience. If sales are not happening, I need to review those 3."

How has coaching impacted your career?

I have changed many people’s lives since I started as a dance coach. 3 of my students became professional dancers and are active until today, I’ve already taught more Than 350 students in my private sessions and more than 60K students online. Many of them celebrate the fact that I was able to give them back the confidence they had lost and that I gave them tools to evolve and to make their dreams come true.

What is one piece of advice you would give to others?

Learn how to speak to sell and CLOSE THEM!

Where do you want to take your business in the next 5 years?

Grow my new coachig program to service 1500 entrepreneurs and my music online business to 7 figures/year with at least 3 new albums.

Connect With Lorna Earnshaw

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