Hey, you guys, Dino Gomez here, founder of Coaching Launch, as well as seven figure visionary. And in today’s video, we’re going to talk about how Warren Buffett did one just one thing to make an extra six billion dollars a year. Let’s get into it right now. All right, guys, so how did Warren Buffett what did Warren Buffett do to actually make an additional six billion dollars a year? And he only did one small thing.

It’s absolutely crazy, right? So to give you guys a little bit of a back story here, I heard about this first from Eric Thomas. Eric Thomas is the world’s third leading motivational speaker behind Tony Robbins. If you guys haven’t heard of Eric Thomas before, look him up. He’s full of energy and passion and he’s awesome. He’s just he’s crazy. I listen to him when I’m working out. But Eric Thomas, right. Because he made his way up to becoming the third most highest paid motivational speaker in the world.

He got to sit down with Warren Buffett. All right. So he sat down with Warren Buffett. And one of the things that Eric Thomas taught me that I think is super valuable, he said, when you sit down with a guru, you listen. All right? You you don’t talk. You listen. You let them give you as much nuggets, as much information as possible. And so Eric Thomas sitting next to Warren Buffett at the dinner table, he looks over at Warren Buffett and he says, hey, Warren.

He goes, what do you do every single day to be one of the wealthiest men in the world? And so Warren Buffett paused for a moment and then he responded. He said, You know what I do. He’s like, I read six hours a day. All right, six hours a day. All right. But it gets better than that, right. So Eric Thomas is sitting there and he’s like, really? There’s only twenty four hours in a day.

And you read six of them and you’re sleeping for eight hours. He’s like, how can you like how do you have the time to do that? And Warren Buffett says, how do I not have the time to do that? All right. So Eric Thomas is kind of taken aback and he goes, huh, interesting. Maybe I need to read more. And then Eric Thomas asked another question. He goes, Hey, Warren, let me ask you this.

What exactly are you reading? Because if you read six hours a day, you’ve probably read every single book that’s out there on business. Right. And Warren Buffett pauses for a moment and humbly says, well, actually, what I’m reading is the nineteen fifty seven forward financial report. All right. That’s for like the automobile. Warren Buffett is reading the financial report from Ford from like 70 years ago. All right. And Eric Thomas is like, wow, that is absolutely insane that you are reading financial reports that are outdated 70 years.

Why are you doing that? Warren Warren says, well, he goes they were at the time Ford was was a leader of technology. And in terms of like the automobile space and he’s like he’s like and so when you read and you look at financial reports, he’s like, you see and you find interesting things that allow you to understand business at a much granular level. All right. And he’s like and so by reading those financial reports from these companies that were successful in the past, I’m able to predict things in the future.

And and Eric Thomas is like, wow, that’s deep. That’s a crazy man. Like, that’s that’s amazing. And so Eric Thomas is going to ask you one more question. And Warren Buffett says, yeah, he goes, So what did you learn reading that report? And Warren Buffett pauses again for a moment. And he says, you know what? He goes, Guess what I just did? He goes, I just bought Coca-Cola. All right.

And Eric Thomas is like, you bought Coca-Cola. Like that was a big purchase buying Coca-Cola, right? He’s like, Warren Buffet’s like, yeah, I just bought Coca-Cola. And guess what? I didn’t change the marketing. I didn’t hire one person. I didn’t fire one person. I didn’t change the branding. I didn’t do anything with the commercials or the advertising. I didn’t change the facilities. I didn’t change anything.

But I bought Coca-Cola. He’s like and then I raised the price of soda by one penny, guys by one penny. And here’s the stat right here for you, OK? Coca-Cola sells one point eight billion units of soda every single day, one point eight billion units of soda every single day. That’s what Coca-Cola themselves. So Warren Buffett, because he can read between the lines, he reads these financial reports. He did the math. He figured out that if he if he bought Coca-Cola, changed absolutely nothing, didn’t have to hire anybody, fire anybody, change any of the marketing or the branding or the advertising or the or the facilities.

He didn’t have to change anything. All Warren Buffett had to do was buy Coca-Cola, raise the price of soda by one penny. All right. And that comes out to an additional six point five billion dollars a year in profit. And Zain, just in saying, guys, I don’t know about you guys.

If you guys are as dorky as I am and stuff like that, love, love, business and all this type of stuff. But that’s crazy. Raising the price of a can of soda just one penny equals an additional six point five billion dollars a year for Coca-Cola. And that is why Warren Buffett bought Coca-Cola. And that is why Warren Buffett studies financial reports from the past, and that is why he reads six hours a day. All right. So if there’s a takeaway from this, guys, if you’re an online entrepreneur and you’re researching Warren Buffett and figuring out how he became so successful, there’s a couple of takeaways here.

One, consistently be learning and reading to write, study your numbers, know the numbers inside your business. All right. The biggest takeaway for me, right. And what you should be doing here is number crunch inside your business figure out. Right. What would happen if I charge an extra one hundred dollars a month per client, an extra thousand dollars a month per client that I’m working with. What would happen if I raised my prices just a tiny bit?

Because already, if you have your business up and running and you have your structure and your team and all the different pieces there, when you raise your price incrementally, that’s all just additional profit. That’s cream on the top. That’s what Warren Buffett figured out with Coca-Cola. He understood that people would still buy the soda if it cost a penny more, but that would be worth an extra six point five billion dollars a year to him. And so what you want to do is look inside your business and crunch the numbers.

Right? If you have five clients, if you have 10 clients, figure out if I were to charge each of them an extra hundred dollars a month, each of them an extra thousand dollars a month, what does that come out to every single month? An additional profit. And then what does that come out to every single year in additional profit? If you plan to be in business ten years, what does that come out to an additional profit in ten years?

Right. Really crunched those numbers, guys, because that’s what Warren Buffett does. And obviously that dude knows what he’s doing. And so with just one one decision, one move to raise the price of a soda can, a penny, he gets an extra six point five dollars billion a year. And that is just awesome. All right. And so I want to share that one with you guys today. I hope you guys found that helpful.

My name is Dino Gomez. If you guys want to learn some more cool stuff about growing an online coaching business, that’s specifically what we do here on this channel. We also have a podcast called The Secrets of Coaching, a link up below. There’s also a bunch of freebies and stuff in the description for you guys. If you want to learn how to grow an online coaching business, which by the year twenty, twenty five is predicted to be worth three hundred and twenty five billion dollar industry.

All right. So if you’re looking and trying to figure out where you should spend your time or what type of online business you should create, the writing’s on the wall, guys. The best business model to get into right now is online coaching it. All right. You have very, very high profit margins and all you’re basically doing is teaching others how to do something that they want to learn how to do. It’s just like being a parent. You don’t need any credentials.

You don’t need a college degree either. We have a ton of resources beneath this video for you if you want to learn more about becoming an online coach. So that’s it for this video training. Guys, we will see you in the next one.

Hey, you guys, Dino Gomez here, founder of Coaching Launch, as well as the Secrets of Coaching podcast on iTunes, along with founder of Seven Figure Visionary, which is a mastermind for online coaches. And in today’s training, we’re going to talk about how to grow a Facebook group super fast. We’re going to show you guys 10 different ways, 10 different strategies to grow your group super fast. So let’s dive into it right now.

All right, guys, how to grow a Facebook group super fast. We’re going to show you a bunch of different strategies and techniques. We’re going to waste no time. So let’s hop into my computer and dive right into this. All right, guys, we’re over here inside of our Facebook group, which is seven-figure coaches, entrepreneurs, speakers, and visionaries. All right. And so right here from the get-go, this might be an easy one.

But if you’re new to this, what’s really important for you to grow your Facebook group with your actual target audience. With the people that you actually want to be in your group, perhaps prospects for your business is what you actually name your group, because people are naturally going to join groups that have a name that speaks to them, that describes who they are. Right.

Another great strategy here Is you want to get a little bit more specific. So if you only work with women, right. You might want to say, hey, this is an entrepreneurial group for women. If you only work with men and vice versa if are personal trainers. Right. You want to include that keyword in here, but you want to have the keywords in the name of your actual group that was strategy number one. All right.

Strategy number two is your actual cover photo. Guys, you want to have a cover photo that speaks to people that’s going to grab their attention. Right. I highly recommend using some of your keywords in the actual cover photo itself. So people’s eyes naturally go right to your cover photo when they’re browsing for different groups. And so they’re going to read what your group is about. Right. So make sure it’s really clear what your group is about by using your keywords about what your group topic is in your actual cover photo there.

All right. Strategy number three guys is actually if you want to use the announcements tab. Announcements basically mean when somebody is brand new to your group. All right. They’re going to see the announcements first. These are the posts that are kind of pinned towards the top. These will be the first pieces of content that new members of your group see. You want to make sure it’s some of your best content, your most engaging content.

All right. Because this is essentially going to be the first impression that people get when they join your group. So make sure you have great content, your best content. Pin it as an announcement so that new members are for sure going to see that when they join your group. All right.

Strategy number four, guys, is for your primary announcement, your very first announcement, this is your pinned post, literally the first it’s going to be your welcome post to the group.

Right. You want to go ahead and give a bunch of value, let people know what your group is about, what the rules are if you have any freebies and free content and giveaways and things that you can give to your new members, that’s an awesome way to give value right away. When you join a Facebook group and you see it’s valuable, right. Your first impression is going to be, hey, I like this group, I’m going to stick around.

There’s a lot of cool stuff happening here. They’re giving me free content, freebies, free trainings, things of that nature, stuff that I want to learn about. And so, as you can see with our first post here, I highly recommend doing a video. All right. This is going to help build authority. So people recognize you as the admin of the group. All right. And then you can basically introduce what the group is about, what your mission is.

And then, as you can see, what we like to do here, is give people directions of different freebies and downloads and things that they can actually use right here in the first pin post.

Our strategy number four, to grow in your Facebook group super fast is to allow other members to actually engage and comment and start threads inside of your Facebook group. I know there’s some Facebook admins out there. They don’t allow anybody but themselves to post on their Facebook group.

The whole idea and concept of a Facebook group is that it builds community. And so you want people to be able to allow them to be able to start conversations. You want to allow them to be able to post. Right. You can decide on the rules if they’re allowed to make offers. Right. You don’t want your group to become too spammy and so forth. But you should allow them to post content.

So as we can see here, we have other members that are posting content inside of our group and that’s fantastic.

All right. Strategy number six, guys, to grow your Facebook group super fast is to actually engage with your audience. All right. So you can see here I asked, how many coaches do we have in this group? Tell us what you do in one sentence.

All right. And so when you actually ask people to engage with you. Right. Oftentimes if you give them very specific instructions, right. Then they’re more likely to follow those instructions. Right. And so that’s why I said, tell us what you do in one sentence. Right. And so people are going to follow these instructions. We can see this post has sixty comments here. And and so this is cool. I’m literally telling people as well.

Right. Like pitch us. I’m asking our audience. I’ve given our group members a chance to pitch themselves and their services and so forth inside of our group. I say no links to so doesn’t get spammy, but otherwise I say pitch us right. And so, in other words, this is another way of me giving value to our group members because I’m sharing my platform with them. All right, and so I get a lot of people hopped up the opportunity to go ahead and pitch what their actual services are.

Strategy number seven, guys, is to grow on your Facebook group fast, right, is to actually respond to comments.

So when you ask people inside of your group questions and you ask them to engage with you, go ahead and respond to them. As you can see, Joe left a comment here. I went ahead and responded to Joe. All right. And on top of that right now, I literally just left this response twenty four minutes ago. So Joe might not have seen my response yet. But what I did is I commented back that I really love Joe’s response.

I also asked him, do you have a process here to get your clients results? So what am I doing here, guys? I’m not only engaging with our members, but then I’m asking them follow up questions. Right. I’m actually showing interest in our members. Right. This is going to keep the thread growing and it’s going to increase the number of comments on this actual thread. And that’s part of Facebook’s algorithm, right?

They decide how much reach a piece of content is going to get by, how much engagement it is getting. Right. And so by responding to people. Right. And genuinely being interested in what they have to say. Right, I’m increasing the amount of engagement. It’s going to increase the reach. More people are going to see this and this post is going to go more viral, so to speak, more of our group members are going to see this specific post.

All right. Strategy number eight for growing your Facebook group super fast, guys, is to give away amazing free content and value. All right. And so as you can see it right here, I asked people, hey, do you want to start attracting premium clients into your business for free? We put together our newest ebook, Client Attraction Strategies. Right. And so I did a little video here, walking people through this really awesome ebook that we are giving away for free.

And the main strategy here, though, guys, is not just to drop off your freebies or your training. All right. That absolutely works as well. And we’ll talk about Facebook lives and stuff like that in a second. But is that to actually go is to actually say, hey, comment below if you want a free copy of this. All right. So if you put together an e-book, a PDF, a video training of sorts, if you’re going to do a webinar, if you’re going to do any of these things, if you’re going to a Facebook live later on, if you’re going to an interview or something like that, ask people, hey, comment below if you want access to it.

All right. And what this does right is all of a sudden it stacks up the social engagement. We can see one hundred and thirty seven comments here. Right. And that’s going to allow this post. It does a lot of things that social proof. All right, which is great for you as the admin. But then also, again, it’s hacking Facebook’s algorithm. It’s going to get more reach. All right. And so one of the things you can do right when people comments.

Yeah, I want this free ebook. Right. You can either immediately drop off and a link to the ebook or you can ask them, hey, can I send you a message to get this free gift to you? All right. And so we have one of our team members follow up and say, hey, Jeff, can I send you a message to get this to you? And she says, yes. Jeff said, yes, please send it.

All right. And so, again, that’s going to add the amount of engagement on this on this thread. And then what that does, again, makes the post go more viral, reach more people. All right.

Strategy number nine for growing your Facebook group super fast, guys, is to be real. Tell stories, allow people to connect with you as an individual, as a person. Right. We all know that you’re into business or coaching or doing something. You’re an entrepreneur or whatever it is. You have an ecom. Business, whatever it might be. Right. But it’s really important. People understand who you are, right. You are your own brand.

And so what I did in this particular post, right, is I wrote this story about how I got started in marketing. I talked about when I was twenty three, how I quit my nine to five job. And I tell this really an amazing story about how I quit my nine to five job and then my boss, my old boss ended up hiring me back two years later and it was paid and she got hired at another company.

She hired me back as a freelancer and started paying me fifteen thousand dollars a month. So I talked about how I went from three thousand dollars a month at a corporate job to getting paid fifteen thousand dollars a month as a marketing consultant for this new business. All right. So I tell this kind of heartfelt story a little bit of my entrepreneurial journey here. Right. And included a photo of myself here. And I got a ton of likes and a ton of comments from this as well.

And it’s really cool to see the comments here. Right, because this is a story that is helping people. It’s inspiring people. Right. And you don’t always have to use inspirational stories. You can use stories about how you overcame a struggle or something like that, or just interesting facts about yourself. Another great one, right, is to ask your audience, like, what is something interesting about yourself that we don’t know because people love talking about themselves.

But what’s so crazy about this right here is Chad said this post is so cool. This gave me push of motivation to quit my construction nine to five job. All right, so literally, guys like like a post like that can change somebody’s lives. Somebody is quitting their nine to five job. This is inspiring them to become an entrepreneur. That’s a really important guys to tell stories and any type of stories that people have a chance to connect with you more.

All right. Strategy number 10 guys for growing your your Facebook group super fast is to actually go ahead and get on camera and do Facebook live. So even if you’re afraid to do Facebook lives, guys, the best way to break through that fear is to actually go ahead and just do it, get it done. All right. And so every single week we do a Facebook live. I hop on a Facebook live. I teach a new subject.

I interview one of our group members. I’ll interview somebody that’s really cool that I think is going to bring a lot of value to our group around a certain subject. All right. So maybe if you’re a sales expert, you go and hire or you don’t hire, but you offer to interview somebody who’s really good at Facebook ads or something like that. Right. But you can actually interview different people inside of your group and just bring value to your group.

Right. And have a lot of fun on camera and stuff like that. But doing interviews with other experts is going to bring more value to your group, right? It’s going to bring a lot of engagement on top of that. Right. If you can plan ahead of time. What we like to do is, when I do a Facebook live or a training of sorts. Right. then I’ll say, hey, if you guys want a copy of a PDF or a cheat sheet, that goes along with this comment below.

And so people will comment. Right. But one of the things you can do on your Facebook lives is ask people questions. Right. Ask them if they understand concepts. Ask them if they resonate with a story you’re telling. Ask them if they understand and follow the strategy that you’re teaching. Right. So that people comment. Yes. When they’re watching it, most people will catch the replay of a Facebook live. The Facebook lives are super powerful again, because people get notifications when you’re their Facebook friend, that you’re going live.

So we do a Facebook live every single week. We have called The Coach’s Jam, where me and coach Danielle talk about different important subjects inside of the actual Facebook group. We encourage a lot of feedback engagement. And even if some of these Facebook lives don’t get as many comments right, a lot of people do watch them and get a lot of value from it. And so part of Facebook’s algorithm, right, is like how much of the Facebook Live are people watching?

Right. And that will increase post reach. But again, also it’s building up like your brand and so forth. And so really important guys get on camera and do Facebook lives has a lot of different ways to bring value there. You can tell stories on Facebook lives you can do rants on Facebook, lives. You can talk about success stories. You can interview clients, you can interview other experts. There’s a lot of different options for you there.

But you should be doing Facebook lives inside of your Facebook group.

Strategy number 11 for growing your Facebook group fast, guys, is that you can actually use Facebook ads in a very strategic way. All right. It’s kind of strange that Facebook doesn’t allow you to do this, but you can’t run Facebook ads directly to your group. All right. But what you can do is run Facebook ads to a lead magnet of sorts.

All right. So this is an opt in page for our Client Attraction eBook. All right. And so people will click this button here. There’s a pop up. They enter their name and email. Now, what happens is on the thank you page. All right. We let them know that their download has been sent to them in their inbox. All right. What I do in this example here is that there I have an extra video training for them here as a bonus.

And then I say, hey, you can download your ebook here. But I also say you can subscribe to us on YouTube or you can join our Facebook group. All right. And so literally for every lead that we capture with a Facebook ad. Right. We can then turn them into a Facebook group members. So that way we have their email address. But then we’re also connecting with them on a more personal level inside of our actual Facebook group.

All right guys. Strategy number twelve for growing your Facebook group is to actually understand and use your Facebook group audience to understand what type of content they want, what type of content you should be producing to bring value to your group.

All right. So in this example here, a simple post, I say I’m putting together a new training on how to land your first coaching client in five minutes. Do you want it? All right. And so, again, it racked up a lot of comments. But what I’m doing here, right, is before I spend time putting together an actual piece of training, I want to go ahead and survey my audience and our group members and actually make sure they would want that piece of content.

So seventy nine people say, yes, I want that training. All right. And so then I know, OK, this is actually worthwhile for me to spend time putting together a training on how to land your first client. Five minutes. All right. And so I use your Facebook group to understand what they’re struggling with, what types of training and value they’re looking for before you produce that type of content. So that way you’re producing content that they actually want.

All right, guys, the next strategy for growing your Facebook group super fast is to actually use your personal profile to grow your Facebook group. All right. So check this out. So when you come to my personal profile on Facebook, I’m using the cover photo here to let people know real quickly what I do, as well as a personal bio. Right. But what I have here in the links section guys oftentimes right here in this section, people will have where they went to college, where they went to high school, where they grew up, what city they live in, all these different things.

And it’s just become super cluttered. Right. Instead, what we want to do is make it very clear. I only have two links here. All right. I don’t have information about where my birthday is or all those other things. I want this area to be super clean so that when people become new friends with me on Facebook. Right. They immediately have a link to join my Facebook group. I even optimized these photos right here.

All right. And I say join our free group with an arrow pointing up to the link to join our Facebook group. And so people that become I’ve become friends with on Facebook, right. Then naturally they come to my profile or maybe they’re checking me out because we have mutual friends in common or something like that. Or maybe I sent them a friend request and they’re going to check me out. They’re going to see I have a Facebook group and there’s a call to action to join our group.

Right. And so they’re going to click and join our group from my actual Facebook profile. The other thing you can do right on your personal profile is let’s say you are going to do a Facebook live later this afternoon in your Facebook group and you’re interviewing somebody really cool, you can say on your personal profile. Hey, guys, today I am interviewing this expert on how to do YouTube ads in my private Facebook group. Right. Do you want a link to join our private group?

All right. So literally, you can use post on your personal timeline to filter your friends and contacts into your group by letting them know, hey, there’s amazing content happening inside of our Facebook group. If you want access, comment below. I’ll get you a link to join our Facebook group so you can literally cross promote. All right.

And that leads us to the next strategy. Guys, if you have an email list, if you have a YouTube channel, if you have an Instagram following, whatever it might be, cross promote your actual channels.

Right. And so that includes like on Instagram and includes on your Facebook profile and includes your email list. Right. Let people know. Give them a link to join your actual Facebook group.

We have yet another strategy to help you grow your Facebook group super fast. Right. And that is to actually use the unit section of your Facebook group. So units allow you to create mini membership site. All right. I’ll imagine like an online course or something like that.

But when you do powerful video trainings that are around certain subjects, put them inside units. All right. And that makes it very easy for new members inside your group to go through the different units. Right. And so, for example, we have units here on how to attract clients. We have another unit here on success stories and of different interviews. And so we have all these different units. And it’s almost like a mini online course.

They can go through all of our training because again, if you did a really Killer amazing training, like, you know, perhaps it was like six months ago, it might be way too far down in your Facebook group for people to actually find it. Right. And so if you put that training inside a unit, people can click on the unit section and go absorb that for training.

All right guys. The next strategy we have is using welcome posts.

All right. So when new members apply to join your group, if it’s a private group, you’ll see on the left hand side here, it says member requests. All right. And so what you want to do is when you have the ability to actually go ahead and once you’ve approved a bunch of members into your group, this is your only opportunity to automatically tag them in the first post. All right. And so literally, Facebook is giving you the opportunity to tag everybody that’s been accepted into your group and do a welcome post for them.

Now, here’s what most people do wrong, is, they’re lazy and they just do a generic welcome post. They just say, hey, welcome to the group and they tag you. You guys seen this before, right? Guys, you join a group that says welcome to the group. And there’s like 50 or 100 people tagged and all it says is welcome. You don’t even know what group you are welcome to. Right.

And that’s your first impression of the group. So instead, what you want to do is, write a very interesting welcome post and change up your welcome posts so that other members in your group aren’t seeing the same welcome posts over and over again. All right. And so here’s an example of a welcome post that I did. I said, what were you thinking? That’s going to get people’s attention really quickly. I said, You haven’t introduced yourself yet.

Tell us more about yourself. So I’m literally encouraging people to engage with us and stuff I say welcome to the Seven Figure Coaches and Visionaries Facebook group. So again, they know which group they’re being introduced to and that over a member of this particular group. All right. And so I literally tell them, hey, we’re going to give you a free e-book and stuff like that, but show us how awesome you are. Introduce yourself below.

Right. And so automatically Facebook allows you to tag everybody. All right. And I have a video down here as well, but this is a great welcome pose that got a lot of comments and engagement and so forth, because I’m literally encouraging people to introduce themselves. I’m giving them a freebie and stuff like that. And it’s an original welcome post that’s memorable so that people are going to remember your group and want to come back to your group and engage with your group more.

Just because you’re not that generic group Admin that just says the boring and lazy welcome. All right, guys, so there you have a bunch of different strategies to help you grow your Facebook group super fast. I hope this training video was helpful. If it was. Be sure to hit the bell notification as well as give us a thumbs up and hit the subscribe button. Let us know in the comments down below, guys, which strategy was most helpful to you?

And if you guys want to learn how to grow your Facebook group at hyperspeed as well as land clients from your Facebook group, then be sure to check out the link in the description. We have another awesome training lined up for you, but that is it for this one, guys. We will see you guys in the next video.

Hey, you guys, Dino Gomez here, founder of Seven Figure Visionary, as well as Coaching launch. And today we’re going to talk about the difference between an online course and a high ticket offer. Let’s get into it right now.

All right, guys, what’s the difference between an online course and a high ticket offer, and which one should you offer inside your business? Let’s get into all of that stuff right now. So we’re going to do is hop on over into my computer and let’s take a look at the difference. All right, guys. So we’re over here on my computer. We’re looking at the seven figure visionary courses versus high ticket offers Matrix. All right. And the very first thing we’re going to start out with, with the difference between an online course and a high ticket offer is the price point.

All right. And so with an online course, generally speaking, you’re going to see prices ranging anywhere from ninety-seven dollars US to about two thousand dollars. Now at the two thousand, three thousand dollar threshold is, generally speaking, when it becomes a high ticket offer. The reason for that is at that price point, generally speaking, people need a phone call in order to enroll them into a program. They’re going to have questions. They’re really going to want to make sure this is the right fit for them.

And there’s a couple other factors that play into a high ticket offer in terms of like the customization of it. And so people are really going to want to make sure that they’re spending their money correctly and that you have a solution to their problem. All right and so courses will be again in the ninety seven to two thousand dollar price range. On the other side, a high ticket offer, generally speaking, starts around three thousand dollars and then it scales up to like sixty thousand dollars.

Now, I know that sounds ridiculous. Like what? Who would pay sixty thousand dollars for some type of coaching program? It happens all the time, right? A coaching or consulting program. People charge that amount. And the reason is for the next thing that we’re going to get into is the duration of each. So a course, generally speaking, is it tends to range in like four to six weeks. All right. And courses you normally have like lifetime access, but generally speaking, you’re able to go through the course and achieve whatever the outcome is.

And about four to six weeks, there will be some exceptions where sometimes it will require a longer period of time for you to get a result. But generally speaking, like an online course is sold and packaged in about a four to six week time frame. Now, compare that with a high ticket offer where what we’re looking at is more of like a three to 12 month agreement. All right. So that’s also part of the reason why it’s a more expensive offer, is because you’re providing coaching or consulting services for an extended period of time.

So high ticket offer you’re going to see a lot of three to 12 month options out there. And so that’s kind of a difference in terms of the actual length between a course and a high ticket offer. All right. The next thing we have on The Matrix here is basically the difference in a course versus a high ticket offer in terms of what is actually provided right now. With a course, it’s generally like tactical and you’re going to learn, you’re going to develop a certain skill set or otherwise attain a certain knowledge around a certain subject versus a high ticket offer.

It’s more about implementation. All right. So you’re going to get the knowledge portion as well as the implementation. So your coaches or the consultants or otherwise kind of standing over your shoulder and they’re making sure that you’re actually doing the stuff necessary and required to get the result that you want. So it’s a lot more like putting your head down and getting work done with the help of an actual coach there coaching you through the process.

All right. And then on next on The Matrix, let’s look at the difference between a course and a high ticket offer in terms of support. So normally with the course, you’re kind of more on your own as the actual student or the member. You’re going to go at your own pace and you’re kind of responsible for taking action by yourself. All right. So with a course, because it’s low ticket, it’s really difficult for the coach to provide a lot of accountability because there’s going to be a much larger number of students or other members inside that program.

And therefore, they can’t provide like one on one accountability to make sure that you’re actually doing the work. All right, versus if we look at a high ticket offer, it’s normally closer to done with you. All right, because it’s a more expensive program. The coach has more resources. The coach or consultant has more resources to help you each step of the way as you build out, as you actually do the different steps inside the program. Because they’re charging a premium price, they’re able to spend more time with you to make sure that and help you through any of the little nuances and things that you might be struggling with.

For this reason. Generally, what I’ve seen is that people get better results with high ticket programs because there’s the accountability there. There’s also the coach has enough resources because it’s more expensive to help you pass little things that might tangle you up. And what we found inside our programs, guys, is oftentimes it can be the smallest little thing that keeps somebody that’s otherwise keeping somebody from the success that they’re looking for. And by having an extra coach right there to help them past a particular thing is absolutely massive.

So, for example, inside of our program in our mastermind’s seven figure visionary, which is for online coaches and consultants who want to scale seven figures, right, we have five different coaches inside that program. All right. And so our members can go get help from our copywriting expert and she will literally look over your sales page or your social media posts or your emails or your webinar, and she will help you actually write the copy for it.

She will literally tweak things for you to make sure it’s awesome. Right. We also have an organic social media expert. We have a Facebook advertising expert. We have a sales coach. So we have all these different coaches, like the sales coach, can listen to your call recordings and give you tips and advice on what you should be saying or doing differently on your calls to have a higher close rate compare that to a course.

The instructor of that course that might have hundreds of students isn’t necessarily going to be able to have the time or resources to listen to everybody’s call recordings. For example, if this was a sales program. Right. And actually give you that one on one type of support. All right. And so the high ticket offer is done with you because there you have more support from your actual coaches. And that leads us to the next category in The Matrix, which is basically the number of coaches inside of a course versus a high ticket offer.

Generally speaking, guys, with a course it is normally just one instructor teaching you a specific subject or tactic or strategy around one specific thing. All right. Now, inside of a high ticket offer, quite often you will see multiple coaches. And that’s kind of like what I just mentioned a moment ago. Inside of our master mind, we have five different coaches so that our members can get support where they need it in different areas of their business. Right.

And it’s more of a one stop shop rather than them having to go figure out how to write copy by themselves and then go higher sales coach and then go higher or organic marketing coach and then get help around strategy and implementation and design and like teams and systems, all those things. Instead, we have different resident coaches that cover all these different areas of expertise to provide that higher level of support inside of our high ticket offer. All right. And the next on The Matrix here, guys, is the number of touchpoints between the coach and the actual members.

Inside of a course most likely you will see a once weekly call. Sometimes it’s even biweekly or just once monthly. So you’re not going to have very many calls with the actual instructor. On top of that, you are going to have a lot of people on that call. All right. And so although oftentimes, course creators are able to answer a lot of questions on those calls, there’s a good chance you might be waiting for a long time to get your question answered if you’re a member.

Likewise, if you’re the coach, you’re going to have quite a lot of questions to cover on those calls that might run a little bit longer and you might not be able to get to everyone. If you compare that to a high ticket offer or program, normally you’re going to see multiple calls per week. All right. And quite often, like I should say, multiple calls per week inside of our program in particular. Right. We have multiple calls per week with different experts so that our members aren’t on a generic phone call.

And so that’s again, that’s another difference between a course and a high ticket offer, is those coaching calls are normally large group coaching calls. Right. And they tend to be pretty generic just because there’s such a large number of people on the call versus inside of our high ticket mastermind we have multiple calls per week and there are around different subject matters with different expert level coaches. And so that’s one of the differences you will see between a high ticket offer and a course.

The next one on the Matrix here, guys, is courses are normally a one size fits all. And that’s just because you have more of a generic audience. You’re going to create the program as the instructor will create the program once you might update it here and there as things change. But it’s really designed for kind of just a generic type of suits. Everybody who’s interested in this subject matter. Now if you compare that to a high ticket offer, what we’re really looking at is a customized coaching plan. And again, because with a high ticket offer, you generally have fewer students or members in your program, the number of clients in your program, somewhat smaller.

And so what you’re able to do because you’re charging more as the coach is sit down with each individual of the program and really customize the strategy for them based on their niche, based on their mindset, based on problems that they’re facing inside their business. There are so many different things that pop up depending on all those different things. Again, some individuals are good at sales and some aren’t. So every individual has strengths and weaknesses. And so in a high ticket program, the coaches are normally able to help you with whatever your weaknesses are or what you’re struggling with and otherwise are able to really help you maximize what your strengths are as well.

And so you’ll get more of a customized coaching plan and approach. All right. The next one here, guys, is normally courses they promise a smaller result. So you’ll just notice that in general around the marketing and the messaging and so forth, they normally promise, like, we’ll show you how to land your first client or we’ll show you how to improve, like, you know, be able to sell a little bit better. We’ll show you how to get your first date right and instead compare that to a high ticket offer.

They’re normally able to promise a bigger result because the program is longer. So, for example, as a relationship coach, if you have an online course, your course might be here’s how to get your first date and you might show people how to communicate properly on online dating apps or where to network and things of that nature to get your first date. That’s your promise in a smaller course, a smaller promise will get you a date versus in a high ticket offer.

A relationship coach might say, hey, we will show you how to find your dream spouse. All right. Because dating just landing one date is vastly different than landing like your dream partner or spouse. Right. And what comes after dating is like, well, what do I say on the date? Right. And then how does it like and then how do we progress in the relationship and how do I deal with this? And we don’t agree on this subject and like this, will I still marry this person?

All those different things? What do I find? That I got a date, but it wasn’t the right date. How do I get dates with the right people and then don’t scare them off or whatever it is? Right. And end up with my spouse. Right. So high ticket offer for a relationship coach is going to have that bigger promise and bigger result offered. And then if we go to the next one, guys courses really are often designed and should be designed for the indoctrination of whatever your strategy is as the actual coach and expert.

All right. And so, in other words, with inside of our programs, we have two programs. We have coaching launch, which is for aspiring coaches. And one of the things that I know to be successful as an online coach is that you need to understand your niche, but you have to have a niche at the great offer. You have to have your messaging dialed in and then you have to have an audience.

All right. And so what we do inside of our front end course is for aspiring coaches as we show them. Here’s how you design your program. Here’s how you select your niche. Here’s how you build an audience of a thousand raving fans. And then here’s how you land your first three to five clients. All right. And so that’s our offer in our front of course coaching launch. Inside coaching launch.

We’re really indoctrinating our audience and aspiring coaches to understand the mechanics of a coaching business like how to put together and deliver a coaching program and how to market it, how to sell it, how to build an audience, how to make sure your clients get results, how to get testimonials from your clients, all the little nuances that go in, how to close people in messenger, how to deal with maybe if you have a couple of members that aren’t getting along inside your program, how to deal with those types of things. We show aspiring coaches how to literally become a coach and land their first three to five clients.

So that’s in coaching launch we’re really indoctrinating these coaches and our clients here to understand the mechanics of an online coaching business. After that we do have a high ticket offer, which is called seven figure visionary, and that is our mastermind program. All right. And that’s where we have coaches scaled to multiple six figures and then to seven. And that’s where we have all the different expert coaches in there. And we do the customized strategies with everybody and we show them how to launch their program at a higher price point, raise their prices, do all these different things, get better at sales, get better at program design.

We help them with their messaging and their marketing, all the different things copywriting, all putting together funnels, running ads, all those different things we do inside of our high ticket offer. And so we offer a bigger transformation because our members grow to multiple six figures and then to seven. All right. And so those are the core differences between a course and a high ticket offer. And you’re probably wondering which one is right for me?

Well, I’m a huge believer and what we call a profit ladder. All right. So a profit ladder looks like this. All right. It basically looks like a triangle. All right. And what happens is at the bottom, you normally want to have a kind of a course or otherwise a mid ticket offer, something that’s more affordable. All right. And this is for your particular portion of your audience who isn’t that familiar with you yet.

All right. They’re not necessarily ready to spend or pay for a high ticket program with you because they really want to understand if they like your coaching style and if you can get them results. And so what I think is a really credible business model for online coaches is this profit letter. And at the bottom here, you actually have either your course or your mid ticket offer. All right. And that’s going to get your audience that’s not as familiar with you.

It’s going to allow them to come in, to learn from you, to get to know you like you see how your system and your process works and get the result that they’re looking for. And then from there, once they get the result they’re looking for. Then they’re going to potentially be ready for your high ticket offer to get an even bigger result. All right. And so we really in terms of whether if you’re thinking, should I do a course or should I have a high ticket offer, there are a lot of different factors and variables such as your niche and so forth.

We really love the profit ladder so that you can serve people that are at different levels. All right, because we also have prospects and clients that come to us that already have an audience are already established as an online coach, that already have clients and testimonials and their program built. Right. But they just go like, Dino I’m doing five thousand dollars a month. I really want to do forty thousand dollars a month. Right. And so then they come into our mastermind to learn all this stuff, how to grow and scale what they already have as their actual coaching business.

Now, there are some exceptions, for example, you might be in a niche where you teach dog training and in which case you would have some course on how to make your dog behave better. And after that, there might be some individuals that want to work with you one on one to have you actually train their dog with them type of thing. So, again, it really is nice to have the offer stack in terms of a course or mid ticket offer and then a high ticket program or offer afterwards so you can serve different clients that are at different levels.

And so that, in a nutshell, guys, is the difference between an online course and a high ticket offer. If you guys want a copy of this matrix right here that I went through, there’s a link below. There’s no opt in required. You guys can go ahead and grab that just so that you have a copy of that. And also, guys, if you found this useful, be sure to hit the subscribe button.

Give us a like or thumbs up. If you have any questions, let me know in the comments section. Do you prefer a course or a high ticket offer? Which one do you think is best for your business? Let us know in the comments section. And then guys, again, if you are considering becoming an aspiring online coach, we have a really amazing offer on our program coaching launch that again walks you through how to choose your niche, how to dial in your messaging, how to build a thousand raving fans so that you have an audience, how to sell to that audience, and then how to land your first three to five coaching clients.

We do have that below, so I’ll leave a link below. But that’s it for this video training. Guys, I hope this was helpful. Be sure to subscribe because we come out with new videos every single week to help you grow your online coaching business. And that is it for this video training. Guys, we will see you in the next one.

Hey, you guys, Dino Gomez here, founder of Coaching Launch, as well as seven figure visionary. And today we’re going to talk about how to record an online course. Let’s get into it right now.

All right, guys, how to record an online course? Maybe this will be your first online course ever. We’re going to dive into it right now. I’m going to show you free and paid tools that you can use, as well as a couple of bonus tools that you can use. So let’s dive right into my computer and we’ll dive right into this. All right, guys, we’re over here at my computer. And this is the first tool, the most important tool that we use to record online videos for our coaching programs.

It is called screencast-o-matic. You can see up here at screencastomatic.com You can just type that into Google and this will pop right up. But guys, this is an amazing tool. You can get started for free for, I think, 30 days and then it’s just 15 dollars a year. All right. And this tool is used by Fortune 500 companies. It’s used by everybody. It’s what I use to record screen recordings like what you’re watching right now on YouTube.

So it’s only 15 dollars a year. That’s just over a dollar a month. It has a good video editing component in there and all these cool features and stuff. But basically, the way it works, guys, is you download this app to your computer. It works both on Mac and PC. And then what you’ll have is you’ll have this little play button play bar that you can see here in this sample photo here. And you’ll get to choose whether you just want to show your screen, which is what I’m doing right now, or you’ll have the option of choosing both screen and webcam.

All right. And of course, recording this YouTube video, I have a separate camera set up over here. But when you do it with screencast-o-matic, if you want, you can actually use your computer’s built-in camera so that you can do a recording where you will be like in the bottom of your screen so you can choose whether to use the webcam only or both the webcam and the screen record or just the screen.

All right, go ahead. That’s step one. Download screencast-o-matic super affordable, you can start for free and otherwise amazing tool that makes it really easy to record what’s going on on your screen. All right. Now, the next thing that you guys will need, of course, to record videos is an actual PowerPoint or outline. So as you put together your video training and your lessons and your modules for your online course or to record your online course, what you’re going to want to do here, right, is, is basically what I like to use is I use since I’m a Mac user, I use the pages application.

That’s the equivalent of Microsoft”s PowerPoint. All right. And so I will just put together different slides like this. And so you can see inside of our program, this is one of the video trainings we have at our cash injection offer. We literally walk coaches through how they can add anywhere from 10 to 60 thousand dollars in a matter of four to six weeks as soon as they join our program. So I have all the slides lined up over here.

I can’t walk you through all of the slides that has all of our stuff. But I have all the different slides. And I literally walk our clients through that process using PowerPoint like this. Now, again, what’s really cool with pages that I will show you guys or otherwise I’m sorry, I’m using keynote here is if I go file new and inside keynote. Right. You can actually choose the theme so I can choose all basic white theme or I can choose one of these bold themes and stuff.

So if you want to include some branding or some cool styling to your actual PowerPoint to do your video modules and your lessons, you can do that. Same is true for both Microsoft PowerPoint. But if you’re a Mac user using keynote here, you have all these different themes and stuff as well. On top of that, guys, you can also, of course, use Google slides, which is free to use. They have templates as well. So let me go ahead and pull that up.

You can pull up Google slides is free. It’s basically another alternative for you to create your online course and basically an outline or a presentation of sorts. So I’m going to go ahead and choose, go to Google slides. Google slides also does have templates that you can use so you can have different branding. So as you can see here, there’s a template galleries you can click on that and you can see all the different templates that you want to use in case you want to record and build otherwise your program content off of Google Slide template.

Now, in addition, all that, guys, one of the things that’s important is an online course creator to keep your members attention and so forth, our visuals. So, again, we use a lot of different visuals in our actual slides, as you can see. And so where we get those visuals as we go, grab them off stock photos, I like to incorporate a lot of actual photos that I’ve taken myself off my phone or otherwise.

What you can do right is, you can hop on over to app sumo. Appsumo is another cool website that offers lifetime discounted deals normally what are reoccurring softwares and platforms and things. And normally on AppSumo they will have some type of stock photo deal. So if you don’t want to pay one hundred and fifty dollars or two hundred dollars for stock photos, if you check out Appsumo, sometimes they have a deal where you just pay a one time fee of twenty five or fifty dollars and you’re able to download hundreds and hundreds of stock photos to use otherwise in your presentations or in your marketing. So that’s another option for you there. All right, guys. And it’s really as simple as that. Really all you need is Screencast-o-matic and then some type of PowerPoint presentation in order and to put together your slides. And then you’ll be able to have your cell phone camera as well as recording as you’re presenting your actual content material inside of your program.

All right, guys. So if you found this video training helpful, we would love it. If you smash that subscribe button and give us the thumbs up, because every single week we come out with multiple new YouTube videos on how to grow an online coaching business. And then also, guys, if you want help scaling your coaching business at a much faster rate, we have a ton of case studies and testimonials we would love to share with you from our clients inside of our programs, so you can find a link beneath this video to that.

That is it for this training today, guys. We will see you in the next one.