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Oct 20 2020

Why I Keep Investing In Masterminds [Huge Mistake]

Written By Dino Gomez

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Why in the world do I keep investing in masterminds and a massive mistake that I made? We’re getting into it in this episode.

Let’s go now.

Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing seven-figure online coaching business. And we are about to get started in 3 2 1. Why in the world do I keep investing in masterminds, like expensive masterminds, and what is it? And then this huge mistake I made that I’m happy to share with you guys because I’ve been online for ten years now, guys.

I’ve made plenty of mistakes. And I want to help you guys learn from my mistakes because learning techniques and strategies that are working is as valuable as learning what not to do. All right. And so I’m going to share with you guys a huge mistake. All right. And so I’m going to start with a little bit of a story. So I was online for three years. I started my online journey at age 23. I quit my nine to five job and instantly was a thousand times happier and landed some clients and was able to pay my bills.

It was off and running at age 23.

And I was Youtubing and Google searching how to do different things. I was doing search engine optimization, which means I would rank your website at the top of Google. That was my skill set and my expertise. I was known for that for a long time. Here’s the massive mistake I made. OK, I waited three years before I ever invested in any business coaching. All right. Any coaching whatsoever. I just like nope, I can get free information on YouTube.

and I’ll just keep going with this free information. Right. And don’t want to invest in coaching. There’s no need to. You know, I had my self-limiting beliefs about coaching and then I was young. Right. And so and young and naive and probably a little full of ego like now I got this on my own type of thing.

So then at one point, I’m online, I’m on Facebook and I see this younger guy kid or somebody around my age talking about how I just landed a bunch of clients. And I was intrigued. I was like, wow, that’s impressive. That’s awesome. I always root for other people’s successes. I think it’s awesome when I see somebody else winning online, I’m like, that is awesome. I have the opportunity to do that as well. I don’t go, damn it, why am I not doing that?

I go, yes, that is possible. That is a killer. It is going to be my time at some point, you know, congrats to them. Can’t wait for my time to come. That’s the way I look at things. Now, this kid was having a bunch of success.

I thought that was cool. All right.

And so he wasn’t online. He is a regular dude and he’s just like, you know, posting the group am super excited.

I landed, you know, a bunch of clients likes, can somebody help me fulfill these projects? Like, because I landed five clients in a week and this is too much for me, but I’m really excited about the five clients. And I was like, that’s impressive. You can have five clients in a week, you know, five SEO clients in a week. How to do that? Right.

So I reached out to him and guess what, guys? He was not a coach and I reached out to him. I was like, hey, dude, congrats on that. And five clients in one week. That is insane. Mind if I ask you a weird question? He’s like, yeah, sure. I was like, I’m not going to just ask you right now to show me how you did that for free, because I was like, that doesn’t seem fair to you and but I would love to pay you.

Can I hire you for someone v one coaching? Because I would love to learn how you did that. And he’s like, well, dude, I’m not a coach, OK? I don’t have a course. And like so I just want you to know that. And I was like, hey, no problem. But you did something that I don’t know how to do, so I’m happy to pay for your time. And he’s like, OK.

And he’s like, you know, I’m like, how much? He’s like a couple of hundred dollars.

I was perfect. What’s your PayPal, PayPal him on the spot and said, OK, when can we set up our call? We set up our call. We speak for like an hour or two. He introduces me to kind of a loophole because SEO is like a kind of technical. But it was something I hadn’t heard before and I was like, that is awesome.

And so I maybe spent two or three hundred dollars for a couple of hours of his time. And what he showed me helped me move forward to land. I think it was like five or six clients the next month over the next 30 days. And so that’s when light bulbs went off because I paid him three hundred dollars and each client that I signed was at least fifteen hundred dollars a month reoccurring.

So from the three dollars I spent to him like within three months I had 30k come back to me and that’s just within three months. Now that I know those techniques that carry on month after month. I have those skill sets now for the rest of my business career. All right. And so the huge mistake that I made was not investing right away. The longer you wait to invest in coaching, especially as an online coach, is the biggest mistake you could make inside of your business.

All right.

Here is why people look at investing and coaching in kind of a finite term. They go, OK, I just signed up for a six-month coaching program.

Let me see what type of return I get in those six months. All right. Well, here’s the thing, guys. Knowledge is the only thing that can’t be taken away from you in life, all right? Almost any multimillionaire or billionaire can lose their money, all of it, and build it back within a matter of years. If they’re a billionaire, it might take them ten years. If they’re multi millionaire, they normally can build it back within a single year.

Why? Because knowledge is something you always carry with you. All right. It’s not a physical item. It’s not a brand new TV. It doesn’t lose value. It doesn’t. Not a car that depreciates when you drive it off the lot.

All right, it stays with you forever and it has the ability to make you infinitely massive monetary returns, lifestyle, relationship and happiness returns. Right. Ultimately, what we’re all after in life is happiness. All right. So I’ll talk about this in another episode. Everybody talks about there’s three main niches, right? We’ve all heard that there’s health, wealth and relationships as the three evergreen niches. I think there’s a fourth niche in there that’s in the middle of health, wealth and relationships.

And that is happiness, because the number one driver of what anybody does is happiness. Want to lose weight? Why? My doctor told me I need to be healthy. OK, but why are you listening to your doctor? Why? I want to live longer. Why do you want to live longer? Well, I want to be happy. I want to see my grandchildren grow up. Doesn’t matter what it is. You want to be in a relationship right now, you’re single.

Why? I want to be happier. I want to travel. I want to make more money. Why? I want to travel the world and be an awesome dad to my kids.

Whatever it is, it’s always comes back to happiness. So that’s a different tangent, but. Right. The mistake I made was waiting too long to invest in coaching and and because after that moment and I didn’t hire a guru. I hired a regular guy. So this is a shout out to all the new coaches. You do not need to be a guru, right? People will hire you if you have a result that they want. That is it. All right.

He wasn’t a guru saying I made ten million dollars last month. He’s like I landed five clients. And I was like, hey, that is enough for me, OK? So and it was great because I got one big one attention with him and he was way undercharging because he wasn’t actually labeled as a coach. OK. Now. At that moment, I learned, OK, that”s when light bulbs went off and I was like, this is insane.

Like now I have a strategy to land five clients a month for the rest of my career. All right. So the return on investment wasn’t like I made 30 grand over three months after he taught me these strategies. It was that translated to hundreds of thousands of dollars of what he taught me how to do. That is the value of investing in knowledge. Now you have it with you forever. So after that, the very next year, then I enjoyed my first ever mastermind and it might have been to two years later, but I continually hired coaches after that.

And then I finally joined a mastermind that was ten thousand dollars and it was scary to do. I remember it was like mid-December and I was in my office and I was looking at my accounting numbers and my accountant is like, dude, you need to spend some money before the end of the year, otherwise it’s going to the IRS. And so if you have additional expenses, it’ll lower the amount of taxes you have or whatever. So he’s like, if you need a new computer or something, invest now so your expenses go up.

And I was like, OK. So it was perfect timing invested in this mastermind. And within three months of joining that mastermind, then I landed a fifteen thousand dollars a month client. So I paid ten grand for the mastermind landed within three months, a fifteen thousand dollars a month mastermind. All right. That comes out to real quickly over one hundred fifty thousand dollars a year from that one client. All right. So instant return on investment.

Plus, again, now I have the knowledge and expertise of how to sell and land 15k clients. OK, so again, and at that time I was twenty seven. So now I have that skill set. Right for the rest of my career. Now, if you’re listening to this and you’re 45 years old or 50 years old, right. You still have over a decade left in doing some type of business and people are actually retiring much later now.

So, you know, you could be working easily till you’re 70 or 75, especially if you really love what you do. All right. And so you have decades left of your business, right? Why not still invest to learn the skill sets that you’re going to have for 10, 15, 20 plus years? All right. If you’re younger than 45, you should be investing like crazy in knowledge, because given that you remain healthy and remain in business, you have like four decades left.

All right. Now, that’s key number one, right. Is that when you invest in knowledge in a coach, you develop new skill sets that you have immediately, but then they serve you for not only the rest of this year where you can achieve the end result that is promised and that you want. But you now have that for the rest of your life. Now it gets even better if you’re an online coach.

You get the we’ll call it the double bonus, double bounce effect. I don’t know how will come up with some goofy name for it. All right. It is twofold as an online coach, because as an online coach, when you hire a coach and when you hire a mentor, you’re getting the skill sets and the knowledge to grow your business or not just now and not just for the rest of this year, but for the rest of your coaching career.

All right. So that’s going to pay massive returns to you.

But here is where it doubles up, is that when you invest in mentorship as an online coach, you become a better online coach yourself. All right. And that translates and trickles down to your clients, because when you’re a better coach. Right, what can you do? Well, you will get your clients with better results. What happens when your clients get better results? You get more referrals. There’s more word of mouth. When you have more referrals, when you have more testimonials, when you have more word of mouth, you’re going to have more demand.

Then you can raise your prices.

All right. And so it will allow you to become a better coach, which will also grow your business.

So it’s literally a two for one deal when you’re a coach and you invest in mentorship. It’s a two for one deal. Your business grows directly from the strategies they teach you to grow your business. And then on top of that, you’re a better coach to your clients so that they get better results, you get better testimonials, you get more referrals, and then your business explodes. So it’s kind of a two-fold thing.

So that is why, guys, I continuously invest in mastermind’s, not to mention the first mastermind that I paid for. Not only did I learn that awesome big client and meet these amazing people, I made so many awesome connections. And that’s another reason why I love Joining Mastermind’s, is the people you meet. It’s an unfair advantage. I have so many friends now from that first mastermind that I met and that’s now five years ago.

We still talk online. We run partnerships together. Sometimes we coach inside each other’s programs. We trade tips and strategies together. We go on vacations together and again share with each other what’s working inside of our businesses and stuff like that. We’re on each other’s podcasts. Like, there’s just so many cool things when you surround yourself with people that are on that same level, that have that same wavelength, that has that same drive and mission and goals and everything else to grow their business, it’s just the coolest thing to be surrounded by like-minded people that are on the same playing field, that are on the same.

Level, as you know, also, it’s really awesome when they’re in front of you, so to speak, in terms of their success or what you’re trying to do, because there’s you always want to be the stupidest in the room, so to speak. Right. So many benefits from joining a mastermind. And so I got lucky, too, with that first mastermind, because that’s ultimately where I ended up meeting. My now-wife was at that mastermind and I had been single for five years.

I had my head down for five years once I started my business and was just working nonstop. And that’s what I was doing. I wasn’t dating too much. I would date a little bit, but really not much. It wasn’t like the top of mind. It was all business and but naturally, it made sense that I would meet my now wife at that type of mastermind because she had the same mindset. She was in the same things.

Right. That’s again, what happens inside mastermind’s is you meet people with like-minded interests and there’s so much connection with these people, whether they’re friends or it becomes your wife or your husband or whatever it might be. But that for those reasons, guys, that’s why I continuously invest in mastermind’s is because of the compounding effect, like I get to I’m thirty-three years old. So everything I invest in and learn now I get to have four decades of the rest of my career.

And again, it still makes sense to invest. If you’re forty-five or fifty-five and you plan to work for another decade or two, that’s a long time and, and a lot of things can happen in just one decade. So if you have more than one decade, then it really makes sense to absolutely invest. So I just wanted to share with you guys that mistake. My mistake. Waiting too long to invest. Right. Not trusting the fact that you know, business coaches is something that makes sense.

And then that’s everything. And that’s exactly why I continue to invest. Now, it makes me a better coach to our clients. I make amazing connections across my business directly, and then it grows my client’s businesses indirectly because I’m a better coach for them. And that, in turn, circles background. There’s just I could go on and on, but it’s just an amazing concept and it’s really cool because there’s just nowhere else you can get returns like that.

Like with the returns I’ve gotten in the invest in the masterminds of programs I’ve invested in are even private coaches I’ve hired. You don’t get returns like that in the stock market and it’s all based on you. It’s not based on what’s happening in the economy or anything else like it is up to you. I love having the ball in my court and I just think that’s the coolest thing ever. So that is what I have for this episode. Guys, I hope that’s and helpful to you, especially if you’re on the fence.

You’re like, I don’t know whether to invest in it, mastermind, even if it’s not ours. Guys, if it’s another one where the program looks like it’s a better fit for you and you resonate more with their audience or their marketing or whatever it is like, do it. Do it. Like, I’m happy to say other people’s programs and stuff, especially if they have a track record or otherwise. They show they’re very passionate as a new coach to making sure that they get your results.

Do it, guys, because it will serve you for not just now, but for, you know, the rest of you hanging around the planet as a human, we’ll call you as a human.

So that is it for this episode Guys, I hope that was helpful. And as always, keep doing.

You have an absolute blast with your online business and we will see you in the next episode.

where we’re going to be talking about signature systems, high ticket coaching vs low ticket coaching, and about a bunch of other things to landmark clients for your coaching business. All right. We’ll see you later.

Hey Dino Gomez here, and if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos, and cheat sheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five-star review where every single month we choose one lucky winner to win access to one of our coaching programs.

All right. So that is it for this episode, guys. We will see you in the next one.

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Oct 20 2020

How You Onboard Clients is EVERYTHING

Written By Dino Gomez

[Free Training]

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts.

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

In today’s episode, we’re going to be talking about how you onboard clients are absolutely everything. Let’s get into it right now.

Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven-figure online coaching business. And we are about to get started in 3 2 1.. As an online coach, how you on board your clients is absolutely everything all right. And let me give you guys a little bit of an example here.

Have you ever noticed any time you go into a hotel, I should say more like a resort, like a nice resort, a nice resort, a nice movie theater, although I think those are going out of business at this point. Netflix has taken over. But any time you’ve gone into a nice, really nice building.

Right. And there’s a lobby area, have you noticed how nice the lobby is? It has the nicest chandeliers, the nicest lighting, the nicest furniture is normally a lot of open space. You can see far that maybe there’s marble flooring or really nice carpeting design. And like think about when you walk into a really nice casino, like the first impression is just massive. Right. And we’ve all heard this before. First impressions are everything and they really are right.

That cliche does not exist because it’s not true. It’s absolutely true. All right. And so the same thing happens with how you onboard your clients. All right. And so a lot of and this is something that I’ve learned over over the years because how we have onboard the clients has changed dramatically.

And I’ll give you guys a bunch of different examples.

We first started out with our first coaching program, which was teaching people Facebook ads, people would check out through a check out page and and then they would get access to a log in and they would be, you know, have access to our training materials. It was basically it was more of a course than a coaching program. And so then they would have access to the training material instantly and they would have access to our members only Facebook group.

And that was kind of the extent of it. Like that was their onboarding experience. It was my first program ever. I didn’t really know what I was doing. I was good at teaching Facebook ads. But like I had been, I was still developing my coaching skills and strategies.

I compare that to where we’re at today. It doesn’t matter what program you take from us. Right. Whether it’s the Facebook ads program or whether it’s seven figure visionary where we help online coaches scale the seven figures. Doesn’t matter what program you take now. And we’ve had a bunch of other ones in between that we tested and those really we decided to scrap those really. And I’ll talk about that later on as well with a major mistake we made with stacking too many different programs.

And so that’ll be a cool episode to talk about is how many programs did you really have? Nice open loop there if you just learned about open loop marketing. But what we do in all of our coaching programs now is is vastly different when people purchase a couple of things that we do right. Number one, we not we don’t just like give them access to the login area. We ensure that they are logged in before we even get off a call with them.

All right. So to get into any of our programs, you have to hop on a phone call and with our team. And again, that’s so that we can make sure that you’re the right fit client and that we’re actually able to get your results and learn more about you and then enroll you into our programs. All right. And it’s also because our programs, we’ve found sell better. There’s somebody that you can talk to over the phone and ask questions to make sure you’re comfortable with what we are offering and what our promise is and be able to see our case studies and client results, which I will say we have a massive hundreds and hundreds of them.

Now, that was a self plug. I apologize. But when we on board clients now, a couple of things happen while they’re still on the call with our enrollment team. Right. We’re not just like sending them a log in and we’re not just like, OK, email should be in your inbox. Like, go look at it. And congratulations, we don’t do that. No, we literally, while they’re on the call with us, make sure that they get into the members area, that they get introduced and welcomed in a really nice manner to the entire clientele in our private Facebook group.

Like we don’t just say welcome, Ashley, you know, to our program, we write like a paragraph, a novel about who Ashley was and when. This is all the stuff we learned about Ashley on the call. So we are demonstrating. Hey, Ashley, we are we’ve heard you.

We know who you are, what you’re up to, what your history is, what your experiences have been, what you’ve tried, and why you’re excited to join this program. And we give them this grand entrance into our program and we have this awesome community. We’ve always attracted positive people and an action people and doers. And I think that probably ties back to our marketing. I’m a very positive guy and you’ll hear me talk about law of attraction and positivity and those types of things.

So those are the types of people we attract into our programs. And so everybody inside of our programs always welcomes them. And as normally, it says really nice things like, hey, if you ever need help with anything, reach out like or, you know, often times it’s a great choice. I’m really excited to have you here, excited to learn more about you.

Maybe we could partner on something, but onboarding process. Right. We make sure that they get access to their material. That’s one that’s huge. Right? Not just check your email and spam folder, like literally make sure they’ve gotten access. They’ve logged in, they know where everything is. Then, number two, we make sure that they make it into our Facebook group, get a really nice introduction. They know where our Facebook group is. And then

Automatically see everybody else in our program and they know they’re in the right spot, and then number three, we instantly have them set up a one v one call with one of our coaches on our team. And that is massive. That is something I recommend to all of you. Even if you’re in the course business, ask yourself, what can I do?

How how can I possibly make it so that everybody joins my program, gets a one v one call.

And that’s just massive, because even if you have a course and it’s low ticket and we’ll talk about low ticket versus high ticket and whether it’s right for you, even if it’s low ticket, how can I get a one v one call and it doesn’t have to be you delivering the one v one call.

Right. We’re all about. This is a business. Right. And we want you to scale your business. We don’t want you to be bogged down with one hundred enrollment calls every single week. So we will also talk about hiring team members. Right. And how you can train them. Right. To deliver an amazing experience to a new member that joins your program on that one v one call so that individual knows for sure instantly, hey, I made the right decision.

It should be if you were to secretly poll them anonymously, people that join your program, if you polled one hundred people or 20 clients that join your program and you ask them in an anonymous survey, how was the first two days inside of our program? What would you rate that on a scale of zero to 100? Right. You need to have people rating you ninety five to one hundred as far as their initial first experience. All right.

And so we spent a lot of time figuring out, OK, what can we do to make sure when people join our program that they are so pumped that they did so and so blown away with their decision that they would automatically, at that point of time, give us a referral like before they even do get into the actual material. What can we do so that they’re so blown away that they give us a referral, ask yourself that question. Right.

And then do everything you can to make your onboarding experience, deliver that first, that type of experience so that people would be willing and confident to give you a referral just from the initial first experience together. And that also ties right back into sales like what is your sales team saying do and kind of like what’s their personality?

How capable are they of connecting with your audience and making them feel comfortable in their decision and in other ways giving them value on that actual enrollment call rather than just a straight up sales pitch? Right. How can you do all those types of things? And so we literally did so much work with our team and systems and all this other stuff to make sure people have this incredible onboarding experience and so that when they come in, they should have their log in to the back end system there.

In members only Facebook group, they have a one v one call with a coach so that the coach can map out for them. OK, according to where they’re at, here are the first things that you should be doing to get the fastest return on investment. Here’s when our weekly call schedule is. Here’s when your calls are with these other coaches, just literally making sure that they’re like everything is set. All right. And so that’s what you want to do with how you on board your clients are right.

Because literally just a week and a half ago, we on board a new client into our mastermind, which is seven figure visionary. All right. That’s for our online coaches who want to scale the seven figures. And we on board a new client. I will call her Michelle, just to protect client privacy. And Michelle, within two days inside of our program already send us a referral or actually send us a referral. And somebody else signed up to our program and paid us fifteen thousand dollars just from our onboarding experience.

We landed a second fifteen thousand dollar client because our onboarding experience was so powerful that Michelle was like, I have never seen an onboarding experience like this. You guys are at a new caliber. This is a new level of care, like a new level of it. It’s just impressive, right? She knew instantly I made the right decision and is so excited that, you know, she was talking on social media about how I guess I’m so excited I finally found the right coach.

I know for sure it’s a fact now, just in the first two days were amazing. And then people are like, who is this coach? And then, boom, we get a referral. And that person signs up with absolutely no rebuttals, no resistance and inside of our program and is loving it as well. So really, guys don’t like so many people I think are focused on the sale and the sale comes through and you get that text notification on stripe.

OK, cool. Something just bought my program and you’re all pumped and you just like leave it at that.

And if you leave it at that, you’re going to run into a lot of different things. First off, you’re not going to end up with nearly as many referrals. You’re going to end up with clients who drop out earlier inside your program, because if they didn’t have a first, it’s hard to overcome a bad first impression or even if it’s just a mediocre first impression or at an average first impression I got. Yep. That’s what happens when I join a coaching program.

I just get email login info, like if it’s that right, you got to differentiate yourself from everybody else. All right.

And so these are massive tips here, guys, like really this makes a huge difference inside of your business and not to get too technical, but those are the things that we do for sure. All right. And so I highly suggest you start asking yourself, what can I like? just reverse the script. What would I want to experience if I invested in this type of program?

All right. And that’s the first part. Now, there’s some other cool things that we do once people join our programs. That’s kind of our secret sauce that I can’t reveal here just to be fair to our clients and so forth, because we also teach them that strategy. But those are some really powerful tips that you probably haven’t heard anywhere else that we’re happy to share with you here, because that is just the tip of the iceberg.

Now, with that said, the next thing you want to do right is, you want to design your programs so that your clients have instant success. All right. Now it’s different per industry and Per niche. Right. For example, if I go back to the relationship niche, like it’s very rare that somebody’s going to join your program and within one week go from being single to in a relationship.

We get that right.

But you still have to ask yourself what micro wins? Can I help or can I can we design our program to provide to our clients really fast within a few weeks so that their confidence is soaring? Because with entrepreneurship guys and actually not just with entrepreneurship, but with people in general, it’s about momentum.

And people naturally are just a little bit doubtful, a little bit skeptical that this is actually going to work, especially if they’ve been working at a problem for a while and have tried other solutions and it hasn’t worked for them. It’s your brain naturally trained yourself to go. This doesn’t work like it. So even if they really want to join and get past this problem that they have and you promised to help them with that and so forth, like there’s still that you really want to prove to them quickly that, hey, like note your system, your methodology, your coaching is at a new level and get give them many wins.

All right. And so that’s another tip I want to share with you is how can I design my programs so that those mini wins happen right away? And again, it doesn’t have to be like a massive win, but it needs to be a small win so that people go, OK, this works. I can’t wait till I get into the core of the strategy because I know that’s going to work as well. All right. That is what you want to have happen inside of our programs.

And so we methodically design our programs in that manner. That is when I’m putting together a program outline and I think about that for nights and sometimes don’t sleep. I’m like, OK, what can we do? What does everybody else doing and how can we be different? How can I ensure this happens really fast. So like inside of our mastermind seven figure visionary, right.

Our goal is within the first two months of working together to have our clients be able to, at a minimum, double the price of their current coaching program and sell at least as many spots as they did in their previous two months. So in other words, make twice as much money. That is our goal. Now, we can’t guarantee that. We don’t guarantee it. So far with our new mastermind, we are seven for seven on delivering on that.

So I’m actually going to be talking to my business attorney and trying to figure out can we make that type of guarantee and claim and what would the contract need to look like and should we not fulfill? How does that how does that work? Do we refund them or do they get additional months? And so I’m actually considering once we have more people join and that continues to be the success rate. If it continues to be ridiculously high that we will look at, can we put a guarantee on this?

But literally, I am just methodically thinking, like, what can we do right away to make sure our clients get in our way? And so that’s our goal. And we tell our clients so far, we’ve made it very clear we can’t guarantee it. Like if you decide not to do any work or if you get sick or something like that, like, you know, it’s not going to happen in two months or know if something crazy happens, like, you know, that personally in your life where you can’t work is probably not going to happen in two months.

But, you know, the strategy is proven time and time again to work. Most people are able to execute in two months. We just had a client execute it in three months and she made twenty two thousand dollars in the first three weeks, twenty two thousand dollars profit and three weeks working with us. And we had her five extra pricing. She went from charging three hundred dollars for her for coaching to fifteen hundred dollars for coaching, and she sold more spots into our coaching program and she made twenty two thousand five hundred dollars in three weeks and just three weeks working together.

Like that’s what we were trying to do with our program, and so it’s different, again, if you’re not in the make money online or wealth, niche per say again, if you’re like a law of attraction coach or health coach, right. Then you’re looking at if you’re a fitness coach. Right. How can I if I know my client wants to lose 20 pounds over the course of six months or over the course of a month. Right. How can I get them to lose a couple of pounds in the first week?

And that’s what you should be thinking. What are the easy wins for them? So in other words, like maybe it’s something like, OK, I don’t want to ask them quite yet to completely change their diet, but how can I ask them to just take away the ice cream every single night so that over the course of a week they will drop one or two pounds? It’s things like that. And you should really focus on designing your programs like that.

The onboarding experience is massive. And then also what happens in the first few weeks of your program so that clients get awesome results, because when that happens, they are going to be lifers, so to speak. Right. They’re going to be with you for the long run. And then again, what you will see is that they won’t you know, people won’t drop out of your program. You’ll get way more referrals for your program.

You’ll have better testimonials for your program. And it’s just a much better jive. And then the compounding effect of that, the snowball effect of that is is an inside your community, your client, community or private client community.

People that knew people that join are seeing all these insane success rates, you know, success and testimonials of what people accomplished in their first few weeks in your program. And what does that do that motivates them, gives them confidence that, oh, my gosh, I tried five other programs, five other coaches couldn’t get any of it to work. They still have a little bit of doubt. They joined your program maybe because you have a bunch of great testimonials.

There’s still a little bit of doubt just because they’ve had a bad experience so far. But then they see all those testimonials of all your other clients who had instant success and all of a sudden they have newfound hope. All right. And that means they’re actually going to put in the work and follow your system and not question what you’re telling them to do because they see the success. All right. And that’s really big. Is that do your clients trust you?

And that’s huge for coaching. An example I will give you I just talked about our client who with five extra pricing and do twenty two thousand dollars in just three weeks together, choose a new online coach. Um, we’ve also worked with coaches who are already doing six figures and been able to take them from twelve thousand dollars a month to forty thousand dollars a month and just a few months and but real quickly, like being able to do that is just on so many different levels.

is massive. And so I can’t stress that enough. Guys, focus on your onboarding. I gave you guys those tips, like make sure clients get into their login area while you’re on the call with them or no matter what making you add in a one v one call, like it’s so important that they have some human interaction. Get them into the members of my Facebook group. Those are some things you can do, like right away that will help dramatically.

And then program design. How can you get them many wins and then how can you talk to them about those many wins so that they know that they’re coming? And then how can you get them excited about those many wins? All right. So that they go, OK, this is going to work. If I continue to follow the system and doing those things right and then also having that trust that gives you that trust as a coach so that when you have to make a tough recommendation for your clients, they’re willing to actually listen to you.

And that’s a whole different thing.

So, again, our one client that we had massive, great success with, she wanted to work with both men and women. She’s a business coach. She’s like, I want to work with just men and women. And because she’s a newer coach, we like newer coaches. So niche down a little bit further. And so I said to her, I was like, you know what, Michelle? You need to work with women. And that’s it.

And she’s a funny one. She’s like, Dino, to be honest, I used to be a bartender and at kind of like a dive bar. And so she’s like, I’m used to talking to man. She’s like, I relate to men more. And she’s like, just because I grew up with brothers and stuff like that. And I’m just used to being around guys. She’s like, I prefer to work with men.

She’s like, I don’t want to work with women. And I said to her, I was like, Michelle, do you want to listen?

Do you want to go with your feelings and what’s going to make you feel warm and fuzzy, or do you want to make money and grow your coaching business and impact others? And she’s like, well, I want to make money and I want to impact others and I want to grow my coaching business. And I was like, OK, then you’re working with women and that’s it. And I kind of laid the smack down. I kind of had to drop the hammer there because I know from experience that she will do better if she creates a community and where she’s working just with women.

Because it inside that community and inside of her marketing, she can be very specific of who she talks to and there’s going to build that relatability, that trust factor. And, yeah, through experience, a lot of women enjoy working with women for certain niches. Not all women. We have quite a lot of women inside of our programs, but it just depends, again, on your niche. And so that’s one of the things like building that, you know, when you have a great onboarding experience and you get those early wins for your clients and you get those testimonials, and even if they’re smaller testimonials to begin with, it builds trust in your coaching, allows you to be a better coach because then people will listen to your recommendations without questioning them and then that in itself will get them better results, as it did for this one client of ours in this example.

All right.

And so to summarize, guys, how you onboard your clients is everything. Just ask yourself that question. What can I do to wow and dazzle my clients that nobody else is doing so that they know instantly within one to two days that they made the best decision of their business career or of their, you know, just out of their life. Right. Depending on who you’re working with. And so that’s the question to ask yourself and then go execute on it.

It might be a lot of work. It might just be a little bit of work depending on your program. But if you do so, it will pay massive dividends. All right. And so that’s a huge one. Guys, don’t sleep on that. And again, that’s as much as I can share with you, because there is a lot of other stuff that we do as far as I’m putting our clients. But it is kind of something that we keep as our secret sauce and we teach to our clients.

And so I can’t give that away. But if you do just those things, you will see a massive uptick in referrals and in client results and in client stickiness in terms of how long they’re with you and then also whether or not they upgrade to more programs from you because they have had such a great experience. So that is it for this episode. Guys, I hope that was super helpful. As always, keep doing.

You keep having an absolute blast with your online coaching business and we will see you guys in the next episode.

Dino Gomez here. And if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos, and cheat sheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five-star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode.

Guys, we will see you in the next one. Well bye.

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Oct 20 2020

How to Make Your “GURU” Competition Irrelevant

Ep. 2 How to Make Your "GURU" Competition Irrelevant

Written By Dino Gomez

[Free Training]

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How to make your competition irrelevant, you’re bigger, better guru competition irrelevant as a brand new online coach. Let’s get into it, guys.

Hey, guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business and we are about to get started. How to make your competition irrelevant as a new online coach. All right. So, again, a little bit of this guy’s ties into episode number one where we talked a little bit about imposter syndrome.

Right. Am I qualified to be an online coach? And what do I do? How do I make a name for myself?

How do I actually carve out a space in an audience when, you know, you see all these big names on the Internet already or they have these massive followings, they have a massive email list or a huge YouTube channel or they have this podcast. Right.

They have all these things. How do I land clients and differentiate myself? Right. And so that’s what we’re going to be talking about today, is how to basically make it so that there’s no such thing as competition. All right.

And the way that we do this guy is that is all with our messaging as it’s also with our niche selection, which we will talk about. And in particular, it’s about niching down. All right. And so oftentimes brand new coaches, they want to be in a very broad niche and that is difficult to do. All right.

I 100 percent believe the correct way to do things is you start very niche down with your messaging and with who you’re speaking to, your target audience as an online coach. And as you get bigger, then you can go broader. All right.

And so I want to give you guys some examples that ties back into episode number one as far as like, am I qualified to be an online coach? All right. And so I had a client who came to me and said I would love to be an online coach. I just don’t think I’m qualified. And for a client privacy. Well, we’ll say his name is Mark. And so Mark came to me and he’s like and I was like, Mark, like, tell me about yourself.

And he’s like, well, I want to be an online coach, but I don’t know if I’m qualified and I can’t decide what my niche would be. And I was like, no worries. Let’s go through the personality matrix, which is an exercise that we have inside of our program that helps you figure out the right niche for you and we help you validate the niche that it’s going to be, you know, profitable, that there’s actually a market demand for it and that you would otherwise have awesome messaging and we would be able to knitch you down so that you won’t have any competition.

All right. And so we sit down with Mark and we go through this exercise and exercise kind of goes it goes like this is we have him. We have Mark, you know, on a piece of paper, write down all of his accomplishments he’s had in life. All right. He writes those down in one column. And then in the next column, he writes down all of the ways people can relate to him. All right. And because relatability, guys, is how you beat any competitor of any size.

All right. Relatability. I even talked to my business attorney about this. I asked him if I was able to to trademark this this catchphrase. But we’ve all heard people buy from people they know, like and trust. All right. But I firmly believe people buy from people they know, like, trust and relate to. All right. And relatability is massive, is massive and all different levels.

Think about I love stand up comedy. I don’t know about you guys, but I love stand up comedy. And there’s so many different comedians. Right. What makes one comedian funny compared to another? And it’s based on your perception for all of us. There’s that one comedian where their jokes are hilarious because we relate to them so much. We’re like, oh my gosh, like that. Like for me, it’s Kevin Hart. Like Kevin Hart I think is the funniest comedian out there because I’m five foot four, has a grown dude.

All right. So all of his short jokes to slay me because I’m like, dude, I get it. I have a stool that my wife and I keep in almost every bedroom so we can reach stuff on the upper shelf. No joke. Right. So his jokes are funny and that’s why. So he’s actually considered at this point now. Right. One of the top, if not the best comedian out there. But when he started out right.

How did he carve out a space and why did he, you know, gain momentum and things like that? Well, his jokes were just relatable to a lot of different people really quickly. And so he just grew and grew. All right. And so this is what we did.

This is what we like to do with the personality matrix, where we help you find out your coaching niche right as we go. OK, well, how can we position you as a new online coach or even as an established coach who’s who’s struggling to grow their business?

How can we position you to be more relatable to a specific audience? And because when you are more relatable to a specific audience, they’re going to want to work with you want want to buy from you because you have things in common. Right. So with Mark, we had and write down all the things he’s done.

All right. So he wrote down, you know, he has a marketing agency and he’s grown his marketing agency to ten thousand dollars a month. And, you know, he wrote down that he’s a father and he’s married and, you know, he played high school basketball or whatever it is. Right.

He wrote all the big, long list of all the things he’s done. All right. And then in the next column. Right. What are how are all the ways people can relate to you?

How would people describe you? Right. And he’s like, well, again, I’m a dad. I’m a I’m a married. I’m a dad, I’m a husband. He’s like I’m an entrepreneur. People can relate to me in that regard or that’s how they would describe me. He’s like, I’m a military veteran. And he continued down the list of of ways that. People would relate to them in different things. And so and then he goes, but here’s the thing.

You know, again, like he’s like, I don’t I would love to coach, but he’s like, I just don’t know that. I just don’t feel confident enough to coach because, you know, he’s like, I’d like to coach people how to start a marketing agency. But he’s like, I don’t think I’m guru status enough to do so. He’s like, I make six figures, I do ten thousand dollars a month, which I think is awesome.

And, you know, it’s completely changed my life. He’s like, but, you know, he’s a guy there’s so many guys out there that that make millions. He’s like, So how would I compete with them? And I was like, Mark.

I was like, let’s let’s look at your your personality matrix here.

And I looked at that carefully and and I didn’t know that Mark was a military veteran, which I think is just awesome. And I was like, dude, you, like, served in our military.

And he’s like, yeah. And he told me all about it. And he was like he did awesome things and was, you know, went through some crazy things and came out alive and and so I was like, that is unbelievable.

I was like I was like, dude. And by the way, like, so many people would love to make ten thousand dollars a month. Are you kidding me? From home like that is like everybody would love to do that. Right. You don’t have to be the millionaire to be a coach. And so but what I said, Mark, is what we have to do is we have to position you so that people can relate to you.

And so what we had to do was, was we had him build his brand and his messaging and his marketing around how veterans can build a six figure online business. All right. Now, that’s a powerful message, right? Because the relatability there is strong, right? Anybody who, you know, is has served or otherwise appreciates our military is going to be like, yeah, I would like to learn from the military vet rather than from the big name guru who flashes around for hours and stuff like that.

The relatability isn’t there for, you know, the fancy cars and stuff like that. It relates to certain audiences, probably more speaking like the younger audiences and less with the older audiences like, well, you know, once you’re, I don’t know, hopefully 35 or 40, like you’re not hoping to have, you know, 15 Ferraris in the driveway.

I think what you’re after is a little bit more modest because you’re just a matured a little bit. I don’t know, maybe hope I’m not offended anybody. If you want 15 Ferraris, go for it. But it’s just a different relatability. Right. So, so many people are just like, yeah, like I’d rather work with Mark, who has this great messaging and everything he’s doing across all of his branding, all of his all again, all of his marketing everywhere.

It’s the American flag. It’s all about veterans serving veterans. It’s how can we lift each other up? How can we support veteran run businesses? And it’s just so dialed in. His messaging is so dialed in that he’s growing super, super fast and he’s had people reaching out to him left and right. He has landed so many clients so fast. His business is absolutely blown up. And he is still, like, baffled. Like, he doesn’t even he sometimes he messages me and he’s like, I can’t even comprehend how fast things are happening right now.

And guys. And that is a perfect example of two different things. One, right. Understanding what imposter syndrome is right. And understanding you don’t have to be the guru. Right. And to understanding the how powerful relatability is. All right. It’s just so, so massive. Right. And another example of this is with one of our clients. We’ll call her Cheryl for client protection in this in this example. But Cheryl, Cheryl’s awesome.

Cheryl, just a ton of fun to work with and a huge personality and stuff. And she’s like, I want to coach. And she’s like, I have some good results with my marketing agency, you know, with my stuff that I’m doing, my copywriting I’m doing. But she’s like, I you know, she’s funny. She’s like, I, I don’t know who to work with. I don’t know how to nitch down.

And so we figured out, you know, how to help her niching down. And for her it was working specifically with women. And she came up with this awesome brand that women could get around. The message was really cool. Like now she’s coming out with, like apparel and all this stuff to go with it.

But guys, relatability is is massive, is massive, massive, massive, and that is how you crush bigger competition. So in the example that I’ll give for myself is I was trying to I’ve decided at one point in time, a couple of years ago, I was like, I want to also get into online coaching. All right? And I’ve been running a marketing agency for seven years prior to that or eight years prior to that. And I was like, OK, I’m wanted I want to get into on my coaching.

And our marketing agency was crushing it, absolutely crushing it with Facebook advertising for our clients. We were just smashing it. We have one of the first videos on YouTube about Facebook ads. All right. And so we were doing Facebook ads before the gurus were doing Facebook ads, but it just didn’t cross my mind to go out there and produce an online program around it. I was I was slow to get to to that. And but eventually I go, you know what?

Next time, we’re going to create a program around how to run Facebook ads and but at that point in time, our competition had already had like a two year head start. There was already people that were producing Facebook ad programs for two years in front of us all. And so that makes it really tough for us to come into that that market. Right, because our competitors have this big two and that’s two years. Doesn’t sound like a lot for an offline business, for online.

And in a space like that, two years is a massive head start because it’s just market penetration at that point. And as in a niche where you’re learning something technical because it changes so frequently and then the platform becomes saturated. So it really is a lot in that particular particular space.

So I’m sitting there thinking, OK, well, how am I going to carve out an audience here and get people to, you know, like trust and relate to me, considering there’s already like 1000 Facebook ad courses on the market. Right. And and so I thought about it and I was like, you know what?

Let me think about this.

I was like, what did I do prior to Facebook ads? And I was I did the personality matrix. I used to do search engine optimization, which for anybody that’s not technical means. I was one of those nerdy guys that would rank your website and and shout out to all my seo friends who were listening. Like, what? But no, I’m the first to call myself a huge nerd, but I would do that nerdy stuff and rank websites at the top of Google.

All right. And that’s, you know, and that’s what we do for our clients. And so but at some point in time, our agency switched over to just doing Facebook advertising. We found it to be a much better means to getting our clients results and getting our clients results fast and predictably. And so we switched over to Facebook ads.

And but that’s what I realized. I was like, huh? I made the transition from SEO search engine optimization into Facebook ads. We had explosive results. I was like, that is going to be my relatability factor.

I was like, I am going to create a Facebook ads course, a training program, a Facebook ads coaching program, specifically for SEO experts, for, you know, for marketing agencies. All right. And so that became our brand messaging. And what that allowed us to do was absolutely dominate this niche of a massive market.

So there’s this huge market of people that wanted to learn Facebook ads. Right. And then we went into to this particular audience of SEO experts who were doing a lot of Google stuff. And we would talk to them with a very specific message. And we said, hey, guys, it’s easier to land Facebook ad clients than it is to land clients. And you can get them faster. Results is an easier sell and all these different things. And so that was our messaging.

And real quickly, we basically were able to capture the almost the majority of the entire SEO market. Right. We were able to get a lot of them to add on Facebook advertising as an additional service that their agency was offering. And so because of our messaging, because of that relatability, that I also had like a history of being known as an an SEO expert, so to speak. Right. There’s a trust factor there. And I was speaking their language and stuff like on our sales pages and in our webinar and everything like that, I was able to actually say to our audience and speak that SEO terminology.

So they were like, wow, OK, he gets it. He obviously knows SEO and interesting that Facebook ads are working for him so well, I’m going to give it a shot. Right. And so then, you know, at this point in time, we have over 1100, you know, clients inside, high ticket clients inside of that particular program. And the that grew into a seven figure coaching business by itself. And so that, again, guys, it’s just relatability factor.

It’s like it’s so crazy. And so, you know, this podcast is kind of two things. Right. How do you make your competition irrelevant? One, you niche down right to you dial in your messaging, and three, you find your relatability factor. Right. And so, again, that might be just working with moms, just working with dads, you know, just working with husbands, fathers, wives, whatever it might be. Right.

You dial in that very specific messaging to a specific audience. And basically it eliminates your competition. All right.

And so that’s how you beat the mass of gurus or you carve out your space and as a new online coach or if you’re an established online coach and you’re struggling.

Right. Really look at your messaging and relatability factors.

And relatability also is how much you’re showing up to your audience like and not just in business and like in business ways, but like how much are you taking them behind the scenes of your life so they have a chance to like, know, like, trust, and relate to you. So they have a chance to relate to you. Are you showing them are you doing some Facebook lives where you’re walking around or you’re hiking or you’re showing your family or are you posting on social media and literally like showing people who you are as a person?

Right. That builds a lot of trust as well, because, again, when you’re talking about competing against a massive, massive guru who’s kind of like celebrity status. Right. People sometimes don’t have a. Chance to sit down and talk with them, it’s really hard to reach them, so if you’re available right to your particular audience and they see that you’re a regular person and because you’re posting, you know, posting a combination of business related stuff as well as personal stuff, people have a chance to see who you are and they have a chance to relate to you.

Right. And so that in itself will build some trust and will help with any new clients. And so, guys, that is it for this episode.

I hope that’s super helpful and put some things into perspective of how to basically, you know, make your competition irrelevant and crush it, give a couple of case studies as examples there.

And so I hope that’s really helpful for you. Make sure you guys take a close look at your messaging and if you’re showing up and if and how you’re relatable to your audience, because that is the ultimate trust factor in my point of view. So that’s it for this episode, guys.

As always, keep don’t keep doing you and have an awesome blast with your online business this year.

And if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode, guys.

We will see you in the next one.

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Oct 20 2020

Are You Qualified To Launch an Online Coaching Business?

Ep. 1 Are You Qualified To Launch an Online Coaching Business?

Written By Dino Gomez

[Free Training]

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Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

Are you qualified to be an online coach, guys? That’s what we’re tackling in today’s episode. Let’s get into it right now.

Hey guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started. All right, guys, so it’s a really, really popular question, it’s a really popular emotion and feeling, which is, hey, I want to get into online coaching like that seems like a really incredible opportunity.

I love helping people. I’ve you know, I have maybe kids or children myself who I enjoy coaching as a parent, so to speak.

And it’s one of those things where there’s there’s so many different opinions around what is what justifies you having the resume, so to speak, to be an online coach and. Right. And do you need qualifications? Do you need a proper certification? Do you need to go through some extensive program that gives you a certificate that makes it all official, a diploma, so to speak, from a college university?

So the short answer to this one, guys, and this is this is such an interesting one, is and a lot of this has to do with imposter syndrome. But the short answer, guys, is that you don’t need anything. You do not need certifications or some fancy program or some certificate that says that you went through a 12 week program and now you’re qualified to actually be an online coach. That is not the way it works.

And I think it’s tough for people to wrap their head around that because, you know, society is kind of taught us that, hey, you know, you’re able to get a job once you go to college and then you get that certificate, that diploma. And that makes it so that you’re officially qualified to go into the real world and get hired at some corporation and so forth and actually be paid. Well, put it like this, guys. This is there’s a couple of examples I want to go through here.

All right.

And this is going to relate and this is this will kind of hit home and relate to you at whether or not you are considering being a relationship coach of sorts, whether you are in the health and fitness space, whether you’re in the spirituality space or whether you’re in need, like make money and wealth and financial space. All right. And I see it quite, quite often. Quite frequently. I see it more in the make money space. And I’ll explain why in a second.

But the way to look at this, guys, is quite simple.

There’s really only three things that are required for you to be an online coach. All right. Number one, you should have a result that other people want to learn. All right. So you yourself have accomplished something that other people are willing to pay to learn. All right. And we’ll get into some of different examples of that. But that can be the simplest, the smallest of things. And there’s literally, for this reason, thousands and thousands of online coaching niches.

But that’s that’s that’s number one. All right. And what’s important to realize here, guys, is that it doesn’t have to be a massive result that you have. All right. It just needs to be a result that other people are willing to pay you to learn. All right.

So let me give you an example of one of the things I hear quite frequently from Internet marketers or other other people who have experience online. They might have experience running a marketing agency or they do web design, graphic design. They’re a copywriter. You know, any of those types of things. They build funnels, they run ads, they have a YouTube following whatever it is.

And quite frequently what what they will say is, is if I’m just having a conversation with them, I go, dude, like, you are amazing at what you do, or I’ll be talking to somebody else, say, wow, like she is so good at what she’s doing, she should totally be a coach. That’s so impressive. And, you know, like, I would pay her to learn that from her, those types of things. And what’s so funny is when I talk to those individuals and I go, hey, why haven’t you launched an online coaching program?

They always stop, pause, give me a kind of interesting look, smirk, so to speak. And then they normally respond with something like this.

Well, I’m not qualified or I don’t feel like I’m good enough yet or this is the main one out here is while there’s a thousand other people, there’s a thousand other gurus. Right. That are way better than I am at this particular thing. And and that’s the big one, guys. I think that’s the big one that holds people back from launching and or growing their online coaching business to the level that they would like it to be is that they’re always in comparison mode.

Like, guys, you’ve got to get out of comparison mode. All right. Here’s here’s the truth. Right. And is that not everybody wants to go learn from the guru. So, again, if you are if you let’s just say run a marketing agency. All right. And you have a couple of clients and you’ve been doing that on, you know, for a year or two. And let’s just say you make 5000 dollars a month, OK?

Now, in the online space, five thousand dollars a month isn’t a ridiculous amount of money per say. All right. I mean, there’s plenty of marketing agencies out there, online marketing agencies that do, you know, tens of millions, if not fifty million dollars a year. OK, and so the kind of the solo entrepreneur who’s running their little consulting marketing agency doing five month, they feel they’re not in the position to be a coach because they’re not they’re not running.

A multimillion dollar business per say, right? They’re not running a multimillion dollar agency, and so the perception to them is, you know, we know the people who should be teaching and coaching how to build a marketing agency should be the CEOs of the marketing agencies that are doing millions and millions of dollars.

Well, the fact of the matter is, guys, there are, gosh, I would imagine 100 million people that would love to make 5000 dollars a month from home in working in your pajamas and setting your own schedule and doing what you want to do all day and not having a boss and being able to work from coffee shops and other things. Granted, there is no crazy viruses running around keeping things locked down like this.

There’s so many people you can you can go up to just about anybody in public and say, hey, would you like to make five thousand dollars a month from home? And they’re most likely all of them are going to be like that would be is my dream come true? Right.

And so what we need to realize, right, is, is if you’re in that make money online space persay or like you are a copywriter or you run an agency or something like that and you think you’re not qualified to coach others, it’s just it’s just completely false. Right. There’s so many people that would love to make 5000 dollars a month with a marketing agency. And so the transition here or the mindset shift here needs to simply be this.

Right. It’s all about how you would present yourself. OK, and this will help you past imposter syndrome, because if you were to run around on the Internet and start saying, hey, let me show you how to grow a million dollar marketing agency, well, now you’re absolutely going to experience imposter syndrome because you yourself know that that’s not true. You know that you’re lying to yourself and to your audience. All right.

If you run around and say, hey, let me show you how to make five thousand dollars a month, you know, as a brand new entrepreneur and grow a marketing agency, if you were to say that, then basically what you’re saying is 100 percent true.

And so and people are people that are going to be coming to you for that one to sign up to your coaching services to learn how to do that. They’re not expecting million dollar results. Your promise to them was, hey, let me show you how I am making five thousand dollars a month. I’ll show you everything that I’m doing. So they’re not going to expect to make millions of dollars now. Right. So that’s part number one, guys, is that you just have to realize it.

You don’t have to be the best in the industry. Right. There’s so many people that would love to be and learn how to do what it is that you’re you’re doing right. Again, if you’re a copywriter and you let’s just say you still have a nine to five job, but you make an extra several grand a month on the side as a copywriter, there’s so many people who would love to make an extra three to seven grand a month or whatever it might be as a copywriter like that’s massive for people, right?

That’s peoples like mortgages and retirements and things of that nature. Right. So you totally have an audience to show people how to become a copywriter. And you don’t have to be the best in the world. Now, if this hasn’t sunkin yet, that’s OK. Let me put it into perspective for you like this. Let’s say we’re going to flip the script here. All right. I love giving this example. Let’s say that you had twenty thousand dollars to spend on coaching, OK?

And for some folks listening, that would be a ton of money. Let’s just say, all right, you have twenty thousand dollars, you’re going to hire a motivational coach. All right. And so, you know for sure, OK, I’m lacking motivation that that’s what I’m looking for. I’m looking for a motivational coach. I’m willing to invest twenty thousand dollars into this coach because I know that they’re going to motivate me to get my work done and I’ll be that much more productive.

And that’s going to equate to hundreds of thousands, if not millions of dollars, because I’m actually working rather than just, you know, sleeping in all day.

All right. Now, let me ask you this again. Who would you rather hire? Would you rather hire Tony Robbins, who my guess is has a consulting rate of twenty thousand dollars an hour. So basically, you can have a one hour sit down with Tony Robbins. All right. And he has one hour to motivate you for the rest of the year. Or would you rather hire a a motivational coach who’s just a normal guy or gal but has it has about thirty or forty testimonials, strong testimonials where they you know, the testimonials are basically saying, yeah, like, you know, oh my gosh, this is incredible motivational coach or she’s an amazing, amazing motivational and business coach.

She helped me double my business and do X, Y, Z and hire a team and all these things and work make more money while working less like incredible, credible coach. Now, let’s just say you’ve never heard of coach number two, but you see that they have twenty or thirty awesome testimonials. And everybody that you’ve spoken to highly endorses them. But they’re not a household name. They’re not Tony Robbins.

All right. You go to coach number two and you inquire about their their coaching services and they say, yeah, you know.

They say if you sign up to a mastermind, the mastermind is 12 months long and the cost is twenty thousand dollars and you’ll have a phone call with me every single week, as well as you’ll have a group coaching call every single week with my team. And and then you’ll have a log into our training area where there’s other materials and exercises that that are going to help you with your mindset and help you stay focused and motivated. And that’s our program.

And here are results that we have across all these different clients. All right. So those are your two two options. All right. You can hire Tony Robbins and have him for just one hour. The biggest considered the best guru coach there is out there in the motivational space. Or you can hire like a regular Joe or Sally from down the street who has great testimonials and is going to give you a ton more support because their name isn’t Tony Robbins quite yet.

All right. Where do you who do you think is going to deliver more transformation to you in that situation? Tony Robbins, who you only have an hour with, or the regular coach who has a track record of success with four other people just like you. And it’s going to be able to give you way more support over the course of an entire year, not just for one hour, an entire year. Right. So I think it’s pretty clear.

I don’t know about you guys, but I would be choosing coach number two. Right. I’ve hired so many non guru coaches who have helped massively explode my business. And the reason for that is sometimes the best coaches for you are the ones that are barely above you, just barely in front of you, because and this is a long first podcast, I’m ranting and raving here, but will run with it. So sometimes the best coaches are the ones just barely above you because they were literally just in your shoes so they can relate to you the most.

They know exactly what you’re going through because they were literally just there themselves. And and so, again, like sometimes getting that voice from like the that just the absolute billionaire right there. They forget what it’s like to be at your level when you’re just starting or wherever you’re at. And so sometimes they don’t have the right advice as the person who literally is just one step in front of you is going to know exactly how to how to overcome the obstacles that you’re facing, because they literally just went through those obstacles.

And so that I think if you guys if you really think about that example there, it should kind of help you recognize, oh, my gosh, I don’t need to be a multimillionaire to coach people how to make an extra few grand a month. I don’t need to be I don’t need to have a perfect relationship to be an awesome relationship coach. I don’t have to be the world’s best spiritual adviser who’s, you know, climbed all the mountains and done all the things and all the slogan on stage to really help somebody, you know, you know, attract more abundance into their life and that live the life that they desire.

All right. And so really, guys, again, to circle back around to this, right. There’s really only three things that are required to become an online coach. One, you have a result that other people want to learn.

And two, you have a message in marketing marketing that is relatable to a specific audience. All right. And that we will save for another episode is messaging and marketing. But you want to have a message in market messaging and marketing to a specific audience. And and then number three is just that you’re willing to work to get your clients results like you actually are going to care about your clients and you’re going to work really hard to get them results.

Those are really the only three things that are required to be an online coach. So let me I hope that that is helpful for everybody that’s listening in. And it really is considering getting into the online coaching space or otherwise. Maybe you’re already an online coach and this is the type of material that might help you as you coach your potential prospects as well that are facing like imposter syndrome and trying to figure out am I qualified to be an all my coach?

Short answer is, guys, you are absolutely qualified if you have a result that other people want. All right. That’s the primary thing from there. It’s about marketing. And then the third one is that you actually are going to go ahead and work to get your client’s results and to be an awesome coach. All right. And so that’s it for this first episode. Guys, as always, keep doing you, keep have an absolute blast with your online business.

And we will see you guys in the next episode.

And if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheat sheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode.

Guys, we will see you in the next one.

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[3 Strategies for Endless Content]

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All right, we are live here, everyone Dino Gomez here, and welcome to another episode of The Secrets of Coaching podcast, where we reveal the mindset, strategies, problems and solutions to growing a six to seven figure online coaching business now in today’s episode. Guys, I want to talk about how to produce an endless amount of content, even if you feel like you have nothing to say or nothing more to teach. And so in today’s episode, guys, we’re going to talk about the three different types of content to consistently produce that are going to want to nurture your actual actual email list, your actual following and so forth.

And it’s going to help attract more clients into your coaching business. We’re going to dive into that. But first, I want to talk about how just about was either three or four years ago. I remember being in this exact position. This was one of the questions that I had. I was following this one guy named Mike, and Mike was always producing content like every single day. It was like a different Facebook live, a different YouTube video, a different sound byte, a different clip.

And I was like, where does this guy come up with all this content and why do it? Why am I attracted to its content? That’s really what I was asking myself was why what was special about Mike and what what types of content was he produced? And so that’s how I was able to do. What I was able to do was reverse engineer what Mike was doing. And and then I kind of came up with some some testing, a bunch of different pieces of content myself with my audience.

And I figured out what was working really well with my audience. And so I want to share that with you guys today. Now, first thing you guys want to do to always have an endless amount of content to produce is is quite simple. Number one is have a place to record it. All right. Just dedicate one single place that you are always going to record your content marketing ideas. It might be late at night or you might wake up in the middle of the night and all of a sudden have an idea of a piece of content you want to produce.

You might be working at the gym, you might be driving, and all of a sudden you’re going to get hit with these ideas. You need a place to record them. For that reason, I recommend your cell phone because you’re almost always will have your cell phone with you regardless of what you are doing. So I use the actual notes app on my iPhone. In the notes at app, I have a specific page that’s called Content Ideas. As soon as I get hit with a burst of inspiration on a piece of content I should produce, I just record it.

And that is it. Then basically the next week when I go to shoot videos and record stuff like that, I have a bunch of ideas from the previous week of content to do so. No one goes it starts with just being organized and the simple process of recording content ideas. You will be blown away by how many ideas you actually have to share when you start writing them down. The thing is, you’re only going to have that idea that a content idea, that inspiration for a matter of moments before life gets busy and you forget it, OK?

And that happens to us all. So the key guys is just to get in the habit of recording. Now, once you’re in the habit of recording it, I’m going to show you guys some mindset, strategies and techniques of how to consistently take one idea and then turn it into several different pieces of content. And so the first thing we want to do, guys, is right now, if you’re like, OK, I want to produce a bunch of content this week, next week or this month, and you have a goal that’s step number one, guys, is step number one.

Have a place where you going to record it? Step number two, have an actual goal for the amount of content you want to produce on a weekly basis and a monthly basis. OK, that is going to keep you focused on when to produce it. Now, if you are a coach and you are super busy and you’re trying to figure out when you’re going to fit in this content production into your schedule, what you need to do is first evaluate how important is this content to your actual growth.

And if it is one thing about a coaching program, it’s producing content consistently is essential to your lead generation efforts. OK, and so this should be at towards the top of your list, if not at the top of your list is consistently producing content. All right. That means you should be doing it at the start of your day, ideally at the start of your day. So that for sure it gets done before you lose the rest of your day to unexpected things that that inevitably always pop up when you run a business.

OK, so now what I will say is that there’s two different styles in which to produce content, OK? There’s some people that like to chunk content into blocks where they go, OK, every Monday I’m producing content for the entire week and they get it all done in one day. All right. That’s personally the way I like to do things is I have certain theme days of the week where I know, OK, on Tuesday I’m shooting three different videos and that’s going to take care of my content for the week.

On Thursday, I’m shooting two videos for our actual coaching clients and that’s going to go into the members program and as well as the actual coaching calls I have with them and so forth. So that’s what you want to do first, guys, is decide do you want to chunk your content and have it done on certain days and certain times? Or the other option for you is to shoot and record content when you get that burst of inspiration and have that creative idea.

Now, if you’re that type of person where out of nowhere you’re going to have that inspiration and you’re able to quickly get your your camera set up, your iPhone set up or hop on a Facebook live or whatever it may be that works that might work well for you personally. My brain kind of turns on and off depending on what. Types of tasks I’m working on, and so for that reason, I do better when I sit down and block content chunks and record it all at once and one and one go, I kind of get into a certain mood and a certain flow.

I’m going to be outgoing and charismatic and things of that nature and I’m going to shoot all my content right now. And I’m excited to do that. And so that’s personally the way I like to do it. So again, the steps so far, right, is one have a place to record your content, ideas. No two, have goals of how much content you want to produce on a weekly basis, on a monthly basis. And then, number three, decide if you’re actually going to shoot all that content on a specific day, days of the week, or if you’re just going to wait for inspiration.

Now, another reason why I like having specific days of the week to get it done is because it’s blocked off on my calendar. Nothing can interrupt me at those points in time. And I know as soon as I get a notification on my phone or my alarm goes off, hey, it’s time for me to stop what I’m doing and produce this content so it gets done. So if you’re somebody who procrastinates or finds that the day escapes you, right, you’re going to do better naturally with just saying blocking off the time period and saying I’m shooting content.

And this day on this time. All right. And so those are the those are the first three steps. Now, let’s talk about. How to always have an endless supply of content and valuable information to give to your audience. Right. And again, this is crucial that you have content always provide to nurture your audience. And so there’s really guys there’s really three types of content that I like to produce regularly. There’s training videos, which is kind of like how to videos, educational type videos where I’m going to show my audience how to accomplish and do something.

The second piece of content are personal stories where basically you’re going to take your audience on a personal story. This might be something that you read on Facebook or on social media, on Instagram and so forth. But you talk about and you reveal a story and information about yourself. Those stories are huge, guys. Top stories are more likely to be remembered than any other piece of content. All right. So even when you’re doing a how to video, if you can tie in a story, people are more likely to retain that information.

All right. So the second type of content that you can always produce, guys, are personal stories, things that have happened to you. All right. Sharing that with our audience as well as what you learn from those stories. All right. The third piece of content that’s very easy to produce all the time, guys, are client stories. All right. Revealing, right. Not just dropping off a testimonial that your client made a certain amount of money or achieved a certain result.

But actually talking about the process in which your client moved from position to position, be really taking your audience on the journey of how your client was struggling with this problem, what their feelings were, what their emotions were, what they were afraid of, issues that they were having, bottlenecks in their business, all these different things, pressures that they had, things going on in their personal life, all these different things. And then what they were able to do with your assistance as a coach.

And then what would the end result of that was and how they are now feeling and how business has changed, how their lifestyles change, how their family’s lifestyles changed, all those things wrapped around the emotions that they’re feeling now. All right. And that’s super powerful because, again, people are able to connect with emotions, are able to put themselves in somebody else’s shoes and relate. And that’s what we always like to do, guys. We want to make our marketing as relatable as possible.

And we always want our audience to feel like this was specifically recorded for them so that they go, oh, my gosh, this is what I need. Right. That’s consistently what we’re doing. And the way you do that right. With your with your actual content that you produce is by always tying in stories. All right. And always talking about emotions, consistently talking about emotions. And the reason this this this particular podcast and this show topic resonates with me so much is because I remember feeling baffled.

How does this guy consistently produce content, great content at that, that I remember, that I’m waiting for, that I’ve always absorbed, that I listen to what I’m in the gym, that I that I watch on YouTube. Otherwise in the evenings, like what is he doing right? And that’s really what you have to do guys, is his tie and personal stories and tie in emotions. OK, right now we covered the three different types of content.

Here’s how you can brainstorm to get content marketing ideas immediately. First thing you guys can do is you can pull your audience. So if you have an email list, if you have a Facebook group, if you’re following, it’s just on social media, you can legitimately and straightforward just ask your audience what they are struggling with. A simple post on Facebook. Hey, guys, what are you struggling with? I’m looking to record some content what ideas, what subjects do you want me to cover? Ask your audience. They know they are your audience. And so you get a ton of ideas just directly reaching out to them and having a normal conversation, whether that’s on social media or not. All right. So asking your audience for some ideas. And then again, once they have those ideas, you don’t just leave it there on social media and do nothing with it.

You put it in your phone to record so that it will be recorded and answered this week or the following week and so forth. Number two, how do you come up with personal stories? How do you always have Personal stories? Well personal stories, again, are so important because this is how people are going to choose you, perhaps over another coach another mentor is how much can they relate to you? They’re going to want to hear and know and like and trust you.

And they want and you can build those connections through your personal story. So how do you always have a personal story to tell guys? Quite simple, right? Again, find a creative space. All right. Wherever that might be for you. Getting the creative space, guys, and do this step. Number one, write down every bad thing and or experience or mistake that you can remember in the last 10 years, both on both related to your personal life and your business life.

All right. Those mistakes down, right? Those experiences down. All right. And more and more importantly, write down how you were feeling at the time. Well, while those things were happening to you, what emotions you were having. Right. Because that’s a big part of storytelling is also explaining the emotions that you were feeling at that time. So write down exactly how you were feeling, what you were struggling with, all the details you possibly can, and then write down how you overcame it and what the end result was.

What did you learn from those tough times in your life? Those experiences, those mistakes and these this makes incredible content to share with your community, right. Because people love to learn what not to do just as much as they love to learn what to do. It’s very, very interesting. But there’s going to be a future podcast episode that I’m going to come out with and it’s going to be called the Top Five Mistakes Coach All Coaches Should Avoid.

And guess what? It’s going to be a popular episode because people are going to want to know what mistakes have I made that they should have that they can avoid making as well by just listening and tuning into that one episode. Right. And so it’s ultimately an amazing piece of content to talk about mistakes you’ve made, how you were feeling, how you overcame those all those types of details. Next thing you want to do is write down all of the wins, all of your accomplishments, all the amazing things that have happened to you and your personal life and in business as well.

Write again, write down how you were feeling beforehand, before, before the amazing things that happened to you. Write down how you were feeling afterwards. Write down how it changed your life, how it changed your personal life, your business life, your family life, how much time you work all these different things. Write down all of the details of that as well, just like we did the bad experiences and the problems, the mistakes we made. We want to do the same with the good ones in the winds we have in addition.

And now along that same premise, guys, what you can do is you need to start listening more. All right. And when I say listening more, that means with everything that you do, listen, don’t hear, OK? And that’s kind of a cliche thing, but you can hear kids playing down the street. But are you listening to them? Right, as one kid bullying the other equally, having fun, are they brother and sister, are they to friends, like what is happening. Are you are you listening to actually what’s happening when you start doing that inside your business and you really become conscious of your of your the opportunity to listen? You will have so much content to produce. And when you actually start listening to what your clients are saying, what questions your coaching clients are asking you. Right. You’re going to have so much content because if you have a client that has a question, guess what? Your prospects probably somewhere one of your prospects that’s considering joining in your program is going to have that same question.

You can answer that question as a piece of content. And again, you might leave your client’s name out, kind of protect their their identity, so to speak. But you can literally say as a piece of content, I hear that I could produce a podcast show that says here are the top five questions and answers that all my clients ask me. And they would be another amazing, amazing episode.

Right. People would be like, oh, my gosh, that I have those questions, too. I wonder what those questions are. Right. There’s so many different things to start. Not only do you want to mentor and coach your clients, right. But also record what questions are they asking you? And that is invaluable because you can recycle that as content that goes out to everybody that you’re nurturing as far as a potential prospect for your program.

Next thing you can do, interview your audience. Right. Literally take people like strangers that are in your audience, so forth, and say, hey, I want to have you on my show. I want to have you my Facebook group and highlight you and ask you some questions and interview you as long as you’re able to be open and real and so forth with things you’re experiencing and all these different things. But if you interview your audience again, you’re going to come up with so many different ideas.

When you sit down with somebody like that and have it like a chat, extended chat for twenty or thirty minutes, you’re going to learn so much about what your market is experiencing, what they’re thinking, what they’re feeling. Right. All of this becomes what firepower for your message. You know exactly what they are experiencing, feeling the verbiage. They’re using all these types of things. And that will help you refine your message. It will also help you refine the rest of your content so it can be more spot on exactly what you want, exactly what your audience needs to hear. All right, so, guys, listen, don’t just hear right and take notes on absolutely everything. All right. The next thing, guys, is if you have a sales team, first off, you should be talking to them and minimally, right? Every single day through through chat and through messages about everything that’s going on and what’s happening that day as far as sales go.

You should also at least be on the phone with them once a week. All right. And and otherwise, you need to be interviewing your sales team and asking them and getting insight from them are what is happening on your sales enrolment calls? What questions are people having? What concerns are they having? What are your how are you overcoming certain objections and so forth? All of that is content as well. And again, you can take all that and you can use it, because if somebody has a concern before they join your program, it might be a concern a lot of people have in questions that all that your entire audience has and it might be particular about your coaching program. Those are amazing pieces of content to produce, are pieces of content that answer objections of why people are afraid to or otherwise are worried about your coaching program.

They might be it might be something small, like, you know, I’m worried your coaching program is a million dollars. They might be thinking in the back of their head. And so if that is an objection, that or something that your sales team is consistently hearing right then or if your sales team is consistently hearing when they drop the price of your program. Wow. I thought it would be a lot more expensive.

That’s literally a piece of content. And that’s also insight to you that you should raise your prices. Right. You should never hear that. That’s that’s literally a piece of content is go address and let your audience know almost everybody who hops on a call with us. One of the things they say is I thought this would be way more expensive than it is right now. Everybody who is sitting back afraid to hop on a discovery call with you.

Right. They’re going to take that call because we’d be like, wow, it’s going to be more affordable than what I’m thinking. So talk to your sales team, guys. There’s so much potential content that exists there. Yeah. Again, when your interviewing and your actual clients or when you’re talking to your clients and so forth and you’re helping them coach them. Literally ask them, you know, get not only solve their problem, but record it again, record it, because it should probably become a video training of sorts inside your program.

If it’s a commonly asked question, and it should be a piece of content that you guys repurpose to your actual warm audience otherwise. And so, guys, to review and recap. Right. How to always have an endless supply of content. Number one have somewhere where your always going to record your content. I highly recommend it be in your cell phone because you always have your cell phone with you. Now write down your goals of how much content you want to produce on a weekly basis and on a monthly basis.

And then number three, brainstorm, write all the potential content marketing ideas you have all the mistakes and experiences you’ve had, both negative and positive. Talk to your sales team, talk to your audience, interview your audience, ask them what types of content they want to see from you, which types of how to videos you want. They want to see you will. And then finally, guys, listen to the audience in the marketplace. There’s content absolutely everywhere.

And the more you just listen, you get in the habit of recording, right? Then you’re going to always have content to produce. All right. So, guys, I hope this this episode and these tidbits were helpful for you. If so, guys, go ahead, smash the subscribe button. If you guys are listening on iTunes and never miss an episode, if you guys are on YouTube or if you guys want to get our show notes and stuff like that, you can check us out on YouTube as well.

And if you guys want freebies and more free training as well as we have all different types of video training and so forth, head on over to the secrets of coachinglaunch.com. Guys, we have a ton of free training for you guys. And so be sure to head on over there and check us out. I hope this episode and this is super helpful. You go out there and take massive action, guys, start recording your content marketing ideas and start producing content consistently is one of the key drivers to consistently having an endless stream of prospects and into your coaching business.

That’s it for this episode. Guys, we will see you in the next one.

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Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts. ​

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts.

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts.

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts.

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts.

Content Marketing for Coaches
[3 Strategies for Endless Content]

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts.