In today’s episode, we are going to talk about how to price your first coaching program.

Let’s dive in.

Hey guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business and we are about to get started in 3 2 1. All right then today guys, we’re talking about how to price your first coaching program. All right. Because this is a question we get a lot from aspiring coaches or new coaches.

They come out with their first course, their second course or otherwise. There won’t be one coaching program. And they go, Dino what?

I don’t know what the price it at. Like, how much should I price it at? Like, I hear I should go high ticket. Should I go high ticket. Should I go low ticket. Should I go mid ticket. What’s the right price point. And so the answer to that guys is that well first off, I’ll start by saying it depends on your niche. Obviously quite a lot. Right.

What transformation you’re providing in your coaching services. As an example, if you are somebody who trains cats to do a cool trick or something like that, you’re probably not getting away with charging thousands of dollars for that type of coaching.

Right. But nonetheless, if you’re probably one of the main niches, health, wealth, relationships, and you’re teaching people how to make money, you’re teaching people, helping them what their relationships are, you’re helping them with their health. With your first coaching program, I always recommend and again, there’s coaches that do this the complete opposite way that I do.

But let me explain to you why I love this methodology. All right. So what I recommend doing for your first coaching program is starting low ticket.

All right, starting low ticket. And there’s several reasons why.

Now I’m a huge proponent of high ticket. You guys have heard me talk about that.

A bunch on this show that you have to have a high ticket coaching service is an absolute must to scale your business and to get your clients better results and things like that.

But for your first coaching program, guys start on the lower pricing. All right, if you have like a course or something like that, start it at a couple hundred bucks, not a couple thousand. All right. And here is why. Right now at this point you’re establishing yourself as a coach. All right. And you need to learn. You need to grow. Right. You need to become a better coach. And you need to learn more about your audience, really what they’re struggling with, what questions they have. And you have a new program that’s not refined yet. It’s put together maybe it’s put together based on what you think people need to learn or the steps in which they will be able to learn it.

Maybe you’re teaching it live no matter what you’re doing, right. Start on the lower pricing end.

And here is why you want to build your resume. All right? You want to have more customers and clients and you want momentum.

Momentum is huge in life and entrepreneurship. We all know that, like, there’s those weeks and there’s those months where we’re just diving and everything, you know, cruising and which is like, boom, like everything’s so good.

And then all of a sudden life hits us with a more difficult week or month. Right. Maybe there’s family health issues and there’s other things happening. And you get in a fender bender, somebody crashes into you and you have to spend time dealing with that. Like there’s also difficult weeks and months and stuff like that outside of our control. But momentum is huge in life. And so especially with as entrepreneurs, as online coaches. Right. What we don’t want to do is come out with a coaching program and then all of a sudden, right out of the gate, we say it’s ten grand, right.

It’s going to be. And again, granted, there’s going to be some of you that could come out of the gate and charge ten grand and get it right. It might be because you have an awesome social network. It might be because you have an awesome resume behind you. It might be because of the niche that you’re in, but nonetheless, start on the lower end.

Like if you were planning, if you’re like this, my program, my coaching is it’s totally worth ten grand. Start with 30 grand. All right. And get to your ten grand. Right. It would be better in my opinion, for you to have five clients at two grand than just one at ten grand. All right. And the reason is for this is several, right. You’re going to get a lot of different feedback from different individuals so that you can refine and make your program better.

Right. They’re going to ask you questions. You would be like, oh, my gosh, that should be a module, because those questions keep coming up over and over again. So I’m going to make that a module so that they can just go to the module and those questions will no longer pop up. Right. And then on top of that, the more clients and customers you have, the more word of mouth you have. All right.

That’s going to help your program grow because you can have one high ticket client or if you’re charging two hundred dollars.

Right. You might all of a sudden with your first program launch, all of a sudden you have twenty or thirty clients in at two hundred dollars. Right. And what does that do now?

You have twenty or thirty soldiers out there marching around saying oh my gosh, Dino’s got a bad ass program like you guys need to join. Right.

And so there’s all these people out there to recommend your program for you to give you social proof. They also give you testimonials. Testimonials sell coaching programs. Right. Like proven results that you’ve helped other people get desired results that your target audience wants. Right. And so if you only just have one testimonial because you have one high ticket client, you know, that doesn’t do as much for you as if you have 10 or 20 testimonials because you sold low ticket to begin with.

And they all got amazing results and loved your training and the value. And also when you sell low ticket you’re going to have a great return on investment potentially. And so they’re going to say that was a screaming deal and you’re going to get raving testimonials. And now all of a sudden you can start raising your prices. All right. And that’s what I teach to our clients and that’s what we do inside of our programs as we start low.

Right. Because something magical happens as a brand new coach or entrepreneur. Right. And if you already have a background doing anything online, you can remember what it was like to land your first agency client. Right. Like you’re like, oh, my gosh. Like, this is insane, right? The feeling, the euphoria, like all of that stuff is just massive. Right. And all of a sudden you have this confidence and then that confidence carries over to your next sales call.

And now you have experience because you closed somebody and now you can do your sales call, you can be like, yeah, I just closed Darran earlier this week and he’s joining and Sarah just joined 19 other people have joined. Right. Like all of that’s going to make it easier and easier for you to sell. Right. And then pretty soon you can start talking about how you have hundreds of clients because you’ve been selling them into a program that’s two or three hundred dollars.

Right. And all of that is like social proof in itself. Right. Hundreds of people have invested in your program. If somebody is considering, it’s on the fence of investing in your program, you can say, yeah, I’ve helped one hundred people do this. Right. That’s much stronger than I’ve helped two people do this at a high ticket price. Right. That very vastly different. So I’m a huge proponent and believer and we’ll happily argue or agree to disagree with somebody who thinks you should go high ticket from the start.

But I firmly believe you start low ticket, then you work your way up, right. You start raising your prices. You start at two or three hundred dollars if you have a course for the average coach out there. Right. You get twenty or thirty folks and maybe you only get five in, but still if you only get five in and just imagine if you’re charging thousands of dollars you might not have gotten a client at all.

All right. So now all of a sudden you have momentum, you have clients in. You have testimonials in. Your feedback, your program is getting better. Your confidence is going through the roof. You actually collected some payment some money rather than hunting around for that one client who wants to pay you fifty grand. Right. And so, so many good things come from this momentum wise. Right. And marketing and sales wise, word of mouth wise, referral wise, testimonial wise, all of those different things.

And so when you are launching your first program, guys, I highly recommend.

This is what I did with our original program, our Facebook ads program. Right. Is that I started it at five hundred dollars. Right. And then it went to a thousand dollars and then it went to three thousand dollars and then it went to five thousand dollars. And we continually raise the price and we continually made the program better and we brought in additional coaches. And you do want to make it a high ticket program. Right.

That is the goal, because then again, what you can do is you can scale your business, you have more profit margins, you can spend more money on ads to reach more people, to help more people. And you actually have the margins to do that. You can also bring in, again, additional coaches, that is what we did to make the program better so that our members get more support because we have over twelve hundred members in that particular program.

And I can’t answer all of their questions as a lot of clients. So we have five other coaches to help answer questions and give them support. And people rave about the support that we provide in that program because we have all the coaches. And so every question gets answered and we have twice weekly group coaching calls like you can pick which time you want to hop on a call with us and you’re going to have a coach like literally walk you through different things that you need help with.

Right. We can do all that because it’s high ticket. So, yes, high ticket is the way to go. Absolutely. One hundred percent. But when you’re starting, guys get momentum, get testimonials, get reviews, get clients, see those first payments come through on stripe or on paypal. All right. So that, you know, this is real, right? You’re testing the waters to make sure that you have a product and a message and marketing.

Right. That is dialed in and that people are willing to pay money for it. Right. And you won’t know that for a long time. If you are coming out of the gates trying to sell a thirty thousand dollar package, it’s going to take you a long time to find that right client with no resume behind you, with no testimonials behind you. All right. And so I want to go ahead and share that one, because that’s a popular question.

What should I sell for this? And again, it will depend on your niche, but regardless of what your niche is and what you would like to charge and what eventually should be charging. Right, start lower, get momentum, get testimonials, get referrals, get word of mouth, get your confidence up, get some revenue coming in, get proof of concept. And then raise your prices, all right, and so that’s what I want to share with you today, guys.

That is the way to grow and launch your first ever coaching program, or even if it’s a new program that’s we follow that recipe for new programs as well.

We start lower and then we raise our prices because we want to get the ball rolling. We want that momentum. All right. And momentum is everything right? You’re on the move in two directions in life. You’re moving up or moving down. There’s like no stagnant, like it’s like up or down. And so this is a way to make sure that you’re moving up and it keeps the business running. It keeps you excited about growing your coaching business because you see it’s working all right.

And there’s nothing that can disengage you from your efforts or make you want to quit if you just don’t have clients coming in. Right. And because you lose that steam and that momentum, that trust, that faith, which is so hard to build up to begin with, but you can lose all that if you’re trying to charge too much from the get go. All right.

And so that is it for this episode. Guys, I hope that was helpful for you.

Start low ticket, raise your prices, gets a high ticket because that’s better for both your clients and the coach when you’re selling high ticket. But do start low ticket even if you’re way over delivering value. And that will serve you greatly in terms of long term growth.

All right. So as always, guys, keep doing. Do have an absolute blast with your online business.

We will catch you guys in the next episode.

Hey, Dino Gomez here.

And if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode guys. We will see you in the next one, Bye bye

What if my clients don’t get results? All right, it’s a popular concern amongst aspiring coaches and so that’s what we’re going to talk about today.

Now, this is a story all about how am I. Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1. All right, so aspiring coaches often ask this question or have this concern, and I think I had this concern as well or this thought, when I was launching my first coaching program years ago.

Which is like, what if I don’t get results? Then what? Right. And it’s a valid concern and thought process, but I think it can be tackled pretty quickly.

So as we’re mammals and stuff, our brain naturally wants to think in the negative in order to protect ourselves from potential harm, danger and emotional suffering. And so that’s naturally a thought process that we would have as humans. What happens? What’s the worst case scenario? Right. What if my clients don’t get results? And what we have to do is just a reframe here.

The way I like to reframe this is by playing that What-If game, like, let’s just flip the script a little bit here. What if your clients do get results, then what? Right.

Like what? What would that mean to them? How could their life change? Right. If your relationship coach, you might save a marriage. Right. You might create a partnership if you’re dating coach. Right. If you’re in the make money online space, you literally might save a family. Like you might save not only the relationship because relationships go bad when money is tight, but then you literally could transform their entire life, their entire family’s life.

You could put their kids through college, you could get them out of a nine to five job.

Like there are some incredible testimonials and stories that we’ve had through our coaching programs where we have literally seen people go from joining one of our programs with 100 percent faith with the last basically money in their bank account. And at that point, having two daughters that were graduating high school within a matter of months and not having the funds to put them through the first semester of college, they both got accepted into the universities that they were aiming for and the family didn’t have money to put them through.

The girls didn’t know. And the debt that this was all happening. And literally in a couple of months of being inside of our programs, this individual was able to put his daughters through the first semester of college and actually put 10K into his bank account. All right. And so we can play the what if my clients don’t get results game, but we can also play what if they do get results?

You can literally save and transform lives. And so that’s what we really need to do, when these types of negative thoughts come up, we just need to take a moment, take a deep breath. Right. And ask ourselves, is this the valid emotion, or is this the mammal part of my brain trying to protect myself from a worst case scenario type of thing? So that’s the first kind of step there Is reframe it to what if they do get results in?

The next thing to do is to recognize that as an online coach, you’re not going to have one hundred percent success rate. Like we all want 100 percent success rate. But it’s just not possible. It’s not possible in anything. It doesn’t matter what it is. Right. It just not possible. There’s so many different variables to this. Right. Like you are a coach. You’re not building the business literally manually for them.

So if they decide to stop at any point or quit or they get sick or something else happens personally or they’re unable to do that, there’s so many different factors. So you’re never going to have one hundred percent success rate. With that said, what you can control is customer satisfaction, right.

Or client satisfaction, because there’s different things like things will come up in your client’s lives where they’re unable to do the work. Right and put in the effort in the time, in the hours to make your program work for them because of personal reasons. And there’s so many different factors to that. but they’re not going to be upset at you for that. They recognize that. Oh, my gosh, I got unlucky with got in a car accident and I have a broken arm for the next three months and I can’t work like they’re not going to be mad at you because of their circumstance.

What we can focus on, though, is client satisfaction. Right. Doing the absolute best that we can do continually to make our programs better and to make sure our clients feel supported and to do in all different areas like client and customer feedback surveys and checking in on them and all the different things. Right. Just like a restaurant owner, if your meal comes out cold. Right. They can’t guarantee every single meal is going to be cooked perfectly.

Right. They have a process and a system down. Normally their food comes out is delicious. Right. And that’s why you keep returning to the restaurant. But then, you know, on the twentieth time you return, the burger wasn’t cooked the way it normally is or it’s missing the special sauce you love so much. And the manager comes out, apologizes. They recook it for you. Right. So that’s what you can do. So it doesn’t matter what industry we’re in here, there’s never one hundred percent success rate.

We just have to recognize that we have the opportunity to fix things and make our clients feel supported, and that’s basically what we do, and then it’s not really a big issue whatsoever. And then also, again, continually making your programs better and just by you merely always looking after your clients, doing absolutely everything you can to help them achieve the success that they want.

That in itself allows you to sleep well. Right. And your clients know how hard you’re working. They know what you’re doing. They can tell based on your support and your availability, your innovation, all the different things they can tell. It’s pretty easy to tell when somebody cares or doesn’t care. And so it’s not really a huge concern. Right. The other thing to recognize is that people join programs for ten different reasons.

One of the top reasons people join a mastermind is not for the program itself. It’s just for the connections, because connections are everything in business and being surrounded by people that are at a higher level than you.You can almost change nothing, so to speak, and your business will grow just by nature of being around these people. Now, you will end up changing things by nature, being around these people, but you don’t need the coach to come out and almost teach you something new. Just by being surrounded by these other people.

You’re going to see what they’re doing here, what they’re doing and all those little things and see what’s possible. And then your brain will just click and you’ll know what to do. So people join Mastermind’s for so many different reasons and programs, for so many different reasons. People join and go to live events and stuff like that for community as well. They just want to be around other like minded people. Some people join programs with no intention of ever doing the training.

They just want to see what the training is like. They’re like, I just want to check it out, like because it looks cool and see how you put it together, because, you know, I’m going to create my own program in a different niche. But I wanted to see what your layout is. I never actually intended to do any of it. There’s so many different reasons why people join programs. So that’s the other thing to recognize.

And then otherwise, if you want to have some fun with it. Right. Playing that reframe game, like what if my clients get results? What if it saves lives? What if it changes lives? What if it does all the amazing things that it can do, take somebody from suicidal to happy. That’s something that we have had heard several times through our programs. That’s so much more powerful to focus on. And then beyond that too.

if you want to be a little bit goofy, because this is what this is my personality and my thought process. Right. And my brand. I’ll be the first to tell you I’m a goofy dude. I’d like to have fun, but I’d like to take serious matters. And the way I get past them or through them or think around them is I try and look at it in a funny light. I try and make it a little bit humorous for myself, and that makes it so that it takes the pressure off.

And so in this example, what I would do here is if I was worried, like, what if my clients don’t get results? I’d start saying, well, like what if I was an architect and I designed roller coasters like a theme parks, like a roller coaster. That’s a job, right? You design a roller coaster. I could be like, well, what if some kid doesn’t like my ride? What if they get off the ride crying?

That is going to happen naturally. There’s going to be some kids that get on the roller coaster and decide they don’t like the upside down part. Right. And they’re going to come off crying. It doesn’t stop you from building an awesome roller coaster that most people have a blast riding. Right. And so I could go on with a million stupid examples like that. But, that in itself is kind of the silliness of that question is not to say it’s not a legitimate concern, but again, that’s the way I look at things to help myself get past it. It is like, how can I take this serious question, reframe it so that it no longer holds weight in terms of like a concern or a limited belief that I could have.

And so I will do something goofy like that, like that roller coaster example so that I go, yeah, like not everybody’s going to like the roller coaster. Some people are going to get sick and throw up on it. But ninety nine percent of people are going to love it. Right. And are going to get off like full of with an adrenaline rush and be raving and ranting about it and love the picture of their family on it at the one part, you know.

And so that’s the way to kind of I think, get past the what if my clients don’t get results? Thing is just that reframe and then what you can do, action based wise is just always improve your product and your service. And then beyond that, customer service is a different thing. Right. Like making sure people feel supported even if they’re in a circumstance of their own. That’s preventing them from actually doing the work.

Right. And so those little things should make you feel comfortable about still going out there, putting together your program. Doing your absolute best with getting your clients results and with those little things, I think you should be able to break through, the kind of that limiting belief or that scarcity mindset that something could go wrong and a client could get upset and just know. Right. Again, there’s no, not even in a restaurant, is there 100 percent satisfaction rate.

But you just continually get better. And when the burger comes out cold, you replace it. Right. And so I hope that helps you. If you’re wondering if you wanted to get into the coaching business, if you already are a coach and something like that is still plaguing you, you just continually look to improve. The other thing you can do right is the more you invest yourself as a coach, right. It not only serves you growing your business, but it makes you a better coach to your clients.

So if you’re struggling with getting your clients results, maybe look at investing in another program doesn’t have to be ours, but another program that’s suited right for you.

And what you will do is twofold. As a coach, when you invest because it grows your business, you learn how to make your coaching business land more clients, get better at sales and you should learn other methodologies and stuff that are going to help you become a better coach so that your clients get better results. So it’s like a two for one deal. So as coaches, it definitely makes sense to invest because you’re going to make your clients, you’re going to be a better instructor to your clients and then you going to grow your business as well.

And when your clients get more results, they give better testimonials, more referrals, and that in turn grows your business again. So it’s really a three for one. And so I’m consistently looking to invest all the time. And I think I have invested in like five or six programs this year. We’re recording this at the beginning of October 1st and the first week of October. And I have invested in five or six programs this year, just invested in one last like three weeks ago, and that was a five figure investment.

I’m continually doing that because it’s going to grow our business and allow me to be an even better coach to our clients and return.

So just a couple of things for you there, but I hope that helps you guys out. Use the reframe technique if it helps you to put a funny spin on on the concept that might also help you pass certain different issues. Otherwise, just keep doing your absolute best, guys. Keep growing, keep getting better, and your clients will appreciate it and they will absolutely recognize it and always ask yourself, what if it goes right and changes lives.

All right.

So that’s it for this episode, guys, as always, keep doing. You have an absolute blast with your online business and we will see you guys in the next episode.

Hey, Dino Gomez here. And if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheat sheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode.

Guys, we will see you in the next one, Bye bye.

In today’s episode, we’re going to talk about one powerful strategy to land more clients.

Let’s get into it now. Hey guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1. All right, guys, one super duper powerful strategy to land more clients in your coaching business. All right. And actually, even if you’re an agency owner as well.

OK, here we go, guys.

It is all about storytelling. All right. And here is why. There’s an old cliche saying that people buy from people they know, like and trust. All right. and I actually would like to update that. I even asked my business attorney if I could trademark this slogan. He said it’d probably be tough to do, but that’s unfortunate. But remember where you heard this first.

I believe there’s four reasons why people buy it. All right.

I think people buy from people they know, like, trust and relate to. All right. You might have heard me talk about this in another episode, but the relatability factor is absolutely huge.

Right. Moms are more likely to take recommendations from other moms. Dads are more likely to take a recommendation from dads. Bearded dudes are likely to take a more recommendation from a big bearded dude on what’s the best grooming electronic hair clipper device to make your beard look awesome and remain awesome. Right. Because they relate. They like things in common. All right. And so people buy from people that they relate to. Right. And they’re more likely to buy it.

Like this is how you can beat the gurus guys is because if you are able to demonstrate to your audience that you have a lot in common with them or that they can somehow relate to you in one way, shape or form, they’re going to choose you over the guru just for that particular reason. All right. And so this is how you beat the gurus. This is how you eliminate your competition. It’s all about being yourself. All right.

And the way you do that right is you got to tell stories. People love stories. All right. And so I’m going to tell you guys a story right now. All right. It all starts about let’s see, this was about 10 years ago.

I was twenty three years old and my buddy, who is living in Shanghai, China.

All right. And so he’s like, dude, you need to come out here and visit me. He was out there teaching English for six months. All right. He’s like, you got to check out the city. It’s freaking awesome. The food’s incredible. Everything’s super cheap. Like way to try one of these pot stickers. It’s insane. The noodle dishes are amazing. I was like, I’m sold.

All right, I’m coming. All right. So I booked my flight and everything like that.

And it’s like twenty three hours or some some got off flight. And as long as I’m right and I fly over there solo, I’m single at the time and you know, he picks me up at the airport or whatever and and make it to his apartment and hang out.

We get to Shanghai, China. Right.

And so he’s an English teacher, so he teaches for about four hours a day. He’s got classes. And so the very first day, like the very first day there. Right. He’s like it was Monday or something like that. He’s like, OK, you know, I got to take off. I got four hours of classes.

He’s like, but here’s a map of Shanghai, China, which is a pretty complicated city, I will tell you to navigate. He’s like, but, you know, you can hop on this this train system here and then it’ll take you this train system here. If you do that, I’ll take you over the Bunday, which is like the cool river, and you’ll be able to see all the stuff. And like, that’s a tourist spot and like a place to definitely grab photos and all the things.

Right. And so I wasn’t going to just sit around in his apartment and wait for him to come back and be my tour guide. I was like, no, I want to get out here and see the city. Right. I want to check things out. I want some noodle dishes and whatnot. And so I attempted to follow his instructions and I took one train and I took the second train and I made it there.

I made it to the main central area and, you know, a lot of tourist shops and things of that nature and took in all the sights and saw the cool river and took a lot of photos and sat down for a great lunch and had a beer and some noodles. And it was just awesome. Right of freedom like this on a Monday in the middle of the week. Right. You know, most people are working and I’m halfway across the world enjoying noodle dishes.

It’s like the other digital nomads dream. Right? And so I’m just like, wow, this is just so cool. And I’m having such a blast and learning so much and, you know, sticking out like a sore thumb for the most part and in terms of looks and everything. But just having an incredible time. All right. And all of a sudden four hours goes by. And I was like, OK, I should probably get back to my buddy’s apartment so we can catch up, make plans for dinner or something like that.

So pull out my map and I’m like, OK, well, I should technically just have to take the two trains, you know, that I took here back. Well, you know, everything is written in what I will call Egyption, but all the signage and everything is written in another language that I cannot decode and so I will quickly got spun around and forgot where I needed to go to get to the first train station.

And so I, you know, no big deal. I just walked up to this friendly looking couple and tap on the shoulder and say, hey, with my map looking like a super tourist, a backpack on and all the whole thing, how do I get to this railway railway system? And they both look at each other and just shrug and say, sorry, you know, we don’t speak English.

And so I was like, OK, no worries. And I go tap another 10 people on the shoulder. Pointing to where I’m trying to go, can you get me here? And, you know, same thing.

And so then real quickly, I realized, I’m kind of in a spot, OK, this is going to be interesting.

I was like, all right, here we go.

The adventure has officially started, you know, well done. And so then what happens is I sat there for a moment and I’m thinking, my heart’s starting to be a little bit faster because I was like, OK, I’m lost. And then halfway across the world in this massive city and with millions of people and have no idea, you know, how to get in touch and how to get back to my buddy’s apartment.

And I forgot what the deal was with cell phones out there. I forget whether I didn’t have service on or I hadn’t picked up my special SD card or something like that quite yet. So, like, I couldn’t call him, that wasn’t an option. All right. And so I had to figure this out on my own. So I located a couple tourist shops and I thought, ha, the tourist shops.

Right. They probably speak English. Nope, they certainly did not. You come in and I like, grabbed a piece of gum and then check it out. And I was like I pulled out my map and I was like, can you get me here and you know, look at each other.

Nope. You know, no speaking. we don’t speak English. And I was like, OK, all right, thanks. And so I’m really sitting there racking my brain, like, how in the hell am I going to get back to my buddy’s apartment? Like, this is not good because again, it took me about 30-45 minutes to get out there. So, like, I know I’m like far away on the other side of town, essentially.

And so, yeah, a little bit of panic for a moment.

But I was like, nah, everything will be fine. And and so, yeah, I continued to go tap people on their shoulder and visit these tourist shops just in case one of them spoke English.

And finally.

Right, I get to a little tourist shop and the guy goes, I can get you there, but it’ll cost you. And I was like, OK, how much? And he’s like, I think either said fifteen or twenty dollars and things are cheap out there. And I was like, really, man, you’re really going to pull this on me.

And, you know, that’s what I was thinking. But at the time I was like, I don’t care. Like I just need to make it back. So I was like, sure, here’s 20 bucks, take me there. And so he said something to his wife, who was the other shopkeeper. And so she was going to take over and then he just, you know, waved his hand to follow him. And so he walked me about, fifteen minutes where, like, that train station was.

And I got on the first train station. And it’s been a long day because, again, I’d been traveling for twenty four hours the day before and my sleeping schedules off didn’t sleep well the night before but was excited to get out of town. So nonetheless, this part of the day, 4 or 5 p.m. in the afternoon, I’m pretty exhausted. All right. And so he gets me to the train station. So I hop on and I sit down and I fall asleep.

So I fall asleep on the subway or on the train railroad railway system because I’m just exhausted right now. My sunglasses on. So it’s not like you can tell I’m sleeping, but I have my sunglasses on. Maybe you could tell because I’m slouching back in the chair or something like that. But anyways, I get woken up by one of the train guys, a conductor or something like that. They have the cool hats.

I got woken up by one of those guys and, you know, he points that I need to get off and I wake up and I look and the train is completely empty. And now I realize that I literally took the train into the end of the train station, like where they parked the trains at the end of the day, it’s over. So I missed the connect, you know, getting off to get on to the next connecting train that was going to run horizontally and, get me towards my buddy’s place.

All right. And so I was like, OK, crap, here we go again. Right.

And so anyways, make a long story short. After a lot of running around and things of that nature, I make it back to my buddy’s apartment. And it was a huge relief and forever lives as an amazing story. I have some photos on my Facebook page of me in Shanghai, China, and it was a blast, but.

Crazy day, crazy story, but I wrote that post on Facebook, I told that story on Facebook recently, and then I ended my post by saying, hey, has anybody else been lost in a foreign country before?

And the comment section went nuts. So many people are like, oh, my gosh. Actually, several people said, I have been lost in Shanghai, China. And I was like, OK, good.

I’m glad I’m not the only one. I’m not an idiot if everybody is getting lost out there. But everybody came up with the coolest stories people were posting about being lost, having their wallet stolen, and being in another country where they don’t speak any language. So they don’t have money, they don’t have their ID and they don’t know where they are. And they don’t speak the language like It was really cool by all the stories and stuff come out like that.

But I share these stories on Facebook and on this podcast and stuff like that because I love to travel.

My wife and I, besides covid normally travel for about two months per year to normally Southeast Asia. We really like it out there, but we made it to Europe last year. And but I’m consistently releasing stories, sometimes business related, sometimes just stories of my personal life. And the reason I’m doing that is I’m giving my audience a chance to connect with me. Right.

Because so many people commented on that post and say, I love traveling. Right. Or I also got lost while traveling and things of that nature. And that’s what the relatability factor is. Right. Like that’s something that the gurus don’t have on you.

They don’t have your stories. All right. And so you want to share stories. Guys, this is how people can connect with you. Like, I honestly hired my business coach based on a story that he told about how he likes to go to, likes a certain type of music and likes to go to a certain type of show.

All right. And I was looking at a couple of different business coaches. And then he wrote, I saw a couple of posts from him that were non-business related. He writes business post and then business related Facebook posts. And then he wrote a post about my personal life story and things of that nature and how he likes certain type of music. And then I like that same music. And I was like, OK, boom, that is my coach, that’s my coach.

Like, we have so much in common. And, you know, he had a very similar resume, so to speak, to this other guy. I was considering as a mentor, but I was like, no, I resonate with this guy a lot more like I think it’d be cool to hang out with him and stuff. All right. And that right there, guys, is the relatability factor. All right. And that is how you can make your competition irrelevant.

Start telling stories, any story, how you landed your first client, how you got started entrepreneurship.

Oh, you know what happened with your first coaching client? A mistake you made.

If you tell stories of a mistake you made. Right, make sure it’s what I call a story of triumph. So it is OK to share stories of mistakes that you have made as long as they are past tense and you also overcame them. All right. Because a big mistake you coaches make is and that people make in general that do any type of use, any social media for business related purposes as they might have a bad day like, oh, my gosh, I got in a car accident today.

And today sucks. Like I’ve seen those Facebook posts before. And what happens? The comment section blows up because people care. All right. We feel bad for you. Oh, my gosh. I feel so horrible for you. I hope everything turns out OK. Right. So the comment section blows up and and people. It’s proven right that we get a surge of adrenaline or, you know, that kind of like an OxyContin like shot when we have people like that comment a lot on our poster for post does really well.

Engagement rap wise.

Well, I want to make it clear, guys, there’s two different styles of posts and they serve different purposes.

There’s engagement style posts that are supposed to get engagement, OK? And that’s the entire purpose of it. And then there are business posts that are, you know, testimonial posts or offer posts or other types of posts that are, again, supposed to build your authority and otherwise make sure that your audience knows there’s an offer on the table for you to help them. All right, now. But you don’t want to do the pity post, all right?

Because nobody wants to hire a mentor who looks like things are their life is in shambles. OK, so it’s OK to have off days. Nobody’s perfect. I’m certainly not perfect. Not sure if you heard one of my previous episodes about how I in college was diagnosed with schizophrenia from doing too many drugs, but like I’m, you know, human as well. But you can tell all those stories as long as you have overcome them. And so I’ve also shared a previous episode that did really well.

It’s actually one of the most listened to episodes on this podcast, which is a massive sales mistake that I made last year. I talk about the mistake I made, but also how I fix the mistake. So another thing, another cool tip for you is to realize people love hearing just as much about mistakes to avoid as they do things that are working right now. All right. And so when. You make a mistake in your business as a coach, you don’t have to freak out, like if you recently one of our clients, she made a huge mistake pricing her program wrong by giving it away for free to some people and not to others.

And then it backfired on her kind of and she was freaking out about it. And I was like, hey, everything’s going to be fine.

Like, here’s how we’re going to handle this situation. And then I was like, but make sure you journal this right.

And I’m always telling my clients to write down and journal everything because guess what this is going to become an amazing story and piece of content for you to share later.

Right, because everything’s going to work out. And later on, this is something for you to share to your clients. Here’s what not to do. Don’t give your program away for free to old clients and then charge new clients a high ticket price for it because, you know, X, Y, Z reasons. Right? And so I was like, you know, we’ll get through this. We’ll handle this right now. But just know that this is cool because, you know, everybody makes mistakes.

The best thing you can do, right, is record it as a memory so that you can teach it later as a story. Right. And you can literally this would be a great Facebook post or a Facebook live or an email or a podcast episode of Here’s a Mistake I made, you know, selling my coaching services and here’s what not to do. And here’s what I did to fix it. Now everything’s fine. All right. And so those are called Stories of Triumph, right, where you talk about a mistake I made and how I overcame it.

People love that, but don’t do the pity posts and and write stories. Guys, tell stories about your life, tell stories about what you’re interested in, tell stories about your family, about your childhood, about your 20s in your 30s, in your 40s and your 50s, tell your life lessons, things that you learned, mistakes that you made and overcame. And because that’s how people can relate to you.

And recently I wrote a post, another strong post to write. I think we’ll save this for another episode. We’ll dive more into it. All right. And so I’ll save that for another episode. But there’s all these different pieces of content that work really well to make you stand out as an online coach. And that’s what you want to do, guys. And so the relatability factor is huge.

Make sure you give your audience a chance to relate to you. All right. So if you’re doing Facebook lives and you normally do them from your office, that’s awesome. But try and do some Facebook lives when you’re out exercising, going for a walk, when you’re on vacation, when you’re with your family, like give people a glimpse, an opportunity to relate to you, show them your pets and your house if you’re willing to, and things of that nature like people really love.

It’s why reality TV does so well. Right. People want to know, like and think. It’s so cool to see behind the scenes of what a celebrity’s life is really like. Right. And so that’s what we want to do, is we want to we want people to be able to relate to us, to really understand us, to feel like they know us. Right. And that will increase your sales, make it so that, you know, that’s a huge marketing angle that distinguishes you from your competition because your competition is going to have different stories and different interests, different likes, all the different things.

And some people are going to be like, nope, I like Dino’s stuff more and I relate to this dude way more other people are going to be like, nope, I like the guru stuff more and I like his stories and his resume or whatever it is. Right. But that’s how you beat the gurus guys. That’s how you land clients. Right. You’d be surprised. You think you have to land clients by always talking about business.

You have just as high a chance, if not higher, higher chance of landing clients by writing a really powerful story and being vulnerable, showing you are human right. Because people love to go like, you know what? I went through the same thing. And, you know, I appreciate what you said there. That really helped me out. I know you’re my coach now because, you know, that’s what I’m going through.

And I saw obviously how well you’re doing now after having gone through that. That like is so freaking powerful guys. I can’t say that enough. So that’s what we have for this episode, guys.

That is called the relatability factor. As a reminder, people buy from people they know, like, trust and relate to.

All right.

So give them a chance to relate to you by showing your goofy self, your weird self, your unique self, your cool self, whatever it is you’re confident self or your insecure self.

Show yourself so that people have a chance to relate. All right. So that is it for this episode.

Guys, as always, keep doing you and have an absolute blast with your online business. We got some fire episodes coming up, so make sure to stay tuned, hit the subscribe button so you get notified when they come out.

Hey, Dino Gomez here. And if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right, so that is it for this episode guys, we will see you in the next one bye bye.