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Oct 25 2020

A Masterful Facebook Ad Secret For Online Coaches

Written By Dino Gomez

[Free Training]

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In today’s episode, we are going to talk about a masterful Facebook ad secret we’re bringing out the ninja, the samurai swords, the guru-ness, everything. All right, let’s get into it right now.

Now, this is a story all about how am I?

Hey, guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing seven-figure online coaching business. And we are about to get started in 3 2 1. All right, guys, guru’s samurai swords, ninjas, Facebook, ad secrets, let’s dive into this. All right, guys. So when it comes to Facebook ads, there is a strategy that I stumbled upon, as everybody else says.

I don’t know. It just came to me.

And because we’ve been running Facebook ads for, gosh, almost five years now, gosh, time is flying by.

Flying by. But, yes, I mean, here’s the thing.

So there’s so much discussion in the coaching industry about, you know, using just organic marketing versus using Facebook ads. And you know, my belief system on it is very strong when you’re as a new coach, start with organic just because it’s free. Right. And you can get a lot of feedback and you can build a Facebook group and you could grow your Instagram or you could grow your YouTube channel and build your following and drive traffic there and get clients there.

And you can you reach out if you so choose and you can do JV partnerships. And there’s a lot of different things and ways to get started as an online coach using organic.

But then at some point, you go, you know what, I want to scale, I want to get bigger.

I want consistency. I want predictability. Right. And that’s what ads brand new is predictability. Right. You can predict once you dial in your ads, you start getting data and start getting numbers. Organic doesn’t give you data. All right. So if you do organic marketing, you don’t know how many of your Facebook posts somebody read before they reached out to you and said, I want to become a client. You don’t have that data.

You don’t know which post resonated with them. If you’re not getting clients, you don’t know which content is not working or if there was a particular thing you said that piss people off and, turn them where you don’t have that data. But with Facebook or any type of online advertising, you have data that says why big brands use advertising is because you get data and it becomes a mathematical equation to scale your business. So that’s why I love Facebook.

Let’s dive into it and start with organic and then when you’re ready to scale, you go into Facebook ads. And this is what we teach inside of our mastermind’s seven-figure visionary and we help our clients out with their Facebook ads so that they crush it. And now let me talk to you. I want to share with you guys just one. And we have so many secrets when it comes to Facebook ads. But I want to share with you guys a really powerful one that will help you out.

All right. So with Facebook ads as with anything as with your opt-in page, even if you’re doing organic and you’re doing like you have a lead magnet just to build your email list and trying to figure out like, OK, what do people want? All right. It’s really quite simple what you can do. The first thing you should do is just ask your current audience. All right. So post on your personal profile and ask your audience which headline they like more, which sounds better to them, which one is more intriguing.

Have them vote for you so that you get feedback and data. Right. And so if you have a Facebook group you can do it in the Facebook group. You can do it in somebody else’s Facebook group. So let me give me an example with our first coaching program, which was teaching aspiring entrepreneurs Facebook ads. Now we mentor coaches. But with our first program, we were teaching Facebook ads. And so I was trying to figure out, OK, what should my webinar be about?

Right. I’m going to set up a funnel. I’m going to run some Facebook ads. People are going to click on an ad. Hopefully, they like the offer of what will be teaching on this webinar so that they’ll sign up at a high percentage and then we’ll deliver on that webinar and wow. And dazzle them. And afterward, they can book a call with our team to join our program. OK, and so I’m trying to figure out, OK, what should our webinar be about?

What should our hook be? What should our offer be? All right. And so I basically just pulled out my audience. I was like, hey, guys, what sounds better? There’s a couple of different ones I had. It was like the first one was how SEO experts can use Facebook ads to grow their business. I was like, that could be a headline. That could be the offer. That could be the hook. The next one was like how we landed 11 SEO clients in one month.

All right. So there is a different offer, a different hook. Another one we tried was how you can use Facebook ads to explode your business. That was another one. The fourth one was like how to start and grow a Facebook ad agency. So there is like another one. So we had those different, potential offers. Right. And an offer is everything. Guys, your offer is absolutely everything.

It is King. If you have a great offer, you’re going to make sales, you’re going to land clients. And so we have to nail this because and that the first thing you want to do when you’re building out some type of funnel with advertising or before you even create a freebie like a lead magnet before you create an. E-book or a PDF or video training series or anything that you would give away for free, first, make sure that people want that freebie before you create it because otherwise, you’re going to spend all this time writing an e-book or writing an actual book or doing a video series or recording a webinar.

And then nobody signs up to watch it because your offer was off. And so you have to know the offer.

So here’s the masterful guru, Ninja Samurai type of Facebook trick is this, basically just writing down what you think 4 different hooks, 4 different offers and then posting online and getting feedback from your audience on which one they like the most. And from that normally that is pretty accurate with the majority if you get like 20 or 30 people comment. Normally it’s pretty accurate what the winner is going to be amongst the crowd.

But to take it a step further, what we do is we will create our opt-in page for our webinar funnel.

And then what we will do is we will set up four different advertisements. Our first four ads and all four ads will use the same image and the only thing that will be different is the headline in the ad. All right. Basically our offer. All right. And so we will use those four different hooks and in four different Facebook ads using the exact same images and the exact same targeting, driving traffic to the exact same landing page.

All right. And what we are looking at first, is which of those ads has the best click-through rate? All right. And this is something that people don’t talk about. Click-through rate. You rarely hear that people talk about cost per lead and when they really should be talking about cost per sale. But most people talk about cost per lead like that’s the term that everybody throws around. So what we look at is clickthrough rate, because that means the images were all the same, the audience was the same, the ad copy was the same.

The only thing different was the headline, our main offer. And so we do that and we might spend 20, we might spend fifty dollars one hundred dollars on those four ads and just see which ad gets clicked the most. All right. Which one has the highest click-through rate? The one that’s most enticing. That is the winning offer. All right. At that point. Because if once the ad’s been shown to thousands of people and you see which one has the highest click-through rate, the one that people want to click on the most because they like it the most, then what we do is we go update our opt-in page.

All right, So, the opt-in page might have originally been like three secrets to run in Facebook ads. And then we were testing four different hooks in our Facebook ads, just like how I landed 11 clients with Facebook ads, how to start a Facebook ad agency. You know, three cool strategies with Facebook ads. So what we do is you always want to match the headline of your ad for the most part to the headline of your landing page so that there’s congruence so that somebody sees an ad they read the bold text that’s at the bottom of the ad.

That’s the headline. And the headline says How I Landed 11 Clients using Facebook ads. And we found that to be the winner. All right. And so once we know that was the winner, then we took that headline and we put it on the landing page. So people are scrolling on the news feed.

They see this ad that says how I landed 11 clients with Facebook ads and they go, wow, I would love to land 11 clients with Facebook ads. And we said we said in one month because that was something that we actually did. And so people see that and they go, wow, OK, I want to learn how to land 11 clients in one month using Facebook ads. So they click on our ad, they go to our landing page.

And what’s on the landing page? The first thing they read is how I landed 11 clients in one month using Facebook ads. All right. So there’s that congruence there. So we ended up with a very high opt-in rate and then we knew exactly what we needed to produce. As far as the actual webinar, we needed to talk about how to land clients. And so we basically put together a webinar where we gave away various strategies, not all of our strategies, but we gave away some very good strategies on how to land clients.

And then we said at the end of the webinar, like, this is the tip of the iceberg, which it absolutely was. And so if you want to learn our best-kept secrets and more of these types of strategies to land clients and grow and Facebook ad agency, book a call with our team and you can join our program. And so that’s essentially how it ran and how it operated. But that’s something that most people don’t do.

They will spend when I hear online coaches try their hand at Facebook ads without any experience ever and say I’ve lost thousands of dollars, it’s because they just don’t know these fundamental things to do and they’re normally throwing stuff at the wall, and they haven’t tested their hook, they don’t know they didn’t even pull their audience to see what their audience wants to learn about. And if you do those simple things, you get a ton of verified data and then you build your funnel from there.

And then you write in a script and record your webinar from there. And, you know, it’s going to resonate with what your audience wants and then you’re off to the races. All right. And so there’s a lot of other technicalities, of course, that go into running Facebook ads and email sequences and follow-ups ups and integrations and things of that nature. And we cover all of that inside of our mastermind and have a tech support team that helps our clients through that stuff, which I think is the coolest thing in the world.

But, guys, if you are considering running Facebook ads to scale your coaching business, do that right, test your headlines, and what your hook in your offer is. First, you’ll find your winner, and then from there, you build out the rest of your funnel. All right. so I haven’t heard somebody speak to that before. And that’s a tip, that strategy that we’ve been using. And it allows us to very quickly put up funnels and webinar sequences and lead magnets that hit home.

As I’m recording this episode right now, we are getting ebook leads for two dollars and fifty cents at scale. We’re getting 50 leads a day for two dollars and fifty cents each. Because of this technique, I knew exactly what verbiage to use and what offers people wanted and what to create my ebook around because I asked our audience, I ran some ads, I saw what people were clicking on the most, what they wanted the most. And then we developed the ebook based on what they wanted.

and so that’s pretty cool.

So I wanted to share that with you guys because I hear so many people talk about how Facebook ads are super complicated and crazy and technical, and there are some technicalities to it to a degree. But you can have somebody help you and provide support with that, and especially if they know these types of little things to ensure that your funnel and your offer and your hook is good enough and will actually convert. All right. And so I hope there’s a ton of value for you guys.

I hope some light bulbs went off. If you’re somebody who’s already running ads of a cool strategy, you can use it. And if you’re not, you know, bookmark this episode so that when you are prepared to run ads, you can have a really fast start and absolutely crush it. And yeah, there’s just so many cool things that you can do with Facebook ads. We have people inside of our program right now that are running Facebook ads to grow their Facebook group and they’re getting group members at ten cents per group member, which is so crazy, so crazy to me.

But anyway, I just want to share that with you guys. That is it for this episode.

I hope they’re out that qualified and met standards of samurai swords and ninjas for you. But as always, guys, keep doing. You have an absolute blast with your online business. Much love. And we will catch you in the next episode.

Hey, Dino Gomez here, and if you enjoyed this episode, be sure to head on over to the secretsofCoaching.com for more resources, downloads, videos, and cheat sheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five-star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode.

Guys, we will see you at the next one, Bye-bye.

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Oct 25 2020

A Huge Sales Mistake I Made [Don’t Do This]

A Huge Sales Mistake I Made [Don't Do This]

Written By Dino Gomez

[Free Training]

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts.

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

In this episode, we’re going to be talking about a huge sales mistake that I made and I made it with my team and looking back, the bad one, guys. All right. So I’m going to reveal this to you guys so that you can learn from my mistakes.

So let’s get into it

Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing seven-figure online coaching business. And we are about to get started in 3 2 1. All right, so here’s a massive sales mistake that I made, all right, and it was Growing Pains mistake.

And I’ll preface this by saying, you know, so basically what was happening is, with our first coaching program, we started raising the prices. We continually worked on making our program better and better. We are racking up testimonials. We had over 100 testimonials at this point. And so it was time to raise the price quite significantly. So we went ahead and raised the price to several thousand dollars. All right. And so we were at the point where, you know, in order to enroll people into this program as a sales call was going to be needed, people were no longer just going to go to a checkout page and buy an online course.

And I’ll talk about the difference between an online course and a coaching program in the future and when and where to use each. But we raised the price significantly. We made the program a thousand times better. We instilled a bunch of coaching that was otherwise missing from this course program so that people could get help with technical issues inside of their Facebook ads to account because we had a Facebook ads program. And so what I had to work on doing was develop a new skill set, which was training a sales team.

And so up until this point, I really had trained one person before on our team on sales, but I hadn’t trained and I used to run a marketing agency. So I trained them on how to sell for done for you services, marketing services that we would complete on behalf of the client, which is a vastly different sale than to sell somebody on your coaching services. So what I went ahead and did right. We raised our prices and I took the first wave of sales calls.

All right. Now, as an online coach, guys, you should always do this right when you are going to enroll people into your program because it’s a high ticket and you’re going to do it through a sales call. You need to sell your program first. Like, don’t just if you’re not good at sales, I think a major mistake is to run out there and just grab somebody who says I’m good at sales and then say, hey, sell my program because not being good at sales, like you got to be good at sales to be a good coach like it is a crucial skillset business to develop because you’re going to be doing webinars and you’re going to be on interviews and you’re going to be on camera and you’re going to be on videos and all these types of things. And so there’s an aspect to selling from all those different platforms. And so you want to learn and get better at the fundamentals of that.

All right. And so what happened here is we raise the price of my program and then I go ahead and I sell the first ten people into the program. And I didn’t go ten for ten. I think I did pretty, pretty well, though. I think we had like a 60 or 70 percent close rate when I was initially selling it. And that’s generally speaking, that’s normal. All right. It’s much easier to sell your own program than it is for a team member or somebody else to sell a program for you.

And the reason is that you can sell with conviction, because when it boils down to it, like I’m the one who put all the blood, sweat, and tears into building our program and so I like the hundreds of hours that went into that program and the late nights and the weeknights where I’m sitting there answering questions in the Facebook group and giving people, you know, 30, minute response time and spending time away from my wife, like all those different sacrifices, the weekends where, you know, whatever we’re doing, we’re out to lunch.

And I’m still on, you know, in the Facebook group answering questions like before I understood the importance of building a coaching team, all those types of things. So it’s very easy for me to sell my own program because I know how much went into it. And also, I literally threw recollection know the names of every single person and all of their results. So, like, no matter who came on the call, I could be like, you know, if they seemed similar to Sarah as far as their background, what their experience was, you know, all these types of things, I could be like, you know who you sound like?

You sound like our client Sarah and Sarah did this and she came from this and she felt this way and she was worried about this. But then we helped her do this and she got these results. And if somebody came on the call and they were like, Miguel and I would be like, OK, you know what you sound like, Miguel. You know, Miguel did this to address this. You know, like, I can go through the whole wrap it all off the top of my head because I’m the one seeing all the testimonials and posting them on our sales page and on our website and all these things like it’s all top of mind for me.

It’s much easier to sell when it’s your own program. All right. So it’s also important that you sell your own program before you bring on a sales rep, because then you can train them. Right? You can record your sales calls and then give them a flow of how the sales call should work. And it instills confidence in your sales team and your team members. Right. If you’ve gone ahead and sold the program at a very high, close rate before him because we’re able to say I can show them like proof and evidence like here.

Right. I’ve gone you know, I’ve closed six of eight people. The six of the first eight people. I’m going to hand it off to you now. Right. So this is what was happening, right? I’m. Bring it on a sales team and the mistake I made bringing on a sales team was, well, there was really a couple. But the main mistake that I made guys was that I naturally I love people and so I can, like, talk to people and jive with them.

And again, it was my program, so it was easier for me to sell. But what I had to do at this point was put together an actual sales framework so that our sales team could come in. That’s kind of like an S.O.P or standard operating procedure, and they would have that, so to speak, script. Right. And we don’t just have them read off a script, but at least have a flow of what the direction the call should go, what questions to ask and where and how to direct the call and what things to say and how to answer certain questions, those types of things.

So I was putting together that sales flow, that sales script, so to speak, for our team. And in that sales script, in that sales flow, I included a tidbit about how many videos and how many hours of videos and how much training was inside of our program.

All right. Now, that was a massive mistake because of the number one rule and actually I don’t know if it’s the number one rule, but one of the most important rules of sales is that you always sell the destination. Right. So you sell people what they want and then you give them what they need. OK, and so the example I always like to give people to really drill this home is that if you think of a commercial for a resort-like in Jamaica.

All right. What does that commercial show you? All right.

They show you visit Jamaica. They show you the blue and turquoise waters. They show you drinks poolside, they show you getting massages, they show you the trees.

They show you like kayaking. They show you snorkeling and scuba diving. They show you all the gourmet food. They show you the amazing amenities of the entire place. They show you all the great things about vacationing there at that resort in Jamaica. OK, so they are selling you on the vacation. They are not selling you on what it takes to get to Jamaica, which is what packing, which I personally am not a fan of packing, but it’s packing, doing laundry, finding a housesitter or a babysitter or dog sitter.

It’s going to the airport. It’s getting paid a ton of money for parking at the airport. It’s sitting in the airport for hours. It’s going through TSA and getting perhaps harassed. And it’s all this crazy stuff, right? All the stuff that happens. Right. It’s, you know, your flight is delayed. You’re crammed in this seat that’s uncomfortable for hours and can’t move. It’s either, you know, the person next to you as smells bad or whatever it is.

Right. All the stuff that I’m getting ridiculous with my exaggerations here.

But there is all that stuff that goes into actually going on a vacation and enjoying the actual part of travel. Right. And so they don’t show you the fact that you’re going to, you know, be fatigued from your travel and all those types of things. And they don’t show you the person packing and smiling. They don’t show you that right. They show you the turquoise waters and the beach in the sand and the drinks and the massages and the food and all that stuff.

Right. So they show you all that stuff. So that’s what it means. You sell the vacation, so you sell people on what they want and then you give them what they need. OK, and so the same is true when you’re selling your coaching programs, right. You’re going to sell people on, hey, here are the results of what our clients are getting or here’s the transformation that we’re we’re going to work with you on to get to.

Right. And at the end of working together, you know, you’re going to be here. Right. a goal is to get you here. That’s what everything that we’re going to do, we’re going to fulfill our bargain as a coach, I’m giving you all the tools and resources and to get you there. And as long as you do your part, you’re going to end up here, OK? And so that’s what you’re essentially you should be doing in a roundabout way on your sales calls.

Now, what I included as a tidbit in our sales flow or our sales script for our team members that we’re going to do enrollment for us, as I included in the script for them to mention how many videos were in our program and in our Facebook ads program?

We have like a hundred videos, no joke, and we’re consistently updating the program and stuff like that.

But every time we figure out a cool new thing and Facebook is always updating with cool new advertising techniques and opportunities, we would be like, oh my gosh, like we need to get our members this.

And so we add a new video and or otherwise we’d end up with a new, you know, client campaign testimonial where we had a really successful campaign like, OK, I’m going to record this and show them exactly this case study of how we did this for our client in this niche. OK, cool. We did. We have another cool case study of how we use Facebook ads to explode this business and the other night, I’ll throw that in there.

So pretty soon our Facebook ads program is massive, right. Is just massive. And so our sales guys are on these enrollment calls and people are all excited because they’ve seen our hundreds of testimonials and so they’re excited to join. And the sales call is going well, and then all of a sudden our enrollment reps, they get to that part of the script, that little tidbit I included in there that says, yeah, and you get access to over 100 different videos, you know, of 10000 hours of Facebook as training or whatever it was.

And they lost a bunch of sales because of it. Right, and so it’s interesting, I was going back through I was listening to recordings because all of a sudden, you know, sales took a dip for a second. And I was like, is this normal or is it just because, like, they’re getting their groove on this or what’s going on? And I’m chatting with them as well and figuring out, hey, guys, where do you think people are falling off or where did the energy change on the call or what’s, you know, what’s going on here?

And they go, yeah, like, you know, it seems to be like right around this part, like towards the end, towards the price drop in the clothes and put it thinking about it,

And I was looking at it and I was like, what is going on? And then I realized when I was closing people, I never talked about how many videos were in the program. That wasn’t it. I was just talking to them about, hey, you know, have you tried an online business before?

Have you tried this before? Have you tried Facebook ads before? What worked for you? What did it what do you think you’re struggling with? What are your strengths and weaknesses? You know, like and I was literally having a conversation with them and because that kind of just comes naturally, to me, I wasn’t even realizing that. I was never mentioned how many videos were in the program. I was just talking to them about, you know, what their goals were, what they were struggling with, and what we’ve been able to do with our hundreds of clients.

And I would have, you know, be able to explain to them and show them all these different case studies and testimonials of our different clients getting results. That’s all I did. And then people would be like, what’s the price? I say the price. And they’d be like, all right, I’m in. And so I didn’t even realize because it’s just a thing for me that I was always selling the destination.

I was never talking about what it was going to take to get to the destination.

And I happened to include that in our sales script for our new team members, for our enrollment team. And so they were talking about the destination to get there, all the work to get there. And then sales went down.

And so once I realized that, I was like, oh, my gosh, what did I do? Right. So immediately rip that out. I was like, Guys, you never mentioned any of the stuff that’s in the program unless they ask and if they ask, then tell them, yep, this is how many videos are in there, right? You don’t need to watch all of them. And which is true.

And which is why and I kind of covered in a previous episode, I highly recommend with all your coaching programs, you have an onboarding call is because we didn’t want people to log into our program and feel overwhelmed when they saw basically 100 training videos. So real quickly, what we did was we gave everybody a one v one call and that would happen like the day they signed up, like, boom, get on. That won’t be one call now.

OK, and what our coach would do with them on that one v one call and this is Chelsea, who is just a rock star in our company is Chelsea would break down. OK, what experience level where they are at? What are they looking to do? What are their goals? And then she would literally basically custom design for them. OK, start with this module and then from there, stop and implement. Right. And then what you need to do is hop on the coaching calls.

Right. You don’t need to watch all the training videos, hop on the coaching calls. They will help you set up what needs to happen next. And she would tell them, I don’t want you to get lost. And in the video training, all right. Just watch these five videos then hop on our Tuesday or Thursday calls. Right. And let the coaches literally help you implement that so that you can launch your first campaign and then boom.

Right. Our testimonials skyrocketed even more because we started customizing the experience for our clients. And that’s something we recommend that you highly do inside your programs. If you’re unable to do that and you’re thinking, no, I don’t have the money or the cash flow to hire somebody to do that or I don’t have the time to do that myself. This is a reason to raise your prices. It allows you to do things like that and build a better program.

And we’ll talk about that as well in another episode. But that’s the big breakthrough I had was like, oh, my gosh, I gave our sales guys.

I told them to talk about one hundred videos and I scared everybody away because nobody wants to watch one hundred videos. Right. And so that I wanted to share with you guys.

Right. Just in case you’re having trouble with sales and enrolling people on the call, like putting together an actual sales framework that is specific for your coaching program is an art, and you can go and you can talk to sales coaches out there, like really great ones. I am not the best salesperson in the world or anything close to it. You can talk to the guys that are really good.

And it’s all about customizing a sales script according to the product and service and figuring out what works there. And so that’s why inside our programs, we have expert sales coaches who help our clients customize their sales script because it’s not just like, hey, download this script and it’ll work plug and play. It’s not like that. And so I always wanted to share that with you guys. In case you are having trouble with enrolling people over the phone, make sure you’re one you’re focusing on selling the destination.

Don’t talk about how many videos you have or those nuances. Right. People aren’t there to watch videos and stuff like that. They want just the end result, right. Everybody wants six-pack abs, but nobody wants to spend an hour every single day working out, eating just protein shakes. Right.

But you can say, hey, I can get you to six-pack abs if you’re willing to put in the work. And they say, yep, I’m willing to do whatever it takes. And then you say, great, you’re working an hour a day and you’re eating a protein shake and that’s all you’re having. Right. And so that’s what I wanted to share with you guys, was that major sales mistake I made, how we fixed it.

And then also just so that you guys, you know, the second kind of tip in there, right, was here’s how you customize your programs to make sure your clients get better results is literally have one v one onboarding calls, which was a game-changer for us.

And then the third step in there.

Right, is just don’t if you’re struggling with sales and you downloaded some script on the Internet, the ultimate sale script or whatever the Internet marketers are selling, just know it needs to be cut like it’s not as you might have some success with it if, you know if you already have some skills. But sales is something that we continually everybody should always constantly be working on and getting better at. And it really depends on what you’re offering and your niche and your audience and a bunch of different factors.

It should really be customized to you as well. So that is it for this episode. Guys, I hope that was super helpful. As always, keep doing. You have an absolute blast with your online coaching business and we will see you in the next episode.

Hey, Dino Gomez here. And if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos, and cheat sheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five-star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode.

Guys, we will see you in the next one.

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How much Money Can New Coaches Make? $22,500 Case STudy.

Oct 25 2020

What the 1% of The Wealthy Do [That NOBODY Talks About]

What the 1% of The Wealthy Do
[That NOBODY Talks About]

Written By Dino Gomez

[Free Training]

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In today’s episode, we’re going to be talking about what the one percent of wealthy do that nobody talks about.

All right, guys, let’s get into it now.

Hey, guys, Dino Gomez here. And you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing seven-figure online coaching business. And we are about to get started in 3 2 1. What the one percent of wealthy do that nobody talks about?

All right.

And this is an interesting one because there are so many books published, articles published, interviews, I don’t know a little bit of everything where everybody’s talking about what the wealthy do, what are their secrets and stuff like that, and the things that most people say. And there are definitely correlations I’ve heard so many times, time and time again, the wealthy, you know, the one percent, they normally go to bed really early and they wake up early.

Right. And they also don’t check their email. They normally start their day with meditation. They normally wear the same clothes or make that basically an easy decision.

They basically keep as clean as possible. So their workspace is clean, it’s quiet. Nobody has access to them, they don’t give out their cell phone number.

So in other words, they’re like you cannot access them. They normally have somebody on their team that is like a block to reaching them. In other words, it’s a gatekeeper.

There are all these things we’ve heard before, but something I think is so interesting.

Right. And again, I guess this has been talked about a little bit, but I want to relate it to online coaching. Right.

Is I believe it’s Warren Buffett, but the famous quote saying goes like this When people are greedy, be scared and when people are scared, be greedy.

And that, generally speaking, relates to like how you invest in the stock market like and but generally speaking, like in a down economy, there’s a reason why the rich get richer. Right. Like whether there’s a down economy and the interest rates are low for real estate and stuff like that, the wealthy already have a ton of money in the bank. So what do they do? They buy more real estate because it’s on sale. And then all of a sudden the economy gets better again because the economy is constantly going up and down and all of a sudden they’ve doubled their portfolio and they have that many more assets.

Right.

And so, you know, that is a great saying and everything like that. And Warren Buffett is definitely a genius and knows what he’s talking about. But with online coaching guys, here’s what the like why online coaching is so powerful. OK, is I want to talk about the holidays, right.

Because we’re heading into we’re getting closer to the end of the year here. And so, you know, we’re getting closer to the Cyber Fridays and Black Fridays and buying season and all that type of stuff. At the end of the year, you know, where everybody just spends a bunch of money again.

So what does the one percent of the wealthy do? Well, when everybody’s looking to buy and it’s so interesting, like the concept of Black Friday, right? Everybody gets so excited about Black Friday. I get excited about Black Friday as well as I buy on Black Friday for sure. But what’s so interesting is that you know, everybody is getting excited to buy and to grab things at discount. All right. And what the one percent of the wealthy are doing, what the one percent of the top online coaches are doing is they go, oh, that’s right.

They start like rubbing their hands together like they’re going to make a little fire in their lap or something like that.

And they go, oh, my gosh, yes, we’re headed into Q3. We’re getting close to Q4. All right. Everybody’s pulling out their wallets. They are ready to buy. How can we sell to them? What should we sell to them? And so they’re thinking the opposite, right? When everybody’s looking to buy, you should be looking to sell. That is what the one percent of the wealthy do online is online. Well, coaches, right.

They go, OK, yes, Black Friday is coming up. They’re not like oh, my gosh, yes. Black Friday is coming up. I can’t wait to buy a program at a 50 percent discount. They’re like, nope, Black Friday is coming up. I can’t wait to sell so much. So many like my program and the heaps and tons and so one hundred clients into my program because I, you know, and I’m going to discount it or I’m going to launch a new program and say it’s a fifty percent off just during the launch or whatever it is.

Right. But that’s what the one percent of the online wealthy coaches do is they’re looking at what are people buying are prepared to buy or society’s told them it’s time to buy. And then how can we use that as a marketing angle to have something to sell to them? And so it’s a really interesting concept because and the reason I share this is for several reasons. One, if you’re an aspiring online coach, is a great reason to be an online coach is so that when everybody is ready to buy, you have something to sell.

Right. You want to. That’s what literally by definition, that’s what the one percent means. It means you’re doing you’re going in the opposite direction of ninety-nine percent of the population. You’re doing the opposite of what everybody is doing. So you want to start thinking like that. And so that’s a great reason to get into online coaching beyond the fact that by 2025 it’s going to be a three hundred and twenty-five billion dollar industry. The online info market, the online education industry is predicted to be three hundred twenty-five billion by the year 2025.

And the research group that put together and did these predictive analytics on.

It has been right every single time they’ve predicted what the online education industry is going to be. In 2015, they predicted what the industry was going to be worth in the year 2020, which is where we are in. And they were really close to predicting it right on the head, and so at 2025, they’re predicting it’s going to be worth whatever that number, as I said, I think it is three and twenty-five billion and by 2025

So it’s insane. Perfect time to get into coaching because the industry is blowing up. Now, if you’re already an established online coach, how can you use this. Well again, right as we get closer to Q3 and Q4, start thinking about and planning and preparing well in advance, what types of offers can you make to your market? And again, I’m not a huge fan of, like, discounting programs and stuff like that. I would not say I haven’t done it before.

I feel like there’s a time and place for it. What I really like to do instead is make our programs better and say that we’re raising the price and actually do raise the price. And I’d like to do it like that. But there has been a time when we run like a discount. We rarely do it. But if there’s a time to do it right at the time to do it is when people are looking and getting ready to buy.

And so we were able to have a six-figure two week period over, you know, through Black Friday last year because we were prepared for it because I was like, OK, Black Friday is coming up. Perfect. Everybody’s going be ready to buy what we deliver to them because they’re going to be ready to buy. So this is going to be a short one, guys, but I just wanted to share that with you. Right.

Like that should be all the motivation in the world to get into online coaching, especially if you enjoy helping people and you’ve done something before that even if it’s the smallest thing in the world that people have asked you, how do you do that or how can I get that result, then you should absolutely get online coaching. And if you’re already an online coach, right. Start preparing early for, you know, Q3 and Q4 when people are going to be in buying mode so that you can be in selling mode and have an awesome offer set up, an awesome funnel set up, all those little logistics.

And if you don’t know how to do awesome funnels and sales copy and all those different things and how to make all that stuff work, then definitely quick plug here. Definitely check out our programs because we do all of that stuff inside of our programs and have case studies and swipe files and give you the emails to use. We have copywriters on our team. We have coaches, Facebook ad coaches on our team, organic coaches on our team systems, and operation coaches on a team.

It’s all inside of our mastermind as a one-stop-shop to our coaching business. So there’s my plug right there. Oh, my gosh. But, you know, I love selling and I don’t feel bad about it because we work our butts off to make sure our programs get insane results and we have a ridiculous amount of testimonials. I don’t feel bad so and so I apologize for that, but not really because I like selling because the people that hop on board, we help them, and then they’re happy that we sold to them.

So I take back my apology, but I hope that’s helpful, guys. But again, I’m always looking for like, what is everybody else doing? How can I do it differently? How can I, like, be the complete opposite of what everybody’s doing? And if you can do that, you know, amazing things can come from it. So that’s all for this episode.

Guys, I hope you got a little bit of a couple of nuggets out of there as far as what the one percent of the wealthy do and how you should be thinking and changing your mindset around to be different than everybody else. Because, again, it’s math, right? In order to be in the one percent, you have to be going in the opposite direction of the ninety-nine percent and doing the opposite of what everybody is doing.

All right. So that is it for this episode, guys, as always, keep doing. You have an absolute blast with your online business.

And later on in the future episode, we’re going to get into sales and how to enjoy sales. Because you know what? I didn’t use to like sales. And I just and happily over here screaming and ranting and raving about my own programs and with a smile on my face.

And I want to help you guys be able to get to that level of confidently talking about and selling your own programs and without any shame and because you shouldn’t have any shame, especially when you believe that selling is serving, which I do, 100 percent.

So that is more to come. But otherwise, I hope this was helpful, guys. And we will see you in the next episode.

Dino Gomez here. And if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos, and cheat sheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five-star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode.

Guys, we will see you at the next one, Bye bye

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Oct 22 2020

The Power Of Facebook Groups For Online Coaches [Insanity]

Ep. 3 The Power Of Facebook Groups For Online Coaches [Insanity]

Written By Dino Gomez

[Free Training]

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts.

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

In this episode, we’re going to be talking about the power of Facebook groups for online coaches. Let’s get into it.

Now, this is a story all about how, hey, guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven-figure online coaching business and we are about to get started in 3 2 1. All right, Facebook groups and online coaching go together like peanut butter and jelly. Let’s talk about this for a second guys.

The power of Facebook groups for online coaches, to be quite frank, I think at this point of time, at least at the time of this recording, if you’re an online coach, you absolutely need to have a Facebook group like there is no two questions about it.

And here is why.

Facebook groups right now are super, super powerful for these reasons.

Number one, On other social media platforms, you don’t have the power, you don’t have the ability, I should say, to actually build a tribe, to build a community that is like your own little like ecosystem, Essentially when you build a Facebook group and you’re the admin, that’s like it’s your house, it’s your domain.

You get to set the rules.

You can put people out of your house. You can tell people whether they have to take their shoes off before they come in and where to sit and where to sleep.

And like, You know, if they’re guests and all those types of things, like literally a Facebook group, look at the Facebook group as it being your house, like you are the ruler of the house and you make all the rules. And the reason this is so powerful is because it allows you to actually build a community, a community for your audience where there’s all different types of things that can happen in this community, where you’re the boss, where you make the rules, your audience, they can interact in several different ways.

All right. This is like a micro city or town. All right. So first off, your audience, they can ask questions directly to you, or your coaching team.

All right. And you can respond directly back to them. All right. Next, people in your audience can interact with each other. All right. So one person of the audience can ask a question in your Facebook group and you don’t even have to answer it. Somebody else in your community can answer it for them. They can literally have their own dialogue amongst themselves.

So basically, what we’re looking at here is a triangle of potential communication manner in which you can interact with your audience, they can interact with you, and then your audience can interact with each other. All right. Now, compare that to like Instagram for a second. All right? All that can happen on Instagram. People can like your post and they can leave a comment on your post, but they cannot open up a conversation with you.

All right. They can send you a private message, but there’s no way for your community to interact with each other on Instagram. Right. In other words, like to people like your community can’t be under your brand. There’s not a particular group or a domain for them to be in one spot where they can interact with each other. All right. And so this is like the tribe effect. And it’s really important that you have a location for your community to interact with each other.

Right.

For your clients to interact with each other, for your prospects, interact with each other, because that allows them to go, hey, who here has taken Dino’s program

Do you recommend it as it would fit for my niche or for what I’m doing? You know, like how long is it like all those types of things? Right. There’s so many amazing things that can happen when there is a community. All right. The second reason Facebook groups are so powerful is what I call the compounding effect of growth, the exponential potential for growth. There is no cap at this point in time to the size of which your Facebook group can grow to. All right.

And so that is very different from, for example, like your Facebook profile, like your individual profile. You can only have five thousand friends. All right. And so Facebook does not allow you to have more than five thousand connections with your individual profile. But when you create a Facebook group, it can grow to hundreds of thousands of people. All right. And what happens with a Facebook group is that people come into the group and you get to decide the branding and the cover images and the logos and you’re the admin and you get to make the rules and you can literally screen people before they come into your Facebook group.

You can ask them questions, you can grab their email address, you can ask them what they’re struggling with. So you can do market research to understand how you can make your programs better. You can ask them how they found you. There’s a million different things that you can do. And once they’re inside your group, like they’re going to see that you’re the admin. If you set up your group and you run your Facebook group correctly, there’s going to be a very apparent to them that you are the admin.

And what that instantly does is it builds authority.

All right. It is a kind of like you’re the boss, like everybody knows who the bosses inside of a company, and you are the boss of this Facebook group. So everybody is going to know that. So instantly it up levels your authority as a coach. And because all the interaction that takes place inside of that group is essentially credited to you for having created and hosted the party.

All right. And so it’s really, really powerful for positioning to have that Facebook group and that audience. And then again, there’s no cap to the size of which it will grow.

And here’s the thing. This is where it gets interesting, right?

Is, as is last year at the time of this recording last year, Facebook ran their first ever Super Bowl commercial. All right. And you know, Super Bowl commercials, I forget what they go for, but what is it? Thirty million dollars for? Five seconds or something ridiculous, right, and so Facebook actually ran a television commercial and so they ran a 30 second spot and their entire television commercial was guess what it was about? It was about Facebook groups.

That was what Facebook it was. It was essentially saying openly to the world and to everybody, hey, the future of our platform is Facebook groups. There’s even been some conversation going on that Facebook might eliminate the timeline altogether.

So in other words, they might be testing that. All right. But I’ve been hearing whispers about that. They’re considering removing the timeline so that when you log on to Facebook, you basically have to just choose which Facebook group you’re going to spend time in. Because what Facebook is realizing is that people are naturally already spending more time inside Facebook groups than they are on their timeline, because inside of a Facebook group, what do you find?

You find like-minded people and you find just that’s literally what it is. It’s a group it’s a group of like minded people. It’s a group of friends. And people are having a better experience on the platform, being inside of a group of like minded people where they all share a common interest or goals or lifestyle or whatever it might be, hobbies and things. And so Facebook is betting on Facebook groups that become bigger and bigger and bigger. All right.

And so if you are an online coach, it is absolutely imperative that you build a Facebook group and you build it as soon as possible. And I can’t tell you, but we’ve done multiple, multiple, multiple, six figures from our Facebook group.

It is incredibly powerful. And again, there’s there’s ways in which you can make your Facebook grow very quickly. There’s a ton of strategies.

And some of them I mean, again, I can’t some of them will be tough to talk about here on a podcast because it’d be more meant for like a video where I actually can walk you through the nuances of, like, here’s how you set the group up and here’s how you optimize the group to get exposure. And then here’s what you do inside of the group. Here are all the cool features and what you can do, how frequently to post, what to post and all that type of stuff to make your group grow fast.

It would require a video where you can actually see what I’m doing and where I’m clicking and where all the settings are and things of that nature.

And so if you guys are interested in building a Facebook group, check out coachinglaunch.com Coachinglaunch.com. Really awesome program on how to build a Facebook group really fast for online coaches that you build your audience once you have your audience built. Once you have several hundred people inside your Facebook group, it starts rapidly, exponentially growing.

The more people that come into your Facebook group, it’s like the snowball effect. More people inside the Facebook group, the faster it grows.

Because what happens is your interaction and engagement goes up inside the group. People come in, they start asking questions, other people start answering those questions. People start dialogues, they have opinions. Those are conversations going on. All the stuff starts happening. And the more engagement that’s inside your group, the faster it grows because Facebook sees, oh, my gosh, look at how much fun people are having are having inside this particular group. All right. And so, like, we have a free Facebook group.

You guys are all welcome to join it. You can just look up seven figure coaching and you’ll find our Facebook group. And it’s it’s amazing what happens, right? It’s when Facebook like so, for example, when Facebook sees that there’s a lot of interaction inside of our group, it’s like, OK, we’re going to recommend Dino’s group to more online coaches and so forth, because people are having an amazing time in that group. Again, there’s interaction stuff happening.

And that’s what Facebook’s entire algorithm is built off of, is engagement. All right. And so, for example, like you might have noticed before, that sometimes you might post something on your Facebook wall and it only gets a couple of likes or, you know, a comment or something like that. And other times you get a lot of likes and a lot of comments and stuff. And the way that works is based on Facebook’s algorithm. The more engagement a post gets in, say, the first twenty minutes of that post being live, the more reach Facebook gives that post.

All right. And so so basically, again, Facebook’s algorithm is like, OK, this piece of content is people like this piece of content, they’re responding to it. So we’re going to show it to even more people because it’s providing a good user experience. It’s a piece of content that people actually care about. And so the same thing happens with your Facebook group. If you if you’re able to produce a certain flow of content and conversational flow in the inside your groups, it’s going to get bigger and bigger, grow faster and faster because Facebook will naturally recommend your group to more people in your audience.

Right. And so Facebook groups, guys, what we do inside of our coaching programs is and I see this so, so, so often. Right.

Inside of our coaching programs we believe step number one, at least for us, you know, for newer coaches is you build your Facebook group. All right. And once you have your group growing, it’s so it’s so much easier to land clients because, again, you’re in the authority position.

And then here’s the thing, right, people, when it’s your group and you’re posting regularly, people are seeing your content like daily, right?

If you post just once daily, you spend ten minutes and you drop off a post on your Facebook group. People are seeing your name flash in their news feed, people are seeing your content, your content and their news feed and specifically in that group. Right. And they’re seeing you and hearing from you over and over and over and over and over again.

Right. We all know in the statistic is old. We all know that stat, that stat that people need to see or hear from a brand. I think it’s like seven or eight times before they’re willing to buy. And that’s an old statistic, right, in 2020. My guess is people need to hear from a brand like 16 to 20 times before they’re willing to buy All right.. And so if you’re if your audience is on Facebook, it makes sense that you post on their daily inside of your group.

So that way, audiences consistently hearing from you over and over and over again. Right. That’s building up that trust. All right. And so that way, when you do make an offer right there, ready to they’re ready to buy because they’ve seen and heard from you so many times. And so I could go on and on about how awesome Facebook groups are.

But when we see aspiring coaches struggling, it’s oftentimes because they’re not starting with organic marketing. All right. Now, to be clear, we love Facebook advertising like I love Facebook advertising. I love paid advertising. I think that is legitimately the ultimately the only proper way to scale it. Like if you really want to scale. And granted, I’ve seen plenty of organic coaches and marketers do very well, but it’s just so much in my in my opinion, it’s so much tougher and it’s kind of like throwing stuff at the wall.

So again, with with organic marketing, when you post on Facebook, you don’t have any analytics on it per say. Like you don’t know how many people, like, actually read your post or clicked on your post, whereas with advertising you always have data so you can track everything.

And so we love progressing coaches from doing organic marketing into advertising a little bit later at the right time in their coaching business, because it just allows you to scale much faster. And so but to start right. First place to start. Right. Especially if you don’t have money for advertising yet, is with a Facebook group because you build your audience there.

You can get your first couple of clients in, you can dial in your messaging, you get market research. You literally can use your Facebook group to get feedback from your audience on what they are struggling with, what needs to be inside your coaching programs, what they training. They want to see you released next. All these types of things, you get all that feedback so you can put together an awesome coaching program, land your first few clients.

Right now, you’re off and running. Now you can get some testimonials. Now your program’s up and you know your offer and your messaging is dialed in. And then if you want to grow even faster, right. It’s so easy to plug in advertising and then you just grow at a much faster hyperspeed.

So that’s kind of the way that we like to do it. I’ve seen other coaches teach, just run with Facebook ads or advertising right out of the gates. And it seems like there’s a very low success rate for that because it is a little bit more technical and so. Well, we’ve always recommended as hey, start with so you can nail your messaging, you can nail your offer, you can get your first clients, you can design your program, you can refine your program, make it even better.

Right. And once you have all those things going for you, well, then you can just dial up the speed at which you’re going and grow and the amount of people that you’re serving and the impact that you’re actually having with advertising. And and and and there’s there’s a lot of different ways to incorporate advertising so that it’s not overly technical. It doesn’t have to be you can actually incorporate it with your organic. It’s very systematic ways, but we’ll cover that in a different episode.

But guys, if you’re an online coach right now and you haven’t built a Facebook group, what are you waiting for? Honestly, build the Facebook group, guys.

It is again, there’s just I don’t think there’s an easier way to build authority and build your audience than with a Facebook group. And again, Facebook is predicting it is the future of their platform. So it’s an amazing time to build a Facebook group and build your audience, get market feedback and research, and then you have a nice audience to sell to. And again, you can refine your marketing, your messaging, all that cool stuff. It all happens inside a Facebook group.

And so, yeah, that’s that’s what we recommend is get on a Facebook groups. They’re extremely powerful for those reasons that we chatted. So, yeah. So that’s that’s what we have for this episode. Guys, as always, keep doing you and have an absolute blast with your online business. We will see you guys in the next episode.

Hey, Dino Gomez here and if you enjoyed this episode, be sure to head on over to the secretsofcoaching.Com for more resources, downloads, videos and cheat sheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right.

So that is it for this episode. Guys, we will see you in the next one.

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Oct 20 2020

Why, When, & If You Should Do Launches Of Your Coaching Program! [Surprise]

Written By Dino Gomez

[Free Training]

Want Hands On Mentorship to Grow Your Coaching Business? Book a Free Strategy Call With One of Our Scaling Experts.

Our scaling experts can help decide if you are a fit for one of our coaching programs. We have various programs for coaches are different experience levels in their business.

Today’s episode we’re going to cover why, when, and if you should do launches. That’s right, launches.

Hey, guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1. Why, when and if you should do launches, all right. This is a juicy one.

Guys, this is something that you’ll see thrown around consistently as a topic of discussion amongst coaches in the online coaching industry.

Right. Whether your main strategy for driving clients should be just doing a launch once every month, once every two months.

Whether you should do Evergreen, where you have open enrollment for your program, where you’re accepting clients every single day.

And so that’s what we’re going to talk about today. When should you launch? Should you launch, if you should launch, all those types of things? That’s what we’re going to talk about.

OK, so we’ll start off by saying, let’s start with this. Do launches work?

Yes, absolutely.I think launches are absolutely incredible.

Now, with that said, I think there’s a time and place to launch. And so that’s what we’ll really dive into today. So quick back story.

So like last November, we decided to do a launch. All right. Now, we had an evergreen coaching program and which means people can join at any day of the week. Right. It’s always open. It’s not like it’s open and then closed. People could join consistently. Right. And we’re running paid ads. All right. That are driving people onto our email list, putting people in our funnel, and we’re consistently nurturing them through our funnel.

by providing them more free trainings, more value autonomy, not just hitting them over the head consistently with case study after study and just showing them, you know, week after week, month after month. There’s a lot of people that have purchased our program that have been secretly following us. You know, they’ll join our program and then they’ll say, I’m so excited to be here. I’ve been following you guys for five months, six months.

And we literally have a lead nurture sequence that will last that long.

We’re literally providing new content to people that have been on our list for six months. Right. And basically, we’re just going to wear them down. That strategy works, right? If people have never heard from you before, there’s exceptions. We definitely have had clients that are like, yeah, I saw your ad, I booked a call and I joined.

It looked good. And you guys found a good nice enough testimonial. So I was in there’s definitely people like that. That’s a specific type of buyer. They just take action, want to do things fast. Right. And there’s other people that are like, you know what, not there’s a lot of options out there. I really want to make sure this is the right one. I want to get to know you a little bit more and see if I can trust you.

And I want to see if these testimonials are consistent. Like, you know, I see you have testimonials, but I want to see that they come in month after month. There’s other people like that as well.

So we have an evergreen course program. Right. You can join at any point in time. We don’t do the whole fake scarcity that the program is going to shut down on Friday.

And you join right away.

We don’t do that. What we do with our programs consistently is raise the price of them. Right. And that’s something that I firmly believe that you should do, is consistently raise the price of your program, especially given that you’re getting results for your clients, and especially considering that over time, your programs should get better and better. Right. You should be constantly working to figure out how can you make your coaching better? How can you make your training better?

How can you make your staff, if you have coaching staff better at coaching, how can you provide the types of deliverables that connect the dots for your clients to make their life easier? And that’s something that we’re fanatical about. And it’s kind of a joke now amongst our team over here, we have six people on our team, but it’s kind of a joke now amongst our team as well as amongst our clients. I always tell them, you know, when they’re when they ask me, like, how do I design my program or what should I do?

Like, I don’t get it.

Like, why don’t people follow instructions or whatever it is. And I always have this thing that might help you guys out. I always say this like pretend every single one of your clients is a five-year-old. I was like to put together training. That is so simple. Now, it can be a complex subject.

And I’m not trying to be like brash like people are, you know, our clients don’t understand something like that. What I literally mean by that phrase is make it so easy a five year old can do it is if you just have like a video training and you you know, you could just have a video training that teaches some concept. Right. And tells your client what they should be doing. Well, what can you do to take that training one step further to make it that much easier for them?

Right. Like if maybe you feel the training you’re teaching in the concept you’re coaching on is easy to do, but are there multiple steps to it? If so, can you put together a PDF that they can print out or have their desktop? That line item the different steps one through five, so that it’s even easier for them to follow along so that they don’t have to watch the training so that they don’t have to watch the recording of the coaching call.

You had to remember what the steps were to do things right. Literally. How can you make things so simple? That they’re almost, you know, like a five year old could do it. That’s what we mean by that phrase and that’s what we look to do with all of our programs is like, OK, the training covers this extensively and we cover this on the coaching calls extensively. But. Right. how can we give a checklist of what to do?

Can we create a visual or a diagram that will help people understand this? Can we go to our video editor and have them put together a really awesome edited professional video that explains this concept in depth with B, roll footage and stock footage and all this other stuff that will help connect the dots further? Like what can we do to give people a visual representation of that? Now, I just went on a tangent there down a wormhole about how we operate inside of our programs.

But with that said, when it comes to how to do launches, right. We don’t do fake scarcity, OK? But we do consistently raise our prices again because we consistently make our programs better.

And so with that said, what we will do is when we are planning to raise our prices, we will be sure to let people know. All right. So it’s not it’s not fake scarcity. It’s hey, guys if you’ve been considering joining our program. Right, the price is doubling this Friday or next Friday, whatever it is. Right. It might be a week-long promo, a two-week long promo.

And I still consider that a launch because we’re making a big push. We’re trying to push people off the edge, off the fence. People that are considering joining when they hear the price is about to double. Right. They’re going to make a decision at that point. I’m either in or I’m out. Right. Because they don’t want to wait and pay double later. And then what we actually do is go ahead. When we say we’re going to double the prices, we double the prices.

All right.

And so when it comes to launches, that’s how we operate. You’ll you’ll end up on a launch roller coaster. So what I don’t like our launch roller coasters and some coaches are very successful with it. I think it’s the most stressful thing ever to have a business where you have inconsistent revenue. So in other words, when you do a launch, normally you make a bunch of money all at once.

All right. But what happens is when you onboard a lot of clients all at once. All right. And so if I’m launching this week, all my efforts are focusing on this promotion and customer service and all the stuff. And then all of a sudden, we onboard 10 new clients, 20 new clients, 50 new clients. We’ve onboarded 50 clients a week before. If that happens, then all of a sudden next week and actually for several weeks, we’re really busy fulfilling duties and obligations to those 50 clients all at once.

All of a sudden, we have 50 people asking questions all at once because they just joined in. So there’s going to be questions and different things. And so then what happens is, you know, you’re in client fulfillment for several weeks after that. Right. And then you might all of a sudden prepare again for the next launch. Right. You might say after your launch, OK, we’re closed. We’re closing down for six weeks, and then you go ahead and deliver to your clients and then you do another launch.

And so that’s called is like a launch roller coaster. It has its ups and downs. So all of a sudden you’ll have a really high revenue week because you did a launch and then you won’t have any revenue coming in for perhaps a month. All right. And then there’s a lot of pressure on you to deliver another awesome launch. All right. So that kind of revenue balances out to a number that you like over the course of the span of a month or so.

And so you get these crazy, like, fluctuations like that. And so I personally prefer predictable revenue. So I like running Evergreen. I highly recommend always running an evergreen program where people can join when they’re ready. Like if somebody is ready to join one of our programs tomorrow, I don’t think it makes sense to say, no, we’re not opening again for five weeks now. That person might be like, wait, I’m ready to go right now.

Dino, you’re telling me I have to wait five weeks? And I think you lose customers like that because then what are they going to do? Well, I’m ready to go right now. I have the money to go right now. And I cleared my schedule for five weeks because I really want to dig in right now if you’re not ready. I’m also considering this other person or this other coach, and they’re open right now.

So I guess I should just go over there. Right. That that happens if you open and close your programs. So I think launches are incredible because they can bring in a huge chunk of revenue. But I think the way to do them is to do them while you’re increasing the value of your program and the prices of your program. And then you let people know that your program is increasing prices and that becomes a launch in itself because people then join because they don’t want to pay double later.

Now, this only works, guys, if you don’t do the fake scarcity thing. So we don’t do the fake scarcity thing. As a matter of fact, I have a folder full of screenshots, and this is another awesome tip for you guys that do launches.

I have a folder full of screenshots of people that email our support team and they contact us and a day or two after we say we’re going to double the price and they go, whoa, wait. I thought the price was X, Y, Z.

And we go. Literally, no, we just told everybody that we were doubling the prices on Friday and, you know, now it’s Saturday or now it’s the next Monday. And so we’re now at the increased price rate and we don’t make exceptions on that because, like, all it takes is one person to, you know, destroy your reputation. Right. And we do not like to do fake scarcity. And so I have a folder of screenshots of people saying, can I get the lower price?

Let a discount, ever come back around? Like, will you lower the price back down at some point or all those types of things? So we save those screenshots, as should you.

And what that does is it gives you credibility because next time you go and say, hey, you know, we just brought our new staff new programs, which is how to do modules.

We just made our program better. We just added more one v one calls, more group coaching calls. We just did. All these awesome things were added in a live event into our mastermind’s for everybody to get together. So we’re raising the prices because it’s a transformational experience. We’re doing all these different things.

Once you say we’re raising the price, right, because of the online industry. Right. There’s plenty of people that due to the fake scarcity. And so people will get skeptical of whether or not you are actually going to raise your price. So we hold onto the screenshots where people say, oh, my gosh, I’m bummed I missed the deal. Can I get a lower price like those types of things? We hold onto those screenshots and we blur out the person’s name because, you know, we’re not trying to, you know, reveal who they are persay.

But we hold onto the screenshots and we put those on our sales pages. We put those in our emails, we put those on our booking calendar page.

And that way, when we go ahead and tell people, hey, we’re raising the price, they can also say screenshots and we tell people, hey, legitimately raising the price. Here’s a group of people that were bummed the last time we told everybody that we were raising a price that didn’t get in while they had the chance. All right. And so that builds some trust there because they can literally see that, hey, we’re the folks that actually do what we say we’re going to do in that regard.

Right. Or just in general. Right.

We do what we say we’re going to do. Right. We walk the talk. So that’s one thing to do. So do launches work?

Yes, do. But Evergreen marketing. Right, like is consistent revenue. It’s so nice to not have to wait four weeks or six weeks for another chunk of revenue to come in. Right. It’s nice to have sales coming in every single day and to get that those notifications on your phone that new people are enrolling every day. It also puts less stress on you as the coach. And if you have a team and puts less stress on your team because you’re not on board in a chunk of people all at once, that’s that’s becomes a lot of work.

And so we’d rather have people trickle in. Right. And come in consistently every single day. And that way there’s just not an overload on our coaching system, our program, on our staff all at once. All right. And so when and why and should you launch?

Yes, you should launch because there’s great things that come with launches. Again, a big spike in revenue and cash flow, which is awesome. Right. But also it gets people off the fence, especially if you’re you’re raising your prices. All right. And so it will help people make a buying decision to take action. And so it’s crucial to have those launches. But the open the launch in terms of opening and closing your program, like we’re open for six weeks, and then we have to do another whole marketing push to fill our next round of the program and stuff.

I’m not a huge fan of that. In case you’ve ever tried doing that yourself, if you’re already an established coach and you’ve done those types of launches with that type of coaching business model, you know, the pressure and stress, it’s a lot. And then you’re wondering, am I going to fill all my spots and all this stuff? And then you have a bunch of people doing all then once and again you have unpredictable revenue.

So the model that we recommended that we teach our clients right is Evergreen. We help them set up an evergreen marketing system so that sales are consistently coming in. And then we teach them to launch at certain points in time, such as when they’re upgrading their program or when or also otherwise when they add on an upsell to their program. And then another good time to launch is around specific holidays or on your birthday.

All right. And so, for example, last November, we decided we were going to double our prices. And so we did an official launch that said, hey, our prices are literally doubling, you know, and we ran a week long promotion letting people know, hey, our prices are doubling. I think we sent out six or seven emails to let people know. We let people know in our free Facebook group, on social media, on my social media platforms, we let everybody know, hey, here’s your last chance to get in before we double our prices.

And it was an incredible month, right? It was a six figure easily.

It was a six figure month, well over six figures and just one month because it was a launch. So that’s the good thing about launches, is that awesome boost of revenue that comes in. But again, doing the open and close thing is tough on managing cash flow on unpredictability as far as like, OK, how much am I going to grow by because you just don’t know, like launches are you can have a good launch, you can have a bad launch.

There’s so many factors to it. Factors include what time of the year it is, who your competitors are and what kind of promotions and things they’re running. What are the things are just happening in the industry as a whole, like what’s going on in your particular market or niche? There’s a million different factors. And so counting on a launch to go right, to have everything go perfectly. You’re marketing your messaging, your sales page, your checkout page, your team.

You know, if you have people that do sales for you, like all those on board, all those different things, there’s a lot of stuff to manage for a big mass push. And so and into, you know, to kind of wrap this one up.

Why, when, and if you should do launches. Yes, you should do launches.

But I firmly believe you should only do launches when you’re raising your price, because if you do the open and close programs, then you get stuck in unpredictable revenue. Now, there is one exception to this thing. Here’s the one exception I would say guys is when you are starting out OK, naturally, right. If you’re a brand new coach and you don’t have any clients yet, you are going to do a launch to officially announce and launch your first program.

Right. And so that will naturally happen as your first launch, you’ll say, and you’ll get know. You’ll do your marketing, you’ll build your audience. We’ll talk about how you can build your audience and stuff like that. And we kind of cover that more in detail on YouTube. If you want to figure out, like, how you can build an audience, I’d hop on over to our YouTube channel. It’s kind of easier to explain there since you can actually see us and we can diagram different things.

But of course, when you’re launching a new program as a brand new coach for the first time, then you will do a launch. But from there you want to start thinking long term, which is how can I create evergreen marketing that’s going to consistently drive people into our program and then otherwise you can plan on when you will do strategic launches throughout the year. And basically those would be markers of when you will be raising your prices.

And there are certain times of the year when you should be doing those. We kind of have a calendar for that. We’ve figured out what works really well based on doing this for several years. We’ve noticed certain months don’t work as well as others because of the time of the year. And so we kind of have all that mapped out. That’s something that we give to our clients and help them with. But those are my feelings, my deep feelings.

Just joking around. I’m in a goofy mood today.

But, yeah, those are my thoughts on launches and stuff. I would rather have sales coming in daily and then do launches when our program is increasing the prices to help people make a decision of whether they want to hop in or not. And so there you guys have it. All right. Why, when and if you should do launches, that’s basically should really have an evergreen marketing system. You should only do launches when you’re raising your prices because you don’t want to be stuck on the launch roller coaster with unpredictable revenue.

And putting that much stress on you, if you could talk to any coach like that’s done a launch before or that decides to just do the launch model, which is an open and close program and it is stressful and unpredictable. So those are things that we aim to stay away from with our business. putting a massive amount of stress on ourselves to have everything go perfect? And of course, we don’t like unpredictable revenue.

We’d rather see stable, consistent revenue every single month. And of course, we want to see it going up every single month. So we’d like an evergreen marketing system.

So guys, I hope that is helpful in regards to why and when and if you should do launches as an online coach. And that will wrap up this episode.

But as always, guys, keep doing you and keep having an out awesome blast with your online business. All right. We’ll talk to you guys soon.

Hey Dino Gomez here, and if you enjoyed this episode, be sure to head on over to the SecretsofCoaching.com for more resources, downloads, videos and cheat sheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs.

All right. So that is it for this episode, guys. We will see you in the next one, Well bye.

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