Ep. 3 The Power Of Facebook Groups For Online Coaches [Insanity]

Written By Dino Gomez

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Transcription

In this episode, we’re going to be talking about the power of Facebook groups for online coaches. Let’s get into it.

Now, this is a story all about how, hey, guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven-figure online coaching business and we are about to get started in 3 2 1. All right, Facebook groups and online coaching go together like peanut butter and jelly. Let’s talk about this for a second guys.

The power of Facebook groups for online coaches, to be quite frank, I think at this point of time, at least at the time of this recording, if you’re an online coach, you absolutely need to have a Facebook group like there is no two questions about it.

And here is why.

Facebook groups right now are super, super powerful for these reasons.

Number one, On other social media platforms, you don’t have the power, you don’t have the ability, I should say, to actually build a tribe, to build a community that is like your own little like ecosystem, Essentially when you build a Facebook group and you’re the admin, that’s like it’s your house, it’s your domain.

You get to set the rules.

You can put people out of your house. You can tell people whether they have to take their shoes off before they come in and where to sit and where to sleep.

And like, You know, if they’re guests and all those types of things, like literally a Facebook group, look at the Facebook group as it being your house, like you are the ruler of the house and you make all the rules. And the reason this is so powerful is because it allows you to actually build a community, a community for your audience where there’s all different types of things that can happen in this community, where you’re the boss, where you make the rules, your audience, they can interact in several different ways.

All right. This is like a micro city or town. All right. So first off, your audience, they can ask questions directly to you, or your coaching team.

All right. And you can respond directly back to them. All right. Next, people in your audience can interact with each other. All right. So one person of the audience can ask a question in your Facebook group and you don’t even have to answer it. Somebody else in your community can answer it for them. They can literally have their own dialogue amongst themselves.

So basically, what we’re looking at here is a triangle of potential communication manner in which you can interact with your audience, they can interact with you, and then your audience can interact with each other. All right. Now, compare that to like Instagram for a second. All right? All that can happen on Instagram. People can like your post and they can leave a comment on your post, but they cannot open up a conversation with you.

All right. They can send you a private message, but there’s no way for your community to interact with each other on Instagram. Right. In other words, like to people like your community can’t be under your brand. There’s not a particular group or a domain for them to be in one spot where they can interact with each other. All right. And so this is like the tribe effect. And it’s really important that you have a location for your community to interact with each other.

Right.

For your clients to interact with each other, for your prospects, interact with each other, because that allows them to go, hey, who here has taken Dino’s program

Do you recommend it as it would fit for my niche or for what I’m doing? You know, like how long is it like all those types of things? Right. There’s so many amazing things that can happen when there is a community. All right. The second reason Facebook groups are so powerful is what I call the compounding effect of growth, the exponential potential for growth. There is no cap at this point in time to the size of which your Facebook group can grow to. All right.

And so that is very different from, for example, like your Facebook profile, like your individual profile. You can only have five thousand friends. All right. And so Facebook does not allow you to have more than five thousand connections with your individual profile. But when you create a Facebook group, it can grow to hundreds of thousands of people. All right. And what happens with a Facebook group is that people come into the group and you get to decide the branding and the cover images and the logos and you’re the admin and you get to make the rules and you can literally screen people before they come into your Facebook group.

You can ask them questions, you can grab their email address, you can ask them what they’re struggling with. So you can do market research to understand how you can make your programs better. You can ask them how they found you. There’s a million different things that you can do. And once they’re inside your group, like they’re going to see that you’re the admin. If you set up your group and you run your Facebook group correctly, there’s going to be a very apparent to them that you are the admin.

And what that instantly does is it builds authority.

All right. It is a kind of like you’re the boss, like everybody knows who the bosses inside of a company, and you are the boss of this Facebook group. So everybody is going to know that. So instantly it up levels your authority as a coach. And because all the interaction that takes place inside of that group is essentially credited to you for having created and hosted the party.

All right. And so it’s really, really powerful for positioning to have that Facebook group and that audience. And then again, there’s no cap to the size of which it will grow.

And here’s the thing. This is where it gets interesting, right?

Is, as is last year at the time of this recording last year, Facebook ran their first ever Super Bowl commercial. All right. And you know, Super Bowl commercials, I forget what they go for, but what is it? Thirty million dollars for? Five seconds or something ridiculous, right, and so Facebook actually ran a television commercial and so they ran a 30 second spot and their entire television commercial was guess what it was about? It was about Facebook groups.

That was what Facebook it was. It was essentially saying openly to the world and to everybody, hey, the future of our platform is Facebook groups. There’s even been some conversation going on that Facebook might eliminate the timeline altogether.

So in other words, they might be testing that. All right. But I’ve been hearing whispers about that. They’re considering removing the timeline so that when you log on to Facebook, you basically have to just choose which Facebook group you’re going to spend time in. Because what Facebook is realizing is that people are naturally already spending more time inside Facebook groups than they are on their timeline, because inside of a Facebook group, what do you find?

You find like-minded people and you find just that’s literally what it is. It’s a group it’s a group of like minded people. It’s a group of friends. And people are having a better experience on the platform, being inside of a group of like minded people where they all share a common interest or goals or lifestyle or whatever it might be, hobbies and things. And so Facebook is betting on Facebook groups that become bigger and bigger and bigger. All right.

And so if you are an online coach, it is absolutely imperative that you build a Facebook group and you build it as soon as possible. And I can’t tell you, but we’ve done multiple, multiple, multiple, six figures from our Facebook group.

It is incredibly powerful. And again, there’s there’s ways in which you can make your Facebook grow very quickly. There’s a ton of strategies.

And some of them I mean, again, I can’t some of them will be tough to talk about here on a podcast because it’d be more meant for like a video where I actually can walk you through the nuances of, like, here’s how you set the group up and here’s how you optimize the group to get exposure. And then here’s what you do inside of the group. Here are all the cool features and what you can do, how frequently to post, what to post and all that type of stuff to make your group grow fast.

It would require a video where you can actually see what I’m doing and where I’m clicking and where all the settings are and things of that nature.

And so if you guys are interested in building a Facebook group, check out coachinglaunch.com Coachinglaunch.com. Really awesome program on how to build a Facebook group really fast for online coaches that you build your audience once you have your audience built. Once you have several hundred people inside your Facebook group, it starts rapidly, exponentially growing.

The more people that come into your Facebook group, it’s like the snowball effect. More people inside the Facebook group, the faster it grows.

Because what happens is your interaction and engagement goes up inside the group. People come in, they start asking questions, other people start answering those questions. People start dialogues, they have opinions. Those are conversations going on. All the stuff starts happening. And the more engagement that’s inside your group, the faster it grows because Facebook sees, oh, my gosh, look at how much fun people are having are having inside this particular group. All right. And so, like, we have a free Facebook group.

You guys are all welcome to join it. You can just look up seven figure coaching and you’ll find our Facebook group. And it’s it’s amazing what happens, right? It’s when Facebook like so, for example, when Facebook sees that there’s a lot of interaction inside of our group, it’s like, OK, we’re going to recommend Dino’s group to more online coaches and so forth, because people are having an amazing time in that group. Again, there’s interaction stuff happening.

And that’s what Facebook’s entire algorithm is built off of, is engagement. All right. And so, for example, like you might have noticed before, that sometimes you might post something on your Facebook wall and it only gets a couple of likes or, you know, a comment or something like that. And other times you get a lot of likes and a lot of comments and stuff. And the way that works is based on Facebook’s algorithm. The more engagement a post gets in, say, the first twenty minutes of that post being live, the more reach Facebook gives that post.

All right. And so so basically, again, Facebook’s algorithm is like, OK, this piece of content is people like this piece of content, they’re responding to it. So we’re going to show it to even more people because it’s providing a good user experience. It’s a piece of content that people actually care about. And so the same thing happens with your Facebook group. If you if you’re able to produce a certain flow of content and conversational flow in the inside your groups, it’s going to get bigger and bigger, grow faster and faster because Facebook will naturally recommend your group to more people in your audience.

Right. And so Facebook groups, guys, what we do inside of our coaching programs is and I see this so, so, so often. Right.

Inside of our coaching programs we believe step number one, at least for us, you know, for newer coaches is you build your Facebook group. All right. And once you have your group growing, it’s so it’s so much easier to land clients because, again, you’re in the authority position.

And then here’s the thing, right, people, when it’s your group and you’re posting regularly, people are seeing your content like daily, right?

If you post just once daily, you spend ten minutes and you drop off a post on your Facebook group. People are seeing your name flash in their news feed, people are seeing your content, your content and their news feed and specifically in that group. Right. And they’re seeing you and hearing from you over and over and over and over and over again.

Right. We all know in the statistic is old. We all know that stat, that stat that people need to see or hear from a brand. I think it’s like seven or eight times before they’re willing to buy. And that’s an old statistic, right, in 2020. My guess is people need to hear from a brand like 16 to 20 times before they’re willing to buy All right.. And so if you’re if your audience is on Facebook, it makes sense that you post on their daily inside of your group.

So that way, audiences consistently hearing from you over and over and over again. Right. That’s building up that trust. All right. And so that way, when you do make an offer right there, ready to they’re ready to buy because they’ve seen and heard from you so many times. And so I could go on and on about how awesome Facebook groups are.

But when we see aspiring coaches struggling, it’s oftentimes because they’re not starting with organic marketing. All right. Now, to be clear, we love Facebook advertising like I love Facebook advertising. I love paid advertising. I think that is legitimately the ultimately the only proper way to scale it. Like if you really want to scale. And granted, I’ve seen plenty of organic coaches and marketers do very well, but it’s just so much in my in my opinion, it’s so much tougher and it’s kind of like throwing stuff at the wall.

So again, with with organic marketing, when you post on Facebook, you don’t have any analytics on it per say. Like you don’t know how many people, like, actually read your post or clicked on your post, whereas with advertising you always have data so you can track everything.

And so we love progressing coaches from doing organic marketing into advertising a little bit later at the right time in their coaching business, because it just allows you to scale much faster. And so but to start right. First place to start. Right. Especially if you don’t have money for advertising yet, is with a Facebook group because you build your audience there.

You can get your first couple of clients in, you can dial in your messaging, you get market research. You literally can use your Facebook group to get feedback from your audience on what they are struggling with, what needs to be inside your coaching programs, what they training. They want to see you released next. All these types of things, you get all that feedback so you can put together an awesome coaching program, land your first few clients.

Right now, you’re off and running. Now you can get some testimonials. Now your program’s up and you know your offer and your messaging is dialed in. And then if you want to grow even faster, right. It’s so easy to plug in advertising and then you just grow at a much faster hyperspeed.

So that’s kind of the way that we like to do it. I’ve seen other coaches teach, just run with Facebook ads or advertising right out of the gates. And it seems like there’s a very low success rate for that because it is a little bit more technical and so. Well, we’ve always recommended as hey, start with so you can nail your messaging, you can nail your offer, you can get your first clients, you can design your program, you can refine your program, make it even better.

Right. And once you have all those things going for you, well, then you can just dial up the speed at which you’re going and grow and the amount of people that you’re serving and the impact that you’re actually having with advertising. And and and and there’s there’s a lot of different ways to incorporate advertising so that it’s not overly technical. It doesn’t have to be you can actually incorporate it with your organic. It’s very systematic ways, but we’ll cover that in a different episode.

But guys, if you’re an online coach right now and you haven’t built a Facebook group, what are you waiting for? Honestly, build the Facebook group, guys.

It is again, there’s just I don’t think there’s an easier way to build authority and build your audience than with a Facebook group. And again, Facebook is predicting it is the future of their platform. So it’s an amazing time to build a Facebook group and build your audience, get market feedback and research, and then you have a nice audience to sell to. And again, you can refine your marketing, your messaging, all that cool stuff. It all happens inside a Facebook group.

And so, yeah, that’s that’s what we recommend is get on a Facebook groups. They’re extremely powerful for those reasons that we chatted. So, yeah. So that’s that’s what we have for this episode. Guys, as always, keep doing you and have an absolute blast with your online business. We will see you guys in the next episode.

Hey, Dino Gomez here and if you enjoyed this episode, be sure to head on over to the secretsofcoaching.Com for more resources, downloads, videos and cheat sheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right.

So that is it for this episode. Guys, we will see you in the next one.

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