It is another sunny and gorgeous morning here in San Diego, California, and just got back from a morning walk with Kona. Have the coffee going. And today is that day. One day a week. On Tuesdays, I allow myself to actually go with my favorite creamer, which is like the mocha mint kind of combo, completely unhealthy. And normally I eat pretty dang healthy and clean, but I allow myself to do that once a week, and I allow that in the middle of the week to kind of break things up. But today, guys, I want to talk about this. I want to talk about how to make your life and your business, how to simplify things, all right? Because oftentimes business can get chaotic, especially if you’re growing. It’s getting chaotic, right? So many more inputs, so many more opportunities. You will notice this as your business begins to grow, one of the toughest things to do is you have to get really good at saying no, because you have more and more people asking for your time and attention. And so that’s a whole different tangent. But I want to share with you guys today something that you can do today, this week, that will make things much easier and what you should focus on.

Let’s dive into this. Let’s go.

This is a story of all about who am I. Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1.

Does anybody here love sweatpants? I’m in sweatpants right now. And because it’s starting to get a little bit chillier here, relatively, I should say, it’s starting to get chillier here. In the mornings and evenings, I have my sweatpants on with a sweater, and we’re kind of at the end of summer, and so I’ve been in, like, tshirt and shorts for like, five months, and it’s finally, like, sweatpants and sweater time. It feels good. I’m enjoying this. So I want to make your life easier today. Here’s one thing that you can focus on that can change everything. So your business is growing. You have some clients. You want more clients. All right? Question you have to ask yourself is, where should my attention go? Let me repeat that. Where should my attention go? What’s the next problem I need to solve? What’s the next thing I need to do? So I to want, quote Einstein on this one. I think this is cool. I love studying the great minds and reverse engineering how these people viewed the world. I think their perspective of things is so cool. But Einstein said this, if I had 1 hour to solve a problem, I would spend 55 minutes defining what the problem is, and then 5 minutes actually 5 minutes actually solving it.

So Einstein, right? One of the world’s greatest thinkers ever said, if I had 1 hour to solve a problem, I would spend 55 minutes going, what is the problem? Let me make sure I even understand what the problem is. And then I’d spend the 5 minutes once I knew what the problem is, just solving it, just doing it. So that’s fascinating, right? So I think it’s safe to say this guy’s genius, right? So you’re sitting here and you’re trying to go, okay, I’m at a certain revenue level, I have a certain number of clients, and I want to bump up to the next level. So the question you need to ask yourself and the thing that you need to focus on is what is holding you back from that next level? That’s the first thing that’s all you need to focus on. What is holding me back from getting to that next level? What would have to change? What would I have to amplify? What would I have to do better? You need to figure out what that might be. Now, that can be a lot of different things that could be, okay, I need to increase the volume of my content.

Okay. My messaging. I don’t need to increase the volume. I just need to get even better with my messaging. It could be no, I just need to work on sales because right now I’m closing. Maybe you’re closing at 20%. If I get that up to 35%, that’s going to equal an extra certain number of clients per month, right, which will be that next level. So first thing you need to do, because you’re probably sitting there and you’re like, okay, because you’re at a new level that you’ve never been to before, naturally you don’t know what is required to get to the next level that you’ve never been to before. And so before you sit there and just think, okay, I just need more hours. That’s not necessarily more hours is not necessarily the answer. You will burn yourself out if you think the only way to grow is by putting in more effort. Instead, what you should be focusing on is how do you sharpen your axe so you can cut down the tree faster? So ask yourself, where do I need to improve? Where should my focus be so that I can get to the next level?

What do I need to optimize? Is it the sales calls? Is it clients resigning with you so that you don’t have to do as much acquisition? You’re going to keep your clients longer? Is it your messaging? Is it your marketing? You need to first define the problem. Once you understand and have defined what the problem is, then you put all your energy into that and that will take you to that next level. So I think that’s so cool because oftentimes we sit there, we get to a new level and normally then we plateau. We sit there for like six months. Some people sit there for years and they don’t understand while putting in more effort, more hours, they don’t understand why they’re still at the same level. It’s because they never clearly defined what the problem was, so they never had direction. So I want to give you guys direction only. You can do that, unless you decide to hop on a call with us, in which case we would sit down with you, and then we would define the problem that happens when you book a call with us. We go, okay, is it your message?

Marketing, offer, sales, or delivery? We look at all five of those components, and we tell you on that call, hey, this is where your focus needs to be. Your messaging needs to be sharper. You need to focus on your messaging. There’s some improvement areas and opportunities around your offer in this manner. And then we need to work on sales as well. We will literally tell you on the call so you know what your direction should be. And then if you’re interested, we will say, if you want help doing those things, here’s what it looks like to join our mastermind. But that’s why we do those on those calls, guys, is because you need that direction first. You need to define what the problem is. So that is your action item for today, guys, and for this week, to find out what your problem is. That will get you to the next level. Hope you guys have killer day. We’ll see you guys tomorrow.

Hey, Dino Gomez here and if you enjoyed this, so be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos, and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five-star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode. Guys, we will see you in the next one. Bye.

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