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Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1.
In today’s episode, guys, I want to just say this be thankful that it is hard. Whatever you are experiencing, whatever you are going through in life, wherever things are at inside of your business, if you’re going through a season where it is challenging, be thankful that it is challenging. Let me break this one down for you and what my thoughts are on this because I think this is a good reframe and I think it’ll serve you massively. So let’s dive into it. Be thankful that it is hard. What is going on? Visionaries. Dino Gomez here, super excited for today’s training. It’s a beautiful day out in Southern California. I hope it is beautiful wherever you are as well. And trust me, it is beautiful wherever you are as well, right? Whether it’s snowing and blizarding or whatever, there’s something cool about that as well. I lived in Colorado for a few years and I very much enjoyed these seasons. And so there’s always something cool about that. But yeah, today I want to talk about this. Guys, we’re humans. Interesting discovery. Do you know we’re humans? You are human. If you didn’t know that, you are.
And there’s the first enlightening thing I will share with you today. I’m just joking, obviously. But yeah, you’re human and so you are emotional. You’re an emotional creature. And naturally you have to have perspective. You’re going to have different emotions. You’re going to have tougher days. You’re going to have bad days, bad weeks, maybe a tough month, maybe a tough year. And this can be in your personal life. It could be in your business, it could be in the combination. It can be all of the things. But here’s a reframe that I like. When something is challenging for me in that moment or that season is, I try and remind myself to be thankful that it is hard. Why would you be thankful that it is hard? Why would you want to look at it in that manner and in that light? Because when something is challenging and difficult, it’s an opportunity. It’s an opportunity for you to differentiate yourself from everyone else. Who wants a pity party? Sometimes we’re so caught up in the moment, in the challenges, we’re just like, why me? Why now? Why does it have to be like this? But really, it’s just a massive opportunity.
And with understanding perspective, you would not be able to enjoy flow and having things be seamlessly easy and everything is clicking. And we’ve also who here has experienced that right? All of a sudden, gosh, I’m on fire right now because I have all the amazing energy. I’m sleeping well, all my relationships are awesome. And all this is awesome and business is crushing it and this is amazing. And just money’s coming out of nowhere and bank account is filling up and all of these cool things can be happening for you. You would not be able to enjoy that experience if you haven’t experienced hardships. Otherwise, there would be no perspective. That would just be your norm. That would just be your norm, and you wouldn’t be able to go really? Soak it up because when that’s day in, day out, then you actually end up losing perspective. And normally you end up losing appreciation for the flow because you’re just used to it. And so this is actually why a lot of people roller coaster and go up and down is because when something becomes too easy for you or there’s too much flow, if there’s not enough gratitude with that flow, then you end up in one way, shape or form self sabotaging, whether or not you recognize it.
What do you mean by self sabotage? Well, oftentimes you will have a record setting month followed by an average month or a less than average month the following month. Oftentimes it’s a time delay. So you might have a record setting month in business. All right? And then two months later you have a way below average month. Why did that happen? Well, you had a record setting month, then all of a sudden you said, hey, we just had a really killer month. And you know what? I deserve to take some extra time off. I don’t really think we need to send daily emails right now. I don’t really think we need to launch new ads. I don’t really think we need to do all the things that we were doing that allowed us to have a record setting month. So you start to take your foot off the gas, all right? And then the time delay kicks in. So it’s not like it happens overnight. And then all of a sudden your business crashes. No, you just stop doing the things that were working. And so things start to slow down. And then two or three months later, all of a sudden you had a bad month or an average month, and you wonder, Why did that happen?
And it’s because you stopped doing the things that allowed you to have the record setting month. It’s like going to the gym every single day. You get super fit and then you go, you know what? I deserve a burger. I deserve this new weekly routine where we order food a couple of times a week.
I did that. I’m not going to lie, I did that during the pandemic. I gained like 3 or 4lb. And I justify to myself, now there’s a global pandemic going on here. And you know what? It’s funny. I think it’s funny in retrospect. I also told myself, you’re supporting small businesses. I was like, It’s okay if we order food unhealthy food to be delivered like three times per week. And normally, normally I eat super clean and healthy for all of my meals. But I was like, you know what? Pandemic’s going on. Business is crushing it. You know what we can’t go out to eat. So might as well just order food and we’ll just make sure it’s from small family owned businesses. So that way we’re still stimulating the economy so that we can justify it there. And so I think talking to a lot of people, a lot of people seem to have gained some weight during the heart of the pandemic and so forth. And then all of a sudden I was like, okay, that was enough of that. Like, let me go get shredded again and eat healthy. And I wasn’t feeling as energetic as when I eat clean.
And so then I quickly got back into my routine and of eating healthy and started feeling much better again. But again, that’s what happens, though, is you take your foot off the gas for a little bit, you start to justify. And then I didn’t gain 3 or 4lb or whatever it was. I didn’t gain that in a week. It happened over the course of like four or five months, right? Slowly but surely, all of that Thai food I was ordering and all of those carbs start adding up. So it happens over time. So that can happen in your business. So when something is challenging, when you are in that season, in that moment of things being challenging, right? One of the best things you can do is give yourself perspective and say, this is awesome and epic because it is an opportunity for me to power through and it is going to build character.
And here’s another cool thing that you can do.Start journaling when you are in the middle of it. Journal. I’m a huge fan of consistently journaling. And I’m trying to do a better job of doing that consistently.
But one of the best things you can do when you’re in the middle of a storm is to Journal. Here’s what I’m experiencing. Here’s how I’m feeling. Here are the actions and behaviors I have. Journal all that because now you have an opportunity and you’re building a story that you can recall upon that you can tell. All right. And stories are so critical, right. And this is how you relate to people, because everybody has had difficult experiences in their life and everybody will go through difficult experiences in their life. And everybody at some point in time is going to lose a family member or a friend or something else. We’re humans, right? So we’re not going to be on Earth forever. So we’re all going to experience these hardships. So it’s consistent through life. It’s coming in the future as well. But if we can sit down and Journal in that moment, then we have the ability to use that as a story and to go back and help others with our ability to relate to them when they’re going through a hardship. And so that’s another amazing exercise for you. But be thankful if you’re in the middle of it, all right, you will break out of it.
Remind yourself of all the other difficult things that you have gone through in your life and that made it out through. And you’ll be like, hey, it’s just another one of those things. I made it out last time. I’ll make it out again. But Journal about it. Be thankful. It’s difficult. It’ll allow you to enjoy the good times ahead and things can change on a dime. And so all of a sudden you might think everything is just the ship is sinking, and then it’s fine, like two days later. And so with twelve years of online experience, I can say that that has happened to me so many times in the course of twelve years. And having run an agency, we would lose a big account. They would go, we want to bring this in house now. We’ve grown too big. And so we need to hire somebody in house. And again, they loved our marketing. They normally always offered the gig to us. They said, hey, do you guys want to work in house with us? But I’m always like, no, I like working from home, making my own schedule. We part ways with them, but then we lose a big account.
For a moment, I’m like, oh, crap, this sucks, right? We just lost this amazing client, this big retainer, and I think the world is going to end. And my mind races and I play all the what if games and all the things. And then a week later, we’ve landed an account that’s just as big, if not bigger, and everything is fine again. And so that happened over and over. So initially, if you’re new to this entrepreneurial space, when something goes wrong for the first time, you will panic and freak out. And as you build your muscle endurance in this game of entrepreneurship, then it takes a lot more to throw you off tilt. Now something can break for a second and I just go, okay, I’m used to putting out fires. All right, let me handle this. As an example it just so happened that we had two of our team members. One of them got covid. The other one had what seemingly was their house burned down in a fire. And all of this happened within a two week period. And so we were down two very critical staff members, like, at the exact same moment.
So all of a sudden it’s like, oh, my gosh, there’s so much pressure. I have to do so much extra work to make up for this. And other team members have to fill another slack and so forth because we’re short two critical members. One of them has covid, the other one’s house just burnt down. Seemingly. Thank God it didn’t end up burning down but it was a situation for a couple of weeks and it seemed like why couldn’t this have been spread out more? But it’s just so happened it happened all at once and that’s just how it goes and nonetheless I didn’t freak out. I was like, yeah this happens and all of a sudden two weeks later they’re both back, both healthy, both houses are fine, they’re good to go and everything’s fine and so that will happen in different facets in your business and in life and just know be thankful that it’s hard. You’re building your strength, you’re stretching, you’re growing. It becomes helping you to be more relatable so you can help others through challenging things and it allows you to enjoy the seasons where things are all flowing and everything is nice.
So that’s it for this episode, guys. I hope that is helpful. We will see you guys in the next one.
Hey Dino, Gomez here and if you enjoyed this, so be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode. Guys, we will see you in the next one. Bye.
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