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Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1.
In today’s episode, we are going to talk about doubling down on success and how to be more consistent, which is one of the most difficult things to do. This is going to be a great episode, guys. Let’s dive into all right, guys. So at the time of this recording, it is Sunday here. And no matter what day of the week, you are listening to this. Happy Monday, Tuesday, Wednesday, Thursday, Friday, Saturday or Sunday to you hope it’s just going to be a killer and amazing day for you. I want to talk about something really interesting concept I heard recently, and it makes complete sense because I was reflecting on it myself. But the topic here is how to double down on your success to grow your business. Right. So here’s what often happens is that you have different strengths and weaknesses. And this is something that we work on quite a bit with our clients is helping them to self identify what are their strengths and weaknesses so that they can leverage more of what they are good at and then simultaneously in their free time, work on developing around the areas where they might consider themselves to be a little bit weaker.
And this is such an important one because here’s where I think this gets really interesting conceptually is that let’s just say you are a really good email marketer. Like you’re great at writing emails, engaging emails. You have a high open rate, a high click through rate. People love your emails. They look forward to your emails. That might be a strong suit, a strength that you have. All right. You could also be a great copywriter. You could be great at sales. You might be very charismatic and you’re great on video. There’s all these different skill sets that you can have. You might be just a great coach that’s very relatable to your clients. And you’re able to explain things conceptually to your clients where they’re able to understand more difficult concepts because you’re able to maybe articulate and explain those difficult concepts better than others would be able to. There’s all these different skill set that you can have. Now, here’s where it’s interesting is whatever you are naturally strong at whatever is a strength for you, you should be doing more of that because you have an unfair advantage there. All right. So guess what?
If you’re really good at sales, what you should probably be doing is more sales because you have an unfair advantage there. Right? A lot of people are not afraid to sell. Some people are just average at sales. If you have a very high industry close rate, you should be doing more sales. And raising your prices because you’re able to close clients at a premium rate and you’re able to close them consistently. Right. That’s something you should be doing more of because it’s an unfair advantage. And that kind of makes sense, right? Do more of the things wherever your unfair advantage is. Do more of that. If you’re really great on video, guess what? You should be doing more of video because a lot of people are too afraid to get on video or they’re not that exciting on video. And people don’t like watching more than 5 seconds of them. If you’re able to hold somebody’s attention for a long time on video because you’re just so entertaining and articulate and charismatic and all the things, guess what? Use that unfair advantage. Do more and more and more video because that’s your advantage. Right. It’s so interesting, this concept because what ends up happening is whatever your strengths are innately, that thing comes easy to you.
You might just be a great writer. That’s just a skill of yours, right? You’re just great at copywriting, you’re great at telling stories, and you have a lot of interesting stories that comes easy to you. And when something comes easy to us, we normally write it off we go, this is too easy. Anything that’s easy for the mind becomes boring. And so it’s not as exciting to us because it’s so easy. And so we just assume sometimes subconsciously that like, hey, everybody is a good writer, or hey, I would imagine everybody has an 80% close rate. Sales has always been easy for me, and it’s not for everybody. Everybody has their strengths and weaknesses. And so because our one strength area of strength comes easy to us, what tends to happen sometimes is that we stop doing it because we go, oh, let me just go learn this new fancy cool thing because I’m unfamiliar with that and we stopped doing the thing that is our unfair advantage when we should be doubling down on doing it just because it comes so easy to us. Right? So if you’re wondering what’s a really fast and easy way to grow your business, we’ll find out what your strengths are and then do more of that because that’s your unfair advantage.
And it might be super easy for you. It might even be kind of boring for you because it comes so naturally to you. But that’s your unfair advantage. So why not have an easy way to grow your business, right? Oftentimes we try to over complicate things. It can be as easy as that. Hey, I’m really good at sales. You know what I’m going to do? I’m going to take more sales calls and we’re going to raise our prices because we’re so good at closing. Right. And so that I just find super interesting. And so, again, as a reminder, if you’re sitting here trying to figure out what’s a fast way for me to grow my business. Figure out what your strengths are, start doing. Doubling down on your strengths. That does not mean you do not look to develop other skill sets and other things but after you have doubled down on your strengths doing those, whatever time is left over you can put towards developing complementary skill sets that are just going to make you even more valuable in the marketplace. All right, you still want to grow in other areas but that comes after you’re doubling down on putting more time into what you’re strong around because that’s ultimately what’s going to move the needle for your business right now.
So that’s what I have for you guys today. I thought that one was super interesting. I was thinking back on that and I was like you know what, we’re not sending enough emails and we have a lot of people that say they love opening our emails and they appreciate the value that comes from our emails and they look forward to the emails and they like the stories and the emails and then every now and then I find myself falling out of the routine of writing more emails because it just comes easy to me so I’m like we don’t need more emails and it’s an unfair advantage for us. We really should be writing new emails consistently because it comes so easy to us. It is an unfair advantage so I wanted to share that with you guys there super interesting and again that’s a great way for you to quickly and easily grow your business. It does not have to be challenging. It can be easy. Alright. So hope that’s helpful guys put that into action. We’ll see you guys in the next episode.
Hey Dino, Gomez here and if you enjoyed this, so be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheatsheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode. Guys, we will see you in the next one. Bye.
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