In today’s episode, we’re going to be talking about how much value you should give away for free as an online coach.

Let’s go now.

Hey, you guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1. How much value should you give away for free as an online coach? This is a really popular subject and as a newer online coach, this is something that is is a kind of a question and scenario and kind of just a thing we need to figure out.

Right.

OK, so, you know, I have my program All right I know what I want to teach my clients and what I’m going to help them do. But how much of that should I give away for free? Because I don’t want people to absorb all my free content. Right. This is the concern we have as a new coach. I don’t want people to consume all my free content and then pay me a bunch of money for my coaching.

And it’s the exact same thing as the free content. Right. So that’s kind of like the dilemma. That’s like the catch 22, so to speak. That’s like the actually I wouldn’t be a catch 22. But anyways, that’s the dilemma, right? That’s the thought process.

So the proper way to do this, guys, is when you are giving away free content. Right. And you want to give away you want to have freebies, you want to have lead magnets. You want to have free PDF that you give away. You want to be doing perhaps Facebook lives. If you’re doing organic, you want to have maybe videos on YouTube or podcasts, whatever it is that you’re using as your traffic medium and way of giving value first, demonstrating your expertise, you need to figure out, right, like, OK, what am I going to give away for free?

That’s different from my actual program. And how do I do that so that it doesn’t make free content, doesn’t cannibalize the actual training inside of my coaching program. All right. And so the way that I like to do this, guys, is with with my free content. I like to teach the concept, but not the technical execution. All right. And so those are two vastly different things. All right.

And so let me give you guys let’s see if we can give you guys an example here.

Let’s just say you are a relationship coach, all right? You’re a relationship coach.

And in particular, you help single men attract their partner into their life. So that’s what you do. You work with single men. You help them attract a partner into their life. Now, what would you do for your free content? Well, what you might do is let’s just say you’re coaching program as a relationship coach.

Let’s just say that you have figured out that in order for somebody that is single to all of a sudden end up with a lot of dates or otherwise find their significant other, that there’s a five step process that they need to go through and so that that there would be your signature system. Maybe it’s a five step process people go through and by the end of that five step process, all of a sudden they’re going to start having a lot more dates and they’re going to really love where they’re at.

And pretty soon it’s just a matter of time before they end up in a relationship or it’s that five step process is your signature system, OK? And if you don’t know what a signature system is, then that’s, you know, make sure to subscribe. That’s something we’re going to cover real soon. And one of the upcoming episodes. OK, and so on a completely different note, what I just did right there was I created an open loop.

So in other words, I’m not going to talk about what a signature system is and your curiosity, if you don’t know what it is, probably just peeked through the roof and now you’re going to stick around for a later episode. And we’ll also talk about how to create open loops. But you want to create open loops in your marketing. Specifically, you want to create it in your free content.

So, again, what we want to do here with our free content as this relationship coach is we want to what we want to create open loops with our free content, but we also want to teach the concept, not the technical execution. So as a relationship coach, if step in my signature system, let’s just say step number one for single men to begin on the road to and end up in a relationship, maybe step one is, is that they first have to become comfortable with being single.

Maybe that’s step one of five different steps. Right. And maybe you’ve figured out that, hey, once people are confident in themselves and being single and enjoy being single, you know, maybe that’s step one because they no longer are coming off as needy and they’re no longer just taking any and all dates that are available to them. They’re not settling. There might be a lot of different things to that might be step one. All right.

And so you might do a video training then. That is something along the lines of why you have to love being single before you can fall in love with someone else. That might be what you do as a free piece of content. All right.

And so you can talk about the conceptual idea that, hey, you need to really love yourself first or you really going to enjoy being single, enjoy the freedom, enjoy time by yourself, enjoy, you know, just whatever it might be. And you could talk about that for quite some time. And you could even be a bunch of different video trainings, a bunch of different pieces of content in itself, talking about the importance, the overall concept of you have to enjoy being single first before you will attract or end up in a relationship.

So you can talk about that almost all day. But what you’re not talking about is how to. Actually enjoy being single, so you’re not breaking down how to enjoy being single. That would be inside of your actual coaching program. All right.

And so, So that’s an example right there of teaching the concept. Let me give you another example here is I taught Facebook ads. Right. And actually, we still do. That’s another one of our coaching businesses as we teach Facebook ads to aspiring entrepreneurs. So we have two different coaching programs. We have the first one where we teach Facebook ads to aspiring entrepreneurs. And then we have the second program where we teach online coaches how to grow to seven figures.

All right. And so with our Facebook ads program, a lot of our free content is just teaching an overall concept. So, for example, we tell people, hey, a lot of people still, believe it or not, have not heard of Facebook ads like that. There’s a whole different world out there that just doesn’t you know, they don’t know what Facebook ads are or really how they work. And so I might be in front of a whiteboard and I’ll say, hey, you know, let me show you how you can start a Facebook ad agency.

Let me show you what a local Facebook ad agency looks like. I might be in front of a whiteboard and I say, here’s how it works. You’re going to place an ad on Facebook, right, for a realtor. All right. And then people are going to see that ad and they’re going to click on it. And then I might draw an arrow and I’ll say after people click on that ad, they’re going to go to this landing page.

A landing page is where you collect information about somebody. All right. Name and email address, maybe phone number. And after they submit their information, that individual, because they’re interested in the real estate agents listing, they’re going to go to a thank you page, the second page of the funnel. And then from there, you’re going to give them further directions of when and how to expect to be contacted by the realtor. So I can literally go ahead on a whiteboard and map that out with boxes and arrows of how that funnel works.

So I’m literally giving them value by saying, hey, here’s how it works. And people, if they want, can go take that and go try and set that up by themselves. If they so choose what I’m not doing as I’m literally not showing them. Here’s how to select the targeting for your Facebook ad. Here’s how to set up your Facebook ad. Here’s how to sign clients. Here’s the proposal to give the clients Here’s how you write ad copy.

I’m not telling them what Facebook allows and doesn’t allow as far as rules. Right. Facebook has certain rules of what you can and can’t say in your advertisements. I’m not covering that. I’m not covering. OK, here are the best practices for your landing page. Here’s how to actually set up a landing page. Here’s what funnel or here’s what software you use to build a funnel. Like here’s how to connect your funnel to an autoresponder.

There’s a million different things that go into technically setting up a Facebook ad funnels and there’s not a million different things. But, you know, there’s a checklist. So I’m showing them like what happens, how it works, what they should be doing. But I am not walking them through step by step. So everybody that’s watching that training goes, OK, that was awesome. I want to do that.

But they still don’t know how to. So there’s there is a big difference there, right. We welcome people to take our free content. We have had tons of people leave testimonials from our free content, getting them results. And those people just like to go out and figure things out on their own. And sometimes it takes them longer and it’s a slower process. A lot of times it’s a much, much longer and slower process, and that’s completely fine.

But there’s other people who are like, wait, wait, you know, how do I set all that up? I don’t know where to click. I’m already lost. They try and do it by themselves and they go, I’m lost. And then they go, OK, you know what? I’m tired of trying. I’m tired of spinning my wheels, trying to learn how to do this by themselves.

Can somebody just walk me through this step by step? I’m going to join your program because I know there’s a bunch of coaches in there and that they will literally walk me through this step by step.

And so that’s what that’s the difference between teaching a concept and the technical execution of it.

And so, again, to go back to the you know, let’s just let’s go into a completely different nature of your coach. And let’s just say you are like some type of spiritual coach. You do like a law of attraction, teach people how to attract more abundance into their lives, whether that’s money, wealth, health or relationships. Right. Again, you might have your signature system of how that’s accomplished. And you’re just going to tell people, yeah, these are the six things that you need to do in order to attract more abundance into your life.

But you don’t tell them how to do each and every individual one of those steps. And so the massive difference between teaching the concept in the technical execution. And so what we always want to do, right, is teach the concept and not how to actually do it.

Now, amongst that process, guys, here is something else that’s important. Amongst that process of when you’re teaching something and is a free piece of content, you need to make sure it’s super clear. All right. Now, this is important. You need to make sure it’s super clear to your audience that you are teaching them just the concept. OK, that is a big mistake. I see newer coaches make is they teach something and they kind of in a way in which they’re explaining it, they suggest that that’s all there is to it right now, that is a massive mistake. All right. That is a massive mistake, because if your audience for one second believes that is all that there is to it, a couple of things are going to happen. One, they’re going to go, oh, well, I’ll just go do that by myself, OK? And that that’s the worst thing that can happen.

Because what happens then when somebody tries to go do something by themselves without your coaching is that they normally fail. All right. They normally fail or they normally give up. It’s one of the two. Right. And so when they fail, then then it’s a bad reflection on you, so to speak. At least that’s what most people do, is rather than blame themselves, which is what they should be doing, they like to blame the system or methodology.

They go, nope, that doesn’t work. I tried it. It doesn’t work. Right. And so the fault goes on to the system or the concept or the strategy rather than onto themselves. And so that’s not good because then they lose hope and then they search around for something, you know, something else that might work.

And they have a perpetual, vicious cycle of this because they keep thinking they keep trying to figure out how to do it by themselves. They bounce around from all these different coaches or all these different strategies of how to accomplish them. And it never works for them. And they wonder why it never works for them.

It’s because it’s when people give away free content, they’re not creating an open loop.

You need to make it very, very clear when you are teaching something for free, no matter if it’s a podcast, YouTube video, Facebook Live, whatever it is you’re doing, giving away some type of freebie, you need to make sure your audience knows that, hey, this is just one tiny piece of the entire puzzle, OK?

That is, you have to say that you have to make sure that that is crystal clear because that’s sets the stage so that people go, OK, now that was cool. I get it. And I also know there’s a lot more to it. All right. Now, that is in your best interest for both your prospect and you, OK! It’s in your best interest for your prospect, because we just talked about that.

We don’t want them to go out there, tried to do it by themselves and then fail and think that it doesn’t work. All right. And almost everything, you know, almost everything is hard to do by yourself if you’ve never had any type of coach whatsoever, like everybody has a coach, the best of the best athletes, artists, you know, whoever it might be, everybody has a coach. And that’s achieved some massive level of excellence.

There’s just there’s nobody out there that goes. I figured it all out by myself. I have yet to come across somebody who is well known for their success in any type of category that says, yeah, I figured it all out by myself. It just does not exist. So it’s really important, right?

Like no matter what, even if you on accident give away too much technical strategy, just make sure you let people know, hey, this is going be really hard to do by yourself. All right. But inside of our coaching program, we can literally walk you through this and how to do this and give you the support to make sure that these technical aspects are set up correctly. Right.

So that’s in the best interest of both parties because we just don’t want people to try and do it by themselves and then fail. All right. And so that’s basically what you guys want to do, like when it comes to, how much value should I give away for free? The main things that keep in mind. Right. One, teach the concept, not the technical execution. All right.

And then two, make sure it’s you, it’s apparently clear that you create an open loop. You make sure your audience knows, hey, this is just one piece of the puzzle. All right. And so you’re welcome to go and try and do this all by yourself from what we just taught you or told you, the strategy is. But what you will most likely there’s a good chance you will fail because there’s so many different nuances and it doesn’t matter what industry or nature and guys like everybody’s different.

Like for example, I have so many different types of clients. And if I tell our clients, OK, here’s like a strategy to launch a program and you’re going to do a Facebook live and are going to do this with it as well. And this and this. It’s going to be for every single one of our clients because some of our clients are extroverted love being on camera. Some of them are deathly afraid of being on camera and some of them are don’t even know how to set up a Facebook live like they’re not good with tech.

And some of our clients are really good with tech. And so it changes. This is why coaching is so valuable.

Right. And what your services are so valuable is because every single client is going to be slightly different as far as their strengths and their weaknesses. And what that allows you to do as a coach is custom tailor how they need to do things right, what they need to work on to make the strategy in the concept worked for them. So I want to throw that bit in there because that will help you guys out as an online coach. And I hope that answers the question.

Guys, how much free value should I give away. What do I actually teach so I don’t cannibalize what’s in my coaching program? You teach the concept, not the technical execution. And you make it abundantly clear, right, that you know, that this is just one part of the puzzle. And there’s a lot of other nuances that go into it, because I’m sure with your coaching programs, it’s the same thing, you with different clients, you can be doing different things and you’re able to help people through different strengths and weaknesses that they have so that the system works for them.

And that is the value of coaching.

So I hope that’s super helpful, guys.

That is it for this episode. And we have a lot of amazing things coming up in future episodes.

So be sure to subscribe again to talk about open loops, creating a signature system, high ticket vs. low ticket, all types of crazy things. All right. So that’s it, guys.

We will see you in the next episode.

hey, Dino Gomez here. And if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos and cheat sheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode, guys.

We will see you in the next on.

An open loop, how do you create an open loop in your marketing so that people buy more of your coaching services? That’s what we’re going to talk about today.

Hey, guys, Dino Gomez here and you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing a seven figure online coaching business. And we are about to get started in 3 2 1. An open loop, what is an open loop and is that what are we talking about here? Loops and opens and how to create an open loop in marketing?

And that’s what we’re talking about today, guys. And first, let’s talk about what is an open loop. OK, so an open loop in marketing is essentially a strategy in which you give away a little bit of something as far as knowledge or information, but you don’t give away everything. It’s basically leaving your audience wanting more. It’s not giving them the whole piece of the puzzle.

And you want to do that with your marketing so that people continue to want to. Let people invest in your programs so that people are on the edge of their seats so that they want more information so that they subscribe for future episodes. Right. And so I’ll give you guys an example of this.

So on our YouTube channel recently, I broke down the four components that are necessary to sell high ticket Coaching because everybody wants to know how do I sell a ten thousand dollar plus coaching package? All right. And I did a YouTube video covering exactly how to do this. All right. And so component number one of that video to selling high ticket coaching is to focus on your audience. All right. And component number two was what you’re going to have to go over to YouTube to see what the other three components are to sell high ticket coaching.

And I suggest you check out our YouTube channel and subscribe over there now that right there, guys, would be an open loop. And that was kind of a brutal one, I must say. Don’t hate me for it. But honestly, if you want to see my goofy self on video explaining the four components to sell high ticket coaching, that’s over on our YouTube channel, just search Dino Gomez on YouTube and you’ll find us. But that’s essentially an open loop, guys, is where you’re going to give some value.

Right.

But you don’t give, again, you’re not giving away the whole thing. An example of open loop is Panda Express giving you your walking past at the shopping mall and they give you one piece of orange chicken and then you’re hooked.

It’s basically another version of a hook. But it basically what you’re doing is you’re saying, hey, there’s more of this to come. So if you liked this, stick around, because there’s going to be a lot more of this.

It’s also saying, hey, what I gave you today is not the entire solution. All right. So I do have on that YouTube video talk about the four components to sell high ticket coaching packages of at least 10K. And then again, we’re going to be covering that in this podcast as well, which again, is another example of an open loop. You guys are going to want to stick around for that episode.

Right. So that’s you know, that’s going to be coming up. I’m going to review what those four components were in that YouTube video. But those are basically open loops, guys where you’re explaining a value, explaining a concept, how it works, how it benefits your audience, why they should be doing it.

And again, maybe you’re teaching the overall concept of that strategy, not the technical execution. And then you would say, in other words, make it very clear, right. Hey, this is you know, these are the five steps to achieve X, Y, Z. If you have relationship coach, these are the five steps to end up in a relationship. If you’re coaching people who are single, these are the five steps to end up in a relationship.

If you do all five of these steps and working on these five areas of your life, you’re going to end up in a relationship really fast and you can even introduce what those five steps are. But you would also make it really clear, right, that there’s certain nuances and things that go into each of those five steps that are unique to the individual. And therefore, you know, it’s not just enough to know what the five steps are.

You have to have somebody there to coach you through each of the five steps to make them work for you. All right. So that’s an open loop because it’s leaving people wanting more and they understand they get value, but they understand, OK, there’s a lot more to this. And if, you know, in order to make this work, I’m going to want more coaching or I need to watch more of the training. I need to listen to more of this podcast.

So that’s an example of an open loop, guys. It’s really quite easy to do, but you’d be surprised how many people don’t do it. And if you’ve always wondered why is it that some of these coaches are some of these individuals that are so good with their marketing and their messaging, and why am I so addicted to what they’re doing? It’s because suddenly they’ve gotten really good at consistently creating open loops. And it’s kind of almost like a skill set that you develop where you don’t even have to think about it.

Because initially, like I remember when I was shooting YouTube videos, first starting out, I was more nervous and concerned with being on camera than the message I was actually delivering. And this was like five years ago. And again, if you guys want to see how horrible I was on camera, seriously cut, look me up on YouTube. I was atrocious. Just you’ve got to start somewhere, guys. So go out there, take massive, imperfect action.

All right. That’s all I got to say. I even question what clothes I was wearing five years ago. I was like, well, why did I think that was stylish? Like, oh, my gosh.

But yeah, naturally it becomes something that as you practice it, like, I remember. I used to have to write down in my notes before I would do it, like a video, like remember to have the open loop, right? Remember to let people know that there’s a lot more of this to come. Remember to let people know that this isn’t the whole strategy. This is just part of it. And so I would have to write that down to remember it.

Now, it just comes naturally because I’ve been doing it for years.

And so, again, you’ll notice now that you understand what an open loop is next time you’re listening to this podcast or you’re, you know, somebody else that you follow and it’s like, no, if you really love their stuff now, you’ll be able to pinpoint when they’re creating open loops. And they probably do it quite frequently and they do it very subtly. And it’s just very casual. And you’re just like, oh, my gosh, I can’t wait for that.

For them to cover that future episode. Oh, my gosh, I can’t wait to jump inside their program because, like, I’m so excited to learn about that cool thing. And so there’s a lot of different ways to create open loops. Another like that’s what an open loop is as a concept. Open loops can also be done through naming conventions. All right. So you guys will probably notice this in marketing is that people will rename a strategy to make it unique.

And sometimes they actually add in some extra nuance to it. Some act like they, you know, tweak it so that it is original to them. But, you know, like one of the things that we’ll be covering here in the future is like how to select your niche.

If you want to get on the online coaching and you can’t figure out what niche you should be in, like, we will be covering that. And one of the ways, one of the methodologies that we have for selecting niche, which we did invent, unless I don’t know, I would like to say we invented it because I did not just take it from someone else. It’s kind of how I literally stumbled upon it. But we will be talking about what a personality matrix is and how that can help you find your perfect niche that matches your personality and in otherwise will dramatically increase your success rates because it will help you niche down according to how you can relate to other people.

And relatability is something I always talk about in marketing. As far as an online coach or anything like relatability is everything. And so I always say, right, people buy from people they know, like trust and relate to. Right. You’re more likely if you’re a mom, you’re more likely to buy from another mom because this is the relatability factor. You guys understand each other, right? Similar lifestyles, right. If you were if you’re a dad and you’re super busy and you’re trying to lose weight, you’re going to probably want to trust the personal trainer who’s also a dad and is in great shape.

And he’s managing his life as a dad and keeping in shapes off. He has a program I want to learn from him rather than an 18 year old that’s naturally still shredded. So that’s the relatability factor in marketing, which we touched on earlier. But so what you can do right, to create open loops as well is come up with cool names for your signature system, for your programs, for how you get people from A to Z, how you help them through their transformation as an online coach.

And that is an intriguing issue.

Like people are intrigued by that. They want to go. What is that? I want to know what that 3D methodology is.

I want to know what that five s squared system is and how that works. And as I introduce you guys to that naming convention kind of thing, technical say is you’ll start to notice that more often as well, is that the very, very successful coaches and so forth, they have that type of branding built in. Right. Cooked into their marketing. Is those cool different names of how to do different things? And it works. It really works as a marketing strategy.

It really works as a branding strategy. It really works also in terms of building a culture with your clients, because they get really into it as well when it works for them. And it’s really cool. We’ve seen that happen in our programs where we have certain names for certain strategies and techniques and people rave over it. They go like it. It’s it helps them a lot because it’s a cool name to remember how to do some type of strategy or achieve some type of outcome.

So that is what open loops are, guys. That’s how you use them in marketing. They’re absolutely crucial. Keep an eye out.

You’ll see them all the time. And so as you see them start practicing and incorporating them into your marketing, you’ll notice how much you’ll just notice comments and responses to people that, you know, they will start engaging with you more and they will be that much more curious. And so it absolutely works. It’s very strategic. And it’s just a classic marketing technique. And so that is it for this episode. Guys, as always, keep doing.

You have an absolute blast with your online business. We will see you in the next episode.

Hey, Dino Gomez here. And if you enjoyed this episode, be sure to head on over to the SecretsofCoaching.com for more resources, download. It’s videos and cheat sheets to help you grow your online coaching business. All right, and if you picked up a cool tip or strategy from this particular episode, we would love a five star review where every single month we choose one lucky winner to win access to one of our coaching programs.

All right. So that is it for this episode, guys. We will see you in the next one bye.