In today’s episode, we’re going to be talking about what the one percent of wealthy do that nobody talks about.

All right, guys, let’s get into it now.

Hey, guys, Dino Gomez here. And you are listening to the Secrets of Coaching podcast, where we break down the nuances of growing seven-figure online coaching business. And we are about to get started in 3 2 1. What the one percent of wealthy do that nobody talks about?

All right.

And this is an interesting one because there are so many books published, articles published, interviews, I don’t know a little bit of everything where everybody’s talking about what the wealthy do, what are their secrets and stuff like that, and the things that most people say. And there are definitely correlations I’ve heard so many times, time and time again, the wealthy, you know, the one percent, they normally go to bed really early and they wake up early.

Right. And they also don’t check their email. They normally start their day with meditation. They normally wear the same clothes or make that basically an easy decision.

They basically keep as clean as possible. So their workspace is clean, it’s quiet. Nobody has access to them, they don’t give out their cell phone number.

So in other words, they’re like you cannot access them. They normally have somebody on their team that is like a block to reaching them. In other words, it’s a gatekeeper.

There are all these things we’ve heard before, but something I think is so interesting.

Right. And again, I guess this has been talked about a little bit, but I want to relate it to online coaching. Right.

Is I believe it’s Warren Buffett, but the famous quote saying goes like this When people are greedy, be scared and when people are scared, be greedy.

And that, generally speaking, relates to like how you invest in the stock market like and but generally speaking, like in a down economy, there’s a reason why the rich get richer. Right. Like whether there’s a down economy and the interest rates are low for real estate and stuff like that, the wealthy already have a ton of money in the bank. So what do they do? They buy more real estate because it’s on sale. And then all of a sudden the economy gets better again because the economy is constantly going up and down and all of a sudden they’ve doubled their portfolio and they have that many more assets.

Right.

And so, you know, that is a great saying and everything like that. And Warren Buffett is definitely a genius and knows what he’s talking about. But with online coaching guys, here’s what the like why online coaching is so powerful. OK, is I want to talk about the holidays, right.

Because we’re heading into we’re getting closer to the end of the year here. And so, you know, we’re getting closer to the Cyber Fridays and Black Fridays and buying season and all that type of stuff. At the end of the year, you know, where everybody just spends a bunch of money again.

So what does the one percent of the wealthy do? Well, when everybody’s looking to buy and it’s so interesting, like the concept of Black Friday, right? Everybody gets so excited about Black Friday. I get excited about Black Friday as well as I buy on Black Friday for sure. But what’s so interesting is that you know, everybody is getting excited to buy and to grab things at discount. All right. And what the one percent of the wealthy are doing, what the one percent of the top online coaches are doing is they go, oh, that’s right.

They start like rubbing their hands together like they’re going to make a little fire in their lap or something like that.

And they go, oh, my gosh, yes, we’re headed into Q3. We’re getting close to Q4. All right. Everybody’s pulling out their wallets. They are ready to buy. How can we sell to them? What should we sell to them? And so they’re thinking the opposite, right? When everybody’s looking to buy, you should be looking to sell. That is what the one percent of the wealthy do online is online. Well, coaches, right.

They go, OK, yes, Black Friday is coming up. They’re not like oh, my gosh, yes. Black Friday is coming up. I can’t wait to buy a program at a 50 percent discount. They’re like, nope, Black Friday is coming up. I can’t wait to sell so much. So many like my program and the heaps and tons and so one hundred clients into my program because I, you know, and I’m going to discount it or I’m going to launch a new program and say it’s a fifty percent off just during the launch or whatever it is.

Right. But that’s what the one percent of the online wealthy coaches do is they’re looking at what are people buying are prepared to buy or society’s told them it’s time to buy. And then how can we use that as a marketing angle to have something to sell to them? And so it’s a really interesting concept because and the reason I share this is for several reasons. One, if you’re an aspiring online coach, is a great reason to be an online coach is so that when everybody is ready to buy, you have something to sell.

Right. You want to. That’s what literally by definition, that’s what the one percent means. It means you’re doing you’re going in the opposite direction of ninety-nine percent of the population. You’re doing the opposite of what everybody is doing. So you want to start thinking like that. And so that’s a great reason to get into online coaching beyond the fact that by 2025 it’s going to be a three hundred and twenty-five billion dollar industry. The online info market, the online education industry is predicted to be three hundred twenty-five billion by the year 2025.

And the research group that put together and did these predictive analytics on.

It has been right every single time they’ve predicted what the online education industry is going to be. In 2015, they predicted what the industry was going to be worth in the year 2020, which is where we are in. And they were really close to predicting it right on the head, and so at 2025, they’re predicting it’s going to be worth whatever that number, as I said, I think it is three and twenty-five billion and by 2025

So it’s insane. Perfect time to get into coaching because the industry is blowing up. Now, if you’re already an established online coach, how can you use this. Well again, right as we get closer to Q3 and Q4, start thinking about and planning and preparing well in advance, what types of offers can you make to your market? And again, I’m not a huge fan of, like, discounting programs and stuff like that. I would not say I haven’t done it before.

I feel like there’s a time and place for it. What I really like to do instead is make our programs better and say that we’re raising the price and actually do raise the price. And I’d like to do it like that. But there has been a time when we run like a discount. We rarely do it. But if there’s a time to do it right at the time to do it is when people are looking and getting ready to buy.

And so we were able to have a six-figure two week period over, you know, through Black Friday last year because we were prepared for it because I was like, OK, Black Friday is coming up. Perfect. Everybody’s going be ready to buy what we deliver to them because they’re going to be ready to buy. So this is going to be a short one, guys, but I just wanted to share that with you. Right.

Like that should be all the motivation in the world to get into online coaching, especially if you enjoy helping people and you’ve done something before that even if it’s the smallest thing in the world that people have asked you, how do you do that or how can I get that result, then you should absolutely get online coaching. And if you’re already an online coach, right. Start preparing early for, you know, Q3 and Q4 when people are going to be in buying mode so that you can be in selling mode and have an awesome offer set up, an awesome funnel set up, all those little logistics.

And if you don’t know how to do awesome funnels and sales copy and all those different things and how to make all that stuff work, then definitely quick plug here. Definitely check out our programs because we do all of that stuff inside of our programs and have case studies and swipe files and give you the emails to use. We have copywriters on our team. We have coaches, Facebook ad coaches on our team, organic coaches on our team systems, and operation coaches on a team.

It’s all inside of our mastermind as a one-stop-shop to our coaching business. So there’s my plug right there. Oh, my gosh. But, you know, I love selling and I don’t feel bad about it because we work our butts off to make sure our programs get insane results and we have a ridiculous amount of testimonials. I don’t feel bad so and so I apologize for that, but not really because I like selling because the people that hop on board, we help them, and then they’re happy that we sold to them.

So I take back my apology, but I hope that’s helpful, guys. But again, I’m always looking for like, what is everybody else doing? How can I do it differently? How can I, like, be the complete opposite of what everybody’s doing? And if you can do that, you know, amazing things can come from it. So that’s all for this episode.

Guys, I hope you got a little bit of a couple of nuggets out of there as far as what the one percent of the wealthy do and how you should be thinking and changing your mindset around to be different than everybody else. Because, again, it’s math, right? In order to be in the one percent, you have to be going in the opposite direction of the ninety-nine percent and doing the opposite of what everybody is doing.

All right. So that is it for this episode, guys, as always, keep doing. You have an absolute blast with your online business.

And later on in the future episode, we’re going to get into sales and how to enjoy sales. Because you know what? I didn’t use to like sales. And I just and happily over here screaming and ranting and raving about my own programs and with a smile on my face.

And I want to help you guys be able to get to that level of confidently talking about and selling your own programs and without any shame and because you shouldn’t have any shame, especially when you believe that selling is serving, which I do, 100 percent.

So that is more to come. But otherwise, I hope this was helpful, guys. And we will see you in the next episode.

Dino Gomez here. And if you enjoyed this episode, be sure to head on over to the secretsofcoaching.com for more resources, downloads, videos, and cheat sheets to help you grow your online coaching business. All right. And if you picked up a cool tip or strategy from this particular episode, we would love a five-star review where every single month we choose one lucky winner to win access to one of our coaching programs. All right. So that is it for this episode.

Guys, we will see you at the next one, Bye bye